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The Ultimate Samoa Travel Guide

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Samoa is a place where piglets roam freely and everyone waves as you pass by. It is a country full of welcoming people, incredible beaches, and stunning waterfalls. Follow this Samoa travel guide to experience the first independent nation in the South Pacific and what is thought to be the birthplace of the tatau (tattoo). Samoa is composed of two large islands, Upolu and Savaii and both are packed with sites to explore.

Samoans are large, not only in stature but in the heart. The food is great and plentiful! The To-Sua Ocean Trench is one of the coolest natural land formations in the world. For these reasons and many more, Samoa is our favorite country in the South Pacific. So pack your flip-flops and bikini (or mankini), and get on your way to the beautiful island of Samoa!

Content and photographs provided by Yana Kogan and Timon .

Disclaimer: This post may contain affiliate links. If you make a purchase or booking through one of our links we may earn a small commission (don’t worry, it’s at no extra cost to you).

Visa to Visit Samoa

A visa is not required for most visitors for stays up to 60 days. You must have a return ticket or onward travel, and a passport valid for at least six months.

Language in Samoa

Samoan is the official national language; however, most people speak English as it is the first language taught in schools. Here are a few basic Samoan words:

• Hello – Malo or Talofa
• Thank you – Faafetai
• No – Leai
• Yes – Ioe
• Please – Faamolemole

Culture in Samoa

Samoan culture is rich and proud of its Polynesian roots. Many people still reside in remote villages and live off the land and sea. The traditional houses are called “fales”. They are open-air bungalows and are the standard for beachside accommodation.

Fia Fia shows are a great way to experience Samoan culture. The show usually includes dancing, singing, and a fire show. Sunday is church and family day, with most shops closed and buses not operating. Unless you’re traveling by rental car or scooter, you can expect to stay at the same place Saturday and Sunday night. “Sunday umu” is food cooked on hot stones on the earth and is usually shared with friends and family.

Tattoos, or “tatau” in Samoan, are believed to have originated in Samoa. The tatau is still used today as a sign of responsibility towards family and loved ones. A Pe’a is the traditional male tattoo that covers from the waist to the top of the knee. This very painful process takes many weeks to complete.

If a Samoan man starts the process of Pe’a and is unable to fully finish the tatau, it is shameful to himself, his family, and his village. The traditional female tatau is called the malu. It starts from the top of the thigh to the knee and is a much lighter ordeal, usually just taking an afternoon to finish.

Tourism in Samoa

The tourism infrastructure is great in Samoa. It is fairly easy to get around both islands independently. However, with every stop – whether it is a waterfall, natural landmark, or beach – payment is required. This is because all of the land is owned by villages and the local people. The fees help support the local families and communities.

While all tourist locations cost money, the majority are only 5 Tala ($2 USD) for entry. If the price seems absorbent, you may want to try bargaining.

Best Time to Visit Samoa

The best time to visit Samoa is during the dry season between May and October. The rainy season is between February and April. December holidays see a huge influx of Aussie and Kiwi tourists.

Samoa is very hot and humid year-round, with high temperatures continuing into the night.

Currency in Samoa

The national currency in Samoa is the Tala. ATMs are not widely available, so be sure to take out enough cash in Apia or Salelologa. In 2021, the Tala was valued at:

• $1 USD = $2.58 Tala (WST)
• €1 = $2.9 Tala (WST)
• $1 AUD = $1.86 Tala (WST)
• $1 NZD = $1.8 Tala (WST)

Food in Samoa

Traditional Umu is common on Sundays when a fire is set outside on top of stones. Food is wrapped in palm leaves and covered with hot stones and banana leaves to steam/cook. Typical Umu consists of palusami, a taro leaf with coconut cream and onions, roasted taro, fish, and at times pork or octopus. Coconut cream sauce is common in most or all dishes.

In Upolu, there are many roadside BBQ stands offering chicken or ribs. Fried chicken and Chinese takeaway are also common in Apia. Savaii is more remote and with less food availability. Food is more basic and simple (rice, taro, vegetables).

Samoans also do not eat lunch. Fales will cook lunch for an extra price, but it is common that restaurants are not open during these times. We commonly would eat snacks and fruit, or have a light lunch from a local store.

Average Prices

Typical prices for various food and drink items in Samoa are as follows:

• BBQ $8 – $10 Tala ($3 – $4 USD)
• Vailima beer $6 Tala  ($2.25 USD)
• Wine $15 – $30 Tala ($6 – $12 USD)
• Spirits $35 Tala 1L of rum ($14 USD)
• Fale $60 – $70 Tala (incl breakfast and dinner) ($25 USD)

Transportation in Samoa

Local bus transport is a great way to get around Upolu. Buses originate in Apia and run throughout the day. Some locations (i.e. Lalomanu) have the last bus mid-day (2 pm), so you’ll need to plan accordingly. Only one bus operates on Sunday to the ferry terminal and back. Bus fares originating in Apia cost around $1.50 Tala locally, $4.50 to the airport, and up to $7.50 Tala to Lalomanu.

A taxi costs $5 locally within Apia and $60 Tala to the airport.

There are two ferries between Savaii and Upolu that depart several times each day. Sundays have reduced ferry departures. Times often change, so inquire at the visitor center in Apia for an updated schedule. The ferry costs $12 Tala per person.

Moto Rentals

Moto Samoa  rents scooters for around $60 Tala per day. They are available in both Upolu and Savaii for pickup/dropoff.

Several car companies in Upolu are available for $90/day Tala for weekly rentals and from $120/day Tala for daily rentals.

Hitchhiking

Hitching rides are very easy and accepted among locals. If you’re standing on the side of the road, locals may slow down and honk to see if you are going in the same direction. Wave cars down to ask for a ride. It is common to give them the same as the bus fare, but they often will decline the gesture.

American Samoa

The Samoa Shipping Company has a ferry between Apia and Pago Pago that departs once a week. The journey takes seven hours and costs $75 USD. However, when we were there the ferry was under maintenance for over four weeks. We heard that was a common occurrence.

With less time on the islands, it is safer to book one of the daily flights that leave from Apia to Pago Pago, American Samoa. Polynesian Air and Talofa Air fly several times a day for a $150 USD return.

Accommodation in Samoa

Beach fales are open-air bungalows and are the typical accommodation in Samoa. Waking up to the sound of the waves is a beautiful experience. However, it is not for everyone. With very heavy rain it could potentially be a very uncomfortable night. Many offer tarps, just in case.

There are some closed fales as well as proper hotel rooms in the larger towns. It is also possible to stay in Apia and take the bus or taxi for day trips around the island, but we recommend staying in fales. Most fales include dinner and breakfast in their prices.

Recommended Budget Places to Stay in Samoa:

• Insel Fehmarn Hotel in Apia is a good choice if you’re on a budget
• Taufua Beach Fales  in Lalomanu. Breakfast and dinner are included, and we recommend staying on the weekend to enjoy an amazing Sunday Umu lunch feast
• Namua Island Beach Fales is a perfect beach getaway on a small private island with transfers, breakfast and dinner included.
• Lauiula Beach Fales  in Lano, Savaii is reasonably priced and includes breakfast and dinner
• Tailua Beach Fales  in Manase, Savaii is reasonably priced and includes breakfast and dinner
• Falealupo Beach Fales  in Falealupo, Savaii is reasonably priced and includes breakfast and dinner
• Satuiatua Beach Resort  in Satuiatua, Savaii is reasonably priced and includes breakfast and dinner

Safety in Samoa

Samoa is a very safe country to visit. As with traveling anywhere, it is best to care for your belongings. We heard a couple of stories of theft; however, for the most part, there are no issues related to safety in Samoa.

While walking, running, or driving a scooter, dogs are known to be aggressive and can bite. This is the number one reason for injuries in Samoa. It is good to carry a small stick to intimidate groups of barking dogs, as some will get very close and appear as though they may bite you.

We felt very safe while in Samoa, even while sleeping with our belongings at an open-air beach fale. If you are worried about staying at beach fales, we recommend buying a  travel security cable  and locking your bag to the fale posts.

Top Places to Visit on Upolu Island

If visiting for one week, it is best to stay on the main island of Upolu. It has the most well-known attractions and seven days will be enough to see them all without feeling rushed. These were our favorite places to visit:

To-Sua Ocean Trench

This is the absolute number one reason to visit Samoa. The ocean trench is more of a sinkhole with stairs leading down to this amazing natural wonder.

It is better for jumping/swimming during high tide, but if you are courageous enough to swim through the cave out to the beach, ONLY attempt this at low tide. Unfortunately, there have been fatalities here, so be careful if you swim out.

Cost: $20 Tala

Lalomanu Beach

The best beach in Samoa and one of our favorites in the South Pacific. Easily reachable from Apia, come for the day or stay in one of the local beach fales.

Fuipisia Waterfall

One of the most picturesque falls in Samoa.

Cost: $10 Tala

Namua Island

This private island is like an escape to paradise. You can enjoy the beautiful beach for a day trip, or stay the night. At low tide, you can walk around the entire island, which has a dramatic and rocky coastline.

Cost is $40 Tala for a day trip or $120 Tala overnight including breakfast, dinner, and boat transfers.

Sopo’aga Falls

Only a short walk from the car park leads you to the viewpoint of this massive waterfall.

Cost: $5 Tala

Togitogiga Falls

These small cascading waterfalls are amazingly picturesque. There is a 16-foot jump into a large swimming hole over the bottom falls. It’s a great spot for swimming.

Apia Cultural Village

Every Tuesday, Wednesday, and Thursday at 10:30 am, there is a free cultural show and lunch here. There are several stations of traditional craftsmen and workers. And unlike some tourist traps, they actually work there every day, not just for the show.

The highlight was watching local Samoans get traditional tatau. We cannot stress how awesome this experience was. If you are in Apia mid-week do not miss this show!

Cost: Donation-based

Other Places to Visit

• Apia fish market
• Papapapaitai Falls (free)
• Papase’ea Sliding Rock ($5 Tala)
• Giant Clam Observatory ($10 Tala)
• Cape Nouato’i coastal walk
• Manono Island
• Piula Cave Pool ($5 Tala)

Top Places to Visit on Savaii Island

Savaii is larger and more rugged than Upolu, yet with fewer sights. The road encircles the island and passes small villages and untouched coastline. Much of the island is undeveloped land. If you enjoy cycling or want to try something different, rent a mountain bike from Outdoor Samoa and cycle the entire island in one week.

Below are our favorite and recommended places to see in Savaii.

Afu Aau Falls

The best falls in Savaii are also perfect for an afternoon swim on a hot day. Surrounded by lush jungle, these falls are only .6 miles off the main road near the village of Vailoa.

Alofaaga Blowholes

This rocky coastline near the village of Taga is defined by the rock formations and lava tubes. There are multiple blowholes and the main blowhole is one of the largest in the world. Water rockets up through the blowhole over 100 feet high. It is best to see during mid or high tide.

Saleaula Lava Fields and the Lava Church

This old church was directly in the path of the lava flow from the massive eruption of Mt Matavanu in 1905. You can explore the lava field and the church, and see where the lava field ends into the ocean.

Manase Beach

This popular beach is the closest Savaii has to a “resort town.” There are six beach resorts all located side by side along the beach. We went to each resort to compare and some do not have an actual beach, but more of a retaining wall with stair access to water.

We recommend Tailua Beach Fales , which has beach access in front of the nice fales.

Falealupo Beach

Located on the west end of Savaii, Falealupo is the best beach in Savaii. It is great for swimming and a very good site for snorkeling. The area is beautiful with a long white sand beach, palm tree-lined road, and a nearby abandoned church.

Snorkel at Satuiatua Beach

While the beach is nothing to brag about, Satuiatua Beach Resort is a charming resort with a massive banyan tree and treehouse in the center of the property (with a cool swing too). The massive fales are somewhat like an open-air cottage and the food is excellent.

But the real reason to make this a stop is for the snorkeling. Just next to the property is a marine reserve and the coral is absolutely breathtaking and thriving in this area. It was some of the best snorkeling we have seen anywhere in the world.

Should You Visit Samoa?

While Samoa is not likely the closest or easiest place for many to get to, this country is one of our favorites in our years of traveling. The culture is unique, the food is great, and the beaches are very accessible.

In addition to everything we loved about Samoa, it was surprisingly more budget-friendly than we expected. Almost always the cost of a fale included breakfast and dinner, so our accommodation was the majority of our expenses for the duration of our stay.

We absolutely recommend going to Samoa, our favorite country in the South Pacific.

That’s It – we hope you have an amazing visit to the Cradle of Polynesia, Samoa!

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About the Author:

Yana & Timon met at college in Boston, Massachusetts. After graduating, they started their professional careers. They moved to San Francisco in 2010, a city they loved living in for nearly six years. After working and saving up money for several years, they quit their jobs and set off on an adventure of a lifetime. They started living a nomadic lifestyle in December 2015 and have not looked back since.

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Introducing Samoa

About samoa.

• Images of Samoa
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• Weather & geography
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• Travel to Samoa
• Where to stay

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• Things to see & do
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Samoa travel guide

Samoa offers visitors the chance to experience Polynesia at its most authentic. The capital, Apia, lies on the beautiful north coast of Upolu, the largest and most populous of the country's nine islands.

In the Aleipata district, waterfalls and white-sand beaches dominate the landscape. A 65km (40 mile) drive from Apia leads to the Falefa Falls, Mafa Pass and the Fuipisia Falls. Indeed, Samoa's natural attributes have an intoxicating effect on first-time visitors – islands' teeming jungles, mighty waterfalls and stunning sea have won many a tourist's heart. Thankfully, there are no colossal resorts to mar this landscape, while the locals are humble and welcoming. For the closest thing there is to earthly bliss, head to Savai'i, a veritable land before time, only a stone's throw from the relative civilisation of Apia.

The fa'a Samoa (the Samoan way) is arguably the most vibrant living culture in Polynesia, with a heritage that dates back 2,000 years. Only a small nation, Samoa is nevertheless the heart of Polynesia both culturally and, indeed, geographically. Compared to almost any other Pacific island, its hangs on staunchly to the traditional Polynesian way of life. Efforts by 19th-century missionaries sought to challenge the time-worn ways of the Samoans, to little effect. Ruled by both Germany and New Zealand in the 20th century, Samoa gained independence in 1962.

The Scottish poet and novelist, Robert Louis Stevenson, spent his final five years living on the island – his tomb on Mount Vaea is visible from the lawn of his house, now a museum. That Samoa must have influenced Stevenson's most famous book, Treasure Island, hardly needs saying. Samoa is as isolated as it is enticing, much-loved of the adventurous and with a rich, precious culture to boot. There are few destinations as unique as this one.

2,831 sq km (1,093 sq miles).

194,523 (UN estimate 2016).

69.9 per sq km.

Tuiatua Tupua Tamasese Efi since 2007.

Prime Minister Tuila'epa Sailele Malielegaoi since 1998.

Travel Advice

Before you travel .

No travel can be guaranteed safe. Read all the advice in this guide and any specific travel advice that applies to you: 

• women travellers  
• disabled travellers  
• LGBT+ travellers  
• solo and independent travel  
• volunteering and adventure travel  

Travel insurance 

If you choose to travel, research your destinations and get appropriate travel insurance . Insurance should cover your itinerary, planned activities and expenses in an emergency. 

About FCDO travel advice

The Foreign, Commonwealth & Development Office ( FCDO ) provides advice about risks of travel to help British nationals make informed decisions. Find out more about FCDO travel advice .

Follow and contact FCDO travel on Twitter , Facebook and Instagram . You can also sign up to get email notifications when this advice is updated. 

This advice reflects the UK government’s understanding of current rules for people travelling on a full ‘British citizen’ passport from the UK, for the most common types of travel. 

The authorities in Samoa set and enforce entry rules. If you’re not sure how these requirements apply to you, contact the Samoan High Commission in Brussels . 

COVID-19 rules 

There are no COVID-19 testing or vaccination requirements for travellers entering Samoa. 

The authorities ask that you wear a face mask on arrival and identify yourself to border officials if you have any COVID symptoms. 

Passport validity requirements 

To enter Samoa, your passport must have an ‘expiry date’ at least 6 months after the date you arrive. Check with your travel provider that your passport and other travel documents meet requirements. Renew your passport if you need to.  

You will be denied entry if you do not have a valid travel document or try to use a passport that has been reported lost or stolen. 

Visa requirements 

You can visit Samoa without a visa for up to 60 days. Border officials will issue a free visitor permit or business visitor permit using your arrival card. You may need to show: 

• an onward or return ticket 
• sufficient funds – a bank statement is acceptable evidence 
• confirmed accommodation such as a hotel booking or letter of invitation 

To stay longer than 60 days, or for work, study or other reasons, apply for a Samoan entry permit . 

Vaccine requirements 

To enter Samoa, you must have a certificate to prove you’ve had a yellow fever vaccination if you’re coming from a country listed as a transmission risk .  

For full details about medical entry requirements and recommended vaccinations, see TravelHealthPro’s Samoa guide .  

Departure tax for flights to American Samoa  

If you are flying from Samoa to American Samoa, you must pay a departure tax of 40 Samoan tala.  

Customs rules 

There are strict regulations covering the import of firearms, plant and animal products, pets and recreational drugs. You must declare anything that may be prohibited or subject to tax or duty. 

Taking money into Samoa 

Declare cash or travellers cheques if the value is 20,000 talas or more. You will get a certified declaration to show you brought it with you.  

Terrorism  

There is a high threat of terrorist attack globally affecting UK interests and British nationals, including from groups and individuals who view the UK and British nationals as targets. Stay aware of your surroundings at all times.      

UK Counter Terrorism Policing has information and advice on staying safe abroad and what to do in the event of a terrorist attack. Find out how to reduce your risk from terrorism while abroad . 

Terrorism in Samoa 

Although there’s no recent history of terrorism in Samoa, attacks cannot be ruled out. 

The level of serious crime is low, and incidents of petty theft are uncommon and opportunistic.   

Do not leave your belongings unattended. Use hotel safes or deposit boxes for passports and valuables. 

Laws and cultural differences  

Dress code .

Local communities expect you to dress modestly when visiting towns and villages. Swimwear is acceptable on the beach or by streams and waterfalls, but anywhere else it is likely to receive negative attention. 

Mobile phone coverage 

Phone coverage in rural areas and outlying islands can be limited or non-existent. Many UK mobile phones do not work, as your provider may not have an international roaming agreement in Samoa.  

You can buy Vodafone and Digicel SIM cards at the airport and at convenience stores and supermarkets. You must register your SIM card if you buy it locally. 

Alcohol laws and bans 

It is illegal to drink alcohol in public except at bars or restaurants. The legal drinking age is 21. 

Illegal drugs and prison sentences 

Possession of illegal drugs carries a possible 14-year prison sentence. 

LGBT+ travellers 

Same-sex sexual activity is illegal in Samoa and same-sex marriage is not recognised. Showing affection in public is likely to receive negative attention.  

Read more advice for LGBT+ travellers . 

Outdoor activities and adventure tourism  

Swimming and surfing safety .

Samoa’s tides can produce powerful currents in ocean lagoons. Take local advice before swimming. There have been fatal accidents at popular beaches.  

Many waves break directly on to reefs and the currents can be harsh. Take local advice before surfing.  

For more advice, see water safety on holiday from the Royal Life Saving Society. 

Scuba diving 

Dive companies and tour operators may have limited resources and do not always observe safety and maintenance standards.  

Check that your travel insurance covers you and see if the policy has conditions – for example, using a qualified instructor.  

Ask the dive operator about the safety procedures they use. If you’re not satisfied, use a different provider. 

Stray dogs 

Stray dogs are common in Apia and in many villages. They can become aggressive if you approach them or if they feel threatened. There have been cases of attacks by dogs. Keep your distance when cycling or walking. 

Transport risks  

Road travel  .

If you are planning to drive in Samoa, see information on driving abroad .  

To drive in Samoa, you must buy a temporary driving permit, which requires your UK driving licence. Car rental companies will help you with this. You can use the permit for up to 90 days a year. To drive for a longer period, you must get a Samoan driving licence. 

The speed limit is 40kmph in towns and villages and 56kmph outside. If you have an accident, you must report it to the police within 24 hours. When driving near villages watch for children and animals on the roads. Avoid driving at night as roads are poorly lit and any hazards make driving very dangerous. 

Extreme weather and natural disasters 

Find out what you can do to prepare for and respond to extreme weather and natural hazards . 

Earthquakes and tsunamis 

Samoa is part of the Pacific Ring of Fire, an active zone where earthquakes and tremors are a constant risk. The last major earthquake was in 2009.  

The US Federal Emergency Management Agency website has advice about what to do before, during and after an earthquake and resulting tsunamis . 

Tropical cyclones 

The tropical cyclone season normally runs from November to the end of April, but most rain falls from December to March. Higher rainfall inland can cause flooding. Monitor local and international weather updates from the World Meteorological Organization , the Samoa Meteorology Division or the Fiji Meteorological Service .   

Before you travel check that: 

your destination can provide the healthcare you may need 

you have appropriate travel insurance for local treatment or unexpected medical evacuation  

This is particularly important if you have a health condition or are pregnant. 

Emergency medical number 

Call 911 and ask for an ambulance. 

Contact your insurance company quickly if you’re referred to a medical facility for treatment. 

Vaccine recommendations and health risks 

At least 8 weeks before your trip:  

• check the latest vaccine recommendations for Samoa  
• see where to get vaccines and whether you have to pay on the NHS travel vaccinations page   

 Go to TravelHealthPro to see what health risks you’ll face in Samoa , including:  

• Zika virus 

Medication 

The legal status and regulation of some medicines prescribed or bought in the UK can be different in other countries. 

Read best practice when travelling with medicines on TravelHealthPro . 

The NHS has information on whether you can take your medicine abroad . 

Healthcare facilities in Samoa 

If you have a medical emergency, evacuation to Australia, New Zealand or Hawaii is likely to be the only option for treatment.  

Make sure you have adequate travel health insurance and accessible funds to cover the cost of any medical treatment abroad and repatriation. 

Travel and mental health 

Read FCDO guidance on travel and mental health . There is also mental health guidance on TravelHealthPro . 

The Foreign, Commonwealth & Development Office ( FCDO ) cannot provide tailored advice for individual trips. Read this travel advice and carry out your own research before deciding whether to travel. 

Emergency services in Samoa 

Telephone: 911 (ambulance, fire, police) 

Contact your travel provider and insurer 

Contact your travel provider and your insurer if you are involved in a serious incident or emergency abroad. They will tell you if they can help and what you need to do. 

Refunds and changes to travel 

For refunds or changes to travel, contact your travel provider. You may also be able to make a claim through insurance. However, insurers usually require you to talk to your travel provider first. 

Find out more about changing or cancelling travel plans , including: 

• where to get advice if you are in a dispute with a provider 
• how to access previous versions of travel advice to support a claim 

Support from FCDO  

FCDO has guidance on staying safe and what to do if you need help or support abroad, including: 

• finding English-speaking lawyers in Samoa  
• getting help if you’re a  victim of crime   
• what to do if you’re  in hospital   
• if you’re affected by a crisis , such as a terrorist attack 

Contacting FCDO  

Follow and contact FCDO travel on Twitter , Facebook and Instagram . You can also sign up to get email notifications when this travel advice is updated. 

You can also contact FCDO online . 

Help abroad in an emergency 

If you are in Samoa and you need emergency help from the UK government, contact the British High Commission in Wellington who provide help for British nationals in Samoa.  

If you’re in Samoa and you need emergency help urgently (for example, you’ve been attacked, arrested or someone has died), call +64 (0) 4 924 2888.  

FCDO in London 

You can call FCDO in London if you need urgent help because something has happened to a friend or relative abroad. 

Telephone: 020 7008 5000 (24 hours) 

Find out about call charges  

Book a Hotel

© Columbus Travel Media Ltd. All rights reserved 2024

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10 Best Sightseeing Tours in Samoa 😎 [2024]

The top sightseeing tours of samoa.

You don’t need to bother with visitor driving licenses or negotiate the non-existent schedules of the public buses. Join a sightseeing tour to get more out of Samoa ! That way, you’ll learn about the fascinating history behind the sights, see cultural demonstrations, try local cuisine, get insights that few other tourists learn, and so much more! The islands of Upolu and Savai’i both have guided sightseeing tours taking you to the highlights, from half-day tours to multi-day adventures. Discover the best in this list of sightseeing tours in Samoa!

1. Tai’s Native Experience

It couldn’t get more authentic than joining a Samoan high chief, Tai, for a tour around his native homeland. Not only will you get the endearing perspective of Samoa’s main island, Upolu , from a local but full-day tours such as the “ Namu’a Turtle Island and Eastern Upolu Tour ” take you to the places you’ve no doubt heard of to, more intriguingly, those you haven’t. Of course, the famous swimming hole To Sua Ocean Trench is on the list, while the lesser-visited Vavau Beach with its islands jutting from the lagoon is a real highlight. Take your swimwear and snorkelling gear because you won’t want to miss the opportunity to swim with turtles from Namu’a Island .

Inclusions with Tai’s Native Experience are lunch on Namu’a Island, accommodation pick-up from Apia, and bottled water. Alternatively, check out Tai’s other full-day tour of Apia , the waterfalls and museums of the Cross Island Road and the Piula Cave Pool .

2. Tour Samoa

Get a personalised experience complete with a traditional Samoan lunch prepared right before your eyes with Tour Samoa . Your local guide is very knowledgeable not just about the sights of Samoa but culture, society, politics, or whatever you’d like to discuss.

On the “ Full-Day Island Tour of Apia, Upolu and Samoa “, enjoy a highlights tour of the capital Apia , visiting the markets and picking up supplies for lunch. You’ll then venture across the Cross Island Road with a tour of the Robert Louis Stevenson Museum , as well as some smaller-ticket items, such as the fascinating yet breathtaking Baha’i Temple . You’ll stop by a number of waterfalls and the To Sua Ocean Trench if you’re keen. Additionally, you’ll stop at one of Upolu ‘s stunning south coast beaches where your private chef will prepare a Samoan lunch.

Inclusions are lunch, bottled water and entry fees to the planned stops on the itinerary. Any other stops that you want to do may incur entry fees as per Samoan customs . Check out Tour Samoa’s other tours, such as a Half-Day Upolu Tour and a Private Apia Shore Excursion for cruise ship passengers .

3. Intrepid Travel

For a complete adventure holiday incorporating both the islands of Upolu and Savai’i , choose this multi-day sightseeing tour with Intrepid Travel . Their “ Samoa Adventure ” tour treats small groups of up to 12 travellers to eight days of breathtaking beaches, stunning swimming holes, and curious culture. Almost all meals are included in the tour, as are airport transfers, transport, accommodation in hotels, villas and beach fales, and entry fees to some of Samoa’s top sights that are no doubt on your bucket list.

4. Samoan Island Adventures

Specialising in off-the-beaten-track tours on Upolu , as well as jam-packed itineraries providing real bang for your buck, Samoan Island Adventures is a good go-to for day tours of Samoa. Their most popular tour is “ The Pristine Waters of Upolu ” and it’s no wonder with many of Samoa’s bucket list experiences being on the agenda: Piula Cave Pool , Lalomanu Beach , Papapapatai Waterfall and To Sua Ocean Trench . You’ll also admire or even swim at a couple of lesser-known waterfalls.

Included are Apia transfers, water refills (BYO bottle), fresh fruit, sandwiches for lunch and all of the attraction entry fees. For alternative tours, check out their Volcanic Crater Lake Hike and Swim , National Park Lava Cliffs and Black Sand Beach , and their shore excursion, The Jewels of Eastern Upolu , the latter outlined in the 5 Best Shore Excursions in Samoa .

5. Sunshine Samoa Tours

Whatever you want to do and whatever you want to see, chances are Silu from Sunshine Samoa Tours can make it happen. Offering personalised tours of Upolu and Savai’i , Sunshine Samoa Tours is a very flexible and affordable tour company that can plan itineraries ranging from half days to multiple days! You can even add Manono Island to the itinerary if you want to. Along the way, you’ll receive down-to-earth yet engaging commentary from your knowledgeable guide who will teach you more about the Samoan culture and history, resulting in a very fulfilling experience.

6. Savai’i Tours

For sightseeing tours of the lesser-visited Savai’i , choose the on-island operator Savai’i Tours . Your guide, Nu’u, can organise the ideal personalised tour to see the sights you’re most interested in. There are half-day and full-day options, with a popular run being along the south coast to check out the famous Alofaaga Blowholes , as well as the serene swimming spot of the Afu Aau Waterfall . Savai’i Tours also works with  Va-i-Moana Seaside Lodge , should you want to take an island trip or a koko Samoa plantation tour from this popular accommodation. Find out more about the latter in the 10 Best Foodie Experiences in Samoa . Otherwise, pick-ups at Salelologa Wharf are included.

7. Samoa Scenic

Boasting one of the most extensive lists of sightseeing tours in Samoa, including tours of Upolu, Savai’i and even American Samoa , Samoa Scenic is sure to have the experience to suit. The most popular is the “Aleipata Districts Waterfalls and To Sua Ocean Trench” tour, taking you on an alternative road from Apia along the scenic Le Mafa Pass down to the famous To Sua Ocean Trench . After a swim, you’ll stop for lunch at one of the beach fales of the popular Lalomanu Beach before making a return trip across the Cross Island Road to Apia, stopping at Papapapaitai Falls and the Baha’i Temple .

Tours include all attraction entry fees, accommodation transfers (extra cost outside of Apia), and a barbecue lunch with fresh bread, salad and fruit. Check out more tours from Samoa Scenic listed in the 10 Best Day Tours of Savai’i , 5 Best Day Tours of Apia  and 10 Island Day Trips & Island-Hopping Tours in Samoa .

8. Tropical Tours

Among a unique menu of waterfall abseiling tours and SUP tours , Tropical Tours also offers half-day and full-day sightseeing tours exploring the island of Upolu . While a full-day tour to the To Sua Ocean Trench is unsurprisingly the most popular option, we personally get more excited about their “Waterfall Tour”. This impressive tour not only takes you to highlights like Sopoaga Falls but to waterfalls that hardly any other tour is going to, such as Fuipisia Falls , Falefa Falls , Togitogiga Falls  and Sauniatu Falls – pretty much the majority of the  10 Best Waterfalls in Samoa !

9. Rainforest Runaway Ecotours

Laidback, authentic and extremely knowledgeable, Rainforest Runaway Ecotours offers an excellent alternative day tour of Upolu . Join Manu for a day of doing your style of adventure, whether it’s snorkelling from the boat, hiking to volcanic crater lakes or the usual island tiki tour with stops at the bucket list To Sua to the more adventurous waterfalls to visit. You’re also in safe hands, as your tour guide is trained in senior first aid, while his knowledge of the local culture, flora and fauna helps you get much more out of the sights you’re visiting.

For more nature-focused tours, take a look at the 10 Best Eco Tours in Samoa .

10. Saletoga Sands Resort

Several of Samoa’s resorts offer their own in-house sightseeing tours, making it impossibly easy to explore the islands. For example, Saletoga Sands Resort & Spa offers a different tour for each day of the week, such as the Tuesday full-day tour taking in the sights of the Cross Island Road on the way to Apia . Visit the Robert Louis Stevenson Museum , stop by the Tiapapata Art Centre and visit various magnificent churches from the Baha’i Temple to Apia’s Immaculate Conception Cathedral . The tour also allows you time to explore the famous Fugalei Market – a cultural must-do! Check out more tours of Apia in the 5 Best Day Tours of Apia .

More About the Best Sightseeing Tours in Samoa

Now that you have discovered the best sightseeing tours in Samoa, check out different types of tours in the below articles:

• 10 Island Day Trips & Island-Hopping Tours in Samoa
• 10 Best Day Tours of Samoa
• 10 Best Guided Tours in Samoa

Finally, check out all of Samoa’s sights and activities in our epic  101 Best Things to Do in Samoa: The Ultimate List .

This article was reviewed and published by Laura, editor-in-chief and co-founder of Samoa Pocket Guide. Since arriving solo in the South Pacific over 10 years ago with nothing but a backpack and a background in journalism, her mission has been to show the world how easy (and awesome) it is to explore a paradise such as Samoa. She knows the islands inside out and loves sharing tips on how best to experience Upolu and Savai’i’s must-dos and hidden gems. Laura is also the editor of several other South Pacific travel guides.

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Samoa Tourism industry on the right path to recovery

As the year 2024 draws near, it is heartening to reflect on the progress that Samoa has made in the tourism industry. The past year, 2023, has been a period of significant achievement, as the country has worked tirelessly to overcome the challenges brought about by the COVID-19 pandemic.

Despite the obstacles, Samoa has made great strides in boosting its tourism sector, which is a vital part of the nation's economy. Thanks to the government's efforts and the hard work of industry professionals, Samoa is well on its way to recovery.

In 2023, the Industry has seen several notable accomplishments and has successfully implemented a range of measures aimed at ensuring the safety of tourists and locals alike. These measures have included enhanced health and safety protocols, as well as initiatives to promote sustainable tourism practices.

Furthermore, Samoa has made significant progress in improving the quality of its tourism offerings. From upgrading infrastructure and facilities to offering new and innovative experiences, that demonstrated the country’s commitment to providing visitors with an unforgettable experience.

Overall, it seems that Samoa's tourism industry is thriving and set to continue growing in the new year. There are exciting events planned, such as the Commonwealth Heads of Government Minister's Meeting in October, which is expected to bring in thousands of delegates, including King Charles III of the United Kingdom and the 14 other Commonwealth realms.

Additionally, the Samoa Tourism Exchange in April will be the largest annual B2B event for the travel and hospitality industry. With these events and continued investment and support, Samoa will likely see a boost in tourism arrivals and continue to be a top destination for travelers from around the world. 

From all of us at Samoa Tourism, we wish you all a joyful festive season and a year filled with success and happiness.

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