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Private Browsing Missing in Safari on iPhone or iPad? How to Fix It

no private browsing safari iphone

The Private mode in Safari lets you browse websites without any trace in the app’s history. It’s a safe way to browse the web on your iPhone or iPad because it prevents recording your browsing history, storing cookies, website tracking, etc.

Enabling Private mode is easy but we just found out recently that sometimes, the “private” link doesn’t show up in Safari’s tab view. Given that this is the easiest way to enable private mode, it will be impossible to switch between private and normal modes without this link. Incidentally, you might also notice that the “Clear History and Website Data” option (in Settings → Safari) disabled. Fortunately, there is a fix for this. Here’s more on that.

Turns out, “Restrictions” plays a role in enabling/disabling the “Private” mode link in Safari’s tab-view. If you have website restrictions enabled, there’s a possibility that the private mode link will be hidden. Sometimes it looks like a bug too but anyway, here’s how to fix the missing Private link in Safari.

Is Private Browsing Button Grayed Out in Safari on iPhone or iPad? How to Fix It

Step #1. Open Settings → Tap on Screen Time (If you have set the passcode for Screen Time, it may ask you to enter to proceed further.)

Tap on Settings then Screen Time on iPhone or iPad

Step #2. Tap on Content & Privacy Restrictions then tap on Content Restrictions.

Tap on Content Restrictions in Screen Time Settings on iPhone or iPad

Step #3. Tap on Web Content and Select Unrestricted Access.

Tap on Web Content and Select Unrestricted Access

Step #4. If that’s selected already, tap on Limit Adult Websites and then tap on Unrestricted Access again.

Allow All Websites in Safari on iPhone or iPad

Step #5. Quit Settings and Safari (if it’s open.)

Re-open Safari and go to the tab-view (tap on +). Hopefully, you should now see the “Private mode link.

Also, within Settings → Safari, check if Clear History and Website Data is now enabled. Note that you should have visited a few websites (basically, have some history) before the link/button becomes clickable again.

That’s all, folks!

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Fix: Private Browsing Greyed Out in Safari on iPhone, iPad and Mac

Darryl Dsouza

Is the Private Browsing Mode not working in Safari? This feature allows you to browse the internet without saving any history or syncing any browsing details with other devices, and it doesn’t even try to save AutoFill information. It is a great way to protect one’s privacy. Here’s how to make it work once again.

If you’re using Safari Private Browsing to hide your online activity, you should know that it can’t hide your search history because the DNS cache will store all your online searches. Because of that, we suggest a VPN like ExpressVPN to keep your online activity private with next-level encryption. Thus, your browsing usage will be impenetrable by third parties.

➡️ Get ExpressVPN

How to Use Private Browsing in Safari on iPhone, iPad, and Mac

Some users aren’t aware of the steps to navigate to the Private Browsing Mode in Safari and think that the feature isn’t available or not working. So, before we get into the fixes, let me run you through the steps to use the Private Browsing Mode in Safari.

Steps to open a Private Browsing Window in Safari on iPhone or iPad. 

  • Open Safari browser on your iPhone or iPad.

Head to Tab Groups in Safari on iPhone

  • Now, tap the “ Tab Groups ” button at the bottom.  

Select the Private option in Tab Groups menu

  • Here, tap the + icon (Plus) to add tabs and use the Private Browsing Mode. Alternatively, you could also swipe right or tap the Private tab located at the bottom left corner. 

Steps to open a Private Browsing Window in Safari on Mac. 

  • Open Safari on your Mac.
  • Click the File option in the menu bar.
  • Select the New Private Window option from the list and use Private Browsing Mode in Safari on Mac. 

How to Fix Private Browsing Not Working in Safari on iPhone, iPad, Mac

Following the aforementioned steps, we’re certain that you are fully aware of the steps to access the Private Browsing Mode in Safari. But, if you still can’t access Safari even after knowing the steps, it means there’s something wrong. 

Therefore, if the Private tab is grayed out or not working at all, here are some of the most effective troubleshooting methods that can help fix the Private Browsing Mode issues in Safari on iPhone, iPad, or Mac. 

1. Remove Content Restrictions on Web Content

Enabling Content Restrictions for the Web Content section in the Screen Time Settings leads to the removal of the Private Browsing Mode button from Safari. If you’ve recently made this change, or have accidentally set restrictions for web content, here’s how to change these settings and retrieve the Private Browsing Mode. 

Time needed:  2 minutes

Steps to remove Content Restrictions from the Web Content section in Screen Time Settings on iPhone or iPad.

Head to Content Restrictions in Screen Time on iPhone

Remove Content Restrictions from the Web Content section in Screen Time Settings on Mac 

  • Click the Apple logo at the top left corner and click the System Settings… option. 

Head to Content and Privacy in Screen Time

2. Update Safari Browser to Fix Private Browsing Not Working in Safari

If removing restrictions didn’t resolve the issue, software bugs in the Safari browser might be the reason why Private Browsing Mode has disappeared from your device. Since Safari is the native browser, you cannot manually update it from the App Store. It receives updates with software updates. Moreover, updating the software can also get rid of other bugs or glitches within the software that might be causing this issue.

Update iOS or iPadOS to the latest version 

  • Open Settings on your iPhone or iPad and head to the General option. 
  • Select the Software Update option. 

Update iOS to the latest version

  • Enter your device’s passcode to continue. 

 Update macOS to the latest version

  • Click the Apple logo at the top right corner of the menu bar and select the System Settings… option. 

Click General and select Software Update

  • Then click the Agree button after you’ve read the terms to update macOS to the latest version. 
  • Enter your Mac’s password and then click the OK button. 

3. Restart iPhone, iPad, Mac to fix Private Browsing not working in Safari

Restarting the device helps resolve most temporary software bugs and glitches and you will always find it in troubleshooting guides. If you’ve tried all the steps mentioned above and cannot access your device’s Private Browsing Mode in Safari, a quick restart might fix the issue. Especially because all the services running on your iPhone, iPad, and Mac restart alongside your device.

Moreover, even the settings you’ve just changed will be applied if they haven’t already. So go ahead and restart your iPhone, iPad, or Mac and it might fix the Private Browsing greyed out in Safari issue. 

Restart iPhone and iPad without a Home Button

  • Press and hold the side button and either volume button until the slide to power off slider appears. 

Restart iPhone to Fix Private Browsing in Safari

  • Now, press and hold the side button until you see the Apple logo. 

Restart iPhone and iPad with a Home Button

  • Press and hold the side button until the slide to power off slider appears. 
  • Drag the slider and wait for a few minutes. 

You can even ask Siri to restart your iPhone or iPad if your hands are preoccupied, etc. This is one of my favorite implementations and I use it quite often. 

Restart Any Mac 

  • Click the Apple logo at the top right corner of the menu bar.

Restart your Mac to Fix Private Browsing in Safari

  • Unselect the checkbox to the left of the “Reopen windows when logging back in” option.
  • Then, click the Restart button to restart your Mac. 

4. Contact Apple Support 

The silver lining to every troubleshooting dark cloud is Apple Support. If you followed all of the above mentioned steps but none of them helped, the last option is to contact Apple Support . Alternatively, you could visit any official Apple Store nearby and ask the employees at the Genius Bar to inspect your device and help fix the Browsing Mode not working in Safari. 

Does the Private Browsing Mode in Safari Work as Promised?

Apple promises that when you’re browsing the internet using the Private Browsing Mode in Safari it doesn’t save any history. However, there’s a workaround using which you can view your Safari Private Browsing History on Mac . So, if someone wants to view your browsing history, they can. Therefore, we recommend using a VPN alongside the Private Browsing feature to ensure utmost safety. 

We hope this article helped fix the Private Browsing Mode not working in Safari on your iPhone or iPad. If you have any other doubts, do let us know in the comments below.  

One thought on “ Fix: Private Browsing Greyed Out in Safari on iPhone, iPad and Mac ”

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  • Darryl Dsouza

no private browsing safari iphone

How to Turn on Safari Private Browsing on iPhone: A Step-by-Step Guide

Turning on Safari Private Browsing on an iPhone is a simple process. Open the Safari app, tap the tabs button (which looks like two overlapping squares), then tap “Private” to turn on Private Browsing Mode. Now, Safari won’t remember the pages you visit, your search history, or your AutoFill information.

After you complete this action, your browsing activity will not be saved in Safari. This means that websites you visit won’t appear in your history, and information entered in forms won’t be saved for AutoFill.

Introduction

In today’s digital age, privacy is a hot commodity. With every click, tap, and scroll, we leave digital footprints that can tell a story about who we are and what we like to do online. That’s why learning how to turn on Safari Private Browsing on your iPhone is essential. Whether you’re entering sensitive information, researching a surprise gift, or simply want to keep your browsing history to yourself, Private Browsing Mode is your go-to feature.

This function is particularly handy for shared devices or when you want to keep your browsing habits under wraps. So, if you’re an iPhone user looking to browse the web without leaving a trace, you’re in the right place. We’ll show you how to enable this feature in just a few easy steps.

Step by Step Tutorial on How to Turn on Safari Private Browsing on an iPhone

Before we dive into the steps, let’s clarify what we’ll achieve here. By following these simple steps, you’ll enable Private Browsing Mode in Safari, which prevents Safari from keeping track of your browsing history, search records, and AutoFill information.

Step 1: Open the Safari App

Navigate to your iPhone’s home screen and tap on the Safari app to open it.

Opening the Safari app is your gateway to the internet on your iPhone. Make sure you’re connected to the internet before you proceed.

Step 2: Access Your Open Tabs

Look for the tabs button, which resembles two overlapping squares, and tap on it.

This button will show you all your currently open tabs. If you have many tabs open, you may have to swipe left or right to find the “Private” option.

Step 3: Enable Private Browsing

Find the “Private” option at the bottom left of the screen and tap it.

Once you tap “Private,” you’ll notice the color of the browser interface changes, indicating that you’re now in Private Browsing Mode.

Additional Information

Now that you’re all set with Private Browsing Mode on Safari, there are a few things to keep in mind. Firstly, while your browsing activity isn’t saved on your iPhone, your internet service provider or employer can still track it. Also, if you download files while in Private Browsing, they’re saved to your phone and visible in the Downloads folder.

Moreover, not all Safari features are available in this mode; for example, you can’t use Handoff to pass browsing activity between devices. Lastly, remember to close all private tabs before returning to regular browsing to maintain your privacy.

  • Open the Safari app on your iPhone.
  • Tap the tabs button to view your open tabs.
  • Tap “Private” to enter Private Browsing Mode.

Frequently Asked Questions

Does private browsing hide my activity from my employer or internet service provider.

No, Private Browsing only prevents Safari from saving your browsing data on your iPhone. Your activity can still be tracked by your internet service provider or employer.

Will downloads in Private Browsing show up in my regular downloads folder?

Yes, any files you download while in Private Browsing Mode will be saved to your iPhone and visible in the Downloads folder.

Can I use Handoff with Private Browsing?

No, Handoff does not work with Private Browsing tabs, as your browsing activity isn’t saved.

Can websites track me while I’m using Private Browsing?

Some websites may still track your activity using cookies during your Private Browsing session, but they will not be saved once you close the tabs.

How do I turn off Private Browsing?

To exit Private Browsing Mode, open the tabs view, tap “Private” again, and it will switch back to regular browsing.

Turning on Safari Private Browsing on your iPhone is a surefire way to maintain your online privacy. Whether it’s to shop for a surprise, handle sensitive work, or simply because you value your digital privacy, navigating this feature is a breeze. Just remember that while Private Browsing protects your data on your device, it doesn’t make you invisible online. Always exercise caution and use additional privacy tools if needed. Happy private browsing!

Matthew Burleigh Solve Your Tech

Matthew Burleigh has been writing tech tutorials since 2008. His writing has appeared on dozens of different websites and been read over 50 million times.

After receiving his Bachelor’s and Master’s degrees in Computer Science he spent several years working in IT management for small businesses. However, he now works full time writing content online and creating websites.

His main writing topics include iPhones, Microsoft Office, Google Apps, Android, and Photoshop, but he has also written about many other tech topics as well.

Read his full bio here.

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Safari private browsing button missing on iPhone or iPad? Here’s how to get it back

You decide you want to use private browsing in Safari on your iPhone or iPad. So, you open Safari, tap the button to open a new tab, and the Private button is gone. Where did it go?

If this is happening to you, it’s a simple fix. You made some changes to your settings and probably didn’t realize that it would take that Private button away from Safari. Here’s how to solve the case of the missing Safari Private browsing button.

Safari Private Browsing Button Missing iPhone

Related: 4 quick ways to open Safari Private Tab on iPhone

Get back the Private browsing button in Safari on iPhone or iPad

If you’ve adjusted your Screen Time settings to restrict content, then this is also what removed your Private browsing button. Follow these steps to put it back:

1) Open the Settings app and select Screen Time .

2) Tap Content & Privacy Restrictions .

3) Choose Content Restrictions .

Screen Time Content Restriction Settings iPhone

4) Look down at your setting for Web Content . Does it show Limit Adult Websites or Allowed Websites Only ? There’s the problem. If you change it to Unrestricted or  Unrestricted Access , you’ll get your Private browsing button back. If not, restart your iPhone .

Screen Time Content Restriction Unrestricted iPhone

Now, if you don’t want to make this change, then you’ll have to forgo the Private browsing feature in Safari. After all, the point of private browsing is that the sites you visit aren’t tracked. So, it makes sense that if you put restrictions on the web content, you wouldn’t be able to use private browsing.

Safari Private Browsing Button on iPhone

You can always change that setting temporarily, and when you finish your private browsing, put the restriction back. But at least the case is solved, and you know why your Private browsing button went missing.

Now that you know where your Safari private browsing button went, are you going to put it back? If so, will you do it temporarily or not? Let us know!

More on Safari:

  • How to manage bookmarks in Safari on iOS and Mac
  • How to always open Safari in a private window
  • How to bypass paywalls and read articles for free in Safari for iPhone
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How to Disable Private Browsing in Safari on iPhone or iPad: Quick Guide

Block or turn off Safari's private browsing feature on your iPhone

Last Updated: April 8, 2023 Fact Checked

Switching Back to Regular Browsing

Disabling private browsing permanently.

This article was co-authored by wikiHow staff writer, Kyle Smith . Kyle Smith is a wikiHow Technology Writer, learning and sharing information about the latest technology. He has presented his research at multiple engineering conferences and is the writer and editor of hundreds of online electronics repair guides. Kyle received a BS in Industrial Engineering from Cal Poly, San Luis Obispo. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 93,795 times. Learn more...

Trying to disable the private browsing feature in Safari on an iPhone? You can do so easily by using the built-in content restrictions settings. If you're just trying to turn off private browsing and get back to normal browsing, you can switch modes directly in the Safari app. This wikiHow guide will show you how to turn off or permanently disable Private Browsing on an iPhone or iPad.

Things You Should Know

  • To turn off private browsing, open Safari, tap the tabs button, and tap Private to switch to normal browsing.
  • To disable private browsing, go to Settings > Screen Time > Content & Privacy Restrictions > Content Restrictions > Web Content.
  • On the Web Content page, select "Limit Adult Websites" to disable private browsing.

Step 1 Open the Safari app on your iPhone or iPad.

  • Private browsing is a great way to avoid cookies. When you switch to normal browsing, you'll need to manually delete cookies in Safari .

Step 2 Tap the tabs icon.

  • This will be called Start Page if you don't have any tabs open in the normal browsing mode.
  • Private mode doesn't record your browsing history. For normal browsing mode, you can delete your browsing history if needed.

Step 1 Open the Settings app.

  • This method uses the built-in content and privacy restriction features to limit access to adult websites. This setting turns off the ability to use private browsing in Safari. Note that this will also prevent the user from accessing most websites with adult content.

Step 2 Tap Screen Time.

  • Note that this will also prevent you from accessing most websites with adult content.

Expert Q&A

  • If you're trying to keep your browsing information off iCloud, you can turn off Safari iCloud syncing on your iPhone . Thanks Helpful 0 Not Helpful 0

no private browsing safari iphone

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Check Your Safari History

  • ↑ https://support.apple.com/en-us/HT203036
  • ↑ https://support.apple.com/en-us/HT201304

About This Article

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How to use private browsing on your iPhone, and turn it off when you're done browsing

  • To turn off private browsing on your iPhone , or turn it on, you just need to press a single button in Safari.
  • The iPhone's private browsing feature is a convenient feature for those who don't want their online activity listed in their browsing history. 
  • Private browsing prevents your iPhone from creating any browsing history for the sites you visit, but will also log you out of most sites.
  • Visit Business Insider's homepage for more stories.

Private browsing prevents people who have access to your iPhone from seeing your internet history, because it stops the browser from recording your search and site visit history at all. 

It also prevents your iPhone from storing most cookies for websites, however, which means that you'll be logged out of most sites you visit.

The private browsing feature is exceedingly easy to turn on and off at will, and you won't lose any tabs in the process — your regular tabs stay put when you open private mode, and likewise, your private tabs will stay until you close them.

Check out the products mentioned in this article:

Iphone 11 (from $699.99 at best buy), how to use private browsing on your iphone in safari.

1. Open Safari.

2. Tap the icon in the bottom right corner that looks like two boxes stacked on top of each other. This will open your tabs.

3. Tap the "Private" button in the bottom left corner to turn on private browsing mode.

4. Tap the + button at the bottom of the screen to open a private tab.

5. When you're done browsing and want to go back to regular browsing mode, first close any tabs you don't want to be there the next time you open private browsing mode.

6. Tap the same tabs button you pressed before.

7. Tap the word "Private" again to turn off private browsing mode.

Related coverage from  How To Do Everything: Tech :

How to reset the safari browser on your iphone in 2 different ways, how to stop pop-ups from appearing on your iphone's safari browser, how to add bookmarks and favorites on an iphone's safari browser for quick access to your preferred webpages, how to delete or edit the saved bookmarks on your iphone's safari browser.

Insider Inc. receives a commission when you buy through our links.

Watch: How to use the iPhone's new spam-call-blocking feature

no private browsing safari iphone

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iOS 17 Safari makes private browsing more secure — here's how

You can use Face ID to lock private browsing tabs in Safari

how to use locked private browsing in ios 17 safari

The private browsing feature in iOS 17 Safari gets an extra layer of privacy, as the your private browsing tabs can now lock when you're not using the feature. But to make sure prying passersby don't see your browsing activity, you've first go to turn on locked private browsing in iOS 17 .

When you turn on locked private browsing, you're setting things up so that your open tabs can only be unlocked with Face ID, Touch ID or your passcode. The advantage of having that safeguard in place should be clear — no one will be able to see your private browsing tabs except for you. That way, you can keep those tabs open when you need to move on to other things, secure in the knowledge that whatever sites you've visited in Safari will remain private.

Here's how to turn on locked private browsing in iOS 17, as well as as a guide to the updated interface for private browsing in mobile Safari.

How to turn on locked private browsing

1. go to safari settings.

how to use locked private browsing in ios 17 safari

Launch the Settings app , and scroll down until you find Safari. (It's in the block of settings that contain the other built-in iOS apps.) Tap Safari .

2. Turn on locked private browsing

how to use locked private browsing in ios 17 safari by turning on slider in Safari settings

In the Safari setting screen, scroll down to the Privacy & Security section. There's an entry for Require Face ID to Unlock Private Browsing. Move the slider right to turn on the feature.

For phones without Face ID — essentially the iPhone SE, at this point — the menu item lets you require Touch ID instead.

how to use locked private browsing in ios 17 safari

Once that slider is set, your private browsing sessions will now require you to unlock the page using Face ID (or Touch ID) before you can view any open tabs. You can also unlock pages by tapping Unlock and entering your passcode.

As a reminder, here's how to enter private browsing in Safari on your iPhone.

1. Go to the tabs page

going to the tabs page in Safari to launch private browsing

In Safari, tap the tabs button . (It's the one on the far right of Safari's menu bar at the bottom of the screen.)

2. Launch private browsing

launch private browsing by sliding to the right

Swipe right on the tab menu so that the private browsing tab now appears on the center of the page. Tap Done to begin private browsing.

3. Turn on iCloud Private Relay (optional)

how to use locked private browsing in ios 17 safari

If you subscribe to iCloud Plus, you've got access to Private Relay . That's a a VPN-esque proxy service that encrypts your data and masks your IP address and DNS requests. That way, website and network operators can't build a profile using your browsing history.

Safari was just one of the apps to get an update as part of iOS 17, as you can see in our iOS 17 review . We can also show you how to take advantage of other new iOS 17 features, such as how to download offline maps in iOS 17 Maps , how to use the new Check In features in Messages and how to use gestures in FaceTime video chats.

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Philip Michaels

Philip Michaels is a Managing Editor at Tom's Guide. He's been covering personal technology since 1999 and was in the building when Steve Jobs showed off the iPhone for the first time. He's been evaluating smartphones since that first iPhone debuted in 2007, and he's been following phone carriers and smartphone plans since 2015. He has strong opinions about Apple, the Oakland Athletics, old movies and proper butchery techniques. Follow him at @PhilipMichaels.

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How to Go Incognito in Safari on iPhone, iPad & Mac

' src=

How to Go Incognito in Safari on iPhone

Go Incognito in Safari on iPhone

3. Tap Done or the “+” button to open a new private tab in Safari. 

Private Browsing Window in Safari on iPhone

How to Exit Incognito Mode in Safari on iPhone

2. Tap [numbers] Tab to exit private browsing mode in Safari on iPhone.

Exit Private Browsing in Safari on iPhone

How to Go Incognito in Safari on iPad

Touch and hold Tabs icon in Safari on iPad

3. You will know that you’re browsing privately in Safari as the address bar will turn dark or black, and the buttons also turn black (instead of blue).

Private Browsing Window Safari iPad

How to Exit Incognito Mode in Safari on iPad

How to Go Incognito in Safari on iPhone, iPad & Mac

How to Go Incognito in Safari on Mac

1. Open Safari and click on File in the menu bar at the top.

Open Safari in Mac and go to File option in the Menu Bar

How to Make Incognito the Default Mode in Safari

If you are a privacy-concious user, you can choose to always start Safari in incognito mode for private browsing. When you do this, Safari is going to open a private window by default on your Mac. Here’s what you need to do:

Safari Settings in Mac

How to Exit Private Browsing in Safari on Mac

Exit Incognito Mode in Safari on Mac

Frequently Asked Questions

Block All Cookies in Safari on iPhone

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Bringing the latest in technology, gaming, and entertainment is our superhero team of staff writers. They have a keen eye for latest stories, happenings, and even memes for tech enthusiasts.

Privacy Protection: Ensuring the privacy of our online activities is of utmost importance. Opting for Utopia P2P web proxy as a private browsing solution is the best decision due to its advanced features and decentralized network, which provide comprehensive privacy protection.

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7 Fixes Safari Private Browsing Button Missing on iPhone 15, 14 (Any)

  • Check Screen Time restrictions, restart Safari, reboot iPhone, update iOS
  • inspect Safari settings, reset all settings, or more in this troubleshooting guide.

With the latest update, Apple has tightened the security and added numerous features in users’ favor. However, Private Browsing isn’t new; you’ll find this feature mostly in all the browsing apps like Google Chrome, Microsoft Edge, etc. When you don’t want to leave any trace of Browsing history or cache, using Private Browsing is recommended. Some iPhone users have reported that the Safari Private option is missing, and there are plenty of reasons why it is happening to you. Often an incorrect change leads to such problems.

IN THIS ARTICLE

In this tutorial, I’ll list all the possible workarounds that could help you fix the Safari private browsing not showing or grayed out on your iPhone. Within a few minutes, the Private mode will start working if there’s no big issue with your iPhone or Safari.

Safari Private Mode Not Working on iPhone, iPad

Solution #1: disable screen time restrictions for safari private mode.

When Screen Time restrictions are disabled for Restricted web content in Safari, you won’t be able to use it. Therefore, make sure it is turned off. Here are the steps to check it.

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Step 1: Launch the Settings app on your iPhone > Swipe Down and Select Screen Time .

Open Screen Time Settings App On iPhone

Step 2: Select Content & Privacy Restrictions > Click on Content Restrictions.

Tap on Content & Privacy Restrictions Select Content Restrictions on iPhone

Step 3: Tap on Web Content > Choose Unrestricted .

Tap on Web Content Choose Unrestricted on iPhone

Step 4: Force closes the Safari app on your iPhone and Recheck in your Safari with the Private tab button.

Force Close Safari Browser on iPhone

Step 5: Touch and Hold on to the Tabs icon to see the new Private Tab . That’s it.

no private browsing safari iphone

How to Use Private Browsing on Safari iPhone

Step 1: Launch the Safari App on your iPhone > Hit the Tabs icon on the bottom-right corner.

Open Safari Select Tabs Icon on iPhone

Step 2: Swipe left side to Select the Private option > Once the Private mode is Enabled , Safari’s browsing interface will turn black.

Swipe Left side Select private option Enable Private Mode on iPhone

➡️ See here: How to Enable Private Browsing on iPhone .

Enable/Disable Safari Browser access on iOS/iPad

Restrict the use of Safari Browser on your iOS device. Make sure Safari is enabled under Allowed Apps in screen Time Restriction.

Step 1: Launch the Settings App on your iPhone > Swipe Down to Select Screen Time .

Open Settings Select Screen Time on iPhone

Step 2: Tap on Content & Privacy Restrictions > Click on Allowed Apps .

Select Content & Privacy Restrictions Tap on Allowed Apps on iPhone

Step 3: Enter Screen Time Passcode > Enable Safari .

Enter Screen time Passcode Enable Safari on iPhone

Force Restart your iPhone

Force close all apps (Relaunch app on iPhone), Fix all the issues most of the time. If something is stuck and not working, then try restarting your device. Follow the below steps to restart your iPhone.

iPhone 8 & later…

  • Quickly Press and Release the Volume Up button and Volume Down button .
  • Only Press and Hold the Power/Sleep button until the Apple logo appears on the screen.

Hard Reboot iPhone Step by Step

Disable and Enable Screen Time Restrictions

For some users re-enabling the Screen Time restrictions on iPhones. I’d recommend you to do the same.

Step 1: Launch the Settings app on your iPhone > Swipe down to Select Screen Time .

Open Settings Select Screen Time on iPhone

Step 2: Select Change Screen Time Passcode > Turn Off Screen Time Passcode .

Tap on Change Screen Time Passcode Select Turn off Screen Time Passcode on iPhone

Again refer to the same steps and enable the Screen Time restrictions.

Update Safari and iPhone

Last but not least, check the Safari and iPhone for the latest updates. Updating the app and iOS fixes a lot of minor issues like this. Connect the iPhone to the Wi-Fi and follow the below steps.

To update Software on iPhone,

Step 1: Launch the Settings app on your iPhone > Select General Option.

Open Settings Choose General Option on iPhone

Step 2: Select Software Update > Tap on Update Now.

Select Software Update Tap on Update Now on iPhone

Also Helpful: Safari Private Browsing Grayed Out on Mac

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How to Start a Private Browsing Session in iOS 17 on Your iPhone

Starting a private browsing session in iOS 17 on your iPhone is a handy way to keep your browsing history under wraps. Whether you’re shopping for a surprise gift or just want to keep your search history private, iOS 17 makes it easy. In just a few taps, you can switch to a private browsing mode where your activities won’t be recorded, and your cookies won’t be saved. Let’s walk through the steps to get you browsing privately in no time.

How to Start a Private Browsing Session in iOS 17 on iPhone

Starting a private browsing session on your iPhone using iOS 17 is a breeze. In the following steps, I’ll guide you through the process, ensuring that your online activities remain private.

Step 1: Open Safari

Open the Safari app on your iPhone. This is where all your web browsing magic happens.

When you open Safari, you’ll see your frequently visited sites or the last page you were browsing. Don’t worry about this, as going private won’t affect these pages – it just means that any new pages you visit won’t be saved.

Step 2: Tap the Tabs Button

Tap the Tabs button, which looks like two overlapping squares, usually found in the bottom-right corner of the screen.

This will show you all the open tabs you currently have. From here, you can manage, close, or open new tabs.

Step 3: Select “Private”

Look for the “Private” option, which might be on the left or right side at the bottom of your screen, and tap on it.

When you select “Private,” Safari will switch to private browsing mode. The interface will usually change color to indicate that you’re now browsing privately.

Step 4: Tap the Plus Sign

Tap the plus sign (+) to open a new private tab.

A new, blank tab will open up in private browsing mode. You can now start searching or visiting websites, and your activity won’t be recorded.

Step 5: Start Browsing Privately

Begin your private browsing session by typing in a URL or using a search engine.

Anything you do in this private tab will not show up in your Safari history, and no cookies will be saved after you close the tab.

After you complete these steps, you’ll be browsing privately on your iPhone. No history will be recorded, and cookies will be tossed once you’re done. Remember that downloads and bookmarks will still be saved, so if you’re aiming for total privacy, be mindful of that. When you’re finished, just close all the private tabs, and you’re all set.

Tips for Private Browsing in iOS 17 on iPhone

  • Always remember to close your private tabs after your session to ensure your privacy is maintained.
  • If you want to bookmark a site while in private mode, remember that it will be visible in your regular browsing mode.
  • Private browsing doesn’t make you invisible online; your ISP and websites can still track your activities.
  • For extra privacy, consider using a VPN in addition to private browsing.
  • Be aware that some sites might not work correctly without cookies, which are blocked in private browsing.

Frequently Asked Questions

Does private browsing on my iphone hide my activity from my internet service provider.

No, private browsing only prevents your browsing history from being stored on your device. Your ISP can still track your online activities.

Can I use private browsing on other browsers besides Safari?

Yes, most browsers have a private or incognito mode that functions similarly to Safari’s private browsing.

Will downloads be saved if I’m using private browsing?

Yes, any files you download will still be saved to your device, even in private browsing mode.

Can websites track my activity in private browsing mode?

Websites can still track your activity during private browsing sessions through your IP address and other online identifiers.

Does private browsing prevent malware or viruses?

Private browsing does not protect you from malware or viruses. It’s important to have good security software installed on your device.

  • Open Safari.
  • Tap the Tabs button.
  • Select “Private”.
  • Tap the Plus Sign.
  • Start Browsing Privately.

In an age where privacy is becoming increasingly valuable, knowing how to start a private browsing session in iOS 17 on your iPhone is essential. Whether you’re entering sensitive information, planning a surprise, or simply value your privacy, private browsing is a great feature that’s easy to use. Just remember that while it keeps your local history clean, it doesn’t make you invisible online. For those who need an extra layer of privacy, combining private browsing with other tools like VPNs can provide more comprehensive protection. So next time you pick up your iPhone, remember these simple steps and browse with peace of mind, knowing that your private browsing session keeps your personal information just that – private.

Matt Jacobs Support Your Tech

Matt Jacobs has been working as an IT consultant for small businesses since receiving his Master’s degree in 2003. While he still does some consulting work, his primary focus now is on creating technology support content for SupportYourTech.com.

His work can be found on many websites and focuses on topics such as Microsoft Office, Apple devices, Android devices, Photoshop, and more.

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Safari private browsing behaviour

Hello everyone, I am trying to do a little research on Safari's behaviour while in private browsing mode. I have read that nothing will be saved to the device, is that the case? Or are, for example, thumbnails of videos temporarily stored until safari is closed? Are they stored in RAM or in persistent memory? In case of a professional forensics analysis, could the data be retrieved? Thank You everyone! Also, any other extra info on the security of Safari would be greatly appreciated!

iPhone 14 Pro Max

Posted on Apr 1, 2024 4:03 PM

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John Galt

Apr 2, 2024 7:03 AM in response to Lookforbottle

I recommend that you familiarize yourself with Browse privately in Safari on iPhone - Apple Support .

Private Browsing does not do anything that Apple Support document does not explicitly state. For example, you need to deliberately exit Private Browsing if you expect Safari to delete its history.

In case of a professional forensics analysis, could the data be retrieved?

The world's foremost law enforcement agencies have been unable to break into or otherwise extract data from locked iPhones. As a (likely) consequence of that fact, the world's most aggressive justice department is pursuing what is likely to be a multi-billion dollar lawsuit against Apple's ironclad control over the security of their devices. You will need to draw your own conclusions from those facts.

Also, any other extra info on the security of Safari would be greatly appreciated!

Privacy - Features - Apple

View the Safari Privacy white paper (PDF)

How-To Geek

How to permanently disable incognito mode in your browser.

Deactivate private browsing mode.

Quick Links

Turning off vs. disabling incognito mode, how to disable incognito mode in chrome for windows, how to disable incognito mode in chrome for macos, how to disable private browsing in safari on iphone and macos, how to disable inprivate mode in edge for windows, can you disable private browsing in firefox, key takeaways.

  • You can turn off private browsing in Chrome on Windows and macOS by running a command in Command Prompt and Terminal.
  • In Microsoft Edge, you can turn off private browsing through Registry Editor. Unfortunately, there's no native way to turn it off in Firefox.
  • You'll need to adjust content restriction settings to turn off private browsing mode in Safari on macOS and iOS.

If you share your phone or computer with children or minors and want to monitor their browsing activity, consider turning off the private browsing mode. Let's explore how you can turn it off in Google Chrome for Windows and macOS, Microsoft Edge for Windows, and Safari for iPhone and macOS.

If you've opened private browsing mode and only want to leave it, turning it off is simple in all major browsers on desktop and mobile devices . Just exit the browser completely, and you'll be out of incognito mode the next time you open it.

However, if you want to completely disable incognito mode to prevent others from using it on a device, you'll need to turn it off permanently, and that has a few more steps involved.

To turn off private browsing mode in Chrome on a Windows device, type CMD into the Windows Search bar, right-click the "Command Prompt" app, and select "Run as Administrator." Ensure you run the Command Prompt utility with administrative privileges to avoid encountering errors while turning off private browsing mode.

Once you've opened Command Prompt as an administrator, copy and paste the following command into the window, and then press the Enter key:

After executing this command, exit the Command Prompt window. You should now see that Incognito mode has been disabled (grayed out) in Chrome.

If you decide to re-enable private browsing later, use the above command again in Command Prompt, but replace the "1" with "0," like so:

To turn off private browsing in Chrome on a macOS device, first launch Terminal . Press Command+Space to open the Spotlight search window. Then, type Terminal and double-click "Terminal" in the search results to open it.

In the Terminal window, enter the following command:

Press Enter after typing the command.

After executing the command, close the Terminal window. You'll find that private browsing mode has been turned off in Chrome.

Safari doesn't offer a direct option to turn off private browsing mode. However, by adjusting content restrictions for web content, you can disable Safari's private browsing mode on both iPhone and macOS.

Disable Private Browsing on an iPhone

To adjust these permissions on an iPhone, open your device's settings and tap "Screen Time." If Screen Time isn't enabled, tap "Turn on Screen Time," then tap "Continue" on the following page to activate it.

Next, set up a passcode for Screen Time to prevent your child from making unauthorized changes. To do this, tap on "Use Screen Time Passcode," set a passcode, and confirm it on the next page. This will protect Screen Time with the passcode.

Now, navigate to "Content and Privacy Restrictions." Enable the toggle next to "Content and Privacy Restrictions" and tap on "Content Restrictions." You may need to enter the passcode to access the content restrictions settings.

In this menu, tap "Web Content" and select "Limit Adult Websites" from the available options. Once done, exit this menu, and you'll notice that the private browsing option is no longer available in Safari.

Disable Private Browsing on a Mac

To turn off private browsing mode on a macOS device, open System Preferences from the Dock, navigate to "Screen Time" in the left sidebar, and, under Restrictions, open "Content and Privacy" settings.

Enable the toggle next to Content and Privacy. Then, open the "Content Restrictions" settings and select "Limit Adult Websites" from the Access to Web Content menu. Once selected, click "Done" in the bottom-right corner.

Upon returning to Safari, you'll notice that the "New Private Window" option has now been grayed out, indicating that the private browsing mode has been successfully disabled.

If you use Microsoft Edge as your default browser on a Windows device, you can turn off private browsing mode via Registry Editor.

To open Registry Editor, press Win+R, type regedit , and press Enter. Then, click "Yes" in the User Account Control (UAC) window.

In the Registry Editor, navigate to HKEY_CURRENT_USER > Software > Policies > Microsoft > Edge.

If some of these keys don't exist already, you can create them by right-clicking and selecting New > Key. Then, rename the key accordingly.

Select "Edge," right-click in the right pane, select New > DWORD (32-bit) Value, and name it InPrivateModeAvailability . Double-click the value, set the Value Data to "1," and click "OK."

Now, close the Registry Editor and restart your Windows PC.

Misconfiguring Registry Editor can lead to severe consequences. Make sure to follow the above steps carefully when tweaking the keys. For added safety, you can make a backup of the Registry. .

Unlike other browsers, there's no browser or operating system-level solution to turn off private browsing in Mozilla Firefox. The only available method involves using an extension that turns off private browsing. However, due to the associated risks with third-party extensions, we strongly advise against using them.

If you use Firefox as the default browser, remove it from your computer, set Chrome or Edge as your default browser, and turn off private browsing for them. If you have a Windows laptop, you can use Microsoft's Family Safety app to restrict access to any browser other than Edge. Also, you can implement content filters within Edge to disable access to inappropriate content.

You can now prevent your child or other users from browsing privately.

While the above methods will turn off private browsing in browsers, keep an eye on your child whenever they browse the web. They may find ways to work around these restrictions.

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When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. Neither ZDNET nor the author are compensated for these independent reviews. Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers.

ZDNET's editorial team writes on behalf of you, our reader. Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order to help you make smarter buying decisions on tech gear and a wide array of products and services. Our editors thoroughly review and fact-check every article to ensure that our content meets the highest standards. If we have made an error or published misleading information, we will correct or clarify the article. If you see inaccuracies in our content, please report the mistake via this form .

The best secure browsers to protect your privacy online in 2024

charlie-osborne

Web browsers have become flooded with ad-sponsored content, making browsers a key battleground for end-user privacy. While Chrome is the most widely used browser in the world, there are alternative browsers and ways to improve your security available to help you stay anonymous online.

Data is one of today's key ingredients for generating revenue. Online advertising companies can use web browsing histories to fingerprint individual browsers over time, creating shadow user profiles to reveal information including a user's interests, product searches, and more -- which can lead to targeted advertising. When you look for a privacy-focused browser, you will want to investigate how advertising trackers and cookies are managed, whether or not search histories are stored or shared, and whether or not the browser developer has a transparent privacy policy in place. 

Also:   The best VPN services (and why you need one to protect your privacy)

What is the best secure browser for privacy in 2024?

ZDNET experts have kept a finger on the pulse of the secure browser market for decades and many of us have tried and tested different options throughout the years. Brave is our top pick for the best browser for privacy based on its approach to user privacy, ad tracking prevention, privacy settings, usability, and speed. 

Below, you will find other recommendations for secure browsers that can protect your privacy -- not only from cyberattacks, but also from businesses that scrape, store, and sell your data. 

Best secure browsers for privacy in 2024

Best browser for privacy overall.

  • Not in the traditional online ad business
  • Privacy-focused by default
  • Chromium challenger
  • Some users report compute resource issues

Brave f eatures: Chromium-based | Blocks third-party ad trackers | Blocks cookies | Incognito windows | Onion routing | VPN | Off the record browsing

Brave is a Chromium-based browser that blocks ads, fingerprinting, and ad trackers by default.

Brave supports millions of users worldwide. The organization's business model relies on privacy-protecting ads that pay publishers and users when users pay attention to ads. The company is transparent about this revenue stream, and it is optional -- with users rewarded in crypto tokens if they opt in to ad viewing.

Brave has several privacy-enhancing settings, including options to block third-party ad trackers, upgrade unsecured connections to HTTPS, as well as block cookies and fingerprinting. Invasive ads and trackers are disabled, which the company says then improves loading times on desktop and mobile.

Also: The best web hosting services for building your dream website

Brave  removed Google code  from its Chromium to improve user privacy, including some account integration, background sync, and inline extensions. There is also a "Tor mode" available for use, which provides anonymized onion network routing. 

The browser developer also offers a VPN and firewall service which protects sessions even outside of the browser. Many users say the browser exceeds expectations, although others find some functionality, such as VPN connectivity, could use improvement. 

Brave also offers a feature called " Off the Record " (OTR) for users who may be victims of intimate partner violence. The browser developer says the feature "aims to help people who need to hide their browsing behavior from others who have access to their computer or phone."

Mozilla Firefox

Most secure browser for tracking protection.

  • Enhanced tracking prevention
  • Focus on accessibility
  • Trusted by millions of users
  • Strict tracking protection may break websites
  • May require heavy PC resources

Mozilla Firefox f eatures: Enhanced tracking protection | Firefox Focus for mobile | Strict privacy standards |   DNS queries sent to a secure resolver service | Focus on accessibility | Encrypted Client Hello

Firefox is a must-have for individual browser privacy across multiple devices. 

One of Firefox's most important privacy features is enhanced tracking protection. Mozilla has borrowed Tor techniques to block browser fingerprinting, and Firefox developers are constantly seeking to improve tracking-prevention features.

Firefox is rich with choices to customize the browser for privacy. It blocks social media trackers, cross-site tracking cookies, tracking in private windows, crypto miners, and fingerprinting scripts. There is a "strict" mode, too, that might break some sites when trackers are hidden in content -- but there are ways to allow enhanced tracking protection for trusted sites. Furthermore, a recent improvement is the introduction of Encrypted Client Hello (ECH).

Users enjoy Firefox's privacy focus but note that it can be a resource hog.

The other option for Firefox fans is Firefox Focus , a privacy-focused browser for iOS and Android that blocks trackers and has a built-in ad blocker.    

Mozilla also offers a VPN , with the option to connect up to five devices to over 500 servers in 30 countries.

The Tor browser

Best for anonymous browsing.

  • High levels of anonymity
  • DuckDuckGo integration
  • Constant updates and improvements
  • Learning curve to use
  • Can be slow

The Tor browser f eatures : Onion routing | DuckDuckGo integration | Access to websites outside of the clear web

Another great choice for improving your privacy on the web is the Tor browser, a non-profit project focused on anonymizing users online.

Its proprietary web browser disguises a user's IP address and activity by relaying it through a network of servers (nodes) run by volunteers. Bouncing your information around makes it exceptionally difficult to track, which is great if you don't want your ISP or anyone else spying on your online activity. 

Tor can be a crucial tool for whistleblowers, journalists, activists, and people avoiding censorship. The Tor browser is also a popular choice for accessing the deep web: A collection of websites and pages that are inaccessible through traditional means, like search engines, in what is known as the "clear" web. 

Also:  How to use Tor browser (and why you should)

The Tor browser's default search engine is DuckDuckGo, which will not log or store your search queries.

While it isn't a mainstream choice, the Tor browser is a well-regarded browser for people who don't want to be tracked across the web, and it gets updated frequently by  the Tor Project . Users applaud the network's tough approach to privacy but note slow speeds and occasional problems with Captchas.

Page loads in the Tor browser can be slower and some sites might not work well due to the architecture of the Tor network. Nonetheless, the Tor browser is a privacy-preserving browser worthy of consideration.

Best browser for private searches

  • Available across different operating systems
  • Solid commitment to user privacy
  • Email protection settings
  • Bland browser design

DuckDuckGo f eatures: Chrome and Firefox supported | Mobile and desktop private browser | Does not collect user data | AI experiments | No search engine query trackers

When it comes to DuckDuckGo, user privacy comes first. 

The privacy-focused search engine and browser is a vocal supporter of consumer privacy rights and now handles millions of user search queries daily.

There is a growing appetite for privacy-focused alternatives to tech giants like Facebook and Google. DuckDuckGo's Privacy Essentials extension for Chrome , Firefox , and Microsoft's Edge  has also proven popular. Its reputation is built on the idea that it does not collect user data but can provide the same search results as those that do. 

DuckDuckGo used to be a search engine rather than a full browser, but then released a mobile-friendly browser app and, now, a desktop version. The organization's browser provides a private search, website protection and blockers, web encryption, and more.

DuckDuckGo is experimenting with AI-assisted technologies to improve the search experience and has recently upgraded its browser . Users appreciate the firm's privacy focus, although some complain of censorship -- a concept DuckDuckGo staunchly denies . 

Mullvad Browser

Best for use with a vpn.

  • Two heavyweight privacy developers
  • Fingerprint, tracker blocks
  • Tor-based privacy features
  • New, so less thoroughly tested

Mullvad Browser f eatures : Fingerprint masking approach | Removes online identifiers | Private mode enabled by default | Blocks trackers, cookies

Mullvad is a relatively new entry to the secure browser market.

Not to be confused with the Tor browser, the Mullvad Browser is marketed as the "Tor Browser without the Tor network." The browser is built by the Tor Project team and distributed by Mullvad, a respected Swedish virtual private network provider. 

The idea behind the browser is to emulate the Tor network by creating a similar fingerprint for all users, improving anonymity. Furthermore, the browser comes with a private mode out of the box, tracking and cookies are blocked, and online functions used to extract information from visitors -- such as device identifiers -- are prevented.

You can use the browser as a standalone product, or you can combine it with Mullvad VPN . Users have given generally positive reviews, although you may find yourself signing up for the VPN for the best setup -- and it's not the cheapest on the market.

However, you should keep in mind that Mullvad was  subject to a search warrant by the National Operations Department (NOA) of the Swedish Police in 2023. Mullvad staff said that as the customer data did not exist, law enforcement was left with nothing (and no customer information). 

What is the best browser for privacy?

Brave is our top pick for the best browser for privacy based on its approach to user privacy, ad tracking prevention, the wide range of privacy settings on offer, usability, and speed. However, no browser is perfect, so you must decide which option suits you best.

Which is the right browser for privacy for you?

Not one size fits all, so be sure to reference the table below to better understand which browser suits your use case.

Factors to consider when choosing a secure browser

When you are switching to a more secure browser, there are some important factors to consider:

  • Online identifiers : You should check to see if the browser tracks any of your activities, visits, or search queries. This data can be used to create profiles for targeted advertising and may be used to track you across different websites.
  • Audits : The best secure browsers will conduct frequent security audits and have consistent patch releases to fix vulnerabilities and bugs that could expose users to risk. 
  • Speed vs. security : Some browsers will route your traffic through a number of servers to vastly reduce the likelihood of you being tracked. However, you will need to decide how slow you're willing the connections and browsing to be.
  • VPN : If you want to use a VPN, consider whether or not the browser works well with one -- or if the browser offers a built-in solution.

How did we choose these browsers for privacy?

While investigating the best browsers for privacy in 2024, we compared each of these browsers and extensions to determine what makes them different and which is best for different use cases. 

  • Balance : The balance between managing user privacy and funding a business can be a tricky one for companies to manage, but as we've shown, many developers are willing to wave the security flag on behalf of users over potential opportunities to generate more revenue.
  • User experience : We reviewed customer feedback to ensure that the majority of users find the browsers easy to install and use.
  • Features : We like to see additional privacy-enhancing features, like onion routing. We chose providers who offer more than standard browsing experiences. 
  • Platform support : We selected browsers offering a range of support for different operating systems and platforms, as well as mobile coverage. 

How does a privacy browser work?

A privacy browser works by automatically erasing your browsing and search history and cookies. It also may limit web tracking, and some even help hide your location (IP address). Privacy-focused browsers may also promote virtual private network (VPN) usage and may include features designed to bypass censorship blocks and keep users as anonymous as possible, such as access to onion routing and refusing to log site visits or web searches.

Do I need a privacy browser?

If you are concerned about your online privacy, you should install a privacy browser or at least an extension. We have to take responsibility for our own privacy online these days, and you can't rely on companies to do the job for you. 

Also:  How to delete yourself from internet search results and hide your identity online

We can recommend a few basic steps to take: Download one of the privacy-first browsers listed above that doesn't log your queries and activities, install a VPN, and use messaging apps with end-to-end encryption. 

Does using a private browsing window hide my IP address?

If you're using Chrome, an incognito window doesn't hide your IP address. It simply doesn't store your browser history, information you've entered into forms, or what permissions you've given to sites you've visited. Microsoft Edge, Firefox, and Opera all use a similar form of "anonymous" web window for browsing, but they aren't truly hiding your online identity. 

Also:   The best VPN services (and whether it's worth trying free VPNs)

If you want to block your IP address from being viewed or tracked, you can download a VPN , which masks your IP address so your service provider (or anyone else, for that matter) can't see what you're doing.

What is the most common personal web security risk?

Honestly? Putting your personal or contact information on social media. If you have your full name, phone number, address, or place of work anywhere on your social media, someone can use it to wreak havoc on your personal accounts. 

To prevent this, avoid using your real name online where possible, turn off location tracking, and don't post about your place of work if you can help it. All it takes is a single piece of personal information for someone with very bad intentions to get ahold of your entire online presence -- and so if you're posting photos of you away from home and on holiday, for example, you're letting people know your home is vulnerable.

Also:  The best security keys

Those innocent-looking name generator memes are another big issue; the ones that have you type out your first pet's name and your childhood street name (or something similar) to make up a gnome (or whatever) name. These are answers to common password recovery questions, so by letting the world know that your Christmas elf name is Fluffy Elm Street, you could be handing over all of your personal accounts to internet criminals. 

Are there other browsers worth considering?

Online privacy and security are hot topics today. The amount of data quietly collected on each and every one of us is staggering -- and beyond targeted advertisements, you may not realize it. 

The browsers we've recommended above can help tighten up your defenses against tracking and online monitoring, but as no browser is a perfect solution, you may also want to consider the alternatives below:

ZDNET Recommends

5 ways to improve your chrome browser's security (and why you should), the best vpn services of 2024: expert tested, the best cheap vpns you can buy.

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By Dell Cameron and Andrew Couts

The Incognito Mode Myth Has Fully Unraveled

'Google Chrome Incognito Mode' is displayed on computer screen

If you still hold any notion that Google Chrome’s “Incognito mode” is a good way to protect your privacy online , now’s a good time to stop.

Google has agreed to delete “billions of data records” the company collected while users browsed the web using Incognito mode, according to documents filed in federal court in San Francisco on Monday. The agreement, part of a settlement in a class action lawsuit filed in 2020, caps off years of disclosures about Google’s practices that shed light on how much data the tech giant siphons from its users—even when they’re in private-browsing mode.

Under the terms of the settlement, Google must further update the Incognito mode “splash page” that appears anytime you open an Incognito mode Chrome window after previously updating it in January . The Incognito splash page will explicitly state that Google collects data from third-party websites “regardless of which browsing or browser mode you use,” and stipulate that “third-party sites and apps that integrate our services may still share information with Google,” among other changes. Details about Google’s private-browsing data collection must also appear in the company’s privacy policy.

Additionally, some of the data that Google previously collected on Incognito users will be deleted. This includes “private-browsing data” that is “older than nine months” from the date that Google signed the term sheet of the settlement last December, as well as private-browsing data collected throughout December 2023. All told, this amounts to those “billions of data records.” Certain documents in the case referring to Google's data collection methods remain sealed, however, making it difficult to assess how thorough the deletion process will be.

Google spokesperson Jose Castaneda says in a statement that the company “is happy to delete old technical data that was never associated with an individual and was never used for any form of personalization.” Castaneda also noted that the company will now pay “zero” dollars as part of the settlement after earlier facing a $5 billion penalty.

Other steps Google must take will include continuing to “block third-party cookies within Incognito mode for five years,” partially redacting IP addresses to prevent re-identification of anonymized user data, and removing certain header information that can currently be used to identify users with Incognito mode active.

The data-deletion portion of the settlement agreement follows preemptive changes to Google’s Incognito mode data collection and the ways it describes what Incognito mode does. For nearly four years, Google has been phasing out third-party cookies, which the company says it plans to completely block by the end of 2024. Google also updated Chrome’s Incognito mode “splash page” in January with weaker language to signify that using Incognito is not “private,” but merely “more private” than not using it.

The settlement's relief is strictly “injunctive,” meaning its central purpose is to put an end to Google activities that the plaintiffs claim are unlawful. The settlement does not rule out any future claims— The Wall Street Journal reports that the plaintiffs’ attorneys had filed at least 50 such lawsuits in California on Monday—though the plaintiffs note that monetary relief in privacy cases is far more difficult to obtain. The important thing, the plaintiffs’ lawyers argue, is effecting changes at Google now that will provide the greatest, immediate benefit to the largest number of users.

Critics of Incognito, a staple of the Chrome browser since 2008, say that, at best, the protections it offers fall flat in the face of the sophisticated commercial surveillance bearing down on most users today; at worst, they say, the feature fills people with a false sense of security, helping companies like Google passively monitor millions of users who've been duped into thinking they're browsing alone.

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Turn Private Browsing on or off on your iPhone

With Private Browsing, Safari won’t remember the pages you visit, your search history or your AutoFill information. Private Browsing also blocks known trackers, removes tracking used to identify individual users from URLs and adds protections against advanced fingerprinting techniques.

How to turn on Private Browsing

While Private Browsing is turned on, the Safari address bar will appear black or dark, instead of white or grey.

Open Safari on your iPhone.

No alt supplied for Image

Swipe to the Private tab group button, then tap the tab that you want to open.

An iPhone showing the Safari app with the Private tab group selected.

For additional privacy, you can choose to lock Private Browsing when you’re not using it. When you lock your device, your private tabs in Safari will also lock. Then, when you unlock your device again, just unlock Private Browsing with Touch ID, Face ID or your device passcode.

Find out more about locking Private Browsing tabs

In iOS 16 or earlier

Tap [number] Tabs or Start Page to show the Tab Groups list.

Tap Private, then tap Done.

How to turn off Private Browsing

While Private Browsing is off, the Safari address bar appears white or grey.

An iPhone showing the Safari app in a Private Browsing tab with the Tabs button magnified.

Swipe to the [number] Tabs tab group button, then tap the tab that you want to open.

An iPhone showing the Safari app with the Tabs tab group selected.

Tap Private to show the Tab Groups list.

Tap [number] Tabs , then tap Done.

Find out how to use Private Browsing on your iPad .

no private browsing safari iphone

Contact Apple Support

Need more help? Save time by starting your support request online and we'll connect you to an expert.

Browsing in incognito mode doesn’t protect you as much as you might think

Google has agreed to purge billions of records containing personal information collected from more than 136 million people in the US surfing the internet through its Chrome web browser as part of settlement in a lawsuit accusing it of illegal surveillance.

NEW YORK — Although a private browsing mode known as “Incognito” in Google’s widely used Chrome browser has been available for nearly a decade, a legal settlement involving the way it works has cast new attention on this commonly available setting.

The settlement disclosed Monday in a federal court is primarily designed to ensure that users who use Incognito mode in Chrome get more privacy while surfing the internet than they had been previously.

Although Google isn't paying any money to consumers, the lawyers who filed the case in June 2020 believe the stricter safeguards will be worth $4.75 billion to $7.8 billion, based on the estimated value of the personal information protected by the settlement.

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Nearly every major browser now has a private browsing mode. Here's a look at what they do and don't do for surfers.

What private browsing actually does

When you turn on your browser's private mode, think of it as a fresh start.

So all of the advantages of browser personalization won’t be there: No suggestions based on your history, autocomplete will be largely unavailable and you will have to sign into your accounts.

As soon as you close your incognito window, your internet browser wipes the browsing history and any cookies that have been created during that session, according to the Mozilla Foundation, meaning -- locally to your device — your browser won’t remember where you’ve been or store any information you filled into any forms.

This kind of experience does have its uses. For example, making sure searches on more sensitive topics, like health care, don’t show up in your browsing history (which may invite related ads to start showing up). Or perhaps you'd like added protection when surfing — or logging onto accounts — on public computers, like at the library or a hotel business center.

What private browsing doesn't do

Remember that the point of a private browsing mode is not to cover the fact that you visited a website but to cover the fact that you visited that site from your device.

Incognito modes generally do not prevent the websites you visit from seeing your location, via your IP address, or stop your internet service provider from logging your activities. As long as your IP address is visible, the Mozilla Foundation says your identity and activity remain fully exposed to search engines and third parties — think advertisers — regardless of what mode your browsing in.

To illustrate this point, Google recently agreed to purge billions of records containing personal information collected from people using incognito mode to surf the internet as part of a settlement over a lawsuit accusing the search giant of illegal surveillance. It also has to be make more prominent privacy disclosures in its terms of service to let people know about its data collection efforts.

Google will also be required to set up Incognito mode so users will be able to automatically block “cookies” that enable third parties to track them during the next five years if a federal judge approves the settlement after a court hearing scheduled July 30.

And any files you may download or bookmarks you create during a private session are not wiped at the end of your session, meaning you are still susceptible to computer viruses, malware and keystroke loggers.

Are there options for more private browsing?

A virtual private network can run interference for your IP address, making it harder for sites to track you. But the use of VPNs also raises additional security questions, especially for users who go with a free or cheap VPN provider they haven’t carefully vetted.

Some search engines like DuckDuckGo are more privacy focused and have pledged to never collect personal information or track people entering queries on its site. And certain browsers like Tor are designed to make it more difficult for third-party trackers and advertisers to track you.

Even with all of these options, just remember that it’s unlikely that you’re truly anonymous online.

IMAGES

  1. How to enable and use private browsing in Safari for iOS

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  2. How to Turn Off Safari Private Browsing on iPhone

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  3. How to Completely Disable Safari Private Browsing on iPhone / iPad

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  4. How to enable private browsing in an iPhone using Safari?

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  5. How to Completely Disable Private Browsing in Safari Browser on iPhone (iOS 13.3)?

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  6. How to Disable Private Browsing in Safari on iPhone

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VIDEO

  1. How to disable Incognito on Safari

  2. iPhone Safari Browser Settings You Must Know⚡

  3. How to Turn Off Private Browsing on Iphone in 2024

  4. How to Lock Private Browsing on Safari on iPhone?

  5. How to Turn On Private Mode In Safari On iPhone

  6. How to open private browsing mode in safari on iPhone in iOS 17

COMMENTS

  1. Turn Private Browsing on or off on your iPhone

    In iOS 17. Open Safari on your iPhone. Tap the Tabs button. Swipe to the Private tab group button, then tap the tab that you want to open. For additional privacy, you can choose to lock Private Browsing when you're not using it. When you lock your device, your private tabs in Safari will also lock. Then, when you unlock your device again, just ...

  2. How to Fix Private Browsing Missing in Safari on iPhone ...

    It's a safe way to browse the web on your iPhone or iPad because it prevents recording your browsing history, storing cookies, website tracking, etc. Enabling Private mode is easy but we just found out recently that sometimes, the "private" link doesn't show up in Safari's tab view.

  3. Fix: Private Browsing Greyed Out in Safari on iPhone, iPad and Mac

    Open Safari browser on your iPhone or iPad. Tap the Tabs button at the bottom right corner. Now, tap the " Tab Groups " button at the bottom. In the Tab Groups list, tap Private to switch to ...

  4. How to Turn on Safari Private Browsing on iPhone: A Step-by-Step Guide

    Open the Safari app, tap the tabs button (which looks like two overlapping squares), then tap "Private" to turn on Private Browsing Mode. Now, Safari won't remember the pages you visit, your search history, or your AutoFill information. After you complete this action, your browsing activity will not be saved in Safari.

  5. 4 Ways to Open a Private Safari Tab on iPhone and iPad

    Use the Pages Button on Safari's Toolbar. A quick way to open a private tab in Safari is to use the "Pages" button on the bottom toolbar on your iPhone. Fire up Safari. Long-press or hard-press the "Pages" button (cascading squares icon). Select the "New Private Tab" option with a hand icon next to it from the menu that pops up.

  6. How to Use Safari Private Browsing on an iPhone or iPad

    To activate Private Browsing, first launch Safari. If you don't see the toolbar at the top of the screen, tap anywhere once to reveal it. Then tap on the "New Window" button in the upper-right corner. On Safari's window management screen, tap the "Private" button in the upper-right corner. After Private Mode is enabled, tap the plus (+) button ...

  7. 9 Fixes for 'This Connection Is Not Private' in Safari on iPhone and

    Step 2: Now, drag the power slider to turn off the device. Step 3: Next, turn on your device by long pressing the power button on your iPhone. This is how you restart your iPhone or iPad. If this ...

  8. How to fix a missing private browsing button in Safari on iPhone

    Related: 4 quick ways to open Safari Private Tab on iPhone. Get back the Private browsing button in Safari on iPhone or iPad. If you've adjusted your Screen Time settings to restrict content, then this is also what removed your Private browsing button. Follow these steps to put it back: 1) Open the Settings app and select Screen Time.

  9. How to use private browsing in Safari on an iPhone, iPad, and Mac

    Here's how to open private browsing on Safari for iPhone and iPad: For iOS17: Open Safari. Tap the "Tabs" icon (a square overlapping another square). Swipe right until you see the "Private" tab. Tap the + icon to open a tab and start browsing in private mode. For older iOS versions: Open Safari. Tap on "Tabs.".

  10. How to Permanently Disable Private Browsing: iPhone + iPad

    Trying to disable the private browsing feature in Safari on an iPhone? You can do so easily by using the built-in content restrictions settings. If you're just trying to turn off private browsing and get back to normal browsing, you can switch modes directly in the Safari app.

  11. How to Turn Off Private Browsing on an iPhone, or Turn It on

    1. Open Safari. 2. Tap the icon in the bottom right corner that looks like two boxes stacked on top of each other. This will open your tabs. 3. Tap the "Private" button in the bottom left corner ...

  12. How to turn on locked private browsing on your iPhone

    The private browsing feature in iOS 17 Safari gets an extra layer of privacy, as the your private browsing tabs can now lock when you're not using the feature. But to make sure prying passersby ...

  13. Turn Private Browsing on or off on your iPhone

    In iOS 17. Open Safari on your iPhone. Tap the Tabs button. Swipe to the Private tab group button, then tap the tab that you want to open. For additional privacy, you can choose to lock Private Browsing when you're not using it. When you lock your device, your private tabs in Safari will also lock. Then, when you unlock your device again, just ...

  14. How to use Private Browsing in Safari on iPhone, iPad, and Mac

    Open Safari on your iPhone. Tap and hold the Tabs button. Tap [number] Tabs in the pop-up menu. You may also exit out of incognito mode in Safari on iOS 17 by completing these steps: Open Safari on your iPhone. Tap the Tabs button. Tap [number] Tabs or Start Page to show the Tab Groups list. Tap Private, then tap Done.

  15. How to Go Incognito in Safari on iPhone, iPad & Mac

    1. Open Safari and tap the Tabs icon at the bottom right. 2. Tap [Numbers] Tabs to see the Tab Groups. Then, tap the Private option. 3. Tap Done or the "+" button to open a new private tab in Safari. 4. There's also a faster way to use incognito mode on iPhone.

  16. 7 Fixes Safari Private Browsing Button Missing on iPhone ...

    Within a few minutes, the Private mode will start working if there's no big issue with your iPhone or Safari. Safari Private Mode Not Working on iPhone, iPad Solution #1: Disable Screen Time Restrictions for Safari Private Mode. When Screen Time restrictions are disabled for Restricted web content in Safari, you won't be able to use it.

  17. How to Start a Private Browsing Session in iOS 17 on Your iPhone

    Step 3: Select "Private". Look for the "Private" option, which might be on the left or right side at the bottom of your screen, and tap on it. When you select "Private," Safari will switch to private browsing mode. The interface will usually change color to indicate that you're now browsing privately.

  18. How to Lock Private Browsing Tabs in Safari on iPhone, iPad, and Mac

    Here's how. Step 1: Press Command + Spacebar keyboard shortcut to open Spotlight Search, type Safari, and press Return. Step 2: Click on Safari at the top-left corner and select Settings. Step 3 ...

  19. Safari private browsing behaviour

    Apr 2, 2024 7:03 AM in response to Lookforbottle. I recommend that you familiarize yourself with Browse privately in Safari on iPhone - Apple Support. Private Browsing does not do anything that Apple Support document does not explicitly state. For example, you need to deliberately exit Private Browsing if you expect Safari to delete its history.

  20. How to Permanently Disable Incognito Mode in Your Browser

    However, by adjusting content restrictions for web content, you can disable Safari's private browsing mode on both iPhone and macOS. Disable Private Browsing on an iPhone To adjust these permissions on an iPhone, open your device's settings and tap "Screen Time." If Screen Time isn't enabled, tap "Turn on Screen Time," then tap "Continue" on ...

  21. Best Privacy Browsers (2024): Brave, Safari, Ghostery, Firefox

    In other words, private browsing that leaves no trace is the default—and indeed the only option. Brave ( Android , iOS , Windows , macOS ) Brave gives you a clean, speedy browsing experience.

  22. The best secure browsers for privacy in 2024

    Reviewed by Min Shin and Alison DeNisco Rayome. Brave. Best browser for privacy overall. View at Brave. Mozilla Firefox. Most secure browser for tracking protection. View at Mozilla. The Tor ...

  23. The Incognito Mode Myth Has Fully Unraveled

    This includes "private-browsing data" that is "older than nine months" from the date that Google signed the term sheet of the settlement last December, as well as private-browsing data ...

  24. Turn Private Browsing on or off on your iPhone

    In iOS 17. Open Safari on your iPhone. Tap the Tabs button. Swipe to the Private tab group button, then tap the tab that you want to open. For additional privacy, you can choose to lock Private Browsing when you're not using it. When you lock your device, your private tabs in Safari will also lock. Then, when you unlock your device again ...

  25. Browsing in incognito mode doesn't protect you as much as you might

    NEW YORK — Although a private browsing mode known as "Incognito" in Google's widely used Chrome browser has been available for nearly a decade, a legal settlement involving the way it ...