online travel agency (ota) market

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• Leisure Travel

Online travel market - statistics & facts

How big is the online travel market, what are the leading online travel agencies (otas), what travel products do consumers book online, key insights.

Detailed statistics

Online travel market size worldwide 2017-2028

Distribution of sales channels in the travel and tourism market worldwide 2018-2028

Most popular travel and tourism websites worldwide 2024

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Online Travel Market

Market cap of leading online travel companies worldwide 2023

Related topics

Online travel trends.

• Artificial intelligence (AI) use in travel and tourism
• Mobile travel trends
• Digitalization of the travel industry
• Impact of technology on travel and tourism

Online travel companies

• Booking Holdings Inc.
• Expedia Group, Inc.

Trip.com Group

Tripadvisor, travel and tourism worldwide.

• Tourism worldwide
• Travel agency industry
• Hotel industry worldwide
• Cruise industry worldwide

Recommended statistics

Industry overview.

• Premium Statistic Market size of the tourism sector worldwide 2011-2024
• Premium Statistic Travel and tourism revenue worldwide 2019-2028, by segment
• Premium Statistic Distribution of sales channels in the travel and tourism market worldwide 2018-2028
• Premium Statistic Online travel market size worldwide 2017-2028
• Premium Statistic Revenue of the travel apps industry worldwide 2017-2027
• Premium Statistic Estimated EV/Revenue ratio in the online travel market 2024, by segment
• Premium Statistic Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Market size of the tourism sector worldwide 2011-2024

Market size of the tourism sector worldwide from 2011 to 2023, with a forecast for 2024 (in trillion U.S. dollars)

Travel and tourism revenue worldwide 2019-2028, by segment

Revenue of the global travel and tourism market from 2019 to 2028, by segment (in billion U.S. dollars)

Revenue share of sales channels of the travel and tourism market worldwide from 2018 to 2028

Online travel market size worldwide from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Revenue of the travel apps industry worldwide 2017-2027

Revenue of the travel apps market worldwide from 2017 to 2027 (in billion U.S. dollars)

Estimated EV/Revenue ratio in the online travel market 2024, by segment

Estimated enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide as of April 2024, by segment

Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Estimated enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide as of April 2024, by segment

Online bookings

• Premium Statistic Travel product online bookings in the U.S. 2023
• Premium Statistic Travel product online bookings in Canada 2023
• Premium Statistic Travel product online bookings in the UK 2023
• Premium Statistic Travel product online bookings in China 2023
• Premium Statistic Travel product online bookings in India 2023
• Premium Statistic Importance to book a trip fully online among travelers worldwide 2023, by generation

Travel product online bookings in the U.S. 2023

Travel product online bookings in the U.S. as of December 2023

Travel product online bookings in Canada 2023

Travel product online bookings in Canada as of December 2023

Travel product online bookings in the UK 2023

Travel product online bookings in the UK as of December 2023

Travel product online bookings in China 2023

Travel product online bookings in China as of December 2023

Travel product online bookings in India 2023

Travel product online bookings in India as of December 2023

Importance to book a trip fully online among travelers worldwide 2023, by generation

Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation

Market leaders

• Premium Statistic Revenue of leading OTAs worldwide 2019-2022
• Premium Statistic Marketing expenses of leading OTAs worldwide 2019-2022
• Premium Statistic Marketing/revenue ratio of leading OTAs worldwide 2019-2022
• Premium Statistic Number of employees at leading travel companies worldwide 2022
• Basic Statistic Market cap of leading online travel companies worldwide 2023
• Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
• Premium Statistic Most popular travel and tourism websites worldwide 2024

Revenue of leading OTAs worldwide 2019-2022

Leading online travel agencies (OTAs) worldwide from 2019 to 2022, by revenue (in million U.S. dollars)

Marketing expenses of leading OTAs worldwide 2019-2022

Marketing expenses of leading online travel agencies (OTAs) worldwide from 2019 to 2022 (in million U.S. dollars)

Marketing/revenue ratio of leading OTAs worldwide 2019-2022

Marketing to revenue ratio of leading online travel agencies (OTAs) worldwide from 2019 to 2022

Number of employees at leading travel companies worldwide 2022

Number of employees at selected leading travel companies worldwide in 2022

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Number of aggregated downloads of leading online travel agency apps worldwide 2023

Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Most visited travel and tourism websites worldwide as of April 2024 (in million visits)

Booking Holdings

• Basic Statistic Revenue of Booking Holdings worldwide 2007-2023
• Premium Statistic Number of bookings through Booking Holdings worldwide 2010-2023, by segment
• Premium Statistic Operating income of Booking Holdings worldwide 2007-2023
• Premium Statistic Net income of Booking Holdings worldwide 2007-2023

Revenue of Booking Holdings worldwide 2007-2023

Revenue of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

Number of bookings through Booking Holdings worldwide 2010-2023, by segment

Number of bookings through Booking Holdings worldwide from 2010 to 2023, by business segment (in millions)

Operating income of Booking Holdings worldwide 2007-2023

Operating income of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

Net income of Booking Holdings worldwide 2007-2023

Net income of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

Expedia Group

• Premium Statistic Revenue of Expedia Group, Inc. worldwide 2007-2023
• Premium Statistic Revenue of Expedia Group, Inc. worldwide 2017-2023, by business model
• Premium Statistic Operating income of Expedia Group, Inc. worldwide 2007-2023
• Premium Statistic Net income of Expedia Group, Inc. worldwide 2007-2023

Revenue of Expedia Group, Inc. worldwide 2007-2023

Revenue of Expedia Group, Inc. worldwide from 2007 to 2023 (in billion U.S. dollars)

Revenue of Expedia Group, Inc. worldwide 2017-2023, by business model

Revenue of Expedia Group, Inc. worldwide from 2017 to 2023, by business model (in million U.S. dollars)

Operating income of Expedia Group, Inc. worldwide 2007-2023

Operating income of Expedia Group, Inc. worldwide from 2007 to 2023 (in million U.S. dollars)

Net income of Expedia Group, Inc. worldwide 2007-2023

Net income of Expedia Group, Inc. worldwide from 2007 to 2023 (in million U.S. dollars)

• Premium Statistic Airbnb revenue worldwide 2017-2023
• Premium Statistic Airbnb revenue worldwide 2019-2023, by region
• Premium Statistic Airbnb operations income worldwide 2017-2023
• Premium Statistic Airbnb net income worldwide 2017-2023

Airbnb revenue worldwide 2017-2023

Revenue of Airbnb worldwide from 2017 to 2023 (in billion U.S. dollars)

Airbnb revenue worldwide 2019-2023, by region

Revenue of Airbnb worldwide from 2019 to 2023, by region (in billion U.S. dollars)

Airbnb operations income worldwide 2017-2023

Income from operations of Airbnb worldwide from 2017 to 2023 (in million U.S. dollars)

Airbnb net income worldwide 2017-2023

Net income of Airbnb worldwide from 2017 to 2023 (in million U.S. dollars)

• Premium Statistic Total revenue of Trip.com Group 2012-2022
• Premium Statistic Revenue of Trip.com 2012-2022, by product
• Premium Statistic Revenue of Trip.com 2017-2022, by region
• Premium Statistic Net profit of Trip.com 2012-2022

Total revenue of Trip.com Group 2012-2022

Total revenue of Trip.com Group Ltd. in China from 2012 to 2022 (in billion yuan)

Revenue of Trip.com 2012-2022, by product

Revenue of Trip.com Group Ltd. from 2012 to 2022, by product (in million yuan)

Revenue of Trip.com 2017-2022, by region

Revenue of Trip.com Group Ltd. from 2017 to 2022, by region (in million yuan)

Net profit of Trip.com 2012-2022

Net profit of Trip.com Group Ltd. from 2012 to 2022 (in million yuan)

• Premium Statistic Revenue of Tripadvisor worldwide 2008-2023
• Premium Statistic Revenue of Tripadvisor worldwide 2017-2023, by business segment
• Premium Statistic Revenue of Tripadvisor worldwide 2012-2023, by region
• Premium Statistic Operating income of Tripadvisor worldwide 2008-2023
• Premium Statistic Net income of Tripadvisor worldwide 2008-2023

Revenue of Tripadvisor worldwide 2008-2023

Revenue of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars)

Revenue of Tripadvisor worldwide 2017-2023, by business segment

Revenue of Tripadvisor, Inc. worldwide from 2017 to 2023, by business segment (in million U.S. dollars)

Revenue of Tripadvisor worldwide 2012-2023, by region

Revenue of Tripadvisor, Inc. worldwide from 2012 to 2023, by region (in million U.S. dollars)

Operating income of Tripadvisor worldwide 2008-2023

Operating income of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars)

Net income of Tripadvisor worldwide 2008-2023

Net income of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars)

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Report Description

Table of content, competitive landscape, methodology.

• Consumer Goods
• Travel & Luxury Travel
• Online Travel Agency (OTA) Market Report | Global Forecast From 2024 To 2032

Online Travel Agency (OTA) Market

Segments - by Type (Online and Offline), Application (Making Reservations, Translation Services, Direction Guidance, Audio Guidance, Currency Conversion, Trip Planning, Review Services, Loyalty Programs, Special Offers & Discounts, and Emergency Assistance), Platform (Desktop and Mobile), Service Type (Transportation, Accommodation, Vacation Packages, and Travel Insurance), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2024 – 2032

Debadatta Patel

Fact-checked by:

Partha Paul

Online Travel Agency (OTA) Market Outlook 2032

Impact of artificial intelligence (ai) in the online travel agency (ota) market, online travel agency (ota) market dynamics, major drivers, existing restraints, emerging opportunities, scope of the online travel agency (ota) market report, market segment insights, type segment analysis, application segment analysis, platform segment analysis, service type segment analysis, regional analysis.

• For instance, according to a published report, China's internet penetration rate reached approximately 76% in 2023 , up from 73% in 2021 .

Application

• Making Reservations
• Translation Services
• Direction Guidance
• Audio Guidance
• Currency Conversion
• Trip Planning
• Review Services
• Loyalty Programs
• Special Offers & Discounts
• Emergency Assistance

Service Type

• Transportation
• Accommodation
• Vacation Packages
• Travel Insurance
• Asia Pacific
• North America
• Latin America
• Middle East & Africa

Key Players

• Booking Holdings
• Sabre Corporation
• TripAdvisor LLC
• Travelgenio

Key players competing in the global online travel agency (OTA) market are Booking Holdings; Ctrip; Expedia; HomeAway; Kayak; MakeMyTrip; Opodo; Orbitz; QUNR; Sabre Corporation; TripAdvisor; Travelgenio; Trip.com; Voyages; and Webjet. These companies adopted development strategies including mergers, acquisitions, partnerships, collaboration, product launches, and production expansion to expand their consumer base worldwide. For instance,

In December 2023 , Alipay, the leading digital payment and lifestyle service platform, partnered with top online travel agencies, including Trip.com, a global one-stop travel service provider, and Tuniu, an integrated leisure travel service provider in China, to launch selected tour packages and travel guide on the Alipay app for international tourists traveling to China.

In July 2023 , Tripadvisor, the world's largest travel guidance platform, announces a significant upgrade to Trips - its core trip planning product - with the introduction of a new AI-powered travel itinerary generator. It leverages human insights from over a billion reviews and opinions of the more than eight million businesses listed on Tripadvisor, delivering reliable, trustworthy guidance from its community of real travelers.

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4 key takeaways from latest U.S. OTA research

U.S.-based online travel agencies maintained double-digit year-over-year gains in 2023, passing the $100 billion mark for the first time. According to Phocuswright’s latest research on the segment U.S. Online Travel Agency Market Report 2023-2027 , strong travel demand and high prices lifted all segments, especially hotel, OTAs' bread and butter. It was also a year that the nation's largest OTA, Expedia, slightly decelerated as it established a new platform to consolidate all its brands. Still, demand was enough to enable Expedia, Booking and their other brands (Travelocity, Hotels.com, Priceline, etc.) to outperform the market and maintain their 21% share of U.S. travel gross bookings.

Here are 4 key takeaways from the research report :

• U.S. OTAs experienced another strong year of double-digit growth in 2023, albeit a slower pace than the previous two years as consumer demand begins to soften post-pandemic.
• All segments showed strong gains, including air and hotel, which were lifted by high airfares and record ADRs, respectively.
• Hotels, OTAs' "sweet spot," now represent 58% of OTA gross bookings.
• OTAs now account for roughly one fifth of the total travel market and one half of the online market in the U.S.

This report is part of the U.S. Travel Market Report 2023-2027 series, which features an overview of the U.S. travel market, along with detailed data and analysis of five key segments: airline, hotel & lodging, car rental, cruise and packaged travel. A standalone report dedicated to online travel agencies rounds out the coverage. Collectively, the series provides comprehensive market sizing, projections and analysis for the U.S. travel industry from 2021-2027.

Other reports in the U.S. Travel Market Report 2023-2027 series include: (available now or publishing soon):

• U.S. Travel Market Report 2023-2027
• U.S. Airline Market Report 2023-2027
• U.S. Car Rental Market Report 2023-2027
• U.S. Cruise Market Report 2023-2027
• U.S. Hotel & Lodging Market Report 2023-2027
• U.S. Packaged Travel Market Report 2023-2027
• U.S. Travel Market Data Sheet 2023-2027 (subscriber only)

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Consumer Disc

Global Online Travel Agency (OTA)

Online Travel Agency (OTA) Comprehensive Study by Type (Merchant Model, Agency Model), Services (Transportation, Travel Accommodation, Vacation Packages), Destination (Domestic Travel, International Travel), Platform (Mobile, Desktop) Players and Region - Global Market Outlook to 2030

Online travel agency (ota) market by xx submarkets | forecast years 2024-2030  .

• Market Segments
• Table of Content
• List of Table & Figures
• Players Profiled

Report Objectives / Segmentation Covered

• Merchant Model
• Agency Model
• Transportation
• Travel Accommodation
• Vacation Packages
• Domestic Travel
• International Travel
• Rest of South America
• South Korea
• Rest of Asia-Pacific
• United Kingdom
• Netherlands
• Rest of Europe
• Middle East
• United States
• 1.1. Introduction
• 1.2.1. Research Objective
• 2.1. Introduction
• 3.1. Introduction
• 3.2.1. Rise in Internet Penetration and Innovative Mobile Apps
• 3.2.2. Increase in International and Domestic Tourism
• 3.3.1. High Competition among Established Players
• 3.3.2. Fluctuations in Demand Share Due to Enforcement of Stringent Lockdown Measures
• 3.4.1. Emergence of AI Chabot�s
• 4.1. Porters Five Forces
• 4.2. Supply/Value Chain
• 4.3. PESTEL analysis
• 4.4. Market Entropy
• 4.5. Patent/Trademark Analysis
• 5.1. Introduction
• 5.2.1.1. Merchant Model
• 5.2.1.2. Agency Model
• 5.2.2.1. Transportation
• 5.2.2.2. Travel Accommodation
• 5.2.2.3. Vacation Packages
• 5.2.3.1. Domestic Travel
• 5.2.3.2. International Travel
• 5.2.4.1. Mobile
• 5.2.4.2. Desktop
• 5.2.5.1.1. Brazil
• 5.2.5.1.2. Argentina
• 5.2.5.1.3. Rest of South America
• 5.2.5.2.1. China
• 5.2.5.2.2. Japan
• 5.2.5.2.3. India
• 5.2.5.2.4. South Korea
• 5.2.5.2.5. Taiwan
• 5.2.5.2.6. Australia
• 5.2.5.2.7. Rest of Asia-Pacific
• 5.2.5.3.1. Germany
• 5.2.5.3.2. France
• 5.2.5.3.3. Italy
• 5.2.5.3.4. United Kingdom
• 5.2.5.3.5. Netherlands
• 5.2.5.3.6. Rest of Europe
• 5.2.5.4.1. Middle East
• 5.2.5.4.2. Africa
• 5.2.5.5.1. United States
• 5.2.5.5.2. Canada
• 5.2.5.5.3. Mexico
• 5.3.1. Global Online Travel Agency (OTA) by: Type (Price)
• 6.1.1.1. Top 3
• 6.1.1.2. Top 5
• 6.2. Peer Group Analysis (2023)
• 6.3. BCG Matrix
• 6.4.1.1. Business Overview
• 6.4.1.2. Products/Services Offerings
• 6.4.1.3. Financial Analysis
• 6.4.1.4. SWOT Analysis
• 6.4.2.1. Business Overview
• 6.4.2.2. Products/Services Offerings
• 6.4.2.3. Financial Analysis
• 6.4.2.4. SWOT Analysis
• 6.4.3.1. Business Overview
• 6.4.3.2. Products/Services Offerings
• 6.4.3.3. Financial Analysis
• 6.4.3.4. SWOT Analysis
• 6.4.4.1. Business Overview
• 6.4.4.2. Products/Services Offerings
• 6.4.4.3. Financial Analysis
• 6.4.4.4. SWOT Analysis
• 6.4.5.1. Business Overview
• 6.4.5.2. Products/Services Offerings
• 6.4.5.3. Financial Analysis
• 6.4.5.4. SWOT Analysis
• 6.4.6.1. Business Overview
• 6.4.6.2. Products/Services Offerings
• 6.4.6.3. Financial Analysis
• 6.4.6.4. SWOT Analysis
• 6.4.7.1. Business Overview
• 6.4.7.2. Products/Services Offerings
• 6.4.7.3. Financial Analysis
• 6.4.7.4. SWOT Analysis
• 6.4.8.1. Business Overview
• 6.4.8.2. Products/Services Offerings
• 6.4.8.3. Financial Analysis
• 6.4.8.4. SWOT Analysis
• 6.4.9.1. Business Overview
• 6.4.9.2. Products/Services Offerings
• 6.4.9.3. Financial Analysis
• 6.4.9.4. SWOT Analysis
• 6.4.10.1. Business Overview
• 6.4.10.2. Products/Services Offerings
• 6.4.10.3. Financial Analysis
• 6.4.10.4. SWOT Analysis
• 6.4.11.1. Business Overview
• 6.4.11.2. Products/Services Offerings
• 6.4.11.3. Financial Analysis
• 6.4.11.4. SWOT Analysis
• 6.4.12.1. Business Overview
• 6.4.12.2. Products/Services Offerings
• 6.4.12.3. Financial Analysis
• 6.4.12.4. SWOT Analysis
• 6.4.13.1. Business Overview
• 6.4.13.2. Products/Services Offerings
• 6.4.13.3. Financial Analysis
• 6.4.13.4. SWOT Analysis
• 7.1. Introduction
• 7.2.1.1. Merchant Model
• 7.2.1.2. Agency Model
• 7.2.2.1. Transportation
• 7.2.2.2. Travel Accommodation
• 7.2.2.3. Vacation Packages
• 7.2.3.1. Domestic Travel
• 7.2.3.2. International Travel
• 7.2.4.1. Mobile
• 7.2.4.2. Desktop
• 7.2.5.1.1. Brazil
• 7.2.5.1.2. Argentina
• 7.2.5.1.3. Rest of South America
• 7.2.5.2.1. China
• 7.2.5.2.2. Japan
• 7.2.5.2.3. India
• 7.2.5.2.4. South Korea
• 7.2.5.2.5. Taiwan
• 7.2.5.2.6. Australia
• 7.2.5.2.7. Rest of Asia-Pacific
• 7.2.5.3.1. Germany
• 7.2.5.3.2. France
• 7.2.5.3.3. Italy
• 7.2.5.3.4. United Kingdom
• 7.2.5.3.5. Netherlands
• 7.2.5.3.6. Rest of Europe
• 7.2.5.4.1. Middle East
• 7.2.5.4.2. Africa
• 7.2.5.5.1. United States
• 7.2.5.5.2. Canada
• 7.2.5.5.3. Mexico
• 7.3.1. Global Online Travel Agency (OTA) by: Type (Price)
• 8.1. Acronyms
• 9.1.1. Research Programs/Design
• 9.1.2. Market Size Estimation
• 9.1.3. Market Breakdown and Data Triangulation
• 9.2.1. Secondary Sources
• 9.2.2. Primary Sources
• 9.3. Disclaimer
• Table 1. Online Travel Agency (OTA): by Type(USD Million)
• Table 2. Online Travel Agency (OTA) Merchant Model , by Region USD Million (2018-2023)
• Table 3. Online Travel Agency (OTA) Agency Model , by Region USD Million (2018-2023)
• Table 4. Online Travel Agency (OTA): by Services(USD Million)
• Table 5. Online Travel Agency (OTA) Transportation , by Region USD Million (2018-2023)
• Table 6. Online Travel Agency (OTA) Travel Accommodation , by Region USD Million (2018-2023)
• Table 7. Online Travel Agency (OTA) Vacation Packages , by Region USD Million (2018-2023)
• Table 8. Online Travel Agency (OTA): by Destination(USD Million)
• Table 9. Online Travel Agency (OTA) Domestic Travel , by Region USD Million (2018-2023)
• Table 10. Online Travel Agency (OTA) International Travel , by Region USD Million (2018-2023)
• Table 11. Online Travel Agency (OTA): by Platform(USD Million)
• Table 12. Online Travel Agency (OTA) Mobile , by Region USD Million (2018-2023)
• Table 13. Online Travel Agency (OTA) Desktop , by Region USD Million (2018-2023)
• Table 14. South America Online Travel Agency (OTA), by Country USD Million (2018-2023)
• Table 15. South America Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 16. South America Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 17. South America Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 18. South America Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 19. Brazil Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 20. Brazil Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 21. Brazil Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 22. Brazil Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 23. Argentina Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 24. Argentina Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 25. Argentina Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 26. Argentina Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 27. Rest of South America Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 28. Rest of South America Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 29. Rest of South America Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 30. Rest of South America Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 31. Asia Pacific Online Travel Agency (OTA), by Country USD Million (2018-2023)
• Table 32. Asia Pacific Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 33. Asia Pacific Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 34. Asia Pacific Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 35. Asia Pacific Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 36. China Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 37. China Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 38. China Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 39. China Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 40. Japan Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 41. Japan Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 42. Japan Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 43. Japan Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 44. India Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 45. India Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 46. India Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 47. India Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 48. South Korea Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 49. South Korea Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 50. South Korea Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 51. South Korea Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 52. Taiwan Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 53. Taiwan Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 54. Taiwan Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 55. Taiwan Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 56. Australia Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 57. Australia Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 58. Australia Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 59. Australia Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 60. Rest of Asia-Pacific Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 61. Rest of Asia-Pacific Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 62. Rest of Asia-Pacific Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 63. Rest of Asia-Pacific Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 64. Europe Online Travel Agency (OTA), by Country USD Million (2018-2023)
• Table 65. Europe Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 66. Europe Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 67. Europe Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 68. Europe Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 69. Germany Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 70. Germany Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 71. Germany Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 72. Germany Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 73. France Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 74. France Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 75. France Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 76. France Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 77. Italy Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 78. Italy Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 79. Italy Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 80. Italy Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 81. United Kingdom Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 82. United Kingdom Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 83. United Kingdom Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 84. United Kingdom Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 85. Netherlands Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 86. Netherlands Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 87. Netherlands Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 88. Netherlands Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 89. Rest of Europe Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 90. Rest of Europe Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 91. Rest of Europe Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 92. Rest of Europe Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 93. MEA Online Travel Agency (OTA), by Country USD Million (2018-2023)
• Table 94. MEA Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 95. MEA Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 96. MEA Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 97. MEA Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 98. Middle East Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 99. Middle East Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 100. Middle East Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 101. Middle East Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 102. Africa Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 103. Africa Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 104. Africa Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 105. Africa Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 106. North America Online Travel Agency (OTA), by Country USD Million (2018-2023)
• Table 107. North America Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 108. North America Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 109. North America Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 110. North America Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 111. United States Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 112. United States Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 113. United States Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 114. United States Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 115. Canada Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 116. Canada Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 117. Canada Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 118. Canada Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 119. Mexico Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 120. Mexico Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 121. Mexico Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 122. Mexico Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 123. Online Travel Agency (OTA): by Type(USD/Units)
• Table 124. Company Basic Information, Sales Area and Its Competitors
• Table 125. Company Basic Information, Sales Area and Its Competitors
• Table 126. Company Basic Information, Sales Area and Its Competitors
• Table 127. Company Basic Information, Sales Area and Its Competitors
• Table 128. Company Basic Information, Sales Area and Its Competitors
• Table 129. Company Basic Information, Sales Area and Its Competitors
• Table 130. Company Basic Information, Sales Area and Its Competitors
• Table 131. Company Basic Information, Sales Area and Its Competitors
• Table 132. Company Basic Information, Sales Area and Its Competitors
• Table 133. Company Basic Information, Sales Area and Its Competitors
• Table 134. Company Basic Information, Sales Area and Its Competitors
• Table 135. Company Basic Information, Sales Area and Its Competitors
• Table 136. Company Basic Information, Sales Area and Its Competitors
• Table 137. Online Travel Agency (OTA): by Type(USD Million)
• Table 138. Online Travel Agency (OTA) Merchant Model , by Region USD Million (2025-2030)
• Table 139. Online Travel Agency (OTA) Agency Model , by Region USD Million (2025-2030)
• Table 140. Online Travel Agency (OTA): by Services(USD Million)
• Table 141. Online Travel Agency (OTA) Transportation , by Region USD Million (2025-2030)
• Table 142. Online Travel Agency (OTA) Travel Accommodation , by Region USD Million (2025-2030)
• Table 143. Online Travel Agency (OTA) Vacation Packages , by Region USD Million (2025-2030)
• Table 144. Online Travel Agency (OTA): by Destination(USD Million)
• Table 145. Online Travel Agency (OTA) Domestic Travel , by Region USD Million (2025-2030)
• Table 146. Online Travel Agency (OTA) International Travel , by Region USD Million (2025-2030)
• Table 147. Online Travel Agency (OTA): by Platform(USD Million)
• Table 148. Online Travel Agency (OTA) Mobile , by Region USD Million (2025-2030)
• Table 149. Online Travel Agency (OTA) Desktop , by Region USD Million (2025-2030)
• Table 150. South America Online Travel Agency (OTA), by Country USD Million (2025-2030)
• Table 151. South America Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 152. South America Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 153. South America Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 154. South America Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 155. Brazil Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 156. Brazil Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 157. Brazil Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 158. Brazil Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 159. Argentina Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 160. Argentina Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 161. Argentina Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 162. Argentina Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 163. Rest of South America Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 164. Rest of South America Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 165. Rest of South America Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 166. Rest of South America Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 167. Asia Pacific Online Travel Agency (OTA), by Country USD Million (2025-2030)
• Table 168. Asia Pacific Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 169. Asia Pacific Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 170. Asia Pacific Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 171. Asia Pacific Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 172. China Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 173. China Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 174. China Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 175. China Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 176. Japan Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 177. Japan Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 178. Japan Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 179. Japan Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 180. India Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 181. India Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 182. India Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 183. India Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 184. South Korea Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 185. South Korea Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 186. South Korea Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 187. South Korea Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 188. Taiwan Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 189. Taiwan Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 190. Taiwan Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 191. Taiwan Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 192. Australia Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 193. Australia Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 194. Australia Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 195. Australia Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 196. Rest of Asia-Pacific Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 197. Rest of Asia-Pacific Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 198. Rest of Asia-Pacific Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 199. Rest of Asia-Pacific Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 200. Europe Online Travel Agency (OTA), by Country USD Million (2025-2030)
• Table 201. Europe Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 202. Europe Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 203. Europe Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 204. Europe Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 205. Germany Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 206. Germany Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 207. Germany Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 208. Germany Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 209. France Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 210. France Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 211. France Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 212. France Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 213. Italy Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 214. Italy Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 215. Italy Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 216. Italy Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 217. United Kingdom Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 218. United Kingdom Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 219. United Kingdom Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 220. United Kingdom Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 221. Netherlands Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 222. Netherlands Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 223. Netherlands Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 224. Netherlands Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 225. Rest of Europe Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 226. Rest of Europe Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 227. Rest of Europe Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 228. Rest of Europe Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 229. MEA Online Travel Agency (OTA), by Country USD Million (2025-2030)
• Table 230. MEA Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 231. MEA Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 232. MEA Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 233. MEA Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 234. Middle East Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 235. Middle East Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 236. Middle East Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 237. Middle East Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 238. Africa Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 239. Africa Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 240. Africa Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 241. Africa Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 242. North America Online Travel Agency (OTA), by Country USD Million (2025-2030)
• Table 243. North America Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 244. North America Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 245. North America Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 246. North America Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 247. United States Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 248. United States Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 249. United States Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 250. United States Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 251. Canada Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 252. Canada Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 253. Canada Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 254. Canada Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 255. Mexico Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 256. Mexico Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 257. Mexico Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 258. Mexico Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 259. Online Travel Agency (OTA): by Type(USD/Units)
• Table 260. Research Programs/Design for This Report
• Table 261. Key Data Information from Secondary Sources
• Table 262. Key Data Information from Primary Sources
• Figure 1. Porters Five Forces
• Figure 2. Supply/Value Chain
• Figure 3. PESTEL analysis
• Figure 4. Global Online Travel Agency (OTA): by Type USD Million (2018-2023)
• Figure 5. Global Online Travel Agency (OTA): by Services USD Million (2018-2023)
• Figure 6. Global Online Travel Agency (OTA): by Destination USD Million (2018-2023)
• Figure 7. Global Online Travel Agency (OTA): by Platform USD Million (2018-2023)
• Figure 8. South America Online Travel Agency (OTA) Share (%), by Country
• Figure 9. Asia Pacific Online Travel Agency (OTA) Share (%), by Country
• Figure 10. Europe Online Travel Agency (OTA) Share (%), by Country
• Figure 11. MEA Online Travel Agency (OTA) Share (%), by Country
• Figure 12. North America Online Travel Agency (OTA) Share (%), by Country
• Figure 13. Global Online Travel Agency (OTA): by Type USD/Units (2018-2023)
• Figure 14. Global Online Travel Agency (OTA) share by Players 2023 (%)
• Figure 15. Global Online Travel Agency (OTA) share by Players (Top 3) 2023(%)
• Figure 16. Global Online Travel Agency (OTA) share by Players (Top 5) 2023(%)
• Figure 17. BCG Matrix for key Companies
• Figure 18. Hotels.com (United States) Revenue, Net Income and Gross profit
• Figure 19. Hotels.com (United States) Revenue: by Geography 2023
• Figure 20. Agoda (Singapore) Revenue, Net Income and Gross profit
• Figure 21. Agoda (Singapore) Revenue: by Geography 2023
• Figure 22. Despegar (Argentina) Revenue, Net Income and Gross profit
• Figure 23. Despegar (Argentina) Revenue: by Geography 2023
• Figure 24. Expedia Group (United States) Revenue, Net Income and Gross profit
• Figure 25. Expedia Group (United States) Revenue: by Geography 2023
• Figure 26. Booking Holdings Inc. (United States) Revenue, Net Income and Gross profit
• Figure 27. Booking Holdings Inc. (United States) Revenue: by Geography 2023
• Figure 28. Trip.com (China) Revenue, Net Income and Gross profit
• Figure 29. Trip.com (China) Revenue: by Geography 2023
• Figure 30. MakeMyTrip (India) Revenue, Net Income and Gross profit
• Figure 31. MakeMyTrip (India) Revenue: by Geography 2023
• Figure 32. American Express Global Business Travel (United States) Revenue, Net Income and Gross profit
• Figure 33. American Express Global Business Travel (United States) Revenue: by Geography 2023
• Figure 34. Rakuten (Japan) Revenue, Net Income and Gross profit
• Figure 35. Rakuten (Japan) Revenue: by Geography 2023
• Figure 36. TripAdvisor (United States) Revenue, Net Income and Gross profit
• Figure 37. TripAdvisor (United States) Revenue: by Geography 2023
• Figure 38. Trivago N.V. (Germany) Revenue, Net Income and Gross profit
• Figure 39. Trivago N.V. (Germany) Revenue: by Geography 2023
• Figure 40. Thomas Cook Group (United Kingdom) Revenue, Net Income and Gross profit
• Figure 41. Thomas Cook Group (United Kingdom) Revenue: by Geography 2023
• Figure 42. Airbnb Inc. (United States) Revenue, Net Income and Gross profit
• Figure 43. Airbnb Inc. (United States) Revenue: by Geography 2023
• Figure 44. Global Online Travel Agency (OTA): by Type USD Million (2025-2030)
• Figure 45. Global Online Travel Agency (OTA): by Services USD Million (2025-2030)
• Figure 46. Global Online Travel Agency (OTA): by Destination USD Million (2025-2030)
• Figure 47. Global Online Travel Agency (OTA): by Platform USD Million (2025-2030)
• Figure 48. South America Online Travel Agency (OTA) Share (%), by Country
• Figure 49. Asia Pacific Online Travel Agency (OTA) Share (%), by Country
• Figure 50. Europe Online Travel Agency (OTA) Share (%), by Country
• Figure 51. MEA Online Travel Agency (OTA) Share (%), by Country
• Figure 52. North America Online Travel Agency (OTA) Share (%), by Country
• Figure 53. Global Online Travel Agency (OTA): by Type USD/Units (2025-2030)
• Hotels.com (United States)
• Agoda (Singapore)
• Despegar (Argentina)
• Expedia Group (United States)
• Booking Holdings Inc. (United States)
• Trip.com (China)
• MakeMyTrip (India)
• American Express Global Business Travel (United States)
• Rakuten (Japan)
• TripAdvisor (United States)
• Trivago N.V. (Germany)
• Thomas Cook Group (United Kingdom)
• Airbnb Inc. (United States)
• Single User $ 3800
• Corporate User $ 7000

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Global Online Travel Agency (OTA) Market Opportunities & Growth Trend to 2030

• Table of Content
• Segmentation

COMPANIES PROFILED

• Booking Holdings Inc. (United States)
• Expedia Group (United States)
• Trip.com Group Limited (China)
• MakeMyTrip Limited (India)
• eDreams ODIGEO (Spain)
• Despegar.com (Argentina)
• Lastminute.com Group (United Kingdom)
• H.I.S. Co., Ltd. (Japan)
• Ctrip.com International Ltd. (China)
• Yatra Online, Inc. (India)
• Rakuten Travel (Japan)
• Cleartrip (India)
• Ebookers.com (United Kingdom)
• OneTravel (United States)
• Opodo (France)

The OTA market is characterized by intense competition among global players such as Booking Holdings, Expedia Group, and Trip.com Group. These companies engage in strategic acquisitions, partnerships, and technological advancements to gain a competitive edge. Differentiation through unique service offerings, loyalty programs, and seamless user experiences is critical. Regional players also contribute significantly, focusing on specific markets and cultural nuances. As the industry evolves, innovation in travel technology, data analytics, and marketing strategies play pivotal roles in maintaining and advancing market positions. The dynamic and competitive nature of the OTA landscape ensures ongoing developments and adaptations to meet evolving consumer demands. Research Analyst at HTF Market Intelligence predicts that United States players will contribute in the growth cycle of the Global Online Travel Agency (OTA) market throughout the forecasted period.

Market Growth Drivers: The Online Travel Agency (OTA) market is driven by the increasing adoption of digital platforms for travel bookings, reflecting the global shift towards online convenience. The convenience and accessibility offered by OTAs have become a primary driver, allowing consumers to easily compare and book travel services. Factors such as the growing penetration of smartphones, rising middle-class incomes, and a desire for seamless and personalized travel experiences contribute to the market's growth. The dynamic nature of OTAs, providing diverse services like flight bookings, hotel reservations, and vacation packages, aligns with modern consumer preferences for comprehensive and user-friendly online travel solutions.

Opportunities: Opportunities in the OTA market lie in the continuous innovation of services, with a focus on enhancing the user experience and introducing personalized travel solutions. As consumers seek more tailored and flexible travel options, OTAs can capitalize on this demand by offering customizable packages and loyalty programs. The growth of emerging markets, coupled with the increasing trend of experiential travel, opens avenues for OTAs to diversify their offerings. Strategic partnerships with local service providers, investment in advanced technologies like artificial intelligence for personalization, and the incorporation of sustainable travel options are areas where OTAs can seize opportunities for differentiation and market expansion.

In December 2023, UnionPay International (UPI) collaborated with online travel agency (OTA) Trip.com to improve the payment experience for UnionPay cardholders.

• 1.1 Global Online Travel Agency (OTA) Market Overview
• 1.2 Market Definition & Scope
• 1.3 Key Findings & Benefits to Stakeholders
• 2.1 Global Online Travel Agency (OTA) Market Outlook
• 2.2 Total Addressable Market versus Serviceable Market
• 2.3 Competitition Outlook
• 3.1 Growth Drivers
• 3.2 Available Opportunities
• 3.3 Influencing Trends
• 3.4 Restraint & Challenges
• 3.5 Regional Dynamics
• 4.1 Current Scenario
• 4.2 PESTEL Analysis
• 4.3.1 Supplier Power
• 4.3.2 Bargaining Power of Buyers
• 4.3.3 Threat of Substitutes
• 4.3.4 Threat from New Entrant
• 4.3.5 Degree of Competition
• 4.4 Roadmap of Online Travel Agency (OTA) Market
• 4.5 Impact of Macro-Economic Factors
• 4.6 Market Entry Strategies
• 4.7 Government Policies and Regulatory Factors
• 4.8 Value Chain Analysis
• 5.1.1 CR4, CR8 and HH Index
• 5.1.2 % Market Share - Top 3
• 5.1.3 Market Holding by Top 5
• 5.2 Market Position of Manufacturers by Online Travel Agency (OTA) Revenue (2023)
• 5.3 BCG Matrix
• 5.4 Market Entropy
• 5.5 Heat Map Analysis
• 5.6 Strategic Group Analysis
• 6.3.1 Domestic
• 6.3.2 International
• 6.4.1 Bank Transfer
• 6.4.2 Credit/ Debit Card Payments
• 6.4.3 Digital Wallets
• 6.4.4 Others
• 6.5.1 Transportation
• 6.5.2 Accommodation
• 6.5.3 Vacation Packages
• 6.6.1 Web Based
• 6.6.2 App Based
• 7.1.1.1 United States
• 7.1.1.2 Canada
• 7.1.1.3 Mexico
• 7.1.2 North America Online Travel Agency (OTA) Market by Type; Value (USD Million) [2019-2030]
• 7.1.3 North America Online Travel Agency (OTA) Market by Application; Value (USD Million) [2019-2030]
• 7.1.4 North America Online Travel Agency (OTA) Market by Payment Mode; Value (USD Million) [2019-2030]
• 7.1.5 North America Online Travel Agency (OTA) Market by Service; Value (USD Million) [2019-2030]
• 7.1.6 North America Online Travel Agency (OTA) Market by Platform; Value (USD Million) [2019-2030]
• 7.2.1.1 Brazil
• 7.2.1.2 Argentina
• 7.2.1.3 Chile
• 7.2.1.4 Rest of South America
• 7.2.2 South America Online Travel Agency (OTA) Market by Type; Value (USD Million) [2019-2030]
• 7.2.3 South America Online Travel Agency (OTA) Market by Application; Value (USD Million) [2019-2030]
• 7.2.4 South America Online Travel Agency (OTA) Market by Payment Mode; Value (USD Million) [2019-2030]
• 7.2.5 South America Online Travel Agency (OTA) Market by Service; Value (USD Million) [2019-2030]
• 7.2.6 South America Online Travel Agency (OTA) Market by Platform; Value (USD Million) [2019-2030]
• 7.3.1.1 Germany
• 7.3.1.2 France
• 7.3.1.3 Italy
• 7.3.1.4 United Kingdom
• 7.3.1.5 Benelux
• 7.3.1.6 Nordics
• 7.3.1.7 Rest of Europe
• 7.3.2 Europe Online Travel Agency (OTA) Market by Type; Value (USD Million) [2019-2030]
• 7.3.3 Europe Online Travel Agency (OTA) Market by Application; Value (USD Million) [2019-2030]
• 7.3.4 Europe Online Travel Agency (OTA) Market by Payment Mode; Value (USD Million) [2019-2030]
• 7.3.5 Europe Online Travel Agency (OTA) Market by Service; Value (USD Million) [2019-2030]
• 7.3.6 Europe Online Travel Agency (OTA) Market by Platform; Value (USD Million) [2019-2030]
• 7.4.1.1 China
• 7.4.1.2 Japan
• 7.4.1.3 India
• 7.4.1.4 South Korea
• 7.4.1.5 Australia
• 7.4.1.6 Southeast Asia
• 7.4.1.7 Rest of Asia-Pacific
• 7.4.2 Asia Pacific Online Travel Agency (OTA) Market by Type; Value (USD Million) [2019-2030]
• 7.4.3 Asia Pacific Online Travel Agency (OTA) Market by Application; Value (USD Million) [2019-2030]
• 7.4.4 Asia Pacific Online Travel Agency (OTA) Market by Payment Mode; Value (USD Million) [2019-2030]
• 7.4.5 Asia Pacific Online Travel Agency (OTA) Market by Service; Value (USD Million) [2019-2030]
• 7.4.6 Asia Pacific Online Travel Agency (OTA) Market by Platform; Value (USD Million) [2019-2030]
• 7.5.1.1 Middle East
• 7.5.1.2 Africa
• 7.5.2 MEA Online Travel Agency (OTA) Market by Type; Value (USD Million) [2019-2030]
• 7.5.3 MEA Online Travel Agency (OTA) Market by Application; Value (USD Million) [2019-2030]
• 7.5.4 MEA Online Travel Agency (OTA) Market by Payment Mode; Value (USD Million) [2019-2030]
• 7.5.5 MEA Online Travel Agency (OTA) Market by Service; Value (USD Million) [2019-2030]
• 7.5.6 MEA Online Travel Agency (OTA) Market by Platform; Value (USD Million) [2019-2030]
• 8.1.1 Company Overview
• 8.1.2 Product/Service Portfolio & Specifications
• 8.1.3 Key Financial Metrics
• 8.1.4 SWOT Analysis
• 8.1.5 Development Activities
• 8.2 Expedia Group (United States)
• 8.3 Trip.com Group Limited (China)
• 8.4 MakeMyTrip Limited (India)
• 8.5 eDreams ODIGEO (Spain)
• 8.6 Despegar.com (Argentina)
• 8.7 Lastminute.com Group (United Kingdom)
• 8.8 H.I.S. Co., Ltd. (Japan)
• 8.9 Ctrip.com International Ltd. (China)
• 8.10 Yatra Online, Inc. (India)
• 8.11 Rakuten Travel (Japan)
• 8.12 Cleartrip (India)
• 8.13 Ebookers.com (United Kingdom)
• 8.14 OneTravel (United States)
• 8.15 Opodo (France)
• 8.2.1 Domestic
• 8.2.2 International
• 8.3.1 Bank Transfer
• 8.3.2 Credit/ Debit Card Payments
• 8.3.3 Digital Wallets
• 8.3.4 Others
• 8.4.1 Transportation
• 8.4.2 Accommodation
• 8.4.3 Vacation Packages
• 8.5.1 Web Based
• 8.5.2 App Based
• 8.1.1.1 United States
• 8.1.1.2 Canada
• 8.1.1.3 Mexico
• 8.1.2 North America Online Travel Agency (OTA) Market by Payment Mode; Value (USD Million) [2024-2030]
• 8.1.3 North America Online Travel Agency (OTA) Market by Service; Value (USD Million) [2024-2030]
• 8.1.4 North America Online Travel Agency (OTA) Market by Platform; Value (USD Million) [2024-2030]
• 8.2.1.1 Brazil
• 8.2.1.2 Argentina
• 8.2.1.3 Chile
• 8.2.1.4 Rest of South America
• 8.2.2 South America Online Travel Agency (OTA) Market by Payment Mode; Value (USD Million) [2024-2030]
• 8.2.3 South America Online Travel Agency (OTA) Market by Service; Value (USD Million) [2024-2030]
• 8.2.4 South America Online Travel Agency (OTA) Market by Platform; Value (USD Million) [2024-2030]
• 8.3.1.1 Germany
• 8.3.1.2 France
• 8.3.1.3 Italy
• 8.3.1.4 United Kingdom
• 8.3.1.5 Benelux
• 8.3.1.6 Nordics
• 8.3.1.7 Rest of Europe
• 8.3.2 Europe Online Travel Agency (OTA) Market by Payment Mode; Value (USD Million) [2024-2030]
• 8.3.3 Europe Online Travel Agency (OTA) Market by Service; Value (USD Million) [2024-2030]
• 8.3.4 Europe Online Travel Agency (OTA) Market by Platform; Value (USD Million) [2024-2030]
• 8.4.1.1 China
• 8.4.1.2 Japan
• 8.4.1.3 India
• 8.4.1.4 South Korea
• 8.4.1.5 Australia
• 8.4.1.6 Southeast Asia
• 8.4.1.7 Rest of Asia-Pacific
• 8.4.2 Asia Pacific Online Travel Agency (OTA) Market by Payment Mode; Value (USD Million) [2024-2030]
• 8.4.3 Asia Pacific Online Travel Agency (OTA) Market by Service; Value (USD Million) [2024-2030]
• 8.4.4 Asia Pacific Online Travel Agency (OTA) Market by Platform; Value (USD Million) [2024-2030]
• 8.5.1.1 Middle East
• 8.5.1.2 Africa
• 8.5.2 MEA Online Travel Agency (OTA) Market by Payment Mode; Value (USD Million) [2024-2030]
• 8.5.3 MEA Online Travel Agency (OTA) Market by Service; Value (USD Million) [2024-2030]
• 8.5.4 MEA Online Travel Agency (OTA) Market by Platform; Value (USD Million) [2024-2030]
• 10.1.1 Research Program/Design
• 10.1.2 Market Size Estimation
• 10.1.3 Market Breakdown and Data Triangulation
• 10.2.1 Secondary Sources
• 10.2.2 Primary Sources
• 11.1 Acronyms & bibliography
• 11.2 Disclaimer

Scope of Report

By application.

• International

By Payment Mode

• Bank Transfer
• Credit/ Debit Card Payments
• Digital Wallets
• Transportation
• Accommodation
• Vacation Packages

By Platform

Data collection and sourcing.

The primary research is performed by taking the interviews of executives of various companies dealing in the Online Travel Agency (OTA) Industry as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and relevant list of appointee or target primary respondents; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & In Mail, Community Forums, Open Survey, SurveyMonkey etc.

Key Executives Interviewed

The secondary resources considered in the Global Online Travel Agency (OTA) Market study includes company annual reports, press releases, published articles of organizations and associations, and the survey taken through different mediums such as online website and forums, survey monkey, LinkedIn, etc. In addition, the valuable strategic information obtained from Online Travel Agency (OTA) industry related association, paid database, and investor presentations are also good tool for information to make appropriate iterative validation are used to modify market models and cross-verify primary research data.

Online Travel Agency (OTA) Market Size Estimation Approach

To derive market size estimation of Online Travel Agency (OTA) Market exhaustive secondary and primary research is conducted to gain insights on the market, substitute market and parent market. The research process involved in the study includes various factors affecting the industry, such as government and regulatory policy, business environment, competitive landscape, key performance indicators (KPIs) historical data, current trends in the market, technological enhancements, R&D and the cost cutting benchmarks along with market risks, opportunities, and challenges.

Top-down and bottom-up approaches are used to validate and estimate the Global Online Travel Agency (OTA) market size by manufacturers, regional splits, key business segments and application.

To establish research coverage of the study with most relevant & functional players HTF MI follows industry standards such as NAICS/SIC/ICB/TRCB, furthermore the sorted list of companies is validated using Product Mapping and business activities and shortlisted by industry perspective.

The Online Travel Agency (OTA) market study is conducted on basis of 200+ companies (leaders as well as emerging regional players) dealing in the market with purpose to understand company’s market positioning by value, sales volume and their market share at global and/or regional level.

Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Online) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. from Global Online Travel Agency (OTA) market who then used for appointment generation.

Online Travel Agency (OTA) Research Framework / Design

• Report ID: HTFMI-6784
• Pages : 120
• Formats: PDF, XLS
• Formats*: Microsoft Excel

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What are online travel agencies? The ultimate guide to OTAs

Love them or not, online travel agencies (OTAs) play a critical role in every property’s distribution strategy. According to Expedia Group’s 2023 Path to Purchase report, OTAs captured 51% of online hotel & lodging bookings and possess the visibility and marketing power that most individual properties cannot achieve on their own. 

Working with OTAs isn’t just a matter of signing up and hoping for the best. To take advantage of the opportunities and avoid the pitfalls, you need to actively manage your listings, pricing, and inventory and take a strategic approach to online distribution. 

If done correctly, adopting the right OTAs as part of your distribution strategy can actually help drive direct bookings through the “billboard effect.” Building a comprehensive channel mix incorporating different types of OTAs will ensure you reach your target audience and secure a steady stream of reservations. 

See which OTAs dominate globally, regionally, and across property types based on Cloudbeds customer data and how properties like yours use OTAs as part of their distribution strategy. 

At Cloudbeds, we know the world of OTAs and distribution channels can be complex. We’ve created the Big Book of OTAs to help demystify this process and explain how to create a recipe for success when working with third-party distribution channels.  

What is an online travel agency (OTA)?

An online travel agency (OTA) is a website that acts as a search engine for travel. They connect providers across the travel industry to help travelers easily plan their trips. On OTA sites, travelers can often access package deals with accommodations, airfare, cruises, rental cars, and more .

On average, travelers view 141 pages of travel content in the 45 days before booking a trip, with OTAs making up 67 of those pages. Therefore, properties must be active on as many channels as possible to increase brand awareness and drive bookings — both OTA bookings and direct bookings (more on this later). With the increased popularity of OTAs around the world, hoteliers now have access to markets once unattainable.

How do OTAs work?

Online travel agencies emerged in the 1990s, using the internet’s extensive reach to aggregate global travel supply into a single place so consumers could book their own travel online. These self-service tools reshaped the hotel industry and the way travel was researched and booked, as the general public could now easily plan their trips and reserve their airfare, accommodations, and tours on their own rather than rely on a physical travel agent.

Sites such as Expedia.com, Booking.com, Airbnb, Orbitz, Hotels.com, and TripAdvisor are often consumers’ first stop when researching and booking their next trip. These sites offer a seamless user experience at all stages of the buying process: problem/need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Properties of all types and sizes can connect to multiple OTAs through an integrated channel manager . A distribution system, like a channel manager, shares room inventory and rates from your property management system (PMS) to your booking engine and OTAs. Properties that use a channel manager can streamline hotel operations, increase hotel revenue via revenue management best practices , and increase occupancy across channels (all without the fear of overbookings). 

OTA business models

Hotels form partnerships with OTAs by basically outsourcing marketing to OTAs, who then make money through two business models: the merchant model (guest pays the OTA  in advance) and the commission model (guest pays the hotel at check-in or check-out). Most OTAs offer a blended model so that hotels can let guests choose which option they’d prefer. 

The merchant model

In this model, the online travel agency acts as the merchant of record and collects payments from guests at the time of booking. Once the guest has checked out, the OTA pays the hotel. Contracts exist between hotels and OTAs to provide a set number of rooms to the OTA at a favorable rate. The OTA then makes a profit off each room sold but must meet its contractual thresholds.

The agency (commission) model

In this model, the consumer books via the OTA but pays the hotel directly at the time of checkout. The hotel then pays the OTA a commission on the total value of the booking after checkout. There are no contracts, and rates are set by hotel management. 

The advertising model

This model has increased in popularity and exists on metasearch sites such as Google Hotel Ads, Tripadvisor, Trivago, and KAYAK. Metasearch engines work primarily on a cost-per-click basis where hotels can promote their rooms with links to their direct booking engine, and pay a fee based on the number of clicks they receive. Some of these sites, such as Google, also offer a cost-per-acquisition model (also known as “pay per stay”) where the property pays a percentage of the total reservation cost upon completion of the stay.

For hotels, it can be frustrating to watch distribution costs rise without getting more in return, but there are costs associated with direct bookings too. Demand doesn’t appear without at least some sort of distribution or marketing strategy in place, and those marketing campaigns, loyalty offers, special deals, and direct booking tools have a cost to the hotel. That’s why it’s important to use OTAs wisely and in conjunction with your own direct marketing strategy. 

Online travel agencies vs. online travel agents

Before the rise of OTAs, it was the role of a travel agent to book leisure and business travel. This is because travelers back then did not have access to hotel availability and rates the way we do today. While the internet has made it easier for travelers to book their own trips online, some segments like luxury, corporate, and group travelers still prefer to utilize a person, or online travel agent, to help plan and book a trip.

Travel agents are beneficial when planning complex trips such as a destination wedding, honeymoon, or corporate trip. They have the expertise and connections to find unique accommodations at better rates than most people can find themselves.

Travel agents such as Kuoni have a team of destination experts who work behind the scenes to curate tailor-made accommodations, experiences, and itineraries. Their in-person stores allow travelers to enjoy a glass of champagne while meeting with a travel expert to plan their dream vacation.

Travel agents usually have a portfolio of properties they recommend to travelers and take a commission fee, similar to OTAs. Strong relationships with travel agents can help properties drive more bookings in alternative segments than the OTA market.

Difference between OTAs and metasearch

With so many online booking channels available today, it can be challenging to understand the difference between certain channels.

Metasearch websites like Skyscanner act as aggregators and display hotel information and room rates from a variety of online channels, including OTAs like Agoda, Trip.com, Travelocity, or Priceline.com and a hotel’s website. It enables travelers to compare all of their hotel booking options in real time across the web so that they can book the best deal.

OTAs provide room rates and booking capabilities for only one channel — their own. Meanwhile, metasearch sites can display up to twenty or more results.

Properties can invest in hotel marketing efforts through metasearch engines. Metasearch sites rank listings and it pays off to be near the top. Paying to have your listing higher in the ranks to drive more direct bookings can drive serious results. 

Is Google an OTA?

Google is often a traveler’s first stop when looking for a hotel room. In recent years, Google has changed the hospitality industry with its products. Google offers Google Hotel Search, which acts as a hotel metasearch platform. When a traveler enters a property’s name into Google, it will show all of the rates and listing information from across the web.

Google also has free booking links , a game-changer for independent hotels as they can list their direct rates and links to their own website within the Google Hotel Search box. This option encourages potential guests to book direct.

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Online travel agency (ota) market (new insights report) by 2023 which is booming strong growth in the globe till 2028.

PUNE, March 14, 2023 (GLOBE NEWSWIRE) -- Read 121-page full "Online Travel Agency (OTA) Market" research report focus on overall information that can help to take decisions on current market situation.

Online Travel Agency (OTA) Market Report Contains 2023: -

Complete overview of the global Online Travel Agency (OTA) Market

The global Online Travel Agency (OTA) market size was valued at USD 50802.55 million in 2022 and is expected to expand at a CAGR of 11.07% during the forecast period, reaching USD 95393.58 million by 2028.

Top Country data and analysis for United States, Canada, Mexico, Germany, France, United Kingdom, Russia, Italy, China, Japan, Korea, India, Southeast Asia, Australia, Brazil and Saudi Arabia, etc. It also throws light on the progress of key regional Online Travel Agency (OTA) Markets such as North America, Europe, Asia-Pacific, South America and Middle East and Africa

Description and analysis of Online Travel Agency (OTA) market potential by type, Deep Dive, disruption, application capacity, end use industry

impact evaluation of most important drivers and restraints, and dynamics of the global Online Travel Agency (OTA) Market and current trends in the enterprise

Detailed profiles of the Top major players in the industry, including. Expedia,eDreams Odigeo,Booking Holdings,Despegar,Lastminute Group,TripAdvisor,Airbnb,Ctrip,Seera Group,MakeMyTrip

Get a Sample Copy of the Report at – https://proficientmarketinsights.com/enquiry/request-sample/22362116

Online Travel Agency (OTA) Market Segmentation: -

The report combines extensive quantitative analysis and exhaustive qualitative analysis, ranges from a macro overview of the total market size, industry chain, and market dynamics to micro details of segment markets by type, application and region, and, as a result, provides a holistic view of, as well as a deep insight into the Online Travel Agency (OTA) market covering all its essential aspects.

For the competitive landscape, the report also introduces players in the industry from the perspective of the market share, concentration ratio, etc., and describes the leading companies in detail, with which the readers can get a better idea of their competitors and acquire an in-depth understanding of the competitive situation. Further, mergers & acquisitions, emerging market trends, the impact of COVID-19, and regional conflicts will all be considered.

In a nutshell, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the market in any manner .

Inquire or Share Your Questions If Any Before the Purchasing This Report – https://proficientmarketinsights.com/enquiry/pre-order-enquiry/22362116

researcher’s latest report provides a deep insight into the global Online Travel Agency (OTA) Market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.

Online Travel Agency (OTA) Market segments help decision-makers direct the product, sales, and marketing strategies, and can power your product development cycles by informing how you make product offerings for different segments.

based on types, the Online Travel Agency (OTA) market from 2018 to 2028 is primarily split into:

In Chapter 6 and Chapter 7.4, based on applications, the Online Travel Agency (OTA) market from 2018 to 2028 covers:

Market segment by Region/Country including: -

North America (United States, Canada, and Mexico)

Europe (Germany, UK, France, Italy, Russia and Spain, etc.)

Asia-Pacific (China, Japan, Korea, India, Australia, Southeast Asia, etc.)

South America (Brazil, Argentina, Colombia, etc.)

Middle East & Africa (South Africa, UAE, Saudi Arabia, etc.)

Key Players in the Online Travel Agency (OTA) Market: -

eDreams Odigeo

Booking Holdings

Lastminute Group

TripAdvisor

Seera Group

Key Benefits of Online Travel Agency (OTA) Market Research Report:

Types, applications, regions, and key players covered in the study

Industry drivers, restraints, and opportunities covered in the study

Recent industry trends and developments

Competitive landscape & strategies of key players

Historical, current, and projected market size, in terms of value

In-depth analysis of the Artificial Intelligence AI Chips Market

Sales, price, revenue, market share, and growth rate are covered in the report sales channels, distributors, traders, dealers, etc. are covered in the report

Chapter 1 mainly defines the market scope and introduces the macro overview of the industry, with an executive summary of different market segments ((by type, application, region, etc.), including the definition, market size, and trend of each market segment.

Chapter 2 provides a qualitative analysis of the current status and future trends of the market. Industry Entry Barriers, market drivers, market challenges, emerging markets, consumer preference analysis, together with the impact of the COVID-19 outbreak will all be thoroughly explained.

Chapter 3 analyzes the current competitive situation of the market by providing data regarding the players, including their sales volume and revenue with corresponding market shares, price and gross margin. In addition, information about market concentration ratio, mergers, acquisitions, and expansion plans will also be covered.

Chapter 4 focuses on the regional market, presenting detailed data (i.e., sales volume, revenue, price, gross margin) of the most representative regions and countries in the world.

Chapter 5 provides the analysis of various market segments according to product types, covering sales volume, revenue along with market share and growth rate, plus the price analysis of each type.

Chapter 6 shows the breakdown data of different applications, including the consumption and revenue with market share and growth rate, with the aim of helping the readers to take a close-up look at the downstream market.

Chapter 7 provides a combination of quantitative and qualitative analyses of the market size and development trends in the next five years. The forecast information of the whole, as well as the breakdown market, offers the readers a chance to look into the future of the industry.

Chapter 8 is the analysis of the whole market industrial chain, covering key raw materials suppliers and price analysis, manufacturing cost structure analysis, alternative product analysis, also providing information on major distributors, downstream buyers, and the impact of COVID-19 pandemic.

Chapter 9 shares a list of the key players in the market, together with their basic information, product profiles, market performance (i.e., sales volume, price, revenue, gross margin), recent development, SWOT analysis, etc.

Chapter 10 is the conclusion of the report which helps the readers to sum up the main findings and points.

Chapter 11 introduces the market research methods and data sources.

Years considered for this report:

Historical Years: 2018-2022

Base Year: 2022

Estimated Year: 2023

Forecast Period: 2023-2028

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1.To study and analyze the global Online Travel Agency (OTA)consumption (value) by key regions/countries, product type and application

2.To understand the structure of Online Travel Agency (OTA) Market by identifying its various sub segments.

3.Focuses on the key global Online Travel Agency (OTA)manufacturers, to define, describe and analyze the value, market share, market competition landscape, Porter's five forces analysis, SWOT analysis and development plans in next few years.

4.To analyze the Online Travel Agency (OTA) with respect to individual growth trends, future prospects, and their contribution to the total market.

5.To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

6.To project the consumption of Online Travel Agency (OTA) submarkets, with respect to key regions (along with their respective key countries).

7.To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

8.To strategically profile the key players and comprehensively analyze their growth strategies.

Key Reasons to Purchase

To gain insightful analyses of the market and have comprehensive understanding of the global Online Travel Agency (OTA) Market and its commercial landscape.

Assess the production processes, major issues, and solutions to mitigate the development risk.

To understand the most affecting driving and restraining forces in the Online Travel Agency (OTA) Market and its impact in the global market.

Learn about the Online Travel Agency (OTA) Market strategies that are being adopted by leading respective organizations.

To understand the future outlook and prospects for the Online Travel Agency (OTA) Market.

Besides the standard structure reports, we also provide custom research according to specific requirements

Client Focus 1. Does this report consider the impact of COVID-19 and the Russia-Ukraine war on the Online Travel Agency (OTA) market?

Yes. As the COVID-19 and the Russia-Ukraine war are profoundly affecting the global supply chain relationship and raw material price system, we have definitely taken them into consideration throughout the research, and we elaborate at full length on the impact of the pandemic and the war on the Online Travel Agency (OTA),Industry. 2. How do you determine the list of the key players included in the report?

With the aim of clearly revealing the competitive situation of the industry, we concretely analyze not only the leading enterprises that have a voice on a global scale, but also the regional small and medium-sized companies that play key roles and have plenty of potential growth. Please find the key player list in Summary. 3. What are your main data sources?

Both Primary and Secondary data sources are being used while compiling the report. Primary sources include extensive interviews of key opinion leaders and industry experts (such as experienced front-line staff, directors, CEOs, and marketing executives), downstream distributors, as well as end-users. Secondary sources include the research of the annual and financial reports of the top companies, public files, new journals, etc. We also cooperate with some third-party databases. 4. Can I modify the scope of the report and customize it to suit my requirements?

Yes. Customized requirements of multi-dimensional, deep-level and high-quality can help our customers precisely grasp market opportunities, effortlessly confront market challenges, properly formulate market strategies and act promptly, thus to win them sufficient time and space for market competition.

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Online Travel Agencies Market Share Across the World

The OTA market in North America

The ota market in south america, the ota market in europe, the ota market in apac.

• What are the Top online travel agencies in the world?

The rise of online travel agencies (OTAs) is one of the most dramatic examples of the digital transformation of business and society over the last 25 years. The travel industry growth statistics are very favorable as well and OTAs are taking advantage.

In a relatively short space of time, OTAs – from giants such as Booking.com, Expedia and Trip.com to the estimated 400 smaller players – have captured an average of 40% of the total global travel market (hotels, airlines, packaged tours, rail and cruises), according to research by PATA . It is essential to know how many people travel a year and who manages their travel arrangements.

OTAs have evolved into digital marketplaces that connect both B2B and B2C customers directly with a full range of travel products. In fact, OTAs can be viewed as a hybrid of an e-commerce platform and a travel agency.

Although OTAs have certainly taken market share from traditional travel agents, they have not replaced them. In many travel markets across the world, OTAs and traditional travel agencies co-exist because they perform different roles.

Many tourism businesses (hotel groups, tour operators, visitor attractions etc…) will use OTAs for a percentage of their distribution while using traditional travel agencies for specific segments – perhaps an older demographic or consumer groups who are less comfortable using travel tech .

The United States is the largest travel market in the world, accounting for $2.1 trillion in 2019 .  In the same year, the number of international tourist arrivals to the U.S. reached nearly 80 million after being on the increase for more than a decade. The two OTA giants, Expedia and Booking Holdings, continue to dominate in the US, representing 92% of the OTA market , says Phocuswright , although US online travel agency bookings fell sharply by 59% during 2020 as a result of the global pandemic.

Despegar , BestDay.com , and Price Travel are the main OTA players in South America . OTAs are top of the list for consumers looking for flights and accommodations in Argentina, and for accommodation in Mexico.

On the other hand, search engines are the number one channel to start searching for flights and accommodations in Brazil and for flights in Mexico, says a 2020 survey .

Although South America has been particularly hard hit by the global pandemic, one positive trend across the region’s travel market is the continued growth of online distribution.

Internet access is expanding significantly – Argentina boasts a 92% internet penetration rate , while Mexico’s mobile internet penetration jumped from 36% to 55% in 2019 , second only to Uruguay in South America. As a result, South American online travel revenue rose in 2019.

Chart 1: OTA market share in Europe in 2019

Booking.com is the biggest player in the European OTA market with a 67.7%  share in 2019, according to Statista. Expedia and HRS had the second and third largest shares of the market, at 12.8% and 6.3% respectively.

Taking a look at individual countries, the UK’s online travel market is the largest in Europe , and the country’s online travel penetration is among the highest in the world, according to Phocuswright . Compared to Continental Europe, OTAs themselves play a smaller role in the UK market. In 2020, online supplier-direct booking share of the total market remained at 51% , while OTA share increased one percentage point to 18%.

In Spain, by comparison, OTAs accounted for 29.9% of the country’s travel market, making it one of the most popular booking distribution channels in Europe. Spain is home to a number of successful OTAs, including B2B bedbank Hotelbeds , which has its headquarters in Palma de Mallorca, and eDreams and Altrapálo , both based in Barcelona.

At $44.7 billion, China had the world’s second-biggest OTA market in 2018 , compared to the US at $77.1 billion, and its 27% growth compared to 2017 was more than four times that of the US, according to Phocuswright .

Trip.com ( formerly known as Ctrip) is the largest OTA in China with a 36.6% share of the online travel market. In next place comes Qunar (also owned by the Trip.com Group) with a 16.5% share. One of the key competitors to Trip.com’s dominance is Fliggy , which is owned by Alibaba , the Chinese e-commerce giant often compared to Amazon in the west. The Chinese OTA market displays a more competitive range of challenger players when compared to the duopoly of Booking.com and Expedia that exists elsewhere.

Chart 2: Popular OTAs in China

Looking outside China to other east and southeast Asian countries, MakeMyTrip, Rakuten and Recruit are the leading OTAs in Japan and Traveloka is the dominant player in Indonesia.

As measured by gross merchandise value, Thailand ($4b), Indonesia ($3b) and Vietnam ($3b) are the biggest online travel markets in the region outside China, according to data supplied by Statista.

Chart 3: APAC online travel market scale by country (2020)

In India, MakeMyTrip is the leading OTA. Excluding the four major international OTAs – Booking.com, Expedia, Airbnb and Agoda – that also operate successfully in the Indian online travel market, the sub-continent has a dynamic range of home-grown challenger OTAs, including Cleartrip, Yatra, and Via.com

What are the Top online travel agencies in the world ?

Booking Holdings (formally Priceline Group), the company that owns Booking.com , was the leading online travel agency worldwide in 2019. Its gross sales were $96.4 billion and EBITDA were at $5.9 billion, up 2% compared to the previous year.  

Chart 4: Booking Holdings Gross Travel Bookings 2019

As previously mentioned, Booking Holdings and Expedia dominate the global OTA market, particularly in North America and Europe. They have succeeded in capturing maximum market share through a series of mergers and acquisitions making them essentially travel conglomerates. Here is a full list of the brands owned and operated by Expedia Group and Booking Holdings.

Chart 5: Brands owned by Expedia and Booking Holdings

As standalone online businesses, based on their 2019 results , the top five OTAs in the world are:

• Booking.com ($15.07b)
• Expedia ($12.07b)
• Trip.com ($5.10b)
• Tripadvisor ($1.56b)
• Trivago ($0.84b)

However, in terms of revenue growth , the picture was different in 2019, with On The Beach leading the list with the biggest increase in revenue that year:

• On The Beach (+41%)
• Lastminute (+20%)
• Trip.com (+12.3%)
• eDreams Odigeo (+8.2%)
• Expedia (+7.5%)

Obviously, 2019 marks our final year of the ‘old normal’ before the COVID-19 pandemic changed everything but some travel industry facts show that we’re going to witness a resurgence. You can also check out travel industry podcasts to get more insights. Still, with vaccine rollouts underway across the globe, it won’t be long before we are enjoying travel again , perhaps more than ever before!And OTAs will once again be playing their important roles in improving customer service and taking digital innovation forward.

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Ben Walker has 18 years of experience in the hotel and travel sectors. He has worked as PR & communications manager for TRI Hospitality Consulting London, the creators of HotStats, the hotel market benchmarking, financial analysis, and performance reporting solution. He has also been the business editor of The Caterer, and communications manager and editor for the international professional body, the Institute of Hospitality.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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Ota Industry Statistics

• Author: Alexander Eser
• Last updated: April 25, 2024

Highlights: The Most Important Statistics

The Online Travel Agent (OTA) Industry was projected to reach a value of $1.091 billion in 2022.

• In 2019, OTA's direct bookings accounted for about 69% of online reservations.

By 2023, global online travel sales are estimated to reach $755.94 billion.

In 2020, due to the global pandemic, OTA industry revenue dropped to around $19.3 billion.

Revenue of Expedia Group, one of the leading OTA companies, was 5.2 billion U.S. dollars in 2020.

In 2018, 39% of the total U.S. revenue in the online travel market was generated via online travel agencies.

• China's largest OTA, Ctrip, had almost 74% of online travel market shares from mobile apps in Q3 2017.

In 2018, Booking Holdings, the largest global OTA, reported $92.7 billion in gross bookings.

As of 2020, Booking.com had the highest share of visits within the online travel agency sector, with 29.59%.

83% of hotel bookings on OTAs were from non-loyalty program members in 2020.

Latin America is projected to have the highest growth rate in the OTA market at 11.56% from 2021 to 2028.

In Europe, as of 2019, 73% of online travel arrangement and reservation services revenue was generated by online travel agencies.

Globally, 60% of leisure and 41% of business travelers utilize digital means for travel planning, suggesting OTA market potential.

The Asia-Pacific region is predicted to witness the fastest growth in the global OTA market, estimated CAGR of 8.4% by 2027.

As of 2018, 82% of U.S. travelers aged 18 to 36 years old were more likely to book a vacation based on posts they saw on social media, an important marketing avenue for OTAs.

Privacy concerns among consumers potentially affect OTA markets, with 43% of respondents expressing worries about personal data privacy when booking online.

In 2017, 48% of smartphone users in the US felt comfortable researching, planning, and booking an entire trip to a new destination using only their smartphone, benefiting OTAs.

Online hotel bookings through UK OTAs grew from 7% in 2006 to 70% in 2020.

By 2023, North American online travel sales via mobile users are estimated to reach 86.72 billion USD.

The Latest Ota Industry Statistics Explained

The statistic stating that the Online Travel Agent (OTA) Industry was projected to reach a value of $1.091 billion in 2022 represents the forecasted total revenue generated by online travel agencies for that year. This figure provides important insight into the growth and market size of the OTA industry, indicating a significant economic impact within the travel sector. The projection suggests that online travel agencies are expected to continue experiencing growth and profitability in 2022, showcasing the increasing popularity and reliance on digital platforms for booking travel services.

In 2019, OTA’s direct bookings accounted for about 69% of online reservations.

In 2019, online travel agencies (OTAs) accounted for approximately 69% of direct bookings made for various travel services and accommodations. This statistic indicates that a significant majority of online reservations were made through OTA platforms rather than directly through the service providers themselves. This finding suggests that consumers heavily relied on third-party platforms to facilitate their booking process, potentially due to factors such as convenience, variety of options, and competitive pricing offered by OTAs. Understanding this distribution of booking channels can help businesses in the travel industry tailor their marketing strategies and partnerships to effectively reach and engage with customers who prefer utilizing OTA services for their travel reservations.

The statistic stating that global online travel sales are estimated to reach $755.94 billion by 2023 indicates the projected total revenue generated from online travel bookings worldwide. This figure represents the anticipated growth and size of the online travel industry in the coming years, highlighting the increasing trend of consumers booking their travel arrangements online. Factors such as convenience, accessibility, and a shift towards digital platforms have contributed to the rapid expansion of online travel sales. The statistic serves as a key indicator for the thriving online travel sector and underlines the significant impact of technology on the way people plan and book their trips.

The statistic stating that in 2020, the revenue of the online travel agency (OTA) industry dropped to approximately $19.3 billion indicates a significant impact of the global pandemic on the travel sector. The decline in revenue suggests that the demand for travel services such as flight bookings, hotel reservations, and other travel-related activities substantially decreased as travel restrictions and safety concerns surged worldwide. This sharp decrease in OTA industry revenue highlights the industry’s vulnerability to external shocks and emphasizes the ongoing struggle faced by businesses operating within the travel industry during the pandemic. Moving forward, this statistic underscores the importance of adaptability and resilience in dealing with unforeseen challenges in the ever-evolving landscape of the travel and tourism sector.

The statistic “Revenue of Expedia Group, one of the leading OTA companies, was 5.2 billion U.S. dollars in 2020” indicates the total amount of money generated by Expedia Group through its various online travel services and platforms in the year 2020. Revenue represents the total sales income earned by a company during a specific period and is a key financial metric used to gauge a company’s performance and growth. The fact that Expedia Group generated 5.2 billion U.S. dollars in revenue highlights the company’s significant market presence and solid financial standing within the online travel industry, showcasing its ability to attract customers and generate substantial sales.

The statistic that 39% of the total U.S. revenue in the online travel market was generated via online travel agencies in 2018 indicates the significant role that online travel agencies play in the industry. This means that nearly two-fifths of the revenue generated in the online travel market came from these agencies, highlighting their importance as a distribution channel for travel-related services and products. This statistic suggests that a substantial portion of customers prefer to use online travel agencies to book their travel arrangements, emphasizing the need for travel companies to partner with or leverage these platforms to reach a sizable portion of the market and maximize their revenue potential.

China’s largest OTA, Ctrip, had almost 74% of online travel market shares from mobile apps in Q3 2017.

The statistic indicates that in the third quarter of 2017, Ctrip, the largest online travel agency (OTA) in China, dominated the online travel market through mobile apps by holding nearly 74% of the market shares. This means that Ctrip’s mobile app was preferred by a significant majority of consumers for booking travel-related services such as flights, hotels, and tours. The high market share percentage showcases Ctrip’s strong positioning and popularity within the competitive online travel industry, highlighting its success in attracting and retaining customers through mobile platforms.

The statistic that Booking Holdings, the largest global online travel agency (OTA), reported $92.7 billion in gross bookings in 2018 represents the total value of all transactions processed through their platform during that year. Gross bookings include the total amount of sales made for hotel bookings, flight reservations, car rentals, and other travel services facilitated by Booking Holdings. This figure provides insight into the scale and importance of Booking Holdings in the global tourism industry, highlighting the significant role they play in enabling and managing travel transactions for customers around the world. It also demonstrates the substantial economic impact and market influence of Booking Holdings within the online travel market.

The statistic that Booking.com had the highest share of visits within the online travel agency sector, with 29.59% as of 2020, indicates that out of all the online travel agencies in the industry at that time, Booking.com was the most visited platform by users, capturing nearly 30% of the total traffic. This highlights Booking.com’s strong market presence and popularity among consumers looking for travel-related services such as accommodations, flights, and car rentals. The high share of visits suggests that Booking.com was able to attract a significant proportion of online travel customers, positioning it as a key player in the competitive online travel agency market during that period.

This statistic indicates that in 2020, 83% of hotel bookings made through online travel agencies (OTAs) were attributed to customers who were not members of loyalty programs offered by those hotels. This suggests that a significant majority of guests who utilized OTAs to make their bookings were not loyal to a specific hotel brand, and therefore did not benefit from any loyalty rewards or incentives that may have been available to members. The high proportion of non-loyalty program members utilizing OTAs highlights the competitiveness of the online marketplace for hotels, as well as the importance of attracting and retaining customers through effective marketing strategies and competitive pricing.

The statistic indicates that Latin America is expected to experience the highest growth rate in the online travel agency (OTA) market compared to other regions, with a projected growth rate of 11.56% from 2021 to 2028. This suggests a significant increase in the utilization of online travel booking services in the Latin American region over the specified timeframe. Factors contributing to this growth may include increased internet penetration, rising disposable incomes, expanding tourism industry, and shifting consumer preferences towards online booking platforms. This projection highlights the potential for opportunities for businesses operating in the OTA market to expand their presence and capture a larger market share in Latin America.

The statistic ‘In Europe, as of 2019, 73% of online travel arrangement and reservation services revenue was generated by online travel agencies’ indicates that a significant majority of the revenue in the online travel industry in Europe during that year came from online travel agencies specifically. This suggests that online travel agencies played a dominant role in facilitating and booking travel arrangements for consumers in Europe, capturing a substantial portion of the revenue generated by the overall online travel services sector. This statistic highlights the importance and influence of online travel agencies in the European market, underscoring their key position in the industry’s revenue generation landscape during 2019.

The statistic indicates that a majority of leisure travelers (60%) as well as a significant portion of business travelers (41%) around the world rely on digital channels for planning their travel. This high utilization of online platforms for travel planning suggests a strong potential for growth in the Online Travel Agency (OTA) market. With a majority of travelers turning to digital platforms to book flights, accommodations, and other travel services, OTAs have a significant opportunity to expand their market share and cater to the evolving needs and preferences of modern travelers. This trend highlights the importance for OTAs to further enhance their online presence, user experience, and offerings to capitalize on the growing digital travel planning behavior among leisure and business travelers globally.

The statistic provided indicates that the Asia-Pacific region is expected to experience the most rapid growth in the global online travel agency (OTA) market over the forecast period up to 2027. The estimated Compound Annual Growth Rate (CAGR) of 8.4% suggests that the market for online travel services in this region is projected to expand by an average of 8.4% per year. This growth rate exceeds that of other regions, highlighting the increasing demand and adoption of online travel booking services among consumers in the Asia-Pacific region. Factors contributing to this growth may include rising disposable incomes, increasing internet and smartphone penetration, as well as a growing preference for convenient and cost-effective online booking options in travel and tourism.

The statistic indicates that as of 2018, a significant proportion of U.S. travelers between the ages of 18 to 36, specifically 82%, were more inclined to book vacations based on content they encountered on social media platforms. This insight underscores the importance of social media as a key marketing channel for Online Travel Agencies (OTAs). Given the prevalence of social media use among younger demographics and its influence on their travel booking decisions, OTAs can leverage this trend to effectively target and attract customers within this age group. By creating engaging and enticing content on social media platforms, OTAs have the opportunity to capture the attention and drive booking decisions among this tech-savvy and digitally connected demographic, ultimately enhancing their marketing strategies and potentially increasing their market share.

The statistic suggests that a significant portion of consumers, approximately 43%, are concerned about the privacy and security of their personal data when making bookings online through Online Travel Agencies (OTA). This finding indicates that privacy concerns have the potential to impact the OTA markets, as consumers may be more hesitant to make online bookings if they feel their personal information is not adequately protected. As such, OTA platforms and businesses in the travel industry may need to prioritize data security measures and transparency in order to alleviate these privacy concerns and maintain consumer trust.

The statistic indicates that nearly half, specifically 48%, of smartphone users in the US in 2017 were confident and at ease when it came to utilizing their smartphones to research, plan, and complete the booking process for an entire trip to a new destination. This level of comfort with mobile technology suggests a growing trend towards mobile-centric travel behavior, wherein users rely heavily on their smartphones for travel-related activities. The rise in mobile usage for trip planning benefits Online Travel Agencies (OTAs) as they provide platforms and apps that cater to these user needs, facilitating the ease and convenience of booking travel arrangements on-the-go. This statistic underscores the increasing importance of mobile-friendliness and convenience in the travel industry, highlighting the evolving preferences and behaviors of consumers in the digital age.

The statistic highlights a substantial increase in the proportion of hotel bookings made through online travel agencies (OTAs) in the UK over a 14-year period, rising from 7% in 2006 to 70% in 2020. This indicates a significant shift in consumer behavior towards online platforms for booking accommodation, reflecting the increasing preference for convenience, transparency, and competitive pricing offered by OTAs. This trend demonstrates the growing dominance of the online channel in the hospitality industry and underscores the importance for hotels to adapt their marketing and distribution strategies to effectively reach and engage with customers through digital platforms.

The statistic indicates that the online travel sales in North America, specifically via mobile users, are projected to increase to 86.72 billion USD by the year 2023. This figure reflects the growing trend of consumers utilizing mobile devices to make travel-related purchases, such as booking flights, accommodations, and experiences. The significant increase in mobile travel sales highlights the importance of mobile optimization and user-friendly interfaces for travel companies to effectively reach and engage with their target audience. This data suggests that the travel industry in North America is witnessing a shift towards mobile platforms as a key channel for driving sales and capturing consumer spending in the coming years.

Based on the Ota industry statistics discussed in this blog post, it is evident that Ota companies are experiencing significant growth and are playing a crucial role in the travel and hospitality sectors. The statistics indicate a rising trend in online booking activities and the adoption of digital platforms by both consumers and businesses. As the industry continues to evolve and innovate, it is essential for Ota companies to stay informed about the latest trends and developments in order to remain competitive and meet the evolving needs of travelers.

0. – https://www.grandviewresearch.com

1. – https://www.chinatravelnews.com

2. – https://www.statista.com

3. – https://www.ibisworld.com

4. – https://www.phocuswire.com

5. – https://www.phocuswright.com

6. – https://www.prnewswire.com

7. – https://www.thinkwithgoogle.com

8. – https://www.travelport.com

9. – https://www.alliedmarketresearch.com

10. – https://www.eyefortravel.com

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India Online Travel Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

India's Online Travel Market Report is Segmented by Service Type (transportation, Travel Accommodation, Vacation Packages, and Others), by Booking Type (online Travel Agencies, Direct Travel Suppliers), by Platform (desktop, Mobile) and by Tour Type (Independent Traveller, Tour Group, Package Traveller). the Market Size and Forecasts for the India Online Travel Market are Provided in Terms of Value (USD) for all the Above Segments.

• India Online Travel Market Size

Need a report that reflects how COVID-19 has impacted this market and its growth?

India Online Travel Market Analysis

The India Online Travel Market size is estimated at USD 17.24 billion in 2024, and is expected to reach USD 28.40 billion by 2029, growing at a CAGR of 10.5% during the forecast period (2024-2029).

India's online travel industry was hit hard by COVID-19. However, long-term growth fundamentals were intact. The pandemic was a major challenge, but it was also an acquisition opportunity for stronger players as the industry consolidated. Domestic tourism, on the other hand, is expected to pick up faster, with plenty of pent-up demand to support a relatively quick recovery. Indian travel firms have reportedly seen a 25%-30% increase in bookings, both for air travel and accommodations, for the Christmas and New Year holidays.

Mobile apps have become a significant channel for travel bookings. Many of the leading travel companies in India have developed user-friendly mobile apps, allowing travelers to book tickets and accommodations on the go.

The online travel industry in India is highly competitive and features several prominent players, including MakeMyTrip, Yatra, Cleartrip, Goibibo, and Booking.com, among others. These companies offer a variety of services, including flight and hotel bookings, holiday packages, car rentals, and more.

• India Online Travel Market Trends

Growth of the Tourism Industry in India is Driving the Market

The travel and tourism industry in India was the seventh-largest contributor to the country's GDP according to a new report by the World Travel and Tourism Council (WTTC). India's economic growth has been among the highest in the world in the past decade. Positive developments on the economic front should contribute to propelling the country's tourism industry as an increasing number of Indians with rising disposable incomes make a greater number of domestic and international trips.

Players looking to capitalize on growing inbound and outbound international trips from India include MakeMyTrip, which announced its plans to expand into the UAE, and EaseMyTrip, which is expanding its international footprint, particularly in international cities where Indians travel the most. With an expanded international presence, EaseMyTrip expects to provide better service to their customers as well as better rates on local hotels and restaurants that are reluctant to work with companies outside their home countries.

Increasing trend of YOLO and desire for education in international universities will boost the market.

Since March 2020, all of us have faced several losses and challenges. The COVID-19 epidemic left the entire world in a state of lockdown, affecting businesses and households in general. As the world looked forward to a new dawn in 2021, the effects looked slightly different than last time.

According to Ministry of External Affairs (MMEA) data, a significant drop in scholars studying overseas has been observed. Around 2.6 lakh scholars went abroad in 2020, compared to 5.9 lakh scholars in 2019. In 2021 (until February 28, 2021), an estimated 7,699 Indians studied abroad. According to another report, as the number of Indian scholars completing advanced education abroad increases year after year, their overseas spending is expected to increase from USD 28 billion to USD 80 billion by 2024.

India Online Travel Industry Overview

The report covers major international players operating in the Indian online travel market. In terms of market share, a few of the major players currently dominate the market. However, with technological advancement and product innovation, midsize to smaller companies are increasing their market presence by securing new contracts and tapping new markets.

India Online Travel Market Leaders

Booking.com

*Disclaimer: Major Players sorted in no particular order

India Online Travel Market News

• August 2023: Skyscanner launched its Hindi language experience across all its products and services to penetrate deeper into the Indian market. Skyscanner acts as a one-stop solution for travelers looking to compare ticket fares, hotel tariffs, and intra-city commutes by curating data from its partner Online Travel Agent (OTA) sites.
• August 2023: MakeMyTrip long with the Ministry of tourism has launched a unique Travellers' Map of India that showcases 600 plus destinations beyond the popular travel spots in the country.

India's Online Travel Market Report - Table of Contents

1. INTRODUCTION

1.1 Study Assumptions and Market Definition

1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS AND DYNAMICS

4.1 Market Overview

4.2 Market Drivers

4.3 Market Restraints

4.4 Industry Value Chain Analysis

4.5 Porter's Five Forces Analysis

4.5.1 Threat of New Entrants

4.5.2 Bargaining Power of Buyers/Consumers

4.5.3 Bargaining Power of Suppliers

4.5.4 Threat of Substitute Products

4.5.5 Intensity of Competitive Rivalry

4.6 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

5.1 Service Type

5.1.1 Transportation

5.1.2 Travel Accommodation

5.1.3 Vacation Packages

5.1.4 Other Service Types

5.2 Booking Type

5.2.1 Online Travel Agencies

5.2.2 Direct Travel Suppliers

5.3 Platform

5.3.1 Desktop

5.3.2 Mobile

5.4 By Tour Type

5.4.1 Independent Traveller

5.4.2 Tour Group

5.4.3 Package Traveller

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration Overview

6.2 Company Profiles

6.2.1 Via.com

6.2.2 Booking.com

6.2.3 MakeMyTrip

6.2.4 Yatra

6.2.5 Cleartrip

6.2.6 EaseMyTrip

6.2.7 Expedia

6.2.8 Thomas Cook Ltd.

6.2.9 Cox & Kings Ltd.

6.2.10 Oyo Rooms

6.2.11 ixigo

• *List Not Exhaustive

7. FUTURE OF THE MARKET

8. DISCLAIMER

India Online Travel Industry Segmentation

The online travel market consists of sales of travel services through online channels. Online travel agents or agencies are individuals or companies with websites allowing consumers to book travel-related services via the Internet. A complete background analysis of the market, including the analysis of market size and forecast, market shares, industry trends, growth drivers, and vendors, is provided. Additionally, the report features qualitative and quantitative assessments by analyzing the data gathered from industry analysts and market participants across key points in the industry's value chain.

India's Online Travel Market Report is segmented by service type (transportation, travel accommodation, vacation packages, and others), by booking type (online travel agencies, direct travel suppliers), by platform (desktop, mobile) and By Tour Type (Independent Traveller, Tour Group, Package Traveller). The market size and forecasts for the India Online Travel Market are provided in terms of value (USD) for all the above segments.

India's Online Travel Market Research FAQs

How big is the india online travel market.

The India Online Travel Market size is expected to reach USD 17.24 billion in 2024 and grow at a CAGR of 10.5% to reach USD 28.40 billion by 2029.

What is the current India Online Travel Market size?

In 2024, the India Online Travel Market size is expected to reach USD 17.24 billion.

Who are the key players in India Online Travel Market?

Via.com, Booking.com, MakeMyTrip, Yatra and Expedia are the major companies operating in the India Online Travel Market.

What years does this India Online Travel Market cover, and what was the market size in 2023?

In 2023, the India Online Travel Market size was estimated at USD 15.60 billion. The report covers the India Online Travel Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the India Online Travel Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

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India's Online Travel Industry Report

Statistics for the 2024 India Online Travel market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Online Travel analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

India Online Travel Market Report Snapshots

• India Online Travel Market Share
• India Online Travel Companies
• India Online Travel News

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