online travel market by age

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Online Travel Market

Online travel market report by service type (transportation, travel accommodation, vacation packages), platform (mobile, desktop), mode of booking (online travel agencies (otas), direct travel suppliers), age group (22-31 years, 32-43 years, 44-56 years, above 56 years), and region 2024-2032.

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Market Overview:

The global online travel market size reached US$ 512.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,267.1 Billion by 2032, exhibiting a growth rate (CAGR) of 10.4% during 2024-2032.  The e scalating penetration of smart devices, easy access to high-speed internet connectivity, the rising popularity of solo travel, and an increasing number of business travelers are some of the major factors propelling the market.

Online travel refers to the process of planning, booking, and managing travel arrangements using online platforms and websites. It encompasses various aspects of travel, including researching destinations, comparing prices, booking flights, accommodations, car rentals, and other travel-related services through online travel agencies (OTAs) and travel booking websites. It has revolutionized the way people plan and book their trips. It provides travelers with convenient access to a wide range of travel options, allowing them to search and compare different airlines, hotels, and other service providers. These platforms offer user-friendly interfaces, advanced search filters, and real-time availability, making it easier for travelers to find the best deals and make informed decisions.

The widespread availability and adoption of internet and mobile technology will stimulate the growth of the market during the forecast period. Moreover, the convenience of accessing a vast array of travel information, comparing prices, and making bookings online is positively influencing the market growth. Apart from this, the ongoing innovation and the development of user-friendly platforms, advanced search functionalities, and personalized recommendations has catalyzed the market growth. OTAs and travel booking websites have invested in providing seamless and efficient booking experiences, making it easier for travelers to find the best deals and make informed decisions. Furthermore, travelers are appreciating the ability to book their flights, accommodations, and other travel services from the comfort of their homes, and online platforms often offer exclusive deals and discounts, enabling travelers to find affordable options. In line with this, the rising demand for convenience and cost savings has augmented the market growth.

Online Travel Market Trends/Drivers:

Increase in Internet and Mobile Penetration

The increasing penetration of the internet and mobile technology has been a significant driver of the market. With more people gaining access to the internet and owning smartphones, the ability to plan and book travel online has become increasingly accessible. Travelers can easily research destinations, compare prices, and make bookings through online platforms, making the process more convenient and efficient. The widespread availability of mobile apps further enhances the accessibility of online travel, allowing travelers to plan and book their trips on the go. Additionally, the integration of online payment systems and secure transaction processes has further facilitated the growth of online travel by providing a seamless and secure booking experience.

Convenience and accessibility

The convenience and accessibility offered by online platforms have transformed the way people plan and book their trips. These platforms provide a one-stop solution, allowing travelers to access a vast array of travel information, options, and services in one place. The ability to browse through numerous airlines, hotels, and travel agencies in a user-friendly interface saves time and effort. Travelers can compare prices, read reviews, and make bookings from the comfort of their homes or while on the go. The 24/7 availability of online platforms means that travelers are no longer restricted by the operating hours of traditional travel agencies. This convenience and accessibility have democratized the travel planning process, empowering travelers to take more control over their itinerary and make informed decisions.

Competitive Pricing and Deals

The competitive nature of the market has resulted in competitive pricing and the availability of attractive deals and discounts. OTAs and booking websites strive to attract customers by offering exclusive promotions, discounted packages, and last-minute deals. The ability to compare prices across multiple platforms allows travelers to find the best available options and secure the most cost-effective deals. The transparency in pricing and the ability to see real-time availability and fluctuations in prices enable travelers to make informed decisions and capitalize on favorable pricing opportunities. The availability of such competitive pricing and deals has made online travel an appealing option for travelers seeking value for their money and cost savings. Moreover, loyalty programs and reward systems offered by these platforms further incentivize travelers to book through their platforms, enhancing customer loyalty and engagement.

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Online Travel Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global online travel market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on service type, platform, mode of booking and age group.

Breakup by Service Type:

• Transportation
• Travel Accommodation
• Vacation Packages

Travel accommodation dominates the market

The report has provided a detailed breakup and analysis of the market based on the service type. This includes transportation, travel accommodation and vacation packages. According to the report, travel accommodation represented the largest segment.

The dominance of travel accommodation as the primary service type in the market is driven by several key factors. The widespread presence of online travel platforms has made it easy for travelers to access a range of accommodation options, positively influencing the market growth. These platforms offer a comprehensive inventory of hotels, resorts, vacation rentals, and other types of accommodations, providing travelers with extensive choices and convenience.

Apart from this, the ability to compare prices, read reviews, and view photos of accommodations that empowers travelers to make informed decisions is contributing to the market growth. The user-friendly interfaces of these platforms streamline the booking process, allowing travelers to secure their preferred accommodations quickly and easily. Furthermore, the availability of customer reviews and ratings plays a significant role in driving the dominance of travel accommodation in the market.

Breakup by Platform:

Desktop holds the largest share in the market

A detailed breakup and analysis of the market based on the platform has also been provided in the report. This includes mobile and desktop. According to the report, desktop accounted for the largest market share.

The desktop platform typically involves accessing travel websites through web browsers installed on desktop computers, which offer larger screens, full-sized keyboards, and a mouse or trackpad for navigation. Desktop platforms provide travelers with a robust and comprehensive online experience for researching, planning, and booking their travel arrangements. Desktop computers offer a larger screen size and a more comfortable browsing experience, allowing travelers to easily navigate travel websites, compare options, and view detailed information. Moreover, desktop platforms provide greater processing power and stability, enabling faster loading times and smoother functionality for complex booking processes, thereby accelerating the product adoption rate. Furthermore, desktop platforms are preferred for extensive research and planning, as they provide more screen space and functionality for travelers to explore destinations, read reviews, and make informed decisions. Desktop offers various advantages in terms of screen size, processing power, and research capabilities.

Breakup by Mode of Booking:

• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

Direct travel suppliers is the most popular mode of booking

A detailed breakup and analysis of the market based on the mode of booking has also been provided in the report. This includes online travel agencies (OTAs) and direct travel suppliers. According to the report, direct travel suppliers accounted for the largest market share.

Direct booking allows travelers to have a direct relationship with the travel supplier, whether it's an airline, hotel, or car rental company. This direct interaction gives travelers more control and the ability to personalize their travel experience, including selecting specific preferences, customizing packages, and accessing loyalty programs or exclusive offers. Moreover, the surging adoption of direct booking as it provides better pricing and deals compared to third-party OTAs is propelling the segment growth. Additionally, the rising use of direct booking as it allows better communication and customer service as travelers can directly contact the travel supplier for any queries, changes, or requests, eliminating the need to navigate through third-party customer service channels, thereby contributing to the segment growth. Furthermore, the rise of online platforms and technology that makes it easier and more convenient for travelers to directly book with travel suppliers is another major growth-inducing factor.

Breakup by Age Group:

• 22-31 Years
• 32-43 Years
• 44-56 Years
• Above 56 Years

32-43 years dominates the market

A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes 22-31, 32-43, 44-56, and above 56 years. According to the report, 32-43 years accounted for the largest market share.

The dominance of the 32-43 years age group in the market is driven by several key factors. This age group represents individuals in their prime working and earning years, typically with more disposable income to spend on travel. They are often at a stage in their lives where they have fewer family responsibilities and greater flexibility to plan and embark on trips. Moreover, the 32-43 years age group is tech-savvy and comfortable with using digital platforms for various activities, including travel planning, and booking, thereby accelerating the product adoption rate. They have grown up alongside the rapid advancement of technology and are accustomed to online transactions and digital communication. Apart from this, Online travel platforms offer a convenient and time-saving solution, allowing them to plan their trips at their own pace and from the comfort of their homes or offices. In addition, the rising preference of this age group for convenience and efficiency in their travel arrangements is contributing to the segment growth.

Breakup by Region:

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United States

• South Korea

United Kingdom

• Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market.

The dominance of North America as the leading region in the market is driven by several key factors. North America has a highly developed and digitally advanced economy, with a large population of tech-savvy consumers. The region has widespread internet access and a high level of smartphone penetration, making it conducive for online travel activities. Moreover, familiarity and adoption of online platforms for various transactions, including travel bookings, is contributing to the dominance of North America in the market.

Apart from this, North America is home to some of the largest OTAs and travel booking platforms. In addition, these companies offering a wide range of travel services, competitive pricing, and user-friendly interfaces have catalyzed the market growth. The availability of comprehensive travel options, including flights, accommodations, car rentals, and activities, has made North American travelers rely heavily on online platforms for their travel planning and booking needs.

Competitive Landscape:

The market is experiencing a lower-than-anticipated demand compared to pre-pandemic levels however, this is likely to witness a paradigm shift over the next decade with the rise of OTAs, which provide comprehensive platforms for travelers to explore and compare various travel options. Furthermore, online platforms for travel have embraced augmented reality (AR) and virtual reality (VR) to enhance the travel planning experience. With AR, travelers can use their smartphones or wearable devices to virtually explore destinations, visualize hotel rooms or attractions, and even preview menus at restaurants. Additionally, mobile payment options and digital wallets have become widely accepted, allowing travelers to make quick and hassle-free transactions while on the go. We expect the market to witness new entrants, consolidation of portfolios, and increased strategic collaborations among key players to drive healthy competition within the domain.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Expedia Group Inc.
• Fareportal Inc.
• Hostelworld Group plc
• MakeMyTrip Pvt. Ltd.
• priceline.com LLC (Booking Holdings Inc.)
• Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
• Tripadvisor Inc.

Recent Developments:

• In April 2023, Expedia launched New Feature Powered by ChatGPT to help plan travel. This innovative integration aims to enhance the travel planning experience for Expedia users by providing them with a personalized and conversational approach to trip planning. With this new feature, users can engage in natural language conversations with the ChatGPT system, similar to chatting with a virtual assistant.
• In May 2023, HRS won three sustainability awards at BTN Americas Event by Business Travel News magazine. These accolades acknowledge HRS's comprehensive sustainability program, their role as a green supplier, and their innovative approaches to promoting sustainable travel choices. With these awards, HRS continues to inspire and lead the way in sustainable practices, encouraging positive change across the industry.
• In August 2020, MakeMyTrip launched myPartner platform to assist travel agents in offering enhanced travel booking experiences to travelers. The platform, myPartner, has been designed to provide local travel agents access to one of the widest selections of online travel inventory. While digitizing the day-to-day booking processes of all offline travel agents alike, myPartner has been conceptualized and built to immensely benefit the local travel market beyond metro cities.

Online Travel Market Report Scope:

Key benefits for stakeholders:.

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the online travel market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global online travel market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the online travel industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global online travel market was valued at US$ 512.5 Billion in 2023.

We expect the global online travel market to exhibit a CAGR of 10.4% during 2024-2032.

The expanding travel and tourism industry, along with the rising utilization of online travel agencies across numerous hotels to ensure more visibility and increase their overall sales and profitability, is currently catalyzing the global online travel market.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary restrictions on national and international travel activities, thereby limiting the overall demand for online travel.

Based on the service type, the global online travel market has been segmented into transportation, travel accommodation, and vacation packages. Among these, travel accommodation holds the majority of the total market share.

Based on the platform, the global online travel market can be divided into mobile and desktop, where desktop currently exhibits a clear dominance in the market.

Based on the mode of booking, the global online travel market has been categorized into Online Travel Agencies (OTAs) and direct travel suppliers. Currently, direct travel suppliers account for the majority of the global market share.

Based on the age group, the global online travel market can be segregated into 22-31 years, 32-43 years, 44-56 years, and above 56 years. Among these, 32-43 years age group currently holds the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global online travel market include Expedia Group Inc., Fareportal Inc., Hostelworld Group plc, HRS, Hurb, MakeMyTrip Pvt. Ltd., priceline.com LLC (Booking Holdings Inc.), Thomas Cook India Ltd. (Fairfax Financial Holdings Limited), Tripadvisor Inc., and Yatra.com.

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Online Travel Market Size, Share, Competitive Landscape and Trend Analysis Report by Service types, Platforms, Mode of Booking ,and Age Group : Global Opportunity Analysis and Industry Forecast, 2022-2031

CG : Travel & Luxury Travel

✷  Report Code: A01415

Tables: 196

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The global online travel market size was valued at $354.2 billion in 2020, and is estimated to reach $1,835.6 billion by 2031, registering a CAGR of 14.8% from 2022 to 2031.

Online travel providers aim to ease travel planning and bookings for travelers. The online travel industry is being pushed by quick and easy flight and hotel bookings, an increase in customer trust in online payment, and the option to compare numerous available travel alternatives.. Market players are extensively offering travel services through mobile websites and apps, as it is one of the most preferred mediums of travel bookings, particularly among the young professionals.

The emergence of internet has led to intense exposure of people to social media sites. People first browse through websites, gather detailed information, and review the required product or service before making a purchase. In addition, social media such as Facebook, Twitter, and travel blogs have become a common medium for people to discuss travel plans. Social media acts as a platform for online travel service providers to advertise their services and special offers for online bookings garnering the online travel market growth during the forecast period.

Transportation segment helds the major share of 41.2% in 2020

Social and political disturbances affect the travel & tourism industry in specific regions. Customers tend to avoid these conflict prone areas even if they get travel services at affordable prices. Government of several nations have also declared instructions for travelers to refrain from traveling to countries affected with epidemics or social/political unrest. This, limits the scope of online travel booking to those countries thereby affecting the sales of the online travel market.

The online travel market segmented into service type, platforms, mode of booking, age group, and region. On the basis of service type, the market is categorized into transportation, travel accommodation, and vacation packages. By platform, it is segmented into mobile and desktop. On the basis of mode of booking, it is segmented into online travel agencies (OTAs) and direct travel suppliers. On the basis of age group, market is segmented into ¬22-31 years¬ 32-43 years¬ 44-56 years¬ and >56 years. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, and rest of LAMEA).

Desktop segment helds the major share of 69.3% in 2020

According to the online travel market trends, on the basis of service types, the travel accommodation segment was the considerable contributor to the market, with $123.7 billion in 2020, and is estimated to reach $719.5 billion by 2031, at a CAGR of 16.0% during the forecast period. Travelers are increasingly being offered a diverse range of hotel options at reasonable costs by market players.. Customers compare accommodation options at several websites to get the best affordable deal. Travelers choose specialized online accommodation providers such as Airbnb, Inc. and OYO Rooms because they provide a wide range of lodging alternatives.. Thus, above mentioned factors are  attributable for the growth of the market through travel accommodation segment.

According to the platforms, the mobile segment was the significant contributor to the market, and is estimated to reach $617.9 billion by 2031, at a CAGR of 15.8% during the forecast period. Increase in usage of mobile and innovative mobile travel apps majorly attribute for the growth of the market through mobile segment. Technology has changed the way people communicate and travel across the globe. With evolving technology and increase in use of mobiles, easy and efficient methods are being developed to make traveling easy and comfortable, thus increasing the growth of travel industry. Mobile travel apps are gradually gaining pace in the market and are preferred by travelers to make their travel arrangements. Thus, increase in usage of the smart phones and growth in digital literacy is likely to proliferate the growth of the online travel market.

Direct Travel Suppliers segment helds the major share of 55.7% in 2020

On the basis of mode of booking, the direct travel suppliers segment was accounted for major share in global online travel market and is expected  to sustain its share throughout the forecast period. Direct travel suppliers are the major revenue contributors in the product market. However, this segment witnesses an increase in threat from the growing online travel agencies (OTAs) market share. To remain competitive, airlines such as Lufthansa AG choose to circumvent OTAs by charging additional fees for bookings made through the OTAs.. The online travel industry through direct travel suppliers is developing at a slower rate, because customers are constantly using OTA platforms..                                

According to the online travel market analysis, on the basis of age group, the 22-31 Years segment was the considerable contributor to the market, with $102.0  billion in 2020, and is estimated to reach $539.2  billion by 2031, at a CAGR of 15.0% during the forecast period. The age group of 22–31 years comprises the young population, which are the early starters in their professional career. When compared to travelers in the older age groups, these travelers are more likely to spend more money on travel and visit new places. These travelers have changed the travel business because of their extensive use of technology, . Smartphones and other mobile devices are largely preferred to make travel arrangements. Furthermore, social media platforms are utilized to evaluate various travel service providers, locations, modes of transportation, and lodging. As a result, the industry is experiencing strong growth in the 22–31 year age group sector..

32 - 43 Years segment helds the major share of 33.6% in 2020

According to the online travel market opportunities, region wise, Asia-pacific gained significant online travel market share and is expected to sustain its share throughout online travel market forecast period. It possesses the highest growth potential in the online travel market, India and China being the most lucrative markets. The growth is attributed to the increase in disposable income, rise in middle-class segment, and greater penetration of internet facilities. Ctrip is the leading player in online travel market in China, whereas MakeMytrip, Yatra, and Cleartrip are the major online travel agencies (OTA) in India. 

The players operating in the global online travel industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Expedia Group, Inc., Ebury Partners UK Ltd, Fareportal Inc. , Hostelworld.com Limited, Hurb Co S/A, HRS, MakeMyTrip Ltd., Oracle Corporation, Priceline (Booking Holdings Inc.), SABS Travel Technologies, Tavisca Solutions Pvt. Ltd., Thomas Cook India Ltd., travelomatix.com, Trip.com Group, Tripadvisor, Inc., and WEX Inc.

North America region helds the major share of 33.3% in 2020

Key Benefits For Stakeholders

• The report provides a quantitative analysis of the current trends, estimations, and dynamics of the market size from 2020-2031 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size and segmentation assist to determine the prevailing market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the market. 
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the online travel market.

  Online Travel Market Report Highlights

Analyst Review

The global online travel market is anticipated to witness robust growth in the emerging market of Asia-Pacific. The growth is attributed to increase in disposable income, rise in middle-class segment, and greater penetration of internet facilities. Business travel has also fueled market growth in Asia-Pacific. Approximately, 90% of corporate travelers in the region own either a smart phone or tablet. More than 50% of these travelers manage their travel through these devices. Companies cater to the needs of travelers through innovative mobile travel apps to gain market share. Apps with various features are being developed to stay connected to travelers throughout their journey and to assist them whenever required. Travel apps offer flexibility to travelers, thus becoming an important differentiating factor for the consumers while choosing a travel company. In addition, customers download hotel and airline apps for quick view and booking status. Thus, proliferation of mobile usage and innovative mobile travel apps are expected to foster the growth of the online travel market in the future.

• Travel Destinations
• Luxury Accommodations
• Travel Packages
• Adventure Travel
• Luxury Travel Experiences
• Travel Planning
• Outdoor Activities

Total Market value of Online Travel report was valued at $354.2 billion in 2020.

14.8% is the CAGR of Online Travel Market

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2022 to 2031 would be forecast period in the market report Market

Expedia Group, Inc., Ebury Partners UK Ltd, Fareportal Inc. , Hostelworld.com Limited, Hurb Co S/A, HRS, MakeMyTrip Ltd., Oracle Corporation, Priceline (Booking Holdings Inc.) and SABS Travel

The online travel market segmented into service type, platforms, mode of booking, age group, and region

India online travel market was valued at $12.4 billion and is expected grow at 21.1% during the forecast period.

By the end of the 2031, Asia-Pacific is expected to dominate the online travel market.

Online travel market was negatively impacted the growth of the market and is expected grow at highest CAGR growth rate after COVID-19 scenario.

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Online Travel Market

Global Opportunity Analysis and Industry Forecast, 2022-2031

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• Online Travel

Online Travel Market by Platform (Mobile/Tablets, Personal Computer), Services (Accommodation, Transportation, Vacation Packages), Age Group, Mode of Booking, Modes of Travel - Global Forecast 2024-2030

[191 Pages Report] The Online Travel Market size was estimated at USD 606.95 billion in 2023 and expected to reach USD 711.23 billion in 2024, at a CAGR 17.46% to reach USD 1,873.23 billion by 2030 .

Online travel refers to the digital ecosystem that facilitates the booking and management of travel-related services through the Internet. This encompasses a diverse range of services, such as researching travel destinations, booking flights, hotels, car rentals, and activities, as well as managing travel itineraries. Online travel services are offered by various platforms, including online travel agencies (OTAs), direct airline and hotel booking channels, and travel search engines. Increased internet penetration, convenience of online booking, higher levels of disposable income among middle-class households, and the proliferation of mobile applications have fuelled the demand for online travel. Additionally, several government initiatives and incentives to promote tourism and travel activities have raised awareness about the benefits of frequent vacations. However, the difficulty of integrating online travel services with the existing legacy structures and the high cost of availing booking services can hinder the growth of online travel. Additionally, cybersecurity threats and the possibility of leaks of customer data pose significant risks to online travel agencies and their customers. However, key players are investing in advanced encryption strategies and integrating novel technologies such as VR/AR and AI/ML to overcome hurdles associated with privacy, security, and technical limitations. There is also an increasing trend toward sustainable and eco-friendly travel options, which are being promoted through online travel.

The adoption of mobile devices and tablets for online travel bookings has surged in recent years, largely due to the convenience and constant connectivity they offer. Consumers prefer mobile equipment when they are on the go, offering a quick and user-friendly interface for immediate bookings or travel changes. Additionally, the integration of mobile wallets and payment systems along with location-based services enhances the travel experience, including last-minute hotel deals or localized recommendations. While mobile devices offer quick access and convenience, personal computers remain the preferred platform for detailed travel planning. Users lean towards PCs when complex itineraries are being constructed, where a larger screen allows for extensive research and comparison. This traditionally includes booking multiple flights or hotels and comparing various travel insurance options, a process in which the detailed display and easier navigation of a PC are seen as more suitable.

The accommodation sector caters to consumers looking for temporary lodgings, with preferences ranging from budget to luxury. Consumers may choose based on location, amenities, price, and types of lodgings, such as hotels, hostels, resorts, and vacation rentals. Transportation within the online travel sector is quite diverse, including options such as flights, car rentals, cruises, and trains. Travelers choose based on speed, convenience, comfort, and budget considerations. Some platforms also offer real-time updates, mobile ticketing, and customer support to ensure a smooth travel experience from departure to arrival. Vacation packages are ideal for travelers who prefer to book their trip components, all-inclusive resorts, flights, tours, and sometimes meals in a single go. This offers convenience and, often, cost-saving opportunities.

The age group of 22-31 years prioritizes experiential travel, which is often characterized by affordable yet authentic and unique experiences. They are likely to use online platforms and mobile applications to discover and book travel, emphasizing user-generated content and reviews to inform their decisions. They tend to prefer flexible booking options, as they might have a spontaneous travel style. The age group of 32-43 years have comparatively higher disposable incomes and tend to prefer travel options that offer both relaxation and educational experiences for their children. Online booking tools need to be user-friendly and offer the ability to accommodate family-specific needs, such as kid-friendly attractions and accommodations. The age group of 44-56 years possesses significant spending power and is typically interested in leisurely and comfortable travel experiences. They are inclined toward culturally rich destinations and may prioritize health and wellness aspects during their travels. Ease of use and customer service are important in their use of online travel services. The age group above 56 years seeks travel experiences that are easy to arrange and offer high levels of comfort and accessibility. This group may have specific travel needs, such as accessibility features and health considerations. They likely value traditional customer service alongside the use of online tools and may also be interested in extended stay vacations, such as wintering in warmer climates.

Direct agency booking includes airline official websites, hotel direct booking services, and car rentals that operate their own reservation platforms. Direct agency booking is preferred due to more personalized customer service, potential loyalty program benefits, and the possibility of receiving more direct communication from the provider. Online travel agencies act as third-party intermediaries that aggregate travel options from a variety of providers, allowing customers to compare and book flights, hotels, car rentals, and travel packages from a single platform. Online travel agencies often cater to price-sensitive customers who value comparing a wide range of options and finding the best deal. Online travel agencies streamline the booking process and can offer value through bundled deals and broad selections.

The Americas' online travel market is highly developed, with high digital penetration and a preference for self-service in travel planning. As a technologically advanced country, consumers tend to use online platforms for booking flights, accommodations, and experiential tours. Personalization and mobile optimization are key trends driving consumer satisfaction and loyalty. Frequent efforts by key players to integrate advanced technologies such as AI, ML, and AR/VR drive innovations in online travel. The EU online travel space is highly regulated, with strong consumer protection laws. Travelers from the EU exhibit a strong preference for package deals and inclusive tours. General Data Protection Regulation (GDPR) has had a considerable impact on the way travel data is managed and utilized to tailor customer experiences. The APAC region experiences high growth in the online travel sector due to the rising middle class, increased internet and mobile penetration, and a young population eager to travel. Countries such as China, South Korea, and India have witnessed a surge in domestic and outbound travel, fueling the need for online travel services. The region is characterized by the presence of several homegrown OTAs and global OTAs seeking to capture market share. Southeast Asia, in particular, has seen dynamic growth with a proliferation of budget airlines and mobile-first booking applications.

The FPNV Positioning Matrix is pivotal in evaluating the Online Travel Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Online Travel Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Agoda and Meituan Enter Partnership to Elevate Overseas Travel Experience for Chinese Tourists

Digital travel platform Agoda partnered with Meituan to tap into the growing demand for outbound travel from China. The partnership facilitates resource sharing, intertwining Agoda's vast international hotel network with Meituan's extensive customer base, offering platform-exclusive lodging options, and launching "Chinese Preferred" hotels across a thousand global destinations tailored to the preferences of Chinese travelers. The partnership promises to enhance customer experiences through integrated technology and data analytics, including artificial intelligence (AI), to curate personalized hotel content. [Published On: 2023-10-23]

EaseMyTrip Launches EasyDarshan, a Dedicated Platform for Spiritual Tourism in India

Online travel technology platform EaseMyTrip has launched EasyDarshan, a novel initiative designed to address the growing demand for spiritual tourism in India. The EasyDarshan platform is innovatively crafted to offer an array of carefully tailored packages, allowing travelers to immerse themselves in their devotional activities while minimizing concerns over travel logistics. [Published On: 2023-10-15]

Yatra Online Launches Corporate Platform Partner Programme

Yatra Online has launched its innovative Corporate Platform Partner (CPP) programme, designed to usher in a new era of growth and revenue-generating opportunities for travel enterprises, both online and offline. With the provision of a cutting-edge, cloud-based travel platform, the programme is set to enrich partners with a robust, frictionless product that offers unparalleled value to their clientele. [Published On: 2023-01-08]

The report delves into recent significant developments in the Online Travel Market, highlighting leading vendors and their innovative profiles. These include Airbnb Inc., AS Discover Car Hire, Booking Holdings Inc., Cassidy Travel, Cleartrip Pvt. Ltd., Despegar.com, Corp., eDreams Odigeo SA, Expedia Group, Inc., Google LLC by Alphabet Inc., Hays Travel limited, Hostelworld Group, Hurb, Ixigo by Le Travenues Technology Ltd., Kiss&Fly, Lastminute.com Group, MakeMyTrip Limited, OneTravel, Priceline Group Inc., Rental24H, Thomas Cook Group PLC, TravelPerk, Travelpro Group, Trip.com Group Limited, TripAdvisor LLC, Trivago N.V. by Expedia Group, Vayama.ie, Via.com, Yatra Online Private Limited, and Zoomcar Ltd..

This research report categorizes the Online Travel Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Mobile/Tablets
• Personal Computer
• Accommodation
• Transportation
• Vacation Packages
• 22-31 Years
• 32-43 Years
• 44-56 Years
• >56 Years
• Direct Agency
• Online Travel Agencies
• Pennsylvania
• Philippines
• South Korea
• Netherlands
• Saudi Arabia
• South Africa
• Switzerland
• United Arab Emirates
• United Kingdom
• Market Penetration: It presents comprehensive information on the market provided by key players.
• Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
• Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
• Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
• Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
• What is the market size and forecast of the Online Travel Market?
• Which products, segments, applications, and areas should one consider investing in over the forecast period in the Online Travel Market?
• What are the technology trends and regulatory frameworks in the Online Travel Market?
• What is the market share of the leading vendors in the Online Travel Market?
• Which modes and strategic moves are suitable for entering the Online Travel Market?
• Research Methodology
• Executive Summary
• Market Overview
• Market Insights
• Online Travel Market, by Platform
• Online Travel Market, by Services
• Online Travel Market, by Age Group
• Online Travel Market, by Mode of Booking
• Online Travel Market, by Modes of Travel
• Americas Online Travel Market
• Asia-Pacific Online Travel Market
• Europe, Middle East & Africa Online Travel Market
• Competitive Landscape
• Competitive Portfolio
• List of Figures [Total: 26]
• List of Tables [Total: 466]
• List of Companies Mentioned [Total: 29]
• How big is the Online Travel Market? Ans.  The Global Online Travel Market size was estimated at USD 606.95 billion in 2023 and expected to reach USD 711.23 billion in 2024.
• What is the Online Travel Market growth? Ans.  The Global Online Travel Market to grow USD 1,873.23 billion by 2030, at a CAGR of 17.46%
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• / Market Insights
• Online Travel Market Analysis

ONLINE TRAVEL MARKET ANALYSIS

Online travel market, by mode of booking (online travel agencies and direct travel suppliers), by platform type (mobile and desktop), by service types (transportation, travel accommodation, and vacation packages),  by age group (22-31, 32-43, 44-56 and >56) - size, share and growth analysis 2018-2026.

• Published In : Feb 2019
• Code : CMI2504
• Pages : 158
• Formats :   Excel and PDF
• Industry : Information and Communication Technology

Global Online Travel Market

The online travel industry comprises travel e-commerce websites and review websites. The travel e-commerce website provides advice about various destinations, attractions, accommodation, and information on how to access them. Most of the countries and states have its own travel websites, to attract tourists. The conventional travel advisors are replaced by online travel booking platforms due to high penetration and mass reach of internet. Growing preference of travelers towards easily available digital platforms instead of conventional trip advisors has boosted the market growth for online travelling solutions.

Global online travel market is expected to witness significant growth during the forecast period (2018–2026), due to high internet penetration, easy availability of online platforms, and growing travel & tourism industry, worldwide. People of age group 22 – 31 years are the main audience for the online travel market, as they are the early starters in their professional carrier and prefer to travel for commercial purposes as well as to explore new places. According to a report published by Nicholson Yachts, in November 2016, globally young age group spends about US$ 200 billion on travel every year.

Introduction of Online Platforms Changes the Online Travel Market:

Extensive use of mobile travel applications and travel websites or review websites is propelling the use of online traveling platforms as compared to conventional trip advisors.  As per Coherent Market Insights, 41% of gross travel bookings in India are done online and easy access of internet plays a key role in it. Moreover, review websites such as TripAdvisor, Expedia, and Google significantly boosts in increasing the online travel market as it helps travelers in taking traveling decision as users can get an idea about the place and other relevant issues such as availability of hotels, weather conditions, and others via these review websites. Travelers are active on social media sites such as Facebook, Twitter, and Instagram, where posts or reviews of travel destination can aid in travel decision.

Figure 1. Global Online Travel Market Share (%), By Platform Type (2017)

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Source: Coherent Market Insights, 2017-18

Increasing mobile usage and innovative mobile apps are the key growth drivers:

Increasing use of mobile devices and social media are providing a new medium for communication. High internet penetration has led to growing use of smartphones and in-turn mobile applications with dedicated websites for trips and travelling such as MakeMyTrip Limited, trivago N.V. Airbnb, Google trips, TripAdvisor, Uber, and others. Easy navigation feature in mobile applications is also one of the key factors behind increasing use of these applications. Furthermore, travel app offers high flexibility to customers and provides an easy medium to stay connected with the services providers.

Various payment applications are launched with special safe and secured feature for online travel applications. Previously, options for payments for travelers were limited to credit or debit card for online payments, however payment options such as PayPal, MobilePay, RuPay, PayU, Stripe, and others have emerged in the recent past. For bookings on e-commerce websites, e-wallets remain preferred payment method, which has increased the number of bank transition for online travel booking. 

Global Online Travel Market Share (%), by Region ( )

Online travelling market in Asia Pacific is expected to witness considerable growth in the forecast period, owing to growth in disposable income of individuals especially in emerging economies, increased travel frequency from international as well as domestic places, and booming business travel industry in the region. Increased frequency for business travelling is majorly attributed to overseas expansion of conglomerates, which requires constant visits and monitoring. According to Coherent Market Insights’ analysis 2016, over 90% business travelers have mobile phones and more than half business travelers managed journey from mobile devices.

Global players of the global online travel market are OpenTable, Sky Park Secure, Viator, FancyHands, Routehappy, Adioso, Tripit, Eater, Euan’s Guide, Hipmunk, Skyscanner, Owners Direct, and Accuweather.

Frequently Asked Questions

What are the growth estimates for online travel market till 2026?

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Online Travel Market to Surpass USD 1,961 Billion by 2026

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Global Online Travel Booking Market 2024–2033

Online travel booking market size, trends and insights by type of travel services (flight booking, hotel booking, package booking, cruise booking, others), by platforms (online travel agencies (otas), direct travel websites, mobile apps, others), by user demographics (business travelers, leisure travelers, budget travelers, luxury travelers, others), by age group (22-31 years, 32-43 years, 44-56 years, >56 years), and by region - global industry overview, statistical data, competitive analysis, share, outlook, and forecast 2024–2033.

Report Code: CMI40653

Published Date: February 2024

Pages: 320+

Category: Consumer Goods

• Product Description

Table of Contents

• Methodology
• Key Players

Report Snapshot

Source: CMI

Major Players

• Booking Holdings Inc.
• Expedia Group
• com Group Limited
• MakeMyTrip Limited
• com International Ltd.

Exclusive, in-depth market intelligence can help you increase your Revenue.

Reports Description

As per the current market research conducted by CMI Team, the global Online Travel Booking Market is expected to record a CAGR of 12.6% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 546.3 Billion . By 2032, the valuation is anticipated to reach USD 1589.6 Billion .

The Online Travel Booking Market represents a dynamic sector where digital platforms facilitate the planning and reservation of travel services. It encompasses a wide range of offerings, including flights, hotels, car rentals, packages, and activities.

These platforms leverage advanced technologies for seamless user experiences, offering real-time information, reviews, and personalized recommendations. The market has evolved with changing consumer preferences, transitioning from traditional booking methods to online platforms.

Key players compete by diversifying services, introducing subscription models, and emphasizing health safety measures. The market continues to be a central hub for global travel, connecting users with a myriad of options for convenient and customized journeys.

Online Travel Booking Market – Significant Growth Factors

The Online Travel Booking Market presents significant growth opportunities due to several factors:

• Digital Transformation and Connectivity : The widespread adoption of digital platforms and increased internet connectivity globally drives the online travel booking market. Users access these platforms for seamless planning, comparison, and booking of travel services, contributing to the market’s growth.
• Changing Consumer Behavior : Evolving consumer preferences toward convenience, real-time information, and user-friendly interfaces propel the market. The shift from traditional booking methods to online platforms reflects a demand for flexibility, accessibility, and the ability to make informed decisions.
• Comprehensive Travel Offerings : The availability of diverse travel services, including flights, hotels, packages, and activities, attracts a broad customer base. Online travel platforms that offer comprehensive and one-stop solutions cater to the varied preferences of travelers, driving market expansion.
• Technological Innovations : Continuous technological advancements, including artificial intelligence (AI), machine learning, and augmented reality, enhance the online travel booking experience. Personalized recommendations, virtual assistance, and efficient search functionalities contribute to the attractiveness of these platforms, fostering market growth.
• Rise of Subscription Models : The opportunity lies in the growing popularity of subscription-based models. Online travel booking platforms can explore subscription services, providing users with exclusive benefits, discounts, and personalized offers, fostering customer loyalty and recurring revenue.
• Emphasis on Sustainable Travel : With increasing awareness of environmental sustainability, there is an opportunity for online travel platforms to promote and integrate sustainable travel options. Highlighting eco-friendly accommodations, carbon offset programs, and responsible travel practices can attract environmentally conscious travelers, aligning with the growing demand for sustainable tourism.

Online Travel Booking Market – Mergers and Acquisitions

The Online Travel Booking Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the Online Travel Booking Market include:

• In 2023, Hopper forged strategic partnerships with Hotelbeds and WebBeds, enhancing its global hotel supply network. These collaborations aim to broaden Hopper’s hotel inventory, providing customers with an improved selection and top-tier booking options, and reinforcing its commitment to delivering enhanced choices and experiences for travelers worldwide.
• In 2024, EasyJet will expand its partnership with TUI Musement Tours and Activities, offering customers the option to add experiences to their flight or holiday packages. This collaboration enhances easyJet’s offering, providing travelers with a seamless way to integrate tours and activities into their travel plans.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the Online Travel Booking Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Online Travel Booking Market – Significant Threats

The Online Travel Booking Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Cybersecurity Threats : The online travel booking market faces significant cybersecurity threats, including data breaches and hacking attempts. Unauthorized access to customer information, payment details, or disruptions in service due to cyber attacks poses a substantial risk to both users and the reputation of online travel platforms.
• Economic Downturns and Global Crises : Economic downturns and global crises, such as the COVID-19 pandemic, pose threats to the online travel booking market. Reduced consumer spending, travel restrictions, and uncertainties impact the industry, leading to cancellations, decreased bookings, and financial challenges for travel service providers.
• Regulatory Challenges : Evolving and stringent regulations in the travel industry, including changes in visa policies, taxation, and data protection laws, can present challenges for online travel booking platforms. Compliance issues and adapting to new regulatory frameworks may require significant adjustments and resources.
• Competitive Landscape and Price Wars : Intense competition among online travel platforms can lead to price wars, reducing profit margins and affecting the sustainability of businesses. Aggressive pricing strategies and heavy reliance on discounts to attract customers may impact the long-term profitability of market players.
• Global Health Emergencies : The emergence of global health emergencies, similar to the COVID-19 pandemic, remains a significant threat. Such events lead to widespread travel restrictions, cancellations, and a decline in consumer confidence. The uncertainty and fear associated with health crises directly impact the online travel booking market, leading to decreased demand and revenue loss.

Global Online Travel Booking Market 2023–2032 (By Age Group)

Category-Wise Insights

By Type of Travel Services:

• Flight Booking: Flight booking in the Online Travel Booking Market involves reserving airline tickets through digital platforms, offering real-time information, diverse options, and competitive pricing. Trends include dynamic pricing algorithms, personalized recommendations, and partnerships with airlines for exclusive deals.
• Hotel Booking: Hotel booking encompasses the online reservation of accommodations. This segment features a wide range of options, from budget to luxury, with trends emphasizing user reviews, loyalty programs, and the integration of smart technology for seamless stays.
• Package Booking: Package booking involves bundling multiple travel services like flights, hotels, and activities. This segment caters to users seeking convenience and cost savings. Trends include curated experiences, themed packages, and personalized itineraries for a comprehensive travel solution.
• Cruise Booking: Cruise booking pertains to reserving cruise ship experiences through online platforms. Trends in this segment include themed cruises, sustainability initiatives by cruise lines, and partnerships with online agencies to offer diverse cruise options, attracting a varied customer base.
• Others: The “Others” category encompasses additional travel services like train bookings, car rentals, and activity reservations. Trends involve the integration of unique travel experiences, partnerships with local vendors, and the use of emerging technologies to enhance the variety and accessibility of supplementary travel services.

By Platform

• Online Travel Agencies (OTAs): OTAs, like Booking.com and Expedia, act as intermediaries connecting travelers with multiple service providers. Trends include dynamic packaging, offering bundled deals, and adopting AI for personalized recommendations, enhancing the user experience. Collaboration with local businesses and diversification of services are prevalent.
• Direct Travel Websites: Direct travel websites, operated by airlines and hotels, enable users to book services directly. Trends focus on enhancing user interfaces, offering exclusive perks, and emphasizing loyalty programs. The integration of advanced technologies, such as chatbots and virtual assistants, enhances the booking process.
• Mobile Apps: Mobile apps for travel booking, like those from Airbnb and TripAdvisor, provide on-the-go convenience. Trends include seamless mobile experiences, push notifications for personalized offers, and integration of augmented reality for virtual tours. Mobile apps cater to the increasing demand for flexibility and instant access.
• Others: The “Others” category comprises emerging platforms like metasearch engines and online marketplaces. Trends involve innovative booking models, such as subscription services, and the integration of unique experiences like virtual travel. Experimentation with new technologies and a focus on niche markets characterize this diverse segment

Global Online Travel Booking Market 2023–2032 (By Type of Travel Services)

By User Demography

• Business Travelers: Online travel booking platforms cater to the specific needs of business travelers, offering seamless booking experiences, corporate travel management tools, and flexible itineraries. Trends include integrated expense management solutions and tailored business packages for efficient and stress-free travel arrangements.
• Leisure Travelers: Leisure travelers seek diverse and customizable experiences on online platforms, emphasizing user-friendly interfaces, personalized recommendations, and bundled packages. Trending features include virtual experiences, local immersion options, and eco-friendly travel choices.
• Budget Travelers: Online travel booking caters to budget-conscious travelers by offering cost-effective options, exclusive deals, and price comparison tools. Trends involve dynamic pricing models, flash sales, and loyalty programs focused on affordability, ensuring a seamless and economical booking experience.
• Luxury Travelers: Luxury travelers find curated and premium offerings on online platforms, featuring high-end accommodations, personalized services, and exclusive experiences. Trends include virtual concierge services, bespoke travel packages, and partnerships with luxury brands, elevating the online booking experience for discerning customers.
• Others: The “Others” segment encompasses diverse user demographics with specific travel preferences. Online platforms adapt to trends such as adventure-focused itineraries, family-friendly packages, and wellness-oriented travel options, ensuring a tailored approach to meet the unique demands of varied traveler segments.

By Age Group

• 22-31 Years: Individuals aged 22-31 are tech-savvy and prioritize experiences. This group heavily relies on mobile apps, seeks adventure, and values social media recommendations. Trend-wise, they drive demand for unique, budget-friendly travel options, driving online travel platforms to focus on dynamic content, social integration, and personalized experiences.
• 32-43 Years: Aged 32-43, this group seeks family-friendly and convenience-oriented travel. Online travel platforms target them with bundled packages, emphasizing ease of planning, and child-friendly accommodations. Trends include family-focused promotions, loyalty programs, and the integration of tech features catering to family travel needs.
• 44-56 Years: Individuals aged 44-56 prioritize comfort, cultural experiences, and flexibility. Online travel platforms appeal to this demographic with curated itineraries, luxury options, and flexible booking features. Trends include personalized recommendations, wellness-focused travel, and loyalty programs with exclusive benefits to cater to their discerning preferences.
• 56 Years: Beyond 56, travelers prioritize relaxation, safety, and cultural enrichment. Online travel platforms target this segment with guided tours, comfortable accommodations, and senior-friendly services. Trends include an emphasis on health and safety measures, river cruises, and flexible cancellation policies to cater to the preferences and concerns of mature travelers.

Report Scope

Online Travel Booking Market – Regional Analysis

The Online Travel Booking Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

• North America : In North America, the trend is towards experiential and adventure travel. Online travel platforms witness a demand for outdoor activities, national park visits, and road trips. Sustainability is a key focus, with travelers seeking eco-friendly accommodations and responsible tourism practices.
• Europe : Europe emphasizes cultural immersion and slow travel. Online travel platforms in this region see a rising interest in historical city tours, gastronomic experiences, and sustainable tourism. Travelers often prioritize exploring off-the-beaten-path destinations, contributing to the growth of niche and local experiences.
• Asia-Pacific : Asia-Pacific is witnessing a surge in wellness and spiritual tourism. Online travel platforms observe a demand for wellness retreats, yoga vacations, and visits to spiritual and natural retreats. The region also sees an increase in technology-driven travel solutions, such as AI-powered recommendations and mobile-based booking apps.
• LAMEA (Latin America, Middle East, and Africa) : LAMEA showcases a trend towards adventure and cultural fusion. Online travel platforms in this region note an interest in activities like desert safaris, cultural festivals, and wildlife expeditions. There’s also a growing emphasis on community-based tourism, allowing travelers to engage with local communities and traditions.

Global Online Travel Booking Market 2023–2032 (By Billion)

Competitive Landscape – Online Travel Booking Market

The Online Travel Booking Market is highly competitive, with a large number of manufacturers and retailers operating globally. Some of the key players in the market include:

• Agoda Company Pte. Ltd.
• Travelocity
• Trivago N.V.
• Airbnb Inc.
• Yatra Online Inc.
• HRS – Hotel Reservation Service
• Cleartrip Private Limited

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New entrants like Hopper and KAYAK Explore leverage innovative features such as predictive pricing, AI-driven insights, and flexible booking options. Hopper, for instance, uses machine learning to forecast future travel prices, providing users with optimal booking times.

Established players like Booking Holdings Inc., Expedia Group, and Trip.com Group continue to dominate the market. Their extensive global reach, diverse service offerings, and strategic acquisitions reinforce their position.

Booking Holdings’ ownership of Booking.com and Agoda contributes to a broad user base, while Expedia Group’s portfolio includes Expedia, Hotels.com, and Vrbo, ensuring a comprehensive market presence. Trip.com Group’s focus on the Asia-Pacific region further solidifies its influence.

The Online Travel Booking Market is segmented as follows:

By Type of Travel Services

• Flight Booking
• Hotel Booking
• Package Booking
• Cruise Booking

By Platforms

• Online Travel Agencies (OTAs)
• Direct Travel Websites
• Mobile Apps

By User Demographics

• Business Travelers
• Leisure Travelers
• Budget Travelers
• Luxury Travelers
• 22-31 Years
• 32-43 Years
• 44-56 Years
• >56 Years

Regional Coverage:

• Rest of North America
• Netherlands
• Rest of Europe
• New Zealand
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• South Africa
• Rest of the Middle East & Africa
• Rest of Latin America
• 1.1 Report Description and Scope
• 1.2 Research scope
• 1.3.1 Market Research Type
• 1.3.2 Market Research Methodology
• 2.1 Global Online Travel Booking Market, (2024 – 2033) (USD Billion)
• 2.2 Global Online Travel Booking Market: snapshot
• 3.1 Online Travel Booking Market: Market Dynamics
• 3.2.1 Digital Transformation and Connectivity
• 3.2.2 Changing Consumer Behavior
• 3.2.3 Comprehensive Travel Offerings
• 3.2.4 Technological Innovations
• 3.2.5 Rise of Subscription Models And Emphasis on Sustainable Travel.
• 3.2.6 Digital Transformation and Connectivity
• 3.2.7 Changing Consumer Behavior
• 3.2.8 Comprehensive Travel Offerings
• 3.2.9 Technological Innovations
• 3.2.10 Rise of Subscription Models
• 3.2.11 Emphasis on Sustainable Travel.
• 3.3 Market Restraints
• 3.4 Market Opportunities
• 3.5 Market Challenges
• 3.6 Porter’s Five Forces Analysis
• 3.7.1 Market Attractiveness Analysis By Type of Travel Services
• 3.7.2 Market Attractiveness Analysis By Platforms
• 3.7.3 Market Attractiveness Analysis By User Demographics
• 3.7.4 Market Attractiveness Analysis By Age Group
• 4.1.1 Global Online Travel Booking Market: Company Market Share, 2022
• 4.2.1 Acquisitions & mergers
• 4.2.2 New Product launches
• 4.2.3 Agreements, partnerships, collaboration, and joint ventures
• 4.2.4 Research and development and Regional expansion
• 4.3 Price trend analysis
• 5.1.1 Global Online Travel Booking Market Share, By Type of Travel Services, 2022 and – 2033
• 5.2.1 Global Online Travel Booking Market by Flight Booking, 2024 – 2033 (USD Billion)
• 5.3.1 Global Online Travel Booking Market by Hotel Booking, 2024 – 2033 (USD Billion)
• 5.4.1 Global Online Travel Booking Market by Package Booking, 2024 – 2033 (USD Billion)
• 5.5.1 Global Online Travel Booking Market by Cruise Booking, 2024 – 2033 (USD Billion)
• 5.6.1 Global Online Travel Booking Market by Others, 2024 – 2033 (USD Billion)
• 6.1.1 Global Online Travel Booking Market Share, By Platforms, 2022 and – 2033
• 6.2.1 Global Online Travel Booking Market by Online Travel Agencies (OTAs), 2024 – 2033 (USD Billion)
• 6.3.1 Global Online Travel Booking Market by Direct Travel Websites, 2024 – 2033 (USD Billion)
• 6.4.1 Global Online Travel Booking Market by Mobile Apps, 2024 – 2033 (USD Billion)
• 6.5.1 Global Online Travel Booking Market by Others, 2024 – 2033 (USD Billion)
• 7.1.1 Global Online Travel Booking Market Share, By User Demographics, 2022 and – 2033
• 7.2.1 Global Online Travel Booking Market by Business Travelers, 2024 – 2033 (USD Billion)
• 7.3.1 Global Online Travel Booking Market by Leisure Travelers, 2024 – 2033 (USD Billion)
• 7.4.1 Global Online Travel Booking Market by Budget Travelers, 2024 – 2033 (USD Billion)
• 7.5.1 Global Online Travel Booking Market by Luxury Travelers, 2024 – 2033 (USD Billion)
• 7.6.1 Global Online Travel Booking Market by Others, 2024 – 2033 (USD Billion)
• 8.1.1 Global Online Travel Booking Market Share, By Age Group, 2022 and – 2033
• 8.2.1 Global Online Travel Booking Market by 22-31 Years, 2024 – 2033 (USD Billion)
• 8.3.1 Global Online Travel Booking Market by 32-43 Years, 2024 – 2033 (USD Billion)
• 8.4.1 Global Online Travel Booking Market by 44-56 Years, 2024 – 2033 (USD Billion)
• 8.5.1 Global Online Travel Booking Market by >56 Years, 2024 – 2033 (USD Billion)
• 9.1 Global Online Travel Booking Market Regional Overview
• 9.2 Global Online Travel Booking Market Share, by Region, 2022 & – 2033 (USD Billion)
• 9.3.1.1 North America Online Travel Booking Market, by Country, 2024 – 2033 (USD Billion)
• 9.4.1 North America Online Travel Booking Market, by Type of Travel Services, 2024 – 2033 (USD Billion)
• 9.5.1 North America Online Travel Booking Market, by Platforms, 2024 – 2033 (USD Billion)
• 9.6.1 North America Online Travel Booking Market, by User Demographics, 2024 – 2033 (USD Billion)
• 9.7.1 North America Online Travel Booking Market, by Age Group, 2024 – 2033 (USD Billion)
• 9.8.1.1 Europe Online Travel Booking Market, by Country, 2024 – 2033 (USD Billion)
• 9.9.1 Europe Online Travel Booking Market, by Type of Travel Services, 2024 – 2033 (USD Billion)
• 9.10.1 Europe Online Travel Booking Market, by Platforms, 2024 – 2033 (USD Billion)
• 9.11.1 Europe Online Travel Booking Market, by User Demographics, 2024 – 2033 (USD Billion)
• 9.12.1 Europe Online Travel Booking Market, by Age Group, 2024 – 2033 (USD Billion)
• 9.13.1.1 Asia Pacific Online Travel Booking Market, by Country, 2024 – 2033 (USD Billion)
• 9.14.1 Asia Pacific Online Travel Booking Market, by Type of Travel Services, 2024 – 2033 (USD Billion)
• 9.15.1 Asia Pacific Online Travel Booking Market, by Platforms, 2024 – 2033 (USD Billion)
• 9.16.1 Asia Pacific Online Travel Booking Market, by User Demographics, 2024 – 2033 (USD Billion)
• 9.17.1 Asia Pacific Online Travel Booking Market, by Age Group, 2024 – 2033 (USD Billion)
• 9.18.1.1 Latin America Online Travel Booking Market, by Country, 2024 – 2033 (USD Billion)
• 9.19.1 Latin America Online Travel Booking Market, by Type of Travel Services, 2024 – 2033 (USD Billion)
• 9.20.1 Latin America Online Travel Booking Market, by Platforms, 2024 – 2033 (USD Billion)
• 9.21.1 Latin America Online Travel Booking Market, by User Demographics, 2024 – 2033 (USD Billion)
• 9.22.1 Latin America Online Travel Booking Market, by Age Group, 2024 – 2033 (USD Billion)
• 9.23.1.1 The Middle-East and Africa Online Travel Booking Market, by Country, 2024 – 2033 (USD Billion)
• 9.24.1 The Middle-East and Africa Online Travel Booking Market, by Type of Travel Services, 2024 – 2033 (USD Billion)
• 9.25.1 The Middle-East and Africa Online Travel Booking Market, by Platforms, 2024 – 2033 (USD Billion)
• 9.26.1 The Middle-East and Africa Online Travel Booking Market, by User Demographics, 2024 – 2033 (USD Billion)
• 9.27.1 The Middle-East and Africa Online Travel Booking Market, by Age Group, 2024 – 2033 (USD Billion)
• 10.1.1 Overview
• 10.1.2 Financials
• 10.1.3 Product Portfolio
• 10.1.4 Business Strategy
• 10.1.5 Recent Developments
• 10.2.1 Overview
• 10.2.2 Financials
• 10.2.3 Product Portfolio
• 10.2.4 Business Strategy
• 10.2.5 Recent Developments
• 10.3.1 Overview
• 10.3.2 Financials
• 10.3.3 Product Portfolio
• 10.3.4 Business Strategy
• 10.3.5 Recent Developments
• 10.4.1 Overview
• 10.4.2 Financials
• 10.4.3 Product Portfolio
• 10.4.4 Business Strategy
• 10.4.5 Recent Developments
• 10.5.1 Overview
• 10.5.2 Financials
• 10.5.3 Product Portfolio
• 10.5.4 Business Strategy
• 10.5.5 Recent Developments
• 10.6.1 Overview
• 10.6.2 Financials
• 10.6.3 Product Portfolio
• 10.6.4 Business Strategy
• 10.6.5 Recent Developments
• 10.7.1 Overview
• 10.7.2 Financials
• 10.7.3 Product Portfolio
• 10.7.4 Business Strategy
• 10.7.5 Recent Developments
• 10.8.1 Overview
• 10.8.2 Financials
• 10.8.3 Product Portfolio
• 10.8.4 Business Strategy
• 10.8.5 Recent Developments
• 10.9.1 Overview
• 10.9.2 Financials
• 10.9.3 Product Portfolio
• 10.9.4 Business Strategy
• 10.9.5 Recent Developments
• 10.10.1 Overview
• 10.10.2 Financials
• 10.10.3 Product Portfolio
• 10.10.4 Business Strategy
• 10.10.5 Recent Developments
• 10.11.1 Overview
• 10.11.2 Financials
• 10.11.3 Product Portfolio
• 10.11.4 Business Strategy
• 10.11.5 Recent Developments
• 10.12.1 Overview
• 10.12.2 Financials
• 10.12.3 Product Portfolio
• 10.12.4 Business Strategy
• 10.12.5 Recent Developments
• 10.13.1 Overview
• 10.13.2 Financials
• 10.13.3 Product Portfolio
• 10.13.4 Business Strategy
• 10.13.5 Recent Developments
• 10.14.1 Overview
• 10.14.2 Financials
• 10.14.3 Product Portfolio
• 10.14.4 Business Strategy
• 10.14.5 Recent Developments
• 10.15.1 Overview
• 10.15.2 Financials
• 10.15.3 Product Portfolio
• 10.15.4 Business Strategy
• 10.15.5 Recent Developments
• 10.16.1 Overview
• 10.16.2 Financials
• 10.16.3 Product Portfolio
• 10.16.4 Business Strategy
• 10.16.5 Recent Developments

List Of Figures

Figures No 1 to 36

List Of Tables

Tables No 1 to 1o2

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2032

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them. Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Market Analysis Matrix

Prominent Player

1 . Which are the driving factors of the Online Travel Booking Market?

The key factors driving the Market are Digital Transformation and Connectivity, Changing Consumer Behavior, Comprehensive Travel Offerings, Technological Innovations, Rise of Subscription Models And Emphasis on Sustainable Travel.

2 . Which type led the Online Travel Booking market?

The “Flight Booking” category dominated the market in 2022.

3 . Who are the key players in the Online Travel Booking market?

The key players in the market are Booking Holdings Inc., Expedia Group, Trip.com Group Limited, MakeMyTrip Limited, Ctrip.com International Ltd., Agoda Company Pte. Ltd., Priceline, Orbitz, Travelocity, Hotwire, Trivago N.V., Airbnb Inc., Yatra Online Inc., HRS – Hotel Reservation Service, Cleartrip Private Limited, Others.

4 . Which region held the largest market share in the Online Travel Booking market?

“North America” had the largest share in the Online Travel Booking Market.

5 . What is the growth rate of the Online Travel Booking market?

The global market is projected to grow at a CAGR of 12.6% during the forecast period, 2023-2032.

6 . How much is the Online Travel Booking market?

The Online Travel Booking Market size was valued at USD 546.3 Billion in 2023.

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Report Description

Table of content, methodology.

• Consumer Goods
• Travel & Luxury Travel
• Online Travel Market Report | Global Forecast From 2023 To 2032

Global Online Travel Market

Segments - by Type (Online Travel Agencies, Direct Travel Suppliers), Mode of Booking (Mobile Applications, Web Platforms), By Application (Transportation, Travel Accommodation, Vacation Packages), Age Group (18-30, 31-45, 46-60, Above 60), Traveler Type (Solo, Family, Groups, Corporate), And By Region (North America, Latin America, Europe, Asia Pacific, Middle East & Africa), Forecast From 2023 To 2032

Debadatta Patel

Fact-checked by:

Partha Paul

Dataintelo published a new report titled “Online Travel Market research report which is segmented by Type (Online Travel Agencies, Direct Travel Suppliers), by Mode Of Booking (Mobile Applications, Web Platforms), by Application (Transportation, Travel Accommodation, Vacation Packages), by Age Group (18-30, 31-45, 46-60, Above 60), by Traveler Type (Solo, Family, Groups, Corporate), by Players/Companies Expedia, Priceline, TripAdvisor, Ctrip.Com International, Hostelworld, Hotel Urbano, Tourism, CheapOair.Com, Trivago, Thomas Cook, MakeMyTrip, AirGorilla, Hays Travel, Airbnb, Yatra Online, Alibaba, Tuniu”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Online Travel Market Report Segments:

The market is segmented by Type (Online Travel Agencies, Direct Travel Suppliers), by Mode Of Booking (Mobile Applications, Web Platforms), by Application (Transportation, Travel Accommodation, Vacation Packages), by Age Group (18-30, 31-45, 46-60, Above 60), by Traveler Type (Solo, Family, Groups, Corporate).

Some of the companies that are profiled in this report are:

• TripAdvisor
• Ctrip.Com International
• Hostelworld
• Hotel Urbano
• CheapOair.Com
• Thomas Cook
• Hays Travel
• Yatra Online

Online Travel Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Online Travel Market

Overview of the regional outlook of the Online Travel Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Online Travel Market Report:

• The market structure and projections for the coming years.
• Drivers, restraints, opportunities, and current trends of Online Travel Market.
• Historical data and forecast.
• Estimations for the forecast period 2032.
• Developments and trends in the market.
• Online Travel Agencies
• Direct Travel Suppliers
• By Mode Of Booking:
• Mobile Applications
• Web Platforms
• By Application:
• Transportation
• Travel Accommodation
• Vacation Packages
• By Age Group:
• By Traveler Type:
• Market scenario by region, sub-region, and country.
• Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
• Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
• Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Online Travel Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2032.

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• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Online Travel Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.

The online travel market has been segmented on the basis of

Mode Of Booking

Application, traveler type.

• Asia Pacific
• North America
• Latin America
• Middle East & Africa

Key Players

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Online Travel Market Trends and Analysis by Region, Transportation, Accommodation, Travel Intermediation and Segment Forecast to 2030

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Published: May 05, 2023 Report Code: GRCBBR00002TT-BB

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• Report Overview

Key Players

Table of contents.

Accessing the in-depth insight from the ‘Online Travel’ report can help you:

• Make informed decisions about investments, partnerships, and product development
• Identify your competitors positioning to stay ahead in the market
• Identify promising areas, growth trends, segments, and markets to expand your product portfolio or successful investment
• Anticipate expected changes in demand and adjust your business development strategies
• Identify potential areas of disruption

How is our ‘ Online Travel’ report different from other reports in the market?

• The report presents in-depth market sizing and forecast at a segment level for more than 15 countries including historical and forecast analysis for the period 2019-2030 for market assessment
• Detailed segmentation by type – Transportation (Airlines, Car Rental, Others), Travel Accommodation, Travel Intermediation (Online Travel Agencies, Tour Operator Websites, Other Travel Intermediaries)
• Detailed value chain analysis helping businesses identify areas where they can improve their efficiency and effectiveness, reduce costs, and enhance their competitive advantage
• The report offers consumer, industry, and enterprise trends, along with challenging factors impacting the online travel market.
• The growth innovation matrix included in the report, divides the market players in to four categories i.e., flagbearers, contenders, specialists, and experimenters, which will help value chain participants in understanding how competition is performing based on their revenue growth and their R&D efforts
• Competitive profiling and benchmarking of key players in the market to provide deeper understanding of industry competition

We recommend this valuable source of information to anyone involved in:

• Online Travel Agents
• Tour Operators
• Direct Suppliers
• Hotel Groups
• Car Rental Companies
• Technology Companies
• Ancillary Suppliers
• Venture Capital Firms

To Get a Snapshot of the Online Travel Market Report, Download a Free Report Sample

Online Travel Market Overview

The online travel market will be valued at $2.3 trillion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 10.3% over the forecast period. The proliferation of mobile devices, improved network connectivity, and rising disposable income are some of the prime factors responsible for the growth of this market. Furthermore, the growing interest of individuals in frequent travel coupled with the emergence of vlogging culture is anticipated to contribute to market growth.

The travel and tourism industry experienced a significant drop in revenue during the pandemic outbreak owing to travel restriction imposed by governments worldwide. This impacted the sales across the online as well as offline channels with the market value of online travel intermediaries and in-store travel intermediaries declining by 60.1% and 63.8% YoY respectively. However, the impact of COVID-19 compelled several consumers to use online services, which is anticipated to benefit and accelerate the uptake of online travel in the future.

Online Travel Market Outlook, 2019-2030 ($ Trillion)

View Sample Report for Additional Insights on Online Travel Market Forecast, Download a Free Report Sample

Online travel booking enables travel and tourism companies to better engage with their customers, which ensures improved customer satisfaction. Furthermore, it helped travel companies and consumers in managing travel bookings while facing uncertainties in terms of travel dates and cancellations during COVID-19 outbreak. This coupled with changing customer demands, compelled travel companies to invest in updating their websites and building travel apps through which travel brands can expand their digital presence and offer various features and discounts, thereby enhancing customer booking experience.

Online travel booking is gaining immense popularity with the younger generation. Millennials and Gen Z are influenced by digitally smart products, owing to which they are expected to look out for advanced booking systems that offer them a personalized experience. As such travel companies are investing in integrating technologies such as artificial intelligence , machine learning , and Big Data to help automate the online travel booking process, which is anticipated to attract young consumers. Travel companies can leverage the traveler analytics generated by Big Data and offer tailored packages, which is expected to help attract more website and app traffic, subsequently contributing to market growth.

Several travel companies are introducing online platforms and applications for travel booking to capitalize on the expansion and automation capabilities it provides to travel companies. However, online platforms are also vulnerable to data breaches, which may pose a challenge to market growth. As reported in 2019 by American Airlines and United Airlines, both companies were compromised with data breachers stealing miles from the 10,000 reward accounts. With a large amount of personal consumer data on the websites, online travel companies are one of the common targets for cyber-attackers. As such, travel companies are investing in integrating advanced cybersecurity solutions in order to mitigate the threat of cyber-attacks and reassure travelers about the safety of their data.

Online Travel Market Segmentation by Type

The online travel type category is broken down into three segments, including transportation, travel accommodation, and travel intermediation. The transportation segment is anticipated to dominate the online travel market in 2023. The increasing amount of online booking for trains, airlines, buses, and cars coupled with rapid urbanization has contributed to the growth of this segment.

Online Travel Market Share by Type, 2023 (%)

Online Travel Market Outlook Report with Detailed Segment Analysis is Available with GlobalData Now! Download a Free Report Sample

The travel accommodation segment is expected to exhibit the fastest growth of more than 10% during the forecast period. Travel companies provide a variety of accommodations nowadays such as homestays, hotel rooms, villas, and more, which enables a consumer to book their preferred options based on the requirements. Additionally, travel companies offer these accommodations in different packages such as honeymoon suites, with meal options, group stays, and others, in order to attract various consumer groups, which is contributing to market growth.

The transportation segment is expected to be followed by travel intermediation segment with second highest market share in 2023. This segment is bifurcated in to three sub-segments, namely, online travel agencies (OTAs), tour operator websites, and other travel intermediaries. OTAs held the significant market share of the travel intermediation segment in the past few years and is expected to retain its dominance over the forecast period. The high market share is attributed to the broad range of services that these agencies provide access to the customer. Travelers can research and book variety of products and services, including flights, hotels, cars, activities, and cruises, among others with the travel suppliers though OTAs, which has fueled the demand for this segment.

Online Travel Market Analysis by Region

The North America region is expected to hold the highest market share in 2023 and is anticipated to continue its strong growth over the forecast period. US is the leading market in the region owing to the high technology penetration across the country. Additionally, early technology adoption and enhanced network connectivity are the factors responsible for market growth in North America. Europe held the second highest market share in the online travel market owing to government initiatives in promoting travel & tourism and favorable business environment across the European countries.

Asia-Pacific Online Travel Market Share by Country, 2023 (%)

View Sample Report for Additional Online Travel Market Insights, Download a Free Report Sample

The Asia Pacific online travel market is expected to register the fastest growth of more than 10% over the forecast period. This growth is attributed to the enhanced network connectivity and rising disposable income across the region. Additionally, the region has significant amount of young tech-savvy population, responsible for the emerging trend of making travel vlogs, which is further anticipated to boost domestic and international travel across the region, thereby fueling market growth.

The South and Central America and the MEA are anticipated to exhibit strong growth over the future owing to government initiatives to promote tourism across the regions. The South and Central American countries offer tourists with natural attractions such as deserts, jungles, and mountains along with different activities in national parks, thereby attracting wildlife enthusiasts, adventure seekers, and hikers.

Furthermore, the countries in this region also offer various culinary experiences from street food to fine dining restaurants. Although, the region has lot to offer to the travel and tourism industry, lack of technological infrastructure may pose a challenge to market growth. Enhancement in technological capabilities such as data centers and telecommunication networks may help travel vendors in expanding online travel booking network across the region, in turn contributing to market growth.

The Middle East has been experiencing a solid growth with the resumption of tourism activities post pandemic. The frequency of online booking has paced up with the emerging trend of escapism travel, which allows people to work from anywhere they want. The last-minute travel bookings are expected to gain momentum with an increased desire to travel among the domestic travelers.

Additionally, with the increasing demand of luxury hotels , total number of 32,621 hotel rooms were under construction in Saudi Arabia in 2022, which bodes well for market growth. This coupled with the robust technological and tourism infrastructure in the region is expected to fuel the market growth.

Online Travel Market – Competitive Landscape

The online travel market is highly competitive market with the presence of several established and small regional players operating in the market. The established companies in the market are focused on merging and acquiring smaller firms in order to expand their business to new regions as well as utilize their technology to enhance online travel booking platforms and enhance user experience.

The market has three types of suppliers, including online travel agencies (OTAs), direct suppliers, and ancillary suppliers. OTAs are currently dominating the market while facing competition from direct suppliers who are indulging in developing their own online travel booking platforms in order to better engage with the customers.

Key players in the online travel market include:

• Booking Holdings Inc
• eDreams ODIGEO SA
• Expedia Group Inc
• Flight Centre Travel Group Ltd
• MakeMyTrip Ltd
• Singapore Airlines Ltd
• The Emirates Group
• Tongcheng Travel Holdings Ltd
• Trainline plc
• com Group Ltd

Other Online Travel Market Vendors Mentioned

TripAdvisor, Uber Technologies Inc, Marriott International, Hilton Worldwide Holdings Inc, Thomas Cook (India) Limited, lastminute.com N.V., Adventure Inc., Tuniu Corporation, Easy Trip Planners Ltd, Yatra Online Inc, and Hostelworld Group PLC, among others.

To Know More About Leading Online Travel Market Players, Download a Free Report Sample

Online Travel Market Research Scope

Online travel market segments and scope.

GlobalData Plc has segmented the online travel market report by type and region:

Online Travel Type Outlook (Revenue, $ Billion 2019-2030)

• Travel Accommodation
• Online Travel Agencies
• Tour Operator Websites
• Other Online Travel Intermediaries

Online Travel Regional Outlook (Revenue, $ Billion 2019-2030)

• North America
• Netherlands
• Switzerland
• Rest of Europe
• Asia-Pacific
• South Korea
• Rest of Asia Pacific
• South and Central America
• Rest of South and Central America
• Middle East and Africa
• Saudi Arabia
• South Africa
• Rest of Middle East and Africa
• Chapter 1 Executive Summary
• Chapter 2 Research Scope and Segmentation
• Chapter 3 Market Overview
• 4.1 Industry Value Chain Analysis
• 4.2 Consumer Trends
• 4.3 Online Travel – Market Challenges Analysis
• 4.4 Online Travel – Market Opportunities Analysis
• 4.5 Industrial Trends
• 4.6 Enterprise Trends
• 4.7 Online Travel – Dashboard Analytics
• 5.1 Global Market Revenue Snapshot
• 5.2.1.1 Global Online Travel Market Estimates and Forecasts, by Type, Transportation, 2019-2030 ($ Billion)
• 5.2.1.2.1 Global Online Travel Market Estimates and Forecasts, by Airlines, 2019-2030 ($ Billion)
• 5.2.1.3.1 Global Online Travel Market Estimates and Forecasts, by Car Rental, 2019-2030 ($ Billion)
• 5.2.1.4.1 Global Online Travel Market Estimates and Forecasts, by Others, 2019-2030 ($ Billion)
• 5.2.2.1 Global Online Travel Market Estimates and Forecasts, by Type, Travel Accommodation, 2019-2030 ($ Billion)
• 5.3.1.1 Global Online Travel Market Estimates and Forecasts, by Type, Travel Intermediation, 2019-2030 ($ Billion)
• 5.3.1.2.1 Global Online Travel Market Estimates and Forecasts, by Online Travel Agencies, 2019-2030 ($ Billion)
• 5.3.1.2.1 Global Online Travel Market Estimates and Forecasts, by Tour Operator Websites, 2019-2030 ($ Billion)
• 5.3.1.4.1 Global Online Travel Market Estimates and Forecasts, by Other Online Travel Intermediaries, 2019-2030 ($ Billion)
• 6.1 Online Travel – Regional Deep Dive
• 6.2.1 North America Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.2.2 North America Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.2.3.1 US Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.2.3.2 US Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.2.4.1 Canada Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.2.4.2 Canada Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.2.5.1 Mexico Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.2.5.2 Mexico Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.3.1 Europe Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.3.2 Europe Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.3.3.1 UK Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.3.3.2 UK Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.3.4.1 France Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.3.4.2 France Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.3.5.1 Germany Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.3.5.2 Germany Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.3.6.1 Netherlands Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.3.6.2 Netherlands Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.3.7.1 Italy Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.3.7.2 Italy Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.3.8.1 Spain Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.3.8.2 Spain Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.3.9.1 Belgium Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.3.9.2 Belgium Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.3.10.1 Switzerland Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.3.10.2 Switzerland Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.3.11.1 Sweden Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.3.11.2 Sweden Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.3.12.1 Rest of Europe Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.3.12.2 Rest of Europe Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.4.1 Asia Pacific Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.4.2 Asia Pacific Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.4.3.1 China Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.4.3.2 China Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.4.4.1 Japan Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.4.4.2 Japan Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.4.5.1 India Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.4.5.2 India Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.4.6.1 South Korea Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.4.6.2 South Korea Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.4.7.1 Australia Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.4.7.2 Australia Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.4.8.1 Singapore Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.4.8.2 Singapore Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.4.9.1 Malaysia Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.4.9.2 Malaysia Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.4.10.1 Indonesia Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.4.10.2 Indonesia Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.4.11.1 Thailand Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.4.11.2 Thailand Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.4.12.1 Rest of Asia Pacific Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.4.12.2 Rest of Asia Pacific Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.5.1 South and Central America Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.5.2 South and Central America Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.5.3.1 Brazil Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.5.3.2 Brazil Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.5.4.1 Argentina Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.5.4.2 Argentina Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.5.5.1 Rest of South and Central America Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.5.5.2 Rest of South and Central America Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.6.1 Middle East & Africa Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.6.2 Middle East & Africa Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.6.3.1 Saudi Arabia Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.6.3.2 GCC Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.6.4.1 South Africa Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.6.4.2 South Africa Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.6.5.1 UAE Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.6.5.2 UAE Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 6.6.6.1 Rest of Middle East & Africa Online Travel Market Estimates & Forecasts, 2019-2030 ($ Billion)
• 6.6.6.2 Rest of Middle East & Africa Online Travel Market Estimates & Forecasts, by Type 2019-2030 ($ Billion)
• 7.1 Online Travel Market – Growth Innovation Matrix
• 7.2 Online Travel Market – Mergers & Acquisitions
• 7.3 Online Travel Market – Company Profiles
• 8.1 Airbnb Inc
• 8.2 American Airlines Group Inc
• 8.3 Booking Holdings Inc
• 8.4 Despegar.com Corp
• 8.5 eDreams ODIGEO SA
• 8.6 Expedia Group Inc
• 8.7 Flight Centre Travel Group Ltd
• 8.8 MakeMyTrip Ltd
• 8.9 Singapore Airlines Ltd
• 8.10 The Emirates Group
• 8.11 Tongcheng Travel Holdings Ltd
• 8.12 Trainline plc
• 8.13 Trip.com Group Ltd

Fig 81 Rest of Middle East and Africa Online Travel Market Estimates & Forecasts, by Type, 2019-2030 ($ Million)

Frequently asked questions

The online travel market size globally will be valued at $2.3 trillion in 2023.

The online travel market is expected to grow at a CAGR of 10.3% over the forecast period (2023-2030).

The increasing population coupled with the rising disposable income and proliferation of mobile devices are expected to drive the online travel market growth.

Type Segments: Transportation (Airlines, Car Rental, Others), Travel Accommodation, Travel Intermediation (Online Travel Agencies, Tour Operator Websites, Other Travel Intermediaries)

The leading online travel companies are Airbnb, American Airlines Group Inc, Booking Holdings Inc, Despegar.com Corp, eDreams ODIGEO SA, Expedia Group Inc, Flight Centre Travel Group Ltd, MakeMyTrip Ltd, Singapore Airlines Ltd, The Emirates Group, Tongcheng Travel Holdings Ltd, Trainline plc, Trip.com Group Ltd, Trivago NV

GlobalData’s focus is on providing reliable and accurate data that is supported by robust research methodology. Our reports undergo rigorous quality checks and are based on primary and secondary research sources, ensuring that the numbers and insights provided are trustworthy.  However, despite the best efforts to gather comprehensive data, there could be instances where the available data is limited, making it challenging to provide segmentation. In such cases, GlobalData may choose to provide high-level insights and general trends rather than forcing segmentation that may not be backed by sufficient data. This approach ensures that the report’s overall quality and credibility are maintained.

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Global Online Travel Market by Service type (Transportation, Travel Accommodation, and Vacation Packages), by Platform (Mobile and Desktop), Mode of Booking (Online Travel Agencies (OTAs) and Direct Travel Suppliers); By Region (U.S., Canada, Mexico, Rest of North America, The UK, France, Germany, Italy, Spain, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, the Netherlands, Luxembourg), Rest of Europe, China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa, Brazil, Argentina, Rest of Latin America) – Global Insights, Growth, Size, Comparative Analysis, Trends and Forecast, 2021-2030

The Global Online Travel Market size was valued at USD 354.2 Bn in 2021. The market is projected to grow USD 1,835.6 Bn in 2030, at a CAGR of 14.8 %. Review sites and travel e-commerce sites make up the majority of the internet travel sector. It provides the convenience of reserving from the comfort of one's own home and frequently entices customers with package deals and cost-cutting choices. As a result, many tourists are opting to book their trips online rather than through traditional brick-and-mortar travel firms. Furthermore, the primary global online travel market is being driven by greater consumer spending power, a government initiative to promote tourism, growing internet and credit card usage, and the creation of new online segments. The increasing penetration of international flight and hotel bookings supplied by online portals such as Booking.com, TripAdvisor.com,  .  

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The emergence of the travel and tourism business, as well as shifting patterns in standard of life, has resulted in a steady increase in the online travel market. The demand for online travels varies depending on the property type and is impacted by factors including location, size, and on-site amenities. The market is likely to be driven by rising disposable income, popularizing weekend culture, the introduction of low-cost airline services, and the developing service industry. The rise in spending power and the style of living are two of the most important factors driving people to luxury resorts. The demand for online travels is also fueled by a city's or country's hosting of sporting events. The development of the market has been hastened by the emergence of online lodging booking services. Marriott International, for example, published a new edition of its mobile app, Marriott Bonvoy, on February 10, 2021, with new features like better booking possibilities, greater personalized experiences, and customizations in earning and redeeming points. As a result, the industry is expected to consolidate due to growing demand for premium services with better booking options.  

COVID-19 Analysis

The epidemic of COVID-19 has had a significant influence on the tourism and travel industries. The global implementation of social distancing, stay-at-home, and travel restrictions has stifled the expansion of the online travel industry. According to the American Hotel and Lodging Association 2021 study, hotel occupancy in the United States fell from 66 percent to around 40 percent in 2020, compared to the previous year. As a result of the pandemic, the hotel industry is likely to suffer a severe slowdown; nevertheless, the market is expected to return to its prior growth trajectory in the coming years.  

Service Type Outlook

The travel accommodation segment accounted largest market share for the global online travel market in 2020. Market competitors are gradually providing travellers with a varied selection of hotel options at reasonable prices. Customers evaluate lodging options across multiple websites in order to get the most cost-effective option. Because they offer a diverse range of housing options, travelers prefer specialized online accommodation providers such as Airbnb, Inc. and OYO Rooms. As a result, the aforementioned reasons are responsible for the market's rise in the travel accommodation segment. These hotels usually have high-end designer interiors created with cutting-edge technology propels the demand for the growth of the global online travel market.  

Global Online Travel Market Report Coverage

Platform Outlook

The mobile segment accounted largest market share for the global online travel market in 2020 owing to the expansion of the market through the mobile sector is mostly due to an increase in mobile usage and the development of novel mobile travel apps. The way people communicate and travel throughout the world has changed as a result of technological advancements. With the advancement of technology and the increased usage of mobile phones, simple and effective techniques are being developed to make travelling simple and comfortable, hence boosting the travel industry's growth. Travelers prefer to make their travel reservations using mobile travel apps, which are gradually gaining traction in the market. As a result, the expansion of the internet travel business is projected to be fueled by an increase in smart phone usage and a rise in digital literacy.  

Mode of Booking Outlook

The online travel agencies (OTAs) segment accounted largest market share for the global online travel market in 2020. Online travel firms are becoming the most popular method of making reservations around the world. The rise of online travel agencies has been one of the most striking examples of industry and society's digital revolution in the last 25 years. OTAs have evolved into digital marketplaces that provide direct access to a wide range of online travel options for both B2B and B2C consumers. OTAs can be thought of as a cross between an e-commerce platform and a travel agency. Expedia, Booking.com, and Trip.com, among others, have dominated the global online travel business (hotels, airlines, packaged tours, rail and cruises).  

Regional Outlook

Asia Pacific dominated largest market share for the global online travel market in 2020 owing to has the most potential for growth in the internet travel business, with India and China being the most profitable areas. The increase in discretionary income, rise in the middle-class section, and increasing penetration of internet facilities are all factors contributing to the expansion. In China, Ctrip is the most popular online travel agency (OTA), whereas in India, MakeMyTrip, Yatra, and Cleartrip are the most popular OTAs.  

Europe is anticipated to emerge as the fastest-growing region over the forecast period. This is due to the presence of some of the world's most popular tourist spots. According to the UNWTO's Foreign Tourism Highlights 2019 Edition, Europe accounted for half of all international visitor arrivals in 2018. The survey also reveals that five major European countries are among the top ten destinations based on foreign tourist arrivals in 2018.  

Key Companies & Recent Developments

Partnerships, strategic mergers, and acquisitions are expected to be the most successful strategies for industry participants to get speedy access to growing markets while also improving technological capabilities.  

In addition, product differentiation and developments, as well as service expansion, are projected to help organizations thrive in the market.  

Market Segmentation of Global Online travel Market

By Service Type

• Transportation
• Travel Accommodation
• Vacation Packages

By Platform

By Mode of booking

• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

Key Players:

• Alibaba Group
• Elong, Inc.
• Tuniu Corporation
• AirGorilla, LLC
• Hays Travel limited
• Airbnb, Inc.
• Yatra Online Private Limited, India
• Trip Advisor Inc.
• MakeMyTrip Limited
• Hostelworld Group PLC (HSW)
• Trivago N.V
• Despegar.com, Corp
• Lastminute.com Group
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38 Online Travel Booking Statistics & Trends of 2024

Even if the travel and tourism industry is recovering, there have been substantial changes in how people travel.

We’ve seen a significant change, both in terms of how frequently people travel as well as how they plan, book, and manage their trips.

To investigate these recent developments, the best place to do so is online, as that’s where most people book and pay for their travel rather than through pricey travel agencies.

In this article, we've gathered some intriguing online booking statistics that’ll give you a sneak peek into changing tastes and behaviors of travelers for post-pandemic tourism.

Whether you're a travel company looking to take advantage of travel trends or a traveler looking for the most popular destinations, this post is for you.

Key Online Travel Booking Statistics

• The size of the global online travel market is predicted to reach $1.2 trillion in 2027 .
• 50% of travelers spend less than a week doing the research before departing on vacation.
• 87% of visitors desire to travel sustainably.
• The most lucrative online travel market is in Asia-Pacific.
• The average traveler makes 38 website visits before deciding and making a booking.

General Online Travel Booking Statistics

1. 72% of employees are enthusiastic and prepared to take their next business trip this year..

If all relevant safety precautions are followed, at least 45% of travelers worldwide are willing to fly for business to attend a conference or business event.

Online travel booking trends and stats show that 48% of business travelers are willing to provide their health information.

According to a survey by Expedia, the average number of business trips for 38% of the respondents was once every two to three months. 32% make one or more business trips per month .

2. 86% of travel agents favor improving the customer experience to increase online digital travel sales.

According to 74% of the online booking companies polled, purchasing and selling travel arrangements can be simpler. In the coming 12 months, the following factors are anticipated to increase travel intention:

• Mobile applications that provide travel notifications (44%).
• Check-in via self-service (41%).
• Cashless transactions (41%).
• Flexible refunds and guarantees (40%).

3. 63% of travelers believe technology is crucial for limiting health risks in a post-pandemic environment.

(SaleCycle)

Three issues top the list of worries for survey respondents among leisure travelers today:

• Concern about catching COVID-19 (41%).
• Requirements for quarantine or self-isolation in certain places (41%)
• Travel-related last-minute adjustments or cancellations (37%)

4. The preferred payment methods for online travel bookings are UPI and e-Wallets.

Countries all over the world are transitioning to cashless systems. Paying for airlines, hotels, car rentals, and other services have become easier with the help of PayPal, Alipay, Google Pay, and Amazon Pay.

Travel App Statistics & Trends

5. online travel bookings reached their highest level of $755 billion in 2019, then fell 46% to $403 billion in 2020..

Online travel bookings then climbed to $613 billion in 2021. Booking Holdings continued to be the leading digital travel agency business in 2021. The big three achieved over 60% of revenue growth last year.

6. Only 27% of consumers preferred booking trips through apps.

(TripAdvisor)

Those that did, liked some of the distinctive characteristics they provided, such as:

• Notifications of price alerts (79%)
• How quickly reservations could be made (39%)
• The additional functionality (30%)

7. App-enabled digital travel firms observed an increase in mobile bookings.

Following the launch of travel apps, some businesses reported a rise in the percentage of people booking online via mobile. Mobile travel booking statistics also demonstrate that travel app users aren't devoted to their apps and often delete them once they've served their purpose.

In fact, about 50% of users delete their travel app within a month of downloading it. Numerous of these are presumably caused by the fact that the app is no longer needed.

8. The majority of mobile users favor travel apps over mobile websites.

(Travelport)

The decision is primarily influenced by customer experience. Users prefer the travel apps' lightning-fast experiences, as they are typically smoother and easier to use than a mobile web page.

When comparing costs, many people also complain that making a reservation on a mobile web page is difficult. Switching between various websites and options on a mobile phone isn’t like on a desktop computer, which is far much easier.

9. Booking.com is the most downloaded online booking app over the past four years.

(StratosJets)

It recovered from a decline in the previous year in 2021. TripAdvisor, trivago, and Skyscanner have also had trouble reaching 2019 numbers.

Hopper was the most popular online travel app in the US in 2021. Airbnb downloads decreased in 2021 , while Vrbo, its primary rival, surged to 10.5 million.

Online booking stats also show that 17% of Americans purchased a travel app subscription to aid in their travel preparation last year. Furthermore, 83% of US adults want to make travel bookings online.

Mobile vs. Desktop Booking Statistics

10. even though mobile drives the most online traffic, it’s still underutilized as a tool for online bookings..

(Travelport Digital Report)

About 80% of American consumers still like using their desktops or laptop when making a reservation. Worldwide, these figures are consistent; in France, 33% of travelers book on their mobile phones . In Germany, it's 15%, and in the UK, 25%.

The fact that the same consumers who book through the desktop site are content to conduct their research online makes this trend even more unexpected.

11. 72% of mobile bookings happen in the 48 hours that follow last-minute Google searches containing the terms “today” and “tonight.”

Google search statistics also show that 44% of individuals who make online bookings do so on a mobile device and 64% on a desktop.

That represents a change from 2021 when 41% of reservations were made on mobile phones and 59% on desktop computers.

Data from StratosJets also show that the percentage of customers who give up on their travel purchases is 91% for mobile users and 85% for desktop users.

12. Before deciding on their vacation itinerary, 83% of tourists conduct research on their mobile devices.

(Think With Google, AdColony)

Recently, people have been changing how they use their phones to plan trips. 70% of mobile users look for activities to do when traveling, 66% check for appealing locations, and 58% decide on their lodging choices.

Furthermore, 87% of corporate travel managers and business travelers alike want a more straightforward booking procedure, and 42% of respondents, planning a trip is more difficult than going on one.

Booking & Travel Planning Statistics

13. videos and images are the two most vital factors influencing decisions among travelers during the consideration stage of trip preparation..

(Hospitalitynet)

When choosing hotel rooms online, consumers also consider a hotel's ability to display its amenities and guest experience.

The biggest turnoffs for most leisure travellers are boring displays, unattractive food photographs, and unattractive hotel rooms.

14. Approximately 72% of brand-new clients will conduct some kind of research before making a booking.

Only 6% of individuals say they don't believe customer reviews, compared to 15% of customers who don't trust companies without reviews.

According to these figures, hotels and travel agencies have nothing to lose by requesting online reviews. Only 22% of individuals will post a review if they aren't asked to , which rises to 80% when businesses actively urge customers.

Some businesses worry about the fallacy that only dissatisfied customers post reviews, which is not true. According to travel industry statistics, only 5% of reviews will be unfavorable, with an average of 95% being favorable.

Hotels and digital travel companies must use SEO and powerful social media tactics to have a strong online presence and increase online sales.

That’s because many potential clients rely on social media and an online presence when making travel bookings. According to Google, the most well-liked online products have an average rating of 4.2 to 4.7 and about 39 reviews.

15. 29% of those who make reservations prefer direct travel bookings.

Reasons include the ability to:

• Request additional amenities (28%).
• Look for the best deal (21%).
• Searching for loyalty programs (21%).
• Negotiate prices (18%).
• Discover rewards for direct booking (11%)

16. It's projected that by 2023, over 700 million people will purchase a flight online.

Furthermore, 70% of all consumers use a mobile device to research flights

17. Half of all American travelers spend weeks researching before departing on vacation.

However, the second category of customers has their trip planned for months. These consumers look for activities in the twelve weeks preceding their trip rather than making air or hotel bookings.

According to online hotel booking statistics, older travelers (aged 55+) are more inclined to make reservations more than four months in advance , while younger travelers (aged 18 to 34) tend to put off online travel research until the last month or week.

18. 41% of travelers prefer to use online travel agencies (OTAs), while 29% use travel operators or agents.

According to demographic data, those under 35 years are more likely to book hotels using OTAs. 70% of respondents said they would use an OTA to make a reservation if hotel sites and OTAs had equal prices.

Even though using a physical travel agency can save passengers up to $452 and four hours of preparation time per trip , only 24.3% of Americans use them.

Most online sales in the travel industry currently occur on one-stop digital stores that let customers plan their entire trip on one website . By the end of the year, these corporations will control 41% of the online travel sales market.

Research from Hospitalitynet shows that 12% of visitors believe that using booking websites should be significantly faster and easier than making online hotel bookings using hotel websites directly.

Some main factors influencing consumer decisions are security, ease of use, loyalty discounts, and reliable online reviews from the OTAs.

19. Travelers who plan their trip spend 47% less on lodging than their more impulsive counterparts who book while traveling.

They also spend 81% less on transportation. This less impulsive online travel booking segment provides a desirable target market for online companies that sell reservations across various categories.

Many people conduct travel-related searches on online travel sites like TripAdvisor and Expedia. According to TripAdvisor, which recorded 224 million travel bookings in a single month, 80% of travelers will spend about four weeks researching a destination before booking.

20. Hotel websites account for two-thirds of all digital travel booking revenues.

That’s surprising because TripAdvisor and Booking.com receive millions of visitors each month. You might think they are the ones driving up most of the revenue.

Furthermore, 60% of consumers believe digital travel bookings are their most expensive online purchase. Many customers have higher expectations for bookings now that more businesses are paying attention to the customer experience.

90% of all consumers say they expect a personalized experience from their virtual travel assistant when they book their trips online, which isn’t surprising. Customer dissatisfaction may contribute to low conversion and cart abandonment rates since many travel websites are still comparatively outdated.

These figures imply that the market for digital bookings is huge and underserved. Online travel booking services should look at their sales funnel to determine why they are losing so much business.

21. Digital worldwide travel sales are currently rising at a pace of 15.4%, and online hotel bookings are growing at a rate of 10.3%.

(ThinkWithGoogle)

Google reports that Monday is the most common day for conducting travel-related searches and booking, while Saturday is the least popular day. The same survey revealed that most hotel bookings happen between 6 am and 10 am.

Sustainability Travel Booking Statistics

22. sustainable tourism is one of the biggest travel trends for 2022 because of the threat posed by climate change..

2017 was designated as the UN's “International Year of Sustainable Tourism for Development,” which encouraged sustainability concerning the industry's sociocultural, economic, and environmental facets.

More and more travelers are becoming more conscientious of their decisions. According to a different poll, 70% of international travelers say they would book a hotel sooner if they knew it was green and sustainable.

23. In 2022, 63% of travelers are prepared to put more effort into making more environmentally friendly travel decisions.

(Booking.com, The Vacationer)

That’s a 10% increase from 2021. 30% of travelers say they'll choose more environmentally friendly options when researching travel online before booking, even if it causes them inconvenience.

52% of respondents intend to choose more environmentally friendly options when booking travel, but only if doing so won't inconvenience them . 57% said they would like to stay in accommodations with sustainability certification.

24. 87% of visitors desire to travel sustainably.

(TravelAgentCentral)

According to a survey of travelers, 81% of respondents said they value sustainable travel.

Of those, 50% claim that news stories about dire climate change events have influenced their choices to make more environmentally friendly travel arrangements. Therefore, 33% would rather go outside of the busiest times to avoid adding to the congestion.

More and more people want to reduce their environmental effects at home and abroad, but they encounter several obstacles. The following are the major global barriers to traveling more sustainably:

• Costs: Expensive alternatives (42%)
• Lack of Knowledge/Certification: unable to make travel more sustainable (32%).
• Time restraints: traveling sustainably would take time (22%).
• Destination: The alternatives are limited (22%)
• Luxury/comfort: Sustainable travel falls short of their expectations for comfort or luxury (20%).

Businesses in the tourism industry must figure out how to inform and encourage sustainable travel. Visitors researching travel online should learn what various hotels are doing to encourage environmentally friendly practices and how they respond to economic and environmental changes.

25. Sustainability and carbon footprint were listed as the top factor by 7% of survey respondents when making vacation plans.

(The Vacationer)

Online hotel booking statistics show that 56% of those surveyed concurred that they don't actively look for eco-friendly lodging options but will book one if it's convenient. With 67% of high-income travelers saying they would rather spend money on a better hotel room and experience.

Many hotels are now concerned that implementing sustainable projects may harm their bottom line. Accommodation quality becomes less important as more tourists prioritize experiences. The following are some motivating elements for eco-conscious travel:

• Being moved by natural sights when traveling themselves (60%)
• Observing the effects of tourism in other places (54%).
• Recognizing the advantages of sustainable tourism (47%).
• 42% of people report the negative effects of unsustainable tourism in their own nation.
• Feeling bad about their environmental impact (32%).

26. 23% of travelers choose to travel locally to reduce their carbon footprint.

Global travelers are paying more attention to the distance traveled and their transportation modes. Online travel booking statistics show that more than one in five use travel websites to look for bike rentals and public transportation options in their intended location.

33% of respondents said they would be prepared to spend an additional $50 to $250 on travel to reduce the journey's carbon footprint. Those who stayed at a sustainable hotel in the previous year did so to:

• Lessen the carbon impact on the environment (41%).
• Discover the culture of the region (33%)
• Better community engagement (31%).

User Behavior in Online Travel Booking

27. booking a trip takes americans 29% longer on average in 2022 than in 2019..

(Tripadvisor)

52% of American tourists place a higher value on the time they spend researching travel online than any other aspect of the booking process. 55% of Britons share this sentiment.

People take 6% longer to arrange a trip in Germany, while this number rises to 16% in Australia. While Australians spend 60% of their time preparing for trips, Singaporeans spend 68% visiting local travel sites and researching travel online before booking.

28. 43% of Americans dislike making travel reservations.

According to travel industry statistics, a third of families find it extremely time-consuming to conduct online hotel bookings and look for the best flights, while 23% don't enjoy planning vacations.

When booking reservations, one in three tourists put flexibility ahead of everything else. Another challenge for travelers is the lack of transparency in making travel reservations. Too many options to compare can sometimes get difficult.

Digital booking statistics show that booking a trip isn’t among the top three simplest online purchasing experiences. Above it is online restaurant bookings, clothing purchases, and online browsing and purchasing physical and digital items.

29. The average traveler makes 38 website visits before deciding and making a booking.

45% of vacationers prefer to arrange their entire trip on a single website that offers choices for flights, lodging, auto rentals, and extras.

According to research, nearly 42% of consumers take more than five years to make vacation reservations . 60% of questioned tourists think there are too many hidden fees and expenses when choosing a trip.

Online Travel Booking Market Share

30. the online travel booking industry is expected to grow by $204.81 billion by 2026..

(ResearchAndMarkets)

The publisher has closely watched the online travel booking platforms market and is anticipated to increase by a CAGR of 4.91% between 2022 and 2026.

A comprehensive analysis, market size and forecast, trends, growth drivers, challenges, and vendor analysis for about 25 vendors are in this study on the online travel booking platform market.

The research provides a comprehensive overview of the current state of the global market, the newest drivers and trends, and the general market environment.

The market is driven by the widespread use of smartphones, as well as by the growing concentration of online travel companies.

31. The digital travel market is predicted to increase from $800.72 billion in 2021 to over $1.2 trillion in 2027.

Over the past ten years, most sectors have gone digital. Particularly, the travel industry has continued to make enormous efforts to develop its online presence.

Review and travel-related e-commerce websites make up most of the online travel booking industry. It allows customers to conveniently reserve from home and frequently entices them with packages and cost-cutting options.

As a result, many tourists now prefer to plan their trips online rather than through traditional brick-and-mortar travel firms.

The primary worldwide digital travel market is also driven by rising consumer spending power, government initiatives to promote tourism, increasing internet and credit card usage, and new online segments.

It’s no surprise the yearly value of the travel business. It’s expected to be over $1.2 trillion in the coming years.

Most of the increase in online travel will come from the rising popularity of bookings made through websites like Booking.com, TripAdvisor.com, Skyscanner.com, etc., for international hotels and flights.

32. Expedia and Booking.com have acquired rival websites and mobile apps to increase their market share.

(BusinessofApps)

Kayak, Priceline.com, and Agoda are owned by Booking.com, while Expedia Group owns trivago, Orbitz, Vrbo, and Travelocity.

Expedia and Booking.com have expanded their services to include flights, taxis, car rentals, cruises, and excursions to increase their travel portfolio.

The business strategy is the same across the board; the app gets a tiny commission for each booking. Like past travel agents would arrange the airline, ground transportation, hotel, and events in a packaged trip, the goal is to be a one-stop vacation destination.

Airbnb also initiated this augmentation in 2016 with the launch of Experiences. In response to the pandemic preventing short-term travel. It also began to promote long-term stays in 2020. Services for co-working and transportation might be next on their list.

Even though Booking, Expedia, and Airbnb are the three main platforms, there are still several others, including Hopper, Hotels.com, Skyscanner, TripAdvisor, and Trip.com, that either compete in a particular market (flights for Skyscanner; hotels for Hotels.com) or operate a similar one-stop shop for all things travel-related to Booking and Expedia.

33. From 2021 to 2027, the global online travel market will expand at a CAGR of 10.58%.

(Booking.com)

The international online travel market is divided into two types: Online Travel Agencies and Direct Travel Suppliers. OTAs are becoming the world's most popular method of making reservations.

One of the best examples of digital change in business and society over the past 25 years has been the development of online travel agents.

OTAs have developed into digital marketplaces that provide direct access to digital travel options for B2C and B2B clients. OTAs are a cross between an e-commerce platform and a travel agency.

34. It’s anticipated that the travel accommodation sector will continue dominating digital travel services.

Travel accommodations are now the largest contributor to the travel market as a result of enterprises expanding globally due to globalization. Online booking is accessible for various travel accommodations, including hotels, resorts, vacation rentals, and more.

35. The online booking market is divided into mobile/tablet and desktop segments based on the type of device.

Due to its ease, comfort, and all-day accessibility, digital travel booking via a mobile, tablet, and desktop is the preferred method for most young travelers. Consumer habits in digital media are always evolving.

Mobile usage is steadily increasing, while desktop usage is steadily declining. Even said, these patterns are still evolving quickly, so the internet travel sector must adjust.

According to online booking statistics by STRATOS, 82% of all travel bookings worldwide occurred without a human being involved in the process.

Statistics on Online Travel Booking Demographics

36. baby boomers are the ones driving the growth of the online travel industry..

(Statista, TripAdvisor)

The online travel market comprises Millennials, Generation X, and Silver Hairs. However, Baby Boomer travelers with more money, time, and a strong desire to travel dominate the market.

They look for novel traveling experiences and engage in active vacations that include sightseeing and learning about different cultures. OTAs must change to reflect the preferences of younger travelers as they grow more involved and important in the travel industry.

Most Gen Xers and Millennials are wary of conventional advertising and would rather rely on word-of-mouth. In 2022, digital travel businesses that continue to rely on stock images and conventional advertising will observe a gradual decline in their clientele.

37. 60% of Millennial travelers are willing to spend more to get what they expect.

(CondorFerris)

34% are delighted to plan their trip through an agency. The 25–40-year-old Millennial age group includes business travelers and people just starting their professional lives.

Compared to travelers in the higher age category, these travelers are more likely to spend money on the trip, as they place a significantly greater emphasis on traveling for experiences.

They want to see and do unique things in unusual places without dealing with tedious details like hotel reservations. Digital travel booking statistics also show that this age group prefers to use travel companies for all their trip arrangements.

Although they use travel agents to make their hotel reservations, 52% of them will visit the hotel's website to learn more. Agents who present themselves as authorities in a particular field are quite successful with millennials.

Travel sales will increase for an agent who can provide distinctive experiences and intimate knowledge of the top accommodations, restaurants, and locations—especially if they can also maintain a strong social media presence.

38. According to online travel stats, the most lucrative travel market is in Asia-Pacific.

Geographically speaking, Asia-Pacific has the most potential for growth in the online boom, with China and India representing the most attractive markets. The emergence of the middle class, increased disposable money, and wider adoption of Internet services contribute to the growth.

While Ctrip's online travel agency dominates the Chinese travel sector, India's top OTAs are Yatra and Cleartrip. OTAs are increasingly being used to make reservations in the area.

What the Future Looks Like for the Online Travel Booking Industry

Online travel booking is here to stay. That means travel companies should constantly reinvent themselves and adapt to keep up with fast-evolving developments.

With some of the highest cart abandonment rates among all online industries, tourism also struggles to benefit from mobile-friendly websites.

These online travel booking statistics somewhat reflect the inherently competitive nature of hotel bookings, but they also show that all travel agencies need to modernize their marketing and sales strategies. The first thing to get the best live chat software :

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• Tripadvisor
• The Vacationer
• GlobeNewswire
• Travel Weekly
• Booking.com
• Marketsampler
• Hospitalitynet
• Think With Google
• Travelagentcentral

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Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.

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Online Travel Market – Size, Outlook, Trends and Forecast (2024 – 2032)

• Published: April 5, 2024
• Report Type: Global

• Information Communications Technology
• Description
• Table of Contents
• Scope of the Report

The online travel industry is an e-commerce platform which provides easy free booking and purchasing experience to the customers. Online travel platforms have various services like online reservation systems, travel accommodation, holiday trip packages and car or bike rental facilities.

Global Online Travel Market Segments Size & Growth:

Global Online Travel Market is accounted for $XX billion in 2017 and expected to grow at a CAGR of XX% to reach $XX billion by 2024 during the forecast period 2018-2024. Major factors that are driving the market growth by an increase in tourism, secure online payment facilities, secure travel bookings, and ability to compare different travel websites. Though, changing socio-economics and online security issues hamper the growth of the global online travel market.

Global Online Travel Market Segments Share:

Global online travel market is categorised into by mode of booking which consists of direct travel agencies and online travel agencies. Online travel agencies are expected to grow at a quick pace due to the emerging start-ups and secure bookings. By platforms, it is classified by smartphones and desktops. Smartphones are the leading market due to the increase in some user and other smart devices. By service, it is segmented as travel accommodation, ticket booking, car rental, and holiday packages. Ticket booking is projected to have a high growth owing to the secure online transactions and easy to compare between various OTA. Age group of 32-43 years occupies significant share in the global online travel market, whereas the young traveller of age 22-31 years, would be increasing due to the extreme usage of smartphone and social media to plan their trips.

By Geography, North America is dominating the growth of the global online travel market and the growth in North America is mainly attributed because of the technological enhancements and large of smart devices. Furthermore, Asia-Pacific is witnessing the fastest growth during the forecast period, due to the rise in adoption of social media and increase in the youth population.

Global Online Travel Market Segments Trends:

• MakeMyTrip Ltd., launched a new service “Made for You Holidays” to increase the domestic travel sector.
• Yatra Online Private Limited has launched a platform for small & medium enterprise a self-booking service without any cancellation charges.

  Global Online Travel Research Report:

An executive summary  condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and global diversity  is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year

Identifying  DROC  in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to  identify the mergers and acquisitions which will have a comparative financial study with significant competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

• Yatra Online Private Limited
• Com International, Ltd.
• Hostelworld Group
• Thomas Cook Group Plc
• Hotel Urban Travel and Tourism S.A.

Chapter 1 Introduction

1.1 Executive Summary

1.2 Market Definition

1.3 Scope of the Study

Chapter 2 Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Analytic Tools and Model

2.4 Economic Indicator

2.4.1 Base Year, Base Currency, Forecasting Period

2.5 Expert Validation

2.6 Study Timeline

Chapter 3 Market Analysis

3.1 Industry Value Chain Analysis

3.2Porter’s Five Force Analysis

3.2.1 Bargaining Power of Buyers

3.2.2 Bargaining Power of Suppliers

3.2.3 Threats of Substitutes

3.2.4 Threats of New Entrants

3.2.5 Industry Rivalry

3.3 PESTLE Analysis

3.3.1 Political

3.3.2 Economical

3.3.3 Social

3.3.4 Technological

3.3.5 Legal

3.3.6 Environmental

3.4 SWOT Analysis

3.4.1 Strengths

3.4.2 Weakness

3.4.3 Opportunities

3.4.4 Threats

3.5 Y-O-Y Analyses

Chapter 4 Market Dynamics

4.1. Drivers

4.1.1 Secure online payment facilities

4.1.2 Increase in social media

4.1.3 Growth in internet usage

4.1.4 Rise in tourism

4.1.5 Increase in Start-ups

4.2 Restraints

4.2.1 Online payment threats

4.2.2 Changing socio-economic conditions

4.3 Opportunities

4.3.1 Emerging mobile travel apps

4.3.2 Scope for sports and medical tourism

4.3.3 Emerging opportunities for Start-ups.

4.4 Challenges

4.4.1. High competition

4.4.2. Reducing commission on Air tickets

Chapter 5 Global Online Travel Market – By Mode of Booking

5.1 Direct travel agencies

5.2 Online travel agencies

Chapter 6 Global Online Travel Market – By Platform

6.1 Smartphones or Mobiles

6.2 Desktops

Chapter 7 Global Online Travel Market – By Service Type

7.1 Travel accommodation

7.2 Car rental

7.3Ticket booking

7.3.1 Non-Air

7.3.1.1 Railways

7.3.1.2 Roadways

7.3.2 Airline

7.4 Holiday packages

Chapter 8 Global Online Travel Market – By Age

8.4 Above 56

Chapter 9 Global Online Travel Market – By Geography

9.1 Introduction

9.2 North America

9.2.1.  U.S.

9.2.2.  Canada

9.2.3.  Mexico

9.3.1.  U.K.

9.3.2.  Germany

9.3.3.  France

9.3.4. Italy

9.3.5.  Spain

9.3.6. Rest of Europe

9.4 Asia Pacific

9.4.1.  China

9.4.2. India

9.4.3. Japan

9.4.4. South Korea

9.4.5. Australia & New Zealand

9.4.6. Rest of APAC

9.5 South America

9.5.1.  Brazil

9.5.2.  Argentina

9.5.3.  Others

9.6. The Middle East & Africa

9.6.1.  The Middle East

9.6.2. Africa

Chapter 10 Global Online Travel Market – Company Profiles

10.1. TripAdvisor LLC

10.2. Airbnb, Inc.

10.3. MakeMyTrip Limited

10.4. Priceline Group Inc.

10.5. Yatra Online Private Limited

10.6. Alibaba Group

10.7. Trivago N.V.

10.8. Hostelworld Group

10.9. Fareportal, Inc.

10.10. Thomas Cook Group Plc

10.11. Akbar Travels of India Pvt. Ltd.

10.12. Hotel Urban Travel and Tourism S.A.

10.13. Ctrip.Com International, Ltd.

10.14. eLong.com

10.15. CheapOair

Chapter 11 Global Online Travel Market – Competitive Landscape

11.1. Market Share Analysis

11.2. Strategies Adopted by top companies

11.3. Mergers, Acquisitions, Collaborations & Agreements

Chapter 12 Market Insights

12.1. Industry Experts Insights

12.2. Analysts Opinions

12.3. Investment Opportunities

Chapter 13 Appendix

13.1 List of Tables

13.2 List of Figures

• Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
• Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
• The Regional and Global Variety is taken care of in the report.
• Year on Year basis generation of revenue is studied.
• Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
• The overview and the sustainability of the market are analyzed through SWOT .
• DROC (Drivers, Restraints, Opportunities and Challenges) is recognized in the current market scenario and see how its effect on market dynamics.
• The segment-level analysis in terms of type and technology.
• The value chain analysis, value that's created and captured by a company is the profit margin.
• Value Created and Captured – Cost of Creating that Value = Margin
• An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
• Basis on the depth of the study we approach using analytical tools
• Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.

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Online Travel Market Research Report Information By Platform Type (Mobile/Tablets Based and Desktop Based), By Mode of Booking (Online Travel Agencies and Direct Travel Facilitators), By Service Type (Transportation, Accommodation, and Vacation Packages), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2030.

• Segmentation
• Table of Content
• Methodology
• Infographic
• Download PDF

Online Travel Market Overview

Online Travel Market Size was valued at USD 984.6 billion in 2021. The online travel market industry is projected to grow from USD 1100.78 Billion in 2022 to USD 2403.22 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.8% during the forecast period (2024 - 2030). Shifts in consumer behavior, social media, rising disposable income, increased government initiatives to spread tourism, and a growing inclination toward adventure travel ly are key factors driving the growth of the online travel market revenue.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

• Online Travel Market Trends

Higher mobilization rate amongst people to drive market growth

The growing consumer awareness in developing countries is expected to fuel growth in the online travel market. Growth is steady in countries with an existing consumer database; however, more growth is expected in regions with many untapped consumers. With the market penetration of IT and the internet, market revenue is expected to reach new heights. Another factor is the increase in the number of international students who opt to study in international colleges to gain more exposure. For instance, more than 1.1 million students from India were studying in 85 other nations as of January 2021. According to official statistics from the Higher Education Statistics Agency, the United Kingdom was home to over 605,130 students from backgrounds outside the country. In 2021, it was estimated that more than 30% of international students were of Chinese descent.

Online travel agencies (OTAs) provide market insights and tools for attracting tourists, securing, and processing reservations, communicating with guests, and managing reviews. In addition, the internet offers virtual representations such as 3D interactive tours to give a clear impression of the travel destinations, allowing an indirect experience beyond traditional travel agencies' capabilities. As a result, the conventional booking method through travel agents has transformed into a quick, last-minute booking strategy made possible by information & communication technologies (ICTs). This results in a positive outlook for the market revenue and the growing appeal of solo travel. The rapid development of communication and transportation and the rising number of business travelers worldwide are expected to aid the market's expansion in the upcoming years.

Online Travel Market Segment Insights

Online travel platform type insights.

The online travel market segmentation, based on platform type, includes mobile/tablets based and desktop based. The mobile/tablets-based segment held the majority share in 2021, contributing to around ~52-55% of the online travel market revenue. This can be credited to increased mobile and internet usage and penetration worldwide. The busy schedules of young, working consumers and the availability of reputable online travel agencies are also contributing to the market's expansion. The segment's growth is further attributed to marketplace platforms' easy and quick travel, hotel bookings, and extensive service offerings via mobile applications. Additionally, quick, mobile-friendly, and easy-to-use smartphone applications are being released by travel booking agencies, accelerating the segment's market growth over the forecast period.

Online Travel Mode of Booking Insights

The online travel market segmentation, based on the booking mode, includes online travel agencies and direct travel facilitators. Online travel agencies dominated the market in 2021 and are expected to be the fastest-growing segment over the forecast period, 2022-2030, driven by an increase in people booking travel packages, hotel bookings, and other services through online travel agencies due to the tailored experience and convenience. Additionally, major initiatives by market players, like online advertising campaigns and social media ads, are anticipated to entice potential customers to initiate their booking process through the online booking mode, which is predicted to accelerate industry growth. In addition, ization has driven the market in recent years, increasing the middle class in developing economies and rising disposable income.

Online Travel Service Type Insights

The online travel market segmentation, based on the service type, includes transportation, accommodation, and vacation packages. Transportation accounted for the largest market share in 2021, largely due to trends in rising consumer spending, urbanization, broadband accessibility rates in emerging market economies, and a growing propensity for travel among the world's emerging affluent class. The market's growth is driven by an increase in online booking for buses, trains, and flights. Additionally, the preference for travel for different reasons, such as business and adventure, across Asian nations like China and India has increased the demand for online travel booking in these regions, supporting industry growth over the forecast period.

Online Travel Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific online travel market is expected to grow at a significant CAGR during the study period, accounting for USD 451.93 billion in 2021. Increased spending power and higher living standards are major factors attracting people to the travel & tourism sector, fueling regional online travel market growth. Furthermore, regional economic growth, the convenience of travel restrictions, growing competition, and aggressive promotion techniques used by the sector's involved players have significantly encouraged and accelerated the group travel business, which is expected to accelerate the online travel industry growth over the assessment period.

Moreover, the major countries studied in the market report include the United States, Germany, Canada, France, the United Kingdom, Italy, Spain, India, Australia, Japan, South Korea, China, and Brazil.

The European online travel market is the second largest in the world due to increasing income levels across the region, an enhanced business environment in European nations, and government initiatives to encourage tourism and travel activities. Besides, there is a high demand for travel tourism because Europeans enjoy exploring new areas. Moreover, this region's growing number of independent/solo travelers and the expanding number of online travel agencies are expected to fuel growth during the forecast timeline. Further, the Italy online travel market held the largest market share, and the German online travel market was the fastest-growing market in the European region.

The North American Online Travel Market is anticipated to expand at the fastest CAGR from 2022 to 2030, with the United States leading the regional market share. The dominance of this region can be attributed to its strict licensing laws, higher travel and tourism expenditures, extensive use of digital media, and higher consumer spending power. The increase is expected to be fueled by an increasing number of international students who prefer to continue their education in the United States. Canada is becoming a popular destination for international settlers looking to relocate to another country. The Canadian government has made significant investments to encourage more migrants to settle there, which serves as a revenue-generating factor for expanding the regional market.

Online Travel Key Market Players & Competitive Insights

The major players in the online travel market have implemented various developmental strategies to grow their market share, boost profitability, and maintain market dominance. Online travel industry players are releasing new and improved mobile applications that entice young travelers with amazing travel deals and hassle-free booking. Most young travelers also prefer booking their travel online via a mobile device due to its usability, comfort, and accessibility. Market players are increasingly providing travelers with a wide selection of hotels at affordable prices. Customers compare accommodation options across various websites to find the best deal.

Key industry players rely on strategies like introducing new services and company expansion to grow their market shares and stay in the spotlight in the online travel booking sector. Furthermore, leading online travel booking companies focuses on aggressive promotional activities such as advertising online & television (TV), billboards & sponsorships, social media, and other promotional strategies.

Thomas Cook Group PLC (UK) is an online travel agency that provides package holidays, hotel-only stays, city breaks, and other services to destinations worldwide. In October 2020, Thomas Cook and Accor, a leader in augmented hospitality, entered into a partnership. The companies would launch Holiday Safe together as part of this collaboration. The launch would focus on reassuring customers with comprehensive health and safety protocols incorporated through Thomas Cook India, SOTC's Assured Safe Travel Program, Apollo Clinics, and Accor's Cleanliness and Prevention ALLSAFE label established with and vetted by Bureau Veritas.

Also, Expedia Group Inc (US) operates as an online travel agency. It offers a wide range of services, such as reserving hotel rooms, airline seats, rental cars, and other destination services via its travel partners. These services are provided under several brands, such as Expedia.com, Vrbo, Hotels.com, Hotwire, Orbitz, CheapTickets, ebookers, CarRentals.com, Travelocity, Expedia Partner Solutions, and Wotif Group. Expedia Group provides customer service through call centers, private label companies, alternative distribution channels, and mobile bookings. The company also operates in the advertising and media industries and the travel management sector. Expedia and Qtech Software announced a partnership in April 2022 to provide high-quality hospitality and technology content to business travelers.

Key Companies in the online travel market include

Expedia Inc (US)

Booking Holdings Inc (US)

TripAdvisor Inc (US)

FlixMobility GmbH (Germany)

Ryanair DAC (Ireland)

Thomas Cook Group PLC (UK)

MakeMyTrip (India) Pvt Ltd (India)

Alibaba Group Holding Limited (China)

Airbnb Inc (US)

eDreams ODIGEO SA (Luxembourg)

Online Travel Industry Developments

October 2022: MakeMyTrip (MMT) launched a new and unique payment model called 'Book Without Payment,' which allows international and domestic travelers to book accommodation in India or abroad without making any upfront payments.

November 2022 : EaseMyTrip.com, one of India's leading travel technology portals, has released a corporate self-booking tool. Business travelers and corporations can make bookings for their trips with the help of this tool, as it simplifies the booking process. This tool uses AI technologies such as machine learning and data mining to make it more efficient and resourceful.

Online Travel Market Segmentation

Online travel platform type outlook.

Mobile/Tablets Based

Desktop Based

Online Travel Mode of Booking Outlook

Online Travel Agencies

Direct Travel Facilitators

Online Travel Service Type Outlook

Transportation

Accommodation

Vacation Packages

Online Travel Regional Outlook

North America

Rest of Europe

Asia-Pacific

South Korea

Rest of Asia-Pacific

Rest of the World

Middle East

Latin America

Online Travel Market Highlights:

• Online Travel Market Size
• Online Travel Market Analysis
• Online Travel Market Share
• Online Travel Companies

Frequently Asked Questions (FAQ) :

The online travel market size was valued at USD 984.6 Billion in 2021.

The global online travel market can reach a size of USD 2403.22 billion by 2030.

The market is projected to grow at a CAGR of 11.8% during the forecast period, 2024-2030.

Asia Pacific had the largest share of the market.

The key players in the market are Expedia Inc (US), Booking Holdings Inc (US), TripAdvisor Inc. (US), FlixMobility GmbH (Germany), Ryanair DAC (Ireland), Thomas Cook Group PLC (UK), MakeMyTrip (India) Pvt Ltd (India), Alibaba Group Holding Limited (China), Airbnb Inc (US), and eDreams ODIGEO SA (Luxembourg).

The mobile/tablet Based category dominated the market in 2021.

Transportation had the largest share of the market.

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Online Travel Market by Mode of Booking (Online Travel Agencies and Direct Travel Suppliers), Types of Platform (Mobile and Desktop), Service Types (Transportation, Travel Accommodation, and Vacation Packages), and Age Group (22-31, 32-43, 44-56, and >56) - Global Opportunity Analysis and Industry Forecast, 2014-2022

• October 2016
• Region: Global
• Consumer Goods
• Report Overview
• Table of Content
• Request Sample
• Request Customization

Travel and tourism is one of the largest and fastest growing industries, as there has been a surge in the number of travelers in the recent years, for various reasons such as recreation, enjoyment, relaxation, and business among others. In the year 2014, this increase in number of travelers and their travel spent accounted for nearly 10% of the global GDP. To cater this potential target audience, market players have adopted various approaches, the most effective being the internet.

Online travel services have gained popularity among travelers as it enables them to avail a number of services such as booking flight tickets, hotels, holiday packages, and car rentals using their phone or computer anytime and anywhere. Online travel services can be availed either through online travel agencies (OTAs) or direct travel suppliers. According to market analysis, online travel bookings witnessed a growth of nearly 12.1% in 2015 and the rate has been growing steadily.

Online travel services offer convenient usage of debit & credit cards and a platform to compare prices, features, and services of online travel products, which has led to the escalation in adoption of these services. Moreover, customers tend to rely on websites review to avail the best online travel deals. Hectic lifestyle, rise in disposable income, and increased spending power has encouraged people to plan holiday trips at frequent intervals, thus, driving the online travel market growth. Also, entry of established ecommerce players such as Alibaba (online travel site Alitrip), in online travel market, is intensifying the market competition.

The market is categorized by mode of booking, types of platform, types of services, age group and geography. By mode of booking, the online travel market comprises online travel agencies (OTAs) and direct travel suppliers. Based on types of platform, the market is sub-segmented into mobile and desktop. By types of services, it is sub-segmented by transportation, travel accommodation, and travel packages. Based on age group, the market is bifurcated into 22-31, 32-43, 44-56, and >56. By geography, the market is broadly segmented into North America, Europe, Asia-Pacific, and LAMEA. Key players profiled in the report are Expedia, Inc., Priceline Group Inc., TripAdvisor LLC, Ctrip.com International, Ltd., Hostelworld Group, Hotel Urbano Travel and Tourism SA, Cheapoair.Com. Trivago GmbH, Thomas Cook Group Plc, and MakeMyTrip Limited.

KEY BENEFITS:

• The study provides an in-depth analysis of the online travel market to elucidate the imminent investment pockets.
• Current trends and future estimations are outlined to single out profitable trends and gain a stronger foothold in the market.
• The report provides information about key drivers, restraints, and opportunities with a detailed impact analysis.
• Quantitative analysis of the current market and estimations from 2014 to 2022 is provided to showcase the financial competency.
• Porter’s Five Forces model of the industry illustrate the potency of the buyers and suppliers.
• Value chain analysis provides a clear understanding of the roles of stakeholders involved.

MARKET SEGMENTATION

The market is segmented on the basis of mode of booking, types of platform, and service types, age group, and geography.

BY MODE OF BOOKING

• Online Travel Agencies
• Direct Travel Suppliers

BY TYPES OF PLATFORM

BY SERVICE TYPES

• Transportation
• Travel Accommodation
• Vacation Packages

BY AGE GROUP

BY GEOGRAPHY

• Rest of Europe
• Rest of Asia- Pacific
• Latin America
• Middle East

KEY PLAYERS:

• Expedia, Inc.
• Priceline Group Inc.
• TripAdvisor LLC
• Ctrip.Com International, Ltd.
• Hostelworld Group
• Hotel Urbano Travel and Tourism Sa
• Cheapoair.Com
• Trivago Gmbh
• Thomas Cook Group plc
• MakeMytrip Limited
• Other players in the value chain include (profiles not included in the report)
• Alibaba Group
• Elong, Inc.
• Tuniu Corporation
• AirGorilla, LLC
• Hays Travel limited
• Airbnb, Inc.
• Yatra Online Private Limited, India

CHAPTER 1 INTRODUCTION

1.1. Report description

1.2. Key benefits

1.3. Key market segments

1.4. Research methodology

1.4.1. Secondary research

1.4.2. Primary research

1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXperspective

CHAPTER 3 MARKET OVERVIEW

3.1. Market definition and scope

3.2. Key findings

3.2.1. Top impacting factors

3.2.2. Top investment pockets

3.2.3. Top winning strategies

3.3. Value chain analysis

3.4. Porters five force analysis

3.4.1. Bargaining power of suppliers

3.4.2. Bargaining power of buyers

3.4.3. Threat of new entrants

3.4.4. Competitive rivalry

3.4.5. Threat of substitutes

3.5. Market positioning, 2015

3.6. Market dynamics

3.6.1. Drivers

3.6.1.1. Rise of social media

3.6.1.2. Secured online payment mechanism

3.6.1.3. Growing middle and upper middle class

3.6.2. Restraints

3.6.2.1. Varying socio-economic conditions

3.6.3. Opportunities

3.6.3.1. Proliferation of mobile usage and innovative mobile travel apps

CHAPTER 4 GLOBAL ONLINE TRAVEL MARKET, BY MODE OF BOOKING

4.1. Overview

4.1.1. Market size and forecast

4.2. Online travel agents (OTA)

4.2.1. Key market trends

4.2.2. Growth factors and opportunities

4.2.3. Market size and forecast

4.3. Direct travel suppliers

4.3.1. Key market trends

4.3.2. Growth factors and opportunities

4.3.3. Market size and forecast

CHAPTER 5 GLOBAL ONLINE TRAVEL MARKET, BY TYPES OF PLATFORM

5.1. Overview

5.1.1. Market size and forecast

5.2. Mobile

5.2.1. Key market trends

5.2.2. Growth factors and opportunities

5.2.3. Market size and forecast

5.3. Desktop

5.3.1. Key market trends

5.3.2. Growth factors and opportunities

5.3.3. Market size and forecast

CHAPTER 6 GLOBAL ONLINE TRAVEL MARKET, BY SERVICE TYPES

6.1. Overview

6.1.1. Market size and forecast

6.2. Transportation

6.2.1. Key market trends

6.2.2. Growth factors and opportunities

6.2.3. Market size and forecast

6.3. Travel accommodation

6.3.1. Key market trends

6.3.2. Growth factors and opportunities

6.3.3. Market size and forecast

6.4. Vacation packages

6.4.1. Key market trends

6.4.2. Growth factors and opportunities

6.4.3. Market size and forecast

CHAPTER 7 GLOBAL ONLINE TRAVEL MARKET, BY AGE GROUP

7.1. Overview

7.1.1. Market size and forecast

7.2.1. Key market trends

7.2.2. Growth factors and opportunities

7.2.3. Market size and forecast

7.3.1. Key market trends

7.3.2. Growth factors and opportunities

7.3.3. Market size and forecast

7.4.1. Key market trends

7.4.2. Growth factors and opportunities

7.4.3. Market size and forecast

7.5. 56 and above

7.5.1. Key market trends

7.5.2. Growth factors and opportunities

7.5.3. Market size and forecast

CHAPTER 8 GLOBAL ONLINE TRAVEL MARKET, BY GEOGRAPHY

8.1. Overview

8.1.1. Market size and forecast

8.2. North America

8.2.1. Key market trends

8.2.2. Growth factors and opportunities

8.2.3. Market size and forecast

8.2.4. U.S.

8.2.4.1. Market size and forecast

8.2.5. Canada

8.2.5.1. Market size and forecast

8.2.6. Mexic

8.2.6.1. Market size and forecast

8.3. Europe

8.3.1. Key market trends

8.3.2. Growth factors and opportunities

8.3.3. Market size and forecast

8.3.4. U.K.

8.3.4.1. Market size and forecast

8.3.1. Germany

8.3.1.1. Market size and forecast

8.3.2. France

8.3.2.1. Market size and forecast

8.3.3. Rest of Europe

8.3.3.1. Market size and forecast

8.4. Asia-pacific

8.4.1. Key market trends

8.4.2. Growth factors and opportunities

8.4.3. Market size and forecast

8.4.4. India

8.4.4.1. Market size and forecast

8.4.5. China

8.4.5.1. Market size and forecast

8.4.6. Japan

8.4.6.1. Market size and forecast

8.4.7. Rest of Asia-pacific

8.4.7.1. Market size and forecast

8.5. LAMEA (Latin America, Middle East, and Africa)

8.5.1. Key market trends

8.5.2. Growth factors and opportunities

8.5.3. Market size and forecast

8.5.4. Latin America

8.5.4.1. Market size and forecast

8.5.5. Middle East

8.5.5.1. Market size and forecast

8.5.6. Africa

8.5.6.1. Market size and forecast

CHAPTER 9 COMPANY PROFILES

9.1. Expedia, Inc.

9.1.1. Company overview

9.1.2. Operating business segments

9.1.3. Business performance

9.1.4. Key strategic moves & developments

9.2. Priceline Group Inc.

9.2.1. Company overview

9.2.2. Operating business segments

9.2.3. Business performance

9.2.4. Key strategic moves & developments

9.3. TripAdvisor LLC

9.3.1. Company overview

9.3.2. Operating business segments

9.3.3. Business performance

9.3.4. Key strategic moves & developments

9.4. MakeMytrip Limited

9.4.1. Company overview

9.4.2. Operating business segments

9.4.3. Business performance

9.4.4. Key strategic moves & developments

9.5. Hostelworld Group

9.5.1. Company overview

9.5.2. Business performance

9.5.3. Key strategic moves & developments

9.6. Thomas Cook Group Plc

9.6.1. Company overview

9.6.2. Business performance

9.6.3. Key strategic moves & developments

9.7. TrivagGmbH

9.7.1. Company overview

9.7.2. Key strategic moves & developments

9.8. Cheapoair.Com

9.8.1. Company overview

9.8.2. Key strategic moves & developments

9.9. Hotel UrbanTravel and Tourism Sa

9.9.1. Company overview

9.9.2. Key strategic moves & developments

9.10. Ctrip.Com International, Ltd.

9.10.1. Company overview

9.10.2. Key strategic moves & developments

*Other players in the value chain include:

*Profiles of these players are not included. The same will be included on request

LIST OF TABLES

TABLE 1. ONLINE TRAVEL MARKET, BY MODE OF BOOKING, 2014-2022 ($MILLION)

TABLE 2. ONLINE TRAVEL AGENTS MARKET REVENUE, BY GEOGRAPHY, 2014-2022 ($MILLION)

TABLE 3. DIRECT TRAVEL SUPPLIERS MARKET REVENUE, BY GEOGRAPHY, 2014-2022 ($MILLION)

TABLE 4. ONLINE TRAVEL MARKET, BY TYPES OF PLATFORM, 2014-2022 ($MILLION)

TABLE 5. ONLINE TRAVEL MARKET BY MOBILE PLATFORM, BY GEOGRAPHY, 2014-2022 ($MILLION)

TABLE 6. ONLINE TRAVEL MARKET BY DESKTOP PLATFORM, BY GEOGRAPHY, 2014-2022 ($MILLION)

TABLE 7. ONLINE TRAVEL MARKET, BY SERVICE TYPES, 2014-2022 ($MILLION)

TABLE 8. ONLINE TRAVEL MARKET BY TRANSPORTATION, BY GEOGRAPHY, 2014-2022 ($MILLION)

TABLE 9. ONLINE TRAVEL MARKET BY TRAVEL ACCOMMODATION, BY GEOGRAPHY, 2014-2022 ($MILLION)

TABLE 10. ONLINE TRAVEL MARKET BY VACATION PACKAGES, BY GEOGRAPHY, 2014-2022 ($MILLION)

TABLE 11. ONLINE TRAVEL MARKET, BY AGE GROUP, 2014-2022 ($MILLION)

TABLE 12. 22-33 AGE GROUP ONLINE TRAVEL MARKET, BY GEOGRAPHY, 2014-2022 ($MILLION)

TABLE 13. 34-43 AGE GROUP ONLINE TRAVEL MARKET, BY GEOGRAPHY, 2014-2022 ($MILLION)

TABLE 14. 44-56 AGE GROUP ONLINE TRAVEL MARKET, BY GEOGRAPHY, 2014-2022 ($MILLION)

TABLE 15. 56 AND ABOVE AGE GROUP ONLINE TRAVEL MARKET, BY GEOGRAPHY, 2014-2022 ($MILLION)

TABLE 16. ONLINE TRAVEL MARKET, BY GEOGRAPHY, 2014-2022 ($MILLION)

TABLE 17. NORTH AMERICA: ONLINE TRAVEL MARKET, BY MODE OF BOOKING, 2014-2022 ($MILLION)

TABLE 18. NORTH AMERICA: ONLINE TRAVEL MARKET, BY TYPES OF PLATFORM, 2014-2022 ($MILLION)

TABLE 19. NORTH AMERICA: ONLINE TRAVEL MARKET, BY SERVICE TYPES, 2014-2022 ($MILLION)

TABLE 20. NORTH AMERICA: ONLINE TRAVEL MARKET, BY AGE GROUP, 2014-2022 ($MILLION)

TABLE 21. NORTH AMERICA: ONLINE TRAVEL MARKET, BY COUNTRY, 2014-2022 ($MILLION)

TABLE 22. EUROPE: ONLINE TRAVEL MARKET, BY MODE OF BOOKING, 2014-2022 ($MILLION)

TABLE 23. EUROPE: ONLINE TRAVEL MARKET, BY TYPES OF PLATFORM, 2014-2022 ($MILLION)

TABLE 24. EUROPE: ONLINE TRAVEL MARKET, BY SERVICE TYPES, 2014-2022 ($MILLION)

TABLE 25. EUROPE: ONLINE TRAVEL MARKET, BY AGE GROUP, 2014-2022 ($MILLION)

TABLE 26. EUROPE: ONLINE TRAVEL MARKET, BY COUNTRY, 2014-2022 ($MILLION)

TABLE 27. ASIA-PACIFIC: ONLINE TRAVEL MARKET, BY MODE OF BOOKING, 2014-2022 ($MILLION)

TABLE 28. ASIA-PACIFIC: ONLINE TRAVEL MARKET, BY TYPES OF PLATFORMS, 2014-2022 ($MILLION)

TABLE 29. ASIA-PACIFIC: ONLINE TRAVEL MARKET, BY SERVICE TYPES, 2014-2022 ($MILLION)

TABLE 30. ASIA-PACIFIC: ONLINE TRAVEL MARKET, BY AGE GROUP, 2014-2022 ($MILLION)

TABLE 31. ASIA-PACIFIC: ONLINE TRAVEL MARKET, BY COUNTRY, 2014-2022 ($MILLION)

TABLE 32. LAMEA: ONLINE TRAVEL MARKET, BY MODE OF BOOKING, 2014-2022 ($MILLION)

TABLE 33. LAMEA: ONLINE TRAVEL MARKET, BY TYPES OF PLATFORM, 2014-2022 ($MILLION)

TABLE 34. LAMEA: ONLINE TRAVEL MARKET, BY SERVICE TYPES, 2014-2022 ($MILLION)

TABLE 35. LAMEA: ONLINE TRAVEL MARKET, AGE GROUP, 2014-2022 ($MILLION)

TABLE 36. LAMEA: ONLINE TRAVEL MARKET, BY COUNTRY, 2014-2022 ($MILLION)

TABLE 37. EXPEDIA: COMPANY SNAPSHOT

TABLE 38. EXPEDIA: OPERATING SEGMENTS

TABLE 39. PRICELINE: COMPANY SNAPSHOT

TABLE 40. PRICELINE: OPERATING SEGMENTS

TABLE 41. TRIPADVISOR: COMPANY SNAPSHOT

TABLE 42. TRIPADVISOR: OPERATING SEGMENTS

TABLE 43. HOSTELWORLD: COMPANY SNAPSHOT

TABLE 44. TRIVAGO: COMPANY SNAPSHOT

TABLE 45. MAKEMYTRIP: COMPANY SNAPSHOT

TABLE 46. MAKEMYTRIP: OPERATING SEGMENTS

TABLE 47. THOMAS COOK: COMPANY SNAPSHOT

TABLE 48. CHEAPOAIR: COMPANY SNAPSHOT

TABLE 49. HOTEL URBANAND TOURISM: COMPANY SNAPSHOT

TABLE 50. CTRIP: COMPANY SNAPSHOT

LIST OF FIGURES

FIGURE 1. TOP IMPACTING FACTORS

FIGURE 2. TOP INVESTMENT POCKETS

FIGURE 3. TOP WINNING STRATEGIES

FIGURE 4. VALUE CHAIN ANALYSIS

FIGURE 5. PORTERS FIVE FORCES ANALYSIS

FIGURE 6. MARKET SHARE ANALYSIS, 2015

FIGURE 7. SMARTPHONES USED TBOOK LEISURE TRIP

FIGURE 8. COMPARATIVE MARKET SHARE ANALYSIS OF GLOBAL ONLINE TRAVEL MARKET, BY MODE OF BOOKING, 2015 & 2022 (%)

FIGURE 9. COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF GLOBAL ONLINE TRAVEL AGENTS MARKET, 2015 & 2022 (%)

FIGURE 10. GLOBAL ONLINE TRAVEL AGENTS MARKET REVENUE, 2014 -2022 ($ MILLION)

FIGURE 11. COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF GLOBAL DIRECT TRAVEL SUPPLIERS MARKET, 2015 & 2022 (%)

FIGURE 12. GLOBAL DIRECT SUPPLIERS MARKET REVENUE, 2014 - 2022 ($ MILLION)

FIGURE 13. COMPARATIVE MARKET SHARE ANALYSIS OF GLOBAL ONLINE TRAVEL MARKET, BY TYPES OF PLATFORM, 2015 & 2022 (%)

FIGURE 14. COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF GLOBAL ONLINE MOBILE TRAVEL MARKET, 2015 & 2022 (%)

FIGURE 15. GLOBAL ONLINE MOBILE TRAVEL MARKET REVENUE, 2014 - 2022 ($MILLION)

FIGURE 16. COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF GLOBAL ONLINE DESKTOP TRAVEL MARKET, 2015 & 2022 (%)

FIGURE 17. GLOBAL ONLINE DESKTOP TRAVEL MARKET REVENUE, 2014 - 2022 ($MILLION)

FIGURE 18. COMPARATIVE MARKET SHARE ANALYSIS OF GLOBAL ONLINE TRAVEL MARKET, BY SERVICE TYPES, 2015 & 2022 (%)

FIGURE 19. COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF GLOBAL ONLINE TRAVEL TRANSPORTATION MARKET, 2015 & 2022 (%)

FIGURE 20. GLOBAL ONLINE TRAVEL TRANSPORTATION MARKET REVENUE, 2014 - 2022 ($MILLION)

FIGURE 21. COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF GLOBAL ONLINE TRAVEL ACCOMMODATION MARKET, 2015 & 2022 (%)

FIGURE 22. GLOBAL ONLINE TRAVEL ACCOMMODATION MARKET REVENUE, 2014 - 2022 ($MILLION)

FIGURE 23. COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF GLOBAL ONLINE TRAVEL VACATION PACKAGES MARKET, 2015 & 2022 (%)

FIGURE 24. GLOBAL ONLINE TRAVEL VACATION PACKAGES MARKET REVENUE, 2014 - 2022 ($MILLION)

FIGURE 25. COMPARATIVE MARKET SHARE ANALYSIS OF GLOBAL ONLINE TRAVEL MARKET, BY AGE GROUP, 2015 & 2022 (%)

FIGURE 26. COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF 22-33 AGE GROUP ONLINE TRAVEL MARKET, 2015 & 2022 (%)

FIGURE 27. GLOBAL 22-33 AGE GROUP ONLINE TRAVEL MARKET REVENUE, 2014 - 2022 ($MILLION)

FIGURE 28. COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF 34-43 AGE GROUP ONLINE TRAVEL MARKET, 2015 & 2022 (%)

FIGURE 29. GLOBAL 34-43 AGE GROUP ONLINE TRAVEL MARKET REVENUE, 2014 - 2022 ($MILLION)

FIGURE 30. COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF 44-56 AGE GROUP ONLINE TRAVEL MARKET, 2015 & 2022 (%)

FIGURE 31. GLOBAL 44-56 AGE GROUP ONLINE TRAVEL MARKET REVENUE, 2014 - 2022 ($MILLION)

FIGURE 32. COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF 56 AND ABOVE AGE GROUP ONLINE TRAVEL MARKET, 2015 & 2022 (%)

FIGURE 33. GLOBAL 56 AND ABOVE AGE GROUP ONLINE TRAVEL MARKET REVENUE, 2014 - 2022 ($MILLION)

FIGURE 34. COMPARATIVE MARKET SHARE ANALYSIS OF GLOBAL ONLINE TRAVEL MARKET, BY REGION, 2015 & 2022 (%)

FIGURE 35. COMPARATIVE MARKET SHARE ANALYSIS OF NORTH AMERICA ONLINE TRAVEL MARKET, BY SERVICE TYPES, 2015 & 2022 (%)

FIGURE 36. NORTH AMERICA: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 37. U.S.: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 38. CANADA: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 39. MEXICO: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 40. COMPARATIVE MARKET SHARE ANALYSIS OF EUROPE ONLINE TRAVEL MARKET, BY SERVICE TYPES, 2015 & 2022 (%)

FIGURE 41. EUROPE ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 42. U.K.: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 43. GERMANY: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 44. FRANCE: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 45. REST OF EUROPE: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 46. COMPARATIVE MARKET SHARE ANALYSIS OF ASIA-PACIFIC ONLINE TRAVEL MARKET, BY SERVICE TYPES, 2015 & 2022 (%)

FIGURE 47. ASIA-PACIFIC ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 48. INDIA: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 49. CHINA: INTIMATE WEAR MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 50. JAPAN: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 51. REST OF ASIA-PACIFIC: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 52. COMPARATIVE MARKET SHARE ANALYSIS OF LAMEA ONLINE TRAVEL MARKET, BY SERVICE TYPES, 2015 & 2022 (%)

FIGURE 53. LAMEA ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 54. LATIN AMERICA: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 55. MIDDLE EAST: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 56. AFRICA: ONLINE TRAVEL MARKET REVENUE, 2014-2022 ($MILLION)

FIGURE 57. EXPEDIA: COMPANY SNAPSHOT

FIGURE 58. PRICELINE: COMPANY SNAPSHOT

FIGURE 59. TRIPADVISOR: COMPANY SNAPSHOT

FIGURE 60. MAKEMYTRIP: COMPANY SNAPSHOT

FIGURE 61. HOSTELWORLD: COMPANY SNAPSHOT

FIGURE 62. THOMAS COOK: COMPANY SNAPSHOT

FIGURE 63. TRIVAGO: COMPANY SNAPSHOT

FIGURE 64. CHEAPOAIR: COMPANY SNAPSHOT

FIGURE 65. HOTEL URBANAND TOURISM: COMPANY SNAPSHOT

FIGURE 66. CTRIP: COMPANY SNAPSHOT

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Online travel market report by type (package, direct) service type (transportation, vacation packages, travel accommodation), payment mode (upi, e-wallets, debit/credit card, other), devices type (mobile/tablet, desktop), region and company analysis 2024- 2030.

• Description
• Table of Contents
• Sample Copy

Online Travel Market Outlook

Online Travel market size is projected to reach US$ 1,569.25 Billion by 2030 , according to Renub Research . The Global online travel industry is being pushed through quick and smooth flight and motel bookings, accelerated customer trust in online payment, and the option to compare numerous travel options. Market players are appreciably presenting travel services thru mobile websites and apps, as it is one of the most desired mediums of travel bookings, in particular among younger professionals.

In 2022, the Travel and Tourism Council contributed 7.6% to the worldwide GDP, an increase of 22% from 2021, according to the World Travel & Tourism Council. Online travel simplifies travel planning and control thru web portals. This consists of vacation spot research, price comparison, flights, hotels, and car rentals through travel companies and online websites. It changes travel patterns, making it easier to find various options. Easy-to-use interfaces, advanced filters, and actual-time data enhance agreement search and choice-making.

Over 900 million tourists traveled the world over in 2022, UNWTO World Tourism. The growing tourist preference for reliable transport, customized service, exclusivity effective and expert interaction with staff is fuelling the increase. The primary services are offered by online travel firms around the globe, accelerating market boom. Moreover, the growing inclination in group traveling among the young people is predicted to boost up industry development.

Global Online Travel Market Size, 2024-2030 (Billion US$)

Note: The chart above shows dummy data and is only for illustration purposes. Please get in touch with us for the actual market size and trends.

Online Travel Market is growing at a CAGR of 12.99% during 2023-2030.

The global online travel booking market will possibly be pushed by rising disposable income, popularizing weekend culture, introducing low-value airline services, and the growing low cost airline industry. The upward thrust in spending power and the fashion of living are two of the most important factors driving people to luxurious accommodations. The demand for online travel market share is also fueled through cities or country hosting of sporting events. The emergence of online accommodations booking services has hastened the development of the market. Moreover, working professionals prefer online travel booking services over offline modes. Customers' growing demand for proper and individualized travel experiences is anticipated to propel the industry boom throughout the forecast period. Additionally, the growing digital innovations, constantly shifting customer expenditure behaviors, and rising urbanization are collectively projected to power the market.

Online travel booking is gaining gigantic popularity with the younger generation. Digitally smart products influence millennials and Gen Z, so they're expected to search for advanced booking systems that provide them a customized experience. As such, travel company are investing in integrating technology including artificial intelligence, machine learning, and Big Data to help automate the online travel booking process, that's anticipated to attract young consumers. Travel companies can leverage the traveler analytics generated by Big Data and provide tailor-made programs that is anticipated to help attract extra website and app traffic contributing to market growth. Online Travel Market was valued at US$ 667.55 Billion in 2023 .

Online platforms and travel tech have boosted direct bookings, spurring growth

By Type, Online Travel Market is segmented into Package and Direct. The surge of online package and the integration of present day travel technology have drastically catalyzed the increase of direct bookings in the travel industry. This transformation has reshaped how tourists engage with journey suppliers, making it more convenient and efficient. Visitors can seamlessly connect with airlines, hotels, and other service vendors via user-friendly interfaces and real-time records. By eliminating intermediaries, tourists enjoy personalized reviews and better offers. This trend towards direct bookings has empowered vacationers and driven the journey industry to conform and innovate, in addition fueling its online travel agency market size boom and evolution.

Online travel market anticipates the travel accommodation booking segment to attain the maximum rapid growth

The Online Travel Market is divided into Transportation, Vacation Packages, and Travel Accommodation by Service Type. The dominance of travel lodging, pushed through improved online hotel bookings globally, fuels market increase. Additionally, the surge in couples-orientated package vacations, heightened internet adoption, mobile phone usage, and the impact of social media in exploring uncharted locations are expected to reinforce the industry. Competitors are expanding lodging alternatives, and tourists now compare more than one websites for cost-effective choices. Specialized online accommodation providers like Airbnb and OYO Rooms are preferred. These factors contribute to the growth of the global online travel market as hotels with superior technology and high-cease designer interiors advantage recognition.

UPI payment market is experiencing significant growth in the global online travel industry

By Payment Mode, the Online Travel Market is classified into UPI, E-Wallets, Debit/Credit Cards, and Others. The UPI (Unified Payments Interface) payment market is witnessing fantastic growth within the online travel industry. This surge can be attributed to the growing consumer desire for seamless, stable, and efficient digital payment techniques whilst booking flights, accommodations, and travel-related services. With the benefit of UPI transactions, travelers can effects make payments, improving the overall booking experience. Moreover, the unlimited adoption of smartphones and net connectivity has further expanded the integration of UPI payments into numerous online travel platforms. This flourishing trend underscores the pivotal position that UPI is playing revolutionizing payments strategies and driving the increase of the online travel worldwide.

Mobile and tablets is poised to showcase the maximum speedy expansion within the online travel industry

By Booking Devices, the Online Travel Market is sub-segmented into Mobile/Tablet and Desktop.  Mobile & Tablets market will expected to dominate within the online travel industry. This is due to the ever ubiquitous presence of smartphones, which has empowered tourists to access travel-related services and make bookings at their fingertips. Mobile apps and web sites have become the go-to travel planning platforms, making the process more handy and consumer-friendly. The convenience of reserving flights, inns, and different travel necessities on the go is an important driving force of this trend. As technology advances and mobile payment alternatives become more secure and seamless, the mobile section's ascension in the online travel industry is about to redefine how human beings plan and embark on their trips.

With China most lucrative market, this sector holds the supreme growth potential in the online travel industry

By Countries, Online Travel Market is split into North America (United States, Canada), Europe (France, Germany, Italy, Spain, United Kingdom, Belgium, Netherlands, and Turkey), Asia Pacific (China, Japan, India, Australia, South Korea, Thailand, Malaysia, Indonesia, and New Zealand), South America (Brazil, Mexico, and Argentina), Middle East & Africa (South Africa, Saudi Arabia, and UAE) and Rest of World. The online travel industry is at a thrilling juncture and the China market shines as the most financially worthwhile. This pivotal area is poised to unleash exceptional growth ability pushed via many factors. With its burgeoning middle class, China is fueling a travel growth, each locally and across the world. The swiftly growing internet and mobile penetration and a tech-savvy population reshape how journey is planned and booked. Furthermore, government projects and investments in infrastructure are facilitating seamless travel experiences. All these elements converge to make China the maximum promising frontier for the online travel industry’s boom trajectory.

In the online travel industry, distinguished players which include Airbnb, Expedia Inc, Booking Holding, Trip Advisor Inc., Trip.Com Group Ltd, Hostelworld Group PLC (HSW), Trivago N.V, Despegar.Com Corp, MakeMyTrip Limited and Lastminute.Com Group are actively shaping the panorama.

Global Online Travel Market Share, By Payment Mode (Percentage)

1.    Package  2.    Direct

Service Type

1.    Transportation 2.    Vacation Packages 3.    Travel Accommodation

Payment Mode

1.    UPI 2.    E-Wallets 3.    Debit/Credit Card  4.    Other

Country – This report covers the 26 countries Online Travel Market

1.    North America

1.1    United States 1.2    Canada

2.    Europe

2.1    France 2.2    Germany 2.3    Italy 2.4    Spain 2.5    United Kingdom 2.6    Belgium 2.7    Netherland 2.8    Turkey

3.    Asia Pacific

3.1    China 3.2    Japan 3.3    India 3.4    South Korea 3.5    Thailand 3.6    Malaysia 3.7    Indonesia 3.8    Australia 3.9    New Zealand

4.    Latin America

4.1    Brazil 4.2    Mexico 4.3    Argentina

5.    Middle East &Africa

5.1    Saudi Arabia 5.2    UAE 5.3    South Africa

6.    Rest of the World

All the major players have been covered 3 Viewpoints

•    Overview •    Recent Development •    Revenue

Company Analysis

1.    Airbnb 2.    Expedia Inc 3.    Booking Holding 4.    Trip Advisor Inc. 5.    Trip.com Group Ltd 6.    Hostelworld Group PLC (HSW) 7.    Trivago N.V 8.    Despegar.com Corp 9.    MakeMyTrip Limited 10.    Lastminute.com

Report Details:

1.    Introduction

2.    Research & Methodology

3.    Executive Summary

4.    Market Dynamics

4.1    Growth Drivers 4.2    Challenges

5.    Global Online Travel Market

6.    Market Share

6.1    By Type 6.2    By Service Type 6.3    By Payment Mode 6.4    By Gender 6.5    By Booking Device 6.6    By Countries

7.    Type

7.1    Package 7.2    Direct

8.    Service Type

8.1    Transportation 8.2    Vacation Packages 8.3    Travel Accommodation

9.    Payment Mode

9.1    UPI 9.2    E-Wallets 9.3    Debit/Credit Cards 9.4    Other

10.    Gender

10.1    Male 10.2    Female

11.    Booking Device

11.1    Mobile/Tablet 11.2    Desktop

12.    Countries

12.1    North America

12.1.1    United States 12.1.2    Canada

12.2    Europe

12.2.1    France 12.2.2    Germany 12.2.3    Italy 12.2.4    Spain 12.2.5    United Kingdom 12.2.6    Belgium 12.2.7    Netherland 12.2.8    Turkey

12.3    Asia Pacific

12.3.1    China 12.3.2    Japan 12.3.3    India 12.3.4    South Korea 12.3.5    Thailand 12.3.6    Malaysia 12.3.7    Indonesia 12.3.8    Australia 12.3.9    New Zealand

12.4    Latin America

12.4.1    Brazil 12.4.2    Mexico 12.4.3    Argentina

12.5    Middle East &Africa

12.5.1    Saudi Arabia 12.5.2    UAE 12.5.3    South Africa

12.6    Rest of the World

13.    Porter’s Five Forces Analysis

13.1    Bargaining Power of Buyers 13.2    Bargaining Power of Suppliers 13.3    Degree of Rivalry 13.4    Threat of New Entrants 13.5    Threat of Substitutes

14.    SWOT Analysis

14.1.1    Strength 14.1.2    Weakness 14.1.3    Opportunity 14.1.4    Threat

15.    Key Players Analysis

15.1    Airbnb

15.1.1    Overview 15.1.2    Recent Development 15.1.3    Revenue

15.2    Expedia

15.2.1    Overview 15.2.2    Recent Development 15.2.3    Revenue

15.3    Booking Holding

15.3.1    Overview 15.3.2    Recent Development 15.3.3    Revenue

15.4    TripAdvisor Inc.

15.4.1    Overview 15.4.2    Recent Development 15.4.3    Revenue

15.5    Trip.com Group Ltd

15.5.1    Overview 15.5.2    Recent Development 15.5.3    Revenue

15.6    MakeMyTrip Limited

15.6.1    Overview 15.6.2    Recent Development 15.6.3    Revenue

15.7    Hostelworld Group PLC (HSW)

15.7.1    Overview 15.7.2    Recent Development 15.7.3    Revenue

15.8    Trivago N.V

15.8.1    Overview 15.8.2    Recent Development 15.8.3    Revenue

15.9    Despegar.com Corp

15.9.1    Overview 15.9.2    Recent Development 15.9.3    Revenue

15.10    Lastminute.com Group

15.10.1    Overview 15.10.2    Recent Development 15.10.3    Revenue

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Online Travel Market by Service types, Platforms, Mode of Booking (Online Travel Agencies and Direct Travel Suppliers) ,and Age Group: Global Opportunity Analysis and Industry Forecast, 2022-2031

• February 2022
• Region: Global
• Allied Market Research
• ID: 5578178
• Description

Table of Contents

Executive summary, companies mentioned, methodology, related topics, related reports.

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KEY BENEFITS FOR STAKEHOLDERS

• The study provides an in-depth analysis of the global online travel market with current trends and future estimations to elucidate the imminent investment pockets in the market
• The report provides information regarding drivers, restraints, and opportunities with impact analysis
• A quantitative analysis from 2020 to 2031 is provided to showcase the financial competency of the market
• Porter’s five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market
• Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain
• Competitive intelligence highlights business practices followed by leading market players across various regions

KEY MARKET SEGMENTS

By service types.

• Transportation
• Travel Accommodation
• Vacation Packages

By Platforms

By mode of booking.

• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

By Age Group

• 22-31 Years
• 32-43 Years
• 44-56 Years
• North America
• Rest of Europe
• Asia-Pacific
• South Korea
• Rest of Asia-Pacific
• Saudi Arabia
• South Africa
• Rest of LAMEA

Key Findings Of The Study

• In 2020, depending on service types, the transportation segment acquired $145.8 billion, garnering 412% of the global market share
• On the basis of platforms, the mobile segment acquired $108.8 billion, exhibiting 307% of the global market share
• Expedia Group, Inc.
• Ebury Partners UK Ltd
• Fareportal Inc.
• Hostelworld.com Limited
• Hurb Co S/A, HRS
• MakeMyTrip Ltd.
• Oracle Corporation
• Priceline (Booking Holdings Inc.)
• SABS Travel Technologies
• avisca Solutions Pvt. Ltd.
• Thomas Cook India Ltd.
• travelomatix.com, Trip.com Group
• Tripadvisor, Inc.

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

• Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
• Scientific and technical writings for product information and related preemptions
• Regional government and statistical databases for macro analysis
• Authentic news articles and other related releases for market evaluation
• Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

Table Information

• Online Travel
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Global Online Travel Market by Platform (Mobile/Tablets, Personal Computer), Services (Accommodation, Transportation, Vacation Packages), Age Group, Mode of Booking, Modes of Travel - Forecast 2024-2030

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Global Online Travel Market Outlook, 2028

• August 2023

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The drugmaker was on its knees when Sir Pascal Soriot took over in 2012. 

But under his leadership it now does just about everything the UK wants from a business - creating high value-added jobs and developing products that improve people's lives.

The FTSE 100's performance has lagged that of many of its peers, both in the United States and Europe, more or less since the Brexit vote in 2016.

That poor performance has reflected the poor valuation of many UK-listed companies - resulting in numerous foreign takeovers of UK businesses in recent months and years.

It has also led to a scarcity in the number of companies floating on the London Stock Exchange, most notably the  Cambridge-based chip designer ARM Holdings , which last year opted to list in the US instead.

The situation has alarmed the government, which has announced a number of reforms  aimed at raising the UK's attractiveness .

An imminent shareholder vote on Sir Pascal's pay makes a particularly interesting test case because few would dispute that he has been the most outstanding FTSE 100 chief executive of his generation.

This rise could take his potential earnings to £18.5m this year - which critics say is excessive.

Read my full piece here ...

England's average house price has risen by £103,000 over the last decade, while the average annual wage has risen by £7,734.

But some areas have seen homeownership affordability decline more than others... 

The London borough of Barking and Dagenham has seen the most significant fall, according to moving platform Getamover. 

The platform found the area has seen house prices more than double to £380,000 in the last 10 years - but wages have only risen by £2,182. 

Hillingdon in West London took the second spot, with the average property shooting up by £230,000 to £495,000, while the average income increased by just £143. 

While London remains the most unaffordable region, the East Midlands has also seen a notable fall. 

Oadby and Wigston in Leicestershire ranked fifth in the table, with the average house price increasing by £129,000 and the median annual income growing by £2,644.   

Gedling ranks sixth among the areas of England where the affordability of buying a home has declined most. 

The Nottinghamshire region has seen house prices soar by 84.8% to £231,000, while the average income has risen by just 13.11% to £33,454. 

You can see how other areas fared in the table below...

Rishi Sunak's post-Brexit rules for foreign workers are getting tough press in Italy this week - with claims they could mark the end of Italian waiters in London.

April saw the minimum salary requirement for a skilled worker visa increase from £26,200 to £38,700 - a near 50% rise as the government tries to reduce immigration.

Italian daily newspaper La Repubblica published an article on its site headlined "Italians in London, the long goodbye" after the new rule was brought in this month.

There were an estimated 342,000 Italians living in the UK in 2021, according to the latest Office for National Statistics census data.

La Repubblica said the new rule change would lead to the "end of the story" of Italy's "ancient roots" in the capital, which was founded by the Romans in 43 AD.

Separately, Italian journalist Antonio Polito wrote in the Corriere della Sera newspaper that the new salary for skilled workers was "an amount that no young novice can realistically earn".

"Thus London gives up one of its great assets, the fact of being an offshore and cosmopolitan city," he said.

Mr Sunak's post-Brexit rule change has worried hospitality bosses who are still struggling to get to grips with a post-COVID reality and rising costs. 

Conor Sheridan, founder of Nory and Mad Egg restaurant chain, previously told the Money blog that roughly 14% of his 15,000 UK employee base were on working visas that could be affected.

Trade body UKHospitality also said the changes would "further shrink the talent pool that the entire economy will be recruiting from".

As the migration law came in, Home Secretary James Cleverly said it was "time to turn off the taps and end the flow of cheap workers from abroad".

"We are refocusing our immigration system to prioritise the brightest and best who have the skills our economy needs, while reducing overall numbers," he said.

Several of the UK's biggest supermarkets closed their gender pay gap in the last year - while Morrisons saw the biggest rise, figures show.

Ocado and Lidl reduced their gap by the largest amounts in 2023-24 compared to the previous year, while Tesco, Asda, Aldi, Co-op, Iceland and Waitrose owner John Lewis also saw a reduction.

The data comes from the government's gender pay gap service and states the difference in hourly rates of pay. 

In contrast to other big-name brands, Morrisons saw its mean pay gap widen to 12.5% from 7.6%. M&S also saw a slight increase from 12.5% to 12.6%.

The mean figure gives the best overall view of the gender pay gap but includes extreme values which could skew the average.

Of the 11 biggest UK supermarkets, Co-op has the largest pay gap with 13.2%, followed by M&S and Morrisons.

An M&S spokesperson said: "We're committed to driving equal opportunities and making M&S a great place to work for women. Encouragingly our median pay gap has decreased, and women now make up more than 50% of our UK store management population, but we know there is more to do. 

"We're making progress with the launch of new initiatives, talent programmes, and policies, including our flexible working offer – Worklife, a Job Share Finder, and our industry-leading family leave offer."

A spokesperson for Co-op said: "We are committed to treating our colleague member owners fairly, and this includes driving equitable outcomes for female colleagues. We've seen a significant reduction in our gender pay gap since we started to report data in 2017, and this year's data shows further progress towards closing it.

"It's important to reiterate that we don't pay people differently based on their gender at Co-op. The gender pay gap is caused by us having fewer females in leadership role, where salaries are higher.

"Our focus on improving representation remains, as we know this is one of the key drivers causing the gender pay gap. Today, 40% of our leadership population are female - this is not enough, which is why we’ve launched a series of development programmes and have a coaching and mentoring offer to support women with career progression.

"We know there’s still much to do in this space and will hold ourselves to account and continue to strive for gender equality."

Morrisons has also been contacted for comment.

Every Thursday we look at a different savings option, explain the pros and cons, and reveal the best deals on the market (see table below for that).  This week we're talking about the best notice accounts. Savings Champion founder Anna Bowes  says this...

As with the rest of the savings market, the top notice account rates have started to fall. However, there are stalwarts like the Investec 90-day notice account that are holding steady and as a result offering savers an opportunity to earn a little more, while not having to tie up their cash for too long.

A relatively unused aspect of the savings market, notice accounts offer a bit of a halfway house, with the best rates available generally paying more than the top easy access rates, but will more flexibility of access than a fixed term bond.

Just as it sounds, these savings accounts require you to give notice in order to access your money without a penalty. The usual notice period ranges from 30 to 120 days, although there are some accounts on the market that require six months or even a year's notice.

By Sarah Taaffe-Maguire , business reporter

Another record month for Heathrow. Last month was the busiest ever March for the UK's biggest airport, the second record-breaking month in a row. 

It was also the busiest Easter weekend as Good Friday became the busiest ever direct departure day, when 118,000 people began their journey at the airport. 

It shows, despite cost of living pressures, lots of Britons were going on holiday.

More good news for Heathrow came earlier this week as planned strike action by 600 border force officers was called off to allow for negotiations in its dispute over working patterns. 

Oil prices are still high, hanging around $90. A barrel of Brent crude oil, the benchmark for oil prices, costs $90.66. The last time prices were this high was in the wake of the 7 October attacks and fears of conflict spreading throughout the Middle East. 

On the currency front, £1 buys $1.2538 and €1.1678.

How old is the average Briton when they buy their first home, or finish paying their mortgage, or retire?

These are some of the questions answered in a "Journeying Through Life" data dump from the Office for National Statistics.

Here are some of the key takeaways...

Home ownership - including the one life event that's happening earlier

People are buying homes later in life, perhaps unsurprisingly given how house prices have risen in the last decade or so.

In 2022, more than half of people owned their own home (either with a mortgage or outright) by the age of 36. 

That's a significant increase on 2004's figures - which showed the average age for home ownership was 32. 

This graph shows what proportion of people own homes at what age.

It isn't all doom and gloom on the homes front, however, with the age at which people own their home outright (ie mortgage paid off) dropping from 63 (in 2004) to 61 in 2020. 

This is pretty much the only life event happening earlier, however.

Retiring later

Again, this probably won't come as a huge surprise, but people are retiring later. 

The age where more than half of people were retired increased from 64 in 2011 to 66 in 2021. ​

There has been a bigger increase in average retirement age for women (from 61 years in 2011, to 66 years in 2021) than for men (from 65 in 2011 to 66 in 2021). 

The ONS says this is because the state pension age for women was increased from 60 to 66 during this time to match men.

Gender pay gap shrinking but still present

The latest data shows that men are still, on the whole, being paid more than women - although the gender pay gap is shown to be shrinking. 

For all employees, the gender pay gap was 14% in 2023 - compared with 20% in 2013.

Despite the gap shrinking, this graph shows that men's hourly wages are higher than women's at nearly all ages. 

The grey shaded area represents the pay gap. 

Another part of the data shows that males start work a touch earlier than women - with half of males in full-time employment by the age of 23 (compared with females at 24) in 2021. 

That data could be explained by the fact that more women attend university - some 319,000 females compared with 285,000 males in 2022.  

Moving out, marrying and having children

The age at which young people move out of their family homes is increasing, too.

In 2011, half of people were not living with their parents at the age of 21 - compared with 24 in 2022. 

More men live with their parents than women, with 61% of adults living at home in 2021 were male.

When it comes to having children, the average age at which women have their first baby has risen to 29.

That's up from an average of just 23 in 1970. 

And finally, marriage.

The median age at first marriage has been steadily increasing since the 1960s. 

For opposite sex couples married in 2020, the median age was 32 years for men and 30 years for women. For those entering into same-sex marriage, the median age was older, at 36 years for men and 32 years for women.

As well as getting married older, fewer people are getting married. In 2019, marriage rates had fallen to their lowest on record. For men, there were 18.6 marriages per 1,000 never-married men; for women, there were 17.2 marriages per 1,000 never-married women.

Spotify has announced it is hiking its subscription prices by up to £24 a year.

It is the second time in less than a year that the music streaming giant has increased its prices.

Here's how the prices will change...

Individual: £11.99 a month (up from £10.99 a month)  

Duo: £16.99 a month (up from £14.99 a month)  

Family: £19.99 a month (up from £17.99 a month) 

When will the change kick in?

The subscription price will change from May and if you are an existing customer Spotify will email you and give you one-month's notice of the change.

If you are on a free trial you will pay the old price for one month once your trial ends.

A Spotify spokesperson told Sky News: "So that we can keep innovating and delivering value to fans, the music industry, and creators on our platform, we occasionally update our prices. 

"We've begun communicating with existing subscribers in the UK to explain what this means for their account."

American burger chain Wendy's will be recruiting for over 400 job roles as part of its expansion across the UK.

The chain returned to the UK in 2021 after a 20-year break and has since opened just over 30 sites, including drive-throughs in Colchester, Peterborough, Derby and Brampton Hut.

But the chain, which was founded in Columbus, Ohio, in 1969, plans to open a further nine sites this year in Liverpool, Middlesbrough, and a second location in Sheffield.

New locations will include Liverpool, Middlesbrough and a second site in Sheffield.

Wendy's franchisee GH Burgers will open a first restaurant in Wood Green, London, this year.

There will also be restaurants in Southend-on-Sea, Colchester, Cambridge and Newcastle.

Michael Clarke, UK managing director for the Wendy's Company, told The Caterer : "We've seen great momentum in building Wendy's fandom in the UK, and the love and excitement for this iconic brand grows stronger with each new restaurant opening."

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Hollywood Vs. Big Tech in the Age of Consolidation

Matt Stoller joins the podcast to talk about how the entertainment industry has changed as a result of big tech

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Matt Belloni is joined by Matt Stoller , research director for the American Economic Liberties Project and writer of the monopoly-focused newsletter Big , to discuss the growing trend of consolidation in Hollywood and how big tech changed the way the entertainment industry operates. They talk through the downsides of consolidation in media, the difference between Netflix and other tech companies like Apple and Amazon, a potential Warner Bros. Discovery merger, and the government’s role in all of this.

For a 20 percent discount on Matt’s Hollywood insider newsletter, What I’m Hearing ... , click here .

Email us your thoughts!

Host: Matt Belloni Guest: Matt Stoller Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo

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A Podcast for Dummies: Mike Rants. Plus, the Next Big Hobby Event.

And later, more on Jackson Holliday’s MLB debut, an update to the Shohei Ohtani story, and mailbag questions

Eight Burning Questions About the Eagles’ Draft Options in the First Round!

What realistic outcome for the Eagles would the guys hate to see on draft night? Which cornerback prospects could fall to the Eagles at 22? Who would they be eyeing if they traded back from 22?

Is the Playoff Race Still Wide-Open? Plus, NBA Dynasties Vs. Competitive Balance.

Howard and Raja also react to Giannis Antetokounmpo’s calf injury, the Mavs’ 50 wins behind Luka Doncic’s MVP-level play, and Lindsey Harding’s interview for an NBA head-coaching position

Nuggets Control the West, the Kentucky Job, and NBA Draft Talk With J. Kyle Mann. Plus, What It’s Like to Play the Masters With Michael Kim.

Plus, Ceruti and Kyle join for Life Advice: How can I deal with rejection better?

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Solar eclipse 2024: Follow the path of totality

Solar eclipse, what you need to know to watch monday's total solar eclipse.

The NPR Network

A stunning celestial event is visible across the country Monday, when the moon crosses directly in front of the sun: a total solar eclipse. For those in the path of totality, there will be a few brief moments when the moon completely covers the sun and the world becomes dark.

Traveling for totality? Skip ahead.

This will be the last chance to catch a total solar eclipse in the continental U.S. for about 20 years, so here's what you need to know to safely enjoy!

When is the eclipse?

April 8, 2024 there will be a total solar eclipse that crosses from the Pacific coast of Mexico through the United States.

What is totality and why it matters

According to NASA , totality will start around 11:07 a.m. PDT/1:07 EDT in Mexico and leave Maine at around 1:30 pm PDT/3:30 pm EDT.

Here's what time the eclipse will be visible in your region

Check out this table for when the partial eclipse and totality are visible in each region or check by zip code here.

A partial solar eclipse will be visible across the contiguous United States, so even if you're not directly in the path, you should be able to see something special, weather permitting.

Unable to get to totality? We'll be sharing highlights here from across the NPR Network throughout the day Monday if you can't see it in real time.

Where to see totality?

More than 30 million people live in the path of totality for Monday's eclipse, and many more in nearby areas.

Here's what we know about Monday's weather forecast.

Why totality matters

As NPR's Neil Greenfieldboyce explains , "During a total eclipse, the sky darkens suddenly and dramatically . The temperature drops. Stars come out. Beautiful colors appear around the horizon. And the once-familiar sun becomes a black void in the sky surrounded by the glowing corona — that's the ghostly white ring that is the sun's atmosphere."

Eclipse Science

For april's eclipse, going from 'meh' to 'omg' might mean just driving across town.

A partial eclipse, while still a fun experience, is hardly as dramatic. Those with a view of the partial eclipse will see crescent-shaped shadows like those seen here in 2017.

How to watch safely

If you plan to look directly at the eclipse (partial or totality), you're going to need eclipse glasses handy because looking directly at the sun without proper protection ( traditional sunglasses don't count! ) can be harmful to your eyes.

The perfect celestial soundtrack to the total solar eclipse

As NPR's Joe Hernandez explains, "Proper eye protection must be worn throughout a total solar eclipse — except for the roughly 3 1/2 to 4 minutes when the moon fully obscures the sun, a brief period known as 'totality.' (You will need to take your glasses off during totality to actually see it.)"

If you don't have access to eclipse glasses, you can get crafty with things you have around the house ( like some of us did back in 2017!) More on that here.

Traveling for totality?

The celestial event is driving a ton of domestic travel to the path of totality. If you're headed out of town to view the eclipse, here are some NPR Network resources for areas in the path of totality:

Texas The path of totality crosses through the Lone Star State, with some areas expecting a possible influx of visitors in the hundreds of thousands to catch prime viewing. Our member stations across the state have gathered local resources to help you navigate the region and the eclipse!

• San Antonio: Check out the latest from Texas Public Radio
• Dallas: Explore KERA's coverage for the latest
• Austin: Head to KUT for the best local resources

Arkansas The eclipse will be cutting through the state, putting Little Rock in the path of totality. Check out Little Rock Public Radio for local resources.

The southwestern edge of the state will be well-positioned to witness the total solar eclipse this year. Kentucky Public Radio is covering the eclipse throughout the region, from Kentuckiana eclipse mania to the University of Louisville's free class about the celestial event. Keep an eye on WKMS for the latest local updates.

Missouri The southeastern corner of the state will be in the path of totality, crossing across towns like Whitewater and Ste. Genevieve. Head to St. Louis Public Radio for local coverage and resources. Illinois Carbondale seems to have won the eclipse lottery, being in the path of totality both in 2017 and for this year's eclipse . For resources from across the state, check out Illinois Public Media .

Indiana A huge portion of the state will be within the path of totality, giving cities across Indiana, including Bloomington and Indianapolis, prime viewing of the eclipse.

• Bloomington: Check out Indiana Public Media
• Indianapolis: Head to WFYI for the latest
• Fort Wayne: Just north of the path of totality, WBOI has resources for the Allen County area

Ohio The Buckeye State is getting bisected by this year's path of totality, plunging a number of the state's most populous areas into darkness for a few minutes on Monday.

• Cleveland: Head to Ideastream Public Media for the latest.
• Columbus: With the capital city just south of totality, head to WOSU for regional resources.
• Cincinnati: Totality will just miss the border town. Here are some tips from WVXU on how to navigate the eclipse in the region.

Pennsylvania Only the northwestern-most corner of the state will catch totality, with views from the lakeside in Erie being particularly well-positioned for a stunning viewing experience. WESA has more from across the region.

Plan to watch the eclipse from a wild mountain summit? Be ready for harsh conditions

New York Buffalo, Rochester, Syracuse and Plattsburgh will fall under the path of totality on Monday. If you're planning to travel to the region for the best views, here are some local resources to stay safe and informed:

• Buffalo: Head to WBFO for the latest
• Syracuse: WAER has more on plans in the Salt City
• North Country: NCPR has the latest from across the region, as well as information on local viewing events to check out

Vermont The Green Mountain State will see totality across its most populous region, including Burlington and Montpelier, as well as the Northeast Kingdom on the Canadian border. Vermont Public has everything you need to know to navigate your time in the region to enjoy the eclipse safely. New Hampshire The northernmost region of the Granite State will be in the path of totality, providing prime viewing to those in Coos County. NHPR has info on local events, travel updates as well as special coverage with New Hampshire Public Television. Maine The last state in the path of totality in the U.S., much of Northern Maine will be positioned for prime viewing. The rural region is preparing for an influx of visitors, and safety officials are encouraging visitors and locals alike to be prepared. Maine Public will be covering the eclipse and has everything you need to know to navigate the region safely.

How to document the eclipse safely

With the ease of cell photography , it can be tempting to reach for your phone to document the eclipse and the moments of totality, but make sure to do so safely.

As NPR's Scott Neuman explains , "For starters, you'll need to wear eclipse glasses or similar protective eye gear while aiming your camera or even just observing the eclipse."

Feeling ambitious? Here are a few more tips.

Or if you're not inclined to capture the moment visually, you lean into some other forms of creative expression. Indiana, for example, has named Linda Neal Reising the official poet in the state for this year's eclipse.

As former NPR reporter and eclipse superfan David Baron shared with Life Kit , viewing totality "[is] like you've left the solar system and are looking back from some other world."

So consider focusing on being present in the moment to enjoy the celestial spectacle.

More resources to enjoy the eclipse

• Sharing the eclipse with tiny humans? Check out these kid-friendly total solar eclipse learning guides from Vermont Public's But Why, and this great explainer from KERA Kids on the difference between a solar and a lunar eclipse.
• Want to see how a solar eclipse alters colors? Wear red and green on Monday
• Plan to wander into the wild for the best view? Here are some tips from outdoor experts.
• Tips from Bill Nye on the best ways to enjoy the eclipse.

NPR will be sharing highlights here from across the NPR Network throughout the day Monday if you're unable to get out and see it in real time. NPR's Emily Alfin Johnson compiled these resources.

• 2024 eclipse

• Travel, Tourism & Hospitality ›

Leisure Travel

Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access.

Agencies used for online services India 2023, by age group

Share of agencies used for online travel services in india as of june 2023, by age group.

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Rakuten Insight

August 2023

June 12 to 30, 2023

16,741 respondents

16 years and older

Online survey

The survey question was: "Which of these online travel agencies have you used before?" mulitple answers possible Age group breakdowns: 16 to 24 years: 5,308 respondents 25 to 34 years: 6,777 respondents 35 to 44 years: 3,110 respondents 45 to 54 years: 1,037 respondents 55 years and above: 509 respondents

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Is it safe to look at a total solar eclipse? What to know about glasses, proper viewing

If you have your eyewear to take in monday's eclipse, here are some last-minute things to consider to ensure you're good to go..

The much-anticipated solar eclipse will finally enshroud thousands of miles of North America today in its long, narrow shadow. By now, those who plan to witness it should have their plans in place .

Travel has been completed. Schedules have been coordinated around the anticipated moment of totality. And proper eyewear is, of course, in your possession. Right?

We at USA TODAY have published no shortage of articles guiding you away from scam eclipse glasses and to the safest, most reliable options – some of which were even free. But if you need a last-minute refresher – or a crash course to catch you up on a topic you entirely missed – we're happy to oblige.

If you don't have your eclipse glasses by now, it may be too late. But some vendors, including Warby Parker , and even public libraries, have offered eclipse glasses giveaways , so be sure to check your local area before the historic event rolls into town.

And if you do have your eyewear to take in Monday's eclipse – the last one of these incredible astronomical events in North America for 20 years – here are some last-minute things to consider to ensure you're in good shape.

Solar eclipse 2024 live updates: See latest weather forecast, what time it hits your area

Can you go blind by looking at the solar eclipse?

Staring at the sun is  unlikely to completely blind you , but its powerful rays can still burn and  damage your retinas if you don't take proper safety precautions to view  solar eclipses .

That's why eyewear is recommended if you plan to look up at the sun Monday to witness the solar eclipse, which most of the country will be able to experience in some way.

In the face of the sun's powerful rays, regular sunglasses made of cheap plastic and polycarbonate material just aren't going to cut it. Astronomers and other experts instead emphasize that skygazers intent on viewing the upcoming total solar eclipse do so with  specialized eyewear  crafted to  protect their sensitive retinas  from permanent damage.

Even viewing any part of the bright sun through camera lenses, binoculars and telescopes without a specialized solar filter  could instantly cause severe eye injury , according to the American Astronomical Society.

Often made with a polyester film coated in aluminum, the glasses are highly specialized . Compared to regular sunglasses, proper eclipse glasses are 100,000 times darker to block nearly all visible, infrared and ultraviolet light and protect our sensitive retinas when looking skyward.

As another point of safety, don't look up while driving , please.

How to know when it's safe to view the eclipse without glasses

A  total solar eclipse  offers the unique opportunity for skygazers to  witness the spectacular astral display  with the naked eye – but only when the time is right.

Hundreds of cities in  13 states are along the path of totality  for the eclipse, which will move across North America from southwest to northeast . When the moon moves completely in front of the sun and blocks its light for a brief period of time, you'll know it's safe to fully take in the dazzling display.

That moment is what is called "totality," whereby uncharacteristic darkness falls and all but the sun's outermost layer known as its corona makes a rare appearance to us here on Earth,  according to NASA .

How to make sure your eclipse glasses aren't fake

In the rush to acquire  some coveted eclipse glasses  before April 8 , you may have inadvertently fallen victim to the  fakes and imitators proliferating online retailers .

While plenty of legitimate certified eyewear was widely available – and may still be – less-scrupulous manufacturers try all sorts of methods and tricks to get your attention and make you believe the product you're about to buy is the real deal.

For instance, many vendors began making the grand (and entirely made-up) claim that their products are endorsed by NASA.

As the space agency  reiterated to USA TODAY , NASA highly recommended that skygazers get a pair of certified eclipse glasses before the total solar eclipse  charts a 115-mile-wide path of totality  blanketing much of North America in  uncharacteristic darkness . But it does not approve  any particular brand of solar viewers, despite what many vendors may claim.

The responsibility of guiding American consumers to the safest eclipse glasses is largely left to the American Astronomical Society.

The organization maintains  a curated list of approved vendors  of solar eclipse glasses that it updated to give priority to North American manufacturers ahead of the total solar eclipse. Products you purchase that are listed on that site are guaranteed to be  in compliance with  the highest international safety standards.

Those standards are set by the International Organization for Standardization, which only vouches for solar eclipse glasses that are dark and strong enough to filter out a certain amount of the sun's harmful light.

The astronomical society also provides some  helpful tips  for how to spot counterfeit glasses.

No eclipse glasses? Welding lenses, pinhole projectors among alternative viewers

While certified solar eclipse glasses are the preferred method for viewing the eclipse, alternative methods do exist that don't necessarily sacrifice one's safety.

Many people, particularly blue-collar workers, may be tempted to turn to those welding lenses they have sitting in their workshop.

But beware: The most common welding goggles and helmets aren't typically strong enough to adequately withstand the sun's powerful rays and protect your vulnerable eyes.

Any welding lenses weaker than a Shade 12 filter – a number that indicates the level of protection offered – just aren't going to cut it when it comes to gazing upward in anticipation of the moon blocking all but the sun's outermost layer.

It's also not too late to buy some welding lenses, which Tractor Supply is promoting for sale at its 282 stores along the path of totality as a viable option for viewing the eclipse.

Another simple method is to create your own pinhole projector to project the sun onto a nearby surface. The American Astronomical Society offers helpful  instructions  to set them up.

And one final note: As you make your eclipse-viewing plans,  these interactive maps  should help you chart the time and duration for when totality would occur in cities along the path.

Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at [email protected]

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Maryland Passes 2 Major Privacy Bills, Despite Tech Industry Pushback

One bill would require apps like Instagram and TikTok to prioritize young people’s safety, and the other would restrict the collection of consumer data.

By Natasha Singer

The Maryland legislature this weekend passed two sweeping privacy bills that aim to restrict how powerful tech platforms can harvest and use the personal data of consumers and young people — despite strong objections from industry trade groups representing giants like Amazon, Google and Meta.

One bill, the Maryland Online Data Privacy Act , would impose wide-ranging restrictions on how companies may collect and use the personal data of consumers in the state. The other, the Maryland Kids Code , would prohibit certain social media, video game and other online platforms from tracking people under 18 and from using manipulative techniques — like auto-playing videos or bombarding children with notifications — to keep young people glued online.

“We are making a statement to the tech industry, and to Marylanders, that we need to rein in some of this data gathering,” said Delegate Sara Love, a Democratic member of the Maryland House of Delegates. Ms. Love, who sponsored the consumer bill and cosponsored the children’s bill, described the passage of the two measures as a “huge” privacy milestone, adding: “We need to put up some guardrails to protect our consumers.”

The new rules require approval by Gov. Wes Moore, a Democrat, who has not taken a public stance on the measures.

With the passage of the bills, Maryland joins a small number of states, including California, Connecticut, Texas and Utah, that have enacted both comprehensive privacy legislation and children’s online privacy or social media safeguards. But the tech industry has challenged some of the new laws.

Over the last year, NetChoice, a tech industry trade group representing Amazon , Google and Meta, has successfully sued to halt children’s online privacy or social media restrictions in several states, arguing that the laws violated its members’ constitutional rights to freely distribute information.

The Maryland Kids Code is modeled on a 2022 California law , the Age-Appropriate Design Code Act. Like the California law, the Maryland bill would require certain social media and video game platforms to turn on the highest privacy settings by default for minors. It would also prohibit the services from unnecessarily profiling minors and collecting their precise locations.

A federal judge in California, however, has temporarily blocked that state’s children’s code law, ruling in favor of NetChoice on free speech grounds. (The New York Times and the Student Press Law Center filed a joint friend-of-the-court brief last year in the California case in support of NetChoice, arguing that the law could limit newsworthy content available to students.)

NetChoice has similarly objected to the Maryland Kids Code. In testimony last year opposing an earlier version of the bill, Carl Szabo, NetChoice’s vice president and general counsel, argued that it impinged on companies’ rights to freely distribute information as well as the rights of minors and adults to freely obtain information.

Maryland lawmakers say they have since worked with constitutional experts and amended it to address free speech concerns. The bill passed unanimously.

“We are technically the second state to pass a kids code,” said Delegate Jared Solomon , a Democrat who sponsored the children’s code bill. “But we are hoping to be the first state to withstand the inevitable court challenge that we know is coming.”

In a statement, Mr. Szabo of NetChoice said the group hoped Governor Moore would veto the children’s privacy bill. “Government is no replacement for parents,” he said. “Maryland lawmakers should stop trying to replace parents and instead work with them.”

Several other tech industry trade groups have strongly opposed the other bill passed on Saturday, the Maryland Online Data Privacy Act.

That bill would require companies to minimize the data they collected about online consumers. It would also prohibit online services from collecting or sharing intimate personal information — such as data on ethnicity, religion, health, sexual orientation, precise location, biometrics or immigration status — unless it was “strictly necessary.”

Natasha Singer writes about technology, business and society. She is currently reporting on the far-reaching ways that tech companies and their tools are reshaping public schools, higher education and job opportunities. More about Natasha Singer