religious tourism def

Religious tourism- what is it and how does it work?

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Religious tourism makes up a big part of the tourism industry worldwide. Learn more about religious tourism, what it is and how it works in this article….

What is religious tourism?

Why is religious tourism important, missionaries, religious sightseeing, religious tourism in india, religious tourism in the philippines, religious tourism in italy, religious tourism in israel, religious tourism in turkey, religious tourism in poland, religious tourism- further reading.

Religious tourism is a branch of tourism which involves people travelling for religious purposes (like a pilgrimage ) or to see things of religious importance (sightseeing). It is also known as faith tourism. It also incorporates missionaries. Religious tourism isn’t just for religious people, of course. Many people who engage in religious tourism are actually of no religion themselves!

Religious tourism is an important branch of tourism for many reasons. It allows people to connect to their religion in a way they might otherwise not be able to – for example, a Muslim person living in a predominantly Christian country or area may have little opportunity to visit a mosque. They may also not have the chance to meet other Muslims very often. By visiting a place where Islam is the prominent religion, they might be able to build a better connection with their religion. 

It also provides a way for humanity to preserve our common heritage. All religions are practised in different places across the globe, as humanity has spread through the centuries. By visiting religious monuments and locations, we are able to learn more about the histories behind different religions, making religious tourism a great form of educational tourism too.

Religious tourism also helps to provide funding for the upkeep and preservation of religious sites. Entry fees to places like the Vatican are useful when it comes to repairs and paying for the staff who maintain the physical aspect of the Catholic Church. As well as this, as more people visit certain areas, governments are forced to ensure that roads, water supplies and infrastructure are taken care of.

Religious tourism activities

There are various activities which can come under the arm of religious tourism. One major one is a pilgrimage. I have an in-depth article about this, which you can read here . A pilgrimage is an often lengthy trip to a place of particular significance to your religion. An example of this is Muslims visiting Mecca, or Catholics heading to Lourdes. You can find some other religious tourism activities below…

A missionary is a person sent on a mission by their religion. They are sent to an area in order to promote this religion, and also provide services that this area may need. The most famous missionaries are members of the evangelical church, a branch of Christianity. The term comes from the Bible, when Jesus himself used it to refer to sending his disciples to preach the gospel in his name. However, the term’ missionary’ can be used in relation to any religion.

The most popular form of religious tourism is sightseeing. This is something which many people do, regardless of their particular religion. Every year, over 5 million people visit the Vatican – and they are not all Catholics heading there to pray or connect to the religion. They are also people who are interested in art and architecture, or history buffs, or people who want to tick ‘visiting the world’s smallest country’ off their bucket list.

The same goes with people visiting other religious sites. They may not necessarily be religious themselves. Many are, of course, and visit these sites for reasons similar to why people go on pilgrimages. They want to connect with other people of the same religion, or visit a place that is important to the religion itself.

There are many places you can go if religious sightseeing is something you enjoy. You’ll find some popular ones below!

Religious tourism destinations

Pretty much every town and city across the globe has a church, mosque, temple, cathedral or synagogue (and so on) – which means religious tourism can take place anywhere. There are some places, however, where it is much more prominent than others.

Religious tourism in India is huge. Spirituality is a massive part of Indian culture , with the main religion being Hinduism. 79.8% of the population identify as Hindu, with 14.2% practising Islam and 2.3% being Christians. Sikhism and Buddhism, while not as popular in India now, were both actually founded here.

With that in mind, there are many places of religious importance to visit in India. 

Haridwar and Varanasi are two famous religious places in India, and have been since ancient times. They are two sites with a lot of significance in Hinduism. Haridwar is where the River Ganges exits the Himalayan foothills, and there is a nightly river worshipping ceremony held here. Tiny flickering lamps are floated off the steps of the sacred ghat here. Varanasi is believed to have been the home of Lord Shiva, a prominent figure in Hinduism. Varanasi sees many pilgrims visiting in order to purify themselves by bathing in the River Ganges at sunrise.

There are also hundreds of beautiful churches, temples and mosques across the country which make for wonderful sightseeing.

The Philippines is a predominantly Catholic country. 83% of residents are Roman Catholic, with other branches of Christianity being the next popular religion followed by Islam. There are many Catholic sites you can visit as a religious tourist. These include:

• Monasterio de Tarlac, San Jose, Tarlac – with its statue very reminiscent of Christ the Redeemer in Rio
• National Shrine of the Divine Mercy, Marilao, Bulacan – with healing flower water in its basement
• Tatlong Krus, Paete, Laguna – the site of three tall white crosses with breathtaking views, a popular pilgrimage site
• Our Lady of Lourdes Grotto, San Jose Del Monte City, Bulacan – a replica of the grotto at Lourdes, with 14 Stations of the Cross
• Manila Cathedral – inside the walled historic city of within the modern city of Manila

When it comes to religious tourism, Italy is one of the best places. You’ll find so many churches, cathedrals, museums and historic religious sites to visit whether you are religious or not. Being the location of the Vatican, which is the heart of the Catholic Church, it comes as no surprise! Statistics show that Italy is home to at least 1,500 shrines, 30,000 churches, and 700 diocesan museums. As well as this, there are a large number of monasteries and convents across the country.

Assisi is one of the most important places in Italy for religious tourism. This is where St Francis (patron saint of Italy) lived! His remains are buried at the basilica here.

Loreto is another important destination. People come here to visit the Basilica della Santa Casa, home to some of the relics of the holy house of Nazareth. Legend says this is the house where Mary would have grown up – and where she would have received the message of Jesus’ birth.

Rome , of course, is where you can go to visit the Vatican. St Peter’s Square is an incredibly important destination for religious tourism, as people flock here to catch a glimpse of – or be blessed by – the Pope.

More than half of tourists visiting Israel are religious tourists. Home of the Holy Land, it is no wonder that so many Christians and Jews come here. Recent statistics show that:

• 90% of all Christian tourists visited Jerusalem
• 89% visited Tiberias and the Sea of Galilee
• 86% visited Nazareth
• 85% visited the Dead Sea area
• 83% visited Capernaum 
• 86% of pilgrims visited Bethlehem

Within these regions, there are so many places to see which are of religious importance to Christians and the people of the Jewish faith. These include Via Dolorosa, the Western Wall, Mount of Olives, the Church of the Nativity, the Church of the Annunciation and many more.

There is a lot of religious tourism in Turkey too. Here there are many churches, mosques, mausoleums, crypts and so on. Religious tourists can visit the ‘first church in the world’, which is the Church of Saint Peter. Located near Antakya, it is a cave carved into the mountainside. Saint Nicholas lived in Turkey, too, so there are various locations linked to him – including the alleged site of his burial in Demre.

It’s not just Christianity that is so present in Turkey. There are so many Islamic sites of importance across the country too. Istanbul is home to the only remaining items of clothing of the prophet Muhammad; there are beautiful mosques in every area of the country, and you’ll be able to hear the call to prayer wherever you are.

Poland is another destination which is popular for religious tourism. One very popular site is the Pauline Monastery on Jasna Góra in Częstochowa. This is where tourists can find the blessed icon of the Black Madonna, worshipped globally. Wadowice is the birthplace of Pope John Paul II – and there is a lot of information about him in Krakow too, as the two places are relatively close. Generally, the country has many beautiful churches and monasteries. These make for brilliant sightseeing trips, a major part of religious tourism as stated above.

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Religious Tourism: What is it and why is it so important?

Religious tourism is one of the earliest forms of tourism and is a fast growing market. Here, Peter Wiltshier, Consultant Researcher Community & Tourism Development NZ at Research Consultancy NZ, New Zealand , explains what it is and why it is so important.

View to Jerusalem old city, Israel

What is religious tourism?

Religious tourism has taken place since the dawn of civilisation. Pilgrims travelled to pay homage to the sacred places and their guardians throughout the world. Tourism to sacred sites has merged with pilgrimage in the past 2,000 years. More recently, in the past 200 years wealthy Europeans visited special sites of sacred ritual in both the New World and throughout Europe.

Why is it so important?

Sites of special sacred significance have been visited for millennia. What is now important is that these sites need protection, conservation and interpretation. There are few guardians of these special places of worship and visitation and even fewer sources of funds to maintain and manage sites for visitors and worshippers. We do make a distinction between worshippers and visitors, as the religious sites cater for both in roughly equal amounts at some very special places like Lourdes in France and Fatima in Portugal.

Religious tourism in history

The management of religious tourism presents many challenges that are unique in both breadth and application. Sites of religious significance have existed since biblical times and pilgrimage in the Judeo-Christian context is mentioned in the Old Testament of the Bible, for example, in the story of Elkanah, who travels annually to Shiloh to worship and sacrifice (1 Samuel 1:1-28). It is also present in the New Testament Pentecost story, when Jews from all over the world went to Jerusalem for the Passover (Acts 2: 1-12). Many of these sites still exist and other sites, although not as old, have considerable heritage value. The management of heritage sites present particular problems, one of which relates to the cost of maintenance.

Managing sites of religious tourism

Most religious sites are owned by religious organisations, and this may cause challenges for their management, as they must balance the needs of worshippers with those of their visitors. Mosques are at the centre of Islamic tourism and are visited by both Muslims and non-Muslims alike. Muslims may visit mosques while travelling as a tourist attraction or as a place of worship. Many mosques have a dual role, functioning as both a place of worship and as a community centre. The role of community centre means that the mosque will be open for functions and festivities that are not strictly religious in nature and may include non-Muslims.

Muslim countries, such as those in the Organization of Islamic Cooperation (OIC) welcome tourism, especially religious tourism. But they make a distinction between pilgrimage, the most well know being the Hajj, and other forms of religious tourism. While non-Muslims are welcome at sites such as mosques, they are not welcome at the Hajj. The Hajj is one of the most important forms of pilgrimage today with millions of Muslims travelling to Makkah (Mecca) in Saudi Arabia and, without question, the most important Muslim pilgrimage. It is therefore important to distinguish between Muslim travellers to Muslim sites and non-Muslim visitors to these sites. For example, it is not acceptable for non-Muslims to enter the region of Hejaz where the cities of Mecca and Medina are located. There is some conflict related to ‘ownership’ of these sites, and this is discussed below. Other religions have similar problems in relation to conflicting motivations.

Visitors and worshippers

One of the conflicts that has been noted is between visitors to religious sites and worshippers. While many visitors see worshippers as part of the experience, some worshippers do not like the feeling of being observed. Worshippers do not want to feel that they are part of a ‘show’, but are happy to share their religious space, and are proud of the architecture and history that attracts visitors to the site. Sacredness does not readily cross cultural boundaries. What is viewed as sacred by one group, such as congregants, may be seen as culturally interesting by another visitor group. Given that some visitors may wish to engage in worship, Church authorities may need to determine when a request to participate in a service should be accepted as an expression of genuine interest and/or intention.

Developing sites of special significance requires the dissemination and sharing of both intellectual and practical contributions to meet those needs in a planned and stakeholder-driven approach. Traditional approaches to development emerged half a century ago with a focus on core competencies and the agreed understanding that open and fair competition would raise quality and assure reasonable profit margins. It is important to create awareness of services and products and map those to marketing practices.

Analysis and synthesis through primary research enable cleric and manager to grasp visitors’ and worshippers’ needs and develop audiences for sites. In the book, we present the importance of maintenance and plans for developing sites to accommodate factors in both internal and external environments that acknowledge the requirement to remain competitive.

How can religious tourism sites stay competitive?

The importance of networks, grappling with the wider community and perhaps establishing a wider, even global, reach, is appraised as important. In seeking to tap into resources traditionally not employed in managing religious and pilgrimage sites, we elevate the need for an enterprise culture.

Our book features great practices for supporting tourism to sites of worship and pilgrimage from China and Nepal through to Salt Lake City, Australia and diverse but important sites in England, Hungary, Spain, and Ireland. Emerging practices in festival and event management at these sites are coupled with new interpretation through the use of virtual reality technology. Emerging good practices for emulation come with sites that are now employing funding managers prepared to manage the risks of increased visitation against the pressures to conserve and protect the ancient sites at the centre of the visitor experience.

This post also appears on the University of Derby blog .

Managing Religious Tourism is now available from the CABI Bookshop.

You might also be interested in reading From too many to too few: the impact of COVID-19 on overtourism

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Religious tourism, a catalyst for cultural understanding

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PR No. : PR 16090

Under the title ‘Religious Heritage and Tourism,’ Utrech in the Netherlands hosted a 2-day UNWTO Conference on 5-7 October to underline the potential of this segment to promote the growth of the sector while fostering cultural understanding. The Conference was held in cooperation with the Cultural Heritage Agency of the Netherlands, the Museum Catharijneconvent, the Centre for Religious Art and Culture (Flanders) and the Dutch Future for Religious Heritage Program Future for Religious Heritage. 

“We suffer from deficits of different kind, being the lack of tolerance and understanding, a major one. Religious tourism is one of the driving forces to bring people from varied backgrounds together under a common cause: the admiration and protection of heritage of tangible and intangible nature,” said UNWTO Secretary-General, Taleb Rifai, at the inauguration of the event.

The issues of heritage conservation were a major topic of discussion, particularly in those cases where congestion constitutes a key challenge.

The Conference underlined the contribution of religious tourism to economic prosperity and the role of religious tourism as an added value to the offer of cities, villages and regions. In this respect, the event focused on developing methodologies to assess the social and economic impact of religious heritage tourism and strategies to develop these sites as authentic travel destinations. 

Other topics discussed included marketing strategies to improve access to information related to religious heritage tourism, the role of religious communities to promote religious heritage, the importance of investing in new technologies and capacity building and the role of historic commemorations in promoting religious tourism.

Additional information:

Website of the Conference

Programme of the event

Photos of the Event

UNWTO Media Officer Rut Gomez Sobrino

Tel: (+34) 91 567 81 60 / [email protected]

UNWTO Communications & Publications Programme

Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 / [email protected]

EBRD Communications Adviser Nibal Zgheib

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What Is Religious Tourism And What Are The Challenges It Is Facing?

Religious tourism, which is also known as faith tourism, is the type of tourism whereby people of faith travel individually or in groups for reasons related to religion or spirituality in their quest for meaning. It could be under pilgrimage, missionary, or leisure purposes. Practiced since the dawn of civilization, religious tourism one of the oldest forms of tourism. For religious travelers, it is not a vacation exactly but, a transformational journey during which, new insights are given, a deeper understanding is attained, new and old places in the heart are visited, blessings are received, healing takes place, and after this journey, life is seen with different eyes.

Pilgrims pay homage to the sacred places and their Gods by traveling around the world (or even if just in the country). These sacred or holy sites may include the place of birth or death of founders (or saints), or the place of their “calling” or spiritual awakening, or of their connection (visual or verbal) with the divine, to locations where miracles were performed or witnessed, or locations where a deity is said to have lived, or any site that is seen to have special spiritual powers. The religious tourists attach spiritual importance to these sites, which are commemorated with shrines or temples that devotees are encouraged to visit for their own spiritual benefit. These benefits would be:

•         to confirm, deepen or reflect upon their faith,
•         to be healed
•         or have their questions answered 

Due to these goals, religious travelers are known to be committed travelers. They tend to save up for their religious experiences. As a result, the religious tourism segment is known to be less sensitive to economic ups and downs than the overall tourism market.

Religious tourism includes many facets of the travel industry; for example:

•   Visit religious tourist attractions
•     Go for pilgrimages: Pilgrimage, as a part of religious tourism, is the act of moving from one place to another, often traveling through foreign lands; an ordered march of a group of people, usually with a religious connotation.
•   Monastery visits and guest stays
•   Faith-based cruises and Faith-based camps
•   Religious conventions and rallies
•   Leisure (fellowship) vacations

The most famous and most visited Religious Destinations are:

•   Vatican City, Italy
•   Western Wall, Jerusalem, Israel
•   Bodhi Gaya, Bodh, India
•   Karnak Temple complex, Egypt
•   Golden Temple, Amritsar
•   Notre Dame, Paris, France
•   Al-Haram Mosque, Mecca, Saudi Arabia
•   Basilica of Our Lady of Guadalupe, Mexico City
•   Tirupati Tirumala Devasthanams Temple, Andhra Pradesh, India
•   Kashi Vishwanath, Varanasi, India

Challenges faced by the management of Religious tourism are:

•   Poor infrastructure,
•   Hassling,
•   Heritage trafficking,
•   Limited community participation,
•   Cultural degradation, and
•   Lack of attention
• Religious tourism

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Please note you do not have access to teaching notes, religious tourism and sustainability: from devotion to spiritual experience *.

Tourism in the Mediterranean Sea

ISBN : 978-1-80043-901-6 , eISBN : 978-1-80043-900-9

Publication date: 1 March 2021

Beginning with a historical outline and the definition of tourism as a privileged opportunity for physical and spiritual renewal, the author deals with the question of how young people put themselves in touch with religion and spirituality. After 2012, Catholic pastoral has changed: not only devotional attention to the pilgrimages but also an overview of the resources constituted by sacred places as a tool for socioeconomic and cultural development of destinations. Religious tourism means an appropriate moment to let the body relax and to nourish the spirit: from this approach, the author shows examples of ‘ religious light tourism’ in Europe founded on an ecumenical approach and on sustainability. The effects are positive: for the offer, new jobs (guides, resorts, enogastronomic and folkloristic services); for the demand, a new way to preserve the beauty of creation for future generations, by offering emotional and not massive travels: Caminos, trekking and slow paths, in order to know local traditions and nature. Therefore, ‘religious light tourism’ is a champion of sustainability and responsible tourism because religious tourism is, usually, less affected by season's trends, social and economic crisis (but not in the present COVID-19!).

• Religious light tourism
• Sustainability
• Responsible tourism
• Spirituality

Cugini, A. (2021), "Religious tourism and Sustainability: From Devotion to Spiritual Experience * ", Grasso, F. and Sergi, B.S. (Ed.) Tourism in the Mediterranean Sea , Emerald Publishing Limited, Leeds, pp. 55-73. https://doi.org/10.1108/978-1-80043-900-920211006

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Religious tourism

Niche or mainstream?

Cite this chapter

• Fiete Seyer &
• Daniel Müller  

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Religious tourism has increasingly won in popularity in recent years. There is no general definition of religion; actually almost every religion has its slightly different explanation. The most represented religion groups are Christians, Islamists, Hindus, Buddhists and Jews. According to an American dictionary religion is defined as follows:

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6.5 References

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6.6 Recommended reading

Morpeth, N.D. & Raj, R. (2007),Religious Tourism and Pilgrimage Management: An International Perspective, Oxfordshire: CABI

World Religious Travel Association–WRTA(2008), URL: www.religioustravelassociation.com /

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Seyer, F., Müller, D. (2011). Religious tourism. In: Papathanassis, A. (eds) The Long Tail of Tourism. Gabler. https://doi.org/10.1007/978-3-8349-6231-7_6

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Religious Tourism Around the World

What is Religious Tourism?

Popularity of religious tourism.

• Gratitude and Confession: When people face a crisis in life, they tend to turn to the divine to get help. If they tide over their crises, they visit the shrine to thank the deity, god, or goddess for their divine intervention. Others may resort to religious tourism as a way to absolve themselves of their sins. They may believe that their problems are due to their sins and will visit a sacred site based on their belief to communicate with the divine and ask for forgiveness.
• Spiritual Salvation: In many societies, going on a pilgrimage is seen as a mark of piety. This belief is especially true among Hindus, who visit religious sites to accumulate religious merits while Buddhist go to a sacred place as it is considered the first step in attaining enlightenment. Many seniors embark on religious tourism when they want to make peace with themselves before their leave behind their mortal remains.
• Celebrate Religious Events: When people have the financial means, they visit a religious site to celebrate specific religious events. These events are mentioned in sacred tenets and during religious festivities, they are reenacted as a way to commemorate them.
• Communicate with Other Believers: Religious visits also give people a chance to meet and socialize with fellow believers. It helps the person reaffirm their religious beliefs in a modern environment.

Popular Places for Religious Tourism

Final Words

Category: Travel Industry

• Top 10 Pilgrimage and Religious Destinations of India

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