• The White House Tour Seen in <i>Jackie</i>, as Described in 1962

The White House Tour Seen in Jackie , as Described in 1962

W hen Natalie Portman stepped into the role of Jacqueline Kennedy in the new movie Jackie , out Friday, the actress did not lack for historical references on which to base her performance. That record included one very important piece of video footage: the First Lady’s televised tour of the White House, which aired in early 1962.

Ever since the White House had been rebuilt after the War of 1812, Presidents and First Ladies had used the home’s decor to reflect the grandeur of leadership, whatever that meant in their own eras. Accordingly, as styles changed, so did the furniture. Older items were sold off; as explored in Inside the White House from TIME Books, President Chester A. Arthur presided over the sale of two dozen wagons full of historic furniture from the executive mansion. Jackie Kennedy, however, wanted something different: under her watch, the White House would become a showcase for American history. As TIME put it in 1961, “Jackie formed a Fine Arts Committee to help her transform the White House into a ‘museum of our country’s heritage.'”

And in 1962, a televised tour was a way to show her work to the nation, and prove that it was worth the effort. (As the New York Times has reported , shooting the tour scenes for Jackie was a matter of meticulous care—it even required making the First Lady’s outfit in two colors, one that matched the red she wore on that day and one that would appear the correct shade of gray when shot in black and white.)

The week the tour aired, TIME noted with some amusement that it was an “impressive” display of the First Lady’s knowledge:

…Jackie Kennedy, along with some 45 million other Americans, settled down to watch herself in action as guide to CBS’s Charles Collingwood on an hour-long White House tour that had been taped a month before. She had refused the services of a CBS makeup artist, wore a wireless microphone around her neck with the pack and battery concealed in the small of her back. Pamela Turnure, her press secretary, had been instructed how to adjust the mike if anything went wrong. Explained Collingwood later: “We couldn’t have a technician fiddling with the First Lady‘s person.” From her first whispery words, Jackie put on an expert performance in telling how she and her advisory committee have redecorated the White House. Without notes or prompting, she showed a connoisseur’s knowledge of every antique and objet d’art that came into view (only one scene had to be refilmed; Jackie momentarily confused a Dolley Madison sofa with one of Nelly Custis’). She easily rattled off the names of bygone artists and cabinetmakers, displayed an impressive knowledge of intimate White House history. The Green Room, she noted, “used to be the dining room, and here Jefferson gave his famous dinners and introduced such exotic foods as macaroni, waffles and ice cream to the United States.” Woodrow Wilson so detested the stuffed animal heads with which Theodore Roosevelt had adorned the state dining room that he always “seated himself in such a manner that he would not see them while dining.” Showing off the Lincoln bed, Jackie remarked dryly: “Every President seemed to love it.” Said she in the Red Room: “One thing that’s interesting—President Hayes was sworn in here as President secretly at night, cause his was the closest election there ever was and they didn’t want the United States to be without a President for even one day, so while everyone was having dinner they swore him in here.” Moving from the Red Room to the Blue Room, Collingwood said as a sort of conversation opener: “Oh, this has a very different feeling from the Red Room.” Replied Jackie crisply: “Yes. It’s blue.” All in all, it was a pleasurable event in a fascinating week.

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While TIME’s reporter may have viewed the event as merely pleasant, the tour would in fact turn out to be part of one of the Kennedy family’s most lasting impacts on the American presidency. The First Lady’s efforts led to the creation of the White House Historical Association, and redefined what a new administration could and could not do to their home. Ever since, even as tastes have changed, the connection between American heritage and the look of the White House has remained.

Read the full story, here in the TIME Vault: Simply Everywhere

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The Best Moments From Jackie Kennedy’s Famous TV Tour of the White House

By Brooke Bobb

There’s nothing glossy about Jackie Kennedy in Pablo Larraín’s new biopic about the former First Lady. In fact, his bold film is at times brutal and emotionally raw, to say the least. Aside from examining the tragedy that she endured during and after the assassination of her husband, President John F. Kennedy, the movie also provides an intense character study of a woman who understood the art of self-branding before any of the Kardashians even existed—and she did it with inimitable poise and class. Evidence of this is portrayed throughout Jackie , specifically in the scenes that re-create the televised 1962 tour she gave of the White House and the vast and varied renovations she oversaw throughout.

It was the first time in history that a First Lady gave a private tour of the White House to the American people seated in front of their TVs at home, walking them (and CBS News correspondent Charles Collingwood) through the state dining room, the Red Room, the Lincoln Bedroom, and the room Mrs. Kennedy designated for in-house reupholstery, among others. She raised most of the funds for the restoration privately and succeeded in hunting down pieces that once belonged to past presidents, bringing them back to their former glory inside the White House. While many saw her restoration as a vanity project, her intention was not to force her own tastes upon the interiors, but to bring back a sense of American pride and history into a home that had long been stripped of it. As President Kennedy says at the end of the special, “Anyone who comes to the White House as a president desires the best for his country, but I think he does receive a stimulus from the knowledge of living in close proximity to the people who are legendary but who actually were alive and were in these rooms.” And it was his gracious and enigmatic wife who made that symbolism come to life.

Below, in honor of Jackie ’s official release today, here are some of the most memorable highlights from Mrs. Kennedy’s historic tour of the White House.

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A Tour of the White House

A Tour of the White House (1962)

Mrs. Kennedy provided a masterful, authoritative, knowledgeable tour of the various historical artifiacts furnishing 1600 Pennsylvania Avenue, "the people's house", its interior design and h... Read all Mrs. Kennedy provided a masterful, authoritative, knowledgeable tour of the various historical artifiacts furnishing 1600 Pennsylvania Avenue, "the people's house", its interior design and her well-received renovation efforts of the White House, all the while amidst an aura of el... Read all Mrs. Kennedy provided a masterful, authoritative, knowledgeable tour of the various historical artifiacts furnishing 1600 Pennsylvania Avenue, "the people's house", its interior design and her well-received renovation efforts of the White House, all the while amidst an aura of elegance by the First Lady hard not not to be captured by while viewing the tour.

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Jacqueline Kennedy in A Tour of the White House (1962)

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  • Trivia There was also an eerie moment that shook Jackie (2016) director Pablo Larraín when watching A Tour of the White House (1962) starring Jacqueline Kennedy . "Suddenly, when Jackie is in the Lincoln Bedroom, she starts to talk about what happened to Lincoln's widow after he was killed," the director recalled. "In a very strange way, it almost feels likes a premonition of what would happen to her. It seemed very important to me to include that moment, a sign of the weight she felt inside her."

John F. Kennedy : When we have, as we do today, Grant's table, Lincoln's bed, Monroe's gold set-all these make these men more alive. I think it makes the White House a stronger panorama, really, of our great story.

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Remembering Jackie Kennedy's White House Tour

On this day 50 years ago, first lady Jackie Kennedy offered a Valentine to America: A televised tour of the newly-restored White House. She had been shocked at how little of the past was in the White House. So she threw her heart into bringing that history back. A record number of Americans tuned in to watch the tour.

RENEE MONTAGNE, HOST:

Good morning. I'm Renee Montagne. On this day 50 years ago, the first lady offered a Valentine to America, a televised tour of the newly restored White House. Jacqueline Kennedy had been shocked at how little of the past was in the White House, so she threw her heart into bringing that history back. Teddy Roosevelt's rugs, an oak desk given by Queen Victoria, a rare portrait of Benjamin Franklin. And Americans loved it, with a record number tuning into her TV tour. It's MORNING EDITION.

Copyright © 2012 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

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What Jackie Kennedy’s Fascinating White House Tour Tells Us 60 Years Later

Jackie Kennedy during her televised White House tour

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The rare TV appearance is just as captivating now as it was in 1962.

Jacqueline Kennedy is perhaps the most influential first lady in American history, and yet she’s also one of the most elusive.

We know plenty about her biography, her timeless and influential sense of style , and the inspiring example she set for the nation when she bravely led the funeral procession after her husband’s assassination. But very little of Jackie’s story has been told in her own words. She rarely spoke at length in public, and the interviews she did give were typically short and mostly focused on campaigning for JFK. 

One rare exception is A Tour of the White House with Mrs. John F. Kennedy, a television special that aired on Feb. 14, 1962 — 60 years ago today. In it, Jackie takes CBS News correspondent Charles Collingwood through the first family’s home, highlighting the $2 million restoration project she spearheaded to honor the building’s history.

It was a smashing success, drawing an estimated 80 million viewers. (Newton N. Minow, the FCC chairman during the Kennedy Administration, wrote , “After I got the overnight ratings, I called the president, who asked, ‘What were they?’ I said, ‘Mr. President, they were higher than your press conferences.’”) The special was then sent around the world, becoming a propaganda tool of sorts that highlighted the young, glamorous couple who were about as close as America would ever get to royalty. 

The tour was the culmination of one of Jackie’s most influential projects. As a result of her work, the White House itself and the artwork and artifacts inside it are now preserved by the National Park Service and the Smithsonian Institution. But before the Kennedys, upkeep of these historic treasures was “idiosyncratic and non-routinized,” says Barbara A. Perry, the director of presidential studies at the University of Virginia’s Miller Center and author of Jacqueline Kennedy: First Lady of the New Frontier .

“When presidents would come and go, they could just take things with them or sell things off,” Perry says. “The tragedy of it in terms of preservation was that there was no formal status for the White House to protect it as a shrine or as a monument.”

Changing that policy going forward was only part of Jackie’s efforts. She also went on a mission to retrieve the priceless objects that had once occupied the White House before being scattered to the winds.

“It just seemed to me such a shame when we came here to find hardly anything of the past in the house,” Jackie says in the tour. She compares it to the presidential palace of Colombia, which she had visited and admired for its sense of history. “Every piece of furniture in it has some link with the past. I thought the White House should be like that.”

Jackie accomplished this through a savvy approach of engaging wealthy collectors of art and furniture whom she could appoint to prestigious advisory boards and take donations from, setting a template for fundraising that’s still relevant today.

“Publicizing it the way she did, people would just volunteer and say, ‘Oh, I have one of Abraham Lincoln’s chairs, and I’ll donate that,’” Perry explains. “And because all this had been formalized, they could get a write-off for their taxes.”

jackie kennedy tv tour white house

Jackie leads the tour with commanding expertise about the special objects and their provenance, showing off fixtures like a sofa that belonged to Dolly Madison, a centerpiece that belonged to James Monroe, and a pair of chairs originally owned by Martin Van Buren that had been sold by Mary Todd Lincoln after she was left “destitute” following her own husband’s assassination. 

In the CBS special, Jackie is gravely serious about preservation, and her expert opinions and elevated taste can sometimes provoke an unintended laugh. For example: As she discusses a famous 1796 portrait of George Washington by Gilbert Stuart, she explains that it set “a rather interesting precedent” of the government commissioning “the finest living artist of the day” to paint the president — and then delivers a biting critique of subsequent portraits.

“I often wish they’d followed that, because so many pictures of later presidents are by really inferior artists,” she declares. 

“The essence of the tour is Mrs. Kennedy’s amazingly detailed knowledge of what she was reporting,” Perry says. “She wrote the script, and then without cue cards, she took that tour and could remember names and dates and places and details. She had a capacious mind and an artistic eye that comes together with her sense of excellence and perfection.”

Equally fascinating is the way Jackie chooses to present herself. Though her wardrobe was a relatively simple red suit (a Christian Dior design recreated by the American atelier Chez Ninon, which produced authorized copies of European couture), her overall image was fresh and innovative, inspiring millions of American women to recreate it themselves.

“Even when she was wearing what we might call business attire, her bouffant hairdo was very different for that time. Women tended to wear tight curls that were done in permanents,” Perry says. “And remember, she’s only 31 when she comes to the first ladyship — that’s the fourth-youngest of all the first ladies. Women wanted to copy her because she had that new, youthful look.”

jackie kennedy tv tour white house

Perhaps the most transfixing element of Jackie’s persona is also the strangest: her voice . In today’s terms, it’s an odd, breathy, stilted accent that combines elements of her roots in New York and Massachusetts with the “Mid-Atlantic” inflection adopted by the rich and famous of the early 20th century. Letitia Baldrige, who served as White House social secretary during the Kennedy Administration, once described it to Perry as “Locust Valley lockjaw,” referring to a well-to-do hamlet on Long Island. It is an affectation that contains not just the signposts of performed wealth but also a strategic appeal to the opposite sex.

“People say that she was taught that whispery part of her voice by her dad because he would say that’s how you attract boys and men,” Perry says. “And there was something about that whispery voice that made men draw closer to her, like, ‘What did she say?’” 

She certainly knew how to attract suitors from an impressive pedigree, as evidenced by her marriage into one of the nation’s most prominent families, but Jackie’s appreciation for the finer things could sometimes become a sticking point in her relationship with JFK. 

It happened during his run for office, when the press reported that Jackie spent $30,000 a year on her wardrobe — and her response didn’t help matters. “Before she became more skilled in public relations as first lady, she snarkily said, ‘Well, I couldn’t spend that much even if I wore sable underwear,’” Perry says. “And that’s just not the kind of snarky thing you should say if you were a first lady.”

jackie kennedy tv tour white house

But sometimes, Jackie’s elevated sophistication could be a positive: During a 1961 trip abroad, Jackie’s glamour solicited such fanfare from the people of France that the president introduced himself at an official dinner as “the man who accompanied Jacqueline Kennedy to Paris.” The first lady’s restoration of the White House — and the positive publicity it drummed up — provided a similar shine to Kennedy’s presidency. 

JFK made a brief appearance during the CBS special to praise his wife’s work in making the White House “the center of a sense of American historical life,” and he was grateful that the image she projected helped to paint the United States as a bastion of freedom and prosperity during a precarious political period.

“He’s pointing out that this is the symbol of American democracy and the free world in the midst of the Cold War,” Perry explains. “Many more thousands of people were coming to the White House. They were enamored of him and Mrs. Kennedy and wanted to see what she was doing because it was so well publicized in Life magazine and then in the television tour. I don’t think it was as meaningful to him to see all of this artistic interior decorating going on, but the more he saw the effect, the more positive he became about it.”

This gets to the heart of what made the Kennedys such impactful cultural figures: They were experts in image-making, and they crafted an aspirational identity that cast a long shadow on American society even though JFK spent only about 1,000 days as president. 

Jackie’s White House tour is a perfect distillation of what makes her so beguiling. With her reverence for history, mastery of period furnishings, preternatural sense of style , and keen understanding of how to craft a personal narrative, the first lady created a mold that presidents’ wives continue to emulate to this day. Sixty years later, she still captures the American imagination. 

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jackie kennedy tv tour white house

Jacqueline Kennedy White House Tour 50th Anniversary

Then- White House curator William Allman talked about first lady Jacqueline Kennedy ’s extensive White House restoration and the evolution of … read more

Then- White House curator William Allman talked about first lady Jacqueline Kennedy ’s extensive White House restoration and the evolution of the Executive Mansion’s collection. This 2012 presentation at the John F. Kennedy Presidential Library and Museum marked the 50th anniversary of her televised February 14, 1962 guided tour, which was watched by millions and later awarded an honorary Emmy. This video is courtesy of the Kennedy library. close

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A Tour of the White House

In 1961, First Lady Jacqueline Kennedy resolved to make the White House a “living museum” by restoring the historic integrity of the public rooms and displaying the very best of American artwork, furniture, and décor. In order to fulfill her vision, Mrs. Kennedy founded the White House Historical Association, a private, non-profit organization created in partnership with the National Park Service. Today, the Association continues to advance its mission, enhancing the public’s understanding and appreciation of the Executive Mansion through educational outreach, research, and publications, while assisting the White House with acquisition and preservation projects. This collection, "A Tour of the White House," offers an online tour of the Executive Mansion for those who may not have the opportunity to visit in person. To learn more, purchase our The White House: An Historic Guide .

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An Overview

The entrance hall.

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The East Room

A Great Ceremonial Room

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The Green Room

A Serene Setting for Small Gatherings, Interviews, Teas, and Social Activities

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The Blue Room

The Principal Drawing Room

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The Red Room

A Richly Formal Room for Teas, Small Receptions, and Meetings

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State Dining Room

The Setting for State and Official Dinners

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The Ground Floor

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The Second Floor

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tv   The Presidency Jacqueline Kennedys 1962 Televised White House Tour  CSPAN  November 27, 2023 12:31am-1:11am EST

jackie kennedy tv tour white house

The Presidency Jacqueline Kennedy's 1962 Televised White House Tour CSPAN November 27, 2023 12:31am-1:11am EST

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  1. A Look Back at Jackie Kennedy's White House Tour, 60 Years Later

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  2. The Incredible History of Jackie Kennedy’s Decorating of the White

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  3. It's About TV: Jackie Kennedy leads a tour of the White House, 1962

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  4. Mrs. John F. Kennedy on white House tour on CBS-TV. News Photo

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  5. The Incredible History of Jackie Kennedy’s Decorating of the White

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  6. How 'Jackie' Re-Created The First Lady's Famous White House Tour

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COMMENTS

  1. A Tour of the White House with Mrs. John F. Kennedy

    February 14, 1962. ( 1962-02-14) A Tour of the White House with Mrs. John F. Kennedy was a television special featuring the first lady of the United States, Jacqueline Kennedy, on a tour of the recently renovated White House. It was broadcast on Valentine's Day, February 14, 1962, on both CBS and NBC, and broadcast four days later on ABC. [1]

  2. Jacqueline Kennedy's White House Tour

    1962: First lady opened the doors of America's home to the TV-viewing public.

  3. Jackie's White House Tour

    On February 14th, 1962 First Lady Jacqueline Kennedy gave an exclusive tour of the White House, hosted by CBS's Charles Collingwood and broadcasted on all th...

  4. From the archives: Jacqueline Kennedy gives first televised tour of the

    On Feb. 14, 1962, first lady Jacqueline Kennedy gave the first broadcast tour of the White House, offering the public a glimpse of the historic home that had...

  5. Jacqueline Kennedy's 1962 Televised White House Tour

    First lady Jacqueline Kennedy gave Americans a televised tour of the restored White House public rooms on Valentine's Day 1962. A reported 56 million viewers tuned into the CBS broadcast. James ...

  6. Jackie Kennedy White House Tour as Described in 1962

    The real 1962 televised tour of the White House, seen in the Natalie Portman starrer, was "an expert performance," a 1962 observer noted ... Jackie Kennedy, along with some 45 million other ...

  7. The Best Moments From Jackie Kennedy's Famous TV Tour of the White House

    Below, in honor of Jackie 's official release today, here are some of the most memorable highlights from Mrs. Kennedy's historic tour of the White House. 1 / 7. "Well, I really don't have ...

  8. The Presidency Jacqueline Kennedy's 1962 Televised White House Tour

    mrs. jacqueline kennedy, the television tour of the white house. prior to the tv screen a memorable our allies with a singular experience. the academy trustees wish to honor on of the membership. the concer and star of the program for her gracious invitation extended to millions of americans to see the white house and through this tour to learn ...

  9. A Tour of the White House (TV Movie 1962)

    A Tour of the White House: Directed by Franklin J. Schaffner. With Charles Collingwood, Jacqueline Kennedy, John F. Kennedy. Mrs. Kennedy provided a masterful, authoritative, knowledgeable tour of the various historical artifiacts furnishing 1600 Pennsylvania Avenue, "the people's house", its interior design and her well-received renovation efforts of the White House, all the while amidst an ...

  10. Remembering Jackie Kennedy's White House Tour : NPR

    On this day 50 years ago, first lady Jackie Kennedy offered a Valentine to America: A televised tour of the newly-restored White House. She had been shocked at how little of the past was in the ...

  11. A Look Back at Jackie Kennedy's White House Tour, 60 Years Later

    One rare exception is A Tour of the White House with Mrs. John F. Kennedy, a television special that aired on Feb. 14, 1962 — 60 years ago today. In it, Jackie takes CBS News correspondent Charles Collingwood through the first family's home, highlighting the $2 million restoration project she spearheaded to honor the building's history ...

  12. The Presidency Jacqueline Kennedy's 1962 Televised White House Tour

    sciences. think she has to date only first lady that have received an emmy award. this inscription on its base. reads 1960 162 trustees award to mrs. jacqueline kennedy, the television tour of the white house. prior to the tv screen a memorable our allies with a singular experience. the academy trustees wish to honor on of the membership. the ...

  13. Jackie Kennedy's TV Tour of The White House

    #OTD in 1962, Jackie Kennedy gave the first televised tour of the White House. Can you imagine how big of a deal that was in 1962? First Ladies Revealed

  14. The Presidency: Jacqueline Kennedy Televised White House Tour

    Watch the full program on Saturday, May 30 at 12pm ET on C-SPAN 3 We re-visit first lady Jacqueline Kennedy's televised White House tour from February 14, 19...

  15. Jacqueline Kennedy White House Tour 50th Anniversary

    This 2012 presentation at the John F. Kennedy Presidential Library and Museum marked the 50th anniversary of her televised February 14, 1962 guided tour, which was watched by millions and later ...

  16. The Jackie Kennedy White House Tour

    On the evening of Feb. 14, 1962, 56 million Americans were riveted to their television sets, watching the Jackie Kennedy White House tour. During the broadcast, the First Lady showed CBS newsman Charles Collingswood through the White House. She had great pride in her work restoring the mansion and reversing the depredations of the Eisenhower years.

  17. 50th Anniversary of the White House Tour with Jacqueline Kennedy

    Join us for a screening and discussion with White House curator William Allman of Mrs. Kennedy's famous televised tour where she describes her work on the re...

  18. A Tour of the White House

    A Tour of the White House. collection. In 1961, First Lady Jacqueline Kennedy resolved to make the White House a "living museum" by restoring the historic integrity of the public rooms and displaying the very best of American artwork, furniture, and décor. In order to fulfill her vision, Mrs. Kennedy founded the White House Historical ...

  19. The Presidency Jacqueline Kennedy's 1962 Televised White House Tour

    First lady Jacqueline Kennedy gave Americans a televised tour of the restored White House public rooms on Valentine's Day 1962. A reported 56 million viewers...

  20. The Presidency Jacqueline Kennedy's 1962 Televised White House Tour

    1993, working primarily with the museum staff as exhibit specialist. but his work has had a particular focus the life and times of jacqueline kennedy and her accomplishment as first lady. among the exhibits he has co-curated our jacqueline kennedy travels abroad. jacqueline kennedy the art of the white house dinner in voice the oral history of jacqueline kennedy on life with john f kennedy and ...

  21. The Presidency Jacqueline Kennedy's 1962 Televised White House Tour

    at the kennedy library since 1993, working primarily with the museum staff as exhibit specialist. but his work has had a particular focus the life and times of jacquine kendy and her accomplishment as first lady. among the exhibits he has co-curated our jacqueline nnedy travels abroad. jacqueline kennedy the art of the white house dinner ivoice the oral history of jacqueline keedy on li with ...