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Tourist arrivals in the Italian region of Sicily 2019-2022, by province

Number of tourist arrivals in the italian region of sicily from 2019 to 2022, by province (in 1,000s).

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2019 to 2022

figures include domestic and international tourists

Figures have been rounded. Data prior to 2021 were previously published by the source.

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Inbound tourist visits to the UK 2002-2022

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• Premium Statistic Tourist overnight stays in the Italian region of Sicily 2019-2022, by province
• Premium Statistic Tourist arrivals in the Italian region of Veneto 2019-2022, by province
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An Integrated Analysis of Sustainable Tourism in Sicily (Italy)

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• First Online: 21 February 2024
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• Mariaclaudia Cusumano 3  

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

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• International Conference on Modern Trends in Business Hospitality and Tourism

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Sustainable development is the driving force for social, ecological, economic, and durable development, as prescribed by the UN Agenda 2030 to spur economic growth and tackle climate change. Similarly, sustainable tourism requires an integrated approach in the surrounding area; local policies have a crucial role in planning and managing the tourist destination in several aspects. The lack of those policies may leave the management of touristification to private businesses, causing progressive deterioration of the assets such as environmental impact; for instance, it could overload the carrying capacity.

Italy has the highest number of UNESCO acknowledgments in the world. Thanks to the brand UNESCO contains, the prominent acknowledgment can attract more tourists than heritage would do without the acknowledgment. On the other hand, to guarantee the durability of the heritage without compromising the sites, UNESCO requires adopting a management plan for the sustainable development of the local area. Policymakers, citizens, and private businesses should consider the management plan for a stable economy and society structured in a healthy environment. Still, the implementation of those politics and tourism management is limited.

This work aims to explore the pathway for sustainable development in Sicily (Italy) by analyzing the weakness and strengths of local policy adopted in the theoretical framework of sustainability and will explore the state of the art of sustainable tourism implemented to identify further steps toward Sicily’s transformation.

The considerable offer of the cultural attractions and natural beauty of Sicily embodies a vital development potential that would offer an opportunity for sustainable development in terms of jobs in hospitality and its spin-off by reducing the unemployment rate. But the multiple heritage with the brand UNESCO and the other heritage occurred in Sicily would not allow alone adequate progress of the region; it is necessary to have the adoption of a common and integrated strategy for policymakers regarding (a) education and training strategy to have high-qualified workers, (b) the development infrastructure and sharing mobility, (c) service and facility for vulnerable visitors such as disabled or elderly people, (d) reinforcement of the local economy, local food, and traditional handcraft.

This research contributes to defining how to implement sustainable development at the territorial or regional level following an integrated and strategic policy, supporting strategy of growth, overcoming single and restricted development policies that appear to be blaze for economies and communities. The SDGs of the UN Agenda 2030 represent a milestone for sustainable tourism by enforcing environmental and cultural heritage.

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Cusumano, M. (2024). An Integrated Analysis of Sustainable Tourism in Sicily (Italy). In: Negrușa, A.L., Coroş, M.M. (eds) Sustainable Approaches and Business Challenges in Times of Crisis. ICMTBHT 2022. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-48288-5_2

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Tourism in the Mediterranean Sea

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Generally, tourism is perceived as an economic-driving force that contributes to accelerate the processes of economic and social development. On the other hand it creates pressure and transforms the environment (both urban and natural), especially when the transformation is fast. Several studies analyze in depth the role of tourism in the development of the destinations. The effects are different and also depend on where the pressure manifests. In cities, in addition to the risk of overcoming the carrying capacity in social and environmental terms, tourism brings the loss of identity. This is even more true in proximity of economic shocks, where the sudden reduction in tourist flows and the need to contain costs for businesses are risks for the sustainability of the tourist destination. In this sense, the case of Sicily is emblematic. This Italian region in recent years has grown in international tourist flows, with a growing appreciation for its natural and cultural elements. The purpose of this chapter is therefore to describe the behaviour of the main urban tourism destinations in Sicily with respect to the economic shock that occurred in Italy in 2008, through a quantitative analysis that thus highlights the resilience of the cities to changes in the relative tourist flows.

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Platania, M. (2021), "The Economic Resilience of the Urban Destination in Sicily (Italy)", Grasso, F. and Sergi, B.S. (Ed.) Tourism in the Mediterranean Sea , Emerald Publishing Limited, Leeds, pp. 291-307. https://doi.org/10.1108/978-1-80043-900-920211020

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What can we learn from sicily as they invest in tourism.

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COVID has been a ‘total disaster’ for tourism to Sicily, as it has been for many destinations.  But now the Italian region is investing millions of euro to incentivise international visitors to return.

“Tourism is worth 15% of the gross domestic product, and in some areas it even represents 40%”, says tourism councillor Manlio Messina. 2020 will be remembered by tourism operators for many years. The lockdown involved all sectors of the Italian and Sicilian economies. These months have caused a total disaster, but our duty is to look forward to tomorrow.

There are signs of optimism. Messina says, “we are far below previous years in terms of tourists, but the numbers are beginning to give us some hope. The data relating to reservations for August are comforting, but certainly not decisive for the crisis situation that generated the COVID-19 pandemic.”

In May, Sicily announced it had allocated 75 million euros towards a scheme that will subsidise the cost of flights, hotel rooms and other tourist activities. The region also announced a fund of 300 million euros which travel agencies, tour operators and hotels can draw on.

Messina said travel agencies would be at the heart of the consumer-focused programme, and the region is using the money to create 600,000 holiday packages.

“We will buy services from the entire tourism chain, such as overnight stays in a hotel…If they stay for three nights, the Sicilian Region will pay for one; if they stay for six nights, they will be paid for two.”

He added, “We are investing 15 million euros in airlines to purchase tickets and discounts for controlled prices. Furthermore, we are preparing an agreement with the airlines to reduce the costs of [transporting] sports equipment.”

Messina said the scheme – when travellers can actually access the deals – would start “when we believe that we can travel without problems. We hope to encourage tourism beyond the summer, as well from October onwards.”

Travellers will be able to book on new website of the Sicilian region and a related app.

Messina says the region will also spend a further 20 million euros over the next three years to sustain interest in Sicily, investing in trade fairs, television and print advertising, but above all an innovative web campaign.”

On the horizon are events with international appeal which had to be postponed from 2020: the Sicily Jazz Festival and the Bellini Renaissance, which promotes the holidays the musician Vincenzo Bellini took in eastern Sicily. Sicily is also working with the region of Liguria on a twinning ceremony to celebrate Frank Sinatra’s links with the two regions.

Sicily is not the only region investing to attract tourists back.

The Swiss city of Geneva has seen a 60% decline in room nights compared to previous years as a result of the pandemic.

As a result, Geneva Tourism has come up with a number of schemes to attract tourists.

Roxane Dupommier, Market Manager Europe for Geneva Tourism says, “Kickstarting tourism to Geneva is a key priority for us. As with all cities, Geneva has been suffering during the crisis but we are confident that once restrictions have been lifted and travel becomes more open, we will see tourism return to our beautiful city. Our offers are a way to encourage visitors back and help them enjoy all that the city has to offer.”

These include the Geneva Box scheme, which offers combined hotel and attraction packages with discount of up to 65%. One such a package is a make your own watch scheme which is now available for £808 instead of £2,297 and includes a double room for two in a five-star hotel for one night with breakfast, a course on making your own watch with a master watchmaker and free public transport.

The Geneva Gift card scheme gives anyone who stays in one of the city’s approved hotels a voucher worth CHF100 (£84) that can be spent at hotels like the Beau-Rivage and Mandarin Oriental and restaurants like the Chat-Botté and Les Armures.

In total, Geneva Tourism has invested CHF4 million (£3.4m) on the Geneva Box and Geneva Card schemes as well as a Clean and Safe Label programme of safety protocols to protect guests.

Earlier in the year, there was much talk about Japan’s Go To Travel campaign which promised to cover 35% of travel and accommodation costs and 15% off activities in destination. The country’s tourist board eventually had to clarify that the scheme was only aimed at domestic tourists (although Tokyo residents are excluded). The ¥1.35 trillion (£9.9 billion) scheme has been used 2 million times since it started in July despite some believing it would encourage the spread of COVID.

#Come2MexicanCaribbean is a collaboration between travel and tourism businesses in places like Cancun, Cozumel and Playa del Carmen. As part of the scheme, hotels and other hospitality providers are offering free nights, resort spending vouchers, substantial discounts, two-for-one deals and other offers.

When Las Vegas’ resorts reopened, the city’s Convention and Visitor Authority began promoting a range of deals at its hotels , including very low midweek room rates and generous dining credits, in some cases available until the end of 2020.

The Caribbean island of Barbados has launched a visa scheme to encourage digital nomads to come and work on the island for up to 12 months. The Barbados Welcome Stamp Visa Scheme costs $2,000 for individuals or $3,000 for families but successful applicants will not be subject to Barbadian income tax during the year, making it a potentially lucrative working holiday

A number of countries have also implemented VAT cuts to help businesses in various sectors, including the UK, the Czech Republic and Montenegro.  The UK cut VAT on hospitality services, such as hotels, from 20% to 5% until 12 January 2021. While some businesses have not passed these on to consumers, the hotel groups Marriott and Accor both have, helping stimulate demand.

Other countries are trying different tactics to woo visitors – by covering medical costs in the event that visitors catch COVID.

As part of its Safe Travel Guaranteed campaign, Uzbekistan has announced that any foreign tourist visiting the country on a group tour with a local tour operator who catches COVID will be paid $3,000 in financial compensation from Uzbekistan’s Anti-Crisis Fund. Sophie Ibbotson, Uzbekistan’s tourism ambassador to the UK, said, “The government is so confident that the new safety and hygiene measures being implemented across the tourism sector will protect tourists from COVID-19, that the President is prepared to put money where his mouth is: if you get COVID-19 on holiday in Uzbekistan, we will compensate you.”

Meanwhile, the government of the Canary Islands is offering to cover medical expenses, health repatriation and having to stay on the islands for longer in the event you contract COVID-19 . The islands have put together a deal with the insurer Axa, helpful for anyone who travel insurance no longer covers COVID issues. Cyprus has also pledged to cover the holiday costs of anyone catching the virus while on holiday there.

When tourism is such an important driver of the economy – up to 10% of global GDP and supporting 300 million jobs worldwide – it comes as no surprise that destinations are being innovative. Long may it continue.

Mark Frary is co-founder of Travel Perspective ,  a social and digital consultancy working with travel companies and tourism organisations to help them share their amazing stories digitally, work collaboratively with travel influencers through video, images and words and drive new business.

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Wednesday, May 01, 2024

Tourism Review

Respected Voice of Tourism

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SICILY REPORTS POSITIVE TOURISM NUMBERS

Despite the crisis, the data on tourism in Sicily over the last two years show a firm upturn. In 2014 it was registered almost 15 million visitors (+6.1%) and 4.5 million arrivals (+8.8% compared to 2013).

According to Unioncamere Sicilia, the association of Sicilian chambers of commerce, the amount of international tourists is quite balanced on the island, as 47.8% of visitors come from abroad and 52.2% are Italians, who are now more willing to discover the beauties of their own country. 2014 saw 11% increase of domestic arrivals. According to the national institute of statistics (ISTAT), Italians spend on average 2.94 days in Sicily and foreigners 3.57 days. The average is 3.24 days.

According to the data, most tourists come to Sicily between April and October. Such findings clearly show the current difficulties of the local tourism authorities to attract off-season tourism to the island. Experts point out that Sicily needs to go beyond the concept of sun and beaches and promote the island as a cultural and active destination throughout the entire year.

"The findings are certainly not a surprise," said Carmelo Indelicato, CEO and co-founder of Sicilying, local tour operator. "After all, this is exactly the main obstacle tour operators face here."

According to Eurostat data, 10 to 20 million hotel rooms were booked in Sicily by both residents and visitors in 2015. Further data are provided by the researchers of Digital Innovation from the Polytechnic University of Milan stating that in 2015 about 51 billion Euro were spent on online reservations in Italy, which is more or less the same amount spent on traditional off-line booking.

The researchers stated that the Italian digital tourist is particularly active on the Internet in all the stages of their vacation. 88% of Italians search information online before their holiday and 82% book or buy online their accommodation, transport, or leisure-time activities. During their holiday, 44% of tourists buy online various extra-activities and 86% use apps to support their experience at the destination. 61% tourists are then digitally active when they come home from the holiday. 

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10 best places to visit in Sicily

Mar 11, 2024 • 8 min read

From the timeless beauty of its coastlines to its fascinating relics of the past, here are the best places to go in Sicily © FilippoBacci / Getty Images

The secret was out long before HBO chose to shoot the second season of The White Lotus here: an undisputed Mediterranean beauty since the time of the ancients, the Italian island of Sicily shamelessly seduces anyone who so much as dips one little toe in its turquoise, gin-clear waters.

From speakeasy coves to exhilarating sweeps of white, black or golden sand, Sicily’s emblematic paradise beaches require little introduction. Ditto for fiery Mt Etna, granita , crunchy cannoli oozing ricotta cream and its top-drawer food scene .

Yet that's tip-of-the-iceberg stuff! Look beyond the Sicilian coast and kitchen, and you find a kaleidoscope of places to visit – bursting with artistic masterpieces, cultural jewels or natural beauty in spades depending on which hilltop village, baroque town or rural retreat (be it a winery or lemon farm) you pinpoint on the treasure map. Scenic trains, buses and boats make getting around Sicily part of the experience for adventurers – or smooth the way with a rental car, the secret to accessing the most remote creases of the island’s mountainous interior.

With just a few days in Sicily, stay in one place. Count two weeks for a grand tour of the island’s Arabesque cupolas, Byzantine mosaics, ancient Greek temples and volcanic vineyards. Wherever and whenever you go , expect silver-screen stuff. 

Best for urban culture

Sicily’s capital assures urban adventure. Provocative street art, rough-cut food markets pulsating with local life, and pertinent multimedia Mafia-focused exhibitions provide up-to-minute commentary on this endlessly fascinating city. Art and architectural buffs meanwhile can swoon over a smorgasbord of treasures harking back centuries: Cappella Palatina in Palazzo dei Normanni ; Chiesa e Monastero di Santa Caterina d’Alessandria with its speakeasy pasticceria (bakery and cake shop) in a cloister; and courtyard-garden-clad Museo Archeologico Regionale Antonio Salinas are veteran favorites. 

Planning tip: Factor in a half-day bus trip to Cattedrale di Monreale . The glittering gold mosaics inside Sicily's finest example of Norman architecture leave you dumbstruck.

2. Aeolian Islands

Best for beach- and island-hopping

Boats, beaches and buckets of granita  (crushed ice) soaked in fruits of the land: island-hop around the Aeolians to gorge on Sicilian dolce vita. Milazzo , on Sicily’s northeastern Tyrrhenian Coast, is the springboard for Liberty Lines ferries and hydrofoils to this seven-island slice of paradise. Scoot around the largest island Lipari ; scale a volcano and unearth black beaches on primordial Stromboli ; and pair sweet dessert-wine tastings with fresh capers on lush green Salina . If you have time (and the leg-power), don’t miss the spectacular hike up what feels like a “stairway to heaven” on the old-world, donkey-powered islet of Alicudi. 

Planning tip: On Salina, combine family beach time in the shallow pools formed by concrete breakwaters on Lingua’s Spiaggia Biscotto with Sicily’s best granita on the seafront at Da Alfredo . On Salina's southern coast, the ricotta granita peppered with island-grown candied capers and toasted capers at Pa.Pe.Rò al Glicine is reason enough to visit bijou fishing hamlet Rinella.

3. Mount Etna

Best for a volcanic family expedition

There’s no age limit to getting up high on Sicily’s emblematic active volcano – Europe’s largest. Three-and-a-half centuries after burying neighboring Catania in volcanic ash, Mt Etna still broods over the city. A combo of cable car (up to 2500m/8200ft from Rifugio Sapienza ), 4WD vehicle and volcanological mountain guides makes light work of scaling this fiery beauty that still erupts, spangling the night sky with lava fountains and magma bubbles. If you’re with active teens, skip the cable car for a more challenging hike on Etna’s quieter northern slopes or bike up with a mountain bike guide. 

Planning tip: The height to which you’re allowed without a guide changes depending on volcanic activity. Check in with licensed guides Guide Vulcanologiche Etna Nord for updates and guided hikes (from age six; best March to June and September), snow-shoeing and ski mountaineering expeditions (December to February).

4. Ragusa Ibla

Best for baroque beauty

It needed an earthquake in 1693 to usher in Sicily’s glorious golden age. In the island’s southeast, lose yourself in the baroque labyrinth of nooks and lanes in Ragusa Ibla , awash with the decorative masks and chubby-cheeked putti (cherubs) sculpted in stone, that rose from the ashes. Don’t miss the Duomo , designed by superstar architect Rosario Gagliardi, and an intimate tour by a family member around aristocratic Palazzo Arezzo di Trifiletti from the same era. Refuel over fig, pistachio or sweet Passito di Noto wine gelato at Gelati DiVini . 

Planning tip: Combine Ragusa with Modica , Scicli and Noto to create a memorable baroque-town itinerary in Sicily’s southeastern corner.

5. Reserva Naturale della Zingaro

Best for scenic coastal walks

Straddling the grand sweep of western Sicily’s Golfo di Castellammare, the island’s oldest nature reserve is a thing of beauty. Don comfy shoes and a daypack with water, a swim kit and a lunchtime picnic, and stride out along its sublime walking trails beaded with pristine coves and exhibitions in trailside huts celebrating local flora, fauna and traditional tuna fishing. If snorkeling rocks your boat, bring a mask, flippers and tuba – the crystalline waters here have some of the island’s finest snorkeling and diving.

Planning tip: Post-hike, drive 30 minutes to Segesta to admire its majestic Greek temples glowing in the late afternoon’s soft golden light.

6. Caltagirone

Best for arts and crafts

From decorative grave vases spun in clay to accompany the dead, to lifelike marionettes, coral jewelry and elaborate 18th-century maiolica statuettes, Sicily’s arts and crafts heritage is immense. In central Sicily , roll up your sleeves in Caltagirone where ceramic production has been the town’s lifeblood since the Middle Ages. An abundance of wood from surrounding forests has always kept the kiln fires burning, and  Scalinata di Santa Maria del Monte , the town’s monumental staircase, zig-zagging from old town to new since the 17th century razzle-dazzles with 142 steps paved in hand-painted majolica. Learn the backstory in the Museo della Ceramica , shop for ceramics and try your hand at throwing a pot of your own.

Planning tip: Visit on July 24 or 25 during Caltagirone’s Festa di San Giacomo when 4000 oil lamps light up the scalinata (staircase) after dark.

7. Parco Naturale Regionale delle Madonie

Best for getting right off the beaten track

Sicily doesn’t get wilder or more remote. Motor south from the beach-busy Tyrrhenian Coast into the folds of the rugged Monti Madonie. Ramble around medieval hilltop villages, where the lifestyle is overwhelmingly traditional, the sense of history palpable, and the mountain cuisine exceptional. Overnight in an agriturismo (farm stay) such as Casale Drinzi , where kitchens burst with wild forest mushrooms, suino nero (pork from local black pigs) and ricotta cheese fresh from the sheep. Take your foot off the gas, slow right down and detox.  

Planning tip: To really get under the skin of this mountainous region, hook up with a nature guide at Madonie Explorers . Forest-bathe between ash trees and harvest manna with one of the world’s last-remaining manna farmers.

Best for an A to Z of Sicilian ocean fish

Its prized location between the big blue sea of the Ionian Coast and the smoking hulk of Mt Etna makes Sicily’s second-largest city a great base for exploring the eastern part of the island. Catania ’s striking architecture reads like a potted history of Sicily: many of its distinctive, black-and-white palazzi  (mansions) and churches are built from the very volcanic rock that Etna rained down on Catania in 1669. 

Wraparound views from its church rooftops (Chiesa della Badia di Sant’Agata and Chiesa di San Nicolò l’Arena in Piazza Dante’s Benedictine monastery complex are the best) are spectacular. For foodies, one address stands out: the raucous fresh-fish market La Pescheria , swimming with swordfish, sardines, tuna, octopus, all sorts. Arrive when it opens at 7am for the pick of the ocean. 

9. Valley of the Temples

Best for history nerds and romantics

That UNESCO’s temple logo is a mirror of star-turn Tempio della Concordia at Agrigento 's breathtaking Valley of the Temples says it all: don’t miss Sicily’s most spectacular archaeological site, strung along a rocky promontory by the Med where the ancient Greeks erected Doric temples, tombs and sanctuaries 2500 years ago. Vestiges of subsequent 12km-long city walls and gates built around Akragas – by then the fourth-largest city in the ancient world – are equally evocative.

Planning tip: In summer, visit at sunset or after dark to sip drinks and listen to live jazz in the romantic citrus grove of walled garden Giardino della Kolymbetra , at the Valley of Temples’ western end. 

10. Favignana

Best for snorkeling, cycling and scootering around

Most Sicilian explorers have heard of the Aeolians, but fewer are familiar with the five Egadi Islands – Sicily’s “other” archipelago idyll stitched from whitewashed cottages, creamy tufa-stone walkways and bright blue cala (coves). The largest island, butterfly-shaped Favignana, is a half-hour hydrofoil ride from port town Trapani in western Sicily. Dirt roads, best tackled by bicycle or scooter, duck and dive to picture-postcard cove beaches such as Cala Rossa. Favignana’s 19th-century tuna cannery is a riveting exposé on traditional tuna fishing in Sicily’s big blue. Snorkeling is predictably spectacular.

Planning tip: For scenic hiking, rare monk seal spotting and Giuseppe’s sensational zuppa di aragosta (lobster soup) at Trattoria Il Veliero , get a hydrofoil from Favignana to Marettimo.

This article was first published Nov 25, 2021 and updated Mar 11, 2024.

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ITINERARIES

Travel tips and advice.

Abundance is the key word for understanding Sicily in its many facets: from one side of the island to the other, there are endless solutions for itineraries lasting a few hours, days or weeks.

In the western part, Palermo ‘s historical and architectural heritage is represented by the Cathedral and the Cappella Palatina, while archaeological triumph is celebrated in Agrigento ‘s Valley of the Temples and in Segesta. A treasure trove of antiquities that rank among the most beautiful in Italy can be found perched on Mount Erice , and the seaside villages such as Castellammare del Golfo and San Vito Lo Capo are home to an indescribable atmosphere. These places go straight to your heart at first glance.

In the eastern part, the lure of Etna is irresistible, between lava and snow. This leads you back to Catania , with a wealth of dynamic charm and a sparkling array of proposals for activities and nightlife.

The baroque of the southeast represents a great beauty among a thousand wonders and brings with it a nobility that starts from the soul.

Clear waters and pristine beaches are not far from urban jewels such as Syracuse , Taormina , Modica and Ragusa Ibla , home to a wealth of charm as well as ancient buildings and monuments.

And how could we not be seduced by literary Sicily , with the places dear to Camilleri and to the great Sicilian writers and poets that came before him? With Castles and sacred paths , food and wine tourism routes and those that lead to ancient rocky necropolises and naturalistic and cultural treasures enclosed and scattered within each of the nine provinces , ancient customs and new trends, Sicily is a single great itinerary, one that is extensive and engaging.

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