travel agent website design

• Website Planet

6 Best Website Builders for Travel Agencies (4 Are Free) in 2024

Short on Time? These Are the Best Website Builders for Travel Agencies in 2024

• What We Look For in the Best Website Builders for Travel Agencies
• User-friendly design. All the website builders on this list are intuitive and easy to use. You won’t need technical skills to build a website that will draw visitors in – and once your site is live, it’s just as easy to update it with your latest travel destinations, deals, discounts, and blog posts.
• Attractive, mobile-responsive templates. A poorly designed template makes for an unappealing travel site. Equally important are designs that are easy to navigate on all devices, including phone, tablet, and desktop.
• Travel booking features. All the builders on this list offer booking systems that allow clients to check trip availability, reserve, and even pay online if you’ve added e-commerce functionality.
• Must-have marketing tools. Every travel agency needs a website builder that supports their marketing strategy. These builders offer email marketing, newsletters, blogs, and other tools to help you promote your services and attract clients.
• 1. Wix: Wide Range of Travel-Themed Templates and Tons of Useful Features

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• Marketing and promotions. Wix gives you tools to craft professional email campaigns, design newsletters, offer discounts and coupons, and create social media ads and videos. Customizable templates can help streamline your marketing efforts.
• Comprehensive booking system. Wix Bookings makes it easy for guests to book travel services and securely pay online. You’ll also get tools to manage your schedule, calendar, staff, and clients.
• AI-powered website design. To make it even easier to build your site, you can try the Wix ADI builder. It takes just a few minutes to create a personalized website complete with image galleries, text, contact forms, and other valuable content.
• Suite of business tools.  Wix Ascend provides financial, workflow automation, communication, and task management tools that can help you manage and grow your travel agency business. Start for free, then upgrade if you need more advanced features.
• 2. SITE123: Easiest Builder to Get a Professional Travel Site Online Fast

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• Multilingual websites. SITE123 will automatically translate your website into more than one language, allowing visitors to view trip packages and itineraries in their preferred language.
• Custom forms. You can design customized contact and booking forms to gather information specific to each client’s travel inquiry or trip reservation.
• Build brand awareness. Powerful free tools include a digital business card maker, logo designer, and favicon design tool.
• Landing page builder. This new feature helps you design a lead-generating landing page that matches your agency’s brand. Analytics tools allow you to monitor the performance of your landing page, including its conversion rate.

• 3. Squarespace: Best Templates for Visually Compelling Travel Agency Websites

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• Premium marketing tools. Squarespace’s marketing tools allow you to design and send branded email marketing campaigns, create engaging videos, manage mailing lists, and track performance – all from your dashboard.
• Custom template design. Squarespace Blueprint will help you create a custom template design that’s uniquely suited to your travel agency’s goals and vision.
• Third-party integrations. Not only does Squarespace offer robust built-in tools, but you can also integrate a number of apps you may already be using for accounting, customer relationship management (CRM), analytics, and more.
• Excellent social features . Connecting and sharing content across multiple social media platforms, including Facebook, Twitter, Instagram, and TikTok, is easy. Plus, the Unfold mobile app has templates you can use to create eye-catching social content that will amplify your site’s reach.
• 4. Webador: Straightforward Builder for a Simple Travel Site

• Multimedia content. Webador allows you to integrate videos from YouTube and Vimeo to give visitors a first-hand look at tours and travel destinations.
• Social media widgets. If you’re growing a social media following, you can display feeds from platforms like Facebook, Twitter, Instagram, and Pinterest.
• Third-party tools. While Webador doesn’t have an app store, you can use embeds to add features like live chat, follow-up surveys for travelers, marketing campaigns, and countdown timers and clocks for limited time promotions.
• Interactive maps . If you offer bespoke tours, you can guide visitors by embedding maps with highlights to notable locations, tours, or landmarks .
• 5. IONOS: Affordable Option for Smaller Travel Agencies

• Handy SEO tools. The free website checker analyzes your site’s SEO performance and offers tips to improve visibility and boost traffic. For more advanced features like help with sponsored advertising, you can upgrade to a ranking Coach plan.
• Dedicated support representative. You’ll receive personalized support from a dedicated consultant who will answer your questions, discuss your site’s performance, and provide strategies for success.
• Legal and privacy policy templates. Your IONOS website comes with an optional built-in cookie policy to ensure GDPR compliance. This is useful if you work with an international clientele. You’ll also find a legal policy template you can customize to reflect your agency’s practices.
• AI-powered text generation. This handy tool will generate text for headings, trip descriptions, and recommended destinations, saving you time and taking the work out of building your site.
• 6. WordPress.com: Powerful Customization and Functionality for Tourism Websites

• Media integration. WordPress.com allows you to create image galleries, embed videos from platforms like YouTube, and use other media to showcase tours or travel destinations you offer and inspire potential travelers.
• Blogging capabilities. You can share travel stories, tips, and insights, which can help attract and engage prospective clients. Interested travelers can sign up for exclusive paid content or subscribe to your blog’s RSS feed to get the latest travel news.
• Plugins. No website builder can compete with the variety of plugins WordPress provides to improve your site’s features and functionality – over 50,000 at the latest count. Some of the top plugins available aid marketing strategies and assist with SEO.
• Easy design with Patterns . WordPress Patterns are pre-designed blocks and layouts that allow you to quickly customize complex design elements, streamlining your website creation process.
• Choose the Right Website Builder for Your Travel Agency

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Travel Agency Websites: 15+ Inspiring Examples

Last Updated January 5 2024

Written By Steve Benjamins

The best travel agency websites show potential customers why they need a travel agency to make a trip the best it can possibly be. Chosen website builders should make the user experience easy to navigate and ultimately, easy to get in touch with the agency.

Beautiful, high-end photography is also an absolute must that should give a sneak peek into some of the locations and trips they can create. A good travel agency website should advertise it’s specialties, be it luxury trips, more budget friendly options or corporate travel.

It’s important for those interested in hiring an agency to feel confident that the agency is a good fit for them, and that professionalism is at the forefront. After all, traveling is a financial investment and a travel agency should guarantee that the client investment goes smoothly.

Tip: Use ← and → arrow keys to browse.

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1. Pack Up + Go

Pack Up + Go is a travel agency that specializes in surprise vacations. Travelers fill out a survey about their travel preferences, budget etc. The travel agent will then plan every aspect of the trip accordingly. This type of vacation is perfect for those who love to travel and be spontaneous, but don’t like creative travel planning. It’s also a great way to explore new places without any preconceived notions or expectations.

2. The Global Nomad

Established in 2015, The Global Nomad is a full-service travel agency website that specializes in international travel. They offer a wide range of services, from booking flights and hotels to organizing car rentals. Their goal in the travel industry is to make international travel easy and accessible for everyone.

3. Avenue H

Avenue H is a comprehensive travel agency that provides it’s members with exclusive luxury trip planning. The travel agency website features a professional design and offers a ton of unique trip options including both popular destinations and hidden gems for potential customers.

4. Allure Travel

Allure Travel is a full-service travel agency that specializes in creating custom travel experiences for its clients. Whether you’re looking for a romantic getaway, a family vacation, or an adventurous trip, Allure Travel can help make it happen. The travel site sets customers up with experienced agents that work to understand your travel goals and budget, and then create a personalized itinerary that includes everything from flights and hotels to activities and dining.

5. Explorateur Travel

At Explorateur, travel booking is about more than just ticking items off a list. They believe that travel should be a customized adventure, and aim to create the best adventure possible. They do this with a range of services to help form the perfect trip, from choosing the right destination to hotel booking and activities.

6. Huffman Travel

Huffman Travel is a full-service travel agent website with a beautiful homepage, featuring a slideshow and user-friendly design. The agency has a team of 20 different agents that are known for providing exceptional customer service when creating relaxing vacations, cruises and special events.

7. Roam Travel Company

Roam Travel Company is a professional agency that provides expert guidance and planning of services to luxurious locations around the world. This specific online travel agency website is one of the most attractive we’ve seen due to its homepage, design elements and intriguing slideshows that make you want to immediately book a trip.

8. Classic Travel Connection

Classic Travel Connection believes that one’s journey should be as rewarding as the destination. As a full-service travel business in Alabama, their team is dedicated to helping clients experience the world in all its wonders. Whether you’re interested in exploring ancient ruins or soaking up the sun on a sandy beach, they’ll work hard to create a custom travel itinerary that suits your needs.

9. Poe Travel

Poe Travel has been in the travel business since 1961. They have a massive amount of expertise to give their clients and continue to prove why hiring an agency to plan is always worth it. We love the travel agency website design for it’s unique landing page that grabs your attention. They also have a travel blog where you can read about and view some of the fabulous trips they’ve planned.

10. Earth + Ocean Travel Co.

Erin Lindeman is the travel agent and event planner behind Earth + Ocean Travel Co. She specializes in planning destination weddings, honeymoons as well as vacations in general and guided trips. Her bright and airy web design makes the user experience easy, and the high-quality photography creates a professional online presence.

11. Milk + Honey Travels

One of the best travel agency websites we found is Milk + Honey Travels, a boutique travel agency created by a world traveler named Bri. We love it’s design template, crisp typography and the gorgeous photography. Visitors will instantly get a feel for the passion behind the brand with it’s content, design elements and interesting travel blog.

12. Big Adventure Travel Company

The Big Adventure Travel Company plans excursions around the world that focus on experiencing culture on a global level. The photography and typography in this website template display a noticeable vibe that sets this website apart from others and the type of trips they thrive off planning.

13. Liberty Travel

The Liberty Travel agency website is a corporate agency that will professionally plan a wide variety of trips including group trips, honeymoons and family vacations. Additionally, they will organize guided tours and cruises for a truly custom vacation experience. This website builder template also has a direct booking site that immediately connects the travel agent with the trip chosen.

14. Ciao Bambino!

Ciao Bambino! is a full service travel agency website that provides expertise in family travel excursions around the world. They love to create lasting memories that build relationships and experiences that will never be forgotten. Families can plan the trip of their dreams that will fit into the appropriate pricing, age-range and activities.

15. United Travel Visa

The United Travel Visa company has over 10 years of professional experience. This travel agency assists with travel, visa applications and obtaining them quickly and has a great reputation for doing so. The website displays testimonials from previous customers that the travel business has served successfully.

16. Alphabook

Luxury vacations and exciting activities are Alphabook’s expertise within the travel business. Traveling around the world, by private jet or yacht are a couple of high-end trips they might plan. The website template offers simple functionality for potential customers and includes attractive photography, easy to read typography and pricing information on their memberships.

17. Custom Travel

Custom Travel Agency is located in Victoria Texas and has been in the travel industry for more than 20 years. They are certified specialist in coordinating Sandals getaways, family trips to Disney and much more. Customer reviews are included in the website template that showcase their professionalism, as well as easy access to contact information and social media plugins.

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• Inspiration

Travel websites

Make your business shine online with a custom travel website designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of travel websites from our global community of designers. Get inspired and start planning the perfect travel web design today.

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Web Design for OpenKey

Go Adventure

Website design

Website for a retreat in Portugal

Webdesign for a Travel Site

Homepage designed for a unique travel agency. Peredrift guides the user to a few top locations to that meets their needs and then helps them to build a day-to-day schedule including where to go and stay, how to get there, and what to do. This is shared with a group who can comment and recommend alternative suggestions until they have a final plan that everyone is excited for.

Roaming Free: Web Design

Colorful - travel, fashion, lifestyle web design

Audraverse (Audra’s Universe) is a lifestyle page of travel & style stories from around the world. Audra's passion for travel has taken her to 75 countries across 6 continents thus far. She wants it to be bold & colorful page where the blog post looks like handwritten Post-it notes. Her traveling blog is Inspiring thousands of people from all around the world.

A Network TV Series "WESTWOOD GOES WAYWARD" needs a new website design

Feel free to contact me to discuss your project needs.

Exciting professional design for travel company

Enjoyed working on this project. Client wanted a sophisticated design for the travel deals industry yet keeping it fun and professional.

Design a modern Travel website for the next generation of ID90 Travel

We sell travel deals to airline employees and their network around the world.

Landing Page for Yacht Rental Service

Created this eye-catching landing page with bold imagery and nice colors into a contest for a Yacht Rental Service.

Quinta Dos Amarelos

Quinta Dos Amarelos webdesign

Canadian Tourism Website

Web Design For Justice Travel

Homepage concept for a travel agency that conducts tours around the world in partnership with human rights activists.

Amazing eCommerce homepage

Fanatical Sabbatical Website Design

RealAdventures Website Redesign

Website design concept for a travel company

Bold, creative and fun design for a cool island

I love working on travel projects like this. Unfortunately it wasn't client taste. However let me know feedback on this one and what do you think.

Personal Brand Identity for a Leading Female Travel Blog

This is a travel and lifestyle blog that is run by Kristin Addis - a personal brand.

Travel Company Website Design

Web Page Design for Travel Company

Website design - SLS Agency

Luxury resort web design

A very upscale oceanfront resort located on a 7 1/2 acre “island” between the Atlantic Ocean and White Point Swash. Surrounded by a spectacular 2 1/2 acre water escape that features swimming pools, spas, lazy river, swim-up pool bar and private cabanas. North Beach Plantation has been awarded the 4 Diamond Award, is ranked #1 on Trip Advisor and is also included in the Trip Advisor Hall of Fame.

Fast Cover Home Page - Above the fold

Updating the above fold of the homepage (desktop + mobile)

Travel agency's website design

Modern Design for Las Vegas Travel Industry Website

Baby Boomer Trips

It should be more modern, but have large icons and buttons for people to easily read and understand. Text should be large and minimal. We want a top bar that either drops down or displays subcategories underneath. Each page should feature bright photos that we will link to our deals.

Glass Always Full

Girls Travel Website

Travel website for women to able to get ideas for Girls Trips, coordinate their trip with each other through a Groups area, and book their trip right on the website.

Travel Booking Process Site

Redesign of a booking process for a travel agency site.

Naturally Nomadic Travel

We designed this Squarespace travel website for Naturally Nomadic and helped them select professional stock images, fonts, and colors that would best suit their brand. We also worked with them to create a strategic, lead-generating layout.

Redesign of existing snow travel booking page

HOME DESIGN for Ski Resort

I created a new layout for a old ski resort in Italy, PRATI DI TIVO.

Holiday Rental Website

The venue has resort style facilities/amenities. Offering tranquillity of themes where guests can switch from open fire place, to Bali-style relaxation area besides pool to more vigorous actives.

Homepage Design for a Popular RV Rentals Website

Website design for RV Rentals

Travel Designs

Travel design

Airport Website Design

Very informative website, easy to navigate inside of it where the passenger can find information about an airport.

Yosemite Hotel/Lodge Website Design

Evergreen Lodge offers a unique outdoor experience at the entrance to Yosemite National Park in California. They cater to travelers looking to spend a few days out in the park hiking, climbing, camping, and just sightseeing.

Website design for a great travel consultancy company

Prodigar Travel 's website is built on Squarespace platform, it is not based on a template, it is 100% customized to perfectly reflect the brand and the business. I addition to the web design, we also made the Search Engine Optimization, so that the website to be as search-engine-friendly as possible and ready to take the organic search lists by storm :) Visit the live website: www.prodigartravel.com

Car Sharing

Car Sharing application desktop Interface.

Web design for Glass Lodge in Iceland

Design for a travel location in Iceland

Travel website design

Website for travel company

Design for Prolific Immigration Consultants

Client wanted a minimal and modern design which the home page reflects clearly. Most important work in this project was doing the research.

Bago Travel Bags Website Redesign

Redesign Brand Language and HomePage - Bago Travel Bags

Create a landing page for Narooma Tours & Charter Fish Narooma

One of my favorite projects, and one of my dear clients - good and fast feedbacks, and great appreciation for my work.

Classic Travel

Web design for luxury booking engine

Modern TRAVEL Design

Travel website

Corporate Stays

An expert team of corporate housing specialists and property partners work tirelessly to manage and maintain our variety of handpicked furnished apartments with acute attention to detail.

Luxury Travel Agency - Luxtrips.co

Website design for luxury travel agency. Being expert Luxury Travel Designers, Lux Trips offers bespoke experience of travelling.

OwnerDirect.com homepage design

Web Design for Travel Agency

Vibrant color to emphasize the mood of holiday. Neat and modern layout for better user experience

Home Page concept for Bhrillion Travels

We tried to show a vintage look into the design.

Clean & minimal concept for resort style travel website design

Webdesign for a company active in the segment of educational travel

It was a very tough contest with other 5 world class designers and finally my design won the final price.

Redesign of Monte-carlo.mc Homepage

simplybooking

Screen concepts for a software that allows vacation property managers to list their properties on their own site and allow people to book the properties.

Web design for a travel booking company

Redesign of a travel website. Aesthetically I went for a rich use of imagery, and focused on creating a sense of depth, it helps make the user feel immersed by the experience.

Website design for travel insurance company

Clean, minimal but elegant website redesign for travel insurance company in germany

Meowtaineer adventure kitty website

Funny and clean website for cat blog.

Homepage concept for private jet service provider

Website concept for a Mountain Resort

USIMS App's Homepage

USIMS offers an Internet eSIM service, which allows users to access the Internet at local rates globally, without incurring roaming charges.

Travel agency web design concept

Sophisticated, clean user friendly web design concept

Travel Agency Webdesign

Made a hawaii inspired website for a travel agency that showcase hawaii destination. the main focus was to fill the site with image and must have a summer/hawaii feel. yet keeping everything organize

Traveling Website Design

Client Review! "After we had received a vast array of designs we then received Smart Envisions, Instantly we knew we had the design, look and feel we were looking for, clean, professional and uncluttered. I would certainly recommend Smart Envision for anyone who is looking for a professional prompt service. We fully intend to use them in the future. Many thanks Smart Envision !!"

We need a new web design to offer and promote our holiday home

We are looking for a one-pager which displays a description and photo's form one holiday home. Visitors of the website must be informed how the house look like and what specifications it has. Also some new and information about what you can do in the area. The site must be looking so nice that you want directly book a vacation to this home.

World Unite!

Active in the segment of educational travel

Social Network for Travelers

Profile page for AGENCESTP which is social network for travelers around the whole world. I've tried to keep it really modern, light, clean and easy to use.

Countryside webpage design concepts

Deb design concept for Countryside created simply and modern concept is easy to read and navigation.

Informational webdesign

GayCities Website Redesign - Part 1

Luxury Cabin Rentals

A little vintage design for people who rents cabins in mountains.

Alternative, conscious & honest website for inspirational travel company

We are a company active in the segment of educational travel. As our company name ("World Unite!") indicates, our aim is to achieve that our international travel experiences result in cultural exchange, cultural learning, curiousity and understanding for each other and thus that "the world unites". ------------------------------------------- Let's start a One-to-One project
Reach Out to Us:
https://99designs.com/profiles/3143151

Campervan Rental-Redesign

CruizeReizen webpage redesign concept

Travel Blog Homepage

GoAdventure

GoAdventure is a adventure travel booking website.

Website for travel service provider

Visa & Travel Assistance website

Design for a Visa & Travel assistance website.

A Yacht Booking website

A modern, responsive, fullscreen design with an impactful landing page that intuitively takes you though the booking process, providing a plethora of options along the way.

Looking for a Fresh Travel and Resort Style Web Design

TZORT: Resort Style Travel for Everyone Why settle for just good enough when you can stay at a resort? Our exclusive resorts offer luxury accommodations with amenities that go far beyond the average hotel. Our Design Approach :- -Creative & Custom web page design with 100% customer satisfaction! - out of the box design thinking and provided world class design - website design approach with modern design with unique concept! - Mobile Responsive concept design ---------------------------------------- Are you Looking for a Creative & Custom Website Design & Development Services ? ---------------------------------------- Let's start a One-to-One project Reach Out to Us: https://99designs.com/profiles/3143151

Egoist Nature Resort

We are a nature resort that offers accommodation services in 8 beautiful contemporary bungalows, great meals served in a farm-to-table restaurant barn and wellbeing therapies. Our Design Approach :- -Creative & Custom web page design with 100% customer satisfaction! - out of the box design thinking and provided world class design - website design approach with modern design with unique concept! - Mobile Responsive concept design ---------------------------------------- Are you Looking for a Creative & Custom Website Design & Development Services ? ---------------------------------------- Let's start a One-to-One project Reach Out to Us: https://99designs.com/profiles/3143151

Website for Monaco/ Monte Carlo

The Website is about everything in Monaco and the goal was to show all events, locations, ... to possible visitors. I focused on UX here and thought about to make the content as easy accessable as possible.

Vacation resort

A simple, yet classy design for a cozy vacation house. The design contains: Home page; a description page of the villa; location and places around the villa which you can visit ; booking page with price.

Bold concepts for luxury holiday villas in Mallorca

Classic Travel Website Design

Website design for Classic Travel.

Tablet View - Monte-carlo.mc Homepage

Website for travel health insurance

SimplyGlobal is a marketplace for Indians living in the US and other countries. One of the main services is the travel health insurance comparison and purchase. This design contest is for this service only ------------------------------------------- Let's start a One-to-One project
Reach Out to Us:
https://99designs.com/profiles/3143151

Landing Page for Earth Nook, Discover & Experience Travel

Elegant website concept for Souther California's black car service

Van rental webdesign

Airport Transfers, Luxury Travel Chaffeur Driven

Travel Landing Page

I won this contest and it's a landing page of the website.

The Griffin Inn Traditional English Pub Web Design

Website design for Favignana

Home page for a Holiday House

Used modern layout elements and beachy colors so that the visitors get the holiday spirit as soon as they land on the page.

Design for Travel Company

The design was for a travel company with exotic destinations. The three key areas should be displayed and also some information about the company.

Travel websites not a good fit? Try something else:

How to create your travel website design.

If you want an amazing travel website that stands out from the competition, work with a professional designer. Find and hire a designer to make your vision come to life, or host a design contest and get ideas from designers around the world.

Start a contest

Designers from around the world pitch you ideas. You provide feedback, hone your favorites and choose a winner.

Start a project

Find the perfect designer to match your style and budget. Then collaborate one-on-one to create a custom website.

4.6 average from 2,355 web page design customer reviews

What makes a good travel website?

A great website shows the world who you are, makes people remember you, and helps potential customers understand if they found what they were looking for. Websites communicate all of that through color, shape and other design elements. Learn how to make your travel website tell your brand’s story.

Types of websites There are 8 different types of websites. Find out what they are, so you can decide which will meet your needs… Keep reading

How to create a website Creating a website can be complicated. This guide will walk you through the process of getting a website step-by-step… Keep reading

Web design colors Choosing the right website colors can highlight your business’ strengths and help you attract the right customers… Keep reading

• Inspiration
• Website Builders

In This Article

14 best travel website design examples, 13+ travel website examples [design ideas].

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Updated on: February 14, 2024

The number of people traveling around the world is rapidly increasing due to various reasons. With a higher search volume of travel-related inquiries, if you want people to fall in love with your site, you’ll need a great travel website design. Worry no more! We’ll be showing you some great travel related design examples in this post.

Typically**, you need a technologically advanced, simple, yet aesthetically appealing website to grab the attention of intending travelers and make them engage your web pages for a longer period**. Honestly, this may be somewhat challenging, especially with the era of fast-paced technological advancements the world is in, plus the saturation of the travel industry.

Nonetheless, drawing inspiration from already-existing travel website examples is a brilliant way of ensuring your site is also perfectly positioned to enjoy considerably fair traction of the available user traffic.

This article comprehensively reviews the best travel website design examples to draw inspiration when designing your own site. Without any further ado, let’s get straight into the list!

Below is a detailed compilation of the best travel website examples featuring excellent imagery, design, clean user experience, etc.

1. Tourists Paradise

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Tourists Paradise website is a travel museum. The website design uses a beautiful full-screen scrolling navigation to create a quite unique experience for its visitors.

As you scroll down with the page will snap to a different section, both vertically and horizontally. Images get displayed in full-height so if you are planning to use beautiful visusals, this design might be for you!

This website is using the fullPage.js component , which allows you to create the same full screen scrolling navigation. Available also for WordPress builders like Elementor and Gutenberg . (For the horizontal sliding, it’s using the Scroll Horizontally extension for fullPage.js ).

2. Bosco Alto

Second on the list is the Bosco Alto accomodations for travellers. Featuring a Fullscreen background image throughout the website, Bosco Alto includes a brilliant and attention-grabbing transitioning between each section of the website known as parallax effect .

If you like this effect, you might find useful our article on how to create a Parallax Effect just with only CSS . And if you prefer to avoid any coding, you can always make use of the Parallax extension of the fullPage.js library that we have just mentioned in the previous example.

3. Breckenridge

Breckenrdge is a very simple, modern, and exquisitely elegant travel website design example. It features a blend of bold typography, natural color tones and interactive background video that matches the website’s overall theme.

This can easily be done on your website with some CSS coding. Check this article on how to create a background video with CSS . You can even set a Youtube video as the background .

The brilliant use of white space and easy navigation for visitors also makes this website an excellent source of inspiration for travel agencies.

Y.CO’s travel website design is ideal for travel agencies who want to prioritize ease of navigation. The use of organized grid layouts helps users find whatever they need very quickly. The website layout also significantly contributes to its aesthetics, inviting visitors to dig even deeper into their website.

You’ll notice that on travel website designs the use of background videos is quite a common technique. An easy way to beautify any page and catch the visitors attention.

5. Pitch Luxury Tents

This website employs brilliant illustrations, which makes it stand out amongst several other travel website examples on the net. These illustrations seamlessly blend with the multiple solid color backgrounds and simple animation effects included in the website’s design. Pitch Luxury Tent’s travel website design is ideal if you have more textual content than media content.

Utah is another travel agency website that features a simple yet modern design . The website includes a blend of solid background photos and images, plus a brilliant transition into the use of whitespace for its textual content. Other elements that make the UVE travel website design example stand out are their brilliant pagination, ease of navigation, and amazing use of bold typography.

7. Knai Bang Chatt

Knai Bang Chatt is a luxuriously designed website, featuring elegant typography, impressive video, sophisticated imagery, and other brilliant UI components.

Other impressive features included in this travel website design example include the weather element at the bottom right of the welcome screen, testimonials sliders , brilliant use of white space, subtle scrolling animation effects and scroll-triggered text animations .

Fiji travel website design example includes a compilation of amusing photos that can easily capture the attention of visitors. More like a documentary, the welcome screen also features attention-grabbing photography followed by compelling, well-written content that ensures easy navigation throughout the website. It is a good example of an aesthetic travel agency website design.

9. Casa Angelina

This travel website example features a blend of white space, simple animation effects, and amusing photography. It’s a perfect way to tell a story with your website, taking your users through your world until they take action.

The “Book Now” button is prominent throughout the website, easily accessible to any user. Easy navigation, interactive videos, and a sticky sidebar menu are other UI elements that make this travel website design example stand out.

10. Nira Alpina

This travel website design example features an extraordinary mountainous view, including stunning photography, immersive video, and easy-to-understand textual content. Nira Alpina also includes compelling CTAs carefully arranged in prominent parts of the website.

11. Telluride

Telluride champions user-friendliness amongst the travel agency website design examples included on this list. The homepage includes a prominent gallery filled with large images to capture the attention of visitors as quickly as possible. This website design example is ideal if you want to be maximally detailed without risking boredom or bombarding your visitors excessively. Telluride’s travel agency website design portrays simplicity: a hamburger menu is used to avoid an over-crowded navigation menu.

12. Visit Baltimore

You will find an interactive video immediately when you land on this travel agency website, grabbing your attention and inviting you to continue browsing the site. Visit Baltimore also features an immersive layout, easy navigation, and subtle scroll animation effects that keep users more immersed.

13. On the Grid

On the Grid is also a travel blog. This travel website design example features an intriguing organized layout that ensures users’ ease of navigation. The website’s homepage also includes an alphabetical list of city guides, from Zurich to Aberdeen.

14. Wheeling

The last on our list of the best travel website design examples is the Wheeling website. Wheeling’s homepage features multiple top-quality images and multiple grid layouts to help visitors navigate easily. Although simple, Wheeling’s website is ultra-modern, including colorful and vibrant solid backgrounds and a blend of properly-managed whitespace.

Having explored our top 14 travel agency website designs, now is the best time to create one for your travel agency. Your prospective client expects luxury, great layout and ease of navigation, amazing user experience, top-quality images, etc., with your website. You should keep all of these in mind when designing yours.

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Emmanuel W. is a UK-based creative and research-driven content writer and editor with 8+ years of experience. He owns a Masters of Science (MSc) in Digital Marketing from Coventry University.

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30 Travel Agency Website Design to Fuel Wanderlust

• BY Bogdan Sandu
• 18 January 2024

Imagine this: you’re about to step into a world painted with the colors of far-off places, a digital doorway that opens up to avenues unexplored and destinations that whisper tales of adventure.

That’s the magic a well-crafted travel agency website should spin. Now, envision igniting that wanderlust through impeccable design and user-centric interfaces. That’s where we step in.

In this seamless blend of aesthetics and functionality, your screen becomes a canvas where every pixel resonates with the heartbeat of travel.

We’ll unfold the essentials of creating an experience that not only showcases destinations but also guides users effortlessly through their journey—from inspiration to itinerary.

By the curtain fall, you’ll be equipped with the blueprint to cast websites that are not just visually arresting but also rich in engaging content , intuitive navigation , and seamlessly integrated booking systems .

Your takeaway will be a cache of tried-and-true insights into travel agency website design examples that stand as beacons of innovation in the digital travel landscape.

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Travel Agency Websites: 22 Inspiring Examples (2024)

Every travel agency, new or experienced, faces the problem of generating leads and attracting customers constantly. The solution? A good travel agency website to drive online traffic to and show potential customers the services you offer.

But what if I don’t have the design skills or coding knowledge to create one?

Good news! You can create a mind-blowing travel website without having to spend a fortune on a web designer by using a website builder. Many travel agency website builders are available in the market. Wix and Squarespace are our standout picks.

This article covers the top travel agency websites built with the best website builders you can use for inspiration to create your own site.

1. Global Nomad

Made with Squarespace

Global Nomad is one of the best travel agency websites that offer services like booking flights, hotels, and car rentals. I love the simple landing page travel agency website design because of its clean layout and simple messaging.

The first thing you see when you visit the website is a high-quality nice sea trip image. This image choice is smart and reflective of the unique trip experience the travel company provides.

Global Nomad uses a bold, white, and stylish font to display what it does. I love how it uses small circular contact icons that direct visitors to the respective platforms.

2. Avenue H

Avenue H is a London-based travel site specializing in international trips and surprise vacations. You can’t miss the looping video of the ocean when you enter its landing page. I love how it centers its tagline and description and uses a single CTA button.

Clicking on the CTA button, “Explore Here,” will take you to its home page. Here, you will see many vivid and stunning images and videos of different travel destinations.

3. Pack Up + Go

Pack Up + Go is an international travel and vacation planning agency known for its surprise vacations. This web design is simple and organized. I love how it uses an attractive tagline that captures the attention of visitors looking to arrange trips.

The use of pastel aquamarine blue, white, and grande resin look colors create a heavenly website. Addressing their ideal client’s pain points clearly in the website copy and offering solutions is worth applying to your own website.

4. Champlain Tours

Made with Wix

Champlain Tours’ website makes for an interesting web design study. You can’t miss the background video that starts playing and shows you different exciting travel locations once you visit the site.

I love how this travel agency puts its contact phone number at the top-right side to make it visible to every eye. The entire website uses blue tones and a white background to create that sea-like imagery and professional look.

There is a large customer review section that acts as social proof that helps establish credibility and trust in the brand.

5. Earth + Ocean Travel Company

The Earth + Ocean Travel Company is a great website example for businesses in the travel and tourism industry. Using a high-quality picture of a perfect trip getaway is the norm for travel agencies.

I love how the website displays large images of beautiful tour locations from different countries to create a professional online presence. The minimalist web design style and short content encourage user engagement.

6. Custom Travel

Made with Weebly

Custom Travel is a travel business built on the travel agency website builder, Weebly. You can’t help but love how it uses a stunning background of a perfect beach trip location. Add the simple slogan in bold white fonts that makes your ideal audience long for such an experience.

The website’s use of blue, white, and ash colors points to a professional website. Customer Travel features a glowing testimonial section to build credibility and trust.

Visitors enjoy easy access to their contact details by clicking on the “Contact” menu or scrolling down to that section.

7. United Travel Visa

Made With Webflow

The United Travel Visa company has one of the best travel websites. I love how it uses local SEO (Search Engine Optimization) and mobile readiness to attract potential clients to its travel and visa services.

You can’t help but notice how it uses user-friendly design elements and cool slideshows that make you want to book your next trip. This website displays glowing testimonials from happy clients.

8. Big Adventure Travel Company

The Big Adventure Travel Company is a great example of a well-designed website for individuals and businesses in the travel industry.

I love how the website uses slideshows to display high-quality images that hint at the services it offers. Its bold white fonts and cool typography set it apart from other travel agency websites.

The Big Adventure Travel Company has a dedicated travel blog section that provides readers with every kind of travel information they require.

9. Milk + Honey Travels

Milk + Honey Travels is a travel agent website that helps any interested party plan their next travel destination. You can’t help but love the beautiful photography and crisp typography splashed around the website.

Navigating the content of the website is easy with its search function. I love the milky white and other warm colors that reflect luxury travel branding.

This website displays social proof by associating itself with top travel brands it partners with for hotel booking and other travel needs.

10. Poe Travel

Poe Travel has one of the best travel agency website designs you can emulate to create your own website. Visitors find the rich white and pink collage picture worth their attention. The different items in the background point to exciting tour experiences.

I love how the website is full of pictures of fabulous tours it has organized for clients. In case you are still in doubt, Poe Travel uses social proof to show you its stellar awards and accomplishments.

11. Classic Travel Connection

Classic Travel Connection is a full-service adventure travel brand that provides clients with the best tour experiences. The inclusion of a live chat feature helps visitors navigate through their services. There’s a free travel guide for new travelers and those that want to travel better.

I love how Classic Travel Connection uses slideshows to display the different wonderful tour locations. The use of expressive client testimonials helps potential clients picture the same experience when using this travel agency.

12. Roam Travel Company

Roam Travel Company is a boutique travel agency that focuses on providing personalized and exceptional services to clients. This travel agency website is full of high-quality travel and tour images that make visitors want to book a trip instantly.

I love how the website displays its preferred contact and social media options as small icons on the top left part of your screen. There is a search function you can use to find any information you need.

13. Huffman Travel

Huffman Travel has a beautiful homepage filled with many user-friendly designs. I love how the website starts with a plain clay creek color that draws your attention to the white text and clickable buttons.

The website changes from plain background color to an exciting rush of colors and high-quality travel images as you scroll to other sections.

There’s an interesting Travel Inspiration section that uses slideshows to show you a rich gallery of travel ideas. If you are still not convinced Huffman Travel is right for you, the footer contains images of top publications that recommend its exceptional services.

14. Explorateur Travel

Explorateur Travel is the best travel agency website for people looking to embark on a unique adventure. This travel website starts with a video loop that shows you a glimpse of the fun trips and adventures it offers.

I love how Explorateur Travel designed its happy travelers’ section. The idea of using different travel images as background for each traveler’s review is brilliant. Every image matches where the specific traveler writing the review visited.

Visitors can navigate through different happy travelers' reviews with the interactive twin arrow buttons.

15. Allure Travel

Allure Travel specializes in designing custom vacation and travel experiences that suit its clients’ preferences. This travel agency website is different from other examples cited. You will notice it has more text but in a simple and engaging style.

Watch out for the interactive picture box t hat changes when you click on the dotted links. High-quality pictures that show people enjoying their vacations that appeal to the eye are everywhere on the site.

I love how Allure Travel uses a detailed contact section to start working with interested people and collect leads they can nurture into customers.

16. Inward Travel

Inward Travel offers cold water vacation experiences and sweat-dripping exercises. The first thing that catches your attention on the site is the background video showing different cold water experiences.  

I love how the website uses high-quality pictures to show the services it offers. The use of white, silver chalice, and pine tree background colors give the website a professional look.

The founder story section tells the interesting story of Noå and shows his expertise in organizing cold water vacation experiences.

17. All Inclusive Vacations

All Inclusive Vacations is a great hotel booking and travel site you can use for inspiration to create yours. The choice of white and orange colors not just for the background but for every graphic design element including text and CTA is brilliant.

Visitors can easily navigate to find the top resorts and destinations covered by this travel agency. I love that each recommended travel destination comes with a good-quality image. 

The travel agency website has an interactive widget that allows you to select your travel destination, check-in and check-out dates, and the number of travelers.

18. Bouteco

Bouteco is a travel website agency that helps luxury travel lovers find hotels and locations dedicated to conversing and reducing their carbon footprint.

I love its use of high-quality eco-friendly travel destination images and clean layouts to communicate its brand values expertly.

This eco-traveler website takes complete control of how visitors perceive it. Glowing recommendations from top publications like Forbes serve as social proof that fosters trust and credibility.

19. Get Your Guide

Get Your Guide’s website uses a clean and stunning cover background image that grabs your attention on arrival. You don’t need search engines like Google and Bing to find your travel location. There’s an inbuilt search function that generates top travel attractions.

This website uses high-quality images taken at eye level that make you feel like you are present in that location.

Visitors can easily navigate through its four unforgettable travel experiences. These experiences become menus as you scroll down the website. I like how every travel location has clear details like name, picture, cost, time, and ratings.

20. VIP Traveler

Made with Unbounce

VIP Traveler is a leading online travel agency you can draw inspiration from to create your own website.

The first cool design element on the site that captures your attention is its background video showing you different travel locations. If you want to hear the sound while the video is playing, click on the black circle with the sound icon.

There’s a moving arrow element that when you click takes you to the next section. I love how VIP Traveler uses social proof by showing logos of top publications. 

21. Inspirato

Inspirato is a luxury travel agency website for personal, business, and group trips. You can’t miss out on the high-quality background picture of the sea. The website is full of great travel pictures that show luxury, fun, and exciting experiences.

I love Inspirato uses black CTA buttons to contrast the light colors for the website background. There are links to great resources at the footer like its travel blog section, magazine, store, and video gallery.

22. Embark Beyond

Embark Beyond’s website wears a simple design and plenty of white space background to draw attention to its pictures and text. I find the background video that displays different travel locations and people having fun is worth copying.

This website uses large high-quality travel images and bold black text to keep visitors hooked and willing to scroll down for more information. You can’t miss the contact section just before the footer that comes with a map.

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Jauntcraft is a distinguished travel website design company dedicated to shaping the future of travel experiences. Our mission revolves around creating cutting-edge tours and travel websites that prioritize user-friendliness, ensuring that we anticipate and meet the evolving needs of travelers. With a commitment to excellence, we take pride in crafting tomorrow’s journeys today .

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Find out more about our travel products for tours and travel agency.

You can use a user-friendly content management system (CMS) that allows easy uploading of images, descriptions, and pricing. Consider integrating a visually appealing and responsive design to highlight your travel packages.

Use secure socket layer (SSL) certificates to encrypt data during transactions. Employ secure payment gateways, and regularly update and patch your website’s software to protect against potential vulnerabilities.

Implement SEO best practices such as using relevant keywords, creating unique and compelling meta tags, having a mobile-friendly design, and regularly updating content. Consider creating a blog with travel-related articles to improve organic search visibility.

Explore booking platforms that offer seamless integration with your website. Ensure the chosen system is user-friendly, supports various payment methods, and provides easy management of bookings and reservations.

Set up a responsive customer support system, including live chat, contact forms, and an FAQ section. Provide clear contact information and consider integrating chatbots to handle common queries efficiently.

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The 10 Best Travel Agency Website Designs

After doing tourism website development with many travel agencies, tour providers, and travel websites over the years, we’ve learnt a fair bit about these kinds of websites. One thing has become extremely clear to us: travel agency website designs are possibly the most important part of driving conversions.

Let’s not get it twisted – content is king, and the content / tours / travel options provided are almost always the most important factor on the site. But if you take two sites with the same level of content quality, it’s no doubt that it’ll be the travel websites’ designs that become the deciding factor for the customer, and the usability of the website that drives conversions and directs traffic.

Whether you’re marketing villas in Tuscany, hiking trips in Peru, or the opportunity to go kayak fishing in Alaska, your website’s visual appeal is paramount.

We’ve used our experience with these kinds of websites to write this guide on the best tour and travel website designs. Finding the best practices and design trends that will help you turn visits into conversions, and possibly even repeat customers.

Let’s take a closer look.

Why Tour and Travel Websites Need Amazing Designs

In the travel and tourism industry, visual media has always been one of the best ways to do marketing. The pure fact that you can see the destinations, compare them as if you’re there, and explore them without even visiting is one of the main reasons that postcards, flyers, and brochures are such a common sight in this field.

Combine this with the fact that in 2018, over 80% of travel and your bookings were made digitally , and the general rule that a visual experience is a make-or-break in the digital sphere. It becomes pretty clear that design and visual communications are some of the most important factors in travel.

In addition, there are so many variations on this rule that you could apply to different niches. For example, if you’re selling packages aimed at younger travelers on your travel agency website, you’ll most probably want to gear the imagery and design towards the idea of an influencer-style trip.

If your demographic happens to be pensioners or retirees, then you can communicate the idea of comfort and ease, quickly and without saying a word, using the website design.

Now, this might seem like a lot to get your head around. But by analysing what works and what doesn’t on other sites, you can start to get some ideas and direction (like we did on our guide to the best hotel website designs ). In this guide, that’s what we’re about to do.

Travel Agency Websites: The 10 Best Designs

Let’s take a look at our ten favorite travel agency website designs, each with something of their own that makes them functional, well-designed, and a pleasure to use. Naturally, each of these is a public website. So if you know a little about web design, you can use your browser developer tools to take a closer look at the back-end of these designs.

One note: In the modern-day and age, most websites have some form of interactivity, animation, or movement incorporated into the design. These websites are no different, and while we tried to get the best possible images of the features we loved, we’d recommend giving some of them a visit if to try out some of the features for yourself.

Now, let’s start analyzing.

1. Visit Humboldt

Winning Feature: Gamified one-page design.

Humboldt County is a wooded area in northern California known for being somewhat of the “Hippy County” of the state (which says a lot). It’s known for its redwood forests and remote atmosphere, and their county tourism website does everything to convey and confirm that.

The website is a truly incredible feat of web design, appearing like something out of a story-based video game. In essence, you begin your journey clicking “follow the magic” and are immediately met with four options: Adventurous, relaxing, family, romantic. All against a backdrop of the gorgeous Humboldt scenes (with an Alice in Wonderland wandering around a few of them).

As you follow the path along your click-based adventure, you’re asked to pin locations you’d like to visit on your trip, as each of them appears on screen in beautiful HD video. Following this, you’re asked how you’ll arrive, and are then presented with an interactive itinerary, complete with beautiful animations and illustrations.

This design is such a successful attempt for many reasons. One of these is that the gamified design means it’s really hard not to go through the whole guided process of creating an itinerary. This means that customers will spend longer on the site, or perhaps even run it through a few times.

This is not only great for SEO and user experience but when you combine it with stunning images, you’re leaving the user with a solid memory of what they’ve seen. As well as a great impression that won’t soon go away.

2. Context Travel

Winning Feature: An example of great communicative design.

There’s little worse than that feeling that what you’re being offered isn’t really for you. This is often the case in travel. Take, for example, a hypothetical location you’re looking for a tour of. It’s a great possibility that you might want to get a little deeper into the history, stories, and culture of the location, but all tours on offer are simple walk-and-look tours.

Context Travel eliminates this issue almost entirely. Their tour style – “guided by experts”, as their website states – is the idea of doing in-depth tours for historical or academic tourists. And their website clearly states this, without saying it in such an outright manner.

The clean, sleek web design (especially in terms of space, typography, and color usage) is almost like something you might find on an investment website. Giving a nod to the kind of customer they’re seeking to serve.

In addition, the kinds of photos they have on their website demonstrate certain feelings, or actions: engagement, immersion, study. They are very clearly not the kind of tour group for an influencer or ‘Instagram-traveller’. And they manage to capture just the right audience by speaking to them with a design sensibility that they can understand.

Their apparent formula is a great one – they focused on a niche customer and attempted to engage with that customer. Instead of attempting to turn other non-customers towards this niche. This is somewhat of a divide-and-conquer marketing technique, but it really seems to work for them.

3. Thrillophilia

Winning Feature: Everything is a CTA and you didn’t even realize it.

Thrillophilia is an adventure / extreme tours and activities website, offering a little more to the hardcore, adventurous traveler. They have a beautifully designed website, parts of it similar to an AirBnB design, and great bookings landing page when you first visit their site.

Here, you can search for tours, activities, rentals, etc. They also make use of this landing space to show some stats such as the countries they have on their books, the number of satisfied customers, and the 12000+ tours they provide. These, while they may seem like an obvious touch, can really make for a good, long-lasting impression in the mind of a visitor to the site.

However, there’s something about Thrillophilia’s website that we couldn’t quite put our finger on, that makes interacting with it feel ‘guided’ or ‘directed’ in a manner of speaking. The best way we can put this in words is to say that nearly everything on the website is a CTA, of some sort.

A CTA (or call-to-action) refers to a web or design element (usually a button, or a link) that prompts you to do something, to continue using the website or app. On this website, almost everything works as such – both thanks to color usage (in the buttons, stars, and best-seller tags), and great category buttons.

Their category buttons are specifically a winner. They’re small, rounded images which almost prompt you to “click to enlarge” to see more of the activity or city you’re eyeing.

The user is aware that this will move them to another page, and not simply enlarge the photo. But the association makes interaction easy and natural and encourages you to click, click, click on to explore more of the activities they have on offer.

Sure, you could say the same for a lot of travel and tour websites – the photos often make you want to click on them. However, there’s something extremely natural and guided about Thrillophilia that, whether intentional or not, makes the website a memorable breeze to use and navigate.

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Winning Feature: Everything you need, all in one place.

Agoda has the least-cluttered, shortest-length homepage of all the websites on this list – yet somehow they’re one of the most successful. Established brands don’t usually need to try as hard to retain, or attract new customers. But there are a number of things Agoda is doing well, to ensure they’re one of the top premium travel agent websites around the world.

Let’s take a look at some of the small things they’re doing to keep their website as user-friendly as possible.

Firstly, everything you need from them is immediately accessible and visible, above the fold (meaning: on the part of the page you can see) as you arrive on their homepage.

This includes:

• their booking widget,
• an option to change your location or currency,
• a link to adding your own listing on their service,
• and shortcuts to hotels, flights, airport transfers, and deals/specials.

That’s quite a list – and you probably can’t think of anything that’s missing here.

One of the reasons this works so well is because they’ve got an appropriate usage of space. By including everything necessary with small text links on the landing page, they have managed to save a good amount of space and clutter. Allowing for a large, clean, and easy-to-use design.

Bonus points for their “change background” button which allows for some easy, fun customization when you’re not even logged in. This is another great example of gamification, although some might consider this iteration a little distracting.

5. Holiday Pirates

Winning Feature: Friendly, funny, and comforting copy.

One of the scariest parts of booking tours and activities can be the idea of trusting someone with your money, to secure a product, and deliver what they claim they can offer. Now, one of the best ways to combat this is to have a well-designed website, which speaks to trust and accountability. We can easily say that all the sites on this list meet that requirement.

However, Holiday Pirates have gone the extra step, and presented some truly well-planned copy on their website, making browsing the site a laugh, and allowing things to catch your interest that otherwise might not.

While their website is pretty standard overall, their copy is really a significant step above the rest, and you can easily see why.

“Marra-yes please!” is the name of their tour of Marrakech.

“Crackin’ Krakow” is one of their Polish tours.

The overall tone of the copy on the website is fun, humorous and playful – yet they still have all the important information ready and clear. This is so effective because it helps a visitor let their guard down a little, and trust the site a little more. And they maintain just the right appropriate level of seriousness (where it’s important) so that the entire site doesn’t just come across as a joke.

It’s the ability to tread this line that makes HolidayPirates appear trustworthy, friendly, and on-your-level. This just goes to show how important it is to never take yourself too seriously, and also to take risks and try and do something different. If you tried to convince some travel websites to make their near entire brand identity a humorous one, most would think you’re crazy. But maybe, just maybe, they might be wrong.

Winning Feature: Mobile-first design at its best.

It may seem a little unfair to include AirBnB on this list – after all, they’re probably the most popular, and well-established digital travel company. Furthermore, their Experiences section is really taking off. Meaning they’re really succeeding in pivoting towards experience, and tour-based activities.

Being one of the biggest companies in the niche, of course, means that they have a large budget – and no expense has been spared when it comes to their website and app.

One of the coolest parts of their website is how responsive it is. This refers to elements inside the web page re-organizing themselves as you view the page on devices with screens of a different size. The site has one of the most seamless transitions we’ve ever seen, from full-screen view all the way down to the mobile level.

Now, this is important for two reasons.

Firstly, you ideally want both your app and your website to work in the same way. Take, for example, a user who has only viewed AirBnB through their app, and has to visit the website for the first time. This transition should be as natural as possible, and the user should immediately understand how all the elements they’re familiar with work in a different context.

Secondly, as per the report, we quoted earlier in this article, over a quarter of travel-related searches occurred on mobile in the last quarter of 2018. Mobile is slowly dominating the market. And, as such, AirBnB’s mobile-first approach allows them to create for what is popular, and build upon that by optimizing a full-size version for desktop users.

7. Rome2Rio

Winning Feature: Amazing transport planning widget.

Let’s face it – Rome2Rio is not the most attractive of travel websites. It’s got quite a standard look, and while the design is tasteful, it might not be overly impressive. But, what they’ve done to set themselves apart is to create one of the niftiest and innovative travel tools you could find on the internet.

Their transport search widget allows you to search for transport across the world, across all different transportation types (boats, planes, taxis, trains, etc.), from door to door. This means you simply enter your home address or departure airport, and the exact location of the first item on your agenda at your next destination. It’ll show you the cheapest options for every single leg of travel along the way.

In an interesting way, they have positioned themselves to possibly become a very important part of the digital travel agency world. You might book your activities and tours with another one of the websites mentioned in this list. But Rome2Rio can still offer the added convenience of organizing all your transport beforehand.

This is, once again, sort of a divide-and-conquer approach, allowing them to focus on a niche where there is less competition. The closest tool we’ve seen, to something like this, would be Google’s very own travel features, and even then it’s not quite as handy as this one.

Winning Feature: Photos and designs communicate their values expertly.

It seems, these days, that web design and UX (user experience), are extremely dependent on trends. And one of the biggest of those trends, in recent years, has been the rise of eco-friendly travel and tourism initiatives.

BoutEco calls themselves “stylish and sustainable”, and offer a service to help eco-travelers find hotels and accommodation that align with their own morals. They also help eco-conscious hotels improve their sustainability, and allow newer ones to transition into a sustainable model with their help.

Now, nothing about their site screams eco-friendly on face value – it’s just a lot of beautiful accommodation shots in nature. However, there are small hints or ‘gives’ that allude to sustainability.

For example, all their photos are strictly taken at a wider angle, showing as much as possible – or more directly, not hiding anything. In addition, the layout of the website feels extremely ‘clean’ and directed – both values that are extremely important when it comes to sustainability.

This is possibly the most subtle example of good design on this list, but it’s so well executed that it definitely deserves some recognition. Not every attempt at connecting with a user, or improving their experience, needs to be blatant or obvious. Sometimes subtlety is key, and in cases like this, we can easily see why.

9. Get Your Guide

Winning Feature: The most stunning images in the game.

We all know Get Your Guide and their stunning cover images that pop up to meet you upon arrival on their site. One of the most interesting things about GYG’s fantastic image use is that it doesn’t need to be explained, broken down, or studied. You can immediately see that it works, and see how.

So, you might ask, what can I learn from their site if I already know how important good images are? Well, it’s more of a reference point than anything else.

Any photographer preparing images for a tour or travel site would be well advised to take a look at Get Your Guide’s website and images as a reference point. Studying the way their photos are broken down, what kind of colors, landscapes, visuals, etc. they focus on will almost definitely lead to a more impressive and successful set of pictures.

Secondly, if there are subjects in the photo, they’re more than often facing away from the camera. This helps keep that immersion of placing yourself in the shoes of that traveler or imagining yourself standing at the given viewpoint.

This is an example of really breaking down and dissecting the user experience. Taking a known principle such as “ Great photos sell tours ”, and going one step further, asking what it is that makes great photos great, and what about a great photo can really sell an activity.

10. With Locals

Winning Feature: Well-planned categories, and info – with personalization.

WithLocals, similar to Context Travel, is a niche tour and activity agency. Allowing those seeking genuine experiences to partner up with locals all around the world. These locals then guide them on customizable tours, through classes, activities, and more.

Now, this is a fantastic idea – and in our opinion long overdue. However, this could get messy – after all, you’re dealing with thousands of locations, dozens of dialects, and languages. And the idea of customizable tours alone can be a tricky road to venture down, for the tour providers. Luckily, WithLocals encountered none of these issues.

Their website is a great example of one of the most important principles of SEO, which has a large amount of crossover into design and UX: Categories.

Firstly, WithLocals has their simple categories – these are the ones you might imagine someone might search on Google, such as “day trips”, “night tours”, “family-friendly”, etc.

Next up, they’ve broken down their popular section into two: one for locations, and another for experiences or activities. This means that, at a glance, you can get an idea of some of the more places to visit, as well as which kinds of tours, are the most popular across the board.

Spoiler: it’s food-related… No surprises there, and it fits in with their authentic and local theme.

Past this, they have a blog-feed style panel of buttons to various categories, which they have seemingly identified based on what their users are looking for. For example, their categories like “Top 5 Cities for Foodies”, and “Top 5 Cities to visit with Kids” – all serve a great user experience. Allowing you to find what you’re looking for all within one click of the home page, while still offering something for everyone.

This is less divide-and-conquer and more of a strategic shotgun approach. First, spray and pray and see what hits, and secondly, focus only on the spots where hits happened – metaphorically speaking of course.

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What do the best Travel Agency Websites have in common?

Well, that got pretty deep, pretty fast. Let’s do a little refresher, and just touch on the most important points – the things all these websites have in common, and the ideas that are being followed across the board.

Mobile-first Design Principles

As we mentioned, mobile is taking over. This means that it’s important to choose either a mobile-first or desktop-first design. The former is definitely more popular, just look to Twitter’s current desktop website as an example.

Building upon this, you want to make sure that learning how to interact with your website is seamless regardless of the device. To use another common example, YouTube has a fantastic mobile version, where pretty much every single desktop function has been transported over in one way or another.

While there’s a good few thousand pixels difference between your desktop and mobile version, they should essentially be windows to the same exact thing, and feel like it too.

Large, Stunning Images

We won’t repeat ourselves again here – to keep things simple, use lots of large, stunning images. Remember, however, that images are some of the elements that can take the longest to load on a webpage. And as such, you should make sure your images are appropriately compressed and ready to be served as fast as possible – on a CDN if possible.

Also, while we’re on the topic, free commercial use images might be handy and readily available. But having your own individualized images will always help set you apart from the rest, and are such a worthwhile investment.

Integrated Widgets for Bookings and Reservations

A custom widget can be a great expense, and it can be difficult to create from scratch – but it’s one of the best ways to truly separate yourself from the competition. If you can craft your own truly individual functionality that no one else can compete with, you’re well set up to dominate a niche.

That being said, it’s not imperative, and if you can achieve a similar ease-in-use of your website using simple, effective categorization, CTA’s, and tooltips, then by all means you’re on the right track.

A Top Class User Experience

UX is the name of the game, and it’s here to stay. You should always be asking yourself what the user wants, and careful of how you impose your own goals and aims for a website. At the end of the day, the users define how a website will be received and used.

This isn’t to say that the user is in complete control. But at the end of the day, an app or service that’s trying to satisfy some gap in user intent will always be more successful than one that’s attempting to “tell” a user that they need the service being offered.

In Conclusion

You’ve got some pointers and some quite in-depth breakdowns. The best way to stay in the loop with these kinds of principles moving forward? Analyze, analyze, analyze.

One of the best efforts you can make when trying to improve your website, product, or service is to analyze your competitors. See what they’re doing better / worse than you are, and start strategizing.

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Beautiful Travel Agency Websites

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Creating a travel website is simple.

In fact, our collection of customizable templates features a number of designs aimed specifically at those looking to create a professional travel agency website. Simple to set up and maintain, each template includes eye catching stock images to get you started – alongside comprehensive customization options that allows you to edit your color scheme and website structure.

Additionally, IONOS allows you to implement powerful web apps that enhance the functionality and usability of your website — helping you to create a travel agency website that is professional and reflects your business well.

Since nothing ignites the desire to travel like gorgeous pictures of places that take your breath away, the travel agency website builder from IONOS includes exceptional photo insertion and photo editing software that allows you to create a travel website capable of drawing people in.

Aside from a wide range of images and graphics that are at your disposal in the IONOS image library, many of which are specifically geared towards travel, the website builder makes it incredibly easy to add your own images into your travel agency website design as well.

What is more, you don't even have to edit them beforehand; merely upload your desired photos to the website builder and launch the online photo editor. This will not only save you time, but will also make sure that every image you post to your travel agency website is as perfect as can be.

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FAQ – FREQUENTLY ASKED QUESTIONS

What features should I include when creating a travel website?

When you create a travel website, one of the most important features for you to include is pictures and video content of all of the existing destinations and travel accommodation that your business offers. Aside from the high-resolution digital content, you should include anything that you think will be useful to your visitors: pricing lists, informative travel and destination descriptions, and of course your contact information.

This may simply be the addition of your phone number and IONOS email address , or the use of contact forms within a dedicated page of your travel agency website. Finally, customer reviews are a great way to build trust in your abilities as a travel agent and including them in your travel agency website helps to give visitors a positive perspective of your agency's service.

How do I create a professional web presence beyond my travel agency website?

Part of creating a professional web presence is portraying a professional image. This goes beyond your website to include things like a unique domain name and email address specific to your website/company name, as well as applicable social media accounts to promote your business online.

With IONOS, you can tailor your web presence from start to finish through an extensive offering of professional web solutions. This ensures that your business presents a professional image to potential guests through all of your communications, from your travel agency website design to email correspondence.

What other tools are available when using the travel agent website builder?

Because at IONOS we know that creating a beautiful and professional travel agency website is only your first step towards business success, when you create your travel agency website with the IONOS website builder, we also equip you with many essential online marketing tools to help you effectively promote your business online.

These include tools for:

• Search engine advertising
• Search engine optimization
• List Local service to promote your business in online directories

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