audience tv tour de france 2022

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• Tour de France total French TV audience 2022-2023

Number of TV viewers of the Tour de France in France in 2022 and 2023 (in millions)

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2022 and 2023

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• Tour de France riders with the most victories 1903-2022
• Budget of selected Tour de France teams 2023
• Winner average speed in the Tour de France 1903-2023
• Tour de France riders with the most stage wins 1903-2023

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Statistics on " Tour de France "

• Tour de France winners 1903-2021, by podium position
• Tour de France entrants and finishers 1903-2023
• Most Tour de France wins 1903-2022, by country
• Tour de France 2021: general riders ranking, by times
• Tour de France 2021 : general teams ranking, by times
• Tour de France 2021: best sprinters, by number of points
• Tour de France 2021: Best climbers, by number of points
• Salaries of the highest-paid Tour de France riders 2021
• Tour de France performance bonuses 2021
• Riders with the most Tour de France yellow jerseys 1903-2023
• Riders with the most Tour de France entries 1903-2023
• Tour de France best-performing countries 1903-2021, by podium position
• TV channels broadcasting Tour de France 2021
• Tour de France live broadcasters 2021, by geographical area
• Tour de France sponsor partners 2021, by type
• Tour de France revenue distribution 2019
• Interest in watching Tour de France 2020 and 2021, by country
• Share of the French population intending to follow the Tour de France 2021
• Influencing factors for watching Tour de France 2021, by nation
• Deterrents for not watching Tour de France 2021, by nation
• Sports with the most anti-doping rule violations worldwide 2020
• Tour de France riders who committed anti-doping violations 1968-2023
• Confidence in Tour de France teams for complying with the anti-doping rules 2023

Other statistics that may interest you Tour de France

Event history

• Premium Statistic Tour de France winners 1903-2021, by podium position
• Premium Statistic Tour de France entrants and finishers 1903-2023
• Basic Statistic Most Tour de France wins 1903-2022, by country
• Premium Statistic Winner average speed in the Tour de France 1903-2023

2021 edition

• Premium Statistic Tour de France 2021: general riders ranking, by times
• Premium Statistic Tour de France 2021 : general teams ranking, by times
• Premium Statistic Tour de France 2021: best sprinters, by number of points
• Premium Statistic Tour de France 2021: Best climbers, by number of points
• Premium Statistic Salaries of the highest-paid Tour de France riders 2021
• Premium Statistic Budget of selected Tour de France teams 2023
• Premium Statistic Tour de France performance bonuses 2021
• Basic Statistic Tour de France riders with the most victories 1903-2022
• Basic Statistic Riders with the most Tour de France yellow jerseys 1903-2023
• Basic Statistic Tour de France riders with the most stage wins 1903-2023
• Premium Statistic Riders with the most Tour de France entries 1903-2023
• Premium Statistic Tour de France best-performing countries 1903-2021, by podium position

TV audience and sponsorship

• Premium Statistic Tour de France total French TV audience 2022-2023
• Premium Statistic TV channels broadcasting Tour de France 2021
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Fan interest

• Premium Statistic Interest in watching Tour de France 2020 and 2021, by country
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Anti-doping rule violations

• Premium Statistic Sports with the most anti-doping rule violations worldwide 2020
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Bon bilan d'audiences pour le Tour de France 2022

L'édition 2022 du Tour de France affiche de belles courbes d'audience sur France Télévisions avec, notamment, une durée d'écoute record depuis 2011.

Le Tour de France attire toujours les foules, sur le bord des routes comme devant les écrans. Les bilans d'audiences de France Télévisions et Eurosport, publiés lundi, en témoigne. Au total, 41,5 millions de téléspectateurs ont regardé l'édition 2022 (seuil de visionnage d'une minute) sur les chaînes du service public et 4 millions sur la chaîne payante, selon Médiamétrie.

Sur France Télévisions, quatre étapes ont dépassé les 5 millions de téléspectateurs, contre deux en 2021, avec notamment 6,4 millions de personnes devant l'étape du 14 juillet (Briançon-Alpe d'Huez) , un record d'audience depuis 2003. A l'occasion de cette 12e étape, Eurosport a pour sa part réalisé son record d'audience historique, avec 218 000 téléspectateurs de moyenne.

« Un Français a regardé en moyenne 5 heures 41 minutes du Tour »

France Télévisions

En durée d'écoute, « un Français a regardé en moyenne 5 heures 41 minutes du Tour, soit 17 minutes de plus qu'en 2021, un record depuis 2011 » , précise France Télé dans son communiqué. En moyenne, pendant ce Tour, les après-midis de France 2 ont attiré 4 millions de téléspectateurs (41,3% de part d'audience) et celles de France 3, 2,5 millions (24,3% de PdA).

Enfin, l'émission Vélo Club , présentée par Laurent Luyat puis Céline Rousseaux (vers 17h45 sur France 2) a rassemblé en moyenne 2,1 millions de téléspectateurs (22,8 % de PdA).

Tour de France very popular: highest European viewing numbers since 2015

• Multisports , News
• August 3, 2022

This year’s  Tour de France , which culminated on Sunday July 24, 2022, attracted the biggest TV audiences since 2015 for European Broadcasting Union (EBU) countries overall, in terms of hours viewed.

The race, which featured a duel for the Yellow Jersey between Jonas Vingegaard and Tadej Pogačar, Slovenia’s winner of the last two editions of the race, racked up a total number of well over 400 million hours viewed in aggregate for the following EBU member broadcasters:

TV2 (Denmark); TV2 (Norway); ITV and S4C (UK); TG4 (Ireland); NOS (the Netherlands); VRT and RTBF (Belgium); RTL (Luxemburg); ARD (Germany); SRG-SSR (Switzerland); Czech TV (Czech Republic); RTV (Slovakia); RTV (Slovenia); RTVE (Spain); RTP (Portugal); and RAI (Italy).

EBU members’ broadcasts were complemented by pan-European coverage on the TV and digital platforms of Eurosport and Global Cycling Network, with Eurosport 1 and Eurosport 2 achieving an overall reach of 37 million viewers.

The race also received widespread radio coverage from EBU members across Europe throughout the 21 stages from early morning to late evening. The EBU Radio Members covering the event were notably DR (Denmark), NRK (Norway), CR (Czech Republic), RTVS (Slovakia), SR (Sweden), BBC (UK), VRT and RTBF (Belgium), NOS (Netherlands), SRG (Switzerland), ARD (Germany), RNE (Spain), RAI (Italy) and RTVS (Slovenia).

TV viewing With Vingegaard emerging as the first Danish winner of the Tour since 1996, after the first three stages were held in Denmark, this year’s race held a particular appeal for Danish viewers. This was reflected in the viewing figures of TV2, the Danish national broadcaster, which won an overall viewing share of 71.9% and an average audience of 685,000 viewers for its coverage (best figures since 1997).

Other notable viewing share figures for broadcasters that are part of the EBU agreement included:

• VRT: 69.4% (best since at least 2011)
• NOS: 50.6% (best since at least 2011)
• RTBF: 37.9% (best since at least 2011)
• RTV Slovenia: 35.3% and an average audience of 143,000 viewers (historical record)

Peak audiences TV2 Denmark scored the highest peak viewing share of the entire race: 82.35% for its coverage of Stage 2, a flat stage that took in the Danish scenery from Roskilde to Nyborg.

TV2 Denmark also recorded a significant peak audience of 1,529,000 for its coverage of Stage 1, an individual time trial through the streets of the Danish capital, Copenhagen.

ARD won the best peak audience for a stage (2,911,456 for Stage 12), followed by RAI (1,965,900 for Stage 9) and RTVE (1,940,000 for Stage 12).

Digital viewing Strong coverage by EBU members was accompanied by comprehensive digital coverage on their websites, apps, social media pages and OTT/streaming platforms. This included:

• ARD’s sportschau.de streaming platform attracted 11 million viewers, more than twice as many as in 2021.
• On 3 July (Stage 3), TV2 in Denmark registered an all-time high number of daily users at TV2.DK (1.9 million), and on 24 July (final stage) TV2 broke its record for users of TV2 PLAY, its on-demand platform.
• Daily unique visitors to VRT’s website sporza.be averaged 691,432 between 1 July and 21 July, a 32% increase on the average number of daily unique visitors for the first six months of the year.

Julien Goupil, Media and Partnership Director at Tour de France organiser A.S.O., said “Every year the subtle combination of free-to-air coverage by generalist EBU member channels and Eurosport/GCN platforms allows us to showcase the biggest cycling race on Earth to reach a large audience throughout Europe.

“From Copenhagen where The Tour de France received one of its warmest welcome, to the Champs-Élysées after 21 exciting days of racing, the 2022 edition has thrilled millions of TV viewers on all continents.

“We are very happy to see such high ratings from EBU members showing the strength of the relationship between the Tour and European fans of all ages and backgrounds and providing all Tour de France stakeholders – hosting cities and regions, partners, participating teams and riders – a fantastic exposure associated with a complete digital ecosystem made of both Le Tour organic platforms and those of EBU members.”

Frederic Sanz, Head of Cycling at Eurovision Sport, said “As one of the most popular sporting events, the EBU is more than ever convinced that the Tour de France benefits from comprehensive coverage across Europe through the most popular free-to-air platforms of the EBU provided by its members, together with Eurosport and Global Cycling Network.

“EBU members have experienced this year some very strong average ratings and viewing shares, reaching and entertaining more and more fans, and generating increased visibility for sponsors and tourism authorities, with a specific focus this year on the beautiful Danish cities and landscapes where the Tour de France started for the first time ever. Eurovision Sport is absolutely thrilled to have contributed to this overall success.”

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Tour de France : des audiences record pour France Télévisions et Eurosport

Les deux diffuseurs du Tour de France surfent sur des succès d’audience considérables pour le Tour de France. Avec même un pic au-delà des 8 millions de téléspectateurs sur France 2.

Le Tour de France, c’est du monde au bord des routes . Mais aussi de plus en plus devant la télévision. Alors que l’édition 2022 de la Grande Boucle touche à sa fin avec la dernière arrivée dimanche à Paris, les deux diffuseurs de l’épreuve, France Télévisions et Eurosport, se félicitent d’attirer de plus en plus de téléspectateurs. Et à des niveaux historiques.

Avant les trois dernières étapes, 39,4 millions de personnes ont vu au moins une minute de l’épreuve sur les antennes du groupe public, qui retransmet gratuitement l’événement. Ils étaient au total 42,4 millions l’an dernier sur l’ensemble du Tour de France , chiffre bien parti pour tomber après l’ultime rendez-vous sur les Champs-Élysées. En cumulé à la même date, Eurosport a attiré 3,5 millions de téléspectateurs, soit 46 % de plus qu’en 2021. Un record pour la chaîne du groupe Discovery.

« Nos chiffres sont exceptionnels, souligne le patron des sports de France Télévisions, Laurent-Éric Le Lay. On a pourtant eu un départ un vendredi avec un prologue , ce qui n’est pas une formule favorable aux audiences, puis la dynamique s’est enclenchée avec l’étape sur les pavés du Nord puis l’arrivée au sommet de La Planche des Belles-Filles.  »

L’arrivée à L’Alpe d’Huez, carton absolu des deux diffuseurs

Sur France 2, quatre étapes ont dépassé les cinq millions de téléspectateurs dans ce Tour de France, avec une mention spéciale à celle finissant dans les lacets de L’Alpe d’Huez le 14 juillet . 6,4 millions de téléspectateurs ont regardé la deuxième chaîne lors de ce jour férié, avec un pic à 8,4 millions, un record inédit depuis 15 ans. Eurosport a réuni ce jour-là en moyenne 218 000 personnes, la plus haute audience pour une étape du Tour de l’histoire de la chaîne. Dans le détail, France 2 bénéficie de cette locomotive pour être la première chaîne de France sur l’ensemble de la journée avec 19 % de parts d’audience pendant la Grande Boucle.

« Il se passe toujours des choses cette année, se félicite Laurent-Éric Le Lay. On a eu une bagarre exceptionnelle pour le Maillot jaune entre Jonas Vingegaard et Tadej Pogacar. Même s’ils n’ont pas gagné d’étape ou ne finiront pas sur le podium, on a des Français comme Bardet, Pinot, Barguil ou Gaudu qui ont tenté des choses. Et puis, il faut aussi souligner que les étapes sont très animées, et ce dès le début. »

France 3, qui diffuse la course jusqu’en milieu d’après-midi, a bénéficié des soubresauts précoces du peloton pour enregistrer 2,6 millions de téléspectateurs de moyenne autour de la course, son meilleur score depuis 2013. L’émission « Vélo Club », diffusée dans la foulée de l’arrivée, bénéficie elle des bonnes audiences des étapes pour attirer 2,1 millions de personnes en moyenne.

Les chiffres sont excellents et confirment l’embellie amorcée en 2019, année où Julian Alaphilippe et Thibaut Pinot ont illuminé la Grande Boucle . L’été précédent, le Tour n’avait attiré en cumulé que 33,4 millions de personnes, sa plus faible audience depuis dix ans. « Et on peut toujours aller plus haut, estime le patron des sports de France Télévisions. Le fait d’avoir un Français capable de jouer la victoire serait un atout supplémentaire pour attirer un public encore plus large. »

La Grande Boucle a retrouvé de l’allant, et séduit aussi de plus en plus les plus jeunes. Eurosport enregistre une progression de part d’audience de 157 % par rapport à 2021 sur les 15-34 ans. Soit plus du double.

Record Tour de France numbers for EBU members

August 1, 2022

Following news from Warner Bros Discovery Sports that the 2022 Tour de France attracted record-breaking audience engagement across 50 markets in Europe, it has been confirmed that the event also attracted the biggest TV audiences for EBU Members overall in terms of hours viewed since 2015.

The race, which featured an epic duel for the Yellow Jersey between Jonas Vingegaard and Tadej Pogačar, Slovenia’s winner of the last two editions of the Tour, racked up a total number of well over 400 million hours viewed in aggregate for the following EBU Member broadcasters:

TV2 (Denmark); TV2 (Norway); ITV and S4C (UK); TG4 (Ireland); NOS (the Netherlands); VRT and RTBF (Belgium); RTL (Luxemburg); ARD (Germany); SRG-SSR (Switzerland); Czech TV (Czech Republic); RTV (Slovakia); RTV (Slovenia); RTVE (Spain); RTP (Portugal); and RAI (Italy).

EBU Members’ broadcasts were complemented by pan-European coverage on the TV and digital platforms of Eurosport and Global Cycling Network, with Eurosport 1 and Eurosport 2 achieving an overall reach of 37 million viewers.

The race also received widespread radio coverage from EBU Members across Europe throughout the 21 stages from early morning to late evening. The EBU Radio Members covering the event were notably DR (Denmark), NRK (Norway), CR (Czech Republic), RTVS (Slovakia), SR (Sweden), BBC (UK), VRT and RTBF (Belgium), NOS (Netherlands), SRG (Switzerland), ARD (Germany), RNE (Spain), RAI (Italy) and RTVS (Slovenia).

With Vingegaard emerging as the first Danish winner of the Tour since 1996, after the first three stages were held in Denmark, this year’s race held a particular appeal for Danish viewers. This was reflected in the viewing figures of TV2, the national broadcaster, which won an overall viewing share of 71.9 per cent and an average audience of 685,000 viewers for its coverage (best figures since 1997).

Other notable viewing share figures for broadcasters that are part of the EBU agreement included:

• VRT: 69.4 per cent (best since at least 2011)
• NOS: 50.6 per cent (best since at least 2011)
• RTBF: 37.9 per cent (best since at least 2011)
• RTV Slovenia: 35.3 per cent and an average audience of 143,000 viewers (historical record)

Peak audiences

• TV2 Denmark scored the highest peak viewing share of the entire race: 82.35 per cent for its coverage of Stage 2, a flat stage that took in the Danish scenery from Roskilde to Nyborg;
• TV2 Denmark also recorded an outstanding peak audience of 1,529,000 for its coverage of Stage 1, an individual time trial through the streets of the Danish capital, Copenhagen;
• ARD won the best peak audience for a stage (2,911,456 for Stage 12), followed by RAI (1,965,900 for Stage 9) and RTVE (1,940,000 for Stage 12).

Digital viewing

Strong linear coverage by EBU Members was accompanied by comprehensive and innovative digital coverage on their websites, apps, social media pages and OTT/streaming platforms. This included:

• ARD’s sportschau.de streaming platform attracted 11 million viewers, more than twice as many as in 2021
• On 3 July (Stage 3), TV2 in Denmark registered an all-time high number of daily users at TV2.DK (1.9 million), and on 24 July (final stage) TV2 broke its record for users of TV2 PLAY, its on-demand platform
• Daily unique visitors to VRT’s website Sporza.be averaged 691,432 between 1 July and 21 July, a 32-per-cent increase on the average number of daily unique visitors for the first six months of the year

“Every year, the subtle combination of free-to-air coverage by generalist EBU Member channels and Eurosport/GCN platforms allows us to showcase the biggest cycling race on Earth to reach a large audience throughout Europe,” commented Julien Goupil, Media and Partnership Director at [Tour organiser] A.S.O. “From Copenhagen where The Tour de France received one of its warmest welcome, to the Champs-Élysées after 21 exciting days of racing, the 2022 edition has thrilled millions of TV viewers on all continents. We are very happy to see such high ratings from EBU members showing the strength of the relationship between the Tour and European fans of all ages and backgrounds and providing all Tour de France stakeholders – hosting cities and regions, partners, participating teams and riders – a fantastic exposure associated with a complete digital ecosystem made of both Le Tour organic platforms and those of EBU Members. This also corresponds perfectly with the results obtained by host broadcaster France Télévisions (41.3 per cent and an average of 4 million viewers every day with an increasing proportion among the youngest).”

“We are convinced that this momentum will benefit as well the Tour de France Femmes avec Zwift maiden edition that will see the greatest numbers ever for a women cycling race. More than ever, the Tour de France must be accessible to the greatest number as it is on the side of the roads,” he declared.

“As one of the most popular sporting events, the EBU is more than ever convinced that the Tour de France benefits from comprehensive coverage across Europe through the most popular free-to-air platforms of the EBU provided by its Members, together with Eurosport and Global Cycling Network,” added Frederic Sanz, Head of Cycling at Eurovision Sport. “EBU Members have experienced this year some very strong average ratings and viewing shares, reaching and entertaining more and more fans, and generating increased visibility for sponsors and tourism authorities, with a specific focus this year on the beautiful Danish cities and landscapes where the Tour de France started for the first time ever. Eurovision Sport is absolutely thrilled to have contributed to this overall success.”

In February 2020, Eurovision Sport and A.S.O. extended their media rights agreement for the Tour de France through to 2025. In addition, Eurovision Sport extended its agreement with Unipublic, a subsidiary of A.S.O, for the Vuelta a España, again through to 2025.

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Tags: EBU , Jonas Vingegaard , Tadej Pogačar , Tour de France , Warner Bros Discovery Sports

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Discovery+ and Eurosport see triple-digit streaming growth for Tour de France coverage

Digital audiences for cycling grand tour up by five times compared to 2021..

Getty Images

• Streaming across all digital platforms increases by 32% YoY
• TV viewership across Europe on Eurosport 1 and Eurosport 2 rises by 23%
• Total video minutes watched grows by 40%

Media giant Warner Bros Discovery Sports (WBDS) has revealed its coverage of this year’s Tour de France saw triple-digit growth on the Discovery+ streaming platform, as well as a five-year television audience high.

WBDS reported record-breaking audience engagement across 50 markets in Europe for this year’s edition of the cycling Grand Tour. Discovery+ grew its Tour de France streaming audience by five times compared to 2021, while streaming across all digital platforms, excluding GCN+, increased by 32 per cent year-on-year (YoY).

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WBDS also enjoyed its best overall pan-Europe Tour de France television performance for five years, with record audience tune-in across key markets including France, Spain and Norway. TV viewership across Europe on the Eurosport 1 and Eurosport 2 channels rose by 23 per cent YoY.

Stay up to date with the latest sports business news and insights.

Additionally, WBDS noted that fans are consuming more cycling content, stories and bonus videos online. As a result, total video minutes watched by fans grew by 40 per cent YoY.

The stats come after WBDS announced double-digit audience and engagement growth across its channels and platforms in Europe for the first half of the year. This included linear television audiences rising ten per cent YoY across Eurosport and Warner Bros Discovery ’s free-to-air (FTA) networks that air live sport.

Sport on Discovery+ also saw a 50 per cent uplift compared to the first half of last year, as video views climbed 149 per cent and streaming minutes rose 213 per cent.

Des audiences au sommet pour le Tour de France 2022

• le 18 juillet 2022

#FlashAudiences

37,3M de téléspectateurs ont regardé le Tour de France depuis le départ.

8,4M de téléspectateurs ce jeudi 14 juillet lors de la fin de la 12 e étape pour suivre la montée de l’Alpe d’Huez.

Meilleure audience moyenne (6,4M tlsps) pour une étape du Tour depuis au moins 2006 !

12,7M de vidéos vues sur nos plateformes numériques , en forte hausse vs 2021 (+3,2M).

1,7M de vidéos vues quotidiennes les 13 et 14 juillet sur france.tv, francetv sport et franceinfo : une forte progression par rapport au plus haut niveau de 2021 (1M de vidéos vues).

Sources : *Médiamétrie – Restit’TV Seuil de vision 60 secondes non consécutives / Médiamétrie –  eStat

**Médiamétrie –  eStat

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Warner Bros. Discovery Sports grows Tour de France audience

July 29, 2022 12.24 Europe/London By Julian Clover

The broadcaster has rights to the international cycling competition in 50 European markets.

Discovery+ grew its Tour de France streaming audience by five times compared to 2021.

Streaming across all digital platforms including the Eurosport App increased by almost a third (32%) year-on-year.

Linear also bucked the wider industry trend, by recording its best pan-Europe Tour de France television performance for five years.

Coverage of all 21 stages of the Tour de France was made available through uninterrupted streaming on discovery+, the Eurosport App and GCN+ in addition to television coverage on Eurosport 1 and Eurosport 2.

Warner Bros. Discovery Sports has now turned its attention to the inaugural Tour de France Femmes across all platforms.

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover , on Facebook or by email at [email protected] .

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Tour de France 2022

Latest news from the race.

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Tour de France stage 21 - How it happened

Jasper Philipsen (Alpecin-Deceuninck) blasted across the finish line on the Champs-Élysées in Paris to take his second stage victory at this year's Tour de France, Jonas Vingegaard (Jumbo-Visma) won the Tour de France after finishing safely in the main field with his Jumbo-Visma teammates .

Results powered by  FirstCycling

Stage 20: Wout van Aert, Vingegaard go one-two in stage 20 time trial of Tour de France / As it happened

Stage 19: Laporte completes Jumbo-Visma domination with Tour de France stage win in Cahors / As it happened

Stage 18: Vingegaard soars to victory on Tour de France stage 18 to Hautacam / As it happened

Stage 17: Pogacar triples up on stage 17 mountain mayhem at Tour de France / As it happened

Stage 16: Hugo Houle wins stage 16 of Tour de France with solo attack in Pyrenees / As it happened

Stage 15: Philipsen blazes to victory in Tour de France stage to Carcassonne / As it happened

Stage 14: Michael Matthews takes solo win in Mende on Tour de France stage 14 / As it happened

Stage 13: Pedersen jumps from breakaway to win sprint on Tour de France stage 13 / As it happened

Stage 12: Pidcock claims sensational L'Alpe d'Huez victory on stage 12 of Tour de France / As it happened

Stage 11:   Vingegaard wins stage 11 of Tour de France as Pogacar cracks on Col du Granon / As it happened

Stage 10 : Cort takes breakaway sprint to win Tour de France stage 10 at Megève / As it happened

Stage 9: Jungels solos to stage 9 Alpine victory in 2022 Tour de France / As it happened

Stage 8: Van Aert surges to stage 8 victory in Lausanne / As it happened

Stage 7: Pogacar snuffs out Vingegaard's attack to win stage 7 / As it happened

Stage 6: Pogacar wins uphill sprint, takes yellow jersey / As it happened

Stage 5: Simon Clarke conquers cobbles to win stage 5 / As it happened

Stage 4: Wout van Aert takes stunning solo win in yellow jersey / As it happened

Stage 3: Groenewegen wins stage 3 sprint in Sønderborg / As it happened

Stage 2: Fabio Jakobsen wins crash-marred sprint stage 2 in Nyborg / As it happened

Stage 1: Lampaert stuns favourites to take yellow jersey / As it happened

Tour de France 2022 teams

• AG2R Citroen Team
• Astana Qazaqstan Team
• Bahrain Victorious
• Bora-Hansgrohe
• EF Education-EasyPost
• Groupama-FDJ
• Ineos Grenadiers
• Intermarché-Wanty-Gobert Matériaux
• Israel-Premier Tech
• Jumbo-Visma
• Lotto Soudal
• Movistar Team
• QuickStep-AlphaVinyl
• BikeExchange-Jayco
• Trek-Segafredo
• UAE Team Emirates
• Alpecin-Fenix
• Arkea-Samsic
• B&B Hotels-KTM
• TotalEnergies

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THE TOUR DE FRANCE IN DENMARK: THE YELLOW FEVER

The northernmost Grand Départ of the Tour de France led to a popular craze that exceeded all expectations. From the teams’ presentation in the heart of Copenhagen to the finish of stage 3 in Sonderborg, the riders were treated to a noisy, warm and respectful honor hedge of more than 400 kilometers. The Danish television channel TV2 recorded an average market share of 78% during the first three stages. Never seen before!  

The tears of Jonas Vingegaard, touched by the welcome he received in the Tivoli theme park, are already part of the iconography of the 2022 Tour de France. Spectators who did not have the privilege of being among the 15,000 present for the teams’ presentation then flocked to the sidewalks of Copenhagen, defying the rain that watered the time trial in the heart of the capital on Friday afternoon. They were even more numerous to witness the conquest of the polka-dot jersey by Magnus Cort between Roskilde and Nyborg, then to greet their new national hero, who escaped alone towards Sonderborg. About two million Danes travelled to watch the race during this unprecedented sequence, out of a total population of around six million.But what did the Danes who didn’t attend the Tour de France between 1st and 3rd July do? The figures published by the national channel TV2 indicate that they have largely followed the stages of the Tour in front of their screens, since the market shares reached up to 86% of the people who turned on their television. A peak of 1,100,000 viewers was even recorded for the finish in Sonderborg, just before Dylan Groenewegen’s sprint victory. A way to greet the peloton massively before flying to the French territory.

  Frederik Lauesen, Head of Sports at TV2 Denmark:

“It has been a fairytale for us at TV2 Denmark to experience and to cover the Tour de France’s visit in Denmark. We know that the Danish people love the tour, but the incredible interest from the team presentation in Tivoli Gardens to the stages in our country has after all surprised us in a very positive way. The Danish people have shown their love for the Tour in a way, we would never dream of. The images of the streets and roads full of enthusiastic crowds literally all the way from start to finish will remain with us forever. This was a once in a lifetime experience in many ways and we are equally proud and humble at TV 2 to have played our part in this. We will forever be thankful to the Tour de France and the passionate people who worked hard to make this happen”

“The viewing figures are extremely high, and we are very pleased. It is safe to say that a great number of the Danish people has taken part in this fantastic event and enjoyed the visit of the world greatest cycling race either along the streets or on our platforms.”

  Julien Goupil, Head of medias and partnerships at A.S.O.:

“It was absolutely fantastic to see such a big Danish crowd. The audiences of TV2, historical partner of the Tour (since 1989) are absolutely exceptional and confirm our desire to make the Tour de France accessible to as many people as possible by broadcasting it on free-to-air generalist channels in Europe thanks to the partnership established with Eurovision Sport. These impressive results in terms of audience concern both the broadcast of the live feed of the first three stages and the traffic on TV2’s digital platforms, which has quadrupled. More than ever, the race has attracted crowds, either on the roadsides or in front   of TV. A market share of 78% on average… Never seen before!”

Key numbers:

- During the first three days of the Tour de France, TV2/TV2 PLAY has been in contact with 2,362,000 Danes across stages and studio broadcasts. That’s almost a doubling compared to the interest we saw for the Tour’s first three days last year.

- The first three stages are seen by an average of 767,000 Danes (viewer shares from 72 percent to 86 percent) and at the 3rd stage - at the end of the route - the number of viewers peaks with 1,095,000 Danes who follow the final sprint through Sønderborg.

- The stages are the most viewed 1-3. stages ever, and for all Tour stages, we need to look back more than 10 years to find similar levels.

- On TV2.DK & apps, the interest is also overwhelming, with the first three days of the Tour de France content showing a quadrupling of traffic compared to previous years.  

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