three domestic tourism market segments

Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.

Domestic Tourism Marketing Strategies 

In the ever-evolving landscape of tourism, domestic tourism has emerged as a vital component for national economies, offering resilience against the fluctuations of international tourist flows. With the right marketing strategies , domestic tourism can not only bolster the local economy but also foster a sense of pride and belonging among residents. This article delves into effective domestic tourism marketing strategies, highlighting how to identify target markets, develop compelling campaigns, and understand the multifaceted advantages of focusing on domestic travelers.

Table of Contents

How to Identify Target Markets for Domestic Tourism

Identifying the right target market begins with a deep dive into the demographics and psychographics of potential tourists. Demographics include age, gender, income levels, and marital status, while psychographics focus on interests, values, lifestyle, and travel motivations. Understanding these factors enables marketers to tailor their messaging and offerings to meet the specific needs and desires of different segments.

Utilizing Market Research Tools

Market research tools, such as surveys, focus groups, and online analytics, play a crucial role in understanding the preferences and behavior of domestic tourists. These tools can reveal insights into the types of destinations and experiences sought by different demographic groups, allowing for more targeted marketing efforts.

Identifying Trends and Preferences

Staying abreast of emerging trends and preferences is crucial for attracting domestic tourists. This may involve catering to the growing interest in eco-tourism, wellness retreats, or local cultural experiences. By aligning marketing strategies with these trends, destinations can position themselves as attractive options for domestic travelers.

How to Develop Compelling Domestic Tourism Campaigns

• Storytelling is a powerful tool in tourism marketing, as it can evoke emotions and create a personal connection with the audience. Developing narratives that highlight the unique aspects of a destination, its history, culture, and natural beauty, can inspire domestic tourists to explore new places within their own country.
• Social media platforms and influencers have become indispensable in the promotion of domestic tourism. By partnering with influencers who have a strong following among the target demographic, destinations can reach a wider audience and generate interest through authentic and relatable content.
• High-quality promotional materials, including brochures, videos, and online content, are essential for capturing the attention of potential tourists. These materials should showcase the best of what a destination has to offer, emphasizing unique experiences that can be enjoyed locally.

Advantages of Domestic Tourism Marketing

• Domestic tourism provides a significant economic stimulus by keeping travel expenditures within the country. It supports local businesses, from accommodation and restaurants to attractions and services, contributing to economic growth.
• By generating demand for local tourism services, domestic tourism marketing can lead to job creation in various sectors, including hospitality, transportation, and retail.
• Promoting domestic tourism helps in the preservation of local cultures and traditions. It encourages pride and interest in national heritage among residents, supporting cultural sustainability.
• Increased domestic tourism can drive the development of infrastructure, including roads, public transportation, and tourism facilities, enhancing the overall travel experience for both domestic and international visitors.
• Domestic tourism can empower communities by providing opportunities for local people to showcase their cultures, crafts, and traditions. It supports community-based tourism initiatives that directly benefit local residents.

Domestic Tourism Examples 

Focusing on the Indian industry, there are several compelling case studies of domestic tourism marketing strategies that have successfully captured the essence of local travel and engaged Indian travelers. These examples showcase innovative approaches to targeting, campaign development, and leveraging cultural insights to promote domestic tourism within India.

1. Incredible India Campaign

Background: Launched by the Ministry of Tourism, Government of India, the Incredible India campaign is one of the most notable efforts to promote India as a tourism destination to both domestic and international audiences. The campaign focuses on showcasing India’s rich cultural heritage, diverse landscapes, and multitude of experiences.

Strategy: The Incredible India campaign utilizes a mix of traditional and digital marketing channels, including TV commercials, print advertisements, social media platforms, and interactive websites. The campaign’s storytelling approach highlights the spiritual, cultural, and adventurous experiences available across India, from the Himalayan peaks to the coastal regions.

Impact: The campaign has significantly boosted domestic tourism by inspiring Indians to explore their country’s diverse attractions. It has also increased international tourist arrivals, contributing to economic growth and job creation in the tourism sector.

2. Kerala Tourism’s “Human by Nature” Campaign

Background: Kerala Tourism’s “Human by Nature” campaign is a brilliant example of marketing that blends the beauty of nature with the warmth of its people, emphasizing the state’s unique culture and natural landscapes.

Strategy: This campaign effectively used storytelling through visually stunning videos and compelling narratives that showcased the everyday lives of Kerala’s people against the backdrop of its natural beauty. The use of social media, influencer collaborations, and engaging content played a key role in attracting both domestic and international tourists.

Impact: The campaign received global acclaim and increased domestic tourist footfall to Kerala, highlighting the state’s commitment to sustainable and responsible tourism. It also showcased how human stories can deeply resonate with travelers, encouraging them to experience the local culture firsthand.

3. Madhya Pradesh Tourism’s “Heart of Incredible India” Campaign

Background: Madhya Pradesh Tourism launched the “Heart of Incredible India” campaign to promote the central state as a must-visit destination for domestic travelers. The campaign emphasized the state’s rich cultural heritage, wildlife sanctuaries, and natural beauty.

Strategy: Utilizing a mix of captivating imagery, engaging narratives, and digital marketing efforts, the campaign highlighted the diverse attractions of Madhya Pradesh, from the historic city of Bhopal to the wildlife-rich Kanha National Park. It focused on storytelling to draw in travelers looking for authentic and enriching experiences.

Impact: The campaign successfully increased awareness and tourism to Madhya Pradesh, demonstrating the power of effective branding and targeted marketing in boosting domestic tourism. It helped position Madhya Pradesh as a central hub for cultural, adventure, and wildlife tourism in India.

4.Goa 365 Days on Holiday” Campaign by Goa Tourism

Background: Goa Tourism’s campaign aimed to break the stereotype of Goa being only a seasonal destination by promoting it as a year-round holiday spot. The campaign targeted domestic travelers with diverse interests beyond the beaches, such as heritage tours, spice farms, and eco-tourism.

Strategy: The campaign used digital marketing, social media, and events to showcase Goa’s lesser-known attractions. It highlighted activities like monsoon trekking, bird watching, and cultural festivals to attract tourists during the off-peak season.

Impact: This strategic shift helped distribute tourist arrivals throughout the year, reducing pressure on infrastructure during peak seasons and improving the sustainability of tourism in Goa. It also opened up new markets and encouraged repeat visits from domestic travelers.

Conclusion  

Effective domestic tourism marketing strategies are essential for tapping into the potential of local travelers and driving sustainable tourism development. By understanding and targeting specific market segments, creating compelling campaigns, and recognizing the broad advantages of domestic tourism, destinations can thrive and contribute to the economic and cultural vitality of their regions.

FAQs on Domestic Tourism Marketing 

Why is domestic tourism marketing important.

Domestic tourism marketing is crucial for diversifying a country’s tourism industry, reducing dependency on international tourists, and providing economic stability.

What are some examples of domestic tourism marketing strategies?

Examples include targeted advertising campaigns, collaboration with local influencers, development of thematic travel packages, and the use of social media to engage potential travelers.

How do domestic tourism marketing strategies differ from international tourism marketing?

Domestic tourism marketing often focuses on highlighting the ease, affordability, and convenience of exploring one’s own country, while international marketing might emphasize exotic attractions and unique cultural experiences.

How can businesses and destinations effectively implement domestic tourism marketing strategies?

By conducting thorough market research, developing targeted marketing campaigns, leveraging digital platforms, and fostering partnerships with local stakeholders, businesses and destinations can effectively implement domestic tourism marketing strategies.

You may also like:

What is Omnichannel Marketing? Benefits and Examples 

Best Email Marketing Automation Techniques

A Complete Guide to Holiday Marketing in 2024

What is Niche Marketing? Examples & Advantages

Sandeep Nair

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Global Domestic Tourism Market Report By Tour Type (Adventure, Spiritual/Cultural, Sports, Weekend Getaways, Others (Business, Organized Tours)), By Tourism Type (Local Travel, Interstate Travel), By Mode Of Booking (Online, Offline) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2023-2032

The global demand for Domestic Tourism Market is presumed to reach the market size of nearly USD 6784.43 BN by 2030 from USD 1673.54 BN in 2022 with a CAGR of 19.12% under the study period 2023 - 2030. Domestic tourism refers to travel within one's own country for leisure, recreation, or business purposes. This includes any travel activity that does not involve crossing international borders, whether it is a day trip to a nearby attraction or a longer vacation within one's home country. Domestic tourism can include a wide variety of activities, such as visiting national parks, cultural landmarks, historical sites, beaches, cities, and other popular tourist destinations. It can also involve participating in local events and festivals, exploring the natural beauty of one's own country, or simply relaxing and enjoying a change of scenery. Domestic tourism is an important sector of the tourism industry, as it contributes to the local economy and helps to support small businesses and tourism-related industries. 

Market Dynamics 

Domestic tourism provides significant economic benefits to the local economy. It supports local businesses such as hotels, restaurants, transportation services, and tourist attractions, creating jobs and generating revenue. Domestic travel is often more convenient and affordable than international travel, as it typically involves shorter travel distances, lower transportation costs, and familiar currency and language. Domestic tourism is often perceived as safer and more secure than international travel, as travellers are familiar with local laws and customs and can rely on local infrastructure and emergency services. Domestic tourism can also foster national pride and a sense of community by encouraging locals to explore and appreciate the natural and cultural heritage of their own country. In times of global crisis or pandemic, international travel restrictions can drive travellers to domestic tourism as a safer and more viable option. Effective marketing and promotion of domestic tourism by governments, tourism boards, and private sector companies can also drive demand for domestic travel, encouraging locals to explore their own country.  The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of domestic tourism. The growth and trends of domestic tourism industry provide a holistic approach to this study. 

Market Segmentation

This section of the domestic tourism market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.  By Tour Type

• Spiritual/Cultural
• Weekend Getaways
• Others (Business, Organized Tours)

By Tourism Type

• Local Travel
• Interstate Travel

By Mode Of Booking

Regional Analysis

This section covers the regional outlook, which accentuates current and future demand for the Domestic Tourism market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

Global Domestic Tourism Market Share by Region (Representative Graph)

Frequently Asked Questions (FAQs) about this Report

What is the Global Domestic Tourism Market size?

What is the projected Global Domestic Tourism Market growth under the study period?

Which region holds the highest Global Domestic Tourism Market share ?

What is the Global Domestic Tourism Market segmentation covered in the report?

Who are the leading Global Domestic Tourism Market manufacturers profiled in the report?

• Single User License:  $3,950.00
• Upto 10 Users License:  $5,450.00
• Corporate User License:  $8,600.00
• DataPack License:  $2,100.00

Avail customized purchase options to meet your exact research needs:

• Buy sections of this report
• Buy country level reports
• Request for historical data
• Request discounts available for Start-Ups & Universities
• Define and measure the global market
• Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
• Analyze and identify major market trends along with the factors driving or inhibiting the market growth
• Study the company profiles of the major market players with their market share
• Analyze competitive developments
• Client First Policy
• Excellent Quality
• After Sales Support
• 24/7 Email Support

Key questions answered by the report

• What is the current market size and trends?
• What will be the market size during the forecast period?
• How various market factors such as a driver, restraints, and opportunity impact the market?
• What are the dominating segment and region in the market and why

Need specific market information?

• Ask for free product review call with the author
• Share your specific research requirments for a customized report
• Request for due diligence and consumer centric studies
• Request for study updates, segment specific and country level reports

USEFUL LINKS

• Upcoming Reports
• Testimonials
• How To Order
• Research Methodology

FIND ASSISTANCE

• Press Release
• Privacy Policy
• Refund Policy
• Terms & Conditions

UG-203, Gera Imperium Rise, Wipro Circle Metro Station, Hinjawadi, Pune - 411057

• [email protected]
• +1-888-294-1147

BUSINESS HOURS

Monday to Friday : 9 A.M IST to 6 P.M IST

Saturday-Sunday : Closed

Email Support : 24 x 7

© , All Rights Reserved,  Value Market Research

Tourism Analytics Before and After COVID-19 pp 139–155 Cite as

Marketing Segmentation and Targeted Marketing for Tourism

• Liu Ye Xin 2 ,
• Li Yiteng 2 ,
• Ritika Jain 2 ,
• Tran Thi Hong Van 2 ,
• William Lim 2 &
• Zhao Yilin 2  
• First Online: 09 March 2023

264 Accesses

In this work, we carried out descriptive analytics on tourism data before and during the pandemic. In brief, all sectors of the tourism industry which includes food and beverage, shopping, and accommodation fell about 70% on average. This is more than half of the usual revenue. As the solution lies within the domestic market for the mid term, a closer look was the country’s demographics and household expenditure. Through observation of household expenditure on tourism, there was a natural progression to the use of classification methods to identify clusters that can contribute to the recovery of the tourism industry. This led to the creation of a series of models that aim to benefit businesses through the efficient use of marketing resources. The recommended solution is divided into two main categories: market segmentation and targeted marketing. The former involves the use of classification methods, and the latter uses machine learning models to funnel down to customers who have a high probability of converting. In market segmentation, classification modeling was applied for better hotel recommendations and increased spending in shopping malls. Through the grouping of customer profiles, both scenarios saw a potential increase in targeting performance in the range of 10–20%. As for the efficient use of marketing resources through better targeting, conversion is achieved through placing the right advertisements to the right audience. The models use K-Nearest Regression, Logistic Regression, Decisions Trees, and Support Vector Machine. On average, the models are able to double the rate at which an audience clicks on an advertisement, for more efficient use of advertising resources. We estimate potential savings for industry wide to be about SGD 45 million. In terms of marketing strategy, identifying the market segments will come before the use of efficient ad-targeting models.

This is a preview of subscription content, log in via an institution .

Buying options

• Available as PDF
• Read on any device
• Instant download
• Own it forever
• Available as EPUB and PDF
• Compact, lightweight edition
• Dispatched in 3 to 5 business days
• Free shipping worldwide - see info
• Durable hardcover edition

Tax calculation will be finalised at checkout

Purchases are for personal use only

Singapore Tourism Board (2021, January 1) About STB: overview. Retrieved from Singapore Tourism Board Website: https://www.stb.gov.sg/content/stb/en/about-stb/overview.html

Ministry of Social and Family Development (2021, January 1) COVID-19 recovery grant. Retrieved from Ministry of Social and Family Development: https://www.msf.gov.sg/assistance/Pages/covid-recovery-grant.aspx

CNA (2020, July 22) S$45 million tourism campaign launched urging locals to explore Singapore. Retrieved from Channel News Asia: https://www.channelnewsasia.com/news/singapore/

Fortune (2020, December 15) Singapore is desperate to revive tourism and business travel. Here are all the ways it has tried. Retrieved from Fortune: https://fortune.com/2020/12/15/singapore-tourism-business-travel-bubble/

Changi Airport Group (2020, November 21) Air travel bubble. Retrieved from Changi Airport Group. https://www.changiairport.com/en/airport-guide/Covid-19/air-travel-bubble.html

Data.gov.sg Tourism Sectors Revenue (2007–2020) https://data.gov.sg/dataset/annual-tourism-receipts

Singapore Tourism Board (2019 Q4–2020 Q2)

Google Scholar  

Wikipedia (2021, January 1) Marina Bay Sands. Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Marina_Bay_Sands

80 Days. (2020, October 14) What is the average hotel website conversion rate? Retrieved from 80 Days: https://www.eighty-days.com/2020/what-is-the-average-hotel-website-conversion-rate/

CMO Surver (2020, June 1) COVID-19 and the state of marketing. Retrieved from CMO Survey: https://cmosurvey.org/wp-content/uploads/2020/06/The_CMO_Survey-Highlights-and_Insights_Report-June-2020.pdf singaporediscovers-45-million-tourism-campaign-stb-singapoliday-12952932

Marketing Budgets Vary by Industry (2017, January 24) Marketing budgets vary by industry. Retrieved from Deloitte: https://deloitte.wsj.com/cmo/2017/01/24/who-has-the-biggest-marketing-budgets/

Kaggle (2018) Practice data analysis and logistic regression prediction. Retrieved from Kaggle: https://www.kaggle.com/fayomi/advertising

Kaggle (2019) Mall customer segmentation data. Retrieved from Kaggle: https://www.kaggle.com/vjchoudhary7/customer-segmentation-tutorial-in-python

Download references

Author information

Authors and affiliations.

Nanyang Business School, Nanyang Technological University, 52 Nanyang Avenue, Singapore, 639798, Singapore

Liu Ye Xin, Li Yiteng, Ritika Jain, Tran Thi Hong Van, William Lim & Zhao Yilin

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to William Lim .

Editor information

Editors and affiliations.

Nanyang Business School, Nanyang Technological University, Singapore, Singapore

Yok Yen Nguwi

Electronic supplementary material

Below is the link to the electronic supplementary material.

Chapter Summary file1 (DOCX 795 kb)

Rights and permissions.

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this chapter

Cite this chapter.

Xin, L.Y., Yiteng, L., Jain, R., Van, T.T.H., Lim, W., Yilin, Z. (2023). Marketing Segmentation and Targeted Marketing for Tourism. In: Nguwi, Y.Y. (eds) Tourism Analytics Before and After COVID-19. Springer, Singapore. https://doi.org/10.1007/978-981-19-9369-5_9

Download citation

DOI : https://doi.org/10.1007/978-981-19-9369-5_9

Published : 09 March 2023

Publisher Name : Springer, Singapore

Print ISBN : 978-981-19-9368-8

Online ISBN : 978-981-19-9369-5

eBook Packages : Business and Management Business and Management (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Publish with us

Policies and ethics

• Find a journal
• Track your research

• Tourism Market
• Hospitality & Tourism

Tourism Market Size, Share, and Growth, Analysis Research Report – Segmented By Type (International Tourism and Domestic/Local Tourism), Purpose (Adventure Tourism, Business Travel, Conference or Seminar Travel, Family and Friend Visits and Others), and Region - Industry Forecast of 2024 to 2029.

• Product Description
• Table of Contents
• List of table & Figure
• Request Sample
• Description

Tourism Market Size (2024 - 2029):

The Global  Tourism Market  was worth US$ 11.03 trillion in 2023 and is anticipated to reach a valuation of US$ 14.77 trillion by 2029 and it is predicted to register a CAGR of 5% during the forecast period 2024-2029.

Market Overview:

Worldwide tourism has performed well over the five-year period, and economies in emerging markets continue to stimulate expansion.   In addition, countries in Asia and South America have seen a strong expansion in per capita income, which has allowed consumers in these regions to travel abroad in escalating numbers. However, due to the worldwide spread of COVID-19 (coronavirus) in 2020, industry revenue is predicted to decline by 8.9%. The worldwide pandemic is supposed to have a huge effect on all tourism-related industries, as many countries suspend international travel and limit the number of domestic flights.

Tourism is defined as the fact that international visitors who cross borders travel mainly for business, conferences, government affairs, and for leisure, vacations or to visit local people, friends, and family. The main industries that benefit from tourism spending include national and international air transport, accommodation services, food services, beverages, car rental, and travel agencies.

Market Trends:

Government agencies and organizations such as the World Tourism Organization, and UNWTO, promote tourism to attract diverse tourists from around the world. These initiatives are leading to the expansion of the world tourism market. Adventure tourism is a new concept in the tourism market that drives the entire industry. Also, medical tourism is also a new concept that is gaining ground around the world. The significant difference in prices for medical procedures between different countries is driving the trend in the medical tourism sector. Another determining factor for the global tourism market is the surge in international sporting and recreational events.

Market Drivers:

The increase in per capita income stimulates the expansion of the global tourism market, which translates into a continuous expansion of international tourism. For the past five years, the tourism market in emerging economies, particularly countries in South America and Asia, has been the driving force behind the worldwide industry. Compared to ten years ago, the world tourism market has undergone many changes. Emerging economies now represent more market share than developed economies. In recent years, the adventure tourism industry has grown exponentially worldwide. Also, travelers are interested in visiting unknown destinations for fun. Besides, a significant increase in government initiatives in the form of public and private partnerships to promote tourism is driving the expansion of the worldwide adventure travel market. The comfort factor associated with the application and implementation of the e-tourism market has been an important factor for this market. Access to the complete travel package as well as strategic access to know all the relevant information related to the place has helped customers opt for electronic means to make their travel plans.

Market Restraints:

The risk of unpredictable weather conditions limits the expansion of the global tourism market.

Market Opportunities:

The development of new trends like adventure tourism, medical tourism, etc., are likely to promote the expansion in call of the global tourism market. Adventure tourism includes some activities such as rock climbing, hiking, caving, rafting, and others. Tourism is one of the sectors with the highest exponential expansion, among which adventure tourism is one of the fastest growing. According to a study of the travel market, Europe and America are the two main regions of this market. Furthermore, the introduction of artificial intelligence plays a vital role in the operation and exploitation of adventure tourism. The growing trend of social media is also estimated to offer a promising opportunity for this market expansion.

TOURISM MARKET REPORT COVERAGE:

Market Segmentation:

Tourism Market -  By Type:

• International Tourism
• Domestic/Local Tourism

Tourism Market -  By Purpose:

• Adventure Tourism
• Business Travel
• Conference or Seminar Travel
• Family and Friend Visits

Tourism service companies offer various products and services to their clients. Thus, the industry products included in the worldwide tourism industry are accommodation for travelers, travel organizations and reservations, air transport, other local transport such as car rental, food and drink establishments, recreation and entertainment, gasoline, and other activities. In addition, industrial activities considered in the worldwide tourism market include accommodation services for travelers, provision of hospitality services to international tourists, airline operation, motor vehicle leasing, travel agencies, and travel organization services.

Market Regional Analysis:

The  Tourism Market Report includes the segmentation of Regions:

• North America 
• Europe 
• Asia Pacific
• Latin America 
• Middle East & Africa 

Countries like the United States, Germany, and France are popular destinations for world tourism. But in recent years, other lesser-known countries in Asia and Africa have emerged as destinations of interest to international travellers. Therefore, tourism service providers are reorienting their services to take advantage of the economic benefits of this trend. Thailand was the most popular destination for medical tourism in 2019. The expansion of the market was due to Thailand's status as one of the most popular tourist destinations in Asia. The escalating number of private hospitals, improvements in health infrastructure in general, and cheaper treatment costs are responsible for the expansion of medical tourists arriving in Thailand. Thailand has more than 450 private hospitals and that number is likely to grow exponentially.

Medical tourism generates substantial income in developing economies, helping them to further develop their health activities. This has resulted in escalated participation and promotion of medical tourism by government authorities. For example, in Thailand, the government is targeting potential new markets such as China, Laos, Myanmar, Cambodia, and Vietnam to benefit from the growing wealth and growing call for professional healthcare services in these countries. In February 2018, the government announced the prerequisites for the issuance of smart visas for professionals or entrepreneurs interested in investing in new businesses, which will help international medical tourism providers expand their business in Thailand with incentives such as granting a visa period of 4 years.

Impact of COVID-19 on the Tourism Market:

The novel coronavirus, which is one of its types of humanitarian disasters, has affected people and businesses around the world, triggering a worldwide economic crisis. In this sense, the tourism sector is no exception.  COVID-19 has given almost a death blow to the tourism industry around the world. The strict lockdown conditions and shutdown of transport modes have resulted in declining revenue in this industry. However, with the relaxation of lockdown conditions, the business is supposed to resume in 2021.

Market Key Players:

The Tourism Market has a low level of concentration as there are large numbers of international and local players in the tourism market. The market for global tourism is highly fragmented.

• Aban Offshore Ltd.
• Accor Group
• Balkan Holidays Ltd.
• Fred Harvey Company
• G Adventures

Market Recent Developments:

Mumbai-based Gem Tours & Travel has declared a coronavirus vaccination tour package for High Network Individual consumers who wish to travel to the United States for the shooting.

Please wait. . . . Your request is being processed

Frequently Asked Questions

1. What is the Tourism Market growth rate during the projection period? +

The Global Tourism Market is expected to grow with a CAGR of 5% between 2024-2029.

2. What can be the total Tourism Market value? +

The Global Tourism Market size is expected to reach a revised size of US$ 14.77 trillion by 2029.

3. Name any three Tourism Market key players? +

Accor Group, Crown Ltd., and Balkan Holidays Ltd. are the three tourism market key players.

Access the study in MULTIPLE FORMATS Purchase options starting from $ 1800

Didn’t find what you’re looking for? TALK TO OUR ANALYST TEAM

Need something within your budget? NO WORRIES! WE GOT YOU COVERED!

Call us on: +1 888 702 9696 (U.S Toll Free)

Write to us: [email protected]

Research Areas

Reports By Region

• > Global
• > North America
• > Europe
• > Asia Pacific
• > Latin America
• > Middle East & Africa
• > Country

Reports By Industry

• > Healthcare
• > Agriculture
• > Food and Beverage
• > Chemicals & Materials
• > Automotive
• > Information Technology
• > Electronics and Semiconductor
• > Energy and Resources
• > Aerospace And Defense
• > Consumer Goods And Services
• > Automation and Process Control
• > Hospitality & Tourism

WE ARE HERE TO HELP YOU

Fill the details to enquire now

Yes, I've read the Privacy Policy

* All fields are mandatory

© 2024 Market Data Forecast All Rights Reserved.

To request a free sample copy of this report, please complete the form below

We value your investment and offer free customization​ with every report to fulfil your exact research needs.​

Please wait while your request is being verified...

Report Description

Table of content, methodology.

• Consumer Goods
• Travel & Luxury Travel
• Travel and Tourism Market Size, Share, Growth | Report 2023 - 2032

Global Travel and Tourism Market

Segments - by Travel Types (Leisure Spending, Business Spending), Travel Days (Within 7 Days, 7-15 Days, More than 15 Days), Applications (Domestic Spending, International Spending), Transportation Modes (Air, Rail, Road, Sea), Tourist Activities (Adventure, Cultural, Recreational, Medical, Religious), Travel Purpose (Personal, Educational, Business), Booking Channels (Online, Travel Agents), Age Groups (Generation Z, Millennial, Generation X, Baby Boomer), and Regions (Asia Pacific, Europe, North America, Middle East & Africa, Latin America) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast From 2023 To 2032

Debadatta Patel

Fact-checked by:

Partha Paul

Dataintelo published a new report titled “Travel and Tourism Market research report which is segmented by Travel Types (Leisure Spending, Business Spending), by Travel Days (Within 7 Days, 7-15 Days, More than 15 Days), by Applications (Domestic Spending, International Spending), by Transportation Modes (Air, Rail, Road, Sea), by Tourist Activities (Adventure, Cultural, Recreational, Medical, Religious), by Travel Purpose (Personal, Educational, Business), by Booking Channels (Online, Travel Agents), by Age Groups (Generation Z, Millennial, Generation X, Baby Boomer), by Players/Companies Company 1, Company 2, Company 3”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Travel and Tourism Market Report Segments:

The market is segmented by Travel Types (Leisure Spending, Business Spending), by Travel Days (Within 7 Days, 7-15 Days, More than 15 Days), by Applications (Domestic Spending, International Spending), by Transportation Modes (Air, Rail, Road, Sea), by Tourist Activities (Adventure, Cultural, Recreational, Medical, Religious), by Travel Purpose (Personal, Educational, Business), by Booking Channels (Online, Travel Agents), by Age Groups (Generation Z, Millennial, Generation X, Baby Boomer).

Some of the companies that are profiled in this report are:

Travel and Tourism Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Travel and Tourism Market

Overview of the regional outlook of the Travel and Tourism Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Travel and Tourism Market Report:

• The market structure and projections for the coming years.
• Drivers, restraints, opportunities, and current trends of Travel and Tourism Market.
• Historical data and forecast.
• Estimations for the forecast period 2032.
• Developments and trends in the market.
• By Travel Types:
• Leisure Spending
• Business Spending
• By Travel Days:
• Within 7 Days
• More than 15 Days
• By Applications:
• Domestic Spending
• International Spending
• By Transportation Modes:
• By Tourist Activities:
• Recreational
• By Travel Purpose:
• Educational
• By Booking Channels:
• Travel Agents
• By Age Groups:
• Generation Z
• Generation X
• Baby Boomer
• Market scenario by region, sub-region, and country.
• Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
• Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
• Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Travel and Tourism Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2032.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Travel and Tourism Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.

The travel and tourism market has been segmented on the basis of

Travel Types

Travel days, applications, transportation modes, tourist activities, travel purpose, booking channels.

• Asia Pacific
• North America
• Latin America
• Middle East & Africa

Research Objectives

Research design, data collection method, data analysis, report validation, segmentation.

Purchase Premium Report

• Single User $4200
• Multi User $5500
• Corporate User $6600
• Online License $2999
• Excel Data Pack $2599

Customize This Report

• Ask for Research To Be Focused On Specific Regions or Segments
• Receive Data As Per Your Format and Definition
• Companies Profiled based on Your Requirements
• Breaking Down Competitive Landscape as per Your Requirements
• Any Level of Customization

Our Clients

We needed a highly accurate and precise report, which delivered promptly. The company compiled information from a wide array of reliable agencies and sourcess.It is extremely satisfactory to be working with you. Strategy Head of Major Tech Company

We were very pleased to contact as they tailored reports precisely as per our requirements. As we are dealing with the aerospace and defense industry, we need reports of high accuracy and substantial quality. Major Player in Defense Industry

Extremely delighted to have a well-crafted report on “Global Packaging Solutions Market Research Report” from your team. Thank you for providing me with all our requirements and for incorporating our suggestions. CMO of Leading Packaging Company from USA

I had a good experience working with as they were very open to all constructive changes in the report. I found that the report had its charm embedded with ample of data. Founder and Managing Partner of Major Korean Company

Our company has been working with for some years now and we are very happy with the quality of the reports provided by the company.I, on behalf of my organization, would like to thank you for offering professional reports. Global Consulting Firm

Quick Contact

+1 909 414 1393

[email protected]

Certified By

FAQ Section

Some frequently asked quetions about this report!

1. What roles do travel agents play in the current global travel and tourism market?

Even with the increase in online bookings, travel agents play a significant role in the global travel and tourism market. They provide personalized services, intricate travel planning, and support that many travelers, especially older generations and business travelers, still prefer.

2. How do age groups, like millennials and baby boomers, impact the global travel and tourism market?

Different millennials tend to prefer experiential travel, while baby boomers often value comfort and predictability. Understanding these differences is essential for industry players to cater to their clientele effectively.

3. How do different tourist activities like adventure and cultural tourism contribute to the overall market?

Different tourist activities cater to diverse traveler interests and therefore contribute variously to the overall market. For instance, adventure tourism is growing at a significant rate thanks to the younger generation's interest. Simultaneously, cultural tourism continues to be a staple for the industry with its unending appeal.

4. What impacts does the choice of transportation modes have on the global travel and tourism market?

The choice of transportation modes significantly impacts the travel and tourism market. While air travel remains popular for long distances, sustainable and budget travel options like rail and road are gaining traction. The potential growth of the cruise industry also highlights the potential for sea travel.

5. How are different travel types, like leisure and business spending, faring in the current travel and tourism market?

Due to the impact of Covid-19, business travel has been severely impacted. However, leisure spending is seeing some recovery as households look for safe and socially distanced holiday options.

6. What opportunities does the online booking channel present in the global travel and tourism market?

The online booking channel provides numerous opportunities in the travel and tourism market. As consumers become more technologically savvy, the ease, convenience, and comparative pricing of online booking are expected to drive significant growth in this segment.

7. How has the current market situation affected the travel and tourism industry?

The current market has suffered a major setback due to the Covid-19 pandemic, with widespread travel restrictions leading to a significant downturn in both domestic and international travel. However, as travel restrictions begin to ease, there is potential for a strong recovery, particularly in domestic tourism and 'staycation' trends.

8. What are some of the main challenges faced by the travel and tourism industry currently?

Some of the main challenges currently faced by the travel and tourism industry include the impact of the Covid-19 pandemic, geopolitical tensions, economic instability, and sustainability concerns. Additionally, technological changes and digital disruption present both challenges and opportunities in terms of customer expectations and business models.

9. Which geographic region is expected to see significant growth in the travel and tourism market?

The Asia-Pacific region shows significant potential for growth in the travel and tourism market, driven by emerging economies like China and India. Increasing disposable income and urbanization in these countries are contributing to this trend.

10. Who are the major players in the global travel and tourism market?

Some of the major players in the global travel and tourism market include Expedia Group, Booking Holdings Inc., American Express Travel, Carlson Wagonlit Travel, BCD Travel, HRG North America, and Fareportal/Travelong.

Related Reports

Some other reports from this category!

Camping Sleeping Bags Market Report | Global Forecast From 2023 To 2032

Cruise Liners Market Report | Global Forecast From 2023 To 2032

Duty-Free and Travel Retail Market Report | Global Forecast From 2023 To 2032

Duty Free & Travel Retail Market Report | Global Forecast From 2023 To 2032

Business Travel Market Report | Global Forecast From 2023 To 2032

Travel Luggage & Bags Market Report | Global Forecast From 2023 To 2032

Adventure Tourism Market Report | Global Forecast From 2023 To 2032

Cooler Bags Market Report | Global Forecast From 2023 To 2032

Luggage & Bags Market Report | Global Forecast From 2023 To 2032

Leather Luggage Market Research Report 2032

• Free Sample

Air New Zealand Facing ‘Unprecedented Competition’ From U.S. Rivals

Gordon Smith , Skift

April 22nd, 2024 at 11:23 AM EDT

An intense battle for transpacific passengers is underway, with Air New Zealand having to work hard to maintain its historically strong market position. 

Gordon Smith

Major U.S. airlines are bringing “unprecedented competition” to the transpacific market. The comments from Air New Zealand come as the Kiwi flag carrier lowered its earnings guidance for the current financial year. 

The company published its 2024 interim results on Monday. It said that a deterioration in the economic and operational environment is expected to have a “significant adverse impact” on its performance during the second half of its fiscal year.

While the Auckland-based airline is facing headwinds on multiple fronts, it highlighted the aggressive expansion of U.S. carriers as a particular source of pain. 

Amid the post-pandemic travel boom , all of the major international U.S. carriers now have New Zealand on their route network.

Analysis of Cirium Diio data shows American, Delta, and United have daily departures from their West Coast hubs to Auckland. In the peak season, United even offers a nonstop three-times weekly flight from San Francisco to Christchurch on New Zealand’s South Island.

U.S. Airlines Expand Networks

The big three American carriers are due to offer 35 flights a week between the continental United States and New Zealand during the coming peak season. During the same period in 2019, the figure was just 14.

Combined with long-standing competition from Australia’s Qantas – which uses Auckland as a refueling stop for some of its longer U.S. flights – the battle for transpacific travelers has never been greater. While good news for passengers, when supply is surplus to requirements, airfares often come under pressure.

U.S. operators have also been ramping up their presence in Australia. In February,  American Airlines announced  a new 7,200+ mile service from Dallas Fort Worth to Brisbane. It is due to be the longest nonstop flight in the company’s worldwide network when it launches in October.

Delta is due to add a seasonal service from Los Angeles to Brisbane later this year, complementing existing links to Sydney.

Domestic Disappointments

On Monday, Air New Zealand also said it is facing challenges closer to home. It reported soft demand for corporate and government domestic travel and said it would reduce capacity in the coming quarter to “better reflect [the] current demand profile and improve operational resilience.”

While domestic leisure and international connecting traffic is still “holding up,” the company warned that these segments were sensitive to price changes.

Despite striking a cautious note on pricing, Air New Zealand confirmed that a “domestic fare review” is underway. It said the exercise would better match profitability with inflationary costs. 

Elsewhere, traffic across the Tasman Sea between New Zealand and Australia remained solid, however, a reduction in profit margins on the routes was a factor. 

India a ‘Standout’

It wasn’t all doom and gloom. Asia has been performing well, with outbound demand from India “a standout.” Capacity to Singapore, Taipei, and Tokyo is due to ramp up in the coming months. A seasonal service to Seoul is also due to return in October.

However, even the Asia growth story wasn’t entirely universal. China was mentioned as a challenging market, with visa processing delays hampering capacity growth. 

Other reasons to be cheerful included a 10% year-on-year rise in membership of its Airpoints loyalty program, which now has 4.4 million signed up.

Air New Zealand’s workforce also rose by around 14% compared to the same period a year earlier, driven by strong demand.

Despite the headwinds, total network capacity for the 2024 financial year is due to reach 93% of pre-pandemic levels. The carrier now expects pre-tax earnings of NZ$190-230 million (US$112-136m) for the 12 months through June 2024. This is around NZ$10m lower than guidance provided in February.

The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: air new zealand , aircraft manufacturers , airlines , american airlines , delta air lines , new zealand , qantas , united airlines

Photo credit: Air New Zealand Air New Zealand / Air New Zealand