why is special interest tourism important

What is Special Interest Tourism?

Do you know what special interest tourism is? If not, don't worry – you're not alone! Many people are unfamiliar with this term. But special interest tourism is an important sector of the tourism industry, and it's something that tour operators should be familiar with.

In this blog post, we will explain what special interest tourism is and why it's important. We'll also discuss how tour businesses can offer this type of tourism. Let's get started!

What is special interest tourism?

Special interest tourism (or specialist interest tourism) is a type of tourism that focuses on specific activities, interests, or experiences. It can include anything from environmental tourism to responsible tourism to film tourism.

Special interest tourists are looking for unique experiences that they won't find elsewhere, so tour businesses need to understand their needs and preferences.

Think about quality over quantity. By tapping into a more specific market , you can provide an experience that matches a corresponding specific interest of the audience.

In the tourism industry where competition is rampant, having a well-defined special interest tour can help you stand out from the crowd. In fact, special interest tourism has seen a rapid growth now more than ever.

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Characteristics of special interest tourism

Special interest tourists differ from regular travelers in that they are looking for a more focused experience. They often have specific interests and knowledge, and they may require certain services or amenities to enhance their visit.

Because of this, special interest tourism requires more detailed planning than other types of tourism. Tour operators must research areas of interest and offer activities and attractions that appeal to their target audience with practical perspective.

They must also understand the local culture and customs, as many special interest activities revolve around cultural experiences.

Why is special interest tourism important?

Special interest tourism provides many benefits to the tourism sector. It allows people to explore unique experiences and activities in an organized and safe manner. This type of tourism also helps to preserve cultural heritage and promote sustainability .

By providing travelers with an authentic and educational experience, special interest tourism allows them to gain a better understanding of different cultures and customs. It also helps to create awareness about environmental issues and encourages responsible travel practices.

Now, people are shying away from the traditional mass tourism model and leaning towards more sustainable and niche travel decisions to satisfy their travel needs.

For instance, tourists would swap their beach trip for a specialist painting holiday or even an adventure across Jordan. This surge in popularity inspire people and has propelled the emergence of special interest tourism, as more and more individuals want to experience something unique.

The growth of specialist tourism

In the wake of COVID-19, people have developed a newfound appreciation for exploring beyond their own homes. This has become especially true as they are now more aware of all the possibilities that lie outside their comfort zones.

Therefore, tour businesses have the opportunity to tap into the growing special interest tourism market and provide specialized services that cater to specific interests. They should research their target audience thoroughly, understand their needs and preferences, and design itineraries accordingly.

Examples of special interest tourism

There are over 150 types of special interest tourism, from eco-tourism to wellness tours. Below are some examples of the main special interest tourism examples:

Health Tourism

This type of tourism combines medical treatments with leisure activities, allowing people to receive medical care and explore a new destination at the same time.

It also includes visiting spas, resorts, and other wellness centers for relaxation.

What's great about health tourism is that travelers can receive health benefits while exploring a new city or country, so this SIT is common for businesses to recommend to tourists.

Culinary/Food Tourism

This type of special interest tourism revolves around food.

The activities involve visiting local restaurants to try out special dishes, attending cooking classes, and taking guided tours of historical sites related to culinary arts. Tourists can also visit farms, markets, and wineries.

Culinary tourism allows people to immerse themselves in the local culture and learn about different cuisines, ingredients, and cooking techniques.

Read: Here's How to Start a Food Tour Business: A Step-by-Step Guide

Adventure Tourism

Adventure tourism involves adventure activities such as mountain biking or climbing, rafting, kayaking, mountaineering, parasailing, etc. It is a great way for tourists to explore and experience the great outdoors.

It also helps to promote sustainable development in local communities, as it encourages the preservation of natural resources and respect for the environment.

Usual destinations for adventure tourism of SIT include Australia, Africa, Thailand, and many more. Take note that this is also known as the environmental tourism.

Dark Tourism

As its name suggests, dark tourism involves visiting places associated with death, tragedy, or suffering.

Some examples of destinations include the Auschwitz concentration camp and the 9/11 Memorial in New York City.

This special interest in tourism may be controversial for some people, but it gives visitors an insight into the history and culture of a destination. It also helps to create awareness about dark events that have occurred in the past.

Spiritual/Religious Tourism

For tourists who are looking for a more meaningful experience, spiritual or religious tourism is the answer.

This special interest in tourism involves visiting holy places and participating in rituals that are specific to the destination’s culture.

Examples include attending Hindu festivals in India, exploring temples in Cambodia, and touring churches in Europe. Tourists can also take part in meditation retreats and yoga classes for a deeper understanding of the local religion.

Cultural Tourism

This special interest in tourism revolves around exploring the culture, traditions, and customs of certain destinations.

It can include attending festivals and special events, taking part in cultural workshops, touring historical sites, and visiting museums to learn about different cultures.

Cultural tourism is a great way for tourists to gain an appreciation of local customs and traditions, giving them a deeper understanding of the destination.

Rural Tourism

Traveling in the countryside may be a great way to escape the hustle and bustle of city life. Rural tourism offers travelers a unique opportunity to connect with nature, explore picturesque landscapes, and get back in touch with traditional ways of life.

Popular spots and destinations for this include Poland, the Middle East, the Philippines, and more. This type of SIT is ideal for people who want to learn more about rural cultures and experience life outside of tourist destinations.

From visiting farms to taking part in nature activities, it provides an immersive experience that can’t be found elsewhere.

Wildlife Tourism

Animal interaction is also a popular special interest in tourism. Wildlife tourism involves visiting wildlife preserves, zoos, and animal sanctuaries to observe animals in their natural habitat or learn about conservation efforts.

This is beneficial for both travelers and the local community as it can help promote environmental awareness and generate income for the local economy. Popular destinations for wildlife tourism include Africa, Australia, and the Galapagos Islands.

Sports Tourism

For active travelers, sports tourism involves activities such as skiing, surfing, golfing, and more. Tourists can also experience special sports events such as the Olympics or watch professional sporting events in person.

Sports tourism is not just about taking part in athletic activities; it’s also an opportunity to explore a destination and learn about its culture and traditions. Germany, Italy, the Middle East, Spain, Belgium, and more are great destinations for this special interest in tourism.

Architourism (or Architectural Tourism)

While this special interest in tourism is not as popular, it still offers travelers an interesting experience. Architourism involves visiting destinations that are renowned for their architecture and design.

This special interest can involve exploring the Old Town of Prague, admiring Renaissance buildings in Florence, or touring modern skyscrapers in Singapore. It’s a great way to gain an appreciation of the history and culture behind a destination’s architecture.

Battlefields Tourism

For those who are fascinated by history and warfare, special interest in tourism also provides battlefield tours. These offer travelers a chance to explore the sites of famous wars and battles from around the world.

Battlefields tourism can include touring World War II memorials in France, visiting sites from the American Civil War, or learning about historical landmarks from the Korean War. It’s an interesting and unique way to explore history in a new light.

Wedding Tourism

Newlyweds may opt for a special interest in tourism to take part in a destination wedding. From beach weddings in Greece to mountain elopements in Switzerland, this special interest offers couples the chance to get married in a beautiful and romantic location.

Wedding tourism can also include attending special events such as traditional Indian or Chinese weddings. This is a great way to get a deeper understanding of foreign cultures and their wedding ceremonies.

Dive into Special Tourism Research

Unlock the secrets of special interest tourism with experts B. Weiler and C. Hall and the treasure trove of information in the Journal of Travel Research ! Weiler and Hall explore why people choose holidays based on hobbies, like food tours or bird-watching trips. Their findings help us understand what makes these special trips tick and how they’re different from regular holidays.

• Special Interest Tourism by Weiler and Hall
• Journal of Travel Research

Meanwhile, the Journal of Travel Research is your go-to place for all things travel and tourism, packed with studies and articles that explore people's many travel styles. For businesses and travel buffs, these resources are gold!

Use their insights to create engaging travel experiences that speak directly to travelers’ unique interests and passions. It’s all about crafting journeys that people love because they’re tailored just for them.

Wrapping Up

Special interest in tourism is an ideal way to explore a new destination and gain a deeper appreciation for its culture, traditions, and landscapes. From wildlife tours to wedding ceremonies, special interests in tourism can be tailored to any traveler’s unique interests.

Finding the right SIT as a tour operator may be challenging, but the rewards are worth it for providing travelers with special and authentic experiences.

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What is the meaning of special interest tourism.

Special interest tourism refers to travel motivated by the specific interests or passions of the tourist, rather than traditional tourism destinations. Special interest tourism definition encompasses various niche markets and forms of tourism, including cultural sites, wellness tourism, adventure activities, sports tourism, and eco-tourism. Activities are centered around unique, often specialized interests or customized leisure experiences.

What is an example of special interest tourism?

Special interest tourism could include culinary tourism, where travelers explore destinations to experience local cuisines and culinary traditions. Other examples include bird-watching tours, wine-tasting trips, and historical exploration, all of which fall under specialized tourism due to their specific focus.

Is special interest tourism in demand?

Absolutely! Over the past decade, special interest tourism has become a hot trend in the travel world, showing rising demand. Why? More and more travelers want unique experiences. They're not just visiting a particular destination; they're diving deep into what makes that place special.

This isn't just a passing trend. It's a growing industry. People are moving away from tourist spots and seeking out activities and experiences that match their personal interests. Think about it: instead of just visiting a city, travelers are now keen on joining recreational activities or learning from local people about their culture and traditions.

Recognizing this shift, many places are stepping up their destination marketing game. They're offering flexible packages that let tourists truly engage with the local area. It's not just about seeing sights anymore; it's about buying experiences that enrich the soul and promote well-being.

In short, the increasing number of travelers wanting more than just a standard vacation is the chief driver behind this boom. They're after genuine, memorable moments, and special interest tourism delivers just that.

What are the motivations for special interest tourism?

Motivation for special interest tourism often stems from a desire to delve deeper into particular hobbies or passions. Travelers may seek authentic experiences, knowledge enhancement, social interaction, or even physical wellness. These interests are all catered for by unique activities and destinations related to their interests, such as special interest holidays.

How do you identify special interests?

Identifying special interests involves exploring and understanding personal preferences, passions, and hobbies. It could be related to activities like hiking, historical exploration, or culinary experiences. These activities can be catered for through specialist tourism offerings, providing in-depth and tailored experiences.

What are special interest sites?

Special interest sites refer to destinations or platforms that cater to the specific hobbies or passions of a group of people. Special interest tourism sites might include historical landmarks, nature reserves, or culinary hotspots. These sites offer distinctive experiences and cater to particular interests or activities.

What is the difference between mass tourism and special interest tourism?

While mass tourism typically involves large numbers of people visiting popular destinations for general leisure activities, special interest tourism is characterized by travelers seeking specialized experiences aligned with their specific interests or passions, such as bird-watching or historical exploration, often in small groups.

What are the five tourist motivations?

The five tourist motivations include:

• Knowledge : Seeking information and education.
• Adventure : Pursuing thrills and excitement.
• Relaxation : Desiring rest and rejuvenation.
• Social Interaction : Wants to engage with others.
• Personal Fulfillment : Seeking self-actualization and accomplishment through travel.

What motivates tourists?

The main factors that motivate tourists include cultural curiosity, adventure seeking, relaxation, business purposes, and social interaction. In special interest tourism, motivations might also be deeply tied to specific hobbies or passions. For example, exploring specialised tourism examples like culinary or adventure tourism.

What are the two main roles of a special interest group?

Special interest groups have two main roles: advocacy and representation. These groups actively influence public policy and opinion in favor of their particular interests or causes. They represent the needs and desires of their members, often playing a crucial role in shaping related policies and practices.

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Special Interest Tourism: Pleased to Be Niche

While the purpose of a generic trip is often to visit new and pleasant places with a strong natural or cultural appeal, Special Interest Tourism allows us to focus on just one main theme among the infinite possible alternatives.

I n this way, our interests, better if niche or unusual, will guide the choice of destination and activities to be performed, which can certainly be useful to simplify the trip planning process, to escape the mainstream, and to make the journey more exciting. But how many types of Special Interest Tourism exist? At least as many as the various facets of human curiosity. We have chosen our favorite 18 to cover a wide range of options and help inspire your next trip.

Architourism

The history of architecture is dotted with multiple styles that can also be used to build an excellent travel itinerary. From Ancient Roman to Postmodern, through Gothic, Renaissance, and Baroque, each period has left us countless architectural wonders. And why not start from a famous architect of the twentieth century to reconstruct his legacy? Ludwig Mies van der Rohe , for example, that with such a complicated name, rightly preached the philosophy of “less is more”. On Iconic Houses you’ll find many more ideas to travel the world as an architourist.

Astronomical Tourism (Astro-Tourism)

Ever since the Paleolithic Age, the cosmos has never stopped fascinating humans, as evidenced by Stonehenge or the astronomical rock panels in the Lascaux cave . Nowadays, the search for pristine nightscapes brings us very far from urban centers, in countries such as Chile, South Africa, Portugal , Canada , Namibia, New Zealand , Spain , and the United States. In addition to observing the constellations and astronomical phenomena, like the Aurora Borealis and solar or lunar eclipses, Astro-Tourism may also involve visiting the historical sites listed by UNESCO’s Astronomy and World Heritage Initiative .

Decay Tourism

Abandoned buildings, factories, and asylums or entire neighborhoods, towns, and cities . Ruins of the past that are still able to tell stories and arouse emotions. The number of people who prefer the rubble to the fake splendor of glittering city centers is constantly increasing. Decay tourism brings us back into contact with the cruel passage of time, making us rediscover the beauty in decadence.

Graffiti Tourism

Graffiti can be a very expressive and intriguing art form, but also a way to mark mysterious trails. Let them guide you from the most remote suburbs up to the city center. As in Valencia ( Spain ), which hosts an authentic open-air gallery just in the middle of its old town (Barrio del Carmen). Local street artists have drawn a fascinating path through the ruins of a city in constant transformation. Only rarely you’ll cross the flow of ordinary tourists. Be kind, greet, and move on.

Industrial Tourism

A few years ago, a Swedish colleague asked me to organize a tour of the historic Fernet Branca factory in Milan ( Italy ) for him and about twenty of his alcoholic friends. It all came to nothing for the director’s denial, but the concept is exactly that: to find out how great things are made, where they are produced, what’s the process involved, who produces them. Imagine a legendary bike , a camera , or a pottery . Industrial Tourism, however, also refers to sites with a strong industrial heritage , which for the most part are located in Germany , the United Kingdom, the Netherlands, Austria , Hungary , and Czechia , as well as in the US and Japan .

Paleo Tourism

Visiting sites with great archaeological and paleontological significance . Leave the ancient ruins and artifacts to the average tourist and focus on trace fossils, dead organisms, and sediments instead. But don’t look for dinosaurs. In fact, stromatolites, seed ferns, trilobites, and quartz sandstones are far cuter.

Rock Art Tourism

Picasso famously said: “after Altamira, everything is decadence.” Our acestors created some of the earliest known art, with a mastery that still enchants today. Only in Europe, there are 41 prehistoric caves with rock paintings open to the public. Among them: Niaux , Abri du Cap Blanc , Rouffignac , Bédeilhac , Villars , Pech Merle , and La Vache ( France ), Addaura , Genovese , and Romito ( Italy ), Foz Côa ( Portugal ), Ardales , Nerja , Tito Bustillo , El Castillo , and Covalanas ( Spain ).

Spiritual Tourism

The search of spiritual significance is one of the key reasons that prompted men to travel and explore since ancient times, and today attracts even non-believers. There are various options to develop our spirituality and discover that of others, including pilgrimages, such as the Kumano Kodo Trail in Japan , Via Francigena in Italy , and the Camino de Santiago in Spain (but runs through half of Europe), convent or monastery stays , temple stays , and spiritual/meditative retreats.

Other Special Interest Tourism Examples

Atomic Tourism : eager to learn about the atomic era and the cold war? Check out this list of museums, power plants, research facilities, and explosion sites. Cemetourism : although it may sound macabre, cemeteries are among the best places to make a true cultural immersion and breathe a deep sense of peace. Culinary Tourism : take advantage of the huge variety of local food & drink that reflects the identity and traditions of each region, starting with yours. Festival Tourism : from music and cinema to cultural celebrations . Festivals and events offer many good reasons to travel and enjoy new experiences. Garden Tourism : if you think that wilderness is overrated, then begin sifting through the more than 3,300 amazing botanical gardens around the world. Genealogy Tourism : travel to the land of your ancestors or retrace their trips . Surely it will be an inspiring journey of great emotional and symbolic value. Literary Tourism : follow the route of a favorite author or fictional character (maybe excluding Homer and Marco Polo if it’s just for a couple of weeks). Movie Inspired Tourism : this works better if you are into cult movies and could lead to a bit of research . Let’s see. Did you like Baraka & Samsara ? Cool ! Photography Tourism : you could do a proper photography expedition or take your camera on the road and try to emulate Vivian Maier and Salgado .

Searching online, you’ll find at least 40 other types of Special Interest Tourism (we’ve counted a total of fifty-eight, mostly dull and tasteless). But if still not satisfied, add your passion to the word “tourism” and you won’t go wrong.

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Special Interest Tourism

• Adventuresome Experiences
• Learning Experiences.

Clients engaged with SIT are seeking to learn more, enrich their awareness, and express themselves. They expect high standards of service and individualized focus. Many wish to travel in an environmentally sound manner and to have authentic experiences be they: cultural, social or environmental, in which they have a positive engagement with the host community. The range of special interest tours is enormous. It may range from a women’s only trek down the Larapinta Track in outback Australia to a bike tour of one of France's wine growing regions where it is possible to meet those responsible for the production of the wine being sampled, or from gay-only resorts to whale watching in Antarctica. One way of classifying different types of tourism is according to the dominant interest or reason that causes people to travel. If a tourism manager understands why a person or group of people are travelling to a particular destination, they can then design a package of services tailored to support that reason for travelling. Some travel aims or categories of tourists occur often enough that tourism providers have found it profitable to establish packages specifically tailored to cater to them. Others may require special packages or arrangements that will meet their distinctive, particular needs. The Tourism Product The tourism product is defined as “attractions” plus “the tourism industry”. Attractions are commonly divided into two main groups: a) Natural – including natural sites and natural events b) Cultural – including cultural sites and cultural events. Natural Attractions These include:

• Topographic sites: e.g. mountains, beaches, valleys, caves, canyons, volcanoes, reefs
• Climatic sites: e.g. hot places, cold places, humid places, dry places
• Sites defined by location: e.g. central or accessible sites, isolated or difficult-to-access sites
• Sites that feature certain plant or animal life: e.g. forests, jungles, grasslands, meadows, deserts, zoos, botanic gardens
• Hydrological sites: e.g. lakes, rivers, streams, waterfalls, mineral springs
• Natural events: e.g. eclipse of the moon, tidal changes, seasonal occurrences such as mating, animal and bird migrations, volcanic eruptions, rainy or dry season, and changes in sea conditions that might attract surfers, for instance.

Travel to natural attractions has a very long history and probably occurred when humans first developed a sense of aesthetics, maybe even earlier. Travel to these destinations was often arduous and required determination, courage, a level of fitness, and sufficient wealth to allow the traveller to purchase food, labour, accommodation, transport and other materials for long periods. Today’s traveller, on the other hand, can reach most destinations easily and quickly, services and facilities are usually readily available at the site or nearby, and he or she need not be fit or wealthy. With travel to natural sites easier than ever and travel more affordable generally, the main concern in developing and maintaining natural sites is how to manage tourism in order to avoid damage to the attraction that draws people there. This issue is discussed further in the lesson on environmental tourism but it is also a significant issue for all kinds of tourism that attract travellers to places where they can enjoy the sights, smells, sounds and delights of nature. Cultural Attractions The main categories of these are:

• Prehistoric sites: e.g. Stonehenge, cave paintings
• Historic sites: e.g. museums, ancient monuments, graveyards, heritage-listed buildings, sites of significant events
• Religious sites of significance: e.g. cathedrals, mosques, holy sites
• Contemporary cultural displays and events: e.g. museums, art galleries, modern architecture, theatre, festivals, fairs, exhibitions, international sporting events (e.g. World Cup or Olympics)
• Rural attractions: farms, wineries, mines, agricultural regions, agricultural technology or museums
• Retail attractions: large shopping malls, small specialist shops, markets, fashion houses, craft fairs or shows
• Recreational attractions: resorts, theme parks, golf courses, casinos, sports events
• Cultural events e.g. festivals.

Through an understanding of the diversity that can occur within the travel product, you become better equipped to select, develop and provide a more diverse variety of services to accommodate the traveller.

Tourism II is a Distance Education course that covers all aspects of Special Interest Tourism

click here for details

[25/04/2024 16:43:06]

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Special Interest Tourism Market

Special Interest Tourism Market Forecast by Environmental and Adventure for 2024 to 2034

Special Interest Tourism is Skyrocketing as Remote Work Revolutionizes Travel Preferences. Market Outlook Available for 35+ Countries

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Special Interest Tourism Market Outlook from 2024 to 2034

The special interest tourism market is estimated to stand at US$ 4,781.14 billion in 2024. The market is forecasted to exceed a valuation of US$ 18,843.69 billion by 2034. The market is projected to experience impressive growth through 2034, recording a CAGR of 14.70%. Special interest tourism demand is primarily driven by the growing trend toward experiential travel, where people seek authentic experiences.

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Special Interest Tourism Market Overview

• Governments of different countries are recognizing the potential of tourism sector. They are implementing policies and initiatives to promote tourism developments. Consequently, there is likely to be around a 4X surge in the sales of Special Interest Tourism by 2034.
• China and India are set to offer intense competition in the market as both these countries have massive domestic tourism markets. Moreover, these countries have been investing heavily in tourism infrastructure, including transportation, accommodation, and attractions.
• Travel firms need to recognize the demands and preferences of special interest tourists and be innovative to stay ahead of the competition. Special interest travelers are searching for one-of-a-kind experiences that they cannot find anywhere else.

Key Factors Influencing the Global Special Interest Tourism Market Growth

• Growing awareness and interest in sustainable and responsible travel practices is encouraging travelers to seek out authentic and meaningful experiences.
• Influence of social media and digital platforms, which showcase unique destinations and experiences, inspiring travelers to explore new interests and activities.
• Changing demographics, with millennials and Gen Z prioritizing experiences over material possessions, is fueling demand for niche and special interest tourism.
• There is a shift toward personalized tourism services and unique travel experiences. Special interest tourism allows tourists to tailor their itineraries to suit their interests and preferences.
• The remote work trend has played a crucial role in driving the popularity of special interest tourism. With the ability to work from anywhere, individuals are no longer constrained by traditional vacation schedules.

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Historical Market Study on Special Interest Tourism alongside Future Projections

From 2019 to 2023, the special interest tourism market showed promising growth, boasting a 12.50% CAGR. During this period, especially since COVID-19, individuals started valuing going out more. They have realized there is a lot to discover beyond their homes. This offered a big opportunity for tour companies to proliferate in this space.

Because of this, tour companies have the opportunity to jump into the special interest tourism trend. They can offer unique services for different interests. This trend has contributed to the positive outlook of the special interest tourism industry.

The internet and social media help groups with similar interests plan trips together now. Several travel companies offer solo travelers the opportunity to travel in their preferred locations. These are likely to drive market growth and offer opportunities to market players. Moreover, technology makes it easier to reach remote places and try new activities.

Top Opportunities for Special Interest Tourism Market Players

• With the growing interest in wellness, market players have the opportunity to offer travel packages that include wellness retreats, spa experiences, and yoga retreats.
• Opportunities exist for cultural tourism niche, where travelers can explore ancestral roots and heritage sites to learn about family history and heritage origins.
• Market players can tap into agro-tourism by offering farm stays, vineyard tours, and agricultural experiences.

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Special Interest Tourism Market Trends

• Travelers prefer destinations and experiences that prioritize environmental conservation and community engagement.
• Another evolving trend in the special interest tourism market is the growing inclination toward dark tourism . People nowadays prefer to visit war sites and places in which historical tragedies took place.
• Food and beverage experiences are increasingly becoming central to travel itineraries, with tourists searching destinations renowned for cuisines.

Comparative Analysis of the Adjacent Special Interest Tourism Global Market

The special interest tourism market stands in contrast to its counterparts, including the event tourism market and the sustainable tourism market . In contrast to the study carried out on other two related markets, it becomes evident that from 2024 to 2034, the expected growth rates of these markets are likely to highly vary from each other.

Special Interest Tourism Market:

Event Tourism Market:

Sustainable Tourism Market:

Global Special Interest Tourism Market Analysis by Region

Sustainable tourism is a top trend in the asia pacific special interest tourism market.

The Asia Pacific special interest tourism industry is likely to make big progress. The region is witnessing a boom when it comes to travel and tourism. Many people in countries like India and China have money to spend on traveling which is evident in these countries GDP.

The adoption of special interest tourism in China is forecasted to inflate at a CAGR of 16.00% through 2034.

• Wedding tourism in China has been growing in recent years. China has some great wedding spots like Hainan Island and Sanya.
• The government is also working to improve tourism facilities by building new hotels, resorts, and different places for weddings. This is likely to influence the special interest tourism industry.

Sales of special interest tourism in India are estimated to record a CAGR of 17.40% through 2034.

• With tensions rising between India and the Maldives, the Indian tourism industry is putting more effort into promoting tourism within the country.
• Sustainable tourism is starting to become a thing in India's tourism scene. Many people in India are leaning toward eco-friendly travel, which is expected to boost the special interest tourism market.
• On World Tourism Day 2023, the Ministry of Tourism in India launched 'Travel for LiFE'. This initiative aims to clean up 108 tourist spots as part of the Swachhata Campaign kickoff.

Sports Tourism Makes North America a Top Market for Special Interest Tourism

The North America special interest tourism market is expected to grow well. The United States' sluggish CAGR in the market suggests that travel may decrease as a result of uncertain economic conditions. The fourth quarter GDP in 2023 increased 3.2% on an annualized basis which is less than the third quarter's 4.9% growth.

This might affect the special interest tourism sector, as a slower GDP growth could mean people might spend less on travel. In the meanwhile, Canada is witnessing travel a boom. Passenger numbers on Air Canada are surging as summer approaches.

Demand for special interest tourism in the United States is set to rise with an anticipated CAGR of 5.20% through 2034.

• The United States is a top recipient of global tourism and one of the most visited destinations by outsiders. The most common type of tourism are recreation tourism and sports tourism.
• Sports tourism in the United States is growing at a rapid pace. In recent years, several sporting events are taking place here. This is anticipated to boost the market expansion.

The Canada special interest tourism market is expected to surge at a CAGR of 8.00% through 2034.

• Canada's tourism sector is one of its most important, with more than 20 million tourists visiting each year. These tourists specifically visit Canada's most well-known natural landmark, Niagara Falls.
• Canada is known for its natural and scenic beauty, including snow-capped mountains, beaches, forests, and lakes. Its diverse culture and cuisine make the country a desirable destination.

Growing Popularity of Medical Travel Sparks the Appeal of Special Interest Tourism in Europe

Europe is witnessing continuous and steady growth in demand for special interest tourism, especially in the United Kingdom and Germany. However, given that they are going through recessions similar to those in other European nations, both of these countries are probably going to witness slower CAGRs. The big picture is that the GDP of the Eurozone has stagnated since the third quarter of 2022.

The special interest tourism market in Germany is likely to exhibit a CAGR of 3.10% through 2034.

• Germany emerged as the premier medical tourism destination. The healthcare industry is top-notch healthcare here and offers revolutionary treatments.
• The latest medical technology is available at more than half of the nation's hospitals. In the fields of reproductive medicine, orthopedic surgery, and neurosurgery, the country competes with developed nations.

The United Kingdom special interest tourism market is expected to surge at a CAGR of 3.50% through 2034.

• The increased cost of healthcare has led to a notable increase in demand for medical travel, with wellness travel emerging as the most popular type of travel that has changed significantly throughout the epidemic.
• A survey in the United Kingdom showed that over a third of people think health and wellbeing are super important now, compared to before the pandemic when it was just a quarter.

Demand Analysis of Special Interest Tourism by Segment

As far as the tourist of special interest tourism is concerned, the domestic segment is likely to generate significant profit in 2024, holding 67.20% special interest tourism market share. Similarly, the 15 to 25 years segment is expected to perform better in terms of age group, possessing a 34.70% revenue share of special interest tourism industry in 2024.

Influence of Domestic Travelers is Very High in the Special Interest Tourism Market

The domestic segment is poised to become the primary revenue generator within the market. Factors contributing this statistic include:

• Domestic travelers find special interest tourism appealing due to their familiarity with local culture and attractions.
• With no international travel costs or visa requirements, domestic travelers enjoy more flexibility in terms of time and budget.
• These travelers often have established networks and connections within the destination. This allow them to access exclusive experiences.

Special Interest Tourism Emerged as the Go-to Choice for 15 to 25 Years Age Group

The chief position in the market is held by the 15 to 25 years segment, a trend substantiated by factors such as:

• This particular age group prefers special interest tourism because they look for unique and memorable experience in every place they visit.
• This age group also values authenticity and seeks experience that are different from mainstream tourist attractions.
• The flexibility and customization options available in special interest tourism satisfy the diverse tastes and preferences of this age group.

Competitive Landscape

Special interest tourism market players employ diverse strategies to gain a competitive edge. Many players focus on niche experiences, such as ecotourism and adventure tourism niche.

While other emphasizes sustainable practices to appeal to environmentally conscious travelers. On the other hand, some leverage technology to offer personalized itineraries and seamless booking experience to target specific demographics.

Recent Developments

• In January 2024, MakeMyTrip, a big online travel company in India, launched the 'Beaches of India' campaign to showcase the many beautiful coastal spots in the country.
• In May 2023, Red Sea Global, the Red Sea and Amaala mega-project developer joined hands together and introduced a first-hand company called Akun to boost sports tourism in Saudi Arabia.
• In September 2022, The United Nations Environmental Programme (UNEP) and United Kingdom-based charity Reef-World Foundation jointly announced the Green Fins Hub. It is an online platform that aims to provide sustainable marine tourism a significant lift.

Key Special Interest Tourism Market Players

• The Cultural Travel Company
• Audley Travel
• Myths and Mountains
• Global Medical Treatments
• Carlson Wagonlit Travel
• National Geographic Expeditions
• Flight Centre Travel group
• The Priceline Group
• BrightSpark
• EF Educational Tours
• Wendy Wu Tours UK
• ACIS Educational Company
• Intrepid Travel
• Cox and Kings
• China Highlights
• Globus Student Discoveries
• Kuoda Travel
• ACE Cultural Tours

Key Coverage in the Special Interest Tourism Market Research Report

• Opportunities Available in the Customized Travel Market
• Adjacent Study on the Ecotourism Market
• In-depth Analysis of Offbeat Tourism Opportunities
• Emerging Trends in Special Interest Tourism Market
• Niche Tourism Industry Analysis
• Growth of Customized Travel Market
• Market Overview of Unique Travel Experiences

Key Segments Profiled in the Special Interest Tourism Market Survey

By purpose:.

• Educational
• Health & Therapy

By Activity:

• Nature-Based Tourism
• Wildlife Tourism
• Backpacking
• Mountaineering
• Whitewater Rafting
• Scuba Diving

By Tourist Type:

• International

By Traveler Type:

• Professional

By Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years
• North America
• Latin America

Frequently Asked Questions

How big is the special interest tourism market.

The market size for special interest tourism is forecasted to be worth US$ 4,781.14 billion in 2024.

What is the Sales Forecast for Special Interest Tourism?

The special interest tourism market value is projected to surpass US$ 18,843.69 billion by 2034.

What is the Projected CAGR for the Special Interest Tourism Market?

The CAGR of the special interest tourism industry is estimated to be around 14.70% through 2034.

Which Countries Drive the Sales of Special Interest Tourism?

China and India are key contributors in the special interest tourism market as of 2024.

Which is the Leading Brand of Special Interest Tourism?

The Cultural Travel Company and Audley Travel are special interest tourism industry leaders.

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Special interest tourism

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Brotherton, B., and B. Himmetoglu 1997 Beyond Destinations: Special Interest Tourism. Anatolia 8(3):11-30.

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Trauer, B. 2006 Conceptualizing Special Interest Tourism. Tourism Management 27:183-200.

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MacKay, K.J. (2015). Special interest tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_187-2

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Special Interest Tourism (SIT)

Special Interest Tourism (SIT): We are human being and we need change in our life. The change is also a law of nature. We often replace our clothes, shoes, gadgets, home appliances, utensils etc with new one. We do not eat the same food daily; we change it with new taste and recipe.

We change the mode of our entertainment from TV to home theatre and finally PVR. We replace our car with some latest version focusing on color, comfort, size and mileage. Similarly, it happens with the destination also. Being a tourist we cannot visit the same destination many times for a single motive and we are forced to visit some other destination for some other reason.

It may be possible that the same destination may offer some different taste to traveler in his/her next visit but it is quite possible that the same traveler will hardly repeat the destination. The destinations have a challenge to attract tourists the manner in which it used to attract in the past.

There are various examples in which destinations have become saturated and started losing visitors day by day. The law of change says that those who would not adjust with the changing scenario will hardly sustain. So, it has become a challenge in front of destinations to introduce new attractions and facilities for visitors to sustain and survive in the tourist market. 

Concept of S pecial Interest Tourism (SIT)

The researchers have done a lot of home work in investigating the impact of different types of tourism and tourist on a destination. They have concluded that the emergence of new form of tourism and SIT has influenced tourism industry, its nature and setting and its overall impact on tourist and host community.

On the issue of sustainability, the world has configured it into good and bad tourism. The example of good tourism is alternative tourism, responsible tourism, niche tourism, special interest tourism, new form of tourism. The example of bad tourism is mass tourism. Because of its conventional and large scale participation it is undesirable form of tourism and has attracted a lot of criticism for spreading negative impact in the host society.

The common example of mass tourism is all the forms of package tours and tours conducted by buses and trains carrying a lot of travelers with meager expenses.  There is no full proof review is available who can say that yes it was the main reason behind the emergence of SIT. There are two philosophies running parallel and is claiming the reason behind SIT.

The first philosophy says that the SIT has been conceptualized because of the negative impacts of mass tourism or conventional tourism. It protects the destination in terms of carrying capacity and resources so that destination can sustain for a long time and may give benefit to those who are directly or indirectly associated with it.

The second philosophy put stresses that SIT is not a new concept but it is synonym to sustainable tourism, green tourism, eco tourism, cycle tourism, niche tourism, wilderness tourism and many more. This type of tourism requires less man made facilities and tourist has to enjoy the destination without harming it by compromising with the services. 

Features of S pecial Interest Tourism

SIT similar to other tourism product is an amalgam of both tangible and intangible products. Like other tourism destinations, it has the same tendency to attract tourists. The travelers are attracted towards the physical attributes, culture, history, monuments etc. of the destination.

The problem with this approach is that it focuses on the tangible form of tourism and the rest things like host community and environment which play a crucial role in tourist inflow is totally ignored. SIT talks about new places and new experience associated with. Being a destination SIT must offer something new which is not available elsewhere and this distinction makes it a unique.

SIT as a destination has been associated with brand image to attract tourists. Like the distinguished feature of the destination can be marketed for destination promotion. Tulip Garden in Kashmir can be offered for eco lovers, orchids in Sikkim can be marketed as a brand image for eco tourists, Rishikesh as a religious shrine can be marketed as a place of mental peace and many more destinations can be used as a resource for SIT.

History, Characteristics and Motivation for Special Interest Tourism

The existence of SIT finds its root in the era of Grand Tour when the noble families in Rome used to visit some designated area but as a phenomenon, this concept is relatively new and can be traced its history in 1980. SIT is denoted by various other names like new age tourism, niche tourism.

It is also promoted by some other names like alternative form of tourism, responsible form of tourism, sustainable form of tourism, appropriate form of tourism and ethical tourism. SIT also promotes cultural tourism, nature tourism, educational tourism, sports tourism, health tourism, agri tourism or green tourism as an interest-based tourism which is similar to SIT.

There are certain issues on the name of SIT because intellectuals are very much concern and raises question like SIT means what? Does it talk about quality or a type of attraction/destination whose end result is mass tourism? There are some scholars who are advocating that SIT is an individualized travel whose nature is non commercialization and tourists are participating just for experiencing something new and their emotional attachment.

The scholars have identified two important characteristics of SIT travelers. First, such travelers need novel, genuine and quality tourist experience and second their primary motive and decision making behind the journey is SIT, thus defining it as a new term called serious leisure. The tendencies of such travelers are that they are hard core leisure seekers and are having the nature of self-actualization, making interaction with local people, belongingness, self-expression, self-renewal, self-enrichment etc.

SIT is an activity which requires segmentation. The tourist and tourist destinations both are needed for its characterization. The destinations are required to go for SWOT analysis for its existing resources and on the basis of them they need to market their product. The same is applicable to the travelers also because they are also required to make their segment and understand their motive for visiting.

On the basis of one’s need, travelers can opt any form of SIT. The segmentation will help industry people to identify the need and may formulate package tours for their target group/market. The target market may be a place and a target group can be a male or female, of any age, a consumerism, young, child or senior citizen, employee, hobby, nature and many more.   

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21 reasons why tourism is important – the importance of tourism

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Tourism is important, more important than most people realise in fact!

The importance of tourism is demonstrated throughout the world. From the economic advantages that tourism brings to host communities to the enjoyment that tourism brings to the tourists themselves, there is no disputing the value of this industry.

The importance of tourism can be viewed from two perspectives: the tourism industry and the tourist. In this article I will explain how both the industry and the tourist benefit from the tourism industry and why it is so important on a global scale.

What is the importance of tourism?

Enhanced quality of life, ability to broaden way of thinking, educational value, ability to ‘escape’, rest and relaxation, enhanced wellbeing, who are tourism industry stakeholders, foreign exchange earnings, contribution to government revenues, employment generation, contribution to local economies, overall economy boost, preserving local culture, strengthening communities, provision of social services, commercialisation of culture and art, revitalisation of culture and art, preservation of heritage, empowering communities, protecting nature, the importance of tourism: political gains, why tourism is important: to conclude, the importance of tourism: further reading.

When many people think about the tourism industry they visualise only the front-line workers- the Holiday Representative, the Waiter, the Diving Instructor. But in reality, the tourism industry stretches much, much further than this.

As demonstrated in the infographic below, tourism is important in many different ways. The tourism industry is closely interconnected with a number of global industries and sectors ranging from trade to ecological conservation.

Why tourism is important to the tourist

When we discuss the importance of tourism it is often somewhat one-sided, taking into consideration predominantly those working in the industry and their connections.

However, the tourist is just as important, as without them there would be no tourism!

Below are just a few examples of the importance of tourism to the tourist:

Taking a holiday can greatly benefit a person’s quality of life. While different people have very different ideas of what makes a good holiday (there are more than 150 types of tourism after all!), a holiday does have the potential to enhance quality of life.

Travel is known to help broaden a person’s way of thinking. Travel introduces you to new experiences, new cultures and new ways of life.

Many people claim thatchy ‘find themselves’ while travelling.

One reason why tourism is important is education.The importance of tourism can be attributed to the educational value that it provides. Travellers and tourists can learn many things while undertaking a tourist experience, from tasting authentic local dishes to learning about the exotic animals that they may encounter.

Tourism provides the opportunity for escapism. Escapism can be good for the mind. It can help you to relax, which in turn often helps you to be more productive in the workplace and in every day life.

This is another way that the importance of tourism is demonstrated.

Rest and relaxation is very important. Taking time out for yourself helps you to be a happier, healthier person.

Having the opportunity for rest and relaxation in turn helps to enhance wellbeing.

Why tourism is important to stakeholders

There are many reasons why tourism is important to the people involved. There are many people who work either directly or indirectly with the tourism industry and who are therefore described as stakeholders. You can read more about tourism stakeholders and why they are important in this post- Stakeholders in tourism: Who are they and why do they matter?

The benefits of tourism are largely related to said stakeholders in some way or another. Below are some examples of how stakeholders benefit from tourism, organised by economic, social, environmental and political gains; demonstrating the importance of tourism.

The importance of tourism: Economic gains

Perhaps the most cited reason in reference to the importance of tourism is its economic value. Tourism can help economies to bring in money in a number of different ways. Below I have provided some examples of the positive economic impacts of tourism .

The importance of tourism is demonstrated through foreign exchange earnings. 

Tourism expenditures generate income to the host economy. The money that the country makes from tourism can then be reinvested in the economy. How a destination manages their finances differs around the world; some destinations may spend this money on growing their tourism industry further, some may spend this money on public services such as education or healthcare and some destinations suffer extreme corruption so nobody really knows where the money ends up! 

Some currencies are worth more than others and so some countries will target tourists from particular areas. Currencies that are strong are generally the most desirable currencies. This typically includes the British Pound, American, Australian and Singapore Dollar and the Euro . 

Tourism is one of the top five export categories for as many as 83% of countries and is a main source of foreign exchange earnings for at least 38% of countries.

The importance of tourism is also demonstrated through the money that is raised and contributed to government revenues. Tourism can help to raise money that it then invested elsewhere by the Government. There are two main ways that this money is accumulated. 

Direct contributions  are generated by taxes on incomes from tourism employment and tourism businesses and things such as departure taxes. 

According to the World Tourism Organisation , the direct contribution of Travel & Tourism to GDP in 2018 was $2,750.7billion (3.2% of GDP). This is forecast to rise by 3.6% to $2,849.2billion in 2019.

Indirect contributions  come from goods and services supplied to tourists which are not directly related to the tourism industry. 

There is also the income that is generated through  induced contributions . This accounts for money spent by the people who are employed in the tourism industry. This might include costs for housing, food, clothing and leisure Activities amongst others. This will all contribute to an increase in economic activity in the area where tourism is being developed. 

The importance of tourism can be demonstrated through employment generation.

The rapid expansion of international tourism has led to significant employment creation. From hotel managers to theme park operatives to cleaners, tourism creates many employment opportunities. Tourism supports some 7% of the world’s workers. 

There are two types of employment in the tourism industry: direct and indirect. 

Direct employment  includes jobs that are immediately associated with the tourism industry. This might include hotel staff, restaurant staff or taxi drivers, to name a few. 

Indirect employment includes jobs which are not technically based in the tourism industry, but are related to the tourism industry.

It is because of these indirect relationships, that it is very difficult to accurately measure the precise economic value of tourism, and some suggest that the actual economic benefits of tourism may be as high as double that of the recorded figures!

The importance of tourism can be further seen through the contributions to local economies.

All of the money raised, whether through formal or informal means, has the potential to contribute to the local economy. 

If  sustainable tourism  is demonstrated, money will be directed to areas that will benefit the local community most. There may be pro-poor tourism initiatives (tourism which is intended to help the poor) or  volunteer tourism  projects. The government may reinvest money towards public services and money earned by tourism employees will be spent in the local community. This is known as the multiplier effect. 

Tourism boosts the economy exponentially. This is partly because of the aforementioned jobs that tourism creates, but also because of the temporary addition to the consumer population that occurs when someone travels to a new place. Just think: when you travel, you’re spending money. You’re paying to stay in a hotel or hostel in a certain area – then you’re eating in local restaurants, using local public transport, buying souvenirs and ice cream and new flip flops. As a tourist, you are contributing to the global economy every time you book and take a trip.

For some towns, cities and even whole countries, the importance of tourism is greater than for other. In some cases, it is the main source of income. For example, according to the World Travel and Tourism Council, tourism accounts for almost 40% of the Maldives’ total GDP. In comparison, it’s less than 4% in the UK and even lower in the US! In the Seychelles the number is just over 26% while in the British Virgin Islands it is over 35% – so tourism is vastly important in these nations.

The importance of tourism: Social gains

The importance of tourism is not only recognised through economic factors, but there are also many positive social impacts of tourism that play an important part. Below I will outline some of the social gains from tourism.

It is the local culture that the tourists are often coming to visit and this is another way to demonstrate the importance of tourism.

Tourists visit Beijing to learn more about the Chinese Dynasties. Tourists visit Thailand to taste authentic Thai food. Tourists travel to Brazil to go to the Rio Carnival, to mention a few…

Many destinations will make a conserved effort to preserve and protect the local culture. This often contributes to the conservation and  sustainable management  of natural resources, the protection of local heritage, and a renaissance of indigenous cultures, cultural arts and crafts. 

The importance of tourism can also be demonstrated through the strengthening of communities.

Events and festivals of which local residents have been the primary participants and spectators are often rejuvenated and developed in response to tourist interest.

The jobs created by tourism can also be a great boost for the local community. Aside from the  economic impacts  created by enhanced employment prospects, people with jobs are happier and more social than those without a disposable income. 

Local people can also increase their influence on tourism development, as well as improve their job and earnings prospects, through tourism-related professional training and development of business and organisational skills.

The importance of tourism is shown through the provision of social services in the host community.

The tourism industry requires many facilities/ infrastructure to meet the needs of the tourist. This often means that many developments in an area as a result of tourism will be available for use by the locals also. 

Local people often gained new roads, new sewage systems, new playgrounds, bus services etc as a result of tourism. This can provide a great boost to their quality of life and is a great example of a positive social impact of tourism. 

Tourism can see rise to many commercial business, which can be a positive social impact of tourism. This helps to enhance the community spirit as people tend to have more disposable income as a result. 

These businesses may also promote the local cultures and arts. Museums, shows and galleries are fantastic way to showcase the local customs and traditions of a destination. This can help to promote/ preserve local traditions.

Some destinations will encourage local cultures and arts to be revitalised. This may be in the form of museum exhibitions, in the way that restaurants and shops are decorated and in the entertainment on offer, for example. 

This may help promote traditions that may have become distant. 

Another reason for the importance of tourism is the preservation of heritage. Many tourists will visit the destination especially to see its local heritage. It is for this reason that many destinations will make every effort to preserve its heritage. 

This could include putting restrictions in place or limiting tourist numbers, if necessary. This is often an example of careful  tourism planning  and sustainable tourism management. 

Tourism can, if managed well, empower communities. While it is important to consider the authenticity in tourism and take some things with a pinch of salt, know that tourism can empower communities.

Small villages in far off lands are able to profit from selling their handmade goods. This, in turn, puts food on the table. This leads to healthier families and more productivity and a happier population .

The importance of tourism: Environmental gains

Whilst most media coverage involving tourism and the environment tends to be negative, there are some positives that can come from it: demonstrating the importance of tourism once again.

Some people think that tourism is what kills nature. And while this could so easily be true, it is important to note that the tourism industry is and always has been a big voice when it comes to conservation and the protection of animals and nature. Tourism organisations and travel operators often run (and donate to) fundraisers. 

As well as this, visitors to certain areas can take part in activities that aim to sustain the local scenery. It’s something a bit different, too! You and your family can go on a beach clean up walk in Spain or do something similar in the UAE . There are a lot of ways in which tourism actually helps the environment, rather than hindering it!

Lastly, there is something to be said for the political gains that can be achieved through tourism.

The tourism industry can yield promising opportunities for international collaborations, partnerships and agreements, for example within the EU. This can have positive political impacts on the host country as well as the countries who choose to work with them.

Tourism is a remarkably important industry. As you can see, the tourism industry does not stand alone- it is closely interrelated with many other parts of society. Not only do entire countries often rely on the importance of tourism, but so do individual members of host communities and tourists.

If you are studying travel and tourism and are interested in learning more about the importance of tourism, I recommend you take a look at the following texts:

• An Introduction to Tourism : a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.
• The Business of Tourism Management : an introduction to key aspects of tourism, and to the practice of managing a tourism business.
• Tourism Management: An Introduction : gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities.

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What is Special Interest Tourism?

Do you know what special interest tourism is? If not, don't worry – you're not alone! Many people are unfamiliar with this term. But special interest tourism is an important sector of the tourism industry, and it's something that tour operators should be familiar with.

In this blog post, we will explain what special interest tourism is and why it's important. We'll also discuss how tour businesses can offer this type of tourism. Let's get started!

What is special interest tourism?

Special interest tourism (or specialist interest tourism) is a type of tourism that focuses on specific activities, interests, or experiences. It can include anything from environmental tourism to responsible tourism to film tourism.

Special interest tourists are looking for unique experiences that they won't find elsewhere, so tour businesses need to understand their needs and preferences.

Think about quality over quantity. By tapping into a more specific market , you can provide an experience that matches a corresponding specific interest of the audience.

In the tourism industry where competition is rampant, having a well-defined special interest tour can help you stand out from the crowd. In fact, special interest tourism has seen a rapid growth now more than ever.

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Characteristics of special interest tourism

Special interest tourists differ from regular travelers in that they are looking for a more focused experience. They often have specific interests and knowledge, and they may require certain services or amenities to enhance their visit.

Because of this, special interest tourism requires more detailed planning than other types of tourism. Tour operators must research areas of interest and offer activities and attractions that appeal to their target audience with practical perspective.

They must also understand the local culture and customs, as many special interest activities revolve around cultural experiences.

Why is special interest tourism important?

Special interest tourism provides many benefits to the tourism sector. It allows people to explore unique experiences and activities in an organized and safe manner. This type of tourism also helps to preserve cultural heritage and promote sustainability .

By providing travelers with an authentic and educational experience, special interest tourism allows them to gain a better understanding of different cultures and customs. It also helps to create awareness about environmental issues and encourages responsible travel practices.

Now, people are shying away from the traditional mass tourism model and leaning towards more sustainable and niche travel decisions to satisfy their travel needs.

For instance, tourists would swap their beach trip for a specialist painting holiday or even an adventure across Jordan. This surge in popularity inspire people and has propelled the emergence of special interest tourism, as more and more individuals want to experience something unique.

The growth of specialist tourism

In the wake of COVID-19, people have developed a newfound appreciation for exploring beyond their own homes. This has become especially true as they are now more aware of all the possibilities that lie outside their comfort zones.

Therefore, tour businesses have the opportunity to tap into the growing special interest tourism market and provide specialized services that cater to specific interests. They should research their target audience thoroughly, understand their needs and preferences, and design itineraries accordingly.

Examples of special interest tourism

There are over 150 types of special interest tourism, from eco-tourism to wellness tours. Below are some examples of the main special interest tourism examples:

Health Tourism

This type of tourism combines medical treatments with leisure activities, allowing people to receive medical care and explore a new destination at the same time.

It also includes visiting spas, resorts, and other wellness centers for relaxation.

What's great about health tourism is that travelers can receive health benefits while exploring a new city or country, so this SIT is common for businesses to recommend to tourists.

Culinary/Food Tourism

This type of special interest tourism revolves around food.

The activities involve visiting local restaurants to try out special dishes, attending cooking classes, and taking guided tours of historical sites related to culinary arts. Tourists can also visit farms, markets, and wineries.

Culinary tourism allows people to immerse themselves in the local culture and learn about different cuisines, ingredients, and cooking techniques.

Read: Here's How to Start a Food Tour Business: A Step-by-Step Guide

Adventure Tourism

Adventure tourism involves adventure activities such as mountain biking or climbing, rafting, kayaking, mountaineering, parasailing, etc. It is a great way for tourists to explore and experience the great outdoors.

It also helps to promote sustainable development in local communities, as it encourages the preservation of natural resources and respect for the environment.

Usual destinations for adventure tourism of SIT include Australia, Africa, Thailand, and many more. Take note that this is also known as the environmental tourism.

Dark Tourism

As its name suggests, dark tourism involves visiting places associated with death, tragedy, or suffering.

Some examples of destinations include the Auschwitz concentration camp and the 9/11 Memorial in New York City.

This special interest in tourism may be controversial for some people, but it gives visitors an insight into the history and culture of a destination. It also helps to create awareness about dark events that have occurred in the past.

Spiritual/Religious Tourism

For tourists who are looking for a more meaningful experience, spiritual or religious tourism is the answer.

This special interest in tourism involves visiting holy places and participating in rituals that are specific to the destination’s culture.

Examples include attending Hindu festivals in India, exploring temples in Cambodia, and touring churches in Europe. Tourists can also take part in meditation retreats and yoga classes for a deeper understanding of the local religion.

Cultural Tourism

This special interest in tourism revolves around exploring the culture, traditions, and customs of certain destinations.

It can include attending festivals and special events, taking part in cultural workshops, touring historical sites, and visiting museums to learn about different cultures.

Cultural tourism is a great way for tourists to gain an appreciation of local customs and traditions, giving them a deeper understanding of the destination.

Rural Tourism

Traveling in the countryside may be a great way to escape the hustle and bustle of city life. Rural tourism offers travelers a unique opportunity to connect with nature, explore picturesque landscapes, and get back in touch with traditional ways of life.

Popular spots and destinations for this include Poland, the Middle East, the Philippines, and more. This type of SIT is ideal for people who want to learn more about rural cultures and experience life outside of tourist destinations.

From visiting farms to taking part in nature activities, it provides an immersive experience that can’t be found elsewhere.

Wildlife Tourism

Animal interaction is also a popular special interest in tourism. Wildlife tourism involves visiting wildlife preserves, zoos, and animal sanctuaries to observe animals in their natural habitat or learn about conservation efforts.

This is beneficial for both travelers and the local community as it can help promote environmental awareness and generate income for the local economy. Popular destinations for wildlife tourism include Africa, Australia, and the Galapagos Islands.

Sports Tourism

For active travelers, sports tourism involves activities such as skiing, surfing, golfing, and more. Tourists can also experience special sports events such as the Olympics or watch professional sporting events in person.

Sports tourism is not just about taking part in athletic activities; it’s also an opportunity to explore a destination and learn about its culture and traditions. Germany, Italy, the Middle East, Spain, Belgium, and more are great destinations for this special interest in tourism.

Architourism (or Architectural Tourism)

While this special interest in tourism is not as popular, it still offers travelers an interesting experience. Architourism involves visiting destinations that are renowned for their architecture and design.

This special interest can involve exploring the Old Town of Prague, admiring Renaissance buildings in Florence, or touring modern skyscrapers in Singapore. It’s a great way to gain an appreciation of the history and culture behind a destination’s architecture.

Battlefields Tourism

For those who are fascinated by history and warfare, special interest in tourism also provides battlefield tours. These offer travelers a chance to explore the sites of famous wars and battles from around the world.

Battlefields tourism can include touring World War II memorials in France, visiting sites from the American Civil War, or learning about historical landmarks from the Korean War. It’s an interesting and unique way to explore history in a new light.

Wedding Tourism

Newlyweds may opt for a special interest in tourism to take part in a destination wedding. From beach weddings in Greece to mountain elopements in Switzerland, this special interest offers couples the chance to get married in a beautiful and romantic location.

Wedding tourism can also include attending special events such as traditional Indian or Chinese weddings. This is a great way to get a deeper understanding of foreign cultures and their wedding ceremonies.

Dive into Special Tourism Research

Unlock the secrets of special interest tourism with experts B. Weiler and C. Hall and the treasure trove of information in the Journal of Travel Research ! Weiler and Hall explore why people choose holidays based on hobbies, like food tours or bird-watching trips. Their findings help us understand what makes these special trips tick and how they’re different from regular holidays.

• Special Interest Tourism by Weiler and Hall
• Journal of Travel Research

Meanwhile, the Journal of Travel Research is your go-to place for all things travel and tourism, packed with studies and articles that explore people's many travel styles. For businesses and travel buffs, these resources are gold!

Use their insights to create engaging travel experiences that speak directly to travelers’ unique interests and passions. It’s all about crafting journeys that people love because they’re tailored just for them.

Special interest in tourism is an ideal way to explore a new destination and gain a deeper appreciation for its culture, traditions, and landscapes. From wildlife tours to wedding ceremonies, special interests in tourism can be tailored to any traveler’s unique interests.

Finding the right SIT as a tour operator may be challenging, but the rewards are worth it for providing travelers with special and authentic experiences.

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What is the meaning of special interest tourism.

Special interest tourism refers to travel motivated by the specific interests or passions of the tourist, rather than traditional tourism destinations. Special interest tourism definition encompasses various niche markets and forms of tourism, including cultural sites, wellness tourism, adventure activities, sports tourism, and eco-tourism. Activities are centered around unique, often specialized interests or customized leisure experiences.

What is an example of special interest tourism?

Special interest tourism could include culinary tourism, where travelers explore destinations to experience local cuisines and culinary traditions. Other examples include bird-watching tours, wine-tasting trips, and historical exploration, all of which fall under specialized tourism due to their specific focus.

Is special interest tourism in demand?

Absolutely! Over the past decade, special interest tourism has become a hot trend in the travel world, showing rising demand. Why? More and more travelers want unique experiences. They're not just visiting a particular destination; they're diving deep into what makes that place special.

This isn't just a passing trend. It's a growing industry. People are moving away from tourist spots and seeking out activities and experiences that match their personal interests. Think about it: instead of just visiting a city, travelers are now keen on joining recreational activities or learning from local people about their culture and traditions.

Recognizing this shift, many places are stepping up their destination marketing game. They're offering flexible packages that let tourists truly engage with the local area. It's not just about seeing sights anymore; it's about buying experiences that enrich the soul and promote well-being.

In short, the increasing number of travelers wanting more than just a standard vacation is the chief driver behind this boom. They're after genuine, memorable moments, and special interest tourism delivers just that.

What are the motivations for special interest tourism?

Motivation for special interest tourism often stems from a desire to delve deeper into particular hobbies or passions. Travelers may seek authentic experiences, knowledge enhancement, social interaction, or even physical wellness. These interests are all catered for by unique activities and destinations related to their interests, such as special interest holidays.

How do you identify special interests?

Identifying special interests involves exploring and understanding personal preferences, passions, and hobbies. It could be related to activities like hiking, historical exploration, or culinary experiences. These activities can be catered for through specialist tourism offerings, providing in-depth and tailored experiences.

What are special interest sites?

Special interest sites refer to destinations or platforms that cater to the specific hobbies or passions of a group of people. Special interest tourism sites might include historical landmarks, nature reserves, or culinary hotspots. These sites offer distinctive experiences and cater to particular interests or activities.

What is the difference between mass tourism and special interest tourism?

While mass tourism typically involves large numbers of people visiting popular destinations for general leisure activities, special interest tourism is characterized by travelers seeking specialized experiences aligned with their specific interests or passions, such as bird-watching or historical exploration, often in small groups.

What are the five tourist motivations?

The five tourist motivations include:

• Knowledge : Seeking information and education.
• Adventure : Pursuing thrills and excitement.
• Relaxation : Desiring rest and rejuvenation.
• Social Interaction : Wants to engage with others.
• Personal Fulfillment : Seeking self-actualization and accomplishment through travel.

What motivates tourists?

The main factors that motivate tourists include cultural curiosity, adventure seeking, relaxation, business purposes, and social interaction. In special interest tourism, motivations might also be deeply tied to specific hobbies or passions. For example, exploring specialised tourism examples like culinary or adventure tourism.

What are the two main roles of a special interest group?

Special interest groups have two main roles: advocacy and representation. These groups actively influence public policy and opinion in favor of their particular interests or causes. They represent the needs and desires of their members, often playing a crucial role in shaping related policies and practices.

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