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2024 Easter Jeep Safari: Four New Concepts, Each with a Different Purpose and Palette

Jeep returns to Moab with a quartet of Wrangler, Gladiator, and Grand Wagoneer–based concepts that go high, low, and retro.

Jeep Vacationeer Concept

We knew the creatives at Jeep couldn't keep their hands off the new Wagoneer for long, and the Vacationeer is here to prove us right. And no, that's not a typo; the "ee" is a not-so-subtle nod to the Wagoneer it's based on. As long as we're pointing out the obvious, it would be pointless to pay homage to the Wagoneers of yore without at least a touch of woodgrain, and the Vacationeer wears it in the thin-strip style of select Jeep models from the late 20th century, including the low-volume Wagoneer Brougham of the early 1980s.

The custom exterior paint, dubbed Spearminted, is similar to the hue of the paint on the Willys Dispatcher Concept also found on this list, but it ramps up the spent nuclear fuel rod effect to Simpsons levels of iridescence. Larger wheel openings and custom body-side flare extensions shroud 35-inch BFGoodrich mud-terrain tires mounted to 18 x 9.0-inch 701 Method racing wheels. The tire and wheel package provide a 1.5-inch lift while front and rear skid plates help to deflect obstacles, and a front-mounted Warn winch and a trio of 11-inch TYRI LED lights provide peace of mind. Jeep's 510-hp twin-turbo 3.0-liter inline-six "Hurricane" engine provides the power to keep the vacation rolling.

The Overlanding vibe is strong thanks to the custom carbon-fiber RedTail Overland Skyloft affixed to the roof. Featuring climate control, room for two, and panoramic viewing capabilities, it seems like the ideal place to spend a night in the boonies, or even your driveway. To make climbing up and in via the weatherproof pass-through easier, Jeep removed the second- and third-row seating and mounted a small step that doubles as a table.

The rear area features a bed liner to stow gear. Distinguished fashion designer and Wagoneer enthusiast/owner Kiel James Patrick was tapped for the front upholstery, coming up with a design featuring classic Jeep vehicles dotting a distinctive and charming New England–inspired pattern. (Attn. Jeep: You know you could sell this fabric for real, right?)

Jeep Wrangler Low Down Concept

Longtime fans will likely remember the Jeep Lower 40 concept the brand dropped back in 2009 at the 43rd annual Easter Jeep Safari. This year's Jeep Low Down concept exists as an update of sorts, following the theme of fitting the biggest tires possible without altering the suspension or lifting the ride height.

The formula involves some clever cleaver work to make room for ginormous BFGoodrich Krawler 42 x 14.5 R-20 mud-terrain tires mounted on 20-inch beadlock wheels. Custom carbon-fiber fender flares help facilitate the project. Otherwise, the Wrangler Rubicon 392 suspension remains untouched, but Dana 60 axles with 5.38 gears are brought in to replace the standard Rubicon Dana 44s. The result is a low center of gravity teamed with increased ground clearance, breakover, and approach and departure angles.

The exterior is finished in Poison Apple Red paint, and the hood is a custom carbon-fiber unit with a see-through power dome. The profile gets a bit of streamlining with the removal of the exterior door handles, and a race-style fuel filler resides in the driver's-side rear quarter.

Interior tweaks include a Rhino-lined floor, black leather seats with cloth inserts, and a radio delete instrument panel. "Listening to the engine is enough, in the Low Down," says Chris Piscitelli, design manager for Dodge/SRT, who had a hand in creating this year's concepts. A custom red-tinted semi-transparent bikini top makes sure any light that passes through glows with a red hue.

Like its Lower 40 inspiration, the Jeep Low Down relies on a V-8 engine, in this case a modern 475-hp 6.4-liter 392 (you saw the numerous callouts, right?) and an eight-speed automatic transmission, whereas the Lower 40 made do with just a 390-hp 5.7-liter Hemi.

Jeep Gladiator Rubicon High Top Concept

Born from the efforts of Jeep Performance Parts designers and the Mopar engineering teams, the Gladiator Rubicon High Top Concept channels the '70s J-series pickups, particularly the highly decorated versions from the mid-'70s when Jeep tried to get hip. (Remember the Jeep J-10 Honcho ?)

Brown was the official color of the 1970s, so Jeep starts off with a two-tone Ginger Snap metallic exterior with bold graphics that look the part. Interior mods are subtle but appropriate. The seats have been trimmed with custom quilted and perforated tan and black Alea leather, and JPP logos reside on the headrests. JPP provides the sun bonnet, pedal kit, floor mats, and doorsill guards. JPP also provided some concept flat fender flares.

Mods from outside vendors include a front bumper from American Expedition Vehicles—check the custom protective hoop sitting just above a Warn winch—rock rail power steps from Rock Slide Engineering, and a truck bed storage system with lockable dual sliding drawers from Decked.

Power comes from the trusty 3.6-liter Pentastar V-6 engine mated to a TorqueFlite eight-speed automatic transmission. Torque is funneled to Dana 60 front and rear axles with matching 5.38:1 gears, then moves on to 40 x 13.5 R-18 BFGoodrich All-Terrain T/A KO3 tires mounted on 18 x 9.0-inch Satin Black KMC Grenade Crawl beadlock wheels. An AccuAir adjustable suspension helps fine-tune the suspension for the task at hand.

Willys Dispatcher Concept

Aside from the paint, the Willys Dispatcher doesn't look much different from the current Wrangler. And although there's a lot more going on here than just its Element 115 green paint, we'd be fine if there wasn't. As designer Chris Piscitelli not so coyly mentioned in brief preview, more than one current Jeep color first debuted on concept vehicles like this. A gloss-black windshield surround almost disappears—along with the standard black roll cage—due to the high contrast with the nuclear-age-inspired green paint.

Exterior color aside, the Willys Dispatcher, which counts the postwar-era Willys Jeeps as its inspiration, has some pretty cool features, including front and rear Dana 50 axles with 4:70 gears and 36-inch Traxion tires mounted on 16 x 7.0-inch white steel wheels for the perfect vintage look. The bumpers are crafted to look homemade old-school, the front with a beefy Warn 8274 winch mounted. The flat fenders and "Willys" stamped lettering in the hood really play into the retro vibe.

Inside, distressed saddle leather mixes with houndstooth cloth inserts; combined with the low back seats—sans headrests—the midcentury vibe is palpable. The vinyl flooring is from Jeep Performance Products, as are the bikini top and the onboard air compressor.

For all the looking back, the powertrain is undeniably modern, the Willys Dispatcher using Jeep's 2.0-liter plug-in-hybrid 4xe propulsion system that delivers 375 horsepower and 470 pound-feet of torque through an eight-speed automatic. It's a blend of old and new that successfully transcends time.

Andrew Wendler brings decades of wrenching, writing, and editorial experience with numerous outlets to Car and Driver . His work has appeared in numerous publications, including Car and Driver, Esquire, Forbes, Hot Rod, Motor Trend, MPH, MSN, and Popular Mechanics, among others. A Rust Belt native and tireless supporter of the region, he grew up immersed in automotive, marine, and aviation culture. A lifetime of hands-on experience and a healthy dose of skepticism provide him the tools to deliver honest and informative news, reviews, and editorial perspective. Of note, he once won a $5 bet by walking the entire length of the elevated People Mover up track that encircles downtown Detroit.

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Easter Jeep Safari

March 23 - march 31.

The Easter Jeep Safari consists of trail rides, mostly day long trips, departing from Moab Utah throughout the 9 day long event. The official event is hosted by the Red Rock 4-Wheelers Inc. one of the local four wheel drive clubs of Moab.

Participants provide their own four wheel drive vehicle, take care of their own food and non-alcoholic beverages for the trip. Suggested essentials, beyond plenty of water, include sun protection, and layered clothing in case of changing weather circumstances that are always a possibility during the spring in southeastern Utah.

Start: March 23

End: March 31

This calendar is a courtesy for area visitors. Inclusion does not imply endorsement by Grand County, Utah. We make no warranties, express or implied, about the accuracy of the listed information. Grand County and its agents are not liable for any resulting liabilities or business practices of companies or event organizers mentioned or linked to on this website. Event organizers are solely responsible for obtaining all required permits for their events.

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EASTER JEEP® SAFARI

Where concepts come to life.

Every year at Easter Jeep Safari®, off-road enthusiasts travel to Moab, Utah, the Jeep® Brand’s home away from home, to see dream vehicles become reality. Explore the Easter Jeep Safari 2024 lineup, featuring a collection of cutting-edge concept vehicles created by visionary designers and engineers. Concept vehicle and features shown throughout. Not available for purchase.

Join the Jeep® Brand community and start an adventure unlike any other.

EASTER JEEP® SAFARI 2024

Every year in Moab, Utah Jeep® Brand designers and engineers create big time buzz. The 2024 Easter Jeep Safari® did it again with a collection of imaginative concept vehicles that shatter the mold of what’s possible on- and off-road. Explore the newest additions to our yearly tradition. Concept vehicles shown throughout. Not available for purchase.

2024 JEEP® WILLYS DISPATCHER CONCEPT

2024 jeep® wrangler lowdown concept, 2024 jeep® gladiator rubicon high top concept, 2024 jeep® wagoneer vacationeer concept.

THE MOAB VAULT

Each year Easter Jeep Safari® delivers incredible concepts that leave a lasting impression. Explore some of our favorite concept vehicles from over the years and relive the excitement and daring vision the Jeep® Brand brings to Moab.

JEEP® WRANGLER MAGNETO 3.0 CONCEPT

Jeep ® scrambler 392 concept, 1978 jeep ® cherokee 4xe concept, jeep ® wrangler rubicon 4xe concept, grand wagoneer overland concept, jeep ® wrangler rubicon 4xe departure angle concept, jeep ® gladiator rubicon sideburn concept, jeep® gladiator d-coder concept, jeep® wrangler magneto 2.0 concept, jeep ® rubicon 20 th anniversary concept, jeep® performance parts/mopar® birdcage concept, jeep® ’41 concept, jeep ® bob concept, grand cherokee trailhawk® 4xe concept, the jeep® jeepster beach concept, jeep ® magneto concept, jeep® gladiator m-715 five quarter concept, jeep ® jt scrambler concept, the jeep® nacho concept, jeep ® 4speed concept, wagoneer roadtrip concept, the jeep® quicksand concept, jeep® luminator concept, jeep® trailpass concept, jeep ® crew chief 715 concept.

From lift kits and storage systems to decals and emblems, available Jeep® Performance Parts can help take your Jeep Brand vehicle to new heights.

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What I Discovered at My First Easter Jeep Safari in Moab

Among soaring slabs of sandstone, thousands of Jeep fans converge and the brand tests out its newest concepts.

KristinVShaw

If you stand on Main Street in Moab in the middle of April, someone driving a Jeep product will pass by approximately every 2.1 seconds. Moab is alive with Jeep juju, so it must be time for the annual Easter Jeep Safari , a week-long celebration of all things off-road. Thousands of people who are members of the church of slick rock crawl all over the routes that skirt around Arches National Park and obstacles with colorful names like Hell's Revenge and Poison Spider. Every turn is magnificently carved by nature from cross-stratified Navajo sandstone.

This is my first Easter Jeep Safari , and I’m checking it off my mental bucket list with glee. After two flights broken up by a four-hour layover in Denver, I arrive at the Moab airport. It’s a tiny place with one gate in a compact terminal; the ground crew dumps all the luggage in one semi-flat outdoor bin after each flight. The airport is less than 20 minutes from downtown Moab, and I hop into a Jeep Wrangler Rubicon 392 and fire up the V8 to get from there to the Hoodoo Moab Hotel.

Jeep’s “home away from home” is in the southeast quadrant of Utah, where red sandstone throws majestic shadows over the desert. The brand is very much at home here, and a substantial team flies in from Detroit to test out the newest crop of Jeep concepts. Easter Jeep Safari started out as a one-day affair in 1967, when the Moab Chamber of Commerce organized the event to attract tourists. Now, Jeep (and Jeepers) descends on Moab in force to drive on some of the toughest terrain Utah has to offer for off-roaders. While there, Jeep execs, product representatives, and engineers meet with customers who don’t pull any punches about what they like and don’t like about the brand’s vehicles.

Is this Heaven?

It is Holy Week, which means more than one thing to the people here. Red Rock 4 Wheelers , the club that leads the Easter Jeep Safari, calls Moab the “Mecca of four-wheeling” and there is the obvious reference to Easter Sunday, which marks the end of the event. Plus, during the Easter Jeep Safari there are a number of commandments to follow to keep the area as pristine as possible for generations to come.

“Don’t bust the crust!” is one of those directives, which means that you should avoid stepping on the cryptobiotic soil that serves as the desert’s delicate crust. Crypto, meaning ‘hidden’ plus biota, which means ‘life’ forms the base of the word that describes a microcosm of green-blue algae, lichen, moss, fungi, and other important life-giving substances.

A representative from the Bureau of Land Management gives us a stern talking-to about the flora and fauna of Moab and keeps a sharp eye on where the vehicles are putting their wheels. As I arrive in the top-of-the-food-chain Rubicon 392 in Sarge Green, she watches my feet when I dismount to make sure I’m not violating the ground beneath me. Throughout the week, Jeep is conscientious about how drivers treat the public land because it's a unique, special place for testing and visibility.  

Staying on the marked trails is also expected, and refraining from tailgating is a smart idea. Don't be a jerk on the trail, basically.

Jeep Concepts Put to the Test

An array of concept vehicles is splayed out in front of me, including a few I have been eagerly waiting to see in person: the striking red-on-black D-Coder, a chopped Gladiator dubbed the Bob, and the all-electric Magneto 2.0. The first Magneto was on hand at the Easter Jeep Safari last spring , and while it looks very similar this year on the outside, the brand gave the concept a huge power boost. Now it makes 850 pound-feet of peak torque, which is more than three times the output of Magneto 1.0, and a staggering 625 horsepower. 

Jeep boss Jim Morrison takes the co-pilot role as I climb into the front seat of the Magneto 2.0; it’s a big hop up into the EV, since it’s rocking 40-inch-tall tires mounted to 20-inch wheels. They’re massive. Morrison coaches me through a quick primer on using the unusual stickshift in the Wrangler concept, and we take off along the rocks. How a manual could possibly work in an electric vehicle requires a fairly detailed explanation, and since Caleb has already done that on The Drive , I don’t need to repeat it all. Check out his post here.

At this juncture, Morrison indicates that rowing your own Magneto won’t be an option for the masses. It’s too expensive to build.

Once I hop out of the Magneto, I'm ready to test out the Bob, named as such for the "bobbed" back end of a Gladiator. Luckily for me, off-road coach and Rebelle Rally champion Nena Barlow is available to drive with me and offer off-roading tips, and we wheel across the trail under the orange glow of the Bob's canvas lid. This is one of my favorites, with its stumpy shape and brightly-colored accessories, and the Bob is a terrific host on the rocks.

Barlow, however, prefers the Industrial Blue Grand Cherokee Trailhawk 4xe . She appreciates the air suspension, sway-bar disconnect, and 20-inch metallic matte wheels wrapped in 33-inch BFG mud-terrain rubber. I like the custom upholstered seats with houndstooth inserts, which chief designer Mark Allen says is modeled after a jacket the late comedian Rodney Dangerfield would have worn.

Of course, I didn't miss a chance to drive the Kaiser Jeep M725 concept, which started out as a 1967 Kaiser Jeep M725 military ambulance. Custom rock rails protect the body and it rides on 20-inch, eight-lug Black Rhino Armory wheels wrapped in 40-inch tires. As soon as I started it up, my face broke into an ear-to-ear grin. Yes, it off-roads, too.

The population of Moab was 5,366 at the 2020 census, and it swells to at least four times that size during the Easter Jeep Safari. If the Chamber of Commerce members who kicked this event off in 1967 could see it now, they'd surely be astonished and delighted that their idea worked so well. Hotels dot the landscape and Jeep tour companies like Nena Barlow's are seeing steady work.

During Easter Jeep Safari, the general mood in town is of excitement and camaraderie; off-roaders exchange tips on routes and parts. Bilstein hosts a site and a number of wrapped vehicles tool around town, advertising the brand. BFGoodrich hosts a garage right on Main Street and it's open to all. You bring the parts and they'll fix just about anything for you, gratis, whether or not your vehicle is riding on any of the BFGoodrich brand tires . They'll even swap out an engine if they have to, one of the mechanics told me. That's pretty dang generous.

As I leave Moab, I stop at the local rocks and fossils shop for a souvenir in the hopes that it will hold me over until my next visit. I already can't wait for 2023.

Got a tip? Send me a note: [email protected].

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Jeep® Brand Hits the Trails at 57th Annual Easter Jeep Safari With Collection of New Concepts

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• Impressive lineup of Easter Jeep Safari concepts from Jeep® heading to Moab, Utah, April 1-9
• Seven one-of-a-kind Jeep concept vehicles take four-wheeling to the next level and prove why there’s nothing quite like legendary Jeep 4×4 capability
• Jeep brand’s mission of Zero Emission Freedom takes charge with four new electrified concept vehicles, including the reimagined Jeep Wrangler Magneto 3.0
• All concept vehicles are equipped with an array of advanced powertrains and showcase the latest prototype and production parts

March 30, 2023 , Auburn Hills, Mich.  – An entirely new collection of eye-catching, efficient and mission-capable concept vehicles will be unveiled and driven off road during the 57th annual Easter Jeep Safari, April 1-9, 2023, in Moab, Utah, the Jeep® brand’s home away from home. Electrified power and commanding performance will be front and center during this year’s Safari. The Jeep brand and Jeep Performance Parts (JPP) by Mopar design teams have created several one-of-a-kind rock-crawling and terrain-traversing vehicles that will take four-wheeling to the next level and prove why there’s nothing quite like legendary Jeep 4×4 capability.

“Every year, more than 20,000 Jeep enthusiasts descend on Moab, Utah, for Easter Jeep Safari to wheel in the most extreme off-road conditions, where our engineers continue to push the capability of our Jeep vehicles to next levels,” said Jim Morrison, senior vice president and head of Jeep brand North America. “It’s the perfect place to showcase our seven new Jeep concepts, because it’s with these Jeep enthusiasts that we’ll be able to push the limits even more and get their feedback on where they want to take the Jeep brand into the future.”

This year, seven distinctive Jeep brand and JPP concept vehicles are equipped with an array of advanced powertrains. Back by popular demand is Jeep Wrangler Magneto, the first battery-electric vehicle (BEV) concept from the Jeep brand. The third iteration of the powerful and capable Jeep Wrangler SUV concept, Magneto 3.0, and three additional Jeep 4xe concept vehicles are testament to the Jeep brand’s commitment to Zero Emission Freedom and 4×4 leadership. Each concept also features the latest production and prototype JPP from Mopar, developed with rigorous specifications and legendary 4×4 capability in mind.

“Our annual trip to Moab allows us to showcase the latest selection of custom and authentic, quality-tested Jeep Performance Parts from Mopar,” said Mark Bosanac, North America senior vice president, Mopar service, parts and customer care. “Unlike any other aftermarket offerings, our growing portfolio of factory-tested and factory-backed parts and accessories are specifically designed and engineered to face the toughest trails in the world.”  The 2023 Easter Jeep Safari concept vehicles include: Jeep Wrangler Magneto 3.0 Concept Third time’s a charm for this off-road beast. When the Jeep design team began building the Jeep Wrangler Magneto concept, the intention was always to use the platform to test, discover and push the boundaries of 4×4 electrification. The Jeep Magneto 1.0 concept was first introduced in 2021 as a fully capable BEV that was stealthy, quiet, quick and an unmistakable rock-climbing force. Jeep brand engineers and designers created a zero-emission vehicle with Jeep 4×4 capability that provided new levels of efficiency, environmental responsibility, and extreme performance on and off road. Based on a two-door 2020 Jeep Wrangler Rubicon, the Jeep Magneto features a custom-built axial flux electric motor that operates up to 6,000 rpm and connects to a six-speed manual transmission for ultimate control. The compact e-motor was initially tuned to deliver up to 273 lb.-ft. of torque and 285 horsepower. The debut of the  Jeep Magneto 2.0 concept in 2022  pushed the performance envelope further. Peak amperage in the propulsion system was more than doubled to 600 amps, which enabled the concept vehicle to instantly deliver up to 850 lb.-ft. of peak torque to the wheels – more than triple the torque output of the previous version of the concept – and 625 horsepower for serious rock-climbing challenges. Updates to Jeep Magneto this year include a new, more efficient motor that boosts the torque output, as well as updated programming, which results in a 20% increase in useable energy and range. Also new to the Jeep Magneto 3.0 concept this year are three driver selectable functions that capitalize on the benefits of a fully electric powertrain in serious off-road situations:

• Output select allows the driver to choose between two power settings (standard: 285 horsepower/273 lb.-ft. of torque; maximum: 650 horsepower/900 lb.-ft. of torque) 
• Two-stage power regeneration mode allows normal driving while off, or enhanced brake regeneration using the electric motor when engaged  
• Aggressive hill descent mode can be selected in low range to offer true ‘one pedal’ off-road driving in serious rock-crawling situations

Adding to its prowess are Dynatrac 60 front axles (5.38:1 ratio), Dynatrac 80 rear axles (5.38:1 ratio), 20-inch off-road beadlock wheels, 40-inch mud terrain tires and a custom 3-inch lift.    The Jeep Magneto 3.0 concept also tests the concept vehicle’s proportion. For ease of access, the door opening has been modified and swept back an additional six inches. For added accessibility, a new B-pillar was moved rearward 60mm from stock to make way for a custom anti-roll bar. The front fender was stretched back on the trailing edge two inches. The windshield has been raked back 12 degrees to give the side view a “chopped” roof feel without shortening the front glass.   Jeep Magneto 3.0 has an updated paint scheme that pays homage to all three evolutions of the concept vehicle. The Bright White and Surf Blue motif remains, but the third iteration introduces more vibrant exterior details, including the addition of red accents. The Jeep Magneto 3.0 concept front seats have been re-trimmed in a rich blue leather and adorned with red accent stitching to match the exterior. The rear seats have been removed and the floor has been Rhino-lined in Surf Blue for added functionality and durability. Jeep Scrambler 392 Concept Originally introduced in 1981, the Jeep Scrambler (CJ-8) was the Jeep brand’s first convertible, compact truck. Highly capable and versatile, this unique small pickup truck was similar to the CJ-7, but featured a longer 103-inch wheelbase and a long rear overhang for increased cargo space. Fast forward four decades, the Jeep Scrambler 392 concept builds on the fun, open-air origins of the CJ-8 with a powerful twist. Though a V-8 engine was never offered in the CJ-8, the 392 Scrambler concept offers impressive power and incredible torque with its 6.4-liter HEMI® V-8 engine (470 horsepower and 470 lb.-ft. of torque).   The Jeep Scrambler 392 concept, which started as a four-door Jeep Wrangler Rubicon, also emphasizes lightweight off-road performance, achieved through custom carbon-fiber bodywork. The transformation showcases the Scrambler’s new two-door aesthetic with an open-air freedom personality. The windshield is laid back 12 degrees and matches a lower roof. The modified silhouette gives a nod to chopped top hotrods. One of the most exciting features on the Jeep Scrambler 392 concept is the newly released AccuAir air suspension kit developed for the Jeep Wrangler and Jeep Gladiator. This system allows an adjustable suspension lift ranging from 1.5 inches up to 5.5 inches and can be custom adjusted on the fly with an in-cab controller or through long-range Bluetooth on a wireless device. The sculptural rear quarter panel is designed to emphasize the door aperture, as well as wider rear flares. The updated bodywork also includes a new front fender flare and a new carbon-fiber hood. In the middle of the hood rests a tinted clear insert to spotlight the heart of the Jeep Scrambler 392 concept, its monster 392-cubic-inch engine. Custom front and rear lightweight bumpers and the new fender flares provide added clearance for a larger tire and wheel combo. The Jeep Scrambler 392 concept sits on 40-inch tires wrapped around custom 20-inch rims. The rims and tow hooks are finished in Brass Monkey paint, the same as today’s stock Jeep Wrangler Rubicon 392. The exterior of the concept is painted in Sublime green, while the interior boasts custom seats with plaid blue inserts and green stitching. 1978 Jeep Cherokee 4xe Concept Another trip down memory lane leads to this year’s Resto-mod concept build. First introduced in 1974, the Jeep Cherokee (SJ) was a sporty, two-door version of the Wagoneer and featured bucket seats, a sports steering wheel and racy detailing designed to appeal to younger, more adventurous drivers.  A year later, the Wide-Track option was available with key upgraded features, including exterior stripes, larger tires, 3-inch wider axles, larger front and rear wheel cutouts, Dana 44 front and rear axles and an interior with more creature comforts.  Which leads us to the present day of this concept vehicle-loving journey. To pay homage to the Jeep Cherokee SJ, a first-of-its-kind vehicle with on- and off-road chops, the Jeep design team set out to reimagine the iconic full-size SUV with a modern spin.  The Jeep Cherokee 4xe concept began its life as a 1978 Jeep Cherokee, which was affectionately blended with a 2022 Jeep Wrangler Rubicon 4xe. The original Jeep Cherokee was intended to take the Jeep Cherokee SJ to the next level of performance, and that ethos rings true for this concept vehicle.  The original body was heavily modified and the exterior fuses original proportions with a bright, unmistakably 1970s-theme multicolor paint scheme. While the ’78 Jeep Cherokee 4xe concept looks similar to a vintage Jeep Cherokee SJ at first glance, it has transformed into a modern, electrified, off-road performer. Under the hood, the ’78 Jeep Cherokee 4xe concept features the advanced Jeep Wrangler 4xe powertrain, which provides a unique on- and off-road experience through the combination of two electric motors, a high-voltage battery pack and a high-tech 2.0-liter turbocharged I-4 engine. An eight-speed automatic transmission is mated to a 4:1 transfer case to deliver more than enough power to 37-inch tires wrapped around custom 17-inch “slotted mag” style wheels.   The Jeep ’78 Jeep Cherokee 4xe concept’s custom interior features low-back bucket seats trimmed in leather. The rear bench seat was replaced with a four-point safety cage, and the rear cargo space houses a full-size spare tire just in case the trail gets a little too wild.   Jeep Wrangler Rubicon 4xe Concept Following the overwhelmingly positive reaction to the special-run, limited-edition Tuscadero exterior paint color that debuted in 2021 for Jeep Wrangler models, the Jeep design team decided to up the ante on this head-turning chromatic magenta color. The team drew a line in the Moab sand and decided it was time to flip the color’s perception and make it a lot tougher than expected.  Enter this special Jeep Wrangler Rubicon 4xe concept with its legendary electrified off-road capability, unapologetic color palette and a powerful platform for any adventure. The exterior of the Jeep concept boasts an eye-catching, pink-hued paint with Gloss Black accents sprinkled across the front grille and headlamp bezels. The signature seven-slot grille was borrowed from the new Jeep Wrangler Rubicon 20th Anniversary model, which sets off a custom hood graphic with a tone-on-tone print that fittingly ties into the interior theme.  Off-road capability has been increased with the addition of an adjustable AccuAir air suspension kit to allow ample clearance for massive 37-inch tires that are wrapped around custom 17-inch high-gloss black American Expedition Vehicles (AEV) Borah wheels. Additional AEV pieces include front and rear bumpers, differential covers and a Warn Zeon winch. Grand Wagoneer Overland Concept Over the hills and through the Canyonlands we go with the cross-trekking 2023 Grand Wagoneer Overland Concept. The all-new Grand Wagoneer and Wagoneer vehicles reinterpret their own legacies and take the premium SUV into uncharted territories of comfort and adventure. With this in mind, the go anywhere, do anything concept vehicle takes off-road exploration to the next level – and in true Grand Wagoneer style. The Grand Wagoneer Overland concept leverages the all-new 3.0-liter Hurricane Twin Turbo 510 engine to lead adventure-seekers further off the beaten path. Delivering 510 horsepower and 500 lb.-ft. of torque, the powerful Hurricane engine offers premium performance while also delivering improved fuel economy versus many competitors’ naturally aspirated V-8 and boosted six-cylinder engines. The overlanding-inspired concept boasts an incredible amount of appointments inside and out. The concept’s main feature is a custom RedTail Overland Skyloft affixed to the top of the Grand Wagoneer’s roof. The carbon-fiber constructed Skyloft unfolds in around 10 seconds from the inside by simply pushing up with one arm. To accomplish the Skyloft’s integration, the design team began by removing the second- and third-row seats. The rear-most sunroof was repositioned to create a custom weatherproof, pass-thru entrance from the lower third-row seating area to the upper Skyloft level. A fore/aft sliding door and a small step, which also doubles as a usable table, allows for easy access. The Skyloft provides a climate-controlled oasis complete with a sleeping space for two people and enough windows to soak in even the most panoramic views.  And while the Skyloft may be the optimal choice to take in a starry night, the main cabin space below also received plenty of attention to detail. Whether it’s to escape a quick downpour or change out of muddy hiking gear, the concept’s truck bed-lined cargo floor handles any outdoor element with ease. To complement the Grand Wagoneer’s rear seat entertainment and other creature comforts, the cozy interior was appointed with two oversized beanbags, a plush throw rug, pillows and custom, ambient interior lighting. The spacious interior also provides ample storage for bikes, gear and anything else worthy of the trip. The exterior of the Grand Wagoneer Overland concept is painted in Industrial Green with Gunmetal accents. A massive Warn winch was added to the front grille and features two sets of custom laser lights for superior night-time visibility. A durable, black Rhino-lined roof has a subtle pop of orange color to pay homage to the countless amounts of outdoor gear used by overlanding enthusiasts. Larger wheel openings and custom wheel flares, as well as a custom front chin and rear valance help complete the look, while also delivering aggressive approach and departure angles for superior off-road capability. The concept’s 35-inch tires wrapped around custom 18-inch wheels provide a natural 1.5-inch lift to the vehicle for added breakover and ground clearance. Jeep Wrangler Rubicon 4xe Departure Concept The Jeep Wrangler 4xe Departure concept builds upon the iconic open-air cockpit of the best-selling and most capable PHEV in America with innovative and conceptual items from the JPP by Mopar design team. Notably, the spare wheel and tire mount allows the Jeep Wrangler Rubicon 4xe to push the limits of available departure angles with 4×4 electrification.   Riding on 17-by-8.5-inch Vintage Bronze KMC Impact OL wheels and 37-inch BFGoodrich tires, the Wrangler 4xe Departure concept features a JPP 2-inch lift kit with BILSTEIN performance shock absorbers. The BILSTEIN shocks use remote reservoirs to provide greater cooling capability for increased suspension travel and improved Jeep 4×4 off-road capability. Protecting the seven-slot front grille first introduced on the 2023 Jeep Wrangler Rubicon 20th Anniversary edition is a custom-designed tubular grille guard measuring 4 feet by 1 foot that folds down to create an innovative bumper bench, a perfect relaxation perch for two while out on the trails. Below the grille guard is a modified Rubicon bumper with a Warn winch.    New, custom, flat-fender flares and wheel liners, designed specifically for larger wheel and tire combinations, provide additional clearance. The flat fender flares have integral removable daytime- running-light (DRL) covers for the off-road enthusiast who may require extra tire clearance for extreme off-road situations. This concept is the first 50-state legal fender flare with OEM DRL and meets 50-state tire coverage requirements.   The design team continues to explore customer needs by investigating additional trail lighting. The Wrangler 4xe Departure concept uses three concept header-mounted, 11-inch TYRI rectangular LED lights with custom brackets that mount to the backside of the windshield header. Each light easily pivots out of the way when the windshield is folded down. Illuminating the ground at all four corners are custom rock lights.  Custom rock rails with mounted slider tubes provide enhanced body protection and easier access to the elevated cabin, while JPP tube doors provide the ultimate open-air experience. For added storage capacity, the Wrangler 4xe Departure concept features Molle panels that attach to the sport bar and the body tub to house additional trail-rated accessories that need a mounting point. The design team used the Wrangler 4xe Departure concept to explore innovative options to mount the spare wheel and tire, while keeping harmony with other accessories. At the rear is a custom convertible tube gate that offers front- or rear-facing positions for the spare wheel and tire. When the spare is flipped outward, the system acts as a bed extender to provide more cargo space. When the gate is turned toward the cabin, the rear overhang is greatly improved for off-roading while the spare wheel and tire are safely secured. The convertible gate maintains a factory backup camera and CHMSL in either position.   The rear cargo compartment features Jeep Rubicon trail rails with tie downs to store additional accessories, and a signature JPP all-weather cargo mat. The stunning Dark Harbor blue exterior on the Wrangler 4xe Departure concept is contrasted inside the cabin with the vivid chromatic seating surfaces. The design team uses an expressive color combination of light Acorn Squash Nappa leather contrasted with darker Carnegie Hall brown Nappa leather, accented with warm off-white Serafil stitching. The Dark Harbor blue color continues onto the instrument panel, which features various Vintage Bronze accents. The Wrangler 4xe Departure concept also features a concept instrument panel accessory rail to mount phones or accessories for recording trail rides. For the driver, stainless-steel JPP pedal covers include black rubber pads, adding plenty of traction to the accelerator and brake pedals. In addition, JPP door-grab handles provide easy entry and exit.     The new JPP heavy-duty vinyl flooring system is available now for all production four-door (JL) Wranglers. With integrated Jeep floor drains it allows for easy interior cleaning.   Jeep Gladiator Rubicon Sideburn Concept The Jeep Gladiator Sideburn concept, wearing a striking Solar Flash Yellow, explores new tools designed for the burgeoning interest in off-road adventure.    Powered by a 3.6-liter Pentastar V-6, the Gladiator Sideburn concept features a JPP 2-inch lift kit with BILSTEIN performance shock absorbers. The BILSTEIN shocks use remote reservoirs to provide greater cooling capability for increased suspension travel and improved Jeep 4×4 off-road capability.   At all four corners, black HRE 17-by-9-inch FT1 six-spoke wheels ride on 37-by-13-inch BF Goodrich tires. Protecting the seven-slot front grille borrowed from the 2023 Jeep Wrangler Rubicon 20th Anniversary edition is a custom-designed tubular grille guard measuring 4 feet by 1 foot that folds down to create an innovative bumper bench, a perfect relaxation perch for two while out on the trails. Below the grille guard is a modified Rubicon bumper with a Warn winch.   Responding to customer feedback and debuting on a Gladiator Sideburn concept, the JPP by Mopar design team installed a pair of removable 11-inch TYRI rectangular LED lights to each of the roof panels, suspended by custom bracketry in the concept-light fairing. The light fairing is attached to each roof panel and features a quick disconnect. A concept JPP Gladiator Sport Bar, made from lightweight carbon fiber and steel, enhances the space between the cabin and the bed with a design that features bed steps on both sides for easy access. The sport bar also features a mid-shelf with tie downs for portable storage totes. Each tote can be locked and secured via eight available tie-down loops. Four T-track rails on the upper portion of the sport bar enable easy installation of bike, kayak or other roof-mounted cargo systems. The bed on the Gladiator Sideburn concept is truly unique. Created to further enhance the strong and lightweight Jeep design language, the bed features integral Molle panels above and behind the wheel flares for additional storage. Integral RotoPaX containers are specially designed for liquid storage during off-road adventures. Within the bed is a modified Mopar bed-mounted spare tire carrier that holds a 37-inch wheel and tire. A custom tailgate carries the standard back-up camera, CHMSL and features three Molle-panel openings, along with a custom floating Jeep badge in the center opening.  The open-air feel of the Sideburn Gladiator concept is further enhanced by the available JPP half doors while JPP side steps and JPP grab handles assist with entry into the elevated cabin. The open cabin features seats, armrest, shift boots, parking brake handle and half-door pull straps trimmed in a deep, dark, red-brown Vienesse Relicate Nappa leather with Soul-stopper thread. The thread accents continue onto the top pad of the instrument panel and steering wheel.   Custom instrument panel bezels carry a 3D topographical map of Moab scenery finished in matte-black base and gloss dark-silver trails. Accents throughout the cabin are finished in Atomic Silver matte paint.  Decorative, stainless-steel JPP pedal covers provide foot traction for feathering through the trails, and a concept JPP heavy-duty vinyl floor system (for JT Gladiator model) with integrated floor drains allows for quick interior hose-outs.

Jeep Performance Parts (JPP) Created in 2012 and offered by Mopar for the Jeep brand, JPP provides off-road enthusiasts with high-end, hard-core quality aftermarket accessories and performance parts. The portfolio of factory-backed, quality-tested parts includes axles, lift kits, bumpers, winches, skid plates, suspension components and more. The products are created in close conjunction with the Jeep brand, engineering and product design-office teams for development, testing and validation. Strict standards and factory-exclusive data — information not available to the aftermarket — are used to seamlessly integrate performance parts and accessories in order to deliver proper fit, finish and quality right down to the color, grain and appearance of each product. To see the full line of Jeep Performance Parts, visit  mopar.com/jpp . Jeep Brand Built on more than 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. The Jeep vehicle range consists of the Cherokee, Compass, Gladiator, Grand Cherokee, new three-row Grand Cherokee L, Grand Cherokee 4xe, Renegade and Wrangler and Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4×4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand’s off-road capability is enhanced by a global electrification initiative that is transforming 4xe into new 4×4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom. All Jeep brand vehicles will offer an electrified variant by 2025.

Follow Jeep and company news and video on: Company blog:  http://blog.stellantisnorthamerica.com Media website:  http://media.stellantisnorthamerica.com Jeep brand:  www.jeep.com Facebook:  www.facebook.com/jeep Instagram:  www.instagram.com/jeep Twitter:  www.twitter.com/jeep LinkedIn:  www.linkedin.com/company/jeep YouTube:  www.youtube.com/thejeepchannel  or  https://www.youtube.com/StellantisNA

2023 Easter Jeep Safari   Moab   Jeep Concept

Blog Editor

Jeep Blends Retro and Modern in Latest Moab Concepts

The Easter Jeep Safari is right around the corner, so it only makes sense for Jeep to show off its custom chops.

• The Easter Jeep Safari is a massive off-road gathering in Moab, Utah, during the last week in March.
• The design team prepared a custom Gladiator, Grand Wagoneer, and a pair of custom Wranglers ahead of the event.
• These custom concepts highlight the design team’s prowess but also feature pieces available out of the Jeep Performance Parts catalog.

Spread across the portfolio, Jeep prepared a Gladiator, Grand Wagoneer, and two different approaches at a custom Wrangler. While these custom concepts won’t hit the dealership anytime soon, the company has borrowed some ideas from these concepts over the years and shuffled them into production.

Gallery: Jeep Wrangler Low Down Concept

Jeep Wrangler Low Down Concept

Kicking off the concept run, it’s probably most wise to discuss the pair of Wrangler machines. The first Wrangler echoes another Easter Jeep Concept that was dubbed the Lower 40 concept over a decade ago and is clearly the inspiration for the modern Low Down Concept.

This new concept rides on 42 inches of BFGoodrich Krawler rubber that wraps a set of 20-inch wheels. Surprisingly, these massive tires are managed by a stock Wrangler Rubicon suspension. Dana 60 axles fore and aft pack 5.38:1 gearsets to take the power from the 6.4-liter Hemi V8 and send it to that big tire package.

Naturally, there’s plenty of custom bodywork. High-clearance fender flares are tasked with covering the tires and keeping things from rubbing. Shortened front and rear bumpers help with approach and departure angles. Jeep also made a custom see-through power dome hood to show off the 6.4-liter mill.

The rear door handles were deleted to make it look like an LJ-series Wrangler despite having two more doors. Jeep finished this custom Wrangler in poison apple red. A minimalist, motorsport-inspired interior helps round out this Wrangler.

Gallery: Jeep Wrangler 4xe Willys Dispatcher Concept

Jeep Wrangler 4xe Willys Dispatcher Concept

The second custom Wrangler dubbed the Jeep Willys Dispatcher started life as a Jeep Wrangler 4xe. This custom 4xe rides on a set of 36-inch Traxion tires that wrap a set of 16-inch by 7-inch alloy faux steel wheels. This tall and narrow concept harks back to vintage offroading, and it sports a Warn winch housed in the custom front bumper and is finished in element 115 green.

While the outside is relatively mild, this PHEV Wrangler features an over-the-top interior, with custom houndstooth and leather seat covers to accent the vintage vibe. A JPP Bikini top and vinyl floor covering round out the old-school aesthetic.

Gallery: Jeep Gladiator Rubicon High Top Concept

Jeep Gladiator Rubicon High Top Concept

Jeep’s custom Gladiator also leans into yesterday’s styling with a wild custom finish. Dubbed Gingersnap, this Gladiator sports a two-tone ginger snap metallic finish with a black graphic package—looking like it was ripped right out of the 1980s.

This custom pickup rides on a set of 40-inch BFGoodrich K03 tires that wrap 18-inch KMC Grenade Crawl wheels. Concept JPP flat fenders advance the vintage style and could one day make their way to the JPP catalog.

Like the other off-roaders, this Gladiator sports a set of Dana 60 axles that pack 5.38 to 1 gears. A modified AEV front bumper houses a Warn winch, and an AccuAir air suspension gives you an adjustable ride height.

Gallery: Jeep Vacationeer Concept

Jeep Vacationeer Concept

Rounding out the custom Jeeps is the Vacationeer. Based on the Grand Wagoneer Series III, this custom luxe family hauler leans into the overlanding lifestyle. Riding on a set of 35-inch BFGoodrich mud-terrain tires that wrap 18-inch wheels, this Jeep still has some off-roading chops. There’s also a custom woodgrain graphic that ties its spearmint paint to the Wagoneer’s heritage.

While the color looks cool, the biggest change might be the roof tent and interior. The folks at Jeep removed the second and third row of seats to make this rig better suited for sleeping. There’s also a custom, carbon-fiber RedTail Overland SkyLoft that sits on the roof.

Accessing this pop-up tent is as easy as climbing through the hole in the roof that Jeep made. That’s right: You climb into the roof tent from inside the cabin. A custom Kiel James interior rounds out the major changes.

Sorry, none of these custom machines are for sale, but it wouldn’t be a surprise if some of these styling decisions trickle down to the production lines—namely, that woodgrain graphic. If you want to see these in person, they’ll all be at the Easter Jeep Safari in Moab, Utah this month.

Have a favorite of these Moab concepts? Tell us below.

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Gallery: Wrangler 4xe Willys Dispatcher Concept

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2023 Easter Jeep Safari Roundup: Seven Wild Concepts Driven, Four Electrified

Thousands of Jeep enthusiasts flocked to Moab, Utah for the yearly Easter Jeep Safari (EJS) event this past weekend. From tried-and-true World War II-era Willys to electrified Jeep 4×4 Wranglers running red-rock trails, EJS brings people from near and far to celebrate all things Jeep . 

For over 80 years, and through half a dozen corporate parents, the famous SUV builder has maintained a top-dog position atop the 4×4 hierarchy. Presently under the Stellantis group , Jeep continues to push its boundaries, marrying proven off-road capability and electrification. 

Every year, EJS serves as a showcase for the brand’s storied past and a laboratory for its future, and 2023 is no different. The company debuted seven stunningly different Jeep concepts at this year’s EJS—each uniquely special. We drove each of them and tested their mettle. 

1978 Jeep Cherokee 4xe Concept

Undoubtedly one of the coolest concepts, we took a trip down memory lane with this electrified restomod build. Designed around a heavily modified 1978 Jeep Cherokee SJ body, the heart of this concept is a 2022 Jeep Wrangler Rubicon 4xe powertrain. Burly 17-inch mag-style wheels were paired to 37-inch tires, and the classic chrome grille showcased a WARN winch , making this concept a large, long, and incredibly fun 4×4 to drive.

A 1970s paint scheme adorned the exterior while a graffiti-accented roof highlighted its throwback interior. It was like stepping into our childhood while we sat in it. Gone were plastic handles and thick door cards, present were thin metal adornments and trim pieces. However, the 4xe’s massive dash was prominently placed in front of us as we took its helm.

Our drive time was split between decades-old reminiscing and hearing futuristic noises as the ’78 Cherokee concept wound its way over the slick rock in EV mode, its suspension occasionally creaking as it articulated. However, we longed for the thin-rimmed original steering wheel instead of the modern chunky one to set the mood for total throwback awesomeness. Even so, this rad restomod brought many smiles. 

Jeep Scrambler 392 Concept

This sculpted, high-horsepower concept combines a powerful 6.4-liter HEMI V8 engine with a nod to its original CJ-8 origin: Jeep’s first convertible, compact truck. The brightly painted Sublime green Scrambler 392 generates 470 horsepower and 470 lb-ft of torque and originally started life as a four-door Jeep Wrangler Rubicon 392 . 

The Jeep team enhanced this concept’s off-road performance through custom carbon-fiber bodywork, chopping its rear to make it a two-door, giving it a functional truck bed, and laying back its windscreen 12 degrees with a lower roofline. The automaker says the modified look, “gives a nod to chopped-top hotrods.” We totally agree. 

The Scrambler 392 concept is equipped with oversized fender flares, 40-inch Maxxis M/T tires , and a newly released AccuAir adjustable air suspension kit that allows drivers the ability to change the vehicle’s height from 1.5 inches to 5.5 inches, even on the fly, via an in-cockpit module or by a Bluetooth device. The Scrambler 392 concept crawled up and over everything without even wincing, leaving us wishing for more time with it. 

Jeep Wrangler Magneto 3.0 Concept

It’s the third and final time for the all-electric Magneto BEV 4×4 , making a final appearance as this year’s concept vehicle. With three years of testing under its belt, Jeep’s Magneto 1.0, 2.0, and current 3.0 have pushed the electrified envelope of Jeep’s performance and technology. The Magneto BEV (each iteration is the same actual vehicle) paved the way for Jeep’s upcoming Recon EV . 

Originally based on a two-door 2020 Wrangler Rubicon, the Magneto features a custom-built axial flux electric motor that operates up to 6,000 rpm and showcases a six-speed manual transmission. The e-motor was originally tuned to produce up to 273 pound-feet of torque and 285 horsepower. However, Magneto 2.0’s peak amperage more than doubled to 600 amps, instantly packing up to 850 lb-ft of peak torque, more than three times the torque and double the horsepower (625) of the original concept. 

This year’s final Magneto 3.0 boasts a new more efficient motor featuring updated programming, resulting in 20% more range. Three driver select modes offer two power settings: standard at 285 horsepower and 273 lb-ft of torque and maximum at an impressive 650 horsepower and 900 lb-ft. Even with all the power, finesse is the name of the game when going slow speeds with this one-of-a-kind BEV concept. Magneto 3.0 handles rock crawling and slow-speed challenges with precision and confidence. 

Grand Wagoneer Overland Concept

When you combine a premium SUV with quality-appointed aftermarket upgrades and accessories, you’re in for a very plush overlanding experience. The 2023 Grand Wagoneer Overland concept vehicle boasts the aptly-named and all-new 3.0-liter Hurricane Twin Turbo 510 engine, delivering 510 hp and 510 lb-ft of torque. 

Painted with an upscale Industrial Green scheme with Gunmetal accents, this concept includes larger wheel openings and custom wheel flares. It rides on 18-inch wheels shod in 35-inch BFGoodrich tires and has 1.5 inches of lift for increased ground clearance (which we needed to climb onto the slick rock). Front and rear WARN winches flanked the Grand Wagoneer while a custom RedTail Overland Skyloft rooftop tent adorned the roof. 

The Grand Wagoneer Overland’s interior lent itself to relaxation by showcasing a plush, livable space, storage for overlanding gear and roof access to the tent. This was done by removing the second- and third-row seats and repositioning the rear sunroof to create a water-tight passthrough. The setup was rock solid during our drive time with it, but the tent weighs approximately 300 pounds. Off-camber climbs carrying any rooftop tent (they vary in size and weight) should always be navigated carefully. 

Jeep Gladiator Rubicon Sideburn Concept

The eye-popping Jeep Gladiator Rubicon Sideburn concept showcases a wide variety of Jeep Performance Parts (JPP) and is powered by the 3.6-liter Pentastar V6. Most visible is the custom fold-down tubular grille guard that protects the seven-slot grille copied from the 2023 Jeep Wrangler Rubicon 20th Anniversary edition 4×4. In its up position, it adds protection to the front end. When folded down, it’s the perfect place for two people to sit for trail-side conversations. 

Listening to owner feedback and new on the Sideburn concept, JPP designed a quick-disconnect light fairing that features a pair of removable 11-inch rectangular TYRI LED lights on each side, suspended by custom metalwork. Although not demonstrated during our time with it, Jeep stated the roof-mounted light fairing boasts a quick disconnect system. 

Additional JPP concept products featured are a carbon fiber and steel Gladiator Sport Bar and a heavy-duty vinyl floor system (for the JT Gladiator model). Available JPP half doors, side steps and grab handles made getting into Sideburn a breeze, while JPP stainless-steel pedal covers provided extra traction against dirt-filled hiking boots. Owners can more or less build a replica themselves by ordering the components.

Jeep Wrangler Rubicon 4xe Departure Concept

Mirroring the same JPP front fold-down grille guard, the Jeep Wrangler Rubicon 4xe Departure concept steers in a different direction from Sideburn by showcasing a rich Dark Harbor blue paint color with contrasting light Acorn Squash and dark Carnegie Hall brown Nappa leather. JPP showcased several concept products here, too. Most notable was the multi-use rear tube gate that houses the massive full-size spare tire. Additionally, JPP tube doors elevate Jeep’s open-air experience, and custom rock sliders and a two-inch JPP lift kit with 37-inch BFGoodrich KM3 M/T tires add capability.

The Jeep team also gave Departure larger, custom fender flares and wheel fender liners for added clearance to run larger tires. These fender flares have removable, integral daytime running lights (DRL) covers in case every spare inch of space is needed. “This concept is the first 50-state legal fender flare with OEM DRL,” a Jeep spokesperson said, “and meets 50-state tire coverage requirements.”

Jeep Wrangler Rubicon 4xe Concept

Coming off the popular limited-edition pink Tuscadero 2021 Jeep Wrangler paint pigment, the automaker turned up the saturation by offering this full bleed electrified magenta 4×4. Arriving to Moab with no name (but rumors of several “non-official” titles have been floating about), this eye-catching pink Jeep Wrangler Rubicon 4xe is complimented by piano-black accents, the same AccuAir air suspension kit the Scrambler 392 concept has, and American Expedition Vehicles (AEV) accoutrements: front and rear bumpers, Borah wheels, and differential covers.

“Every year, more than 20,000 Jeep enthusiasts descend on Moab, Utah, for Easter Jeep Safari to wheel in the most extreme off-road conditions, where our engineers continue to push the capability of our Jeep vehicles to next levels,” said Jim Morrison, senior vice president and head of Jeep brand North America. 

“It’s the perfect place to showcase our seven new Jeep concepts, because it’s with these Jeep enthusiasts that we’ll be able to push the limits even more and get their feedback on where they want to take the Jeep brand into the future.” Indeed, it’s likely many of the pieces seen on these concepts will find their way into future Jeeps, or at least the parts counter at your dealership.

For partnership inquiries please reach out to us at [email protected]

Welcome to Red Rock 4-Wheelers

Easter jeep safari dates for 2024: march 23rd thru march 31st 2024.  , registration dates for the 2024 easter jeep safari, 10am mst  for members today january 18   and   all others on monday jan 22 also at 10am mst, 2024 easter jeep safari was a great event as usual. looking ahead to 2025 for more 4-wheeling fun ejs will be april 12th to april 20th 2025.

Please support the M.U.D. Fund with your donation.

In preparation for upcoming events, you will need to create a profile on the website, and and add a vehicle to  your profile before you will be able to register for an event & trails.  PLEASE keep your license number and vehicle descriptions as well as your personal information up to date as time passes. This allows us to send you updates and information as it becomes available and an annual copy of the Easter Jeep Safari Magazine.

You can PreRegister your profile and vehicle here , however this DOES NOT register you for an event. To register for an event, make note of the opening date on the HOME page and register through the Events tab.  

Questions - please check the FAQ's , your question may already be answered.  E-mail us using the  CONTACT  tab.  Or call 435-259-ROCK.

The Red Rock 4-Wheelers work to reserve a little strength to keep our recreational trails open. To that end, we have been setting aside some funds for emergency use. We call it the Multiple Use Defense (MUD) Fund.

When trail access or other multiple uses of the public lands are threatened, it is safe to say that the most important defense need is someone’s time and effort. It takes dedicated personal effort just to plan how to spend available money. The most serious threats are likely to call for professional services, probably legal counsel and actions. The Red Rock 4-Wheelers are committed to defend and repair the Jeep Safari trails for all of our loyal supporters to enjoy, but we need your help. Read more and support the MUD Fund here.

The 2023/2024 Club Officers, Directors and Coordinators are:

• President:  Bob Kraft
• Vice President:  Mike Kelso
• Treasurer:  Marsha Humphreys
• Secretary: Lourae Minor
• Land Use:  Russ Walker
• Information:  Ron Brewer
• Activities:  Carma McElhaney     
• Directors:  John Martin, K.L. Young, Bob Kraft, Curtis King, Robert Humphreys, Rick Wolcott & Ken Minor
• Business Manager: Rex Holman
• Office Manager: Linda Brewer
• Expo Manager: Doug & Carma McElhaney

Red Rock 4 Wheelers giving Blue Ribbon Coalition a $25,000.00 donation check for their help in the land use fight for trails in Moab. 

L to R: Mark Pope Club trail manager, Ranch Pratt President of Blue Ribbon, Bob Kraft President of RR4W and Mke Kelso Vice President RR4W

BECOME A GOLD MEMBER!

Contribute at the $500 level, get an exclusive jacket and plaque!! Get the details here:

Check out the new RR4W Logo items in our store (Shop tab)!  We chose items that might come in handy when you're out 4 wheeling, at the ball park or in front of the TV on game day.  Coffee mugs, blankets, hoodies, travel mugs, and from the past - dash plaques, MUD pins etc.

Trail of the Month

Click here for more details about the Trail of the Month

Be advised: the state of Utah has tightened up enforcement of non-licensed vehicles on public roadways, you may be pulled over and warned or ticketed.

Easter Jeep Safari

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The Jeep brand is returning to Moab, Utah, for the 58th annual Easter Jeep Safari, March 23-31, 2024, with four new eye-catching and mission-capable concept cars.

Mike Koval Jr., the Senior Vice President of Mopar service, parts, and customer support for North America, eagerly anticipates the 58th annual Easter Jeep Safari in Moab. He stated that his team can’t wait to present a new concept car range that incorporates their latest production parts and accessories. These parts and accessories have been factory-tested, factory-backed, and specially designed to tackle some of the world’s toughest trails.

Among the customized Jeeps are two redesigned Wranglers , one with a 392 V-8 engine and the other a 4xe hybrid that honors the civilian Jeeps made after World War II. In Utah’s high desert, the business also has a Gladiator pickup outfitted with various Mopar parts and a Grand Wagoneer SUV that’s essentially a camper van.

The 2024 Easter Jeep Safari (EJS) concept vehicles include:

• Low Down Concept: This model honors the Lower 40 , an idea Jeep designers introduced to Moab fifteen years ago. With unique carbon fenders, it has a standard height but big mud tires and a monster 475 horsepower V-8 engine.
• Willys Dispatcher Concept: Designers combined a contemporary 4xe plug-in hybrid drivetrain with vintage features from a post-war Jeep, such as the “steelie” wheels, radioactive green paint, and an old-fashioned bumper. Saddle leather seats and “houndstooth” fabric inlays are featured inside.
• Gladiator Rubicon High Top Concept: The vehicle boasts a stylish metallic appearance with throwback decorations, a 3.6-liter Pentastar V-6 engine, Dana 60 axles, an AccuAir adjustable suspension system, a reworked front bumper featuring a Warn winch, rock rail power steps, and an opulent interior.
• Vacationeer Concept: In addition to the impressive LED lighting, the Spearminted exterior features woodgrain decorations, 35-inch mud-terrain tires, skid plates, a Warn winch, a rooftop carbon-fiber RedTail Overland Skyloft with a temperature-controlled sleeping place for two, and a cargo floor carpeted with beds.

Jeep has been testing several iterations of the Magneto , an all-electric Wrangler concept, at the Moab gathering for the past few years. This is unsurprising, given that Jeep intends to launch several EV vehicles later this year. However, every design this year is a plug-in hybrid or entirely gas-powered vehicle.

Further Reading

• Chrysler recalls more than 330,000 Jeep Grand Cherokee vehicles
• 10 of the most exciting vehicles hitting the streets in 2024
• Jeep teases first-ever global electric mid-size SUV

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32+ Trails in Moab for Easter Jeep Safari

For over 50 years, Moab has been home to the biggest offroad event in the US, possibly the world, the RRW4 Easter Jeep Safari. Every year, Utah’s offroading capital hosts this 9-day 4WD marathon. Thousands of Offroad Faithful flock to the area for coordinated trail rides and an impressive vendor show. Although the Moab area boasts hundreds of amazing offroad trails, the RRW4 Easter Jeep Safari coordinated rides focus on a select group. Check out our Trail Guides and download Utah in the Trails Offroad app to access every track and detail while you're out having your epic Moab adventure! The following are in alphabetical order according to the RR4W trail list .

3-D and The Pickle

The RR4W trail known as 3-D is comprised of a combination of multiple Trails Offroad Trail Guides including: 

• Bartlett Overlook (Waypoints 9-16)
• Hidden Canyon Rim Escape
• Hidden Canyon Overlook
• Hidden Canyon
• The Pickle (Optional Severe Trail)

Behind the Rocks

Depending on how you'd like to access the trail and 

• Behind the Rocks Trail (Main Route)
• Behind the Rocks Road
• White Knuckle Bypass
• Behind the Rocks Spur

Black Dragon

Includes another mashup

• Black Dragon Wash
• Jackass Benches
• Swasey's Leap
• Jerry's Flat Loop

Individual Trails

Buttes and Towers (aka Courthouse Rock) Rated: Moderate If you’re a less experienced offroader, this trail offers mild rock-crawling, suitable for stock-type 4x4s. You will climb up and around the towering Courthouse Rock circle around the ledge at Pasture Butte before ending near the famous Determination Towers.

Cameo Cliffs (aka Hook and Ladder OHV #1) Rated: Moderate As soon as you hit this trail’s soft sand, you'll know you've arrived in Moab. Your tired will make the infamous “chirp chirp” over expanses of slick rock with stunning views of the La Sal Mountains to the northeast and the Abajo Mountains in your rearview mirror. Trail #1 is just the beginning of endless OHV trails and adventures waiting for you to explore!

Chicken Corners Rated: Moderate Chicken Corners is one of the more popular "easy" trails in the entire area. It follows down a beautiful shelf road and eventually runs along the Colorado River with plenty of viewpoints along the way.

Cliff Hanger Rated: Severe Get ready for an unforgettable adventure on the only motorized trail on the Amasa Back. With breathtaking canyon views and slick rock ledges, this trail requires a steady hand and nerves of steel. It's no wonder it's earned a place as a Jeep Badge of Honor trail.

Copper Ridge Rated: Moderate to Difficult Copper Ridge is a popular Easter Jeep Safari route that combines numerous trails within this scenic region north of Moab. This 23-mile trail has a wide variety of terrain and obstacles to navigate. The route has soft sand, rock crawling, hill climbs, and more. Experience and a capable vehicle are required to complete this route safely.

Crystal Geyser Jeep Trail Rated: Moderate to Difficult This trail is known as the easier part of the renowned Crystal Geyser route of Easter Jeep Safari. It offers unparalleled views of the desert and features multi-layered pinnacles of dirt that resemble sand art created by children. The region is rugged, isolated, and uninhabited, thus promoting the conservation and repopulation of the rare Desert Big Horn Sheep and Pronghorns in the area.

Day Canyon Point Rated: Difficult Descend a ridge between Day Canyon and Long Canyon on this moderate 4WD trail. Enjoy panoramic views as you reach Day Canyon Point before ending at the picturesque cliffs that overlook the majestic Colorado River.

Deadman Point Road Rated: Moderate You’ll find this gem of a trail off the beaten path. Located about 45 minutes north of Moab, Deadman Point has breathtaking views that make it worth the trip. While the trail features typical Moab scenery with sagebrush and sand, it's the stunning views that make it a standout experience. 

Deadman Spring Rated: Easy While the name "deadman" might not sound very inviting, the term "springs" in the desert surely is. Hidden between the canyon walls nestled under White Point, this trail leads you away from the usual path and into a green oasis, where the temperatures are cooler and the vegetation is lush.

Dome Plateau Rated: Difficult This four-wheel drive route is a thrilling and varied experience, featuring scenic landscapes and challenging obstacles that are sure to make for an exciting day of adventure.

Elephant Hill Rated: Difficult Depending on your driving skills, Elephant Hill may be one of Utah’s most technical 4WD trails. This remote Jeep Badge of Honor Trail takes you into the heart of the surreal landscapes in the Needles District of Canyonlands National Park. 

Fins and Things Rated: Moderate to Difficult Looking for an iconic trail near Moab that's also a designated Jeep Badge of Honor Trail? Look no further than Fins and Things at Sand Flats Recreation Area.

Flat Iron Mesa Rated: Difficult to Extreme At the end of this trail, you'll feel both accomplished and exhausted. Almost every inch of it will test your driving skill and your vehicle's suspension.

Gold Bar Rim Rated: Difficult to Severe Gold Bar Rim is a fantastic offroad trail in its own right, but it is also known as the first (or last) leg of the famous "Trifecta", which is comprised of Poison Spider and Golden Spike .

Golden Spike Rated: Difficult to Severe Easily one of the most famous off-road trails in the United States, if not the world. Golden Spike, home of the famous Golden Crack obstacle, is at the top of everyone's favorite trails in Moab, Utah.

Hell Roaring Rim

The RR4W route for Hell Roaring Rim is currently documented across multiple Trails Offroad Scout Routes. Give these an Up-Vote if you'd like to see the Trails Offroad Crew map these as full Trail Guides.

• Mineral Point
• Mineral Point North Return via Hellroaring Rim
• Mineral Point Road to Spring Canyon Bottom Road

Individual Trails Continued

Hell's Revenge Rated: Moderate to Extreme Many off-road enthusiasts consider Hell's Revenge a must-do trail, and it's one of the top five Jeep Badge of Honor Trails. This trail is synonymous with Moab, with its slick rock rollercoaster, fins, steep climbs, and incredible traction. The two rubber tracks cresting over the hills into the distance make for an iconic image of Hell's Revenge.

Hey Joe Canyon Rated: Difficult Hey Joe Canyon is a narrow off-road trail that weaves its way along the bottom edge of the Green River Labyrinth Canyon. The route will entice you with soaring high cliff walls on one side and the beautiful Green River on the other side.

Hole in the Rock Rated: Difficult to Severe Imagine the ultimate adventure of exploring Moab's slick rock while putting your vehicle to the test on challenging trails. Add in the opportunity to embark on a multi-day trip away from the hustle and bustle of daily life, and you have a once-in-a-lifetime experience that should not be missed. 

Hotel Rock (coming soon)

Hurrah Pass Rated: Easy Hurrah Pass is one of the more popular "easy" trails in the Moab area. It overlooks the Colorado River and potash evaporation ponds. Many people couple this trail with Chicken Corners and the Catacomb Spur Trail.

Jax Trax (coming soon)

Kane Creek Canyon Rated: Difficult to Severe Kane Creek is one of the more popular trails for experienced off-roaders in Moab. The trail presents a variety of challenges, including more than 40 creek crossings, soft sand, loose rock, large ledges, steep waterfalls, deep mud, and loose dirt. Whether you're a seasoned driver or seeking a new adventure, Kane Creek offers a thrilling experience like no other.

La Sal Pass Rated: Moderate La Sal Pass climbs out of the valley via Pack Creek from the Moab side. This area was hit by a devastating wildfire in 2021, resulting in a road closure. The road is now back open, but be mindful of washouts and erosion, which are common following a wildfire.

Metal Masher Rated: Difficult to Extreme Metal Masher is another very popular "hard" trail in the Moab area. Comprised of slick rock, sand, and dirt, this trail offers experienced drivers everything they are looking for and more.

Moab Rim Rated: Severe One of the closest 4wd trails to the town of Moab, Moab Rim is a difficult and dangerous trail that requires your undivided attention but rewards you with awe-inspiring views of the Colorado River and the town of Moab.

Poison Spider Mesa Rated: Difficult to Severe Poison Spider is one of the most popular and challenging trails in the area. You get amazing wheeling, and you can also take in the inspiring Little Arch with a view of the Colorado River behind it. The bold will continue to Golden Spike , Where Eagles Dare , and finish on Gold Bar Rim .

Porcupine Rim Rated: Difficult Don't miss this gem in the Sand Flats Recreation Area . While not as famous as other local trails, it is well worth the time and effort it takes to run this route.

Pritchett Canyon Rated: Extreme Pritchett Canyon is one of the most recognized names in the off-road community. Widely seen as the ultimate test of skill and endurance, this trail is packed with daunting rock-crawling challenges that will push even the most experienced drivers and vehicles to their limits.

Rose Garden Hill Rated: Difficult to Severe This trail has steep descents that will challenge even the most experienced drivers. Serving as the sole connection between Top of the World and Onion Creek, it offers a little bit of everything.

Secret Spire Rated: Moderate Hidden from the main Spring Canyon Point Road, The Secret Spire is too beautiful to miss! 

Seven Mile Rim Rated: Moderate to Difficult Are you looking for a Moab offroad trail that isn't over the top like "Metal Masher" or "Hell's Revenge"? Sevenmile Rim is the perfect trail to gain confidence to tackle those more difficult trails or soak in the sights.

Steel Bender Rated: Difficult to Severe Located a short distance from Moab and easily accessible, Steel Bender trail packs the entire Moab experience into a 9.5-mile adventure. With towering canyon walls, water crossings, sand dunes, slickrock fins, breathtaking vistas, and ledges requiring the famous "Moab Bump", this trail offers non-stop fun and is ideal for any adventure seeker or Jeep Badge of Honor trail enthusiast.

Top of the World Rated: Difficult to Severe Those iconic photos of offroad rigs perched on the edge of a sandstone slab with a stunning red valley backdrop come from the Top of the World trail. It's a pretty famous one!

Wipe-Out Hill Rated: Difficult to Severe While the name Wipe-Out Hill may sound a bit intimidating, there's so much more to this trail than just its infamous obstacle! 

Ariana Dufour

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Moab Annual Events

The perfect combination of beautiful red rock scenery, two national parks, and small-town hospitality make Moab, Utah an ideal vacation destination. Over one million people every year are welcomed with open arms to this Southeastern Utah town. Whether you’re into music, movies, hiking, mountain biking , rock climbing , white water rafting , or any one of the myriad other activities, you will surely find your own reason to fall in love with Moab. Here are just a few of our favorite events that regularly recur each year that might give you just one more reason to plan another trip to Moab.

Annual Events in Moab

Moab art festival.

Moab Art’s Festival takes place every Memorial Day Weekend. Admission to the two-day festival is free. The festival promotes music appreciation, education, and environmental awareness. Enjoy delicious food, beautiful jewelry, hand-made pottery, fine art, games for kids and more.

Skinny Tire Festival

If you’re a biker, check out the Skinny Tire Festival . This four day bike ride takes place every March and transports cyclists through exhilarating red rock canyons, arches and mountains of Moab. So far, the festival has raised over 3.6 million dollars for cancer research.

Moab Folk Festival

For ten years and counting, the Moab folk festival has attracted thousands of people from across the country. Daytime venues are family friendly and include outdoor performances, arts, crafts, and food vendors. The festival showcases over a dozen different performers, ranging from blue grass to modern acoustic. Enjoy traditional folk performers who tell stories while playing guitar or attend a “late night jam festival”.

Canyonlands Half-Marathon

Canyonland’s half-marathon attracts nearly 4,000 participants each March. The field of runners get the opportunity to run in the shadow of magnificent red rock formations. Proceeds from the event go to charities such as Huntsman Hometown Heroes, Moab Regional Hospital, Humane Society of Moab, and others. The ‘Other Half’ takes place in October.

Red Rock Arts Festival

October also hosts the Red Rock Arts Festival, a week-long gathering where artists and art lovers come together to participate in Plein Air, art sales, competitions, and celebrate a shared appreciation for art in our colorful, desert region.

Moab Art Walk

If you do hold a fascination and appreciation for art, be sure to participate in a Moab art walk, where local artists and venues offer refreshments and art displays. Happening every second Saturday throughout the season, be sure to visit https://www.moabarts.org/artwalk for a walking map to participating artists and galleries.

Moab Jeep Safari

Thousands flock to Moab each year for the annual Jeep Safari—one of the largest four-wheel drive events in the wheeling world. This annual event runs for nine days ending on Easter Sunday. The official event is hosted by the Red Rock 4-Wheelers Inc., one of the local four wheel drive clubs of Moab. Visit rr4w.com for details.

Moab Trashion Show

Get trashed at Moab’s annual Trashion Show. Create an outfit from recycled materials—also known as garbage—and win a prize for the trashiest costume. Proceeds benefit Canyonlands Community Recycling.

Moab 100 Mile & 50K Endurance Races

Moab 100 Mile & 50K Endurance Running Races every March--Experience the beautiful desert landscape of Moab, Utah while testing your own personal limits. From the immense canyons with 1000 foot walls to the beautiful La Sal Mountains the town of Moab lies in the midst of it all. This is one of the most family friendly ultras around. Visit geminiadventures.com for details.

Moab Music Festival

Spend Labor Day at the Moab Music Festival. 13 world-class musicians presented over two weeks. Go to moabmusicfest.org for all the details.

Find Event Dates

You can find all the annual event dates for the coming months on Discover Moab. You’ll also find many more Moab events that don’t recur annually. Check it out here! discovermoab.com

What to take, where to eat, where to stay, what to do, and a few little secrets on the side. Our Moab Insiders Guide will provide you with all the essentials for a perfect Moab experience.

What to take, where to eat, where to stay, what to do, and a few little secrets on the side. Not unlike your own personal Jiminy Cricket, (minus the worries of the little guy getting smooshed) the Moab Insiders Guide will provide you with all the essentials for a perfect Moab experience.

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As usual, a bevy of rock-crawling beasts are in the hopper for EJS 2024, and the first teasers for them dropped early March

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For its yearly pilgrimage to Moab, Utah, the Jeep brand tends to create numerous one-off concept vehicles, some of which portend future product. As is part and parcel of the company’s PR game, rafts of teaser photos are released prior to the event, and this year is no different—the first just dropped early March.

Jeep teases 2024 Easter Safari builds—is that a 4xe Gladiator? Back to video

UPDATE March 14, 2024: Mid-March saw two more “trail markers” and three more teaser images added to the roster, with the most intriguing featured top of page, here. The red-and-white scheme is an interesting choice, but what’s really piqued our curiosity is the blurry ‘392’ emblazoned on that side stripe, the nifty extractors on the top and rear of the fender, and the black power-dome-style bulge on the hood. It came accompanied by the announcement this year’s Easter Safari themes would be “legendary off-road capability, unrivaled heritage, bold colour palettes, and powerful propulsion suited for any adventure.”

A few days later, Jeep promised Moab would see “two new, one-of-a-kind, rock-crawling, terrain-traversing concept vehicles” that “will take four-wheeling to the next level,” and sure enough teased two concepts—we’re getting retro vibes off the brown open-top Wrangler, but can’t make out much from the clipped shot of the green Cherokee. We won’t have to wait much more than a week, now, to figure out what each of these concepts are all about, though. Expect another update here, soon. Our original story continues below.

Learn more about the cars

2023 jeep wrangler unlimited.

MSRP  $48,395 to $119,440

2024 Jeep Grand Cherokee

MSRP  $58,270 to $92,265

2023 Jeep Cherokee

MSRP  $46,995 to $51,495

2024 Jeep Compass

MSRP  $38,720 to $49,715

2024 Jeep Gladiator

MSRP  $56,945 to $79,940

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Appearing by way of an artist’s rendering is the front third of a Willys trim, though there are a few – ahem – Easter eggs in the photo worth ruminating upon. First, this appears to be a 4xe model, with the narrowest sliver of charging port visible on the far right of the photograph. Jeep recently made the hybrid powertrain available on this trim (not to mention the Sport S) for Wrangler, so there’s no news with that observation. However, there’s a chance this is actually the front end of a Gladiator, a model which has been promised but does not yet offer hybrid power. We’ll see.

Elsewhere, we spy a hood which, instead of having the trim level spelled out in vinyl stickers, has the “Willys” moniker hammered right into the metal. This is a neat detail, but would ultimately cost a relative fortune on production lines. There also seems to be more body-colour trim – shown here in what looks like High Velocity – around its headlamps compared to a stock Willys, but that could be chalked up to artistic license taken by the illustrator. Extremely knobby tires poke forth from the wheelwell, a good clue that this rig, like most built for Easter Jeep Safari, will have outrageous off-road suspension modifications.

For those unfamiliar, the Easter Jeep Safari is an annual off-road soirée held in Moab, Utah to celebrate all things Jeep, with trail rides and day-long excursions. Originally started by a group of local gearheads, it continues to be technically hosted by Red Rock 4-Wheelers Inc., one of the local 4×4 clubs in Moab.

As a large gathering of Jeep fans, the automaker itself has decided to co-opt the event as a type of rolling automotive show, using it to trot out concept vehicles and teasers of future product. This makes a dose of good sense, since thousands of Jeep faithful are in attendance, but the brand generally makes sure not to consume the event, and tends to give plenty of credit to local organizers.

Easter Jeep Safari kicks off March 23, 2024, and runs for nine days until the last day of the month, thanks to a quirk of the calendar placing Easter way early this year.

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Matthew Guy

2021 Castrol-Wakefield Automotive Writing Award, runner-up

Runner Up - 2023 AJAC Adventure and Travel Journalism Award presented by Genesis Canada

Winner - 2023 AJAC Road Safety Journalism Award presented by Volvo Canada

Email: [email protected]

LinkedIn: linkedin.com/in/matthewkguy

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Jeep's Easter Safari Builds Go All Retro For 2024

W ith the 58th annual Easter Jeep Safari well underway in Moab, Utah, Stellantis has pulled the cover off of four brand-new off-road concepts. The lineup includes two highly-modified Wranglers, a big-tired Gladiator pickup, and a seriously retro take on the Grand Wagoneer , all of which take a look back at some of the Jeep’s greatest work for inspiration. Here’s what you need to know about these factory-modified wheelers.

Wrangler Low Down Concept

Jeep has built more than 100 of these custom 4x4s since 2008, but only a select few have managed to stick in the minds of the Jeep faithful. The new Rubicon 392 -based Wrangler Low Down concept pays homage to one of the most famous Easter Jeep Safari builds, the Lower 40 concept from 2009. That early build featured a V-8 engine swap under the hood, and made use of gigantic 40-inch rubber despite a stock ride height. The new truck is a bit more extreme, trading that old-school 5.7-liter V-8 for the potent 6.4-liter engine provided by the Rubicon 392. The new build also retains the stock suspension package from the Rubicon 392 model, but swaps out the stock Dana 44 axle for more robust Dana 60s with 5.38 gears. Those beefier axles help support the truck’s massive 42-inch BFGoodrich Krawler mud-terrain tires, which come installed on a set of 20-inch beadlock wheels. The stock fenders have been replaced with a set of flared carbon units, which help give the truck a purposeful stance. A Poison Apple Red paint job and a red-tinted bikini top are a nice nod to the original concept as well.

Wrangler 4xe Willys Dispatcher Concept

The second Wrangler build looks even further back in brand history, paying respects to the early civilian model Jeep from the post-war era . Based on the 4xe hybrid model, this Willys Dispatcher Concept gets some old-school appearance tweaks, including custom steel bumpers at both ends. The hood also features stamped “Willys” branding, which it shares with the original seven-barred product. Upgraded Dana 50 axles with 4.70 gears help increase capability, as do the Super Traxion 36-inch tires. That rubber comes wrapped around retro-style steel wheels, which are finished in a cream hue. The SUV itself is finished in a bespoke shade of Element 115 Green paint, which is accented nicely by the blacked out windshield banner. The best looking part of this custom SUV is the interior, complete with distressed saddle leather and houndstooth inserts throughout. The headrests have been pulled from the seats to improve that retro appearance. It’s the sort of thing we’d love to see make its way to the production models, however unlikely. The throwback style Warn Winch is another nice touch and helps to round out the package.

Gladiator High Top Concept

The Gladiator High Top Concept is a bit less of an involved build, borrowing mostly from the Jeep Performance Parts catalog. Upgrades include items like an AccuAir air suspension system, which work with Dana 60 axles at both ends to support 4x4 endeavors. The suspension system is put to the ground via a gigantic set of 40-inch BFGoodrich All-Terrain T/A KO3s, which come wrapped around a set of 18-inch KMC Grenade Crawl beadlock wheels. A set of flat fender flares and AEV bumpers ensure that the large rubber is covered and ready for road-use, while giving the pickup some additional flair. Out back you’ll find a truck bed storage system by Decked, which brings a bit of overlanding capability to the build. A Warn Winch and some rock slider steps have also been added should any off-roading adventures take a turn for the worse.

Vacationeer Concept

Rounding out the 2024 Easter Jeep Safari lineup is the Grand Wagoneer-based Vacationeer Concept. The design is a clear nod to the original Wagoneer models, complete with the oh-so lovely wood grain graphics missing from the current production model. The woody look pairs very nicely with the Spearmint paint, which has slightly more white in the mix than the aforementioned Element 115 color. The wheel openings have also been massaged to make room for the larger 35-inch tires, which come wrapped around 18-inch Method Race wheels. A 1.5-inch suspension lift adds a bit of aggression to the stance, while bringing a bit more off-road capability to the table. The rear rows of seats have been removed in favor of a carbon-fiber RedTail Overland Skyloft, which serves as a passthrough rooftop tent for ideal camping conditions. Under the hood sits a high output variant of the Hurricane inline-six engine, which provides 510 hp and 500 lb-ft of torque. That said, the real highlight of this build is found on the interior, where Jeep enlisted the assistance of fashion designer Kiel James Patrick. The custom flannel seats feature famous Jeep models from years gone by, and fit with the theme perfectly. This is exactly how the Grand Wagoneer should have looked in production form, but we’ll settle for a concept like this one.

The Easter Jeep Safari runs through March 31st, 2024 in Moab, Utah. If you’re a diehard Jeeper, it might be worth the trek to lay eyes on these unique concept vehicles.