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6 Best Training Programs And Courses For Tour Guides

Your tour guides are the face of your company. They’re the ones interacting with your guests on a day-to-day basis and making sure they’re having the best experience possible.

If you want to provide your guests with excellent service, you might want to consider investing in specialized tour guide training. There are a number of programs to choose from, from beginner courses that teach the basics of guiding to more advanced certifications that fully prepare a guide for every kind of tour.

The travel landscape is constantly changing, and keeping your guides up-to-date on the latest trends will help you better meet your guest’s expectations.

In this post, you’ll learn why investing in additional training for your tour guides is a good idea — plus six unique programs to consider.

Why should you invest in training for your tour guides?

What qualities should a tour guide have.

• 6 best training programs and courses for tour guides.

1.  TripSchool

• 2.  International Tour Management Institute

3.  Be a Better Guide

4.  international guide academy.

• 5.  EastguidesWest

6.  Good Tourism Institute

Tour guide training programs help guides hone in on a number of important skills, including their storytelling capabilities and how to solve problems on a tour. Courses on public speaking and group psychology can feel more confident during their tours. In turn, they’ll provide a better experience.

Courses that introduce guides to real-life scenarios and have them work their way through them can be especially useful for those who have never worked as a guide before.

In other words, these training programs specifically focus on developing the traits that make a “just OK” tour guide great.

Finally, additional training can also make your company more reputable. With a certification or two under their belt, your tour guides can make your company stand out from others in your area.

Remember that an excellent tour guide can leave a lasting impression on your guests and make them want to refer your company to their friends. A bad one can do just the opposite. Don’t you think that’s worth the investment?

An exceptional tour guide is an expert on their destination and the tours they’re leading. 

They’re  also charismatic  and know how to connect with guests. The best tour guides love being around people, have superior communication skills, and understand how to read a crowd.

Tour guides should also have great storytelling skills. They should be able to package information into interesting narratives that capture your guests’ attention.

Finally, a great tour guide is always enthusiastic about the experience they’re leading. They know how to get guests excited about your tours and make sure they’re enjoying themselves throughout the whole experience.

6 best training programs and courses for tour guides. 

Most training programs today are available online as well as in person. Whether you’re looking for destination-specific training or quick courses your guides can complete on the go, here are six of the best training programs available for tour guides.

TripSchool offers online courses as well as in-person destination training around the U.S. Co-founded by industry veterans Mitch Bach and Alan Armijo, the company is dedicated to helping both tour guides and operators offer travelers the best service possible.

Your guides can take several online courses with TripSchool, including:

• Local Tour Guide & Experience Certificate:  a complete tour guide training program
• Multi-Day Tour Director Certificate:  a program that’ll teach guides how to design memorable tour experiences
• Start Your Own Tour Business:  a step-by-step guide to starting a travel business
• Storytelling Mastery:  a program to help guides develop their storytelling skills
• Student Tour Mastery:  a guide to working with students specifically

TripSchool also offers in-person training specific to destinations like San Francisco and New Orleans. There are even experience-based programs like “New England Fall Foliage” and “Southwest National Parks” that are tailored to guides operating in those segments.

2.  International Tour Management Institute

The International Tour Management Institute (ITMI) is a well-known program that provides training from experienced leaders in the tourism industry. The tourism school focuses on hands-on, in-person training, although online courses are also available.

ITMI offers one- to two-week online self-study programs, where tour guides can learn the fundamentals of being a travel leader. There’s also a five-week online group training program that features 10 live classes for local guides.

The tour director coaching and certification program is five weeks long and includes four days of in-person field training. This program allows guides to practice their skills in real life and teaches them how to handle situations that may arise domestically and internationally.

All of the courses also include training in socially responsible and environmentally conscious tourism.

Veteran tour guide Kelsey Tonner started the Be a Better Guide project to connect tour and activity entrepreneurs all over the world.

His Online Tourism Academy features practical training programs for tour guides and operators alike. All courses can be completed online and are also available on mobile. They include:

• Create Unforgettable Tours:  A step-by-step program teaching guides or operators how to jumpstart their tour business.
• Scale Your Tour Business:  A program teaching operators how to grow their business.
• Entertain and Captivate:  Teaches tour guides how to use storytelling to captivate their guests.
• Inspire Your Staff:  A course dedicated to honing skills like customer service, public speaking, people skills, storytelling, and more.

The academy has a growing community of over 17,000 members from 40+ countries around the world.

The International Guide Academy started in 1973 with courses in Australia, Hong Kong, and London. In 1988, the academy began offering courses in the U.S. The company expanded to Mexico in 2007 and to Canada in 2010.

Local tour guides can participate in both online or in-person courses that teach leadership, research, and public speaking skills. The academy caps its class sizes at 22 students, which allows for more individual attention during and after the program.

The academy also lets tour operators design custom curriculums that meet their company’s specific needs.

5.  EastguidesWest

East guides West offers training and consulting for tour operators and tour guides in unknown, underrated, and under-valued destinations around the world. The program also connects local tour companies and guides to larger, more well-known Western tour operators.

Tour guide training ranges from starter courses touching on everything you need to know to become a guide to more immersive multi-day, in-person programs. Several online courses are also available, including one on tour problem solving and another about keeping guests healthy.

The Good Tourism Institute places an emphasis on sustainable tourism, the goal being to make the tourism industry a better place for businesses and travelers alike.

The company is working on an online course that teaches how to offer unique experiences that benefit your local community. The course will focus on the latest trends in modern-day tourism, strategy development, office management, communication, and online marketing.

If you’re looking for a way to make your company stand out from others in your area, investing in extra tour guide training is the way to go. Each company on this list offers a variety of different training programs that can help your guides offer the best service possible.

Writer Carla Vianna

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5 Tour Guide Training Programs to Upgrade Your Tour Guide Skills

Becoming a skilled tour guide requires more than just an extensive knowledge of historical facts and landmarks. It demands the ability to engage, educate, and connect with diverse groups of travelers. 

To truly excel in this dynamic profession, consider enrolling in tour guide training programs that offer specialized expertise and a comprehensive skill set. Here, we present five outstanding programs that can help you elevate your tour guide skills to the next level.

5 Tour Guide Programs to Upgrade Skills

Tour guides play a pivotal role in enhancing the travel experience for tourists by providing insightful information, historical context, and local expertise. In an ever-evolving industry, staying up-to-date with the latest trends, technologies, and cultural knowledge is crucial. 

Whether you’re a seasoned tour guide looking to refresh your skills or just starting in this exciting profession, there are several programs and courses available to help you upgrade your skills. 

1. TripSchool

TripSchool stands out as a premier training program for aspiring tour guides. With a focus on practical skills, this program offers immersive workshops, online courses, and real-world scenarios to enhance your guiding abilities. Whether you’re looking to improve your storytelling techniques, crowd management skills, or itinerary planning, TripSchool provides personalized training that caters to various aspects of tour guiding.

2. International Tour Management Institute (ITMI)

ITMI is globally recognized for its rigorous tour guide training curriculum. This institute offers a comprehensive program that covers everything from destination knowledge and cultural sensitivity to customer service and logistics management. With experienced instructors and a network of alumni, ITMI provides a supportive environment for honing your tour guiding skills.

3. International Guide Academy (IGA)

For those seeking a flexible approach to learning, the International Guide Academy offers online courses that can be tailored to your schedule. IGA’s curriculum covers a wide range of topics, including public speaking, group dynamics, and interpretation techniques. By completing their certification, you can demonstrate your commitment to professionalism and excellence in tour guiding.

4. EastguidesWest

EastguidesWest offers a unique perspective on tour guiding by focusing on cross-cultural interactions. If you’re interested in guiding countries with diverse cultural backgrounds, this program equips you with the necessary skills to bridge communication gaps and foster meaningful connections. Through experiential learning and cultural immersion, EastguidesWest prepares you to be an effective guide in diverse settings.

Be a Better Guide

As the name suggests, Be a Better Guide provides a platform for continuous improvement in the tour guiding field. This program offers a variety of resources, including video tutorials, e-books, and webinars, all designed to enhance your guiding skills. Whether you’re a novice or an experienced guide, Be a Better Guide offers valuable insights to refine your storytelling, customer engagement, and leadership abilities.

Why Should You Consider Investing in Training for Your Tour Guides?

Investing in training for your tour guides can yield numerous benefits that can significantly enhance the quality of your tours and the overall success of your tour business. 

Here are some compelling reasons to consider investing in training for your tour guides:

Enhanced Customer Experience

Well-trained tour guides can provide a more informative, engaging, and entertaining experience for your customers. They can effectively communicate the historical, cultural, and contextual information about the destinations, making the tour more valuable and memorable for participants.

Positive Reviews & Word-of-Mouth

Satisfied customers are more likely to leave positive reviews and recommend your tours to others. This positive feedback can greatly influence potential customers when they’re considering booking a tour, leading to increased bookings and revenue.

Differentiation from Competitors

In a competitive market, well-trained tour guides can set your business apart from others. Exceptional guides who can offer unique insights and personalized experiences can attract customers who are seeking something beyond the typical tourist experience.

Increased Customer Satisfaction

Knowledgeable and skilled guides can address customer questions and concerns effectively, ensuring a smoother and more enjoyable experience for participants. This can lead to higher levels of customer satisfaction and repeat business.

Credibility & Trust

A highly trained tour guide instills confidence and trust in customers, as they perceive the guide as a credible source of information. This trust can lead to a more immersive and enjoyable experience for participants.

Risk Mitigation

Guides who are trained in safety protocols, emergency procedures, and responsible tourism practices can help minimize risks during tours. They can handle unexpected situations more effectively, ensuring the safety and well-being of participants.

Flexibility & Adaptability

Well-trained guides are better equipped to adapt to changing circumstances, such as weather conditions or unexpected closures. They can modify the tour itinerary or content on the fly to ensure a seamless experience for customers.

Increased Sales & Upselling

Knowledgeable guides can effectively promote add-ons, merchandise, or future tours, leading to increased sales and revenue for your business.

Professionalism & Image

Invested training demonstrates your commitment to professionalism and high standards in your tour operations. This can positively impact your business’s reputation and brand image.

Employee Satisfaction & Retention

Providing training opportunities for your guides can boost their job satisfaction and motivation. When employees feel valued and equipped with new skills, they are more likely to stay with your company and contribute positively to its growth.

Adapting to New Trends

Tour guiding is an evolving field with changing trends, technologies, and customer expectations. Regular training can keep your guides updated on the latest developments, ensuring your tours remain relevant and appealing.

Compliance with Regulations

Depending on your location and the nature of your tours, there might be legal or regulatory requirements for tour guides. Proper training can ensure that your guides are well-informed about these regulations and can operate within legal boundaries.

Key Takeaways

In the dynamic world of tour guiding, continuous skill enhancement is essential to stand out and provide exceptional experiences. Investing in tour guide training programs can significantly upgrade your skills and capabilities. 

By gaining in-depth knowledge, improving communication, honing your storytelling abilities, and staying updated with industry trends, you can elevate the quality of your tours. Ultimately, the effort you put into upgrading your tour guide skills will not only enrich your professional journey but also create more memorable and valuable experiences for the travelers you guide.

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Handbook for Tour Guides

Related Papers

Dr. Nimit Chowdhary

Yalcin Arslanturk

The main objective of this paper is to ignite a discussion on the challenges in tour guide training dilemmas as well as reviewing the tour guide training paradigm with specific reference to Turkey. Also named as interpreters, cultural representatives, cultural brokers, pathfinders and mediators from different perspectives, tour guides have their righteous position in nearly all tourism systems. Turkey, a country boasting about rich cultural heritage, is technically faced with a three-fold tour guide education structure, which is practised at (1) two-year associate’s degree programs, (2) undergraduate programs and (3) certificate programs, offered by the National Union of Tourist Guides’ Chambers. At the end of each program, participants are entitled to be a licensed tour guide, which sparks a fierce debate on who holds the authority. What’s more, notwithstanding the fact that tour guiding is offered at tertiary education level, which is governed by the Higher Education Council, National Union of Tourist Guides’ Chamber, a trade association, at the legal level assumes the responsibility on legislation procedures ranging from tour guiding regulations to curriculum design, where the conflict gets deeper and deeper. Touching on some global tour guiding education systems, this paper sets out to shed some light on the challenges and issues on tour guiding with specific reference to Turkey and seeks an answer to the question of whether an internationally-adopted curriculum framework is feasible.

Intrigued by the difference in enrolment for tour guide training programme this paper tries to identify concerns that are important to trainee tour guides from northern and eastern regions. Paper is based on response from a sample of trainees who attended RLGTP programme. Study identified 6 broad factors of concerns to individuals who are considering becoming tour guides and 16 variables with significant difference.

International Journal of Hospitality and Tourism Systems

It is important to understand that tour guides play an important role in a tourist experience at a destination. As a frontline line service provider they leave a lasting impression. Since tourism has multiple stake holders, each have different expectations from tour guide. Accordingly at different places and times, different roles have been envisaged for tour guides. This paper is a review of literature scanning the importance of tour guides; roles that different stakeholders and researchers have outlined for guides; the challenges they face; and, the debate on building competence of these guides. This paper evaluates different opinions to understand what guides should be expected to do. There is very little reference to researches that analyse challenges that tour guides face. Paper also tries to assimilate research references to challenges to tour-guiding. Last section reviews research related to approaches to guide competence building.

Turystyka Kulturowa

Armin Mikos von Rohrscheidt

Taking into account changing demand, the author of the article starts with classifying types of guiding services and makes reference to specialist literature related to conventional guiding (part 1), and then proceeds to describe a few novel methods of providing such services in urban areas. Options on offer in various European cities are used as examples of mixed types of guiding services: “driving guide”, “guide and shopping adviser” and “guide-lecturer”. In each case the description includes guide’s duties and requirements which must be met by those providing such services. The author also points to the possible use of each type in options on offer for specific groups of travellers. The third part contains a detailed description of the guide’s role in dramatized tours, and his or her possible contribution to “questing”, an increasingly popular form of tours taken by visitors on their own.

Tourism Management

Nishimwe Dedan

Tour guides are one of the key front-line players in the tourism industry. Through their knowledge and interpretation of a destination's attractions and culture, and their communication and service skills, they have the ability to transform the tourists’ visit from a tour into an experience. The role and duties may not be that glamorous as the profession, in many countries, lacks a well-defined career path and their incomes are reliant on a variety of income sources. Service professionalism has become an important issue as destinations compete for tourists in a very competitive environment, especially in Asia as it reels from the effects of the 1997 Asian financial crisis. This study examines the nature of tour guiding in Hong Kong, assessing the existing level of professional service standards, and identifying issues and challenges facing the profession in the 21st century. Tour guiding issues were identified through an extensive series of in-depth and focus group interviews. Based on the findings, a set of recommendations was formulated. A key recommendation includes the establishment of a monitoring system to ensure high standards of service performance by the tour guides. It is recognised that the experiences faced by the Hong Kong tour guides are unlikely to be unique and there may be some issues and problems raised that are common to the guiding profession in most other countries. However, very few studies about the professional status and issues faced by the tour guiding profession have been reported in the English-based literature and this study would represent one of the first attempts to do so. In sharing the Hong Kong experience, there will be some lessons to be learnt for those in other countries, especially as the profession continues its efforts to improve the status and service professionalism of tour guiding throughout the world.

Mitja Gorenak , Irena Gorenak

The following article examines different educa-tional systems for tour guides in Slovenia as well as abroad. Based on the survey carried out among tour guides and tours managers in Slovenia their opinion on the usefulness of knowledge gained in the process, their viewpoint on the current form of education and the level of difficulty of obtain-ing a license for a tour guide or tour manager was investigated. In addition, their viewpoint on pro-posed new contents and forms of education was examined. Finally, a two-way system of educa-tion for tour guides, i.e. professional tour guides and part-time tour guides and tour managers, was proposed.

Jalal Jazayeri

Progesterone receptor membrane component 1 (PGRMC1) is often elevated in cancers, and exists in alternative states of phosphorylation. A motif centered on PGRMC1 Y180 was evolutionarily acquired concurrently with the embryological gastrulation organizer that orchestrates vertebrate tissue differentiation. Here, we show that mutagenic manipulation of PGRMC1 phosphorylation alters cell metabolism, genomic stability, and CpG methylation. Each of several mutants elicited distinct patterns of genomic CpG methylation. Mutation of S57A/Y180/S181A led to increased net hypermethylation, reminiscent of embryonic stem cells. Pathways enrichment analysis suggested modulation of processes related to animal cell differentiation status and tissue identity, as well as cell cycle control and ATM/ATR DNA damage repair regulation. We detected different genomic mutation rates in culture. A companion manuscript shows that these cell states dramatically affect protein abundances, cell and mitochondrial m...

Annals of Environmental Science

peter swarzenski

Fecal indicator bacteria (FIB) indicative of fecal contamination in urban streams and recreational ocean beaches in Santa Barbara, California often exceed recreational water-quality standards. During low flow, FIB and human-specific Bacteroides concentrations in urban streams were associated with point discharges. FIB concentrations varied three-fold during diurnal sampling as a result of small variations in these discharges. During stormflow, FIB concentrations were higher than during low flow and varied over three orders of ...

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Since 1976 our Alumni have been traveling the world, impacting thousands of lives in profound and unexpected ways.

Most would say that they wish they had discovered ITMI sooner, as doing became life changing!

RELEVANT: Our training is the most comprehensive certification on the market. Our curriculum is relevant to current tourism trends and up to speed in what is happening in the industry, and across the globe.

ACCESSIBLE: Our courses are taught entirely online and at your own pace to ensure maximum retention and ease of accessibility.

TRUSTED: With over 50 years of experience, ITMI is highly regarded and recognized in both the domestic and international markets by Tour Operators, DMCs, and Vendors. Many will only hire those with an ITMI Certification.

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How do i train to become a tour guide, how do i train to become a qualified and approved tourist guide.

There are a number of education establishments holding training courses for Regional and National Tour Guides. Most of these courses take place from late autumn until spring. It is very important that you check accreditation before you enrol l. You need to ensure the chosen course is awarded with a QQI level 6 Special Purpose award. 

Below is a list of institutions who run the tour guide training course, however this list may not be complete and is subject to change.

• Dublinia National Tourist Guide Training course  
• GRTB - Galway Roscommon Education and Training Board  Local Guiding courses in Galway City, Rossmuck and Gort, National Guiding in Galway city.
• Kerry Educational Training Centre ETB  Natonal Guiding course in Tralee, Local Guiding in Killarney
• Coláiste Dhúlaigh College of Further Education (CDCFE)  National Guiding Course
• Kildare and Wicklow Educational and Training Board  National Guding in Nass., Wicklow tbc
• Limerick Clare ETB Training Centre   Currently two courses are delivered by VTOS and LIT. 
• ATU Donegal (Killybegs Campus)  Regional Tourist Guiding Course
• ATU Donegal (Killybegs Campus)  National Tourist Guiding Course
• Stillorgan College  Local Guiding course
• Liberties College  National Guiding course
• Cork ETB  National Guiding course
• Thurles ETB National Tour Guiding Traineeship
• Portobello Institute National Tour Guide Course Dublin

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Open a new message and then select Signature > Signatures .

In the Select signature to edit box, choose the signature you want to add a logo or image to.

To resize your image, right-click the image, then choose Picture . Select the Size tab and use the options to resize your image. To keep the image proportions, make sure to keep the Lock aspect ratio checkbox checked.

When you're done, select OK , then select OK again to save the changes to your signature.

Insert a signature manually

If you don't choose to insert a signature for all new messages or replies and forwards, you can still insert a signature manually.

In your email message, on the Message tab, select Signature .

Choose your signature from the fly-out menu that appears. If you have more than one signature, you can select any of the signatures you've created.

See how it's done

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Note:  Outlook on the web is the web version of Outlook for business users with a work or school account.

Automatically add a signature to a message

You can create an email signature that you can add automatically to all outgoing messages or add manually to specific ones.

Select Settings   at the top of the page.

Select Mail >  Compose and reply .

Under Email signature , type your signature and use the available formatting options to change its appearance.

Select the default signature for new messages and replies.

Manually add your signature to a new message

If you've created a signature but didn't choose to automatically add it to all outgoing messages, you can add it later when you write an email message.

In a new message or reply, type your message.

If you created multiple signatures, choose the signature you want to use for your new message or reply.

When your email message is ready, choose Send .

Note:  Outlook.com is the web version of Outlook for users signing in with a personal Microsoft account such as an Outlook.com or Hotmail.com account.

Related articles

Create and add an email signature in Outlook for Mac

Create an email signature from a template

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