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Travel Marketing Agency

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TRAVEL MARKETING AGENCY

Excellence in travel marketing online.

Dramatic results for Activity, Tour, and Rental Experience Providers seeking more bookings, more reviews, and more profit.

Your Digital Marketing Tour Guide Team

We provide a service that is customized and tailored to your business and market, making sure you get the best (Return On Investment) ROI possible.

Serving the Experience Provider Industry

This is the industry we’ve mastered, and we are confident that we can make your Experience-Providor business thrive too!

Results Driven Travel Marketing Agency

Reach performance goals beyond what you can imagine by combining Rockon’s services like tons of other companies have, to reach their goals. See the results from a sampling of our partner list.

Travel Marketing Agency Services: Shaping Searches to Showcase Your Story

Activity, Tour, and Rental operators around America trust Rockon to help them Grow their direct bookings, with Powerful Booking & Marketing Software 

Tourism Digital Marketing

We provide a full array of digital marketing for Activity, Tour, and Rental Operators so you can single-source your provider.

Learn More about Tourism Digital Marketing

Travel Website Design

These days, having a website isn’t enough to compel users to find your business, and most activity seekers now search online for experiences before booking. In fact, the online travel market size worldwide reached the $433.2 billion mark in 2021, and it’s expected to reach $690.71 billion by 2026 .

Our team expertly incorporates an SEO strategy to your website, and uses advanced tactics to get it to rank higher, faster. We author, edit, and optimize content that attracts and resonates with the right audience, and most of all, performs in the search results.

Learn more about our Travel Website Design Services

Travel SEO Services

Organic Search Engine strategy is a combination of research, data collection, and experience that can only be organized by those who do it on a day by day basis. This is the only way to make the most informed decisions about how to create a strategy that performs.

Our team performs deep dives into data for actionable insights across organic channels to help make more informed decisions to compete in the market you’ll serve.

Learn more about our Travel SEO Services

Our travel writers are amongst the best in the industry, and know just how to connect to your audience in fun, creative, and engaging ways to compel people to try your services. We develop imagery, copy, videos, and messaging to fit your brand identity, and the align with the strategy of the company.

Even then, there is a lot of science, planning, strategy, and execution with every article we create so it has the absolute best chance to go up against the best ranking articles online. This takes skill, time, and energy, especially on a consistent basis.

Learn More about or Content Writing Services

We design branded experiences so that your company name and logo are prominently displayed throughout the entire booking process. Brand consistency builds brand recognition and trust , and these factors are built in.

Online Reservation Software

World class booking software fully featured and designed specifically for the experience-provider business model. Includes everything from Automates SMS and email receipts, to a visual Operator booking calendar, and more. 

Learn more about our Online Reservation Software

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Get Customers, even when they don’t know your Company’s name

Rockon funnels relevant traffic directly to the experiences you offer, and provides them with your companies reviews, description, pricing, and availability.

No website? No problem.

Let our experienced website designers build you a custom website that turns lookers into bookers. 

Seamlessly Integrated Booking Software

Never miss a sale again. Rockons system reports live inventory to the customers 24/7 so you can fill each and every spot.

Your Customers Feel Like Royalty

Beautifully designed web presence, fast, responsive interactions,  convenience, and automated communication along the entire way let’s your customers feel at ease when booking with your company.

Helping you to be viewed as an industry leader in your market, and building trust with your community through non-stop 5-star reviews.

Travel Marketing Agency Thought Leadership for Growth

Join the thousands of businesses who operate everyday using the convenience of Rockon. Don’t see a feature you are interested in? Let us know, and we will build it!

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Your travel marketing agency for any stage of business.

Join the thousands of businesses who operate everyday using the convenience of Rockon. 

• Digital Mastery in SEO and Social Media
• Startup and Established Brands can Thrive
• Wide Range of Tailored Travel Services
• Captivating Visuals Engage Visitors
• Specialized in Travel and Tourism
• Client Testimonials Showcase Real-World Success
• Local Market Expertise

Frequently Asked Questions

We understand that most experience-provider businesses are unique, and expect a unique solution. Checkout our FAQ’s to see if we were able to capture your question here, other wise, setup a free demo where you can openly ask any questions and have them answered on the call.

Rockon is a Travel Marketing Agency that specializes in Tour, Activity, and Rental Companies.

In doing so, Rockon helps the tour, activity, and rental companies grow, by providing Digital Marketing,  Activity Booking Software  and  Tour Operator Software  that contains the  tools, systems, and processes that help manage bookings, accounting, communications, and record keeping.

Absolutely, Rockon works perfectly with your website to provide your guests with an incredible booking experience.

The best part is that you won’t need to hire a dedicated IT specialist to get Rockon onto your website. We offer complete setup and integration as part of your on-boarding. 

We specialize in a comprehensive suite of digital marketing services tailored for the travel industry. Our expertise spans Search Engine Optimization (SEO) to ensure your brand ranks prominently in search results, Social Media Management to engage and grow your audience, and Content Creation to tell compelling stories that resonate with travelers. Additionally, we offer Email Marketing campaigns that convert, Pay-Per-Click (PPC) advertising for immediate visibility, and Data Analytics to continuously refine our strategies. Our goal is to provide a one-stop solution for all your digital marketing needs, making your journey to success as seamless as possible.

Our uniqueness lies in our deep understanding of the travel industry’s nuances and challenges. Unlike generic marketing agencies, we tailor our strategies to resonate with travelers at different stages of their journey, from dreaming to booking. We also emphasize sustainable and authentic marketing, ensuring that your brand not only stands out but also stands for something meaningful. Our team is equipped with specialized tools and insights exclusive to travel marketing, allowing us to deliver solutions that are both innovative and effective. In short, we’re not just another marketing agency; we’re your specialized travel marketing partner.

Visual storytelling is at the heart of effective travel marketing, and we excel at it. We use a mix of high-quality images, videos, and interactive elements to capture the essence of destinations and experiences. Our visual content is not just eye-catching but also strategically designed to guide the visitor through a journey—from initial interest to the final booking. We also employ user experience (UX) best practices to ensure that the visual elements load quickly and display beautifully across all devices. In essence, we create visual narratives that not only attract but also engage and convert.

That’s what we like to hear! Because we build powerful websites just for your business. Included as part of your onboarding. We prefer it this way so that we can be sure to build in the most optimizations possible so that you can drive more sales.

We will use your branding and theme, and we will pause at certain checkpoints to be sure you like the direction of our designers. Once complete, we hand the keys over to you so you have full access to the website at all times.

Marketing a travel agency successfully involves a multi-faceted approach tailored to the unique needs of the travel industry. First, we focus on building a strong online presence through Search Engine Optimization (SEO) to ensure you’re easily discoverable by potential travelers. Social Media Marketing is another key component, where we create engaging content that resonates with your target audience, encouraging them to share and interact.

We also specialize in Content Marketing, crafting compelling stories and travel guides that not only inform but also inspire action. Email Marketing campaigns are designed to nurture leads and keep your brand top-of-mind, especially during peak travel seasons.

Pay-Per-Click (PPC) advertising is another tool in our arsenal, aimed at driving immediate traffic and bookings. We also employ Data Analytics to continuously monitor and refine our strategies, ensuring you get the best return on investment.

Lastly, we believe in the power of partnerships and collaborations with other travel brands or influencers to expand your reach. In essence, we offer a holistic approach to travel marketing that covers all bases, ensuring your agency not only attracts but also retains a loyal customer base.

Join thousands of growing businesses that trust Rockon as their Online Reservation Software.

Want to learn more about what Rockon can do for your business? 

Browse More Features

Built from the ground up, by Operators like you and features that matter.

Website design services that is Optimized for SEO & User Experience

• Custom Branded Design
• Booking Buttons on Website
• Engage Customers Real Time
• 24/7 Live Inventory Reporting
• SEO Optimized
• Digital Waivers

Done-for-you Marketing that Drives Actual Sales

• Marketplace Listings
• Concierge Referrals
• Cart Abandonment
• Coupons/Gift Cards
• Accept Online Payments
• Automated Reviews
• Affiliate Marketing

Impress Customers with a Smooth Booking flow for all Devices

• Booking Communications
• Different Pricing for Types
• Upsells/ Cross sells
• Custom Forms/ Fields
• QR Code Check Ins
• Stripe Integration

Operator Dashboard Built for Power & Simplicity for Everyone

• Ease of Use
• Live Support for Operators
• Manual Orders
• Manage Customers (CRM)
• Affiliate Functionality
• Manager/Staff Accounts
• Financial Reports
• Dynamic Pricing
• Two-Day Payouts

Everything your business needs to thrive

No contracts, no fees, all performance.

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• Programmatic Advertising
• Deterministic Targeting
• OTT Attribution
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Digital Audio

• Digital-Out-of-Home
• Local Sites
• Paid Social
• Paid Search
• Magazine Advertising
• Cover Wraps
• Industry Focus
• Insight Lab

Digital Advertising without Third-Party Cookies

Travel Marketing 101: Everything You Need to Know

People are ready to travel. Where, when, and how varies as much as the individual. Passion, timing, and budgets lead the way. A smart media strategy, combined with evocative storytelling, will transport consumers to your destination.

• What is Travel Marketing?
• Top Travel Industry Trends

Essential Travel and Tourism Marketing Strategies

• — Video Marketing
• — Virtual Reality Experiences
• — Augmented Reality
• — Increase Search Visibility
• — Content Marketing & Native Ads
• — Digital Audio
• — Personalized Messaging
• Big Data in the Travel Industry

Get Started with Travel Marketing Today

What is travel marketing and why is it i mportant.

• The Travel & Tourism market is projected to reach $54 billion in 2023.
• Revenue is expected to show an annual growth rate from 2027 of 4.41%, resulting in a projected market value of over one billion by 2027. 74% of this will be generated by online sales. 

It's clear why travel marketing is important. Having a data-driven travel marketing strategy makes all the difference in overall business performance. It promotes travel services to new markets, strengthens awareness of one's brand, and increases the rates of both conversions and sales.

Just as travelers— for business or pleasure—have priorities and purpose in mind, so too should travel and tourism brands. What distinguishes your hotel from the others? What’s unique about your location? Who are your primary targets and how are you going to make their experience exemplary to earn their affinity? It all starts with defining your audience personas, crafting your brand, and knowing your KPIs.

Top Travel Industry Trends (2022–2025)

Again, how and where we travel varies, just as much as the destinations themselves. Below are just a few ways people are traveling. Understanding who is traveling where—and why—will inform strategies and personalization.

• Travelers Go it Alone : 25% of all American millennials plan to travel by themselves each year.
• Travelers Crave Local Experiences : The “experience economy” is huge in the travel industry. Consumers crave authentic experiences that distance them from mainstream tourism.
• Going Virtual : For consumers who want to sample and learn about different places without leaving their homes, there’s the alternative of booking a private tour and activity with locals around the world virtually, and viewing in the metaverse.
• Bucket List Travel: Always wanted to see an Emperor Penguin? There’s a cruise for that. Interested in seeing the beaches of Normandy? There’s a personal tour guide for that. Chances are the journey for these experiences starts with a recommendation from a friend and a good old-fashioned Google search to get the lay of the land.
• Business and Leisure Travel : Working remotely can mean Italy as much as Hoboken. The concept of being location-independent— traveling and working remotely— has become a new mainstay post-pandemic. In turn, digital nomads are searching for locations and deals on where to work and play.
• Sustainable Travel : Most U.S. travelers believe there aren’t enough options when it comes to sustainable travel. Nearly 70% of travelers say they are more likely to book accommodations if they know the property is planet-friendly .

Travel Industry Trends Resources: Generational Marketing 2023 Marketing Trends and Predictions

One of the best travel marketing tips to keep in mind is that most customers are not really paying for products or services in their minds. They are paying for experiences . As with nearly all businesses, technology presents the travel industry with seemingly endless opportunities to connect with customers. Below are just a few way brands are getting noticed:

Video Marketing

In the travel industry, videos have long been an indispensable marketing tool. They show off destinations and hospitality businesses in their full glory. Travel marketers that lean into video creation—and that doesn’t have to equal big budget productions—will forge connections with target audiences. Digital video is an amazing way for brands to educate, elicit emotion, and tell compelling stories.

Virtual Reality Experiences—The Metaverse and You:

It’s the ultimate test vacation. The metaverse can transport you just about anywhere and no passport is required. Like what you see? Post an offer and start planning. While still in the early stages, the tourism industry is already making the jump in the virtual reality (VR) world . Over the past few years, museums have introduced more creative ways to interact with exhibits and some have even taken consumers on pub crawls. Thomas Cook , a pioneer in the travel and tourism industry for more than 170 years, is using 360 VR films so travelers can test the waters of Sharm-el-Sheikh in Egypt and more. And if you’re trying to reach Gen Z, they’re here and they’re ready to go places.

Augmented Reality Enhances Real-World Settings

AR, or augmented reality, differs slightly from virtual reality. AR uses apps and overlays to create an experience and show additions to a particular setting. Travel companies can use this to advantage by using AR to transport and showcase their offerings.

Increase Search Visibility and See Bookings Soar

It’s easy to take the importance of a focused SEO strategy for granted with so many other options vying for your attention, but that would be a mistake­. Not having a mindful search strategy as a key tenet in your media strategy would be like not seeing the Eiffel Tower when in Paris. A well-rounded SEO strategy facilitates direct bookings, drives site engagement, and increases overall cost-effectiveness.

Do it right, and you’ll see your Google rankings increase. Getting your brand name on the first page of results is the holy grail to success when 94% of search starts with a search engine and more than 25% click the first result that comes up.

While you may already spend on SEO, it's a good idea to have an SEO check-in from time to time to make sure you’re targeting the right folks and doing so the way they want you to.

Content Marketing and Native Advertising

Few things combine time and place to greater effect than native advertising. It’s the ultimate storytelling device, empowering marketers to say exactly what they want to say and where. A good magazine ad or digital native advertising piece will take the shape of an article—for example, by showcasing a vineyard in Napa on the cover of Travel + Leisure or a video highlighting the beaches of Mexico within a surfing site. The creative will transport viewers, and hopefully a nicely placed call-to-action leads to a website that will give audiences more of the information they seek.

A few native advertising tips:

• Create content that encourages the reader to act
• Know how you’re going to measure results: what is it that you want user to do after they read your article or play your video?
• Try to be original. If you are one of several players trying to host destination weddings, why should they pick you? Are you offering a special incentive code?
• Be authentic. Be real. Native content is storytelling, not overt advertising. It isn't directly selling, per se, but rather sparking ideas.
• Find a fit: Be mindful of where you’re running your creative and complement the space. It’s a curated audience you’re being seen in, so make the most of it.

For many, the first step to a journey is “hey Siri,” "ok Google," or “Alexa,” so it’s little surprise that increasingly travelers (and potential travelers) are turning to devices to book hotels or flights, and learn more about excursions and dining experiences. Markers can optimize content to capitalize on voice searches.

Personalized Messaging Enhances Customer Experience

The goal of effective advertising is to personalize messaging so it's as relevant and beneficial to the recipient as possible. If a travel brand is targeting a young family, it makes sense to highlight the activities for minors. If trying to become a bachelor or bachelorette destination, it may make sense to include in your ad the customized experiences available to enhance their stay (and perhaps a discount code). Leading with a customer-centric perspective distinguishes brands, creates affinity, and earns loyalty.

Data Draws the Big Picture: Big Data in the Travel Industry

The importance of data analytics to drive performance and ROI cannot be overstated and data visualization platforms play an important role in this. They—quite literally—provide a big picture of how all elements in any particular ad campaign are performing. Operators, in turn, can use this information to see what creative is performing strongest, and which platforms are driving the most visit to optimize performance.

Gathering the data enables travel and tourism entities to discern data sets and maximize budgets. Data visualization platforms, such as MNI’s industry-praised Optics , gives advertisers the ability to evaluate key metrics and optimize ROI.

• Engagement rate: How are people engaging with your content? Are they commenting, saving, and sharing, or merely scrolling past? If you have a million followers but only 1,000 interact with your marketing, that is not a great return on your effort.
• Targeting/Retargeting: Are your ads reaching new audiences and are you using data to re-engage potential leads or customers who leave your website without converting? Retargeting ads are designed to help advertisers reach visitors who do not convert right away. These campaigns are effective because they allow advertisers to target engaged customers with a highly relevant ad. Retargeting delivers strong results for increased awareness, website traffic, and conversion rate.
• Putting it all together: Let the picture of what you see tell you where you want to go, where you should be spending more, what ads you should optimize. For the effort that your business is putting into collecting and maintaining a database, you should be able to obtain an equal or greater amount of value from the insights it gathers. 

Attitudes to travel are a moving target. Whether traveling for business or leisure, going by air or train or car, the desire to travel is real. Telling your target audience how you will be providing value and keeping them safe is essential. Step #1, know your audience. Step #2, connect with them. Step #3, embrace a multi-channel strategy. To do this, it’s incumbent to keep up to date with the very latest travel marketing strategies and to partner with those that do it best.

ColorWhistle

Digital Web Design Agency India

Explore our Market-Fit Services

We ensure to establish websites with the latest trends as we believe that, products whose value satisfies the needs of the market and its potential customers can be efficiently successful.

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Travel Digital Marketing Services Company

ColorWhistle –  Travel Digital Marketing Services helps in creating endless possibilities and an abundant array of solutions tailored to enhance your digital marketing service endeavors. 

Travel and tourism is an incredibly dynamic industry that is experiencing rapid growth globally and with our innovative design approach and meticulous attention to detail, we’ll create a virtual masterpiece that perfectly represents your brand and resonates with your target market. Act smart and let’s conquer together the digital realm to make your mark.

We have a clear understanding of audience expectations and preferences in regions like the USA, UK, Canada, and Australia due to our experience working with clients from these areas.

• White Label Digital Agency & Online Marketing Services Partnerships
• Digital Marketing Services, Internet Marketing Services Technology Outsourcing

Our Expertise in Travel Digital Marketing Services

Seo for travel industry, travel web design, travel social media marketing, travel ad campaigns, travel content marketing, beyond borders: unveiling custom travel digital marketing services for uncharted growth.

Join forces with a premier team boasting over a decade of expertise in crafting highly responsive online marketing strategies.

• Are you currently stuck in an online marketing slump?
• Are you facing challenges with diminishing lead generation and business inquiries?
• Are you unsure about how to kick-start your internet marketing endeavors?
• Not achieving the desired results with your current agency’s marketing strategies?

If you answered yes to any of these questions, then it’s high time to enlist the support of our expert digital marketers at ColorWhistle. We, the travel digital marketing company, are here to provide you with the assistance you need to overcome these hurdles and unlock the true potential of your online presence. Let us guide you toward a path of remarkable success in the digital realm.

Elevate Your Journey by Unleashing Extraordinary Destinations –

Travel digital marketing services, are you an agency looking for a b2b outsourcing partnership .

Reach new heights of success and elevate your travel business to unprecedented levels with our expert travel digital marketing services. Our team of skilled marketers will deftly handle every aspect of your website needs, allowing you to focus on your core competencies. By entrusting us with your travel website marketing you open the door to limitless possibilities for growth and success. Partner with us and let us take your online presence to new heights of achievement.

Are You Looking to Partner with a White-Label Travel Digital Marketing Service?

Unlock the full potential of your travel business and ascend to new heights with our white-label travel website digital marketing services. We offer comprehensive solutions that include PPC, social media marketing, content marketing and more, eliminating the limitations of in-house resources. Partner with us and elevate your online presence to a new stratosphere.

Do You Need a Complete Travel Website Development Solution?

You can benefit from our true blue team’s comprehensive and results-driven travel website development services, which will increase your exposure to the most pertinent organic search results. A one-stop shop for the design and development of your travel website.

Our Client Reviews in Clutch. co

“colorwhistle’s work has led to a steady and healthy increase in user engagement. seo results have similarly inched to positive grounds. the team facilitated a hands-on approach to project management. they were responsive and efficient throughout the partnership. their professionalism was impressive.”.

We take pride in the fact that our reviews from clients speak for themselves. Our ratings are always top-notch, and we’re happy to answer any questions you might have about them!

Get Access to Our Case Studies and Ebooks

Don’t just take our word for it – see yourself how our solutions have helped our clients,

Read casestudy

Citizen Scientist Travel Website – with WordPress & Rezdy API

Bhutan Travel & Tourism Website Design and Development Using WordPress

Camping Directory Website Development Using WordPress CMS and User Pro

Travel Booking Portal Development Using Rezdy API Case Study

Frequently asked questions about our travel digital marketing services, what are the services included in your travel digital marketing packages.

When it comes to digital marketing, the services you choose should align with your business goals and budget. We offer a comprehensive range of solutions tailored to your needs. Our complete package includes the following – Search Marketing, SEO, Social media marketing, PPC, content marketing, Ad campaigns, web design and development.

Why do I require a digital marketing service for my business?

In today’s digital age, digital marketing services are essential for businesses to thrive and stay competitive. It helps increase online visibility, reach a wider audience, drive targeted traffic, generate leads, build brand reputation, engage with customers, and ultimately, achieve business growth and success.

Do you offer measurable results for the travel marketing services you provide?

Yes, we prioritize providing measurable results for the travel marketing services we offer. We understand the importance of tracking and analyzing the impact of our strategies and campaigns on your business. This enables us to make data-driven decisions, optimize campaigns, and demonstrate the tangible outcomes we have achieved for your business. Our goal is to deliver measurable results that align with your objectives, ensuring transparency and accountability throughout our partnership.

How much does your travel digital marketing service cost?

At ColorWhistle, our pricing is tailored to match the unique needs and demands of each project. Instead of providing a standard price that may not align with your project’s requirements, we offer a personalized quote after reviewing the scope and objectives of your project.

What digital marketing strategies have you implemented for your business?

Our strategy encompasses leveraging SEO to enhance website visibility and drive substantial traffic. We employ content marketing to educate and captivate our audience, establishing our brand as an industry authority. Social media marketing is utilized to expand brand awareness and actively engage with our target audience. Additionally, we employ email marketing to foster lead nurturing and sustain strong customer loyalty.

Do you provide service globally?

Yes, we offer our travel digital marketing services globally, and we have clients from the US, UK, Canada, and Australia as we clearly understand the audience’s expectations from these regions.

Get the Inside Scoop Here

In order to provide accurate quotes and relevant suggestions for technology, it is helpful for us to have a clear understanding of the specific services you are seeking. At ColorWhistle, we take pride in delivering accurate quotes in a timely manner.

To assist us in this process, do provide as many details as possible about your project in the ‘message’ section.

Related Services We Offer

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Our PPC Services Starts From $180

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Boost your travel business with expert marketing services

What is marketing for travel businesses.

Travel is more than itineraries and destinations; it’s about creating unforgettable experiences, memories, and bonds. Marketing for travel companies captures this essence, not just promoting packages or tours. It’s about understanding your business, its vision, and its clientele.

From converting destinations into engaging stories and leveraging SEO to maximize online visibility to sharing enticing travel experiences, effective travel marketing is paramount. Collaborating with our travel marketing agency is your first step in bridging your offerings with the aspirations of travelers. And that’s how lifelong customer loyalty is built.

We collaborate with travel businesses of all types

In today’s digital age, no travel business can flourish without an online footprint. From virtual tours to customer reviews, every facet of digital marketing is vital for reaching potential travelers and establishing trust in the travel industry. Here’s a brief overview of the types of travel businesses we serve:

• Adventure Tour Operators
• Luxury Cruise Lines
• Budget Backpacking Trips
• Culinary Tour Companies
• Historical Site Tours
• Beach Resorts
• Mountain Lodges
• City Stay Hotels
• Desert Expeditions
• Wildlife Safaris
• Underwater Diving Packages
• Cultural Exchange Programs
• Eco-Tourism Camps
• Airline Services
• Train Journeys
• Road Trip Planners

How our travel marketing agency can elevate your business

Traveler acquisition.

Marketing aims to attract new clients or, in this case, travelers. Through online and offline marketing techniques, a travel marketing agency can amplify a company’s visibility, reaching a broader audience.

Traveler retention and engagement

Marketing is also vital for traveler retention. With personalized email offers, loyalty programs, and consistent engagement through social media, travel businesses can cultivate lasting relationships with their clients, ensuring repeat bookings.

Brand building and visibility

Digital marketing techniques, such as SEO and social media campaigns, can supercharge a travel company’s online stature. This makes it easier for potential travelers to find your offerings, increasing the chances they’ll opt for your services.

Build trust and credibility

Through content marketing and influencer collaborations, travel businesses can share captivating tales and insights, establishing themselves as leaders in the travel industry. This helps companies build trust and rapport with their audience.

Improve online reputation

Reputation management services permit travel companies to effectively respond to traveler reviews and feedback. This can uplift the company’s online status and sway new clients to choose their services.

Boost business growth

Data-driven strategies from a travel marketing agency can offer insights into how a company can more effectively attract new travelers and retain loyal ones. This aids in business expansion and revenue growth.

Promotion of new packages

Marketing is instrumental for spotlighting new tours and packages. Targeted campaigns can make both potential and existing clients aware of a company’s latest offerings.

Geographical expansion

An assertive marketing campaign can assist a travel business in promoting its services in fresh territories. With localized SEO, targeted ads, and region-specific content, companies can appeal to audiences in diverse locations.

Partnership and collaboration opportunities

By amplifying a travel business’s visibility and reputation through adept marketing, businesses can foster partnerships with other service providers, travel influencers, or event organizers.

Latest news in travel marketing

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Why do travel companies choose Epiic?

Epiic empowers travel businesses to sail smoothly through the industry’s nuances, communicate effectively with their audience, stand out among rivals, conserve resources, and uphold a robust brand presence — all via our comprehensive travel marketing agency services.

Industry expertise: The travel sector is diverse, with unique customs, standards, and challenges. Epiic brings deep industry knowledge to articulate your offerings adeptly while staying true to the essence of travel.

Brand enhancement: Our travel marketing agency assists in crafting a compelling and consistent brand narrative. We ensure a unified brand message across every platform.

Securing a competitive edge: With the travel industry being so saturated, carving out a niche is paramount. Epiic can undertake competitive analysis, devising strategies that set your business apart.

Customer engagement and retention: At the heart of travel marketing is the aim to attract and retain clients. We utilize techniques like SEO, content marketing, and social media management to boost visibility and customer interaction.

Saving time and resources: Running a travel business is intricate. Delegating marketing responsibilities to our travel marketing agency lets you concentrate on other pivotal business facets.

Staying ahead: The digital realm is ceaselessly advancing. Our services help travel businesses remain aligned with the latest marketing innovations tailored for the travel sphere.

Experience how we’ve driven growth for businesses like yours

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Using a service like this has saved us time and money. It’s basic math; you can hire a person to design for you, pay salary, benefits, etc. Or you can hire an army of people to make designs for you, when you need them, for a fraction of the cost.

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Very easy to use as YOU source and appoint the designer and I don’t need to review many resumes from people that are just not experienced enough.

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Wow, I thought the design service was A+. I did provide a very straightforward brief, with not alot of room for error, however they nailed it.

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• Travel & Tourism

Destined to deliver great experiences.

Unforgettable experiences, wonderful memories, and once-in-lifetime adventures — that’s what travelers seek, and it’s what travel brands and destinations deliver. As a renowned travel PR and marketing agency, FINN Partners makes meaningful connections between your hospitality brand and the media you want to be taking notice. We do that by leveraging a worldwide network of media relationships and industry contacts, and by telling creative stories about your brand that hit the mark, make a difference, generate compelling column inches, and directly impacting your bottom line.

The beauty of our diverse team is that we work with boutique hotels, tour operators, luxury hotel brands, in-demand destinations, cruise lines, airlines, travel products and more, which help ensure that our programs are customized to your unique needs. We believe deeply in productive purpose, and we partner with like-minded travel businesses motivated to meet sustainable goals. FINN is powered by people driven by their passion for travel, at the top of their game, who feel that travel and tourism should be a force for good in the 21st Century.

Luxury Travel

Our award-winning work in luxury travel ranges from independent boutique hotels to private islands, from safari operators to highly ranked cruise companies, private aviation to world-class wellness spas. We have a talented team of publicists who customize high-performing plans and manage A-list media campaigns to drive awareness and business to our clients. We also work with travel adjacent brands such as tech products, luggage, real estate, entertainment, etc.

Destinations

We have the distinction to work with some of the world’s most desirable destinations around the globe. FINN is hired by countries, states and cities to showcase their exceptional offerings to drive tourism and lead economic impact campaigns. The media know that FINN work tirelessly with tourism ministers and DMCs to effectively increase visibility.

Hotels, Resorts & Spas

Our team is deeply verse and rooted in the hospitality industry therefore uniquely able to work alongside and for some of the world’s best and most visible hotel and wellness brands. We speak the language of a hotelier and strive to not just promote a property or brand but to amplify its reputation and enhance its business. Our senior team regularly attend industry events and conference, keeping in front of industry trends and ultimately informing client campaigns.

Case Study | Panama

Transforming Panama into a coveted tourism destination.

Case Studies & Articles

International Women’s Day 2024: Inspiring Inclusivity, Elevating Women’s Voices in Travel and Tourism

The Bushcamp Company

FINN Partners to Support Ukraine during ITB Conference in Berlin

Expert Guide to Travel Trends this Global Tourism Resilience Day

Business Iceland

FINN Partners Announces Key Leadership Changes: Amy Skelding Promoted to Managing Partner and UK Travel Lead; Debbie Flynn Expands Role as Global Travel Practice Leader

FINN’s tourism practice spans three continents, including major media hubs in New York, Los Angeles, Hong Kong, Shanghai, London and Munich. And we offer a full range of travel agency marketing services, including:

• Public relations
• Branding and repositioning
• Issues management
• Digital and influencer marketing
• Trade relations & representation
• High-profile launches
• Event activations

Our B2B capabilities include economic development, MICE market promotion, cruise market and product development.

Travelers have countless options — so travel and tourism companies need a compelling message, clear market position, and engaging personality to stand out. We use detailed research and vast experience to help your company build its brand.

Driving traffic to your site takes relevant content that’s high quality. It has to be interesting, insightful, and trustworthy — and that’s what we deliver.

Your voice and tone have to be consistent, compelling, and always aligned to your brand values. We build communication strategies that strike that tone — and, if needed, we craft honest responses to protect your brand and give you peace of mind.

No matter the issue, political turmoil, industry challenges, or even complex social dynamics, we can help craft communications to successfully navigate you through.

We’ll rely on extensive research, best practices, and burgeoning trends to create a digital marketing plan customized to your travel and tourism marketing efforts. Our integrated approach will cover all your needs, from video content to social media.

Influencer marketing can be especially effective for travel companies and destinations, but it takes finding the influencer whose personality and style are the perfect fit. We have close relationships with numerous influencers who can help you hit your goals.

Travel and tourism companies, as well as destinations, can benefit greatly by having a strong, genuine, lasting relationship with the media. We’ll help you build that relationship, nurturing new networks and growing your brand with key audiences.

Navigating the ever-changing landscape of travel and tourism takes rock-solid research and insights. We have the expertise and resources to conduct market research and deliver insights on a global scale.

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• Sports Marketing
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• Corporate Communications
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Expedia Group Media Solutions

The world’s leading travel advertising platform

Our advertising solutions help you inspire, engage, and convert hundreds of millions of travelers — everywhere in the world.

Sign up for our Travel Marketing Insider Newsletter to stay up to date on the latest travel industry trends

Unmatched global inventory that travelers access every day

We connect thousands of advertisers around the globe with the most highly valued travelers. Every day, travelers visit our websites to dream about, search for, and book their trips. The advertising solutions and targeting capabilities we offer help you engage with those travelers and deliver the results you want.

average daily visitors across our sites and apps*

trips booked through Expedia Group*

booking sites in more than 75 markets and 40 languages*

Look and book with our immersive travel tech

As travel evolves, so does our technology. That’s why we built the industry’s first streaming platform that delivers a wholly unique experience for travelers.

This innovative approach to travel advertising gives travelers a firsthand view of what it’s like to be a tourist at various destinations. The videos our Media Studio team creates brings these locations to life, from road trips through the California desert to kayaking the Potomac or sitting down with filmmaker Spike Lee to talk about Brooklyn, New York. This immersive experience lets travelers shop for and book travel as they’re watching the content, putting a whole new spin on tourism marketing as entertainment.

Explore unexpected places with the GoUSA TV series

Travel advertising that delivers results

We’ve got decades of experience helping advertisers bring travelers to their destination, book hotels and flights, and more. We get you to the right traveler at the right time and through the right channel. You need someone who understands the travel business better than anyone else, and that’s Expedia Group Media Solutions.

Flexible advertising solutions

Solutions that work for any business — and any budget.

Find your ideal traveler

Actionable data insights and targeting capabilities to put you in front of the right people.

Real-time data

Robust reporting to monitor and optimize your campaigns.

Why you should partner with Expedia Group

Our unique capabilities and custom digital media solutions meet your needs and bring your brand to travelers.

TravelAds Sponsored Listings

In the competitive hotel market, it’s essential to stand out from the crowd. TravelAds is a simple, proven solution with a pay-per-click approach designed to increase your hotel’s visibility with travelers. Use TravelAds to:

• Boost room bookings.
• Drive incremental revenue and profitability.
• Reach the right travelers.
• Control your cost-per-click and daily spend.
• Create customized copy and images.

Accelerator

Like TravelAds, Accelerator, our cost-per-stay solution, is a budget-friendly and effective way to gain visibility with travelers. Use Accelerator to:

• Boost your visibility in search results.
• Scale up or down as needed with an easy-to-use platform in Partner Central.
• Cost-effective: You only pay when you receive a booking.

Co-op campaigns

Make an impact with a collective and cost-effective advertising solution that will extend and amplify your marketing spend. Co-op advertising allows you to:

• Connect with other destinations, hotels, airlines, and more to jointly engage with travelers and drive demand.
• Easy and simple: We secure similar strategic partners for you.
• Stretch your marketing budget.

Media Studio

Get access to our award-winning in-house creative agency to create immersive and compelling interactive experiences that engage travelers. With Media Studio you can:

• Create videos that tell your brand’s story in a unique and unforgettable way.
• Use emerging technology to stand out.
• Build engaging social media campaigns and work with influencers.

Display advertising

Build a full-funnel experience that inspires, influences, and converts travelers. With display advertising you can:

• Reach the millions of travelers who visit our 200+ websites every day as they dream, plan, and book travel.
• Design ads that seamlessly integrate across all our sites.
• Choose from a range of media options that work for advertisers of any size, budget, and business goal.
• Create branded ads for mobile or email.
• Become a sponsor — use homepage takeovers or promotional sponsorships to capture travelers’ imaginations.

Work with the biggest brands in the business

Advertise with Expedia Group, where you’ll get the strength, experience, and reach of globally recognized travel brands to help you succeed. Our brands offer the largest expanse of travel channels for you to connect with travelers across the globe.

Exclusive and actionable traveler insights

We have billions of data points from travelers using our 200+ travel websites. The benefit of this exclusive first-party data is unrivaled traveler insights, and, in a cookieless world, you’ll always be able to reach your target audiences with specific ads that align with their interests.

Explore our customer stories

Find out how we help advertisers meet their needs, from airlines and hotels to destinations.

The largest airline in Canada, has been a long-time partner with Expedia Group Media Solutions. With Black Friday and Cyber Monday approaching, Air Canada wanted to stay top of mind with travelers looking for deals during some of the most important sales events of the year.

During the early days of the COVID-19, the Hyatt Regency Chicago realized that there was going to be limited customer demand. They decided to use TravelAds to differentiate themselves from other hotels in Chicago to drive bookings.

Looking to rebuild and renew, VisitScotland embarked on a tourism marketing campaign to highlight the unique experiences it offers travelers.

In a competitive market, visibility is key to filling room nights and Blinkup wanted to help Place of Charme connect with more travelers. To reach travelers worldwide, the marketing consultancy partnered with Media Solutions to showcase Place of Charme’s six properties on Expedia Group sites.

Recommended for you

The Path to Purchase

New research to help you understand how travelers search, plan, and book travel.

Travel Insights report

Our exclusive first-party data and research provides you with actionable insights.

TravelAds guide

Find out how to reach the right travelers and maximize results with TravelAds targeting and bidding tools.

Are you ready to advertise?

Get in touch with one of our digital advertising experts today to find out how our first-party data insights and full-funnel suite of solutions can work for you.

*Expedia Group internal data

Travel Marketing: 25 Strategies for Any Travel Marketing Agency

January 9, 2024 By John Lincoln

Travel marketing is essential in the tourism industry, offering travel agencies a competitive edge. It involves identifying target audiences, creating impactful marketing materials, and measuring performance across channels.

A travel marketing agency can effectively showcase your services and destinations, enhancing direct connections with audiences. Learn how to leverage travel marketing strategies in this guide to travel marketing agencies.

What You’ll Learn:

• 5 Travel Marketing Trends

Travel Marketing: PPC Strategies

Travel marketing: email strategies, travel marketing: social media strategies to try, travel marketing and seo.

• Travel Marketing: Conversion Rate Optimization 

Travel Marketing: Industry Trends

Before jumping into digital marketing for the travel industry , let’s look at some industry trends that might inform that strategy:

• Authentic Experiences: Travelers increasingly seek authentic, local experiences, favoring unique sights over mainstream tourism.
• Remote Work Travel: Post-pandemic, there’s a rise in remote workers traveling for both business and leisure, blending work and travel.
• Solo Travel Among Millennials: A growing trend, especially among Millennials, is the desire for annual solo travel adventures.
• Virtual Vacations: Advances in technology are making virtual travel experiences more accessible, allowing exploration from home.
• Eco-Conscious Travel: Environmental awareness is shaping travel choices, from sustainable transportation to eco-friendly destinations.

PPC (Pay-per-click) advertising is beneficial for all businesses, particularly in travel marketing, where selecting the right keywords is crucial for reaching your target audience. 

PPC offers immediate visibility and the potential to generate quick bookings and sales, making it a highly effective channel for promoting limited-time offers and last-minute deals.

Although travel marketing benefits from the inherent appeal of its product, there are strategies to maximize your paid advertising budget’s effectiveness:

1. Create Irresistible Travel Marketing Ads

When crafting PPC ads in travel marketing, it’s crucial to utilize your selling points effectively. Follow these best practices for creating impactful ads:

• Include the target keyword in the headline
• Use call-to-action words like “Book Flights Now”
• Provide social proof, like the number of customers served
• Show starting prices for rooms or flights
• Create urgency by showing deadlines for deals

2. Use Niche-Focused Keywords to Stand Out

What sets your travel-related property apart? 

Whether it’s a cosmopolitan hotel near popular bars, exclusive yacht charters, windsurfing classes, or adventurous jungle treks, identifying your unique selling points is crucial. 

Travel marketing offers a spectrum from adventure to luxury and relaxation. Success hinges on highlighting what you excel at.

Determine your distinct edge over competitors. This differentiation is the foundation for selecting effective keywords and crafting compelling content. Failing to pinpoint and capitalize on your unique offerings could lead to competitors outranking you and attracting more customers.

Niche Focused Keywords and Content

3. Change Your Keywords With the Season

Google search for “travel to europe for the summer”

Travel PPC is all about seasonality and timing.

Before launching time-sensitive deals, identify the peak periods when customers are most active. Then, tailor your keywords to attract travelers looking for a summer getaway or a winter retreat, maximizing your ad budget’s efficiency.

4. Use Negative Keywords

For optimal results in a travel agency’s marketing strategy, incorporating negative keywords in PPC campaigns is essential. 

Negative keywords, which are terms you choose not to target, help refine your ad reach, ensuring they are seen by the most relevant audience.

For example, in a luxury travel campaign, using ‘cheap’ or ‘hostel’ as negative keywords ensures your ads won’t appear to users searching for budget options, aligning your ads more closely with your target market.

5. Stick to Long-Tail Keywords in Your Travel Marketing Ads

If you want to stay competitive and reach more specific audiences, include long-tail keywords in your PPC ads.

Long-tail terms consist of three or more words to form a phrase or sentence that people enter into search engines. 

For instance, you might use long-tail terms like “best deals on holiday travel packages to Europe” in an ad as opposed to targeting broad terms like “Europe travel.” 

You can use various keyword tools to find some low-competition long-tail terms that yield worthwhile search volumes.

Example of Long Tail Keywords

Email marketing remains a vital and targeted tool in the travel industry, known for its cost-effectiveness in reaching guests and boosting bookings. To keep subscribers engaged and encourage sharing, it’s essential to craft compelling content with attractive offers and deliver them at optimal times.

Key insights from leading travel marketing companies on maximizing email marketing effectiveness include:

1. Grow Your Subscriber List

Capturing the contact information of visitors already on your travel website can be challenging.

To effectively grow your email list, implement these strategies:

• Emphasize the benefits of subscribing, such as exclusive deals or valuable travel tips
• Ensure the opt-in feature is easily accessible and visible
• Employ content upgrades and lead magnets, like downloadable travel guides, to entice sign-ups
• Optimize call-to-action (CTA) buttons for higher engagement
• Utilize exit pop-ups as a last opportunity to encourage subscription
• Incorporate social sharing buttons in emails to expand reach

2. Target Repeat Guests with Behavioral Triggered Emails

Targeting existing customers is easier than trying to generate new leads all the time, and it’s more cost-effective. 

Try behavioral-triggered emails! Use personalized email messages sent to users based on their past interactions or behaviors, such as website visits, product views, or abandoned shopping carts.

Think of special packages or time-sensitive reward offers.

These emails are highly effective because they are timely and relevant, addressing the user’s specific interests or actions, which increases engagement, conversion rates, and customer satisfaction.

They automate the process of reaching out to users based on their actions, saving time and resources, and can significantly improve the overall effectiveness of your email marketing campaigns.

Behaviorally-Targeted Email Sequence

3. Take Advantage of Peak Times

Guests are more likely to look for deals in the lead-up to peak pe riods.

Send them personalized rem inders with holiday-themed emails or last-chance summer vacation deals.

If your audience spans different time zones, sending emails at an appropriate time for each segment ensures that everyone receives the email when it’s most convenient for them.

Consider the timing of your competitors’ emails. Sending your email when there is less inbox competition can improve your chances of standing out.

4. Use Data to Create Hyper-Personalized Offers

Most travel bookings occur online, where customers expect to provide email and personal details. 

Leverage this information for post-booking communication, including confirmations, reminders, and time-sensitive offers, facilitating upselling and increased revenue. Additionally, this data enables you to present personalized offers, crucial for customer engagement and loyalty.

Personalization is a key strategy. Reports, like Twilio’s 2023 study, show that 56% of consumers are more likely to become repeat customers through personalized interactions. An American Express study found that 83% of millennials prefer travel companies that offer tailored experiences, even if it involves tracking their patterns.

Further enhance personalization by tailoring email content to individual user preferences, focusing on features of services or locations that align with their interests. 

This approach can guide users to specific landing pages with content most likely to engage them, deepening the connection with both potential and existing customers.

5. Create Unique Subject Lines

Short copy often takes a lot longer to perfect than longer pieces of content. Subject lines should be short, direct, and contain a clear benefit that encourages customers to open.

Once inside, the email must keep readers engaged. So, make sure your emails are friendly and personalized—and contain incentives. A few examples:

• Request feedback in exchange for a discount
• Invite customers to book directly on your website for a discount or a chance to win a prize
• Time-sensitive offers or rewards that encourage guests to book now

Crafting succinct copy, particularly for email subject lines, requires precision. They should be brief, and direct, highlighting a benefit that prompts customers to open the email. 

Inside, maintaining engagement is crucial. Ensure your emails are friendly and personalized, and include incentives to spur action. Examples include:

• Offering discounts in exchange for customer feedback
• Inviting direct bookings on your website with discounts or prize opportunities
• Presenting time-sensitive offers or rewards that encourage immediate bookings

Email Subject Line Generator

Social media can be the key to connecting with your audiences with the help of a travel marketing agency . 

Start using your platform to showcase visually appealing destinations and experiences, engaging potential travelers through enticing visuals and storytelling.

Additionally, social media allows for direct interaction with customers, enabling real-time engagement, customer support, and the opportunity to build a loyal community of travelers.

Here are some tips for using social media in digital marketing for the travel industry :

1. Utilize User Generated Content

A good travel marketing company knows that UGC is one of the best ways to create endless content. 

To foster UGC, initiate a campaign using a branded hashtag specific to your agency.

Promote this hashtag across platforms, encouraging clients to share their travel experiences and media tied to your services. When customers share captivating photos or videos from their travels, these can be linked to your brand, enriching your travel marketing campaigns.

2. Use Imagery and Video in Your Travel Marketing Social Media Strategy

Vivid travel images and videos on your website and social media play a crucial role in influencing potential customers’ booking decisions. 

Enhance your marketing strategy by incorporating videos. While photos capture attention, videos offer a comprehensive view of destinations, rooms, and facilities, providing a more immersive experience.

For instance, Dubai’s Atlantis the Palm effectively utilizes video to showcase its amenities. These videos give potential guests a feel for experiences like swimming with dolphins or exploring the resort, significantly enhancing the appeal of the destination.

3. Influencer Marketing

Collaborating with individuals who have a significant following and influence in the travel niche is a great way to reach new audiences and highlight unique offerings.

Before you select an influencer, be sure they fit your company brand. Choose someone with great engagement that aligns with your company’s message, has similar audience demographics, and produces high-quality content.

It’s a strategic approach to leverage the credibility and reach of influencers to inspire and guide potential travelers in their decision-making process.

Tiers of Influencer Followers from Later

4. Engage and Respond with Your Audience

Engaging with your audience allows travel companies to showcase their brand’s personality and values through content, tone, and interactions.

Liking comments, replying to conversations, and answering DMs can help shape how your audience perceives your business, helping build trust and loyalty.

Use this channel as a direct form of communication with your potential customers. Real-time interactions are unique and allow you to address their questions, comments, and concerns.

5. Host a Contest or Giveaway

Hosting contests and giveaways can create a positive association between your brand and the feelings of excitement and generosity. People are more likely to remember and favor brands that provide enjoyable experiences.

Not only do contests and giveaways foster engagement, but they also help you grow your customer base by collecting valuable data.

When hosting a contest or giveaway be sure to:

• Define clear objectives and rules
• Explicitly state requirements and deadlines
• Create compelling and visually appealing content

Search engine optimization (SEO) is a long-term digital marketing practice that involves keyword research, content creation, link building, and more.

SEO helps travel companies enhance their online visibility and attract targeted traffic, making it a cost-effective way to compete in the travel industry.

Try some of these SEO strategies:

1. Start a Blog

Starting a blog is highly beneficial for travel businesses, providing customers with engaging content beyond just sales.

Travel marketing agencies play a key role in enhancing your blog’s visibility through SEO strategies, including keyword optimization and link building. 

High-quality, enjoyable content not only boosts search engine rankings across various topics but also positions your business as a trusted authority in the travel industry.

Example of Blog

2. Quality Beats Quantity

In travel marketing, blogging isn’t about producing vast quantities of content; it’s about creating posts that are both informative and inspirational. You’re selling the dream of a fantastic vacation, and your content should reflect this vision.

Exceptional content should either present a new story or tell an existing one in a way that surpasses others. Generic posts about popular destinations like Amsterdam or Disney won’t suffice. Instead, your blog should cater to your specific niche and showcase what makes your offerings unique and appealing.

3. Make It Easy To Get In Touch

Ensuring easy access to contact information is crucial for travel marketing. Follow these steps: 

• Place contact details on every page
• Include an enticing CTA button for direct communication
• Offer multiple contact methods: phone, email, chat, and social media

4. Ensure Your GBP (Google Business Profile) is Accurate

Having a Google Business Profile is an essential piece of any SEO strategy for a travel agency.  Ensure it includes complete contact details, business information, and physical location directions.

You should also build a Google Business Profile (GBP) to further differentiate your travel agency. This profile includes all contact details and other relevant information about your business, along with directions to your physical locations.

Ultimately, a GBP with accurate contact details can help fully optimize your digital presence for a better travel marketing strategy.

Google Business Profile Manager

5. Use Local SEO Keywords for Travel Marketing

Besides optimizing your website and GBP, you can rely on local SEO to help you compete with other local travel companies and businesses.

Stand out in local searches by creating content around “near me” search terms as well as location-based keywords, branded keywords, localized variations of keywords, and more.

While it’s not SEO, exploring geo-targeted ads will help you reach customers who are in your vicinity, taking advantage of location-specific campaigns.

Example of Using Landmarks for “Near Me” SEO Searches

Travel Marketing with Conversion Rate Optimization

Conversion Rate Optimization (CRO) is crucial in travel marketing as it directly impacts the ability to convert website visitors into paying customers, maximizing the return on marketing investments. 

By optimizing the user experience and streamlining the booking process, CRO ensures a more effective and satisfying customer journey. This leads to increased bookings and revenue, making CRO an indispensable part of successful travel marketing strategies.

Start implementing these strategies to improve your travel marketing CRO:

1. Develop a Killer Mobile Experience

Mobile optimization is essential in travel marketing. Booking.com reports that 59% of travel bookings are made on mobile devices, with research often conducted via smartphones and tablets. 

For a seamless mobile experience, ensure your website adheres to these principles:

• Web copy should be readable with appropriate spacing, fonts, and colors
• Enable click-to-call functionality for easy contact
• Integrate Google Maps for location guidance
• Avoid using Adobe Flash
• Minimize pop-up use to enhance user experience
• Ensure the logo links back to the homepage
• Make calendar and search functions easily accessible
• Use auto-fill on forms for returning customers

2. Keep UX at the Forefront of Your Website

Ensure a streamlined User Experience (UX) that is simple, clear, and concise. Your website should be easy to navigate, enhancing the customer journey. 

Be sure to: 

• Design a mobile-friendly interface for various devices
• Maintain a loading speed of two seconds or less
• Developing a multilingual site for global visitors
• Creating an intuitive web design for a seamless user journey

3. Make Booking Seamless

Additionally, implement a smart booking engine that syncs room and pricing information across all platforms. 

This ensures consistency, whether bookings are made online or via mobile, providing a clear and updated overview for every visitor.

Minimize the number of steps to book, offering clear calls-to-action, easy navigation, and providing various secure payment options.

4. Rely on A/B Testing to Show You What Works (And What Doesn’t)

Regularly conducting A/B testing on key travel website elements like landing pages, headlines, and calls-to-action will help you determine what works best in engaging and converting visitors. 

Coupled with in-depth analytics, this strategy helps in understanding user behavior and preferences, allowing for continuous improvement of the user experience and conversion rate.

What is A/B testing?

5. Incorporate Social Proof with Customer Reviews

Encouraging guests to leave online reviews is vital in travel marketing. Avoid offering incentives as this may appear as buying positive reviews. 

Instead, simplify the review process. Use tools like TripAdvisor’s widget for easy onsite feedback, and Yelp’s Review Badges to display positive reviews as a visual prompt, along with a call-to-action (CTA) linking to your Yelp page.

Addressing negative reviews is also crucial. Ignoring them can create a negative impression, as seen on Expedia’s Trust Pilot page. Responding to complaints shows customers they are valued and can transform negative experiences into positive ones.

Poor Negative Reviews

Partner with Ignite Visibility for Travel Marketing

As you can see, successful travel marketing depends on implementing a wide range of strategies from PPC to video, to making sure your site is optimized for mobile bookings.

Employ these tips listed above, and you’ll have a top travel marketing company in no time.

Want to get the best results with your travel marketing approach? Turn to a reliable digital marketing agency for travel businesses and get the help you need.

At Ignite Visibility, we can help you with everything from search engine optimization and PPC to email marketing to build a complete travel marketing campaign based on your unique requirements.

In doing so, we’ll help:

• Locate and reach your target market
• Develop fully optimized campaigns that get results
• Continually monitor and measure performance
• Perfect your efforts to get increasingly great results

If that sounds like a plan, reach out to the experts at Ignite Visibility for help today!

About John Lincoln

John Lincoln is CEO of Ignite Visibility, a top digital marketing agency and a six-time Inc. 5000 company. Lincoln is a frequent speaker, author of Digital Influencer, The Forecaster Method, Advolution, and creator of SEO: The Movie and Social Media Marketing: The Movie. He is consistently named one of the top digital marketers in the industry and has received the Search Engine Land "Search Marketer of the Year" award. Lincoln has taught digital marketing and web analytics at the University of California, San Diego since 2010 and has been named as one of San Diego's most admired CEOs and a top business leader under forty.

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More than marketing services, it’s a platform.

Marketing your travel destination has changed. Consumers often make decisions based on recommendations from influencers, and OTA’s are demanding larger commissions than ever.

We’ll help you create authentic connections with consumers and avoid paying OTAs for a significant percentage of your bookings by leveraging our Travel Platform .

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The future of travel marketing is here . We have combined world-class digital marketing services, an award-winning content studio, a network of exclusive travel influencers and access to unique ad inventory into a single multi-faceted platform. Find new ways to authentically engage with your audience, drive bookings, and tell your unique story with new-age marketing strategies.

Social media is the core of travel marketing and works as the ultimate story-telling tool. Unlock access to our network of leading travel influencers and our own accounts with hundreds of thousands of followers to advertise affordably and create meaningful connections with your core audience. 

Consumers are researching travel destinations now more than ever. Meet your audience at the beginning of their buying journey. Using our own travel sites, which we built from the ground up, and a network of third-party publishers, we create and promote high quality editorial-style content that will keep your brand front of mind for consumers. 

Our full-funnel approach to digital marketing allows us to gain full visibility into the consumer buying journey. With deep expertise in SEO, media planning and buying, organic social, CRO, campaign analytics and performance creative, we will carefully curate customer acquisition campaigns to increase audience engagement and ultimately drive bookings. 

Unprecedented access to data across the entire buyer journey. We’ll stitch together seemingly disparate data across all channels in order to produce holistic dashboards with clear insights into how our work impacts your bottom line.

Platform Overview

A robust marketing engine running on all cylinders.

We’ll help you create authentic connections with consumers and avoid paying OTAs for a significant percentage of your bookings by leveraging our Travel Platform. Find new ways to authentically engage with travelers, drive bookings, and tell your unique story with sophisticated marketing strategies.

Working with FTF is unlike all the other SEO agencies I worked with before. Not only are they top of their field when it comes to SEO knowledge, I consider the people we work with an extension of the in-house team.

Wesley van der Hoop

Sandals / beaches.

The Flux Blog

How Can Hotels & Resorts Compete with the Growing Airbnb Market?

Kyle Morley

11 Reports To Analyze When Redesigning Your Website

Nick Eubanks

How to Test Page Titles and Meta Descriptions for SEO

11 Min Read

Case Studies

Sandals Resorts | Digital Strategy

1,700% increase in organic page revenue

ROOST | Analytics

41% increase in monthly revenue

Hello Paradise! | SEO

+300k new organic revenue

Want a strategy customized for your business?

Travel SEO Services

Before deciding on anything, aspiring travellers scour the internet for the perfect accommodation, the best price, and every other little detail they need to know. If you’re not ranking on the first page of search engines, particularly Google, you’re probably missing out on thousands of new clients every day.

So why do you need us?

In order to grow your travel website, you need search engine optimization (SEO). But great SEO takes time, knowledge and skills that you might not have. Luckily we do. We eat, sleep and breathe SEO. We’ve got the expertise, time and team needed to take your site to number one.  

As an experienced tourism SEO company, we’ll work with you to help you implement an SEO strategy that includes:

On-page search engine optimization: 

Our team will make sure your website is optimized for search engines. We achieve this by making tweaks to your site’s content, title tags, meta descriptions, and more.

Off-page search engine optimization: 

We’ll help you build high-quality links to your website from other websites of high quality to improve your search engine ranking.

Technical search engine optimization: 

Our team will optimize your website and server to help spiders crawl your website and index your pages for increased organic rankings.

Reporting, feedback, and insights: 

We believe you improve what you measure and report on. But that’s not all: we go the extra mile to share insights that help you understand the progress of your SEO campaign and make informed decisions on your website.

Struggling to find the right tourism SEO services?

A lot of agencies don’t specialize in travel, but we know the game and many of the players, so you can trust our moves to be tried and tested.

Great SEO brings in customers, sign-ups, inquiries, and users while you focus on what matters. Getting to the top of search engines is what we are great at, so let us help you with our results-driven tourism SEO service!

Get excellent SEO from travel marketing professionals and strategists, or get insider tips from our Travel SEO Consultations (including our founder, Matt Davison, an expert travel SEO consultant). Our team of experienced content writers, SEO experts and knowledgeable project managers will help your website get the recognition it deserves.

Travel Industry Expertise

It can be hard knowing who to trust. So why count on us when looking for the best travel SEO services?

We have a proven track record in helping businesses and brands like yours in the travel industry improve their search engine rankings and attract more visitors. Our SEO agency boasts a team of experienced search engine optimization experts to help you with all aspects of your SEO campaign, from start to finish.

Growing a brand or business is tough, and with all the competitors and big players in the game, it’s even tougher.

Let us help make things easier for you by taking care of the SEO for your travel business.

We Create High Quality, Cost Effective Marketing with a Quick Turnaround

When it comes to travel agency marketing ideas, investing in SEO is one of the best ways to ensure longevity and exposure to new audiences passively. Ranking for travel keywords has never been so easy.

All you need to do is place an order for your SEO package, and then we’ll work our magic to increase your reach and organic traffic.

Curious about our services? Book a free call with one of our digital strategists.

Quality content and services tailored for marketing travel and tourism websites.

Looking for a professional and experienced travel marketing company? We create result-driven content and work with websites that deserve to be on the first page of Google.

We figure out what your potential customers are searching for and make sure they find your website before your competitors.

Why Choose Travel Tractions for Search Engine Optimization?

Our SEO-savvy team can take care of all your travel SEO needs. Whether you’re looking to grow a hotel website, booking platform, travel agency site or any other travel industry-related content, our talented team has got you covered.

When you choose to work with us, you’ll have a specialised selection of people working on your site.

Account Manager & Project Manager

The captain of the ship, our account manager, will be your first point of contact. Once you place your order, we’ll get to know the ins and outs of your website, your writing style, your SEO and everything we can do to help you get to where you want to be.

Then, we’ll organise a dedicated project manager from our experienced team to head up your monthly orders. They’ll make sure you get exactly what you ordered, keep the writers informed, and, most importantly, treat your site with the same care and commitment as if it were their own.

Content Writers & Editors

Our writers are wordsmiths, tapping away at their keyboards, generating you interest and bookings. They mould themselves to your tone and write for both humans and SEO. Not only will your page search engine ranking improve, but your readers will leave your site feeling curious or satisfied.

Getting high-quality blog posts written for your site has never been easier. All you have to do is order with us, and we’ll take care of everything for you. Plus, our eagle-eyed editors minimise any mistakes in your blog posts.

Got old or outdated content? We’ve researched every corner of the globe and often travelled it too, so we love turning content into something useful again and helping Google find this great content.

Link Builders

SEO is a lot more than just using the right phrases. For search engines to recognise your domain, you need links and exposure. Our link builders know all the best places to get high-quality links for your website and get more awareness of your brand.

Whether it be via a guest post (or two) or outreach, our team’s knowledge of search engine optimization will help you get the links you need with a well-crafted SEO campaign.

SEO Strategists

SEO strategy is one of the main aspects of our specialized digital marketing agency. It’s what our founder lives for, and he’s instilled a similar love and passion in the rest of the team. There’s nothing our SEO specialists love more than a deep dive into your website.

We figure out exactly what your searchers are looking for and how to tailor your site in order to give it to them!

And not only do we create impressive new content, but our search engine optimization strategists know how to optimize or upgrade your existing content to reach the masses. With their knowledge of SEO, from on-page to technical SEO, they’ve got search engine optimization for the travel industry down to a T.

If you’ve ever wondered why your quality content isn’t bringing in the desired website traffic, our team will find out for you and make sure it starts.

Chat with an SEO expert. Book your call now.

We have a skilled team of SEO professionals working all around the world. Each of us has specialized digital marketing skills that come together to create a travel SEO company that can do almost everything.

Market Research

We do our research and know the travel industry inside and out

Online Marketing Strategy

We believe in well-defined and executed strategy for long-term results

Website Planning

We know how to plan, build, and strategize for websites

Build Digital Assets

We make amazing online properties for your brand

Collaborations

We work with the best in the travel and digital marketing industry

Create Content

We create delightful content that ranks and gets millions of views to improve your online visibility

Generate Leads

We generate high-quality leads for your brand and business

Increase Sales

We improve online sales for your website

Businesses in The Travel Industry Benefit From Our SEO Services

Whether it be SEO services for a travel agency or a travel blog, our SEO agency serves a variety of travel businesses, both big and small.

Travel SEO for Blogs

If you enjoy sharing travel experiences and recommendations online, you must know how difficult it is to get traffic to your blog. This is even trickier for blogs just starting out. We’re great at SEO for travel and can help you improve your blog’s SEO to rank higher in search engines and increase organic search performance, so you can attract more readers and grow your audience.

Travel SEO for Travel Agencies

As a travel agency, your primary objective is to help travellers plan and book their travel arrangements. But with a plethora of big players out there, it can be difficult for you to stand out from the competition.

Our SEO company can help you improve travel agencies’ website’s SEO so that it ranks higher on Google. Get more from your SEO efforts with a dedicated digital marketing team ready to get you more clicks and bookings!

Travel SEO for Hotels

It’s simple: You need to attract guests in order to stay in business. However, there’s a catch. It can be expensive to advertise in traditional media. Our agency can help you reach potential customers to fill up those rooms with SEO .

While we specialise in SEO for travel, our team can help you get targeted traffic no matter the industry you’re in. Contact us today to benefit from increased web presence, traffic, and conversions.

Travel SEO for eCommerce Sites

Search engine optimization is essential for driving traffic and sales, and the same holds true for eCommerce sites. We’ll help you rank higher on the SERPs, increase click through rates, and drive conversions.

We’ll work on your website’s content, structure, and design for improved search engine rankings. Reach more potential customers, increase sales, and boost your bottom line by getting in touch with us today.

Local SEO for Brick and Mortar Travel Businesses

While search engine optimization helps websites rank higher in SERPs, local SEO optimizes a website to rank better in local search results. When a potential customer searches for a product, service, or business with local intent (e.g., “travel accessories store near me”), search engine results work hard to display the most relevant results based on their location.

We’ll work harder to make sure your business displays high up in the SERPs.

Local SEO is crucial for your business to attract customers who are searching for your services in a specific location (e.g. “San Francisco travel accessories store”). Travel-related businesses, such as restaurants, hotels, travel agencies, or car rental companies, can benefit greatly from showing up right when (and where) their customers need them most.

We’ll incorporate the following when optimizing for your business’s local SEO:

● Local keywords: We’ll strategically place relevant local keywords throughout your website’s content, title tags, image alt tags, meta tags, and headings. This way, we’ll help you reach your target audience with location-specific terms they’re likely to search for (e.g. “travel agency in Los Angeles”).

● Mobile optimization: With over 4 billion mobile internet users, it’s essential to deliver content that is optimized for mobile. A mobile-friendly website is responsive and provides a frictionless user experience to mobile searchers.

● Local link building: We’ll help you build backlinks to help increase your visibility in local search results.

Our Travel Web Marketing Packages

Depending on your business, we offer different travel SEO services on a monthly retainer basis. Each month our team of SEO experts will take care of all your travel online marketing needs while you sit back and marvel at the results.

Rather than hiring someone internally for a lot more money and a lot less experience, choose us. Avoid the risk and make sure you get a good ROI (return on investment) on your investment.

Conveniently outsource your digital marketing and travel SEO needs to a trusted professional and dedicated SEO team. From our top-quality account manager to individual project managers and creative content writers, our team can really do it all.

When you order content with us, you don’t just get amazing content. You get the dedication and passion of our entire team (and all our contacts).

When you order content with us, you don’t just get amazing content. You get the dedication and passion of our entire team (and all our contacts).

Managing all the different aspects of SEO can be tricky, as one person handling it all means not everything gets the attention it deserves. As SEO experts, we know that one person can’t be good at everything (although our interns certainly try). Each member of our team plays to their strengths, ensuring quality, quantity and efficiency. As seasoned site owners and writers, we at Travel Tractions know better than anyone that sometimes, if you want something done right, you have to do it yourself. But in our case, we make sure that we do it just as well, if not better (and faster). With our travel marketing packages and monthly SEO services, you don’t just get the expertise of one SEO expert; you get the knowledge of at least four different professionals working on your site. Our digital marketing team has decades of experience and the SEO rank to prove it.

But don’t just take our word for it. Scroll down to read reviews from some of our top clients!

How Much Does It All Cost?

When it comes down to hiring SEO specialists, your bank account often makes the decisions. Below you will find out exactly what reaching page one of Google will cost you.

Budget Monthly SEO Retainer

• Website SEO Strategy 1 topic mine and 5 briefs every 3 months (Quarterly)
• Website SEO Content 1 optimization or 2000 words a month
• Small Link Package 1 to 3 Link placements a month
• SEO Optimization Metadata, link monitoring, URLs, on-page, robots txt, and sitemap - 1 hour month
• Tracking and Reporting Keyword tracking for 20 keywords, campaign reporting, traffic reports - 30 mins a month

Standard Monthly SEO Retainer​

• Website SEO Content Monthly Topic mine 20 Topics and 5 Briefs
• Medium Content Optimization 2 x Content Upgrades OR 5000 words
• Medium Link Package 2 to 7 link placements a month
• SEO Optimization Metadata, link monitoring, URLs, on-page, robots txt, and sitemap - 2 hours
• Tracking and Reporting Campaign optimization, strategy, reports, and monthly meeting - 2 hours

Premium Monthly SEO Retainer​

• Website SEO Strategy 1 Topic mine + 100 topics + 20 Briefs
• Website SEO Content Keyword research, images and writing) - 20000 words
• Large Content Optimization Blog/page optimizations or upgrades - 5 Posts/Pages
• Large Link Package Directories, guest posts, submissions, advertorials, and press releases - 10 to 15 links
• SEO Optimization Metadata, uploading, link monitoring, URLs, on-page, robots txt, and sitemap - 3 hours
• Tracking and Reporting Campaign optimization, communication, strategy, reports, and monthly meeting - 5 hours

Custom SEO Packages

Looking for something a little more specific for your travel website? Leave your details below, and we’ll get back to you about creating the perfect SEO content for your site.

Travel Marketing Case Studies

Our travel marketing specialities.

Reaching the top of Google, Tripadvisor, Booking, or Bing requires more than just one thing. Luckily for you, we know them all, and we’re experts at all of them. Investing in just one ranking factor when it comes to SEO can sometimes work out well if you’re lucky, but we don’t count on luck. We prefer to work hard and diversify our SEO strategy.

We know all the different ranking factors that search engines are looking for and have made it our sole mission to be experts in every field.

Conquering all these SEO strategies is a mammoth task for one person, especially if you’re also worrying about making sales, running a site, and still having time for sleep (like many travel bloggers are). The fact of the matter is good travel SEO needs, at the very least, one dedicated person (probably with an unhealthy caffeine addiction).

An SEO team of two or more people is, quite honestly, the best way to handle travel SEO. Hiring and training a team can be expensive (just ask our founder) and doesn’t often yield results. It’s far more convenient, affordable, and beneficial to hire a team who already knows what they’re doing. And trust us, we know what we’re doing.

Content Writing

Link earning, audits & strategy, content strategies, content optimization, digital consulting, content upgrade, social media, web design & development.

Here are a few of the most common questions we get asked about our travel SEO packages.

When do I receive my content?

Your content will be delivered to you in full by the end of the month. But we do try and give you a steady flow of content throughout the month.

Who will write my content?

Your content will be written by various members of our team. We have a wide range of experienced writers who specialise in a variety of different topics and styles of writing. Our writers are dedicated, enthusiastic, knowledgeable and will make certain your travel site gets the attention it deserves. Plus, all of our writers are trained in SEO.

What kinds of links will I get?

We generally audit your top 3 competitors and then start seeing what links they have and you don’t. Then we start acquiring these links. We also use our network of publishers and bloggers to get your great high power and relevant links on websites with traffic. Lastly, we build a collection of profile, submission, and forum links on high powered websites

What is Surfer SEO?

Surfer SEO is a data-driven tool that we use in some of our SEO processes. It analyses your competitors in the SERPs with the aim of understanding which characteristics Google is favouring for your target keyword.

This helps us to make data-driven decisions on what to include in your post and how to optimize it for the best chance of ranking.

Will you help me choose what to write?

Happily! You’ll get a complimentary topic mine every 3 months which will give you ideas of what to write about. These topic mines look at what your customers are searching for as well as the best ranking posts on the internet which suit your site and its focus.

How many posts do I get a month?

Each package comes with a specific amount of words that will be written each month. These can be used in any way you wish. For example the budget package has 3000 words per month, you can choose to have a longer post of 3000 words written, two posts of 1500 words each or even three 1000 word posts. This is completely up to you and what will work best for your site.

How do I cancel my monthly retainer?

If you want to cancel your monthly retainer, all you need to do is send an email to [email protected] at least 30 days before your desired time of cancellation. Unfortunately, we cannot process cancellation requests for the current month.

What is "SEO optimization"?

While they may sound like they mean the same thing, search engine optimization is not like content optimization. The former is the process of improving the quantity and quality of traffic your website gets from search engines like Google.

There are three types of SEO. These are on-page SEO, off-page SEO, and technical SEO.

On-page SEO involves optimizing your site’s content, title tags, meta descriptions, and more. In contrast, off-page SEO takes place outside of your website; it involves strategies you implement outside your website to help improve its search engine rankings.

Lastly, technical SEO involves, well, technical work. It involves optimizing your website and server so spiders can crawl and index your site. This includes fixing your sitemaps, robot files , website structure, and URL structure and improving your website’s user experience. Technical SEO also involves optimizing your page speed and adding redirects where necessary.

What is content optimization?

Content optimization is not search engine optimization but falls under on-page SEO (a type of SEO).

Optimizing content entails making changes to it that will help you get higher organic search traffic. This involves performing keyword research and adding relevant keywords in strategic places throughout your content. We’ll also tweak your alt tags, title tags, image alt tags, and meta descriptions. It also means making changes to internal, affiliate, and external links.

How are optimisations for each month chosen?

Once a month you’ll have a call with one of our SEO experts to discuss the strategy of your site and decide which content needs to be optimized.

What does "Reporting, Analytics and Consultation" entail?

This is where we go through a report for the analytics and KPI’s of your website. We discuss the things that were done previously and what effect they may have had. We also discuss current and future strategies that you or we would like to pursue. We’ll also answer any questions you may have and help you with any issues or strategies you want to roll out.

Is working with a travel SEO agency worth it?

Absolutely! It’s important to work with experienced travel SEO experts who can craft a digital marketing strategy that will help you rank higher in the SERPs, increase organic traffic, and drive conversions.

Have a different question? Book a 1-on-1 call with one of our team members.

Book a Call with an Digital Strategist

Start Doing Intelligent, Targeted Marketing

Travel Minds is the first travel industry organization dedicated to, and driven by, marketing. We are on a mission to provide the process, products, tools, and support travel professionals need to attract leads and sell more travel.

As experts in the travel industry, we understand the importance of effectively allocating travel trade marketing dollars. In today's digital age, targeted advertising has become a game changer in reaching the right audience and driving conversions.

Are You Ready to Get Started?

Contact Us!

[email protected]

Send us an email!

303-500-0430

Give us a call!

Start Doing Intelligent,

Targeted marketing, why travel brands should spend their trade marketing dollars on targeted advertising.

Reach Your Ideal Audience

Targeted advertising allows you to hone in on your ideal audience based on demographics, interests, and behavior. This means you can reach the people most likely to be interested in your products or services, which increases the chances of conversion.

Maximize ROI

With targeted advertising, you can maximize your return on investment by spending your marketing dollars where they will have the most impact. By focusing on a specific audience, you can reduce waste and ensure that your ad spend is being used efficiently.

Personalization

Targeted advertising allows you to personalize your messaging based on the audience you are targeting. This means that you can speak directly to the interests and needs of your audience, which can increase engagement and conversion rates.

Measurable Results

Targeted advertising provides you with measurable results that you can use to optimize your campaigns. By tracking clicks, conversions, and other metrics, you can refine your advertising strategy and ensure that your marketing dollars are being spent effectively.

Competitive Advantage

By investing in targeted advertising, you can gain a competitive advantage over other travel brands that are not using this strategy. This can help you stand out in a crowded market and attract new customers.

Discover the Secrets of Our Travel Industry Marketing

At Travel Minds, we specialize in creating targeted advertising campaigns that help travel brands achieve their marketing goals. Contact us today to learn more about how we can help you optimize your trade marketing dollars and reach your ideal audience.

Are you a Tour Operator, Cruise Line, Hotelier, Rail Supplier, or Specialty Supplier?

Our products are designed to help suppliers increase their online visibility and attract more customers with cost-effective and results-driven solutions.

 Destination?

Reach your target audience, increase visitor numbers, and enhance your online presence with our tailored and impactful marketing products.

WHAT OUR CLIENTS SAY

“Overall, my experience with Travel Minds was excellent, and I would not hesitate to use their services again in the future. Thank you for your outstanding work!”

I recently had the pleasure of partnering with Travel Minds on a Travel Advisor marketing campaign for our destination, and I must say I am thoroughly impressed with the level of professionalism and expertise I received. From the initial consultation to the completion of the project, they demonstrated an exceptional level of customer service and attention to detail.

Travel Minds was highly responsive to my needs, always available to answer my questions and provided regular updates throughout the project. Their knowledge and experience in their field were evident, and I appreciated the suggestions and insights they offered to improve the project's outcome.

The quality of work delivered by Travel Minds was outstanding, exceeding my expectations. I was even provided trackable results from the campaign that I could pass on to our shareholders, which was a first for me! They delivered the project on time and within the agreed budget. I am confident that I made the right decision in choosing Travel Minds and I highly recommend their services to anyone in need of high-quality professional services.

Overall, my experience with Travel Minds was excellent, and I would not hesitate to use their services again in the future. Thank you for your outstanding work!

Experience Scottsdale

All Rights Reserved | Travel Minds | Privacy Policy | Terms of Use

WE HELP YOU SOLVE PROBLEMS, IDENTIFY NEEDS, CREATE STRATEGIES, AND ACHIEVE GOALS.

Integrated marketing that supports your triple bottom line.

Are you ready to work with a partner who believes in your product, service, and vision and has the tools, experience, and humility to actually help you get there? We are more than an experienced, proven adventure marketing agency. We are stewards of responsible business practices who delight in serving adventure experiences to carefully defined target audiences of real people, ready to engage with – and benefit from – your business, mission, or project. We love numbers and accountability, and we are careful not to confuse numbers with people and adventure experiences.

We help tourism businesses and destinations succeed in a sustainable way, achieving your business goals year after year with intelligent marketing. No hype, no oversell, no untracked campaigns. We focus on delivering measurable results throughout your sales funnel. We are business and consumer-focused, metrics-driven, and conversion-oriented.

Marketing Strategy

CUSTOMER LIFECYCLES, SALES FUNNEL, KPIs, CONVERSION OPTIMIZATION

Your marketing strategy is the most important part of your marketing efforts.  It’s the why and how of your marketing plans, followed by detailed tactics calendar covering what you need to do, and when, to get there. We help adventure and outdoor recreation businesses be successful in a sustainable way, achieving realistic business goals year after year, with smart marketing—no hype, no oversell, no overpriced campaigns. We focus on delivering real results for adventure operators. We are consumer-focused, metrics-driven, and conversion-oriented.

Social Media & PR

SOCIAL MEDIA CAMPAIGNS

Your prospective customers are on social media, and they want to hear from you before and after they buy. Are you part of the conversation? Being away from internet access is no excuse. If you’d rather be out on the river or the trail, let us handle your customer-centric and media-based PR opportunities for you. We’ll help you look your best to tourism journalists, too.

Tourism Search Marketing: SEO & PPC

PAY PER CLICK ADVERTISING & SEO FOR THE RIGHT TRAFFIC

Are your marketing dollars being spent in the right places? With over 25 years in the travel and tourism industry, we understand exactly what is needed to ensure you have a sustainable and cost-effective web presence. From SEO to PPC, we optimize your campaigns around metrics that maximize your ROI—so that you can get back to the  forward-thinking  part of running your business!

Website Design & Development

BRANDING, WEBSITE DESIGN, DEVELOPMENT & CONTENT CREATION

Does your adventure travel website currently capture visitors’ attention in a matter of seconds? We can help—we’ll combine the unique story behind your tourism brand with a holistic design approach to create a captivating new website that sets you apart from your competition… and that translates to your getting new customers.

Email Marketing

EMAIL CAMPAIGNS, CLIENT EXPERIENCE FUNNELS, AND STRATEGY

Great, you currently send emails to your customers and prospects—but are they paying attention? Email marketing continues to evolve dramatically. By targeting your marketing messages, creating consistent email content calendars, leveraging automated email responders and information-rich drip campaigns, and testing and analyzing the results, we create high ROI email campaigns. We do email marketing that gets results!

Print & Asset Design

BROCHURES & CATALOGS, POSTCARDS, RACK CARDS, & ONLINE ASSETS

Print is not dead for most adventure travel and outdoor recreation companies, and neither is well-planned client resource development—both an important part of the tourism marketing toolbox. Our conversion-centric approach is to simply tell your message in a visually appealing way. We focus on appropriate branding, consistent messaging, and strategic calls-to-action.

Education & Training

TOOLKITS, PRESENTATIONS, WORKSHOPS, WEBINARS

We support our clients with the right training & education to enable them to create the optimal mix of in-house and outsourced marketing team flexibility, expertise, and ROI-focused results. Across processes, tools, and channels, we help you get the most out of your marketing efforts. Our President & Founder is also an  AdventureEDU Educator  for the  Adventure Travel & Trade Association,  helping to educate adventure operators, tourism agencies, and local, regional, and national government organizations around the world about how to do effective adventure marketing.

Integrated Marketing Services

THINK OF IT AS YOUR MARKETING ECOSYSTEM

While there are quick wins to be had when you launch a campaign or overhaul a website, we are much more interested in helping support the 30,000ft view of your marketing. And let’s be honest: there is magic that happens when your website captures its visitors, your social media campaigns retarget those visitors, your email campaign slowly educates them about what they’re interested in, and it all comes together in a seamless client experience.

Julie and her team really opened our eyes to website design and search engine optimization. They held our hands and guided us to the best website with online booking. All said and done, We doubled our business in the first year thanks to the awesome website design and ecommerce. These folks are amazing! I would recommend Liquid Spark to any business, big or small!

Karen Davis, Smokey Mountain River Adventures

Ready to Talk?

Do you have a big idea we can help with.

TRAVELTIME SERVICES, INC.

Travel profile information.

• NAME * (EXACTLY as it appears on your I.D.)
• COMPANY NAME *
• EMAIL ADDRESS *
• DATE OF BIRTH *
• CREDIT CARD # (for airline tickets) *
• EXPIRATION *
• SECURITY CODE *
• CREDIT CARD # (for hotel guarantee) *
• SIGNATURE *
• Airline Information:
• TSA OR GLOBAL ENTRY NUMBER
• HOME DEPARTURE AIRPORT
• PASSPORT NUMBER
• NAME (EXACTLY as it appears on your Passport)
• ISSUED Month Day Year
• EXPIRATION Month Day Year
• Please show name as it appears on your frequent flyer account - it must match exactly.
• AMERICAN NUMBER
• DELTA NUMBER
• SOUTHWEST NUMBER
• UNITED NUMBER
• Seating Preference:
• SPECIAL REQUESTS
• HOTEL INFORMATION:
• 2 DOUBLE/QUEEN BEDS
• Is it most important that we:
• Confirm bed size if possible
• Confirm lowest rate and request bed size
• NON SMOKING
• Hotel ID Numbers:
• CAR RENTAL INFORMATION:
• Loyalty Club Numbers:
• AVIS WIZARD
• ENTERPRISE PLUS
• NATIONAL EMERALD ISLE

Small Business Trends

10 best business travel management companies.

A good travel management company can provide you with a travel program that is tailored to your needs, as well as travel arrangers to help you with all of your travel arrangements. They can also provide you with helpful tips and advice for business travelers. If you’re looking for the best travel management services for your business, then look no further than the following 10 companies.

What are Business Travel Management Companies and What do They Offer Business Travelers?

BTMCs, provide services to their corporate clients to help manage their business travel. This can include providing software that tracks the expenses and itineraries of traveling employees, booking flights and hotels, arranging car rentals and other transportation, and providing customer service support during the travelers’ trip.

This can be invaluable for companies that have many employees traveling for work regularly, as it helps keep track of all the costs and logistics associated with business travel. Additionally, BTMCs can often negotiate lower rates for their clients on various travel services.

• READ MORE: Travel Risk Management Tips

Benefits of Using a Corporate Travel Management Company

There are many benefits to using a corporate management company for travel, including these four:

• Expense management. BTMCs can help businesses keep track of their spending on business travel and provide software to help manage and automate the expense reporting process.
• Business traveler support. Corporate travel management companies can provide customer support to travelers 24 hours a day, 7 days a week. This can be helpful in the event of an emergency or last-minute changes to travel plans.
• Travel management solution. BTMCs can provide businesses with a complete travel management solution that includes booking flights and hotels, arranging transportation, and providing customer support.
• Lower travel costs. BTMCs often have access to discounts on flights, hotels, and other travel services that they can pass on to their clients.

How to Grow Your Corporate Travel Program

A company can grow its business travel program in a few ways, including using a business management company for travel. Business travel arrangers can help to make travel easier and more efficient for employees, which can save the company time and money.

You can also educate employees on the benefits of using a travel management company in the travel program. And you can encourage employees to book their travel early.

General Criteria for Choosing the Best Business Travel Management Company- Our Methodology

Selecting the right business travel management company is crucial for streamlining your corporate travel needs. To assist you in this important decision, here are some general criteria to consider, along with a scale indicating their relative importance:

1. Expertise and Industry Experience (9/10):

• Extensive experience in corporate travel management.
• In-depth knowledge of the travel industry and its trends.
• Proven track record of successfully handling business travel for clients.

2. Cost Efficiency (9/10):

• Competitive pricing and cost-effective solutions.
• Ability to negotiate discounts with airlines, hotels, and other service providers.
• Transparent pricing structures with no hidden fees.

3. Traveler Support and Assistance (9/10):

• 24/7 availability for traveler support.
• Access to a dedicated travel advisor or consultant.
• Quick response time to resolve travel-related issues.

4. Technology and Booking Tools (7/10):

• User-friendly online booking platforms.
• Integration with expense management systems.
• Mobile apps for easy on-the-go bookings and itinerary access.

5. Customization and Flexibility (7/10):

• Tailored travel solutions to meet your specific business needs.
• Ability to accommodate last-minute changes or adjustments.
• Flexible policies that align with your company’s travel policy.

6. Traveler Well-being and Safety (9/10):

• Implementation of traveler safety measures and risk management.
• Access to real-time updates and alerts during travel.
• Compliance with health and safety regulations, especially during emergencies.

7. Reporting and Analytics (7/10):

• Access to detailed reporting on travel expenses and patterns.
• Analytics tools to help identify cost-saving opportunities.
• Insights into traveler behavior and preferences for future improvements.

8. Global Reach and Network (7/10):

• A wide network of partners and suppliers worldwide.
• Capabilities to manage international travel seamlessly.
• Knowledge of regional travel nuances and requirements.

9. Client References and Testimonials (7/10): 

• Positive feedback and references from current clients.
• Case studies showcasing successful travel management experiences.
• Reputation and credibility within the industry.

10. Sustainability and Environmental Responsibility (5/10):

• Commitment to sustainable and eco-friendly travel practices.
• Options for carbon offset programs or eco-conscious travel choices.
• Alignment with your company’s sustainability goals.

The 10 Best Travel Management Companies for Business Travel

As businesses increasingly shift to a global marketplace, the need for efficient and cost-effective travel management has become more important than ever.

In this new era of globalization, organizations are looking for travel managers who can help them navigate the higher prices and complex logistics of doing business internationally. Here are ten of the best travel management companies for businesses of all sizes:

1. TravelBank

TravelBank offers a comprehensive corporate travel management solution with extensive industry experience that includes expense reports, money management, and booking. With TravelBank, businesses can save time and money while ensuring that their employees have a safe and seamless travel experience.

2. AMEX GBT

If you’re looking for an efficient and reliable way to handle your business travel, AMEX GBT is a great option with a fantastic reputation. Their risk alerts and direct communication during disruptions make them a dependable choice, while their pre-negotiated rates can save you money.

Plus, their customer care operates at a rapid 15-second response time, so you can always get help when you need it. And if you need to cancel your trip last minute, FlexiPerk can get you up to 80% of your money back.

3. SAP Concur

SAP Concur is a comprehensive solution for businesses looking to manage their travel spending. It offers a wide range of features, including booking tools, expense reporting, and invoicing. This makes it an ideal solution for companies that want to streamline their travel process and reduce their expenses.

• READ MORE: David Alexander of SAP Concur: Automating Expense and Travel Management Sheds Light on Company Spending Issues

CWT is a 150-year-old company that has a global presence in 150 countries. So it has a fantastic reputation and a wealth of industry experience. It offers a business-to-business-for-employees platform that’s reliable and easy to use. Their myCWT app is accessible on PC and mobile devices, and it allows travelers to book flights and make reservations at 800,000+ properties at special rates.

Egencia is a travel management software that can help businesses keep track of their travelers and their travel data. This can help ensure traveler safety and a smooth travel program. Egencia also offers reports and analytics so that businesses can see how their travelers are performing and where they can make improvements.

6. BCD Travel

BCD Travel offers comprehensive travel management solutions for businesses of all sizes. With offices in 109 countries, BCD Travel is well-positioned to help businesses manage their travel needs worldwide.

Their software suite includes three separate platforms that can be customized to meet the unique needs of your business. Additionally, BCD Travel offers access to APIs to integrate with their platforms, making it easy to get the exact solution you need.

If you’re looking for a comprehensive travel solution for your business, look no further than CTM. They provide online booking tools for corporate travel, making it easy to find a hotel and car rental. With CTM, you can get your business trip organized quickly and easily.

8. TravelPerk

With the world’s largest inventory of travel options and partners with the biggest names in the business, TravelPerk can cater to your every need. Forget about hours wasted researching flights, hotels, and car rentals – let TravelPerk do all the hard work for you.

9. FCM Travel Solution

If you’re looking for great deals on business travel, FCM Travel Solution is the perfect option. With over 650,000 hotel properties and major airline partnerships, FCM can offer you specially negotiated airfares and hotel rates.

Plus, their FCM Connect suite of tools includes a powerful online booking tool and an expense management platform, making trip planning and tracking expenses a breeze.

10. TripActions

TripActions has trusted partner connections and an easy booking process that’ll have you on your way quickly and easily. Plus, if you need any help along the way, TripActions’ customer support is always happy to help.

• READ MORE: business travel tips

Factors to consider when choosing a corporate travel management company

When choosing the best corporate travel management solutions for a small business, there are a few key factors to consider.

One of the most important considerations is the travel managers themselves – what experience do they have and what is their knowledge of the travel industry advancements that can save money for your company?

Additionally, it’s important to look at the company’s commitment to traveler wellbeing. Are they offering features like loyalty rewards programs and 24/7 support? Finally, it’s also important to check out the company’s ability to save you money.

Can they offer discounts on airfare, hotels, and car rentals? By considering all of these factors, you can be sure that you’re choosing the best travel management solutions for your business.

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Put-in tours

Original tour agency in moscow and st petersburg..

Onboard a Soviet van!

Welcome to Russia!

We are Sergey and Simon, a Russian and a Frenchman, both  passionate about Moscow, Saint-Petersburg and classic cars. Together, we have created Put-in tours. Our goal is to help you experience Russian culture off the beaten path. Join us onboard our classic Soviet van and let’s get rolling!

In Moscow we offer you a city tour to discover most of the city in an original way as well as a night tour to admire the lights. Our pubcrawl is ideal to explore Moscow’s night-life and have fun. If you are craving to discover Russian culture, come impress your senses during our monastery diner or join our 100% Russian Banya Excursion . The latest will also bring you to Sergiyev Posad and it’s famous monastery!

For the most extreme travellers, our shooting tour will deliver your daily dose of adrenaline whereas our tank excursion will let you ride a real tank and shoot a bazooka.

We also offer help to receive your visa , safe and multilingual airport transfers , as well as organisation services for team-building events or bachelor parties .

All our excursions (but the monastery diner) happen onboard our Soviet military vans and can be covered by our  professionnal photographer or videographer.

In Saint Petersburg

We welcome you in Saint Petersburg onboard our Soviet van to discover the imperial city with our city tour and night tour .

Continue your discovery in style! The adrenaline lovers will like our shooting tour  which brings 3 Russian weapons to the tip of your trigger finger.

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At Put-in tours, we put you in our classic Soviet vans to go explore Moscow, Saint Petersburg and Russian culture off the beaten path. Discover our Moscow city guided tour, visit Moscow by night, join our banya & Sergiyev Posad excursion, visit and dine in one of Moscow's oldest monastery or even Luzhniki stadium, before you party on our famous pubcrawl! Original and atypical tours : Shoot AK47 and a bazooka after riding on a tank with our tank & bazooka excursion ! Extreme tours: Fly a fighter jet in Moscow onboard a L-29 or L-39 aircraft!

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Moscow Travel Guide

• Guide to Russia
• Russian Destination Guide

Why travel to Moscow

Contrasts: 12th century monasteries and some of the tallest skyscrapers in Europe can be found side-by-side in this complex and captivating city. The diversity of this mega-city is astounding. Only a few steps away from the solemn red facade of the Kremlin and the sounds of righteous church bells, a buzzing night scene and alternative-fashion boutiques can be found.

Culture: In Moscow only the best goes. Be it a theatre, restaurant or gallery, the standards are certain to be world-class. The Bolshoi ballet company is reputed to be even better than the Mariinsky’s and “MMOMA” (Moscow’s museum of modern art) exhibits works of art as profound as any that could be found in the famed MOMA.

Convenience: Unlike the rest of Russia, it’s easy enough to get by with just English in Moscow and, driving excepted, it is surprisingly safe: the murder rate is lower than in some of America’s major cities.

Top Sights in Moscow

St. Basil’s

Novodevichy Convent

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Why visit Moscow

It would take more than two days to walk around the perimeter of the biggest city in Europe, Moscow. Many of its inhabitants barely know what’s beyond the few blocks around their flat and there are so many attractions that it’s almost impossible to know where to start. If there is such a thing as an antidote to boredom, Moscow City is it. The mind-boggling range and diversity of things to do, places to eat, parks, historical monuments and more means that a vacation in Moscow has a wealth of activities to offer for every type of traveler, from young families to retirees.

Reasons to Vacation in Moscow in 2022

The Bolshoi theatre is familiar to almost everyone as Russia’s grandest theatre, but what people don’t know is that there are many more bolshoi (big) sites in Moscow that are worth travelling all the way to Moscow to see. For more than 100 years, the world’s biggest bell has been hidden behind the Kremlin’s walls and inside Moscow’s main park (which is bigger than some countries!) there is the world’s largest outdoor ice-rink. Travelers that visit Moscow can stay at the Izmailovo, Europe’s biggest hotel, then eat at the largest and most historic McDonald’s in Europe and after that have fun at the largest European indoor theme park!

Ancient Past & Stunning Architecture:

As those who travel to Moscow will see, just because Moscow is a city of record-breaking, glitzy high-rises doesn’t mean that there is no history. On the famous Arbat street, time-worn, wooden storehouses and century-old churches are squashed up against grey, soviet blocks which are then towered over by 21st century office-blocks. Unlike its much younger sibling, St Petersburg, Moscow’s roots stretch way back to the 12th century. Within the walls of the Kremlin, the city’s oldest building the Cathedral of Assumption can be admired in all its 500+ years of age.

Culture & Convenience

For a foreigner who has never visited Russia, Moscow is the perfect stepping stone into this great land of mystery. From the country’s best classical ballet troupes to snow-white troikas trotting through the parks, all the highlights of Russian culture can be had in Moscow without any of the complications that would be expected in other, less developed regions of Russia.

Cheap as Caviar

In Moscow, everything is bargain when with the current foreign exchange rates being what they are. Even caviar doesn’t seem so dear when the exchange rate is at 60rub to the dollar, so go on indulge yourself! Take your 2022 vacation in Moscow and have the best of both worlds, with European luxury at very affordable prices.

Lena, our guide in Moscow was excellent. She was very knowledgable and could answer any question we had for her. We liked that she could pick up on our interests and take us places we might not have thought of to go. When we realized that one of the places we had chosen to see would probably not be that interesting to us, she was able to arrange entry to the Diamond Fund and the Armoury for us. Riding the Metro with Lena was a real adventure and a lot of fun. In Saint Petersburg we found Anna well versed in the history of the Tsars and in the Hermitage collection. Arkady in Veliky Novgorod was a very good guide and answered all of our questions with ease. Novgorod was perhaps a long way to go for a day trip, but we did enjoy it. Vasily was a great driver to have and kept us safe with good humour and skill. We enjoyed ourselves so much, my daughter says she is already planning to return. We would both have no hesistation to recommend ExpresstoRussia to anyone we know.

Just wanted to let you know that My grandson Bruno and I couldn´t have been more pleased with our week in Moscow (6/15 - 6/21). We were absolutely enchanted with the whole experience, including getting lost a couple of times in the Metro during our free time. Although both our guides (both Eleanas) were excellent, I would particularly commend the first one (she took us to the Tatiakov, the KGB tour, and to that beautiful cemetery where so many great Russian artists, authors, composers, musicians, militarists, and politicians are buried). Her knowledge is encyclopedic; and her understanding of today´s Russia as a product of its past was, for us, truly enlightening. I will be taking another tour in Russia, with my wife, within the next two or three years. I will be in touch with you when the time comes. Meanwhile, I will refer you to other potential visitors to Russia as I meet them.

We had a great time both in Moscow and St Petersburg. Your travel agency was excellent in coordinating the whole trip. Everything worked like clockwork. The guides assigned to us were very nice and friendly. They had a great knowledge of their subjects. The cars and the drivers were great. The hotels were good and the itinerary was good. All in all, it was a wonderful experience. It was nice dealing with you and your company. Thank you very much for a great Russian experience. Have a great future ahead

• 31 reviews of Express to Russia Moscow Tours in Moscow

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