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Explainer: What Is Ecotourism?

Explainer: What Is Ecotourism?

The world has slowly become more connected over time. People take an interest in other cultures and want to experience them themselves. Traveling is an exciting part of life because it broadens your horizons and provides excellent educational opportunities, but how can you do so sustainably? To celebrate World Tourism Day 2023 under the theme “Tourism and green investment”, we dive deep into the world of ecotourism and explore new and innovative solutions to promote the movement of people around the world. 

What Is Ecotourism?

Ecotourism involves traveling sustainably. When you vacation, domestically or abroad, you stay conscious of the environment as much as possible. Ecotourists try to limit their carbon footprint and support local ecosystems by contributing positively. For example, they could eat at a local restaurant or refrain from using plastic on their trip. Ecotourism has become critical as people try to expand their worldview while staying environmentally conscious. 

Why Should You Practice Ecotourism?

Tourism is vital for many communities worldwide. Vacationers spend their money to help small businesses thrive and to stimulate local economies. However, tourism can negatively impact the environment. A 2022 study found that tourism is responsible for nearly 8% of the world’s carbon dioxide (CO2) emissions, most of which came from food and waste management. 

The pandemic hit the tourism industry with a steep 74% decline in international travel. Many countries had lockdowns in place to prevent COVID-19 transmission from foreign places. While this contributed to a significant drop in carbon emissions in 2020, tourist-dependent nations suffered huge economic losses.

Three years after the first case was detected in Wuhan, China, the pandemic is finally winding down and international travel is resuming, with air traffic set to reach 2019 levels soon. Last year saw a 153% increase in air travel compared to 2021 and about 62% pre-pandemic levels. In 2023, air traffic is expected to continue rising as most countries lift restrictions.

The bounce-back of tourism means the same will happen in terms of emissions. In 2022, GHG emissions increased by 7% in the first quarter compared to 2020. 

It is critical to practice ecotourism as global warming becomes more apparent. You’ll benefit from learning and becoming a better friend to the environment. Implementing ecotourism comes with many benefits:

  • Educate yourself: The most significant benefit of ecotourism is educating yourself on environmental issues. If you find ways to be environmentally conscious on your trip, you are more likely to repeat those behaviors at home. Reading literature and research from scientists puts into perspective how the planet needs your help to survive.
  • Protect resources: Sustainable travel means using natural and renewable resources to improve the planet’s health. You’re protecting the environment around you from the negative impacts of travel. If you believe in leaving something better than when you found it, ecotourism is the way to go.
  • Help economies: Practicing ecotourism means other vacationers behind you also get to enjoy a clean environment . One way is by spending your money at local businesses. These shops are the heart of communities and give the location its remarkable personality. Patronising these companies helps them grow and continue their services for future visitors.

How Can You Be Mindful on Vacation?

It’s challenging to be perfect regarding your carbon footprint when traveling, but there are ways to limit your environmental impact abroad and contribute positively to the area. These five ways show how you can be a mindful ecotourist on your next trip. 

1. Research Ecotourism Locations

Ecotourism starts before you travel. Research as thoroughly as possible to see what destinations are the most conducive to ecotourism and find ways to be an ecotourist at the location. For example, you could look for hotels with biophilic designs. These spaces combine buildings with nature to maintain a connection with the environment. You may see natural materials like hardwood , stones, and trees inside the facility.  

Ecotourism means accounting for your environmental impact, but you should also examine how the area cares about green practices. When planning a trip, search for cities that implement eco-friendly policies to promote ecotourism. For example, Seattle, Washington, uses hydroelectric power for nearly 100% of its energy consumption.

2. Beware of Greenwashing

Talking about environmentally friendly practices is one thing, but implementing them and supporting the planet are the next steps that some businesses do not take. You may know this strategy as greenwashing . Due diligence can tell you which organisations stay true to their word and which only use eco-friendliness as a marketing term. 

It is essential to be able to spot greenwashing when you travel. Research hotels and businesses in the area and review their practices. How do they align with environmentally positive initiatives that they claim? For example, in 2018, Hilton said it would reduce CO2 emissions. However, critics accused the company of greenwashing because it cut down palm and mangrove trees to build its resort in the Maldives. Tearing down palm trees significantly affects carbon levels in the atmosphere. 

One way to research a company like Hilton for greenwashing is to examine its environmental, social and governance (ESG) scores. These metrics track companies’ operations and give an objective measurement to gauge practices. Organisations like Bloomberg developed databases that show exhaustive lists of ESG scores. They monitor thousands of businesses worldwide, so it is easier to see which are telling the truth beyond their ‘green’ campaigns.  

3. Visit a Wildlife Refuge

Part of ecotourism is finding ways to limit your environmental impact, but you can make positive contributions while still having fun. Visit a wildlife refuge when on vacation. These sanctuaries are some of the best places to support wildlife conservation and educate yourself. 

Wheeler National Wildlife Refuge

Photo by  Joshua J. Cotten  on  Unsplash

Wildlife refuges provide large, safe, and green spaces for animals to thrive. Many of them risk extinction and can thrive in a sanctuary. The money you spend at the refuges goes toward keeping the facilities standing and funding research to examine these animals. There are wildlife sanctuaries in all 50 states and five territories in the U.S. Internationally, there are numerous opportunities on every continent to support conservation. 

Seeing wildlife is a terrific experience, but remember to be mindful when visiting. For example, do not disturb animals by calling or touching them, and refrain from feeding them, even if they approach you. These creatures have special diets and oftentimes, human food is not suitable for them. If you bring food, clean up your waste afterward. Curious wildlife may get their heads stuck in plastic containers or eat things they are not supposed to.

4. Use Green Transportation Methods

Another way to practice ecotourism is to use green transportation methods. This strategy is something you can do abroad and practice at home. Eco-friendly transit reduces your carbon footprint significantly because it reduces greenhouse gas (GHG) emissions and negative environmental impacts.

public transport; green transportation

Photo by  freestocks  on  Unsplash

Depending on your destination, you should search for ways to take public transportation. These options may include buses, trains and metro lines. Public transit is more efficient than passenger vehicles because it emits 45% fewer CO2 emissions than cars on the road. Use bicycles and other low-emissions options if it’s not available. 

5. Learn Local Customs

Ecotourism goes hand-in-hand with mindful traveling. When you vacation, try to be one with the culture and immerse yourself. That’s how you get the most out of your travels. Learn local customs and find out what the residents do. They say when in Rome, do as the Romans do — and that’s a solid start for being an ecotourist.

Eating local food is an excellent way to immerse yourself and be an ecotourist. Ask a guide or resident where the best places to eat are. Small businesses and restaurants are likelier to have a lower carbon footprint than tourist traps. Find establishments that source their food locally. The shortened supply chain delivers delicious items at a lower price than you may see in chains.

Being an Ecotourist Worldwide

Calls for sustainability are growing as humans begin recognising their negative environmental impact. You can find ways to lower your carbon footprint at home, and you should keep the same mindful attitude when traveling abroad. Focus on being an ecotourist and helping the environment wherever you go.

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What is ecotourism? A guide on how to travel sustainably.

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An illustration of a traveler’s torso in a jungle-print shirt with a camera hanging around their neck

If you love nature, you may have tried to plan a vacation where you get to be immersed in it. Maybe you’ve explored a coral reef or visited an elephant sanctuary, or you dream of doing so one day. These activities can fall under the umbrella of ecotourism — a kind of nature-based travel that aims to protect and empower the environment, animals, and local communities — when planning vacations.

Tourism is one of the fastest-growing industries in the world, accounting for 22 million new jobs last year , with a large part of that growth stemming from a post-lockdown itch for travel . As people return to packing as much stuff as humanly possible into a carry-on, ecotourism, too, will likely skyrocket to a market value of $299 billion by 2026 . In the last 10 years, travelers have become more environmentally conscious and socially responsible , looking for travel experiences that reflect their morals.

Still, the question for many well-meaning tourists remains: Is ethical ecotourism even possible?

There are a few things that complicate ecotourism’s narrative, like the carbon emissions produced by flights , or the challenges of ensuring that a significant degree of profits actually do go to local communities, protecting wildlife, and cultural heritage. Nature-based travel, too, can risk losing the plot, from sanctuaries that operate like petting zoos to the development of tropical coasts into even the most nature-forward resorts.

“It really boils down to an attitude, and an ethic about how we approach the natural world,” says David Fennell , a geography and tourism studies professor at Brock University in Ontario, Canada, and editor-in-chief of the Journal of Ecotourism . “Just by virtue of going to a national park doesn’t mean you’re an ecotourist, you have to have that attitude. And you have to tap into that ethic about what is important [to] not just yourself as a tourist, but about conservation and animal welfare.”

As a tourist, choosing where to go is an important decision, one that can help or hurt the environment and communities where you are visiting. There are some situations that are too good to be truly as effective as they claim, and accreditations, though helpful, may not tell the whole story. Understandably, trying to figure out what’s best for the environment, for communities, and for yourself can be overwhelming. It may be that ecotourism is a state of mind rather than a destination. Here are some ways to think about your next adventure to ensure your ethics align.

What actually is ecotourism?

An alternative to mass tourism — or when thousands of people visit a destination day in and day out ( think the resort-ification of Ibiza , in which people partied so hard that legislation was passed in 2022 to change the destination’s wasteful image) — ecotourism is meant to get you off the beaten trail and into a mindset of reciprocity with the site you are visiting.

As with many sustainability-oriented services, ecotourism got its start in the ’70s. It officially became a dictionary entry in 1982 , where it is defined as supporting conservation efforts, especially in often threatened natural environments. Since then though, the definition and intent have evolved to include bolstering local communities.

In the literature on ecotourism, travel can be distinguished into “hard paths” and “soft paths,” based on how many aspects of your trip follow the ethical north star of ecotourism and how demanding the trip will be of you. For example, if your trip features a strong environmental commitment and will be physically active, you’re likely on the hard path of ecotourism. If your trip is aimed at physical comfort with only a moderate nod to environmental commitment, you may be on a soft path. But taking it as an ethos means you can be an ecotourist anywhere, especially locally.

You might be wondering if a hike on a busy trail or swimming with manatees is ecotourism. Although both of those examples are nature-based tourism as they interface with the natural world, they’re not necessarily ecotourism, since both of these activities can put these destinations at risk if done in excess. Hiking a spot to death or droves of tourists putting Florida’s manatees at risk put pressure on the ecology of those places. In the 1980s, mass tourism began to wreck some of the world’s most sensitive ecosystems, such as the Riviera Maya in Mexico, where near-constant development has led to local forests being cleared .

Wildlife tourism runs the gamut from cruel breeding and hunting of lions to we-really-shouldn’t-have-cetaceans-in-captivity dolphin shows to cool , ethical birdwatching. Ecotourism including wildlife can be ethical as long as the animals you are engaging with are not manipulated or not free to disengage in interaction with tourists. “Anytime you have an animal that’s held in a captive environment, that you’re manipulating, the animal is not free to disengage that interaction, based on its own will,” says Fennell.

If you’re interested in going on adventures that are a little more sport-oriented, such as kayaking or diving, then this might be also considered nature-based tourism, since activities like climbing, sailing, camping, and snorkeling are less directly connected to ecological benefits. An example of nature tourism would be surfing lessons off Australia’s Coffs coast : You’re in nature having fun, but vibes are about all you’re contributing to the scene.

Ecotourism also has an educational component: You’re meant to learn about nature, culture, and threats to the area you’re in. Paul Rosolie — founder and Wildlife Director of Junglekeepers , a program that uses donations and tourist money to buy tracts of the Amazon along the Las Piedras River, in the Madre de Dios region of Peru — highlighted how ecotourism has brought people to the front lines of conservation.

“This is the edge of human presence on this planet,” Rosolie said via voice memo deep in the Amazon. “The battle is playing out between the progress of roads and development and the last places where there are untouched ecosystems, Indigenous communities, communities of species yet to be discovered. You get to see incredibly pristine, pure wilderness where a few people have managed to make a living.”

Ecotourism should encourage ethical considerations, like respect for the environment and host communities. For example, ecotourism aims to be biocentric , meaning that the interest of the living beings you are hoping to protect is prioritized over your own drive for pleasure. There is also the risk of too much tourism causing gentrification and raising prices for locals — see what’s currently happening in Mexico City , or consider the (fictional, but still germane) plot of HBO’s The White Lotus . Ecotourism aims to reverse the exploitative relationships between tourists and locals.

Lastly, ecotourism should strive for sustainability. In the case of Junglekeepers , which offers base station visits and ranger-accompanied hikes to tourists, this means extending employment to former loggers in their ranger program. The Sheldrick Wildlife Trust, where there are six ecolodges for tourists to book, has anti-poaching teams who work with the Kenya Wildlife Service to stop illegal poaching for ivory, bushmeat, and logging.

The tricky questions around ecotourism

Just because ecotourism might have a broader application these days, it doesn’t necessarily mean all travel qualifies, especially since there are slews of companies and organizations attempting to make a quick buck off a catchy buzzword. Unfortunately, it’s hard to sift the wheat from the chaff. As ecotourism as a concept grows more and more popular, some experiences and excursions may not necessarily meet the intentions lined up above.

Tourism can be rife with greenwashing : vague and unsupported claims, and exaggerations about how much good a given entity is doing, like hotels highlighting their donations to ecological causes, but underpaying their staff . Some excursions put Indigenous peoples in precarious situations , and some force animals to perform or be ridden or petted in a forced and unnatural manner .

Milo Putnam — founder of Laro Ethical Wildlife Travels , a service that helps people plan eco-travel — warns, “Don’t be tricked by misused greenwashing buzzwords like ‘rescue,’ ‘sanctuary,’ or ‘eco-park.’ Companies know that tourists like these terms, which to these companies can mean more profits, even if it isn’t true. These terms are meaningless if not backed by actual ethical practices. Instead, look further to see if they are certified or accredited by a trusted organization.” (More on this below.)

Additionally, Fennell believes the most ethical ecotourists — the traveler and any organizations involved — should keep animals off the menu. Ecotourism’s biocentric approach should lead us to widen our moral consideration of animals and to care not only for charismatic megafauna like lions and elephants, but also for all creatures that make ecosystems function. “The global food system — mainly animal agriculture — is the primary driver of biodiversity loss ,” Putnam added. “Choosing a more plant-based diet has a positive impact on wildlife around the world.”

How to choose where to go

Certifications may give a clue to how well a given destination is achieving ecotourism goals, but they may not always exist.

Putnam has compiled a tip list for planning animal-based adventures and points to the Global Federation of Animal Sanctuaries as a resource. The federation checks in to ensure that no captive breeding is taking place, that tourists do not have direct contact with wildlife, and that animals have appropriate housing and veterinary care.

There is no universal ecotourism certification, but the Global Sustainable Tourism Council has compiled a list of certifications around the world that emphasize the four “C’s”: conservation, community, culture, and commerce. These certifications are a good place to start and they cover Asia, Europe, Africa, North and South America, and Australia.

The land down under is at the top when it comes to vetting their tourism options. Australia’s ecotourism industry has some of the most sophisticated certifications including nature tourism, ecotourism, and advanced ecotourism . In this certification system, outback safari glamping in Karijini National Park counts as ecotourism, because it supports Indigenous peoples as it is owned and operated by the Gumala Aboriginal Corporation , which represents the interests of the Banjima, Yinhawangka, and Nyiyaparli peoples in Western Australia.

Everyone I spoke to underscored the importance of selecting an ethical destination for travel because the money you spend as a tourist can have a positive impact rather than an ambiguous impact or even detrimental effect on the places you’re visiting. As Rosolie puts it, “Finding the right place to go as a traveler is a very powerful decision to people who are devoting their whole lives to protecting a place.”

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Green Global Travel

World's largest independently owned Ecotourism / Green Travel / Sustainable Travel / Animal & Wildlife Conservation site. We share transformative Responsible Travel, Sustainable Living & Going Green Tips that make a positive impact.

What Is Ecotourism? (The History & Principles of Responsible Travel)

What is Ecotourism? 10 Simple Tips

Disclaimer: This post may contain affiliate links. All hosted affiliate links follow our editorial policies .

What is ecotourism? How does it work? Why does it matter? And how can we, as travelers, put the core principles of ecotourism into practice?

In recent years, the growth of interest in responsible travel has outpaced that of traditional sun/sand tourism by an increasingly wide margin.

With some experts estimating that ecotourism now represents 11.4% of all consumer spending, these sorts of questions have become more and more common. 

And, as we continue to see more negative impacts of mass tourism on beloved destinations around the world, the answers to these questions will become increasingly vital.

Part of the confusion surrounding sustainable travel  is the plethora of names being used for it within the industry.

E cotourism, a movement that began to take shape back in the 1980s, is the oldest and most commonly used word for it.

More recent industry buzzwords include sustainable tourism, green tourism, nature tourism, responsible tourism, ethical tourism, mindful travel, conscious travel, pro-poor tourism, and many others. 

Regardless of what you call it, the central concepts that these philosophies share in common are that the travel industry as a whole should adopt more environmentally friendly practices, protect the natural and cultural heritage of a destination, and support local communities.

With the United Nations designating 2017 as the  International Year of Sustainable Tourism for Development , this seems like a great time to deepen the conversation about what ecotourism is and why it’s important for the future of travel.

Here we’ll explain the definition of ecotourism, examine its history and evolution, explore its core principles and benefits, and look at 10 ways that each of us as responsible travelers can ensure our adventures ultimately make a positive impact.

READ MORE:  How Mass Tourism is Destroying Destinations

What Is Ecotourism? (The History & Principles of Responsible Travel). Ecotourism was defined by Megan Epler Wood in 1990 as "Responsible travel to natural areas that conserves the environment and improves the well-being of local people." But what does that look like in action for travelers, and why does it matter? We examine the history and evolution of ecotourism through interviews with Wood (founder of The International Ecotourism Society) and Dr. Martha Honey (founder of the Center for Responsible Travel). We also explore some of the world's hottest ecotourism destinations, and look at how individuals can make their travel adventures more sustainable for the local people and the planet. via @greenglobaltrvl

  • The Definition of Ecotourism
  • A Brief History of Ecotourism
  • Ecotourism in the ’90s & Beyond
  • The Principles of Ecotourism
  • Ecotourism Principles in Action

The Benefits of Ecotourism

  • Other Articles on Ecotourism

What is Ecotourism - The Definition of Ecotourism

THE DEFINITION OF ECOTOURISM

According to The Oxford English Dictionary , the word “ecotour” was first recorded in 1973, followed by “ecotourism” in 1982.

There, the word is defined as, “Tourism to areas of ecological interest (typically exotic and often threatened natural environments), especially to support conservation efforts and observe wildlife; spec. access to an endangered environment controlled so as to have the least possible adverse effect.”

Ecotourism was perhaps best defined in 1990 by Megan Epler Wood, the co-founder of The International Ecotourism Society (TIES) and author of six influential books on the subject.

Her latest, Sustainable Tourism on a Finite Planet: Environmental, Business and Policy Solutions ,  was released in 2017.

Now the director of the  International Sustainable Tourism Initiative at Harvard, Epler Wood’s original definition was more simple and to the point. She described ecotourism as, “Responsible travel to natural areas that conserves the environment and improves the well-being of local people.”

In simple words, the meaning of ecotourism is travel that makes a positive impact on both the ECO logy and ECO nomy of a given destination.

One mistake many people make is assuming that ecotourism is all about conserving nature and wildlife by any means necessary. But if a destination or business’ tourism development strategy does not actively provide concrete financial benefits for the indigenous people, it’s not truly ecotourism.

Other NGOs, such as The Center for Responsible Travel  (CREST, whose co-founder Dr. Martha Honey also served as the Executive Director of TIES for four years), have since expanded on Epler Wood’s concept to provide more in-depth definitions of ecotourism.

CREST currently defines ecotourism as, “Responsible travel to natural areas that conserves the environment, socially and economically sustains the well-being of local people, and creates knowledge and understanding through interpretation and education of all involved (including staff, travelers, and community residents).”

Other responsible travel organizations may have their own take on what ecotourism is, but these three are the most significant definitions.

READ MORE: Megan Epler Wood on the Evolution of Ecotourism

History of Ecotourism

A BRIEF HISTORY OF ECOTOURISM

Ecotourism’s earliest origins arguably began with the Sierra Club’s Outing program. Launched in 1901, these annual expeditions took hikers into the Sierra Nevada’s backcountry in order to show members natural wonders, “so that those persons could become active workers for the preservation of the forests.”

The modern movement began to take root in the environmental activism of the 1970s. Some sources suggest that the term ecotourism was originally coined by Mexican architect-turned-environmentalist  Héctor Ceballos-Lascuráin . He used the word to describe traveling to undisturbed areas in order to enjoy their natural beauty and culture.

In 1981 Ceballos-Lascuráin became the founding president of the Mexican Association for the Conservation of Nature, the most influential Mexican NGO in the conservation arena. In 1984 he founded the first Mexican ecotourism agency, ECOTOURS.

His 315-page book on Tourism, Ecotourism, and Protected Areas  was published in 1996 by the International Union for the Conservation of Nature (IUCN). He served for many years as an Ecotourism Advisor to both the IUCN and United Nations World Tourism Organization.

Megan Epler Wood was another one of the ecotourism movement’s earliest adopters. She was a young wildlife biologist hired by World Wildlife Fund founder (and former EPA director) Russell Train right out of grad school in the early ’80s.

Their all-star team at the time also included Russell Mittermeier  (now President of Conservation International) and  Thomas Lovejoy , who’s known as the “godfather of biodiversity.”

“In the 1980s the idea of sustainable development was new,” Epler Wood recalls. “There was a big conversation about finding ways to benefit local people who wanted to conserve natural areas. A few years later my husband and I lived in Colombia on a joint Fulbright scholarship. [We realized that] people visiting the rainforest were bringing a majority of the benefits those locals were seeing.

READ MORE: Top Ecotourism Destinations According to Experts

History of Ecotourism: Megan Epler Wood

ECOTOURISM IN THE ’90s & BEYOND

After she returned home in 1988, Epler Wood went on to produce The Environmental Tourist  for PBS. She started pitching conservation NGOs a documentary on ecotourism that would be “the very first global investigation of how tourism could contribute to conservation of natural resources and local well-being.”

When that project lost its funding, she tapped into her contacts and started The International Ecotourism Society. The organization’s goal was to contribute to the development of ecotourism as a viable tool for conservation, protection of bio-cultural diversity, and sustainable community development.

Epler Wood left TIES in 2002 to start her own consulting firm. She was replaced by Dr. Martha Honey, the veteran journalist/historian who wrote the seminal book, Ecotourism and Sustainable Development: Who Owns Paradise?   in 1999. She was Executive Director of the organization from 2003 to 2006, and eventually founded the Center for Responsible Travel in Washington, DC.

I had the pleasure of interviewing Dr. Honey during a keynote presentation at the TBEX Travel Blogging Conference in Cancun, Mexico in 2014. When I asked about the changes she’s seen in the ecotourism industry over the past 20 years, Dr. Honey insisted that they were positive for the most part.

“It hasn’t lost or changed its core values, which are essentially that tourism should be done in a way that’s beneficial to environmental conservation and local communities and respectful of local cultures…The Slow Food movement, organic agriculture, travel philanthropy, concern about human trafficking and child sexual abuse, fair trade , carbon offsets, and animal welfare are all branches on the original tree.

There have been countless other ecotourism icons over the past 30 years, from Jonathan Tourtellot (NatGeo’s Destination Stewardship Center) and Jeff Greenwald (founder of Ethical Traveler) to eco-design authority Hitesh Meta.

Now ecotourism is considered one of the fastest-growing sectors in the travel industry (about 5% annually), accounting for around 6% of the world’s gross domestic product. Even as the market for traditional tourism grew stagnant, the UNWTO’s global forecast projected rapid growth in the ecotourism industry over the next decade.

READ MORE: Q&A With Dr. Martha Honey on Ecotourism

The Principles of Ecotourism

THE PRINCIPLES OF ECOTOURISM

Ecotourism is essentially all about bringing nature/wildlife conservationists, local communities, and the responsible travel industry together to ensure development focused on long-term sustainability rather than short-term profits.

The goal is to develop tourist accommodations, activities, and attractions that benefit everyone involved– the local flora/fauna, the local people, travel industry stakeholders, and travelers alike.

With this mission in mind, the ecotourism industry has collectively developed a number of core guiding principles over the past few decades. Although international regulation and accreditation have remained elusive, these guidelines provide a general blueprint for responsible tourism development.

Many of these principles align with those of the Global Sustainable Tourism Council , which developed an extensive list of criteria for sustainable destinations, hotels, and tour operators.

1. Build Environmental & Cultural Awareness

Education is a key aspect of ecotourism initiatives, for locals and visitors alike. Most of these efforts are focused on improving awareness, sensitizing people to environmental issues, and encouraging them to be conscious of their impact on the places they visit.

Some tour operators create conservation education programs for local schools. Many offer interpretative guides, naturalists, and guest lecturers to help deepen travelers’ understanding of their experiences.

Immersive interactions with local cultures are also becoming increasingly common. These experiences often emphasize interaction rather than a typical performer-audience relationship with visitors.

2. Design & Operate Low-Impact Eco Tours/Facilities

Remember the old environmental adage, “Take only pictures, leave only footprints”? Today’s ecotourism industry strives to take it one step further.

The focus is all about sustainability, minimizing the negative carbon footprint travel often leaves on the environment. But these days the big picture goal is to create positive, rather than merely neutral impact.

From using alternative energy sources and ensuring all building materials are locally sourced to limiting eco tour group sizes, conscious consideration should be made to ensure low impact at every stage, from development to implementation.

3. Provide Financial Benefits for Conservation

The idea of using the revenue generated by ecotourism to help fund the conservation of nature and wildlife is not a new idea. In fact, it dates back more than 100 years, to the creation of the US National Parks Service .

Referred to by documentarian Ken Burns as “America’s Best Idea,” this concept has since been applied to more than 6,000 national parks in nearly 100 different countries around the world.

When managed properly, ecotourism can help provide a revenue-generating alternative to urbanization, deforestation, unsustainable agriculture, and poaching. And though critics claim ecotourism often fails to deliver on its promise, recent scientific studies continue to illustrate its conservation benefits.

4. Provide Financial Benefits for Local People

Critics have similarly pointed out that some ecotourism initiatives have created more problems for local people than they solve. Poorly managed programs can lead to conflicts over land and resources, unfair profit distribution, and cultural exploitation.

This is what happens when the phenomenon known as greenwashing – the disinformation disseminated by an organization so as to present an environmentally responsible public image– rears its ugly head.

True ecotourism MUST provide financial benefits to local people, whether through direct (tours, admission fees, and donations) or indirect means (such as taxes on travel or accommodation). It generally works best when there is smaller scale, slower growth, and greater involvement by local communities in all steps of the tourism development process.

5. Support Human Rights

Ecotourism initiatives should always strive to support human rights, economic empowerment, and democratic movements in a given destination.

In addition to increasing awareness about sociopolitical and environmental issues facing a given destination, ecotourism initiatives should support local businesses and the rights of indigenous inhabitants to control their land and assets.

This principle is arguably the most problematic and contentious. Should tour companies or travelers boycott a given destination due to human rights abuses or unfair treatment of its indigenous population? In many cases, such boycotts don’t punish the powers-that-be nearly as harshly as the locals who rely heavily on tourism revenue to survive.

READ MORE: Why Responsible Travel Matters

ECOTOURISM PRINCIPLES IN ACTION

Becoming a more responsible traveler is the best way to ensure your adventures are positive for the local people and the planet. 

Whe n the core principles of ecotourism are applied, it can stimulate financial growth in developing nations, strengthening the global economy.

Individually, one person taking these baby steps to going green might not seem to make much of an impact. But if we all take simple strides towards being more conscious of our choices, collectively we can m ake a world of difference. Here’s how!

Lightening up your load saves money on baggage fees and increases plane fuel-efficiency.

Pack items that can be washed in the sink and are quick drying so they can be worn multiple times during your trip.

We recommend (but do not receive compensation from) the ExOfficio brand, and wear it everywhere we travel.

Take shorter showers, turn off the faucet while shaving and brushing your teeth, and re-use towels for multiple days.

And NEVER use the hotel laundry, as they typically wash each guest’s clothes separately, even if there are only a few items.

READ MORE:   The Best Travel Clothing For 7 Travel Styles (An Epic Guide)

Examples of Ecotourism -Learning Mayan Pottery In Coba

SAVE ENERGY

When you leave your hotel room, turn off the lights, heat/AC and TV.

Consider leaving the “Do Not Disturb” sign on the door so that the housekeeping staff won’t clean your room every day.

This will save on harsh chemical cleaning supplies and the electricity of vacuuming and washing bed linens.

REDUCE/REUSE/RECYCLE

Take a BPA-free water bottle you can refill, use just one bar of soap for both sink and shower.

Return brochures and maps once you’re finished using them, and hold on to your trash until you find a place to recycle it.

Seek out indigenous artisans and learn about their craft.

When we were in the Riviera Maya near Coba, we saw tons of assembly line art.

But instead we wound up buying from a man who taught local children and tourists the ancient craft of Mayan pottery and distributed profits equally among families in his village.

READ MORE:   What Is An Eco Lodge? A Guide to Eco-Friendly Accommodations

Types of Ecotourism: Shop small businesses like Jay D's in Dominica

LEAVE ONLY FOOTPRINTS

Stick to marked trails to avoid harming native flora, and consider taking a bag to pick up trash along your journey.

Not only is it a great way to help keep the outdoors beautiful, but it also protects wildlife that might eat or get tangled in the garbage.

BE A TRAVELER, NOT A TOURIST

Take time to immerse yourself in the local music, art and cuisine. Embrace the cultural differences that make it unique.

Get to know the locals and how they view life. You might be surprised at the things you learn when you open your mind to new ideas!

HONOR LOCAL TRADITIONS

Some cultures have very different traditions from yours.

Women are forbidden to show skin in some Muslim countries. For some, being photographed in like having your soul stolen.

Understand and respect these traditions, or risk offending the people whose culture you’re there to experience.

READ MORE: Embracing the Culture of the Maasai People of Tanzania

Importance of Ecotourism -International Expeditions Tour Company Donates School Supplies in the Peruvian Amazon

Developing nations are badly in need of basic necessities most people take for granted.

Traveling gives you a unique experience that stays with you for the rest of your life.

In return, consider giving something back, such as bringing school supplies on tours in which you know you’ll interact with locals.

SHOP SMARTER

Read labels, and ask questions like “What is this item made from?”

All over the planet people sell items made from non-sustainable hardwoods, endangered species, and ancient artifacts.

It may be alright in their country to sell them, but you can still vote with your wallet by refusing to buy them.

READ MORE: The Problem with Animal Selfies

Benefits of Ecotourism- Galapagos Islands

THE BENEFITS OF ECOTOURISM

To quote CREST founder Dr. Martha Honey during our Keynote session at TBEX Cancun in 2014, we earnestly believe that ecotourism is “ simply a better way to travel . ” Here’s a look at how this transformational approach to travel benefits conservation, increases cross-cultural understanding, and ultimately turns travelers into environmental advocates:

Benefits to Wildlife

To see how ecotourism benefits nature and wildlife, let’s look at endangered species such as African Elephants . Ivory from Elephant tusks is worth $1500 a pound on the black market, which has led to a dramatic increase in poaching.

But  Elephants are worth 76 times more alive than dead . When you consider the revenue from wildlife photography tours , luxury safari camps, and other ecotourism offerings, a single Elephant is worth $1.3 million over the course of its lifetime!

Other heavily poached species, such as Lions and Rhinos , have shown to be similarly valuable alive. Ecotourism offers a long-term alternative to exploitation, generating sustainable revenue and ensuring better overall health of the ecosystem.

Benefits to the Environment

Nature reserves and national parks help prevent deforestation and pollution, while also protecting the habitat of endemic species.

The revenue that ecotourism provides can help replace profits from exploitative practices such as mining or slash ‘n’ burn agriculture. It can also help ensure the long-term financial viability of the area.

Naturalist guides also help travelers understand the value of a pristine ecosystem, and teach them about the importance of conservation. This ultimately help to create a more mindful and conscious legion of travelers.

Benefits to Local People

When managed properly, ecotourism can offer locals alternative revenue streams. In wildlife-rich countries such as Rwanda , former poachers are often employed as guides or trackers, capitalizing on their knowledge of the animals and their habitat.

In Costa Rica , unemployment has fallen to less than 10% since the country started building its ecotourism infrastructure in the 1970s. The country now enjoys the highest standard of living in Central America .

Involving local communities in tourism management empowers them by ensuring that more revenue is reinvested locally. Ecotourism also offers indigenous peoples an opportunity to remain on ancestral land, conserve it, and preserve traditional culture.

Benefits to Travelers

In the words of United Nations Secretary General Talib Rifai, the Year of Sustainable Tourism provided “a unique opportunity to advance the contribution of the tourism sector to the three pillars of sustainability– economic, social and environmental– while raising awareness of the true dimensions of a sector which is often undervalued.”

Sure, being a responsible traveler takes a greater level of commitment to being conscious and mindful of the impact we have on the destinations we visit. But ecotourism also offers us incredible, transformative experiences, allowing us to develop closer personal relationships to the nature, wildlife, and local people we encounter during our adventures.

Learning about ecotourism during my life-changing experience in South Africa   in 2000 permanently changed my understanding of mankind’s role in our planetary ecosystem. And I firmly believe that, once you’ve had that sort of travel experience, you’ll never want to travel the traditional way again.   –Bret Love; photos by Bret Love & Mary Gabbett unless otherwise noted

Green Global Travel's Articles on Ecotourism

OTHER ARTICLES ON ECOTOURISM

How Mass Tourism is Destroying Destinations Travelers Love

Why Responsible Tourism is Better

7 Harmful Practices Tourists Should Never Support

Why Slow Travel is Better

Why Community Based Tourism is Vital to Responsible Travel

What Is An Eco Lodge? A Guide to Eco-Friendly Accommodations

What Is Glamping? An Intro to Luxury Camping

10 Steps to Becoming a More Responsible Traveler

Green Travel Tips: The Ultimate Guide to Sustainable Travel

How to Choose a Green Hotel

How to Choose a Responsible Scuba Diving Tour Operator

How to Eat Ethically When You Travel

Top 10 Latin American Ecotourism Adventures

Top 10 Off the Beaten Path Ecotourism Destinations

Ecotourism in Costa Rica

Ecotourism in Jordan

Ecotourism in Antarctica

Ecotourism in Australia

Ecotourism in Cancun

Ecotourism in Egypt

Ecotourism in Ireland

Ecotourism in Jamaica

Ecotourism in New Zealand

Ecotourism in Northern Italy

Ecotourism in Sabah, Borneo

Ecotourism in Spain

Ecotourism in Taipei

Ecotourism in Tonga

What Is Ecotourism? (The History & Principles of Responsible Travel). Ecotourism was defined by Megan Epler Wood in 1990 as "Responsible travel to natural areas that conserves the environment and improves the well-being of local people." But what does that look like in action for travelers, and why does it matter? We examine the history and evolution of ecotourism through interviews with Wood (founder of The International Ecotourism Society) and Dr. Martha Honey (founder of the Center for Responsible Travel). We also explore some of the world's hottest ecotourism destinations, and look at how individuals can make their travel adventures more sustainable for the local people and the planet. via @greenglobaltrvl

About the Author

Green Global Travel is the world's #1 independently owned ecotourism website encouraging others to embrace sustainable travel, wildlife conservation, cultural preservation, and going green tips for more sustainable living.

We've been spotlighted in major media outlets such as the BBC, Chicago Tribune, Forbes, The Guardian, Lonely Planet, National Geographic, Travel Channel, Washington Post and others.

Owned by Bret Love (a veteran journalist/photographer) and Mary Gabbett (business manager/videographer), USA Today named us one of the world's Top 5 Travel Blogging Couples. We were also featured in the 2017 National Geographic book, Ultimate Journeys for Two, for which we contributed a chapter on our adventures in Rwanda. Other awards we've won include Best Feature from both the Caribbean Tourism Organization and the Magazine Association of the Southeast.

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What Is Sustainable Tourism and Why Is It Important?

Sustainable management and socioeconomic, cultural, and environmental impacts are the four pillars of sustainable tourism

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What Makes Tourism Sustainable?

The role of tourists, types of sustainable tourism.

Sustainable tourism considers its current and future economic, social, and environmental impacts by addressing the needs of its ecological surroundings and the local communities. This is achieved by protecting natural environments and wildlife when developing and managing tourism activities, providing only authentic experiences for tourists that don’t appropriate or misrepresent local heritage and culture, or creating direct socioeconomic benefits for local communities through training and employment.

As people begin to pay more attention to sustainability and the direct and indirect effects of their actions, travel destinations and organizations are following suit. For example, the New Zealand Tourism Sustainability Commitment is aiming to see every New Zealand tourism business committed to sustainability by 2025, while the island country of Palau has required visitors to sign an eco pledge upon entry since 2017.

Tourism industries are considered successfully sustainable when they can meet the needs of travelers while having a low impact on natural resources and generating long-term employment for locals. By creating positive experiences for local people, travelers, and the industry itself, properly managed sustainable tourism can meet the needs of the present without compromising the future.

What Is Sustainability?

At its core, sustainability focuses on balance — maintaining our environmental, social, and economic benefits without using up the resources that future generations will need to thrive. In the past, sustainability ideals tended to lean towards business, though more modern definitions of sustainability highlight finding ways to avoid depleting natural resources in order to keep an ecological balance and maintain the quality of environmental and human societies.

Since tourism impacts and is impacted by a wide range of different activities and industries, all sectors and stakeholders (tourists, governments, host communities, tourism businesses) need to collaborate on sustainable tourism in order for it to be successful.

The World Tourism Organization (UNWTO) , which is the United Nations agency responsible for the promotion of sustainable tourism, and the Global Sustainable Tourism Council (GSTC) , the global standard for sustainable travel and tourism, have similar opinions on what makes tourism sustainable. By their account, sustainable tourism should make the best use of environmental resources while helping to conserve natural heritage and biodiversity, respect the socio-culture of local host communities, and contribute to intercultural understanding. Economically, it should also ensure viable long-term operations that will provide benefits to all stakeholders, whether that includes stable employment to locals, social services, or contributions to poverty alleviation.

The GSTC has developed a series of criteria to create a common language about sustainable travel and tourism. These criteria are used to distinguish sustainable destinations and organizations, but can also help create sustainable policies for businesses and government agencies. Arranged in four pillars, the global baseline standards include sustainable management, socioeconomic impact, cultural impacts, and environmental impacts.

Travel Tip:

The GSTC is an excellent resource for travelers who want to find sustainably managed destinations and accommodations and learn how to become a more sustainable traveler in general.

Environment 

Protecting natural environments is the bedrock of sustainable tourism. Data released by the World Tourism Organization estimates that tourism-based CO2 emissions are forecast to increase 25% by 2030. In 2016, tourism transport-related emissions contributed to 5% of all man-made emissions, while transport-related emissions from long-haul international travel were expected to grow 45% by 2030.

The environmental ramifications of tourism don’t end with carbon emissions, either. Unsustainably managed tourism can create waste problems, lead to land loss or soil erosion, increase natural habitat loss, and put pressure on endangered species . More often than not, the resources in these places are already scarce, and sadly, the negative effects can contribute to the destruction of the very environment on which the industry depends.

Industries and destinations that want to be sustainable must do their part to conserve resources, reduce pollution, and conserve biodiversity and important ecosystems. In order to achieve this, proper resource management and management of waste and emissions is important. In Bali, for example, tourism consumes 65% of local water resources, while in Zanzibar, tourists use 15 times as much water per night as local residents.

Another factor to environmentally focused sustainable tourism comes in the form of purchasing: Does the tour operator, hotel, or restaurant favor locally sourced suppliers and products? How do they manage their food waste and dispose of goods? Something as simple as offering paper straws instead of plastic ones can make a huge dent in an organization’s harmful pollutant footprint.

Recently, there has been an uptick in companies that promote carbon offsetting . The idea behind carbon offsetting is to compensate for generated greenhouse gas emissions by canceling out emissions somewhere else. Much like the idea that reducing or reusing should be considered first before recycling , carbon offsetting shouldn’t be the primary goal. Sustainable tourism industries always work towards reducing emissions first and offset what they can’t.

Properly managed sustainable tourism also has the power to provide alternatives to need-based professions and behaviors like poaching . Often, and especially in underdeveloped countries, residents turn to environmentally harmful practices due to poverty and other social issues. At Periyar Tiger Reserve in India, for example, an unregulated increase in tourists made it more difficult to control poaching in the area. In response, an eco development program aimed at providing employment for locals turned 85 former poachers into reserve gamekeepers. Under supervision of the reserve’s management staff, the group of gamekeepers have developed a series of tourism packages and are now protecting land instead of exploiting it. They’ve found that jobs in responsible wildlife tourism are more rewarding and lucrative than illegal work.

Flying nonstop and spending more time in a single destination can help save CO2, since planes use more fuel the more times they take off.

Local Culture and Residents

One of the most important and overlooked aspects of sustainable tourism is contributing to protecting, preserving, and enhancing local sites and traditions. These include areas of historical, archaeological, or cultural significance, but also "intangible heritage," such as ceremonial dance or traditional art techniques.

In cases where a site is being used as a tourist attraction, it is important that the tourism doesn’t impede access to local residents. For example, some tourist organizations create local programs that offer residents the chance to visit tourism sites with cultural value in their own countries. A program called “Children in the Wilderness” run by Wilderness Safaris educates children in rural Africa about the importance of wildlife conservation and valuable leadership development tools. Vacations booked through travel site Responsible Travel contribute to the company’s “Trip for a Trip” program, which organizes day trips for disadvantaged youth who live near popular tourist destinations but have never had the opportunity to visit.

Sustainable tourism bodies work alongside communities to incorporate various local cultural expressions as part of a traveler’s experiences and ensure that they are appropriately represented. They collaborate with locals and seek their input on culturally appropriate interpretation of sites, and train guides to give visitors a valuable (and correct) impression of the site. The key is to inspire travelers to want to protect the area because they understand its significance.

Bhutan, a small landlocked country in South Asia, has enforced a system of all-inclusive tax for international visitors since 1997 ($200 per day in the off season and $250 per day in the high season). This way, the government is able to restrict the tourism market to local entrepreneurs exclusively and restrict tourism to specific regions, ensuring that the country’s most precious natural resources won’t be exploited.

Incorporating volunteer work into your vacation is an amazing way to learn more about the local culture and help contribute to your host community at the same time. You can also book a trip that is focused primarily on volunteer work through a locally run charity or non profit (just be sure that the job isn’t taking employment opportunities away from residents).

It's not difficult to make a business case for sustainable tourism, especially if one looks at a destination as a product. Think of protecting a destination, cultural landmark, or ecosystem as an investment. By keeping the environment healthy and the locals happy, sustainable tourism will maximize the efficiency of business resources. This is especially true in places where locals are more likely to voice their concerns if they feel like the industry is treating visitors better than residents.

Not only does reducing reliance on natural resources help save money in the long run, studies have shown that modern travelers are likely to participate in environmentally friendly tourism. In 2019, Booking.com found that 73% of travelers preferred an eco-sustainable hotel over a traditional one and 72% of travelers believed that people need to make sustainable travel choices for the sake of future generations.

Always be mindful of where your souvenirs are coming from and whether or not the money is going directly towards the local economy. For example, opt for handcrafted souvenirs made by local artisans.

Growth in the travel and tourism sectors alone has outpaced the overall global economy growth for nine years in a row. Prior to the pandemic, travel and tourism accounted for an $9.6 trillion contribution to the global GDP and 333 million jobs (or one in four new jobs around the world).

Sustainable travel dollars help support employees, who in turn pay taxes that contribute to their local economy. If those employees are not paid a fair wage or aren’t treated fairly, the traveler is unknowingly supporting damaging or unsustainable practices that do nothing to contribute to the future of the community. Similarly, if a hotel doesn’t take into account its ecological footprint, it may be building infrastructure on animal nesting grounds or contributing to excessive pollution. The same goes for attractions, since sustainably managed spots (like nature preserves) often put profits towards conservation and research.

Costa Rica was able to turn a severe deforestation crisis in the 1980s into a diversified tourism-based economy by designating 25.56% of land protected as either a national park, wildlife refuge, or reserve.

While traveling, think of how you would want your home country or home town to be treated by visitors.

Are You a Sustainable Traveler?

Sustainable travelers understand that their actions create an ecological and social footprint on the places they visit. Be mindful of the destinations , accommodations, and activities you choose, and choose destinations that are closer to home or extend your length of stay to save resources. Consider switching to more environmentally friendly modes of transportation such as bicycles, trains, or walking while on vacation. Look into supporting locally run tour operations or local family-owned businesses rather than large international chains. Don’t engage in activities that harm wildlife, such as elephant riding or tiger petting , and opt instead for a wildlife sanctuary (or better yet, attend a beach clean up or plan an hour or two of some volunteer work that interests you). Leave natural areas as you found them by taking out what you carry in, not littering, and respecting the local residents and their traditions.

Most of us travel to experience the world. New cultures, new traditions, new sights and smells and tastes are what makes traveling so rewarding. It is our responsibility as travelers to ensure that these destinations are protected not only for the sake of the communities who rely upon them, but for a future generation of travelers.

Sustainable tourism has many different layers, most of which oppose the more traditional forms of mass tourism that are more likely to lead to environmental damage, loss of culture, pollution, negative economic impacts, and overtourism.

Ecotourism highlights responsible travel to natural areas that focus on environmental conservation. A sustainable tourism body supports and contributes to biodiversity conservation by managing its own property responsibly and respecting or enhancing nearby natural protected areas (or areas of high biological value). Most of the time, this looks like a financial compensation to conservation management, but it can also include making sure that tours, attractions, and infrastructure don’t disturb natural ecosystems.

On the same page, wildlife interactions with free roaming wildlife should be non-invasive and managed responsibly to avoid negative impacts to the animals. As a traveler, prioritize visits to accredited rescue and rehabilitation centers that focus on treating, rehoming, or releasing animals back into the wild, such as the Jaguar Rescue Center in Costa Rica.

Soft Tourism

Soft tourism may highlight local experiences, local languages, or encourage longer time spent in individual areas. This is opposed to hard tourism featuring short duration of visits, travel without respecting culture, taking lots of selfies , and generally feeling a sense of superiority as a tourist.

Many World Heritage Sites, for example, pay special attention to protection, preservation, and sustainability by promoting soft tourism. Peru’s famed Machu Picchu was previously known as one of the world’s worst victims of overtourism , or a place of interest that has experienced negative effects (such as traffic or litter) from excessive numbers of tourists. The attraction has taken steps to control damages in recent years, requiring hikers to hire local guides on the Inca Trail, specifying dates and time on visitor tickets to negate overcrowding, and banning all single use plastics from the site.

Traveling during a destination’s shoulder season , the period between the peak and low seasons, typically combines good weather and low prices without the large crowds. This allows better opportunities to immerse yourself in a new place without contributing to overtourism, but also provides the local economy with income during a normally slow season.

Rural Tourism

Rural tourism applies to tourism that takes place in non-urbanized areas such as national parks, forests, nature reserves, and mountain areas. This can mean anything from camping and glamping to hiking and WOOFing. Rural tourism is a great way to practice sustainable tourism, since it usually requires less use of natural resources.

Community Tourism

Community-based tourism involves tourism where local residents invite travelers to visit their own communities. It sometimes includes overnight stays and often takes place in rural or underdeveloped countries. This type of tourism fosters connection and enables tourists to gain an in-depth knowledge of local habitats, wildlife, and traditional cultures — all while providing direct economic benefits to the host communities. Ecuador is a world leader in community tourism, offering unique accommodation options like the Sani Lodge run by the local Kichwa indigenous community, which offers responsible cultural experiences in the Ecuadorian Amazon rainforest.

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" 45 Arrivals Every Second ." The World Counts.

Becken, Susanne. " Water Equity- Contrasting Tourism Water Use With That of the Local Community ." Water Resources and Industry , vol. 7-8, 2014, pp. 9-22, doi:10.1016/j.wri.2014.09.002

Kutty, Govindan M., and T.K. Raghavan Nair. " Periyar Tiger Reserve: Poachers Turned Gamekeepers ." Food and Agriculture Organization.

" GSTC Destination Criteria ." Global Sustainable Tourism Council.

Rinzin, Chhewang, et al. " Ecotourism as a Mechanism for Sustainable Development: the Case of Bhutan ." Environmental Sciences , vol. 4, no. 2, 2007, pp. 109-125, doi:10.1080/15693430701365420

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A Complete Guide To Understanding Ecotourism

Terms like ecotourism, green tourism, and sustainable tourism have been popping up in discussions easily, and unfortunately, they are being used interchangeably. Here, we will take a look at what is ecotourism and what are the principles of ecotourism.

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Over the years, ecotourism has been gaining a lot of importance, especially considering that more and more travellers are looking to be more responsible and follow environment-friendly practices. However, many are still not clear about exactly what is ecotourism or the principles of ecotourism. There is a misconception that ecotourism, green tourism, and sustainable tourism are the same thing, and while they all promote responsible tourism, they all mean different things and have different scopes.

In this article, while trying to give a deeper understanding of what is ecotourism, we will give you information about ecotourism like the meaning of ecotourism, ecotourism tourism definition, and the principles of ecotourism. By the end of this article, we hope you will have a clearer understanding of the term and its evolution.

Also read: What is the difference between eco tourism, green tourism and sustainable tourism?

What Is Ecotourism?

Eco-tourism or ecological tourism has been defined as “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education” by The International Ecotourism Society (TIES, 2015). To answer the question “What is ecotourism?” in a simpler way, it is a form of tourism that is about going out into the natural world and is more about what you do in a place than where you stay. It is more than just travelling around the whole world and sightseeing.

It is the kind of tourism where fragile and/or pristine natural environments are visited in a way that the impact of the visit is minimised. The environment and local communities should benefit in such a way that the latter is motivated to keep the local environment pristine.

Another way to explain what is ecotourism is to say that it involves travel to places where flora, fauna, and cultural heritage are the main attractions. It supports conservation efforts through the education of tourists, giving them an insight into the human impact on the environment, and helping them gain a better appreciation of natural habitats. It may also benefit the environment through direct investment in conservation efforts.

Also read: 10 simple ways to become a responsible traveller

History Of Ecotourism

Understanding Ecotourism

Although the term ecotourism has been gaining popularity in recent years, it is not a new concept. However, there is no clarity as to the origins of the term as there are several different claims as to when it came into use.

Some claim that the term ecotourism was popularised by Hector Ceballos-Lascurian, who also claimed to have coined the term in the year 1983. This is when he was in the dual role of founding president of PRONATURA (an influential Mexican conservationist NGO) and Director General of Standards and Technology of SEDUE (the Mexican Ministry of Urban Development and Ecology). To him, ecotourism meant travelling to undisturbed areas to enjoy the natural beauty and culture. Later, in 1984, he founded ECOTOURS, Mexico’s first ecotourism agency. Ceballos-Lascurian even served as an Ecotourism Advisor to the International Union for the Conservation of Nature and the United Nations World Tourism Organisation for many years.

Some others claim that the term was coined in 1965 by Claus-Dieter (Nick) Hetzer, who was an academic and adventurer from the Forum International, Berkeley, USA. He is also believed to have run the first eco-tours in Yucatán in the early 1970s.

[What is an eco-tour?: Tours that involve visits to scenic or remote natural areas and are designed to minimise negative impacts on the environment and local inhabitants.]

There is another claim that eco tourism originated even earlier, in 1901 in fact, with the Sierra Club’s Outing program. These were annual expeditions that took hikers into the Sierra Nevada’s backcountry, showing them its natural wonders so that they could actively work for the preservation of the forests.

Over the past decades, there have been many icons of ecotourism and now, this form of tourism has been gaining a lot of importance. Ecotourism is considered to be one of the fastest-growing tourism sectors in the industry (about 5 percent annually) and there are no signs of it slowing down, even though more traditional forms of tourism have seen a stagnation.

Principles Of Ecotourism

Now that we have seen what is ecotourism and taken a look at its history, we will go over the principles that guide the ecotourism industry. Ecotourism is essentially about bringing together communities, conservation, and sustainable travel.

Many tour packages are being classified as “eco-tours” even though they do not emphasise conservation, education, or social and cultural participation, and low impact on the places visited. Therefore, to help you understand which tours are actually eco-tours, here are the principles of ecotourism:

1. Building Environmental And Cultural Awareness And Respect

group of tourists listening to a male tour guide speaking in a rural area in Kerala, India, what is ecotourism

The major focus of ecotourism is to sensitise people towards environmental issues, improve awareness, and encourage people to be conscious of the effect on the places they visit. Following this principle, a few tour operators create educational programs on conservation for local schools. Interpretive guides, naturalists, and guest lecturers are also offered by other operators to help visitors get a deeper understanding of their experiences. Some operators also offer immersive interactions with local cultures (that are becoming more common) that emphasise proper interactions instead of a usual performer-audience relationship.

2. Minimize Physical, Social, Behavioural, And Psychological Impacts By Operating Low-Impact Eco Tours

Family on a backpacking trip, what is ecotourism

The ecotourism industry’s focus is sustainability, and minimising the negative impact that conventional tourism leaves on the environment. Over time, however, the concept has evolved to include making a positive impact, rather than merely having a neutral impact on the environment and the locals. Maintaining small groups and avoiding under-managed or over-visited destinations is a good way to minimise the impact of the group on the areas visited.

3. Provide Direct Financial Benefits For Conservation

Biggest Cats, Bengal Tiger in Sundarbans tiger reserves in india, what is ecotourism

One of the main objectives of ecotourism is to help local conservation efforts by inviting financial benefits. Visiting national parks is one way for tourists to contribute towards the conservation of nature and wildlife. When ecotourism gains more importance and practitioners, more revenue generation opportunities are created that are environmentally better alternatives to urbanisation, deforestation, unsustainable agriculture, and poaching.

Also read: How to be a more responsible wildlife tourist

4. Generate Financial Benefits For Locals And Private Industry

Women collecting tea leaves in Southern India, Kerala

Another important principle of ecotourism is the generation of financial benefits for local communities. Through direct or indirect means, locals must get the financial benefits of eco-tourism. This could be through tours, admission fees, donations, and taxes on travel and accommodation. Community tours are a good way to generate financial benefits for local communities.

5. Deliver Memorable Interpretative Experiences For The Visitors

Group of tourists helping tea pickers harvest fresh tea leaves from a tea plantation in Kerala, India

Although ecotourism is geared towards reducing a negative impact on the environment and the local communities and generating a positive impact on the same, it doesn’t mean that the tours have to be all about work. Any tour (conventional or not) should be designed in such a way that visitors should enjoy their trip. If the eco-tours are tough and/or too boring, there is a fair chance that many may start losing interest in more responsible tour packages, thereby having a negative impact on the communities that depend on these tours.

6. Recognise The Rights And Spiritual Beliefs Of The Indigenous People And Work With Them

Rajasthani women posing for a photo, what is ecotourism

Tourists who are part of eco-tours are encouraged to respect the rights and spiritual beliefs of the locals/indigenous population of the destinations instead of just getting in their faces and taking their photos without their permission. Like any other individual, the local communities value their privacy and it would always be better to first interact and have meaningful conversations with them and, only once permission is received, take a picture of them.

Beware Of Greenwashing!

While you are in safe waters when you practice ecotourism, sustainable tourism, or responsible (all of which are eco-friendly), you must always be careful of tour operators and tourism companies that only pretend to be eco-friendly in order to attract more business, a practice widely known as greenwashing. A good way to make sure that the company or tour operator to whom you are giving your business is legitimately eco-friendly, you will have to do a bit of digging and gathering of all the facts. Once you are convinced that the company is legitimate, go ahead and book your eco-tour and contribute to a better and happier world.

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