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Travel Agency Business Plan Template

Written by Dave Lavinsky

Travel Agency Business Plan

You’ve come to the right place to create your Travel Agency business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their travel agencies.

Below is a template to help you create each section of your Travel Agency business plan.

Executive Summary

Business overview.

My Itinerary Travel Agency is a new travel agency located in Boca Raton, Florida. The company is founded by Sandra Rodriguez, an experienced travel agent who has gained valuable knowledge on how to run a travel agency during the past ten years while working at Fun Destinations Travel Agency. Now that Sandra has experienced managing a travel agency, she is ready to start her own company, My Itinerary Travel Agency. Sandra is confident that her organizational and communication skills, combined with her understanding of business management, will enable her to run a profitable travel agency of her own. Sandra is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a travel agency – sales and marketing, vendor relationships, customer relationship management, budgeting, and financial reporting.

My Itinerary Travel Agency will provide a full suite of travel planning services for individuals nationwide through its sophisticated online platform and accompanying customer app. My Itinerary Travel Agency will be the go-to travel agency for personalized service, convenience, and expertise of its travel agents. The company will be the ultimate choice for customer service while offering the best travel accommodations available.

Product Offering

The following are the services that My Itinerary Travel Agency will provide:

• Airline travel bookings
• Tour and travel package sales
• Accommodation reservations and bookings
• Cruise bookings
• Car rental reservations
• Travel ticket sales and reservations
• Tour ticket sales and reservations

Customer Focus

My Itinerary Travel Agency will target individuals nationwide who are looking for personalized and convenient travel planning services. The company will target vacationers, tourists, and business travelers who are seeking the best deals on premium accommodations. No matter the customer, My Itinerary Travel Agency will deliver the best communication, service, and the best prices.

Management Team

My Itinerary Travel Agency will be owned and operated by Sandra Rodriguez. Sandra is a graduate of Florida University with a degree in business. She has over ten years of experience working as a travel agent for another local agency. Sandra will be the company’s chief executive officer. She will oversee the travel agency staff, manage customer relationships, and build vendor relationships.

Sandra has recruited sales and marketing expert, Sara Anderson, to be the company’s chief marketing officer and help oversee travel agency’s sales and marketing activities. Sara will handle all branding, marketing, advertising, and outreach for the company. She will also create and maintain the company’s online and social media presence. Sara has a Master’s degree in Marketing and has nearly ten years of experience working as a marketing director for a leading travel industry corporation.

Success Factors

My Itinerary Travel Agency will be able to achieve success by offering the following competitive advantages:

• Skilled team of travel agents combined with the latest technology in the industry will allow the company to provide its clients with personalized service and modern convenience to make planning their trip easy and efficient.
• The members of the leadership team have long standing relationships with a large pool of vendors, allowing them to provide clients with the best deals possible on premium accommodations.
• The company offers a variety of modes of communication to better serve more clients’ preferences. Customers can speak with a travel agent in person, via telephone, video call, email, or chat through the website or app. Support is available 24/7 to ensure all clients’ questions and concerns are promptly attended to.

Financial Highlights

My Itinerary Travel Agency is seeking $290,000 in debt financing to launch its travel agency. The funding will be dedicated towards securing the office space, and purchasing office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Office build-out: $110,000
• Office equipment, supplies, and materials: $70,000
• Three months of overhead expenses (payroll, utilities): $90,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for My Itinerary Travel Agency.

Company Overview

Who is my itinerary travel agency.

My Itinerary Travel Agency is a newly established travel agency in Boca Raton, Florida. My Itinerary Travel Agency will be the first choice for anyone seeking a personalized approach, 24/7 support, and streamlined technology to make trip planning easy. The company will serve customers nationwide from their headquarters in Florida.

My Itinerary Travel Agency will be able to guarantee the best deals possible thanks to the leadership team members’ long standing relationships with a large network of vendors in the hospitality, transportation, and entertainment markets. The company’s team of highly qualified travel agents will provide personalized service to each client, removing the uncertainty and hassles associated with finding and booking the right accommodations.

My Itinerary Travel Agency History

My Itinerary Travel Agency is owned and operated by Sandra Rodriguez, an experienced travel agent who has gained valuable knowledge on how to run a travel agency during the past ten years while working at Fun Destinations Travel Agency. Now that Sandra has experienced managing a travel agency, she is ready to start her own company, My Itinerary Travel Agency. Sandra is confident that her organizational and communication skills, combined with her understanding of business management, will enable her to run a profitable travel agency of her own. Sandra is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a travel agency – sales and marketing, vendor relationships, customer relationship management, budgeting, and financial reporting.

Since incorporation, My Itinerary Travel Agency has achieved the following milestones:

• Registered My Itinerary Travel Agency, LLC to transact business in the state of Florida
• Has identified the ideal location for the company’s office and is in the process of securing a lease
• Reached out to numerous contacts to include transportation, hospitality, and entertainment companies to begin securing vendor contracts
• Began recruiting a staff of accountants, travel agents, and other office personnel to work at My Itinerary Travel Agency

My Itinerary Travel Agency Services

• Airline travel comparisons and bookings

Industry Analysis

The U.S. travel agency industry is valued at $48.5B with more than 90,600 businesses in operation and over 318,600 employees nationwide. Factors currently driving industry growth include an increase in domestic tourism and travel for overnight trips, vacations, and business purposes. More domestic travel typically results in more consumers using travel agencies to book their trips. The travel agency industry can be segmented by brick-and-mortar establishments or online businesses. The global market size for the online travel agency segment reached $432B last year and is expected to rise as more people use the internet to book their trips. The travel agency industry relies heavily on the use of technology. Industry operators must stay up-to-date on the latest travel technology in order to remain competitive in the market.

One of the most significant hurdles for travel agency operators is attracting customers in the age of do-it-yourself booking. Now that customers are able to book many of their travel accommodations themselves, travel agents must be able to demonstrate why booking with them is a better option. Some ways industry operators can add value are by providing personalized services, promotional discounts, and helpful information about accommodation options.

Customer Analysis

Demographic profile of target market.

My Itinerary Travel Agency will target individuals nationwide who are looking for personalized and convenient travel planning services. The company will target vacationers, tourists, and business travelers who are seeking the best deals on premium accommodations. No matter the customer, My Itinerary Travel Agency will deliver professional communication, service, and the best prices.

The precise demographics for Boca Raton, Florida are:

Customer Segmentation

My Itinerary Travel Agency will primarily target the following customer profiles:

• Individuals and families planning a vacation
• Business travelers
• Individuals and families in need of accommodations for events such as weddings, reunions, or conventions

Competitive Analysis

Direct and indirect competitors.

My Itinerary Travel Agency will face competition from other companies with similar business profiles. A description of each competitor company is below.

Fun Destinations Travel Agency

Fun Destinations Travel Agency is one of the largest and oldest travel agencies in Florida. The company was founded in 1958 in Boca Raton with one small office location. Now, the company has over 50 locations throughout multiple states. Fun Destinations specializes in booking accommodations for family vacationers. The company books accommodations near key family destinations such as theme parks, resorts, and tourist attractions. Fun Destinations is family owned and operated so the founders are familiar with the hassles associated with planning a family vacation. For this reason, Fun Destinations focuses on booking the best family-friendly accommodations so its clients can relax and enjoy the family fun.

Best Fit Vacations Travel Agency

Best Fit Vacations Travel Agency is a small travel agency catering to Boca Raton locals from its central office and nationwide clients via its online booking platform. The company was established in 1995 with the mission of providing vacation accommodations that will be “the best fit” for every client. Best Fit Vacations is owned and operated by industry professionals that have extensive experience working with vendors to negotiate the best deals for clients. The company strives to get the lowest prices for every booking and regularly finds additional savings and discounts other agencies might not know about.

Trustworthy Travel Agency

Trustworthy Travel Agency is a Boca Raton, Florida-based travel agency that provides superior service to its consumers. The company is able to provide a wide variety of travel accommodation bookings for customers in the area. Trustworthy Travel Agency has three locations throughout the state and operates an online booking platform for nationwide travelers. Customers can book online or over the phone at their convenience. The company uses an algorithm that finds the lowest prices on travel, lodging, and other accommodations across the country.

Competitive Advantage

My Itinerary Travel Agency will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

My Itinerary Travel Agency will offer the unique value proposition to its clientele:

• My Itinerary Travel Agency offers the best deals through its extensive vendor network.
• The company offers personalized customer service, a variety of communication modes, and 24/7 support.

Promotions Strategy

The promotions strategy for My Itinerary Travel Agency is as follows:

Social Media Marketing

The company’s chief marketing officer will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. She will ensure My Itinerary Travel Agency maintains an active social media presence with regular updates and fun content to get customers excited about traveling.

Professional Associations and Networking

My Itinerary Travel Agency will become a member of professional associations such as the Travel Agency Association, American Travel Agents Society, and the Florida Travel Industry Association. The leadership team will focus their networking efforts on expanding the company’s vendor network.

Print Advertising

My Itinerary Travel Agency will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also invest in professional ads to place in travel magazines and local publications.

Website/SEO Marketing

My Itinerary Travel Agency’s chief marketing officer will design the company website. The website will be well organized, informative, and list all the services that My Itinerary Travel Agency is able to provide. The website will also list testimonials from happy customers.

The chief marketing officer will also manage My Itinerary Travel Agency’s website presence with SEO marketing tactics so that when someone types in a search engine “best travel agency” or “travel agency near me”, My Itinerary Travel Agency will be listed at the top of the search results.

The pricing of My Itinerary Travel Agency will be on par with (and often lower than) competitors so customers feel they receive value when purchasing the company’s services.

Operations Plan

The following will be the operations plan for My Itinerary Travel Agency.

Operation Functions:

• Sandra Rodriguez will be the chief executive officer for the company. She will oversee the travel agents, vendor relationships, and customer relations. Sandra has spent the past year recruiting the following staff:
• Sara Anderson – chief marketing officer who will oversee all marketing strategies for the company and manage the website, social media, and outreach
• Tom Brown – accountant who will provide all accounting, tax payments, and monthly financial reporting for the company
• Christopher Jones – lead customer support manager who will directly oversee all customer support activities

Milestones:

My Itinerary Travel Agency will have the following milestones complete in the next six months.

12/1/2022 – Finalize contract to lease the office

12/15/2022 – Finalize personnel and staff employment contracts for the My Itinerary Travel Agency management team

1/1/2023 – Begin build-out/renovation of the office, and purchase office equipment and supplies

1/15/2023 – Begin networking at industry events and implement the marketing plan

2/15/2023 – Finalize contracts for initial vendors

3/15/2023 – My Itinerary Travel Agency officially opens for business

Financial Plan Business Plan FAQs

Key revenue & costs.

The revenue drivers for My Itinerary Travel Agency are the commissions earned as a percentage of bookings from vendors and fees charged to customers for consultations and services.

The cost drivers will be the overhead costs required in order to staff a travel agency firm. The expenses will be the payroll cost, utilities, greenhouse equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average accommodations booked per month: 9,000
• Average commissions per month: $15,000
• Overhead costs per year: $640,000

Financial Projections

Income statement, balance sheet, cash flow statement, what is a travel agency business plan.

A travel agency business plan is a plan to start and/or grow your travel agency business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your travel agency business plan using our travel agency Business Plan Template here .

What are the Main Types of Travel Agencies?

There are a number of different kinds of travel agencies , some examples include: independent agency, host agency or franchise.

How Do You Get Funding for Your Travel Agent Business Plan?

Travel agencies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  This is true for a travel agent business plan and a tour and travel business plan.

What are the Steps To Start a Travel Agency Business?

Starting a travel agency business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Travel Agent Business Plan - The first step in starting a business is to create a detailed business plan for your travel agency  that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your travel agency business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your travel agency business is in compliance with local laws.

3. Register Your Travel Agency Business - Once you have chosen a legal structure, the next step is to register your travel agency business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your travel agency business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Travel Agency Equipment & Supplies - In order to start your travel agency business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your travel agency business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful travel agency business:

• How to Start a Travel Agency Business

• Host Agencies
• Accelerator Course
• Travel Jobs
• Travel Agent Chatter
• Etiquette & Rules
• Privacy Policy

Free Travel Agency Business Plan Template

Okay, okay. I know you’re crazy thrilled that you’ve found a free travel agency business plan template for your agency! I promise we’ve got a super razzly-dazzly one that will help you craft THE BEST travel agency business plan out there. So we’ll have you download your free travel agency business plan template in just a second, and then we’ll walk you through the different pieces of the business plan in the article.

Sound like a (business) plan?!

What Is the Purpose of a Travel Agency Business Plan?

Here's a sneak preview of what you can expect from HAR's business plan below. (Need no convincing? Download it here .)

Business plans got their start as a way for banks to vet new businesses before deciding to give them a loan. After all, people that have thought long and hard about their business and taken the time to painstakingly write down all the steps and intricacies have a higher likelihood of success.

Now when it comes to travel agencies, you may think having a business plan is overkill or outdated. Sure, if you’re opening a storefront agency or a franchise you may need some capital from the bank/investor so a business plan may be a necessity. But now that most agencies are home-based, the median start-up cost for a non-franchise travel agency is $1,000 . If you’re not getting a loan, do you really need a business plan?

If you’re starting a travel agency, here’s a few reasons why creating a travel agency business plan might be helpful to you:

• Practical: it will help you feel prepared and confident as you make important business decisions.
• Inspirational: it will help remind you what it is that inspired you to start a travel agency and what kind of impact you hope to have on your clients. The kinds of things that will remind you why you started all these shenanigans when logistical tasks like taxes get boring or complicated.

The other thing a travel agency business plan can do? It will help you describe your agency—the service you provide (do you have a niche?), the market in which you’re operating, the money you need to get started and keep going, and the people you need to help you get there (accountants? Sub agents? Bookkeeper? Web Developer?) In short, it can help you feel prepared and confident, and our free travel agency business plan is going to help you with that!

Download HAR’s Free Travel Agency Business Plan Template

We have a handy dandy (and free) travel agency business plan template for YOU, dear reader! Yay, it is the companion to this article.

We’re offering our travel agency business plan template free (no catch) because we want your new business to be off to the best start possible!

Alright, now you’ve downloaded our free travel agency business plan template, great! We’ve already filled it out for our fictional travel agency, Corona Travels , and now we need to work on personalizing this business plan to your travel agency.

To update your personal business plan template with your brilliant ideas, all you'll need to do is delete the sample description provided in the template and add in your own material! In the next section, we walk you through each part of the business plan. I recommend that as you read through the article, you compare the sections of the travel agency business plan template. That way, you'll have an explanation for each part with an example.

Let’s jump in and start tailoring the business plan template to your travel agency!

Hold up. Still need to get your agency set up? We have just the thing.

Now, a business plan template may feel like you're getting ahead of yourself if you haven't named and/or registered your business yet! If you still need to take strides to get your agency off the ground (your agency, name, niche, registration, host affiliation etc.) we have a course that will fast-forward that process.

Check out HAR's 7 Day Set Up Accelerator course to get your agency set up faster so you can start monetizing sooner! The course is written and taught by HAR Founder, Steph Lee, and professional Educator, Bridget Lee. It includes nine chapters with 70+ instructional videos, course quizzes, peer accountability, and monthly meet-ups with HAR members and industry experts.

Now, let's go over the business plan!

Travel Agency Business Plan, Part 1: Overview

The overview is like an executive summary that briefly summarizes all aspects of your travel agency business plan. You can think of this as the “elevator pitch” of your travel agency business plan. Oddly enough, I like to do these summaries last, since then you’ll have all the info at your fingertips that you'll need to summarize.

So what details are you filling out in this first part of the travel agency business plan?

• Name of Your Business: Not sure what your travel agency name is yet? We can help you with that .
• Location: Is it your house? A PO box? A storefront? Your sister’s basement?
• Your Travel Niche: Specializing as a travel agent is more important than ever. Selling travel is about much more than booking. It’s also about bringing knowledge, expertise, access, and resourcefulness to the table—all the qualities that help separate you from an OTA (online travel agency).
• Your Target Client: Luxury? Families? LGBTQ? Cruisers? Boomers or Millennials? Honeymooners? Foodies? Who do you imagine your client to be and how will this shape the way you develop your travel agency?
• Your Competition: Another way to look at this is, who are your industry peers? What might your customers consider if they don’t use you as a travel agent? (Try to think beyond OTAs like Expedia.)
• The expertise of Management Team: Okay, so your management team might be you and the office dog (we know who’s the alpha in the office!). But even if that’s the case, this section is an opportunity to reflect on your strengths as a travel agency owner.
• Financial Projections: Unless you’re coming into the industry with a book of business, this might seem intimidating. It’s hard to know what to expect right? But the good thing is we have an amazing resource for you: “ Travel Agency Startup Costs and Earnings: What to Expect ” Wow! Who knew?!
• Travel Agency Mission Statement: This will help you remember why you did this in the first place, and remind you what kind of impact you hope your business will have on others! Warm fuzzies, right?!

And hey, we’re done with Part 1!! Just like that. ;)

I know you can barely contain your excitement to start reading about our next section, business foundations !

Travel Agency Business Plan, Part 2: Business Foundations

This section of your travel agency business plan provides background information on your agency. If you’re brand-spanking new, much of this information will be provided in the overview. If your business has roots, it may be a little more complex.

This section can include:

• Legal Structure : What type of business is your agency? LLC? Sole Prop? S Corp? Has it changed over time?
• Agency Founders and Their Role in the Formation of Your Travel Agency : Who are the founders and what are their roles?

Ah, that was a nice and easy section, wasn’t it? Now we need to start getting real. Yes, folks, the well-loved travel agency business plan template goes OCD in the next section!

Travel Agency Business Plan, Part 3: Product or Service

This section is where the rubber hits the road with your niche and will help you begin to think about developing preferred supplier relationships with your travel agency.

• Products/ Services Provided: This may seem obvious—you sell travel! But if you’re considering providing other services (even if it’s a future goal), it will be important to consider that too. In addition to planning and booking travel, this may include: Coaching clients to book their own trips; trip consultations; wedding planning; providing education, training or mentorship to other agents; facilitating educational webinars (etc.); speaking at industry events.
• Sales Projections: This is hard if you haven’t booked any travel yet. But consider what kind of travel you want to sell. How many clients are you booking? How many trips do you aim to sell weekly/monthly/annually?

This is a good opportunity to make financial goals for your travel agency. What kind of annual income are you aiming for? How much would you have to sell in one year to reach that?

If you are providing multiple services as a part of your travel agency business, what is the breakdown among those different services?

• Industry Projections for Your Travel Services: We’ve done a lot of legwork for you on this one in our travel agency business plan template. But, if you want to add more, imagine this as describing the industry viability to someone who is not within the industry. What influences demand for your travel services? How is the health of the travel industry overall? Check out HAR's latest income survey results !

Now that you’ve dug into the details in this section, let’s move into the next section of your travel agency business plan that doesn’t tax your brain. It’s about management structures and it’s equal parts easy and boring (#honest).

Travel Agency Business Plan, Part 3: Management Structures

This will be a very fast exercise if you are opening your agency alone :). If you’re working for yourself, you may also want to consider outside organizations that influence your business:

• If applicable, which host agency/franchise do you belong to?
• If you or your host belongs to a consortium, which one?
• What travel organizations are you a part of? (i.e. ASTA, IGLTA, PATH, CCRA etc.)
• Since you are an independent agent, these outside organizations won’t have a direct stake in your business, but they may influence your day-to-day operations in some way.

If you're flying solo, you can probably stop here! But if you have or want to take on sub agents or employees you’ll want to do the above, and you’ll also need to go into more depth with your travel agency management structure below:

• If applicable, create an organizational chart of your travel agency. You can think of this as a business version of a family tree. This will help you visualize who the players are and what roles they serve to your agency.
• What value do the different management positions add to your travel agency?
• What are the responsibilities of their positions?
• Describe other ICs or employees/ positions and their responsibilities. How will they complement what you do for your agency? (i.e. Sell a different type of travel under your brand? Work on sales? Bookings only? Administrative assistant?)
• If you have sub agents or employees, break down overall payroll expenses. What is their compensation? A commission split? A base salary? A combination of the two? Will you provide any bonuses or benefits if you have employees?
• Do you anticipate future additions to your staff?

Phew! That was a long one. Well, you certainly nailed it. Kudos!

Travel Agency Business Plan, Part 3.2: Who Is Your Office Mascot?

This is probably the most important factor in building a business plan. How the heck are you going to get up and work every morning without a dog pushing their cold nose into your face, or a cat trying to use your neck as their personal radiator?

Still with me? Okay, no more goofing off. Just wanted to throw in a fun interlude . . . I’ll get back to business now.

Travel Agency Business Plan, Part 4: Marketing Strategy

This section of your travel agency’s business plan will help you clarify some of your marketing goals in the long term.

• Who are your major clients? Include names, location, and what kind of travel they prefer. What was the sales volume for each customer? Have they provided referrals for your business?
• Who are prospective clients? Who might be other potential travel clients for you? Parenting class members? Your yoga class? Regulars at your favorite bookstore? Do you have a way to informally see how they might respond to your travel services?

Marketing Plan

What is your marketing plan? Consider things such as:

• Your pricing. For example, if you want to charge fees.
• How do you want to market to clients? Online, at wedding expos, in line at the grocery store?
• What region do you want to target and if you want to target clients outside your locale, how do you plan to do so?
• What is the flow of your services during planning, travel and post-trip? How do you plan on getting feedback from your customer once the travel is complete?
• What are your marketing priorities ? Networking? Referral? Online? Social media?
• Sales Strategy: Now that you have a list of potential clients and a marketing plan, how will you reach out to prospective clients? Host a cocktail hour? Send a mailing? Go to networking meetings? Do you need to outsource or delegate any tasks to help you with your sales efforts?

Are you ready to head on over to that travel agency business plan template you have a love-hate relationship with? Good, because you’re gonna read all about Corona Travels marketing strategy and how they plan on closing the leads they get . . . and maybe you can steal some of Sol’s ideas for your agency. :)

Travel Agency Business Plan, Part 5: Technology

What kind of tech do you need to help your agency get up and running, and what technology will you need to keep your travel agency machine humming? You don’t need everything at once, but you’ll want to have an idea of what you need to reach some travel agency milestones you’re going for.

You might want to consider things like:

• Travel Agency Website
• Read up on different website options for agencies
• Customer Relations Management (CRM):
• ClientBase Online
• Online Scheduling Tools:
• Itinerary Builders:
• Axus Travel App
• IT Explorer
• Payment Processing (for fees)
• Quickbooks Payments (use this link for 50% off first SIX months -- normally it's 3 months)
• TESS (built into CRM)
• Travel Joy (built into CRM)
• WixPayments
• Bookkeeping and Accounting
• Google Sheets ( part of Google Workspace )
• Mac Numbers
• Quickbooks Online / Quicken (use this link for 50% off first SIX months -- normally it's 3 months)
• Quickbooks Online (use this link for 50% off first SIX months -- normally it's 3 months)
• Booking tools
• Google Workspace : We have an exclusive 10% off promo code for Google Workspace! Just fill out the form and we'll send you the code.
• Office equipment
• Fax: FaxZero
• Scanner: Scanner Pro ($3.99 in Apple App Store)
• Scanner: Tiny Scanner (Google Play Store)
• Business Card Scanner: CamCard (Free on Apple App Store | .99 on Google Play Store )
• Forms / E-signatures*
• JotForm (free plan allows e-signatures)
• RightSignature
• Email Automation
• Sendinblue (that's what we currently use, and I highly recommend it!)
• Active Campaign
• Constant Contact
• Online Meetings / Video Conferencing
• Google Meet (part of Google Workspace )
• Secure Password Manager (also known as The Handiest Thing Ever )
• Mileage Tracking
• MileIQ (Free but if you ever decided to upgrade, use this link for 10% off paid plans)

Just because it’s technology, it doesn’t mean it has to be state of the art or über fancy. You can pick and choose where you want to allocate your financial resources on tech: I’ve spoken with several travel agents who swear by a combination of sticky notes, physical calendars, and Excel spreadsheets.

Think about which of these technologies you really need. If you go with a host agency or consortium, which of these technologies do they provide? Looking forward as your business grows, which technologies do you anticipate you’ll want to phase in?

Choosing those technologies was fun, wasn’t it? But now we need to iron out how you’re going to run the agency. So let’s move into the next section of your travel agency’s business plan template and make sure you’re running a tight ship!

Travel Agency Business Plan, Part 6: Operations

Developing a plan for travel agency operations will help you understand how to ensure your business runs smoothly, in addition to understanding the capacity of your travel agency. For this section of your travel agency business plan you’ll want to consider:

• What is your sales volume compared to your sales capacity? How much travel can you actually sell in the time you want to spend working to sell travel?
• Who are your preferred suppliers? Who are your host or consortium’s, preferred suppliers? How do these suppliers (and your host) disburse commissions and on what timeline? How does this impact your bookkeeping and workflow?
• If you are booking groups, plan ahead. Are there any special cruise sailings or new ships you want to block space for? Is a resort opening a new property that you’re excited about and might be in high demand? Is there a new exciting product coming up that you want to get ahead of?
• In order to find out about some of these opportunities, what travel publications do you want/ need to subscribe to? (*Ahem* Make sure HAR is one of them!!) How are you utilizing your host or consortium resources to stay ahead?

OMG. OMG!!! That’s right, keep that grin plastered on your face because we’re entering the final leg. You did it!

Travel Agency Business Plan, Part 7: Administrative Support

As a business owner, there will be a lot of external organizational support as you go. First, we’ll focus on financial logistics. What are the business names (or contacts) and addresses of some of your administrative support? This may include:

• Your bank/ banker
• Accountant and/or Bookkeeper
• Host agency or consortium
• Legal counsel/ lawyer

Congratulations. You Have a Travel Agency Business Plan!

Seriously, that was INTENSE. Give yourself a huge pat on the back. Creating a business plan for your travel agency ain’t for the faint of heart, but you did it.

Go ahead and tell us about your process. Was our free travel agency business plan template helpful? Did it help to think things through and write a business plan for your agency? Was it a waste of time? Most importantly, what kind of office pet do you have and what sort of moral support do they provide?

Comment below!

*Editor's Note: This article was originally published on April 16th, 2019. We updated it on the publish date listed on the article!

About the Author

Mary Stein has been working as a writer and editor for Host Agency Reviews since 2016. She loves supporting travel advisors on their entrepreneurial journey and is inspired by their passion, tenacity, and creativity. Mary is also a mom, dog lover, fiction writer, hiker, and a Great British Bake Off superfan.

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Step-by-step guide to creating a tour operator business plan [template included]

By Kevin Tjoe — 13 Jan 2022

Business plan   Business set-up

Updated July 2023 – Ready to take the plunge and launch that tour company or adventure travel business you’ve been envisioning? Before you start welcoming guests, the best first step is always to build a detailed business plan. 

A tour operator business plan is more than just a formality; it is the compass that will navigate your business’s journey. A well-structured business plan for a tour operator provides the framework for transforming your vision into a thriving and sustainable business. It will help you clarify your goals, streamline your operations, and make informed decisions.

Let’s explore the immense value of a clear tour operator business plan as well as the most important elements to consider in this comprehensive document. 

Why create a business plan?

Crafting a business plan allows you to lay the groundwork for your tour operator business effectively. Whether you plan to help travelers make travel plans or to provide amazing tourism experiences, your business plan will serve a couple of key purposes:

• You can hit the ground running with a plan in place, and goals to work towards in the long term.
• You’ll have a quality business case to use if you’re applying for loans or grants.
• You can point your start-up resources, such as cash flow and staff, where they’ll provide the most benefit. This is particularly important if you’re starting with a tight budget.
• You’ll also have a ‘roadmap’ to help you navigate through the inevitable challenges, obstacles, and surprises in business!

Key elements of a tour operator business plan

In order to understand how to set up a tour operator business, you’ll first need to learn the key elements of a tour operator business plan.

1. Business overview

This section of your tour operator/ tour agency business plan provides a holistic snapshot of your company, offering readers a clear understanding of your business’s identity. Ideally, it should include the following:

• Business Name: Your business name should resonate with your target audience, conveying the essence of your offerings and the unique experiences you promise to deliver. Ensure it is memorable, evocative, and future-proof.
• Location: Detail the physical location of your tour operator business. Your location can influence your target market and the types of tours you can offer. Be specific about your base of operations and, if applicable, mention any satellite offices or future expansion plans.
• History: Describe the story behind your tour company’s inception. Share the passion and inspiration that sparked your journey into the travel and tourism industry, and ensure that it aligns with your brand values. 
• Ownership Structure: Clarify the legal structure of your tour operator business. Are you a sole proprietorship, a partnership, a limited liability company, or a corporation? Describe the ownership arrangement and highlight the key stakeholders involved in the venture. 
• Assets and Debts: Provide an overview of your company’s assets and debts. This includes tangible assets such as vehicles, equipment, and office space, as well as intangible assets like intellectual property and brand equity. If applicable, disclose any outstanding debts or financial obligations that may impact your business’s financial health and ability to grow.

2. Market analysis

Start by defining your target market. Are you catering to adventure-seeking travelers, history enthusiasts, or nature lovers? Consider their demographics, interests, and spending behavior. Research industry trends and analyze competitors to gain insights into their strengths and weaknesses. This will help you identify opportunities and potential gaps in the market that your business can fill.

In addition, study the external factors that could impact your business, such as seasonal fluctuations, economic conditions, and any regulatory requirements specific to the tourism industry.

3. Tour offerings

Crafting compelling and diverse tour offerings is at the heart of your tour operator business. Consider the unique experiences and attractions your target market seeks. Develop a range of tour packages that cater to different preferences and budget levels.

Your tours should not only showcase the best of the destination but also provide memorable and immersive experiences. Whether it’s organizing guided city tours, thrilling adventure expeditions, or cultural explorations, your offerings should reflect your passion for travel and your commitment to creating unforgettable memories for your customers.

Use your tour operator/ tour agency business plan to emphasize what sets your tours apart from the competition. Whether it’s exclusive access to hidden gems, knowledgeable guides, or sustainable practices, highlight the value that customers will gain from choosing your services.

4. Marketing strategy

Successful businesses have strong brands, so your business plan should set out branding guidelines . Consider the following key elements when coming up with a strategy that will guide how you should start marketing your tour business:

• Branding Guidelines: Outline your branding guidelines, including your brand’s visual identity, mission statement, core values, and brand voice. Emphasize consistency across all touchpoints, from your website and social media platforms to your tour brochures and customer interactions. 
• Advertising Channels: Identify the advertising channels that best align with your target audience and budget. Consider a mix of online and offline channels to reach potential customers effectively. Online channels may include pay-per-click (PPC) advertising, display ads, and sponsored content on travel websites. Offline channels could involve partnering with local travel agencies, and tourism boards, or participating in travel trade shows and events. 
• Social Media Channels: Social media is a powerful tool for connecting with travelers and building a loyal community around your brand. Engage users with captivating visual content, compelling storytelling, and interactive posts that evoke a sense of wanderlust. Utilize platforms like Instagram, Facebook, Twitter, and YouTube to share breathtaking photos, behind-the-scenes glimpses, and testimonials from satisfied customers.
• Customer Reviews and Testimonials: Encourage satisfied customers to share their stories and feedback on platforms like Google Reviews, TripAdvisor, and your website. Positive reviews build credibility and serve as powerful social proof, enticing potential travelers to choose your tours with confidence. Respond promptly and graciously to all reviews, demonstrating your commitment to customer satisfaction.

• Content Marketing: Create valuable and informative content that educates travelers about your destination, highlights unique aspects of your tours, and offers travel tips and insights. Utilize blog posts, videos, podcasts, and downloadable guides to establish your tour operator business as a trusted authority in the travel industry.
• Partnerships and Collaborations: Consider strategic partnerships with complementary businesses in the travel and hospitality industry. Collaborate with local hotels, restaurants, and activity providers to create enticing package deals that appeal to travelers seeking a holistic experience. This is especially important if you are considering creating an international travel agency business plan, as collaborations can help broaden your reach.

5. Operations and management

The operations and management section of your tour operator business plan delves into the practical aspects that keep your business running smoothly and efficiently. This nitty-gritty exploration ensures that every aspect of your tour company is well-organized, legally compliant, and focused on delivering exceptional experiences to your customers. 

Here are the key components to include in this section:

• Business and Legal Structure: Clearly outline your chosen business and legal structure. Whether you are operating as a sole proprietorship, a partnership, a limited liability company (LLC), or a corporation, this information provides a framework for your business’s governance and responsibilities.
• Risk Management and Workplace Health & Safety Plans: As a tour operator, the safety and well-being of your guests are paramount. Detail your risk management procedures and workplace health & safety plans to mitigate potential hazards and ensure a secure experience for travelers. Assess the risks associated with different tours and activities, develop contingency plans, and implement safety protocols that align with industry best practices.
• Terms and Conditions: Craft comprehensive and transparent terms and conditions for your tour offerings. Clearly communicate cancellation policies, refund procedures, and any limitations or requirements for participants. 
• Staff Scheduling and Training: Outline your staff scheduling procedures to ensure smooth operations and optimal customer service. Consider investing in staff training programs that equip your team with the knowledge and skills to offer insightful commentary, excellent customer care, and handle unforeseen situations professionally. Furthermore, you can optimize the utilization of Full-Time Equivalent (FTE)  tool to help you gauge the potential productivity of your staff and business.
• Reservation System: In the digital age, a robust and secure reservation system like Rezdy is vital for streamlining your booking process for both you and your customers. Invest in a reliable booking software that allows real-time availability updates, secure payment processing, and automated customer confirmations.

• Distribution Channels and Partnerships: Consider the distribution channels that will help grow your bookings and expand your market reach. Will you collaborate with online travel agencies (OTAs) or travel agents to promote your tours? Explore partnerships with local businesses, such as hotels and restaurants, to create enticing package deals. 
• Customer Relationship Management (CRM): A well-organized CRM system enables you to build lasting relationships with your customers. Implement CRM software to keep track of customer interactions, preferences, and feedback. Personalize your marketing efforts and start building customer loyalty through targeted promotions and personalized offers.

6. Financial plan

The financial plan is a key component of your tour operator business plan. It outlines your revenue streams, costs, and projected financial performance over time. A well-structured financial plan demonstrates the viability of your business and helps you secure funding if needed.

Start by estimating your startup costs, including equipment, licenses, marketing, and initial staff training. Calculate the expected cash flow, factoring in the seasonality of the tourism industry. Identify the pricing strategy for your tours, ensuring that it covers your expenses while remaining competitive in the market.

Create financial projections for at least the first three to five years, considering both conservative and optimistic scenarios. This will enable you to anticipate potential challenges and make informed decisions that will help you with growing your tour business.

Remember to regularly review and update your financial plan as your business progresses. Monitoring actual financial performance against projections will help you make timely adjustments and stay on track towards achieving your business goals.

Ready to start building your business plan as a tour operator?

Download the free all-in-one checklist for easy reference.

Getting your tour business off the ground

Now that you have an effective business plan in place, it’s important to ensure your business has the right software.

Online booking software for tour operators like Rezdy is designed to equip your business for success. It includes multiple features integrated into the system, which allows you to reduce your overall admin duties. Some of these tools include real-time availability to avoid double bookings, automatic customer updates and reminders, and secure payment processes.

Furthermore, Rezdy also offers a channel manager platform that connects your business to thousands of resellers instantly. Joining Rezdy Marketplace is as simple as listing your products and setting your commission rates. From there, you can let resellers on the platform promote and sell your services to their customers.

Set your business up for success with Rezdy

Set your business up for success with a FREE 21-day trial or alternatively, book a demo to learn more about Rezdy and our products!

If you enjoyed this article then make sure to follow the Rezdy blog . There are a lot of marketing tools and tour operator tips designed with businesses like yours in mind.

Enjoy a 21-day free trial to take a look around and see if we are a good fit for your business.

No obligations, no catches, no limits, nada

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Travel and Tours Business Plan PDF to Achieve Your Business Goals

Streamline your travel and tours venture with our intuitive and customizable Travel and Tours Business Plan PDF. Seamlessly craft your business strategy, refine operational plans, and set the foundation for exceptional business growth.

Download Resource

In today’s rapidly evolving travel industry, it’s crucial to plan and execute your travel and tours venture with precision and foresight. Our state-of-the-art Travel and Tours Business Plan PDF is designed to guide and streamline your business’s strategy and operations seamlessly. Whether you’re orchestrating intimate local tours, grand international expeditions, or specialized travel experiences, our plan provides the roadmap to navigate the complexities of the tourism sector successfully.

The Travel and Tours Business Plan PDF is specifically molded to the unique needs of your business model. It outlines vital aspects, from customer targeting, itinerary planning, partnerships, pricing strategies, to marketing and outreach. Its coherent structure ensures that every facet of your business, from supply chain management to customer feedback loops, is addressed, empowering you to plan and implement effectively.

Employing a robust Travel and Tours Business Plan PDF not only hones your strategic vision but also amplifies your operational efficiency. Detailed planning ensures optimal use of resources, maximized returns, and effective market positioning. Say goodbye to missed opportunities or logistical challenges. Adopt our Travel and Tours Business Plan PDF to propel your venture forward, fostering trust among partners and creating unforgettable experiences for your clients.

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Travel agency business plan template

Download this business plan template for a travel agency in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our travel agency business plan template

Our travel agency business plan template gives you the structure to write a professional plan.

Not accustomed to writing business plans? Our travel agency business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of an travel agency in Trouville sur Mer, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

7 day free trial. No credit card required. Travel agency business plan template available with paid plans only.

How to use this travel agency business plan template

Edit the travel agency business plan template online, or download it.

There are 3 ways to use this template:

• Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
• Download in PDF: if you're just after a little inspiration, you can download the travel agency business plan template in PDF to read over it
• Download in Word format: want to edit your plan on Word? Simply export the travel agency business plan template to Ms Word (.docx) format

Travel agency business plan template content

This template includes a complete travel agency business plan example, with a financial forecast and the following sections:

• Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
• Company: this section lays out the structure of your business, including its location, management team and legal form
• Products and services: here, you'll give an overview of the services offered by your travel agency (excursions, business trips and international trips)
• Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your travel agency through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
• Strategy: this section highlights your travel agency's game plan when it comes to pricing, marketing and mitigating risks along the way
• Operations: this step lays out your travel agency's operational organisation, including the recruitment plan
• Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statement).
• Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Executive summary for a travel agency business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our travel agency's executive summary is formed of the following subsections:

• Business overview: in this subsection, we outline who the travel agency founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
• Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the travel agency's owners and explain what age groups they aim to target (our travel agency business plan template targets locals, tourists passing through Deauville-Trouville as well as small and medium-sized businesses in lower Normandy and Paris)
• Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the travel agency over the first 3 years of operation
• Our ask: in this subsection, we outline the amount of financing required to start the travel agency and how it's going to be funded (the founders are seeking a bank loan to start their travel agency)

Company overview included in our travel agency business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our travel agency business plan template's company section is formed of the following subsections:

• Structure & Ownership: in this subsection, we outline who the travel agency's shareholders are and what legal form they've chosen for the business
• Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
• Management Team: in this subsection, we give an overview of the background of each of the travel agency's founders, explain how they met and why they decided to start a company together

Products and services offered by the travel agency

The products and services section is where you will state the different services that your travel agency will offer (trips abroad, excursions and business trips).

In our travel agency business plan template products and services section, we cover:

• Excursions in Normandy: a choice of short trips including both the D-Day beaches tour and cider distillery tour
• International trips: departure from either Deauville or Caen
• Custom-made business trips: a selection of seminars and team-building events in Normandy

Market analysis for the opening of the travel agency

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our travel agency business plan example's market analysis section is formed of the following subsections:

• Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
• Target market: in this subsection, our founders explain who they view as their ideal customer (our travel agency business plan template targets locals, tourists passing through Deauville-Trouville as well as small and medium-sized business in Lower Normandy and Paris)
• Competition: in this subsection, we take a look at the direct (independent or franchise travel agencies nearby) and indirect (travel agencies and tour operators online) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of a new travel agency
• Regulation: in this subsection, we give an overview of the main regulation applicable to our travel agency

Setting the strategy for our travel agency

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our travel agency business plan template strategy section is formed of the following subsections:

• Pricing: in this subsection, we explain how service rates are decided (our travel agency earns a 13% base rate commission through selling trips for network partners such as Tourcom) and the rationale behind our choice
• Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our travel agency customers
• Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
• Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our travel agency and outline how we intend to mitigate them

Operations section of the travel agency business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our travel agent business plan operations section is formed of the following subsections:

• Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsibilities of each of staff member in our travel agency
• Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
• Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them

Financial plan included in our travel agency business plan template

This section presents the expected financial performance of the travel agency over the next 3 years.

Our travel agency business plan example's financial plan is formed of the following subsections:

• Start-up funding: in this subsection, we list the cost of each item required to launch the travel agency
• Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the travel agency's financial forecast
• Sales forecast: in this subsection, we detail the expected revenues and growth rate for our travel agency in the coming years
• Cost structure: in this subsection, we list all the expenses required for our travel agency to operate smoothly
• Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our travel agency over the next 3 years
• Projected cash flow statement: in this subsection, we analyse the expected cash generation of the travel agency
• Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet

Appendices of the travel agency business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our travel agency business plan template's appendices include:

• A maturity profile chart showing the principal repayments of their loans over the next 3 years
• A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations

Travel agency business plan template sample

Executive summary, business overview.

Bersara Travel Agents will be a travel agency based in the heart of Trouville sur Mer, close to the tourist office.

Our primary aim is to help tourists experience the very best Normandy has to offer.

We will offer customers:

• Excursions within Normandy
• International trips from Deauville or Caen
• Business trips and seminars

Bersara Travel Agents is a limited liability company managed by its two partners - Mrs Sarah F and Mr Bernard T.

Market Overview

National Market

Key figures from the French travel industry

Tourism was France's leading industry in 2014 - comprising 7.4% of the economy's total GDP.

Whilst the French travel market was dynamic at the time, it was also on the cusp of change.

In 2013, 8,122 travel agencies generated a combined turnover of €13.7bn (8.6% of the industry's total turnover).

It's estimated that French residents booked 15.4% of their trips through travel agencies or tour operators (including online bookings) in 2014. The market share of travel agencies reached 39.5% of all overseas trips booked by the French.

Local Market

With over 4 million trips made each year, Calvados is the 8th most visited region in France.

Calvados' main areas of attraction include:

• The 1944 landing sites and corresponding Battle of Normandy tours
• Sites linked to the history of William the Conqueror
• Local produce (visits to cider distilleries and cheese factories)
• Leisure activities (seaside activities, sailing, horse riding, tennis and golf)

The Coeur Côte Fleurie collection of villages, of which Trouville Sur Mer is included, has a year-round population of 20,582. This figure is, on average, six to eight times higher in the summer.

The Trouville Sur Mer tourist office, located near the agency's premises, welcomes an estimated 20,000 people in July.

Business tourism is also very prevalent within Coeur Côte Fleurie, thanks to the Centre International de Deauville (CID). The convention centre is occupied 300 days a year, hosting 150 events and accommodating 200,000 visitors.

Financial Highlights

We expect our travel agency to be profitable from year 3.

We anticipate that our turnover will increase from €488,025 in year 1 to €789,000 in year 3. The gross margin is expected to remain stable (12%) throughout.

We expect to generate an EBITDA of €-31,222 in year 1, €-13,995 in year 2 and €5,110 in year 3.

Despite the company's loss-making situation in the first two years, the business should be sufficiently capitalised to enable us to meet our loan repayments while retaining sufficient headroom to deal with unforeseen circumstances.

Bersara Travel Agents has a negative working capital requirement, which should give our startup further leeway during the first two years.

Bersara Travel Agents will require an initial investment of €55,000.

Our partners will contribute €50,000 (€25,000 in share capital and €25,000 in directors loan) i.e. 91% of the amount. We would like to obtain a bank loan of €5,000 to complete the financing.

500,000+ entrepreneurs have already used The Business Plan Shop

Easy to get started with and well-guided throughout. Lots of business plan templates to help you and writing is easy because there are explanations at each step of the process.

Quite frankly excellent because I was able to finalize my business plan in less time than expected. This software offers a very coherent and complete approach to writing your project.

It is a very well designed software that allows you to visualise each step of your project, understand if the idea is viable or not and think about the steps needed to start your business.

The software is just impeccable. Of course, it meets the requirements of people starting a business. In addition to having a tool for putting together a proper financial forecast, there is also a tool to help write the business plan.

Try The Business Plan Shop before you buy

There’s only one way to make up your mind about a new service - by trying it out for free. So we’re offering a free trial run on our platform for 7 days.

Learn more about The Business Plan Shop

Travel agency business plan template faq.

A travel agency business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

• A written part that presents, in detail, your travel agency business, the team, your strategy, and your medium-term objectives.
• A financial forecast that highlights the expected profitability of the travel agency and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a travel agency, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your travel agency.

Writing a travel agency business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

• You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
• You may encounter writer's block (especially if it's the first time you're writing a business plan for your travel agency)
• You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
• You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
• Any updates to your travel agency business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and travel agency business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

The budget to start and run a travel agency will depend on the exact concept and location.

If you're starting an online travel agency, your costs are likely to be much lower than if you are going to use a physical location. This is because you will save on rent and overheads amongst other expenses.

If your travel agency is located in the city centre or on any busy high street, you're likely to incur much higher expenses than if you are on the outskirts of a town or city.

A stylish website, that's well designed (professionally), will likely increase your startup costs, in comparison to a simple, yet workable website.

As an example, in our travel agency business plan template the total initial funding requirement amounted to €55,000 (c. $59,000 or £47,400), with the founders contributing €50,000 (c. $53,500 or £43,000).

In order to assess the exact budget for your travel agency idea, you need to do a financial forecast using a financial projection tool such as the one we offer .

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

• Access to one of the best business plan software on the market
• Access to our travel agency business plan template which contains a complete example of a written business plan and financial forecast to start a travel agency
• Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
• Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

• You can only create one business plan
• The financials of the first year are visible, but data for other years are hidden
• You can export your plan in PDF but not in Word or CSV
• No access to our business plan templates

You can create your account and start your free trial here .

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How to Create a Business Plan for Your Tour or Travel Company

Do you have the next great tour business or travel company idea, but don’t know how to turn it into reality? You’ve found your niche and even come up with the best tour company name ever, but who do you tell and how do you get started? 

Table of Contents

Why your tour company needs a business plan.

We’ve previously covered topics on how to build your business, but one beneficial, even crucial, practice before you start is to write up a small business plan, one that compiles all the important aspects of your brand in a single 15-20 page document. Having a simple tourism business plan will help you plan for the future and even discover new things about your brand. 

Whether you’re a young entrepreneur building a tour startup in search of investors, or you’re an established tour operator looking to better understand your business and take it to the next level, a tour operator business plan can help guide you in the right direction. 

The Benefits of a Business Plan

As mentioned above, a tour company business plan is a document that outlines all the important aspects of your tour business. From your company goals and objectives, to your team members, and even your financial statements, a business plan is an effective tool for analyzing the ins and outs of your business.

It is the ultimate document used to convince investors and lenders to support your tour company. If you’re not looking for investors, writing a simple business plan for your tour business is still useful practice to align the leaders in your company, discover any shortcomings you might have missed, and plan for future growth.

How to Create a Tourism Business Plan

Now that you understand why having a small business plan is important, you’re probably wondering how to write one. You can use a business plan template, but it’s good to know why you’re including the information it asks for. It’s also acceptable to cater the content of your business plan to suit your unique company, but there are certain sections that investors expect to see, making them beneficial for you to include.

Here is what you need to include in your company’s business plan: 

Executive Summary

One of the most important sections of your business plan will be your executive summary, which serves as a high-level overview of your business, providing highlights of the fundamentals of your brand.

You’ll notice that most, if not all, of the topics covered within your executive summary will have their own dedicated section later on in your business plan. Because the executive summary is typically limited to a single page, leave the nitty-gritty details for their respective sections and use the executive summary as a way to simply introduce the topics to your reader. 

Executive summary topics:

• What is your business and what does it do? Do you host walking tours or provide bicycle rentals? Are you a tour guide or do you run a themed hotel experience? Give the reader a clear understanding of your business concept.
• What are your business goals and where do you envision your company in the future? How do you want to see your business grow?
• What makes your business different from your competitors? Whether you’re renting out a specific product like Segways or providing a service like guided tours, discuss what sets you apart from (and makes you better than) similar businesses in your industry.
• Who is your target audience? Who are you selling to and why are they interested?
• What is your marketing strategy? How do you plan to connect with and convert your customers?
• What is your current financial state? What is your projected financial state?
• What is the purpose of your business plan? Are you looking to secure investors and/or lenders? If so, how much are you asking for? You won’t need to discuss this if your business plan is strictly for your own planning purposes.
• Who is on your team, what are their job titles, and what do they do?

Again, like your business plan as a whole, not all of the topics listed above may be applicable to your business or your specific needs, so include only what you see fit. 

Company Overview

Your company overview should give your reader a detailed understanding of who you are and what you do. This includes technical topics like your business description, structure, and model, but should also cover the heart and soul of your company. That is, not only what you do, but why you do it. Developing your brand story is an important step to branding in the travel and tourism industry .

What is it about running a bungee jumping business, wine tasting tour, or spelunking course that inspires you? What is your company’s mission, vision, purpose, and USP (unique selling proposition)? What are your business goals and objectives, both short-term and long-term? Defining these aspects of your business helps readers, whether investors or your own employees, connect with your business at a deeper level.

Market Analysis

Another important section to include in your business plan for your tour company is a detailed market analysis. Even if you’re creating your business plan for internal use only, conducting market analysis and research is an excellent way to gauge your position within your industry, identify areas of concern, and create an effective marketing strategy using the 7 Ps of Travel and Tourism Marketing .

Things to consider in your market analysis include your target market and demographic, whether your marketing strategy is aligned with your target market, where you want to position yourself in the industry in relation to your competitors, and where you have room to improve. 

Try conducting a SWOT analysis for your tour business to explore your:

• Strengths – what do you do well?
• Weaknesses – what could you do better?
• Opportunities – are there gaps in your industry that you can take advantage of?
• Threats – what external factors affect your chance of success?

Team Summary

Use your team summary section to outline the leaders and key players in your tour company. An organizational chart works well to display this information and will usually explore members of management and other key personnel, their job titles, and their roles and responsibilities. Be sure to address how each person plays/will play an integral role in the success of your tour business or travel company.

Even if your business is very small or you run a sole proprietorship, it’s still worth including a team summary section so that potential investors can get to know who they’re investing in. A team summary adds a human element to your business plan and can help build your readers’ confidence by showing them that they can trust the leaders (even if it’s just you) to bring the company to success.

Financial Plan

Discuss your finances. What is your current financial state, what is your future financial projection, and how do you plan on getting there? If you’re looking for an investment, how much do you need? Include relevant documents, paperwork, statements, calculations, etc. to back up the numbers you’re sharing.

Marketing Plan

Needless to say, tour marketing is one of the most important aspects of your tour business.

Your business plan should have a detailed marketing strategy and promotional tactics, including pricing strategy, advertising channels, and innovative tactics. It should also leverage social media and other tourism-related technology to reach your target market effectively.

Your Business Plan Can Set You Up For Success

Investing the time up front to create a simple business plan for your tour company is worth the effort, and is crucial to becoming a successful tour operator. Going into anything without a plan can be risky, and starting a tour business is no different. 

Once you know how to write a business plan and understand the main components that make one effective, you’ll have an invaluable tool for securing investors and planning your company’s growth in the competitive tourism and travel industry. There’s really no better time than now, so go out there, write a killer business plan, and start the tour business of your dreams .

Written By | Edward Nieh

Edward Nieh is a freelance writer and copy editor working across multiple mediums for clients from various industries. He has a degree in creative writing with a focus on screenwriting for feature films.

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Travel Business Plan

Traveling is one of the most generous things anyone could ever do. It’s like opening oneself up to the reality of being small and the truths of an endless universe. It creates a sense of compassion for everyone who learns foreign cultures and opens up a peaceful mind to nature. However, as a fledging, the business could prove difficult at times. So, to ease out your worries, we’ll help you out. We provide travel business plan samples and creation guidelines that will surely smoothen your worries and help you enjoy your venture. Check these items below.

10+ Travel Business Plan Examples

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What is a Travel Business Plan?

A travel business plan is a business plan that companies inside the travel and tourism industry can use. They can ensure that the business will stay strong for more than a few years and guarantee its growth. With a proper and high-quality business plan, people can have peace of mind knowing that they are not stagnant.

How do Travel Planners make money?

It is not a secret that people seek and love to travel. Discovering new places and experiencing fresh encounters. According to a study from  Cornell University , the anticipation of travel itself excites people that it lessens their stress levels. So if you’re a travel agent or tour operator, you can sure get much money through these avenues:

Commissions

Although commissions from booking tickets and creating itineraries have been somewhat becoming less with the advent of the internet, it is still an important avenue to make money. An airline company may not provide you with any commission for a few bookings, but you can be sure something out of it if this volume goes up.

This is the bread and basket of a travel agency. Charging tourists and other companies fees for creating the whole plan is how travel planners or travel agencies get more revenue .

Specialized Services

Specialized provides a specific fee depending on the service offered by the travel agency. Some examples of these special services include consultation, planning, set-up, and organizing. 

Premium Listing

Whether you like it or not, when your agency becomes exceptional in the field, people will flock in for your service. Through this, you can expect to provide a premium listing to hotels, airlines, and other companies that can take advantage of your business. You can do this by showing their hotel or airline as the top 1 option or something of the same matter.

How to Create a Travel Business Plan?

The best way to start a business is not with SlideShare, and many documents rambled. Instead, it is by creating a plan. With proper planning and strategy, you can be sure that your project and venture will see the light of day. So if you desire to create one, follow these steps below and see your business grow.

Step 1: Establish the Essentials

Although technically this is not part of the business plan, it is still important. This enables you to smoothen your creation process. What is it? The essentials. Your company’s purpose, vision, mission, and business model . In this way, you can be sure that your business will stand the test of time.

Step 2: Specify a Market

Another thing that you should think about is the target market. Business is not all about cashflow. You need to have a target market before you can start. As a travel agency , you can even team up with other businesses such as Imvelo tours to provide you with a good target market.

Step 3: Use a Format or a Sample

With all those things ready, you can now start creating your business plan. Some of the essentials in your business plan are executive summary, title, analysis, and so on. You can also try using a sample to make your work easy. Just don’t get confused with other plan templates such as marketing plan templates ’cause business plans are different.

Step 4: Identify the Specifics

Lastly, you should start identifying specifics. This is when you can start worrying about the building, the staff, and other business-related concerns. Whether you like it or not, your vision is more important. Without vision, the people scatter.

What is the tourism business plan?

While close to the travel business plan, a tourism business plan is a document that businesses use to plan ahead. It will provide the business with its business model and whole purpose. Without it, businesses may not appear.

Is a travel agency a profitable business?

Depending on your take on the business, it could be profitable or not. However, when it comes to the industry, it is extremely profitable. So, if you are handling your travel agency right, you can expect that you’ll get many profits. Nonetheless, due to the current Corona Virus Pandemic, the industry became weak. So, expect that after the Pandemic that this industry will grow again.

What are the three types of tourism?

The three types of tourism are as follows:

1. Domestic Tourism

2. Inbound Tourism

3. Outbound Tourism

The Current Corona Incident is a dread of the tourism industry. However, as a businessman, it’s your time to create business proposals . This is an avenue for business-minded individuals to start using these breaks as productive times and not depressing times. This is only a tunnel in our train ride, a little darkness before the light.

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Travel business plan template – 14+ free word, excel, pdf format download.

A travel agency business plan is a fundamental component in the inception and smooth progression of the enterprise. A hotel business plan , written either in word, excel or pdf by yourself or with the help of a business plan planner, refers to a detailed documentation of operations and plan samples pointing out how a firm with the intention of venturing into business will achieve its short and long term objectives.

Travel Business Plan Template

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Travel and Tourism Agency Business Plan

Travel and tourism agency business plan presentation, free google slides theme and powerpoint template.

Travelling is one of the best hobbies that exist. You can discover new cultures, landscapes, foods, people… If you work with people that want to travel every day, this template will be the perfect resource for you. Save time and prepare a visual, unique presentation for your travel agency with this set of colorful and creative slides. The design is completely editable, so you can choose your own destination for your presentation!

Features of this template

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the resources used

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Travel Agency Business Plan Sample

SEPT.23, 2013

Touch Sky scrapping Heights of Success with Shine travel agency Business Plans

Thousands of people from all across the globe travel for business or leisure. The travel agencies continue to flourish and remain adamant in spite of the many economic challenges facing the industry. One of the things that you need to have to succeed in establishing your agency is a travel business strategy . It has to be written by a professional who has the necessary training, academic qualification, and most importantly experience.

OGS Capital is known for providing an excellent business strategy of travel support, and this helped us to gain and maintain a good reputation across the globe. Our team is comprised of business executives who are well trained and have an excellent record of accomplishment.

Why Travel Agencies Continue to Thrive

To understand the t ravel tour agency business plan better, you need to carry out an in-depth feasibility study that does not focus on just one aspect of the business but the business as a whole. Here are the top reasons why the travel agencies continue to thrive.

• Demand for quality travel services is high
• Huge growth potential for both new and existing travel agencies
• Wide array of destinations

Let us proceed and look at key aspects that you need to make sure that are included in your online business process. Our quality control team will also check the final copy of the project before submitting it to you to ensure that it conforms to the requirements.

Description of Targeted Destinations

As mentioned earlier in this post, there are thousands of travel destinations or tourist attraction sites. Unfortunately, it is not possible to offer travel packages to each of them due to the massive amount of resources required. Instead, it makes economic and business sense to target a select group of destinations.

This information needs to be included in the policy to give the investors and anyone else interested in doing business with you clear guidelines on where you will be operating. The investors will rely on this information to know if you have done ample feasibility study to understand the market.

The Customer Profile

The client profile is the target audience or target travelers that you intend to offer the travel services to now and in the future. During the initial stages, you can start with the budget travelers, but as the company grows and advances, you can also bring onboard the luxury travelers who are not afraid to spend thousands of dollars a quality travel experience.

Travel Product and Services

The travel agent business policy needs to provide precise details of the specific products and services that you will be offering. For instance, if you will be using air transport to get the clients to various destinations, you need to include that information. Concisely, this information will not only help you to come up with a working strategy but also a near accurate estimate of the total amount of money that will be needed to actualize the strategy.

Tracking of Sales and Quality of Services

Thanks to advancement in computer technology, the accounting tasks that were previously done manually are not automated. You can use software to calculate the total amount of money earned in a given month. The same software can be used to project the amount of money that the business is mostly likely going to make within a specified period.

Mention the software that you will use to track sales as well as the measures that will be put in place to ensure that the travel services that you offer are quality and resonate with the preferences of your clients.

Finally, your business strategy needs to provide clear guidelines on how the entire agency will be managed. For instance, you need an accounting department to manage your capital and a advertising team to sell your services to the target audience.

Fill the form to get more insights about travel company business strategy services that we offer. One of our representatives will get back to you to discuss the fine details shortly. Thank you and we look forward to doing business with you and seeing you achieve the success that you have always yearned.

A stupefying Traveling Agency Business Plan Template of OGSCapital

Shine travel agency is a renowned company that assists its customers with high-end feasibility and support. Our travel support has been producing eminent business policy across the USA, the UK and Canada. Our travel agency advertising policy is supported by Guerrilla sample template that has bestowed countless customers with incredible profits. Furthermore, it has offered myriad of occupational opportunities directly and indirectly to many entrepreneurs across the globe. Right from inception, many travel agency marketing plans have followed a striking vision for distinguished groups of companies. It has bestowed many traveller groups too with marvelously designed successful travel programs.

Our approach has been significantly unique and we have assisted all our customers in developing, executing and analyzing various sets of mind-blowing programs right from the start till the end. It’s our endeavor that customers make huge savings reaping the benefits and rewards of traveling business strategy. To pursue the beautifully designed travel tours, the interested customers can get the template details by contacting our experienced and professional customer support officers. The customers do not have to frame any content themselves; instead they can get an idea as in what their sample will look like. Everything will be present in the form of professional printed papers. They may select the best one or purchase the additional travel business policy templates to run their retail business.

What are the Advantages of Shine Travel & Tourism Business Plan?

Shine Tour Company has myriad of reasons to commence tour business with t ravel tour agency business plan s. People had been travelling and would continue to travel from a place to another always. Apart from tourists, there are many other who travel for personal reasons and professional tours. These travels may be sometimes from a city to other city and sometimes from a country to other. At this point the significant role of tour company business plan has come into picture.

To start a travel support is a noble business for both seeking industrialists who do not have sufficient funds and also those who have huge potentials to make investment in the travel & tourism sector. The diligent travel agent startup or aspiring entrepreneurs may start as the freelance travel representatives and thereby organize a huge and world class travel support.

Our customers love our t ravel tour agency business plan since we maintain the trust and relationship of our customers commendably. We have gained 99.9% customer ratings so far. Offering high end convenience and 24/7 customer support is what our customers get. Our company travel agency business plans are equipped with mind-blowing technologies like online booking tools, travel alerts, real time reports, mobile applications etc. We’ve been associated with this travel support business since last few decades.

We understand the significance of transparency with our customers and it is the topmost reason that our customers visit us again and again. Designated Account Manager is appointed for individual business t ravel tour agency business plan so that you get the perfect travel tour based on your convenience. Our clients can even track their customers at all points of time despite of their locations. We offer the best price that no other travel agencies offer.

What all travel agent startup have to do?

Travel agent startup has to look for our services which cover all aspects of travelling. It covers chief jobs like securing visa, buying flights tickets, booking hotel, taxis, and transport facilities apart from arranging sightseeing amenities. Such travel agencies work in aggregation with airline/ cruise line industries, vehicle rentals, hotels, tourist site officials, interpreters, and security agencies etc.  It’s the most convenient way to start any travel support business policies while making money with meager amount of start up sum. Those who would like to open a travel support may do this business without giving any second thought as it has a huge scope of earning.

What is the clandestine secret of making funds by travel company business strategy?

Travel agencies make amount through commissions. These commissions are secured via booking air tickets, providing secured transit visas, making the bookings for transport facilities / taxis, arranging for vehicle rentals & bookings of hotels and cruise lines. Apart from that they also generate income via selling travel related insurance strategy, selling travel guide booklets and by trading for overseas currencies. The prime attractive feature of this travel support is that folks will always have one or some other reason to travel either locally or internationally. The number of wanderers will always increase. It is a simple business which may be even initiated from home at any point of time. It has a simple set- up with a reasonable sum.

The key objective of the travel agency business is to offer quality service at all costs. The steady growth can be attained through 3S’s which are qualitative services , high end safety and deep satisfaction . The business of travel support can be established via three ways. First is by knowing the advertising know- how. Secondly, offering timely response to the customers and thirdly by proving excellence in fulfilling the promise. Furthermore, understanding the market requirements and analyzing the market trends is also essential before opening a tour support company.

Role of Shine travel agency business plans

OGScapital is a registered and benchmark travel support business that is proficient in handling all phases of travel related to programs like booking air tickets, hotels, transport facilities/taxis, cruise line bookings etc. Apart from that acquiring travel visas is also a significant function of travel agency. It also makes arrangements related to selling of travel insurance cover, travel guide booklets and earns commission through overseas currencies. Our team is very experienced, proficient and manages all the tasks brilliantly. Ours is a consumer focused & outcome driven travel support which endeavors hard to match the customers’ expectations. Our customers’ best interest is served via morals and professional ethics, where we excel.

OGScapital travel support is good to go with both individuals and firms. We actively participate with communities and integrate sustainable business practices at all points of time. We match the utmost ethics and complement the customers’ requirements exactly and completely. Our working environment is commendable which cultivates sustainable tactic towards making money. It enables everyone to live in the world with respect. Our all the partners, clientele and employees spend a good time together while dedicating themselves for the convenience of the customers.

The prime objective of Shinel Tour & Travel Company

Currently, we are spreading our wings to open a tour support in the USA, the UK and Canada but very shortly we would be capturing the entire world.

The chief most services & products offered by the agency

Shine travel agency delivers a myriad of services within the area all over the USA, the UK and Canada. Our main motivation is to generate funds from the particular area abiding by the law. It may be accomplished by focusing on the t ravel tour agency’s business purpose, goals and objectives. Our corporate listings include-

• We provide travel & tours advisory and counseling packages for both users and the professional clientele.
• We also generate sales through selling travel related insurance policy.
• By selling travel guides
• By selling overseas currencies
• By booking air tickets
• By booking transport facilities or taxi cabs
• By providing taxi rental services
• Via Hotel bookings
• By arranging transit visas
• By arranging booking for cruise line

What is the incredible dream of Shine Travel Agency?

Values, integrated services & perfection in our all jobs are what we aim for. Our dream is to build a trademark agency which is the topmost priority of all the folks and commercial customers. Currently, we are going to start the agency, and we’ll begin making money at any point of time.

Mission Statement of Shine Travel Agency Business

Our travel agency is among one of the highly proficient and reliable travel agencies which helps persons, commercial industries and nonprofit industries in arranging and managing the tours & travels systematically. We would like to position our travel industry among the leading brands within a decade’s time. Everything is explicitly demonstrated in the sample and once you’ll be associated with us, you’ll be a part of the gains too.

Line of work for our tour company

Our travel business has a concrete structure which may support our agency in the strongest possible way boosting its growth. Our company is enriched with experienced hands which can make a business of their dreams. We’ve deliberately started the organization as it bestows myriad of benefits to all of us. The benefits can be reaped by all whether wanderers or our working team. Our industry constitutes of following structure –

• Administration and Human Resource Officer
• Travels & Tours Advisor
• Sales & Advertising Manager
• Front Desk officials or Customer Care Representatives

The prime roles and responsibilities of a CEO (Chief Executive Officer) in our travel agency

• The CEO is accountable for leading business development and progress of the company
• He does create, communicate and implement the firm’s vision and mission.
• He does start and execute company’s long term strategies apart from holding overall responsibilities for day to day management decisions and implementations.
• He handles high profile clientele and related deals.
• He fixes the prices and signs the travel related professional deals.
• Signing documents and checks on organization’s behalf is his significant role.
• CEO evaluates the complete victory of our tour company.
• He is also accountable for presenting the report to the board.
• CEO also ensures that sufficient staff is appointed.
• He also ensures that expenditure is within the annual budget of the company within authorized limit.
• He assesses the principal risks. Furthermore he monitors and manages them with perfection.
• He also ensures that expenditure is in the authorized limit of the enterprise.
• He assesses the principal threats and monitors and accomplishes them appropriately.

What are the several functional roles of the travel & tours advisor in our travel agency?

• Consultants are accountable for booking the flight tickets and arranging travel visas. They also carry duties like booking the transport buses or taxi cabs or providing the car rentals. Apart from that they also make bookings for hotels and cruise lines for all its customers.
• They are given other responsibilities related to tourism company industry programs while designing and producing procedures. They pursue all these jobs while dealing with project delivery essentials within the allocated time frame.
• They identify the requirements of the customers and connect with them efficiently. They ensure customer satisfaction before going to start the journey.
• They carry research in the marketplace and gather information. Based on that they negotiate the contracts before closing the deals.
• Their role also includes providing feedbacks to the shareholders based on the episodic reports.
• To expand the offered services and enhance the tour quality, they suggest relevant ideas.
• Consultants in the travel agency assure that the insurance, safety concerns, legal & health parameters are met.
• They play a vital role in endorsing and publicizing travel & tours events by cooperating with PR & advertising.
• They also organize pre & post travel & tours events and evaluate the reports based on their outcomes.
• Research is their department. They identify travels & tours prospects apart from generating interests for the customers.

The prime roles and responsibilities of Admin & Human Resource Manager in our travel agency

• Admin and Human Resource department are accountable for managing design task descriptions with Key Performance Indicator. It assists them in driving performance management for all their customers.
• They are also accountable for conducting regular appointments with prime shareholders to expand business to eminent heights. It assists them in reviewing the efficiency of Human Resource policies, events and processes.
• Admin & HR keep a track on office provisions and stocks. They place and expedite the orders while evaluating the new products.
• They also look after the smooth functioning of daily official activities before the day would begin.
• They update about the educational opportunities after through the professional publications and maintaining the personal networks. They also participate in various professional organizational events.
• Admin & HR make arrangements for appointments, meetings and additional travel related jobs.
• They evaluate and assess the squads’ performance in the travel agency.
• They also carry out squad induction for novel joiners.
• HR also defines the job positions & manages the interview processes to manage the smooth functioning of the company.

The Roles & Responsibilities of Sales and Advertising Officials in Shine travel agency?

• Advertising, like the term suggests is the responsibility related with selling of travel related insurance policies and our company understands its importance commendably.
• The executives also sell the travel guide booklets and overseas currencies before going to travel.
• They analyze and prioritize their approach and reach their new partners regarding the enticing job opportunities
• Their role also involves identifying the striking developmental prospects and following- up in terms of leads & contacts. The executives work till the ending of the travel project and participate in the structuring & funding of the projects.
• Sales and Advertising officials play a vital role in augmenting the sales and progress of travel company.
• They also represent the Shine travel agency in strategic meetings.
• Their role also involves documentation and keeping all the info collectively organized.
• They develop, execute and estimate the novel programs for magnifying the sales.
• Apart from that, they are also responsible for carrying supervision related jobs and advocating them for users’ requirements. The sales and advertising executives also communicate with the customers on behalf of the travel company.

The primary role of Accountant in Shine travel agency

• All the accounts of our travel agency are served by the internal auditors and they manage all the monetary transactions well while managing the administering payrolls of the industry.
• They ensure compliance with the taxation legislations before the journey preparations.
• Formulating the financial policies and monetary systems is their job. They make all the preparations in advance before journey would start.
• They also look into other jobs like cash management, monetary reporting for more than one property and ledger accounting.
• Accountants of Shine travel agency prepare budget, monetary reports & fiscal reports of the company. They provide financial analysis to the administration apart from developing budgets, accounting statements, analyzing financial feasibility of intricate projects etc. Conducting market research and forecasting trends and commercial situations is also their department.

The prime roles and responsibilities of Front Desk official or Customer care Executive in our Shine travel agency?

• They manage all the duties or assignments that are allocated by the line manager.
• Apart from distributing e-mails in the company, they receive parcels and documents too. They manage several administrative duties with efficacy and in a timely manner.
• They stay updated regarding travel agency’s products and promotional campaigns at all points of time. They assure that the exact and precise info is provided to the clientele when they start.
• Building customer’s interest regarding organization’s products and services is their utmost priority. They do this over phone while discussing their journey schedules.
• Email, walk- in, text messages and phones are the various ways through which personal contacts with customers are established while offering them elevated class customer service experience. Our travel agency plays a significant role in making its client’s happy and excited.

Sample t ravel tour agency business plan s template of Shine travel agency- SWOT Analysis

Our professionals in travel agency are engaged in the field of business advisory and structuring. They have been playing a significant role in making a well-structured company business policy. Our company has a bright potential to provide a tough competition to its rivals. The policy is deliberately designed offering bright prospects to its customers. The key task of the administration is to conduct SWOT Analysis. Check out the SWOT Analysis summary in our travel agency-

Strength: Our strength is in our squad that has the potential to face various challenges with a positive mindset. Our team is self-motivating and works day and night with a high spirit formulating eye-catching strategies offering value for the money to its clients. The team is highly trained and professional and pays consideration to every minute detail. They know the clandestine of attracting customers from the very beginning day of the travel company.

Weakness : Though we’ve been surviving in this travel area from past many years but we’ve made our existence online just now. Earlier we were working off – screen. Hence, now it will take some time to breaking the trips marketplace and attain the trust and confidence of the customers, doesn’t matter of its corporate or as an individual. The commercial clients who have saturated travel policy can be our chief weakness.

Prospects : The prospects in the travel agency field are massive. It’s because various people, families and the member of the commercial enterprises will be travelling everyday basis to different countries of the world especially the USA, Canada, and UK which are the main center of attraction. We are sure to get the best benefit of any such start up opportunity coming on our way.

Risk :  The major risk in our travel agency that we might experience is the change of government strategies that can change any time. Sometimes, there are various unfavorable government strategies like the arrival of a tough opponent within the same premises of our trips operation. Furthermore, global monetary downturn can also affect the buying and spending power. Since, we can’t do anything much regarding such aspects except staying optimistic in our life. However, we understand that if threats exist, it is for everyone and we’ve a strong belief that these things will last to persist for our benefit in our travel business.

How does a sample travel support industry strategy looks like? Write an overview of tour company business plan?

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In 2009, the travel industry showed a sharp drop from $17 billion to $14.5. At that time only booking for the cruise line companies was the profitable aspect of travel agencies. In July 1887, Walter T. Brownell founded a travel agency named as ‘Brownell Travel’. In USA, this is the oldest travel agency. It became a most popular and promising travel company by 1920. The present data and future predictions show that the employment opportunities for the travel agents may be declined by 12% from the year 2014 to 2024. It’s because various wanderers will use internet for searching and booking their own vacation tours. This feature will suppress the request for travel agents.

From year 1995 till now, maximum airline companies across the world and specifically in the USA do not pay charges to the travel agencies while booking air tickets. However, now travelling agencies make sure that charges are already added to the ticket prices while selling tickets to the customers.

In contemporary times, in the era of internet, maximum airline firms sell their tickets directly to the target marketplace through online portals. Hence it has become much simpler for other travel agencies to now directly offer their services in the value chains of travels & tours via travel online portals to reach their desired marketplace.

Those who are tour service providers’ ex. airline firms, taxis rentals, railways, hotels, travel sites managers, car rental companies and industrialists and security firms have already added their commission within the ticket. For this reason we don’t get any airline firm paying any relationship to travel agents on the sold ticket.

Undoubtedly, we cannot call the travel agency line of business as oversaturated; despite of the several challenges the travel agencies are experiencing. Undoubtedly, the number of tasks as travel agent is declining in spite of the truth that the number of wanderers is on an increase. It is because individuals have become very much comfortable with internet and they love booking tickets online before going to start their trip in any part of the country.

Despite of all the above mentioned factors, there are a few ones that boost confidence of industrialists to initiate for the tour & tourism business plans. The main reason is that this business may be easily set up. Sum required to start a travel agency is within an individual’s approach and is reasonable. The individual may start the business from the ease of his own home despite of the site where he lives, doesn’t matter if it is in the interiors or on the outskirts of the city. All which is needed is setting up the agency in the house.

The Advertising and Sales Strategy of Shine travel agency

We very well understand that there is a very strict competition among travel & tours agencies. To cater our requirements, we’ve hired the topmost business developers of the world who can manage advertising and sales requirements commendably.

The advertising and sales team is recruited based upon the number of years of experience in the travel field. Furthermore, they are provided rigorous training on day to day basis via veteran professionals. It enables them to fulfill their travel targets while accomplishing the monthly and yearly objectives successfully. So far in offline market, our deliverables have vouched for our name. For this reason, we would like to build a normal travel & tour business which may be known by the word of mouth advertising. The travel agency marketing plan of our company is to progress and become a main workforce to reckon not only in these 3 countries (the USA, the UK and Canada) but also in entire world.

Below mentioned sales & advertising policies should be employed to entice clients if you want to run an agency

• We send introductory letters and brochures to commercial companies, schools, colleges, households and prime stakeholders in several cities. This is one of the attractive ways of expanding our travel support and it has offered us miraculous results too.
• We’ve advertised our travel company all over. Mind-boggling advertisements have been provided in tours & travel newspapers, magazines, Television and radio stations.
• Customers can find our listings on travel company and yellow pages in the advertisement columns in local columns too.
• Our sales strategy has bestowed us very successful results when we’ve presented our company in business fairs. Pertinent international, local trips & tours expos as well as seminars have also offered us splendid outcomes.
• Our travel support business policies include fabulous packages for various categories within budget. Furthermore, it delivers quality services at all points of time.
• Our company is engaged in direct advertising approach and has a complete control to support our tour company on web.
• We prefer ‘word of advertising’ form of travel advertisement more in contrast to other forms of advertising. It’s because a reliable and content client will visit us again and again to get his tickets booked via us referring many others.

What are the various sources of making income through traveling agency business plan?

We are an established tour firm which aims to maximize earnings through our outstanding travel agency advertising policies. To cater our requirements brilliantly, we are ready to go the entire way long following our morals and principals and thereby attracting clientele.

The advertising policies of Shine travel agency are as follows-

• Offers consulting and counseling services to the interested persons and the commercial customers.
• Offers travel related assurance strategy to all the associated customers.
• Sells trip guide booklets
• Books hotels
• Book cruise line companies
• Generates overseas currency via sale.
• Books flight tickets
• Car rental services
• Secures transit visas
• Books transport bus services or taxi cabs.

Sales forecast of Shine travel agency business

We have generated huge sum through our attractive tourism business plans. We all know that people had been travelling and they would carry on traveling in future too catering their various personal and professional requirements time to time. It includes individuals, their families and the trade individuals in organizations. Not all individuals have time to book their tickets. Most of them are stuck in homely or professional affairs lacking time. A few of them won’t be internet freak and so will find surfing on net a monotonous job.

Currently, we are in a great position to capture number 1 position in the existing marketplace. We are pretty sure that we would attain our set aims very soon and expand our travel company to eminent heights of success. We’ve critically examined our pitfalls and our entire staff has worked on it. We are proud to inform you that our sales projections have improved on a continuous basis in contrast to the advertising policies of other companies.  However, our projection is chiefly based upon the supposition and we’ve not considered any huge financial meltdown or natural disasters into consideration for the above said time frame.

What is the pricing policy behind traveling agency business plan?

We follow the set norms of the particular field. The standard is to earn funds through travel commissions which we get by providing travel related business (like booking tickets, hotels, cruise services, securing transit formalities, taxis rentals, and so on). Travel & tourism business also generate funds via selling overseas currencies, travel assurance policy covers, and via selling the travel guides. Insofar as our travel & tourism business plan is concerned, we charge minimum from our customers. The fees charged via us are much less than the usual market charges.

We assure you to keep our overhead charges as low and collect funds in advance. Furthermore, we provide special discounts time to time for start ups, co-ops, small social companies, and non-profit co-ops. Another attractive feature of our travel support business policies is that there are a few of our users who require consistent access to travel & tours consultancy apart from services and support. We provide them fixed amount for all these services. However, such travel support services are available for our privileged customers only to cater their tailored requirements.

Wide variety of available Payment options with us :

To commence the travel support business policies we provide them with a large options of payment which include-

• Payment through bank transfer
• via bank draft or check or online bank transfer

The huge variety of payment facilitates assists the customers in accomplishing their goal with minimal or no itches.

Publicity & Marketing business policy of our Travel Agency Advertising strategy :

Our consultants have designed admirable advertising policies which assist us to understand the requirements of our targeted customers. We are all set to attain our traveling agency business plan and so we’ve created facilities for glaring publicity and advertisements.  Check out the platform we are scheduling to endorse & advertise our business agenda-

• We’ve introduced travel advertisement in both forms- in print and on electronic media.
• We also sponsor pertinent communal based events/ functions/ programs.
• You can watch various travel related videos online where we have showed our presence in road-shows time to time.
• Distribution of our fliers as well as handbills has associated us with myriad of our customers. This way we have influenced and captured the entire target areas.
• We’ve also installed Bill Boards on calculated sites across several parts of the USA, UK and Canada.
• Our presence may be explicitly seen on social media apps such as Fb, YouTube, Twitter, and Instagram etc. Our brand has got huge limelight this way.
• Travel agency Company logo can be explicitly seen on all our various labors branded shirts and their vehicle.

Shine tour company business plan restricts the start up principal

Our t ravel tour agency business plan s demand a meager payment to start the travel company in contrast to other business which demands a huge amount. This business doesn’t need any costly machines & bulky equipment. Furthermore, no office space at a good site is the requirement on your end. Apart from that the rate of furniture, expenditure of software apps, bill payments, licenses and certifications are also not required in this business by our customers.

Following is the monetary projections and expenditure to start tour company business plan which we do on our end. We bear-

• The total expenditure for integrating the business
• The sum required to spend basic insurance covers, business licenses, and permits
• Charges of designing a travel website.
• Money spent on official website
• Amount to be spent on software apps
• Cost of office equipment like computers, software apps, telephones, printers, various gadgets, filing cabins, other electronics etc.
• Other expenditures like business cards, signage, & adverts etc.
• Miscellaneous business expenditures

Going by this way, a business minimally needs hundreds and thousands of dollars to start up a small to medium scale business. However, you don’t have to take any kind of stress regarding this as the travel agency is catering all these requirements on its end.

Generating funds through our travel support advertising Strategies

The company OGScapital is currently the sole financial firm however likes to welcome its partners. For this reason, it has scheduled to control the bases of the start up sum. The 3 major sources or areas by which the company intends to make the start up sum are-

• Some portion of the start up sum of the travel agency would be generated through personal savings.
• We’ll ask for soft loans through members of your families and contacts.
• We’ve written an application to banks for loan.

To a great extent, we’ve successfully managed to arrange the funds to ignite our travel firm. Currently, we are at the last phases of getting the loan via bank. Apart from that, almost all the papers and important documents have been appropriately signed and submitted to the bank. Furthermore our loan is approved and our company is live to go online too.

What is the expansion policy of our travel support advertising strategy?

Sustainability is essential feature of our travel agency. Our industry can survive remarkably as it has consistent flow of professional deals and regular customers. It also shows attractive signs in terms of good services and products that are patronized. We very well understand the significance of all these facets and then we’ve decided to organize a huge variety of event preparation. We’ve also offered brilliant travel related services to both individuals as well as the professional customers.

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We know the importance of excellence and hence we promise to deliver high quality in every task which we take in our hands. We also know that if we move on with persistence winning the trust of our clients, we would be successful in generating a constant flow of revenue for our travel agency.

Our experienced HR professionals hire only experienced employees and this assists us in creating a favorable working environment. Our employees have been remarkably benefitted through our business. We are known for offering best services in the desired industry, and it really helped us in gaining and maintaining a very good repo all over the world. Our experienced team is full of professional employees who are very well competent in the particular field and have a decent record of achievement.

In near future, we have programs to sell our franchise to expand our business all over the world in major cities. Presently, we are going to start and would start generating money at any point of time. We very well know that if our traveling agency business plan implements its fruitful business strategies successfully, we would surely attain our objectives and goals in the recorded time.

If you want to start a travel agency after knowing all the opportunities and obstacles that can come your way, here is the time and chance to proceed. As you’ll definitely be needing a thorough and accurate travel agency business plan for your startup, you must get it written by a professional rather than trying it on yourself. Sign up on our site to get your t ravel tour agency business plan written by our experts at reasonable prices, just in line with your project complexity. Fill out this form or send us details about your startup through any image, pdf or text document and discover why we’re considered the topmost choice when it comes to business management.

Download T ravel Tour Agency Business Plan Sample in pdf

OGS capital writers specialize in business plan themes such as starting drop shipping business plan , non-emergency transportation business plan , information brokering business plan , business idea for subscription box , hotshot business plan , business plan for taxi service and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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