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trophy tour 2022 uruguay

In 2022, Octagon worked with Coca-Cola to execute the fifth edition of the FIFA World Cup Trophy Tour, leading up to FIFA World Cup Qatar 2022, which took the iconic FIFA World Cup Trophy to 51 countries across six continents, including all 32 qualified nations for the first time ever.

Over the past two years, Octagon worked closely with stakeholders across the world to plan events in each market that targeted a wide range of audiences, including thousands of fans, 11 Heads of State, and tens of thousands of additional customers, bottlers, media, and influencers.

trophy tour 2022 uruguay

The global experience not only included the Original Trophy — Coca-Cola’s key FIFA asset — and associated brand assets but experiential activations that link to the core campaign, including the innovative Coke Ink Studio, using advanced tech to allow fans to create custom temporary tattoos to show off their national pride. As part of the global Tour, Octagon guided the Coca-Cola FIFA World Cup Trophy to historic sites across the world, including the Eiffel Tower in Paris, Maracana Stadium in Rio de Janeiro, Coca-Cola Arena in Dubai, and Wembley Stadium in London, among a broad collection of other global landmarks.

trophy tour 2022 uruguay

The 2022 Coca-Cola FIFA World Cup Trophy Tour was a smashing success on all levels, with the Octagon team delivering more than 1,000 activation hours ​across 127 days, engaging tens of thousands of fans in 51 countries across six continents, featuring more than 20 FIFA World Cup legends, generating millions of video views across Instagram, and delivering 17 world-class concerts throughout the Tour.

trophy tour 2022 uruguay

Media Release

Fédération Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

FIFA World Cup™ Trophy Tour by Coca-Cola resumes

Following a send-off event at the Home of FIFA in Switzerland, the trophy resumed its globetrotting journey in Seoul, Korea Republic

Ahead of Qatar 2022™, for the first time ever, the FIFA World Cup™ Trophy Tour by Coca-Cola will visit all 32 nations that have qualified for the tournament

Simultaneously, FIFA is launching its Spotlight: Your Dreams global campaign with legends and creators, including social media sensation Noah Beck

The second and final leg of this year’s FIFA World Cup™ Trophy Tour by Coca-Cola kicked off today in Seoul, Korea Republic, following a send-off event at the Home of FIFA in Zurich starring 2002 FIFA World Cup™ winner Gilberto Silva. The spellbinding journey – which, for the first time, is offering all 32 qualified nations the chance to see football’s biggest prize up close – will finish in Doha, Qatar just a few days before the greatest show on Earth gets under way on 20 November 2022. Thanks to Coca-Cola, FIFA’s longest-standing partner, the FIFA World Cup Trophy Tour by Coca-Cola has been bringing the most iconic trophy in the world to fans globally since 2006. In total, the 2022 edition will stop in 51 countries and territories, taking Coca-Cola and FIFA one step closer to the goal of the trophy visiting each of FIFA’s 211 member associations by 2030.

Colin Smith, FIFA’s Chief Operating Officer – World Cup, said: “The first phase of the FIFA World Cup Trophy Tour by Coca-Cola was a fantastic success, engaging the broader public through the magic of the largest football festival on Earth.”

“By, for the first time, visiting all the nations that have qualified for the FIFA World Cup, the momentum of the Trophy Tour will continue to build, giving fans of all ages a taste of the excitement to come – and we hope they will join us in Qatar later this year for the ultimate celebration of the beautiful game.”

FIFA World Cup™ Trophy Tour by Coca-Cola Map

Simultaneously, FIFA is launching its Spotlight: Your Dreams campaign with an announcement from Noah Beck, a former collegiate football player turned social media sensation, who is the global ambassador for the campaign. FIFA Legends at several tour destinations will be sharing their dreams – past, present and future – and fans will be able to create their own “Dream Cam” moments in an augmented-reality photo experience. Emerging artists from football and beyond, commissioned and spotlighted by FIFA, will make guest appearances on-site to showcase their own FIFA World Cup-themed artwork. FIFA is also set to give fans around the world the stage to share their FIFA World Cup dreams in the form of fan art, via social media, in a contest that will conclude at the end of the tour. FIFA+ , FIFA’s brand-new, world-class digital platform created to connect football fans across the globe, will be home to the “Dream Gallery” – the hub for all campaign information, influencer and fan content and other interactive features.

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FIFA World Cup™️ Trophy Tour by Coca-Cola Kicks Off Global Journey in Dubai

FIFA World Cup™️ Trophy Tour by Coca‑Cola Kicks Off Global Journey in Dubai

FIFA World Cup™ winners Iker Casillas and Kaká send original FIFA World Cup™ Trophy on global journey that will include all 32 qualifying countries for the first time

Original FIFA World Cup™ Trophy unveiled at Dubai’s Coca‑Cola Arena before it embarks on its fifth journey, travelling to 51 countries and territories

DUBAI, May 12, 2022 – The FIFA World Cup™ Trophy Tour by Coca‑Cola kicked off today with a first-stop event in Dubai, where former FIFA World Cup™ winners Iker Casillas and Kaká came together to send the original FIFA World Cup™ Trophy on its journey around the world ahead of the tournament later this year.

“As football fans around the world gear up to support their teams, Coca‑Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships at The Coca‑Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.”

Starting today, Coca‑Cola is inviting fans to a once-in-a-lifetime opportunity to see the most recognised symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup™. 

The FIFA World Cup™ Trophy Tour by Coca‑Cola will stop in 51 countries and territories, bringing Coca‑Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup™, inspiring fans across the world through exclusive consumer experiences. 

“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca‑Cola.”

FIFA World Cup™ winners Iker Casillas and Kaká shared their passion for the game at the first stop event in Dubai. 

Kaká said: “It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca‑Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.” 

Added Iker Casillas: “It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010. And it is exciting that someone will have that feeling in Qatar later this year. It fills me with great pride to join all of you today, as we kick off the journey of the FIFA World Cup Trophy, bringing it to the fans across the globe.”

The FIFA World Cup™ Trophy Tour by Coca‑Cola has a mission to support the development of sustainability efforts at each location visited by the tour. For the first time, consumer activations will be digitally led by Coca‑Cola, reducing waste at each stop on the tour and minimising the consumption of water, energy, materials and other resources. 

The Coca‑Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official FIFA World Cup™ Sponsor since 1978.  Coca‑Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

About the FIFA World Cup™ Trophy

The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognised sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state. Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).

The FIFA World Cup™ Trophy Tour by Coca‑Cola is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other. The emotions of seeing the original FIFA World Cup™ Trophy will stay in football fans’ memories forever.

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, SmartWater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at  www.coca-colacompany.com  and follow us on  Twitter ,  Instagram ,  Facebook  and  LinkedIn .

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Business Wire

DUBAI, United Arab Emirates--( BUSINESS WIRE )--The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off today with a first-stop event in Dubai, where former FIFA World Cup™ winners Iker Casillas and Kaká came together to send the original FIFA World Cup™ Trophy on its journey around the world ahead of the tournament later this year.

“As football fans around the world gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.”

Starting today, Coca-Cola is inviting fans to a once-in-a-lifetime opportunity to see the most recognised symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup™.

The FIFA World Cup™ Trophy Tour by Coca-Cola will stop in 51 countries and territories, bringing Coca-Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup™, inspiring fans across the world through exclusive consumer experiences.

“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca-Cola.”

FIFA World Cup™ winners Iker Casillas and Kaká shared their passion for the game at the first-stop event in Dubai.

Kaká said: “It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca-Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.”

Added Iker Casillas: “It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010. And it is exciting that someone will have that feeling in Qatar later this year. It fills me with great pride to join all of you today, as we kick off the journey of the FIFA World Cup Trophy, bringing it to the fans across the globe.”

The FIFA World Cup™ Trophy Tour by Coca-Cola has a mission to support the development of sustainability efforts at each location visited by the tour. For the first time, consumer activations will be digitally led by Coca-Cola, reducing waste at each stop on the tour and minimising the consumption of water, energy, materials and other resources.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official FIFA World Cup™ Sponsor since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

About the FIFA World Cup™ Trophy

The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognised sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state. Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other. The emotions of seeing the original FIFA World Cup™ Trophy will stay in football fans’ memories forever.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter , Instagram , Facebook and LinkedIn .

Alison Glenn [email protected]

trophy tour 2022 uruguay

Media Release

Fédération Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

FIFA World Cup™ Trophy Tour by Coca-Cola kicks off global journey in Dubai

FIFA World Cup™ winners Iker Casillas and Kaká send original FIFA World Cup™ Trophy on global journey that will include all 32 qualifying countries for the first time

Original FIFA World Cup™ Trophy unveiled at Dubai’s Coca-Cola Arena before it embarks on its fifth journey, travelling to 51 countries and territories 

The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off today with a first-stop event in Dubai, where former FIFA World Cup™ winners Iker Casillas and Kaká came together to send the original FIFA World Cup™ Trophy on its journey around the world ahead of the tournament later this year.

“As football fans around the world gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice‑President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game. 

Starting today, Coca-Cola is inviting fans to a once-in-a-lifetime opportunity to see the most recognised symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup™. 

The FIFA World Cup™ Trophy Tour by Coca-Cola will stop in 51 countries and territories, bringing Coca-Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup™, inspiring fans across the world through exclusive consumer experiences. 

“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner   Coca-Cola.”

FIFA World Cup™ winners Iker Casillas and Kaká shared their passion for the game at the first‑stop event in Dubai. 

Kaká said: “It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca-Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.” 

Added Iker Casillas: “It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010. And it is exciting that someone will have that feeling in Qatar later this year. It fills me with great pride to join all of you today, as we kick off the journey of the FIFA World Cup Trophy, bringing it to the fans across the globe.”

The FIFA World Cup™ is an iconic competition followed by billions around the world. FIFA is committed to providing additional opportunities to have a wider positive social and environmental impact, as well as to setting new benchmarks in the delivery of worldwide sporting and exciting fan-centric programmes, such as the FIFA World Cup™ Trophy Tour by Coca-Cola, as an inspiration for all. 

The FIFA World Cup™ Trophy Tour by Coca-Cola has a mission to support the development of sustainability efforts at each location visited by the tour. For the first time, consumer activations will be digitally led by Coca-Cola, reducing waste at each stop on the tour and minimising the consumption of water, energy, materials and other resources. 

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official FIFA World Cup™ Sponsor since 1978.  Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

About the FIFA World Cup™ Trophy The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognised sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state. Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other. The emotions of seeing the original FIFA World Cup™ Trophy will stay in football fans’ memories forever.

EURO 2024 Trophy Tour kicks off in Stuttgart

Saturday, March 23, 2024

Article summary

The UEFA EURO 2024 Trophy Tour started in Stuttgart this week, with fans getting the opportunity to see the Henri Delaunay Cup up close as it made its way through the city alongside several special guests.

Article top media content

trophy tour 2022 uruguay

"That's what makes it so special."

The procession ended at Schlossplatz, where Lahm – who spent two seasons at Stuttgart – and Šašić handed the trophy over to Cacau and Stuttgart mayor Frank Nopper in front of the historic Neues Schloss. Also in attendance were three-time Olympic gymnast and Host City ambassador Elisabeth Seitz, and Deputy Minister President of Baden-Württemberg, Thomas Strobl.

(L-R) Célia Sasic, Vice-President of DFB, Frank Nopper, Mayor of Stuttgart, Cacau and Philipp Lahm, Tournament Director.

On Saturday, the event is moving to the Königsbau Passagen, where supporters can view and take photos with the cup throughout the day.

Stuttgart is set to host four group-stage matches at UEFA EURO 2024, including Germany v Hungary in Group A, and will make ‘the whole city a stadium’ during UEFA EURO 2024, with four fan zones featuring a range of entertainment and activities.

Trophy Tour continues its journey

trophy tour 2022 uruguay

Trophy Tour dates announced

The biggest prize in 2024

The biggest prize in 2024

Albärt and trophy go Stateside

Albärt and trophy go Stateside

EURO 2024 host cities: Stuttgart

EURO 2024 host cities: Stuttgart

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Uruguay at the 2022 World Cup in Qatar: Football miracle continues for the small country with a nation-defining history

Uruguay once led the way in football but the legacy of that success goes on at the 2022 World Cup – how does this country of just three million people still compete? With help from Martin Da Cruz, Adam Bate looks at how a proud history continues to inspire...

trophy tour 2022 uruguay

Comment and Analysis @ghostgoal

Thursday 24 November 2022 06:30, UK

From Enzo Francescoli to Luis Suarez, Uruguay's footballing miracle

Perhaps you have seen the video revealing the Uruguay squad for the 2022 World Cup. It has over eight million views. Not bad for a country of three-and-a-half million people. But then Uruguay has long had an outsized impact on this sport.

The video shows coach Diego Alonso with a map of the country, illustrating that Uruguay draws on the different regions to supply the national team. Darwin Nunez was born in Artigas, near the Brazilian border. Luis Suarez and Edinson Cavani are from Salto.

Each name is unveiled by a member of the public, from the gauchos on horseback and the farmers in the fields, to the fruit sellers, factory workers and bus drivers in the capital of Montevideo. That sense of unity through football is the story of Uruguay as a nation.

🇺🇾 𝗟𝗢𝗦 𝟮𝟲 Recorrimos el @Uruguay_Natural en busca de los elegidos de @AlonsoDT para el Mundial de Catar. ¡Vamos por el sueño! #ElEquipoQueNosUne pic.twitter.com/IkROEEfrQY — Selección Uruguaya (@Uruguay) November 10, 2022

"Uruguay has always had much more than football," Martin Da Cruz tells Sky Sports . "It has had some of the most progressive social policies in the region and the world. It is a leader in the use of renewable energy. But football still plays a huge role.

"Players like Fede Valverde and Darwin Nunez are perhaps the most powerful ambassadors for the country. Football seems to cut through the most. The national team is perhaps the only thing that can unite all Uruguayans, no matter where they lean politically."

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Da Cruz has written a book, From Beauty to Duty , that helps to explain football's role in nation-building in Uruguay. It details the game's rise in popularity in the 19th and early 20th centuries, at a time when the long-term existence of the fledgling Uruguay was no fait accompli.

"A precarious existence between two imposing giant neighbours Brazil and Argentina has always been a key feature of Uruguay's national narrative and is still relevant to the country's self-perception. This has touched football since the beginning.

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"Uruguay used the game to prove its right to exist."

trophy tour 2022 uruguay

As neighbours grew and naval ships from the old world patrolled La Plata, Uruguay found its identity through football. During civil war, its growth was accelerated as the government-owned newspapers could not write of revolution. Football filled the void.

The game thrived, embraced by willing amateurs and eventually the populace at large. Olympic success stoked national pride. World Cup glory ensured that those achievement would echo through the ages, defining Uruguay, past, present and future.

As the football writer and poet Eduardo Galeano once put it, 'Every time the national team plays, no matter against whom, the country holds its breath. Politicians, singers, and street vendors shut their mouths, lovers suspend their caresses, and flies stop flying'.

Uruguay's Edinson Cavani, left, celebrates with teammate Luis Suarez after scoring his side's opening goal during a Copa America Group C soccer match against Chile at the Maracana stadium in Rio de Janeiro, Brazil, Monday, June 24, 2019. (AP Photo/Leo Correa)

Uruguay's status as a footballing super-power - they are still one of only eight countries to have won the men's World Cup and they have won it twice - is so embedded in the game's history that is easy to forget just how outrageous that accomplishment remains.

The other seven nations to win the tournament have populations in excess of 45 million. When Uruguay face South Korea, Ghana and Portugal in Group H they will be perceived as heavyweights expected to progress despite being a fraction of the size.

Uruguay are football's ongoing miracle.

"It is an amazing football story, but it should not come as a surprise," says Da Cruz. "Though small, Uruguay was the first South American country to really entrench football into its national customs and produce a 'proper' football culture.

"So, those early international victories, the first South American and world championships left a huge legacy that has endured generation after generation, with young Uruguayans always looking back at something to emulate, something to aspire to."

Just as this most recent video celebrates the different creeds and cultures among the Uruguay squad, that diversity has been a feature from the start. Jose Leandro Andrade, nicknamed 'The Black Marvel', was instrumental in Uruguay's 1930 World Cup win.

Even he was standing on the shoulders of giants. Juan Delgado and Isabelino Gradin were the first Black players to be fielded in an international football tournament - winning the 1916 South American championship for Uruguay. Gradin was the top scorer.

"They were the real trailblazers," says Da Cruz. "Uruguay's early democratisation, the early and constant inclusion of footballers of all backgrounds was a massive part of their success," he adds.

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"It also fit perfectly into the early national narrative of Uruguay aspiring to become what former president José Batlle y Ordóñez coined as a small model country, a melting pot, an egalitarian society where merit not background determined your success.

"Of course there are complexities to that pleasant narrative of social inclusion equalling footballing success. Black players were included in Uruguay's national story as an equal and homogenous society, but their blackness was officially ignored.

"Delgado and Gradin triumphed but they still suffered injustices in football due to the colour of their skin, which also reflected everyday life. And today, Uruguayan football still has its own racism problems with crowd incidents occurring almost every year."

That is the challenge for Uruguay now, a country that knows it needs to look forward but one that has had to come to terms with the idea that the glories of the past are gone. It is a numbers game. As football becomes more popular globally, it gets harder to compete.

The future can be a scary place. The past is a comfort but it is a long time ago now - and that is obvious on the streets of the capital. The monuments in Montevideo, much like the British cemetery to the east of the city, can appear as if they belong to another age.

Estadio Centenario is filled with soccer fans waiting for the start of the 2014 World Cup qualifying soccer match between Colombia and Uruguay, in Montevideo, Uruguay, Tuesday, Sept. 10, 2013. Uruguay went on the win the match 2-0.

The crumbling Estadio Centenario, host of the first World Cup final and declared by FIFA as a historical monument, perhaps the true home of football, now bears closer resemblance to the Colosseum of Ancient Rome than the modern stadia of Europe.

The commemorative statue outside it bears the inscription of past World Cup winners but stopped adding new names late in the last century. The site of the first World Cup goal is now a bus stop in a quiet residential street. The museum is a dusty treasure trove.

Uruguay honours its past but seems unsure how much to shout about it. "It is mainly administrative incompetence and the concentration of wealth in vested interests that has ensured that Uruguay has not fully celebrated its past as it should," says Da Cruz.

"But there is a very fine balance between being proud and not to be seen as obsessing with the past. Uruguayans should be very proud but history can give you only so much, so behind this huge pride is also a humbleness, an acceptance that the world has caught up."

That proved to be the case last summer when neighbours Argentina levelled Uruguay's record total of Copa America wins. It is 34 years since a Uruguayan club won the Copa Libertadores. "Sadly, it's hard to see a future where one wins it," says Da Cruz.

"Uruguayan football has big problems domestically. A lack of money and infrastructure has ensured that clubs from Brazil have left Uruguayan clubs behind. Any young talent leaves the country before they have barely featured for the first team."

But amid the laments to what is lost, there remains hope.

The cycle continues.

KANSAS CITY, KS - JUNE 05: Uruguay forward Darwin Nunez (11) before a friendly match between the United States and Uruguay on June 05, 2022 at Children's Mercy Park in Kansas City, KS. (Photo by Scott Winters/Icon Sportswire) (Icon Sportswire via AP Images)

Just as Diego Forlan made his professional debut in the same season that the great Enzo Francescoli departed the stage, Suarez and Cavani look likely to make their exits just as Nunez begins to establish himself as one of the best strikers on the planet.

Inter youngster Martin Satriano scored his first Serie A goal out on loan in September. Teenager Alvaro Rodriguez is showing promise at Real Madrid. "We can be optimistic if we look at talent production," says Da Cruz. "Uruguayans continue to triumph in Europe."

And so, Uruguay's football miracle goes on.

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Cameroon to receive FIFA World Cup crown as trophy tour resumes

Les 3e et 4e journées des qualifications du Mondial 2022 pourraient être décisives.

Cameroon will receive the FIFA World Cup trophy from the 8-9th September 2022 as the Trophy Tour resumes with the silverware heading to all 32 nations qualified for the first time. The trophy tour in Africa kicks off on September 3 in Ghana before heading to Senegal on September 6. After the Cameroon stint, the trophy will head to Morocco on September 10 before concluding its trip on the continent in Tunisia on the 13-14 September.

For the first time, the FIFA World Cup Trophy Tour by Coca-Cola will visit all 32 nations that have qualified for the tournament. Simultaneously, FIFA is launching its Spotlight: Your Dreams global campaign with legends and creators, including social media sensation Noah Beck. The second and final leg of this year’s FIFA World Cup™ Trophy Tour by Coca-Cola kicked off in Seoul, Korea Republic, following a send-off event at the Home of FIFA in Zurich starring 2002 FIFA World Cup™ winner Gilberto Silva. The spellbinding journey – which, for the first time, is offering all 32 qualified nations the chance to see football’s biggest prize up close – will finish in Doha, Qatar just a few days before the greatest show on Earth gets underway on 20 November 2022.

Thanks to Coca-Cola, FIFA’s longest-standing partner, the FIFA World Cup Trophy Tour by Coca-Cola has been bringing the most iconic trophy in the world to fans globally since 2006. In total, the 2022 edition will stop in 51 countries and territories, taking Coca-Cola and FIFA one step closer to the goal of the trophy visiting each of FIFA’s 211 member associations by 2030. Colin Smith, FIFA’s Chief Operating Officer – World Cup, said: “The first phase of the FIFA World Cup Trophy Tour by Coca-Cola was a fantastic success, engaging the broader public through the magic of the largest football festival on Earth.” “By, for the first time, visiting all the nations that have qualified for the FIFA World Cup, the momentum of the Trophy Tour will continue to build, giving fans of all ages a taste of the excitement to come – and we hope they will join us in Qatar later this year for the ultimate celebration of the beautiful game.”

Simultaneously, FIFA is launching its Spotlight: Your Dreams campaign with an announcement from Noah Beck, a former collegiate football player turned social media sensation, who is the global ambassador for the campaign. FIFA Legends at several tour destinations will be sharing their dreams – past, present, and future – and fans will be able to create their own “Dream Cam” moments in an augmented-reality photo experience. Emerging artists from football and beyond, commissioned and spotlighted by FIFA, will make guest appearances on-site to showcase their own FIFA World Cup-themed artwork. FIFA is also set to give fans around the world the stage to share their FIFA World Cup dreams in the form of fan art, via social media, in a contest that will conclude at the end of the tour.

Schedule for the second leg (subject to change): 19-20 August – Switzerland (send-off) 24-25 August – Korea Republic 26-27 August – Japan 29-30 August – Australia 1 September – IR Iran 3-4 September – Ghana 6-7 September – Senegal 8-9 September – Cameroon 10-11 September – Morocco 13-14 September – Tunisia 15 September – Portugal 16 September – Spain 17-18 September – Croatia 20-21 September – Serbia 22-24 September – Poland 25 September – the Netherlands 28-30 September – Denmark 2-3 October – Germany 4-5 October – Belgium 6-9 October – France 11 October – Wales 12-13 October – England 15-20 October – Mexico 21-23 October – Brazil 25-27 October – Argentina 28-29 October – Uruguay 31 October – 1 November – Ecuador 2-3 November – Costa Rica 5-8 November – the USA 9 November – Canada 11-12 November – Saudi Arabia 13-14 November – Qatar

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Trophy Tour 2022

trophy tour 2022 uruguay

The FIBA EuroBasket 2022 Trophy Tour commenced on March 25, beginning with its first stop in Botevgrad, Bulgaria.

The current trophy, now in its third iteration, was held aloft for the first time by Slovenia at FIBA EuroBasket 2017. Maintaining the shape and feel of the previous edition of the trophy, which was last lifted by Spain in 2015, version 3.0 was created in line with the trophies of FIBA's other continental championships in Africa, the Americas and Asia.

The ambitious tour will make stops in FIBA EuroBasket 2022 participating countries, offering fans around Europe the opportunity to see the coveted trophy from up close, as well as offering additional exposure to each of the participating teams ahead of the September event.

FIBA EuroBasket 2022 Trophy Tour Overview*

* The exact program and locations of the trophy in each of the countries will be updated on www.fiba.basketball/eurobasket/2022 closer to each of the stops. Some dates may be subject to change, whilst some additional stops may also be added.

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World Cup

Uruguay World Cup 2022 squad guide: Mind games, Darwin Nunez and hopes for a third trophy

Uruguay have won the World Cup twice and on paper, they have the star power to make it a shock third: Edinson Cavani , Darwin Nunez , Luis Suarez and Federico Valverde are some of their familiar names. But there are weaknesses at the back and they face a tough route under an inexperienced manager…

The manager

Twelve months ago, legendary national team manager Oscar Tabarez was fired after a string of poor results left Uruguay in danger of not qualifying for Qatar. It was the end of the then-74-year-old’s 15-year tenure at the helm and he was replaced by Diego Alonso, who is 28 years younger than Tabarez.

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The appointment  was a surprise because of Alonso’s inexperience at international level. He had success coaching in Mexico but was fired by David Beckham’s MLS side Inter Miami in 2020 and his career was at a crossroads.

Eloquent and well-dressed, Alonso is a fiery manager on the sideline, and he inspired Uruguay to a top-three finish behind Brazil and Argentina in CONMEBOL World Cup qualifying.

Diego Alonso

It also marked a changing of eras for Uruguay, who added a more modern pressing element to their play while maintaining the defensive reliability that had long characterised their football. Alonso will rely on a core group of veteran players and a mix of up-and-coming talent. 

The household name you haven’t heard of yet

Since joining Flamengo in 2019, Giorgian de Arrascaeta has helped the Brazilian powerhouse win 11 trophies, including two Copa Libertadores triumphs. The 28-year-old is an inventive dribbler and playmaker with vision and pace. He can play centrally as a No 10 or as an inverted winger on the left flank.

❗️This assist from Giorgian de Arrascaeta❗️ Top class from the Uruguayan. pic.twitter.com/vkf7hkHOwp — Felipe Cárdenas (@FelipeCar) August 10, 2022

Real Madrid’s Valverde can pull the strings for Uruguay when they get to Qatar or play in a wide position with more defensive responsibilities, but it is De Arrascaeta who will be expected to unlock defensive blocks and find Nunez, Suarez and Cavani in front of goal. 

Whether it’s referred to as gamesmanship or dark arts, Uruguay are international football’s mind-game gurus. They use whatever they can to sway matches in their favour and get under the skin of their opponents. But they are also strong tactically. 

Their football isn’t particularly expansive, but the emergence of top talents such as Valverde and Nunez and energetic creative midfielders De Arrascaeta and Nico de la Cruz, as well as a hard-working back line, means they can match elite international sides. And if their midfield clicks, they can control a match for 90 minutes.

There are some big names in the team: Suarez and Cavani are no longer in their prime but underestimate them at your peril. Qualifying from arguably the strongest group in the tournament (Portugal, South Korea and Ghana are their opponents) will be tough but could suit their fearless footballing culture. 

Luis Suarez

Their back four will tackle hard, win aerial duels and stay defensively compact, but centre-backs Jose Maria Gimenez, Sebastian Coates and Diego Godin are at a serious disadvantage against pacy attackers. 

Uruguay play with intensity in midfield and have players like De la Cruz and Facundo Pellistri, 20, who can press an opponent’s back line. But if Uruguay are caught in transition, their lack of speed will be evident. Teams that prioritise possession such as Portugal, who Uruguay face in their second game, will find success if they’re able to play through Uruguay’s midfield and pull apart the back four. 

Local knowledge

Uruguay’s national team is known as “ La Celeste” because of their sky blue kits. That’s the basis for one of their fans’ most popular chants. Soy Celeste (I’m Blue) is sung with pride by Uruguay’s supporters. It’s not quite Eiffel 65’s “Blue”, but it’s a basic song that anyone can get behind. 

I’m Blue! I’m Blue! Blue I am!

Another popular song, Volveremos (We’ll Be Back), is inspired by Uruguay’s 1930 World Cup title. Uruguay won again in 1950, but the nostalgia of Volveremos focuses on their first win. Again, the English translation doesn’t do the song any justice, but here we go:

We’ll be back, we’ll be back We’ll be back again We’ll be champions again Just like the first time

Expectations back home

Despite having a population of less than four million, Uruguay’s players are under the pressure of a World Cup heavyweight. People back home expect them to reach the late stages of every World Cup. 

There’s optimism because of the team’s talent and experience, but there’s palpable anxiety that the competition may be too big a task for Alonso. Uruguay will hope to top Group H and avoid a possible second-round clash with Brazil, who are favourites to finish first in Group G. It’s not the draw that Uruguay wanted and that may temper expectations back home, but if they advance, Uruguay are a side that most teams will want to avoid.

Read more: See the rest of The Athletic’s World Cup 2022 squad guides

(Main graphic — photo: Getty Images/design: Sam Richardson)

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Felipe Cardenas

Felipe Cardenas is a staff writer for The Athletic who covers MLS and international soccer. Follow Felipe on Twitter @ FelipeCar

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FIFA World Cup Trophy Welcomed in Costa Rica

Ileana Fernandez

Yesterday, the World Cup Trophy arrived in Costa Rica as part of its tour before the 2022 World Cup to be hosted by Qatar. Upon arrival, the trophy was received by the President of the Republic, Rodrigo Chaves, and the head of the Costa Rican Soccer Federation, Rodolfo Villalobos.

The trophy arrived after touring South America for the past few days. Specifically, it visited Brazil, Argentina, Uruguay, and Ecuador.

“It is one of the most recognized tournaments in the world, and it is also a tournament to unite, a tournament that recognizes excellence, dedication, and courage, but especially it is a celebration of all of us who love this beautiful sport,” said President Rodrigo Chaves.

He also said he loved soccer because “it is a sport where there is no demagogy or influence because the best team wins, and that’s how the world should be.”

The legend in charge of showing the trophy was former Brazilian defender Lucimar da Silva Ferreira, also known as Lucio. He was crowned world champion in Korea and Japan in 2002.

“It is an honor to be on this tour with FIFA, who is doing an excellent job, and we are grateful to everyone in Costa Rica for a warm and joyful welcome,” said the Brazilian soccer player.

The inaugural activity occurred in one of the Juan Santamaría International Airport lounges.

Everyone will be able to experience the World Cup Tour today, November 3, at the National Stadium, where the official exhibition will be held.

This is the original trophy, which means it will be given to the next world champion in Qatar 2022 ; it is 36.8 centimeters high and weighs 6,142 kg, of which almost five kilos are made of 18-karat gold. On the base, it has inscribed all the world champions since 1974, when this trophy was first used.

“The FIFA World Cup™ Trophy Tour by Coca-Cola invites football fans to view the most iconic symbol in football and experience the real magic of the world’s largest, most anticipated sporting event – the FIFA World Cup Qatar 2022™.

The one-and-only, solid-gold Original FIFA World Cup™ Trophy, the same trophy presented by FIFA to the team winning the FIFA World Cup™, will be on display for fans worldwide to see,” pointed out FIFA.

This is an excellent opportunity for all those who would like to see first-hand the trophy of the most important event in the world of soccer.

Ileana Fernandez

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Uruguay qualify for World Rugby U20 Trophy

Americas Rugby News December 12, 2022 Chile , Uruguay Leave a comment 422 Views

Uruguay qualified for the World Rugby Junior World Trophy. Los Teritos did so by completing an impressive home win 62-14 over Chile at Paysandú on Sunday.

The match was the final fixture of the South American u19’s. In early matches Uruguay and Chile had both fallen to defeats against Argentina. Los Pumitas were crowned the 2022 South American U19 champions on Wednesday .

Argentina will compete in the 2023 World Rugby U20 Championship. Both the World Rugby U20 Championship and the the World Rugby U20 Trophy return in 2023 after three years of cancelations.

Los Teritos secured their spot in the latter of the two tournaments by outperforming Chile for the vast majority of the 80 minute contest. Uruguay was on top in the contact area, in the set-piece and played with a more open brand of rugby. These features combined to enable the Uruguayans to find space and export the defense.

The half-time whistle sounded with Uruguay up 34-0. Juan Ignacio Cambón, Pedro Hoblog, Pedro Brum, Máximo Lamelas, and Juan González all touched down for opening half tries.

González also scored a second half try. Arturo Ten Hoever got his name on the scoresheet while Juan Carlos Canessa had a solid performance as the goal-kicker. The 62-14 score on full-time was a solid outcome for Uruguay. Chile were outmatched.

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