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How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

• Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
• Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
• Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
• Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

• Think before you do
• Develop a buyer persona
• Organize your ideas
• Choose the right format
• Write a compelling copy
• Make it visually appealing
• Color outside the lines
• Include branding elements
• Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

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How To Make a Travel Brochure and Leaflet

When targeting customers for your travel business, there are some things that come to mind. Brochures and leaflets are one of those things. They’re commonly assumed as the basis of travel marketing. Even with the onslaught of digital marketing, a printed travel brochure and travel leaflet are staples in the travel and tourism industry.

But what do you include in a travel brochure and leaflet?

We’ve written a handy step-by-step guide which details how to a travel brochure and guide.

If your business isn’t in the travel industry, worry not. This blog is still full of brochure and leaflet examples and is a guide for how to put together a brochure or leaflet for your business. Continue reading to learn how to create, write and put together the perfect, not yet dead, marketing asset for your business.

We’ll cover:

Brochure vs Leaflet: The Difference

Why brochures & leaflets are important in travel marketing.

What to Include in Your Travel Brochure & Leaflet

How to Distribute Your Travel Brochure & Leaflet

A brochure is essentially a small book/magazine with descriptions and information about your products and places.

The information is usually more detailed and more than a paragraph long. A brochure typically highlights prices, products, events. It contains testimonials, itinerary options and suggestions as well as many calls to actions (CTAs) for the reader.

A brochure is a longer form piece of content that typically encompasses all the information about that destination, and all of the things you as a travel company provide.

A leaflet is a much smaller version of a brochure. It’s composed of no more than two pages and is typically folded. On a leaflet, or pamphlet as it’s also called, the descriptive content is organised in one or two brief points, and the contained copy is much more succinct than a brochure.

Typically you would use a leaflet to alert people to a single special offer, which contains a very specific call to action. Leaflets can be used to support individual marketing campaigns.

A leaflet is useful for on-the-go travellers and is relatively cheap as they tend to be a single sheet of paper. A leaflet does not usually include pricing options however there are exceptions. Your business can include the price of your services on your brochure, as some travellers prefer to have all the information easily accessible. Throughout the blog, we give you some topics and ideas about what to include and exclude.

What you include tends to be entirely dependant on your audience, so keep that in mind when you are producing any marketing assets.

Since brochures are larger than leaflets they are more costly to print and have a higher environmental impact. This is especially important to consider as the younger generations are more socially and environmentally conscious. You could consider having the brochure available as a download, which is perfect for users that browse on their mobiles.

Even though there are differences between the contents, both brochures and leaflets are considered pivotal marketing assets for a travel business. Here’s why…

Despite being a traditional method of communication, brochures and leaflets are a very common travel industry marketing assets. That’s because they’re still effective! And if it ain’t broken, why fix it?  

In our ever digital world, there is something very novel about flicking through an actual, physical brochure. The tactile nature almost gives you more of an emotional response to the pages…and it doesn’t matter if the wifi goes down!

Here are some reasons why both brochure and leaflet marketing assets are beneficial for your travel business:

Lead to Successful Conversions

Brochures are still one of the most popular information sources for tourists. Tourism Intelligence states brochures might even play a greater role than the Internet when it comes to influencing decisions of travellers who are already travelling.

Yes, your printed brochure could potentially influence more people than a digital version!

Professor Patrick Tierney interviewed 1,569 tourists, and his study reveals once travellers leave home, brochures become the top planning tool followed by a friend or relative. The study also revealed that few people bothered consulting the internet for information while on vacation–only 11% to be exact.

Additionally, the same study found that among the tourists who had taken a brochure from a rack, 37% changed their travel plans considering the info provided by the brochure and 47% purchased something featured in the brochure. Professor Patrick Tierney

Based on this information, we can firmly and confidently reinforce that if you want clients or customers for your travel business you should definitely have a well thought out and put together brochure and leaflet. This means investing in having them professionally designed and printed.

With many tourists also concerned about their internet usage whilst out and about, it becomes imperative to have an offline counter part to rely on.

Added Benefit to Hotel Stays

An added benefit of leaflets is they can be of great help for hotel staff.

According to Skift, the Hospitality Visitor Information Survey stated guests frequently ask hotel staff for:

• printed brochures (27%),
• maps (26%) and
• guides (22%).

The least asked for publications include in-room publications (13%) and an electronic visitor information kiosk (9%).

They’re particularly useful regarding aiding and initiating communication between staff and customers. For example, when a guest is asking a concierge for restaurant recommendations, it’s much easier for the concierge to take out a printed map from a brochure or a destination guide and mark it with directions. It’s a much more hospitable tactic to help a guest. Especially considering when there is a language barrier.

Build a Personal Connection

Travellers feel like they’re having a more authentic experience if they’re picking up brochures locally or asking the concierge and locals for recommendations.

Out of a list of 12 information sources, Hsieh and O’Leary found brochures to be the third most commonly used information source by travellers following two forms of interpersonal communication.

As you can see, brochure and leaflets are still fundamental to the travel industry and even more fundamental to visitors enjoying their stay and building an emotional connection with the destination.

Now you understand the point of having a leaflet and a brochure in your marketing arsenal, you may be asking how do you write a travel brochure? What information to include? How do you make a travel brochure? And what makes a good brochure design?

Brochures and leaflets, like all marketing collateral, should reflect your business personality; but they should also align with the experiences you’re providing. There needs to be a clear visual alignment between the services you offer, the look of your brochure and the customer you are trying to attract.

What To Include in a Travel Brochure & Leaflet

To help ensure you’ve got it right, we go through the six steps to designing a travel leaflet and brochure. There are many different types of brochures and leaflets that you can opt to create, and we help differentiate them all.

The brochure and leaflet should reflect your brand’s personality, the look and feel of your brand, and be consistent with your other branded materials . They should also convey an exciting and intriguing time for your customer. These assets are pulling people in!

Step 1: Define Sizing & Dimensions

The first step to making a brochure or leaflet is to define the size, dimensions and style.

The size and dimensions are important because they directly influence the way the design is set up.  There are many different types, styles, and shapes of leaflets and brochures which could fit your desired outcome.

Remember, the more custom your shape and print specifications the higher the costs are to produce and ship. Keep this in mind, and decide before you get crazy with a heart-shaped, etched brochure that sings to your customer and is made from silk….you get the point.

You can be as creative as you want when deciding a style and shape. The more original, the more your clients will feel drawn to it. If you need to look for inspiration, check out our Travel in Style Pinterest board . Consider also the amount of content and imagery you will have, this affect the size and length of the overall document. There’s no use writing War & Peace volume ii if you have opted for a small leaflet.

Here’s a rough guide of the options that are traditionally available within design agencies and printing companies:

Leaflet & Brochure Dimensions

These are the most common brochure formats and dimensions. We recommend the A5 size for leaflets as the A4 can look really large. A brochure tends to be around A4, but do feel free to challenge the norm…we usually do!

• A4  (297mm x 210mm) Mainly used for brochures in portrait orientation.
• A5 (210mm x 148mm) Mainly used for leaflets. We recommend designing on both sides if you’re going for the A5 format to make the most of the space.
• DL (99mm x 210mm) For promotional materials, it’s very common for the measuring standard to be DL. DL measures 99mm x 210mm–one-third of A4 and it stands for ‘dimension lengthwise’.

If you’re struggling to decide which size to use, visit a stationary shop, your local printing company or even a design agency to help you find the right leaflet size in order to fit all of your information.

You can also download this handy ‘A Series Paper Size’ printable , which shows you the standard paper sizes.

Leaflet Types & Styles

• Single Fold: A Single Fold looks like a little booklet. It has a fold down the middle hence the name Single Fold. This method is ideal for customers whose information is more than would fit on the standard single sheet. Traditionally, these are printed in landscape and designed on an A5 page.

• Concertina Fold: This leaflet is folded in three panels; therefore the customer has 6 sides to advertise. Also referred to as Zig-Zag Fold.

• Cross Fold: A Cross Fold is basically like the pocket tube maps or some foldable shopping bags. This style of a leaflet is small but mighty as it can fit quite a lot of information.

• Open Gate Fold:  An Open Gate Fold looks like a paper window when it’s all set up. This style is particularly nice if incorporated with a good copy.

• Closed Gate Fold:  This style of a leaflet is just as the open gatefold above except that once you open it, the leaflet is folded once more along the centre. Great if you have various sections of different information to include.

• Roll Fold:  The roll fold, just as the name suggest folds in an inner roll inside the leaflet. These leaflets feature 6 panels, or 3 per side, although 8 panels are also common.

Once you’ve settled on the size and dimension, it’s important to decide if you’re aiming to print these assets or just leave them online as e-resources. This will change the way you design your leaflet and booklet as they both have different requirements.

For instance, for print, you’ll need to leave a bleed margin for the images that you require without a border, whilst online you don’t have to pay attention to bleed margins. If you’re outsourcing a design agency or a printing company, they should walk you through this and other requirements.

We recommend contacting the printing company prior to putting together the visual aspects of the brochure or leaflet, that way you and your designer know what you need.

Step 2: Research & Theme

This second step is the fun part. In order to put a brochure and leaflet together you need to plan a concept and a theme.

A theme pertains to the concept of your marketing assets. It means defining the colours and aesthetic preferences. Like we discussed earlier, your theme should align with your company branding . Your leaflet and brochure help with brand awareness, and they should connect people with your company.

This doesn’t mean they shouldn’t be original! The look of your leaflet or brochure should align with the rest of your visual identity and feel “you” but should also stand out.

Look online for inspiration and ideas. Here’s our Travel in Style Pinterest board if you’re struggling to find good sources.

Making sure your product stands out doesn’t necessarily mean printing has to be expensive. A postcard as a brochure is a brilliant marketing tactic that is engaging and cost-effective. A good example of an original brochure design is the company Top Deck with its playful and foldable brochures.

Try and think outside the box when it comes to choosing your brochure.

Gather all of your ideas and inspiration into one place. This could be a mood board, a list of ideas, a set of imagery you like…anything that better helps you express the mood and theme you’re going for your business.

Don’t feel disheartened if you’re struggling with coming up with a theme, Really consider your brand style and what you are trying to communicate. It helps a lot if you have created visual guidelines for your business too!

Now that you know the dimensions and the theme you’re going for, it’s now time to define what you want to communicate via the text. It’s time to work on the copy.

Step 3: The Copy. How Do You Write a Travel Brochure?

Before determining exactly what you want to say, you need to think about what actions and feeling do you want to encourage. Do you need them to get in touch? If so how? Is it clear how they can? Always have an end outcome.

Define the topics and necessary information you need to include in your leaflet or brochure.

Some things to keep in mind include the pricing and packages. Leaflets don’t always have the prices available or visible, but brochures typically do. As mentioned above, some customers tend to appreciate having the prices available rather than having to partake in consultation and/or a phone call. Do keep that in mind, and see what works for your customer base.  You don’t want to accidentally be alienating any clients.

Now, what to write about in your brochure?

Remember, like the theme of the brochure or leaflet should align with your branding, the copy should be in your tone of voice. It should sound like you.

Here are some suggestions for topics you can explore in your marketing assets:

• Testimonials
• Location and maps
• Fun facts about the area
• Suggestions for something new to try
• Historic sites
• Recommendation for best restaurants and coffee shops

Information about:

• The climate and expected weather conditions
• Means of transportation
• The language
• Local activities
• Accommodations (if applicable)
• Estimated cost per person (if applicable)

Be aware, of course, to not include something that directly competes/conflicts with your business. For example: mentioning the local government forbids fishing boats on a particular spot, the same spot your boat tour takes place is probably not the best idea.  

Pick topics you think your customers might find useful and interesting.

Once you define the categories of what to write and to include, make a list of the extra assets you need. For instance, do you need to add an image of a map to mark the best restaurant spots? Or how about a new icon to mark the history spots?

Tone of Voice

Now on to the writing.

This is often the hardest part of putting together a brochure. It’s difficult to capture the essence and spirit of a location with words. However, here are some tips on how to write for travel marketing.

• Keep it friendly and positive. No one wants to go on vacation with a Debbie Downer or a Negative Nancy, and definitely, no one wants to go to a place that feels like that! Your destination spots need to be alluring and enticing; make sure your spirits are up when writing about travel locations or services. Happiness is contagious, make sure you’re spreading it with your leaflets and brochures. Use positive and aspirational words, help them to build a picture of the destination…for example; “Admire the sunset as the warm breeze from the west coast gently brushes your arm” is better than saying “watch the sunset”.
• Keep it engaging. By now, you surely have a preferred target audience. Think of them when you’re writing. What sort of things does your audience persona appreciate? Make sure you inadvertently reach out them. What language do they use to describe things?
• Keep it descriptive . A technique you can use when writing for a travel brochure is to write literally what your services are.

One way to think about it is to write about the travel process as a customer would go through it. For example, if you sell boat tour services, write about what you need to prepare for, the process of it and what your customers can get out of it. Suppose you can see dolphins from your boat tour services, you can write something like: “Enjoy the sight of delightful dolphins as we cruise on the emerald Le Mermaid boat. An enthusiastic experience to not miss.”

• Keep it informative . When customers are travelling, they tend to enjoy learning more about cultures or things that aren’t known by them. Keep an informative tone and share short tidbits of knowledge throughout your writing, this works as a convincing, authoritative argument to your audience. Meaning you’re proving you know what you specialise in and that makes your leads feel secure, allowing them to purchase confidently.

Overall ensure you’re writing punchy copy that is able to transport your customers to that travel moment.

As a general tip: avoid industry jargon, unusual phrases, and difficult words. Before finalising it check for spelling mistakes and re-read it in a couple of days post writing to ensure you’re really happy with the finished product.

Step 4: Travel Brochure & Leaflet Layout & Plan

Sizing and dimensions? Check. Theme? Check. Copy? Check. It’s time to gather it all together into a nice template.

Meet the flat plan: gather all of your contents into a general drafted plan. This is what it looks like:

We know this looks crazy at first glance! By stay with us. It’s a layout of all the information you’re putting into your leaflet or brochure.

Note down what contents are going into it and arrange them as to you would like them to look, don’t worry if you arent the next Monet, scribbles with page titles in each box will do!

If you’re working with a graphic design agency, they should be able to read the flat plan and interpret what you’re asking. This should kick start the first draft of the brochure or leaflet. You can also ask your design agency to create a flat plan layout for you so you can see how the content is going to be displayed. It may be easier for them to adjust it as you change things around. Always sign off the flat plan before design starts as this will increase production costs.

This is great to do even if you don’t have all of the content, from here you know exactly what you’re missing and the other assets you need to create.

Don’t forget if the aim is to get printed you need to remember to group the pages in multiples of 4 – this applies to brochures and is simply because when you fold any sheet of paper in half there are 4 sides.

If the flat plan and bespoke design isn’t a good option for you, you can always grab a template and add your own imagery and copy to the existing file.

ome sources where you can download some travel brochure templates and leaflet templates are:

• Shutterstock
• Themeforest
• Graphicburger
• Creative Market

Step 5: The Appearance

The fun part is here! Putting it all together in a pretty design. Keep these things in mind when you’re stylising your leaflet or brochure. This is an extension of Step 2 Research & Theme where you chose the style of your brochure!

Typography & Fonts: Does your business have a typography palette or brand guidelines? If so, ensure you’re utilising those fonts correctly. If you don’t have a typography palette, we encourage you to create one! Brand guidelines help with brand consistency , ensuring all your marketing collateral align. When you’re picking fonts, look for readable, simple fonts and ones that suit the theme you picked.

Imagery:  Imagery is very personal to your brand. There are, however, a couple of do’s and don’ts for imagery in order to have an appealing marketing asset:

• Use royalty-free imagery.  Before even thinking of the type of imagery, make sure you have permission to commercially use the image. Don’t use any image you don’t have permission to use.

Here’s a blog with a list of websites you can get free imagery from. Have a look, maybe you’ll like the imagery for your business. With that being said, using your customer’s images might also be a good tactic as it can work as a testimonial and social proof. But again, be sure you have permission to use them. BusAbout uses customer’s imagery throughout their brochure.

In the Asia 2018/2019 brochure, the footer of the imagery page reads: “Our cover shot was snapped at Koh Phi Phi by Nicola Davidson, who travelled with us in 2017.”

• If you need help coordinating imagery, read through these graphic design rules you should never break.
• Try and look for eye-catching imagery, that feels exciting.
• Use high-quality imagery that will print well.
• Avoid pixelated imagery.

Finally, don’t forget to insert your logo and have your brand present throughout your assets through your brand colours and icons.

Fun fact: 1970’s brochures were very text heavy and similar to textbooks. They had information on subjects like history, administration, agriculture, etc. The pictures weren’t the predominant focus, as they had more of a decorative function.Oh how times have changed! Now, the pictures are just as important as the copy, if not more so to draw people in.

Step 6: Printing Your Travel Brochure & Leaflet. The Paper & The Printer Guidelines

The final step is all about the feel of your finished product: the paper.

Like when choosing your business cards or other print collateral, the feel of the finished product makes a huge difference.

If you’re thinking of keeping your marketing assets exclusively online, keep in mind that travellers and tourists avoid utilising the internet when abroad as mentioned in the above paragraph Why Brochures & Leaflets are Important.

Having an attractive brochure doesn’t do you any good if you don’t find a way for it to reach your potential customer.

Choosing a Type of Paper

Many businesses try and save on the cost of production by shipping not-so-smooth to the touch brochures. When selling experience or an intangible item, it is crucial to appeal to all of the senses. By choosing a feel-good paper for a brochure, you’re communicating how the provided services are going to feel.

If you work with a design agency, they should be able to guide you through the different types of paper and printing options available and advise you on the best kind for your budget and business.

If you’re doing this solo, know you can request samples and ask for help from your preferred printing company.

Some do’s and don’ts include:

• Don’t print on regular printing paper or from your own InkJet printer.
• Take into consideration some paper doesn’t absorb ink as well as others. Your printer will be able to tell you about this.
• Do ask for samples.
• Do ask for templates and cutter lines/guides before delivering the artwork (the layout that states the recommended dimensions before printing that every printing company has).

Printing Companies

Costs for printing differ per printing company so do ask for a budget from each company to ensure you’re getting the best deal for you.

Print on Demand

Print on demand means that a brochure will only get printed as and when it is requested. There will be no stockpile kept. This is good if you are a larger company, but might be more difficult and costly if you are an individual.

There are two types of Print on Demand contracts to consider;

Contract with fulfilment. “ With fulfilment” means the printing company is also responsible to ship the printed brochure to the respective clients. This takes a little bit more time and money to set up, and it works better for larger companies with a lot of customers. This is particularly good for brochures rather than leaflets.

Not all printing companies offer print and demand contracts with fulfilment, though.

Do make sure you compare pricing and that it fits into your budget before deciding to enrol in one of these contacts.

Contract without fulfilment.  Without fulfilment means the printing company still prints when a submission form is submitted online, however they aren’t responsible for shipping or delivery. In this instance, you can either hire a delivery company for an additional fee or pick the finished brochure up from your printer and ship it yourself.

The most common printing service and the one you’ll most likely need is the short run. This means the printing company will print a quantity to your liking (i.e. 100, 150, 200, 210) and print them. It’s your responsibility then to collect the printed goods and ship them.

Be aware, though, certain printing companies have a minimum printing limit request, usually refered to as a Minimum Order Quantity (MOQ). This information should be supplied to you once you enquire for more information.

The printing guidelines (also known as gutter lines or gutter guidelines) should also be supplied to you upfront. Each printing company has its own, unique measurements. Sending off a printing job without asking for the template or dimensions first is a very high-risk situation. To ensure you’re avoiding situations like this always double check with your printing company twice before sending the order through.

Again, if you’re partnering with an agency for this, they should be able to guide you through the process and even send it off to print for you. However, even agencies sometimes make mistakes so always, always, always ask for dimensions.

Before Sending to Print

Your checklist before you send off the final design:

• Get a few different quotes, at least three different printers.
• Once decided which company to go for, ask for a template (cutter guide).
• Check spelling, grammar, sources, etc. Once it’s printed, there’s no going back.
• Print proof: The printing company should be able to send you a first print proof (by email) for you to double check for any mistakes. Do take your time when looking through this original print proof as any mistakes missed here will not be the printers fault.

Tip: Brochures can be quite expensive to design, print and ship. If you need to cut down on costs, you can always sell advertising space for activities and other travel companies in your brochure.

How To Distribute Your Travel Brochure & Leaflet

Now you have the finalised brochure and leaflet in hand; let’s get them out for the world to see.

One of the benefits of leaflet and brochures is how easy they are to distribute. You can place leaflets and brochures in a wide variety of locations. Some of their distributions locations and methods are:

• Contact local hotels and Airbnbs or PR representatives of a hotel and ask them to display your leaflet.
• Research local trade events and distribute your leaflet to attendees.
• Pair a leaflet with a brochure.
• Insert your brochure as part of a promotional giveaway.
• Insert your brochure in a media or PR kit with information about your business.
• Send via post to leads and lapsed leads.
• Send a digital version to your email subscriber list .
• Allow customers to request a brochure or a leaflet online or via the phone.

When requesting a travel brochure, the lead is already at the consideration phase; meaning the user is already aware of the services your business offers, they’re interested in the services your business offers and are requesting more information.

Even though you’ve printed the brochure and leaflet, don’t forget to incorporate them into your digital efforts as well. Place the brochure visibly on your website for download. Whether that’s through a CTA button of “request a brochure” or through an emailable option,  you want to have multiple ways for your potential customers to have access to your marketing collateral.

You’re now a proud owner of a travel leaflet and a travel brochure. You’re ready to entice travellers with images of far off places and enthral them with the potential adventures that await them.

Tips and Tricks for the Best Travel Brochure & Leaflet

And you’re done. You completed all the steps. Here are some final tips and tricks to remind yourself:

• Keep it simple. Don’t reinvent the wheel while designing a brochure.
• Let the imagery speak for itself.
• Organise imagery by colour or theme so the assets look coherent.
• Follow your brand guidelines.
• Research a quote for your printing service.
• Request a template from your printing company even if you think your project is pretty straightforward to understand.
• Show the final design to a friend or colleague to see how they feel about it.

Travel leaflets and brochures are a cornerstone of your marketing assets, and we can’t wait to hear how you utilise them for your business.

If you want to know other ways to get ahead in the travel industry, check out How To: Travel Marketing for Agencies & Travel Businesses. This blog breaks down the four key moments that lead to conversion in travel marketing, how to successfully target in travel marketing, the importance of personalisation, and different marketing tactics to be competitive in the travel industry and produce meaningful content. It’ll be your secret weapon.

Tags: graphic design , Marketing , Travel Marketing

Categorised in: Graphic Design

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February 26, 2022

ACT NOW! SAVE UKRAINE. DEFEND DEMOCRACY.

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At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

Russian forces have invaded Ukraine, confirming our worst fears. At this very hour they are attacking us on the streets of many Ukrainian cities.  We are at war.

Skylum was proudly founded in Ukraine, and our core development center is based in Kyiv. At this harrowing time, unfortunately we cannot guarantee the on-time delivery of updates to Luminar Neo. We strive for excellence in everything we do, and we will make sure to further develop and improve Neo and to keep you updated on any news. 

However, today we ask our community for help and support. Here are some details on what has happened and how you can support Ukraine in this difficult time.

!   At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

! Right now, there are missile strikes and bombardment of peaceful Ukrainian cities.   We must hide our families in bomb shelters and protect our land with weapons in our hands as part of the territorial defense forces.

! This disastrous and entirely unprovoked Russian war has already taken the lives of 198 civilians. 33 children have been injured, and 3 have been killed.

! The Armed Forces of Ukraine, young and brave heroes, are fighting all over the country not only for Ukraine but for Peace and Clear Skies in Europe. 

As we write to you from a city under attack, we want to be very clear: This war is not just something you see on TV. It is not happening in some distant lands. It is happening right now here in Ukraine, and the Russian forces who are invading our lands and threatening our families may come to your doorstep one day too if we do not stop them.

Sanctions that world governments are currently imposing are not enough. Russia must be completely isolated from all spheres of the civilized world: the financial system, technologies, sports, culture.  

Here is a list of simple actions you can take to help Ukraine. We MUST unite to quite literally save the world before it’s too late:

- Contact your local representatives and pressure them to provide more support for Ukraine and stricter sanctions on Russia. We need military and humanitarian aid and Russia must be cut off from SWIFT.

- Donate money to humanitarian aid organizations. Find a full list over here:  https://how-you-can-support-ukraine.super.site/  

- Follow the news from official channels. Avoid fake news and disinformation!

Twitter:  https://twitter.com/ZelenskyyUa  

https://twitter.com/DmytroKuleba  

https://twitter.com/Hromadske  

https://twitter.com/DefenceU  

https://twitter.com/backandalive  

Telegram:  https://t.me/Forbes_Ukraine_official  

- Support the Ukrainian Army —  Official Account of the National Bank of Ukraine

We stand together

Please share this information with your community.

#Ukrainians #NATO #Ukraine #StandWithUkraine

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How to Make a Travel Brochure

Last Updated: March 9, 2024 References

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 54 people, some anonymous, worked to edit and improve it over time. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been viewed 594,014 times. Learn more...

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

Determining the Details of Your Travel Brochure

• A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
• If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
• The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.

• Travel around the website by yourself and write down what and where the particular amenity is.
• If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
• After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source

• Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
• If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
• Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source

• Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
• Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
• Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
• Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
• This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.

• Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
• Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel

Writing the Text of Your Travel Brochure

• First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
• After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
• This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.

• Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
• Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.

• Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
• Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
• Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
• Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!

• You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
• This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.

• You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
• Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
• This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.

• To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
• You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
• If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [5] X Research source

• Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
• Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
• This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.

• This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
• Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [7] X Research source

Creating the Visuals for Your Travel Brochure

• Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
• Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
• People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [8] X Research source

• To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
• For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.

• Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
• If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
• Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.

• Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
• If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.

Travel Brochure Template

Community Q&A

• Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
• If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
• Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1

Things You'll Need

• Heavy paper
• Printer (preferably large (business) rather than desktop)
• Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)

You Might Also Like

• ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
• ↑ https://www.entrepreneur.com/article/83752
• ↑ https://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
• ↑ https://papyrus.greenville.edu/2013/05/on-the-importance-of-a-good-title/
• ↑ https://www.englishdiscourse.org/block.quotes.htm
• ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
• ↑ https://www.computerhope.com/tips/tip30.htm
• ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658

About This Article

To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No

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The 4 Elements of a Compelling Travel Brochure

Last updated on March 13th, 2023 at 04:05 pm

We all know that feeling of seeing a travel brochure — covered with photos of fantastic places and new experiences — and suddenly being struck with wanderlust. Nothing is more compelling or inspiring than a well-designed travel brochure, full of captivating photos and promises of adventure. And with the right marketing tactics and design, that wanderlust can be consuming enough to spur action. 

If you’re in the travel industry or located in a tourist hot spot, a travel brochure is an effective and affordable way of promoting your business. Available in all sizes and shapes, these marketing tools can be used in your local area, as well as farther from home. If a tourist is visiting your area, they’re looking for things to do. If you’re hoping to bring visitors from afar, you can partner with businesses in nearby regions to showcase your brochure — enticing travelers to come to you. 

Promotional materials that can be promoted all over? Doesn’t get better than that! However, there are best practices to follow in order for your marketing efforts (and dollars) to be worthwhile. Let’s discuss how to make a travel brochure that’s both eye-catching and inspiring!

What is a Travel Brochure? 

A travel brochure is a marketing tool designed to get people to visit a specific destination, attraction, or activity. It’s a simple and easy way to promote your business while informing travelers and drawing their attention to your services. These brochures can be used by any business in any industry, from five-star resorts to mom-and-pop shops to ziplining adventures. You can also promote special offers, such as discounts for travelers or hotel packages. These brochures can be placed in hotel lobbies, airports, storefronts, restaurants — you name it! The versatility of travel brochures is what makes them such an effective marketing tool. 

How to Design a Travel Brochure: Template & Layout

When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. The last thing you want is for potential customers to give up on your business because they can’t find the information they need. 

To ensure you cover all your bases, make sure you include the following travel flier features:

• Company Name and Logo

Your company’s name and logo should serve as the foundation for your brochure’s design. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen. 

• Cover Image

It could be argued that the cover image of your travel brochure is even more important than your company name and logo. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. For example, if you’re a snorkeling company in a tropical location, don’t tell people that — show them. The cover image should compel people simply by looking at the picture. 

• Inside Pages

The more detailed information about your product or service can be found in the middle pages of the brochure. Inside the traveler catalog, include a list of products or services along with their price points. This is also a great place to include customer testimonials and ratings. The written content inside these pages should be descriptive, engaging, and action-oriented. Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later). 

• Contact Details

Last (page) but not least. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. You want people to read the entire brochure and get more excited as they progress. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area. 

How to Make a Travel Brochure Stand Out 

When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. You can use bold color schemes, attractive fonts, and striking images to catch the eye. The most important thing to remember when designing your brochure is to keep it simple. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. When a brochure is well-designed, it encourages readers to take action. 

To ensure that your travel brochure stands out, keep these three tips in mind:

• Avoid Big Blocks of Text

People don’t want to read an essay on your business, they want the highlights. People should be able to quickly and easily scan your brochure and understand instantly what your business offers. Fonts should be an easy-to-read size, and paragraphs should be kept to no more than 2-3 sentences. Use white space, graphics, and headings to break up large blocks of text that might be overwhelming to readers. Finally, be sure to include a lot of subheadings, bullet points, and other design features so that readers can easily skim the brochure to find what they’re looking for.

• Highlight Your Advantages

With a vacation brochure, you’re contending with an ocean of competitors for the reader’s attention. For instance, if you run a mom-and-pop seafood restaurant in a coastal destination, you’ll need to find ways to beat out the other seafood restaurants nearby. The best way to do this is clearly list the things you offer that your competition doesn’t. This can include reduced rates, first-rate accommodations, live music and entertainment, longer happy hours, and much more. It’s up to you to do your research, determine what’s not being offered in your area, and then be the first to offer it.  

• Have a Clear Call to Action

Everything you’ve done with your brochure was designed to get more customers, so the cherry on top should be a clear call to action (CTA). The key here is finding the balance between presenting your CTA naturally without it feeling forced or “salesy.” There are various ways you can do this, whether it be using simple language (“Come see us today!”) or a slightly more aggressive approach (“Limited Time Only”). No matter what direction you go in, the call to action is a crucial part of your brochure design.  

Inspire Wanderlust with Printivity

No matter where you are or what your travel brochure is advertising, you need to partner with a printer you can trust. Printivity goes the extra mile, offering a team of experienced graphic designers who will review your order to make sure your designs come out flawless. 

All you have to do is upload your design to our easy-to-use platform, and we make your designs a reality. Contact us to learn more about brochure printing and start promoting your brand with Printivity today! 

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• Plan Your Trip

How To Write Tourist Leaflets

Published: November 19, 2023

Modified: December 28, 2023

by Colene Thornhill

• Arts & Culture
• Hotel Reviews

Introduction

Welcome to the world of trip planning! Whether you’re a seasoned traveler or someone who is new to exploring new destinations, effective trip planning is the key to a successful and enjoyable adventure. In this article, we will delve into the art of writing tourist leaflets, providing you with valuable tips and strategies to create engaging and informative content that will captivate your target audience.

When it comes to writing tourist leaflets, it’s crucial to understand the importance of capturing the attention of your readers right from the start. With the abundance of travel options available today, you need to make sure your leaflet stands out among the crowd. By combining informative content with an appealing layout, you can ensure that your leaflet becomes a valuable resource for travelers seeking their next adventure.

One of the first steps in writing an effective tourist leaflet is understanding your target audience. Who are the people you’re trying to attract? Are they adventure seekers looking for adrenaline-pumping activities, or are they culture enthusiasts who crave history and architecture? Knowing your audience will help you tailor your content to their interests and preferences, making your leaflet more appealing and relevant.

Once you have a clear idea of your target audience, it’s time to select a compelling destination. Whether it’s a vibrant city, a tranquil beachside retreat, or an exotic cultural hub, choose a destination that has a unique appeal and offers a range of attractions and activities. This will provide you with ample material to highlight in your leaflet and entice potential travelers to visit.

In the next sections, we will explore various techniques to make your tourist leaflet engaging and informative. From crafting captivating headings and subheadings to incorporating vivid descriptions and useful information, we will cover it all. We will also discuss the importance of using imagery and visual elements to enhance the overall appeal of your leaflet, as well as creating a user-friendly layout to ensure easy navigation for your readers.

Lastly, we’ll emphasize the significance of proofreading and editing your leaflet to eliminate any errors or inconsistencies. A polished and well-presented leaflet will instill confidence in your readers and make them more likely to consider your destination for their travel plans.

So, let’s dive into the fascinating world of writing tourist leaflets and discover how to create compelling content that captures the essence of a destination, sparks curiosity, and inspires wanderlust in your readers!

Understanding Your Target Audience

Before you start writing your tourist leaflet, it’s crucial to have a deep understanding of your target audience. Knowing who you’re trying to attract will help you tailor your content and language to their preferences, making your leaflet more appealing and persuasive.

Begin by identifying the demographic characteristics of your target audience. Consider factors such as age, gender, interests, and travel preferences. For example, if you’re targeting young adventure seekers, your language can be more energetic and adventurous. On the other hand, if your audience is primarily families, your tone should be more friendly and informative.

Next, consider the psychographic aspects of your target audience. What motivates them to travel? Are they seeking relaxation, cultural experiences, or thrilling adventures? Understanding their desires and aspirations will enable you to create content that resonates with their emotions and desires.

A good way to understand your target audience is through market research. Conduct surveys, analyze online reviews and social media discussions, and seek feedback from previous travelers to your destination. This valuable information will provide insights into their expectations and help you tailor your leaflet content accordingly.

Once you have a clear understanding of your target audience, you can begin crafting your leaflet content. Use language and terminology that will resonate with your audience, appealing to their interests and desires. For example, if targeting food enthusiasts, emphasize local cuisine and unique gastronomic experiences.

Another important aspect of understanding your target audience is understanding their level of travel experience. Are they seasoned travelers looking for off-the-beaten-path destinations, or are they more comfortable with popular tourist spots? Tailor your content to cater to their level of familiarity and curiosity. Provide insider tips and recommendations for hidden gems to engage experienced travelers, or provide essential information on must-visit landmarks for those new to the destination.

By truly understanding your target audience, you can create a tourist leaflet that speaks directly to their needs and desires. Remember to strike a balance between informative content and engaging language, ensuring that your leaflet captures their attention and keeps them interested throughout.

So, dive into the mindset of your target audience and craft an appealing leaflet that showcases the unique experiences and attractions your destination has to offer.

Selecting a Compelling Destination

When it comes to writing a tourist leaflet, one of the most important decisions you’ll make is selecting a compelling destination to showcase. The destination you choose sets the tone for the entire leaflet and can make or break its appeal to potential travelers.

First and foremost, consider the uniqueness and attractiveness of the destination. Look for destinations that offer something special, whether it’s stunning natural landscapes, rich cultural heritage, or a blend of both. A compelling destination needs to captivate the reader’s imagination and spark their desire to explore and experience something new.

Research popular travel trends and preferences to understand what travelers are currently seeking. Are eco-friendly destinations on the rise? Is there a growing interest in adventure tourism? By selecting a destination that aligns with these trends, you can tap into the interests of your target audience and position your leaflet as a must-have resource for the latest travel experiences.

Consider the accessibility of the destination. While remote and exotic locations are intriguing, ensure that they are easily accessible and have adequate transportation options. Travelers appreciate convenience and want their journey to be hassle-free. Therefore, choose a destination that has good connectivity and transportation infrastructure.

Another crucial aspect to keep in mind is the seasonality and weather patterns of the destination. Highlight the best times to visit in your leaflet, taking into consideration factors such as weather, festivals, or special events. This will help potential travelers plan their trip accordingly and ensure they have a memorable experience.

Furthermore, assess the safety and security of the destination. Travelers prioritize their well-being, so it’s essential to choose a destination that is known for its safety measures and reliable infrastructure. Highlight any safety precautions, emergency services, or health facilities available to reassure your readers.

Finally, consider the overall appeal and diversity of attractions and activities the destination offers. Travelers look for variety in their experiences, so ensure that your chosen destination has something for everyone. Whether it’s historical landmarks, adventure sports, cultural festivals, or culinary delights, showcase the range of attractions that will make your leaflet irresistible.

By carefully selecting a compelling destination, you lay the foundation for a successful tourist leaflet. A destination that captures the imagination, aligns with travel trends, is easily accessible, offers safe and diverse experiences, and has a unique appeal, will be an enticing draw for potential travelers.

So, take the time to research and choose a destination that has all the ingredients to make your tourist leaflet a must-read resource for wanderlust-filled explorers!

Highlighting Key Attractions and Activities

Once you’ve selected a compelling destination, it’s time to showcase its key attractions and activities in your tourist leaflet. As the main focus of your content, highlighting these standout features will capture the attention of potential travelers and inspire them to visit.

Start by identifying the most iconic and famous landmarks of the destination. These could be historical sites, architectural marvels, or natural wonders that define the uniqueness of the location. Include captivating descriptions, historical context, and interesting facts to bring these attractions to life and create a sense of wonder.

In addition to the popular attractions, don’t forget to include off-the-beaten-path gems. These hidden treasures provide a sense of discovery for travelers who are looking for unique and lesser-known experiences. Whether it’s a hidden waterfall, a local market, or a charming neighborhood, showcasing these hidden gems adds an element of exclusivity and adventure to your leaflet.

Furthermore, highlight the range of activities and experiences that visitors can enjoy in the destination. Are there adrenaline-pumping adventure sports like zip-lining or bungee jumping? Are there opportunities for leisurely hikes or scenic cycling routes? Include details about these activities, such as difficulty levels, equipment rental options, and any necessary safety precautions, to help travelers plan their itinerary.

Consider the diverse interests of your target audience and include attractions that cater to various preferences. If your audience includes culture enthusiasts, showcase museums, art galleries, or historical walking tours. For nature lovers, emphasize national parks, botanical gardens, or wildlife safari experiences. By providing a well-rounded selection of attractions and activities, your leaflet becomes a valuable resource for a wide range of travelers.

When highlighting key attractions and activities, use descriptive and engaging language to paint a vivid picture in the reader’s mind. Capture the essence and atmosphere of the location, using words that evoke emotions and create a sense of anticipation. For example, instead of simply mentioning a white sandy beach, describe it as a pristine paradise with crystal-clear turquoise waters and palm-fringed shores.

Don’t forget to include images or visual representations of these key attractions and activities. A picture is worth a thousand words, and by incorporating visuals, you can enhance the appeal of your leaflet and give readers a glimpse of what they can expect. Ensure that the images are high-quality and showcase the best aspects of each attraction.

By effectively highlighting the key attractions and activities, your tourist leaflet becomes a gateway to the destination’s wonders. It ignites the reader’s curiosity and compels them to start planning their trip, eager to explore all that the location has to offer.

So, let your enthusiasm for the destination shine through as you showcase its captivating attractions and activities, creating a desire in your readers to embark on their own extraordinary adventure.

Captivating Headings and Subheadings

When it comes to writing a tourist leaflet, captivating headings and subheadings play a crucial role in grabbing the attention of your readers and guiding them through the content. Well-crafted headings not only make your leaflet visually appealing but also provide a glimpse into what lies within, enticing readers to delve deeper into the information you have to offer.

Start by brainstorming catchy and intriguing headings that reflect the essence of the destination and its unique offerings. Use words that evoke curiosity, adventure, relaxation, or whatever emotions you want to resonate with your target audience. For example, instead of a generic heading like “Attractions”, consider something more captivating like “Embark on a Journey of Discovery: Must-See Sights and Hidden Gems”.

Subheadings are equally important, as they break down the information into digestible sections, allowing readers to navigate easily through the leaflet. Use subheadings to categorize and highlight different aspects such as attractions, activities, accommodations, and dining options. By organizing the content with informative subheadings, you make it easier for readers to find the information that is most relevant to them.

Another effective technique is to use power words and action verbs in your headings and subheadings. These words can create a sense of urgency or excitement, compelling readers to take action or imagine themselves already experiencing the destination. For example, instead of “Cultural Landmarks of XYZ City”, consider “Immerse Yourself in the Rich Tapestry of XYZ City’s Cultural Landmarks”.

Consider using questions in your headings to engage readers and pique their curiosity. Questions make the reader pause and think, enticing them to seek answers within the content. For example, instead of a straightforward heading like “Outdoor Activities”, you could ask, “Ready for Adventure? Discover Thrilling Outdoor Activities in XYZ Destination!”.

When crafting your headings and subheadings, keep in mind that brevity is key. Keep them concise and to the point, making sure they effectively convey the main idea while being visually appealing. Avoid using jargon or complex language that may confuse or alienate readers. Instead, opt for simple and straightforward wording that appeals to a broad audience.

Lastly, ensure that your headings and subheadings are visually distinct from the body text. Use formatting techniques such as bold font, larger font size, or different colors to make them stand out. This makes it easy for readers to skim through the leaflet and quickly find the information they are looking for.

By crafting captivating headings and subheadings, you capture the attention of potential travelers and guide them through the journey of your tourist leaflet. They serve as signposts, directing readers to the most enticing aspects of the destination and making them eager to explore further.

So, let your creativity flow as you create headings and subheadings that are eye-catching, informative, and irresistible, setting the stage for an engaging and immersive reading experience.

Crafting Persuasive Descriptions

When it comes to writing a tourist leaflet, crafting persuasive descriptions is key to engaging your readers and convincing them to choose your destination over others. Descriptions provide the opportunity to showcase the unique features, experiences, and beauty of the location, enticing travelers to pack their bags and embark on an unforgettable adventure.

Start by putting yourself in the shoes of your target audience. What aspects of the destination are most likely to resonate with them? Is it the breathtaking natural scenery, the vibrant cultural heritage, or the exciting culinary scene? Tailor your descriptions to highlight these key points, emphasizing what makes your destination stand out.

Paint a vivid picture with your words, capturing the reader’s imagination and bringing the destination to life. Use descriptive language that appeals to the senses, evoking the sights, sounds, smells, and tastes of the location. For example, instead of simply describing a beach as beautiful, you could say, “Feel the powdery white sand between your toes, as the gentle sea breeze plays with your hair, and the azure waves crash against the shore.”

Appeal to the emotions of your readers by highlighting the potential experiences and memories they can create in the destination. For instance, describe the exhilaration of hiking to a breathtaking viewpoint, the awe-inspiring moments of exploring ancient ruins, or the joy of immersing oneself in a vibrant local festival. By evoking emotions, you make the destination more personal and desirable to the reader.

Showcase unique selling points such as exclusive events, special promotions, or limited-time attractions. Create a sense of urgency by emphasizing the rarity or limited availability of these features, encouraging readers to take immediate action. For example, “Don’t miss the chance to witness the spectacular XYZ Festival, happening only once a year. Join thousands of revelers as the town comes alive with music, dance, and vibrant cultural celebrations.”

Include testimonials or quotes from previous travelers who have visited the destination. Positive reviews and personal endorsements add credibility and make the descriptions more relatable and trustworthy. Highlight their memorable experiences and the transformative impact the destination had on them.

Avoid generic and cliché descriptions. Instead, focus on specific and unique aspects of the destination. Dive deep into the local culture, traditions, and history, presenting insights and interesting facts that go beyond what can be found in a simple online search. This will provide readers with a truly immersive experience through your leaflet.

Lastly, proofread and edit your descriptions to ensure they are clear, concise, and error-free. Use active voice and vibrant verbs to make the text more engaging and dynamic. Eliminate repetitive phrases and unnecessary filler words, keeping the descriptions focused and impactful.

By crafting persuasive descriptions, you entice readers to envision themselves in the destination, experiencing its unique charm and wonders. Your words have the power to inspire wanderlust and ignite the desire to explore the world, one destination at a time.

So, let your creativity soar as you craft descriptions that transport readers to the destination, tempt their senses, and fuel their desire to pack their bags and embark on their next adventure.

Incorporating Useful Information

In addition to captivating descriptions of your destination, it is important to incorporate useful information in your tourist leaflet. This includes practical details that help travelers plan their trip and make informed decisions about visiting your destination.

Start by providing essential travel information, such as the best time to visit, visa requirements, and local currency. This helps potential travelers understand the logistics of planning their trip and ensures they have the necessary documents and arrangements in place.

Include details about transportation options available in the area, such as airports, train stations, or bus routes. Mention any public transportation systems, taxi services, or recommended car rental companies. Providing information on how to navigate the destination will give travelers peace of mind and make their experience smoother.

Highlight accommodation options, ranging from luxury resorts to budget-friendly guesthouses. Include information about amenities, location, and any unique features or services offered. Consider featuring hotels or accommodations that have received positive reviews or certifications, as these provide an added layer of trust for potential guests.

Another crucial aspect to include is dining and culinary experiences. Highlight local delicacies, popular restaurants, and street food hotspots. Mention any dietary considerations or specialty cuisine options, such as vegetarian or vegan-friendly establishments. Providing suggestions and recommendations for dining options will enhance the overall experience for travelers.

When it comes to incorporating useful information, don’t forget about safety and emergency assistance. Include contact information for local emergency services, hospitals, and clinics. It’s also helpful to provide tips on personal safety, such as reminding travelers to be cautious with their belongings and to follow any local customs or guidelines.

Consider including maps and guides to help visitors navigate the destination. This can include maps of popular tourist areas, transportation routes, or suggested itineraries. Visual aids like maps make it easier for travelers to plan their activities and explore the area confidently.

Additionally, incorporate information about local customs, traditions, and etiquette. This helps visitors understand and respect the cultural norms of the destination. Indicate any dress codes or behavior expectations when visiting religious or sacred sites to ensure travelers are aware and can plan accordingly.

Lastly, provide contact information for local tourism offices or visitor centers. This gives travelers a resource to reach out to for further information or assistance during their visit. Including website links or contact details enables travelers to easily access additional resources to enhance their experience.

By incorporating useful information, you not only assist travelers in planning their trip but also showcase your destination as a reliable and informative resource. This builds trust and increases the likelihood of visitors choosing your destination for their travel adventures.

So, arm your readers with the information they need to make their travel plans a reality, empowering them to explore all the wonders your destination has to offer.

Using Imagery and Visuals

When it comes to creating a captivating tourist leaflet, the use of imagery and visuals is essential. Humans are visual creatures, and incorporating high-quality images and appealing visuals can greatly enhance the impact and appeal of your leaflet.

Start by selecting stunning and eye-catching images that showcase the beauty and highlights of your destination. Choose images that evoke emotions and create a desire within the viewer to experience the location firsthand. Whether it’s a breathtaking sunset over a picturesque landscape, a vibrant cultural festival, or mouthwatering local cuisine, make sure the images create a lasting impression.

Vary the types of visuals you use to provide a well-rounded representation of the destination. Include photographs of landmarks, attractions, and activities, as well as illustrations, icons, or infographics that provide information and enhance the visual appeal. This variety keeps the leaflet visually engaging and prevents the reader from getting bored or overwhelmed by repetition.

Ensure that the images you select accurately represent the destination and its offerings. Avoid using overly edited or heavily filtered images that misrepresent the reality of the location. Transparency is key to building trust with potential travelers, so aim for authentic and genuine visuals that accurately depict the experiences they can expect.

In addition to static images, consider utilizing other visual elements such as maps, diagrams, or charts. These visual aids can help travelers better understand the layout of the destination, identify key points of interest, or comprehend specific information at a glance. For example, you can include a map showcasing popular tourist areas, transportation routes, and the proximity of attractions to give readers a comprehensive overview.

Pay attention to the placement of visuals within the leaflet to optimize their impact. Place visuals strategically alongside related text to enhance comprehension and capture attention. Ensure that the images are of high resolution and clarity, allowing readers to fully appreciate the beauty and details of the destination.

Consider the overall design and color scheme of your leaflet to create a visually cohesive and aesthetically pleasing experience. Choose colors that complement the destination and evoke the desired emotions in your audience. For example, cool blues and greens may be suitable for a beach destination, while warm oranges and yellows may be fitting for a vibrant cityscape.

Remember, visuals should complement the text and enhance the storytelling aspect of your leaflet. They should not overpower or distract from the written content but rather work together harmoniously to create a visually appealing and immersive experience for the reader.

Incorporating imagery and visuals in your tourist leaflet allows you to transport potential travelers to the destination and ignite their imagination. They provide a glimpse of the experiences that await, inspiring wanderlust and enticing readers to embark on their own adventure.

So, let your visuals speak volumes and capture the essence of your destination, leaving a lasting impression on those who flip through your leaflet.

Creating a User-Friendly Layout

When it comes to designing a tourist leaflet, creating a user-friendly layout is essential to ensure that readers can navigate through the information easily and find what they’re looking for efficiently. An effective layout helps to engage readers, enhance readability, and make their experience with your leaflet enjoyable and seamless.

Start by organizing your content into logical sections. Use headings, subheadings, and clear sections to divide the information and make it easy to scan. Utilize bullet points and numbered lists to present information concisely and attract attention to key details.

Consider the readability of your text by selecting a legible font size and style. The text should be large enough for comfortable reading, and the font should be clear and easy on the eyes. Keep in mind that different fonts may convey different tones, so choose one that aligns with the aesthetic of your leaflet and the overall brand image.

Whitespace is your friend when it comes to layout design. Allow for sufficient whitespace between paragraphs, headings, and images to create visual breathing space and avoid a cluttered appearance. This not only improves readability but also makes the leaflet visually appealing and pleasant to look at.

Guide the reader’s eye with a clear and intuitive flow. Place important information and eye-catching visuals strategically within the layout. Use visual cues such as arrows, icons, or contrasting colors to direct attention to specific sections or calls to action.

Consider the use of columns in your layout to maximize space and make the most of each page. Columns help to organize content and prevent it from appearing overwhelming or dense. This is particularly useful when presenting information in tables, lists, or multiple sections.

Incorporate clear and consistent navigational elements in your leaflet. Include a table of contents or an index page at the beginning to guide readers to specific sections. Utilize page numbers or section tabs to make it easy for readers to flip to particular information of interest.

When placing images, ensure they are appropriately sized and positioned. Avoid obstructing the flow of text and make sure the images enhance the content without overwhelming it. Leave sufficient space for captions or descriptions near the corresponding images to add context and provide additional information.

Choose colors thoughtfully to create a harmonious and visually appealing palette. Use colors that are easy on the eyes and complement the visuals and overall theme of your leaflet. Consistency in color schemes throughout the leaflet helps to maintain a cohesive and professional appearance.

Finally, test the usability of your leaflet layout before finalizing it. Share it with others for feedback, and consider their suggestions for improvements. Make sure the layout is intuitive, easy to understand, and offers a seamless reading experience.

A user-friendly layout is crucial in ensuring that readers can easily navigate and digest the information you present in your tourist leaflet. By organizing content logically, utilizing whitespace, creating a clear flow, and incorporating navigational elements, you enhance the overall usability and appeal of your leaflet.

So, take the time to design a layout that prioritizes readability, simplicity, and intuitive navigation, turning your leaflet into a user-friendly guide that captivates and guides potential travelers on their journey.

Proofreading and Editing

Once you have written the content for your tourist leaflet, it is crucial to invest time and effort into proofreading and editing to ensure a polished and professional final product. Proper proofreading and editing not only eliminate errors but also enhance the overall readability and impact of your leaflet.

Start by reviewing the content for spelling, grammar, and punctuation mistakes. Pay close attention to commonly confused words and homonyms, ensuring that your writing is clear and error-free. Use grammar and spell-check tools, but do not solely rely on them, as they may overlook certain errors.

Check for consistency in language and style throughout your leaflet. Ensure that you use consistent terminology and tone throughout the content. Inconsistencies can confuse readers and give an unprofessional impression. Proofread carefully to catch any instances where you may have inadvertently switched between different styles or tones.

Review the flow and structure of your content. Check for logical coherence between paragraphs and sections to ensure smooth transitions and seamless reading. Make sure that information is presented in a logical order and that the reader can follow along easily without any confusion.

Be mindful of sentence structure and readability. Vary sentence lengths and structures to avoid monotony. Break up lengthy sentences and paragraphs to improve readability. Aim for clarity and conciseness, eliminating any unnecessary repetition or wordiness.

Ensure that all information is accurate and up to date. Verify facts, figures, and details, such as opening hours, contact information, or prices. Outdated or incorrect information can be misleading and damage the credibility of your leaflet.

Consider seeking feedback from others, such as peers or professionals, to gain a fresh perspective on your content. They may catch errors or offer suggestions that you may have missed. Constructive criticism can help you refine your content further and ensure its effectiveness.

Take a break from your writing before embarking on the proofreading and editing process. This allows you to approach the content with a fresh perspective and can help you identify errors or areas of improvement more easily.

Read your content aloud during the proofreading process. This can help you catch awkward phrasing, run-on sentences, or any issues with flow and rhythm. Reading aloud engages multiple senses and can reveal errors that may go unnoticed when reading silently.

Consider getting professional help if needed. Hiring a proofreader or editor can provide an additional layer of expertise and ensure the highest quality for your leaflet. They can help identify nuanced errors, fine-tune the language, and offer suggestions for improvement.

Proofreading and editing are the final stages in creating a polished and error-free tourist leaflet. By investing time and attention to detail in this process, you ensure that your content is professional, engaging, and leaves a positive impression on your readers.

So, take the time to meticulously proofread and edit your leaflet, striving for perfection and excellence in every aspect of your content, resulting in a final product that speaks volumes about your destination and captures the reader’s attention.

Congratulations! You’ve reached the end of our guide on how to write effective tourist leaflets. We’ve explored various strategies and techniques to help you create engaging, informative, and persuasive content that captures the attention of potential travelers and inspires them to choose your destination for their next adventure.

Throughout the article, we emphasized the importance of understanding your target audience, selecting a compelling destination, and highlighting key attractions and activities. We discussed the significance of captivating headings and subheadings, crafting persuasive descriptions, incorporating useful information, using imagery and visuals effectively, creating a user-friendly layout, and the importance of proofreading and editing.

The process of writing a tourist leaflet requires careful planning, research, and creativity. By understanding your target audience, you can tailor your content and language to their preferences. Selecting a compelling destination with unique features and attractions will ensure that your leaflet stands out among the competition.

Once you’ve captured the reader’s attention with captivating headings, it’s important to create persuasive descriptions that evoke emotions and paint a vivid picture of the destination. Incorporating useful information, such as travel logistics, accommodations, dining options, and safety tips, helps potential travelers plan their trips with ease.

Utilizing eye-catching imagery and visuals enhances the overall appeal and engagement of your leaflet. Through the careful use of graphics, maps, and photographs, you can transport readers to the destination and ignite their desire to explore its wonders.

A user-friendly layout, with clear sections, organized content, and intuitive navigation, ensures that readers can easily navigate through your leaflet and find the information they need. Lastly, proofreading and editing your content guarantees a polished and professional final product.

Remember, creating a successful and engaging tourist leaflet is not only about providing information but also about creating an experience that captivates and inspires. By implementing the strategies and techniques discussed in this guide, you can create leaflets that not only inform potential travelers but also spark their desire to embark on unforgettable journeys.

So, take these valuable insights and apply them to your own tourist leaflet writing efforts. Craft a compelling narrative, showcase the unique features of your destination, and inspire wanderlust in the hearts of your readers. Happy writing, and best of luck in creating impactful and enticing tourist leaflets!

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How to Create a Travel Brochure in 4 Steps?

• September 4, 2022

Are you getting ready to go on a vacation and want to create a travel brochure ? Or maybe you need to create one for a school project. Either way, it can be tricky to know where to start. In this blog post, we will give you tips on creating a travel brochure that will impress your friends and family. Also, we will discuss where to get free travel brochure templates.

So, read on for all the information you need about travel brochures with travel brochure examples !

What is a Travel Brochure?

A travel brochure is printed marketing material that showcases a specific destination or travel experience. It often includes photos, descriptions of attractions and activities, and information about accommodations and transportation options. Travel brochures can help plan a vacation or gather ideas for future trips.

Tourism boards, hotels, resorts, and travel agencies typically distribute them. However, with the rise of online travel booking websites and social media, physical travel brochures have become less common . Instead, many companies now offer digital versions of their flyers or information on their websites.

Despite this shift towards digital options, some travelers still enjoy collecting physical brochures as souvenirs or for reference during their trips.

How to Create a Travel Brochure?

Creating a travel brochure for your travel business can be a fun and creative way to share your travel experiences with others. If you want to create a travel brochure, you can use a template at PrintSafari.com. But still, it is not possible with just a click; you must consider different factors to create a stunning travel brochure.

Here are the four steps you need to perform to make an eye-catching travel brochure:

1. Choose your Focus

Travel brochures can be about a specific destination, travel experience, or accommodations. Choosing a focus for your flyer to narrow down your content is essential. For example, if you create a brochure about a specific destination, you will want to include information about the best things to do, see, and eat in that area.

On the other hand, if you focus on a particular travel experience, you will want to include information about booking that experience, what to expect, and any insider tips.

2. Pick a Format

Once you have decided on a focus for your brochure, you will need to choose a format. Brochures can be single-page or multi-page. They can also be tri-fold or bi-fold. The design you choose will depend on the amount of content you have and the look you are going for.

You may want to choose a multi-page brochure if you include a lot of information with your photos. Similarly, you may select a tri-fold brochure if you want a more traditional look. You can also consider other formats, such as a z-fold or gate-fold, to quickly add travel destinations to your travel brochure.

3. Design your Brochure

It is the most crucial factor that contributes to the overall look of your brochure. The travel brochure design should be eye-catching and professional. Be sure to use high-quality images relevant to your brochure’s focus. The text should be easy to read and organized in a way that is easy to follow. But a travel brochure doesn’t contain text only.

Including your brand logo, maps, charts, images, and other graphics is essential to break up the text and add visual interest. These elements can also help provide additional information about the destination or travel experience.

Your brochure should also have a consistent color scheme and branding elements, such as a logo. This way, people can quickly identify and remember your brochure after seeing it.

4. Print or Publish your Brochure

After you have designed your brochure, you must print or publish it. If you are printing your brochure, you must choose a company that offers high-quality printing at a reasonable price. On the other hand, if you publish your brochure online, you must select a website or platform to host your brochure.

Once you have published your brochure, you can share it with friends, family, and potential customers. It is vital to proofread any brochure before you print or post it. It will help to catch any errors so that you can make corrections.

Benefits of Travel Brochures

In this modern age, people still use travel brochures. But why? Indeed, in the internet age, people can find all the information they need about a destination online, so why bother with a physical brochure or even an online published brochure?

Here are the benefits of travel brochures:

Offer a Quick Overview

A good travel brochure offers potential customers a snapshot of what your business has to offer. It should include the basics, including your business name, logo, contact information, and website. Beyond that, it should give potential customers an idea of what they can expect if they do business with you.

For example, suppose you are a tour company. In that case, your brochure should include information about the tours you offer, the destinations you cover, and what makes your company unique.

Tell about Different Cultures and Customs

Another benefit of travel brochures is that they can teach potential customers about different cultures and customs. This is especially useful for businesses that cater to international travelers.

For example, if you are a travel agency specializing in European tours, your brochure can educate potential customers about the different cultures they will encounter on their trip. Your travel brochure can also teach potential customers about customs such as tipping, dress code, and etiquette.

Accessible to Compare Travel Options

When traveling, you have more than one option for almost everything. You can choose to stay in a hotel, hostel, or Airbnb. You can decide to take a bus, train, or plane. You can even choose to walk, bike, or drive.

With so many options, knowing which one is the best for you can be difficult. Travel brochures can help by providing an easy way to compare different travel options. For example, if you are trying to decide between two other tour companies, you can use a travel brochure to compare the two side-by-side.

Help find Discounts and Coupons.

Travel brochures are also a great way to find discounts and coupons for your trip. Many businesses offer deals and coupons in their brochures that you can take advantage of. This can help you save money on your trip, which is always good.

If you design your travel brochure, including discounts and coupons that potential customers can use.

Way to Remember your Trip

Memories are one of the best things about traveling. But as time goes by, it can be challenging to remember all the details of your trip. Travel brochures can help by providing a way to remember your trip.

You can write down the highlights of your trip in the brochure, and you can also include pictures. This way, you can reflect on your journey and remember all the great things you did.

Creating a travel brochure is a great way to promote your business and attract potential customers. But that’s not all they can do. Travel brochures have a lot of benefits that make them well worth the effort.

So, if you are considering creating a travel brochure for your business, use an attractive template to make it stand out. With a little effort and the help of PrintSafari.com , you can create a travel brochure that will help your business succeed.

Frequently Asked Questions

Writing a travel brochure can be both exciting and challenging. Before diving into the design and layout, research the travel destination and gather all relevant information. Next, think about the tone and voice of the brochure. Is it aimed at adventurous travelers or families?

Once this is established, you can begin crafting compelling descriptions and highlighting unique experiences. Pay attention to the visuals as well. These include adding relevant photos, graphics, maps, etc. Lastly, don’t forget to include crucial details such as contact information for booking or additional resources for further exploration.

Q: What is the best travel brochure?

When it comes to travel brochures, there is no one-size-fits-all approach. However, some elements can make a brochure stand out and attract attention.

First, the design should be visually pleasing and thoughtfully laid out. Too much text or cluttered graphics can be overwhelming for potential travelers. The brochure should also include high-quality photos, giving potential visitors a taste of the destination’s unique qualities and experiences.

In addition, the copy should provide clear descriptions and include practical information about accommodations, transportation options, and activities to do at the destination.

Q: How do you make a travel brochure look stunning?

When designing a travel brochure, the first step is identifying your target audience and the brochure’s purpose. Once you have nailed down these key factors, it is time to start incorporating visuals.

A visually stunning brochure can often catch the eye of potential visitors more effectively than text alone. Lastly, a good layout is also crucial. Using white space effectively and organizing information in an easy-to-read manner can make a huge difference in how professional and appealing your brochure looks.

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15+ Travel Brochure Examples to Inspire Your Design

See some of our travel brochure ideas, templates, and examples, all in one place. Then design your own informational and unique brochure for free using Venngage!

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As designers and creators, we all have all been there a few times. Sometimes all you need is a little brochure design inspiration to get the creative juices flowing. 

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After you find the perfect brochure idea, you can use one of our professionally designed brochure templates to finish the job. And with our collection of brochure templates, even a new designer can create something incredible. So what are you waiting for?

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Moscow Metro Tour

• Page active

Description

Moscow metro private tours.

• 2-hour tour $87:  10 Must-See Moscow Metro stations with hotel pick-up and drop-off
• 3-hour tour $137:  20 Must-See Moscow Metro stations with Russian lunch in beautifully-decorated Metro Diner + hotel pick-up and drop off. 
• Metro pass is included in the price of both tours.

Highlight of Metro Tour

• Visit 10 must-see stations of Moscow metro on 2-hr tour and 20 Metro stations on 3-hr tour, including grand Komsomolskaya station with its distinctive Baroque décor, aristocratic Mayakovskaya station with Soviet mosaics, legendary Revolution Square station with 72 bronze sculptures and more!
• Explore Museum of Moscow Metro and learn a ton of technical and historical facts;
• Listen to the secrets about the Metro-2, a secret line supposedly used by the government and KGB;
• Experience a selection of most striking features of Moscow Metro hidden from most tourists and even locals;
• Discover the underground treasure of Russian Soviet past – from mosaics to bronzes, paintings, marble arches, stained glass and even paleontological elements;
• Learn fun stories and myths about Coffee Ring, Zodiac signs of Moscow Metro and more;
• Admire Soviet-era architecture of pre- and post- World War II perious;
• Enjoy panoramic views of Sparrow Hills from Luzhniki Metro Bridge – MetroMost, the only station of Moscow Metro located over water and the highest station above ground level;
• If lucky, catch a unique «Aquarelle Train» – a wheeled picture gallery, brightly painted with images of peony, chrysanthemums, daisies, sunflowers and each car unit is unique;
• Become an expert at navigating the legendary Moscow Metro system;
• Have fun time with a very friendly local;
• + Atmospheric Metro lunch in Moscow’s the only Metro Diner (included in a 3-hr tour)

Hotel Pick-up

Metro stations:.

Komsomolskaya

Novoslobodskaya

Prospekt Mira

Belorusskaya

Mayakovskaya

Novokuznetskaya

Revolution Square

Sparrow Hills

+ for 3-hour tour

Victory Park

Slavic Boulevard

Vystavochnaya

Dostoevskaya

Elektrozavodskaya

Partizanskaya

Museum of Moscow Metro

• Drop-off  at your hotel, Novodevichy Convent, Sparrow Hills or any place you wish
• + Russian lunch  in Metro Diner with artistic metro-style interior for 3-hour tour

Fun facts from our Moscow Metro Tours:

From the very first days of its existence, the Moscow Metro was the object of civil defense, used as a bomb shelter, and designed as a defense for a possible attack on the Soviet Union.

At a depth of 50 to 120 meters lies the second, the coded system of Metro-2 of Moscow subway, which is equipped with everything you need, from food storage to the nuclear button.

According to some sources, the total length of Metro-2 reaches over 150 kilometers.

The Museum was opened on Sportivnaya metro station on November 6, 1967. It features the most interesting models of trains and stations.

Coffee Ring

The first scheme of Moscow Metro looked like a bunch of separate lines. Listen to a myth about Joseph Stalin and the main brown line of Moscow Metro.

Zodiac Metro

According to some astrologers, each of the 12 stops of the Moscow Ring Line corresponds to a particular sign of the zodiac and divides the city into astrological sector.

Astrologers believe that being in a particular zadiac sector of Moscow for a long time, you attract certain energy and events into your life.

Paleontological finds 

Red marble walls of some of the Metro stations hide in themselves petrified inhabitants of ancient seas. Try and find some!

• Every day each car in  Moscow metro passes  more than 600 km, which is the distance from Moscow to St. Petersburg.
• Moscow subway system is the  5th in the intensity  of use (after the subways of Beijing, Tokyo, Seoul and Shanghai).
• The interval in the movement of trains in rush hour is  90 seconds .

What you get:

• + A friend in Moscow.
• + Private & customized Moscow tour.
• + An exciting pastime, not just boring history lessons.
• + An authentic experience of local life.
• + Flexibility during the walking tour: changes can be made at any time to suit individual preferences.
• + Amazing deals for breakfast, lunch, and dinner in the very best cafes & restaurants. Discounts on weekdays (Mon-Fri).
• + A photo session amongst spectacular Moscow scenery that can be treasured for a lifetime.
• + Good value for souvenirs, taxis, and hotels.
• + Expert advice on what to do, where to go, and how to make the most of your time in Moscow.

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Claudia Looi

Touring the Top 10 Moscow Metro Stations

By Claudia Looi 2 Comments

Komsomolskaya metro station looks like a museum. It has vaulted ceilings and baroque decor.

Hidden underground, in the heart of Moscow, are historical and architectural treasures of Russia. These are Soviet-era creations – the metro stations of Moscow.

Our guide Maria introduced these elaborate metro stations as “the palaces for the people.” Built between 1937 and 1955, each station holds its own history and stories. Stalin had the idea of building beautiful underground spaces that the masses could enjoy. They would look like museums, art centers, concert halls, palaces and churches. Each would have a different theme. None would be alike.

The two-hour private tour was with a former Intourist tour guide named Maria. Maria lived in Moscow all her life and through the communist era of 60s to 90s. She has been a tour guide for more than 30 years. Being in her 60s, she moved rather quickly for her age. We traveled and crammed with Maria and other Muscovites on the metro to visit 10 different metro stations.

Arrow showing the direction of metro line 1 and 2

Moscow subways are very clean

To Maria, every street, metro and building told a story. I couldn’t keep up with her stories. I don’t remember most of what she said because I was just thrilled being in Moscow.   Added to that, she spilled out so many Russian words and names, which to one who can’t read Cyrillic, sounded so foreign and could be easily forgotten.

The metro tour was the first part of our all day tour of Moscow with Maria. Here are the stations we visited:

1. Komsomolskaya Metro Station  is the most beautiful of them all. Painted yellow and decorated with chandeliers, gold leaves and semi precious stones, the station looks like a stately museum. And possibly decorated like a palace. I saw Komsomolskaya first, before the rest of the stations upon arrival in Moscow by train from St. Petersburg.

2. Revolution Square Metro Station (Ploshchad Revolyutsii) has marble arches and 72 bronze sculptures designed by Alexey Dushkin. The marble arches are flanked by the bronze sculptures. If you look closely you will see passersby touching the bronze dog's nose. Legend has it that good luck comes to those who touch the dog's nose.

Touch the dog's nose for good luck. At the Revolution Square station

Revolution Square Metro Station

3. Arbatskaya Metro Station served as a shelter during the Soviet-era. It is one of the largest and the deepest metro stations in Moscow.

Arbatskaya Metro Station

4. Biblioteka Imeni Lenina Metro Station was built in 1935 and named after the Russian State Library. It is located near the library and has a big mosaic portrait of Lenin and yellow ceramic tiles on the track walls.

Lenin's portrait at the Biblioteka Imeni Lenina Metro Station

5. Kievskaya Metro Station was one of the first to be completed in Moscow. Named after the capital city of Ukraine by Kiev-born, Nikita Khruschev, Stalin's successor.

Kievskaya Metro Station

6. Novoslobodskaya Metro Station  was built in 1952. It has 32 stained glass murals with brass borders.

Novoslobodskaya metro station

7. Kurskaya Metro Station was one of the first few to be built in Moscow in 1938. It has ceiling panels and artwork showing Soviet leadership, Soviet lifestyle and political power. It has a dome with patriotic slogans decorated with red stars representing the Soviet's World War II Hall of Fame. Kurskaya Metro Station is a must-visit station in Moscow.

Ceiling panel and artworks at Kurskaya Metro Station

8. Mayakovskaya Metro Station built in 1938. It was named after Russian poet Vladmir Mayakovsky. This is one of the most beautiful metro stations in the world with 34 mosaics painted by Alexander Deyneka.

Mayakovskaya station

One of the over 30 ceiling mosaics in Mayakovskaya metro station

9. Belorusskaya Metro Station is named after the people of Belarus. In the picture below, there are statues of 3 members of the Partisan Resistance in Belarus during World War II. The statues were sculpted by Sergei Orlov, S. Rabinovich and I. Slonim.

10. Teatralnaya Metro Station (Theatre Metro Station) is located near the Bolshoi Theatre.

Teatralnaya Metro Station decorated with porcelain figures .

Taking the metro's escalator at the end of the tour with Maria the tour guide.

Have you visited the Moscow Metro? Leave your comment below.

January 15, 2017 at 8:17 am

An excellent read! Thanks for much for sharing the Russian metro system with us. We're heading to Moscow in April and exploring the metro stations were on our list and after reading your post, I'm even more excited to go visit them. Thanks again 🙂

December 6, 2017 at 10:45 pm

Hi, do you remember which tour company you contacted for this tour?

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