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KENYA TOURIST BOARD

Country: Kenya

Website: http://www.magicalkenya.com

To support and serve the tourism industry through marketing Kenya`s unique physical and nonphysical attractions with diligence, dedication and professionalism for the benefit of all stakeholders.

Kenya's tourism board is launching a partnership with TikTok

Kenya Tourism Board said it is keen to ensure MagicalKenya remains top of mind among consumers. Image:  Unsplash/Redcharlie

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Stay up to date:.

• Kenya’s tourism board on announced a partnership with the short-form video platform TikTok.
• The strategy is to retool traditional marketing strategies to raise its tourism appeal.
• South Africa, the main luxury tourist destination in Africa, is also gearing up to host African and overseas exhibitors during Africa Travel Week 2022.

Kenya is turning to a global youth audience to showcase the eighth natural wonder of the world—the great wildebeest migration—as Africa goes all out to ramp up international tourism numbers .

The east African country’s tourism board on Aug. 24 announced a partnership with the short-form video platform TikTok, as the Kenyan government leads Africa in retooling traditional marketing strategies to raise its tourism appeal .

“Together with TikTok, we can engage the world with content and experiences from any part of the country and drive more awareness of our country and wildlife, especially during this time when travel is limited with the aim of curbing the spread of the virus,” said Betty Radier, Chief Executive Officer of the Kenya Tourism Board.

The Latest UN World Tourism Organisation recovery tracker shows International arrivals to Africa have dropped by 81% since January on the back of uncertainty surrounding the pandemic and low consumer confidence.

A number of African countries are seeking to overturn those fears by rolling out major educational and investment campaigns to build the confidence of global travelers and once again lock in multi-billion US dollar tourism receipts.

Kenya Tourism Board said it is keen to ensure MagicalKenya remains top of mind among consumers by showcasing the country’s rich and diverse wildlife offerings. Through a collaboration with the International Fund for Animal Welfare, and Conservation International, the four-day campaign beamed from Masai Mara National Park starting Aug. 25, will also create awareness around biodiversity conservation and wildlife protection.

Kenya Tourism Board is positioning the country as a luxury travel destination to boost tourist footfall during the pandemic

Also this week, the east African country said it had begun a marketing strategy to position Kenya as a luxury destination in several key markets when it received 15 guests from the US on a $125,000 per person, 12-day luxury tour to four iconic African destinations.

Kenya’s Tourism and Wildlife cabinet secretary Najib Balala, who welcomed the tourists on the inaugural Roar Africa and Emirates Executive Private Jet Safari, said a focus on luxury tourism was crucial for a sustained recovery following Covid-19 related setbacks in the travel industry.

“The visit by this high-level delegation is testament to the fact that Kenya is a consideration to the niche luxury traveler who is attracted to specific experiences and offerings. Our goal is to build on this as we work towards expanding into different market segments in the short and long term,” Balala said in a statement.

The trip christened ‘Greatest Safari on Earth’ and organized by travel company Roar Africa and airline Emirates will see the high profile tourists experience the Great Wildebeest Migration in Kenya, watch Gorillas in Rwanda, visit the Victoria Falls in Zimbabwe and experience the pristine wilderness of the Okavango Delta in Botswana.

New World Wealth in its Africa Wealth Report 2021, ranks the Maasai Mara in Kenya, the Okavango Swamps in Botswana and Gorilla safaris in the Virunga Mountains in Rwanda among Africa’s top luxury tourist destinations.

The latest Allied Market Research predicted that the global luxury tourism market will reach $1.2 trillion by 2027 . It is not clear to what extent Covid-19 could derail that, however. According to New World Wealth, the luxury hotel sector “is one of the most important sectors in Africa as it brings a large amount of forex spending into the continent.”

South Africa, the main luxury tourist destination in Africa, is gearing up to host African and overseas exhibitors during Africa Travel Week 2022, slated for April next year. The conference is part of wider efforts to spark a post-COVID resurgence in travel on the continent.

Cape Town, a major luxury tourist destination in South Africa will play host to the conference. The event will showcase current tourism investments across the continent including in health and safety protocols geared to welcoming international visitors and renewed partnerships with local and international organizations to reignite tourism to the continent.

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“Africa Travel Week is the perfect platform for us to showcase, to the international market, how our tourism sector has adapted to the times and improved on our already world-class offerings,” said Cape Town’s Executive Mayor, Dan Plato in a statement.

With elections taking place in more than 20 African countries in 2019, the world’s youngest continent is facing a new era.

Held under the theme 'Shaping Inclusive Growth and Shared Futures in the Fourth Industrial Revolution' the 28th World Economic Forum on Africa will convene more than 1,000 regional and global leaders from government, business, civil society and academia.

The event (held 4-6 September 2019) will explore new regional partnerships and entrepreneurial and agile leadership to create pathways for shared prosperity and drive a sustainable future.

Participants will discuss ways to accelerate progress on five transformative pan-African agendas in the context of the Fourth Industrial Revolution, addressing the African Union’s Agenda 2063 priorities.

Read more about the Forum's Impact in Africa and our launch of a new Africa Growth Platform to scale the region’s start-ups for success.

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In north Africa, Moroccan tourism officials in June projected the country will fill 3.5 million seats by end of September after it began reopening air travel by cutting down transport costs to facilitate the return of Moroccans residing abroad. The move has caused a mini tourism boom. Popular hotels that target high net worth individuals in Marrakesh are reportedly recording up to 100% in occupancy rates.

UNWTO’s Panel of Experts foresees a rebound in international tourism in 2021, mostly in the third quarter of 2021, driven by confidence-building initiatives, the easing of travel restrictions and the prioritizing of vaccination of key workers in the tourism markets.

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June Chepkemei: Career Profile of Newly Appointed Kenya Tourism Board CEO

• June Chepkemei has been appointed as the new Chief Executive Officer (CEO) of the Kenya Tourism Board (KTB)
• Before her appointment, Chepkemei served in an acting capacity as the managing director at Kenya Investment Authority (KenInvest)
• She has also worked at Safaricom PLC and at the Konza Technopolis Development Authority

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TUKO.co.ke journalist Wycliffe Musalia brings over five years of experience in financial, business , and technology reporting, offering deep insights into Kenyan and global economic trends.

June Chepkemei is now the new Chief Executive Officer (CEO) of the Kenya Tourism Board (KTB).

Chepkemei will take over from John Chirchir who has been the acting CEO since November 2022.

According to the government gazette notice signed by Tourism Cabinet Secretary (CS) Dr Alfred Mutua, Chepkemei will serve in the position for a period of three years .

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“In exercise of the powers conferred by Section 37(1) of the Tourism Act, 2011, the Cabinet Secretary for Tourism and Wildlife appoints June Teclar Chepkemei to be the Chief Executive Officer of the Kenya Tourism Board for a period of three years," read the notice in part.

Who is June Chepkemei?

Chepkemei is a professional journalist with a master’s degree in communications studies from Moi University.

She holds an undergraduate degree in public relations and communications and a diploma in professional marketing from the Chartered Institute of Marketing (CIM), UK.

In February 2023, former Trade CS Moses Kuria appointed Chepkemei as the acting Managing Director of the Kenya Investment Authority (KenInvest).

Prior to her appointment as KenIvest MD, she served as the marketing head at the Konza Technopolis Development Authority.

She has also worked as a public relations lead at Safaricom PLC and a business journalist on a local radio station.

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Chepkemei started her career growth as a grocer in Nairobi’s Kibra, where she raised fees for her college studies.

“Some days I would be at Gikomba and Marikiti markets by 3.30am to get supplies,” she revealed.

What are June Chepkemei's achievements?

Chepkemei was named among the Top 40 Under 40 Women edition by Business Daily in 2023.

While at Konza, she lead the team that successfully bid for Kenya to host the International Association of Science Conference in 2024.

She played an active role in developing the Konza Innovation Ecosystem Initiative, bringing together players in government, the private sector, and academia to think through innovative solutions to challenges facing enterprises.

According to Nation , Kuria tasked Chepkemei with the responsibility of ensuring KenInvest grows investments from $500 million (KSh 66.2 billion) to $10 billion KSh 1.3 trillion.

As of December 2023, the authority under the leadership of Chepkemei, unveiled a strategy targeting KSh 1.5 trillion worth of investment in the next five years.

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Shift in Kenya's tourism sector

Chepkemei's appointment followed a shift in the Kenya tourism sector, as the country focuses on culture, history, and natural beauty.

The government plans to foster sustainable growth , create memorable visitor experiences, and support and empower local communities.

The state plans to collaborate with influencers and tourism ambassadors to capture and amplify the essence of Kenya's landscapes.

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Source: TUKO.co.ke

June Chepkemei appointed new Kenya Tourism Board CEO

Former KenInvest MD and newly appointed Kenya Tourism Board CEO June Chepkemei. PHOTO | COURTESY

June Chepkemei, the former Acting Managing Director at the Kenya Investment Authority (KenInvest), has been named the new Chief Executive Officer of the Kenya Tourism Board (KTB).

Chepkemei will hold the position for the next three years, succeeding John Chirchir who has been at the helm of the tourism board in acting capacity since November 2022.

Her appointment was confirmed via a gazette notice date March 19, 2024.

“In exercise of the powers conferred by Section 37(1) of the Tourism Act, 2011, the Cabinet Secretary for Tourism and Wildlife appoints June Teclar Chepkemei to be the Chief Executive Officer of the Kenya Tourism Board,” the notice reads in part.

Chepkemei was appointed Acting KenInvest MD in January 2023 by then Trade Cabinet Secretary Moses Kuria.

She was at the time tasked with the responsibility of spearheading strategies to attract and grow investments to Kenya from USD 500 million to USD 10 billion by end of 2023.

In 2022, Chepkemei successfully led Kenya’s team in a fruitful bid to host the 41st International Association of Science Parks and Areas of Innovation (IASP) world conference slated for 2024.

She was also part of the team that was charged with delivering Technology and Innovation Jamhuri in 2022.

She has served as a member of the Taskforce on the Kenya Media Policy Guidelines, following her appointment by then ICT, Innovation, and Youth Affairs CS in 2021.

Chepkemei was named among the Top 25 Women in Digital 2021 having pioneered the Konza Innovation Ecosystem Initiative that brought together various industry stakeholders to support the commercialization of research, innovation and the development of new solutions and enterprises within Konza Technopolis.

In 2017, June was appointed as the Project Coordinator for a New Institute of Strategic National Importance, Kenya Advance Institute of Science and Technology (KAIST), that was developed by the Ministry of ICT & Digital Economy in partnership with the Ministry of Education (MoE).

Before joining Konza, Chepkemei was the Communications Business Partner at Safaricom Limited, after a six year stint in the media industry where she rose through the ranks from an intern to become a Business News Editor.

She holds a Master’s degree in Communications Studies from Moi University, a Bachelor’s Degree in PR & Communications from Moi University, Postgraduate Diploma in Professional Marketing from The Chartered Institute of Marketing of the UK, and an Executive Certificate on Innovation from Stanford Centre For Professional Development.

She is also a Chartered Marketer by the Charted Institute of Marketing (CIM), UK.

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June Chepkemei Appointed CEO, Kenya Tourism Board

J une Chepkemei has been appointed as the Chief Executive Officer (CEO) of the Kenya Tourism Board (KTD) for a period of three years.

Tourism Cabinet Secretary (CS) Alfred Mutua announced her appointment in a gazette notice number 3226 dated March 19, 2024.

Chepkemoi has been picked to hold the position effective, Wednesday, March 20, 2024.

“In exercise of the powers conferred by section 37 (1) of the Tourism Act, 2011, the CS for Tourism and Wildlife appoints June Teclar Chepkemei to be the Chief Executive Officer of the Kenya Tourism Board, for a period of three (3) years, with effect from the 20th of March 2024,” the notice read.

Reacting to her appointment, the Consumers Federation of Kenya (COFEK) Secretary General (SG) Stephen Mutoro noted that she was qualified for the role.

In a statement on X, Mutoro said Chepkemei is lucky but doubted whether the appointment was competitive.

“She is a lucky lady. Enough said. She has been named at KTB by CS Mutua. Not sure if it was competitive. But even if she is clearly not qualified, she is suitable for the job!” he said.

June Chepkemei Sparkling Career

At only 35 June Chepkemei has built an outstanding portfolio and stands out among her peers. 

In January 2023, Moses Kuria (then Trade Cabinet Secretary) appointed Chepkemei as the Acting, Managing Director (MD) of   Kenya Investment Authority  (KenInvest). 

KenInvest’s facilitates the implementation of new investment projects, provides after-care services for new and existing investments, as well as organizing investment promotion activities both locally and internationally.

June was the Head of Marketing & Corporate Communications at Konza Technopolis Development Authority (KoTDA) before joining KenInvest.

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June’s Contributions to Open University of Kenya Establishment

This made her receive a special recognition when President William Ruto was launching the Open University of Kenya (OUK) in Machakos County on August 3, 2023.

Makueni Governor Mutula Kilonzo Junior pinpointed June Chepkemei as one of the people who tirelessly worked behind the scenes towards the success of OUK.

“There is a young lady whom I must recognize. June Chepkemei, are you here? She is the second person I want to recognize for the work they did including ensuring the title deed for these five thousand acres is securely in the hands of Konza,” remarked the governor. 

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Other Top Positions She Has Held

June was the Communications Business Partner at Safaricom Limited having worked for 6 years prior to joining KoTDA.

The new KTB CEO has also served as the Project Coordinator for Kenya Advance Institute of Science and Technology (KAIST) under the Ministry of ICT & Digital Economy in partnership with the Ministry of Education (MoE).

June pioneered the Konza Innovation Ecosystem Initiative which was voted as the third most inspiring solution by the International Association of Science Parks and Areas of Innovation (IASP).

June was named among the Top 25 Women in Digital 2021 and appointed to the Taskforce on the Kenya Media Policy Guidelines.

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Kenya’s tourism sector is making impressive strides, africa's investment gateway.

Mastercard signs MoU with Kenya Tourism Board to help boost tourism

• Mastercard has partnered with the Kenya Tourism Board (KTB) to help the country’s tourism sector rebound to its pre-pandemic level
• The MoU aims to drive the growth of tourism numbers in Kenya by leveraging various Mastercard channels, including its Priceless.com platform
• It also includes increasing transparency on tourism trends, anonymised traveller profiles and economic impact through Mastercard’s Data Insights capabilities, which will enable KTB to plan, execute and improve its campaign reports

Mastercard has partnered with the Kenya Tourism Board (KTB) to help the country’s tourism sector rebound to its pre-pandemic level.

In a statement, Mastercard said the three-year collaboration is its first in Africa.

The MoU aims to drive the growth of tourism numbers in Kenya by leveraging various Mastercard channels, including its Priceless.com platform.

It also includes increasing transparency on tourism trends, anonymised traveller profiles and economic impact through Mastercard’s Data Insights capabilities, which will enable KTB to plan, execute and improve its campaign reports.

Mastercard will also explore a loyalty and rewards program to boost tourism and enhance the impact of destination marketing efforts, including campaign planning and execution.

Further, the MoU provides information about Kenya that can enhance experiences during trips for Mastercard holders. Mastercard and KTB also plan to improve the proposition by including bespoke travel packages, bush, city and beach experiences on the Priceless.com platform and brand campaigns to complement the tourism recovery efforts.

Michael Froman, Vice Chairman and President, Strategic Growth, Mastercard, commenting on the MoU, said that tourism is a critical sector for driving employment in any country.

He added that Mastercard is committed to helping countries come out of the pandemic with more robust, resilient and inclusive economic growth, including in the tourism sector.

“We look forward to bringing our insights and assets to the table to help Kenya and its spectacular tourism industry recover from the COVID-19 lockdowns and associated travel restrictions,” she said.

The COVID-19 pandemic hit most sectors incredibly hard, and tourism was no exception. Tourism is a significant contributor to the local economy and showed strong growth in international and domestic tourism at the beginning of 2020.

In 2020 and 2021, Kenya’s tourism sector then declined dramatically. The Ministry of Tourism’s goal is aimed at attracting tourists at pre-pandemic levels, when over 2 million international tourists and over 4 million domestic tourists visit Kenya’s attractions annually, supporting over 24 million jobs.

Kenya Tourism Board CEO Dr Betty Radier said the MoU with Mastercard aligns with KTB’s strategy of expanding their partner ecosystem to strengthen the sector and deliver on the goal of bouncing back fully to pre-2019 levels within the next two years.

“To do this, we are focusing on several avenues to grow tourism revenues, including international and domestic tourism, digital marketing, and creating new and engaging travel experiences. By combining Mastercard’s resources and experience as a leading international payment technology company with our tourism resources, I am confident the initiatives in this MoU will benefit the sector,” Dr Radier says.

Mastercard partners with Ecobank

In a separate story, Mastercard and Ecobank Group recently partnered to connect millions of smallholder farmers in Sub-Saharan Africa to Mastercard’s Farm Pass – a digital platform that makes it safer and easier for farmers to sell their produce at a fair price.

Under the partnership, Ecobank will extend the reach and impact of the Mastercard Farm Pass platform leveraging its Pan-African network of 33 countries.

Kenya: Mastercard, Pesalink sign deal to drive digital payments sector

Many smallholder farmers in Sub-Saharan Africa face several challenges. These include limited market access, working capital to finance activities or secure quality inputs, and relevant financial tools to pay and get paid efficiently. This has led to insecurity, inefficiencies, and a waste of resources and food, preventing farmers from running sustainable businesses.

Farm Pass brings together various agri-sector stakeholders from the supply and demand sides in one agricultural marketplace, amplifying the collective positive impact on farming communities. Smallholder farmers can sell their produce at a better price, access quality inputs and agriculture information, get paid and pay digitally and develop a financial profile that can unlock financing opportunities for working capital and inputs.

According to McKinsey and Company, over 60% of the population of sub-Saharan Africa are smallholder farmers, with the agricultural sector contributing about 23% of the continent’s GDP.

Yet only 3% of the sector receives banking credit, limiting the farmers’ capacity to grow their business or mitigate poor harvest losses. By integrating their businesses with payment systems, Farm Pass enables smallholder farmers to build a digital transaction record to facilitate formal credit or other financial services from banks and other financial institutions.

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Wanjiku Njuguna is a Kenyan-based business reporter with experience of more than eight years.

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Kenya Travel Guide

A must-see destination for cultural enrichment and spellbinding experiences, Kenya not only lives up to its reputation as a safari holiday hotspot, but exceeds expectations and has something for everyone.

INTRODUCTION

Kenya stands as one of the most iconic and outstanding tourist destinations on Earth, heralding the true wonders that the world has to offer. Indeed, from vast, ever-expanding, and peaceful landscapes – showcasing some of the planet’s most majestically magnificent animals – to the vibrant and bustling cities that are made by its people and its all-consuming culture, Kenya really has it all.

Perhaps best known for its safari opportunities, the country showcases one of the seven wonders of the world in the jaw-dropping and astounding wildebeest migration, as well as an abundance of wildlife tours across conservation areas that provide intimate access to the world’s most diverse and striking animals, all whilst ensuring their vital protection.

Alongside the country’s numerous reservation parks, Kenya’s seven peaks are adored by hikers and naturists across the world, epitomised by the mighty Mount Kenya, the largest of the seven.

To dig deeper into the country’s abundant history, visitors have the once-in-a-lifetime opportunity to see the origins of humanity in its purest form at the National Museums of Kenya, giving the nation its name of the ‘cradle of mankind’.

Stepping away from wilderness and into the city, the vibrancy and electric feel of Kenya’s cities is unmissable, including the bustling streets of Nairobi, the rolling shores and busy ports of Lamu, and the dazzling port city of Kisumu situated on the banks of Lake Victoria.  

Travellers to Kenya are immediately taken aback by the warmth and glowing generosity of Kenyans, who offer an authenticity and hospitality that causes travellers to fall in love with the country over and over again.

The abundance of unforgettable and life-changing travel experiences provided by Kenya are truly endless, offering astounding wildlife, an in-depth, diverse, and rich culture, and a renewed sense of energy to every traveller’s trip.

TOURISM INSIGHTS : KENYA TOURISM BOARD

The Kenya Tourism Board (KTB) provides a service which is invaluable to the strengthening of the country, as the sole body in charge of Kenya’s world renowned but ever-increasing tourism market. The board achieves this thanks to a passion for providing its visitors with the most enriching experience possible, whilst ensuring the ongoing sustainability of the planet and the country’s wildlife. John Chirchir , Acting CEO of KTB, tells us how the organisation has continued to grow and develop its tourism sector.

Firstly, can you talk us through the origins of KTB and its initial vision?  

John Chirchir, Acting CEO (JC): KTB is a state corporation established and regulated under sections 29-39 of the Tourism Act, 2011.

Our mandate includes developing, implementing, and co-ordinating Kenya’s national tourism marketing strategy. We market Kenya locally, nationally, regionally, and internationally as a premier tourist destination. We also identify tourism market needs and trends, and advise tourism stakeholders accordingly.

The initial vision was to be the preferred destination for diverse, innovative, and authentic experiences. This vision has further evolved to position Kenya as the most visited tourism destination in Africa, offering sustainable, memorable, and authentic experiences.

Why, in your opinion, should someone visit Kenya? What makes it stand out from other tourist destinations in Africa?

JC: Hospitality is in our nature, and the Kenyan people love visitors. The country is a diverse, authentic, sustainable, year-round destination where travellers can enjoy a different experience every day.  

Kenya stands out as an iconic destination in Africa, offering the best of beach, bush, and city experiences, as well as active and sustainable travel options for the discerning traveller. Most visitors come to Kenya for its iconic and authentic wildlife experiences and return for its people.  

Kenya is the original home of the safari and was recognised as the leading safari destination in 2013 and subsequently on seven consecutive occasions from 2015 to 2021 by the World Travel Awards.  

We have 27 national parks, 34 national reserves, and four national sanctuaries. We are home to the ‘cradle of mankind’ and recognised by palaeontologists globally for archaeological discoveries in the country, thus contributing to the story of human evolution.  

Kenya is also the home of not only the iconic Maasai community, but 41 other communities contributing to our hospitable, friendly, and welcoming nature. We carve out a uniqueness from the rest because of attributes such as our year-round warm weather, the warmth of our people, as well as good connectivity and diverse tourism offerings that cater to all visitor requirements.

What kind of travellers does your country appeal to most?

JC: Kenya has for a long time appealed to travellers from all over the world.

A good number of tourists visiting the country have grown to become loyal and repeat visitors to Kenya with their travel motivations centring on sun and sea, with safari and beach being among their preferred tourism experiences.

We have also noted the growing travel potential among young travellers who are keen on activity-oriented travel opportunities. Hence, we seek to position Kenya as a great place for adventure travel.

In addition, the growing affinity by visitors to experience different cultures and heritage of the destination has created tremendous opportunities for various communities to benefit directly from tourism.

Which national park would you suggest for visitors who wish to see the true essence of Kenyan wildlife?

JC: Having been widely recognised as one of the best parks in Kenya, Watamu Marine Park and Reserve is the haven of green turtles. It houses a spectacularly diverse, aquatic ecosystem with over 100 types of coral and 600 fish species, among other marine species. This makes the reserve a favourite underworld destination amongst maritime and deep-sea enthusiasts.

Kenya has also become synonymous for the wildebeest migration that takes place from July to November, which is acknowledged as the Seventh Natural Wonder of the World.

We are also home to the twin migration, with the Humpback Whales migrating from Antarctica to warmer climates, congregating in Kenyan waters between July and August to calve and mate at the Watamu Marine National Park and Reserve. After spending two months breeding and nursing their calves, Humpback Whales then make the journey back to Antarctica around September.

The Meru National Park too offers breathtaking and complete wilderness experiences. The park is famous for the Joy Adamson’s ‘Born Free’ story that details her life and research amongst lions and cheetahs. Elsa, the famous lioness, has her grave marked inside the park and is famously known in Hollywood for the Born Free movie, which is considered a timeless classic.

Alternatively, what is the country’s most underrated attraction?

JC: Kenya has a number of vibrant cities, some of the most well-known being Nairobi, Mombasa, Kisumu, and Nakuru. Starting with the capital, Nairobi is a city filled with urban experiences, superb cuisine, and a buzzing nightlife, which makes for a great stopover while en-route to or from a safari. It is Kenya’s very own “Green City in the Sun”.

Mombasa is rich in its culture, history, and endless white sandy beaches, owing to its 480 kilometre (km) coastline. In fact, the true heart of Mombasa is in the culture of the people, the pristine beaches, exotic old town, narrow winding streets, and Arab architecture.

Meanwhile, Kisumu is a port city on the shores of Lake Victoria with wide streets and fine colonial architecture. The best way to appreciate the beauty of this region is on the lake itself, where the sun shines brightly and gentle breezes rise from the water. It is renowned for perfect sunsets and its array for fish delicacies.

Elsewhere, Nakuru is Kenya’s third largest city and home to the pink flamingos, thousands of which are attracted by its algae-filled soda lake. The region is among Kenya’s most beautiful wildlife havens and is known to be a birders paradise.

The majestic Mount Kenya, an ancient extinct volcano, is the second-highest peak in Africa after Kilimanjaro at 5,199 metres (m).

The Mount Kenya region has one of the most impressive landscapes in East Africa with three major peaks – Batian (5,199m), Nelion (5,188m), and Lenana (4,984m) – and is recognised as a UNESCO World Heritage Site. The park is endowed with flora and fauna and is home to many endemic species, including those threatened with extinction like the Abbott’s Starling, bongo, and black rhino, among others.

Given KTB hosted the Africa Climate Summit (ACS) earlier in the year, how does the organisation incorporate sustainability into the country’s tourism landscape?

JC: As a nation, we continue to outline our commitment to support climate change and sustainability across all sectors, including tourism. We are currently implementing the COP26 declarations on sustainability and climate change and have committed to restricting the use of fossil-fuelled vehicles within all national parks and reserves to usher in fully renewable energy by 2030. We are also working with the hospitality and tourism facilities in Kenya to adopt renewable energy and a circular economy in their operations by 2030.

In 2017, Kenya banned single use plastic bags to address the challenges posed by pollution. Already, some of the facilities in the parks and national reserves have introduced electric vehicles (EVs) and adopted solar energy. The eco-rating of our facilities has also entrenched the culture of sustainable tourism practices.

KTB has a sustainability committee in place and incorporates responsible tourism aspects in its key programmes and activities, such as the Magical Kenya Signature Experiences Collection criteria.

How would you say the Kenyan tourism industry has changed over the last five years?

JC: The destination has become more customer and experience-centric. We ensure travel businesses are informed on the emerging trends that are influencing travellers’ choices in destinations. We have also adopted a proactive approach in defining and highlighting Kenya’s unique and diverse tourism offering through the introduction of the Magical Kenya Signature Experiences Collection. Technology has also resulted in the automation and introduction of digitally driven tourism experiences, further enhancing the customer’s journey to and within the destination.

Following this, what trends are currently transforming the tourism industry in Kenya, and how are you harnessing them?

JC: The trends transforming the tourism industry in Kenya include the search for sustainable travel options, alongside other meaningful experiences that are off-the-beaten-track. As such, travellers are seeking experiences beyond the usual tourist circuits, such as incorporating adventure and cultural experiences into the standard safari and beach packages.

Kenya is enhancing its culture and heritage tourism offering to ensure its visitors experience the uniqueness of the various communities, enabling a greater connection with Kenyans. The growing popularity of culinary experiences has seen Kenya excel in providing visitors with memorable and appetising cuisines. Additionally, events and festivals such as the World Rally Championship, Magical Kenya Golf Open, Lamu and Turkana Festivals, among others continue to contribute towards the growing interest from travellers in visiting Kenya.

The current tourism industry is becoming increasingly digital, reaching and connecting all generations. Our campaigns and content will feature in more digital platforms to reach as many targeted audiences as possible.

Finally, how do you foresee Kenya’s tourism sector developing in 2024?

JC: As a destination, we will continue to grow and increase brand visibility for our magical country. We will continue to establish ourselves as the leading competitive destination by offering diverse tourism experiences. Our focus is to constantly meet and exceed the expectations of the ever-changing traveller with an emphasis on sustainable tourism practices and offering meaningful experiences. We will also carry on highlighting Kenya’s diversity in terms of local destinations and product ranges, providing a whole array of experiences for travellers to choose from.

OUTLOOK RECOMMENDS

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Offering an enchanting cuisine journey, Jiko expertly delivers age-old cooking using traditional African ingredients. Restaurateurs can revel in the sophisticated but unpretentious menu, soaking in the lively and distinctive atmosphere.

FOR THE PREMIER, BESPOKE, AND AFFORDABLE AFRICAN SAFARI EXPERIENCE…

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FOR DRIFTING OFF TO SLEEP AMONGST THE SOARING SOUND OF THE FOREST…

Nestled amongst the trees is Watamu Treehouse , providing the ultimate form of rejuvenation against the backdrop of the idyllic Indian Ocean and the mangrove forest. Bask in luxury and wellness with a plethora of yoga retreats, spa experiences, detoxes and more. To be at one with nature, Watamu Treehouse also offers fun and energising experiences such as kayaking, paddleboarding, or floating with the ocean tide. After a day of activity, slow down and rest in one of the seven unique rooms.

WARRIOR ACADEMY IN FOCUS

One for children and parents alike, the Warriors Academy is the ultimate form of cultural immersion. With a bespoke and highly-unique wildlife safari, guests can gain a deep and intimate appreciation for two of Africa’s unique tribes – Maasai and Samburu.

Visitors are instantly welcomed to this enriching and fascinating experience, encouraging a brand-new and eye-opening perspective to the African wilderness. Under the tutelage of their ‘Moran’, or warriors, guests solidly ground their feet in the lives of the people who have called the bush their home for centuries.

Families can spend quality time by learning and gaining first-hand experience in ritualistic bush skills, folklore, and ancient wisdoms that connect people to the sacred land and are vital to survival in the East African wilderness. Additionally, guests of the Warrior Academy have the unmissable opportunity to gain in-depth knowledge of wildlife tracking. Such an intimate understanding can facilitate life-long treasured experiences like tracking elephants and leopards, and seeing amazing creatures in their natural habitats.

If this already wasn’t enough, visitors are enlightened by a trip to a traditional Masai village, learning the skills needed to use a bow and arrow, pangas, and spears, as well as build a bush camp and tend goats, all against the backdrop of soothing tribal stories and songs.

LANDMARK ATTRACTIONS

Heralded as Kenya’s national monument in 1927, the eerie yet spectacular Gede Ruins are the remains of a Swahili town and were discovered in 1948 by famous archaeologist, Louis Leakey. Adorned with sweeping arches, crumbling walls, ruined palaces, and bygone houses, the famous archaeological site dates back to the 12th century and represents the shadows of what was once a bustling city.

Bomas of Kenya

Located just outside Nairobi, the Bomas of Kenya is a fascinating and culturally enriching site of traditional homesteads, spanning 23 different ethnic groups. First erected in the 1970s, it aims to promote Kenyan culture to the many that visit every year, offering a guided tour of the homesteads and expanding horizons, with traditional dances and songs performed in a stunning circular theatre.

Mau Mau Caves

Uncovered in the jutting rocks and foothills of the mighty Mount Kenya, the Mau Mau Caves are steeped in significant history, thought to have been the hiding place for freedom fighters during the colonial era and the subsequent rebellion. Although accessible by a steep three-hour walk, we promise that the hike is worth it, offering a profound site that is teeming with swooping birds and colobus monkeys.

GETTING THERE AND AROUND

Travelling around the wonders of Kenya couldn’t be easier thanks to the plethora of transport options available. The most prominent form of travel by far is the bus network, which goes through nearly every town in Kenya, particularly in the west, with frequent travel between Nairobi and the coast. However, it would be advisable to take the journey during the day to avoid any criminal activity, particularly in sparsely populated areas.  

If you are travelling further afield, taking the train would be your best option. For example, the Madaraka Express travels across 13 destinations between Mombasa and Suswa, offering a stress-free experience.  

Alternatively, matatus are brightly-coloured, privately owned minibuses that are shared forms of transport for the local people. They are mostly used in Nairobi as an affordable form of travel.  

Another option is shared taxis, which have a total capacity of up to nine passengers. Similar to the matatus, they depart once they are full and don’t stop between destinations, making them the perfect way to zip around the cities of Northern and Western Kenya.  

Finally, boda bodas are ideal for zooming through Kenya’s winding streets in an authentic, cost-effective way. It would best to use these compact bikes if you are an experienced motorcyclist, as helmets are not always offered, and the bikes have limited health and safety regulations.  

VIEW THE KENYA TRAVEL GUIDE

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From Japan’s e-visa to Dubai’s 5-year tourist visa, here are the latest visa updates for Indian travellers

Latest visa news for indians: check out the latest visa updates for indian travellers to ensure a smooth and hassle-free travel experience this summer vacations..

Latest Visa Updates for Indian Tourists:  As the summer holiday season is just around the corner, it’s crucial to start planning one’s travel itinerary to ensure a memorable and stress-free vacation. As per the Henley Passport Index 2024 , India is ranked 80th. Indians get visa-free access to 62 countries.

From eVisas introduced by Japan to Dubai’s multiple entry five-year visa, in recent months, there have been new visa regulations in various countries across the globe for India, and being well-versed in the latest visa requirements will ensure a smooth and hassle-free travel experience and making informed decisions.

Here is a complete list of the latest visa updates every Indian traveller should know.

1. japan’s e-visa:.

Japan has introduced an eVisa system for Indian travellers, making it easier and more convenient to visit the country. Starting in April, eligible Indian citizens and foreign nationals residing in India can apply for an eVisa for short-term tourism purposes through the application process operated by VFS Global. Now, instead of physical stickers in passports, visas will be issued electronically and would offer a single-entry option, allowing stays up to 90 days.

2. Romania, Bulgaria and Croatia’s Schengen visa:

Becoming the recent EU nations to join Europe’s Schengen travel area, Croatia, Romania and Bulgaria have partially joined the Schengen area, expanding the scope of the Schengen visa  to include 29 countries across continental Europe. This means that Indian travellers can now obtain Schengen visas from Romania and Bulgaria, allowing stays of up to 90 days within 180 days.

3. Dubai’s five-year, multiple-entry tourist visa:

Dubai introduced a new visa program tailored to Indian travellers in February, which offers a five-year, multiple-entry option, allowing stays of up to 90 days in the country, with the possibility of a single extension not exceeding 180 days annually, for both business and leisure trips, with unlimited entries and exits within five years.

4. Thailand’s visa-free entry:

The Thai Government has introduced a temporary visa exemption for Indian passport holders, enabling them to enter Thailand without a tourist visa from November 10, 2023, to May 10, 2024, with an exemption granting a 30-day stay for tourism purposes.

5. Kenya to eliminate visa requirements:

Starting from January 1, 2024, Kenya has abolished visa requirements for Indian citizens and all international tourists, to boost its tourism industry. This decision aims to provide easier access to Kenya’s rich wildlife and beautiful beaches, encouraging more visitors to explore the country’s unique attractions.

• e-Tourist Visa
• Indian passports
• tourist visa

Ranjeet, known for his villainous roles in the 1970s and 1980s, shared in an interview that he never drank alcohol despite his on-screen characters doing so. He also hosted daily parties for industry friends, including top stars like Rajesh Khanna and Dharmendra. His busy schedule and multiple film projects were due to his co-stars starting late.

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