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OMRAN Tourism Development Company SAOC (OMRAN Group)

Country: Oman

Website: http://www.omran.om

OMRAN Group creates sustainable and authentic tourism assets, lifestyle communities and destinations that drive economic growth and contribute to the diversification of the economy. With the aim to fulfil Oman Vision 2040 and the National Tourism Strategy, our diversified portfolio reflects our pioneering role in establishing the country’s key anchor tourism developments, managing a world-class array of hotels across the country, and working with leading regional and international investors to foster strategic partnerships that create multiple socio-economic advantages for the Sultanate. We achieve our mandate by acting alone or as a catalyst in bringing together the strength of Government with the entrepreneurship of the private sector. We work with all stakeholders, partners, SMEs and local communities to ensure a positive physical, social, economic contribution to both the environment and people’s lives while respecting the traditional culture and environmental values of Oman.

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Four Seasons and Oman Tourism Development Company (OMRAN Group) Announce Plans for Luxury Seaside Resort and Private Residences in Muscat

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Leading luxury hospitality company Four Seasons Hotels and Resorts and Oman Tourism Development Company (OMRAN Group), the executive arm of the Sultanate of Oman for tourism development, announce plans for the upcoming Four Seasons Resort and Private Residences Muscat, Oman.

The luxury development will comprise of an urban style resort, perfect for business travellers or leisure guests looking to visit the historic sights of Oman’s capital city – a rare opportunity to relish in the relaxing mountain and seaside setting. For those looking to make Four Seasons part of their everyday lifestyle, the project will also include a collection of Private Residences with sweeping views of the Sea of Oman.

“The Middle East continues to be an integral part of Four Seasons growth strategy, as we look for opportunities to offer unmatched Four Seasons experiences in exciting and dynamic destinations such as Muscat,” says Bart Carnahan , President, Global Business Development and Portfolio Management, Four Seasons Hotels and Resorts. “We are excited to be a part of OMRAN Group’s long-term vision for the future development of Oman’s tourism landscape, further accelerating the strategic growth of its capital city and continuing to attract luxury guests and residents from around the world with a brand new Four Seasons offering.”

Oman is located on the southeastern coast of the Arabian Peninsula, along the Sea of Oman. Muscat is an ancient city with a long history as an important port destination with a vibrant culture. The idyllic landscape is marked by the backdrop of the Al Hajar Mountains with unending views across the Arabian Sea. In addition to the tranquil setting, leisure travellers can enjoy local attractions such as myriad museums, mosques and heritage sites.

“Muscat is a destination filled with history, natural beauty, business, tourism, and so much more, and we look forward to showcasing all it has to offer through this exceptional new project with Four Seasons,” says Dr. Hashil Obaid Al Mahrouqi, CEO of OMRAN Group. “By bringing this iconic brand to Muscat, we continue to drive forward the Oman Vision 2040 and our National Tourism Strategy, solidifying this wonderful country as a preeminent luxury destination for locals and global travellers alike.”

Four Seasons Resort and Private Residences Muscat, Oman will be created through the redevelopment of a former yacht club and marina into 200 rooms and suites and 100 Private Residences. Guests and residents will enjoy access to a private beach, five dining outlets, and both indoor and outdoor pools with cabanas. In addition to water sports offered at the onsite beach, the resort will provide many additional activities for travellers of all kinds to experience through its tennis centre, spa and fitness facilities, and for younger guests, through a dedicated Kids For All Seasons and young adults centre.

The property will also feature extensive indoor and outdoor meeting and event spaces, as well as a bride’s room, business centre, business departure lounge, and prayer rooms.

Residents will enjoy privacy and exclusivity while at home with a dedicated residential team offering Four Seasons legendary service, while also having access to the services and amenities of the neighbouring resort.

Four Seasons Resort and Private Residences Muscat, Oman joins Four Seasons growing collection of properties in the Middle East, including the upcoming Four Seasons Private Residences Dubai at Jumeirah and Four Seasons Hotel Diriyah, Saudi Arabia .

About OMRAN Group | Growth Through Tourism

OMRAN creates sustainable and authentic tourism assets, lifestyle communities and destinations that drive economic growth and contribute to the diversification of the economy. We achieve our mandate by acting alone or as a catalyst in bringing together the strength of Government with the entrepreneurship of the private sector.

We work with all stakeholders, partners, SMEs and local communities to ensure a positive physical, social, economic contribution to both the environment and people’s lives while respecting the traditional culture and environmental values of Oman.

We are inspired by Oman’s beauty, peace and hospitality.

For more information, visit our website: Omran.om

Follow us on our social media: Twitter | Instagram | Facebook | Youtube

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Four Seasons Hotels and Resorts, 1165 Leslie Street, Toronto, Ontario M3C 2K8, Canada

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Oman launches $1bn first phase of sustainable tourism city

The Yiti sustainable city in Oman has been officially launched by the country’s Tourism Development Company (Omran Group) and its main private sector backer, Diamond Developers.

The project, announced in January (see further reading), is aimed at attracting tourists to Muscat. The $1bn first phase will include 1,657 energy-efficient residential units, including 300 villas. There will also be shops, schools, an equestrian centre and the “SEE lab” to showcase the latest green technology.

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The final two stages of the scheme will be announced later this year.

According to a press release from Omran Group, the 100ha city will be the first in the Gulf state to meet global best practice in sustainable development. When complete in 2025, it will get all its energy from solar power and biogas. It will also grow much of its own vegetables, recycle its water and waste, and will have car-free zones where only autonomous shuttles are allowed.

Much of its attraction is based on the natural landscape around it, which combines mountains and sea.

Mohammed Salim Al Busaidi, chairman of Oman Tourism Development Company, commented: “As it’s being developed within one of the largest urban developments in the Middle East, it will open avenues for numerous lucrative investment opportunities for both local and international investors in line with the directions of the Oman Investment Authority.”

Faris Saeed, chairman of Diamond Developers, added that the city would be “a working model for future cities”, in particular its use of sustainable energy, vertical farming, humidity harvesting and autonomous transport.

This will play a part in allowing Oman to achieve carbon neutrality by 2040.

Further reading

Oman plans $1bn sustainable tourism project complete with farm and riding stables

CIOB signs six training partnerships with firms in Oman

World’s largest 3D-printed real concrete building is completed in Oman

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Omran Group inks $1bn pact for first phase of Yiti tourism project

As part of its ongoing efforts to expand tourism investments through strategic alliances, the Oman Tourism Development Company (Omran Group) has entered into a development partnership agreement with Diamond Developers, a major real estate development company.

The agreement entails the development of the first phase of the Yiti Tourism masterplan with an investment value of approximately USD1 billion. In conjunction with this partnership, a joint venture called Sustainable Development and Investment Company (SDIC) SAOC has been established to carry out the execution of this phase.

“Omran Group’s partnership with Diamond Developers marks a major milestone in Yiti Development as we together begin the first phase of this integrated urban destination in Muscat. The signing further attests to Omran Group’s strategic vision in expanding the nation’s tourism sector and continuing to play a pivotal role as a catalyst and enabler of multi-fold, lucrative investment opportunities in the country in line with Oman Investment Authority’s directions in realising the ambitious goals of Oman Vision 2040 and supporting the delivery of the National Tourism Strategy,” said Hashil bin Obaid al Mahrouqi, CEO of Omran Group.

“We are delighted to collaborate with Diamond Developers as they are one of the leading and reputable companies in building sustainable cities in the region. Their approach is in line with our vision of adopting the foundations of placemaking and harnessing sustainability in all aspects of the development,” Al Mahrouqi added.

The first phase of the Yiti project, which covers 900,000 square metres, will focus on constructing a fully sustainable mixed-use project, the country’s first of its kind community that promotes sustainable living. The first phase will include green public spaces, residences, tourism, commercial, and educational facilities, all with well-balanced and integrated components. Visitors and residents alike will enjoy a variety of unique lifestyle experiences, including restaurants, cafés, shops, and an equestrian center, a farm along with other distinctive components that create a meaningful green-living environment. The two sides announced that full details of the project will be revealed at the official launch ceremony later this year.

Commenting on the occasion, Engineer Faris Saeed, Chairman of Diamond Developers said, “We are very excited to join hands with Omran to execute our first project in the Sultanate of Oman, and to work together on preserving the country’s rich natural environmental resources in accordance with the best global green practices. Over the past decade, we have gained and harnessed invaluable knowledge from our working proof-of-concept, which we are leveraging to set new standards for building sustainable and resilient cities with the highest sustainable standards to achieve a carbon-neutral future that also suits the local culture, environment, and economy.”

Founded in 2003, Dubai-based Diamond Developers embodies a fundamental change in the concept of future cities; building, and maintaining sustainable, evidence-driven and intelligent, live-work-and-thrive cities. Their replicable and scalable cities bring forward the 2050 Paris Agreement targets, enhance quality of life, and bring significant in-country value. The company is committed to enabling, empowering, and supporting partners around the world to realise the cities of tomorrow, today.

The Yiti masterplan, which covers an area of over 11 square kilometres, is one of the Sultanate of Oman's largest integrated urban destinations. The Development aligns with Omran Group's role towards supporting the local economy, forging solid partnerships with leading regional and international developers.

Furthermore, the Development will bring significant in-country value to the community, tapping into local talent, promoting innovation, and providing opportunities to grow local markets. The first phase is expected to generate 900 direct and indirect jobs and many business prospects for local businesses and SMEs.

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This article also features in The Report: Oman 2023 . Read more about this report and view purchase options in our online store.

Tourism From The Report: Oman 2023 View in Online Reader

The tourism sector has long been the focus of Oman’s efforts to diversify the economy away from a reliance on hydrocarbons. After slow but steady growth throughout the 2010s, the tourism sector’s contribution to GDP reached a high of 2.9% in 2019. However, restrictions imposed due to the Covid-19 pandemic weighed on the sector’s performance for much of 2020. As part of its long-term economic diversification strategy, Oman Vision 2040, the Ministry of Heritage and Tourism and the Oman Tourism Development Company, Omran, are pursuing sector expansion with renewed vigour. Tourism has been earmarked for 21% of the OR11bn ($28.6bn) in investment opportunities promoted under the National Programme for Investment and Export Development for the 2021-25 period. The sector rebounded strongly in terms of visitors and expenditure in 2022, and government investment in hotel capacity and niche markets such as integrated tourism is helping the country make progress towards its 2040 goals.

This chapter contains an interview with Hashil Al Mahrouqi, CEO, Omran.

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SMEs Development Authority, Omran sign MoU to create opportunities in tourism sector