safari extensions google translate

How to Use Google Translate on Safari

Google Translate has been a powerful tool for years, allowing people to communicate across languages. Now, Apple and Google have teamed up to bring the same convenience to Safari users. With Google Translate for Safari, you can easily and quickly translate entire webpages or even just paragraphs with a few clicks.

To use this feature, simply open up Safari on your Mac or iPhone and visit the page you’d like to translate. If the page is available for translation, you’ll see a ‘Translate’ button in the Smart Search field. Clicking this will open up a menu with sevral languages for you to choose from. On iPhone and iPad, there is also an option to set your language preferences so that future translations don’t require as many clicks.

In addition to webpages, Google Translate for Safari also allows you to translate text within emails, forms or documents. This means that if someone sends you an email in a foreign language, all it takes is one click of the translate button and you can continue your conversation withut any hassle.

Overall, Google Translate for Safari is an incredibly useful tool that makes communication much easier across language barriers. It supports more than 100 languages and provides quick translations at the click of a button – making it perfect for anyone who regularly needs to communicate with people from different countries or speak different languages.

Using Google Translate in Safari

Using Google Translate in Safari is easy and quick. First, open the Safari browser on your Mac. Then, go to the webpage you want to translate. If the webpage can be translated, the Smart Search field will display a Translate button. Click on this button and then choose which language you woud like to translate the webpage into. Once you have chosen a language, Google will quickly translate the webpage for you. You can also change your default language in Safari so that all webpages are automatically translated into your preferred language. To do this, simply open Safari’s preferences window and select “Google Translate” from the languages list.

Enabling Translation on Safari

To get translation on Safari, open the Safari browser and navigate to the webpage you want to translate. Tap the Share icon (the square with an arrow pointing up), then tap Translate. Select the language you want to translate into and tap Translate. The webpage will be translated into your chosen language.

Exploring the Availability of a Google Translate Extension for Safari

Yes, tere is a Google Translate extension for Safari! It’s a free and easy-to-use extension that lets you translate entire webpages or just individual paragraphs with the click of a button. You can also use it to translate text written in emails, forms or documents. It’s a great way to quickly and easily access translations without needing to open a separate window or tab. Plus, it works on both desktop and mobile versions of Safari.

Translating in Safari on iPhone

To translate a web page in Safari on your iPhone or iPad, open the page you’d like to view in the Safari browser. Once the page has loaded, you’ll see an aA button in the far-left of the address bar. Tap this button and select Translate to [Language] from the dropdown menu. The webpage will then be automatically translated into the selected language. To revert back to the original language, simply select Original from the dropdown menu.

Troubleshooting Safari Translation Issues

Safari uses automatic translation to translate websites into the language of your choice. Depending on the website, this may not alwas be available. If the website you are trying to access is not in its original language, or if you are visiting a different domain, Safari will no longer attempt to translate it. This could be because the website does not support automatic translation, or because the original language of the page is already in a language that you understand. Additionally, if you have disabled automatic translation in Safari’s settings, this will also prevent translation from occurring.

Enabling Google Translate

To enable Google Translate, you frst need to open the Google Chrome browser on your computer. Then, click the More icon at the top right corner of the browser window and select Settings from the drop-down menu. At the bottom of the Settings page, click Advanced and then Languages. On the Language page, you will see a list of languages. Select the language you’d like to use and click More next to it. Finally, turn Offer to translate pages in this language on or off according to your preferences. Once you’ve enabled Google Translate for a specific language, it will automatically detect and offer to translate any webpages in that language that you visit.

Is Apple’s Version of Google Translate Available?

No, there is currently no Apple version of Google Translate. However, Apple does offer its own translation app called Apple Translate. This app is available for iOS 14 and later on both iPhone and iPad devices. It is capable of translating text and voice conversations between 11 languages including English, Spanish, Japanese, Korean and Mandarin Chinese. Apple Translate also has the ability to detect the language of a text or spoken phrase automatically. In addition to thse features, it has a “Look Up” option which allows users to quickly view definitions and translations of words in a supported language without leaving the app.

Google Translate Safari is a great tool for those who need to quickly and easily understand foreign languages. It provides an easy-to-use extension that can quickly translate entire webpages, paragraphs, emails, forms, and documents into the language of your choice. With its simple tap-and-go interface, users can effortlessly translate webpages on their iPhones and iPads with just a few clicks. This makes it an invaluable tool for those who regularly travel or communicate with people from diffeent countries or cultures. Google Translate Safari is an essential tool for anyone wanting to make sense of foreign languages in no time.

Related posts:

Sanjeev Singh

Voice speed

Text translation, source text, translation results, document translation, drag and drop.

Website translation

Enter a URL

Image translation

How-To Geek

How to translate web pages in safari on mac.

Have you landed on a French or Spanish website? Translate it to English with the press of a button!

Often find yourself on websites with text in a foreign language? If you use Safari, there's no need to go to Google Translate. You can translate web pages between seven languages right in Safari on a Mac.

Starting with Safari 14.0, Apple included a translation feature directly in the browser. As of this writing, the feature is in beta, but fully functional. If your Mac is running the latest version of macOS Mojave, Catalina,  Big Sur , or newer, you can access the translation feature.

The translation functionality works between the following languages: English, Spanish, Italian, Chinese, French, German, Russian, and Brazilian Portuguese.

By default, you can translate any of the above languages to English. You can also add more languages to the mix (we'll talk more about that below).

To get started, open a web page in one of the supported languages. Safari will automatically recognize that language, and you'll see "Translation Available" in the URL bar, along with a Translation button; click it.

If this is the first time you've used the feature, a pop-up will appear. Click "Enable Translation" to turn on the feature.

In the translation menu, select "Translate to English."

The text on the page will instantly convert to English, as shown in the image below. The Translation button will also turn blue.

To disable the Translation feature and return to the original language, click the Translation button again, and then select "View Original."

As we mentioned above, you can also translate to languages other than English. To do so, click the Translation button, and then select "Preferred Languages."

This opens the "Language & Region" menu in System Preferences. Here, click the plus sign (+) to add a new preferred language. You can add multiple languages here while continuing to use English as the default language across your Mac.

In the pop-up, select the languages you want to add, and then click "Add."

System Preferences will ask if you want to make this your default language. Choose the previous default language if you want it to remain the status quo.

Now that you've added a new preferred language, you'll see the translation button even when you visit web pages that are in English.

The translation process for a preferred language is the same: click the Translation button in the URL bar, and then select "Translate to [the language you selected]."

Again, you can view the original at any time by simply clicking "View Original" in the Translation menu.

If you're traveling to a new country, you can also use the built-in Translate app on your iPhone or iPad to quickly translate speech between multiple languages.

Related: How to Use the Apple Translate App on iPhone

How to quickly translate web pages in Safari on iOS and iPadOS

Easily translate web pages in Safari for iPhone and iPad.

• How to translate web pages in Safari in iOS 16 and iPadOS 16

How to activate the Microsoft Translator extension in Safari

How to translate a web page on iphone with microsoft translator.

If you're running iOS 14 or later, Safari now comes with a translation feature baked into the browser, making it easier than ever to translate a web page on iPhone and iPad.

Once enabled, text is translated in-line on the webpage that you're viewing. It's a handy tool if you want to read websites that are written in different languages, and it's available right in the address bar in Safari.

With this in mind, here's how you can translate web pages in Safari on iPhone and iPad.

How to translate a web page on iPhone in iOS 16 and iPadOS 16

In iOS 15 and later, the ability to translate a web page's language to your native language is now a built-in part of Safari. As such, you no longer need a third-party app to translate. Here's how to use built-in language translation in Safari in iOS 14, iOS 15, and later.

• Tap the action button on the left side of the address bar while visiting a site that you need to translate. The button looks like two A's next to each other.
• Tap Translate to [Your Device Language] .

• Tap Enable Translation if prompted.

Your page will then be translated into the primary language that you've set on your device. If you want to revert back to the page's original language, take the following steps.

• Tap the translate button in the Safari address bar. It takes the place of the standard action button on the left side of the address bar.
• Tap View Original .

The page will revert to its original language.

If you're running a version of iOS 13 or earlier on your device, then a third-party app with a translation extension is what you'll want to use. Microsoft's Translator extension is an excellent tool for the task, as it translates the web page in place when activated.

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Microsoft Translator

Microsoft Translator is a great third-party solution for translating web pages, and its translations take place in-line on the web, rather than taking you to another, translated version of the page like some other apps.

Once you've got it downloaded, you can set up the action extension for translation web pages.

• Open Safari on your iPhone or iPad.
• While viewing a web page, tap the share button .
• Scroll to the left on the bottom row of icons.

• Tap the More button.
• Turn the switch next to Microsoft Translator to the green 'on' position.

Now that you have the app installed, you can use it in Safari from the share menu.

• Head to the web page that you want to translate.

• Tap the share button at the bottom of the display.
• Tap the Microsoft Translator button. The extension will then translate the entire page for you.

Looking to upgrade your iPhone? Make sure you're getting the best price by checking in with our guides. We've got you covered for iPhone 14 deals and the larger model's iPhone 14 Plus deals . If you're looking for a fancy upgrade, complete with the Dynamic Island feature, then the iPhone 14 Pro deals , and iPhone 14 Pro Max deals can help cut down those monthly fees and help maximize your trade-in options.

In the market for a new iPad? Check out the best iPad deals guide. Happy translating!

Updated September 2022: Added information instructions for the translation feature in iOS 14, iOS 15, iPadOS 14, and iPadOS 15.

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.

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Translate Webpages in Safari on iPhone and iPad

On iPhone and iPad , Apple includes a Translate app that can translate several different languages in real-time, and Safari has integrated translation capabilities, too.

At the time of writing, supported languages include English, Spanish, French, Italian, German, Russian, Portuguese, Japanese, Chinese, Korean, Ukrainian, Polish, Arabic, Dutch, Indonesian, Thai, Turkish, and Vietnamese.

How Translate a Webpage in Safari

Add More Language Options to Safari Webpage Translation

You can translate web content into additional languages if you add them to your preferred languages list. The following steps show you how it's done.

• Launch the Settings app on your ‌iPhone‌ and ‌iPad‌.
• Tap General -> Language & Region .

• Select a language from the list.
• Tap your preferred language to keep the current language that the system is using, thereby confirming this selection as an additional Webpage Translation language option.

After following the above steps, the next time you visit a compatible webpage in another language you'll see your selected languages available as additional translation options.

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How to use Safari Translation in macOS 11 Big Sur

Safari's new translation feature is superb

If you have previously had to read a website that's written in language you don't know, then there have long been tools to help you. Doubtlessly you've become familiar with Google Translate , perhaps you've come to rely on PopClip to speed up using that.

In a few but increasing cases, though, that's over — if you're using Safari . Rather than copying and pasting a few paragraphs at a time to see what they are in English, you can now visit the site and let Safari translate it all for you.

That's clearly useful, it's obviously quicker, but actually it's transformative. Instead of picking out paragraphs from a foreign-language site, instead of trying to find what you need, you can now just read the site.

How to use Safari translation

• Go to a foreign-language website
• If it's in one of the few languages Safari can translate, it will say so
• The words "Translation Available" will briefly be displayed instead of the address
• A translate icon will then appear to the far right of the address
• Click on that translate icon
• Choose Translate to English
• Read the site

You'll barely be able to see the "Translation Available" notice in the address bar, it goes by so quickly. Yet you do sometimes still have to wait a few moments after it before the clickable translate icon appears.

Then once you've clicked Translate to English , you certainly have to wait a few more moments. Just sometimes, though, after a few moments you won't see any difference — and there'll be a small warning notice saying the translation failed.

"Unable to connect to translation," appears as a single line at the top of the website. This is always an internet connection issue as Safari attempts to send the website's page to its translation servers, though.

So trying again immediately is usually enough to make it work. However, you can't try again until you click the X to dismiss the error message.

When this works, though, it works startlingly well. You will find yourself still waiting for the translation, not noticing that it has done it.

That's because it translates in-line, replacing all text on the foreign-language site. It replaces every word, but it matches all fonts perfectly.

Purely anecdotally, we can also say that the translation seems extremely good. It's not a straight word-for-word lookup where, say, it just changes the French "maintenant" into the American English "now."

Instead, what appears to happen is that there is real intelligence here — presumably Machine Learning — so that it knows when to say "now" or, for instance, "today."

Limitations on translation

The biggest limitation on translation is that, at least as Big Sur launched, Safari has only been able to translate between seven languages. These are English, Spanish, Chinese, French, German, Russian, and Brazilian Portuguese.

There is also that while this feature is sometimes described as being able to translate entire sites, really it's usually able to do one page at a time. That would hardly be unreasonable, and it's quick enough to click that Translate to English button each time you go into a new page.

Yet it could be better, it's supposed to be, and just sometimes, it is. While AppleInsider has only occasionally seen this, Apple says that if you have translated a page and then go to another one on the same site, it will be translated too.

In fact, Safari is supposed to keep on translating everything until you visit a different site — and that new site isn't in the same language. If you've been reading one French site and then go to another, for example, the new site should be translated too.

That's yet to happen more than a couple of times for AppleInsider , but if it does become the norm, it's adding a great feature on top of an already excellent one.

How it works and why that matters

Safari's translation does require an internet connection. There's no option to use it offline as you can with the Translate app in iOS 14.

Apple says that as soon as it has sent the contents of your site to its servers, and performed the translation, the page is discarded. The company also says that it does use web pages to improve its translation, but says these are not the ones you've sent it, they are solely publicly-accessible pages.

Although it discards the translated contents, however, Apple does keep the address of the website. Apple says this is to help improve its technologies, and that it will retain the site's address for up to five years.

If you don't want that to happen, you can use Safari's Private Browsing. Translation works exactly the same in that mode, but Apple will not store the website's address.

How to switch languages back

• On a translated website, click the translate icon at far right of the address bar
• Chose View Original

That's all you need to do. There is one more option under that translate icon, though, and it's Preferred Languages... , which takes you into System Preferences.

There you can add or select a language so that the translate icon's menu defaults to saying, for instance, Translate to French .

Keep up with AppleInsider by downloading the AppleInsider app for iOS, and follow us on YouTube , Twitter @appleinsider and Facebook for live, late-breaking coverage. You can also check out our official Instagram account for exclusive photos.

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Here are the best new Safari extensions to download for iOS 15 and iPadOS 15 (Updated)

One of the flagship new features in iOS 15 and iPadOS 15 is the redesigned Safari web browser. While the highlight of the new Safari is its user interface, it also gains compatibility with more powerful, Mac-like browser extensions. Now that iOS 15 is available to download, there are plenty of extensions hitting the App Store, and we’ve put together a list of some to try out.

Users of 1Password will love the new Safari extension in the latest update. The 1Password extension gives you the ability to see any password right in Safari and fill in password fields with saved ones. The extension can automatically fill in two-factor authentication codes as well. If you’re using an iPad, you will get the entire desktop 1Password experience. The extension will appear in the toolbar for you to access at any time.

The developer behind Apollo for Reddit, Christian Selig, has created a new Safari extension called Amplosion. Amplosion redirects you to the original webpage when you open an AMP link in Safari. The app also lets you keep track of how many times you’ve visited an AMP link and how many times you’ve used Amplosion to avoid one. Amplosion is priced at just $1.99 and if you hate AMP as much as I do it’s well worth it.

Christian has also created an extension that adds an HTML web inspector to Safari. The app is priced at $0.99 and is well worth it – since Apple still hasn’t added its own inspector.

CardPointers

The new CardPointers Safari extension knows what deals you may be able to take advantage of on different shopping websites. CardPointers says that it’s compatible with thousands of websites. While shopping in Safari with the extension enabled, you’ll get a notice telling you which card to use for the best deal as well as any special offers.

Cheep is an app that helps you find deals on Flights. With its latest update, it adds a Safari extension for use with Google Flights. The extension helps determine the cost per mile, distance in miles, and recommends whether or not you should book the flight. Cheep is free.

Am excited for Cheep launch for iOS 15 today! https://t.co/IgcZ7i1upe – safari extension for google tells you the miles, cost per mile, and rating – personalize airline alliances for mileage run deals – minimum fare rating you want to see – integration with TikTok and Instagram pic.twitter.com/RpJ84MYmys — Jonathan Chum (@jchum) September 20, 2021

Web Inspector

This app is a simple web inspector that appears to be designed to look familiar to those who frequently use one in Chrome on the Mac. This extension lets you inspect webpages and edit their elements, enter JavaScript commands, view network requests, and more. It’s also entirely free.

I just released Web Inspector for iOS and iPadOS. It's a Safari extension for web developers to edit web pages on the fly, debug JavaScript, and more. It's free with no in-app purchases: https://t.co/u5mBSkMKnV pic.twitter.com/U1PdXv9VjK — Zhenyi Tan (@zhenyitan) September 20, 2021

HyperWeb is a new extension that adds the ability to customize just about anything you want to in Safari while browsing the web. The app lets you create blockers, personalize search, and customize the design of webpages. The app can also recommend enhancements to enable to make the extension more powerful.

Language Translator by Mate

Safari already has some translation features built-in but a new app from Gikken called Language Translator can help you take things to the next level. The app’s new Safari extension can automatically translate sites in 40 languages without any work required by the user. You can also select text and get a pop-up window if you want to translate it to another language. The app is pricey though at $29.99 but if you frequently need to translate different sites in a multitude of languages it might be worth the buy.

Vidimote is a new Safari extension that allows you to control video playback from the toolbar. The extension lets you change the speed of videos, jump ahead, switch between PiP and fullscreen, and more. Vidimote is $4.99 and available now.

StopTheMadness

StopTheMadness is a Safari extension that helps you take control of websites you frequently visit. The extensions lets you enable native iOS features like contextual menus, text editing, drag and drop, and autofill. The extension also improves privacy on the web by stopping clickjacking for different services among other things. StopTheMadness is priced at $7.99 on the App Store.

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Parker Ortolani is a marketing strategist and product designer based in New York. In addition to contributing to 9to5mac, he also oversees product development and marketing for BuzzFeed. A longtime reader, Parker is excited to share his product concepts and thoughts with the 9to5mac audience.

Google Translate

42.9K ratings

View translations easily as you browse the web. By the Google Translate team.

Highlight or right-click on a section of text and click on Translate icon next to it to translate it to your language. Or, to translate the entire page you're visiting, click the translate icon on the browser toolbar. Learn more about Google Translate at https://support.google.com/translate. By installing this extension, you agree to the Google Terms of Service and Privacy Policy at https://www.google.com/intl/en/policies. UPDATE (v.2.0): Now you can highlight or right-click a text and translate it vs. translate the entire page. You can also change extension options to automatically show translation every time you highlight text.

4.3 out of 5 42.9K ratings Google doesn't verify reviews. Learn more about results and reviews.

haddi.x.hyz2 Apr 13, 2024

Jace Roesner Apr 10, 2024

Amazing If you need to translate a page this is the best one to get ( ͡° ͜ʖ ͡°)

Google Translate handles the following:

This developer declares that your data is.

• Not being sold to third parties, outside of the approved use cases
• Not being used or transferred for purposes that are unrelated to the item's core functionality
• Not being used or transferred to determine creditworthiness or for lending purposes

Simple Translate

Quickly translate selected or typed text on web pages. Supports Google Translate and DeepL API.

Quick Translate

This extension provides quick translation of selected texts

一站式划词 / 截图 / 网页全文 / 音视频翻译扩展，支持谷歌、DeepL、ChatGPT、百度等 9 个国内外主流翻译服务，均可用于全文翻译。能在 PDF 里使用。

Hover, click or select to translate (with text-to-speech). Translator.

Right Click to translate selected text using Google Translate

Translate words and phrases while browsing the web, using Google translator.

Google Translate Plus

Translate the definitions by google translate.

Translate Selected Text

Translate selected text with Google Translate

Translator, dictionary - accurate translate

Translate text on any webpage instantly using Google Translate. Online Translator, accurate Translation.

Right Click Translate

Right Click to translate selected text into a new Tab using Google Translate

Mate Translate – translator, dictionary

Your all-in-one translator for web pages, highlighted text, & Netflix subtitles. Translate and learn words in 103 languages.

ImTranslator: Translator, Dictionary, TTS

Translator, Dictionary, Voice

Safari User Guide

• Change your home page
• Import bookmarks, history and passwords
• Make Safari your default web browser
• Go to websites
• Find what you’re looking for
• Bookmark web pages that you want to revisit
• See your favourite websites
• Use tabs for web pages
• Pin frequently visited websites
• Play web videos
• Mute audio in tabs
• Pay with Apple Pay
• Autofill credit card info
• Autofill contact info
• Keep a Reading List
• Hide ads when reading articles

Translate a web page

• Download items from the web
• Share or post web pages
• Add passes to Wallet
• Save part or all of a web page
• Print or create a PDF of a web page
• Customise a start page
• Customise the Safari window
• Customise settings per website
• Zoom in on web pages
• Get extensions
• Manage cookies and website data
• Block pop-ups
• Clear your browsing history
• Browse privately
• Autofill username and password info
• Prevent cross-site tracking
• View a Privacy Report
• Change Safari preferences
• Keyboard and other shortcuts
• Troubleshooting

Translate a web page in Safari on Mac

If a web page can be translated into one of your preferred languages, you can have Safari translate it.

Open Safari for me

If a language isn’t available

You may be able to make more languages available in the Translate menu by adding the languages in Language & Region preferences. Once you add a language to your list of preferred languages, if a translation is available to that language, it will appear in the Translate menu in Safari.

To add a language, see Change Language & Region General preferences .

Note: The availability of translations and the number of languages that can be translated may vary by country or region.

How To Translate A Page On Safari

• Software & Applications
• Browsers & Extensions

Introduction

Safari, the default web browser for Apple devices, offers a seamless and convenient way to translate web pages into different languages. Whether you're exploring a foreign website, conducting research, or simply seeking to broaden your linguistic horizons, the translation feature in Safari can be a valuable tool. By effortlessly converting the content of a webpage into your preferred language, Safari empowers users to access and comprehend a wealth of information from around the world.

In this guide, we will walk you through the step-by-step process of translating a webpage on Safari. You'll learn how to navigate to the desired page, access the translation feature, review the translated content, and customize the settings to suit your preferences. By the end of this tutorial, you'll be equipped with the knowledge and skills to seamlessly translate web pages, opening up a world of possibilities for exploration and learning.

So, whether you're planning a trip abroad, conducting research for a project, or simply indulging your curiosity, Safari's translation feature is here to make your browsing experience more accessible and enjoyable. Let's dive into the steps and unlock the potential of seamless webpage translation with Safari.

Step 1: Open Safari and Navigate to the Page

To begin the process of translating a webpage on Safari, you'll first need to open the Safari browser on your Apple device. If you're using an iPhone or iPad, simply locate the Safari icon on your home screen or within your app library and tap to open it. For Mac users, you can access Safari from your dock, Launchpad, or by searching for it in Spotlight.

Once Safari is open, the next step is to navigate to the webpage that you wish to translate. You can do this by tapping the address bar at the top of the Safari window and entering the URL of the webpage directly. Alternatively, if you have a bookmark or favorite for the webpage, you can access it by tapping the bookmarks icon and selecting the desired link.

If you're browsing the web and come across a page in a foreign language that you'd like to translate, simply tap on the link to open the webpage. Safari will load the page, and you can proceed to the next step to initiate the translation process.

It's important to ensure that you have a stable internet connection to facilitate the loading of the webpage. A strong and reliable internet connection will not only expedite the process but also ensure a smooth and uninterrupted browsing experience.

As you navigate to the webpage, take a moment to appreciate the wealth of information and diverse content available on the internet. Whether you're accessing a news article, a blog post, or a research paper, the ability to translate web pages on Safari opens up a world of knowledge and perspectives, transcending language barriers and fostering global connectivity.

With Safari's user-friendly interface and seamless navigation capabilities, accessing and exploring web content has never been easier. The intuitive design and smooth performance of Safari contribute to a delightful browsing experience, setting the stage for effortless webpage translation and discovery.

Now that you've successfully opened Safari and navigated to the webpage of interest, you're ready to proceed to the next step and initiate the translation process. Let's delve into the next phase and unlock the power of language translation with Safari.

Step 2: Tap the Share Button

Once you've navigated to the webpage you wish to translate, the next step is to tap the Share button within Safari. The Share button is a versatile tool that allows you to perform various actions related to the webpage, including sharing the link, saving it for later, or, in this case, initiating the translation process.

On an iPhone or iPad, the Share button is typically located at the bottom of the screen, represented by a square icon with an arrow pointing upwards. Tapping this button opens a menu of options for interacting with the webpage. For Mac users, the Share button is located in the Safari toolbar, often depicted as a box with an arrow pointing upwards or as a "Share" label.

Upon tapping the Share button, a menu will appear, presenting a range of actions that you can take with the webpage. Among these options, you'll find the "Translate to English" (or the language of your choice) feature. This functionality is made possible by Safari's integration with the built-in translation capabilities of Apple devices, providing a seamless and efficient method for translating web content.

By selecting the "Translate to English" option, Safari will promptly initiate the translation process, converting the text and content of the webpage into the specified language. This transformation occurs seamlessly within the Safari browser, allowing you to access the translated content without the need for external applications or services.

The Share button serves as a gateway to a multitude of functionalities, empowering users to interact with webpages in diverse and meaningful ways. Whether you're sharing content with friends, saving articles for later reading, or translating webpages into different languages, the Share button is a versatile tool that enhances the browsing experience on Safari.

As you tap the Share button and select the "Translate to English" option, take a moment to appreciate the seamless integration of translation capabilities within Safari. This intuitive and user-friendly approach to webpage translation exemplifies the commitment to accessibility and inclusivity, enabling users to engage with global content in their preferred language.

With the translation process initiated, you're now poised to explore the translated webpage and delve into the wealth of information and insights it offers. As we move forward, the next step will guide you through reviewing the translated page, ensuring that the content is accurately and comprehensively rendered in the desired language. Let's continue our journey through the world of webpage translation with Safari.

Step 3: Select "Translate to English" (or other language)

Upon tapping the Share button and accessing the menu of options within Safari, you'll encounter the transformative feature that enables you to seamlessly translate the webpage into your preferred language. This pivotal step in the translation process exemplifies the user-centric design and intuitive functionality of Safari, empowering you to engage with web content in a language that resonates with you.

As you select the "Translate to English" option (or the language of your choice), Safari swiftly initiates the translation process, harnessing the power of advanced language processing capabilities to convert the textual content of the webpage. The seamless integration of translation functionality within Safari ensures that the process is swift, efficient, and seamlessly woven into your browsing experience.

The ability to select from a range of languages reflects the inclusive and diverse nature of Safari's translation feature. Whether you're fluent in multiple languages, seeking to enhance your language skills, or simply exploring content in a language other than your own, Safari's translation capabilities cater to a broad spectrum of linguistic preferences and needs.

By choosing the "Translate to English" (or other language) option, you unlock a gateway to a world of knowledge, culture, and information that transcends linguistic barriers. The translated webpage presents the content in a format that is accessible and comprehensible, fostering a sense of global connectivity and understanding.

The seamless execution of the translation process underscores Safari's commitment to enhancing the accessibility and inclusivity of web content. Regardless of the language in which the original webpage is written, Safari's translation feature empowers users to engage with diverse perspectives, ideas, and narratives, enriching the browsing experience and broadening horizons.

As the translation unfolds, take a moment to appreciate the transformative power of language and the role it plays in fostering global connections. The ability to select "Translate to English" (or other language) represents a bridge between cultures, ideas, and individuals, encapsulating the spirit of inclusivity and understanding that defines the digital landscape.

With the translation process initiated and the content seamlessly transformed into your preferred language, you're now poised to delve into the translated webpage and explore the wealth of information and insights it offers. The next step will guide you through reviewing the translated page, ensuring that the content is accurately and comprehensively rendered in the desired language. Let's continue our journey through the world of webpage translation with Safari.

Step 4: Review the Translated Page

Upon initiating the translation process and selecting the desired language for the webpage, Safari promptly presents the translated version of the page, allowing you to review the content in a language that resonates with you. This pivotal phase in the translation journey provides an opportunity to ensure that the translated page accurately reflects the original content, enabling you to engage with the information, insights, and narratives presented on the webpage.

As you review the translated page, pay close attention to the accuracy and coherence of the translated text. Safari's advanced language processing capabilities strive to faithfully render the content in the specified language, preserving the essence and meaning of the original text. By meticulously examining the translated page, you can ascertain the fidelity of the translation, ensuring that the nuances and intricacies of the content are effectively conveyed in your preferred language.

In addition to linguistic fidelity, consider the overall layout and formatting of the translated page. Safari endeavors to maintain the visual integrity of the webpage during the translation process, preserving the structure, images, and multimedia elements to provide a seamless and immersive browsing experience. By evaluating the layout and visual presentation of the translated page, you can appreciate the attention to detail and the commitment to delivering a cohesive and engaging browsing experience across languages.

Furthermore, take note of any contextual or cultural references within the translated content. Safari's translation feature aims to capture the essence and cultural nuances embedded in the original text, ensuring that the translated page resonates with the cultural context of the specified language. By acknowledging and appreciating these cultural elements, you can immerse yourself in a rich tapestry of global perspectives and narratives, transcending linguistic boundaries and fostering a deeper understanding of diverse cultures and traditions.

As you review the translated page, embrace the opportunity to engage with the content in a language that speaks to you. Whether you're exploring news articles, educational resources, or creative works, Safari's translation feature empowers you to access a wealth of information and perspectives from around the world. By immersing yourself in the translated content, you embark on a journey of discovery and learning, broadening your horizons and enriching your browsing experience.

With the translated page at your fingertips, you're poised to delve into the diverse and captivating world of web content, transcending linguistic barriers and embracing the global connectivity facilitated by Safari's seamless translation capabilities. As we move forward, the next step will guide you through the process of adjusting translation settings, allowing you to customize the translation experience to suit your preferences. Let's continue our exploration of webpage translation with Safari, unlocking the potential of language accessibility and inclusivity.

Step 5: Adjust Translation Settings (if necessary)

After reviewing the translated page, you may find the need to adjust the translation settings to further enhance your browsing experience. Safari offers a range of customization options that allow you to tailor the translation process to align with your preferences and linguistic needs.

One of the key settings you can adjust is the preferred language for translation. If you initially selected a specific language for translation but wish to explore the content in another language, Safari enables you to seamlessly switch to a different language. By accessing the translation settings, you can select an alternative language, prompting Safari to promptly re-translate the webpage into the newly specified language. This flexibility empowers you to engage with web content in diverse languages, catering to your evolving linguistic interests and exploration.

Additionally, Safari provides the option to enable or disable automatic translation for specific websites. If you frequently visit certain websites that are available in languages other than your preferred language, you can choose to enable automatic translation for those sites. This feature ensures that whenever you revisit the website, Safari automatically translates the content into your specified language, streamlining the browsing experience and eliminating the need to manually initiate the translation process.

Moreover, Safari's translation settings encompass the ability to manage and customize language preferences. You can add or remove languages from the list of preferred languages, allowing you to curate a personalized selection of languages for seamless translation. This level of customization ensures that Safari caters to your multilingual needs, facilitating effortless access to web content in languages that resonate with you.

Furthermore, Safari offers the option to adjust the display of original and translated text simultaneously. By toggling this setting, you can choose to view the original text alongside the translated version, facilitating comparisons and linguistic analysis. This feature is particularly valuable for language learners, researchers, and individuals seeking to deepen their understanding of the nuances and intricacies of different languages.

As you navigate the translation settings within Safari, take advantage of the diverse customization options to tailor the translation experience to align with your linguistic preferences and browsing habits. The seamless integration of these settings underscores Safari's commitment to enhancing language accessibility and inclusivity, empowering users to engage with web content in a manner that resonates with their individual linguistic journey.

With the translation settings adjusted to suit your preferences, you're poised to embark on a seamless and enriching browsing experience, transcending linguistic barriers and embracing the global connectivity facilitated by Safari's robust translation capabilities. As you continue to explore web content in diverse languages, the customizable translation settings serve as a testament to Safari's dedication to fostering a rich and inclusive browsing environment, where language is a bridge to knowledge, understanding, and global connectivity.

In conclusion, the ability to translate web pages on Safari represents a gateway to a world of knowledge, culture, and connectivity. The seamless integration of translation capabilities within Safari empowers users to transcend linguistic barriers, fostering inclusivity and accessibility in the digital landscape. By following the step-by-step process outlined in this guide, you've gained the knowledge and skills to seamlessly translate web content, opening up a wealth of opportunities for exploration, learning, and global engagement.

As you navigate the diverse and captivating realm of web content, Safari's translation feature serves as a bridge between languages, ideas, and individuals. Whether you're exploring news articles, educational resources, or creative works, the ability to access and comprehend web content in your preferred language enriches your browsing experience, broadening your horizons and fostering a deeper understanding of global perspectives.

The Share button, a versatile tool within Safari, serves as a gateway to a multitude of functionalities, including the transformative ability to initiate webpage translation. By tapping the Share button and selecting the "Translate to English" (or other language) option, you unlock a world of possibilities, transcending linguistic boundaries and embracing the diverse tapestry of global content.

The review of the translated page provides an opportunity to engage with the content in a language that resonates with you. Safari's commitment to linguistic fidelity, visual integrity, and cultural nuances ensures that the translated content is not only accessible but also reflective of the original context and meaning. This dedication to preserving the essence of the content across languages underscores Safari's role as a facilitator of global connectivity and understanding.

Furthermore, the customizable translation settings within Safari empower you to tailor the translation experience to align with your linguistic preferences and exploration. Whether adjusting the preferred language for translation, enabling automatic translation for specific websites, or managing language preferences, Safari's customization options cater to your evolving linguistic needs, enriching your browsing journey.

In essence, Safari's translation feature transcends the mere conversion of text; it embodies the spirit of inclusivity, understanding, and global connectivity. By seamlessly translating web content, Safari paves the way for individuals to engage with diverse cultures, ideas, and narratives, fostering a digital landscape where language is a conduit for knowledge, empathy, and unity.

As you continue to explore the boundless expanse of web content, may Safari's translation feature serve as a steadfast companion, guiding you through a world of languages, perspectives, and discoveries. Embrace the transformative power of language, and let Safari be your gateway to a global tapestry of knowledge and understanding.

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How to install Google or Bing Translate to your browser? 

ICANN Language Services does not endorse and cannot provide support for any of the automatic translation tools available on the internet. Nevertheless, we realize there are regions and languages which ICANN does not currently support for translation, thus we deemed appropriate to facilitate the attached instructions hoping this will help ICANN’s outreach efforts outside ICANN’s set of languages (United Nations + Portuguese) enabling access for the community. Translation results from these tools are of an unknown quality and users of these tools assume all liability associated with their use.

ICANN Language Services provides full support in English, Arabic, French, Russian and Spanish; partial translations and interpretation in Portuguese and translation support of select materials for regions where we have a hub and/or engagement offices.

If you use Chrome, adding Google Translate extension can be done with the following instructions.

NOTE: You may need to upgrade your Chrome Browser to the latest version for these installation instructions.

1. Open your browser, then go to “Settings” via the drop-down main menu in the upper right-hand corner of your browser.

2. Once the “Settings” tab loads, click on “Extensions” on the left-hand side of the page.

3. After that page loads, navigate to the bottom of the page and click on “ Get more extensions .”

4. The Chrome Store will load in a separate tab. Go to the search bar at the top-left corner and type in “ Google translate ” and press ENTER/RETURN .

5. The search results will show Google Translate at the top of the search results under “Extensions” list.

6. Click on the blue button that says ADD TO CHROME . You must confirm if you want to install it, and then it will be added instantly to your browser.

7. You can confirm Google Translate was added successfully by checking Extensions in the Chrome More Tools menu.

A) Open Extensions menu, in Chrome More Tools menu

B) This will show all installed Chrome Extensions.  You should see that Google Translate has been Enabled .

C) Later, if you wish to turn off Google Translate , you can uncheck the Enabled check-box on the Chrome Extensions menu.

9. If a website is displayed in a different language than your default language, you will be presented with an option to translate this page.

If you use Firefox, adding the Google Translate extension can be done with the following instructions.

1. Open Firefox and then visit Mozilla’s official download page for the extension https://addons.mozilla.org/En-us/firefox/addon/google-translator-for-firefox/

2. Once you arrive, click on the green “Add to Firefox” button. After you click the button, Mozilla may ask you to allow the extension installation. Click “Allow.”

3. After you click “Allow,” the “Software Installation” software box will appear. Click “Install.”

4. Google Translate will be instantly installed. However you’ll need to restart your browser to begin using it. After you restart your browser, a “T” icon for the add-on will be in the top-right corner of your browser.

5. To use Google Translate in Firefox, click the “T” icon and the page will open in a new tab already translated.

Internet Explorer

For those using Internet Explorer (IE), Google Translate has some compatibility issues with IE. The best alternative is to use Bing Translate, which is part of the Bing Bar. The Bing Bar comes with other social media and general tools. These include Facebook, weather, maps, etc.

NOTE: If you do not want these tools, they can be removed from the Bing Bar so that only the Bing Translate tool is shown on the Bing Bar. See the Bing Bar additional menu discussion below which lets you remove other Bing Bar tools.

1. Download the Bingbar  http://www.bingtoolbar.com/toolbar/welcome7.html

2. Once the download completes (You may have to click RUN for this to install in IE).

Follow the installation prompts for the Bing Bar. It will finish installing in a minute or two and you should not have to restart IE.

3. When the Bing Bar finishes installing, the following dialogue will be displayed. You have to select Finish to complete the installation.

4. Internet Explorer will refresh, and you may be prompted to enable the Bing Bar with the following prompts. You have to click Enable to start the Bing Bar.

5. By default, the Bing Bar does not show the Bing Translate button. It must be enabled. Follow these steps.

6. Select the Bing Bar additional menu. 

7. You enable Bing Translate by making it available on the Bing Bar. Follow these steps in numbered order by clicking on each item 1 through 5.

8. After enabling Bing Translate on the Bing Bar, you will see the Bing Translate icon.

Safari  

For those using Safari browser on Mac. The best option is a Safari extension called “Translate Safari”. It provides a toolbar button and contextual menu item that allows you to quickly translate the current Safari page via Google Translate or Microsoft Translate. Google Translate is the default. Latest version is 1.2 It’s Donate-ware but can be downloaded and used for free.

One unique feature is that this extension provides an option to show side-by-side view of both the English and Target Language.

The following Youtube Video provides a very complete installation instructions for you:  https://www.youtube.com/watch?v=QVfjto1Z24M .

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Reece Rogers

7 Browser Extensions to Help Translate Different Languages

Harness the full potential of your browser with add-ons that can supercharge everything from web searches to email writing . For language learners who want to grow their vocabulary and develop confidence, browser extensions are an opportunity to casually practice while online. But before you download anything, here’s how to audit a browser extension to ensure it’s safe.

Whether you're streaming Netflix series during your spare time or gobbling up the latest tech news, at least one of the following picks is likely worth incorporating into your language learning process. Test the options that spark your interest and simply uninstall anything that you don’t enjoy. Although you will not receive speaking practice, these browser extensions can help hone your reading and listening skills.

Language Reactor is for anyone who wants to practice a new language while streaming videos on their computer. After the browser extension is installed, YouTube videos are able to display two sets of captions at the same time. The list of available languages is impressive, and hovering over a captioned word displays a translation dictionary.

If you binge-watch movies and TV shows on your computer, Language Reactor’s other primary function is to provide dual captions for Netflix entertainment. Practice English with the minions from Despicable Me or brush up on your Korean during the Squid Game bloodbath.

In addition to Netflix and YouTube, Language Reactor requests access to your data from Amazon. To turn this off, click the puzzle icon located to the right of the address bar, and select Manage Extensions . Tap on Details , toggle off automatic access to listed sites, and manually pick the sites.

The basic extension is free. More features, like the ability to save vocabulary words, can be unlocked with a $5 monthly subscription. Language Reactor is available for Chrome, but its website says Firefox and Edge versions are in the works.

Reviews editor Julian Chokkattu describes a Samsung smartphone in a video with Japanese subtitles from Language Reactor.

Google’s language tools receive a fair amount of criticism from teachers and human translators. When pasting large blocks of text into Google for translation, the subtle complexities of language are smoothed over. Literal meanings are easy to convey, but intentions and contexts are difficult to parse. Keeping these limitations in mind, Google Translate, Google Dictionary, and Google Input Tools are solid browser extensions for Chrome users.

The Google Translate extension is simple to use for pop-up translations as you browse the internet. You can adjust the settings so pop-ups happen automatically when you highlight a word, or buttons can appear beneath the highlighted word for you to click on to see the translation. Tap on the speaker icon to hear a word aloud. If this extension is pinned at the top of your browser, anytime you click on the icon, a text box for translation immediately appears.

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Google Dictionary does not support as many languages as Google Translate, but the extension is useful if you’re studying one of the available options. When double-clicking on a word, the definition pops up on screen. For more advanced readers, this can be crucial for learning new words without relying on direct translations. If you would like to go back and practice later, Google Dictionary lets you store a list of defined words.

Typing in German or Italian with a standard English keyboard is straightforward, but what if you're learning Hindi or Chinese? With Google Input Tools you can write in different languages. The transliteration feature allows you to type the phonetic spelling of a word and choose the corresponding script from a dropdown menu. In addition, the handwriting tool lets you draw characters from other languages by using your mouse cursor.

While reading articles online, Toucan automatically translates a small portion of the content for blended language learning. Hovering over translations by Toucan shows the original word and allows you to play an audible pronunciation. The standard extension is free to use, but a subscription plan is offered for reviewing saved words and avoiding ads. Toucan is compatible with Chrome and Firefox.

For English speakers, the browser extension offers translations in 11 languages. Spanish, German, Korean, Arabic, and Hebrew are a few of the choices. The company is working to expand its offered languages with additions such as Vietnamese, Swedish, and Farsi.

By cherry-picking words out of larger blocks of text, you may not experience complete contextual accuracy while using Toucan. When approaching a new language, employing a myriad of learning strategies is better than relying on a single source of information. Toucan has its drawbacks but may be a fantastic tool for people who read multiple articles a day and would like supplemental language practice.

Senior writer Andy Greenberg’s reporting about ice cream from McDonald’s, with Arabic inserted by Toucan.

With Mate Translate , words or phrases you read online can be translated into more than 100 languages. Double-click on a single word for a white text box to show the translation. If you tap on the speaker icon, a person will say the word aloud. Translate more than one word by highlighting the portion you would like to better understand and either clicking on the Mate Translate logo that appears below the selected words or using the keyboard shortcut, which is initially set to Shift + T .

Watching entertainment in other languages is a popular and accessible learning strategy; if you’re a Netflix subscriber, Mate Translate can be used on subtitles. The browser extension also allows you to translate entire webpages.

As a versatile option, Mate Translate is available for Chrome, Firefox, Opera, Edge, and Safari. Unlock extra features for the extension, like synonym access and a dark mode, with a subscription to Mate Pro.

The core functionality of TransOver is similar to Google Translate. Pick a language you want to practice and set the browser extension to activate either when you highlight a word or hover over a word. It’s available on Firefox , Chrome , and Opera . The extension is also on Edge but is poorly reviewed by users of that browser. TransOver is a simplistic, free option for people who want to occasionally translate words while surfing the Internet and don’t need a complicated browser extension cluttering their day-to-day user experience.

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Are you learning a new language? Then you probably know the pains of using online translation services. By the time you’ve copied and pasted a piece of text into your translator and then put it back in context, you’ve lost two minutes and broken your flow.

Alex Chernikov created a simple browser extension called Mate when he was 16. Instead of cutting and pasting, Mate translated text in his browser window. After uploading it as an extension on the Chrome Web Store, he went to university and forgot about it for two years. When he checked how it was doing, it had reached 130,000 customers despite zero updates. He decided this was the perfect time to monetize.

After years of maneuvering in a hotly competitive app market, Alex and his cofounder, Andrii, pushed their way to the top of both the Mac and iOS App Stores to make $250,000 last year. Here’s how they went from another no-name translation app to a featured product for iOS.

Developing Huge Solutions at 16

Back in 2012, 16-year-old Alex was in high school in Ukraine learning English in the hopes of studying abroad for university. Like many, he spent hours reading content online he’d run through Google Translate.

“I was reading a lot of blogs, articles, and Wikipedia pages in English to learn,” he says. “I got tired of copying and pasting everything into Google Translate and I felt it would be cool to just double click on words to get the translation.”

While this would have been an idle thought to most, Alex had been coding since he was 13. He created a Google Chrome extension and then uploaded it to the Chrome Web Store. He nearly forgot about it, but then, two years later, he had another peek and was blown away.

“It had magically grown to 130,000 users and I had a whole inbox full of people asking for improvements,” he says.

Despite a large customer base, Alex didn’t monetize Mate at the time. “I had the luxury that I was young and didn’t have commitments,” he says. “I was playing around with other things like game development.”

In 2016, Alex’s funds were running low and his other projects hadn’t panned out. He decided to take advantage of the demand he was seeing for Mate by porting it to other platforms.

“I approached my classmates at my university to make versions for other platforms like Safari and the App Store. We made these versions for other platforms but it still wasn’t making money.”

Most of the classmates who helped him eventually moved on to other things. However, one of them, Andrii, stuck around and went on to become Alex’s cofounder. 

“I studied abroad in Ukraine for a semester and we met there,” says Alex. “Andrii is an engineer by background. Today, he’s kind of our all-in-one, DevOps, CTO, and Project Manager. We ended up becoming real cofounders and we started a real company.”

One step at a time, the duo collaborated to create and sell app versions of Mate, monetize users, and experiment with other apps. While the other apps all ended up being scrapped, Mate stuck around and grew into the almost quarter-of-a-million-dollar business it is today.

What is Mate?

Mate is a translator app targeted at expats, language learners, and digital nomads.

Instead of copy-pasting a word into Google Translate, customers double-click any word to translate it right from their browser window. “We integrate nicely on the native level with any website,” says Alex. “When working with a language that’s not your mother tongue, you can save 30-50 interactions per day with our service.”

Mate has an API for the six most common languages on the platform (Alex says they make up 80 percent of all translations). For the rest, Mate uses the Google Translate API.

“I would say the translation quality isn’t much better than Google Translate,” says Alex. “What we sell is good UX. Especially on iOS, our users adore that they can read websites without having to copy-paste. Neither Google nor other apps like DeepL have the integrations we have.”

The majority of Mate’s business is through its browser extensions for Chrome, Opera, Safari, Edge, and Firefox. For browser extensions, Mate runs a freemium model providing their basic text look-up function free of charge. 

If you choose to purchase the pro version, you gain access to dozens of extra features geared to help the aspiring language learner. Mate Pro features phonetic transcriptions, articles for nouns, and a phrasebook where you can create lists of words you want to learn.

On the app stores, Mate offers their entire app with all the above features free for seven days before requiring payment.

So far Alex and Andrii have kept the team small. “We have two developers, a CS guy, and two team members for marketing on YouTube and in the App Store,” says Alex.

Growth at Mate has recently declined slightly. Alex says they made $250,000 last year but have only made $35,000 since September of 2021 – he believes this is a temporary drop while they switch to a subscription model.

Playing the Long Game on the App Store

Alex says there have been two major growth milestones at Mate. One was when the team first took App Store rankings seriously. The second was the iOS 15 update.

Their first revenue jump occurred in the spring of 2019 when Alex and Andrii started focusing on app store optimization. Similar to SEO (search engine optimization), app store optimization is a process of targeting keywords in app stores to increase app ranking.

“You start with low-competition keywords and work to unlock increased access to better keywords with higher traffic,” says Alex. “You can also try to unlock higher conversion rates with compelling screenshots and app reviews.”

The second jump was when Apple announced Safari browser extensions for iOS in September of 2021.

Mate was already immensely popular on the Mac App Store, topping the rankings in two years. Ranking on the iOS App Store was much harder. Alex says this is because the iOS store is extremely competitive.

“We tried very hard to rank in the iOS App Store and it just wasn’t working,” he says. “That was until iOS 15.”

The iOS 15 update was the moment the Mate team had been waiting for. “Browser integration is what 90 percent of our customers come for,” says Alex. “We have dozens of integrations with services like Netflix and most of our customers use Chrome and Safari. Before the iOS 15 update, people had to click three times in Safari on their phones to translate anything.”

The Mate team immediately ported their Safari extension from Mac to iOS and released the update on the same day that iOS 15 launched. Sales soared. However, getting those sales wasn’t entirely an overnight stroke of luck – Mate had been playing a long game with their content marketing to prepare.

“We were 100 percent certain that once browser extensions dropped on iOS, all the blogs about software would make listicles about the 10 best Safari extensions for iOS,” says Alex. “We wrote a blog titled 10 Best Safari Extensions ahead of time. Once the actual extensions dropped we became the first result for iOS Safari extensions.”

Publishing the first listicle ahead of the new release didn’t just get Mate to the top of Google search results, it also provided huge backlink opportunities.

“Once one listicle is made, other sites usually make their own listicles by taking your listicle and shuffling the order,” says Alex. “Because so many sites copied that article, we appeared all over the web with a ton of backlinks.”

While Alex can’t prove it, he also thinks some people at Apple may have pushed internally to give Mate more exposure. The two founders had been speaking with them for some time.

“We always knew Apple would get an iOS browser extension feature eventually,” says Alex. “We’d previously shown Mate to people at Apple like the head of Safari extensions and let them test it. We never asked directly, but we think our app was shown around internally and that greatly helped us to get all those features.”

Could Google Ever Take Down Mate?

As for competition, Alex thinks that there is little to worry about from their most obvious competitor, Google Translate.

“It’s too small a niche,” he says. “Google Translate is a side-tech they use on YouTube to help translate and monetize ads. I don’t think they ever intend to make money with it besides selling the API.”

Alex believes Mate is on the verge of a third major pivot: They plan to upgrade their tech, start switching to subscriptions, and begin selling B2B.

“The idea is that after one year we get rolling subscriptions,” he says. “Another thing that we want to experiment with is B2B sales. I’ve noticed we have many people in customer support roles using our product. These are people at large businesses like Apple, Booking.com, and Shopify. I want to come to bigger companies and sell them 1,000 subscriptions at a time.” 

Advice for Communication Tech Founders

If Alex had to do it all over again, he would have stayed focused on Mate from the start instead of his other projects. 

“One of the best things I learned is that you need to stay focused on one thing. We spent a couple of years working on other apps and none of them ended up being worth the time spent. A year ago we got rid of all of them and focused completely on Mate.”

Another piece of advice he has for founders is to be wary of creating solutions specifically for the language learning niche.

“We position ourselves as a communication tool not a language learning tool,” Alex says. “People who learn languages are usually learning them to move to another country for work or study. In both cases, customers are generally young and don’t have much they’re willing to spend. You can’t charge a lot.”

Alex’s last piece of advice is for engineers:

Sixty to seventy percent of success is how you sell, promote, and market.

“You don’t need to go down the rabbit hole of working on your product too much. Sixty to seventy percent of success is how you sell, promote, and market. Thirty percent of it is the product. I made this mistake myself when I was younger. I recommend reading a book called Traction by the DuckDuckGo founder. It says you need to spend 50 percent of your time building and 50 percent marketing.”

Big tech doesn’t necessarily trample everyone out of the market. Alex’s story shows there are still many small problems that big businesses are unwilling to spend the time or resources to fix. However, they are still profitable at a small scale and many big tech companies will even help promote these solutions if they make their platform more desirable. Make that simple fix and see if anyone else likes it.

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