business leisure travel and mice

BLTM is an exclusive B2B travel mart focussed on Business+Leisure Travel and MICE. BLTM provides destination sellers and travel service providers the ultimate business platform to meet hundreds of corporate buyers along with many qualified meeting planners and incentive travel planners who are hosted from other major Indian cities. Network at BLTM and build long-term business relations.

To register for this event please visit the following URL: https://bltm.co.in/ →

BLTM 2024 is an exclusive two-day B2B travel mart focussed on Business+Leisure Travel and MICE. The event is a closed-doors trade show with all 3 days reserved for business visitors, at Yashobhoomi, India International Convention & Expo Centre (IICC), with the advantage of hosted buyers specifically chosen from Business and MICE travel segments.

BLTM provides destination sellers and travel service providers the ultimate business platform to meet hundreds of corporate buyers along with many qualified meeting planners and incentive travel planners who’re hosted from other major Indian cities. Network at BLTM and build long-term business relations.

Some BLTM stats

BLTM opens doors to India’s 6.5 million outbound business and MICE tourists, as well as the fastest growing business travel market in the world.

• 600+ Exhibitors
• 400+ Hosted Buyers
• 20 Countries
• 1,200+ Pre-scheduled Meetings
• 10,000+ Trade Buyers

Why BLTM 2024?

Selling Business, Leisure and MICE Travel in India can be complex. BLTM identify high-value target buyers and decision makers with real buying power. We help you meet your target audience face-to-face in the span of two days, to make valuable new contacts and strengthen existing relationships. You, your customers, your peers and the media, all under one roof in a world-class setting – that’s what a business show is all about!

India is the third-largest business travel market in the APAC region, according to Redefining Corporate Travel Management, a report by FCM Travel Solutions and KPMG. Corporate and MICE travel segments continue to be one of the fastest-growing in the world.

95% of corporate travellers today either opt for or would want to combine in their trip a Leisure destination or activity, according to a report titled Unpacking Bleisure Traveller Trends. According to another study by Booking.com, nearly half of the business travellers (49 percent) have extended their business trip to a different destination, for leisure. The same study points out that Indians rank second amongst ‘Bleisure’ travellers across 31 countries.

That is the reason why BLTM is a unique platform for Business as well as Leisure destinations, to market to the fastest growing Corporate and MICE travel segments in India.

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BLTM – India’s leading trade show on Business + Leisure Travel and MICE – is back. And how!

BLTM Delhi commenced at the Leela Ambience Convention Centre, Shahdara.

Delhi –   BLTM, India’s leading trade show on Business + Leisure Travel and MICE, opened today at the capital city. The 2-day show is staging post-pandemic rebound of the business, leisure and MICE travel segment, with over 100+ exhibitors from 4 countries and 13+ Indian states and UTs.

Catering to the huge post-pandemic opportunity that India presents, the show is offering you unprecedented access to the cream of buyers from the North Indian market, and the advantage of hosted buyers, specifically chosen from Business+Leisure and MICE travel segments.

275+ hosted buyers will be present at the show, specifically chosen from Business+Leisure and MICE travel segments from all over India. 1500+ trade buyers are expected to visit the show.

The show is ramping up the industry with its exquisite showcase of unique destinations like St. Petersburg , Singapore, Moscow, and of India Tourism and some of the leading Indian States, hotels, resorts, tour operators, DMCs, etc., in a 5-star setting of the show, in the heart of D elhi at the Leela Ambience Convention Hotel , where participants get to engage in fruitful meetings in an intimate setting.

As global travel resumes, most destinations are betting on a quicker revival of MICE and bleisure tourism in the year 2022; and It is noteworthy that according to surveys, India’s Outbound MICE tourism market is expected to reach USD 9 billion by 2025.

According to reports, the India Business Travel Market  is anticipated to reach a value of US$ 55.2 Billion by 2027, exhibiting a CAGR of 8.1% during 2022-2027, owing mostly to globalisation of business operations. Additionally, the increasing trend for bleisure travel, the development of meetings, incentives, conferences, and events (MICE) segment, rapid digitization, the rising partnership between businesses and airlines, continuous improvements in the airline, hospitality and tourism industries are also positively influencing the market across India.

BLTM opens doors to India’s 6.5 million outbound business and MICE tourists, as well as the fastest growing business travel market in the world.

St. Petersburg, Russia is the Feature Destination of the show; while Singapore is the Feature Country. Goa, Odisha and Gujarat are displaying their best as Partner States, and Uttarakhand and Himachal Pradesh are participating as Feature States. Private sector participants from all over India, from many states are also present at the show.

The show also has private exhibitors from several Indian states like Andaman & Nicobar, Delhi, Haryana, Karnataka, Kerala, Maharashtra, Rajasthan, Uttar Pradesh and West Bengal, comprising travel agents, tour operators, hospitality chains, DMCs, attractions etc. Most of the states are participating with delegations of tour operators and hoteliers; a clear appreciation of the unabated spirit of business, leisure and MICE travellers of India, who kept visiting these destinations throughout the pandemic, as they remained open with necessary precautions in place.

India Tourism too has a key presence at the show, showcasing all their campaigns and programmes such as ‘Azaadi Ka Amrit Mahotsav’ , ‘Dekho Apna Desh’ , ‘ Ek Bharat Shreshtha Bharat’ .

The inauguration took place in the august presence of Ms. Kuzenskaya Julia , Deputy Chairman – Committee for Tourism Development of St.Petersburg, Mr. Raymond Lim , Area Director India (New Delhi office) – International Group, Singapore, Mr. Arun Srivastava , Deputy Director General – Ministry of Tourism, Govt. of India, Mr. Subhash Goyal, Former Secretary, Federation of Associations in Indian Tourism & Hospitality (FAITH) & Former President of IATO, Ms. Jyoti Mayal, President, Travel Agents Association of India (TAAI), consuls and ambassadors of participating and non-participating countries including Sri Lanka, Cuba, Greece, Vietnam, etc., and several senior tourism officials from Indian States and heads of travel trade associations, along with other dignitaries from the industry.

The show is reserved for travel trade visitors for both days i.e. 10th & 11th September, from 10 am to 6 pm. The travel trade fraternity was present in large numbers at the inauguration, with new as well as existing travel trade players, and huge footfall from the travel industry is expected on the show dates.

BLTM will be followed next week by OTM – the leading travel trade show in Asia-Pacific – being organised on 13th, 14th & 15th September 2022, at the Jio World Convention Centre, Mumbai. OTM promises to be of the highest standard of travel shows ever seen in India.

Highlighting the growth of the MICE industry Ms. Jyoti Mayal , President, Travel Agents Association of India (TAAI) said, “We have rebounded, restructured, resurrected, and moved beyond crisis that hit us 3 years back. Every aspect of tourism is important and India has witnessed the largest surge. It is predicted that the tourism will see a 5.8% growth year on year though the country will grow at the rate of 2.7%. We also will be witnessing 126 million more employment in the next decade. MICE sector in India has been pegged at INR 25,000 crores, with growth of 8%. Commitment with proper and effective collaborations between the government and private stakeholders to have well defined policies, support, funds and skilled manpower will make both business and MICE a success story. We are thankful to the organizers of BLTM for providing us with the platform to define a roadmap to this industry.”

Emphasizing on strengthening Indo – Soviet relationship Mr . Subhash Goyal, Former Secretary, Federation of Associations in Indian Tourism & Hospitality (FAITH) & Former President of IATO said, “Outbound tourism from India in 2019 was about 25 million and the domestic tourism within India, people who travel by air was about 300 million. India has immense potential and Indians are one of the largest spenders.  Today there is waiting list for UK, USA, and other countries for 6 months or a year which is the opportunity for Russia and India to strengthen Indo-Soviet relationship. I am delighted to use BLTM as a platform to share my views that if Russia does these 3 things, then in next 2 years more than a million tourists from India will travel to Russia Provide e-Visa facility, Rupee – Ruble direct exchange & Build an air bridge – Russian carriers to be listed for India”

“BLTM has always proved to be beneficial and crucial for the Bleisure and MICE travel industry and Delhi being the national capital, is but the obvious choice for us to organise this show in, year after year. During this post-pandemic phase, when the Bleisure and MICE market is skyrocketing, a show like BLTM is the absolute need of the hour to keep up the momentum and provide the boost that the industry calls for.”, said Sanjiv Agarwal, Chairman & CEO, Fairfest Media Ltd., the organisers of BLTM. “BLTM, which is India’s leading trade show on Business + Leisure Travel and MICE, has received exceptional support from the travel industry at large and our association partners who have been instrumental in the revival of travel and tourism.” he added.

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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RDA TOURISM

Embarking on business travel involves meticulous planning and strategic execution. In this comprehensive guide, we delve into the intricacies of MICE Travel , providing Business Travel Managers with essential insights to ensure smooth and successful corporate journeys.

What is MICE Travel?

MICE, an acronym for Meetings, Incentives, Conferences, and Exhibitions, is a specialized niche in the travel industry. This section unveils the multifaceted nature of MICE travel and its significance for business professionals.

Meetings: This includes business meetings, conferences, and seminars where people gather to discuss specific topics, share information, and make decisions.

Incentives: Incentive travel involves offering rewards, such as trips or experiences, to employees or business partners to motivate or reward them for achieving specific goals or milestones.

Conferences: Similar to meetings, conferences are larger gatherings focused on specific topics, often with multiple sessions, speakers, and participants. They are usually more formal and structured.

Exhibitions/Events: This involves organizing and attending trade shows, exhibitions, and other events where businesses showcase their products and services, and participants can network and learn about industry trends.

Challenges of MICE Travel

MICE (Meetings, Incentives, Conferences, and Exhibitions/Events) travel comes with challenges that organizers and participants may encounter. Some common challenges include:

Logistics and Coordination:

Organizing large-scale events involves coordinating various logistical aspects such as venue selection, accommodation, transportation, catering, and technology support. Ensuring seamless coordination among different service providers can be a complex task.

Budgetary Constraints:

MICE events often require substantial financial investments. Managing and adhering to budgets can be challenging, especially when unexpected costs arise during the planning and execution phases.

Technology Issues:

Reliance on technology for presentations, communication, and event management introduces the risk of technical glitches, connectivity issues, or equipment failures. This can disrupt the flow of events and negatively impact the participant experience.

Visa and Travel Regulations:

Participants from different countries may face challenges with visa requirements and travel regulations. Navigating these issues and ensuring all attendees can travel to the event destination can be a logistical hurdle.

Security Concerns:

Safety and security are paramount in event planning. Addressing concerns related to the safety of participants, protecting sensitive information, and preparing for emergencies requires thorough planning and risk management.

Environmental Sustainability:

With increasing awareness of environmental issues, there is a growing expectation for events to be environmentally sustainable. Balancing the need for travel with eco-friendly practices and minimizing the ecological impact of large gatherings can be challenging.

Cultural Sensitivity:

Events often involve participants from diverse cultural backgrounds. Understanding and respecting cultural differences is crucial to creating an inclusive and comfortable environment for all attendees.

Market Saturation:

Popular MICE destinations may face market saturation issues, leading to increased competition for venues, accommodations, and other services. This can drive up costs and limit event planners’ options.

Changing Trends and Technologies:

Maintaining evolving trends in the MICE industry, such as new technologies, innovative event formats, and changing participant expectations, requires adaptability and continuous learning.

Post-Event Evaluation:

Evaluating the effectiveness of MICE events necessitates conducting post-event assessments. The process involves collecting feedback, analyzing data, and gauging the event’s influence on business goals. While challenging, this evaluation is crucial for ongoing enhancements and refining future event planning strategies.

Ideal Solutions for Successful MICE Travel

Integrated event management platforms:.

Employing comprehensive event management platforms streamlines the planning process. These tools often centralize registration, communication, and logistics tasks, providing a cohesive and efficient solution for MICE travel organizers.

Strategic Budget Planning:

Implementing strategic budget planning involves a meticulous approach to financial management. Event planners can optimize budgets for MICE travel by forecasting expenses accurately, identifying cost-saving opportunities, and allocating resources efficiently.

Global Collaboration Tools:

Utilizing collaboration tools with global reach facilitates seamless communication and coordination among stakeholders across different locations. Virtual meeting platforms, project management tools, and collaborative software enhance efficiency and overcome geographical barriers in MICE travel planning.

Technological Innovation:

Embracing technological innovations enhances the overall MICE travel experience. Incorporating virtual and augmented reality, interactive apps, and cutting-edge presentation tools can elevate engagement levels and keep events at the forefront of technological advancements.

Comprehensive Risk Management:

Implementing a robust risk management strategy involves identifying potential challenges and developing mitigation plans. This includes considering factors such as health and safety protocols, crisis response plans, and contingency measures to ensure the smooth execution of MICE events.

Sustainable Event Practices:

Emphasizing sustainable event practices aligns with growing environmental consciousness. This involves reducing the carbon footprint of events, minimizing waste, and choosing eco-friendly options for venues, accommodations, and other event-related services.

Data-Driven Insights:

Leveraging data-driven insights involves using analytics tools to gather and analyze relevant data from MICE events. This information can inform decision-making, highlight success areas, and identify improvement opportunities, contributing to the overall success of future events.

How does RDA TOURISM Optimize MICE Travel Experiences?

RDA TOURISM optimizes MICE (Meetings, Incentives, Conferences, and Exhibitions) travel experiences by offering tailored packages that cater to the specific needs of business travellers. The organization integrates technology for streamlined registration processes and real-time event updates, facilitates networking opportunities, and provides comprehensive logistical support, including transportation coordination and on-site assistance. Incorporating local cultural experiences and sustainability initiatives enhances the trip, while feedback mechanisms ensure continuous improvement. Collaborating with local businesses provides access to high-quality services, contributing to a seamless and enriching MICE travel experience.

MICE travel encompasses specific events and activities beyond typical business trips, emphasizing collective experiences and strategic objectives.

Success lies in personalization and aligning incentives with individual preferences, fostering a positive and memorable experience for participants.

Absolutely. Networking is a cornerstone of conference success, offering opportunities for collaboration, partnership, and industry insights.

Successful exhibitions prioritize engaging experiences, effective communication, and strategic booth placement to attract and retain visitors.

Logistics are crucial for seamless MICE travel, encompassing transportation, venue coordination, and accommodation to ensure a smooth event.

Consider location, amenities, and business-friendly facilities when selecting accommodations, ensuring the comfort and convenience of your business travelers.

Follow up for a more exclusive experience.

The expert team of RDATourism will contact you shortly to answer all your questions. Please complete the form below; we will gladly assist you!

BLTM 2023 showcases top destinations for Bleisure and MICE Travel

Delhi, 29th September 2023: BLTM kicked off today in the capital city. BLTM has gathered the best of Bleisure (Business+Leisure), and MICE (Meetings, Incentives, Conferences, and Exhibitions) under one roof, at the Leela Ambience Convention Centre, Delhi. With over 200 domestic and international exhibitors from India, Asia, Europe, and other global destinations, the event solidifies its status as the leading platform in the industry for Corporate and Business travel and MICE .

The event, which brings together the best of Bleisure (Business+Leisure) and MICE (Meetings, Incentives, Conferences, and Exhibitions), is being held at the Leela Ambience Convention Centre.

The grand inaugural ceremony was attended by several key dignitaries, including Mr. Evgeny Kozlov, First Deputy Head of the Office of the Mayor and the Government of Moscow, and Chairman of the Moscow City Tourism Committee. Other notable figures in attendance included Mr. Sergey Ivanov, Chairman of the State Committee on Tourism of Tatarstan, and Mr. Sergei Azarenkov, CEO of the St. Petersburg Convention Bureau. Representatives from various tourism boards and associations were also present.

Speaking about the outbound tourism market, Mr. Gajesh Girdhar, Chairman of the Network of Indian MICE Agents (NIMA), highlighted the surging growth of India’s outbound tourism market. He stated that India’s outbound tourism market is expected to reach US$ 15,163.4 Million in 2023 and is driven by the enthusiasm of Indians, especially millennials, to explore international destinations. The MICE tourism sector in India is also booming, thanks to government support and infrastructure development for global events. Mr. Girdhar expressed optimism that India’s outbound MICE market will reach pre-COVID levels by 2024 and emphasized the importance of events like BLTM in attracting international interest.

BLTM has attracted a large international delegation, further enhancing its global appeal. Renowned partners such as the Moscow City Tourism Committee, Singapore Tourism Board, Sri Lanka Convention Bureau, and the Ministry of Tourism – Govt. of India are among the exhibitors. Additionally, state tourism boards and co-exhibitors from destinations like Goa, Gujarat, Himachal Pradesh, Jharkhand, Meghalaya, and Telangana are also participating in the event.

Mr. Evgeny Kozlov, Chairman of Moscow City Tourism Committee, highlighted the growth of Indian business tourists in Moscow and mentioned the joint launch of the Moscow MICE Ambassadors program by the Moscow City Tourism Committee and NIMA. The program aims to further strengthen the ties between Moscow and Indian business travelers. BLTM 2023

BLTM focuses on bringing together key players in the travel trade in a B2B setting, underscoring its commitment to Business + Leisure Travel and MICE. The event provides a unique opportunity for networking and establishing connections with industry leaders. Exhibitors at BLTM include prominent names like Air Seychelles, Akbar Travels, Cordelia Cruises, Kamay Hospitality, and Radisson Hotel Group.

The event is hosting over 250 carefully selected Hosted Buyers from the Business+Leisure and MICE travel segments across India. Additionally, over 3,000 qualified trade buyers from the Delhi & NCR region are expected to attend. The show also caters to the wedding planning industry, with over 60 top Wedding Planners in attendance.

BLTM features the BLTM Forum, which includes destination presentations and panel discussions. The first day of the event included a panel discussion on Incentive Travel facilitated by SITE – India, as well as a Destination Presentation by Discover Moscow. There were panel discussions on MICE and Business Travel strategies, and the day concluded with an exclusive MICE Awards ceremony hosted by Discover Moscow.

The second day of the event will feature a MICE Workshop organized by NIMA, a panel discussion on Delivering exceptional Destination Weddings through Partnerships, and the BLTM Valedictory Session and Awards. The day will also include the Responsible Tourism Awards by ICRT.

BLTM is exclusively dedicated to travel trade visitors and will be open on September 29th and 30th from 10 am to 6 pm. Sanjiv Agarwal, Chairman & CEO of Fairfest Media Ltd, the organizers of BLTM, expresse

BLTM is exclusively dedicated to travel trade visitors on both days, i.e., September 29th and 30th, from 10 am to 6 pm.

“BLTM is the only show of its kind for the Bleisure and MICE travel sectors. As the national capital, Delhi naturally stands out as our preferred choice for hosting this event year after year. The venue Leela Ambience Convention Centre has one of the largest infrastructures within a a 5 Star hotel to be able to host such an event. As the Business and Leisure is increasingly being demanded as a blended product, BLTM offers a variety of sellers from top destinations, to the corporate hosted buyers and travel trade”, said Sanjiv Agarwal, Chairman & CEO, Fairfest Media Ltd, the organisers of BLTM. “BLTM 2023 has doubled in size since last year, the show is seeing a tremendous response from international and Indian participants” he concluded.

The show has garnered the active support of notable travel associations like NIMA, SITE India, OTOAI, TAAI, SKAL International, TAFI, ETAA, ADTOI, IATTE, TOA, ABTO, TIA and EEMA.

Author: Jaun Shahi

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What is MICE? (Meetings, Incentives, Conferences and Exhibitions)

What is mice, conferences, exhibitions, need help organizing your team event or corporate meeting, how big is the mice industry, what are the main challenges of the mice industry, expense travel management.

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• Hospitality Industry

What is MICE? (Meetings, incentives, conferences & exhibitions)

August 20, 2020 •

3 min reading

Putting the nice into MICE

Nothing to do with pest control, everything to do with business-minded travel. Put simply, MICE stands for Meetings, Incentives, Conferences & Exhibitions. It is business tourism at its finest, aimed at bringing together top professionals from every sector in an enhanced, tailor-made hospitality setting.

What is MICE?

Meetings are typically held in hotel conference rooms or at convention centers. They are single-day events that bring together a group of professionals to address a key challenge or set goals for the organization.

Incentives are travel rewards a company may provide in return for excellent professional performance from individual employees, groups or partners. A few days in a resort, hotel or popular hospitality venue at your company’s expense does wonders for employee loyalty.

Conferences

Conferences take meetings to the next level and are designed for a large corporate group to share knowledge across several days. They often include not only key members of the organization, but also guest speakers and the general public.

Exhibitions

Exhibitions are essentially trade shows where an organization promotes its key products and services to the public. They are hyper-focused events that drum up business and help employees to network and build lasting professional relationships.

MICE services: Revenue implications

Implementing tailor-made MICE services into a hotel infrastructure is a way of securing additional long-term valuable growth. The latest Convention Industry Council report claimed that 85% of meetings in the U.S. are conducted at venues with lodging, generating more than 275 million room nights annually. The expenditure of MICE travelers is much higher than leisure travelers, with profitable customers coming from the world of IT, banking, pharmaceuticals, retail and hospitality.

In brief, hotel meetings and corporate events are great way to boost revenue and secure those extra bookings. Lastly, developing MICE services is the perfect opportunity to enhance a hotel’s reputation and profile, besides its profitability.

MICE: Required skills

The expertise required to excel in MICE tourist management is based on interpersonal, creative, organizational and technical skills. Innovative creativity is needed to design original event concepts, select the right venues and market effectively. The strong practical component must include technical know-how ranging from audio-visual dexterity to accessing fast-track visa apps. Soft skills such as patience, empathy, teamwork and problem-solving are vital if, for example, a large traveling party from a culturally-specific region are to be greeted with the appropriate welcome drink.

This niche hospitality market has seen hotels having to create jobs for innovative meeting planners and professional conference services staff, as well as develop industry-specific programs to add new dimensions to their overall service infrastructure. In some cases, recruiting in-house can prove difficult if all competencies are to be met, hence the rise in Destination Management Companies (DMC) that have started to spring up worldwide.

A DMC aims to offer the full range logistic services in their specialist destinations: meet & greet, transfers & transportation, hotel accommodation, restaurants, activities, excursions, conference venues, themed events and gala dinners. They are often able to provide preferential rates based on the buying power that they have with their preferred suppliers.

MICE: Global events

A number of global events focus on MICE travel, especially the incentive niche, many of which are organized by Questex Travel Group (formerly MEET). Of the annual events, these are some of the most prominent in the industry around the world:

• Global Meeting & Incentive Travel Exchange (GMITE): Formerly known as Incentive Travel Exchange (ITE).
• Latin America Meeting & Incentive Travel Exchange (LAMITE): Working to connect business opportunities in Latin America.
• Caribbean Meeting & Incentive Travel Exchange (CMITE): The island version of the ITE.

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Meetings, Incentives, Conferences, and Exhibitions (MICE Travel)

Nov 3, 2022 | Aiport Concierge , Travel

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You’re on the right road if you already know that it has more to do with meetings than fuzzy rodents. However, there is still a great deal to learn about MICE Travel. In a nutshell, MICE Travel is a significant sector of the hospitality business and, depending on how a hotel is configured, can account for more than 50% of its revenue. Keep reading to learn more…

What is MICE Travel?

M eetings, I ncentives, C onferences, and are all referred to as MICE Travel.

MICE has been replaced in recent years by the terms “meetings industry” and “events industry”, which are becoming more common. Due to the frequent events that almost every sector of business travel involves, it plays a significant role. The major objective here is always to connect experts, encourage relationships, support fresh thinking, and encourage development.

  A closer look of the four MICE Travel pillars:

Convention facilities or hotel conference rooms are the usual locations for meetings. They are one-day gatherings of professional to discuss a significant problem or establish objectives for the company.

Travel rewards are incentives that a business may offer in exchange for outstanding professional performance from specific workers, teams, or partners. Employee loyalty is greatly improved by a few days spent on the company’s dime at a resort, hotel, or other well-known hospitality location.

Conferences

Conferences are intended for a large corporate travel group to share knowledge over a number of days and elevate meetings to the next level. Key members of the organization as well as outside speakers and the general public are frequently included.

Exhibitions

Exhibitions are simply trade events where  a company  advertises to the public its primary goods and services. They are intensely targeted  occasions that promote sales, aid in staff networking, and foster long-lasting company ties.

7 Considerations To Think About While Selecting The Best MICE Venue

Event planners must make a list of the characteristics their desired venue should have in order to choose the finest alternative. Here are a few factors to take into account when making this crucial selection because every event has different needs:

1.      Schedule and Availability

Finding a venue that can be booked on the specified date is a necessary if you have a definite date for the event. If the event date is still up for debate, you will have the opportunity to haggle with the venue’s management and potentially choose dates that better suit your schedule and financial constraints

Take note, however, that having this degree of flexibility has a drawback. Dealing your decision increases the likelihood that another business may book your preferred date before you. This is particularly true if you chose a busy period for MICE Travel events.

2.      Location and Accessibility

For instance, Singapore is a fantastic general site for MICE events because the nation has several hotels and conference centers that are built to deliver a top-notch MICE experience. Another choice, if you’re in a position to do so, is to place your participants at a Singapore airport hotel, which offers the greatest convenience to those who need to enter and exit the country as soon as possible.

3.      Capacity and MICE Facilities

Along with the group seating options that the venue can offer, you should also research the equipment and amenities that are readily accessible for use during your event. Are the venue’s sound system and stage set up adequate for your needs? if not, it would be wise to start looking for providers who have expertise in these fields right once.

4.      Accommodation Options

You must offer attendees traveling from far locations suitable lodging options if your event is intended for them. Many hotels that host MICE Travel events provide their customers with package offerings that include affordable lodging options for a number of their guests and attendees.

But what if you’re hosting the event in a conference room that isn’t connected to any hotels or other housing facilities? Thankfully, you can still collaborate with the local resorts and hotels. This will make making travel and lodging arrangements for your guests much simpler.

5.      Capabilities for Catering

Are you happy with the caliber and selection of the food served at the venue and does it have its own food and beverage division? If the answer is yes, it will be simpler for you to guarantee your participants’ and guests’ comfort. Don’t forget to let your caterer know if you anticipate a diverse and international group of attendees. In this approach, you can cooperate to provide these visitors options they’ll like.

6.      Ambience

A venue’s atmosphere has the power to make or break an event. You require a location that fits the theme of your conference, for instance, if it is about high-tech manufacturing procedures. In this case, you should select a location that features cutting-edge engineering and architectural trends. Additionally, the location should have state-of-the-art lighting and sound systems.

No matter what the topic of your event is, choose a location with cutting-edge amenities is a smart move. Your participants will be in the correct frame of mind if you have dependable, modern equipment and a neat, stylish setting. They will be able to take full advantage of the activities you have planned as a result of this.

7.      Packages and Cost

Finally, it’s essential to consider the venue’s cost as well as the value that their packages give. Some hotels provide a certain number of complimentary rooms, while others give deals on catering and bar services.

Let’s imagine your function is only a few hours long and you don’t really need to provide your attendees with full meals. In this situation, choosing a location that provides attendees with complimentary meeting supplies over a hotel that offers heavily discounted lodging makes more sense.

Why Are MICE Travel Important In Tourism?

Travel for business purposes is related to MICE tourism. For work-related reasons, a business traveler must go outside of the city, state, or nation. Although the travel industry can be broadly divided into various sorts, MICE tourism has grown in importance recently.

Meetings, incentives, conferences, and exhibits, or MICE Travel, are regarded as a significant component of the business tourism sector. Only 18% of the overall number of tourists were meeting attendees, but they provided 32% of the industry’s yearly tourism earnings. Hosting a business event is therefore viewed as a very effective approach to boost the nation’s

Maintaining a current network of connections and solid relationships with your peers are essential. Additionally, corporate events offer fantastic chances to network with seasoned MICE Travel experts, guests, and other MICE delegates. A crucial component of this sector is making relationships, learning, and adhering to the highest international standards.

Brand Awareness

Corporate events help businesses position themselves more effectively and give them more clout in the markets where they compete. In other words, demonstrating to the public that business is booming is the responsibility of social gatherings, parties, conferences, and celebrations. Leading groups, including Meeting Professionals International (MPI), take advantage of these occasions to highlight their top employees and dynamic communities.

It is important to note that well-positioned initiatives are more likely to attract and keep customers since they are well-liked by the general public. It indicates that in addition to gaining popularity within the industry, the business also distinguishes itself from the competitors and builds trust with future clients.

Encourage Teams And Co-Workers

De motivation has detrimental effects on both productivity and the employee, including increased stress, Burnout syndrome, and even depressive states. Therefore, corporate events can serve as a motivating action, particularly when tailored to satisfy employees’ needs.

It is crucial to hear what employees have to say since doing so makes them feel valued, which boosts productivity.

Professional Development

Through lectures, conferences, and training opportunities, corporate events support the professional growth of the employees already employed by the organization.

The technological advancement of personnel, who may use their knowledge to enhance production procedures, is a significant advantage.

Who Are MICE Travelers?

It becomes clear that MICE travel is very purposeful and business oriented because corporations and associations are its main clients and nearly all events are a part of a corporation’s or association’s normal activity.

Let’s talk about MICE travelers right now. The intended audience, or MICE travelers, are typically executives or officials working at various levels of a company’s hierarchy, organization, or association. However, the visitors would come from or represent various professions, levels of hierarchy, and organizations for each sort of events.

For Example: A printing industry event would draw printing houses and publishers, trade and service companies, multimedia and designing firms, and professionals in designing, graphics, publishing, printing, etc.

The type of event actually determines the kind of visitors, by professions and positions, and type of organizations it attracts. Architects, interior designers, consultants, builders, engineers and construction firms, etc. will all be present at a building and construction event. Similar to this, numerous association executives and corporate members will attend an association meeting or event.

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The Bottom Line

MICE travel has a special element called incentive travel. The leisure travel sector and other MICE types of travel specialists frequently collaborate with incentive travel planners, even though all types of require complex collaboration with third parties.

In contrast to the other three MICE Travel vacation destinations, incentives are entirely or almost entirely covered by the sponsoring business. They are frequently presented as incentives or prizes, frequently as a component of a larger incentive scheme, and are more focused on fun than learning. In contrast to other types of MICE travel, incentive travel must be organized and advertised differently. The main objective is to provide guests with lasting memories without going over budget.

Note : Please note that the information on this page is generic & subject to change due to fluctuations in airport services. Kindly confirm service availability with our team, as offerings may vary daily.

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What is mice travel everything you need to know in 2024.

MICE Travel is a term that is often used in the tourism industry, but not everyone is familiar with what it means. MICE stands for Meetings, Incentives, Conferences, and Exhibitions. It is a type of tourism that involves bringing together large groups of people for a specific purpose, such as attending a conference or participating in an exhibition.

MICE Travel is a growing segment of the tourism industry, and it is becoming increasingly popular among businesses and organizations. It is a way for companies to reward their employees, build relationships with clients, and showcase their products and services to a wider audience.

In this article, we will explore what MICE Travel is, why it is important, and what makes it different from other types of tourism. We will also look at some of the benefits and challenges of MICE Travel, as well as some examples of successful MICE events. 

What is MICE Travel?

MICE travel is a type of tourism that involves corporate groups travelling with a specific purpose in mind. The acronym MICE stands for Meetings, Incentives, Conferences, and Exhibitions. MICE travellers are usually employees of a company or organization who travel to attend an event or meeting.

The Meetings aspect of MICE travel refers to business meetings, such as board meetings or sales meetings. These meetings can take place in various settings, such as hotels, serviced apartments , conference centres, or even on a cruise ship.

MICE travel is an important sector of the tourism industry , as it generates significant revenue for hotels, airlines, and other businesses. MICE travellers are often high-spending customers who require a high level of service and attention to detail.

Components of MICE Travel

Meetings are a key component of MICE travel. They are gatherings of people who come together to discuss a specific topic or issue. Meetings can be small or large, and they can take place in a variety of settings, including hotels, conference centres, and other venues.

Meetings can be classified into different types, such as board meetings, sales meetings, and team-building meetings. They can also be classified based on their duration, such as half-day, full-day, or multi-day meetings.

Incentives are rewards that are offered to individuals or groups to encourage them to achieve a certain goal or objective. In the context of MICE travel, incentives are used to motivate employees or business partners to achieve specific business goals.

Incentive travel programs can include a variety of activities, such as team-building exercises, cultural tours, and adventure activities. These programs are designed to provide participants with a unique and memorable experience that will motivate them to achieve their goals.

Conferences

Conferences are gatherings of people who come together to share information and ideas. They are typically organized around a specific theme or topic, and they can be attended by people from a variety of industries and backgrounds.

Conferences can take place in a variety of settings, such as hotels, conference centres, and other venues. They can be organized as single-track or multi-track events, and they can include keynote speakers, panel discussions, and workshops.

Exhibitions

Exhibitions are events where companies and organizations showcase their products and services to potential customers or clients. They are typically organized around a specific industry or theme, and they can be attended by people from a variety of backgrounds.

Exhibitions can take place in a variety of settings, such as convention centres, exhibition halls, and other venues. They can be organized as trade shows, consumer shows, or other types of events. Exhibitions can be an effective way for companies to generate leads and build relationships with potential customers or clients.

Importance of MICE Travel

MICE travel plays a crucial role in the tourism industry and has a significant impact on the economy. It is an essential part of the business tourism industry and encompasses four niche areas: Meetings, Incentive Travel, Conferences, and Exhibitions.

One of the key benefits of MICE travel is that it generates significant revenue through direct and indirect spending, contributing to local economic growth. It also creates job opportunities for people in the hospitality and tourism industry.

According to a report by Business Insider , the global MICE industry is expected to reach $1,439 billion by 2025, growing at a CAGR of 7.6% from 2018 to 2025.

MICE travel also fosters knowledge exchange, promotes collaboration and innovation, and provides a platform for networking. It enables professionals from different industries and countries to meet, share ideas, and learn from each other. This helps to build relationships and create new business opportunities.

In addition, MICE travel has a positive impact on the environment. Many MICE events incorporate sustainable practices, such as reducing waste, conserving energy, and promoting eco-friendly transportation.

This helps to minimize the environmental impact of the events and promotes sustainable tourism practices.

Overall, MICE travel is an essential part of the tourism industry and plays a vital role in driving economic growth, fostering knowledge exchange, promoting collaboration and innovation, and promoting sustainable tourism practices.

Economic Impact of MICE Travel

MICE tourism has a significant economic impact on the destinations where it takes place. The direct and indirect spending associated with MICE events generates revenue that contributes to local economic growth

According to a report by Grand View Research , the global MICE market was valued at USD 876.42 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2023 to 2030.

One of the key benefits of MICE tourism is its contribution to job creation. A study by the World Tourism Organization found that MICE events create more jobs per tourist than leisure travel. This is because MICE events require a wide range of services, including accommodation , transportation, catering, and event management, which in turn creates employment opportunities in these sectors.

MICE tourism also has a positive impact on local businesses. Participants in MICE events tend to spend more money than leisure travellers, both because of the nature of their travel and because their expenses are often covered by their employers. This means that local businesses, such as restaurants, shops, and attractions, benefit from the increased spending associated with MICE events.

Overall, the economic impact of MICE tourism is significant, with direct and indirect spending contributing to local economic growth and job creation. The benefits of MICE tourism extend beyond the event itself, with local businesses and the wider community benefiting from increased spending.

Key Players in the MICE Industry

MICE tourism is a complex industry that involves various stakeholders. The following are the key players in the MICE industry:

Event Planners

Event planners are professionals who help businesses and organizations plan and execute events, such as meetings, conferences, and exhibitions. They are responsible for managing all aspects of the event, including venue selection, catering, logistics, and marketing. Event planners work closely with their clients to ensure that the event meets their objectives and budget.

Destination Management Companies

Destination Management Companies (DMCs) are professional service providers that specialize in managing events and travel arrangements in a specific destination. They have in-depth knowledge of the local market and can provide valuable insights into the destination’s culture, customs, and regulations. DMCs work closely with event planners and travel agencies to ensure that the event runs smoothly.

Hospitality Providers

Hospitality providers include hotels, resorts, and other accommodation providers that offer facilities and services for MICE travellers. They provide meeting rooms, conference facilities, and other amenities that are essential for MICE events. Hospitality providers work closely with event planners and DMCs to ensure that the accommodation meets the needs of MICE travellers.

Travel Agencies

Travel agencies are professional service providers that specialize in arranging travel and accommodation for MICE travellers. They work closely with event planners and DMCs to ensure that the travel arrangements meet the needs of MICE travellers. Travel agencies can provide valuable insights into the destination’s transportation options, visa requirements, and other travel-related issues.

4 Best MICE Travel Destinations

MICE travel is an important segment of the tourism industry, and many destinations around the world have recognized its potential for generating significant revenue. Some of the most popular MICE travel destinations include:

1. Singapore

Singapore is one of the most popular MICE destinations in Asia. The city-state is known for its world-class infrastructure, modern facilities, and excellent connectivity.

It also has a diverse range of accommodation options, from budget-friendly to luxury hotels.

Some of the most popular MICE venues in Singapore include the Marina Bay Sands, Suntec Singapore Convention & Exhibition Centre, and Resorts World Sentosa.

2. Barcelona

Barcelona is a popular MICE destination in Europe, thanks to its rich history, vibrant culture, and excellent infrastructure.

The city has a range of venues suitable for MICE events, including the Fira Barcelona Gran Via, the Palau de Congressos de Catalunya, and the Centre de Convencions Internacional de Barcelona.

Barcelona is also known for its excellent cuisine, art, and architecture, making it an attractive destination for both business and leisure travellers.

Dubai has emerged as a leading MICE destination in the Middle East, thanks to its modern infrastructure, world-class facilities, and excellent connectivity.

The city has a range of venues suitable for MICE events, including the Dubai World Trade Centre, the Dubai International Convention and Exhibition Centre, and the Madinat Jumeirah Conference Centre.

Dubai is also known for its luxury shopping, dining, and entertainment options, making it an attractive destination for both business and leisure travellers.

4. Las Vegas

Las Vegas is one of the most popular MICE destinations in the United States, thanks to its world-class facilities, entertainment options, and excellent connectivity.

The city has a range of venues suitable for MICE events, including the Las Vegas Convention Center, the Sands Expo and Convention Center, and the Mandalay Bay Convention Center.

Las Vegas is also known for its luxury hotels, casinos, and nightlife, making it an attractive destination for both business and leisure travellers.

Top Trends in MICE Travel

Here are some of the top trends include:

• Technology Integration

Technology is an integral part of MICE travel, and it is being used to enhance the experience of attendees. Event organizers are utilizing technology to create interactive and engaging experiences that leave a lasting impression on attendees.

Some of the technologies being used include virtual reality, augmented reality, and live streaming.

• Sustainability

Sustainability is becoming increasingly important in the MICE travel industry. Event organizers are looking for ways to reduce the environmental impact of their events, and many are implementing sustainable practices such as using biodegradable products, reducing waste, and using renewable energy sources.

• Personalization

Personalization is another trend that is gaining popularity in the MICE travel industry. Attendees are looking for personalized experiences that cater to their individual needs and preferences. Event organizers are utilizing data analytics and other technologies to create customized experiences that meet the unique needs of each attendee.

• Hybrid Events

Hybrid events are becoming more common in the MICE travel industry. These events combine in-person and virtual elements to create a more engaging and interactive experience for attendees. Hybrid events allow businesses to reach a wider audience while still providing the benefits of face-to-face interaction.

Wellness is another trend that is gaining popularity in the MICE travel industry. Attendees are looking for ways to stay healthy and fit while attending events and meetings. Event organizers are incorporating wellness activities such as yoga, meditation, and healthy food options into their events to promote a healthy lifestyle.

Challenges Facing MICE Travel

MICE Travel has its own set of challenges that need to be addressed to ensure the success of events. Here are some of the key challenges that MICE Travel faces:

• Logistics and Planning

MICE Travel involves the organization of large-scale events, which require meticulous planning and coordination. Event planners need to ensure that all aspects of the event, such as transportation, accommodation, and catering, are well-organized and meet the expectations of the attendees.

• Budget Constraints

MICE Travel can be expensive, and budget constraints can be a significant challenge for event planners. The cost of organizing an event can quickly add up, and planners need to ensure that they stay within budget while still providing a high-quality experience for attendees.

• Safety and Security

Ensuring the safety and security of attendees is a crucial aspect of MICE Travel. Event planners need to take measures to ensure that attendees are safe and secure during the event, such as providing adequate security personnel and implementing emergency response plans.

• Technology and Innovation

MICE Travel is an ever-evolving industry, and event planners need to keep up with the latest technology and innovation to provide a unique and memorable experience for attendees. The use of technology, such as virtual reality and augmented reality, can enhance the attendee experience, but it can also be a challenge for event planners to implement and integrate into the event.

Sustainability in MICE Travel

Sustainability is a growing concern in the MICE industry as it has a significant environmental impact. MICE travel can generate a large amount of waste, energy consumption, and carbon emissions, which can contribute to climate change and harm the environment.

Therefore, there is a growing demand for sustainable practices in the MICE industry to reduce its negative impact on the environment.

One of the ways to promote sustainability in MICE travel is by reducing waste. Event organizers can reduce waste by using reusable or recyclable materials, avoiding single-use plastics, and encouraging attendees to bring their water bottles and refill them instead of buying bottled water. They can also donate leftover food to charities or food banks instead of throwing it away.

Another way to promote sustainability in MICE travel is by reducing energy consumption. Event organizers can reduce energy consumption by using energy-efficient lighting and equipment, turning off equipment when not in use, and using renewable energy sources such as solar.

They can also encourage attendees to use public transportation or carpool instead of driving alone to reduce carbon emissions.

Furthermore, promoting sustainability in MICE travel can also have economic benefits. Sustainable events can attract environmentally conscious attendees and sponsors, which can increase the event’s visibility and reputation.

Additionally, reducing waste and energy consumption can also lead to cost savings for event organizers.

How do incentives function within the MICE sector?

Incentives are an important part of the MICE sector because they provide a way for companies to reward their employees or customers. Incentive travel is often used as a way to motivate employees to achieve specific goals or to reward them for their hard work. Incentives can also be used to build relationships with customers by offering them exclusive experiences or rewards.

What are some typical examples of MICE tourism?

MICE tourism includes a wide range of events, from small meetings to large-scale conferences and exhibitions. Some examples of MICE tourism include trade shows, product launches, corporate meetings, and incentive trips. These events can take place in a variety of locations, from convention centres to hotels and resorts.

Why is the MICE industry considered important for hospitality and tourism?

The MICE industry is an important part of the hospitality and tourism sector because it generates significant revenue for businesses and local economies. MICE events bring in large numbers of visitors who spend money on transportation, accommodations, food, and entertainment. Additionally, MICE events can help to promote a destination and attract future visitors.

What types of events are categorized under MICE travel?

MICE travel encompasses a wide range of events, including corporate meetings, conferences, exhibitions, trade shows, and incentive trips. These events can be held for a variety of purposes, such as networking, education, or product launches.

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What Is MICE? Your Guide to Meetings, Incentives, Conferences, and Exhibitions

You’ve probably come across this acronym many times: MICE. But what does MICE stand for? And what is MICE?  

If you already know that it’s got more to do with meetings than fuzzy rodents, you’re on the right track. But there’s still a lot more to know about MICE. In a nutshell, it’s a key segment in the hospitality industry and, depending on a hotel’s set-up, MICE can generate over 50% of a property’s revenue.

Keep reading to find out about each MICE segment, which technology is used, the types of jobs and careers that are available, and much more. 

What is MICE? 

MICE is an acronym that stands for meetings, incentives, conferences, and exhibitions. In recent years, the terms "meetings industry" and "events industry" have been gaining popularity as alternatives for MICE.

It makes up a big part of global business travel since every industry has regular events of some kind. The main goal here is always to bring professionals together, foster connections, promote new ideas, and push growth.  

Traditionally, MICE encompasses mostly business events. Leisure events like concerts or festivals fall into a different category. However, many organisers now add leisure elements to larger events to better engage attendees and create a more memorable experience.

A closer look at the four pillars of MICE 

As outlined above, the MICE sector is made up of four main event types: meetings, incentives, conferences, and exhibitions.  

In the past, the overwhelming majority of all these event types were held in person. In recent years, the trend of moving smaller gatherings to virtual spaces occasionally was on the rise. However, demand for hybrid and  virtual events skyrocketed due to COVID-19, leaving a deciding mark on the MICE industry.  

Still, the four pillars remain largely unchanged. Let’s take a look at them. 

Take an even deeper dive into MICE

Meetings are usually a single-day event held in hotel conference rooms or at convention centres. They can vary in size from only a small group of senior executives to larger gatherings like annual shareholder meetings.  

The purpose is to bring together people from one company, industry, or project to address challenges, discuss plans, and set goals. Catering is often kept simple and there’s rarely an entertainment program.

Incentives 

Incentives are probably the most fun part of the MICE segment. They include all types of travel rewards a company offers to individual staff, teams, or partners (e.g. affiliates). In this context, the goal of an incentive is to thank people for their great performance, boost morale, or increase employee loyalty.  

Incentives can take different forms depending on the company organising them. Some may send their team for an all-inclusive weekend trip to an out-of-town resort. Others might plan a variety of activities closer to home to encourage staff to bond in an informal setting. 

Conferences 

Think of conferences as supersized meetings. They often last more than one day and can vary in size, but usually they have more attendees than meetings. As with incentives, conferences can look very different depending on the organisers and the industry behind them.  

Common activities at conferences include one, a mix, or all of the below: 

• Panels: A group of experts discusses a topic and presents new findings. A moderator asks questions, ensures good flow, and may take questions from the audience.  
• Presentations: At a company conference, senior leaders may present the latest successes or results of the business. At public industry conferences, thought leaders may be invited as guest speakers to share the newest trends and insights. Presentations often rely on props, slides, or other visual elements.  
• Speeches: Also known as keynotes, speeches often mark the beginning or end of a conference. Sometimes it’s the host or organiser welcoming or thanking attendees for joining. Other times an industry leader may address an important issue and share ideas for solutions.  
• Discussions: They can be part of a panel. In this case, a select group talks about a topic while the audience listens. Some organisers use breakout rooms to encourage active debate among small groups of attendees.  
• Workshops : A small group of participants works on a specific problem case or researches a certain topic. This approach is a great way to offer attendees an interactive learning experience.  

The purpose of conferences varies, but usually, they’re meant to address and find solutions to challenges in a business or industry. Sharing new insights and research is a big part of that. So are networking and team-building activities. 

Exhibitions 

Also referred to as trade shows, exhibitions are usually massive events that draw thousands of visitors and exhibitors from around the world. They can last anywhere from several days to a week. Exhibitions are usually very industry-specific and have a well-defined target market. 

Exhibitors go to trade shows to present and promote their product or service, drive business, and liaise with existing and potential partners. Industry professionals go to network, find clients or jobs, and discover new ways to solve problems.  

Common activities at exhibitions can include one, a mix of, or all of the activities present at conferences, as well as:

• Networking events : Trade shows often have networking parties for subgroups among their attendees. This is a great place to meet potential partners, discuss collaborations, and exchange thoughts on current trends.  
• Awards: An award show is part of many exhibitions and honours industry leaders for their achievements. It also gives winners quite a PR and marketing push. Even if you’re not up for an award, it’s worth checking out the nominees for inspiration.   
• New business pitches: Since trade shows want to promote growth and innovation in their industry, there’s often a dedicated event for new business pitches. It’s great for start-ups to gain visibility, funding, clients, and job applicants.  

Why MICE business is important for hotels 

MICE is an important source of business for many hotels. First, exhibitors and attendees fill many rooms at properties with meeting facilities or close to convention centres. Second, a study from Hong Kong found that on average MICE guests pay 17.5% more than leisure guests.  

This is partly because having large events in town leads to high demand and the chance to charge premium room rates. Hotels that host on-site meetings or conferences may offer slightly discounted rates to organisers. However, they can drive additional revenue from meetings and F&B packages.  

Finally, MICE can be a reliable source of recurring revenue. Many conferences and trade shows happen at set intervals, so hotels plan their annual budgets with these events in mind. 

Leading MICE technology 

MICE technology has developed by leaps and bounds in the past years. Here are some of the most popular industry-leading examples. 

MICE technology for event organising and planning 

• Proposal management: Modern proposal management systems allow you to automate proposal creation. They also let you set up interactive microsites which are easier for clients to go through than cumbersome PDFs.  
• Supplier networks: Venues can be listed on these networks — like the Cvent Supplier Network™ — and get notifications when an organiser posts a request for an event proposal (RFP) . The benefit for event locations is that they can respond quickly to new RFPs and have access to international planners. 
• Event diagramming tools: They allow organisers to carefully plan their venue’s setup and floor plan . Every chair, table, booth, and hand sanitizer station can be included and mapped out. Especially in light of COVID-19, this is important to guarantee events comply with all local safety regulations.  
• Room block management: Tools like Cvent Passkey®  make it easier for hotels to manage event room blocks, all without endless rooming spreadsheets. They allow properties to provide organisers with a private booking link that feeds attendee bookings directly into the hotel’s reservation system.  

MICE technology at the event

• Facial recognition: This technology can be used to grant admission to registered attendees on Day 1 of the event. It also does away with the need for IDs or tickets since people entering can simply have their faces scanned.  
• Augmented, mixed, and virtual reality: As these technologies evolve, they create new chances for more immersive and engaging events. Especially for product demonstrations, presentations, or entertainment, AR and VR are opening endless new doors in the MICE industry.  
• Internet of Things: Web-based access control (think digital keys), thermostats, speakers, and lighting controlled via the internet: The Internet of Things makes it all possible and creates new ways for venues to tailor their service to the client’s needs.  
• Virtual event platforms: The increased demand for hybrid and virtual events created the need for sophisticated virtual platforms. Cvent’s Virtual Event Platform addresses that by offering an online space where organisers and attendees can network, engage, and interact.  

Starting a career in the MICE field 

As you can tell from previous sections, the MICE industry is a diverse industry that encompasses a wide variety of jobs . They all have one thing in common though: They’re demanding, require a high degree of flexibility, resourcefulness, communication skills, and resilience. And in many cases, they come with long hours and shifts on weekends or holidays. 

MICE jobs at a hotel level

At a hotel level, the sales and marketing teams take care of a lot of the organisational tasks related to MICE. They handle incoming inquiries, create offers, and liaise with other departments to realise the client’s vision for their event.  

Banquet managers look after the operational side of things. They plan set-up and tear-down, schedule the staff, and work with suppliers to ensure everything runs smoothly on the day. 

MICE jobs at an event location

Account and event managers at a concert hall or a convention centre look after a set of clients to support them in planning their events. They call in suppliers, get quotations, and participate in planning every detail. Depending on the event, they may attend to make sure everything runs smoothly.  

MICE jobs with large companies

Large companies that regularly host events often have an in-house events team. They take care of all the organisational tasks like outlining and planning events and communicating with the venues.

Inviting guests and planning entertainment is also their job, but they may call in an external planner to help with the latter. And of course, they’ll be on-site during the event to oversee the overall operation.  

How to find jobs in the MICE industry 

Staff are always in high demand in the MICE industry. It’s just a matter of where you look. If you have an ideal company you’d like to work for, check their job board. If you’re looking for a specific position, look at industry job boards like Hosco .

Alternatively, there are many industry-specific groups on Facebook or LinkedIn where recruiters often share open positions. You can even reach out to recruiters directly, submit your CV, and ask if they have listings matching your profile. 

Now you know the basics about the MICE industry! 

After reading so much about the MICE industry, you know what an exciting domain it is and how many moving parts it has. There’s a place for everyone, whether you’re a creative planner, a meticulous organiser, or a sociable salesperson. The best thing is that everyone works together to create the most fun and memorable event for their clients and attendees. 

How can we help?

Juliana Hahn

Juliana Hahn is a content creator and copywriter specialised in the hospitality and tourism industry. Before diving into the world of copywriting, she studied hotel management and worked in hotels around the globe. Today she leverages her industry experience to craft engaging content for hospitality tech companies, hotels and online publications. She also offers tutorials and resources on copywriting to help hotels boost direct bookings.

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