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How to Get a CLIA Card: Requirements for KHM Travel Agents

Written by: Guest on April 16, 2017

Just as travel agents and host agencies use IATA (International Air Transport Association) numbers, for air travel, CLIA provides membership to travel agents who are planning to book cruise travel.

Obtaining a CLIA number will provide vendors with a way to confirm and identify you or your host agency as a seller of travel, and being part of CLIA provides you with opportunities for cruise line training and education

What is a CLIA Card?

Now that you’re familiar with Cruise Lines International Association, you might be wondering how to obtain a CLIA card. As part of working with an established host agency like KHM Travel Group, you do not have to obtain your own CLIA number to obtain the card. Issued by Cruise Lines International Association, the CLIA card is your travel agent identification card showing your membership with CLIA. It allows you to identify yourself to travel suppliers as being a part of CLIA.

A CLIA card is often used as proof that you’re a seller of travel for industry events such as trainings, seminars at sea, or FAM (familiarization trips ).

How Do I Get a CLIA Card?

KHM Travel Group is a Premier Agency Member with CLIA, based on our number of agents and now pays a memberships fee annually to CLIA on behalf of its agents to participate in the program.

As a Premier Agency Member, all KHM Travel Group agents who qualify are eligible to apply for an individual CLIA membership under KHM Travel Group, and can also receive a discount on their annual membership fee.

CLIA recommends that agents generate a minimum of $5,000 in total agency commissions from cruise bookings within the 12 months prior to enrollment. Realizing that it might be difficult for some agents to meet that criteria, KHM Travel Group has been given the ability to waive that requirement in the first year for our agents that meet the following qualifications:

• Must have completed CLIA’s  State of the Industry Course  located on the CLIA site under the “My Training” tab and click on “Online Learning Courses”
• Must have completed KHM Travel Group’s Agent Orientation – Destination 1:  Getting Started on Your Journey
• Be in good standing with KHM Travel Group (Your membership with KHM Travel Group has not been in decline for the past 6 months)

New annual training requirements from CLIA as well as renewals for existing CLIA card agents can be found on their website and are subject to change. Current KHM Travel Group agents can learn more about joining CLIA in the Portal .

KHM Travel Group offers professional support and education for travel agents , and part of that support is devoted to assisting our independent agents in obtaining a CLIA card.

If you want to learn more about becoming a travel agent with KHM Travel Group ? Fill out the form on the right side of the screen or call 1-888-611-1220 to receive our free Travel Agent Information Guide.

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JUMPSTART YOUR PATH TO CERTIFICATION AT CRUISE360

Elevate your personal and professional brand with CLIA's certification programs, the official certification of the cruise industry. Designed to complement agency and cruise line educational programs, we offer a variety of certifications to meet your level of experience and interests.

Want to learn more? Watch this video for an overview of each certification level, requirements for each level, and tips on identifying which certification is right for you.

Career Counseling Service

Need additional assistance choosing the right certification? We invite you to take advantage of CLIA's Career Counseling services and book an appointment to speak with our Professional Development and Training team.

While CLIA strives to adhere to the advice of local, national, and international health authorities, any interaction with the public poses an elevated risk of being exposed to COVID-19 and we cannot guarantee that you will not be exposed while in attendance at the event. We encourage you to practice the best personal mitigation strategies that are available, like getting vaccinated, wearing masks while indoors with others, and washing your hands often. If you need more direction, please consult your national and local health authority websites for up-to-date recommendations. Our own member cruise line websites also provide a great source for rigorous, layered protective measures.

CLIA POINTS

A reflection of your clia professional development, how can i earn clia points, clia learning academy (20 points/course*), cruise line training (2-20 points), executive partner training (5 points), clia masters (50-100 points), clia virtual & live events (3-40 points), cruise experience (20 points*), ship inspection (10 points*), life-cycle of points, frequently asked questions, where do i load the points i have earned, i have completed a course that was in the members hub. what do i need to do to get my points, why is my ship inspection or cruise experience not loading.

• The date of the inspection or cruise experience is greater than 3 years of the time of activity.
• You are entering the same ship in the same 12 month period. We only accept one cruise per 12 months per cruise ship. IF a ship returns from drydock after a refurbuishment within the same 12 months, please contact [email protected] as we monitor this as a case by case basis.

What is an Endorsed Course?

I have just attended a luncheon hosted by a cruise line. how do i get my points.

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Essential Guide to Travel Agent Training and Certification for Success

Looking for travel agent training and certification? Discover the steps to becoming a certified travel agent with our guide. You’ll find information about recognized training programs, various certification levels, and insights on how these credentials can boost your career. Whether you’re starting or looking to advance, this resource has everything you need to make informed decisions about your professional development.

• Enroll in recognized travel agent training and certification programs to build a strong educational foundation and enhance professional credibility in the growing travel industry.
• Achieve certifications, ranging from entry-level to advanced, to indicate professional growth, specialize in niche markets, and increase job satisfaction and earning potential.
• Stay up-to-date with industry trends and requirements through ongoing education and networking, ensuring a competitive edge and access to new opportunities in the dynamic travel industry.

Get information on Travel Agent Training programs by entering your zip code and request enrollment information.

Exploring Travel Agent Training Programs

Embarking on a career in the travel industry begins with comprehensive travel agent training programs. These programs are meticulously crafted to arm you with the knowledge and tools necessary to thrive in this vibrant industry. Whether you’re aiming to cater to vacation clients with bespoke itineraries or facilitate business travel with seamless transportation arrangements, a solid educational foundation is key.

Internet-based travel agent training provides an in-depth grasp of the travel and tourism industry, readying you for diverse roles, spanning from organizing tour packages to excelling in independent travel booking. And with the travel industry’s growth showing no signs of slowing down, enrolling in a travel agent training course is the ideal launchpad for your career development.

Online vs. In-Person Training

In the realm of agent training, the choice between online and in-person options resembles the decision between a guided tour or a solo exploration. Each has its merits. Online travel agent programs shine with their flexibility, allowing you to study at your own pace and fit learning into your busy schedule. The allure of a flexible online course is undeniable, especially for those balancing work or family commitments.

On the flip side, in-person training immerses you in the hustle and bustle of a classroom environment, fostering interaction and immediate feedback from both peers and mentors. However, this path demands a commitment that might encroach on your existing responsibilities, a significant consideration for those juggling a busy work schedule.

Industry Recognized Training Institutions

Navigating the vast waters of the travel industry necessitates not just an ordinary compass, but one recognized by industry leaders. This is where prestigious institutions like The Travel Institute and CLIA come into play, offering certifications that are your golden tickets to credibility and networking within the travel industry professionals’ circle. These certifications are not just accolades to hang on your wall; they are beacons that guide you to better opportunities and serve as a testament to your commitment to one of the world’s largest industries.

Travel Agent Training Certification Options

As you carve your path in the travel industry, certifications serve as landmarks indicating your advancement. These credentials range from entry-level to advanced, with each tier designed to suit travel agents at different points in their voyage. An entry-level certification, like the Certified Travel Associate (CTA ), is your first stamp of professional recognition, while the Certified Travel Counselor (CTC) and Certified Travel Industry Executive (CTIE) are accolades that seasoned professionals aspire to attain.

Moreover, the ExpertRating Travel Agent Skills Certification is a shining beacon on a resume, signaling to employers and clients alike your proficiency and dedication to your craft. And let’s not forget the Travel Agent Proficiency (TAP) test – a rite of passage that holds the integrity of the profession to the highest standards, much like a captain’s license in the realm of navigation.

Entry-Level Certifications

The onset of a travel career starts with the foundational knowledge provided by entry-level certifications. These certifications are the ABCs of the travel industry, teaching you the language of travel, from the nuances of arranging tour packages to understanding alternative booking arrangements for airline and ground transportation.

The Certified Travel Associate (CTA) certification, a highly sought-after credential held by over 17,000 travel professionals worldwide, is akin to a traveler’s first passport stamp, proving one’s readiness to explore the industry’s depths.

For those with a wanderlust for knowledge, the Travel and Tourism Professional (TTP) certification by IATA is a comprehensive journey, expected to be completed in 150-200 hours, that covers the full spectrum of travel essentials.

And for those taking their first steps, the Travel Agent Proficiency (TAP) test is a gatekeeper, assessing your fundamental knowledge and skills in the travel domain, including a travel agent’s typical duties.

Advanced Certifications

For the experienced travel industry professional, advanced certifications represent a journey through unfamiliar territories, urging you to discover beyond the horizon. The Certified Travel Counselor (CTC) designation is a testament to a travel agent’s vast experience and deep-seated knowledge, requiring at least five years of industry experience and a commitment to comprehensive higher-level coursework. The curriculum is not just about destinations and bookings; it delves into:

• Leadership training
• Conflict management
• Team building

These are essential skills for those at the helm of their successful career.

The CTC certification journey is a rigorous one, but it’s a path that distinguishes you as a navigator of the fast-paced travel industry.

Niche-Specific Certifications

Occasionally, the most unforgettable journeys are the less frequented ones, and niche-specific certifications empower travel professionals to forge their distinctive trajectory in the industry. Imagine becoming a Certified Destination Specialist (CDS) , armed with a treasure trove of knowledge about specific locales, from local customs to hidden gems, allowing you to craft unforgettable experiences for your clients. The Master Cruise Counsellor (MCC) certification is another coveted title, requiring not just book knowledge but also real-world sailing experience, proving your mettle in cruise sales.

These specialized programs, such as those offered by The Travel Institute, enable agents to gain a deep understanding of various global and domestic travel destinations and become the go-to expert for travelers seeking specialty travel experiences. Such designations not only elevate your professional status but also grant you the privilege of adding coveted initials to your name, enhancing your market presence.

How to Choose the Right Travel Agent Certification

The compass you opt for can determine your journey’s success, and choosing the appropriate travel agent certification follows the same principle. It’s a decision that should be anchored in career objectives, personal interests, and the unique skills you bring to the table. Certifications carve a path for agents aspiring to steer their own business, equipping them with the knowledge and expertise to navigate the complexities of travel management.

For those dreaming of launching their own travel agencies, certifications are the building blocks that lay the foundation for a successful career.

Assessing Your Career Objectives

To guarantee your certification selections steer you towards your career goals, align them with your professional growth needs and aspirations. A strategic approach to travel career development involves pinpointing your goals and charting a study plan that will guide you through the certification process.

Identifying the certifications that will reinforce your career’s inception in the travel industry, including health and safety protocols, resembles choosing the appropriate equipment for an expedition – crucial for a triumphant journey.

Evaluating Your Experience and Skills

As you traverse the sea of professional growth, pause to anchor and evaluate your current position. Your experience and skills are your compass, guiding you to the certifications most suited for your voyage.

For instance, the CTA certification journey requires a minimum of 18 months of industry experience, ensuring that candidates have enough time at sea to understand the intricate dance of travel arrangements. Furthermore, these certifications are not mere titles; they are attestations of your ability to master the complexities of travel regulations, destination insights, and customer service excellence.

Considering Your Passion and Interests

Choosing the suitable certification extends beyond professional expertise; it also involves tracing the map of your passions and interests. When your certification aligns with what ignites your spirit, you not only enjoy the journey but also excel in your craft.

Whether you’re drawn to the allure of eco-tourism or the thrill of adventure travel, niche certifications allow you to specialize in areas that resonate with your personal interests. This specialization not only fuels your enthusiasm but also connects you with clients who share your passion, fostering stronger bonds and more personalized service.

Pursuing and Maintaining Your Travel Agent Certification

Commencing the journey to acquire and uphold travel agent certifications represents an investment in your future. These credentials are not just badges of honor; they are symbols of your unwavering commitment to this dynamic profession. As the travel landscape continues to evolve, certifications become even more crucial, setting you apart as a specialist in a competitive market.

Yet, the quest for certification requires a balance of dedication and adaptability, ensuring that you remain at the forefront of industry trends and technological advancements.

Preparing for Certification Exams

Preparing for certification exams is a voyage on its own, where careful planning intersects with earnest study. Arm yourself with an arsenal of resources – textbooks, online courses, and practice tests – to navigate the waters of examination with confidence.

Allocate dedicated study times, diving into the material in manageable segments to ensure you’re not swamped by the breadth of knowledge required. And don’t forget to cast a wide net, gathering information from a variety of sources, including industry news and updates from leading travel figures, to keep abreast of the latest trends that might surface on your exams.

Balancing Work and Certification Efforts

The task of harmonizing work with certification endeavors resembles scheduling flights in the high season – it necessitates strategic organization and precise time management. A master calendar becomes your best ally, allowing you to juggle client needs with study sessions seamlessly. Communicating your availability to clients and employing out-of-office notifications are tactful ways to manage expectations while dedicating time to your studies.

And when it comes to maintaining service quality, delegating tasks to a trusted colleague can be a lifesaver, ensuring that your clients remain in good hands as you pursue your certification goals.

Staying Current with Industry Trends and Requirements

In the rapidly evolving travel industry, remaining static is equivalent to regressing. That’s why ongoing education is the rudder that keeps your career on course. Maintaining certifications like CTA, CTC, and CTIE requires annual Continuing Education Units (CEUs), ensuring you never drift from the cutting edge of industry knowledge.

Immersing yourself in educational trips and industry events, while staying informed through newsletters and consumer periodicals, keeps your expertise as fresh as the morning sea breeze. Moreover, embracing the digital tide by following hashtags like #luxurytravel and #sustainabletravel can reveal emerging trends that will captivate your business and vacation clients and keep you sailing ahead of the competition.

The Impact of Travel Agent Certification on Career Growth

The path to becoming a certified travel agent is transformative, influencing not only your professional identity but also your career’s trajectory. Certifications are the wind in your sails, propelling you towards greater professional heights and opening new horizons of opportunity. They not only enhance your credibility but also provide valuable networking avenues and, perhaps most enticingly, the potential for an increased earning potential.

For many, the pursuit of certifications is a voyage towards a more fulfilling career, with a higher level of job satisfaction and a lasting commitment to the travel industry.

Boosting Professional Credibility

In the eyes of clients and industry peers, certifications are a beacon of professionalism, signaling a deep commitment to one’s craft. As a certified agent, you stand out from the crowd, showcasing an elevated level of expertise and establishing trust with those you serve. The certifications from The Travel Institute, in particular, are like the stars by which sailors navigate, guiding clients to see you as a knowledgeable and reliable professional.

In a world where clients research their options extensively, staying updated with relevant certifications can be the deciding factor that steers them to your door.

Enhancing Networking Opportunities

The journey of a travel agent is often a solo one, but certifications can introduce you to a vast network of fellow explorers and industry leaders. They open doors to associations and groups that can be instrumental in helping you establish your own business management company or simply expand your professional network.

The relationships formed through these channels can be as rewarding as the discovery of a new destination. They provide:

• Support for groups planning trips
• Opportunities to collaborate on group travel projects
• Opportunities to tap into collective knowledge during non-business hours.

Increasing Earning Potential

Certifications extend beyond mere titles; they represent investments that can produce substantial returns. Agents with certifications like CTA, CTC, or CTIE report not just higher job satisfaction but also higher earnings, reflecting the tangible value of advanced learning in the job market. It’s a fact that certified agents from The Travel Institute and CLIA often boast annual earnings that soar above the industry average, demonstrating the financial benefits of continued education and certification.

With these credentials, travel agents sell transportation and navigate a sea of opportunities, reaching the shores of financial success and an expected growth rate in their careers that outpaces those without such accolades.

Become CLIA Certified

What is CLIA ?

Established in 1975, Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community.  CLIA supports policies and practices that foster a safe, secure, healthy, and sustainable cruise ship environment and is dedicated to promoting the cruise travel experience.

What is a CLIA Number?

The CLIA Number is an ID number issued by Cruise Lines International Association. It’s a number for vendors to identify you as a seller of travel. You can't book travel as a travel agent without this number. The vendor recognizes the travel agency and its perks & benefits by CLIA number in the vendor's system. It works the same way as the ARC or IATA number, it’s just issued by another organization and has different barriers to entry & expenses associated with it.

Who Accepts CLIA?

CLIA is accepted everywhere in the travel industry but the airlines.

Can I receive a CLIA Identification Card from BNT Travel Group?

BNT Travel Group promotes education and growth in the travel business.  We are happy to provide our agents with a CLIA Membership Card based on certain requirements that must be met set forth by the CLIA Organization combines with BNT Travel Group.

BNT Travel Group CLIA Membership Requirements:

Must be an active BNT agent for at least 6 months

Produce $5000 and more in your commissions within a calendar year

Take and pass all educational courses provided by each respective cruise line

Submit a completed application along with the annual CLIA Membership fee

CLIA Membership Benefits:

Becoming a CLIA (Cruise Lines International Association) certified travel agent can help you demonstrate your expertise in the cruise industry and increase your credibility with clients.

Establish yourself as a cruise travel authority in the eyes of consumers by having Membership Card with instant industry recognition with the CLIA industry ID number

Reward yourself with exclusive personal travel perks and discounts (up to 50% off cruise fares), shipboard credits, and upgrades for CLIA cardholders only.

Preferential Pricing – Members will receive discounts on select training, certification, and cruise3sixty.

Priority invitations and confirmations for ship inaugurals, training seminars, FAM sailings, and CLIA-exclusive American Cruise Lines webinars.

Seminars at sea, plus bonus commissions redeemable at the Individual Agent Level.  The combined offers are worth up to $5000

Product Training Access where Agents will be able to access Integrated Member Cruise Line Product Training.

Preferential Registration – Members can also take advantage of preferential registration for ship inspections at cruise3sixty.

CLIA Member Guide. Personalized CLIA Agent Member Certificate 

Email news, promotions, and updates from CLIA, CLIA Member Lines, and CLIA's travel industry partners.

Access to Sales & Marketing Tools including Cruise Manual, FAQ Brochures, CLIA Member Line Brochure Rack, and other materials, all with customizable features.

Receive access to Cruise Line Member and Executive Partner commission opportunities and training

Receive professional development opportunities through comprehensive training and certification Here are the steps you can follow to become a CLIA certified travel agent:  

Meet the eligibility requirements: To become a CLIA certified travel agent, you must be affiliated with a CLIA member travel agency and have a minimum of one year of experience selling cruises.

Complete the certification process: The certification process includes taking a course that covers the basics of the cruise industry, such as destinations, ships, and pricing. You will also need to pass a written exam to demonstrate your knowledge.

Maintain your certification: To maintain your CLIA certification, you will need to complete a certain number of continuing education credits each year and renew your certification every two years.

Utilize your certification: Once you have become a CLIA certified travel agent, you can use your certification to differentiate yourself from other travel agents and promote your expertise in the cruise industry. You can also access exclusive CLIA resources, such as training programs and industry events, to stay up to date with the latest developments in the cruise industry.

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Travel Agent Certification---What are your Options? [+Comparison Chart]

You’re wondering what type of travel agent certification is out there. That’s funny. I’ve written an article on just that topic! How handy.

Let’s make sure we’re clear about what this article is and what it is not about:

It IS about travel agent certification.

It IS NOT about travel agency numbers/travel agency accreditations ( more on travel agency accreditations ).

It IS NOT about travel agent training ( more on travel agent training and education ).

What’s the difference between travel agency training and certification? Well, it’s a blurry line so we decided to make our own lines in the sandbox. When we say "certification," this is what we mean:

• Something comes from organizations whose education programs specialize in travel industry exclusively
• A comprehensive training program, not just a specific destination or vendor
• Education that is not provided by a vendor, destination, or travel agency

When it comes to certification, we’re also going to be selective. The travel agent certifications we mention aren’t the only certification or training program for travel agents—you can find plenty more. What we want are organizations that are active in the travel agent community at large.

What constitutes an organization that is “active in the agent community?” For our purposes, it means they attend travel agent events, they provide resources and tools beneficial to agents, I know them or have met someone that vouches for them. As a caveat, I'll mention this article isn't an endorsement of any of the programs—think of it more as a vetted list!

I believe that an active organization = having a pulse on things. An out of touch organization is the last thing I want associated with a travel agent certification program! Therefore, organizations that I haven’t seen active in the community got the axe. Sorry. Let's mosey on.

Travel Agent Certification Comparison Chart

If you'd like the info in this article in a bite-sized bundle of certification goodness, download our full certification comparison chart below. Here's a sneak preview of what's to come!

Read on because we have LOADs more info on certification programs that will follow the infographic).

The Basics of Travel Agent Certification

First things first; understand that there is no universal travel agent certification. If you found a site that suggests you need to take their course in order to become a travel agent, run the other direction!  There are no travel agent certifications required by law in the US and most of Canada.

Here’s how it works: In the travel industry (especially for the US), there is no formalized process to become a travel agent. This means there is no national board exam you need to pass, no state certification requirements (although, make sure you’re familiar with the  US and Canadian licensing and seller of travel laws ).

That can be great—anyone can break into the industry regardless of education, finances, or location. On the other hand, anytime ‘anyone’ is involved, by default you get… how shall we say this? A wide range of capabilities. Translation: you’ll have some really unqualified people calling themselves travel agents. Boo. (But hey, let's be honest! This applies to any industry, including those with rigorous requirements to get through the gates.)

But you take the good with the bad—that’s the upside and the downside of an industry with a low barrier to entry.

Next up? A breakdown of travel agent certification programs—also known as "acronym fun." The travel agent certification programs we’re going to mention—and we've got a few of them—involve acronyms, fun! Stephanie Lee, MCC, CTC, CTIE … awesome! Mmm, I love me some acronyms.

ASTA's VTA Travel Agent Certification Program

Launched in 2017, ASTA's (American Society of Travel Advisors) VTA program is the new kid on the block in terms of certifications. However, established back in the days of steamships, ASTA is the largest and longest-standing travel association in the industry. It's a household name among travel industry professionals, and advisors who are VTA certified will get their seal of approval. ASTA's VTA focuses on cultivating a level of professionalism among its certified agents. It focuses on topics such as industry ethics, legal regulation competency, in addition to tried and true topics like marketing and sales.

The other perk of being VTA certified? You pull to the top in the travel advisor search on ASTA's website. Chalking up 700,000 consumer visits annually in 2019, your VTA credentials give you a ton more exposure!

If you're not quite ready for full ASTA certification, check out their Roadmap to Becoming a Travel Advisor course that I created in partnership with ASTA. :) It's $199 and includes a year of ASTA's future travel professional membership, which is honestly quite the deal!

Pre-requisites:

You don't need to be an ASTA member to enroll in their VTA program. However, the only prerequisite for the VTA program is to qualify for their membership. To fulfill this requirement, independent contractors (their base-level membership) is to be based in U.S. and earn less than 1 million in sales annually (if you earn more, you will qualify for a different level of membership). ( Read more details on their member qualifications here .)

Here's the cost breakdown for ASTA's VTA program:

• $399 for ASTA members
• $598 for non-member independent contractors (this includes 1 year ASTA IC membership)
• $729 for non-member Travel Advisor (includes 1 year ASTA agency membership); $179 for recertification.

Time to Complete:

The program can be done at your own pace, but must be completed within 12 months of enrollment.

Maintenance:

VTA advisors must re-certify every two years. This involves a $179 recertification fee for two additional courses or one course and participation in ASTA Operational Excellence through Benchmarking program (to be completed within 12 months).

The Travel Institute Travel Agent Certifications

With nearly 50 years under their belt, The Travel Institute holds the prize for the longest-running travel agent certification program. They’ve got a few programs, each focusing on agents at different stages in their career. These certifications are used by travel agents across the industry—cruise, corporate, luxury, leisure. Here's a few of their certifications below:

Certified Travel Associate (CTA)

• Description:  Agent must have 12 months experience in the industry and are required to take 8 core classes, 4 electives. (This is a prerequisite for the CTC certification, listed below). At program's end, you must pass the CTA exam with a 70% score, at minimum.
• Time to Complete:  Most agents can finish within 3-6 months but have up to 12 months
• Cost: $450 for complete online course (with an added $25 fee if you want to pay in monthly installments). The print course is $550 plus shipping. $250 for test only (must have 12 months experience).
• Maintenance: To maintain certification, agents must earn 10 continuing education credits (CEUs) a year.

Certified Travel Counsellor (CTC)

• Description:  Agents must have 5 years experience in the industry and a CTA designation (testing out is available). The CTC is a management skills program designed for travel agents looking to build or grow their business. Curriculum consists of 10 courses on key topics and the completion of a "white paper," 2000-3000 words in length.
• Time to Complete:  Most agents can finish within 6-9 months but have up to 12 months
• Cost: $550 complete course, or $600 for CTC Fast Track (for agents with 5 years of experience, but who don't have a CTA certification)

Certified Travel Industry Executive (CTIE)

• Description:  This designation is for non-consumer sales roles with 5+ years of experience. It is equivalent to the CTC. Curriculum consists of (100) videos 10-15 minutes in length and the completion of a white paper 2000-3000 words in length.
• Time to Complete:  18 months
• Cost: $550 to complete course
• Maintenance:  To maintain certification, agents must earn 10 continuing education credits (CEUs) a year.

You may be thinking, hey, Travel Institute has a TAP test everyone talks about . . . and you would be correct! Here's the deal on that on the TAP Test : 

This one is a bit confusing, but I want to mention the Travel Agent Proficiency (TAP) test offered by The Travel Institute (Cost: $95). This is not a travel agent certification—think of it like a final exam for a Travel Agent 101 course. No degree comes with it, but you’re learning. Also important to note, the TAP test is also offered by institutions outside The Travel Institute.

Cruise Lines International Association (CLIA) Travel Agent Certifications

CLIA’s travel agent certification program dishes a whopping 5 power-packed acronyms-induced certifications that depend on the agent’s familiarization with ships and agency role. To gain certification, an agent must first be a  member of CLIA . As the CLIA affiliation would suggest, this is a travel agent certification program geared towards agents specializing in cruises (with exception of one travel-management certification). This certification emphasizes hands-on experiences. Their certification attainment is progressive, and are listed in the order you must attain them (again, with exception of the travel agency executive program). For all programs, you must provide a signed letter of verification from your CLIA agency that you’re in good standing. 

Certified Cruise Counselor (CCC)

• Description/ Course requirements:  This certification is for individuals who'd like to explore the cruise industry or are a new travel agent looking to expand their cruise business. Participants must complete/ pass 8 mandatory courses and complete 30 elective credits.
• Product Knowledge Requirements:  Participants must complete/ pass 8 mandatory courses and complete 30 elective credits. Additionally, they must complete one live or virtual ship inspection; book 5 (CLIA) staterooms; and attend (at least) one personal cruise for 2+ nights.
• Time to Complete:  18 months from date of enrollment
• Cost: $59 Cost does not include applicable enrollment/re-enrollment fees, course of conference fees, ship inspections or cost of cruises.
• Maintenance: In order to maintain certification, agent must be an active IAM member. If there is a membership lapse, agent may need to pay a reinstatement fee.

Accredited Cruise Counsellor (ACC)

• Description/ Course requirements:  120 credits total—40 from mandatory training and 80 from electives. (Having a CTA designation counts toward 10 elective credits). In addition to credits, agents must also meet product knowledge requirements (see below).
• Product Knowledge Requirements:  5 ship inspections; 2 personal cruises (at least 2 nights in length); book/deposit at least 20 staterooms (you can count bookings up to 3 months prior to enrollment). All product knowledge requirements must take place on a CLIA cruise line and must be booked through a CLIA-member agency.
• Time to Complete:  2 years
• Cost: $89 Cost does not include applicable enrollment/re-enrollment fees, course of conference fees, ship inspections or cost of cruises.

Master Cruise Counsellor (MCC)

• Description/ Course requirements:  Must have ACC certification. Course completion requires 140 credits total—90 from required trainings and 40. Additionally, participants must meet product knowledge requirements. Which brings us to . . .
• Product Knowledge Requirements:  Take two 7+ day cruises (On lines not utilized for your ACC, must be two different destination itineraries, but can be cruises from year prior to enrollment); complete 3 shipboard inspections not utilized for your ACC; 32 staterooms booked/deposited within 2 years. (must all be on CLIA member lines)

Master Cruise Counsellor Experiential Learning Program (ELP)

• Description/ Course requirements:  100 credits of live or online courses/seminars. Complete 1 CLIA certificate program, attend 1 CLIA live/virtual training events; attend 1 CLIA Cruise360 conference; attain 3 CLIA training programs; and write one comprehensive 3-5 page paper.
• Product Knowledge Requirements:  Take four, 7+ night cruises on separate product/ destination and book/deposit 100 staterooms.
• Cost: $219 Cost does not include applicable enrollment/re-enrollment fees, course of conference fees, ship inspections or cost of cruises.

Elite Cruise Counsellor (ECC)

• Description/ Course Requirements:  Course requirements are 6-fold. 1. Must have MCC certification. 2. Complete any 3 of 5 online courses, live seminars or certificate programs. 3. Complete a CLIA certificate program (not applied toward other requirements). 4. Complete 50 elective training credits, which can be attained by a combo of additional certificate program, attendance at CLIA360, 5 additional courses/seminars, completion of approved industry partner training . 5. Participate in an industry impact activity during completion term (e.g. environment advocacy and/or natural disaster relief). 6. Meet product knowledge requirements (below)
• Product Knowledge Requirements:  Take one 10+ night cruise on lines not utilized for your ACC or MCC; complete 2 live or CLIA-provided virtual ship inspections on different ships from your ACC or MCC (maybe same member line, but different ships); 60 staterooms booked/deposited within two-year enrollment period. (must all be on CLIA member lines)

travel agency executive (TAE)

• Description/ Course Requirements: Unlike the above certifications, this program is for management-level travel agency professionals with a current CLIA-affiliate agency. Participants must serve as a travel professional in the role of executive, director, accounting manager, marketing manager, e-commerce manager, or someone who works in a leadership capacity . Participants must complete 6 mandatory courses and elective training. Elective training is fulfilled through completing 3 additional courses or designation of CTA or CTIE from the Travel Institute (see above). Elective training is waived for those who can document they have an undergraduate or graduate degree in business or a related field.
• Personal Cruise Experience:  Take 2 CLIA-cruise line cruises (duration of cruise unspecified).

Global Business Travel Association (GBTA) Certifications

 The GBTA is the front runner in the industry when it comes to corporate (ahem, business) travel. Being corporate-minded, it's also no surprise they also have an independent board whose purpose is to "administer a valid, reliable, defensible, and psychometrically sound examination."

I had to look up the definition of psychometrically. I wanted to make sure I wasn't sending people to a program where they are psychologically tortured. We're good, don't worry! :)

Here is the GBTA accreditation option:

Global Travel Professional (GTP)

• Description: This is the travel agent certification for those focused on business travel management. It gauges a travel agent’s competency in four different “domains:” Strategic business planning; buyer/supplier relations; travel program administration; and Data/Analytics/Finance. Since it’s a global program, the GTP accreditation is not limited to travel agents in the US/ Canada.
• Pre-requisites: The official stance is the program is only for agents with "a minimum of three years of business travel related experience." Don't let that dissuade you if you've never had the title "travel manager". If you've been booking travel for your company as an admin assistant for three years, you've got the experience!
• Cost: $350 GBTA members, $450 for nonmembers. I hate to bombard you with yet more acronyms, but current CCTE (Certified Corporate Travel Executives), SMMC (Strategic Management Meetings Certification), CGTE (Certified Government Travel Executive), and GLP (Global Leadership Professional) holders can take the exam for free.
• Time to Complete: Must apply for a exam date/location . Test centers allot 3 hours to take the exam.
• Maintenance: GTP holders must re-certify every three years by earning 50 re-certification credits. This is done by showing involvement in professional development activities or by passing another GTP exam.

To Certify or Not to Certify? That Is the Question. 

I’m often asked if an agent should go through a travel agent certification course before they start their agency. That’s the million dollar question—to certify or not to certify. First, keep in mind this site specializes in working with agents—many of whom are new to the industry—that are aligned with host agencies.

In travel, training is plentiful but also (very) fragmented. You can get training through your host agency, franchise and/or consortia. Suppliers, destinations, and associations have boatloads of trainings for you; travel schools—both on and offline—have trainings to help you learn the ropes. It’s like the toothpaste aisle at Target, the options can be overwhelming.

Here’s my thought on getting a travel agent certification:  To avoid wasting money and time, get your toes wet first and see if you even like the industry.  Join a host agency, make a few bookings, try your hand at being an entrepreneur and travel agent—it’s not for everyone. If you do like it, I say certification is a great way to network, expand your knowledge base, and get a cute (yet professional) lil’ acronym to put after your name!

Broadcast those Certifications!

Whether it is a certification we mentioned above, a destination or vendor specific training certification or maybe Host Agency Reviews' own 7 Day Setup Accelerator Certificate , make sure you let the world know! It shows you've been busy and are dedicated in furthering your education and network in the travel industry. When you earn a new certification, push out to your various social media channels and definitely add it to the certification section of your LinkedIn profile !

Also don't miss our ultimate travel agent training and education article below!

About the Author

Steph grew up in the travel industry, helping on and off with her mom's homebased travel agency. She has worked with thousands of agents in her role as a former host agency director before leaving in 2012 to start HAR. She's insatiably curious, loves her pups Fennec and Orion, and -- in case you haven't noticed -- is pretty quirky and free-spirited.

If you’re looking for Steph, she leaves a trace where ever she goes! You can find her on Facebook, Instagram, LinkedIn (her fav) and Pinterest as 'iamstephly'. 🙂 You can also catch her on her Substack, Bumblin' Around, where she writes on things outside the world of HAR.

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Supplier Agent Portal

Supplier contact info for agents.

Tel. (202) 759-9370 [email protected] Before you email us, please  click here  for commonly asked membership questions. We hope this helps you find the answers you need. 

How to Register

Clia individual agent membership.

Now, more than ever, Individual Agent Membership provides you with valuable benefits, tools, and resources to navigate the cruise industry, attract more clients, and increase your income. Individual Agent Membership also opens the door for you to pursue and achieve CLIA Certification. $50 Discount on CLIA membership through Archer Travel Right Now. Register as an Independent Agent

CLIA offers a variety of resources and benefits to help you grow your business and increase your income

Supplier commissions, commissions, travel perks & exclusive members-only discounts, supplier resources.

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*** ATTENTION  *** All New & Renewing 2024 CLIA Individual Agent Membership Applicants

CLIA offers an ID card included with their CLIA Individual Agent Membership. The ID card is known as the EMBARC ID

Would you like to become a CLIA Individual Agent Member? Here are some reasons to become a member of CLIA:

• Receive an all-new Embarc ID (formerly known as the CLIA card)
• Access to CLIA’s re-designed eLearning courses
• Gain priority access to ship inspections, workshops, seminars at sea, etc
• Take advantage of CLIA’s comprehensive training and certification programs to become a certified cruise counselor
• Stay informed with CLIA’s emails, newsletters and updates

TPI Travel Services has renewed and now has a 2024 Travel Agency Membership. Individual Agent Memberships underneath our agency will be for the calendar year: (January 1, 2024 to December 31, 2024)

Please read TPI’s policy’s BEFORE you apply for your CLIA Individual Agent Membership!

• TPI requires all applicants to be actively earning commission for our agency. If you have not received a cruise commission from TPI in the last twelve (12) months or any other type of commission in the last six (6) months, do  NOT  apply for a CLIA Individual Agent membership. If you do not meet our commission requirements, TPI will decline your CLIA membership and CLIA’s application fee is non-refundable.  
• Each Agent must have an up to date file with TPI Travel Services. That means your government issued ID (driver’s license or passport) must be valid and cannot be expired. You will also need a current W-9 and an up-to-date TPI Terms & Conditions form.  
• CLIA charges $119 for their 2024 CLIA Individual Agent Memberships, however, there will be a $50 discount for the first 24 Agents that are  approved  by TPI Travel Services. The $69 or $119 fee will be paid directly to CLIA on their website.  
• TPI will also charge a $20 service fee for the administration of the CLIA Individual Agent Membership. If TPI’s fee is not paid, TPI will decline your CLIA membership. Pay TPI’s Service Fee (for CLIA memberships) below:

Instructions for 2024 CLIA Individual Agent Membership

Visit  cruising.org/login

If you are not sure if you have a CLIA account, click on “Forgot Password” and enter your name and email address. If you have not previously registered, you will receive an error message.

If you do NOT have a CLIA account, create a new CLIA account by entering your name and email address on the right side of the login screen.

Once you have a CLIA account, login using your email address and password.

To become a CLIA Individual Agent for or to renew, click on the “Join/Renew or Continue Membership Application” link. It can be found in the blue quick links box on the right side of the screen.

If you have any questions, please contact TPI Travel Services before you contact CLIA.

Travel Agent Certifications

Explore the top Travel Agent certifications that are important to a successful career.

Getting Started as a Travel Agent

• What is a Travel Agent
• How To Become
• Certifications
• Tools & Software
• LinkedIn Guide
• Interview Questions
• Work-Life Balance
• Professional Goals
• Resume Examples
• Cover Letter Examples

Getting Certified as a Travel Agent

Top travel agent certifications, best travel agent certifications, certified travel associate (cta).

• At least 18 months of travel industry work experience.
• Completion of the CTA coursework provided by The Travel Institute.
• Passing the CTA certification exam.
• Agreement to adhere to The Travel Institute's Code of Ethics.
• Commitment to earning 10 Continuing Education Units (CEUs) each year to maintain certification.
• Payment of applicable enrollment and exam fees.

Certified Travel Counselor (CTC)

• Minimum of five years of full-time industry experience.
• Completion of the Certified Travel Associate (CTA) program or equivalent experience and education.
• Submission of an enrollment form along with the appropriate fee.
• Completion of a series of leadership and management courses provided by The Travel Institute.
• Passing of a comprehensive exam that tests knowledge and application of advanced travel industry concepts.
• Submission of a white paper or case study project that demonstrates the application of skills and knowledge gained during the coursework.

Certified Travel Industry Executive (CTIE)

• A minimum of five years of travel industry experience.
• Current employment in the travel industry at the time of application.
• Completion of a self-paced study program provided by The Travel Institute.
• Submission of a white paper or case study project, which demonstrates the application of leadership principles within the travel industry.
• Passing the CTIE exam, which assesses knowledge and application of leadership and management principles.

Travel and Tourism Professional (TTP)

• High school diploma or equivalent educational qualification
• Understanding of basic English language to comprehend the training material and instruction
• Completion of the IATA Travel and Tourism Consultant course or relevant work experience in the travel industry may be recommended
• Access to a computer and the internet to take the course if opting for online training
• Payment of the applicable fees for the TTP certification exam
• Agreement to abide by the professional standards and code of conduct set by IATA

Certified Destination Specialist (CDS)

• Membership with The Travel Institute is recommended but not required.
• Completion of a destination specialist course for a specific region or country offered by The Travel Institute.
• Passing the final exam for the chosen destination specialist course with a score of 70% or higher.
• At least 12 months of travel industry experience is recommended.
• Commitment to continuing education by earning 10 Continuing Education Units (CEUs) every year to maintain certification.
• Payment of applicable fees for the course and examination.

Certified Travel Industry Specialist (CTIS)

• Membership with the American Bus Association (ABA) is required.
• Current employment in the travel and tourism industry.
• Completion of a series of educational courses provided by the ABA.
• Engagement in a self-paced study program that may take 1-2 years to complete.
• Passing the final certification exam to demonstrate mastery of the curriculum.
• Commitment to ongoing professional development to maintain certification status.

Travel Marketing Professional (TMP)

• Employment in the tourism industry, preferably in a marketing-related role
• Membership with the Southeast Tourism Society or employment with a member organization
• Completion of the three-year Marketing College program offered by the Southeast Tourism Society
• Attendance at all required courses and workshops over the three-year period
• Submission and approval of a final project or capstone presentation demonstrating the application of learned marketing strategies
• Commitment to continuing education in tourism marketing as required for certification maintenance

Master Cruise Counsellor (MCC)

• Membership in the Cruise Lines International Association (CLIA) as an individual agent member.
• Completion of the Accredited Cruise Counsellor (ACC) certification, which is a prerequisite for the MCC program.
• Completion of a specified number of CLIA training courses and elective courses related to the cruise industry.
• Personal experience sailing on a set number of cruises of varying lengths and cruise lines.
• Conducting a number of ship inspections to gain firsthand knowledge of different cruise products.
• Achievement of a minimum amount of verifiable cruise sales within a certain time frame.

Accredited Cruise Counsellor (ACC)

• Membership in the Cruise Lines International Association (CLIA) is required to enroll in the certification program.
• Completion of CLIA's online training courses, which include Introduction to the Cruise Industry, Geography of Cruise Travel, and Customer Service.
• Successful completion of elective training courses offered by CLIA to accumulate a required number of credits.
• Personal cruise experience, which includes conducting a certain number of cabin inspections and going on a specified number of cruises of varying lengths.
• Proof of cruise sales experience, demonstrating practical application of the knowledge gained through the certification training.
• Submission of a completed application for the ACC certification, including documentation of completed requirements and payment of any associated fees.

Certified Travel Counsellor (CTC)

• A minimum of 1800 hours of travel industry experience
• Completion of the ACTA Travel Studies Program or an equivalent recognized by ACTA
• Passing the Certified Travel Counsellor (CTC) exam
• Adherence to ACTA's Code of Ethics
• Membership in good standing with ACTA
• Continuing education credits to maintain certification status

A Better Way to Present Certifications

Benefits of having a travel agent certification, how to choose the best travel agent certification.

• Identify Your Specialization: Determine the niche or area within the travel industry where you want to excel, such as luxury travel, cruises, adventure tourism, or corporate travel management. Choose a certification that enhances your expertise in that particular area, ensuring that you become a go-to specialist whom clients and employers can trust.
• Consider Market Demand: Research the market to understand what skills are in high demand. Certifications that cover emerging trends such as sustainable travel, digital nomad lifestyles, or wellness tourism can set you apart in a competitive market. Aligning your certification with these demands can make you more attractive to potential clients and employers.
• Evaluate Educational Content: Scrutinize the curriculum of the certification programs. Look for comprehensive content that covers a broad range of topics, including travel regulations, destination knowledge, customer service excellence, and technology use in the travel industry. A well-rounded certification can provide a solid foundation for your career.
• Assess Flexibility and Support: Consider the format and duration of the certification program. If you are currently working, you may need a program that offers flexible scheduling or online learning options. Additionally, check for support resources such as mentorship, career services, or access to industry tools and software.
• Review Success Outcomes: Investigate the track record of the certification program. Look for success stories, testimonials, and the career progression of past participants. Certifications that have a proven record of helping travel agents advance in their careers can be more valuable investments for your future.

Preparing for Your Travel Agent Certification

Certification faqs for travel agents, is getting a travel agent certification worth it, do you need a certification to get a job as a travel agent, can travel agent certifications help pivoters make the transition into customer service from another career path.

Travel Agent Tools & Software

Related Certification Lists

Creating memorable guest experiences, driving service excellence in the hospitality sector

Driving customer satisfaction, resolving issues with empathy and efficiency

Fostering customer loyalty and business growth through personalized relationship management

Driving customer satisfaction and loyalty through proactive relationship management

Ensuring passenger safety and comfort, creating memorable travel experiences

Crafting unforgettable journeys, tailoring travel experiences to individual desires

Start Your Travel Agent Career with Teal

CLIA Certification: Travefy

Welcome to the Travefy CLIA Certification course!

We’re excited for you to become CLIA certified in the Travefy platform! In this course, you will take five lessons by first watching a video (15-20 minutes each in length) and completing the lesson with a five question quiz at the end. Once you watch all five videos and pass each quiz, you will earn a certificate for completion! 

Before starting the course you will need to register for a course account through Travefy’s course website (certification.travefy.com). With this login, you will be able to log in and out at anytime and your completed courses will be saved. Please note that your CLIA or Travefy login credentials are separate from this course registration. 

You won’t need access to a Travefy account but we do recommend using it along with your lessons to better understand how to use the software. If you don’t already have a Travefy account, you can start a free 10-day trial at Travefy.com . (Please note that you will need to purchase a Travefy subscription after the trial ends to continue using the platform)

Once you have completed the course, share your certificate with CLIA and they will assign your 3 elective credits to use towards your CLIA Certification Program.

If you have any questions while taking this course, please email our support team at  [email protected].

Course Content

Important: You must create a new account for Travefy's Certification Program. You cannot use your Travefy email and password to sign in.

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Registration confirmation will be emailed to you.

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CLIA open for 2024 membership

Press Release | December 08, 2023

Cruise Lines International Association (CLIA) has opened registration for agents to renew their membership or join the trade body for 2024. CLIA is the world's largest cruise industry association and works with over 50 ocean cruise lines and river cruise operators.

Members benefit from:

• Official e-learning, to help boost their knowledge and gain an official cruise certification
• 24/7 access to CLIA's website - cruising.org - which includes a range of agent-friendly factsheets, guides and unique resources
• Access to brand profiles, trade contacts, booking and training information from all CLIA cruise lines, river cruise operators and select associated businesses
• Virtual and OnDemand training, covering subjects across the cruise sector, alongside podcasts and virtual ship tours
• Access to in-person events, such as the annual CLIA conference, which is the highest-attended event in the UK agent calendar, and the RiverView river cruise conference
• Exclusive trade incentives and resources
• The latest CLIA and industry news via email and social platforms

In addition, CLIA is offering the following new-for-2024 virtual activities:

• 'CLIA in conversation': Monthly live 30-minute sessions, with in-depth news, analysis and guest speaker insight
• 'Focus on…sessions': Monthly live 30-minute sessions, with a specific focus on a different sector within the cruise industry, combining training and know-how from select cruise line partners
• 'The Friday sailaway briefing': Weekly five-minute news round-ups presented by Andy Harmer, CLIA UK & Ireland managing director, available exclusively on CLIA's agent Facebook group

In recent months CLIA has launched new resources including itinerary experience factsheets, virtual ship tours, an online 'Countdown' section looking ahead to new ships joining the global fleet and a Sustainability Hub.

Andy Harmer said: "We have a very exciting year ahead with cruise currently on the crest of a wave. We're anticipating strong growth in 2024, with even more ships entering the market and our research telling us that 72% of people are open to a holiday at sea.

"With so much demand, and cruise lines offering such a fantastic variety of experiences, this is the ideal time to join CLIA. We have ensured a wealth of invaluable information is at agents' fingertips, plus we have a host of in-person events and opportunities to take advantage of. Regardless of whether you're new to cruise, or a seasoned professional, we have something to help take your sales to the next level.

"Agents are the heart of the travel industry and we can't wait to support their 2024 cruise journey."

CLIA is the world's largest industry trade association, with representation in Europe, north and south America, Asia and Australasia. It provides a unified voice and is a leading authority of the global cruise community.

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