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Jordan Tourism Board
Country: Jordan
Website: http://www.visitjordan.com
The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent, public – private sector partnership committed to utilize marketing strategies to brand, position and promote the Jordan tourism product as the destination of choice in the international markets. The adopted strategies are tuned to reflect the true image of the Jordan tourism product, being a cultural, natural, religious, adventurous, leisure and MICE destination. As part of its marketing strategies, the JTB plans and executes an integrated program of international promotional activities. This program includes the active participation in trade fairs, trade workshops, trade and consumer road shows, familiarization trips, press trips, brochure & multimedia production, and media relations. To carry out its goals, the Jordan Tourism Board utilizes the services of eleven offices in Europe and N. America.
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Soaring to new heights: jordan's tourism industry prepares for record-breaking 2023 — jtb.
By Mohammad Ghazal - Jul 22,2023 - Last updated at Jul 22,2023
Tourists at the rose-red city of Petra, some 220 kilometres south of Amman (Photo by Amjad Ghsoun)
AMMAN — Jordan is gearing up to smash tourism records in 2023 thanks to new partnerships with low-cost airlines, a vigorous marketing strategy and diverse, full-fledged programmes that introduce new tourism experiences and expand the Kingdom’s appeal to a broader clientele, according to the Jordan Tourism Board (JTB).
The JTB has secured agreements with a fleet of low-cost carriers, including EasyJet, RyanAir, WizzAir, Transavia and Vueling. These airlines are set to launch new routes to Jordan's capital, Amman, and the seaside city of Aqaba, broadening accessibility from destinations across Europe, Director General of the Jordan Tourism Board (JTB), Abdul Razzaq Arabiyat, told The Jordan Times in a recent exclusive interview.
“We will announce more details within two weeks. The flights from the new European destinations are set to commence in October,” he said. Arabiyat explained that increasing flights is part of the JTB’s strategy to attract a diverse range of tourists, and is projected to play a significant role in exceeding Jordan’s unprecedented 2019 tourism figures.
Last year, low-cost carriers brought 355,000 passengers to Jordan, only 15 per cent of which were Jordanian. Since the beginning of the year to date, Jordanians represented 12 per cent of all passengers arriving in Jordan from these flights.
“2023 is a promising year,” he said.
This year, Jordan is reaping the fruits of last year’s aggressive marketing campaigns dispersed across all of Europe, from Spain through Hungary, Romania and central Europe.
“The Jordan Tourism Board gave more incentives to eliminate the seasonality of the tourism season in Jordan, and succeeded in working with European tour operators to promote Jordan as a standalone destination, and also increased the number of overnight visitors,” Arabiyat added.
JTB is championing sustainable tourism, eco-tourism and agri-tourism, leveraging Jordan’s varied natural landscape.
“Working in conjunction with the Ministry of Tourism, the JTB is curating a collection of local experiences for tourists. These range from the historical sites of Um Qais in the north to the iconic locations of Petra, Wadi Rum and the Dead Sea in the south. But, the JTB is also focusing on local experiences across the country,” he added.
The JTB is also working with travel companies such as Expedia, KAYAK, Tripadviso and others to promote content that is focused on local experiences.
The JTB is making concerted efforts to showcase these authentic experiences to the world and increase tourists’ engagement with local communities, shedding light on projects managed by women and promoting responsible tourism. One such effort is the “meaningful map”, Arabiyat said.
“We are working with the Ministry of Tourism to identify 800 local experiences across Jordan. Currently there are between 50 and 60 well-established local experience programmes, and we have started the promotion,” he explained.
“We are also working on educational tourism, and are working with universities to promote Jordanian universities. We are actively taking take part in roadshows in the Gulf and elsewhere,” he added, explaining that the JTB is also promoting Jordan as a hub for non-Arabic speakers to study the language.
The JTB’s marketing strategy currently extends beyond Europe, with the focus now on Asia.
“We will take part in several roadshows in Asia soon. From now on, we will increase our focus on Asian markets, including Japan, Australia, China, South Korea, Taiwan and India. We will be working with several airlines such as Royal Jordanian [RJ] and others that reach destinations where RJ does not, including Qatar Airways, Emirates, Etihad and others,” he added.
When it comes to religious tourism, the JTB has “a comprehensive plan” in place, Arabiyat said.
One such experience is the “Umra Plus” initiative, targeting Malaysia and Indonesia.
“This package offers a unique religious journey, starting with performing Umra, followed by a visit to Jordan to the Prophet’s companions’ shrines in the Kingdom, concluding with prayer at Al Aqsa Mosque,” he said.
The official added that another major event that is expected to boost religious tourism is a conference by the heads of Christian pilgrimage entities from France, set to take place in Jordan for the first time in November.
Some challenges remain
To accommodate the projected influx of tourists, the JTB has highlighted the need for more lodging facilities, specifically in popular areas like Petra, Wadi Rum, Aqaba, and the Dead Sea. There is also a dire need for homestays in Irbid, Jerash and Ajloun to cater to adventure tourists.
“We also have a shortage in human resources available to work in the sector. We will work with tourism entities and universities to encourage students to join the hospitality sector. This means we need to increase trainings and capacity building programmes,” he added. Local demand for sector-specific talent is on the rise, with new hotels being build and amidst a brain drain of workers migrating to Gulf markets.
The JTB official stressed the need to maintain the board’s budget, taking into account the need for continued expansion.
“We need the budget to remain as is, with a ten per cent increase each year to be able to continue to achieve our targets...we need to sustain the budget, and ensure sustained planning,” Arabiyat said.
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Over 2,000 years ago, the Nabataeans created Petra—the city of stone. Journey with us behind the iconic facade from the movies, and discover one of the great wonders of the world, forgotten by time itself.
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Whether you’re renting a car and driving yourself around, or tagging along with a tour group, here’s a rundown of the spots you definitely don’t want to miss (except for Petra, which we’ve given its own dedicated photo essay ), and what you can expect to see there."
Float in a giant salt lake, Step back in time to the Roman Empire, Eat like a king and Walk in the footsteps of Hollywood Actors are just some of the reasons why National Geographic thinks you should visit Jordan now!
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JTB, RJ Host Iraqi Delegation to Explore Jordan's Attractions
A mman, May 1 (Petra) - The Jordan Tourism Board (JTB), in collaboration with the national carrier Royal Jordanian (RJ), welcomed a delegation from Iraq comprising tourism and travel agents, and tour operators.
As per a statement released on Wednesday, the JTB facilitated the delegation's visit to various tourist destinations across the Kingdom, including hospitals and health centers.
The delegation underscored Jordan's unique and diverse tourism offerings, particularly appealing to Iraqi and Arab tourists.
This visit underscores the ongoing collaboration between the JTB and RJ in Arab markets.
//Petra// AO
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The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent, public - private sector partnership committed to utilize marketing strategies to brand, position and promote the Jordan tourism product as the destination of choice in the international markets. The adopted strategies are tuned to reflect the true image of ...
Jordan partakes in UNWTO 48th meeting on tourism; King visits Umm Qais, joins hikers on Jordan Trail; Petra sees 300pct rise in tourist numbers; Jordan recovers 9 artifacts trafficked to US; Shboul: Relaxing Covid restrictions to stimulate economy, tourism; Jordan to regain pre-pandemic tourism momentum with launch of "Kingdom of Time" brand
The Jordan Tourism Board was officially launched in March 1998 as an independent public - private sector partnership committed to utilize marketing strategies to brand, position and promote the Jordan tourism product internationally as the destination of the choice. The adopted strategies are tuned to reflect the true image of the Jordan ...
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Visit Jordan, عمان. 663,182 likes · 2,474 talking about this. The official source of info for Jordan Tourism! www.visitjordan.com
Jordan is a sovereign Arab state in the Middle East. The capital, Amman, is Jordan's most populous city as well as the country's economic, political and cultural centre. Major tourist attractions in Jordan include UNESCO World Heritage Sites such as Petra and Umm ar-Rasas, ancient cities such as Amman, Aqaba, Madaba and Jerash, the Jordan River ...
The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent, public - private sector partnership committed to utilize marketing strategies to brand, position and promote the Jordan tourism product as the destination of choice in the international markets. The adopted strategies are tuned to reflect the true image of ...
The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent, public - private sector partnership committed to utilize marketing strategies in order to brand, position ...
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Jordan Tourism Board: Organizational Chart: JTB Strusture. Working Members (Voting Rights) · Ministry of Tourism · Royal Jordanian · Jordan Export Development Corp · Jordan Hotel Association · Jordan Travel & Tourism Assoc. · Tourism transport companies
AMMAN — Jordan is gearing up to smash tourism records in 2023 thanks to new partnerships with low-cost airlines, a vigorous marketing strategy and diverse, full-fledged programmes that introduce new tourism experiences and expand the Kingdom's appeal to a broader clientele, according to the Jordan Tourism Board (JTB).
The Jordan Tourism Board North America (JTBNA), a division of JTB, was officially launched in 1997 to create awareness, position and market Jordan in North America. JTBNA follows the guidelines of the National Tourism Strategy and has offices in Washington D.C., Dallas and Canada and represents Jordan in trade, consumer and media events. ...
JTB Media Library. Discover Jordan Explore our collection of high quality images from locations across Jordan
The Jordan Tourism Board (JTB) was launched to brand, position and promote the Jordan tourism product as the destination of choice.
Jordan Tourism Board News. 36,335 likes · 92 talking about this. The page aims at sharing the news and activities of the Jordan Tourism Board, and to highlight the efforts taken by the organization...
Experience Meaningful Travel. Spend your money where it counts and visit one of 12 social enterprises on the Meaningful Travel Map, launched in partnership with Tourism Cares, and add special meaning to your trip to Jordan.
Amman, May 1 (Petra) - The Jordan Tourism Board (JTB), in collaboration with the national carrier Royal Jordanian (RJ), welcomed a delegation from Iraq comprising tourism and travel agents, and ...
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