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Top 20 Travel Influencers to Follow on Instagram in India

• November 15, 2022

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If you’ve been looking for your favourite influencers among the Top 20 Travel Influencers to Follow on Instagram in India, sit back relaxed and explore this article, as we have shortlisted the top 20 Travel Influencers to Follow on Instagram in India, for your convenience.

There are certain tourists who, by their real passion for adventure, encourage people to create their own travel stories among a plethora of self-proclaimed travel influencers who use their celebrity as nothing more than a window to flaunt their glitzy lifestyle.

As the travel fad swept the Internet, a group of photographers and Instagrammers committed themselves to delve deeper into the consciousness of actual India. On the other hand, others are redefining the quirky with their eccentric trips to lesser-known parts of the globe.

These folks, who began with only an Instagram account, have progressed to become travel influencers in their own niche/category over time.

The Indian travel sector has experienced tremendous development, and because to lower flight rates and improved connectivity, more Indians are travelling than ever before.

I have yet to encounter a visitor who dislikes it, and Incredible India provides more alternatives and diversity for vacationers than any other nation. Incredible India has everything for a visitor wishing to spend quality time with family and self, from the snowcapped Himalayas to the gorgeous beaches.

Influencer marketing in the travel sector offers a wide range of tools and benefits that traditional marketing methods can’t match. Influencers effortlessly navigate the different problems that traditional marketing encounters today, whether it is the trust that influencers have earned with their fan base or the diverse revenue models they provide.

With social media platforms like Facebook and Instagram, among others, increasingly becoming an indispensable part of our everyday lives, social media marketing today caters to a global audience. Establishing a successful influencer marketing plan will become a crucial aspect of marketing activities, allowing firms to connect to their specialised audience via major travel influencers, with a combined network of roughly 3 billion individuals across such platforms.

These travel influencers weave a magnificent kaleidoscope with a colourful images depicting the finest of locations and experiences they came across while sharing their adventures through their snappy writeups. Take a look at these incredible Instagram accounts and give yourself a daily dose of greatness.

1. Shivya Nath

Shivya Nath had a very ordinary existence until the day she decided she was tired of her corporate job and wanted to see what else was out there. Shivya Nath, author of the best-selling book “The Shooting Star,” feels that the answer is to travel slowly and alone, seeking important local encounters all over the world.

• 2020 – Awarded gold for “Best communicator” at the WTM Responsible Tourism Awards India .
• 2018 – Awarded silver for “Best writing” in a travel blog at  TBC Asia Awards
• 2014 – “India’s Best Young Social Media Professional” at CMO Asia Awards

Follow her for authentic, unusual, and very educational tales.

View this post on Instagram A post shared by Shivya Nath (@shivya)

Social Media Accounts of Shivya Nath

2. ajay sood.

Ajay Sood is a well-known travel photographer who has won the Outlook Magazine Photographer of the Year award as well as various other blogging competitions. Though he wears several hats, including TBEX speaker and travel blogger, his passion is photography. His Instagram page, appropriately named Traveller , takes you on a visual tour of India’s inherent spirit and culture.

Check out his Instagram profile.

View this post on Instagram A post shared by 📸 Ajay Sood (Travelure) (@travelure)

Social Media Accounts of Ajay Sood

3. archana singh.

Archana defies the “leave your work, travel the globe” mantra as a travel journalist, brand management specialist, photographer, and public speaker. All of her travel photos and articles on her “Travel See Write” blog are actual testaments to why she travels in the first place—for causes that go beyond adventures, such as environmental awareness and women empowerment.

Check out her Instagram profile

View this post on Instagram A post shared by Archana Singh (@travelseewrite)

Social Media Accounts of Archana Singh

4. nivedith gajapathy.

Nivedith puts himself in an unusual niche, or what you can call the future of travel blogging, through his praised works in prominent travel publications and editorials. You don’t just “tour” when you go macro; it’s more about your own experience than the destination. His area of expertise is culinary tourism, and he is also a tech enthusiast.

View this post on Instagram A post shared by Nivedith Gajapathy (@nivedithg)

Social Media Accounts of Nivedith Gajapathy

5. siddhartha joshi.

Sid-The Wanderer is a continuously top-rated blog that began as an evening time pass for him to tell his trip narrative with his pals. “I blog, I design, I travel, and it all began with my passion and fascination for studying people,” Siddhartha says, and his work proves it.

View this post on Instagram A post shared by Siddhartha Joshi (@siddharthajoshi)

Social Media Accounts of Siddhartha Joshi

6. sharanya iyer.

Brilliant photographer and solo traveller Sharanya Iyer motivates viewers on Instagram and aspiring explorers and travellers. Young Sharanya Iyer is also a well-known YouTuber running her channel for followers who fall in love with travel vlogs. She is popular because she gives her best even on the worst travel days with so many details regarding the ambience, routes and places to visit.

Long story short, As an “eternal student of the global classroom,” she describes herself as having grown up around “catching flights and hotel stays.” She had her “eureka” moment and realised she wanted to explore more during a family trip to Circa in 2015. That’s how she becomes one of the popular travel influencers in India.

So, if you are fond of looking around the world with cultural, modern and religious tastes, then don’t forget to check out her Instagram.

View this post on Instagram A post shared by Sharanya Iyer | Travel (@trulynomadly)

Social Media Accounts of Sharanya Iyer

7. footloose dev.

Devesh, who was born and raised in New Delhi, hadn’t even visited his hometown until he encountered a group of like-minded travellers while trekking across the Himalayas. He had no idea that the event would instil in him an insatiable desire to travel! He not only gives travel advice, but he also educates individuals on how to generate money through blogging. Currently, one of India’s greatest travel influencers.

Check out his Instagram profile

View this post on Instagram A post shared by Footloose Dev | Travel India (@footloosedev)

Social Media Accounts of Footloose Dev

8. ami bhat.

When asked about herself, Ami describes herself as “a restless ball of energy born with a travel bug.” Want to know how to balance your full-time job with travel? Ami Bhat is the perfect person to ask because she has over 15 years of expertise in digital marketing and has never stopped travelling.

View this post on Instagram A post shared by ThrillingTravel (@amibhat)

Social Media Accounts of Ami Bhat

9. abhinav singh.

Abhinav, who had been fired from his work for using too many vacation days (obviously to travel! ), viewed this as an opportunity to break away from his routine. His Instagram feed is a chicken soup for the souls with incurable wanderlust, filled with real photos of the great folks he met while travelling.

View this post on Instagram A post shared by Top Travel Blog Abhinav Siingh (@asoulwindow)

Social Media Accounts of Abhinav Singh

10. swati and sam.

If you don’t want to fall in love, don’t follow them! Because these two are capable of giving you major couple goals. They have visited 16 overseas places as well as some off-the-beaten-path cities in India.

Check out their Instagram profile

View this post on Instagram A post shared by Swati Sam | India & Germany (@swati_n_sam)

Social Media Accounts of Swati and Sam

11. indrani ghose.

Indrani Ghose has a distinct viewpoint on everything she observes, as seen by her Instagram page. They’re lovely, interesting, and have a mysterious air about them. Indrani Ghose is the greatest person to follow if you’re looking for travel inspiration and a few photographic tips.

View this post on Instagram A post shared by Indrani Ghose Bangalore India (@indranipics)

Social Media Accounts of Indrani Ghose

12. amrita and agni.

There are a #couple on the loose! Here’s another adventure-seeking pair who believes in stretching the boundaries of their relationship by going on adventures together. Their blog, “Tale of 2 Backpackers,” provides detailed information on how to go to India’s key tourist spots in a non-touristy manner.

View this post on Instagram A post shared by AGNI & AMRITA – 2 BACKPACKERS (@offbeatanduntold)

Social Media Accounts of Amrita and Agni

13. karthik murali.

Karthik Murali, a data scientist with 13 years on the road, adds a unique technological edge to travel. If you enjoy travel, technology, and lifestyle, Karthik’s blog “An Asian Traveller” is a must-read.

View this post on Instagram A post shared by Karthik Murali H | Travel Blogger 🇮🇳 (@hkmurali)

Social Media Accounts of Karthik Murali

14. prachi and himadri garg.

When sisters travel together, they don’t argue (just kidding, they fight more). They feel that spontaneous travels are more likely to occur and that there is no use in waiting for the “ideal moment to travel.” They feel spontaneity is the most wonderful element of travel, according to CNN.

View this post on Instagram A post shared by ghoomophirosisters (@himadri)

Social Media Accounts of Prachi and Himadri Garg

15. archana and vidur.

This biking pair claims they began travelling because they were tired of the “rat race” and wanted to be out on the open road instead. Follow them for in-depth information on how to identify the best routes in India for bike journeys and where to find them. They are one of the top travel influencers to follow in India for road trips.

View this post on Instagram A post shared by Archana ❤️ Vidur (@travelmynation)

Social Media Accounts of Archana and Vidur

16. niranjan das.

Niranjan Das is a unique influencer in that he feels that travel isn’t all glitter and gold, and that’s not what it’s all about. He has been to several nations in Europe and numerous towns in India, and he seeks to capture the essence of the cultures he encounters.

View this post on Instagram A post shared by Tales Of A Nomad 🇮🇳 (@rniranjan_das)

Social Media Accounts of Niranjan Das

17. revati and charles victor.

Wildlife tourism is Charles and Revati’s speciality after 9 years on the road and 35 countries visited. They travel while working full-time, and their blog covers a wide range of topics, from culture and lifestyle to people and experiences from all around the world.

View this post on Instagram A post shared by Travel Blogger Revati +Charles (@differentdoors)

Social Media Accounts of Revati and Charles Victor

18. mariellen ward.

It’s refreshing to hear from a Canadian travel influencer on how to get the most out of your trip to India. Another reason you should follow her is that she was so taken with India that she went on to create a book called “Songs of India.”

View this post on Instagram A post shared by Mariellen Ward (@breathedreamgo)

Social Media Accounts of Mariellen Ward

19. dheeraj sharma.

Dheeraj Sharma’s Instagram and “Devil On Wheels” blog, which is best characterised as a large blanket of snow assembled in images, may convince you to quit everything and visit the Himalayas right immediately. His paintings not only inspire amazement in every travel enthusiast, but they also show people how to create their own journeys.

View this post on Instagram A post shared by Ken Agrawal (@unpluggedlife)

Social Media Accounts of Dheeraj Sharma

20. shubham mansingka.

His travel writings capture what others overlook, from Manali’s multicoloured valleys to Goa’s flashy beaches. I’m not sure if he hunts for experiences or the other way around. If you’re looking for real and uncompromising travel adventures, Shubham Mansingka’s work is a wonderful place to start.

View this post on Instagram A post shared by Travelshoebum (@shubham.mansingka)

Social Media Accounts of Shubham Mansingka

Travelling adds up years to life. The more you invest yourself in travelling, the more you will come nearer to finding yourself.

The above-mentioned are the Top 20 Travel Influencers to Follow on Instagram in India.

Who among the above-mentioned travel influencers is your favourite? Comment below and let us know.

Happy Travelling!

Written By Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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15 Best Indian Travel Instagram Influencers You Must Follow

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Travelling is an essential element of life because it is the finest method to unwind from a hectic routine. It’s also about having a variety of life experiences. Travelling is a fantastic way to relieve stress, anxiety, and despair. It also benefits one’s emotional and physical well-being. This is why, we are bringing to you this list of the best Indian travel Instagram influencers to follow when you need that little push to take an impromptu trip! These people have travelled across the world and India. Bon Voyage!

Also Read: 15 Of The Best Indian Food Instagrammers To Follow Now!

This was our list of the best Indian travel Instagram influencers. Do you this we missed out on someone? Let us know in the comments.

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‘My relationship with beauty has been magnified by my heritage’: Priyanka Chopra Jonas on how she uses makeup to feel more confident

By Emily Maddick

As one of the only actors to make the transition from Bollywood to Hollywood, Priyanka Chopra Jonas has gone on to become one of the most accomplished South Asian women in the industry. To mark her new global partnership with Max Factor, which starts with her campaign for the brand's new Facefinity All Day Flawless Airbrush Finish 3-in-1 Foundation, Priyanka opens up to GLAMOUR’s Emily Maddick about her relationship with confidence , her mental health and the surprising life advice she lives by.

“I choose to feel confident. I don't rely on confidence coming to me,” declares Priyanka Chopra Jonas, a woman who is world-renowned for her poise, dignity, power and for exuding remarkable confidence. “I think over time I've realised that you don't need confidence every day. You can be vulnerable, you can be sad… But when you need to feel confident, you have to be able to get rid of all the noise and focus on what you bring to the table – it’s like a skill,” she says.

Confidence is one of the first things Priyanka and I discuss as we meet over Zoom on a sunny morning in London to discuss her new role as global ambassador of Max Factor . “It’s very exciting to be in this partnership with them, I have a feeling we’ll do some fun things together!” she says.

As we chat, it’s reassuring to hear that even a woman of this standing, with over 70 movies under her belt, alongside a brief music career and work as a philanthropist, can ever have moments when she doesn’t feel secure in her own self-worth. “I think as human beings, we can't help but notice our flaws, and we get caught up on our failures instead of recognising our strengths,” she confides.

As we talk about her new partnership with Max Factor, the 38-year-old tells me that the power of makeup to transform is something she has long used to her advantage. “Makeup, for both men and women, can be something that helps you feel confident. You can use it in so many ways. You can use it to express yourself. You can use it to feel good. You can use it to hide flaws and feel more confident,” she says. “I started wearing makeup when I was four years old because I stuck my fingers into all of my mom's lipsticks and put it all over my face,” she recalls, laughing.

By Anita Bhagwandas

Born in Jamshedpur in India to physician parents, Priyanka became a household name in India in the early 2000s after winning Miss India, and then Miss World, before going on to dominate Bollywood. She moved to Los Angeles in 2015 and became one of the first South Asian actors to crack Hollywood, before marrying musician Nick Jonas in 2018. Her most recent 2021 Netflix megahit White Tiger was Oscar -nominated, and she not only starred in it, but also served as executive producer.

But it was growing up in India that Priyanka credits with starting her early obsession with makeup and beauty. “India is known for beautiful women. I think the relationship I have with beauty has definitely been magnified by my heritage,” she states. I note that her own skin is flawless, to which she also credits her heritage, “It is a little genetic. I mean, brown don't frown!” she says, laughing again.

As an Indian woman in Hollywood, Priyanka has used her profile to defy stereotypes, so I wonder what changes she has seen in recent years in terms of diversity and representation? “I feel like the change that I've seen in the industry is there's a conversation,” she says. “Now there is an acknowledgement of the lack of diversity, which I'm seeing within the industry, and it’s a great first step. We have a long way to go when it comes to being able to write parts for people and including other ethnicities in mainstream entertainment.”

It’s been a tough year for everyone with the uprising against racial inequalities across the world set against the backdrop of the Coronavirus pandemic, so I ask how Priyanka has managed her own mental wellness . “It's not easy, but what has really helped me is the sense of gratitude,” she says. “I feel really grateful that I'm safe, my family's safe and that I have a home and a job.”

Priyanka has been based in London since November last year, filming romantic drama Text For You and a new Amazon Studio TV series called Citadel . Our conversation about the past year leads me to ask when she feels her personal strength has been challenged the most? “I'm usually very strong,” she says, “but for example, when my father was unwell [he died in 2013] and it was the last few months, I did not have any personal strength. Even now seeing what's happening in India with Covid , there's such a sense of helplessness that I feel like my strength gets very challenged.”

As my time winds up with Priyanka, I ask what the best piece of advice she has ever been given is, and her answer is somewhat surprising. Recalling when she was working with legendary US music producer Jimmy Iovine , she says his mantra really stuck with her: "When the sh t gets bigger than the cat, it’s time to get rid of the cat." Laughing again she explains the concept, “We as people are emotional hoarders, right? We're like, ‘Oh, I can handle it.’ But when the sh t is bigger than the reason you're hoarding the emotional stuff, then just get rid of the cat.”

And with those wise words, Ms Chopra Jonas’ break from filming is up and she’s back to work. Poised, confident, talented and with a glorious sense of humour, it’s no wonder the beauty buffs at Max Factor have made her the face of their iconic brand.

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Top 10 Indian travel vloggers and youtubers to follow in 2024

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1. Tanya Khanijow

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2. Mohit Manocha

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5. Mithilesh Yadav

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10 iconic Indian TV ads that signalled the summer

By Arundhati Ail

In many parts of the world, summer is a welcome change. Picnics under the warm sun, beach days, long walks and outdoor barbecues may be how summer is spent elsewhere. But in parts of India, summer means sweltering heat, a film of sweat on your clothes, and hot water on tap. There’s the first sight of mangoes at your local fruit-walla, the tumbler of nimbu paani your mother begins keeping in the fridge, and, of course, the clear blue skies. And before OTT took over our screens, summer also meant a bunch of Indian TV ads told you loud and clear: it’s time to chill.

Who can forget the sound of Kailash Kher’s soulful voice singing “aaya mausam thande thande dermicool ka”? Growing up, no matter how hot it got, until the Dermicool ad aired, it wasn’t really summer.

Mangoes are the Indian summer’s redeeming factor. But when you think of Slice, you think of something else before you think of mangoes- Katrina Kaif. Her iconic AamSutra ad caused quite a stir, but was always a reminder that the wait was over and mango season was finally upon us.

Nothing captures the Indian summer like this Glucon-D ad. When you’re out and about in the heat, it really does feel like the angry sun is draining you of your energy. And the ad was effective too! After all, when it was time for school or sports practice in the summer, there was always an extra bottle in our backpacks filled with the bright orange liquid.

Navratna Cool Talc

Hoinhu Hauzel

Julian Manning

Arundhati Ail

If there’s anything you need to be in the summer, it’s “thanda, thanda, cool, cool”. And if one Shahrukh Khan wasn’t enough to drive home the point, Navratna Cool talc gave us two.

Whether it was the “sar jo tera chakraye” jingle with Kareena Kapoor or the “Splash of Freshness” campaign, Limca always made sure to remind us that summer meant good ol’ lemonade. Everything could be fixed with some “lime n’ lemony limca”.

This summer drink, in flavours like badam, kesar, coffee and rose, is the quick cooler we all need once the burning heat sets in. Though it’s probably not a Gen-Z favourite, back when the ad used to air, being part of the “Kool Team” was a big deal.

Come summer, the Onida devil made an appearance on all our TV screens. With his black suit and horns over his shiny bald head, he reminded us that even in the depths of burning hell, Onida ACs can keep things cool and breezy.

Despite how divided people are about Rooh Afza ’s rosy taste, it remains the drink of the summer. Seeing a Rooh Afza ad on TV meant that the next time you visited your grandparents or aunts and uncles, the scarlet drink is what you would be handed. And even if you weren’t a fan, you would gulp it down for some sweet relief from the heat.

Though it is Shahrukh Khan who helms this ad, the stars of the show are the adorable children who drool and watch transfixed as he slowly gulps an entire bottle of Frooti after a game of football in the sun. The iconic ad also marked Frooti’s shift from their signature tetra-packs to PET bottles.

Come summer, the cola wars would begin in full force. Coca Cola brought the star power with Bollywood actors like Aamir Khan and Deepika Padukone, Pepsi brought out the big guns with Salman Khan and Thums Up gave us action-packed ads with Akshay Kumar and Mahesh Babu. As a result, the beginning of summer always sparked the same heated debate in friend groups- what really is the best cola out there?

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10 Best Travel and Tourism  Advertising Campaigns

The world of travel and tourism is a realm of endless exploration and discovery, where the allure of new destinations and experiences beckons adventurers from every corner of the globe. Amidst this vast and competitive landscape, the art of capturing the essence of a destination and inspiring wanderlust has given rise to some of the most captivating and memorable advertising campaigns. These advertising campaigns are not just advertisements,  they are portals to a world of breathtaking landscapes, vibrant cultures, and unforgettable journeys. In this article, we delve into the realm of travel marketing and unveil the 10 Best Travel and Tourism Advertising Campaigns that have successfully transported viewers to distant shores, inviting them to embark on incredible adventures.

Table of Contents

Incredible India Ad by Incredible India

The “Incredible India” campaign, launched by the Government of India, is a global initiative to promote India as a premier travel destination. This particular ad by “Incredible India” encapsulates the country’s astonishing diversity and rich cultural heritage. It visually narrates the story of India’s vibrant festivals, ancient traditions, and breathtaking landscapes. The ad seamlessly blends scenes from bustling cities, tranquil rural areas, historical landmarks, and spiritual sites, showcasing India as a land of contrasts and wonders. It appeals to a global audience, inviting them to explore the myriad experiences that India offers, from spiritual journeys to adventurous explorations, thereby boosting tourism and cultural awareness.

Signature Video | Kerala Tourism | Experience God’s Own Country by Kerala Tourism

The “Signature Video | Kerala Tourism | Experience God’s Own Country” by Kerala Tourism is a captivating visual representation of the Indian state of Kerala, often referred to as “God’s Own Country.” In just under two minutes, this video beautifully encapsulates the essence of Kerala’s natural beauty, rich culture, and unique experiences. It showcases the lush green landscapes, tranquil backwaters, pristine beaches, and exotic wildlife that define Kerala. The video also highlights the state’s Ayurvedic traditions and delectable cuisine. With its stunning cinematography and soothing music, the campaign invites viewers to immerse themselves in the serenity and charm of Kerala, making it an irresistible travel destination.

Paradise Unexplored – North East India by Incredible India

“Paradise Unexplored – North East India by Incredible India” is a captivating tourism campaign that invites travelers to discover the hidden gems of India’s North East. With lush landscapes, rich cultural diversity, and breathtaking vistas, it offers an enchanting glimpse into the lesser-explored regions of Assam, Meghalaya, Arunachal Pradesh, and more. The campaign celebrates the indigenous traditions, vibrant festivals, and pristine natural beauty of North East India. It encourages adventure seekers to explore dense forests, serene lakes, and the unique lifestyle of the local communities. This campaign serves as a window to the untouched paradise of North East India, enticing tourists to embark on an unforgettable journey of discovery.

Madhya Pradesh – The Heart of Incredible India by Madhya Pradesh Tourism

Madhya Pradesh – The Heart of Incredible India” is a captivating tourism campaign by Madhya Pradesh Tourism that portrays the state as the very essence of India’s cultural and geographical diversity. It offers a visual extravaganza of Madhya Pradesh’s majestic forts, dense forests, and serene rivers, providing a glimpse into its rich heritage and natural beauty. The campaign invites travelers to explore the state’s numerous wildlife sanctuaries, ancient temples, and historically significant sites, all while celebrating its central role in India’s cultural tapestry. With stunning visuals and a strong narrative, the campaign successfully entices tourists to immerse themselves in the heart of “Incredible India,” Madhya Pradesh.

Rajasthan: Jaane Kya Dikh Jaaye by PIB India

Rajasthan: Jaane Kya Dikh Jaaye” is a captivating campaign by PIB India that immerses viewers in the vibrant tapestry of Rajasthan, India’s largest state. This campaign brilliantly captures the essence of Rajasthan, known for its majestic forts, colorful festivals, and rich cultural heritage. The slogan “Jaane Kya Dikh Jaaye” invites travelers to discover the surprises that await them in Rajasthan, from the iconic palaces of Jaipur to the golden sands of the Thar Desert. The campaign’s imagery showcases the state’s exquisite architecture, bustling bazaars, and warm hospitality, enticing tourists to experience the grandeur and authenticity of this royal land.

Madhya Pradesh – The Heart of Incredible India by Incredible India

“Madhya Pradesh – The Heart of Incredible India” by Incredible India is a captivating tourism campaign that showcases the central Indian state of Madhya Pradesh as the very essence of India’s cultural and geographical diversity. This campaign beautifully captures the state’s rich heritage, majestic forts, and lush wildlife sanctuaries. It highlights iconic destinations like Khajuraho, known for its exquisite temples, and the tranquil Narmada River, a symbol of spirituality. The campaign’s imagery and narrative invite travelers to explore this heartland, where history comes alive in its architecture, and nature flourishes in its forests. Madhya Pradesh truly embodies the soul of India, and this campaign presents it as a must-visit destination for those seeking an authentic Indian experience.

Apla Maharashtra Unlimited | Maharashtra Tourism by Maharashtra Tourism

Apla Maharashtra Unlimited” is a captivating tourism campaign by Maharashtra Tourism that invites travelers to explore the diverse and boundless attractions of the Indian state of Maharashtra. The campaign celebrates the rich tapestry of experiences that Maharashtra offers, from the bustling metropolis of Mumbai to the serene hills of the Western Ghats and the stunning coastline along the Arabian Sea. It showcases the state’s vibrant culture, historic landmarks, and varied landscapes. Whether it’s exploring ancient caves, enjoying the vibrant festivals, or savoring the local cuisine, Maharashtra promises unlimited experiences for tourists. The campaign beautifully captures the essence of Maharashtra’s heritage and its status as a tourist haven in India.

Jammu and Kashmir – Where time stands still. (Director’s Cut) by Jammu & Kashmir Tourism

Jammu and Kashmir – Where time stands still. (Director’s Cut)” by Jammu & Kashmir Tourism is a captivating tourism campaign that immerses viewers in the timeless beauty of this northern Indian region. The Director’s Cut edition offers an extended and more immersive experience. It portrays Jammu and Kashmir as a place of serene beauty, where the passage of time seems to slow down. The campaign showcases the region’s breathtaking landscapes, including snow-covered mountains, pristine lakes, and lush valleys. It invites travelers to escape the hustle and bustle of modern life and immerse themselves in the tranquility and natural splendor of Jammu and Kashmir, making it an ideal destination for nature enthusiasts and those seeking a peaceful retreat.

Khushboo Gujarat Ki – A journey towards the majestic land of Gujarat (Hindi)

Khushboo Gujarat Ki – A journey towards the majestic land of Gujarat” is a captivating campaign spearheaded by Narendra Modi, the Prime Minister of India, to promote the state of Gujarat. This campaign, with its title translating to “The Fragrance of Gujarat,” encapsulates the essence of the state’s diverse attractions. It showcases Gujarat’s rich historical heritage, vibrant culture, and breathtaking landscapes, including the iconic Rann of Kutch and the bustling city of Ahmedabad. With a focus on tourism and cultural pride, the campaign invites travelers to embark on a mesmerizing journey through Gujarat, offering a glimpse into the state’s unique traditions, wildlife sanctuaries, and remarkable experiences.

KERALA Backwaters ● India 2020 by Travel Penguin

The “KERALA Backwaters ● India 2020” video by Travel Penguin offers a mesmerizing glimpse into the enchanting backwaters of Kerala, a state in southern India. This visual masterpiece captures the essence of Kerala’s backwater ecosystem, with its intricate network of serene waterways, lush greenery, and traditional houseboats gently gliding on the placid waters. The video showcases the unique and tranquil way of life in the backwaters, where communities thrive along the shores. Viewers are transported to a world of calm and natural beauty, making it an enticing invitation for travelers seeking a serene and picturesque escape in the heart of God’s Own Country, Kerala.

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Throwback: How the Incredible India ad campaign made a global splash

The global tourism scenario took a hit as a result of 9/11 and its aftermath. the international tourism industry was largely stagnating, and india was no exception..

Rugged peaks of snow-capped mountains, beautiful valleys, undulating rivers, vibrant forests teaming with wildlife, sun-kissed coasts, spectacular monuments, delicious food, and vibrant culture: India, an ancient land, has much to offer travellers. Whether they look to expand their horizons beyond or wish to look within to find themselves, India has it all.

The global tourism scenario took a hit as a result of 9/11 and its aftermath. The international tourism industry was largely stagnating, and India was no exception. India, as a tourist destination, had much to offer. But how could a country showcase itself given its size, diverse natural landscape, and unique cultural features? A specific strategy was necessary to boost tourism.

The tourism department put Amitabh Kant on the task of turning the fortunes of the Indian tourism industry around. The advertising agencies had a simple brief: promote India to international travellers, especially the high-end ones.

The concept and its execution

Ogilvy & Mather developed a novel presentation. A drawing by V. Sunil showed the word “India” with an exclamation mark for the first “I”. It was a visual trick that worked well. India was like the exclamation mark, and Sri Lanka was like the dot. Also, the word “Incredible” did deserve an exclamation!

So the concept of “Incredible India” was created. It was a series of advertisements, in print and on television. In the eye-catching print advertisement, the exclamation mark became the Taj Mahal minaret reflected in water along with the dot-like moon. In another, it became the black vertical stripe of a tiger, and in yet another, a woman stood in a desert with a pot.

One television commercial showed the mosaic that is India, juxtaposing the desert of Rajasthan with the cold desert of Leh or Ladakh. People were shown doing dance, yoga, and playing traditional musical instruments from various regions of the country. Each scene was captivating and ended with the majestic Taj Mahal and a person in a yoga pose. There was a bright colour, splendour and uniqueness of experience on offer for the international traveller.

In yet another television commercial, a foreign traveller (a racetrack enthusiast) reconnected with himself through yoga and spectacular rides and walks in the foothills and snowy slopes of the Himalayas. Ending with the lines, “Find the incredible you”. It is the kind of journey a person takes within themselves.

The campaign to promote Indian tourism is a great example of experiential marketing.

The holistic approach

The Incredible India campaign was successful and has remained so since its launch. The Indian states and union territories were included in the programme, so that they promoted their region and culture, all under the aegis of this programme. For example, the state of Madhya Pradesh presented itself as the “Heart of Incredible India”.

This comprehensive approach has helped the Indian tourism industry and has presented a cohesive face to tourism promotion. Efforts have been made for the inclusive development of tourism by all stakeholders starting from the local community.

The Incredible India website has given a fillip to tourism promotion, with its easy-to-navigate site, relevant information and captivating images. A mobile application has followed too. All these collective efforts have resulted in the growth of foreign as well as domestic tourism in India.

The Ministry of Tourism has unveiled “Visit India Year 2023”. “Incredible India 2.0” was also launched to make targeted promotions globally with television commercials, and increased digital presence. For all who wish to visit, “Incredible India” will truly enthral.

Subodh Tagare is an associate professor at IMT Nagpur, where he teaches courses on marketing. Prior to IMT, Subodh was the marketing director at American Power Conversion/ Schneider Electric for South Asia.

S Vejay Anand is the chief executive officer of Ironhill Brewery. He has also been an entrepreneur in the food and pet care spaces. Earlier he was president at Coffee Day and COO at USPL.

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• 8 Favourite Incredible India Ads That Will Strike A Chord In Your Heart

20 Oct 2021

Indian tourism ads have taken the world by storm ever since the inception of Incredible India marketing campaign. Brilliantly creative, catchy and gripping these ads are sure to give you the feels whenever you watch them.

So, here we are, ready to kick in some wanderlust in your hearts by showing you some of your most favourite Incredible India ads beautifully capturing the essence of the various Indian states and regions.

1. Rajasthan: Jaane Kya Dikh Jaaye

Earlier this year, Rajasthan came up with an immensely creative series of TVCs to promote state tourism. With a catchy tagline “Jaane Kya Dikh Jaaye”, this ad series was able to win everyone’s hearts instantly.

Here’s the latest in this series:

Must Read: You Can’t Ignore Rajasthan Anymore Because ‘Jaane Kya Dikh Jaaye’!

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2. Madhya Pradesh: The heart of India

MP has been delivering perhaps the most creative tourism ads in India ever since it’s first Incredible India TVC, ‘Hindustan Ka Dil Dekho’. Starting from using shadow art as props to typical Indian toys and bobble-heads in their ads, Madhya Pradesh has been promoting state tourism in the most unique way possible.

However, the forever favourite and the coolest MP tourism TVC still remains the one with shadow art. Check it out here:

3. Maharashtra Unlimited

The beauty of the vast region of Maharashtra is often overshadowed by ‘city of dreams’, Mumbai. However, this TVC of Maharashtra tourism will change your impression of the state entirely. From the lush Western Ghats to serene beaches and the deeply rooted history, there is nothing that the state is missing to amaze travellers.

4. Jammu & Kashmir: Where Time Stands Still

No words can describe the beauty of Jammu & Kashmir and this TVC to promote tourism in the region does complete justice to the unfettered natural glory of the region. The ad is enough to transfer your soul to utopia.

Suggessted Read: 8 Lesser Known Secrets Of Kashmir That It Has Kept To Itself

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5. Gujarat:  Khushboo Gujarat Ki

Featuring Amitabh Bachchan, this Incredible India ad for Gujarat captures the essence of this vibrant and splendorous state in the most beautiful manner you can imagine.

6. Northeast: Paradise Unexplored

Being one of the most untouched and enigmatic of all regions in India, the tagline ‘Paradise Unexplored’ fits perfectly for tourism promotion of Northeast India. This ad explores some aspects of the region that puts in a new perspective in the minds of the people who are unaware of the beauty that lies in this region.

Suggessted Read: 31 Reasons Why You Should Never Visit Northeast India

7. Devbhoomi Uttarakhand

After the massive floods of 2013, Wilderness Films India made this stirring video to promote tourism once again in this beautiful state.

8. Bihar: Kahin Chhut Na Jaaye Chhath

Chhath puja is a major festival in Bihar and this ad captures the emotions that one has for home on such occasions. Certainly, it’s a unique ad for a unique state to promote tourism.

Let us know which one is your favourite Incredible India tourism ad or if we have missed out on it make sure to add it in the comments section below.

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7 Indian incubators that are changing the face of Indian travel industry

By adarsh srivastava on january 26, 2016 | spotlight.

There has been a rapid growth of the Indian startup ecosystem in the past few years. In 2014, 3100 startups established themselves in the market. It is predicted that the number will rise to 11,500 by 2020. National Association of Software and Services Companies (NASSCOM) has revealed that India is the fastest growing and third largest startup ecosystem after US and UK.

One of the factors contributing to the growth of innumerable startups in the Indian market is the ease in the accessibility of capital through venture capitals, angel investment and seed funding. If you are attempting to set up an Indian travel business sometime soon, you can consider approaching the startup incubators listed below:

#1 Startup Village

Founded in 2012, Startup Village was India’s first incubator funded jointly by public and private sector. It assists new businesses to create innovative technologies for the global telecommunications industry. With the aim to mentor 1000 tech startups in a span of 10 years, it focuses more on student startups from college campuses. Startup Village is launching an online-first learning platform that recognizes and rewards entrepreneurs with a real degree by partnering with recognized universities.

Travel incubatee: iTraveller

#2 CIIE IIMA

Launched in 2008, CIIE IIM-A is a technology business incubator that provides services in business investment, knowledge dissemination, and training. It consists of faculty, alumni, mentors from IIM-A and service providers from the industry who wish to help disruptive innovations and aspiring entrepreneurs succeed commercially. They plan to imbibe the spirit of entrepreneurship in India.

Travel incubatee: TravelYaari , Thrillophilia

#3 IotaCell

Founded in 2013, IotaCell promotes entrepreneurship by cultivating ideas and imparting knowledge. It has an interesting program to help student entrepreneurs get off the hook from the ambiguous and unknown elements of establishing their new businesses. After analyzing the practicality of the business ideas, IotaCell guides the entrepreneurs to make their products or services a reality.

#4 Seedfund

Launched in 2006, Seedfund is India’s leading early-stage venture capital fund that runs successfully in Mumbai, Bengaluru, and New Delhi. Through it, startups get access to relevant information from sector experts on various aspects of the business. It has invested in 31 companies till date and is the two-time winner of Venture Intelligence.

Travel Incubatee: redBus

#5 GSF India

Founded in 2011, GSF is a technology and seed accelerator. It comprises of 200 investors and 17 entrepreneurs. Its mission is to encourage the flow of informed, knowledgeable mentorship capital to the startups in India and beyond. It has many popular brands in its portfolio like GameZop and Joolz.

Travel incubatee: Trip Tern

#6 Srijan Capital

Travel Incubatee: Explara

Founded in 2002, NSRCEL enhances entrepreneurship and acts as an incubator cell for the startups. After the business idea is approved by NSRCEL,the startups get access to their different services. Like the new businesses are guided by an allotted review panel at regular intervals. Their progress is monitored from time to time. Apart from this, they are connected to a network of service providers such as lawyers and accountants as well as media, investors, successful entrepreneurs and corporate managers who visit the Centre frequently. This makes NSRCEL a unique incubator.

Travel Incubatee: Highway Delite

With experienced mentors and good reach, these incubators can be great companion for the journey of your startup.

Related Article:  Travel Startups Incubator starts India Operations, Looking to invest $25,000 in Indian Travel Startups

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5 best Indian tourism ads with a story

November 2, 2017

/ By Sudipto Roy / Kolkata

A still from the Diu tourism ad

From showing rivers, mountains, monuments, forests and an occasional presence of a celebrity, tourism ads have now transcended to engage viewers with a story – the new destination ads aim to convert a dream into a reality.

What makes a good tourism commercial? We asked the filmmakers who have bestowed their proficiency in making destinations more coveted. The answers that came our way were absolutely in line with a travel cycle. It starts from dreaming to planning to booking to experiencing and then to sharing which again inspires others to dream. The stories associated with a trip remains alive than just those memories of the monuments or a boat ride across a river.

The travel and tourism industry in India contributes 9.6 pc of the GDP and its annual growth is predicted at 6.8 pc. The foreign tourist arrival in the country is increasing at a rate of 10.7 pc with 8.89 million foreign tourists in 2016.

As a matter of fact, tourism industry promotion under the emblematic theme of Incredible India has rightly gathered a lot of momentum over the past few years; however, the idea of engaging a traveller with a quintessential story has dawned upon the tourism boards in all good spirits. The states such as Rajasthan, Gujarat, Madhya Pradesh, West Bengal and Telangana have joined in with unique video ads trying to capture the attention of travellers.

We have tried to short-list five unique video adverts that have gone beyond the travel videos or just destination commercials and have tried to infuse stories from the land to inspire travellers. Here’s a list of the five tourism ads that tells a unique story…

Kashmir: The Warmest Place on Earth

Depicting the stunning valleys of Kashmir would have been the easiest way out; however, the story of this couple going around the scenic locales of Kashmir with a cab driver will definitely make you feel the warmth. While safety and security in this north Indian state have always been a talking point, this ad beautifully captures the warmth of the cohort in the region blending it with the mystic landscapes of the valley.

Incredible India

Another campaign for the country’s tourism slogan, Incredible India, Prakash Varma’s ad takes the journey of a traveller to a new level of personalisation. Introducing a single traveller made the ad really personal and it turned out to be one of the most viewed tourism advertisement videos on the Internet.

Awesome Assam

The ad featuring Priyanka Chopra shows the various traditional and cultural aspects of the state that often got lost in translation. The ad has no specific story but traces an emotion of a tourist who just got back from her trip to Assam and why a visit to this north-eastern state will stay with her forever.

Kerala: Your moment is waiting

This campaign too was a Prakash Verma project released way back in 2010. This ad makes it to our list for the sheer brilliance in story-telling techniques. The ad was targeted at the international travellers as Kerala tourism wanted to attract travellers luring them with an anticipation of surreal experiences and some breathtaking landscapes coupled with a mesmerising music score.

Diu – Isle of Calm

Another masterwork by Prakash Verma, this commercial follows a woman who is transported from her hectic city life to the pristine locales in Diu. The Union Territory that hardly gets noticed in a crowd of diverse tourism destination in India could easily make an impact with this campaign. Anyone stuck in his or her otherwise busy life wanting a break in the lap of nature would instantly get inspired to visit what they call the Isle of Calm.

Have you ever travelled to a destination just because you loved the video-ad campaign? Share your story with us…

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Home > Beyond Bollywood: Indian Models Takeover International Runways

Beyond Bollywood: Indian Models Takeover International Runways

by Arushi Sakhuja | December 4, 2023 December 6, 2023

India is going places on the global map of fashion, and Indian talent is making a mark on international runways. We asked modelling management agencies to share their thoughts. 

With the fashion industry continuing to incorporate diversity, reflecting on a commitment to inclusivity - Indian models have been reaping the benefits. India has found a new prominence within the world of fashion following the success of Dior’s Pre-Fall 2023 showcase at the Gateway of India in Mumbai in March. The show brought with it a star-studded guestlist, including the likes of Cara Delevigne, Karlie Kloss, Maise Williams, and social media fashion sensation Bryan Yambao.

“Doors started to open for our Indian girls since Pooja Mor’s debut for the LV Cruise show in 2015. With each year it becomes more and more and I feel after Dior came to India and casted 90% of Indian faces, this further contributed to the influx of requests for Indian models internationally,” says Gunita Stobe, co-founder of Anima Creative Management.

The surge for Indian models on the runway began in 1994 when Aishwarya Rai Bachchan and Sushmita Sen became Miss World and Miss Universe, respectively, and has remained a mainstay. As much as runway veterans Naomi Campbell, Kate Moss, Claudia Schiffer, Gigi and Bella Hadid are adored and appreciated, it’s time the world familiarises itself with the new wave of Indian models who continue to represent diversity on these coveted catwalks.

When mentioning a shift in casting practices within luxury brands and the increased volume of Indian and Southeast Asian presence, Stobe’s heart filled with joy as she went on to say “I am glad to see now a sea of Indian faces with all shades of skin tones and features from all across India represented globally. Now the time is in full bloom for Indian and Southeast Asian faces which is absolutely great and I hope it will stay there and not just become a trend.”

To further emphasise India’s growing presence in the global limelight, we spoke to leading Indian modelling agencies to get an industry insight.

“Cultural diversity isn’t just a fleeting trend; it’s a recognition that brands have embraced the significance of representation and inclusivity across all marketing platforms, whether it’s a campaign or a runway show. This shift also aligns with the acknowledgement of the Indian customer base as the next major untapped growth market in the fashion industry.” Amrita Masani, Founder and Director, Faze Management

“The shift in model casting signifies a more inclusive approach, embracing diverse talent. As an agency, we represent this diversity by consistently featuring models of various ethnicities, genders, and body types in our shows and campaigns, actively participating in inclusivity initiatives, and fostering a transparent commitment to equal representation at all levels of our organisation.” Pankaj Arora, Director, Inega Model Management

The Indian Takeover

September marks the end of Fashion Week and we have seen a widespread of Indian talent on the roster across Paris, Milan, London, and New York. Notable Indian talent for Fashion Week include:

• Bhumika Arora - walked for Stella McCartney and Marc Jacobs
• Pooja Mor – walked for Tory Burch
• Neelam Gill – walked for Diesel and Burberry
• Avanti Nagrath – walked for Hermès, Dior, Roberto Cavalli, Alberta Ferretti and Boss
• Diya Prabhakar – walked for Falguni Shane Peacock, Alexander Wang, and Manish Arora
• Dipti Sharma – walked for Oscar de la Renta, Dries Van Noten, and Michael Kors
• Neil Varel – modelled for Brandon Murphy and Fendi

“Our industry is heavily driven by inspiration and creativity which means there are too many different aspects involved while scouting new faces and making decisions to offer representation. Fashion, like art, is very subjective. What is diverse to one, may not be to another,” Stobe tells BurdaLuxury. Stobe is not alone as Pankaj Arora also reflects on this shift, stating “As India finds its place in the world, as a country we are reflecting that within too. There’s testimony of this, with the Indian models excelling on the international stage too. Avanti Nagrath being a fine example.” He further shares that “fashion is becoming increasingly diverse and inclusive. Designers and fashion brands are realising the importance of representing a variety of cultures and backgrounds, both on and off the runway. This shift is driven by a desire to be more reflective of the global population and to cater to a broader customer base.”

The boom of Indian talent internationally has also generated positive impact domestically. Stobe shares with us that “the change has coincided with the success of Indian faces abroad. Once Indian models started to make an impact on the biggest shows and campaigns internationally, the local market seemed to change locally. Fashion magazines now started to support Indian faces so much more than before in their editorial pages, and so do local designers for their brand campaigns.”

Championing Inclusivity and Diversity

“We prioritise diversity to reflect our global audience, ensuring a mix of races, ethnicities, and body types.” Pankaj tells BurdaLuxury. He goes on to explain how diverse portfolios are maintained at Inega Model Management, “curating a diverse model roster entails proactively sourcing models from a range of backgrounds to ensure equitable representation. This fosters inclusivity, aligning with our audience’s diversity, and cultivates a brand image that is both relatable and welcoming.”

At Anima Creative Management, the entire board comprises of models that have inspired the founders. “We never base our scouting decisions on politics and are not driven by short-lived trends to attract media attention, rather we are based on passion for our work, passion to discover, nurture, groom and support emerging new faces with aim of creating long lasting international career pathways in modelling. Our models and their personal journeys and stories represent the agencies brand of Anima.”

In the words of Amrita Masani, “The fashion industry has been on a transformative journey, gradually shedding its earlier inflexibility regarding a singular definition of beauty. Today, models with all kinds of ethnic backgrounds, skin tones, and body types are wholeheartedly accepted – the more diverse, the better.” She adds, “inclusivity and diversity have been cornerstones of Faze’s mission since its inception. We were pioneers in the industry by establishing a dedicated Bengaluru division to scout and exclusively represent talent from South India. Moreover, we’ve constantly represented a wide range of models from Northeast India long before it became a trend.”

Things are changing in fashion, and this is only the beginning. Could Indian talent continue its momentum on international runways? We would say so.

Arushi Sakhuja

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Top 10 Travel Instagram Influencers in India

In recent years, the rise of social media has revolutionized the way we explore and experience travel destinations. Instagram, being one of the most popular social media platforms, has become a haven for travel enthusiasts and influencers to share their wanderlust-inducing adventures. These travel influencers have a massive following, inspiring thousands of people with their captivating photography, compelling stories, and valuable travel tips. In this blog, we present to you the top 10 travel influencers on Instagram in India who have made a significant impact in the travel influencer landscape.

Isa Khan - @isakhan (1.2M followers)

Isa Khan is a renowned travel influencer who takes his followers on breathtaking journeys across India. With his exceptional photography skills, he captures the essence of every destination, from the majestic mountains of the Himalayas to the serene beaches of Goa. His posts not only showcase the beauty of the places he visits but also provide insightful travel advice and recommendations.

Shivya Nath - @thetravelhack (1M followers)

Shivya Nath is a globetrotter and a strong advocate of sustainable travel. Through her captivating Instagram feed, she shares her experiences of exploring offbeat destinations, immersing herself in different cultures, and promoting responsible tourism. Her posts are a delightful blend of picturesque landscapes, cultural encounters, and thought-provoking narratives.

Ajay Sood - @ajaysood (700K followers)

Ajay Sood is a travel influencer with a keen eye for capturing the vibrancy of Indian cities. From bustling markets to architectural marvels, his photographs beautifully depict the soul of each place. Ajay also shares intriguing stories behind his travels, making his Instagram account a treasure trove for anyone seeking inspiration to embark on their own Indian adventures.

Larissa D'sa - @larissads (600K followers)

Larissa D'sa is a travel and lifestyle influencer who effortlessly blends fashion and travel in her posts. Her vibrant and stylish photoshoots against stunning backdrops make her Instagram feed a visual treat. Larissa's travel diaries take her followers on a journey filled with luxury accommodations, delectable cuisine, and exciting activities, creating the perfect inspiration for aspirational travel.

Abhinav Chandel - @abhinav_chandel (500K followers)

Abhinav Chandel's Instagram account is a testament to his love for adventure and the great outdoors. He specializes in trekking, mountaineering, and exploring remote regions of India. Abhinav's photographs capture the raw beauty of nature, encouraging his followers to step out of their comfort zones and embrace thrilling experiences.

Shramona Poddar - @shramonapoddar (400K followers)

Shramona Poddar is a travel influencer who curates stunning visual stories of her travels. Her eye for detail and composition shines through in every photograph, showcasing the hidden gems and lesser-known aspects of popular destinations. Shramona's posts are a blend of breathtaking landscapes, cultural encounters, and offbeat experiences that ignite wanderlust.

Aakash Malhotra - @aakashmalhotra (300K followers)

Aakash Malhotra is a travel influencer who takes his followers on a gastronomic journey across India. With a focus on food and travel, his Instagram feed is a delightful fusion of mouth-watering dishes, local culinary traditions, and authentic dining experiences. Aakash's recommendations and insights into various cuisines make him a go-to source for food enthusiasts and travel enthusiasts alike.

Sharanya Iyer - @sharanyaiyer (200K followers)

Sharanya Iyer's Instagram account showcases her passion for slow travel and immersive experiences. She believes in connecting with locals, learning about their culture, and capturing the essence of each place she visits. Sharanya's posts often delve into the history and heritage of destinations, giving her followers a deeper understanding of the places she explores.

Savi and Vid - @saviandvid (100K followers)

Savi and Vid, a dynamic duo, share their travel adventures as a couple on Instagram. Their visually stunning photographs capture the essence of romance and exploration. From luxury getaways to offbeat destinations, Savi and Vid's posts inspire wanderlust and encourage couples to embark on their own romantic escapades.

Siddhartha Joshi - @siddharthajoshi (50K followers)

Siddhartha Joshi is a travel photographer who showcases the rich diversity of India through his lens. His photographs are a visual celebration of the country's landscapes, architecture, festivals, and people. Siddhartha's Instagram feed not only showcases his breathtaking imagery but also provides valuable insights into the cultural heritage and traditions of India.

Conclusion:

These top 10 travel influencers on Instagram in India have successfully carved a niche for themselves in the travel influencer space. With their visually stunning photographs, engaging narratives, and valuable travel advice, they have inspired and influenced thousands of people to explore the beauty and diversity of India. Whether you're seeking inspiration for your next adventure or simply looking to indulge in armchair travel, these influencers are sure to captivate your imagination and fuel your wanderlust. Follow them on Instagram to embark on a virtual journey that will leave you yearning for more.

Are you ready to take your brand to new heights with influencer marketing? Let's Influence, the top influencer marketing agency in India, is here to help! Connect with our team of experts to collaborate with the best social media influencers and Instagram influencers in India. Get ready for impactful brand collaborations and unparalleled reach. Contact us today at [email protected] and let's create a winning influencer marketing strategy together!

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Have you ever been in Dehli?

Brief facts about Delhi: Delhi is a metropolis in the north of India and as the National Capital Territory of Delhi, a sub-national criterion directly subordinated to the Indian central government. Delhi is closing the Indian capital of New Delhi!

• Delhi is one of the greenest cities in the world
• Khari Baoli in Old Delhi is Asia’s largest wholesale spice market.
• Drivers sit on the right side of the car in Delhi
• The public transport system in New Delhi runs on eco-friendly gas.
• Delhi is the second most bird-rich capital city in the world

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Travel tips for models: Visiting Delhi

Since almost all flights from Europe arrive between 00:00 and 05:00 at night, it can take a long time to go through all the formalities. Those models who are lucky will be picked up at the exit, others will have to take a taxi or a riksha. The ride should cost between 150 and 200 Rs with a motor riksha, but it is not advisable to switch on the taximeter if you are not very well versed in Delhi. Due to the late night hour of arrival, it is advisable to reserve a hotel room in advance. The taxis / riksha drivers will then usually claim that the hotel has been burned down, overburdened, or attacked by insurgents. This is intended to lure the travelers to other hotels, where the taxpayers get commission. This commission is then directly onto the room price added. One way to get around this is to use the prepaid taxi booth inside the airport building, where you can buy a taxi ride at a fixed price and destination. The fastest and cheapest way is the metro ride. The Metro runs between 06:00 and 22:00 and is very modern. The journey to the city center costs only 60 Rs.

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Through our way of doing business, you are always perfectly positioned and stress-free on set. We have professionals for all your model booking and casting inquiries. Whether in media productions for fashion, advertising, business, fashion shows or TV – Our model index provides the best-selected personalities and look for your individual needs. We have a variety of models ranging from active, classic to sports models. Get in touch with us – Model Booking

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Model Measurements:

If you want to apply as a model you need to take your measurements to send to the agency and see which agency your type fits in. For high fashion agencies take a look at the points below.

Women’s heights and measurements:

minimum 1.75 cm to maximum 1.81 cm is optional (5.8” minimum to 5.11” maximum is optional) measurement depends on which market you are working for but international markets want 87-58-82 for hips/waist/bust (90-60-90 references)

Anika EU 176cm | US 5′ 9“

Become a model in dehli.

Delhi is India’s capital city and the home of executive, legislative, and judiciary branches of the Government of India. Delhi is a large metropolis with strengths in arts, commerce, education, entertainment, fashion, finance, healthcare, media, professional services, research and development, tourism and transport all contributing to its prominence.

Delhi is a city where time travel is feasible. Step aboard your time machine (the sleek and efficient metro) and you can go from Old Delhi, where labourers haul sacks of spices and jewellers weigh gold on dusty scales, to modern New Delhi, with its colonial-era parliament buildings and penchant for high tea. Then on to the future: Gurgaon, a satellite city of skyscraping offices and glitzy malls. This pulsating metropolis has a bigger population than Australia, and is one of the world’s most polluted cities. But woven into its rich fabric are moments of pure beauty: an elderly man threading temple marigolds; Sufi devotional songs; a boy flying a kite from a rooftop. So don’t be put off. Delhi is a city that has been repeatedly ravaged and reborn, with vestiges of lost empires in almost every neighbourhood. There’s so much to experience here, it’s like a country in itself.

Travel tips for models: Visiting Dehli

Most visitors to India land either in Delhi or Mumbai (Bombay). And it is from these cities that they glean their first impressions; and in these cities that they learn the ropes of travel in India. I was lucky, from my very first day in India, I stayed with an Indian family in South Delhi. True Delhi-wallahs, they helped me see the beauty and essential charm of the city and provided the keys to discover hidden treasures that most tourists miss. I grew to love the city and I hope you will give it a chance, too. The spanking-new metro makes it easy to get around the sprawling city in air-conditioned comfort, so you no longer have to stay in the centre of town. Don’t be afraid to use it, especially during the day, even if you’re a woman travelling alone. There’s a Ladies Car at one end of every train, clearly marked with pink signage so you’ll know where to stand. If you’re not going far, you can always take an autorickshaw, also known as a tuk-tuk; and there are cabs aplenty, including the iconic white Ambassador taxis. Another smart choice is to hire a car-and-driver for the day, a surprisingly affordable way to see a lot of the city without expending too much energy. Your hotel or guest house can book a reliable car for you.Model Booking

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Fashion’s favourite supermodels of all time—then and now

By Priyanka Parkash , Akanksha Kamath , Sheree Gomes Gupta

If you had to pick your favourite runway star, who would it be? We spoke to the movers and shakers in the industry about their ultimate supers of all times.

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This content can also be viewed on the site it originates from.

All-time favourite: “Lily Cole, Alek Wek and Naomi Campbell . In the Indian context, I love Madhu Sapre—she is simply gorgeous and her presence is just so large. She was the epitome of supermodels in India.”

By Arman Khan

By Sadaf Shaikh

By María Quiles

Current favourite: “I like Radhika Nair and find her really interesting—she represents the diversified, millennial vibe and a new global culture.”

All-time favourite: “My favourite model of all time is Kate Moss . I have had so many dreams where I am photographing her; she is on all of my moodboards!”

Current favourite: “Imaan Hammam. She's breathtaking, original, has the best walk and is very sexy and powerful!”

All-time favourite: “Natalia Vodianova!!”

Current favourite: “The gorgeous redhead Natalie Westling.”

All-time favourite: “ Padma Lakshmi is absolutely timeless in her beauty and inspiring in every way. As a supermodel , TV host, actor, author and a philanthropist who uses her influence for remarkable causes, she plays every role in her life flawlessly. Can she do anything wrong? I highly doubt it!”

Current favourite: “Bhumika Arora is a breath of fresh air and a game-changer in every possible way. Just watching her stand out beautifully on the runway is a delight. She's an inspiration for young girls in every part of the country with dreams of modelling.”

All-time favourite: “Naomi Campbell for her fierce personality and persistent beauty.”

Current favourite: “My darling Nidhi Sunil, for her intelligent sensibilities, natural sporty sex appeal, and wholesome beauty.”

All-time favourite: “Rachel Reuben had great style and a very international look. I loved the way she photographed even though she was shorter than the required runway model; she stole the show even on the ramp.”

Current favourite: “ Diva Dhawan . She is fabulous in front of the camera and brings a certain cool energy which I love.”

All-time favourite: “Christy Turlington—she's elegant, stunning and ageless. I believe her dignity, intelligence and grace get better with age. Whether it is her iconic yoga -inspired Vogue cover or her campaign for safe childbirth, she is a sparkling elixir of beauty and brains!”

Current favourite: “Gisele Bündchen—though she has been iconic for a couple of decades now, she still tops my charts. I remember seeing her first cover when I was a teenager and there was something amazingly striking and feline about her beauty. She has remained relevant ever since and created some iconic images. I am not a fan of homogenised clones that one sees on catwalks at the international shows. Women who are different, individualistic and combine beauty and brains really stay timeless in my opinion.”

All-time favourite: “Then it was Marielou Phillips. She was one of the few Indian girls to conquer the international runways."

Current favourite: “Now, it's Kanishtha Dhankar. She is intelligent, bright and kind, and that makes her all kinds of beautiful.”

All-time favourite: “Through the journey of my three-decade career, I've worked with the best models in the Indian industry. From the classic beauty Shyamoli Verma to the stunning Mehr Jesia in the '90s, to the golden couple Milind Soman and Madhu Sapre. The early 2000s saw the beautiful and dusky Sheetal Mallar and Dipannita Sharma, who starred in my campaigns and ruled the runways. This last decade has belonged to gorgeous Sonalika Sahay and the majestic Lakshmi Rana.”

Current favourite: “From the recent younger lot, I really enjoy working with Archana Akil Kumar. She looks divine in photographs and on the ramp!”

All-time favourite: “Archana Akil Kumar. She has walked for us several times at fashion week, and she is always opening or closing for me. Her body language is always on point. The way she carries off our heavy couture outfits is absolutely effortless.”

Current favourite: “Namrata Tripathi. She is our muse for the autumn/winter 2018 campaign and she absolutely nails the sensual modern bride. She owns each and every look and moves effortlessly in front of the camera.”

[#image: /photos/5ce42747b40d26d4edd6c47c]||| |||

Image: Bikramjit Bose

“My favourite model then and now is Lakshmi Menon . All the iconic black and white imagery created by Prabuddha Dasgupta, modern visuals in Le Mill's campaign to the recent Tom Ford catwalk—it all embodies no-border beauty.”

“My favourite super model in India then and now is Lakshmi. Somehow the poise, sex appeal and grace she has is something that has become quite rare to find. Lakshmi's recent campaign with Rohit Bal was beyond amazing and she still opens and closes most shows for major designers.”

“Lakshmi Menon, then and now...she can bring something strong yet fragile, so effortlessly all in one frame.”

By Vogue Staff

By Piya Dhiman

By Nupur Sarvaiya

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