spirit of travel louis vuitton

La Maison - Heritage

The Spirit of Travel by Jean Lariviere

For nearly 40 years, Jean Larivière roamed the globe for Louis Vuitton, on a quest for the elusive ideal image – one that captures the Spirit of Travel.

Beginning in the 1980s, the French photographer brought back spectacular images from awe-inspiring places such as Greenland, Yemen, Burma, Reunion, Patagonia, Thailand and Nepal for the first ‘Spirit of Travel’ ad campaigns.  As some of the Maison’s most memorable imagery, the dreamlike series helped crystallise Louis Vuitton’s founding philosophy for a new era.

The journeys that Larivière underwent to get these shots were truly expeditions in themselves, each time searching out places that were more and more distant and increasingly inaccessible.

Of one such image, taken south of the Gran Salar lake in Chili, Larivière shares, “It took 5 hours in an off-road vehicle to reach the location which is the largest impact crater in Chile. When I got there the sun was going down and I didn't have time to put a camera stand, I threw a sandbag on the ground, balanced my camera on it, I took two photos with two different rockets.”

With his keen eye for detail and an almost obsessive desire for precision, Larivière worked by imagining the composition of his photographs before taking them and succeeding in infusing the images with a rare sense of alchemy.

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Louis Vuitton: The Spirit of Travel

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• October 16, 2015 (France)
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Moscow City Guide, English Version

Since 1998, Louis Vuitton City Guides have established themselves as the ultimate travel companions, bringing to life the world's most fascinating cities for business and leisure travelers alike. To capture the spirit of each city, Louis Vuitton reaches out to journalists, writers and major figures in the world of art and letters, whose contributions - together with those of artists, businesspeople and creative talents from many fields - make each City Guide a publication like no other. From five-star hotels to boutique concepts, gourmet restaurants to neighborhood bistros, antique shops to designer hubs, museums and monuments, each Louis Vuitton City Guide is a treasure trove of invaluable information, which reveals the pleasures each city has to offer. Every City Guide also features a special guest contributor, who takes the reader on a personal exploration of their home city, along the way sharing tips on their favorite spots. Last but not least, exclusive, previously unpublished photography by the Tendance Floue collective offers a fresh look at each destination. Newly updated for 2020, the Moscow City Guide features special guest contributions by leading architect Alexei Ginzburg.

• 5.4 x 8.3 inches
• Guest contributor: Alexei Ginzburg
• Author: Sophie Massalovitch
• Photography: Pascal Aimar
• English version
• Cloth binding
• Mobile application for iPhone or iPad available on the App Store

BOOK LV SPIRIT TRAVEL CO

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Arts & Culture - Louis Vuitton Publishing

New Editions Of Louis Vuitton City Guides

Louis Vuitton has updated ten editions of its City Guides: Paris, London, New-York, Beijing, Lisbon, Moscow, San Francisco, Seoul, Singapore, and Tokyo.

Since 1998, Louis Vuitton has instilled its nomadic nature into its collection of City Guides by proposing a selection that is as specialized as it is individual. With a growing catalog of 30 cities in print and digital formats, the collection has establish itself as indispensable companions for the discerning traveler. Each guide speaks as readily to flâneurs as to business travelers, or even local residents: there are both palaces and charming boutique hotels, gourmet restaurants and neighborhood bistros, street markets and upscale food shops, antique shops and designer hubs, museums and boutiques, unmissable monuments and secret spots…

This year, the Paris edition has been enriched with new addresses, following the updates of the Beijing, Lisbon, London, Moscow, New York, San Francisco, Seoul, Singapore and Tokyo guides. Architect and interior decorator François-Joseph Graf invites us to rediscover Paris, actress and singer Sophie Auster accompanies us throughout New York, and architects Alexei Ginzburg and Kengo Kuma share their visions of Moscow and Tokyo, respectively.

The Louis Vuitton City Guide mobile application, available on iPhone or iPad, offers the entire catalog of cities and covers thousands of regularly-updated addresses. Additional content can also be found on Apple TV, which proposes an ensemble of subsidiary video programming, and Louis Vuitton's connected Tambour Horizon watch, offering the “Around Me” and “24 Hours” features.

City Guide: Marrakech

Paris Photo x Louis Vuitton Publishing

"Nóng Hó, Shanghai" Pop-Up Space at Suzhou Creek

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This week in fashion was filled with moments that we want to highlight. First off, Louis Vuitton’s first drop of their Pre-Fall 2023 men’s collection by creative director Pharrell Williams has finally arrived. This is the creative director’s latest pre-fall collection for the French fashion brand. Meanwhile, rapper and fashionable dad A$AP Rocky has casually dropped new merch to coincide with his impending album Don’t Be Dumb. 

Next, sneaker brands Reebok and JJJJound have joined forces again for a collaborative sneaker . The new shoe offers a “quiet luxury,” street style energy. Additionally, rapper Drake has collaborated with the brand L’Art De L’automobile. The new racing collection was donned by the rapper a month ago at a basketball game, making the collection’s debut a splash. Lastly, luxury fashion brand Michael Kors is hosting a pop-up in Paris in honor of its new Colby handbag.

Keep scrolling to know the fashion happenings of the week.

Louis Vuitton Unveils Its Pre-Fall 2024 Collection 

Pharrell William’s first pre-collection with Louis Vuitton has been unveiled. The Pre-Fall 2024 men’s collection by the creative director follows the theme of traveling. Williams has worked with this theme once before with his Resort 2024 collection. The connective power of travel through nautical themes is experimented with in this collection featuring pieces like structured balloon-shaped trousers in black and tan with matching zip-up collared jackets and striped suits with sailor caps. Other stand-out pieces in the collection are a blue and white varsity jacket with an LV script motif, button-down short sleeves with a Louis Vuitton signature logo, and a monogram checkered light salmon suit. Accessories include carry-ons in bright quilted yellow, printed handbags, and a mini duffle-shaped bag.  

Shop the Pre-Fall 2024 Men’s Collection on louisvuitton.com .

A$AP Rocky Drops New Merch 

Rapper A$AP Rocky is teasing his upcoming studio album with a merch drop with prints “Don’t Be Dumb” on them, the same title as his album. The rapper had announced a fourth album was underway last year and this merch drop solidifies that. Pieces like a “bulletproof” shirt, hoodies, and tank tops with the same print as the shirts are now available. The merch also includes rhinestone T-shirts with a photo of the rapper and the text “Don’t Be Dumb” displayed on the back. Fans can expect orders to ship in four to six weeks. Shop the “Don’t Be Dumb” merch online at awge.com .

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Reebok And JJJJound Collaborate On Another Collection 

The sneaker brands Reebok and JJJJound are releasing three new pairs of sneakers as a part of a new collaborative collection. The neutral shoes come in a light gray, a light beige, and a deeper tan. Each pair is made with suede material that enhances the color schemes seamlessly. The brands have previously teamed up before, dropping the Club C 85s just a week ago. 

Shop the latest Reebok and JJJJbound sneaker on May 9 at JJJJound.com and on May 15 on reebok.com . 

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Drake’s Nocta Collaborates With L’Art De L’automobile

Drake’s brand Nocta has dabbled with sportswear for basketball with sneaker drops and other athletic endeavors with the outdoors. Now, the brand is set to release a racing collection with L’Art De L’automobile. The rapper recently wore a two-toned blue racing jacket at the Houston  Rockets versus the Cleveland Cavaliers game. More from the collection include a yellow and light green graphic long-sleeve top, a yellow and beige zip-up windbreaker hoodie with white paneling, buttery yellow track pants and black pair as well, a black hoodie, and an earthy green T-shirt. Accessories include racing gloves in green and orange, and a cap in seafoam green with the Noct logo displayed in the middle. 

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Michael Kors Hosts A Paris Pop-Up

Fashion brand Michael Kors is bringing its Spring 2024 campaign to life in Paris for an immersive pop-up. Hosted in the Marais district, the pop-up features three rooms focused on sensory experience with the images in each room photographed by Mert Alas. The Colby bag is a new release under the Spring collection and is highlighted in the pop-up. According to WWD , this new event was created to target aspirational shoppers. The first room in the pop-up features multiple screens with a clouded light to represent the California weather. The second room is for the new bag with it on display while the third room features effects to visualize a swimming pool. 

“We wanted to bring the sunny, graphic energy of Los Angeles, where the campaign was shot, to another one of my favorite cities, Paris, as we celebrate the spirit of the next-gen jet set around the world,” Kors said to WWD .

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Men's Pre-Fall 2024 Collection

• Handbags and Small Leather Goods
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Locker Dopp Kit

Short-Sleeved Jacquard Silk Blend Shirt

Drawstring Jacquard Silk Blend Shorts

LV Maxi Trainers

Double-Breasted Tailored Chambray Jacket

Flared Chambray Trousers

Damier Heritage Tie

LV Venice Mules

Multiple Wallet

Afternoon Swim

Embroidered Short-Sleeved Cotton Blend Polo Shirt

Trio Messenger Bag

LV Venice Square Sunglasses

Calfskin Sailor Varsity Jacket

LV Checker Derbies

Monogram Beads Bracelet

Damier Short-Sleeved Denim Shirt

Damier Denim Skate Trousers

LV Super Vision Metal Round Sunglasses

Damier Cotton Piqué T-Shirt

LV Initials 40MM Reversible Belt

Multipocket Backpack

Monogram Reversible Nylon Windbreaker

City Guides

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City Guide Series

Since 1998, Louis Vuitton has instilled its nomadic nature into its City Guide series, each city being revealed by independent writers, offering unique insight, from secret places and cultural events to luxury hotels and restaurants.

City Guide Paris, English Version

City Guide Sydney, English Version

City Guide Shanghai, English Version

City Guide Cape Town, English Version

City Guide New York, English Version

City Guide Rome, English Version

City Guide Berlin, English Version

City Guide Mexico, English Version

City Guide Marrakesh, English Version

City Guide Milan, English Version

City Guide Beijing, English Version

City Guide Taipei, English Version

City Guide Los Angeles, English Version

City Guide Tokyo, English Version

City Guide Prague, English Version

Cities on Earth, English version

Winter City Guide box set, English Version

16 City Guide box set, English Version

15 City Guide Box Set, English Version

City Guide Amsterdam, English Version

City Guide Bangkok, English Version

City Guide Miami, English Version

City Guide Sao Paulo, English Version

Reims City Guide, English version