Insight Report 2024
'Return of the new normal'
Travel in a world of geopolitical, climate and digital disruption
Travel Weekly Insight Report 2024
Travel demand strong despite weak economy
Consumer research for this report suggests no let-up in demand for overseas holidays but efforts to control spending, says Travel Weekly executive editor Ian Taylor
A question uppermost in outbound-travel industry minds going into 2024 was could we possibly see as consistently strong demand in the year ahead as in 2023? From the start to January, it appeared we might. To appreciate how remarkable that and the past 12 months have been, it’s worth looking back to the last issue of this Insight report , published in December 2022. Then it appeared rising inflation would not be reined in without a recession. The report quoted Virgin Atlantic chief executive Shai Weiss’s November 2022 prediction that “it’s going to be a tough 2023”.
There were challenges in the last year, but few would describe the travel market as “tough”. The UK economy avoided the forecast recession and the interminable cost-of-living crisis failed to prevent close to record numbers booking overseas holidays. There was conflicting evidence on the state of the UK economy at the turn of the year, with inflation unexpectedly ticking higher in December. Yet weak economic growth and sustained higher interest rates appear likely for the year ahead. Not one but two wars now compound the picture, threatening to trigger higher energy prices, with Israel’s war on Gaza and the fallout from Houthis’ attacks on shipping diverting freight and fuel around the coast of Africa. The UK year will be dominated by the forthcoming general election , skewing government business, distracting ministers’ attention and making a resolution on Atol reform unlikely.
"Consumer research for this report suggests outbound travel demand should be at least as strong in 2024 as 2023"
There were some notable steps taken to address travel’s need to decarbonise and become more sustainable, including a first transatlantic flight using entirely non-fossil fuel and a heroic attempt to bring every hotel in Turkey (Turkiye) up to Global Sustainable Tourism Council (GSTC) accredited standards. But there was no step change in progress and broadly the conclusion of last year’s report must stand: “The industry will not be able to rely on demonstrating reductions in its carbon intensity to escape sanctions if total emissions don’t fall.” Total emissions are not falling. The challenge to decarbonise is becoming harder.
Entry for UK travellers to Europe and visitors to the UK will change this year. An EU Entry/Exit System (EES) will be introduced – expected after the Paris Olympics – to register non-EU residents at the Schengen Area border, replacing passport stamping. It could cause delays as visitors will need profiles creating with facial images and fingerprints. This follows the UK’s launch in November of an Electronic Travel Authorisation (ETA) , initially for visitors from Qatar. The scheme, costing £10 and valid for two years, will be extended to all non-UK nationals not requiring a visa by the end of 2024.
Consumer research for this report suggests outbound travel demand should be at least as strong in 2024 as 2023. But there is clear evidence of consumers looking to control their spending by travelling outside peak season, reducing holiday durations and so on. I am once again indebted to Service Science for facilitating the research for this report and to Deloitte and the many Deloitte contributors for their time and expertise.
The sector reaped the rewards of a busy summer 2023. But the travel landscape is evolving, argues Deloitte’s Alistair Pritchard
There was no abating consumers’ appetite for travel in 2023 despite surging inflation and geopolitical instability, as pent-up demand continued to fuel spending on travel. However, 2024 promises a more nuanced and evolving landscape. There is little doubt the turbulence of the past three years has reinforced consumers’ interest in travel. Moreover, with increasing workplace flexibility becoming more widely accepted, professionals are seeking opportunities to blend work and leisure. This shift is poised to further sustain travel demand while changing the nature of business travel.
With many travel businesses returning to, or surpassing, pre-pandemic passenger volumes, 2023 saw a strong recovery. Net spending in the leisure sector improved for a third consecutive quarter according to the Deloitte Consumer Tracker Q3 2023 and the travel industry reaped the rewards of a busy summer. As the appetite for travel remains, the sector is seeing investment and a trickle of M&A activity. However, there is the potential for a more conservative approach to travel behaviour in the face of an economic downturn. Consumers will want maximum value for money and may consider options such as all-inclusive holidays or fewer days away. Higher-end travel products could have a better year than budget ones.
"As we navigate the complexities and uncertainties of the post-pandemic world, the travel industry has the opportunity to redefine itself"
On the corporate side, decision-makers face the delicate task of balancing conservative budgeting with the benefits travel can offer. The value of in-person interactions is clearly recognised, but how organisations go about travel is changing as they strive for growth and profitability while reducing costs and CO2 emissions. Progress on sustainability in the industry has been modest. While corporate responsibility and marketing play a role, consumers’ travel decisions do not tend to reward sustainable practices consistently. Institutional investors and government regulations are the key drivers for change, but the pace is often slow. However, investors are taking sustainability seriously, as market perception can change fast, impacting the top line and asset value. For travel providers, adaptability is key. Those who can integrate technology to provide personalised and flexible offerings will be at the forefront of meeting the evolving needs of consumers. Technology including artificial intelligence will play a crucial role in enabling businesses to address sustainability and cost targets. Significant investment is expected. Generative AI has the potential to disrupt travel and hospitality, particularly around itinerary generation and hyper-personalisation, and to redefine loyalty by focusing on personalised experiences rather than points-based programmes.
As we navigate the complexities and uncertainties of the post-pandemic world, the travel industry has the opportunity to redefine itself. By embracing innovation, understanding diverse consumer needs and prioritising the delivery of meaningful and personalised experiences the industry can redefine value through experience. We hope you enjoy this Travel Weekly Insight Report. We look forward to discussing its insights and their implications with you.
Alistair Pritchard, lead partner, Travel and Aviation, Deloitte LLP
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Service Science is a market research agency specialising in the hospitality, leisure, tourism and travel sectors. We work with clients to bring actionable findings, from their customers, people and supply chain, to help improve the customer experience. We have four practice areas: ● Think Like Your Customers: using behavioural science techniques, qualitative and quantitative, we provide insight to help understand and influence customer behaviour. ● Online Reputation Management: through the monitoring and management of online reputation we provide the means to increase loyalty and maintain clients’ competitive edge. ● Strategic Online Data Intelligence: using multiple sources we unlock the power of online data to provide insights and travel intelligence tools to destination managers, tourist organisations and operators. ● Service Quality Measurement: through mystery shopping, brand standards audits and survey tools we ensure clients deliver exceptional service. Clive Nicolaou Service Science was founded in 2010 by Clive Nicolaou, a market researcher with 30 years’ experience in the hospitality, leisure and tourism sectors. Prior to that Clive was head of hospitality and leisure at Kantar TNS having previously been a successful operator in the hospitality sector. He is a fellow of the Institute of Hospitality and a member of the Market Research Society. Tom Costley Tom is the most experienced researcher in the team with 40 years’ experience in market research from both a client and agency perspective. He has wide‑ranging experience but especially in travel, transport and tourism research. Prior to joining Service Science in 2018, Tom headed the travel and tourism team for Kantar TNS, the UK market leader in travel, transport and tourism. His client portfolio included national tourism organisations, leading operators, airlines, hotel groups and travel firms. He is a fellow of the Tourism Society.
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For more than a decade, the Travel Weekly Insight Report has provided essential reading for those running businesses in the travel industry and related sectors. “As the industry looks to capitalise on ongoing demand, this year’s edition will be another crucial resource.
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Deloitte lead partner, travel and aviation
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Service Science associate director
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Issues / Supplements
Glittering Greece
Lesser-known islands are gaining traction with luxury clients
Special Edition: AlUla
City of Contrasts
Aspire whisks 25 luxury agents to Japan for its annual overseas event, The Retreat, starting with three nights in the captivating capital, Tokyo
Island hopping
The island paradise of Fiji appeals to all
Explora Journeys special edition
Wildlife Encounters
Zambia and South Africa offer a front-row seat to Africa's epic flora and fauna
Elite Explorers
High-end camps with epic cuisine and sublime service await in Antarctica
Incredible Africa
We look at how luxury and sustainability go hand in hand on a dreamy twin-centre trip to Namibia and South Africa
Cruise comeback
We sail to Spitsbergen and highlight the booming adventure cruise sector; the landscapes of Western Australia’s Kimberley region prove beguiling; and why wildlife sightings in the Pantanal wetlands rival a safari experience.
Special Edition: Atlantis The Royal
Discover all you need to know about the upcoming property's luxury accommodation, why the new icon of Dubai will be the perfect resting place for clients, and much more
What's hot in Miami
Explore French Polynesia, the stunning and remote bucket-list destination; Discover what’s hot in the fun-filled and ever-evolving city of Miami; Check out our agent and supplier finalists for this year’s awards.
Sustainable luxury in Costa Rica
Why it’s time to fall in love with Marrakech city once again; Costa Rica, where luxury and sustainability go hand in hand; Your guide to the most majestic rail routes around the world
The Italian job
Lap up the timeless beauty of the Italian lakes; discover why San Francisco and Chicago make a perfect pair of cities for foodies; and explore what’s new on the much-loved Caribbean island of Barbados
Smooth Sailing
Take to the rails on the first journey from the Rockies to the Red Rocks; Inspire your clients with our pick of the best cruises with wow factor; Find out which travel experiences you put top of the agenda for 2022
Elegance in Ibiza.
Wild terrain and a warm welcome in Ireland's far west; Swap excess for elegance in Ibiza - the White Isle has grown up; Hotel buyouts - stays don't come more exclusive than booking the whole place.
Far-flung Philippines
Champagne, châteaux and luxury stays across the Channel; The far-flung Philippines clients will want to book for the future; Why a private voyage is the ultimate post-Covid trip
Scandi city escapes
Copenhagen is the perfect year-round city escape; Corfu is growing it's luxury footprint; Aspire shines a light on new hotel openings for 2021
Beautiful Highlands
Discover why Los Cabos is a hotspot for the A-list; Embrace the outdoors on a road-trip in the Highlands; Discover trends to expect in 2021
The next chapter
Agents reveal how they’ve adapted their businesses; Aspire explores the trends that have emerged during the pandemic; and why a stay in Italy after lockdown proved to be the perfect escape
Colourful Cartagena
The Colombian capital is becoming a hit with affluent travellers; Aspire speaks to Harry Styles about places that have inspired him; Luxury lodges are helping open up unique Bhutan
Cruising in Asia
The Philippines' azure waters and tantalising cuisine will float your boat; Aspire speaks to Chrissy Teigen; From cycling and hiking, The Rhine is river cruising but not as you know it
Vibrant Vietnam
Aspire heads to Vietnam to embrace the chaos of Hoi An before retreating to the serenity of the Four Seasons; our guide to the city of spas, Budapest; and why Puglia is Italy’s best kept secret and a paradise for foodies
Icelandic adventures
Aspire experiences hygge in Iceland; explore what's new in New York; our guide to carnival in Brazil; and we interview Bear Grylls
Balinese delights
Aspire heads to Bali to delve into the island paradise’s wellness offering; our guide to Sydney and why you can see a good slice of Australia in just two weeks. We also speak to actress Emma Stone on her holiday likes and loathes and review the non-stop Qantas route from Perth to London.
Japan’s Appeal
Aspire’s guide to seeing the best of Tokyo; dine well along the Amalfi Coast; a bucketlist trip to Rwanda and Sir David Attenborough on the precious ecosystem of the Great Barrier Reef
December Issue
Dive into French Polynesia’s heavenly network of islands for a slice of paradise; why luxury cruises lines are focusing more on adventure; Benedict Cumberbatch shares his love of Asia and embracing new cultures
Into the wild
All eyes on high-end Signita and super-stylish Cape Town; find out how model and actress Cara Delevingne embraces local cultures; it’s all about robust wines and fewer tourists in Napa Valley.
The relaunch of Aspire
Soak up the sound of silence in the diverse landscapes of New Zealand; discover why Peru isn’t just for backpackers; Margot Robbie shares her love of experiential based travel… and more
On the horizon
What makes Noosa a hit with the rich and famous
Walking on water
Luxury cruising booms with new ships and brands on the horizon
Zen and now
Zen and now<br />Head to the hills to embrace Japan’s spiritual heart
Out of the shadows
Out of the shadows<br />Cambodia basks in golden glow as its luxury offering shines
Grand designs
Grand designs Abu Dhabi builds its appeal as a luxury cultural destination
Mystical glow
Mystical glow Balance relaxation and exertion in beautiful Bali
Something blue
Something blue Two Greek islands perfect for clients who’ve taken the plunge
Live long and prosper
Live long and prosper. Wellness holidays hold the key to a healthy body, mind and wallet
Getting piggy with it
Getting piggy with it: Experience in the Bahamas that are snout of this world; Michael Fassbender: Aspire talks motorbokes and skydiving with the Hollywood megastar; Insight Gold: Win an incredible prize worth £5,000; Spa Goddess... and more!
Small hands on deck
Small hands on Deck: Luxury cruising for families hits its stride on land and sea; Want to feel good? Wellbeing Escapes creates club to make you feel and sell well; James Morrison: The singer talks holidays while sitting in business class; Is luxury dead? Two punchy articles from two very different experts; Spa Goddess... and more!
Ultimate safari spot
Ultimate Safari Spot: Why Botswana might be the best place on the planet for animal adventures; Aspire meets Myleene to talk travel with kids; We buckle up in thethe group’s private jet; Photos and words from our inaugural Aspire summit at the Savoy; Spa Goddess... and more!
Pedigree chums
Pedigree Chums: Is it time to think about the high-end hound pound? The finalists: Aspire Awards shortlist revealed; Handsome Man: Aspire meets rugby player and Strictly dancer Ben Cohen; Win one of four spaces on a fam trip to Portugal; Spa Goddess... and more!
Gorilla marketing
Gorilla Marketing: Why Rwanda's great apes are an easy sell; Enter the Aspire Awards; Luxury Myanmar Cruise comp; Interview with Tom Daley; Mini-moons; Spa Goddess... and more!
Central perks
Central Perks: Discover the secrets to upgrading the New York experience; Fortnum & Mason competition; Natasha Kaplinsky interview; St Kitts hotel; Cruise focus; Spa Goddess... and more!
Fantasy Football
Fantasy Football: As The Hobbit takes its final walk on the red carpet, New Zealand prepares to welcome record arrivals; Levi Roots; The Best from the Rest agents hot list; Win a dressing gown for your dog; Spa Goddess... and more!
The wonders of wellness
The wonders of wellness: Take advantage of the feelgood factor in this burgeoning sector; Pete Waterman: Aspire meets the man who launched Kylie and loves trains; Beach Polo: Win tickets for the poshest seaside sport courtesy of Oman... and more!
Green shoots of discovery
Green shoots of discovery: Pandas pull in the tourists to Chengdu but client's bucket list are far from black and white; Win places on the Oman Odyssey; Interview with Will Greenwood; Aspire breakfast... and more!
Good vibrations
Good vibrations: Spectacular new hotels in San Diego and Santa Barbara add lustre to California; Win tickets to X Factor musical; Interview with Eamoon Holmes; LGBT travel.... and more!
Time Travel
Time Travel: Forward-thinking hoteliers seek inspiration from past; Win a luxury makeover; Theatre tickets competition; Interview with Paul Kerr from Small Luxury Hotels of the World.... and more!
Heads, shoulders, knees and toes
Spa Goddess: new regular feature looking at new and top spas; Win trip to Borneo; Five nights with SLH competition; Interview with Etihad Airway's Clive Wratten.... and more!
Party in style
Party in style: Ibiza's new breed of hotel is attracting affluent clientele looking to let their hair down; Win a Break with Small Luxury Hotels of the World; Flying over the Falls: A bird's-eye view of Africa's greatest wonder; Aspire Awards: The winners of the inaugural luxury travel awards ... and more!
From Dusk Till Dawn
From Dusk Till Dawn: Burma is emerging from the shadows as Asia's most desirable destination; Sustain: looking into Just a Drop's water projects; Saint Lucia article; Reviews on Dubai, Italy, New York, Vietnam; Win a Marni handbag; Interviews; and more!
Drive Time: Go far in Utah with four wheels and no heels; Quick, quick, slow: Tango sets the perfect ace in aspirational Argentina; Win a Barbados holiday; and more!
Golden Delicious
Golden Delicious: Timeless Oman; Interview with Simon Reeve on Indian Ocean; Feature on Cambodia; Washington DC uncovered plus more!
Rupert investigates Tokyo
Rupert investigates Tokyo; Victor launches private jets; Tuscany is explored; interview with Charley Boorman and reviews from Morocco, Antigua, Italy and the Maldives plus more!
Issue - 2011 Dec
It's astonishing that a year has passed since we launched Aspire. It's been an incredible 12 months and I hope you are as excited about next year as I am.
Issue - 2011 Sep
It's hard to believe Aspire Travel Club is just ten months old. Since the wonderful launch party, we've worked hard to bring you unrivalled editorial content, benefits and competitions to make life for luxury agents easier, more fun and more rewarding.
The Insider: Australia
The first in a new supplement series, this is the ultimate luxury guide to holidaying Down Under
The Wishlist by Aspire 2024
The most sought-after travel experiences in the world
The Wishlist by Aspire 2023
We poll luxury Aspire agents on their client’s most-desired travel experiences
Switzerland: The grand tour begins here...
Switzerland Tourism is keen to build stronger ties with the trade. Learn more about the scenic beauty and city life with our dedicated supplement.
The Wishlist by Aspire 2022
Read to find out which Wish List experiences Aspire readers voted into their top 20 for 2022, and check out the top 20 experiences to enjoy at Atlantis the Palm in Dubai.
The Wishlist by Aspire 2021
Discover the most-desired travel experiences of Aspire agents' clients
A-to-Z Guide to Canada
Twenty-six characters really isn’t enough to define all the things that Canada is and can be, but we’ve done our best to try to capture as much as we can.
The Wish List 2020
The ultimate list of places we want to visit, cultures we want to embrace and experiences we are eager to have, voted for by the trade
New Zealand: Kia Ora
Your new resource on luxury product in New Zealand
The Wish List
Seeing gorillas in the wild, travelling on the Orient-Express and seeing tigers in India's Ranthambore National Park. Learning to surf Down Under, seeing the cherry blossom in Japan and sipping red wine in Mendoza, Argentina. These are just a handful of the experiences that make up my constantly growing travel wish list.
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Magazine. Travel Weekly is a business magazine and online information service for the UK travel industry. It provides news, analysis and destination articles for travel agents, tour operators and tourism employees about the UK outbound and domestic holiday and travel markets. Source.
The UK's number one travel trade publisher, with essential news, comment, analysis and travel inspiration, plus the latest travel jobs and travel agent competitions and incentives. Need-to-know information for those working in the travel agent, tour operator, cruise and airline sectors, and suppliers to the travel industry. Part of Jacobs Media Group.
Travel Weekly is the travel trade's leading business media brand, delivering the latest news, analysis and in-depth coverage of every sector, including airlines, ... AGENTatHOME Magazine is the only publication written for and distributed exclusively to home-based travel agents. The home-based business is the fastest growing segment of the ...
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Join the Aspire Travel Club. This exclusive members-only club is designed to support agents and suppliers selling high-end travel. As a member you will receive a personal copy of our quarterly magazine, as well as access to behind-the-scenes parts of the Aspire website. Agent members gain access to exclusive offers, incentives and competitions ...
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