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Sustainable Tourism Destination Management Self-Paced Cornell Course

Course overview.

This course aims to train global hospitality and tourism professionals in using sustainable practices across all areas of the tourism industry. Throughout the course, you will be introduced to innovative, data-driven methods for destination management, delivered by over 20 world-renowned experts in the field. You will begin by identifying the different components that make up the global tourism industry and examine the effects each of these components has on a destination’s social, cultural, and environmental well-being. You will then acquire the tools needed to manage your destination sustainably by designing a climate action plan, documenting and accommodating natural capital needs, improving land-use planning, engaging with local communities, and managing public-private partnerships. Ultimately, you will be able to contribute to the economic development of a destination while also protecting its health.

Key Course Takeaways

• Define the global tourism economy and measure the social and environmental impacts of tourism
• Document water, waste, energy, and natural capital management needs
• Design a climate action plan for your tourism destination
• Track how tourism can support essential economic development goals
• Facilitate an inclusive process where local communities review and protect their own cultural and natural assets
• Transform destination governance by promoting public-private partnerships, data-driven decision making, and innovative financing
• Synthesize sustainable destination management tools by applying them to real-life tourism case studies

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Strategic partners.

How It Works

Course authors.

• Certificates Authored

Mark Milstein is Clinical Professor of Management and Director of the Center for Sustainable Global Enterprise at the Samuel Curtis Johnson Graduate School of Management, Cornell University. He conducts applied research in and oversees the Center’s work on market and enterprise creation, business development, clean technology commercialization, and sustainable finance.

Dr. Milstein specializes in framing the world’s social and environmental challenges as unmet market needs which can be addressed effectively by the private sector through innovation and entrepreneurship, thereby allowing companies to achieve financial success by creatively addressing problems such as climate change, ecosystem degradation, and poverty. He has received funding from the National Science Foundation, the Bill & Melinda Gates Foundation, the Rockefeller Foundation the S.C. Johnson Foundation, SEvEN, the World Bank, the University of Queensland, and the Water Resources Institute. Over the past decade, Dr. Milstein has worked with more than 100 firms across a range of industries, including renewable energy and carbon markets, life sciences and sustainable agriculture, consumables, food and nutrition, healthcare, tourism and hospitality management, as well as finance and international development.

Dr. Milstein’s work and perspectives have been featured in The New York Times, MSNBC, CNBC, Forbes, The Guardian, and GreenBiz. He is a frequent speaker on the topics of strategy, organizational change, and innovation related to business and sustainability. He also consults with a number of multinational firms, small- and medium-sized enterprises, and NGOs. Dr. Milstein currently serves on the board of directors of Livelihood Basix International and as a board member for Johnson & Johnson’s Earthwards Program.

• Omnichannel Leadership Program
• Sustainable Business
• Food Executive Program

Megan Epler Wood is a leader, educator, and consultant who has dedicated her professional career to the implementation of sustainability practices in the field of tourism. She has worked for over 30 years to inform leaders, students, and business professionals across the globe on the use of well-researched and sustainable business, environmental conservation, and inclusive economic development tools. As program director of the Sustainable Tourism Asset Management Program (STAMP), Ms. Epler Wood seeks to increase collective knowledge and understanding of how to more effectively manage tourism destination assets over time to improve maintenance; ensure proper valuation; and help offset the influences of poverty, ecosystem degradation, climate change, land tenure, and the lack of government investment in vital local infrastructure in underdeveloped economies worldwide.

Who Should Enroll

• Hospitality and tourism professionals
• Business leaders
• Regional and urban planners
• Local, municipal, and national government employees
• Marketing and PR professionals
• Land and marine management professionals
• Economic development professionals
• Civil and systems engineers

What You'll Earn

• Recognition of Achievement from Cornell’s SC Johnson College of Business
• 40 Professional Development Hours (4 CEUs)

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• Course Catalog

Welcome to the Tourism Online Academy

The Tourism Online Academy is an online learning platform that will provide self-paced, 100% online courses that mainly focus on concepts, areas of interest and fundamental principles related to the tourism sector, addressing the challenges it faces such as globalization, digital revolution, travel marketing and sustainability, among others. These flexible courses allow participants to reconcile academic, professional and other personal commitments.

IE University and the World Tourism Organization of the United Nations have partnered to launch the Online Tourism Academy with the support of different partners – and we are expecting many more to join this initiative in the future.

This high-quality learning experience is available for everyone and caters to those who are looking to improve or supplement their current skillset in order to adapt to this fast-growing and evolving sector. Through these first programs, participants will acquire managerial skills in digital marketing, finance, strategy, operations, innovation and digital transformation.

Choose your course

Introduction to Tourism – Industry Management

This Massive Open Online Course (MOOC) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

Institution:

INTRODUCTION TO INTERNATIONAL TOURISM AND TRAVEL LAW

You can study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

مقدمة في إدارة قطاع السياحة (Introduction to Tourism – Industry Management)

This Massive Open Online Course (MOOC in Arabic) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

How to Become a Restaurateur

This MOOC (Massive Open Online Course) completion certificate is suitable for professionals and individuals seeking to learn how to open their food & beverage concept and create unique selling points that will distinguish your business from the competition. Training with world-leading hospitality experts at the Swiss Education Group (SEG), you will be able to create profitable menus, structure and organize a kitchen, and build a brilliant concept brand.

Artificial Intelligence (AI) in Hospitality: Challenges & Business Opportunities

On this course, you’ll discover how Artificial Intelligence (AI) has the potential to change – and challenge – the hospitality industry. Understand how to grasp the opportunities it presents, including lowering costs, improving customer satisfaction, and innovating front office and housekeeping. You’ll identify how to distinguish between terms such as artificial intelligence, machine learning, and deep learning. You’ll get a comprehensive overview of the legal and ethical considerations of AI and consider customers’ expectations of how digitalisation could change the hotels of the future.

Mastering Wine Tasting

Learn to taste wines like a pro! Cultivate an analytic mindset while tasting and develop a rich vocabulary to describe wines & advocate your preferences easily. Discover viticulture, oenology, grape varieties, and soil relevance. Delve into biodynamic, organic, and natural wines, wine dinners, tastings, and heritage. From reading a wine label to storing techniques, this short course will give you the knowledge to master any wine tasting.

Branding + Innovation: “Brandinnovation”

En el mundo se están produciendo muchos cambios simultáneamente. Uno de los más importantes es que el branding ya no se considera un gasto y comienza a valorarse como una inversión. Este es uno de los cambios más significativos que tendrá un mayor impacto en la industria turística en los próximos años. El activo más importante y probablemente el único activo de una empresa que incrementa su valor con el tiempo: la marca. En otras palabras, el activo más valioso de una empresa empieza a ser su buen nombre, su marca y su reputación. Una marca con un fuerte propósito no solo ayuda al bien general de la sociedad, sino que también ayuda a los empleados y a los clientes a saber qué representan y en qué creen. Este Mooc es esencial para ampliar su conocimiento sobre la construcción de marca en el sector turístico para crear valor, generar confianza y destacar en un mercado altamente competitivo.

Retos de la Industria del Turismo

Este MOOC (Massive Open Online Course) está dirigido a personas que deseen profundizar sus conocimientos en los próximos retos y tendencias de la industria del turismo. El curso es 100% online y tiene por objetivo presentar una aproximación a los desafíos del siglo XXI en la industria turística, para lo cual, se han seleccionado cinco temas que permitirán aprender y/o mejorar el desempeño de la industria turística local y global. Las cinco temáticas son: sostenibilidad turística, hospitalidad y servicio al cliente, diseño de productos y experiencias memorables, principales tendencias del turismo como experiencia de ocio y turismo de negocios.

MARKETING MUSEUMS AND VISITOR ATTRACTIONS

This Massive Open Online Course (MOOC) is suitable for professionals and individuals seeking to learn introductory concepts and expand their knowledge on marketing for museums and visitor attractions. This 100% online and self-paced training course includes multimedia content, short videos with professors, and readings in each module. You can study the content for free and only pay € 49 if you want to complete a short quiz at the end of each module and receive a certificate of completion. You must earn 60% or higher to earn your certificate.

Sustainable Destination Management

This MOOC (Massive Open Online Course) is suitable for future-oriented, young but also well-experienced professionals who would like to get acquainted with key topics of nowadays tourism – Destination Management and Sustainability. Attendees will understand both topics including the link between them to recognize the need for a united application of the two management dimensions. This 100% online course consists of 4 modules. Each of it encompasses brief informative videos, a great choice of interviews with international tourism experts, relevant short readings, and supportive web links, research exercises and online videos for a long-lasting learning effect.

Introducción a la Hotelería y el Turismo

Este MOOC (Massive Open Online Course) está dirigido tanto a profesionales como a personas que desean conocer las principales características del fenómeno turístico. En este curso online analizaremos y profundizaremos sobre estas características. Los conceptos de turismo y hospitalidad nos permitirán abordar la relevancia que tienen en la economía, la cultura y el medioambiente a nivel mundial. Debes alcanzar un 60% o más para obtener el certificado.

Brief Introduction to Chinese Tourism

This MOOC (Massive Open Online Course) completion certificate is suitable for tourism professionals and individuals seeking to learn introductory knowledge on China and Chinese tourism. This 100% online course consist of four modules which summarize some of the most important aspect to take into account in order to work with Chinese tourists.

Innovation and Technology Management in Tourism and Hospitality

Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry. Learners will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services. We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations. The 100% online course consist of 8 weeks’ content and different assessments. You must earn 60% or higher to earn your certificate.

Innovación turística

Este MOOC (Massive Open Online Course) está dirigido a todo aquel que desee conocer los aspectos generales de la Innovación Turística. No requiere saberes previos ni pertenecer a una disciplina especial. Este curso 100% online consta de contenidos presentados en texto y videos y cuestionarios que se encuentra al final de cada módulo; los cuales tienen como propósito verificar la comprensión de los temas. Se debe aprobar un 80% o más para obtener el certificado correspondiente.

Strategic Communication for Tourism

This Massive Open Online Course (MOOC) aims to present foundational understanding of strategic communication for tourism, including topics from stakeholder management to branding. Ensure the communication strategies of your destination organization or company are generating positive impact in line with your objectives. It is suitable for managers, professionals and individuals seeking to gain practical understanding for immediate application of new techniques. This 100% online free course is full of multimedia content, including videos with instructors, interviews with experts, reading suggestions and quizzes. You may also pay 49€ + Iva and get your certificate.

Negotiations in Tourism

This MOOC (Massive Open Online Course) completion certificate is designed for hotel managers, sales managers, professionals, academics, students, politicians seeking to provide them with an in-depth understanding of negotiation strategies and techniques in the tourism industry, which can be applied to various roles within the industry. To earn your certificate, you must score 60% or higher on the 4 course quizzes.

Fundamentals of Tourism – Industry Management

This Online Certified Program is aimed at professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into tourism, hospitality and destination management. This is achieved through a 100% online training course which includes short videos with professors, readings, exercises, interactive learning materials and assignments in five modules (Digital Marketing, Finance, Strategy, Operations and Innovation & Digital Transformation).

Customer Experience Design: Differentiation Strategies for Brand Positioning

If customer value creation is the most important and crucial part of brand positioning today, then a lazer sharp focus on ultra-personalized services and experiences will drive business differentiation and customer engagement. Discover in this Online Certificate Program how the most successful companies in the world found their elements of differentiation and the key to sustainable business success.

El revenue management: origen y evolución hasta las últimas tendencias

Actualmente, el sector turístico está experimentando una transformación en la comercialización y comunicación de los servicios y productos turísticos. Es por este motivo que la gestión de establecimientos turísticos se hace más compleja y requiere de profesionales bien formados para responder a las expectativas del cliente obteniendo, a la vez, la máxima rentabilidad.

Técnicas básicas de cocina

Las técnicas básicas de cocina son esenciales cuando hablamos de gastronomía. Su aprendizaje es importante y atemporal, por eso hemos diseñado este curso que proporciona los conocimientos y ayuda a desarrollar las habilidades fundamentales en las técnicas, las tecnologías y los productos necesarios para la elaboración de especialidades culinarias. El programa se divide en módulos que permiten ir consolidando progresivamente cada una de las técnicas con una metodología eminentemente práctica.

تقنيات الطبخ الأساسية

تعتبر تقنيات الطبخ الأساسية ضرورية عندما نتحدث عن فن الطهي. تعلمها مهم وصالحة لكل زمان، ولهذا السبب صممنا هذه الدورة التي توفر المعرفة وتساعد على تطوير المهارات الأساسية في التقنيات والتكنولوجيا والمنتجات اللازمة لتحضير تخصصات الطهي.

Maximising Spa Profitability

Learn how to achieve the best results in spa and wellness centers. Discover ways to ensure your spa or wellness center is financially successful with this course taught by experts in the spa and wellness industry. Understand the methods and tools you can use to increase sales, reduce costs and maximize profits in spas and wellness centers. This course is for spa and hospitality professionals responsible for, or involved in, the finances or operations of spa real estate or spa investments.

UN Tourism | Bringing the world closer

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Tourism Online Academy

Education is a universally recognized human right, with which it aims to combat inequalities, social exclusion and global illiteracy.

The digital age has made formal academic studies no longer enough to keep you up-to-date. Organizations face volatile markets that require evolution in all skills. For this reason, constant training has become a requirement that the labor market brings, in search of professionals with greater skills, which are acquired in the shortest possible time.

One of the strongest priorities of UNWTO is to digitalize education, to become more accessible and useful for everyone. In this regard, UNWTO Tourism Online Academy, in partnership with IE University, one of the most prestigious educational entity in the world,  was created and officially presented at the framework of the UNWTO 23rd General Assembly 9 September 2019.

“Our vision is to provide global opportunities to people interested in the tourism sector and to break barriers between work, skills and training” -. Zurab Pololikashvili at Saint Petersburg's 23 General Assembly

The Tourism Online Academy is an online learning platform which provides self-paced online courses from the best universities in the world that mainly focus on concepts, areas of interest and fundamental principles related to the tourism, hospitality and destination management industries.

This high-quality learning experience is available for everyone at an affordable price and caters to those who are looking to improve or supplement their current skillset in order to adapt to this fast-growing and evolving sector. Through these first programs, participants will acquire managerial skills in digital marketing, finance, strategy, operations, innovation and digital transformation.

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Tourism Management Certificate Course Online

Starting april 15, 2024, register now to guarantee your spot.

In this part-time, online tourism management certificate course, you will receive a comprehensive introduction to tourism management. You will learn about the key aspects of tourism management, including how to come up with unique tourism products and services, managing staff, and collaborating with partners and stakeholders to provide the best possible tourism experiences.

Our company and career guides have been featured in

Course Fee:

Course starts:, course length:, become a tourism manager.

Are you ready to start your dream career? In this course, you will receive a comprehensive introduction to tourism management that will help you to enter the tourism industry with the skills and knowledge you need to succeed.

What Happens in the Tourism Management Certificate Course Online

The Tourism Management Certificate Course is an online learning program with suggested readings from the textbook ( IAP Career College Guide to Become a Tourism Manager) . This course is self-directed, which means you may study and complete assignments at times that are most convenient for you from the comfort of your own home.

This part-time Tourism Management Certificate Course has a recommended completion date of 6 weeks from the start of the program, however, you may choose to complete the course in as little as 4 weeks or as long as 12 weeks, depending on your schedule.

The Tourism Management Certificate Course has been created to allow you to complete it without any teaching assistance. However, if you have questions or need assistance, you can receive help from a Faculty Member throughout the 6 weeks of the course. Your Faculty Member is a valuable resource person who can provide you with personal teaching assistance to help you succeed in the course and advice to help you succeed in the career.

Course Topics

The Tourism Management Certificate Course has been developed to meet high academic standards, ensuring that as a graduate you can display with pride the Tourism Management Certificate you will earn from the International Association of Professions Career College (IAP Career College).

Introduction to Tourism Management

• A Career in Tourism Management
• The Growing Travel, Tourism and Hospitality (TTH) Sector
• Benefits of Working in Tourism Management

What a Tourism Manager Does

• Tourism Products and Services
• Idea Generation
• Market Research
• Strategic Partnerships & Stakeholder Collaboration
• Providing Excellent Customer Service
• Event Management Fundamentals
• Human Resources Management
• Creating a Safe & Healthy Work Environment
• Financial Management

Getting Ready

• Skills & Knowledge you will Need
• Learning by Doing
• Learn from Other Tourism Managers
• Educational Programs
• Resources for Self Study

Getting Hired

• Types of Employers
• How to Find Job Opening
• Job Hunting Materials
• Job Interviews
• The Job Offer

Starting Your Own Business

• Getting Started
• Financial Matters
• Working with Strategic Partners
• Working with Support Staff

Marketing Your Services

• Choosing Your Target Markets
• Marketing Tools
• Marketing Techniques
• Community Outreach

Working With Clients

• Selling your Services
• Preparing a Proposal
• Client Contracts

What Is Included in this Certificate Course

This all-inclusive Tourism Management Certificate Course package includes:

• Registration for the Tourism Management Certificate Course
• Access to a Faculty Member to provide you with personal teaching assistance and career advice
• (Optional) 2024 membership in the IAPO International Association of Professional Tourism Managers for only $ 2.99 per month
• Downloadable Tourism Management Certificate personalized with your name and the seal of the International Association of Professions Career College which you may print
• (Optional) Opportunity to order official certificates printed on fine linen paper and embossed with the gold seal of the college
• Textbooks: IAP Career College Guide to Become a Tourism Manager (e-book edition)

Register for the Tourism Management Certificate Course

You can have all this for an incredible price. It can cost hundreds, or even thousands, of dollars to take other programs. (We found courses based on old editions of our guides with registration fees of up to $999 and more.) We are able to offer you online courses at a significantly lower cost to you because of our expertise from over 20 years of producing the leading online guides for non-traditional careers.

Our online certificate courses have previously been offered for a registration fee of $297 U.S. and include a textbook and professional membership – a total value of almost $377.

SPRING SPECIAL: This all-inclusive registration package for the Tourism Management Certificate Course is priced as only $ 149.00 for the April 15, 2024 course.

Register today for the Tourism Management Certificate Course. Enrollment is limited and registration is on a first come first served basis, so we recommend that you register early for the Tourism Management Certificate Course online to avoid disappointment.

If the course is full, please email [email protected] to be notified when a new course date is scheduled.

To ensure your complete satisfaction all certificate courses are backed by our full 100% money back guarantee.

About a Career in Tourism Management

Are you looking for a career that combines your passion for customer service, leadership skills, and zest for adventure? Do you love the idea of waking up every day to help people have memorable experiences? Are you excited about traveling, meeting new people, and trying new things?

If you answered “yes” to the questions above, then a career in tourism management may be perfect for you!

As a tourism manager, you’ll have opportunities to work for any business in the travel, tourism and hospitality (TTH) sector: travel agencies, hotels, destination management companies, restaurants, and any other business that provides tourism products and services to customers. Some tourism managers even work for tourism & hospitality consulting firms, where they have the opportunity to work with a variety of TTH sector businesses to improve their operations.

According to several industry reports, there has never been a better time to break into tourism management. According to data from the U.S. Bureau of Labor Statistics, 7 of the top 20 fastest growing industries are in the TTH sector: prospective tourism managers can expect lucrative career opportunities in travel arrangement, accommodations, event promotion, and more.

Whether you are looking to start a new career, or enhance your skills in an existing role, this course will provide you with a strong foundation in tourism management that will help you excel wherever your career takes you. If self-employment is a dream of yours, this course will even provide you with information about transitioning to tourism consulting as an independent contractor business owner.

So what are you waiting for? Invest in your future and enroll in this course today to take the first step in your new tourism management career.

Why Get a Certificate?

How can you benefit with a certificate from the International Association of Professions Career College (IAP Career College)?

A certificate from the International Association of Professions Career College may give you:

• Respect as a professional
• A competitive advantage when marketing your services
• A sense of achievement and confidence
• A credential for your resume when applying for jobs
• Assurance to clients of your professionalism
• Evidence of your expertise
• Higher earnings (according to the U.S. Bureau of Labor Statistics in Certificates: A fast track to careers)

With the International Association of Professions Career College, you can earn a certificate online more quickly and affordably than many other educational options.

Why Choose IAP Career College?

The International Association of Professions Career College (also known as IAP Career College) aims to offer the finest in affordable online certificate programs for dream careers.

The textbooks for most of our courses were developed by our parent company, the leading online publisher of career guide books on how to get started in a dream career, with an A+ rating from the Better Business Bureau.

Our guides have been used as textbooks for more than a decade, and you can find them in the career centers and library collections of many famed colleges and universities – from the University of Texas to the Fashion Institute of Technology – as well as in numerous public libraries in cities from Vancouver to New York.

It can cost hundreds, or even thousands, of dollars to take other certificate programs. When we discovered online courses based on old editions of our career guides costing over $ 1,000.00 , we knew it was time to offer our own online certificate programs.

Now, the leader in online career guides for dream careers, along with a team of respected academics, have created online certificate programs through IAP Career College, allowing you to study and earn a certificate from the comfort of your own home.

Established online in 1999, the parent company of IAP Career College (known as FabJob) is an award-winning organization named “the #1 place to get published online” by Writer’s Digest. Our company and career guides have been featured in media ranging from ABC to Oprah’s newsletter and respected news sites ranging from CNN to the Wall Street Journal online.

We continue this tradition of excellence in online career education with the International Association of Professions Career College. Each of our career certificate programs has been developed to meet high academic standards, ensuring that as a graduate you can display with pride the certificate you will earn from the International Association of Professions Career College.

We invite you to learn more about the online certificate courses we offer you by visiting our Certificate Courses page. We are also happy to answer any of your questions to help you decide whether an online certificate course from the International Association of Professions Career College is right for you.

Have questions or need help?

Contact an Academic Advisor at International Association of Professions Career College:

[email protected]

Student Service Center (For registered students only) 1-403-949-0037

If you are not a student you can email [email protected] or use live chat for inquiries.

Live Chat (24 hours a day) Click on “ Ask Us a Question” at the bottom of this screen.

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• How Much Money Do Tourism Managers Make? According to several industry reports, there has never been a better time to break into tourism management. According to data from the U.S. Bureau of Labor Statistics, 7 of the top 20 fastest growing industries are in the TTH sector: prospective tourism managers can expect lucrative career opportunities in travel arrangement, accommodations, event promotion, and more. As a tourism manager, your income is determined by a number of factors, including: your experience, location, and the type of tourism management role you specialize in. For example, according to data from Salary.com, the salary range for a tourism management job is from $59,866 to $84,427 per year in the United States, however top-earning tourism managers earn over $100,000 per year.
• What Does a Tourism Manager Do? Are you looking for a career that combines your passion for customer service, leadership skills, and zest for adventure? Do you love the idea of waking up every day to help people have memorable experiences? Are you excited about traveling, meeting new people, and trying new things? If you answered “yes” to the questions above, then a career in tourism management may be perfect for you! As a tourism manager, you’ll have opportunities to work for any business in the travel, tourism and hospitality (TTH) sector: travel agencies, hotels, destination management companies, restaurants, and any other business that provides tourism products and services to customers. Some tourism managers even work for tourism & hospitality consulting firms, where they have the opportunity to work with a variety of TTH sector businesses to improve their operations.
• How Do I Become a Tourism Manager? Earning a certificate as a tourism manager will equip you with the principles and techniques for becoming a professional tourism manager. A certificate also provides evidence of your expertise, assurance of your professionalism, an important credential for your resume, a competitive advantage when marketing your services and higher earnings (according to the U.S. Bureau of Labor Statistics).
• What is the Tourism Management Certificate Course In IAP Career College’s part-time online Tourism Management Certificate Course you will learn important principles and practical step-by-step techniques for getting started in a career as a professional tourism manager. This online course has a recommended completion date of 6 weeks, however it may be completed in as little as 4 weeks or as long as 12 weeks. The course has been created to allow you to complete it without any teaching assistance, however as a student you have access to Faculty Members to provide you with personal teaching assistance and career advice.
• What is IAP Career College? The International Association of Professions Career College (IAP Career College) is a leading online career college offering affordable online certificate courses and professional certifications for non-traditional and "dream" careers. When you take a part-time online certificate course with IAP Career College, you can schedule your learning around your life - you can work at your own pace, at the best times for you and from the comfort of your own home. IAP Career College and affiliated company FabJob Inc (the leading online publisher of guide books on how to get started in a dream career) have served over half a million career changers on six continents since 1999.

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Program at a Glance

• In State Tuition
• Out of State Tuition

Learn more about the cost to attend UCF.

Take a modern approach to tourism, destination marketing and management.

So much more goes into a vacation snapshot than a beautiful setting or a remarkable excursion. In fact, a huge array of factors go into the marketing and management of tourist destinations. When engaging with potential guest, strategies that take into account the needs of a destination, as well as the desires of travelers, are essential.

With your graduate certificate in tourism online through UCF Online, you’ll be prepared to develop marketing campaigns that inspire travel and tourism. By studying the economic, socio-cultural and environmental impacts of tourism, you’ll also gain a deep understanding of the quantitative impact tourism has both within and beyond the destination. These skills will prepare you to create unforgettable experiences that remain respectful to all cultures and regions.

When you complete your certificate in tourism online, you’ll gain the knowledge you need to create innovative marketing campaigns and powerful management strategies that lead to remarkable adventures. Get started today.

Application Deadlines

Ready to get started, course overview, international tourism management.

Engage in a review and critical analysis of the issues and techniques of international tourism management with specific attention to the economic, sociocultural, and environmental impacts.

Principles of Destination Marketing and Management

Examines strategies for creating integrated destination marketing and management systems, concepts and strategies for destination competitiveness and sustainability, as well as trends and challenges influencing destination marketing and management.

Tourism Industry Analysis

Explore the quantitative impact analysis of tourism as an industry in the regional/national economy along the Tourism Satellite Accounts concept.

Skills You'll Learn

• Market and draw tourists to exotic destinations.
• Navigate the challenges that come with destination marketing.
• Draw conclusion and strategies from data to understand the tourism industries.

Career Projections

Annual Job Openings

Source: Lightcast™ . 2023

Career Opportunities

• Account Executive
• Content Marketing Analyst
• Destination Marketing Manager
• Event Coordinator
• Hotel Marketing Coordinator
• Travel Specialist
• Marketing Manager

Related Online Programs

• Leadership and Strategy in Hospitality and Tourism
• Financial Management for the Hospitality and Tourism Industry
• Event Leadership, MS

• Sun. Apr 14th, 2024

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15 Free Online Tourism Courses With Certificates

By Thaddaeus

Have you been looking to get into tourism but lack the skills and knowledge? Well, do you know skills in tourism can be acquired online? Let me show you! Curated in this blog are 15 list of free online tourism courses with certificates that you can enroll in to acquire the skills and expertise to work in the tourism industry which happens to be one of the largest industries in the world.

In 2022, the global tourism industry sat at 7.7 trillion US dollars according to Statista’s Global Tourism Industry Statistics and Facts . This industry is not just large in GDP but equally large as a service sector encompassing accommodation, entertainment, attractions, transportation, and more, therefore, there are many subsectors within the tourism industry for you to explore, get into, and earn high income.

In many regions, tourism is their most important source of income, and not just for regions but even for entire countries. In those countries, tourism makes up the bulk of their national GDP. This is one of the economic significances of tourism, so if you are looking to get into tourism to make money, you can not be disappointed

Just like any other field, you need to acquire a college degree like a bachelor’s degree in hospitality and tourism management, a bachelor of communication and media, a bachelor of event/arts and tourism management, or a related field. Any of these bachelor’s degrees in tourism or related to tourism take 3-4 years to complete. Your years of study will be about learning the most significant concepts, skills, and values of the tourism and hospitality industry, and when you graduate you will be employed in managerial roles.

However, if you cannot wait that long to acquire the degree but just want to jump right in faster and build your experience first-hand while working in the industry there are other alternatives. These alternatives are taking an associate’s degree in tourism which takes 2 years to complete, a diploma in tourism which takes, at most, one year to complete, and then there are certification programs in tourism that you can complete in just a few weeks.

However, any of these alternatives will only prepare you for entry-level jobs then you can gradually work your way up to a managerial position after you have acquired many years of firsthand experience. Aside from being faster to complete and get into the industry, these alternatives are affordable like their tuition fees but do you know what is even cheaper? It is the free online tourism courses with certificates that I have curated here.

Oh! Did I say cheaper? I meant free 😉😊

You can take tourism classes online absolutely for free, receive an accredited certificate, and start applying for entry-level jobs with your certificate. While I can guarantee that the online tourism classes are free, I cannot guarantee that their certifications are free, some online learning platforms with free online tourism courses offer the certifications for free while others require a nominal fee to get the certificate.

The certificate is important if you have zero knowledge or skill and want to pursue a career in tourism because without it there is no proof for potential employers to know whether you have the skill or not. However, if you have already working in the field for some time then getting the certificate after completing a free online tourism course is not necessary. Because what is most important to you is the new knowledge and skillset that you will acquire and not some paper.

So, in that case, you just go ahead and take the course to advance your existing skills and acquire the latest knowledge in the tourism industry to apply to your business.

This shows that the free online tourism courses with certificates are not for beginners alone but for all experience levels as long as you work or want to work in the tourism and hospitality sector.

List of Industries in Tourism

I am adding this header so that you can know all the industries in tourism to help you know where to direct your focus and not make you confused. The industries in tourism are:

• Travel agency
• Agritourism
• Business travel
• Amusement Park
• Cultural tourism
• Sports tourism
• Sustainable tourism
• Tour operator
• Hotel management
• Adventure travel

Do further research on each of these industries later in your own free time to know where to direct your focus and get into that industry.

Having said that, let’s get into the main topic…

Free Online Tourism Courses With Certificates

The following are the with their specific details further below:

• Travel and Tourism Short Course
• Travel and Tourism Management
• Travel Agent and Consultant Training
• Diploma in Tourism Studies
• Ecotourism – Principles and Practices
• Exploring Air Travel and Tourism
• Tourism – Marketing and Promotion
• Diploma in Airline Cabin Crew Service
• Tourism – Introduction to Travel Patterns and Destinations
• Hospitality Management Studies – Hotel Operations
• Hospitality Management – Health and Safety in Food Service
• Hospitality Management Studies – Food and Beverage Services
• Diploma in Hospitality Management
• Concierge: Roles, Work Environment and Etiquettes
• Understanding Travel and Tourism

1.     Travel and Tourism Short Course

This free online short course in travel and tourism is designed for experienced tourism managers and those looking to switch careers and are considering tourism. The course will teach you the various types of tourism and the identifying motivating factors for tourism. It begins with an introduction to travel and tourism so that those with no experience can follow along.

Travel and Tourism Short Course is self-paced, that is, you can start and complete it on your own time. Upon completion of the course, you will receive a free certificate but only if you pass the assignments with the required marks.

Enroll Here

2.     Travel and Tourism Management

Are you currently a manager in the travel and tourism sector? Are you looking to enhance your skills and your resume at the same time? You have stumbled on the right course. This course right here – Travel and Tourism Management – is all you need to develop your management skills and stay updated with the latest technologies and sustainable development strategies to maximize your career opportunities.

This course will teach you tour operations, consumer trends, tour operation duties, the importance of crisis management and public awareness in tourism, and components of tourism products, services, and goals. The course also offers a free certification of completion when you pass the assessment with an aggregate score of 80%.

3.     Travel Agent and Consultant Training

If you would like to pursue a career as a travel agent and consultant you can start right now with this course, acquire the skillset, get your certification, and begin applying for entry-level roles without the need for a degree. Enrolling in this course will help you know all there is to work as a travel agent and consultant in the tourism industry.

You will learn to use the latest technologies and the foremost principles and practical techniques for building a professional career as a travel agent and consultant. At the end of this course, you will not just acquire knowledge of tourism and travel but also acquire knowledge in human resource management.

4.     Diploma in Tourism Studies

This is a diploma course which means it is more in-depth with broader topics compared to the typical certificate courses. The diploma in Tourism Studies course starts from the very beginning of travel and continues further to discuss careers in tourism, types of travel, the tourist industry, travel destinations, advertising tourism, and many other topics.

The course consists of three assessments in total and you have to pass them to get your free certificate. This is an ideal course for those who want to pursue careers as travel agents or want to work in the travel sector. Diploma in Tourism Studies is one of the best travel and tourism diploma courses online.

5.     Ecotourism – Principles and Practices

If you looked at the list of industries in tourism that I curated above, you would find ecotourism among the list, and if it is an industry you would like to explore then you should get started with this free online course. Students enrolled in this course will learn what ecotourism is all about, and its importance to tourism and the world as a whole.

Students will also learn about the ecotourism market and how to build a successful business in the niche. The course goes further to explore the standards and approaches of ecotourism to minimize environmental impacts, manage natural resources, and support local communities. There is a free certificate at the end of the course.

6.     Exploring Air Travel and Tourism

This is one of the best free online travel and tourism courses with certificates from Alison designed to equip you with knowledge on how travel agents organize safe and memorable journeys. If you are currently a travel agent or looking to become one, you should take this course.

7.     Tourism – Marketing and Promotion

Marketers in Tourism here is a free online course to boost your knowledge in identifying a target audience, understanding the purchasing process of your customers, and learning the rules of promoting tourism campaigns and effective advertising strategies. If you are already a marketer but want to focus on tourism marketing, enroll in this course to get started.

At the end of the course, you will receive a free certificate and acquire skills and knowledge in product marketing, digital marketing, advertising, and tourism.

8.     Diploma in Airline Cabin Crew Service

Are you looking to become a cabin crew member or you are already one but want to upgrade your skills and knowledge to stand out from the crowd? Then do not hesitate to enroll in this diploma course where you will explore the roles of flight attendants and covers safety, emergency procedures, and customer service to prepare you for an exciting career as a cabin crew member.

The course consists of 5 modules with one assessment. The topics in these modules include recruitment and training procedures of aircraft cabin crew, duties and responsibilities of the cabin crew, and fatigue and resource management.

9.     Tourism – Introduction to Travel Patterns and Destinations

Different people travel for different reasons, and understanding these factors can help you organize travels that will suit your client’s demands. It can also help manage or plan any tourist facility. This course is ideal for travel agents and consultants to boost their knowledge of planning trips for clients.

10.  Hospitality Management Studies – Hotel Operations

This is one of the best free online hospitality courses on Alison designed to ready you for careers in hotel operations. With the aid of this course, those looking to become hotel managers will learn about the organizational structure of a hotel, the functions of different hotel departments, and how they work together to provide excellent services to their guests.

11.  Hospitality Management – Health and Safety in Food Service

This course is aimed at introducing learners to basic health and safety practices in the food service industry. You will learn about the functions and operations of the food and beverage department in any hospitality and tourism setting. This is an ideal course for chefs, restaurateurs, and hotel managers. This course is one of the best free online tourism and hospitality courses on Alison with a free certificate for those who complete the course.

12.  Hospitality Management Studies – Food and Beverage Services

Here is another free online course focused on food and beverage services that explores the functions, operations, and organization of the food and beverage department in the hospitality industry. The course takes 3 hours to complete and there is a free certificate at the end of the course if you pass the assessment with an 80% score.

13.  Diploma in Hospitality Management

If you work in tourism, grabbing a diploma in hospitality management will plant your feet firmly on the ground because tourism and hospitality work hand in hand. This is a diploma course which means it provides deeper knowledge of hospitality management including its principles, nature, and concepts and skills required to operate in the sector.

14.  Concierge: Roles, Work Environment and Etiquettes

Concierge work in tourism and hospitality settings and they are mainly found in hotels. This is a role you can get into without a degree and if you don’t know what they do or where they work, don’t worry, this course will walk you through all that and still equip you with skills to become a concierge at any tourist/hospitality facility.

15.  Understanding Travel and Tourism

Last but not least, this course will satisfy your curiosity about travel and tourism. It is an ideal course for beginners who would like to enter the field of travel and tourism. The course introduces beginners to elements that make travel and tourism important and fascinating.

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NCFE Level 3 Diploma in Travel and Tourism

Tourism brings people together and teaches us about the world we live in. It strengthens communities and broadens the mind.

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Travel and Tourism is a continually growing industry that supports a huge number of roles. Tourism brings people together and teaches us about the world we live in. It strengthens communities and broadens the mind. Our fully accredited NCFE Travel and Tourism Level 3 Diploma explores the reasons why people travel and helps you develop the knowledge and skills needed to work in the tourism industry.

This course is brand new and replaces the older NVQ Level 3 Travel and Tourism. The qualification adds in a modern take on travel, bringing your travel skills right up to date.

Why study travel and tourism?

We all look forward to our holidays but we don’t often think about the processes, systems and activities which enable us to have an enjoyable experience whilst away from home. This accredited course focuses specifically on providing knowledge and skills to be able to work in this ever-growing sector.

NCFE Level 3 Travel & Tourism – the syllabus in brief

On the Travel and Tourism Level 3 Diploma, you’ll study how travel agencies operate, along with the package holiday industry. You’ll investigate how tourism events are organised and marketed, delve into the heritage and cultural tourism, study the impact that travel and tourism have on local communities, and much more!

Unit 1 - The UK travel and Tourism Industry

Do you know the main products and services offered within the UK travel and tourism industry? If not, then this unit will educate you. You’ll discuss all the ways to travel including road, rail, air and sea, along with describing the differences between serviced and non-serviced accommodation. You’ll also look at the extras offered to customers to enhance a travel package, and learn to identify trade associations, the services they offer, and their purpose.

Unit 2 - Customer Service in Travel and Tourism

This unit will help you identify examples of positive and negative customer service provided by travel and tourism organisations. You’ll find out how travel organisations’ policies and procedures manage customer service, and understand how performing great customer service has a positive impact. You’ll consider different techniques to perform great customer service and be able to recommend improvements to customer service on a selected travel and tourism organisation.

Unit 3 - Preparing for a Career in Travel and Tourism

Always dreamt of a career in travel and tourism? Great, this unit will prepare you for that. You’ll learn how to write a sell yourself on a CV or a personal profile that will shine bright in the travel and tourism industry. You’ll be able to assess your current skills against the skills you’ll need in the future by carrying out a skills audit, along with learning the knowledge needed to produce a professional standard application document. Finally, you’ll consider the ways to boost your interview chances, evaluate your performance, and be able to produce an action plan.

Unit 4 - Travel and Tourism Destinations

Within this unit, you’ll learn to identify UK, Europe and worldwide destinations, and you’ll then produce a travel brochure based on a selected location. You’ll research different types of travellers and tailor a destination recommendation based around them, their needs, and their desires. You’ll consider categories such as adults, families, adventure seekers, independent travellers, retired and eco-tourists, and be able to understand how each requires a diverse destination and tour offering.

Unit 5 - UK Visitor Attractions

Often people when visiting new places like to see what that destination has to offer with visitor attractions. During this unit you’ll consider man-made and natural visitor attraction and discover how they boost the appeal to customers. You’ll evaluate visitor management techniques used at an attraction destination and understand the effects of the attraction on the local community and area.

Unit 6 - Hospitality in Travel and Tourism

Travel and tourism and the hospitality industry often work hand-in-hand. During this unit you’ll explore the relationship between the two, and the products and services that can be offered. You’ll consider the ways that the needs and expectations can be met through hospitality providers for a range of customers.

Unit 7 - UK Tour Operations

During this unit you’ll get a better idea of the different types of operators, their functions, and the ways in which they sell. You’ll consider recent external factors and events, and the impacts they may have on tour operations.

Unit 8 - Travel Agency Operations

Within this unit, you’ll consider the range of travel agents in the market, and understand why customers may favour them over others. You’ll look at the differences between products and services in comparison to others on the market. Finally, you’ll learn the procedures, information sources, and legislation used by travel agents and be able to endorse products to potential customers.

Unit 9 - Marketing for Travel and Tourism

Marketing is fundamental to any business, after all it is the way in which people know about what they are doing, offering, and who they are! This unit will brush up on your marketing knowledge, covering influences of marketing activities and the marketing mix. You’ll carry out a market research activity to help you with developing a marketing campaign for a product or service, preparing promotional material to go with it.

Unit 10 - UK Passenger Transport Industry

Do you really understand the UK passenger transport industry? Inside this unit, you’ll develop your knowledge, and better understanding the structure, range of facilities, and the services within it. You’ll be able to understand factors that influence the industry including technology, changes in demand, political and legal factors, and many more. You’ll also research the travel options for more complex journeys and produce itineraries for them.

Unit 11 - UK Airports

Think about all the UK airports, where they are, and how busy they are. You’ll investigate UK airports and their income generation opportunities, discover the roles of UK airport-related regulatory bodies, health and safety, risk management and security hazards including, EASA, ICASO, IATA, and a whole lot more. Next, you’ll assess landside and airside career prospects within UK airports.

Unit 12 - Worldwide Passenger Airlines

Worldwide, there are a variety of airlines: some we may have heard of, some we may not. During this unit, you’ll discover the historical factors and the growth of the airline industry and its existing structure, understand the communications within an airport, the terminology used, and how they calculate flight times across worldwide time zones. You’ll consider the impact of external versions on the worldwide airline industry.

Awarding Body

NCFE is the leader in vocational and technical learning committed to powering a more intelligent education eco-system. We combine over 170 years of experience with deep insight into what is needed and what works.

From world-class qualifications and content to new assessment methodologies, from innovative technology platforms to partnership opportunities with our network of expert collaborators – NCFE galvanises the education sector to shape the most innovative solutions for individual learning needs.  In doing this, we’re working for a fairer education system for all learners to power inclusivity and choice.

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Recognised through ucas.

This course carries UCAS points. This means that it can be used to gain direct access to University courses and other Higher Education, through the UCAS system.

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Course Outcome

At the end of this course, successful learners will be awarded a formal qualification of Travel and Tourism Level 3 Diploma by NCFE, the third-largest awarding body in the UK. The training courses have been designed specifically to meet the needs of learners who prefer to study from home. Read more about NCFE .

How is this course assessed or examined?

Throughout this course, you may be expected to complete assignments, essays, research projects, presentations, video/audio recordings, and practical learning sessions to meet the requirements of your course. This information will be included in your study pack detailing exactly what you need to do to accomplish your goals as a student in travel and tourism.

Entry requirements

There are no formal entry requirements for this course, however, it is recommended that you have an intermediate ability to read and write English. There is a minimum study age of 16.

Delivery options

Pricing options, total (including exam fees) (including exam fees + practical), get in touch today.

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NVQs were replaced in 2015 by RQFs in 2015. Read more in our What is an NVQ ? blog.

Travel is an ever-growing industry with impressive careers and opportunities being created worldwide every day.

There are multiple routes into this career, including undertaking a college-level course like our  Level 3 Diploma in Travel and Tourism , opting for an apprenticeship or taking on a trainee travel agent role.

We offer a range of online travel courses for those wishing to start work or advance their careers in travel, tourism, and aviation. Hands-on and in-depth, they’ve been designed with insights from industry representatives too.

These courses cover economy, politics, history, and so much more in an intense, hands-on way that no classroom ever could. If you have more questions or would like help choosing the right course for your career goals, speak to one of our learning advisers.

If you want a strong foundation in this varied, lucrative and exciting industry, these travel courses are for you. Our flexible home learning courses have been specifically designed to help and support you throughout your career.

If you dream of working in the travel industry and are looking for an industry-endorsed qualification to make your CV stand out, we’ve got you. Check out our range of travel courses and start your next adventure with us today.

Courses Taught by Experts

Health care.

For 10+ years, my passion for helping learners develop and grow has driven my career as a teacher . To help me progress even further, I am currently studying to achieve the IQA award . I love reading and I’m a self-professed Harry Potter fan. Talk to me about all things history, rock music, tattoos and true crime podcasts.  

Counselling and Psychology

I always knew that a career focused around helping people achieve their goals was perfect for me . That’s why I bec a me a tutor . I love to see my student ’s confidence flourish as they progress through their course s . I t’s important to help them fit the ir learning goals around their personal commitment s so they have the best chance of success !  

Early Years

Beginning my career as an early years practitioner inspired me to step into the world of teaching. I have since elevated my skillset through a range of qualifications including L3 in Assessing Vocational Achievement, L 3 in Education & Training and L4 in Internal Quality Assurance. I’m a big kid at heart ; I love Disney movies and also dabble in photography.   

STEM and History of Art

Marine biology, jellyfish conservationist, hairdresser, fitness instructor… I have an eclectic backstory! Art is my passion and one of my proudest moments was achieving my Masters in Fine Art. I then requalified as an Art teacher to share my knowledge with my students. For most of my career, I’ve supported vulnerable students with additional needs such as SEMH and SEN.

Education and Childcare

My 30-year stride in education started with childminding, to working with pupils with Special Educational Needs and Disabilities. I then tutored in a national reading programme and went on to become a Higher-Level TA. I’m elated to say I graduated with a First-Class BA Honours Degree when I was 50 – living proof that it’s never too late to chase your dreams!

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Moscow Travel Guide

• Guide to Russia
• Russian Destination Guide

Why travel to Moscow

Contrasts: 12th century monasteries and some of the tallest skyscrapers in Europe can be found side-by-side in this complex and captivating city. The diversity of this mega-city is astounding. Only a few steps away from the solemn red facade of the Kremlin and the sounds of righteous church bells, a buzzing night scene and alternative-fashion boutiques can be found.

Culture: In Moscow only the best goes. Be it a theatre, restaurant or gallery, the standards are certain to be world-class. The Bolshoi ballet company is reputed to be even better than the Mariinsky’s and “MMOMA” (Moscow’s museum of modern art) exhibits works of art as profound as any that could be found in the famed MOMA.

Convenience: Unlike the rest of Russia, it’s easy enough to get by with just English in Moscow and, driving excepted, it is surprisingly safe: the murder rate is lower than in some of America’s major cities.

Top Sights in Moscow

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Why visit Moscow

It would take more than two days to walk around the perimeter of the biggest city in Europe, Moscow. Many of its inhabitants barely know what’s beyond the few blocks around their flat and there are so many attractions that it’s almost impossible to know where to start. If there is such a thing as an antidote to boredom, Moscow City is it. The mind-boggling range and diversity of things to do, places to eat, parks, historical monuments and more means that a vacation in Moscow has a wealth of activities to offer for every type of traveler, from young families to retirees.

Reasons to Vacation in Moscow in 2022

The Bolshoi theatre is familiar to almost everyone as Russia’s grandest theatre, but what people don’t know is that there are many more bolshoi (big) sites in Moscow that are worth travelling all the way to Moscow to see. For more than 100 years, the world’s biggest bell has been hidden behind the Kremlin’s walls and inside Moscow’s main park (which is bigger than some countries!) there is the world’s largest outdoor ice-rink. Travelers that visit Moscow can stay at the Izmailovo, Europe’s biggest hotel, then eat at the largest and most historic McDonald’s in Europe and after that have fun at the largest European indoor theme park!

Ancient Past & Stunning Architecture:

As those who travel to Moscow will see, just because Moscow is a city of record-breaking, glitzy high-rises doesn’t mean that there is no history. On the famous Arbat street, time-worn, wooden storehouses and century-old churches are squashed up against grey, soviet blocks which are then towered over by 21st century office-blocks. Unlike its much younger sibling, St Petersburg, Moscow’s roots stretch way back to the 12th century. Within the walls of the Kremlin, the city’s oldest building the Cathedral of Assumption can be admired in all its 500+ years of age.

Culture & Convenience

For a foreigner who has never visited Russia, Moscow is the perfect stepping stone into this great land of mystery. From the country’s best classical ballet troupes to snow-white troikas trotting through the parks, all the highlights of Russian culture can be had in Moscow without any of the complications that would be expected in other, less developed regions of Russia.

Cheap as Caviar

In Moscow, everything is bargain when with the current foreign exchange rates being what they are. Even caviar doesn’t seem so dear when the exchange rate is at 60rub to the dollar, so go on indulge yourself! Take your 2022 vacation in Moscow and have the best of both worlds, with European luxury at very affordable prices.

Lena, our guide in Moscow was excellent. She was very knowledgable and could answer any question we had for her. We liked that she could pick up on our interests and take us places we might not have thought of to go. When we realized that one of the places we had chosen to see would probably not be that interesting to us, she was able to arrange entry to the Diamond Fund and the Armoury for us. Riding the Metro with Lena was a real adventure and a lot of fun. In Saint Petersburg we found Anna well versed in the history of the Tsars and in the Hermitage collection. Arkady in Veliky Novgorod was a very good guide and answered all of our questions with ease. Novgorod was perhaps a long way to go for a day trip, but we did enjoy it. Vasily was a great driver to have and kept us safe with good humour and skill. We enjoyed ourselves so much, my daughter says she is already planning to return. We would both have no hesistation to recommend ExpresstoRussia to anyone we know.

Just wanted to let you know that My grandson Bruno and I couldn´t have been more pleased with our week in Moscow (6/15 - 6/21). We were absolutely enchanted with the whole experience, including getting lost a couple of times in the Metro during our free time. Although both our guides (both Eleanas) were excellent, I would particularly commend the first one (she took us to the Tatiakov, the KGB tour, and to that beautiful cemetery where so many great Russian artists, authors, composers, musicians, militarists, and politicians are buried). Her knowledge is encyclopedic; and her understanding of today´s Russia as a product of its past was, for us, truly enlightening. I will be taking another tour in Russia, with my wife, within the next two or three years. I will be in touch with you when the time comes. Meanwhile, I will refer you to other potential visitors to Russia as I meet them.

We had a great time both in Moscow and St Petersburg. Your travel agency was excellent in coordinating the whole trip. Everything worked like clockwork. The guides assigned to us were very nice and friendly. They had a great knowledge of their subjects. The cars and the drivers were great. The hotels were good and the itinerary was good. All in all, it was a wonderful experience. It was nice dealing with you and your company. Thank you very much for a great Russian experience. Have a great future ahead

• 31 reviews of Express to Russia Moscow Tours in Moscow

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Online marketing for beginners: 10 paid and free courses to start with

In today’s digital marketplace, personalization is king. Hubspot’s The State of Marketing 2024 report underscores this, revealing that 75% of marketers credit personalized experiences with boosting sales and customer loyalty. This strategic focus is reshaping companies’ online narratives, directly influencing a return on investment (ROI) and growth trajectories.

The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity. 

UNC Kenan-Flagler’s top-ranked online MBA

Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst , views the right digital marketing course as a critical piece in the puzzle of success.

“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.

He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.

For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.

For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox. 

5 free online marketing courses

Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.

1. CareerFoundry: Digital Marketing Program

This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version. 

2. Google: Fundamentals of Digital Marketing

This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level . The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.

Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.

3. Meta: Blueprint

Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program . The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories. 

4. Simplilearn: Digital Marketing Strategy

This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape. 

In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.

5. Udemy: Marketing on Instagram 

This introductory course from Three Sixty Academy , offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course. 

5 paid online marketing courses

Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.

1. Coursera: Introduction to Digital Marketing

Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management. 

According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees. 

2. eCornell: Assessing Opportunities in Paid Digital Media

eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan. 

This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.

3. Harvard Business School: Digital Marketing Strategy

Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization. 

The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750, and the application is free, but you must be at least 18 years old to apply. 

4. LinkedIn Learning: Advance as a Digital Marketing Specialist

LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics. Upon completing the program, students receive a certificate that can be added to their LinkedIn profile.

The lectures are delivered by industry experts Brad Batesole, who teaches part-time at California State University Northridge, and Marta Dapena-Baron, a former marketing lecturer at the University of Michigan and Cornell University.

To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year, with a two-seat minimum requirement for teams.

5. Udemy: The Complete Digital Marketing Course—12 Courses in 1 

This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media, SEO, YouTube, email, X (formerly Twitter), Quora, and Facebook marketing. Taught in 17 languages over 22.5 hours of videos and articles, it also teaches you copywriting, making a website, and performing market research. 

According to the site, the course comes with a 30-day money-back guarantee, and it caters to three target audiences: individuals who wish to enhance their skills for job opportunities, website owners looking to boost their traffic and sales, and pre-launch business owners who are unsure where to begin.

Things to consider before enrolling in an online marketing course

If there’s one takeaway from this article, it’s that there are a lot of options in terms of the kinds of courses you can take. An overwhelming number of options can lead to analysis paralysis, so it’s important to remember that while some courses might sound great, they might not give you the exact results you’re looking for. 

Before spending your hard-earned cash or wasting your time with any marketing course, consider these factors:

• Hands-on practice : According to a report by the U.S. Department of Education ,  the term “hands-on approach” refers to guided instruction through experience. “It’s one thing to hear somebody say something. It can be quite another to make sure you can apply that thing,” Berger says. “It’s important to learn from others, but you need to make sure you can apply those learnings as well.” 
• Reviews : Berger says that word of mouth is another powerful tool in determining what you should spend your money and time on. “When I am making a tough decision, I turn to others—either looking at reviews online or talking with people offline—to understand what other people think and help make better decisions.” Sites like Udemy and Simplilearn provide ratings on the front pages of courses. 

So, what is the best online marketing course to take?

The best online marketing course is the one that best suits your needs. While you can scroll through thousands of TikTok and YouTube videos to pick up key information, a structured course can give you the backbone you need to improve your digital marketing skills. 

Whether you want to learn for free or for money, there’s an option for everyone. But if you’re still on the fence about taking an online marketing course, hear Berger’s advice: 

“Marketing touches almost everything we do—we all have a customer. Brand managers sell products, B2B companies sell services, leaders sell ideas, doctors convince patients to take medicine, lawyers try to convince their clients to take action, and employees try to convince their bosses.”

He explains that whether we interface with our customers, spouses, or children, we aim to understand them and meet them where they are. “It’s about understanding who you’re interacting with and delivering them value.” If that sounds interesting to you, then digital marketing could be a good career path. 

Fortune outlined the path you need to take to become a digital marketer , and we also compiled a list of 16 entrepreneurial classes you can take online now .

Harvard Business Analytics Program

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The life and music of Amy Winehouse, through the journey of adolescence to adulthood and the creation of one of the best-selling albums of our time. The life and music of Amy Winehouse, through the journey of adolescence to adulthood and the creation of one of the best-selling albums of our time. The life and music of Amy Winehouse, through the journey of adolescence to adulthood and the creation of one of the best-selling albums of our time.

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Solar eclipse 2024: Follow the path of totality

Solar eclipse, what you need to know to watch monday's total solar eclipse.

The NPR Network

A stunning celestial event is visible across the country Monday, when the moon crosses directly in front of the sun: a total solar eclipse. For those in the path of totality, there will be a few brief moments when the moon completely covers the sun and the world becomes dark.

Traveling for totality? Skip ahead.

This will be the last chance to catch a total solar eclipse in the continental U.S. for about 20 years, so here's what you need to know to safely enjoy!

When is the eclipse?

April 8, 2024 there will be a total solar eclipse that crosses from the Pacific coast of Mexico through the United States.

What is totality and why it matters

According to NASA , totality will start around 11:07 a.m. PDT/1:07 EDT in Mexico and leave Maine at around 1:30 pm PDT/3:30 pm EDT.

Here's what time the eclipse will be visible in your region

Check out this table for when the partial eclipse and totality are visible in each region or check by zip code here.

A partial solar eclipse will be visible across the contiguous United States, so even if you're not directly in the path, you should be able to see something special, weather permitting.

Unable to get to totality? We'll be sharing highlights here from across the NPR Network throughout the day Monday if you can't see it in real time.

Where to see totality?

More than 30 million people live in the path of totality for Monday's eclipse, and many more in nearby areas.

Here's what we know about Monday's weather forecast.

Why totality matters

As NPR's Neil Greenfieldboyce explains , "During a total eclipse, the sky darkens suddenly and dramatically . The temperature drops. Stars come out. Beautiful colors appear around the horizon. And the once-familiar sun becomes a black void in the sky surrounded by the glowing corona — that's the ghostly white ring that is the sun's atmosphere."

Eclipse Science

For april's eclipse, going from 'meh' to 'omg' might mean just driving across town.

A partial eclipse, while still a fun experience, is hardly as dramatic. Those with a view of the partial eclipse will see crescent-shaped shadows like those seen here in 2017.

How to watch safely

If you plan to look directly at the eclipse (partial or totality), you're going to need eclipse glasses handy because looking directly at the sun without proper protection ( traditional sunglasses don't count! ) can be harmful to your eyes.

The perfect celestial soundtrack to the total solar eclipse

As NPR's Joe Hernandez explains, "Proper eye protection must be worn throughout a total solar eclipse — except for the roughly 3 1/2 to 4 minutes when the moon fully obscures the sun, a brief period known as 'totality.' (You will need to take your glasses off during totality to actually see it.)"

If you don't have access to eclipse glasses, you can get crafty with things you have around the house ( like some of us did back in 2017!) More on that here.

Traveling for totality?

The celestial event is driving a ton of domestic travel to the path of totality. If you're headed out of town to view the eclipse, here are some NPR Network resources for areas in the path of totality:

Texas The path of totality crosses through the Lone Star State, with some areas expecting a possible influx of visitors in the hundreds of thousands to catch prime viewing. Our member stations across the state have gathered local resources to help you navigate the region and the eclipse!

• San Antonio: Check out the latest from Texas Public Radio
• Dallas: Explore KERA's coverage for the latest
• Austin: Head to KUT for the best local resources

Arkansas The eclipse will be cutting through the state, putting Little Rock in the path of totality. Check out Little Rock Public Radio for local resources.

The southwestern edge of the state will be well-positioned to witness the total solar eclipse this year. Kentucky Public Radio is covering the eclipse throughout the region, from Kentuckiana eclipse mania to the University of Louisville's free class about the celestial event. Keep an eye on WKMS for the latest local updates.

Missouri The southeastern corner of the state will be in the path of totality, crossing across towns like Whitewater and Ste. Genevieve. Head to St. Louis Public Radio for local coverage and resources. Illinois Carbondale seems to have won the eclipse lottery, being in the path of totality both in 2017 and for this year's eclipse . For resources from across the state, check out Illinois Public Media .

Indiana A huge portion of the state will be within the path of totality, giving cities across Indiana, including Bloomington and Indianapolis, prime viewing of the eclipse.

• Bloomington: Check out Indiana Public Media
• Indianapolis: Head to WFYI for the latest
• Fort Wayne: Just north of the path of totality, WBOI has resources for the Allen County area

Ohio The Buckeye State is getting bisected by this year's path of totality, plunging a number of the state's most populous areas into darkness for a few minutes on Monday.

• Cleveland: Head to Ideastream Public Media for the latest.
• Columbus: With the capital city just south of totality, head to WOSU for regional resources.
• Cincinnati: Totality will just miss the border town. Here are some tips from WVXU on how to navigate the eclipse in the region.

Pennsylvania Only the northwestern-most corner of the state will catch totality, with views from the lakeside in Erie being particularly well-positioned for a stunning viewing experience. WESA has more from across the region.

Plan to watch the eclipse from a wild mountain summit? Be ready for harsh conditions

New York Buffalo, Rochester, Syracuse and Plattsburgh will fall under the path of totality on Monday. If you're planning to travel to the region for the best views, here are some local resources to stay safe and informed:

• Buffalo: Head to WBFO for the latest
• Syracuse: WAER has more on plans in the Salt City
• North Country: NCPR has the latest from across the region, as well as information on local viewing events to check out

Vermont The Green Mountain State will see totality across its most populous region, including Burlington and Montpelier, as well as the Northeast Kingdom on the Canadian border. Vermont Public has everything you need to know to navigate your time in the region to enjoy the eclipse safely. New Hampshire The northernmost region of the Granite State will be in the path of totality, providing prime viewing to those in Coos County. NHPR has info on local events, travel updates as well as special coverage with New Hampshire Public Television. Maine The last state in the path of totality in the U.S., much of Northern Maine will be positioned for prime viewing. The rural region is preparing for an influx of visitors, and safety officials are encouraging visitors and locals alike to be prepared. Maine Public will be covering the eclipse and has everything you need to know to navigate the region safely.

How to document the eclipse safely

With the ease of cell photography , it can be tempting to reach for your phone to document the eclipse and the moments of totality, but make sure to do so safely.

As NPR's Scott Neuman explains , "For starters, you'll need to wear eclipse glasses or similar protective eye gear while aiming your camera or even just observing the eclipse."

Feeling ambitious? Here are a few more tips.

Or if you're not inclined to capture the moment visually, you lean into some other forms of creative expression. Indiana, for example, has named Linda Neal Reising the official poet in the state for this year's eclipse.

As former NPR reporter and eclipse superfan David Baron shared with Life Kit , viewing totality "[is] like you've left the solar system and are looking back from some other world."

So consider focusing on being present in the moment to enjoy the celestial spectacle.

More resources to enjoy the eclipse

• Sharing the eclipse with tiny humans? Check out these kid-friendly total solar eclipse learning guides from Vermont Public's But Why, and this great explainer from KERA Kids on the difference between a solar and a lunar eclipse.
• Want to see how a solar eclipse alters colors? Wear red and green on Monday
• Plan to wander into the wild for the best view? Here are some tips from outdoor experts.
• Tips from Bill Nye on the best ways to enjoy the eclipse.

NPR will be sharing highlights here from across the NPR Network throughout the day Monday if you're unable to get out and see it in real time. NPR's Emily Alfin Johnson compiled these resources.

• 2024 eclipse

Watch CBS News

What time the 2024 solar eclipse started, reached peak totality and ended

By Sarah Maddox

Updated on: April 9, 2024 / 5:04 AM EDT / CBS News

The 2024 solar eclipse will be visible across North America today. As the moon's position between the Earth and sun casts a shadow on North America, that shadow, or umbra, will travel along the surface from west to east at more than 1,500 miles per hour along the path of totality . 

That means the eclipse will start, peak and end at different times — as will the moments of total darkness along the path of totality — and the best time to view the eclipse depends on where you are located. Some places along the path will have more totality time than others.

In Texas, the south-central region had clouds in the forecast , but it was better to the northeast, according to the National Weather Service. The best eclipse viewing weather was expected in New Hampshire, Vermont and Maine, as well as in Canada's New Brunswick and Newfoundland.

What time does the 2024 total solar eclipse start?

The total solar eclipse will emerge over the South Pacific Ocean before the shadow falls across North America, beginning in parts of Mexico. The path of totality , where onlookers can witness the moon fully blocking the sun (through eclipse viewing glasses for safety ), is expected to first make landfall near the city of Mazatlán around 9:51 a.m. MT. 

The total solar eclipse will cross over the U.S.-Mexico border into Texas, where it will emerge over Eagle Pass at 12:10 p.m. CT and then peak at about 1:27 p.m. CT.

In Dallas, NASA data shows the partial eclipse will first become visible at 12:23 p.m. CT and peak at 1:40 p.m. CT. The next states in the path of totality are Oklahoma and Arkansas, where the eclipse begins in Little Rock at 12:33 p.m. CT. 

Cleveland will see the beginning of the eclipse at 1:59 p.m. ET. Darkness will start spreading over the sky in Buffalo, New York, at 2:04 p.m. ET. Then, the eclipse will reach northwestern Vermont, including Burlington, at 2:14 p.m. ET. Parts of New Hampshire and Maine will also follow in the path of totality before the eclipse first reaches the Canadian mainland  at 3:13 p.m. ET.

Although the experience won't be exactly the same, viewers in all the contiguous U.S. states outside the path of totality will still be able to see a partial eclipse. Some places will see most of the sun blocked by the moon, including Washington, D.C., where the partial eclipse will start at 2:04 p.m. ET and peak at about 3:20 p.m. ET.

In Chicago, viewers can start viewing the partial eclipse at 12:51 p.m. CT, with the peak arriving at 2:07 p.m. CT.  In Detroit, viewers will be able to enjoy a near-total eclipse beginning at 1:58 p.m. ET and peaking at 3:14 p.m. ET.

New York City will also see a substantial partial eclipse, beginning at 2:10 p.m. ET and peaking around 3:25 p.m. ET.

In Boston it will begin at 2:16 p.m. ET and peak at about 3:29 p.m. ET.

The below table by NASA shows when the eclipse will start, peak and end in 13 cities along the eclipse's path.

What time will the solar eclipse reach peak totality?

Millions more people will have the chance to witness the total solar eclipse this year than during the last total solar eclipse , which was visible from the U.S. in 2017. 

The eclipse's peak will mean something different for cities within the path of totality and for those outside. Within the path of totality, darkness will fall for a few minutes. The longest will last more than 4 minutes, but most places will see between 3.5 and 4 minutes of totality. In cities experiencing a partial eclipse, a percentage of the sun will be obscured for more than two hours.

Mazatlán is set to experience totality at 11:07 am PT. Dallas will be able to see the moon fully cover the sun at 1:40 p.m. CT. Little Rock will start to see the full eclipse at 1:51 p.m. CT, Cleveland at 3:13 p.m. ET and Buffalo at 3:18 p.m. ET. Totality will reach Burlington at 3:26 p.m. ET before moving into the remaining states and reaching Canada around 4:25 p.m.

Outside the path of totality, 87.4% of the sun will be eclipsed in Washington, D.C. at 3:20 p.m. ET, and Chicago will have maximum coverage of 93.9% at 2:07 p.m. CT. New York City is much closer to the path of totality this year than it was in 2017; it will see 89.6% coverage at 3:25 p.m. EDT. 

Detroit is another city that will encounter a near-total eclipse, with 99.2% maximum coverage at 3:14 p.m. ET. Boston will see 92.4% coverage at 3:29 p.m. ET.

What time will the solar eclipse end?

The eclipse will leave continental North America from Newfoundland, Canada, at 5:16 p.m. NT, according to NASA.

At the beginning of the path of totality in Mazatlán, the eclipse will be over by 12:32 p.m. PT, and it will leave Dallas at 3:02 p.m. CT. The eclipse will end in Little Rock at 3:11 p.m. CT, Cleveland at 4:29 p.m. CDT and Buffalo at 4:32 p.m. ET. Burlington won't be far behind, with the eclipse concluding at 4:37 p.m. ET.

Meanwhile, the viewing will end in Chicago at 3:21 p.m. CT, Washington, D.C. at 4:32 p.m. ET, and New York City at 4:36 p.m. ET. 

In Detroit, the partial eclipse will disappear at 4:27 p.m. ET, and in Boston, it will be over at 4:39 p.m. ET.

How long will the eclipse last in total?

The total solar eclipse will begin in Mexico at 11:07 a.m. PT and leave continental North America at 5:16 p.m. NT. From the time the partial eclipse first appears on Earth to its final glimpses before disappearing thousands of miles away, the celestial show will dazzle viewers for about 5 hours, according to timeanddate.com . 

The length of the total solar eclipse at points along the path depends on the viewing location. The longest will be 4 minutes and 28 seconds, northwest of Torreón, Mexico. Near the center of the path, totality takes place for the longest periods of time, according to NASA.

Spectators will observe totality for much longer today than during the 2017 eclipse , when the longest stretch of totality was 2 minutes and 32 seconds.

The moon's shadow seen on Earth today, called the umbra, travels at more than 1,500 miles per hour, according to NASA. It would move even more quickly if the Earth rotated in the opposite direction.

What is the longest a solar eclipse has ever lasted?

The longest known totality was 7 minutes and 28 seconds in 743 B.C. However, NASA says this record will be broken in 2186 with a 7 minute, 29 second total solar eclipse. The next total solar eclipse visible from parts of the U.S. won't happen until Aug. 23, 2044.

Sarah Maddox has been with CBS News since 2019. She works as an associate producer for CBS News Live.

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