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SDTA Connect Blog

Keeping you connected to the San Diego Tourism Authority and the hospitality community.

New San Diego Brand Campaign – Happy and You Know It

January 27, 2022 By James Hebert 2 Comments

2022 Winter/Spring Advertising Program Overview

To stimulate demand during the upcoming spring and summer season, the San Diego Tourism Authority is launching a new brand advertising campaign – “ Happy and You Know It” – with the :30 TV commercial debuting on national television Jan. 29 during the Farmers Insurance Open:

“Happy and You Know It” San Diego’s chill, happy and carefree vibe leaves everyone who visits cheerful, optimistic, and able to “put their guard down.” Happiness is the norm and easily attainable in San Diego, although we all express it in our own unique way. Some show it with a simple smile while others through a joyful dance. But there’s one thing we can all agree on – San Diego is not only the place where we find happiness … but feel free to really show it.

The development of the new “Happy and You Know It” campaign is the product of extensive brand research that the SDTA and its advertising agency, The Shipyard, conducted over the last year. Focus groups consisting of leisure travelers in California, the West, Northeast, Southeast and Midwest were interviewed to determine how attitudes and perceptions of the San Diego brand have evolved throughout the pandemic. The clear findings were that San Diego has a well-defined brand, with focus group participants describing the destination as a “feel-good, friendly, vibrant place that is both laid-back and lively.”

Using new music from Michael Franti & Spearhead, the theme song for the campaign modernizes the catchy nursery-rhyme song with upbeat sounds to evoke the fun, vibrant and inviting characteristics of the destination.

Brand TV Spot

This fiscal year, the  “Happy and You Know It”  campaign will be integrated across SDTA’s advertising program of work, and the multimedia approach includes television, digital, radio and out-of-home executions that will reach western regional and national audiences, with a focus on the key markets of Los Angeles, Phoenix, San Francisco and Sacramento.

Winter/Spring: Program Highlights

$8 million in media will run in the U.S. during the January-June 2022 time period.

Awareness – Television, Audio, Outdoor & Digital

• Programming highlights include the launch of the new campaign with spots in the Farmers Insurance Open, Super Bowl LVI pregame coverage, Beijing 2022 Winter Olympics, NCAA March Madness Tournament, NBA Basketball Regular Season, and prime-time programming to reach a highly captive and engaged audience.
• Radio will run February 14 – May 1 (flight dates vary by market) with MLB Radio in Los Angeles, Phoenix, Sacramento and San Francisco. The sports radio strategy creates opportunities to reach sports fan in local markets during Spring Training, Opening Day and the start of the regular season.
• Out-of-Home advertising will run February 7 – March 20 in Los Angeles, Phoenix, Sacramento and San Francisco to build awareness.
• The awareness program also extends regional (February-March) and nationally (April-May) with digital video, OTT and OLV placements running with YouTube, Univision, Hulu, Magnite and ESPN,­­­ and social with Facebook/Instagram.

Storytelling & Education – Digital & Custom Content Partnership

• Online video, social and SEM launched in January and will continue through June, running nationally with a heavy-up layer in Los Angeles with YouTube, Facebook/Instagram, Pinterest and Google.
• In April, SDTA is launching a family content partnership with Visit California. This custom content partnership with Buzzfeed’s “Bring Me” will blend the brand positioning of California and San Diego around “edutainment” and the discovery of new experiences. Long- and short-form video assets will be distributed nationally to raise awareness for San Diego, California as the ultimate family vacation destination.

Consideration & Booking – Digital

An additional layer of national digital advertising targets consumers across the U.S. who are actively in the consideration and booking phases of their travel journeys on premium planning platforms.

• Digital display, native and OTA advertising launched in January and will continue through June, running nationally with heavy-up media in California and Arizona with Tripadvisor, Expedia, Adara and AdTheorant.

Meetings & Conventions Initiative – Print, Digital, Custom Content

Supporting direct sales for the San Diego Convention Center and Hotel Meetings, the new “Happiness Is” group meetings campaign launched in FY 2022 to announce that San Diego is open and ready to reignite and restore professional meetings and events following the pandemic. The campaign will continue through June, serving as an extension to the group meetings audience and key decision-makers (Meeting & Event planners, Conference Organizers and C-Suite executives), and leaning into San Diego’s positivity and optimism — which inspires creativity, innovation, and opportunity — while also highlighting the differentiating factors of hosting a meeting in San Diego. Program highlights include:

• Social and Search Engine Marketing with LinkedIn and Google
• Print Insertions with PCMA, MPI, Northstar and Meetings Today
• Digital Display, Dedicated eBlasts, Custom Content and Partner Sponsorship Spotlights with PCMA, MPI, Northstar, Meetings Today and Trade Show News Network

To learn more about SDTA’s advertising programs and to leverage the destination’s strategy in your own marketing programs, please log in to Membernet .

Reader Interactions

February 18, 2022 at 12:47 pm

Can Michael Franti please record the entire song and post it on iTunes?

PLEASE???????

I’m dying to jump around to 3 minutes of this absolutely amazing sound!!

James Hebert says

February 22, 2022 at 2:31 pm

Hi Terry — he did! Here you go: https://orcd.co/outinthesun

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San Diego Travel ~ Go Visit San Diego

Neighborhoods

Locate Different Attractions

San Diego has something to interest every visitor. People seeking a relaxing afternoon can work on their tan at the beaches or walk along the shoreline, while those interested in something a little more active can try their hands at surfing, paddle boarding, or beach volleyball.

There’s plenty to do inland as well no matter what neighborhood you’re in. Visit some of the more historic districts to learn about what life was like when the city was first founded.

Continue your education at one of the many museums, where you can learn about topics like transportation, natural history, science and technology, art, and more. You can also spend the day watching a live performance at a theater, visiting a botanical garden, or learning about marine life at SeaWorld San Diego.

In San Diego, there’s something fun for everyone!

Explore San Diego’s Diverse Neighborhoods

Each of San Diego’s different neighborhoods offers something new to visitors and local residents alike! The beachside of Del Mar, La Jolla and Pacific Beach offer a different feel from the very popular Balboa Park or neighborhoods in the Downtown San Diego area. With so much to do, there’s always something exciting to explore within a short distance, no matter where you are in San Diego!

Plan a Trip to San Diego

While San Diego is full of activities and attractions, it’s not all that large. There are many areas you can explore just by walking through them, so you don’t have to worry about traffic, driving or the hassle of parking.

One especially walkable area is Balboa Park and the nearby neighborhoods of Downtown San Diego which include the Gaslamp Quarter, Embarcadero and Harborview, located on the San Diego Bay.

Stroll through the Balboa Park, visit one of its educational museums, stop by the world-famous San Diego Zoo, have lunch at a sidewalk café in Bankers Hill, immerse yourself in the history and architecture of the Gaslamp Quarter and learn about the city’s naval history at the USS Midway Museum in the Embarcadero.

With so much to do in such a small area, San Diego will prove to be the perfect vacation destination for you and your family!

PRESENTED BY SAN DIEGO TOURISM

The essential guide to visiting San Diego

Here’s all the info you need to explore the southern California city’s sunny beaches, eclectic museums, and charming historic neighborhoods.

Why you should visit San Diego

Seventy miles of sun-kissed coastline . The San Diego Museum of Art and the San Diego Zoo in Balboa Park. Pop-culture fest Comic-Con . California’s first Catholic mission .

Best time to visit San Diego

Spring:   In March and April, golden yarrows, mariposa lilies, and California poppies burst forth in Mission Trails Regional Park . Pink and white blooms star in March’s Cherry Blossom Festival in the Japanese Friendship Garden and Museum .

Summer: Temperatures in the 70s Fahrenheit make summer an ideal time to walk, surf, or sunbathe on local beaches like Torrey Pines   and La Jolla Shores . Iconic seasonal events include Comic-Con International downtown and the S an Diego Pride Parade , which brings up to 300,000 revelers to Hillcrest.

Autumn:   Experience one of the country’s largest Day of the Dead processions (plus live music and food vendors) in Barrio Logan . Snorkel amid the (harmless) leopard sharks in La Jolla in September, the best time to spot the timid creatures.

Winter:   From December to March, around 20,000 gray whales migrate from Alaska to Baja California, passing through the deep waters off the San Diego coast. Take a whale-watching cruise from Mission Bay, keeping an eye out for dolphin mega pods. February is Museum Month , with half-price admission to over 40 city showplaces, including the Whaley House Museum in Old Town, the USS Midway Museum in downtown, and the Women’s Museum of California   in Balboa Park.

Lay of the land

Coastal neighborhoods:   Traveling south, stop at Gliderport for the hang-gliding school in Torrey Pines State Natural Reserve . (Tip: Tandem rides offer amazing ocean views.) Avoid tourist-clogged Mission Beach and head instead to the coastal village of La Jolla , set amid pine trees, craggy cliffs, and sparkling tide pools. Visit the recently revamped Museum of Contemporary Art , then catch a Broadway musical at La Jolla Playhouse , founded by actor Gregory Peck in 1945.

Urban neighborhoods:   Historic Gaslamp Quarter , with its Victorian-style flickering streetlights, is the city’s nightlife hub. Dance to hip-hop and electronica at Bloom or soak up the views of the bay from Altitude Sky Lounge . Nearby, Little Italy   comprises 48 square blocks of outdoor restaurants, patio cafés, and wineries. Stop for a slice at Filippi’s Pizza Grotto (established in 1950) then head five minutes north to the famed Ballast Point Brewery , which has more than 25 beers on tap.

Inland neighborhoods:   Historic neighborhoods east of downtown include Old Town , the first European settlement in California, where you can drop by the 19th-century adobe Casa de Estudillo . In nearby Mission Valley, explore California’s first church: the serene, whitewashed Mission Basilica San Diego de Alcalá . Hillcrest holds gay-friendly bars, restaurants, and boutiques, as well as The Center —the heart of San Diego’s LGTBQ+ community since 1971.

Getting around San Diego

By bus:   MTS operates bus routes throughout the city. Plan your trip and buy tickets at the MTS website or on the PRONTO app. Greyhound   and   Flixbus   offer regular daily services to San Diego from all major U.S. cities, including New York, Chicago, and Los Angeles.

By car:   With about 1,800 charging stations across the city, San Diego is one of the most EV-friendly destinations in the U.S. No matter what you drive, parking can be a challenge, so check Parkopedia for nearby lots and parking structures, and use ride-shares when possible.

By train:   Amtrak   connects San Diego with many U.S. cities. Pacific Surfliner runs north and south along the coast from Oakland to the Downtown San Diego Amtrak Station, with stops at San Francisco, San Luis Obispo, Santa Barbara, and Los Angeles.

By trolley:   The bright-red, eco-friendly San Diego trolley crisscrosses through the city, connecting neighborhoods such as downtown, Old Town, and Mission Valley.

Know before you go

Languages: English is the official language, but many people speak Spanish as well.

Wildlife awareness:   Stingrays are ubiquitous in the summer months; remember to shuffle your feet through the sand when entering the ocean to warn them you are coming.

LGBTQ+:   San Diego has the 7th highest LGBTQ+ population in the U.S. In a 2023 report by financial news website 24/7 Wall St., California was ranked the most queer-friendly state in the country. Just north of Balboa Park,   Hillcrest is home to Rich’s , a celebrated gay club, and Hillcrest Brewing Company , which claims to be the world’s first gay brewery.

How to visit San Diego sustainably

Outdoors: San Diego was recently ranked the Greenest City in America . Cycling lanes are abundant; use the regional bike map to navigate. San Diego Natural History Museum offers a new native plant nature trail and a canyoneer-led hiking program with guided walks through desert, beach, or mountain wilderness.  

Shopping:   In hip   North Park , browse along Main Street for locally made gifts, jewelry, and vintage clothing. For secondhand surfboards, try Bird’s Surf Shed   near Mission Bay.

Dining:   Visit restaurants under the Farm to Fork   banner. Members are committed to ethically sourced food and support local farmers and fishermen. Look for the summer 2024 opening of Michelin star chef Drew Deckman’s Watershed . The North Park restaurant will donate 1 percent of monthly revenue to sustainable farming projects.

What to read and watch

The House of Broken Angels , by Luis Alberto Urrea. This Mexican-American family saga explores issues surrounding immigration, identity, and loss in San Diego and across the border.

Mister Magic , by Kiersten White. The San Diegan horror writer serves up a creepy tale of 1990s child television stars who reunite to solve a cold case.

Veronica Mars , directed by Rob Thomas. San Diego stood in for the fictional Neptune, California, in this beachy noir TV series (and movie) starring Kristen Bell as a hardboiled, soft-hearted teenage sleuth.

For more local literature, visit the San Diego Festival of Books in August.

( For more tips on what to do in San Diego, see our Explorer’s Guide .)

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Plan Your Visit to San Diego

San Diego visitors generally fall into three categories. Some prefer to “wing it” and figure out what they’ll do only after arriving. Others have a couple of “must see and do” activities but leave time to explore and experience new things. The final group is those who plan details down to the last minute of every day.

Here are some other ideas to help you get the most out of your stay.  How deep you go on planning your visit after we tell you about them is entirely up to you!

We assume you’re already familiar with the biggest attractions like the San Diego Zoo and Zoo Safari Park, Sea World, LEGOLAND,  the USS Midway Museum, and others.  But San Diego is much more than that.  

Explore San Diego’s Neighborhoods.  Unlike many urban destinations, San Diego County spreads far and wide, covering more than 4,200 square miles.  That makes for an incredibly rich and diverse experience when visiting individual neighborhoods.  Beach close communities are hopping year-round, while small gems like South Park adjacent to Balboa Park are more earthy, with lots of unique shopping experiences.  

La Jolla is among the most beautiful of all communities, with proximity to the coast and world-class shopping and dining.  The Gaslamp District is the heart and soul of San Diego nightlife, and is easy walking distance to PETCO Park and the waterfront.   

Get Into the Outdoor Culture.  San Diego’s perfect weather, miles and miles of beaches,  protected bays, and unlimited recreation opportunities compel you to catch some sunshine and fresh air when you’re in town.  Swimming, surfing, kayaking, sunbathing, biking, jogging, hiking, boating, golfing, and dozens of other activities are easy and fun to enjoy.

Dine on World Class Cuisine.  San Diego is a melting pot of many cultures, and that continues to shape dining experiences imported from throughout the world.  You can opt for traditional fare or seek out more exotic ethnic foods at hundreds of locations.  Whether you’re heading to Little Italy for spaghetti and meatballs or to the beach for high-end seafood or killer fish tacos, San Diego is a laid-back destination, so you don’t have to worry much about “dressing for dinner.”  

Adults also have a dazzling array of craft beers and local wines you can pair with your meal, or you can go straight to the source with tours at local breweries and nearby vineyards.      

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67 Things To Do in San Diego When You Visit in 2024

Updated : April 18, 2024

AAA Travel Editor, SMT

Table of contents, fun things to do in san diego, free things to do in san diego, things to do in san diego with kids, things to do in san diego for couples, unique things to do in san diego, plan your trip to san diego with aaa.

From stunning beaches and breathtaking hikes to exciting nightlife and cultural attractions, America’s Finest City, aka San Diego, is a top travel destination. 

With nearly perfect weather year-round, 70 miles of spectacular California coastline and world-class attractions like the San Diego Zoo, the city is an urban waterfront paradise. 

Whether you’re planning a family vacation, a romantic getaway or an exciting trip with your best friends, come explore this fine city and discover all the amazing things to do in San Diego in 2024!

No matter what your idea of fun is, San Diego can deliver. From outdoor activities on the water to exciting concerts downtown, you’ll find plenty of fun things to do in San Diego.

1. Cruise the San Diego Harbor

A harbor cruise in San Diego is a great way to experience the city’s stunning waterfront views. You can take in the sights of the city skyline, the Coronado Bridge and the USS Midway Museum while relaxing comfortably on a charter. 

You can also spot sea lions, dolphins and other marine life as you cruise around the harbor. The cruise usually lasts around two hours and includes a narrated tour of the harbor’s history and attractions.

2. Visit Gaslamp Quarter

The Gaslamp Quarter is a vibrant and exciting area to explore in downtown San Diego. It’s filled with a variety of restaurants, bars, shops and entertainment venues, which makes it a great stop for a fun night out on the town. You can even take a delicious Gaslamp food tour and find the best spots to eat downtown. 

The area is also home to a variety of events like San Diego Comic-Con and the San Diego International Film Festival. Visiting the Gaslamp is a great way to experience the culture and energy of San Diego.

3. Kayak in the Bay

Kayaking in the San Diego Bay is a great way to get out on the water and enjoy the beauty of the city. This is a unique experience because most of the places you’ll be able to see can only be reached by kayak or paddleboard.

The bay is full of wildlife, and is a great place to take in the stunning views of the city skyline while soaking up the warm California sunshine.

4. Explore Seaport Village

Seaport Village is a waterfront shopping, dining and entertainment complex located in downtown San Diego. It features over 50 unique shops, restaurants and attractions, including a carousel, lighthouse and a train ride. 

The village also offers a variety of activities, such as live music, art shows, festivals and nearby farmers markets on the weekends. It’s a popular destination for locals and tourists alike.

5. Jet Ski in Mission Bay

If you’re looking for an exhilarating experience, go jet skiing in Mission Bay. The bay has calm waters, perfect for exploring its many islands, coves and inlets.

The bay is also home to a variety of marine life, so you may even spot some dolphins or sea lions while you’re out on the water.

6. Go Whale Watching

Whale watching in San Diego is an amazing experience that’s available all year round. The waters off the coast of San Diego are home to a variety of whales, including gray whales, humpback whales and blue whales. 

During the winter months, gray whales migrate south along the coast, providing an incredible opportunity to observe them in their natural habitat. During the summer months, humpback and blue whales can be seen in the waters off San Diego. 

Book a whale watching cruise tour to get up close and personal with these majestic creatures.

7. Bike Around Coronado Island

If you’re looking for a fun day activity, go biking around Coronado Island . The island is connected to the mainland by the Coronado Bridge, and the views of the city skyline and San Diego Bay are stunning from Centennial Park. 

The island is relatively flat, and there are plenty of bike paths and trails to explore, making it an ideal place for biking. The island is also home to some of the best beaches in the area , as well as a variety of restaurants, shops and attractions, like the iconic Hotel del Coronado.

8. Stroll the Torrey Pines Beach Trail Loop

If you love a brisk walk with some of the best views in San Diego , check out Torrey Pines Beach Trail Loop. The trail is a scenic 3.2-mile loop that offers stunning views of the Pacific Ocean, Torrey Pines State Natural Reserve and the surrounding cliffs. 

The trail is popular for hiking, running and biking, and is a great way to explore the natural beauty of the area.

9. PaddleBoard in Mission Bay

Paddleboarding in Mission Bay is a great way to enjoy the water and beautiful scenery. The calm waters of the bay provide a great opportunity to paddleboard, and the area is full of wildlife and interesting sights, making it a fun way to spend your day.

10. Tour Downtown in GoCars

A GoCar tour in downtown San Diego is a great way to see the city and discover its history and culture. You’ll take the tour in your own little car that comes with a built-in GPS that will direct you, tell stories and interesting facts and provide you with fun recommendations.

It’s like having a local show you around, and the greatest part is that you can take the sightseeing tour at your own pace. You can take detours, pause for photos, get a coffee or have lunch whenever you want.

11. Ride Hydrobikes

Riding hydrobikes in San Diego is an exciting and unique experience. The bikes are powered by a combination of electric and pedal power, allowing you to explore the city’s waterways with ease. 

The bikes are easy to maneuver and provide a great way to explore the city’s canals, bays and beaches. The views of the city skyline and the ocean are breathtaking, and the experience of riding a hydrobike is one you won’t soon forget.

12. Go Paragliding

Paragliding in San Diego is an amazing experience for any adventure seeker. The views of the city and the ocean are incredible, and the feeling of soaring through the air is exhilarating. The weather in San Diego is usually sunny and mild, making it an ideal place to go paragliding. 

There are launch sites located throughout San Diego, providing a great view of the city and the ocean. The take-off is easy and the flight is smooth, allowing you to enjoy the scenery and the feeling of freedom. After landing, you can enjoy the beautiful beaches and other attractions San Diego has to offer.

13. Rent Eco Boats

Whether you’re visiting San Diego for the first time or you’re a born-and-raised local, eco boat rentals are one of the best things to do in San Diego. It’s a great way to explore San Diego’s coastline, bays, coves and islands, and see some diverse wildlife. 

Eco boats are powered by electric motors, making them quieter and more environmentally friendly than traditional boats. Renting an eco boat is the perfect way to enjoy a peaceful day on the water.

14. Visit Hotel del Coronado

Visiting Hotel del Coronado in San Diego is an unforgettable experience. Located on the beach of Coronado Island, the hotel offers stunning views of the Pacific Ocean and Coronado Bay. The hotel is a historic landmark, with its iconic red roof and Victorian-style architecture. 

While guests can enjoy all of its luxurious amenities, visitors are welcome to enjoy the multiple restaurants, boutiques and gelato shops throughout the hotel. With its beautiful setting and rich history, Hotel del Coronado is a must-visit destination in San Diego.

15. Attend a Concert at the House of Blues

If you’re ready for a fun night out, attend a concert at the House of Blues in downtown San Diego. The venue is a great size, has an electric atmosphere and offers plenty of room to move around and dance. 

The crowd is usually a mix of locals and tourists, and the energy is always high. It’s a great place to see a concert and have a great time.

16. Ride the Ferry to Coronado

If you’re looking for a fun way to travel from downtown San Diego to Coronado Island, take a ferry boat ride through the bay. It only costs $5 to board and cruises you for 15 minutes, showcasing the amazing views of San Diego’s skyline along the way.

Once you make it to Coronado Ferry Landing, you’ll deboard in a charming village full of restaurants and shops, as well as places to rent bikes, paddleboards, kayaks and more. 

17. Take Private Surf Lessons

Fully indulge in the Southern California experience by taking private surf lessons . You will be the central focus of a customized surf session, personalized for your goals.

The experience will leave you with lasting memories and make surfing your new favorite activity.

18. Go on a Jet Boat Ride

While taking a leisurely boat trip on San Diego Bay is enjoyable, taking a thrilling ride on a dual-engine jet boat is a memorable experience. Take a jet boat ride and zip around the bay while taking in the scenery, the roaring wind and views of Coronado Island. If that isn’t thrilling enough, 360-degree spins really add to the excitement.

19. Check Out Sunny Jim Cave

Sunny Jim Cave is a historic sea cave located in San Diego, and it’s the only sea cave in the United States that is accessible by land. Visitors can access the cave by descending a steep staircase of 145 steps. 

Inside the cave, visitors can explore the unique rock formations and view the ocean from the cave’s opening. You can even rent snorkel gear or pick up souvenirs from The Cave Store.

20. Visit Cabrillo National Monument

Cabrillo National Monument in San Diego is a beautiful place to visit. It is located on the tip of Point Loma and offers stunning views of the San Diego Bay and the Pacific Ocean.

Visitors can explore the tide pools, take a guided tour of the historic lighthouse and learn about the history of the area. There are also plenty of hiking trails and picnic areas to enjoy.

21. Have a Harbor Speed Boat Adventure

If you’ve got a need for speed, experience the thrill of driving your own speed boat on a guided and narrated speed boat adventure tour around San Diego’s harbor. Throughout the entire tour, you will steer and captain your own speed boat while being guided by a knowledgeable and experienced guide on a different boat.

Each boat has a two-way communication system installed, allowing you to hear your tour guide at all times. This speed boat tour is a fun way to experience the stunning San Diego harbor while learning about its history.

22. Take a Private Sailing Charter in the Bay

If you want to enjoy the beautiful waters of San Diego in a different way, board a beautiful sailing yacht with your very own captain. With this private sailing charter experience , you’ll be able to create your own itinerary.  

While the experience comes with complimentary bottled water and snacks, you are welcome to bring your own snacks and beverages, including booze, so you can sip and sail to your delight. 

23. Take a Fishing Trip

Whether you’re an experienced fisher or a beginner, board a private San Diego fishing charter for the fishing experience of a lifetime. 

San Diego is a year-round fishing mecca for a variety of fish, including bluefin and yellowfin tuna, yellowtail, white seabass, mahi-mahi, calico bass, rockfish, marlin and more.

24. Snorkel at La Jolla Cove

La Jolla Cove in San Diego is a fantastic place to snorkel, and you can either rent equipment or bring your own. The clear waters of the cove provide excellent visibility, and the abundance of marine life makes it a great spot for snorkeling. 

The area is home to a variety of fish, sea lions and other marine life, and it’s ideal for both experienced and novice snorkelers. The cove is also surrounded by stunning cliffs and caves for exploring.

If you’re looking for activities to accommodate a tight travel budget, there are countless free things to do in San Diego. The city is an outdoor paradise, so you won’t have any trouble finding activities that won’t hurt your wallet. 

25. Go to the Beach

As you can imagine, San Diego is home to plenty of beaches you’ll want to visit. San Diego’s most popular beach is Mission Beach, complete with a boardwalk and oceanfront amusement park.

The party shoreline of Pacific Beach and the hipster feel of Ocean Beach are just a couple of the many beaches to choose from; there are also family-friendly beaches like Moonlight State Beach and picturesque beaches like Windansea. 

26. Watch the Sunset at Sunset Cliffs

There is no better way to round off a day of adventure in San Diego than with a visit to Sunset Cliffs to see the sunset. Sunset Cliffs is a stunning natural area located along the Pacific Ocean, featuring rugged cliffs, rocky shorelines and stunning views of the ocean.

The cliffs are a popular spot for hiking , fishing and watching the sunset. The area is also home to a variety of wildlife, including sea lions, dolphins and seabirds.

27. See the Sea Lions at La Jolla Cove

Another free and amazing thing to do is stop by La Jolla Cove to see the sea lions. The sea lions are playful, curious and super cute. Just be sure to give them their space, as they are wild animals that can be aggressive if they feel threatened. 

The view of the ocean and the cliffs at La Jolla Cove is also breathtaking. It’s a great place to relax and take in the beauty of nature.

28. Tour the Botanical Building

Visiting the Botanical Building in Balboa Park is a truly unique experience. The building is a stunning example of Spanish Renaissance architecture, and the lush gardens inside are filled with exotic plants and flowers. 

The building is also home to a variety of birds, butterflies and other wildlife. It’s a nice, relaxing activity that nature lovers will enjoy.

29. Visit the Hidden Swing in La Jolla

The hidden swing in La Jolla is a hidden gem in San Diego you’ll want to experience. The swing is tucked away in a secluded spot, surrounded by lush greenery and beautiful views of the ocean. 

The swing is made of wood and is suspended from a tree, making it the perfect place to take pictures. The experience of swinging in the fresh air and taking in the stunning views of the ocean is truly unforgettable.

H3: 30. Go Museum Hopping in Balboa Park

While Balboa Park includes a variety of gardens, trails and other outdoor activities to enjoy for free, museum hopping in Balboa Park is a great way to explore the many cultural and historical attractions in the area — and certain ones are free on select Tuesdays. 

Visitors can explore the San Diego Air and Space Museum, San Diego Natural History Museum, San Diego Museum of Art, San Diego Automotive Museum and the San Diego Model Railroad Museum, among many others.

Check out the Balboa website to find out more about which museums are free on Tuesdays.

31. Go to Kate Sessions Park

Kate Sessions Park in San Diego is a beautiful park located in the heart of the city that offers stunning views of the city skyline and the ocean. The park has walking trails, picnic areas, playgrounds and a basketball court.

The park is a great place to spend a day with family and friends, or to just take a break from the hustle and bustle of the city.

32. Explore Mission Trails Regional Park

With 7,220 acres, Mission Trails Regional Park is the sixth-largest urban park in the country and the largest in San Diego County. The park features a variety of recreational activities, including hiking, biking, camping, fishing and rock climbing — perfect for any outdoor enthusiast.

The park is home to the Old Mission Dam, which was built in the early 1900s and is the oldest dam in San Diego County. The park also features a variety of cultural and historical sites, including Mission Basilica San Diego de Alcalá, the first mission in California.

33. Hike Annie’s Canyon Trail

If you’re looking for a hike that’ll have you break a sweat, check out Annie’s Canyon Trail. The trail is a 1.5-mile loop with a variety of terrain, including steep hills, sandy paths and rocky terrain. 

The trail offers stunning views of the northern San Diego coastline and the surrounding hills. The trail is also home to a variety of wildflowers and cacti, making it a great spot for nature lovers.

34. Have a Bonfire on Fiesta Island

Having a bonfire on Fiesta Island is a great way to spend an evening in San Diego. The island is located in Mission Bay and offers stunning views of the city skyline. 

The beach has areas where you can build a bonfire in concrete pits or you can bring your own fire pit and set it up on the shore. The sound of gentle waves lapping the shore enhances the peaceful ambiance as you enjoy a fire under the stars.

35. Browse the Spanish Village Art Center

The Spanish Village Art Center in Balboa Park is a vibrant and colorful place to explore. It features a variety of art galleries, shops and restaurants, all of which are housed in a unique Spanish-style village. 

Visitors can explore the galleries and shops and talk to local artists. The center also hosts a variety of events, such as art classes, live music and festivals.

36. Take a Day Trip to Julian

If you want to experience a unique side of Southern California, you can take a day trip to the quaint mountain town of Julian, about an hour-and-a-half-drive from San Diego. 

Once you arrive in Julian, you can explore the charming town, visit the local wineries and cideries, go apple picking and take in the stunning views of the surrounding countryside. While you’re there, you have to stop and enjoy a slice of Julian’s famous apple pie, too! 

If you’re visiting San Diego with the kids in tow, you’re in for an amazing time for building lasting memories. There are so many things to do in San Diego with kids that’ll make for an unforgettable family vacation. 

37. Explore the San Diego Zoo

One of the best things to do in San Diego is visiting the world-famous San Diego Zoo in Balboa Park. While you’re there, you can explore the many different habitats and see a variety of animals from around the world. You can also learn about conservation efforts and the importance of protecting wildlife.

There are plenty of activities to keep you entertained, such as animal shows, rides and educational programs. Plus, the zoo is a great place to take pictures and make memories with your family.

38. Visit the San Diego Zoo Safari Park

San Diego also offers a second zoo, San Diego Zoo Safari Park, located in Escondido. It’s farther away from the city, but is much larger than its sister location. There are lots of kid-friendly activities, from feeding the giraffes to riding the carousel.

You can explore the park on foot or by tram, where you can get up close and personal with the animals, from giraffes and rhinos to zebras and cheetahs. 

39. Head to SeaWorld San Diego

Visiting SeaWorld San Diego is a fun experience your kids are sure to enjoy. You can explore the park and see a variety of marine life, including dolphins, sea lions, penguins and whales. 

You can also take part in thrilling rides and shows, and enjoy delicious food and drinks. There are also plenty of educational opportunities, such as interactive exhibits and educational talks. 

40. Find Thrills at Belmont Park

Visiting Belmont Park in San Diego is a great experience for the whole family. The park is located in Mission Beach and offers a variety of activities, including a roller coaster, other fair rides, mini golf, laser tag, a ropes course and carnival and arcade games.

The park also has a variety of restaurants and shops, making it an ideal place to spend the day with the kids.

41. Visit Sesame Place

Sesame Place is one of California’s newest theme parks. The park features seven Sesame Street-themed rides, an interactive musical play area and 11 water attractions, including a 500,000-gallon wave pool — one of the largest in Southern California. 

The park also has an interactive Sesame Street Neighborhood complete with the iconic 123 Stoop, live character shows and an award-winning daily parade that’ll excite both you and your kids.

42. Tour the USS Midway Museum

The USS Midway Museum is a unique and fascinating experience the whole family can enjoy. Visitors can explore the aircraft carrier, which served in the U.S. Navy for 47 years, and learn about its history and the people who served on it. 

The museum also features interactive exhibits, flight simulators and a variety of educational programs your kids will love. Visitors can take a self-guided audio tour of the ship and its many decks. The museum is a great way to learn about the history of the U.S. Navy and the people who served on the USS Midway.

43. Do a Ghost Tour

For a fun and spooky experience, take your family on one of the many ghost tours available in San Diego. From the scary stories of Gaslamp Quarter to the haunting tales of Old Town San Diego , you’ll learn about the rich history of the city and the spooky tales that follow. 

44. Catch a Game at Petco Park

If you happen to visit San Diego during baseball season, catching a Padres game at Petco Park in the heart of downtown is an unforgettable experience. The stadium has great views of the field from all angles and the atmosphere is lively with passionate fans. 

Grab a fun treat for the kids, then sit back and enjoy the baseball game — the perfect way to spend an afternoon or evening with friends and family.

45. Go to Birch Aquarium 

If you happen to have a rainy day in San Diego, the aquarium is the perfect place to go. Birch Aquarium is part of the Scripps Institution of Oceanography at the University of California San Diego. 

The aquarium houses more than 5,000 fish and other sea creatures in 60 habitats, and features a variety of interactive exhibits your kids will love, including a touch pool, kelp forest and shark lagoon. 

46. Visit Old Town

Visiting Old Town San Diego with kids can be a fun and educational experience. You can explore the historic buildings, learn about the history of the area and enjoy the unique shops and restaurants.

There are also plenty of activities for kids, such as the Old Town San Diego State Historic Park, Old Town Trolley Tours and even candle making at Toby’s Candles. Families can also enjoy the many festivals and events that take place in Old Town San Diego throughout the year.

47. Visit the Carlsbad Flower Fields

If you’re in San Diego in early March through mid-May, the Carlsbad Flower Fields are a must-visit for you and your family. The fields are on a 50-acre hillside covered in Giant Tecolote Ranunculus. 

The flowers feature a variety of colors, including white, yellow, pink and red. Visitors can enjoy the beauty of the flowers, take pictures and purchase fresh cut flowers. The fields also feature a garden store, a snack bar and a picnic area.

48. Have a Pirate Adventure at Maritime Museum

A New Pirate Adventure at the Maritime Museum in San Diego is an interactive experience that takes visitors on a journey through the Golden Age of Piracy. Kids can explore a replica pirate ship, dress up in pirate costumes and learn about the history of piracy. 

Visitors can also take part in interactive activities such as sword fighting, treasure hunting and cannon firing. The museum also offers educational programs and workshops that the whole family can participate in.

49. Visit Legoland

Experience a day of imagination and fun during a trip to Legoland California . The park features over 60 rides, shows and attractions, including the world’s first Lego-themed roller coaster, the Dragon Coaster.

It also features a variety of interactive attractions, such as the Lego Factory Adventure, Lego City Playtown and Lego Technic Test Track. You also have the option to visit Sea Life Aquarium right next door for a fascinating glimpse into the aquatic world.

If you’re planning a romantic getaway, there are plenty of things to do in San Diego for couples. From intimate candlelit dinners to exciting boat adventures, there’s something for every type of couple.

50. Check Out Little Italy

Little Italy is a vibrant and lively neighborhood located in downtown San Diego. It’s known for its Italian restaurants and cafes, as well as its colorful murals and street art. 

Take a Little Italy food tour to experience romantic Italian cuisine or browse through the famous Little Italy Mercato farmers market on Saturday mornings.

51. Grab Dinner and Drinks at a Rooftop 

With San Diego’s mild climate and breathtaking views, there’s plenty of rooftop bars and restaurants to check out for delicious food and drinks with your partner. 

Check out Lumi in Gaslamp Quarter for a unique downtown dining experience, or go to George’s at the Cove’s Ocean Terrace for stunning panoramic views of La Jolla Cove.

Take in the beauty of the view while you relax and enjoy each other’s company.

52. Have a Romantic Picnic

A romantic picnic is a perfect way to spend a day with your special someone in San Diego. Enjoy the beautiful weather and scenery while you relax and enjoy a picnic lunch or dinner. 

If you want to spruce things up, you can hire one of the many picnic companies in San Diego to do the setup for you, so all you have to do is show up and enjoy a luxury picnic experience. 

53. Take Professional Photos

It’s no secret that there are countless photo ops in San Diego, so take advantage of the views with a professional private photoshoot with your partner. 

You’ll be able to take home some high-quality images of you and your partner with a magnificent beach sunset or a lush park as the backdrop.

54. Stroll Through the Japanese Friendship Garden

The Japanese Friendship Garden is a beautiful and tranquil oasis located in Balboa Park. It features a traditional Japanese garden with a koi pond, tea house, Zen garden and a variety of plants and trees. The garden also features various sculptures, stone lanterns and a bonsai collection. 

Couples can enjoy a peaceful stroll through the garden, take part in a traditional tea ceremony and learn about the history and culture of Japan.

55. Get Competitive at Coin-Op

If you want a lighthearted and fun date night, check out Coin-Op in downtown San Diego or in the North Park neighborhood. Coin-Op is a popular bar and arcade that features a wide selection of classic and modern arcade games, as well as a full bar with craft beer, cocktails and wine. 

The atmosphere is lively and fun, and they offer a variety of food options, including pizza, burgers and tacos. It’s a great place to unleash your inner child and let loose with your partner. 

56. Attend an Event at the Rady Shell

Attending an event at the Rady Shell is a great date night idea you won’t forget. The outdoor amphitheater offers stunning views of the city skyline, and the venue is equipped with state-of-the-art sound and lighting systems, making it the perfect place to enjoy a live performance. 

Whether you’re attending a concert or a group yoga class, you’re sure to have a great time at the Rady Shell.

57. Have a Romantic Dinner at the Marine Room

A romantic dinner at The Marine Room in La Jolla is the perfect date night idea. The restaurant is located right on the beach, offering stunning views of the ocean and a cozy and romantic atmosphere on the inside.

The menu features a variety of fresh seafood dishes, as well as classic steak and pasta options. To top it off, the restaurant offers a selection of fine wines and craft cocktails to pair with your meal.

58. Take a Romantic Sunset Cruise

Take in the breathtaking views of San Diego’s sunset on a romantic sunset cruise . Enjoy wine and cheese as you cruise on a private charter through Mission Bay. It’ll be an unforgettable experience that you and your partner can cherish for years to come. 

59. Rent Glow Boats

A glow boat experience is one of the best date night ideas in San Diego. You’ll board an electric eco boat that glows with neon lights so you can pedal your way through the San Diego Bayay at night. 

You can enjoy the beautiful views of the nighttime city skyline and the Coronado Bridge while you cruise around the bay. The boat also includes a cooler and music, so you’ll have everything you need for a romantic evening.

60. Visit Temecula Wine Country

About an hour north of downtown San Diego, visiting Temecula wine country is a unique Southern California experience. The rolling hills, lush vineyards and stunning views make it a perfect destination for a romantic getaway or a fun day trip. 

The 40+ wineries offer a variety of tastings, tours and events, so there is something for everyone. The area also has plenty of restaurants, shops and activities to explore. 

61. Take a Premier Dinner Cruise

Take a relaxing premier dinner cruise , where you can take in the San Diego skyline in style. Enjoy the mouth-watering buffet, promenade under the stars and admire the glittering city lights as you cruise along San Diego Bay in a luxurious yacht.

If you are looking for unique things to do in San Diego, you won’t be disappointed. There are so many interesting and exciting activities to do that will make for an unforgettable experience.

62. Have a Flight Experience

For the ultimate San Diego adrenaline rush, check out Sky Combat Ace . The experience was developed by a former fighter pilot who wanted to give anyone who craves the excitement of flying fighter jets the opportunity to experience it firsthand.

You can fly like a fighter pilot and learn basic fighter maneuvering skills. You’ll twist and turn through the air above the California desert for the experience of a lifetime.

63. See a Movie at the Rooftop Cinema Club

For a unique movie experience, attend the Rooftop Cinema Club in downtown San Diego, where you can watch a movie under the stars while enjoying the beautiful cityscape. 

You’ll find comfortable chairs and a big screen featuring a classic movie everyone will love. You’ll be offered headphones for the movie, so you won’t have to worry about unwanted city noises interrupting your film experience. Overall, it’s a great way to spend an evening with friends, family or a partner.

64. Find Unique Speakeasies

Speakeasies are fun places to visit for travelers and locals alike, and San Diego is home to plenty of unique ones. Some are hidden in plain sight, while others are tucked away so well that even regulars have a hard time finding them again. 

If you love specialty cocktails and unique atmospheres, make a point to locate some of San Diego’s best hidden bars. We won’t spoil any hidden entrances, as that would take away the fun, but we’ll give you a few hints on where to start, including False Idol (Little Italy), Raised by Wolves (La Jolla) and The Grass Skirt (Pacific Beach). 

65. Visit Verbatim Books

If you’re a book lover, you’ll love Verbatim Books, which is a used bookstore specializing in rare and out-of-print books. They offer a wide selection of books from all genres, including fiction, nonfiction, children’s books and more. 

They also carry a selection of vintage magazines, comics and other collectibles. You’ll love exploring all the unique collections.

66. Take a SEAL Tour

With so much to do on land and water in San Diego, the SEAL Tour takes advantage of both, with a bus that turns into a boat. You’ll wind your way through the beautiful San Diego streets before splashing down for a cruise through the waters of the San Diego Bay. 

Experience San Diego’s ecological beauty and learn the depth of the city’s military history while taking a voyage through the waters that are home to California seals and sea lions.

67. Go Hot Tub Cruisin’

Hot tub cruising in San Diego is an exciting and unique way to cruise the bay. You’ll board a pontoon boat that has a fully functioning hot tub on board, so you’ll be able to enjoy the sights of the bay while relaxing in the warm water.

Hot tub cruising in San Diego is a great way to spend a day or evening with friends and family.

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San Diego County Plant Atlas Reaches 1 Million Observations on iNaturalist!

People Who Made The Nat: Ethel Bailey Higgins

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This Wild Life: Creating California’s First Insect Library

Collaborating to Conserve Biodiversity—One Kangaroo Rat at a Time

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Celebrate your freedom in a thousand exciting ways

From immersive exhibits to exciting events, there are countless ways to explore America’s Living Symbol of Freedom – the USS Midway. This legendary aircraft carrier is hugely popular and has something for all ages. Come Aboard!

Freedom Park at Navy Pier , Opening 2028!

San Diego’s newest bayfront park will be at the footsteps of the USS Midway. This park will honor our veterans, celebrate our freedoms, and provide moments of engagement for all who visit.

USS Midway Celebrates 20th Anniversary

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Featured Event ᛫ Apr 26

Members’ Preview: Art Alive 2024

Art alive floral exhibition, today's hours: 10:00am - 5:00pm, agents of power: body adornment in african art.

February 3–July 7, 2024 Body adornment amongst African peoples is rich and diverse, an essential aspect of cultural expression, identity,…

February 3, 2024 through July 7, 2024

Special Event

April 25–28, 2024

A kaleidoscope of colorful floral arrangements interpreting works of art from the Museum collection. It’s four days of fun-filled events, large-scale art and flower installations, and a garden of activities for families and artists of all ages. Art Alive 2024 celebrates the art of India featuring a special installation from the Museum’s renowned Edwin Binney 3rd Collection of South Asian paintings.

The Museum’s signature annual fundraiser provides essential support for the Museum’s exhibitions, education, outreach, and public programs. Talented floral designers fill the galleries with fragrant arrangements, offering a brilliantly colored backdrop for a weekend of art-inspired activities.

Berenice Abbott: Changing New York

Through June 16, 2024

Berenice Abbott, "Metropolitan Life Building, New York," ca. 1935. Gelatin silver print. Gift of Cam and Wanda Garner, 2020.340. © Berenice Abbott/Getty Images, Courtesy of Howard Greenberg Gallery, New York.

On View at MOPA@SDMA

Picture This: Recent Acquisitions

Through September 1, 2024

Hendrik Kerstens, Spout, 2011. Archival pigment print on photographic paper. Museum of Photographic Arts at The San Diego Museum of Art: Gift of the Lawrence Friedman Trust, 2021.007.007. © Hendrik Kerstens.

Storyteller: Work by Holly Roberts

Holly Roberts, Angry Face, 2021. Mixed media collage. © Holly Roberts, Courtesy of Holly Roberts.

The Artist Speaks: Cara Romero

April 27 through October 20, 2024

Cara Romero, Naomi, 2017. Archival pigment print. © Cara Romero

MOPA is now MOPA@SDMA

As of July 1, 2023, the Museum of Photographic Arts and The San Diego Museum of Art have merged to become one unified institution. The Museum of Photographic Arts is now the Museum of Photographic Arts at The San Diego Museum of Art (MOPA@SDMA).

MOPA@SDMA remains a pay-what-you wish museum open Thursdays through Sundays 11:00 a.m.– 5:00 p.m. in Balboa Park inside the Casa de Balboa building across from the Lily Pond.

Visible Vaults

Arts of south and southeast asia, arts of iran, german expressionism, art of the open air, art of east asia.

Currently on View

Programs & Events

• Member Event

Friday, April 26 8:00 a.m.–noon   Member Benefit Enjoy early access to Art Alive Vote for your favorite works from the Art Alive Floral Exhibition Members get early access! Art…

April 25–April 28, 2024 Friday, April 26 noon–5:00 p.m.   Art Alive brings a kaleidoscope of colorful floral arrangements interpreting works of art from the Museum collection, four days of…

Friday, April 26, 2024 7:00 p.m.–midnight   Presented by The Museum blooms, the garden glows, and the plaza pops! Marvelous amusement awaits at Bloom Bash, the vibrant, late-night celebration that kicks…

April 25–April 28, 2024 Saturday, April 27 10:00 a.m.–6:00 p.m.   Art Alive brings a kaleidoscope of colorful floral arrangements interpreting works of art from the Museum collection, four days…

Art Alive Garden of Activities

Saturday, April 27 and Sunday, April 28 1:00–5:00 p.m. PT May S. Marcy Sculpture Garden   Great for artists of all ages, the Art Alive Garden of Activities brings hands-on…

April 25–April 28, 2024 Sunday, April 28 10:00 a.m.–6:00 p.m.   Art Alive brings a kaleidoscope of colorful floral arrangements interpreting works of art from the Museum collection, four days…

The Museum Is Closed

The Museum is closed on Monday, April 29 for Art Alive de-installation.   Learn more about Art Alive.

Books & Art: Self-Portrait Workshop

Saturdays, March 9, April 6, and May 4 12:30–1:45 p.m. The San Diego Museum of Art Library   Join The San Diego Museum of Art in exploring Keith Haring’s approach…

Virtual Tour: Treasures of the San Diego Museum of Art Part Two

Wednesday, May 8th 1:00 p.m. – 2:00 p.m. PT   Virtual Event The San Diego Museum of Art has a wonderful permanent collection with many world-renowned objects.  We will continue…

See where the Museum can take you. Free admission is just the beginning. Enjoy exclusive access to special events and unique art experiences. Most importantly, your membership helps the Museum provide the San Diego community with the highest quality exhibitions, educational programs, and community outreach. Explore the benefits of becoming a member today.

Free guided tours are available daily. Highly trained Museum docents offer multiple tours each day. Free with Museum admission, each tour lasts approximately 40-50 minutes. No pre-registration is required, but space may be limited. Meet your tour guide at the Docent Desk in the Museum rotunda prior to the posted tour time.

We rely on your support to maintain and grow. Thanks to our donors, the Museum is able to share its collection and programs with local communities and throughout the world—helping the widest possible audience understand and enjoy its treasures.

The San Diego Museum of Art’s PANAMA 66 Restaurant

Located in The San Diego Museum of Art’s May S. Marcy Sculpture Court, Panama 66 features lunch and dinner, late hours, live music, and weekend brunch. Take in views of the Museum’s May S. Marcy Sculpture garden and enjoy local craft beers on tap, exhibitions-themed cocktails, and locally-sourced seasonal sandwiches, salads, and entrees at Panama 66.

SDMA Members get 10% off all items within the store!

Apply your discount by inputting your name and membership ID below. This discount cannot be applied in conjunction with other discount codes.

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Our campus encompasses academic schools, residential colleges, administrative departments, research centers, athletics, hospitals and even an aquarium. Ensuring UC San Diego is properly represented by all of our parts creates a cohesive whole that will be recognizable and memorable for all audiences in and beyond San Diego. The simplest way to establish brand awareness is through consistent use of the UC San Diego logo on all our marketing and communications materials.

It’s imperative that the UC San Diego logo is used consistently and with emphasis on all materials, both external and internal. The information provided here is your guide for properly applying one of the university’s most important brand assets.

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Logos and Brand Guidelines

San Diego Regional Economic Development Corporation –  EDC for short  – is an independently-funded economic development organization that mobilizes business, government, and civic leaders around an inclusive economic development strategy in order to connect data to decision making, maximize regional prosperity, enhance global competitiveness, and position San Diego effectively for investment and talent.

Please find San Diego Regional EDC’s logo and brand guidelines, as well as San Diego: Life. Changing. and World Trade Center San Diego logos, below.

San Diego Regional Economic Development Corporation

We’re San Diego Regional Economic Development Corporation . We know that’s a mouthful—after first mention, other acceptable names to call us:

• San Diego Regional EDC

Please : Don’t call us San Diego EDC, SDEDC, or any variation that drops ‘regional’ for our name. We’re proud of our region-wide work to mobilize business, government, and civic leaders around an inclusive economic development strategy.

Download EDC’s current logo for approved use .

Not sure whether logo use is approved? Please contact Bree Burris at [email protected] .

EDC-Managed Brands

San diego: life. changing..

San Diego: Life. Changing. is EDC’s brand designed to attract and retain talent in San Diego. We manage a separate website, social media platforms, and more to promote San Diego’s brand.

The periods ‘.’ after “Life” and “Changing” are important to us—please don’t forget about them.

World Trade Center San Diego

World Trade Center San Diego is EDC’s international affiliate. We manage the brand and, through World Trade Center San Diego, run the MetroConnect program and lead the Export SBDC. For short, we call it WTCSD.

Please don’t: Call us “San Diego World Trade Center,” “SD WTC,” “WTC San Diego” or other creative variations.

Download WTCSD’s current logo for approved use .

Learn more about our other programs and initiatives here.

For questions about brand guidelines, logo usage, or partnerships:

Bree Burris

Director, Marketing & Communications

Things to do this weekend in San Diego: Mission Fed Artwalk, Belanova and more

There’s always something fun to do in america’s finest city. our weekend events guide is here to help, by brenda gregorio-nieto • published april 25, 2024 • updated on april 25, 2024 at 1:32 pm.

There’s always something fun to do in America’s Finest City. Our Weekend events guide is here to help. Get up. Get out. Play!

What to Know

• Our Weekend Events guide is published every Thursday in our In Your Neighborhood section of NBC7.com
• Like our mission always, our guide will do its best to span the county -- north, south, east, and west — to bring you fun, fresh and affordable things to do in San Diego
• Have any events to share? Please send them to [email protected]

Friday, April 26

Lakeside Rodeo 3-day celebration in Lakeside| $25 Head to the East County for some Western-style fun, with Bronc Riding, Barrel Racing, Steer Wrestling, and Roping Competitions.

Get San Diego local news, weather forecasts, sports and lifestyle stories to your inbox. Sign up for NBC San Diego newsletters.

Madama Butterfly 7:30 p.m. at the San Diego Civic Theatre| $185 (few tickets left) Puccini’s Madama Butterfly is passionate, poignant and haunting, and features some of the greatest musical moments from the composer’s long career .

Diary Of A Wimpy Kid, The Musical 7 p.m. at Casa del Prado Theatre| $22 Based on the beloved book series, Diary of a Wimpy Kid comes to life in this new musical filled with laughter, adventure and a relatable tale of growing up.

Bloom Bash 7 p.m. at the San Diego Museum of Art| $300 Bloom Bash is a 21+ event kicking off Art Alive weekend with delicious food and cocktails, a Ferris wheel and other festivities in the plaza outside the Museum.

Free Arbor Day Concert with The Gravities and Jonny Tarr 5:30 p.m. at Civita Park | Free Civita celebrates Arbor Day with an outdoor concert featuring two 2024 San Diego Music Awards nominees. There will be food available for purchase. Bring blankets, picnics, and beach chairs.

What else is happening around town?

We now know where the new Poway Trader Joe's location will be

Solana Beach, Del Mar Fairgrounds settle lawsuit that threatened KAABOO's return

Saturday, april 27.

Mission Fed Artwalk Little Italy until April 28 Over 250 artists travel from across the US and Mexico to showcase their work to 100,000 attendees who come to view and purchase artwork, enjoy live music performances, and participate in interactive art experiences.

Adams Avenue Unplugged Noon at Adams Avenue | Free This event features over 60+ live musical performances inside restaurants, bars, and coffee houses along a two-mile stretch of Adams Avenue.

San Diego Spring Home & Garden Show 10 a.m. at the Del Mar Fairgrounds | Free Discover the latest trends and innovations in home improvement at the premier Home Improvement Expo in San Diego.

Encinitas Spring Street Fair 9 a.m. in Encinitas | Free The Spring Street Fair, ongoing since 1983, has international food, children’s rides, four live stages, and the craft brewery beer garden guarantee that there will be fun for the whole family.

2024 Linda Vista Multi-Cultural Fair and Parade 10 a.m. on Linda Vista Road | Free The Linda Vista Multi-Cultural Fair and Parade, held annually on the 6900 block of Linda Vista Road (between Comstock and Ulric Street), is intended to promote cultural awareness and understanding within the City of San Diego.

Uncorked Wine Festival 1 p.m. at Spanish Landing Park| $65 Enjoy over 100 wines & bubblies from across the globe + some "outside the bottle" options like canned cocktails and seltzers. Sip & savor your way with a wine tasting by the water including lawn games, food trucks, a DJ, and more. 

GiGiFit Donut Run San Diego 8 a.m. at Crown Point Park| Registration required This year's San Diego Donut Run will be benefitting GiGi’s Playhouse. GiGi's Playhouse provides free educational, therapeutic, and career-building programs to individuals with Down syndrome, their families, and the community.

Sunday, April 28

Coronado MainStreet's 32nd annual car show 10 a.m. in Coronado | Free This will be Coronado MainStreet's 35th annual car show, MotorCars on MainStreet, featuring 1975 and older restored antiques, classic, rod and custom cars & trucks.

Belanova-Vida en Rosa Tour 8 p.m. Gallagher Square| $61 Belanova is a Mexican pop band who are back in the U.S., celebrating the milestone of their 24th Anniversary with their Vida En Rosa tour.

The Flower Fields at Carlsbad Ranch Until May | $14-$23 Mother Nature transforms the rolling hills of North San Diego County into one of the most spectacular displays of natural color and beauty in the world. The nearly fifty acres of Giant Tecolote Ranunculus flowers that make up the Flower Fields at Carlsbad Ranch in Carlsbad are in bloom for approximately six to eight weeks each year - from early March through early May, signaling spring in San Diego County!

Ride 7 p.m. at The Old Globe| $37- $101 As Annie and her unwitting secretary Martha share unbelievable adventures across four continents, they learn that no matter how far we ride, our past is always right behind us.

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Phillies visit the Padres to start 3-game series

The Associated Press

April 26, 2024, 4:02 AM

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Philadelphia Phillies (16-10, second in the NL East) vs. San Diego Padres (14-14, second in the NL West)

San Diego; Friday, 9:40 p.m. EDT

PITCHING PROBABLES: Phillies: Aaron Nola (3-1, 3.16 ERA, 1.08 WHIP, 26 strikeouts); Padres: Joe Musgrove (3-2, 5.74 ERA, 1.53 WHIP, 23 strikeouts)

BETMGM SPORTSBOOK : LINE Phillies -111, Padres -109; over/under is 7 1/2 runs

BOTTOM LINE: The San Diego Padres host the Philadelphia Phillies to start a three-game series.

San Diego is 14-14 overall and 6-8 in home games. The Padres are 11-5 in games when they have more hits than their opponents.

Philadelphia has gone 6-4 in road games and 16-10 overall. The Phillies are 5-0 in games when they hit two or more home runs.

The teams meet Friday for the first time this season.

TOP PERFORMERS: Jurickson Profar has six doubles and three home runs for the Padres. Manny Machado is 13-for-42 with two home runs over the past 10 games.

Bryce Harper has four doubles and five home runs for the Phillies. Kyle Schwarber is 4-for-36 with three home runs over the last 10 games.

LAST 10 GAMES: Padres: 5-5, .259 batting average, 3.62 ERA, outscored opponents by three runs

Phillies: 8-2, .269 batting average, 2.43 ERA, outscored opponents by 26 runs

INJURIES: Padres: Jackson Merrill: day-to-day (groin), Yu Darvish: 15-Day IL (neck), Tucupita Marcano: 10-Day IL (knee), Glenn Otto: 15-Day IL (shoulder), Luis Patino: 15-Day IL (elbow)

Phillies: Luis Ortiz: 15-Day IL (ankle), Rafael Marchan: 10-Day IL (back), Taijuan Walker: 15-Day IL (shoulder), Michael Rucker: 15-Day IL (hand), Dylan Covey: 15-Day IL (shoulder)

The Associated Press created this story using technology provided by Data Skrive and data from Sportradar .

Copyright © 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.

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131 million in U.S. live in areas with unhealthy pollution levels, lung association finds

Nearly 40% of people in the U.S. are living in areas with unhealthy levels of air pollution and the country is backsliding on clean air progress as the effects of climate change intensify, according to a new report from the American Lung Association. 

The organization’s report — its 25th annual analysis of the “State of the Air” in the country — found that between 2020 and 2022, 131 million people were living in areas with unhealthy levels of air pollution. The figure increased by nearly 12 million since the last survey a year ago. 

The report also found that people in the United States experienced more “very unhealthy” or “hazardous” air quality days than any time in the survey’s history. 

Katherine Pruitt, the national senior director for clean air policy at the American Lung Association, said climate change is chipping away at decades of cleanup efforts made through the Clean Air Act, a federal law passed in 1963 to regulate air pollution and set air quality standards. 

“The changes happening in our climate and with heat and drought, and especially wildfire, have started to undo some of that progress we’ve made,” Pruitt said. “It is distressing to find that so many people are living with air quality that threatens their health.” 

Wildfires are a fast-growing pollution source that policymakers are struggling to address. Climate scientists expect wildfire smoke to increase in the future, as greenhouse gas emissions push temperatures higher. The lung association’s analysis comes to the same conclusion as peer-reviewed research published last year in the journal Nature . Marshall Burke, an author of that study, suggested that wildfire smoke has undone about 25% of the Clean Air Act’s progress. 

“If we take some steps back and tell what the root cause is, it’s the burning of fossil fuels,” said Dr. Lisa Patel, a clinical associate professor who practices as a pediatrician at Stanford Medicine Children’s Health. “We don’t need to be in this situation. We have the technology, we have the federal investment to get on renewables. What we need now is the political will.” 

Every year, the “State of the Air” report analyzes air quality data of the three previous years. The analysis focuses on ozone exposure and on short-term and year-round exposures to particle pollution. The report issues grades for each measure and then summarizes how many areas pass or fail for each grade. Nearly 44 million people now live in areas that failed at all three criteria, according to the report.

Small particles are a significant concern because they can penetrate into people’s lungs, circulate in the bloodstream and affect other organs. 

These particles, which are merely a fraction of the size of a human hair, have been shown to raise risk for asthma, lung cancer, chronic lung diseases, preterm birth and pregnancy loss. 

Patel, who is also the executive director of the Medical Society Consortium on Climate and Health, said she has noticed an uptick in preterm births during periods of heavy wildfire events and has begun to counsel parents about how heat and smoke are a risk factor during pregnancy. 

“When we have weeks of poor air quality, we see more pregnant individuals coming in and delivering before 37 weeks,” Patel said, adding that parents often question whether their actions could have contributed to an early birth. “When they ask about risks for premature birth, I do say climate change. Both heat and wildfires are a risk factor. They’re not in your control.” 

Additionally, Patel said she has noticed that patients in her pediatric clinic often complain of nasal infections, eye irritation and asthmatic exacerbations, among other ailments, when wildfire smoke events happen in California. 

Pruitt said particle pollution concerns once centered on the industrial Midwest and the Northeast. But in this report, for the first time, all 25 of the cities with the most daily particle pollution were in the West. Most were in California.  

“Early in our history, a lot of particle pollution was coming from coal-fired power plants and transportation sources and industrial processes,” Pruitt said. “As the Clean Air Act has cleaned those sources up, particle pollution problems in the eastern U.S. have gotten much less serious. But in the West, they’ve of course had the same access to regulations and cleanups, but they are also being gobsmacked by climate change and wildfire.” 

Daniel Mendoza, an assistant professor of atmospheric sciences at the University of Utah, said many communities in western states are dealing with acute, short-term pollution episodes rather than chronic exposures over a long period of time. Scientists are still trying to untangle how damaging wildfire episodes are in comparison to extended exposures from industrial sources. 

“Not all bad air pollution is created equal,” Mendoza said. 

Pollution from transportation and industrial sources could continue to decline if the Environmental Protection Agency is able to implement the more stringent standards it has proposed. The EPA proposed a rule last year that would require nearly all of the country’s coal and large gas plants to reduce or capture about 90% of their carbon dioxide emissions by 2038 . 

This March, the agency implemented stricter rules to reduce tailpipe emissions from passenger vehicles . Another EPA policy, aimed at curbing nitrogen oxide pollution that travels across states , was challenged in the U.S. Supreme Court. In 2022, the Supreme Court limited the administration’s ability to use the Clean Air Act to reduce greenhouse gas emissions. 

The report has one bright spot: Ozone pollution has continued its dramatic improvement. About 2.4 million fewer people are living in areas with unhealthy ozone pollution in comparison to last year. 

Wildfire smoke has worsened in the time since this analysis was complete: Americans in 2023 breathed in more wildfire smoke than any other year on record, the Stanford researchers found last year. 

Evan Bush is a science reporter for NBC News. He can be reached at [email protected].

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World Design Capital San Diego Tijuana 2024 and City of San Diego Announce Year-Long Program

Programming includes six signature events, a series of inspiring design stories, 300+ community initiatives, a cross-border public art project and more!

On January 31, 2024, World Design Capital San Diego Tijuana 2024 (WDC 2024) and the City of San Diego announced its year of programming for design-related events. The first cross-border designation in World Design Capital history, San Diego is the first U.S. city ever to receive the designation and Tijuana is the second city in Mexico to hold the title.

“We are thrilled to officially announce our year-long program of events and initiatives that have been created and led by community members from the San Diego Tijuana region, and are a reflection of the creative passion that exists here in the community,” said Mai Nguyen, Board Chair of WDC 2024 and Director of UC San Diego Design Lab. “WDC 2024 was made possible due to our passionate cross-border design community. Throughout the year, we will be supporting and presenting design-driven events that align with our mission to transform and elevate our region.”

The  San Diego Tourism Authority  (SDTA) is partnering with World Design Capital San Diego Tijuana 2024 (WDC), to promote the cross-border region as a premier design destination and support a year-long slate of innovative programming.  “The World Design Capital will spotlight our region’s art, architecture and intellect, elevate us as an international design destination, and inspire our community for years to come,” said Julie Coker, president and CEO of the San Diego Tourism Authority. World Design Capital programming will feature a series of public events, conferences, exhibitions, summits and celebrations, bringing together global leaders to exchange ideas and create opportunities to use design to solve some of the region’s most critical issues. 

The calendar of events will include signature events in partnership with the World Design Organization, as well as community events that will help achieve program goals, demonstrate  cross-border collaboration and promote design thinking.

Signature Events

Throughout the year, WDC 2024 will present six signature events in partnership with the World Design Organization® across the San Diego Tijuana region featuring interactive design experiences for all. Signature events include the Community Celebration on February 28 at the Tijuana Cultural Center (CECUT); the World Design Festival powered by Tijuana Design Week happening May 1-5 in Tijuana; the World Design Experience powered by the Design Forward Alliance and San Diego Design Week happening September 18-25 in San Diego; the World Policy Conference powered by the City of San Diego and UC San Diego Design Lab taking place November 12-13 in San Diego; the World Design Network of Cities organized in partnership with the City of San Diego, the City of Tijuana, and the World Design Organization on November 15 in Tijuana; and the WDC 2024 Convocation Ceremony organized in partnership with the World Design Organization on November 16 at The Salk Institute.

World Design Spotlight

WDC 2024 will also be creating digital content capsules to share stories of design that shape the region. Curated by AIGA, the World Design Spotlight will highlight design-driven innovations, designers, design firms, design studios, and projects in the San Diego Tijuana region. Highlights include the Centro Cultural Tijuana (CECUT), Cross-Border Express (CBX), James Hubble / Ilan Lael Foundation, Qualcomm, Taylor Guitars, The Salk Institute, and The Stuart Collection at UCSD.

Temporary Art Installation

WDC 2024 has selected internationally recognized visual artist, Daniel Ruanova from Tijuana and full-service architecture and design agency Heleo, to create a temporary art installation titled "EXCHANGE Pavilion" that will come to life in the Plaza de Panama at Balboa Park and the Palacio Municipal de Tijuana. "EXCHANGE Pavilion" invites us to immerse ourselves in its physical and conceptual presence, contribute to its public memory and coexist with others who arrived along the way. “EXCHANGE Pavilion” will provoke dialogue, creativity, human connection, and the exchange of our collective experiences. A representation of the significance of WDC 2024 to the region, this installation will serve as a bridge, connecting people from various backgrounds, inspiring conversations, and fostering a sense of unity.

Community Initiatives

WDC 2024 will be endorsing 300+ community initiatives consisting of a diverse range of projects, events, exhibitions, activations, and more offering opportunities for active participation and engagement. The Community Programs will advance the mission of WDC 2024 to transform the region through the lens of design, curated and led by community members from San Diego and Tijuana.

“I’ve supported the World Design Capital San Diego Tijuana project from day one because of the economic benefits and cross-border collaboration that it will bring to our region,” said Councilmember Raul Campillo, who strongly advocated for $3 million for World Design Capital (WDC) in the FY2024 City of San Diego budget. “It’s an honor to help reveal more exciting details about the WDC San Diego Tijuana 2024 program, like the Balboa Park Pavilion and more than 300 community programs.”

The Prebys Foundation $1M Pledge

The Prebys Foundation is pledging an additional $1 million in matching funds to the World Design Capital. The Prebys Foundation is committed to fostering unity and growth within the cross-border communities, striving for a future that is inclusive, equitable, and vibrant. This means that for every dollar contributed to the WDC 2024, the Foundation will match it, effectively doubling the impact of each donation. This initiative is pivotal in promoting design excellence and urban policy, drawing investment and creative talent, fostering new partnerships, bolstering knowledge-driven economic growth, and enhancing the global reputation of the region as a premier travel destination. WDC 2024 is a program led and shaped by the community; we encourage everyone to engage with and support this matching challenge.

To learn more about WDC, visit: https://wdc2024.org

About World Design Capital San Diego Tijuana 2024

The World Design Capital® (WDC) is designated every two years by the World Design Organization® (WDO) to recognize a city’s innovative and effective use of design to strengthen economic, social, cultural and environmental development. Through a year-long program of design-related events, WDC provides a platform to showcase best practices in design-led policy and innovation, increase civic engagement, and attract business and tourism. The selection of the San Diego Tijuana joint bid makes it the first cross-border World Design Capital in history. While the designation is for both cities as one connected community, San Diego is the first U.S. city ever to receive the designation. Tijuana is the second city in Mexico to hold the title, following Mexico City in 2018. WDC 2024 will host a series of events, exhibitions and summits including six signature events and supporting over 300 public events and initiatives that address the region’s most pressing challenges through design, and create a unified force for regional transformation. The region’s winning bid reflects the collective efforts of founding partners UC San Diego Design Lab , Design Forward Alliance , Burnham Center for Community Advancement , City of San Diego and City of Tijuana, and numerous community supporters. More information about World Design Capital San Diego Tijuana 2024 is available at wdc2024.org .

About San Diego Tourism Authority

San Diego Tourism Authority is a private, non-profit, mutual benefit corporation composed of approximately 920 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. San Diego Tourism Authority members include tourism-related entities in such categories as lodging, dining, arts, attractions, shopping, and transportation, among others, as well as other companies indirectly involved in tourism. Visit sandiego.org to learn more.

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