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• VIDEO: Celebrity Cruises unveils "Nothing Comes Close" brand...

VIDEO: Celebrity Cruises unveils "Nothing Comes Close" brand positioning

Celebrity Cruises extends an invitation to travelers seeking elevated experiences at sea, unveiling its new brand positioning, "Nothing Comes Close SM," globally premiering on April 8. This initiative follows the successful debut of Celebrity Ascent SM in late 2023 and the upcoming launch of Celebrity Xcel SM in 2025.

"Nothing Comes Close" encapsulates Celebrity's commitment to delivering premium journeys that blend intimate, attentive service with the excitement of larger ships. This brand ethos permeates all aspects of the cruise line, from media campaigns to travel advisor interactions and onboard experiences, promising unparalleled vacations that intrigue, exceed expectations, and offer unique encounters.

Laura Hodges Bethge, President of Celebrity Cruises, emphasized the sentiment shared by guests, acknowledging that Celebrity vacations evoke unmatched feelings of satisfaction and fulfillment. The brand's new positioning aims to encapsulate this sentiment in a compelling and memorable manner.

The creative execution of "Nothing Comes Close" employs a distinctive visual style dubbed 'True Eye View,' which immerses viewers in the unique perspectives of Celebrity guests, fostering curiosity and a sense of presence in the moment. This approach captures the essence of a Celebrity vacation and sets the brand apart in the industry.

Michael Scheiner, Senior Vice President and Chief Marketing Officer of Celebrity Cruises, emphasized that the campaign is not just a marketing initiative but a reflection of the brand's identity. It embodies the elevated emotions and transformative experiences guests encounter from the moment they step onboard a Celebrity cruise.

The launch of "Nothing Comes Close" is supported by a comprehensive media strategy designed to engage audiences across various touchpoints. Through clever messaging and authentic imagery, Celebrity reaffirms its position as a brand that forges deep emotional connections with its guests, setting itself apart in the cruising landscape.

Celebrity Cruises Announces New Brand Positioning

• April 8, 2024

Celebrity Cruises is introducing “Nothing Comes Close,” the company’s new brand positioning and brand identity, set to launch globally on April 8.

“Nothing Comes Close” will be the focus of the cruise line’s brand positioning from media and advertising, to travel advisors and onboard.

“Our guests tell us that Celebrity vacations are unparalleled. From the thoughtfulness of our crew to the excitement of entertainment and activities, guests tell us that ‘Nothing Comes Close’ to the way we make them feel,” said Laura Hodges Bethge, president of Celebrity Cruises. “Our new brand position packages this feeling in a memorable and compelling way.”

Employing a technique coined “True Eye View”, Celebrity’s new visual approach captures the essence of a Celebrity vacation from the perspective of guests.

“This isn’t just a brand campaign. This is who we are. It embodies the spirit of what sets a Celebrity Cruises vacation apart,” said Michael Scheiner, senior vice president and chief marketing officer, Celebrity Cruises. “The creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations.”

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By Ceylan Yeginsu

• June 25, 2021

The Celebrity Edge is poised to set sail out of Fort Lauderdale, Fla., on Saturday, becoming the first major cruise ship to restart operations from a United States port since the pandemic all but hobbled the industry over a year ago.

The ship will sail at 35 percent capacity, with at least 95 percent of passengers and all crew members fully vaccinated, its owner, Celebrity Cruises, said in a statement. Vaccines are not mandated for the cruise because of a new Florida state law banning businesses from requiring proof of immunization, but unvaccinated guests will face more stringent coronavirus protocols.

All guests over the age of 16 who do not show proof of vaccination will be required to wear masks on board and take a series of antigen tests during the cruise at an additional cost. (Testing for vaccinated guests will be free of charge.)

“We’re definitely finding that cruisers prefer to be vaccinated and to share this information with us,” said Susan Lomax, associate vice president for global public relations at Celebrity Cruises.

The sailing is a major milestone for the $150 billion global cruise industry, which has been decimated by the pandemic and spent months in a battle with the Centers for Disease Control and Prevention over its requirements for the safe resumption of cruising.

Earlier this month, Celebrity Cruises tested its Covid protocols during a seven-day sailing in the Caribbean, the line’s first international cruise with American passengers. All adult passengers and crew members were fully vaccinated, and they were not required to wear masks or socially distance during the sailing.

Halfway through the cruise and following two shore excursions on the islands of Barbados and Aruba, a vaccinated couple tested positive for the virus and were immediately put into isolation. Other passengers who had come into contact with them were required to quarantine and get tested.

Before the ship reached its final destination, all passengers on board were tested, and no further positive cases were identified. Celebrity said the handling of the incident demonstrated that the company’s virus protocols worked in preventing the spread of the virus.

Other major lines, including Carnival Cruise Line and Royal Caribbean, are preparing to restart U.S. operations in July. As of July 18, cruise ships departing from and arriving in Florida will not be required to follow C.D.C. guidance, after a judge ruled last week that the order was based on “stale data” and failed to take into account the prevalence of effective vaccines.

Ceylan Yeginsu is a London-based reporter. She joined The Times in 2013, and was previously a correspondent in Turkey covering politics, the migrant crisis, the Kurdish conflict, and the rise of Islamic State extremism in Syria and the region. More about Ceylan Yeginsu

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Beyond Expectations: Celebrity Cruises’ Newest Ship, Celebrity Beyond, Defies Imagination, Wonder and Luxury

• Globally renowned designers Kelly Hoppen CBE, Nate Berkus and Jouin Manku collaborate with top architect Tom Wright to redefine the new luxury travel experience
• World-Famous Chef Daniel Boulud launches first restaurant at sea
• goop CEO and Founder Gwyneth Paltrow to serve as Well-Being Advisor

MIAMI  (April 28, 2021) – Today, Celebrity Cruises President and CEO Lisa Lutoff-Perlo unveiled the company’s third ship in the company’s industry-transforming “new luxury” Edge Series ® -- Celebrity Beyond SM . Designed to give guests endless opportunities to disconnect from the world -- while simultaneously reconnecting with the world that surrounds them -- Celebrity Beyond goes further than imagined possible for a cruise ship, creating a new world of wonder and luxury. 

Inspired by a vision to take the cruise industry into the next era of luxury, Lutoff-Perlo assembled a dream team of modern lifestyle icons to bring to life extraordinary experiences that allow guests to connect with each other, the sea, and their journey. Celebrity Beyond showcases the design talents of multi-award-winning British designer Kelly Hoppen CBE; celebrated American designer Nate Berkus; and lauded Paris-based design firm Jouin Manku; the innovation of British architect Tom Wright; and the culinary gifts of Michelin-starred chef and restaurateur Daniel Boulud. The ship will also feature experiences and products from goop CEO and founder Gwyneth Paltrow, the brand’s new Well-Being Advisor. 

Redefining luxury again, Celebrity Beyond builds on the features and design of its award-winning predecessors Celebrity Edge (2018) and Celebrity Apex (2020) by creating innovative spaces that set the brand apart from others in the industry. Every element of Celebrity Beyond ’s look and feel has been carefully curated with re-imagined spaces and more luxurious versions of the brand’s most popular signature spaces, including:

• The Retreat ®, an exclusive resort-within-a-resort area for suite guests, highlighted by a new two-story sundeck;
• Transformed accommodations from modern two-story villas with private plunge pools to staterooms with infinite verandas, blurring the boundaries between indoor and outdoor living;
• An expanded Rooftop Garden and stunning Resort Deck featuring unique cantilevered float pools;
• A multi-level, multi-terraced Sunset Bar redefining the ship’s aft;
• A first-ever Daniel Boulud fine-dining restaurant at sea;
• A boldly redesigned Grand Plaza spanning three decks, creating an airy and open indoor space;
• And, the return of the Magic Carpet ®, an engineering feat soaring cantilevered above the sea, offering guests uninterrupted vistas while sipping cocktails or having dinner.

“Celebrity Cruises has always been an innovator at sea, and now we have challenged the status quo with a vessel that goes beyond expectations, beyond imagination,” said Lutoff-Perlo. “ Celebrity Beyond shatters any and every preconceived notion of the cruising experience. This exquisite ship offers a journey at the intersection of elegance and approachability filled with what’s important to our guests today: forward-thinking design, culinary excellence, unparalleled well-being and incomparable service.”

“With Celebrity Beyond , we saw an opportunity to take the extraordinary features of Celebrity Edge - like the focus on the connection with the ocean and the grand spaces - and really amplify them,” said Richard Fain, Chairman of Royal Caribbean Group, parent company of Celebrity Cruises. “We focused on providing more openness, height and spaciousness throughout the ship’s most popular spaces. The end result is a next generation ship that embodies the intersection of architecture and design.”

The Retreat: A Resort In and of Itself One of the most sought-after interior designers in the world, Kelly Hoppen CBE , has reimagined aspects of the design for The Retreat , the unrivaled and exclusive resort space for suite guests, including all new suites, and brought her globally renowned style to outdoor venues such as the Rooftop Garden and the main pool area on the Resort Deck.

The new, two-story Retreat Sundeck will offer more unadulterated outdoor bliss and ways to rejuvenate in the fresh ocean air with secluded cabanas, chic new seating areas, additional water features and the exclusive Retreat Bar. The warm and inviting Retreat Lounge is a newly stylish space to unwind; while Hoppen’s new take on the adjacent private restaurant Luminae, now at the front of the ship , becomes a space where every corner provides a new experience with each visit, in keeping with the daily changing menu.  

An array of contemporary suite accommodations featuring fresh color palettes and design details by Hoppen await guests of The Retreat, including the redesigned two-story Edge Villas with outdoor plunge pools, and Celebrity’s famous Iconic Suites, the largest in the fleet, offering better views than the captain’s quarters.

Connecting Two Worlds Nowhere is more rejuvenating than the open sea, and Celebrity Beyond ensures guests are able to take full advantage of both the luxurious design of the ship while soaking in the world around them.

Perhaps best known for designing the world-famous Burj Al Arab Hotel, lead architect Tom Wright of WKK has expanded the exterior spaces on Celebrity Beyond, transforming them into serene outward-facing sanctuaries leveraging endless ocean vistas and breath-taking panoramas of the extraordinary places the ship will visit. His design both lengthens the ship by 20 meters and raises the ship to 17 decks tall, allowing for the reimagination of The Retreat, the Resort Deck, and the Rooftop Garden – outdoor spaces increasingly important to today’s traveler.

The main open deck, 40 percent larger than on previous Edge Series ships, features an enormous living Rooftop Garden designed by Hoppen and includes increased seating offering new private nooks and more spaces for movie watching, enjoying live music and outdoor dining at the expanded Rooftop Grill. A highlight of this area is Wright’s incorporation of two spectacular floating pools cantilevered six and a half feet over the side of the ship, taking guests beyond the water’s edge.

On the Resort Deck , guests will enjoy a stunning asymmetrical space with a 25-yard lap pool surrounded by a terraced pool deck and new sunken seating areas designed by Hoppen.

Wright also designed the signature Edge Series Magic Carpet , a tennis-court sized cantilevered platform that scales the side of the ship and transforms from open-air lounge or restaurant hovering above the ocean along higher decks to a tender platform for going ashore on lower decks.  Featured on Celebrity Beyond , it debuted on Celebrity Edge in 2018 and is still considered one of the most unique design innovations ever for a cruise ship.

Celebrity Cruises’ Edge Series Design Ambassador Nate Berkus stepped into the role of designer himself, to imagine one of the most anticipated venues on Celebrity Beyond – the Sunset Bar. Inside this space that is nearly twice as large as previous iterations , Berkus has created a chic, Moroccan-inspired escape that is reminiscent of a modern-day Casablanca.

Guests will enter through a pergola-covered entrance to enjoy one of the hottest spots at sea. With more conversation niches and covered enclaves to allow guests to connect in a more intimate way, the Sunset Bar’s cascading terraces will combine to provide the perfect place to soak in spectacular views and create unforgettable memories.

Luxury in Every Detail The core of Celebrity Beyon d’s vision of luxury is the Grand Plaza , a transformational place at the center of the ship designed by Jouin Manku — the team responsible for designing the Jules Verne restaurant in the Eiffel Tower — and offering a different experience with every visit. Inspired by the piazzas of Italy that serve as life centers of towns where architecture and social connection become one, the Grand Plaza spans three decks at the heart of the ship, boldly declaring it is the place to see and be seen. 

Larger than Grand Plazas on its sister Edge Series ships, the Celebrity Beyond Grand Plaza has an airier atmosphere with more room for intimate seating. The added space allowed designers to move the Martini Bar into the center of the venue as a full, circular bar.

Hanging proudly above the new Martini Bar, the Grand Plaza’s iconic chandelier boasts a new, organic shape with hundreds of individual LED lights that cast an inviting glow at all hours—taking center stage with talented bartenders at night during their exciting and theatrical Flash Flair Fusion performance.

Connected to the Grand Plaza is the top table of culinary excellence at sea, the new, intimate 50-seat restaurant by world-renowned chef Daniel Boulud . Aptly named Le Voyage , travel is the inspiration for the globally inspired flavors within, designed to transport guests to the very places that inspire the Michelin-rated chef. Complementing the menu, world-class sommeliers will pair the perfect wine with every dish from Celebrity Cruises’ “most awarded” wine collection at sea.

Complementing Chef Boulud’s world-class menu is the restaurant’s ambiance, which is also the result of Jouin Manku ’s creative talents. Intimate seating cocoons are surrounded by luminous portals highlighting the themes of journey and travel, while graphically lit “glass flutes” provide layers of light and texture to create an enchanting experience.

Providing a sense of occasion and flow, the Le Voyage experience begins with a dedicated entrance and concludes with a customized sweet prepared in Daniel’s own farewell boutique as guests are wished ‘au revoir.’

Rethinking Wellness at Sea Luxury didn’t stop at the architectural design and culinary experience, but extended into how Celebrity Cruises thought of wellness on Celebrity Beyond . New to the ship are AquaClass SkySuites , an immersive living experience that helps guests find their center. From floor-to-ceiling ocean views, private verandas, luxurious bedding and other wellness amenities, Celebrity Beyond has thought of everything to nourish its guests’ mind, body, and spirit on vacation.

Celebrity Beyond also sets sail with a new partnership with actress and entrepreneur Gwyneth Paltrow, serving as the line’s new Well-being Advisor. All Aqua Class guests across the entire Celebrity Cruises fleet (excluding Galapagos sailings) will be treated to onboard wellness offerings, including fitness kits from Paltrow’s modern lifestyle brand goop, aimed at enhancing self-care and collective well-being. Paltrow and her team at goop will also curate onboard wellness programming and participate in the line’s new Women in Wellness initiative.

Welcome Beyond Celebrity Beyond will depart on her maiden voyage on April 27, 2022 from Southampton, England, on a 10-night Western Europe cruise visiting Bordeaux, France; Lisbon, Portugal; and Seville, Malaga, Palma de Mallorca and Barcelona, Spain. She will then offer a variety of Mediterranean journeys including nine-night Italian Riviera and France itineraries and 10-night Greek Isles itineraries through early October, when she then heads to the Caribbean. Voyages are on sale as of April 28, 2021 at 3p.m. ET. For more information on all of Celebrity Beyond’s inaugural 2022-2023 sailings, visit https://www.celebritycruises.com/cruise-ships/celebrity-beyond .

Like her industry-changing sister ships, Celebrity Edge and Celebrity Apex , the former of which was named one of TIME Magazine’s “ World’s Greatest Places ” following her 2018 debut season, Celebrity Beyond will connect guests to the breath-taking world around them like never before. Celebrity Cruises’ onboard and onshore experiences stand it apart as a new luxury travel brand without comparison. For more information on all Celebrity Cruises’ offerings and to book the vacation of a lifetime, visit www.celebritycruises.com.

Designer Quotes “There is something about being at sea and looking for the destination that is coming up that is really quite special and is the reason I sail. The design of the ship is what provides that window to the world – the vantage point. More space on Beyond created a bigger ‘window’ and enabled us to add elements that I had always dreamed of for Celebrity’s Edge Series like the float pools hanging off the ship. It all adds to the perspective that will be unmatched in the travel experience it offers.”  — Tom Wright, lead architect, WKK

“All of these spaces are so integral to the ship and people’s experience. For me, the design project became all about this idea that every day someone’s going to feel different and want to do something different but always want the ultimate holiday. So, there’s music, drinks and places to come together but also cocoons and places of solitude. The beauty of this ship is that there is so much opportunity to be who you want to be.” — Kelly Hoppen CBE, designer

“When a good designer thinks about how something should look, they’re thinking about how people should feel. I took inspiration from some of my favorite places in the world – the best parts of Mexico, the best parts of Greece, the best parts of Uruguay with the best parts of California. I wanted this space to represent aspiration. I wanted it to represent relaxation, in an upmarket way.” — Nate Berkus, designer

“Le Voyage will be a culinary journey like no other and will reflect the flavors of the destinations the ship will visit. The menu will be grounded in the DNA of my French roots, but, at the same time, it’s going to be very adventurous. My goal is to create a wonderfully comfortable environment where the food is center stage. I want this to be the most special restaurant at sea.” — Daniel Boulud, chef

“Guests really gravitated to this area [the Grand Plaza] on Celebrity Edge , making it the most popular gathering spot on the ship. So, we expanded the area and then took a lot of inspiration from modern opera halls for the design - opening it up, giving it a loftier, airier atmosphere. The added space not only lends itself to more guest interaction but also allows for more intimate seating areas for guests to escape to.” — Sanjit Manku, co-founder, Jouin Manku

“At goop, our curiosity leads us to explore different approaches to well-being and sends us around the world, reporting on the best places to eat, drink, engage, and unwind. Near the nexus of these interests, we came across Celebrity’s mission to disrupt the traditional notion of being well-traveled. As Celebrity’s new well-being advisor, I’ll be working with my team at goop to bring onboard some of our favorite practices and tools for deepening well-being and joy.” — Gwyneth Paltrow, CEO and founder of goop

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Celebrity cruise ship rescues 7 people from small vessel 'adrift' between Cuba and Mexico

A Celebrity Cruises ship rescued a group of people from another vessel between Cuba and Mexico this week.

Celebrity Apex “encountered a small vessel adrift and in need of assistance” on Monday, according to a spokesperson for the cruise line.

“The ship’s crew immediately launched a rescue operation, safely bringing (seven) people onboard,” the spokesperson told USA TODAY an emailed statement. “The crew provided them with medical attention, and is working closely with the U.S. Coast Guard.”

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The ship departed from Fort Lauderdale for a week-long cruise with stops in Key West, Belize, Cozumel, Mexico and Grand Cayman on Saturday, according to CruiseMapper . The Celebrity spokesperson did not specify who the people in the vessel were.

The ship notified the Coast Guard of the rescue “but there was no U.S. Coast Guard involvement in the case” because of its location, Petty Officer Eric Rodriguez said.

“In accordance with the International Convention for the Safety of Life at Sea (SOLAS), the United Nations Convention on the Law of the Sea (UNCLOS), and maritime tradition, it is common and somewhat expected that mariners will render assistance to other seafarers in distress if they have the capability to do so,” he said in an email.

Hotels at sea: Land-based hospitality brands bring guests with them to cruises

The news comes after another cruise ship, Carnival Jubilee, rescued two men stranded in a kayak off the coast of Mexico’s Isla Mujeres in January.

Nathan Diller is a consumer travel reporter for USA TODAY based in Nashville. You can reach him at [email protected].

This article originally appeared on USA TODAY: Celebrity cruise ship rescues 7 people from small vessel 'adrift' between Cuba and Mexico

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What to Know About All 16 Ships in the Celebrity Cruises Fleet

Here’s what you need to know about every Celebrity Cruises ship.

Courtesy of Celebrity Cruises

Celebrity Cruises is among our readers' favorite mega-ship ocean lines — coming in at No. 1 in 2022 and No. 2 in 2023 as part of our World's Best Awards (WBA) — and it's easy to see why. This WBA Hall of Fame honoree truly shines with its sophisticated, tasteful decor and sleek onboard spaces, including swanky lounges, dazzling bars, gourmet specialty restaurants, and contemporary suites. Almost all Celebrity ships, except the three Xpedition-class vessels, offer standard amenities like casinos, retail shops, spas, and Broadway-level shows and entertainment. There's also the adults-only Solarium and The Retreat, the latter of which is reserved exclusively for suite guests. Paul Brady , Travel + Leisure ’s news director and cruise expert, told us, “Because its ships offer so much to do, Celebrity is a fantastic choice for families, who can choose from a huge array of well-designed staterooms and suites. Groups of friends, too, will find much to like, thanks to the brand's fantastic dining (and drinking) options.”

Meet the Expert

Paul Brady is the news director at Travel + Leisure and the brand's expert on all things cruise.

Kari Becker is a travel advisor at Marvelous Mouse Travels.

With a fleet of 16 ships, it can be tricky to determine which Celebrity ship is best suited for your specific needs.Travel advisor Kari Becker of Marvelous Mouse Travels explains, "Whatever your taste, there is a perfect Celebrity cruise to meet your needs." She continues, telling T+L, "There are three main classes: the Edge, Solstice, and Millennium classes, all with unique features, benefits, and advantages." The Millennium-class ships are smaller which, per Becker, may "offer a more personalized experience." Solstice is the largest class of Celebrity's fleet, says Becker. "When designed, these ships focused on innovation, with unique spaces including a real grass lawn, and unique onboard experiences, such as glass-making classes." Last but not least is Celebrity's Edge class. Per the pro, the ships in the line's newest class are "the largest of the fleet, offering more space for additional experiences and restaurants, including a massive pool deck, floating platform at sea (aptly called the Magic Carpet), and Rooftop Garden." All in all, she says, "The Edge series is for guests looking for transformative cruising and splendor with countless gourmet restaurants and immersive entertainment." 

Ahead, we’ve listed every Celebrity ship currently in service — complete with their notable amenities, launch year, guest capacity, and other need-to-know insights — to help you determine which vessel is best for your next voyage.

Celebrity Ascent

Inaugural Year: 2023

Ship Class: Edge 

Ship Capacity: 3,260 passengers

Celebrity’s newest ship is also its flashiest — in the best way possible. The Celebrity Ascent offers an expanded Retreat area (exclusive to suite guests), complete with a 40-percent-larger two-story sundeck, and the swanky Sunset Bar, which is 180 percent larger. Beyond The Retreat, there are 32 bars, restaurants, and lounges, a lush Rooftop Garden, an adults-only Solarium, the three-level Eden restaurant and entertainment venue, and the Magic Carpet, a floating platform that reaches 13 stories above sea level. Finally, stay in one of the Iconic Suites, the largest in the Celebrity fleet, for the ultimate splurge. 

Celebrity Beyond

Inaugural Year: 2022

Celebrity Beyond is nearly identical to Celebrity Ascent . Both Edge-class sister ships have the same spectacular amenities and features, including a state-of-the-art spa and fitness center that’s sure to impress wellness-seekers, who will also be happy in one of the AquaClass Sky Suites, which offer in-room yoga mats and fitness equipment. It’s also worth noting that these suite guests also enjoy access to the SEA Thermal Suite and a dedicated spa concierge. Don’t miss the adults-only Solarium, the Rooftop Garden, the aforementioned Eden, or the Magic Carpet, which offers the best views at sea.

Paul Brady was onboard the Beyond in October 2022. “My stateroom, 9164, was a Sky Suite, with a king bed facing a private terrace and a clever roll-open mirror that let natural light into the spacious bathroom. Dining at the Daniel Boulud restaurant Le Voyage was one highlight — with seven courses — but so too were casual cocktails at Sunset Bar, with its touch of Moroccan design influence courtesy of Nate Berkus, who dreamed up the multi-level lounge,” said Brady of his experience.  

Celebrity Apex

Inaugural Year: 2020

Ship Capacity: 2,910 passengers

The second Edge-class ship, Celebrity Apex , made its grand debut in 2020. It boasts an abundance of stylish onboard spaces, including the Rooftop Garden and the adults-only Solarium. Access to the exclusive Retreat area is reason alone to book one of the contemporary suites. Other highlights include the dazzling three-story Grand Plaza, where you’ll find the aptly named Martini Bar, one of 29 bars, lounges, and restaurants aboard Apex , along with the orange-hued Magic Carpet, which offers live music and a full bar 13 feet above sea level.  

“I was fortunate to snag one of just a handful of Royal Suites on the ship, 12105, which had the look of a chic coastal Florida cottage, elevated with pops of bright green, geometric tiling, and contemporary art on the walls. The bathroom, with a deep soaking tub and spacious shower, rivaled any I’ve seen at land-based resorts,” said Brady of his November 2021 sailing. “Same with the Grand Plaza at the heart of the ship, a gathering place with a hotel lobby vibe in the best possible sense — and a glitzy Martini Bar.”

Read More : 9 Best Cruises for Couples

Celebrity Flora

Inaugural Year: 2019

Ship Class: Xpedition 

Ship Capacity: 100 passengers

Cruise the Galapagos in style aboard Celebrity Flora , which made its maiden voyage in 2019. The vessel was designed with sustainability in mind: It's built with natural materials and features anchorless technology to protect the seabed. Certified naturalists from Galapagos National Park are on board to help guests gain a better understanding of the region for an educational trip. The ship also offers a once-in-a-lifetime glamping experience, which includes dinner and drinks, a naturalist-guided stargazing session, accommodations in a cabana-turned-double bed, and a private breakfast. Plus, with its all-suite accommodations, the small ship has a mega-yacht feel.

Celebrity Edge

Inaugural Year: 2018

Ship Capacity: 2,918 passengers

This sophisticated ship — the first in Celebrity’s Edge class — changed the game following its 2018 debut. What’s more, Edge was the very first Celebrity ship to feature the Magic Carpet, the multifunctional Eden, and the Infinite Veranda Staterooms, which, with the touch of a button, transform your living space into your very own private balcony.

Related: 10 Best Alaska Cruises to Take This Summer, According to Experts

Celebrity Reflection

Inaugural Year: 2012

Ship Class: Solstice 

Ship Capacity: 3,046 passengers

The fifth, final, and largest Solstice-class cruise ship, Celebrity Reflection , will impress even the pickiest of travelers with its onboard activities, amenities, and spaces, including a total of 22 bars, restaurants, and lounges. In addition to The Retreat (reserved exclusively for suite guests) and The Solarium (adults-only), Reflection — along with all Solstice-class ships — boasts the Lawn Club. Located on the top deck of the ship, this chic outdoor space (which is outfitted with real grass, no less), is perfect for sipping cocktails, enjoying a leisurely lunch, listening to live music, lounging in a cabana, or playing a game of bocce or croquet. The adults-only Persian Garden area at the spa is a favorite amongst wellness enthusiasts.

Celebrity Silhouette

Inaugural Year: 2011

Ship Capacity: 2,902 passengers

Celebrity Silhouette is elegant in every sense, from the aptly named Grand Foyer — with its marvelous marble floors, extravagant staircase (which is prime for photo opportunities), and the first panoramic oceanview glass elevators at sea — to stylish lounges like The Hideaway or the natural light-filled Sky Lounge. While suite guests gain exclusive access to The Retreat, anyone can relax in one of the swanky pool areas or the laid-back Lawn Club. Then, when hunger — or thirst — calls, passengers can take their pick of over 20 food and drink options.

Celebrity Eclipse

Inaugural Year: 2010

Ship Capacity: 2,852 passengers

An impressive modern art collection, an expansive spa, a half-acre lawn, and top-notch dining: Find all this and more aboard Celebrity Eclipse , which debuted in 2010. This Solstice-class vessel also boasts an onboard nightclub, popular among party-centric travelers, a striking Grand Foyer, and, last but not least, the Solstice Club. Located at the highest point of the ship, the Solstice Club is a haven for R&R with its canopy lounge beds — and it’s also a popular spot for morning yoga or evening stargazing sessions.

Related: 21 Cruise Tips That Will Help Make Your Trip Even Better, According to Experts

Celebrity Equinox

Inaugural Year: 2009

Refurbished in 2019, Celebrity Equinox exudes cool. On board this stylish ship, guests can sip cocktails in style at one of several hip bars, including the Martini Bar and Slush, enjoy a picnic lunch or practice their golf swing at the half-acre Lawn Club, or soak up the sun at the adults-only Solarium or the plush lounge-lined pool area. Finally, guests should consider booking a suite to access Luminae, a swanky restaurant that serves decadent dishes designed by acclaimed chef Daniel Boulud.

Celebrity Solstice

Inaugural Year: 2008

Ship Capacity:  2,852 passengers

The first ship in Celebrity’s Solstice class currently cruises Alaska and the Pacific Coast in style. Here, you’ll find the lush Lawn Club, the adults-only Persian Garden thermal suite, and the glam Grand Foyer. Additional highlights include the Solstice Deck, an onboard nightclub, and a slew of bars and lounges, including the wine-centric Cellar Masters, where oenophiles can learn about – and taste — a wide variety of vinos from across the globe. Art lovers shouldn’t miss the Hot Glass Class, featuring professional-led glass-blowing demos.

Read More : 10 of the Best Mediterranean Cruises for Every Type of Traveler

Celebrity Xploration

Inaugural Year: 2007

Ship Class: Xpedition

Ship Capacity: 16 passengers

With a passenger capacity of just 16, the Xploration is Celebrity’s smallest ship. As such, cruisers can expect an intimate onboard ambiance. When not out and about exploring the Galapagos, guests can hang in the lounge, relax in their suite (some with private balconies), and soak up some rays — or stargaze — on the hot tub-equipped sundeck.

Celebrity Constellation

Inaugural Year: 2002

Ship Class: Millennium 

Ship Capacity: 2,184 passengers

This 22-year-old Celebrity ship offers a more refined, subdued atmosphere compared to the line’s newer ships, which boast flashier features like the Magic Carpet. The Rooftop Terrace area serves as a restaurant, bar, and outdoor movie theater, complete with cozy furnishings coupled with mouthwatering bites and sips. Meanwhile, the adults-only Persian Garden area in the spa is ideal for wellness-seeking cruisers.

Celebrity Summit

Inaugural Year: 2001

Ship Capacity: 2,218 passengers

Celebrity Summit, which cruises Alaska and the Caribbean, technically dates back to 2001; however, in 2019, it received a $75-million refurbishment to bring it a little more in line with Celebrity’s newest ships, including 2018’s Celebrity Edge . Expect stylish spaces galore, including the Sunset and Martini bars, plus a sleek Rooftop Terrace where cruisers can catch outdoor flicks while basking in the ocean views.

Read More : 25 Caribbean Cruises for Your Next Tropical Vacation

Celebrity Xpedition

Ship Class: Xpedition  

Ship Capacity: 48 passengers

Last refurbished in 2018, Celebrity Xpedition was purposely built to cruise the Galapagos. The immersive onboard experience includes nightly lectures by certified naturalists from Galapagos National Park, who will be on board the entire sailing. Enjoy postcard-worthy views from the Panorama Deck, or take a dip in the hot tub on the Sunrise Deck. Passengers can choose from a handful of elegant rooms and suites; however, those who want their own balcony will need to spring on the latter.

Celebrity Infinity

Inaugural Year: 2000

Ship Capacity: 2,170 passengers

Celebrity Infinity is a favorite among laid-back cruisers — primarily couples and adult friend groups. Popular onboard hangout spots include the adults-only Solarium, the buzzy Rooftop Terrace, and, for suite guests, The Retreat. The ship also has a handful of specialty dining restaurants (in addition to complimentary ones, of course). Le Petit Chef is well worth the added fee thanks to a combination of gourmet eats and exhilarating entertainment complete with tabletop animations.

Read More : 10 Best Greece Cruises, According to Travel Experts

Celebrity Millennium

Inaugural Year: 1999

Ship Class: Millennium  

Don’t sleep on Celebrity’s oldest ship, which includes a handful of fan-favorite amenities and spaces such as The Retreat, the Solarium, the Rooftop Terrace, and the Grand Foyer. Last refurbished in 2019, Millennium now features a more contemporary design aesthetic, similar to what you’d find on the newer ships. There are also more than 15 bars and restaurants on board.

Celebrity Cruises ships from newest to oldest — a complete list

What's the newest Celebrity Cruises ship? If you're thinking about booking a trip with Celebrity, it's a good thing to find out.

The newest Celebrity ship is typically also the Celebrity ship with the most bells and whistles and the most up-to-date venues, including cabins, restaurants, bars and attractions. It's what you want if you desire the very latest and greatest in a vessel for your Celebrity Cruises vacation.

Right now, the newest Celebrity cruise ship is Celebrity Beyond. It just debuted in April 2022.

Although Celebrity Beyond is barely more than a year old, it'll soon be supplanted as the newest Celebrity Cruises vessel by Celebrity Ascent — a very similar vessel in the same Edge-class series of ships as Celebrity Beyond. Celebrity Ascent begins sailing in December 2023.

For more cruise guides, reviews and news, sign up for TPG's cruise newsletter .

Other relatively new Celebrity cruise ships include Celebrity Apex , Celebrity Flora and Celebrity Edge . All began sailing in the last five years.

In all, Celebrity Cruises operates 15 vessels. On average, the line comes out with a new ship every two years, and it typically keeps vessels in its fleet for around 20 to 30 years before retiring them from the fleet. The oldest Celebrity ship, Celebrity Millennium, is 23 years old.

In general, Celebrity's newest ships are bigger and packed with more venues than its older ships. If you are looking for Celebrity ships with the most restaurants, bars, lounges and other amenities, you'll want to stick to vessels built in the last few years.

Related: 4 types of Celebrity Cruises ships, explained

That said, the above is a generalization that comes with an asterisk. One of Celebrity's newest ships, Celebrity Flora, is also one of its smallest ships.

With room for just 100 passengers, Celebrity Flora is one of three very small vessels in the Celebrity fleet that operate year-round tours in the Galapagos. It's essentially an entirely different business for Celebrity than the mainstream, big-ship cruising that is at the core of the company.

Celebrity is, in a sense, two cruise lines in one: a big-ship brand with 12 vessels that carry 2,000 to 3,000 passengers and sail around the world, and a Galapagos cruise tour operator with three tiny vessels that carry just 16 to 100 people. We include all of the vessels in this guide.

Here, every Celebrity Cruises ship currently in operation is ranked from newest to oldest:

1. Celebrity Beyond

Maiden voyage: 2022 Size: 141,420 tons Passenger capacity: 3,260

2. Celebrity Apex

Maiden voyage: 2020 Size: 130,818 tons Passenger capacity: 2,910

3. Celebrity Flora

Maiden voyage: 2019 Size: 5,739 tons Passenger capacity: 100

4. Celebrity Edge

Maiden voyage: 2018 Size: 130,818 tons Passenger capacity: 2,908

5. Celebrity Reflection

Maiden voyage: 2012 Size: 135,366 tons Passenger capacity: 3,046

6. Celebrity Silhouette

Maiden voyage: 2011 Size: 122,210 tons Passenger capacity: 2,886

7. Celebrity Eclipse

Maiden voyage: 2010 Size: 121,878 tons Passenger capacity: 2,850

8. Celebrity Equinox

Maiden voyage: 2009 Size: 121,878 tons Passenger capacity: 2,850

9. Celebrity Solstice

Maiden voyage: 2008 Size: 121,878 tons Passenger capacity: 2,850

10. Celebrity Xploration

Maiden voyage: 2007 Size: 320 tons Passenger capacity: 16

11. Celebrity Constellation

Maiden voyage: 2002 Size: 91,000 tons Passenger capacity: 2,170

12. Celebrity Summit

Maiden voyage: 2001 Size: 91,000 tons Passenger capacity: 2,158

13. Celebrity Infinity

Maiden voyage: 2001 Size: 91,000 tons Passenger capacity: 2,170

14. Celebrity Xpedition

Maiden voyage: 2001 Size: 2,842 tons Passenger capacity: 48

15. Celebrity Millennium

Maiden voyage: 2000 Size: 91,000 tons Passenger capacity: 2,137

What is the newest Celebrity Cruises ship?

The newest Celebrity cruise ship is Celebrity Beyond. As noted above, it debuted in April 2022. Measuring 141,420 gross tons, it's also the biggest cruise ship in the Celebrity fleet.

What is the oldest Celebrity Cruises ship?

The oldest Celebrity cruise ship is Celebrity Millennium. It was unveiled in 2000, right at the turn of the millennium (hence its name).

What new Celebrity Cruises ships are coming?

Celebrity Cruises currently has two new cruise ships on order. The first to arrive will be Celebrity Ascent in December 2023. It will be followed by an as yet unnamed vessel in 2025.

The two Celebrity Cruises ships on order will be the fourth and fifth ships in Celebrity's Edge-class series of vessels that began debuting in 2018. The first three ships in the series are Celebrity Edge, Celebrity Apex and Celebrity Beyond.

The Edge-class vessels are being built at the giant Chantiers de l'Atlantique shipyard in St. Nazaire, France.

Related: 5 things to love about Celebrity Beyond

What is the newest Celebrity Cruises ship available for booking?

Celebrity Ascent is the newest Celebrity Cruises ship that you can book right now. While Celebrity Ascent isn't yet sailing, its initial sailings scheduled for December 2023 are already on sale, as are future sailings through April 2025. The other, as yet unnamed Celebrity Cruises ship on order for delivery in 2025 has yet to open for bookings.

What is the newest class of Celebrity Cruises ships?

The Edge class is the newest class of Celebrity Cruises ships. Currently in the midst of rolling out, it'll be made up of at least five vessels.

The first Edge-class vessel, Celebrity Edge, debuted in 2018. Two more — Celebrity Apex and Celebrity Beyond — began sailing in 2020 and 2022, respectively.

The last two ships in the series currently on order, Celebrity Ascent and an as yet unnamed sister vessel, are due in December 2023 and sometime in 2025, respectively.

The Edge-class vessels aren't just the newest ships in the Celebrity fleet but are also the most advanced vessels in the Celebrity fleet. Designed to carry 2,908 to 3,260 passengers apiece at double occupancy, they each have such innovative new features as "infinite veranda" cabins with outward-facing walls that are entirely made of glass.

Another innovative feature of the Edge-class ships is the 90-ton platform along the side of each of the vessels called the Magic Carpet. As big as a tennis court, the platforms are cantilevered over the side of the vessels and can be raised and lowered to serve different functions — from a waterside bar to a water shuttle boarding area.

What's the difference between newer and older Celebrity Cruises ships?

Newer Celebrity Cruises ships generally are bigger than older Celebrity ships — in some cases by as much as 35% bigger. As a result, they have room for more onboard venues and attractions than the line's older vessels.

On Celebrity's newest and biggest Edge-class vessel, Celebrity Beyond, for instance, you'll find an expanded resort-within-a-resort area for suite passengers called The Retreat that isn't on the smaller vessels in the Edge-class series or on other older ships in the Celebrity fleet. It offers a new two-story sun deck with hot tubs, lounge chairs and private cabanas that are open exclusively to passengers staying in suites.

Celebrity Beyond also has 179 more cabins than its sister vessels, each of which has 1,467 cabins. As a result, it holds 3,260 passengers at double occupancy. That's up from a 2,910-passenger capacity at double occupancy for Celebrity Apex and a 2,908-passenger capacity at double occupancy for Celebrity Edge.

Celebrity's oldest Millennium-class ships, by contrast, only carry about 2,100 passengers at double occupancy. As a result, they have a more intimate feel, at least in the pantheon of relatively big, mass-market ships.

That makes them a good choice for someone who wants to try Celebrity but isn't eager to travel with big crowds. The oldest ships in the Celebrity fleet thus appeal to a subset of Celebrity fans who prefer more intimacy in a cruise vessel and don't mind giving up some onboard amenities to get it. They are also often less expensive per day to sail on.

Related: Celebrity Cruises Captain's Club loyalty program: The ultimate guide

Celebrity's three very small Galapagos-based vessels have the most intimate feel of all. They are like tiny boutique hotels that float.

Note that all Celebrity ships are renovated and upgraded on a regular schedule every few years, so even the oldest Celebrity cruise vessels have newer carpeting, updated furniture, modern decor in cabins and other updates. In many cases, they also have had entire eateries and bars renovated over the years with concepts that first debuted on newer vessels.

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Watch CBS News

Celebrity Edge, Celebrity Cruises' brand-new, billion-dollar cruise ship

July 28, 2019 / 9:52 AM EDT / CBS News

An earlier version of this story was originally broadcast on May 5, 2019. 

Behold the Edge, Celebrity Cruises' brand-new, billion-dollar baby, Yes, that's what it costs to build a cruise ship these days, often even more.

Thirty million people are expected to go on cruises in 2019, according to the Cruise Lines International Association . That's in spite of well-publicized outbreaks of disease at sea , freak accidents , even tragedies – like the toddler who fell to her death earlier this month .

The number of cruise ship passengers is up more than 12 million from a decade ago. 'We're still just scratching the surface," said Richard Fain, chairman and CEO of Royal Caribbean, Celebrity's parent company. He knows a growth industry when he sees one.

"In the United States, for example, only about three percent of Americans take a cruise in a given year. And if you go to Europe, it's less than half that level. If you go to Asia, it's a fraction of even that level."

"We currently have 18 new ships on order," he said.

Royal Caribbean's Symphony of the Seas is the world's largest cruise ship at the moment. Capacity: more than 6,600 passengers, 2,200 crew. It's five times the size of the Titanic.

Together, the big three – Royal Caribbean, Carnival and Norwegian – carry nearly 80 percent of the world's cruise ship passengers.

The competition between them has been like an arms race, in which size matters.

"Back in the '70s, the concept was, 'Let's design a ship that's essentially like a yacht,'" Fain said. "By the 1980s, we were saying, 'Let's design something that's much more like a hotel and has nicer rooms, nicer places to go, more things to do.' And today we're talking about, 'This should be more like a city.'"

"So, bigger, bigger, bigger, bigger, why?" asked correspondent Martha Teichner.

"The larger ship also gives us an economy of scale," he replied. "We could just take it in profit, but then we weren't giving them anything new."

And new is the name of the game. So, Royal Caribbean says it sinks about half what it makes from those economies of scale into innovation.

In "The Cave," the designers of the Edge used videogame technology to try out their ideas virtually. "It's accurate to the point where one person noticed the olives in the martinis were too small!" laughed John-Paul Lamb, who is in charge of all hotel operations aboard the Edge.

But innovations, like the multi-colored chandeliers, are not just eye candy for the passengers. 

The bridge, the domain of Captain Dimitrios Kefetzis, is more space-age than swashbuckling. "This is state-of-the-art," he told Teichner. "It cannot be any better as we speak."

Unique in the cruise ship world: A super-sophisticated touchscreen.

And below the passenger decks is a "superhighway" that the crew refers to as "I-95." "It goes all the way from the aft of the ship, the very back of the ship, all the way to the tip," said Lamb.

It's over a thousand feet long, and behind each door, something amazing. How about a room filled with red wine? 

And chilling in a refrigerated room are pallets of aluminum water bottles. "When we launched Edge, we made a commitment that we would eliminate all single-use plastics on board," said Lamb.

In an industry not known for environmental responsibility, the Edge has its own recycling operation. There's a sewage treatment plant on board, too.

But what attracts passengers is that next big thing. Aboard the Edge is a Magic Carpet, a 90-ton platform that levitates up and down the side of the ship. 

You're on the very edge of the Edge.

Lamb said, "We can take it all the way up to Deck 16, we can bring it down here to Deck 5, or we can take it right down to Deck 1.  You're always looking at the ocean. That's what makes this ship special.

Not a bad place to watch the sun set.

       For more info:   

• Celebrity Edge  (Celebrity Cruises)

       Story produced by Sari Aviv.

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