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Swissair, Switzerland’s former national airline ceased operations back in 2002.

SWISS from 2002 onwards

Swiss International Air Lines (SWISS) is now Switzerland’s national airline. It runs flights from its hub, Zurich, and Geneva to more than 100 destinations in 50 countries worldwide.

As Switzerland’s national airline, SWISS represents the country’s traditional values and is committed to providing top-quality products and services.

SWISS is part of the Lufthansa Group and a member of the Star Alliance, the largest network of airlines in the world.

Bosnia & Herzegovina

Czech republic, netherlands, north macedonia, switzerland, united kingdom, burkina faso, equatorial guinea, ivory coast, sierra leone, south africa, the democratic republic of congo, hong kong, china, philippines, saudi arabia, south korea, united arab emirates, dominican republic.

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Holidays, Swiss made.

All-inclusive package in 30 seconds

Real-time inventory and booking

Best rates for Switzerland packages

Holidays SWISS Made

Air Inclusive Package

SWISStours Recommended

Swiss Travel Pass

Unlimited travel on train, bus, and boat across Switzerland

From USD 261

Jungfraujoch - Top of Europe

Europe's highest altitude railway station at 3454 metres.

Mount Titlis

World’s first revolving cable car offering you a magical 360° panoramic view.

Matterhorn Glacier Paradise

Europe’s highest and largest snow sport destination at 3883 metres.

Glacier 3000

Amazing attractions: Alpine Coaster – the highest bobsleigh track, Husky sled rides & the snow bus.

Mount Pilatus

Known as the Mountain of Dragons, Pilatus boasts the world's steepest cogwheel railway.

Save more with your flight tickets

Select your flights and choose your Swiss Chalets

Select your flight and choose your Swiss Travel Pass - one pass for travel by train, boat, and bus

Customize your itinerary with stay, rail pass, attractions, and flights all in one place

• Switzerland

• 1 Zurich City Tour
• 2 Lindt Home of chocolate
• 3 Swiss Transport Museum
• 4 Mt. pilatus
• 5 Mt. titlis
• 7 Harder kulm
• 8 Grindelwald First
• 9 Matterhorn glacier paradise
• 10 Glacier 3000
• 11 Aletsch Arena
• 12 Diavolezza
• 13 Swiss Miniatur
• 14 Charlie Chaplin's World
• 15 Schilthorn
• 16 Sunnegga

Duration: 3 hrs 15 mins

Luzern Interlaken Express

Duration: 1hr 50 mins

Duration: 5hr 30 mins

The slowest express train in the world

Duration: 7 hrs 30 mins

Bernina Express (train):4 h - 4 h 30 min

Bernina Express (Bus): 3 h

Popular Packages

Chalet Style Holiday - Interlaken

7 Nights / 8 Days

Glimpses of Switzerland & Paris

Live it up in Lucerne

Tops of Switzerland

4 nights / 5 days

Swiss Highlights

Popular packages by swiss tours.

4 Nights / 5 Days

Magic of Glacier Express

6 Nights / 7 Days

Guided Day Tours by SWISS tours

Discover the best of Switzerland with guided tour activities.

Take a guided stroll through the Old Town, embark on a pleasant boat trip Lake Zurich, and visit the world's largest Lindt Chocolate museum with unlimited chocolate tasting.

Zurich Tour with Cruise and Chocolate

A super saver package combining Europe’s biggest waterfall along with an afternoon city tour of Zurich

Rhine Falls and Zurich City Tour

Discover the Europe’s biggest waterfall, and the Laufen Castle. Explore the medieval village Stein am Rhein on a guided walk.

Rhine Falls and Stein am Rhein

Enjoy this classic combination of Zurich city tour by bus, guided walking tour of the Old Town with a one-hour boat trip on Lake Zurich!

Zurich City Tour with Lake Cruise

Switzerland Travel Agents & Reviews

• Featured Tours
• Travel Agents

Customers rate Zicasso's travel referral service  5  on a scale of 1 to 5 based on  1537  reviews on Trustpilot

We match you with top tour companies that specialize in the trip you want,  whether it's a customized private tour or a group tour.

Our Switzerland travel agents have intimate local knowledge to help craft an itinerary showcasing the alpine beauty and charm of this picturesque country.  When working with our travel agencies in Switzerland, your dedicated travel expert takes the time to understand your interests and preferences. From scenic train rides to hiking mountain trails, our specialists handle every detail to create your ideal Switzerland vacation.  Booking your trip through our highly-regarded Switzerland travel agencies ensures an unforgettable experience in this majestic alpine wonderland.

Discover our Switzerland travel agents, the top 10% of local specialists

Our Switzerland travel agents have intimate local knowledge to help craft an itinerary showcasing the alpine beauty and charm of this picturesque country. 

When working with our travel agencies in Switzerland, your dedicated travel expert takes the time to understand your interests and preferences. From scenic train rides to hiking mountain trails, our specialists handle every detail to create your ideal Switzerland vacation. 

Booking your trip through our highly-regarded Switzerland travel agencies ensures an unforgettable experience in this majestic alpine wonderland.

Life-Enriching Travel

Trips curated by the world’s top destination experts

Concierge-level service leading up to and during your trip

Unique, exclusive experiences and insider access

Zicasso in the News

Jacob's Travel Agency

 Based on  12  reviews

Destinations:

Verified review.

Our Zicasso travel agent did an outstanding job of taking our various locations, preferences, and timeline to work with us to plan a very memorable trip. His recommendations based on his personal experiences living abroad made for a very special combination of high-quality accomodations, individualized driving tours, and personal restaurant referrals that were all as unique as they were of the highest quality. He was very flexible with any changes we wanted to make in the planning stage. He was extremely accessible no matter what time of day and arranged all tours and transportation logistics (planes, trains, and automobiles!) over the 10 days we were in Germany. We couldn't have been happier with our time there or his references, and were truly amazed by the incredible range of experiences we had over the course of our travels from north to south. It all went like clockwork!

Bjoern's Travel Agency

 Based on  33  reviews

We had a wonderful family vacation. Zicasso's travel specialist took time to understand our needs and work with us over several months to provide us with his views and suggestions. He was patient in listening to us and made an effort to refine the itineraries to meet our needs. Throughout the trip, he stayed in touch to provide the support needed. For example, the connecting train from Visp to Zermatt was stopped due to weather. He was with us all the way to provide assurance and guidance in reaching Zermatt safely. Everything was well organized. When we reached our hotel room, a lovely pouch with all the necessary travel vouchers and tickets was on our desk.

Tomaz's Travel Agency

 Based on  235  reviews

Zicasso’s tour operator did an excellent job planning our trip! We planned a vacation to Italy and Switzerland and wanted to see as much as we could with our limited time off. Our tour company worked in nearly all of our requests, planning an itinerary involving five cities in 10 days. Each of the hotels was great and all activities and train transfers went smoothly. We thoroughly enjoyed our vacation and would work with this company again on a future European vacation.

Get matched with our top travel agencies

Tell us about you trip and preferences. We will hand pick the right travel agency for you.

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Bernhard's Travel Agency

 Based on  97  reviews

Our Zicasso travel partner listened to our preferences and needs, and helped design a fabulous trip for our family. Transportation was flawless throughout the trip and the local guides were wonderful. We enjoyed getting to know them personally and learning about their hometowns. I especially valued the app that provided us with every detail for each day, including emergency contacts, hotel information, and itinerary. Thank you!

Joachim's Travel Agency

 Based on  22  reviews

Zicasso’s travel company provided a transformative travel experience; truly once in a lifetime. We were introduced to Zicasso by our friends and thank their agent and travel company for their outstanding compassion, empathy, and patience. They grasped our brief with remarkable clarity and crafted an itinerary that ensured incredibly enriching experiences at each destination, during travel, and in accommodations. They accommodated our need for space between intercity travels and provided invaluable advice and support, from itinerary changes to visa requirements, on-the-ground adjustments, and regular check-ins. I highly recommend our agent and his company for their attentive listening, empathetic approach, and expertise in curating unforgettable itineraries. Thank you, you changed the way we experience Europe and it will always be hard to match the high bar you set with this trip. We are deeply appreciative of our agent and his company’s staff.

Devaki's Travel Agency

 Based on  30  reviews

We could not have had a better experience. Our travel agent and the team at our Zicasso travel partner were fabulous. They built a wonderful itinerary that really fit our interests. All of the tours were top-notch. Each of the hotels exceeded our expectations and all of the dinner reservations were wonderful! They were responsive as we built our trip and were always available while we were traveling when we had questions.

Lindsey's Travel Agency

 Based on  358  reviews

We took the most amazing trip to Norway to see the Northern Lights. I reached out to Zicasso, who put me in touch with our travel partner and their wonderful travel agent. She put together several options for the trip and we were able to choose the ones that best fit our family’s interests. Once everything was decided, she went to work doing everything. All the bookings, connections, transportation, etc. were handled and I didn't have to worry about any of it. Before the trip, she confirmed all of the details and included everything on an amazing travel app that we used while we were on the trip. I can't say enough about what an amazing experience we had on our trip and working with Zicasso and our tour operator. I have used both companies before and have never been disappointed.

Expert Tips for Discerning Travelers

Information for Agents

Sales Guide. The Sales Guide gives an overview of the highlights of the Swiss Travel System, such as premium panoramic trains, mountain excursions and scenic routes. On 53 pages, readers will find answers to questions regarding the ticket range, travel from neighbouring countries and baggage services.

Sales Guide Downloads

This section contains useful information for travel agents. Find out more about the AgentClient, our distribution model and attractive discounts.

AgentClient

AgentClient is a software solution enabling partners to sell e-tickets for public transport in Switzerland at served sales outlets.

AgentClient’s simple user interface makes it an ideal ticket sales support system. The system recommends timetable connections, available services and suitable opportunities to upsell. You can also view the tariff conditions for the services with just one click.

• AgentClient has been designed in line with sales processes and supports when giving advice.
• The guided booking process is easy and user-friendly. Also, additional entry fields for customised data are available in each booking mask.
• It is not necessary to install any software as AgentClient is web-based.
• No activation fees.
• E-tickets for all services
• Swiss Travel System product range
• Supersaver tickets
• Users see upselling opportunities directly in the system.
• Partners can refund tickets themselves before departure.
• Extensive reports are available online at all times at no additional cost.

The features and range on offer are continuously being expanded.

Any questions?

More information can be found at sbb.ch . Regarding all other questions or requests, please contact us via the contact form .

General terms & conditions

• Minimum turnover/potential STS AG: AgentClient priority market > CHF 100’000; active/reactive market > CHF 50’000; granting of a second year for target achievement.
• Strong focus on substantial increase of turnover (no shifting of turnover from existing partners).
• Completed company profile .
• Partner services must include support, sale (incl. fulfillment), encashment and Service Après Vente (after sales service – SAV).
• Payment on account or by LSV (direct debiting procedure), no credit card.
• Positive credit assessment by SBB Finances and Security Service (benchmark: at least two average monthly turnovers).

Documents and Downloads

Benefits for Agents

Travel agency staff, travel service providers, as well as Swiss Embassies, are entitled to tickets at a reduced fare.

An overview of entitled persons, available fares, and information on the ordering process for reduced-fare tickets is summarised on this fact sheet . In addition, the fact sheet includes all travel trade information regarding AD 75.

AD75 Swiss Travel Pass

• Switzerland Travel Centre: Application Form AD75
• RailEurope: agent.raileurope.com/ (with login)

AD75 Gotthard Panorama Express

• Application Form Gotthard Panorama Express PEP Offer

Brochure Orders

Please choose among the following options:

Find a selection of Swiss Travel System and partner brochures to download here.

Download PDF documents

A small amount of brochures can be ordered in the Switzerland Tourism online shop.

Order small amount of brochures

Order Swiss Travel System Maps as well as other brochures on the ST Professional Shop. These are delivered in bundles directly to your office or to the point of sale. Request access to the ST Professional Shop via [email protected] .

Order a bigger amount of brochures

Distribution Systems

In cooperation with SBB, we handle the entire product range, including distribution via the SBB Swiss Mobility API and AgentClient systems. Swiss Travel System is also in charge of handling questions related to public transport in Switzerland, as well as cross-border connections with neighboring countries.

We offer various distribution options for the purchase of public transportation products. Our market managers will be happy to advise and assist you in selecting the distribution channel best suited to your requirements.

Sales Outlets

Swiss Travel System passes and cards are the key to Switzerland’s extensive public transport network.

Both e-tickets as well as paper tickets are available for booking through travel agents worldwide.

Fact Sheet: Where to buy list    84.99 KB Download

SBB Swiss Mobility API

The SBB Swiss Mobility API is a data interface that enables partners to sell tickets through their own distribution applications. SBB provides the data. The partners themselves develop the distribution application, or an integration into the partner’s front-end application is effected.

The SBB Swiss Mobility API can be used in two forms:

• Affiliate The partner receives timetable and pricing information via the SBB Swiss Mobility API, displays the offers in their own application and links to the SBB WebShop for booking (B2C).
• Booking The partner receives timetable and pricing information via the SBB Swiss Mobility API, displays offers in their own application and also executes encashment and fulfilment.

Got any questions?

Please get in touch with us via the contact form .

• No minimum turnover/potential for the SBB Swiss Mobility API. An implementation fee will be charged, however. This fee will be refunded partially or entirely if certain turnover thresholds have been reached in the first year.

Swiss Travel System Excellence E‑Learning.

Welcome aboard! The Swiss Travel System Excellence E-Learning is the e-learning platform for future Swiss public transport experts. Heidi and Peter take trade specialists on a virtual learning journey through Swiss public transport. In the process, agents can broaden their knowledge in an entertaining way and acquire essential public transport know-how to support their clients professionally and competently.

Sign up for our Trade Newsletter

Our regular newsletter for the travel trade industry contains the latest sales and product updates regarding Swiss Travel System. Sign up and receive our newsletter four times a year.

Where to find us

Swiss Travel System AG Lagerstrasse 33 8004 Zürich Switzerland

More Information

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Plan a trip to Switzerland at myswitzerland.com

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Destinations

Your swiss holiday time.

Holiday destinations

Summer holiday destinations.

• Winter sports & ski resorts
• Family destinations

Attractions

Top attractions.

• UNESCO World Heritage sites / biospheres
• Travel by train, bus or boat
• Top museums
• Swiss Parks
• Scenic nature

Experiences

Additional content about subnavigation experiences.

• Family excursions

Food & Wine

• Group excursions
• Guided tours

Summer & Autumn

• Bicycle & Mountain bike
• Adventure & Sports Summer
• Zoo & animal experiences
• Ski and snowboard
• Cross-country skiing
• Snowshoe and winter hiking
• Tobogganing
• Winter excursions

Christmas in Switzerland

Cities & culture.

• Parks, Gardens and Squares
• Architecture

Experience Tour

• Car, motorcycle - Grand Tour
• Train, bus, boat – Grand Train Tour

Mountain excursions

Accommodation.

• Typically Swiss Hotels
• Wellness & Spa
• Family Hotels
• Bike Hotels
• Boutique Hotels
• Inspiring Meeting Hotels
• Swiss Historic Hotels
• Luxury hotels
• Winter sports hotels

Other types of accommodation

• On the farm
• Bed and Breakfast
• Mountains huts
• Group accommodation

Transport & Stay

• Travel to Switzerland
• Barrier-free travel
• Tickets public transport
• Service & support
• Money and shopping

About Switzerland

• General facts
• Custom and tradition
• History of Switzerland
• The Swiss Art and Culture Scene
• Health Travel

Sustainability

Weather & climate.

• Climate in Switzerland
• Snow Report
• Water and pool temperatures
• City offers
• Touring offers
• Wellness offers
• Nature and outdoor offers
• Offers for families

Where are you from?

• België (Nederlands)
• Belgique (Français)
• Deutschland
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• China 中文简体
• China 中文繁体
• Gulf countries العربية
• Japan 日本
• Korea 한국어
• United Arab Emirates
• New Zealand
• International

Language, region and important links

• Slovenština

Service Navigation

• Help & Contact

Inspiration Calendar

Note for screen reader users.

The following content is heavily based on moving video content and mouse interactions. He is therefore not very accessible to screen readers. Short videos are displayed, sorted by month. Jump directly to the content overview

We need Switzerland.

Get inspired now!

Video and animations

• Lucerne Gateway to central Switzerland. Learn more
• Switzerland’s cities ... ... want to seduce you into discovering something new or experiencing something old in a new way. Learn more
• Chapel Bridge and Water Tower At the outflow of the river Reuss, a historic needle dam, built in 1860, regulates the water level of the lake. Learn more
• Giessbach Falls The Giessbach brook tumbles in 14 stages, over a length of 500 meters and out of the high valleys of the Faulhorn area down to Lake Brienz. Learn more
• Waterfalls You can feel the sheer force of the water as it thunders down into the depths. Learn more
• Swiss Historic Hotels Unique accommodation options from an unpretentious historic guesthouse to the luxurious grand hotel. Learn more
• Emmentaler AOP The king of Swiss cheese. Learn more
• Scenic nature Thanks to its unique geographical location at the heart of Europe, Switzerland is endowed with an extraordinary variety of scenic countryside. Learn more
• Rhine falls circular route The Rhine Falls are the centrepiece of this circular hike. Learn more
• The Rhine Falls By ship one can reach castles, the Rhine Falls Basin and even the mighty rock in the midst of the waterfall. Learn more
• Oeschinensee – gondola rail One of the most attractive and imposing mountain lakes, namely Oeschinensee, is reached by gondola rail from Kandersteg. Learn more
• Kandersteg Kandersteg is located at 1,200 meters in the Bernese Oberland and offers a fantastic view of the Blümlisalp Massif. Learn more
• Rivers and lakes Discover the most beautiful lakes, rivers, streams, waterfalls and gorges in our country. Learn more
• Chäserrugg – and the Churfirsten From Chäserrugg, the mightiest of the seven peaks of the Churfirsten mountain range, you can enjoy unsurpassed views into six countries.
• Wildhaus Nestled between the mighty Säntis massif and the seven Churfirsten peaks, the resorts of Alt St. Johann, Unterwasser and Wildhaus are among the highest-lying municipalities in Toggenburg. Learn more
• Ruinaulta - Switzerland's Grand Canyon 10,000 years ago, 10 billion cubic metres of rock thundered into the valley. Learn more
• On a raft through the Swiss Grand Canyon The Rhine gorge is among Switzerland’s most beautiful locations for rafting. Learn more
• Brissago The lowest and oldest part of the village is clustered around the beautiful Renaissance church of St. Peter and Paul, surrounded by centuries-old cypresses. Learn more
• Brissago - Ronco - Ascona Strong fragrance of mimosas, well-tended Palm Gardens and simply unsurpassable views of the deep-blue Lago (Lake) Maggiore.
• Around the Churfirsten This moderately challenging loop takes you to the Wildhaus ski resort along a minor, little-known road and skirts magnificent Lake Walen. Learn more
• Donkey trekking The first item on this special walk is “donkey knowledge” before everybody prepares their “own” donkey. Learn more
• La Gruyère The Gruyère region, with its rolling green landscape and the peaks of the Fribourg Pre-Alps, is home to the world-famous Gruyère cheese. Learn more
• HR Giger Museum As tourists savor a fondue outside on the square, the surreal works of H.R. Giger come alive inside the Château St. Germain castle. Learn more
• Fribourg Region The Pays de Fribourg is somewhat a world turned upside down: cold, limestone summits are found in the south and mild, even Mediterranean-like lakesides in the north. Learn more
• Viamala Gorge The Viamala is full of history and stories. 2000 years ago, the Romans passed through the gorge. Learn more
• Canyoning in the Viamala Gorge The tour is led by experienced guides who assist the visitors with this nature adventure.
• CabriO Stanserhorn Enjoying the wind in one’s face and the perfect view. Learn more
• Mountain railways The journey to the top is an attraction in itself, be it onboard a cogwheel train, a cable car or the world’s steepest funicular. Learn more
• Hiking and Äscher cliff restaurant Nowhere else in Switzerland is the change from the hilly landscape of Central Switzerland to the craggy alpine scenery so abrupt or impressive as in the Alpstein area. Learn more
• Ebenalp and Wildkirchli Already Neanderthal men were here where today a cableway sweeps visitors up. Learn more
• Montreux Riviera The town of Montreux nestles in a sheltered Lake Geneva bay, surrounded by vineyards and against the breathtaking backdrop of snow-covered Alps. Learn more
• Bern Cathedral The Bern Münster Cathedral of St. Vincent is the most impressive late-Gothic building in the city. Learn more
• City breaks City breaks are a brief escape from everyday life – and our Swiss Boutique Towns are perfect for the occasion. Learn more
• Bern Not many cities have managed to retain their historic features quite as successfully as Bern, the capital of Switzerland. Learn more
• Dream route Airolo - Gletsch From Airolo, the historic pass road snakes around hairpin bends up to the Gotthard. Learn more
• Swiss Alps Jungfrau-Aletsch The Jungfrau-Aletsch Region was chosen as the first Alpine UNESCO World Natural Heritage Site in 2001. Learn more
• Glaciers Venture out onto eternal ice and explore our country’s many glaciers. Learn more
• Oberhofen Castle - Living Museum and Park The castle, which dates back to the early 13th century, houses a living museum. Learn more
• Lake Thun Lake Thun is especially popular amongst sailors and windsurfers who appreciate the prevailing light breeze. Learn more
• Swimming in the Rhine through the historic old town Thousands of people cool off by leaping into the refreshing water during the warmer months of the year. Learn more
• Basel Home to 40 museums, the city of culture for connoisseurs has the highest concentration of museums in the country. Learn more
• Nationalpark Bike-Marathon In four one-day stages you experience the unique countryside on the National Park bike marathon route. Learn more
• Swiss parcs The Swiss parks are not just great spots for rest and relaxation, but also play a key role in the preservation of natural habitats. Learn more
• Geneva With its humanitarian tradition and cosmopolitan flair, the European seat of the UNO and headquarters of the Red Cross is known as the «capital of peace». Learn more
• Jet d'Eau In Geneva harbour, known as “La Rade”, this water jet up to 140 metres high is a real eye-catcher. Learn more
• Appenzell The village of Appenzell and the Canton of Appenzell Innerrhoden are situated in a singularly beautiful landscape of rolling hills. Learn more
• Appenzeller® Cheese The country’s spiciest cheese has been made by hand in the same way for more than 700 years. Learn more
• Alpine Panorama Route The Alpine Panorama Route crosses the northern Alpine foreland with its many passes and gorges, tradition-rich culture, settlements and mountain farms. Learn more
• Hallwilersee Like the Baldeggersee lake a little further south, Lake Hallwil is located in the Seetal, a north-south valley that leads from the Lucerne hinterland to Lenzburg. Learn more
• Monte Generoso At the southern end of Lake Lugano is the 1,701 metre high Monte Generoso. Learn more
• Via Albula/Bernina Through moorland and Alpine pastures to the Berninapass. One highlight follows another. Learn more
• Autumn The forests reveal a wonderful palette of colours, leaves crunch underfoot and you can already imagine the wonderful seasonal dishes that await. Learn more
• Lavaux, Vineyard Terraces The natural, cultural and culinary highlights of this area are definitely well worth a visit. Learn more
• Jura Crest Trail The undisputed highlight of this tour across an extensive grazing area is Mont Tendre, the highest point in the Swiss Jura. Learn more
• Zug Zyt Tower, which offers a magnificent view of the Old Town, the Zug Mountain and Lake Zug, is the city's landmark. Learn more
• Zug Castle Museum With its many nooks and crannies, Zug Castle has been home to the museum of cultural history for the city and the Canton of Zug since 1983. Learn more
• Creux du Van – Natural Spectacle Impressive 160 meter high vertical rock faces surround a four kilometer long and over one kilometer wide valley basin. Learn more
• Val de Travers The Val de Tavers is characterised by the watch industry and extends from Lake Neuenburg across the Jura all the way to the French border. Learn more
• LAC Arte e Cultura The building by Ticino architect Ivano Gianola offers visitors art across 2500 square metres Learn more
• Lugano With Mediterranean flair, Lugano offers all the advantages of a world-class city, combined with the cachet of a small town. Learn more
• Art & culture Switzerland is brimming with cultural surprises. Learn more
• Fribourg / Freiburg Over 200 unique Gothic facades from the 15th century impart incomparable medieval charm to the Old Town. Learn more
• Cathedral of St. Nicholas Climb the 368 steps and you will be rewarded with an unforgettable view of the town of Fribourg. Learn more
• Val Calnègia It can only be reached on foot, but the reward in the form of a submerged creek, unusual buildings and spectacular scenery is well worth the effort. Learn more
• Rochers-de-Naye: mountain with a view No two worlds could contrast more than those at the beginning and the end of the thrilling train ride from lively, sophisticated Montreux to the austere summit of Rochers-de-Naye.
• Schwarzsee The vacation region around the Black Lake and in the Eastern Freiburg Pre-Alps (Voralpen) is well-known for its authenticity and its wild, romantic natural landscape. Learn more
• Zurich The cosmopolitan city by the water combines creative urban life with nature in all its glory. Learn more
• Zürich West In the last 10 years the industrial wasteland to the west of Zurich has grown into a new bright lights district. Learn more
• Patinoire du Flon Lausanne The ice rink in Flon is a great place for outdoor ice skating. Learn more
• Europe’s highest suspension bridge The suspension bridge stretches spectacularly from one rock face to the other. Learn more
• Hikes to suspension bridges Thrills over the abyss Learn more
• Freestyle Academy In Europe’s first Freestyle Indoor Base, jumps and tricks can now be practiced all year. Learn more
• rockresort From bed to board. Learn more
• Panorama view Sweeping views extend from part of Lake Lucerne as far as the Black Forest. Learn more
• Gstaad Gstaad attracts a charming mix of visitors. Learn more
• Gstaad Saanenland ... ... a highlight on the Grand Tour of Switzerland. Learn more
• Snow and piste report Daily updated information on 250 winter sports stations. Learn more
• Matterhorn – Symbol for Switzerland The Matterhorn and Switzerland are inseparably linked to each other. Learn more
• Zermatt The vacation destination is a car-free zone and has preserved its original character. Learn more
• Bernina Express Fresh mountain air and stunning views from the Albula and Bernina rail lines. Learn more
• Train, Bus, Boat – Grand Train Tour The way of travelling that is as exciting as it is relaxing. Learn more
• St. Gallen The compact metropolis of eastern Switzerland between Lake Constance and Appenzellerland with a charming, traffic-free old town. Learn more
• St. Gallen Abbey District In St. Gallen you'll find history at every turn. Learn more
• Saas-Fee 13 four thousand meter peaks surround the glacier village, which is located at an altitude of 1800 meters above sea level. Learn more
• Jungfraujoch On the Top of Europe: A visit to the Jungfraujoch puts a jewel in the crown of any visit to Switzerland. Learn more
• Crans-Montana Sun-drenched plateau high above the Rhone Valley. Learn more
• Albert Heim Hut The views of the Galenstock and the crystalline rock-climbing routes are stunning.
• Rigi Kaltbad Swiss Quality Hotel Enjoy the hospitality in an inspiring alpine setting. Learn more
• Highland hike from Rigi-Kaltbad to Urmiberg The highland tour from Kaltbad via the Scheidegg to Urmiberg can only be described as absolute top!

Video control

• Neuhausen am Rheinfall
• Unterwasser
• Brissago Island
• Gruyère Pays-d'Enhaut Regional Nature Park
• Wasserauen Ebenalp
• Aletsch Arena
• Monte Generoso and Valle di Muggio
• Albulatal / Bergün
• Lavaux, Vineyard Terraces
• Jura & Three-Lakes
• Fribourg / Freiburg
• Stoos – Fronalpstock

Jungfraujoch

• Crans-Montana
• Lucerne Lucerne
• Brienz Brienz
• Emmental Emmental
• Neuhausen am Rheinfall Neuhausen am Rheinfall
• Kandersteg Kandersteg
• Unterwasser Unterwasser
• Flims Flims
• Brissago Island Brissago Island
• Wildhaus Wildhaus
• Gruyère Pays-d'Enhaut Regional Nature Park Gruyère Pays-d'Enhaut Regional Nature Park
• Viamala Viamala
• Stans Stans
• Wasserauen Ebenalp Wasserauen Ebenalp
• Montreux Montreux
• Airolo Airolo
• Aletsch Arena Aletsch Arena
• Basel Basel
• Zernez Zernez
• Geneva Geneva
• Appenzell Appenzell
• Seengen Seengen
• Monte Generoso and Valle di Muggio Monte Generoso and Valle di Muggio
• Albulatal / Bergün Albulatal / Bergün
• Lavaux, Vineyard Terraces Lavaux, Vineyard Terraces
• Jura & Three-Lakes Jura & Three-Lakes
• Noiraigue Noiraigue
• Lugano Lugano
• Fribourg / Freiburg Fribourg / Freiburg
• S. Carlo S. Carlo
• Veytaux Veytaux
• Schwarzsee Schwarzsee
• Zurich Zurich
• Lausanne Lausanne
• Engelberg Engelberg
• Stoos – Fronalpstock Stoos – Fronalpstock
• Gstaad Gstaad
• Zermatt Zermatt
• Engadin Engadin
• St. Gallen St. Gallen
• Saas-Fee Saas-Fee
• Jungfraujoch Jungfraujoch
• Crans-Montana Crans-Montana
• Andermatt Andermatt
• Apr Lucerne
• Apr Emmental
• Apr Neuhausen am Rheinfall
• May Kandersteg
• May Unterwasser
• May Brissago Island
• Jun Wildhaus
• Jun Gruyère Pays-d'Enhaut Regional Nature Park
• Jun Viamala
• Jul Wasserauen Ebenalp
• Jul Montreux
• Aug Aletsch Arena
• Sep Appenzell
• Sep Seengen
• Sep Monte Generoso and Valle di Muggio
• Oct Albulatal / Bergün
• Oct Lavaux, Vineyard Terraces
• Oct Jura & Three-Lakes
• Nov Noiraigue
• Nov Fribourg / Freiburg
• Nov S. Carlo
• Dec Veytaux
• Dec Schwarzsee
• Dec Lausanne
• Jan Engelberg
• Jan Stoos – Fronalpstock
• Feb Zermatt
• Feb Engadin
• Feb St. Gallen
• Feb Saas-Fee
• Mar Jungfraujoch
• Mar Crans-Montana
• Mar Andermatt

List Inspiration Calendar

Something happens in a video. A bird's eye view of the beauty of Switzerland.

• Schloss Hallwyl

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The Matterhorn and Switzerland are inseparably linked to each other. The pyramid shaped colossus of a mountain, which is very difficult to climb, is said to be the most-photographed mountain in the world. The Klein-Matterhorn ("Little Matterhorn"), which can be reached via a funicular, lies adjacent to the Matterhorn.

The Rhine Falls

To stand high above Europe's largest waterfall, feeling the roar and vibration of the water over one's entire body - this can be experienced at the Rhine Falls near Schaffhausen. By ship one can reach castles, the Rhine Falls Basin and even the mighty rock in the midst of the waterfall.

On the Top of Europe: A visit to the Jungfraujoch puts a jewel in the crown of any visit to Switzerland.

Château de Chillon

Chillon Castle is located on a rock on the banks of Lake Geneva. The water castle is the most visited historic building in Switzerland. For nearly four centuries Chillon was the residence and profitable toll station of the Counts of Savoy.

Creux du Van

"Creux du Van", a natural rock arena of immense proportions, is located at the border of the cantons of Neuenburg and Vaud. Impressive 160 meter high vertical rock faces surround a four kilometer long and over one kilometer wide valley basin.

Aletsch - the Largest Alpine Glacier

Incredibly immense, incredibly beautiful: the Large Aletsch Glacier is the Alps' mightiest ice flow. And the most popular, for it is easily accessible and is ideally situated for extensive hikes, winter sports and special nature excursions.

Swiss Museum of Transportation

Switzerland’s most visited museum showcases the past, present and future of mobility with interactive and varied exhibits. In addition to the museum, unique attractions found nowhere else in Switzerland, such as the film theatre, planetarium, Swiss Chocolate Adventure and Media World, are just waiting to be discovered.

10,000 years ago, 100 billion cubic metres of rock thundered into the valley. Known as the Flims Rockslide, this event created the Ruinaulta, a canyon-like gorge in the Anterior Rhine Valley that can be reached on foot, over water, by train or by bike.

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Hotel Pilatus-Kulm, Kriens Seminar Winter Special

Price per person in double room valid: 19.04.2024 - 30.04.2024

Hotel Säntispark, Abtwil (Gaiserwald) Seminar day package special

Without overnight stay valid: 19.04.2024 - 31.12.2024

Oberalp Hike: Four Headwaters Trail

Price per person in double room valid: 19.04.2024 - 31.12.2024

Hotel Euler, Basel Meet 10, Pay 9 Seminar Special

Lecrans hotel & spa, crans-montana 3 for 2.

Price per double room valid: 19.04.2024 - 08.05.2024

Lucerne Wanderferien Waldstätterweg & Weg der Schweiz

Montreux cycling holidays: lakes route lake geneva - lucern, vaduz hike: via alpina eastern switzerland, boutique hotel beau-séjour & spa, champéry treat yourself to a relaxing break.

Price per double room valid: 19.04.2024 - 31.05.2024

Zurich Cycling holidays Swiss "Schoggi"-Tour

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Discover the most beautiful hikes now. Switzerland is all about active recovery in pristine nature.

Swiss mountain railways take visitors to magnificent views as well as delightful and relaxing stays.

Spring in the city

Goodbye to the long winter months – it’s time to welcome the spring. Now it’s time to recharge your batteries, catch the sun’s rays and enjoy the fresh air. Switzerland’s cities are also in full bloom, showcasing spring’s awakening.

City oases in bloom

It is not just nature that awakens in spring – Switzerland’s towns and cities also wake from their winter slumber. Parks and gardens transform the urban centres, invigorating them with life. Roses, tulips and daffodils make this time of year particularly stunning.

Wellness with a clear conscience

Sustainable wellness: As the days start getting shorter, the weather outside gets colder and snow starts to fall, many people are drawn to soothing wellness facilities. However, there is no denying that whirlpool baths, saunas and relaxation in quiet surroundings involve the consumption of a great deal of thermal energy. By taking many steps, both large and small, these Swiss flagship spas show just how important and effective commitment to green principles is for our environment.

Panorama trains delight with large windows, mountain and lake views and other scenic attractions.

• until 28 Apr Annual exhibition of the artists of Grisons Chur
• until 20 Apr Bscene – Das Basler Musikfestival Basel, 19.04. - 20.04.2024
• until 20 Apr Swiss Artists' Exchange 2024 Thun, 17.04. - 20.04.2024
• until 21 Apr OFFA – 46. Frühlings- und Trendmesse St. Gallen, 17.04. - 21.04.2024
• until 28 Apr Von Gerhard Richter bis Mary Heilmann Winterthur
• until 26 May Frederick Kiesler - Us, You, Me Zug
• 21 Apr 34th International Spring Snow Festival Samnaun, 21.04.2024
• 21 Apr Zurich Marathon Zurich, 21.04.2024

Switzerland Destination Management for Travel Agents

Unlike other online travel sites, we value working with travel agents and pay high commissions. We work on the basis of "agent of record" so that if your client elects to contact us directly, and you let us know this may happen, we recognize your commission.

Our website provides comprehensive coverage of Switzerland and our travel agents will provide you with quality and personal service you've come to expect from a Switzerland specialist. We understand how important a vacation is to your clients and want every detail to be perfect. Therefore we only recommend hotels and services that we know. Having offices in Switzerland and the United States gives us the competitive edge on "destination management" and "customer satisfaction".

Most of our content cannot be found in your GDS. With all our information you can tailor everything you need to meet your client's expectations. As we expand our coverage to other destinations in Europe we hope that our value to your agency will increase! If you are interested in working with us, please complete the short form and we will get back to you asap! Please note that Magic Switzerland does not send out brochures to Travel Agents. Our offer and all pertinent information can be found here on our web site.

Please contact us at or call us at 1-800 33 SWISS (79477) for more information.

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• Phone: 0848 700 700

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