visit harley davidson factory milwaukee

Harley-Davidson Museum

Harley-Davidson Museum Rumbles Into Summer With A New Exhibit and a Calendar Full of Events         

Milwaukee’s iconic Harley-Davidson Museum, a city landmark and popular tourist destination, revs into high gear this summer with a new exhibit, vintage motorcycle rally, concerts, delicious barbecue at MOTOR Bar & Restaurant, and more.

H-DMUSEUM.COM

Saturday Demo Rides Powered by H-D Insurance, Saturdays 10am-4pm 

Take a 20-minute exhilarating motorcycle ride through the Menomonee Valley. Museum visitors with a motorcycle endorsement can hop on a #FreedomMachine from Harley-Davidson, including Touring, Softtail, Adventure Touring, and Electric models.

Father’s Day Weekend, June 17-18

Take Dad to see the museum’s newest exhibit, Mama Tried: Bringing It Together , opening June 17, followed by BBQ & Blues presented by Bulleit® Bourbon. Enjoy free live blues music and all-you-can-eat barbecue at this popular event. Dads receive free admission to the museum on Sunday, June 18 along with specials at MOTOR Bar & Restaurant.

Wild Ones: Vintage Motorcycle Rally,  June 24, 10am-3pm

Watch scores of vintage bikes roar onto the museum’s grounds, along with motorcycle field games at this thrilling event, a partnership between the museum, the Knucklehead Company and AMCA Badger Heritage Chapter, which celebrates Milwaukee’s rich motorcycle heritage.

Harley-Davidson Homecoming ™ Festival at the H-D Museum, July 13-16

Don’t miss this exciting four-day festival honoring Harley’s 120th anniversary and colorful heritage. From free live music to boonie bike races, vintage motorcycle field games, a Harley product showroom, food and shopping, Homecoming showcases the best of bike culture.

THURSDAY BIKE NIGHT CONCERT SERIES From 5-9pm every Thursday enjoy free live music, food and drink, and elaborate rolling sculptures.  June 1/ UnXpected   8/ Midnight Train 15/ Coyote Fire 22/ Local Legends Avenues/Devil’s Teeth 29/ The Hankerins July 6/ Altered State 13/ Hairball (Homecoming Festival) 20/ The Verdict 27/ Ten Feet Tall August 3/ The Playlist 10/ The Gleasons 17/ JP Cyr & The Ramblin’ Kind 24/ The Blacktop Kings 31/   Screamin’ Cucumbers September 7/ Rock-A-Diles 14/ Driftwood 21/ WhiskeyBelles 28/ Mixtape

Mama Tried: Bringing It Together- opens June 17 Mama Tried highlights the motorcycle racers, fans and builders that make the annual winter weekend—which includes the Flat Out Friday racing event and bike show—truly special. Bikes displayed include custom motorcycles, vintage machines, and the especially rare 1929 FHAC with FLXI Sidecar Factory Racer.

My Papi Has a Motorcycle Mi papi tiene una moto The museum’s first bilingual exhibit features the delightful story and colorful illustrations of Young Adult author Isabel Quintero and illustrator Zeke Peña’s book “My Papi Has a Motorcycle.”

TWO SHOPPING EXPERIENCES

The Harley-Davidson® Shop features exclusive products and items celebrating H-D’s 120th anniversary. You can also create your own unique items at the custom station. The H-D Factory Outlet is the destination for end-of-season gear and discontinued products.

Your Insider Guide to the Harley-Davidson Museum in Milwaukee

By: Author Hannah

Posted on Last updated: September 20, 2023

Completed in 2008, the Harley-Davidson Museum in Milwaukee receives an estimated 300,000 visitors per year to celebrate the company’s over one-hundred-year history. If visiting Milwaukee, plan on spending the good part of the day at the Harley-Davidson Museum since there are plenty of exhibits to enjoy, and finding good food on site couldn’t be easier.

Getting to the museum is also very easy – the museum is located at 400 W. Canal St. just off the 6th St. viaduct, making it an easy drive or short taxi ride from downtown Milwaukee. Here are a few additional details of what to expect when visiting the museum.

Harley-Davidson Museum Exhibits

There are six permanent exhibits at the Harley Museum mostly comprised of materials stored in the Harley-Davidson archives. Two of the exhibits are dedicated to telling the long history of one of America’s, if not the world’s, most cherished motorcycle companies.

Next, visit the exhibits on custom bike culture to see how fans around the world have modified their motorcycles or the exhibit at clubs and bike competitions. If you enjoy the mechanical side of motorcycles, make sure you check out the exhibit dedicated to Harley engines. Last but certainly not least, check out the final exhibit featuring a massive gallery of Harley-Davidson motorcycles.

Before visiting the museum, make sure you check out their website to find what special rotating exhibits currently are being featured. Past exhibits have included galleries of Harley-Davidson photography, explorations into the history of motorcycle drag racing, and insights into biker clothing throughout the decades.

Most exhibits will provide audio tours upon request, or you can book ahead for special behind-the-scenes tours at an additional cost. Plan on giving yourself a few hours to fully enjoy the exhibits and plan your visit around either lunch or dinner to enjoy the onsite restaurant.

Milwaukee Harley- Davidson Museum Restaurant, Motor

While most museums offer low-quality fare, the Harley-Davidson Museum boasts a fantastic restaurant that in fact serves as a destination by itself. Motor offers an eclectic menu of American favorites, including top-notch barbeque. Try the cheese curds or the fried chicken wings with your choice of sauce. The menu also features soups, salads, assorted stuffed potatoes, and burgers and sandwiches.

However, don’t let your skepticism get in the way of trying the barbeque. There are certainly the best barbeque joints in Milwaukee, but Motor serves up some authentically smoked meats that can rival the best of them. Try the brisket plate, which comes with fries, coleslaw, and cornbread, and don’t leave without trying one of the tempting dessert options.

Visiting the Harley-Davidson Museum

The hours have been recently changing, but currently, in 2022 the Harley Davidson Museum is open daily from 10 am to 5 pm.

Beyond the exhibits and food, make sure you also check out the extensive store for clothing and other merchandise.

Also, be aware that the museum offers numerous rentable spaces for all sorts of special events, both indoors and outdoors. If you live in or near Milwaukee and need an ideal location for a wedding reception, corporate gathering, or even a private birthday party, the museum accommodates all sorts of events at a range of prices.

Harley-Davidson Museum Entrance Fee

• Adults 18-64 $22
• Seniors 65+ $16
• Students 18+ and Military with ID $16
• Children 5-17 $8
• Children under 5 are free

Audio tours are an additional $4 and are available in a variety of languages.

Visit the Harley-Davidson Museum in Milwaukee

Posted: tue-apr-2022.

There are plenty of wonderful things to do in Wisconsin, not least of which is enjoy the spectacular natural beauty this state is known for. However, there are other great things to do, too, like visit the Harley-Davidson Museum in Milwaukee. The Harley-Davidson Museum houses an unrivaled collection of Harley-Davidson motorcycles and memorabilia, not to mention a variety of events and other experiences to complement your time there. It's truly a mecca for motorcycle enthusiasts. 

The Harley-Davidson Museum is located in the heart of downtown Milwaukee, not too far from other popular city attractions like the beautiful shores of Lake Michigan, top museums, breweries, and so much more. Milwaukee truly offers a little bit of something for everyone and this spring is a wonderful time to visit. 

While you're enjoying the Harley-Davidson Museum and the vast number of other things to do in Milwaukee, consider staying at one of our Wisconsin Bed and Breakfasts nearby. There are two properties in Milwaukee itself, and a few more in nearby suburbs of southeast Wisconsin . 

If you're any kind of a fan of Harley-Davidson motorcycles, then you really must visit the inspiring Harley-Davidson Museum in Milwaukee. From the moment you first set foot on the 10-acre park-like campus, you'll be impressed. That's true even if you aren't somehow already a fan of these American-made masterpieces - but we're pretty sure you'll leave a fan. 

The Harley-Davidson Museum will walk you through the fascinating history of this epic American brand through a series of interactive exhibits, unique collections of motorcycles, and two-floors worth of Harley-Davidson memorabilia.  We're not kidding when we say it's impressive!  Here are just a few of the things you can expect from your next visit to the Harley-Davidson Museum in Milwaukee. 

• Through various exhibits at the Harley-Davidson Museum, you'll gain an in-depth understanding of the lifestyle and culture surrounding this iconic brand. Current special exhibits include  Off-Road Harley-Davidson, Building a Milwaukee Icon: Harley-Davidson's Juneau Ave. Factory,  and  Tsunami Motorcycle Display. 
• You can take behind-the-scenes tours of the Harley-Davidson Museum, where you'll learn even more about the heritage associated with the brand.
• The events calendar is packed full of exciting events for Harley enthusiasts (and even those non-enthusiasts among us)! This includes motorcycle rallies throughout the year. 
• Don't leave the Harley-Davidson Museum without picking up some merchandise from their amazing museum store.

The Harley Davidson Museum is currently open seven days a week. Tickets can be purchased online, though you can also purchase them upon arrival at the museum. 

Places to Stay Near the Harley-Davidson Museum in Milwaukee: Sheridan's Bed and Breakfast and Bay View Studios , and The Muse Gallery Guesthouse .

Find the Best Scenic Rides in Wisconsin

After leaving the Harley Davidson Museum in Milwaukee, we have no doubt you'll be inspired to take a road trip across this beautiful state.  The open road, the beautiful scenery, the warmth of the sun on your back, and nothing but the roar of the wind and your bike in your ears. It's a sense of peace that's hard to come by - but did you know that bike rides (both pedal-powered and Harley-Esque bikes) and B&B's pair well together? Depending on how much time you have, you can visit one or more areas of this incredible state, stringing together a trip from one Wisconsin Bed and Breakfast to the next. Wouldn't that be fun?

To give you a little inspiration for your upcoming road trip, here are a few of our favorite scenic drives in Wisconsin, most of which involve the  Wisconsin Rustic Roads  program.

• Roads 55  &  56  meanders through southwest Wisconsin's Driftless Area, where you can enjoy beautiful places like  Wildcat Mountain State Park . Get in some more of Driftless Wisconsin's dramatic scenery on  Rustic Road 66 .
• Travel through the beautiful prairies and meander along the Wisconsin River in central Wisconsin on  Rustic Road 49 .
• Combine Rustic Roads  10 ,  86 , and  115  in southeast Wisconsin for a sensational 12.7 mile drive through Wisconsin's  Kettle Moraine State Forest - Southern Unit . While here, feel free to hike on the scenic  Ice Age National Scenic Trail .  
• Drive through a 300-year-old tunnel of oak trees along  Rustic Road 90 .
• If you're heading north, find your way to  Rustic Road 105  and ride through the breathtaking Chequamegon-Nicolet National Forest.  This route will take you across the  Smith Rapids Covered Bridge  over the South Fork of the Flambeau River.
• Travel along the scenic St. Croix River in Western Wisconsin on  Rustic Roads 101  and  103 , and enjoy the dramatic sandstone bluffs and trees towering over the river. 
• The longest Rustic Road in the state is  road #32 .  Ride through beautiful hardwood forests and basque in the glory of the Thunder and Peshtigo Rivers.  You'll be traveling through the  waterfall capital of Wisconsin . 
• Head to Waupaca County, and find three rustic roads grouped together, #'s  57 ,  23 , and  24 , which offer you the chance to drive alongside the Crystal River and the area's beautiful apple orchards. 

Pit Stop at Wisconsin Bed and Breakfasts

Between a visit to the Harley-Davidson Museum and the scenic rides above, you could spend weeks crisscrossing the state of Wisconsin and still not have covered it all. You'll make a good dent, though, and all along the way, you'll have the opportunity to stay at some of the best places in Wisconsin.

Wherever your travels take you in Wisconsin, you can be assured that when you stay with one of our members you are choosing to stay in some of the most outstanding lodging accommodations around the state. There is nothing standard about a stay at a Wisconsin Bed and Breakfast.

Our Wisconsin Innkeepers offer the best service and hospitality.  Your day will always start with a delicious breakfast - which, as foodies, is a real point of pride for our Innkeepers. Going the extra mile to ensure you have everything you need during your stay, including personalized recommendations for places to go and things to see, comes standard with your stay. Are you ready to get out on the road and visit the Harley-Davidson Museum in Milwaukee? Start by booking a room at one of our  Wisconsin Bed and Breakfasts today!

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Road Trip to the Harley-Davidson Museum in Milwaukee, Wisconsin

Posted By: Julie Henning May 15, 2023

Milwaukee, Wisconsin remains one of our all-time favorite family vacation destinations. From sporting events to concerts, festivals, nightlife, museums, gardens, restaurants, and countless places for outdoor and indoor recreation, we’ve offered many suggestions for exploring America’s Brew City on Road Trips for Families. But, one place we haven’t shared extensively with our readers is a venue celebrating 120 years as an iconic Milwaukee corporation now touting bragging rights as the most desirable motorcycle and lifestyle brand in the world—Harley-Davidson.

Nestled on a peninsula of land where the Menomonee and Milwaukee Rivers converge, the Harley-Davidson Museum is a stone’s throw from the city’s Historic Third Ward, Walker’s Point and Downtown Milwaukee. Accessible by foot, vehicle, or boat, visitors to the museum are encouraged to explore both the museum and the campus. We spent some time fully exploring the venue last week and recommend starting indoors with a general admission upgraded to include the handheld audio tour available in in English, Chinese, French, German, Japanese, Portugese, and Spanish.

Visitors begin on the second level with an introduction to the company’s founders and fledgling years. Learn about the evolution of the motorcycle in form, fit, and function of the Harley-Davidson brand as it evolved in tandem with America’s Progressive Era, the Great Depression, and both World Wars. Permanent exhibits board track racing and hillclimbs introduce visitors to the thrill and competition that remains the core of the motorcycle culture today. Interactive video screens accompanying the engines mounted on display in the Engine Room discuss the evolution of the Harley-Davidson engine through modern day.

Families visiting with younger kids might first find the Imagination Station on the museum’s first floor. Look for a corner cubby with pint sized Harley gear, books, puzzles, and a Knucklehead motorcycle with buttons, sounds, and handlebar grips to twist and turn. Leaping between floors is a Harley-Davidson XR-750 made famous by American stunt performer Evel Knievel. Other permanent and special exhibits showcase boats, snow machines, and scooters made by Harley-Davidson over the years, an origin story of the company’s four founders (Harley and the Davidsons), a tank wall, and much more!

In the newly opened Experience Gallery that highlights inspiring stories from real-life Harley riders who have made their own epic journeys, visitors are encouraged to “ride” the bikes mounted to the exhibit floor. Here I am failing to look tough (Maybe I need more bugs on my windshield?):

Outside, a self-guided walking tour leads guests around the grounds, the museum shops, and the Motor bar and restaurant.  Check the museum’s Happenings page for a list of upcoming events ranging from Saturday demo rides to patio parties with live entertainment, Friday fish fry (a Wisconsin tradition!), and celebrations in celebration and recognition of active military and veterans. If you area a H.O.G. member , you’ll enjoy special discounts every day, including free admission and $4 for 16 ounce cans of Budweiser, Bud Light, or Busch Light.

We hope you enjoy your visit to the Harley-Davidson Museum as much as we did! Happy Trails!

About the Author

Julie henning.

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The new year brings new ways to experience the Harley-Davidson Museum

Become a tourist in your hometown when Milwaukee Museum Days returns this month.

MILWAUKEE, USA (Jan. 11, 2024) – Resolve to explore more in 2024! Jan. 18 marks the return of Milwaukee Museum Days . The H-D Museum is proud to be among the 30 area attractions looking to highlight the meaningful impact museums have on our residents, tourism in Wisconsin and the local economy. Get tickets to the Harley-Davidson Museum for just $10*! Score admission from free up to $15 to explore your favorite museum or discover a hidden gem you’ve been wanting to explore from Jan. 18 – 28 (excluding Jan. 23 & 24 at the H-D Museum).

Hoop heads, there’s still time to hop on the Marquette Golden Eagles bandwagon before the madness. There are nine more chances to hear directly from the head coach of the No. 11 men’s basketball team in the nation as Marquette Thursdays at MOTOR® Bar & Restaurant return in January.

Also this month, get ready for the dawn of a new era. Join us for the premiere of Harley‑Davidson’s all-new 2024 motorcycle model lineup on Jan. 24.

Please also note that aside from MOTOR® Bar & Restaurant (which will remain open seven days a week, Sun – Wed, 11 a.m. – 8 p.m.; Thu – Sat, 11 a.m. – 9 p.m.) and private events hosted by 1903® Events, the H-D Museum™ campus will be closed on Tuesdays and Wednesdays in January and February of 2024. Additionally, the H-D® Shop will be closed Jan. 30 – Feb. 2 for inventory.

PROGRAMMING / EVENTS Milwaukee Museum Days , Jan. 18 – 22 & 24 – 28 One more reason to love Milwaukee. During its 10-day run, 30 museums will offer discounted admission, special programming and more during Milwaukee Museum Days. Running Jan. 18 – 28, immerse yourself in some of Milwaukee’s incredible museums, experiencing everything from the innovative hands-on exhibits at Discovery World to the whimsical National Bobblehead Museum and Hall of Fame, the roaring fun of the world’s only Harley-Davidson Museum to the wide-open spaces of the Lynden Sculpture Garden . With admission discounts at up to 30 museums, you’ll soon discover that there’s always more to explore in the 414. Score tickets to the Harley-Davidson Museum for just $10* from Jan. 18 – 28 (excluding Jan. 23 & 24). And on Jan. 19, join Lubar Center Director Derek Mosley for a conversation about Milwaukee Museum Days and the state of funding for museums and the arts in Wisconsin at Marquette University ’s On the Issues forum.

*Mention Milwaukee Museum days and receive one (1) Harley-Davidson Museum Adult General Admission pass per adult for $10 and one (1) Harley-Davidson Museum Child General Admission pass per child under the age of 18 for $5 (kids under 5 are free). Valid from January 18, 2024, through 28, 2024 for in-person use at the Harley-Davidson Museum. Not valid for online purchases or previous H-D Museum purchases. Cannot be combined with any other offer, discount or promotion. Offer can be changed at any time without notice. Void where prohibited or restricted by law.

“The Marquette Basketball Hour” with Shaka Smart , select Thursdays, 6 – 7 p.m., Nov. 30 – March 7

MOTOR® Bar & Restaurant at the Harley-Davidson Museum is the place to be for all Marquette fans this season. Join us on select Thursdays at 6 p.m. when men’s basketballs Head Coach Shaka Smart, Jen Lada and players will break down all the Marquette action. Don’t miss Marquette Thursdays at MOTOR Bar & Restaurant on the Harley-Davidson Museum® campus to support the defending Big East Champions.

Annual Pass Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s Annual Pass offers individual, family and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include: virtual access to the H-D Museum with various Harley history topics covered in our Virtual Gallery Talk series, admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more. Visit H-D Museum.com for details and other terms and conditions.

Annual Pass Level for Community Partners

Coming in 2024: Public Libraries, community centers and youth organizations will be able to purchase a Harley-Davidson Museum Annual Pass for check-out and use by the community members they serve. For additional information about this Annual Pass (Community Partner Level), please call 414-287-2789.

Guided Tours Get closer to the artifacts, exhibits and stories with a guided tour of the H-D Museum! There are three specially designed tours in our experience portfolio: The VIP Tour is ideal for special guests and special occasions Our Beyond the Gate Tour takes guests into the motorcycle vault Everyone will love the Spotlight Tour, which is a perfect intro to the story of Harley-Davidson

Group bookings are available for 2-50 guests. Call 414-287-2799 or email [email protected] for reservations. Check out the tour calendar for public tour availability, too.

Engineering Merit Badge (Saturdays at 10:15 a.m. and Sundays at 2:15 p.m.) All scouts are welcome to come earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be launched by our merit badge counselor. Then, scouts will explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. Ticket includes: downloadable activity booklet used for the program, welcome and orientation by program facilitator, blue card signed by the facilitator (one blue card per scout registration) and an exclusive H-D Museum™ patch.

Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.) This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.

MUST-SEE EXHIBITS AND INSTALLATIONS “Mama Tried: Bringing it Together” (on display now) The Mama Tried® Motorcycle Show and adjoining Flat Out Friday races are a bright spot in the dead of cold, Wisconsin winters. The show has amassed an army of followers and fans that give the weekend its signature style: People are the heart of the show; the bikes are the social lubrication. The Harley-Davidson Museum’s special exhibit, “Mama Tried: Bringing it Together,” focuses on the builders, the racers and the fans that gather over a bike or a brew. A riot of bikes awaits you: outrageous custom bikes, lovingly restored vintage machines and one as rare as hen’s teeth – 1929 FHAC with FLXI Sidecar Factory Racer. Don’t come alone; bring your crew. That’s what Mama Tried is about, after all. Check out the exhibit before Mama Tried and Flat Out Friday make their triumphant returns in February, then make plans to kick off the weekend at the Official Mama Tried Pre-Party on Feb 22 at the H-D Museum. And hear directly from David Kreidler, curator of the exhibit, on the Mama Tried podcast .

1972 Custom Sprint 350 Single (on display now) J. Shia’s unconventional 1972 350cc Sprint custom just went on display at the Harley-Davidson Museum. Inspired by Tchaikovsky’s famous ballet “Swan Lake,” Shia designed a dual bike project to reflect both the contrast and parallels of the black and white swans. The “white swan” can now be found at the H-D Museum. Shia’s build style for this project is unique in both function and materials, which she designed and fabricated all out of her Boston-based shop, Madhouse Motors. Shia incorporated unexpected parts from other products to create the bike: The headlight is the projector from a microscope and the taillight is a pencil sharpener. The carburetor intake is a modified juicer, and the foot-pegs are stove handles, while the turbocharger’s exhaust is a soprano saxophone bell. This amazing build is a symbol of ingenuity in moto customization and needs to be seen to be believed.

“My Papi Has a Motorcycle” / “Mi Papi Tiene una Moto” (on display now) From award-winning children and YA author Isabel Quintero and illustrator Zeke Peña comes the Harley-Davidson Museum’s first-ever bilingual exhibit, “My Papi has a Motorcycle” / “Mi papi tiene una moto.” Based on the beloved children’s book of the same name, “My Papi has a Motorcycle” shares a story of family bonds strengthened by the simple act of taking a joy ride on a two-wheeled machine. With brilliant, colorful art from Peña paired with heart-warming stories from Southern Californian riding families, “My Papi has a Motorcycle” will draw smiles from kids of all ages. It’s an exhibit that focuses not only on where you can take a motorcycle, but where a two-up motorcycle ride with a loved one can take you .

Experience Gallery (on display now) With inspiring stories from riders who have turned their dream of learning to ride into reality, a look at the epic journeys you can only experience behind the bars of a Harley-Davidson® motorcycle, plus the chance to throw a leg over a new 2023 Harley-Davidson #FreedomMachine, the reinstalled and all-new Experience Gallery shows the world how United We Ride! And now you can hop in the saddle of the newest, CVO™ Road Glide®, Breakout®, Road Glide® Trike, Pan America® Special and Nightster® motorcycles – the perfect photo op to commemorate your visit.

The H-D Museum @ 15 (on display now) The Harley-Davidson Museum opened its doors for the first time in 2008. With 130,000 square-feet of factory-like buildings that honor Milwaukee’s industrial heritage and 20 acres of park-like space to gather, the H-D Museum was over 100 years in the making. Explore more about the construction and grand opening in a new display at the H-D Museum entrance.

Long-Time Riders: Lee & Pearl (on display now) At the H-D Museum entrance, a new case featuring two long-time Wisconsin riders is on display. Lee and Pearl Christopherson have been together since meeting on a motorcycle in 1958. Lee was a member of the Blue Knights, a group of active or retired law enforcement officers. While Lee can’t begin to guess how many miles he’s ridden over 76 years, Pearl has kept track of her time in the saddle and surpassed 175,000 miles in the summer of 2023. The display features Pearl’s Motor Maids shirt and vest along with a Blue Knights Club vest from Lee, and the couple’s H.O.G.® patch and pin collection.

Clubs & Competition (on display now) In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.

The display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club’s name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders.

“Off-Road Harley-Davidson” (on display now) In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson® motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared. This exhibition will close in March, so make tracks to see “Off-Road Harley-Davidson” before it hits the road.

Harley-Davidson® Shop + H-D® Factory Outlet New year … new looks for you! And both the H-D® shop and the Factory Outlet got the goods for your wardrobe in 2024. Bundle up against the cold with flannels, hats, coats and more!

MOTOR® BAR & RESTAURANT We’re starting off 2024 with inspiration from New Orleans! In anticipation of Mardi Gras, we’re offering a slate of Big Easy bites and cocktails. We’ll have these on offer though Fat Tuesday, February 13.

Feisty Crawdad Dip

Spicy Cajun crawfish and andouille sausage dip served warm with Empress Baking paprika and polenta crackers and grilled garlic bread.

Smoked Kickin’ Chicken Wings

One pound smoked jumbo chicken wings, tossed in a house blackening rub and fried. Served with blue cheese remoulade, celery & carrot sticks.

Muffuletta Salad 

Salami, Black Forest ham, Mortadella, Provolone with marinated olive, carrot, red bell pepper and red onion, crispy olive oil bread croutons on a bed of romaine lettuce drizzled with remoulade.

Cajun Shrimp Po’boy

Grilled blackened shrimp, fried oysters and fried jalapeno with shredded romaine, sliced tomato and roasted red pepper remoulade on grilled garlic baguette. Served with french fries.

“Laissez les bons temps rouler” Beignets 

A NOLA classic, fried choux pastry dusted with powdered sugar and served with warm chocolate sauce for drizzling or dipping … or slurping … we don’t judge.

Cocktail specials include a MOTOR Cup (a twist on the Pimm’s cup), a Cherrycane (a play on a Hurricane) and a Dark and Snowy (our version of the Dark & Stormy).

Tunemaster Bingo , Fridays, 6 p.m.

Compete for awesome prizes as Tunemaster Bingo takes over MOTOR® Bar & Restaurant on Friday nights. Enjoy beer and food specials – including the AYCE Fish Fry – as you listen to 30-second clips of iconic, popular songs and simply match them to the ones on your BINGO card they have.

1903® Events Recently engaged? 1903® Events will host an intimate showcase on Sunday, Feb. 4, featuring a curated selection of vendors to showcase their services to newly engaged couples. We’ll be showing off our newest event space, The Garage as well as our second-floor wedding space, Rumble. Learn more and RSVP here: https://www.eventbrite.com/e/1903-events-wedding-showcase-tickets-772407269937

Save the Dates: 1903 Events Wedding Showcase , Feb. 4 Beer Social at Harley-Davidson Museum with Third Space Brewery , Feb. 16 Official Mama Tried Pre-Party , Feb. 22 H-D® Factory Outlet Sale, Feb 22 – 25

About the Harley-Davidson Museum Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com .

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.

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Harley-davidson homecoming festival: 100 days away.

Annual fest runs July 25-28

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It's only 100 days untl Harley-Davidson's Homecoming Festival.

The weekend revs up at 4:30 p.m. July 25 with opening ceremonies at Davidson Park, the new outdoor community hub created by the Harley-Davidson Foundation at Harley-Davidson Headquarters on Juneau Avenue in Milwaukee.

Kenny Wayne Shepherd will perform a free concet Thursday night at the Harley-Davidson Museum.

Harley-Davidson Homecoming Festival headliner musical acts Red Hot Chili Peppers (July 27), and Jelly Roll and HARDY (July 26) are each scheduled to perform with other top acts at Veterans Park on the Milwaukee lakefront.

Admission to Veterans Park for performances and other activities on July 26 and 27 requires a ticket.

Veterans Park ticket options include two-day and one-day general admission, new for 2024 general admission, plus VIP tickets offering new and enhanced experiences.

Additional artists scheduled to appear include: Warren Zeiders, Priscilla Block, Hueston, Shaylen, and DJ CHILL on Friday, July 26; and The Offspring, Cypress Hill, Destroy Boys, Otoboke Beaver, Irontom, and DJay Mando on Saturday, July 27.

The full performance schedule is available at HDHomecoming.com . Children ages 10 and under are admitted free with an adult general admission ticket.

Willie G. Davidson, grandson of Harley-Davidson founder William A. Davidson, will be celebrated at all festival venues at this year.

In addition to highlights of Willie G. throughout its campus, the Harley-Davidson Museum will host a WGD Ride In Custom Bike Show presented by V-Twin Visionary on Saturday, July 27. An engraved Willie G. Award will be presented to the Best-In-Show winner.

Harley-Davidson Homecoming Festival events will be held at a mixture of free and ticketed venues across the Milwaukee area, including Veterans Park, the Harley-Davidson Museum , the all-new Davidson Park on Juneau Avenue, Harley-Davidson Powertrain Operations in Menomonee Falls and at six area Harley-Davidson dealerships.

Those dealerships include House of Harley-Davidson (Greenfield), Milwaukee Harley-Davidson (Milwaukee), Suburban Motors Harley-Davidson (Thiensville), Uke's Harley-Davidson (Kenosha), West Bend Harley-Davidson (West Bend), and Wisconsin Harley-Davidson (Oconomowoc). Check out each dealer's website for detailed information on their events, demos and rides.

Visit Harley-Davidson Headquarters and Davidson Park to take a guided Juneau Avenue Historical Tour through and around the current company headquarters buildings that once served as the original manufacturing factory.

The first 1,000 tour attendees each day will receive an exclusive Juneau Avenue Historical Tour coin.

Visitors can take a demo ride on a new 2024 Harley-Davidson motorcycle, watch a police skills demonstration and enjoy a self-guided 45-minute tour of the Powertrain Operations facility in Menomonee Falls, Wis., just a short ride from downtown Milwaukee.

You book a tour at HDHomecoming.com to secure a spot and receive a special keepsake.

For information and activies, click here .

Harley-Davidson Homecoming; Milwaukee celebration 100 days out

Harley-davidson homecoming 100 days out.

Harley-Davidson marked on Tuesday, April 16 100 days until the start of the 2024 Homecoming Festival – a four-day celebration of all things H-D.

MILWAUKEE - Harley-Davidson marked on Tuesday, April 16 100 days until the start of the 2024 Homecoming Festival – a four-day celebration of all things H-D. 

A complete schedule of free and ticketed family-friendly events and musical performances planned for July 25-28 at venues across the Milwaukee area is posted and advance Veterans Park tickets are on sale at HDHomecoming.com .  

The big weekend revs up at 4:30 p.m. on Thursday, July 25 with opening ceremonies at Davidson Park, the new outdoor community hub created by the Harley-Davidson Foundation at Harley-Davidson Headquarters on Juneau Avenue in Milwaukee.

Celebrating Willie G. Davidson

A celebration of the contributions of Willie G. Davidson to Harley-Davidson and motorcycling will be a highlight of the 2024 Harley-Davidson Homecoming Festival . Willie G. is the grandson of H-D founder William A. Davidson. He worked for Harley-Davidson for 49 years before retiring as Chief Styling Officer in 2012. 

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All Harley-Davidson Homecoming Festival venues will honor Willie G. Davidson through both imagery and activations. In addition to highlights of Willie G. throughout its campus, the Harley-Davidson Museum will host a WGD Ride In Custom Bike Show presented by V-Twin Visionary on Saturday, July 27. An engraved Willie G. Award will be presented to the Best-In-Show winner.

FOX6's Ted Perry talks one-on-one with Willie G. Davidson

Guided tours will take place at Juneau Avenue Harley-Davidson Headquarters, highlighting various spots in the building connected to Willie G. Davidson. To celebrate Willie's passion for vintage motorcycles, a vintage motorcycle show will also be held at the venue.

Harley-Davidson Headquarters & Davidson Park

Visit this new Harley-Davidson Homecoming Festival venue to take a guided Juneau Avenue Historical Tour through and around the current company headquarters buildings that once served as the original manufacturing factory. The first 1,000 tour attendees each day will receive an exclusive Juneau Ave Historical Tour coin. Enjoy family friendly activities such as Friday’s STE(A)Magination Day and Saturday’s Interactive Art + Culture Fair, local food, music and a vintage motorcycle showcase at Davidson Park, the new outdoor community hub created by the Harley-Davidson Foundation .

Harley-Davidson Museum

A free concert performance by Kenny Wayne Shepherd  on Thursday night at the Harley-Davidson Museum will kick off the Harley-Davidson Homecoming Festival . Stop by for Museum tours (ticket required), shopping, food and beverage, interactive exhibits, free live music daily and more.

Harley-Davidson Powertrain Operations

Take a demo ride on a new 2024 Harley-Davidson motorcycle, watch a police skills demonstration and enjoy a self-guided 45-minute tour of the Powertrain Operations facility where the heartbeat of every Harley-Davidson motorcycle is assembled. Located in Menomonee Falls, Wis., just a short ride from downtown Milwaukee, be sure to book a tour today at HDHomecoming.com to secure a spot and receive a special keepsake.

2024 Harley-Davidson models revealed; grand touring bikes get new look

Harley-Davidson pulled the wraps off its 2024 model lineup on Wednesday, Jan. 24. The reveal includes all-new looks for much of the motorcycle maker's grand touring lineup.

Dealership events

Six Milwaukee-area Harley-Davidson dealerships will be hosting events and entertainment during the run of the Harley-Davidson Homecoming Festival . Those dealerships include House of Harley-Davidson (Greenfield), Milwaukee Harley-Davidson (Milwaukee), Suburban Motors Harley-Davidson (Thiensville), Uke’s Harley-Davidson (Kenosha), West Bend Harley-Davidson (West Bend), and Wisconsin Harley-Davidson (Oconomowoc). Check out each dealer's website for detailed information on their events, demos and rides.

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Complete details on all Harley-Davidson Homecoming Festival ticketing options, venues, entertainment, scheduled events, Harley-Davidson factory tours, FAQ and lodging are available at HDHomecoming.com , where visitors can also sign up to receive Homecoming updates.

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Nitro Circus, Kenny Wayne Shepherd and more for Harley-Davidson Homecoming Festival

With roughly 100 days until the 2024 Harley-Davidson Homecoming Festival , details of events at Veterans Park and the Harley-Davidson Museum are revving up.

On Tuesday, Harley-Davidson announced in a press release it has started to allow fans to buy one or two-day tickets online at hdhomecoming.com for the event scheduled for July 25-28. Ticket options include general admission, the new general admission plus and VIP.

The main headliners for the festival are the Red Hot Chili Peppers, Jelly Roll and Hardy . But there are free events for those who want to participate but don't want to buy tickets. Here are the events Harley-Davidson announced Tuesday:

Free Kenny Wayne Shepherd concert at Harley-Davidson Museum

Legendary guitarist Kenny Wayne Shepherd is scheduled to play a free concert at Harley-Davidson Museum on Thursday, July 25. There will be free live music on the Rockford Fosgate Stage throughout the festival.

Aside from the concert, attendees can visit the museum.

Other events at the museum include Official Harley-Davidson Trucks display, a 2024 H-D motorcycle showroom, V-Twin Visionary custom bike shows, Harley-Davidson Factory Race Team Experience, and Real Deal Revolution Workshoppes.

Stunt group Nitro Circus to perform at Veterans Park

Nitro Circus, a stunt entertainment group, will perform three times daily on Friday and Saturday featuring athletic displays on BMX, skateboarding and motorcycle stunts and jumps with Harley-Davidson bikes.

Attendees at Veterans Park can indulge in more food options, shaded areas and improved stage viewing for VIP tickets.

Shuttles from Milwaukee bars plan to take attendees to and from Veterans Park. A list of bars participating in the shuttle has not been released.

Celebrating Willie G. Davidson

Motorcycle advocate Willie G. Davidson, grandson of Harley-Davidson founder William A. Davidson, will be honored for his contributions to the company and the culture. Davidson worked for the company for nearly 50 years and retired in 2012 as chief styling officer.

All Harley-Davidson Homecoming Festival venues will honor Willie G. Davidson through both imagery and activations. In addition to highlights of Willie G. throughout its campus, the Harley-Davidson Museum will host a WGD Ride In Custom Bike Show presented by V-Twin Visionary on Saturday, July 27. An engraved Willie G. Award will be presented to the Best-In-Show winner.

Demo ride on new bike at Harley-Davidson Powertrain Operations

Attendees can take a demo ride on a new 2024 Harley-Davidson motorcycle and a police skills demonstration. Visitors can also take a self-guided 45-minute tour of the Powertrain Operations facility where the motorcycles are assembled.

Harley-Davidson dealership events during festival

Six Milwaukee-area Harley-Davidson dealerships plan to host events and entertainment during the festival.

Those dealerships include House of Harley-Davidson (Greenfield), Milwaukee Harley-Davidson (Milwaukee), Suburban Motors Harley-Davidson (Thiensville), Uke’s Harley-Davidson (Kenosha), West Bend Harley-Davidson (West Bend), and Wisconsin Harley-Davidson (Oconomowoc). Check out each dealer's website for detailed information on their events, demos and rides.

Family-friendly events at Harley-Davidson Headquarters and Davidson Park

Attendees can take a guided Juneau Avenue Historical Tour through and around the current company headquarters.

The first 1,000 tour attendees each day will receive an exclusive Juneau Ave Historical Tour coin. Enjoy family friendly activities such as Friday’s STE(A)Magination Day and Saturday’s Interactive Art + Culture Fair, local food, music and a vintage motorcycle showcase at Davidson Park, the new outdoor community hub created by the Harley-Davidson Foundation.

2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days (Harley-Davidson/)

Harley-Davidson Press Release:

The countdown has started. In just 100 days, Milwaukee will host the music and mototainment event of the season when the annual Harley-Davidson Homecoming™ Festival kicks off its four-day run. A complete schedule of free and ticketed family-friendly events and musical performances planned for July 25-28 at venues across the Milwaukee area is posted and advance Veterans Park tickets are on sale at HDHomecoming.com. The big weekend revs up at 4:30 p.m. on July 25 with opening ceremonies at Davidson Park, the new outdoor community hub created by the Harley-Davidson Foundation at Harley-Davidson Headquarters on Juneau Avenue in Milwaukee.

ADVANCE TICKETS ON SALE NOW

Harley-Davidson Homecoming™ Festival headliner musical acts Red Hot Chili Peppers (July 27), and Jelly Roll and HARDY (July 26) are each scheduled to perform with other top acts at Veterans Park on the Milwaukee lakefront. Both days will feature a mind-blowing fusion of music on two stages and action, featuring the biggest name in action sports – Nitro Circus – plus additional entertainment, local food, beverages, and more for enthusiasts of all ages. Admission to Veterans Park for performances and other activities on July 26 and 27 requires a ticket. Veterans Park ticket options include 2-Day and 1-Day General Admission (GA), new for 2024 General Admission Plus (GA+), or VIP tickets offering new and enhanced experiences. Additional artists scheduled to appear include: Warren Zeiders, Priscilla Block, Hueston, Shaylen, and DJ CHILL on Friday, July 26; and The Offspring, Cypress Hill, Destroy Boys, Otoboke Beaver, Irontom, and DJay Mando on Saturday, July 27. The full performance schedule is available at HDHomecoming.com. All events are designed to be family friendly and open to all fans. Children age 10 and under are admitted free with an adult General Admission ticket.

CELEBRATING WILLIE G. DAVIDSON

A celebration of the contributions of Willie G. Davidson to Harley-Davidson and motorcycling will be a highlight of the 2024 Harley-Davidson Homecoming™ Festival. Grandson of H-D founder William A. Davidson, a respected artist, designer, leader and legend who has travelled the world as an ambassador of motorcycling and the Harley-Davidson brand, Willie G. worked for Harley-Davidson for 49 years before retiring as Chief Styling Officer in 2012. All Harley-Davidson Homecoming™ Festival venues will honor Willie G. Davidson through both imagery and activations. In addition to highlights of Willie G. throughout its campus, the Harley-Davidson Museum will host a WGD Ride In Custom Bike Show presented by V-Twin Visionary on Saturday, July 27. An engraved Willie G. Award will be presented to the Best-In-Show winner.

Guided tours will take place at Juneau Avenue Harley-Davidson Headquarters, highlighting various spots in the building connected to Willie G. Davidson. To celebrate Willie’s passion for vintage motorcycles, a vintage motorcycle show will also be held at the venue.

MAXIMUM MOTOTAINMENT

Harley-Davidson Homecoming™ Festival events will be held at a mixture of free and ticketed venues across the Milwaukee area, including Veterans Park, the Harley-Davidson Museum, the all-new Davidson Park on Juneau Avenue, Harley-Davidson Powertrain Operations in Menomonee Falls, and at local Harley-Davidson dealerships.

Veterans Park

In 2024, the Veterans Park venue on the Lake Michigan shore offers more food options, additional VIP shaded areas to relax in, improved VIP stage viewing, and a new GA+ ticket option in addition to GA and VIP ticket options. Visit the Harley-Davidson Hangout to see a display of 2024 Harley-Davidson® and LiveWire® motorcycles and learn more about Harley-Davidson Membership benefits, programs offered by EagleRider, and to enter the Harley-Davidson Riding Academy sweepstakes.

The electrifying energy of Nitro Circus returns to Veterans Park. Leveraging advanced ramp technology, Nitro Circus presents their “Everything Flies” show three times daily on Friday and Saturday, featuring top action sports athletes showcasing incredible skills in BMX, skateboarding, and a variety of mind-blowing contraptions. Exclusive to the Harley-Davidson Homecoming™ Festival will be motorcycle stunts and jumps executed by Nitro Circus riders on Harley-Davidson motorcycles, closing with an attempt at a record bagger stunt on Saturday. Expect gravity-defying stunts, heart pounding adrenaline and an unforgettable experience for all.

Enjoy great Wisconsin-brewed beverages like Miller Lite, Miller High Life, Leinenkugel’s and more inside or outside the Beer Hall as you enjoy the festival. Mission Foods will be showcasing their Harley-Davidson King of the Baggers racing partnership along with sampling motorcycle-shaped tortilla chips. And festival-goers will have the chance to win VIP ticket upgrades and savor the flavor of Smirnoff ICE Red White & Berry at the Smirnoff ICE Chill Zone.

On Friday and Saturday of Homecoming Festival weekend, skip the hassle of driving and finding a parking spot by using the Milwaukee bar and restaurant shuttles to get to Veterans Park. Stay updated on the Festival FAQs to discover which bars and restaurants are participating this year. For bars and restaurants interested in providing a shuttle service, email [email protected] to reserve your spot and obtain a shuttle permit.

Harley-Davidson Headquarters & Davidson Park

Visit this new Harley-Davidson Homecoming™ Festival venue to take a guided Juneau Avenue Historical Tour through and around the current company headquarters buildings that once served as the original manufacturing factory. The first 1,000 tour attendees each day will receive an exclusive Juneau Ave Historical Tour coin. Enjoy family friendly activities such as Friday’s STE(A)Magination Day and Saturday’s Interactive Art + Culture Fair, local food, music and a vintage motorcycle showcase at Davidson Park, the new outdoor community hub created by the Harley-Davidson Foundation.

Harley-Davidson Museum

A free concert performance by Kenny Wayne Shepherd on Thursday night at the H-D Museum will kick off the Harley-Davidson Homecoming™ Festival. The Museum campus is a marquee venue, mixing Harley-Davidson heritage with the excitement of today’s two-wheeled moto lifestyle. Stop by for Museum tours (ticket required), shopping, food and beverage, interactive exhibits by Rockford Fosgate® Motorcycle Audio experience, Dunlop® Motorcycle Tires display, Twisted Tea® hard iced tea activation area, Wisconsin Lottery® Follow Us To The Fun, Official Harley-Davidson™ Trucks display, a 2024 H-D® motorcycle showroom, V-Twin Visionary custom bike shows, a H-D® Member Check-In, Harley-Davidson® Factory Race Team Experience, Real Deal Revolution Workshoppes, free live music daily on the Rockford Fosgate® Stage, and more.

Harley-Davidson Powertrain Operations

Take a demo ride on a new 2024 Harley-Davidson motorcycle, watch a police skills demonstration and enjoy a self-guided 45-minute tour of the Powertrain Operations facility where the heartbeat of every Harley-Davidson motorcycle is assembled. Located in Menomonee Falls, Wis., just a short ride from downtown Milwaukee, be sure to book a tour today at HDHomecoming.com to secure a spot and receive a special keepsake.

Harley-Davidson Dealership Events

Six Milwaukee-area Harley-Davidson dealerships will be hosting events and entertainment during the run of the Harley-Davidson Homecoming™ Festival. Those dealerships include House of Harley-Davidson (Greenfield), Milwaukee Harley-Davidson (Milwaukee), Suburban Motors Harley-Davidson (Thiensville), Uke’s Harley-Davidson (Kenosha), West Bend Harley-Davidson (West Bend), and Wisconsin Harley-Davidson (Oconomowoc). Check out each dealer’s website for detailed information on their events, demos and rides.

Complete details on all Harley-Davidson Homecoming™ Festival ticketing options, venues, entertainment, scheduled events, Harley-Davidson factory tours, FAQ and lodging are available at HDHomecoming.com, where visitors can also sign up to receive Homecoming updates.