what is international tourism management

What is international tourism and why is it important?

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The International tourism industry is stronger than ever before. Destinations around the world have developed their economies around international tourism and they are thriving (minus the ongoing Coronavirus pandemic, but I am confident that tourism will return so I am going to put that to one side for now). But what does it all mean?

In this article I am going to introduce you to the exciting world of international tourism- the industry that I have lived and breathed for so many years. The industry that I love. So here goes…

What is international tourism?

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Tourism is the generic term used to cover both demand and supply that has been adopted in a variety of forms and used throughout the world.

International tourism essentially refers to the activities undertaken by visitors, also known as the visitor economy. The tourism industry encompasses all activity that takes place within the visitor economy.

This includes activities that are directly related to the tourist, such as staying in a hotel, ordering a meal or visiting a tourist attraction. It also includes indirect activities, such as the transport company which delivers the food to the restaurant in which the tourist eats or the laundry company that has a contract with the hotel for cleaning bed sheets.

It is largely due to the indirect contributions to tourism, that defining and measuring the tourism industry is so difficult!

Tourism is a phenomenon with no universally accepted definition, owing to the complexity and individualism of the travellers themselves and the activities that they choose to undertake.

The most widely utilised definition of tourism, proposed by the World Trade Organisation (WTO) and United States (UN) Nations Statistics Division (1994), prescribes that in order to qualify as a tourist one must travel and remain in a place outside of their usual residential environment for not more than one consecutive year for leisure, business or other purposes.

Matheison and Wall (1982) on the other hand, do not impose a timeframe, simply stating that one must travel to a destination temporarily.

Leiper (1979) believed that defining tourism is more complex than this, proposing that there are three approaches that can be taken. The economic stance focuses on tourism as a business, the technical stance focusses on the tourist in order to provide a common basis by which to collect data and the holistic stance attempts to include the entire essence of the subject.

The Cambridge Dictionary define tourism quite simply as; ‘the business of providing services such as transport, places to stay or entertainment for people who are on holiday’.

As there is no universal definition for the term ‘international tourism’, for the purposes of this article I will define it as follows:

‘International tourism is the act of travelling to another country other than where you live for no more than one year for purposes of leisure or business’.

Why is international tourism important?

International tourism is hugely important. There are a number of key reasons for this that I will outline below.

Value to the economy

International tourism can help economies to bring in money in a number of different ways. Below I have provided some examples of the positive economic impacts of tourism .

The importance of international tourism is demonstrated through foreign exchange earnings. 

Tourism expenditures generate income to the host economy. The money that the country makes from tourism can then be reinvested in the economy.

How a destination manages their finances differs around the world; some destinations may spend this money on growing their tourism industry further, some may spend this money on public services such as education or healthcare and some destinations suffer extreme corruption so nobody really knows where the money ends up!

Some currencies are worth more than others and so some countries will target tourists from particular areas. Currencies that are strong are generally the most desirable currencies. This typically includes the British Pound, American, Australian and Singapore Dollar and the Euro . 

Tourism is one of the top five export categories for as many as 83% of countries and is a main source of foreign exchange earnings for at least 38% of countries.

The importance of international tourism is also demonstrated through the money that is raised and contributed to government revenues. Tourism can help to raise money that it then invested elsewhere by the Government. There are two main ways that this money is accumulated. 

Direct contributions  are generated by taxes on incomes from tourism employment and tourism businesses and things such as departure taxes. 

According to the World Tourism Organisation, the direct contribution of Travel & Tourism to GDP in 2018 was $2,750.7billion (3.2% of GDP). This is forecast to rise by 3.6% to $2,849.2billion in 2019.

Indirect contributions  come from goods and services supplied to tourists which are not directly related to the tourism industry. 

There is also the income that is generated through  induced contributions . This accounts for money spent by the people who are employed in the tourism industry. This might include costs for housing, food, clothing and leisure Activities amongst others. This will all contribute to an increase in economic activity in the area where tourism is being developed. 

The importance of international tourism can be demonstrated through employment generation.

The rapid expansion of international tourism has led to significant employment creation. From hotel managers to theme park operatives to cleaners, tourism creates many employment opportunities. Tourism supports some 7% of the world’s workers. 

There are two types of employment in the tourism industry: direct and indirect. 

Direct employment  includes jobs that are immediately associated with the tourism industry. This might include hotel staff, restaurant staff or taxi drivers, to name a few.

Indirect employment includes jobs which are not technically based in the tourism industry, but are related to the tourism industry.

It is because of these indirect relationships, that it is very difficult to accurately measure the precise economic value of tourism, and some suggest that the actual economic benefits of tourism may be as high as double that of the recorded figures!

The importance of international tourism can be further seen through the contributions to local economies.

All of the money raised, whether through formal or informal means, has the potential to contribute to the local economy. 

If  sustainable tourism  is demonstrated, money will be directed to areas that will benefit the local community most. There may be pro-poor tourism initiatives (tourism which is intended to help the poor) or  volunteer tourism  projects. The government may reinvest money towards public services and money earned by tourism employees will be spent in the local community. This is known as the multiplier effect. 

International tourism boosts the economy exponentially.

This is partly because of the aforementioned jobs that tourism creates, but also because of the temporary addition to the consumer population that occurs when someone travels to a new place.

Just think: when you travel, you’re spending money. You’re paying to stay in a hotel or hostel in a certain area – then you’re eating in local restaurants, using local public transport, buying souvenirs and ice cream and new flip flops. As a tourist, you are contributing to the global economy every time you book and take a trip.

For some towns, cities and even whole countries, the importance of international tourism is greater than for others. In some cases, it is the main source of income.

For example, according to the World Travel and Tourism Council, tourism accounts for almost 40% of the Maldives’ total GDP. In comparison, it’s less than 4% in the UK and even lower in the US! In the Seychelles the number is just over 26% while in the British Virgin Islands it is over 35% – so tourism is vastly important in these nations.

Other posts that you might be interested in: – What is tourism? A definition of tourism – The history of tourism – The structure of the tourism industry – Stakeholders in tourism – Inbound tourism explained: What, why and where – What is ABTA and how does it work? – Outbound tourism | Understanding the basics

Value to society

The importance of international tourism is not only recognised through economic factors, but there are also many positive social impacts of tourism that play an important part. Below I will outline some of the social gains from tourism.

It is the local culture that the tourists are often coming to visit and this is another way to demonstrate the importance of international tourism.

Tourists visit Beijing to learn more about the Chinese Dynasties. Tourists visit Thailand to taste authentic Thai food. Tourists travel to Brazil to go to the Rio Carnival, to mention a few…

Many destinations will make a conserved effort to preserve and protect the local culture. This often contributes to the conservation and  sustainable management  of natural resources, the protection of local heritage, and a renaissance of indigenous cultures, cultural arts and crafts. 

The importance of international tourism can also be demonstrated through the strengthening of communities.

Events and festivals of which local residents have been the primary participants and spectators are often rejuvenated and developed in response to tourist interest.

The jobs created by international tourism can also be a great boost for the local community. Aside from the  economic impacts  created by enhanced employment prospects, people with jobs are happier and more social than those without a disposable income. 

Local people can also increase their influence on tourism development, as well as improve their job and earnings prospects, through tourism-related professional training and development of business and organisational skills.

The importance of international tourism is shown through the provision of social services in the host community.

The international tourism industry requires many facilities/ infrastructure to meet the needs of the tourist. This often means that many developments in an area as a result of tourism will be available for use by the locals also. 

Local people often gained new roads, new sewage systems, new playgrounds, bus services etc as a result of tourism. This can provide a great boost to their quality of life and is a great example of a positive social impact of tourism. 

International tourism can see rise to many commercial business, which can be a positive social impact of tourism. This helps to enhance the community spirit as people tend to have more disposable income as a result. 

These businesses may also promote the local cultures and arts. Museums, shows and galleries are fantastic way to showcase the local customs and traditions of a destination. This can help to promote/ preserve local traditions.

Some destinations will encourage local cultures and arts to be revitalised. This may be in the form of museum exhibitions, in the way that restaurants and shops are decorated and in the entertainment on offer, for example. 

This may help promote traditions that may have become distant. 

Another reason for the importance of international tourism is the preservation of heritage. Many tourists will visit the destination especially to see its local heritage. It is for this reason that many destinations will make every effort to preserve its heritage. 

This could include putting restrictions in place or limiting tourist numbers, if necessary. This is often an example of careful  tourism planning  and sustainable tourism management. 

International tourism can, if managed well, empower communities. While it is important to consider the authenticity in tourism and take some things with a pinch of salt, know that tourism can empower communities.

Small villages in far off lands are able to profit from selling their handmade goods. This, in turn, puts food on the table. This leads to healthier families and more productivity and a happier population .

Value to the environment

Whilst most media coverage involving international tourism and the environment tends to be negative, there are some positives that can come from it: demonstrating the importance of tourism once again.

Some people think that international tourism is what kills nature. And while this could so easily be true, it is important to note that the tourism industry is and always has been a big voice when it comes to conservation and the protection of animals and nature. Tourism organisations and travel operators often run (and donate to) fundraisers. 

As well as this, visitors to certain areas can take part in activities that aim to sustain the local scenery. It’s something a bit different, too! You and your family can go on a beach clean up walk in Spain or do something similar in the UAE . There are a lot of ways in which tourism actually helps the environment, rather than hindering it!

Tourism brings with it huge economic potential for a destination that wishes to develop their tourism industry. Employment, currency exchange, imports and taxes are just a few of the ways that tourism can bring money into a destination.

In recent years, tourism numbers have increased globally at exponential rates, as shown in the World Tourism Organisation data below. There are a number of reasons for this growth including improvements in technology, increases in disposable income, the growth of budget airlines and consumer desires to travel further, to new destinations and more often.

Here are a few statistics providing by the UN and Statistica:

Here are a few facts about the economic importance of the tourism industry globally:

• The tourism economy represents 5 percent of world GDP
• Tourism contributes to 6-7 percent of total employment
• International tourism ranks fourth (after fuels, chemicals and automotive products) in global exports
• The tourism industry is valued at US$1trillion a year
• Tourism accounts for 30 percent of the world’s exports of commercial services
• Tourism accounts for 6 percent of total exports
• 1.4billion international tourists were recorded in 2018 (UNWTO)
• In over 150 countries, tourism is one of five top export earners
• Tourism is the main source of foreign exchange for one-third of developing countries and one-half of less economically developed countries (LEDCs)

There is a wealth of data about the economic value of tourism worldwide, with lots of handy graphs and charts in the United Nations Economic Impact Report .

International tourism is arguably the largest industry in the world. There are many benefits of international tourism to local economies as well as society and the environment. The many components of tourism that make up the industry are integral to livelihoods the world over.

• An Introduction to Tourism : a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.
• The Business of Tourism Management : an introduction to key aspects of tourism, and to the practice of managing a tourism business.
• Tourism Management: An Introduction : gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities.

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International Tourism Management BSc (Hons)

• Course detail & modules

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• Study & career progression

Why study at UWL? 

• In the top 30% of universities nationwide  - The Guardian University Guide 2024
• University of the Year for Social Inclusion  - Daily Mail University Guide 2024
• Best university for Student Experience and Teaching Quality in the UK  - The Times and Sunday Times Good University Guide 2024
• Number 1 London university (non-specialist)  - National Student Survey 2023**

Would you like a job where no two days are the same? Our degree in International Tourism Management opens the door to a career in this growing and diverse, global industry. You will gain key business skills and industry knowledge relevant to an exciting range of careers within the sector. 

London is one of the world’s leading tourist destinations and home to some of the leading international tourism companies. UWL’s strong links with employers allow us to offer you unique insights and study opportunities . These include lectures, workshops, and assessments with leading travel and tourism professionals. 

For aspiring and ambitious students willing to work hard, this course provides a solid foundation for your move into management within the tourism sector. 

Our courses offer opportunities to discuss current issues and examine solutions from a sector perspective. Our course content is developed with support from a wide network of sector professionals to include changes in the industry.

Select your desired study option, then pick a start date to see relevant course information:

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If your desired start date is not available, try selecting a different study option.

Why study International Tourism Management with us?

What our students say…

The skills and knowledge I developed on the course helped me secure a management position. It also provided a foundation for life-long learning and a desire to continually learn new things and develop my skills.

Course detail & modules

A successful manager knows their industry well and has a well-rounded set of skills that enables them to deal with daily challenges.

This course will support you to develop your operational, management and communication skills to deliver an excellent customer experience.

The focus of the course is on understanding the travel and tourism industry as a business. 

You will learn about:

• the structure and organisation of the tourism industry
• how the industry is changing and why
• the needs of customers
• the development of new tourism products and services 
• how new products and services are brought to the market. 

Examples and case studies are taken from a range of different companies and organisations in the public and private sectors from all regions of the world.

The diverse module options and the final year project will give you the opportunity to explore a particular area of tourism interest, which can help you identify and work towards your career goals.

You can choose to take this course with a work placement of 40 weeks (1400 hours) after Level 5. This can be in any sector of the travel and tourism industry, either in the UK or abroad. It will allow you to expand your network, gain paid experience and enhance your professional skills. Once our placement is over, you will return for your final year of studies.

*As we are in unprecedented and unpredictable times, there is no guarantee that you will be successful in securing a placement in the UK in the future.

If you choose a course with a placement/internship route we would like to advise you that if a placement/internship opportunity does not arise when you are expected to undertake the placement then the University will automatically transfer you to the non-internship route. This is to ensure you are still successful in being awarded a degree.

The placement route for this course is open to UK students only.

Compulsory modules

Introduction to travel and tourism.

This module aims to provide students with understanding of concepts concerned with travel and tourism. It familiarises students with the operating characteristics of the tourism industry and the business relationships between its sectors. The module adopts a multidisciplinary approach, thus developing a wide range of competencies.

Professional Skills for Tourism Management

The module is divided into two main areas: students’ academic development and employability. The first part of the module provides students with some of the skills needed to study at the UKHE level; such as essay and report writing, academic referencing and presentation skills. This aspect of the module seeks to provide students with a firm foundation for later, more detailed academic and research work at Level 5 and 6. 

In terms of professional employability, the module is designed to equip students with knowledge and understanding pertinent to employment and with skills to assist them to enhance their employment prospects.

Travel and Tourism Finance and Planning

This module will provide the knowledge related to the underlying concepts of profitability in financial and economic terms – the principles of supply and demand, costs and revenues – and the relentless desire amongst many tourism organisations to reduce costs and grow ancillary revenues. The module will also analyse the concepts and principles as to how tourism organisations attempt to obtain the capital they require in order to operate and grow.

Worldwide Tourist Destinations

This module aims to introduce students to the role of physical, human, political and economic geography in the travel and tourism industry. It develops your understanding of the complexities of global travel and the key geographic determinants of tourism destinations. This module develops academic knowledge and practical skills relevant in the tourism industry.

Tourism Service Operations

This module seeks to represent a contextualization of the principles of tourism service operations. This will be achieved through the application of ideas concepts and theories applied to the travel, tourism and transportation industry. Here the use of examples and case studies will be central to the delivery of the module.

Tourism Culture and Society

This module aims to engender an understanding of the role played by culture upon representations of people, populations and pasts in the tourism marketplace. The purpose of this module is to explore the embodiment of culture in contemporary international tourism movements. Adopting an interdisciplinary approach this module will require students to inspect the relationship between tourism and culture in society in different destination areas.

Talent Management and Leadership

This module explores talent management, which has become an area of significant importance in international HR practice, as retaining excellent employees plays an important role in the strategic competitiveness of an organisation. This is never so important than in today's ever-changing work environment, where businesses operate in an environment of not only risk but also volatile, uncertain, complex and ambiguous (VUCA).

The module will develop your understanding of the requirements for entrepreneurial leadership, which is essential in enabling the dynamic capabilities of the organisation. This module aims to develop your understanding of the requirements for successful leadership and talent management in an ever-changing world.

Applied Research Methods

The module aims to provide you with broad knowledge and understanding of the theory and practice of research. It focuses on the use of a range of different research methods and approaches. The module encompasses the understanding and application of appropriate research methodologies, research approaches, research designs, forms of data collection, research statistics and report writing and presentation.

Managing Sustainable Tourism

This module focuses on the importance and evolution of the concept of sustainable development and how it applies to the context of tourism. The module identifies the core principles of sustainable development and looks at the implementation challenges faced by policymakers and destination managers in making all forms of tourism more sustainable.

Travel Technology and Innovation

The module examines how technology influences and changes tourism products, operations, processes and tourist behaviour in modern society. A review of global technological trends will also be undertaken to determine the cultural significance of technology to specific tourism societies and tourism businesses. The emphasis throughout is upon how we might more effectively address the challenge of creating and sustaining competitiveness in tourism organisations through the mechanisms of technology and innovation.

Digital Marketing and Consumer Behaviour

In this module, you will be introduced to the dynamic and changing world of digital marketing and communications. The importance of creating and sustaining internal and external digital communications as well as delivering the online customer experience are explored. The module also aims to offer you an overall perspective of the aspects of consumer behaviour in a digital age.

Leadership and Talent Management with Placement (Placement students only)

This module explores talent management, which has become an area of significant importance in internationally HR practice, as retaining excellent employees plays an important role in the strategic competitiveness of an organisation. This is never so important than in today's ever-changing work environment, where businesses operate in an environment of not only risk but also volatile, uncertain, complex and ambiguous (VUCA). The module will develop your understanding of the requirements for entrepreneurial leadership, which is essential in enabling the dynamic capabilities of the organisation.

Optional modules

Tourism fieldwork (overseas fieldwork).

An overseas field trip during which students will research cultural and heritage tourism through observing current challenges such as visitor management, tourist and local interaction and diversification of the tourism offer. 

Note that the cost of this module is not included in the tuition fees for the course.

Global Contemporary Issues in Travel and Tourism

This module presents a dynamic overview of global contemporary trends and issues in the travel and tourism industry. It therefore aims to identify and analyse some of the key current issues that are pertinent to the travel and tourism sector worldwide. It also aims to equip students with a deeper understanding of the background, nature and implications of the identified issues.

Strategic Management and Analytics

In this module, students will develop core analytical and evaluation skills in recognising and interpreting how organisations maintain and develop competitive advantage through the use of analytics and strategic management tools. The application of analytics is a key part of this, including the concept of data, together with the application of analytical skills to select data to inform the organisation’s strategic decision making processes. Students will also be able to interpret relevant data and its implications for the organisation, together with evaluating how the organisation can use the data to support strategic management decisions.

Revenue and Distribution Management

This module aims to provide students with a systematic understanding in the theory and practice of revenue management and its impact on hospitality and hotel businesses as well as their customers. It seeks to provide the students with knowledge and skills to enable them to critically analyse and evaluate market condition, pricing strategies, inventory control tactics and customer value assessment in order to make appropriate management decisions that enable hospitality organisations to achieve sustainable financial success.

Dissertation

The aim of the dissertation module is to provide students with the opportunity to critically review, analyse and evaluate a topic of their choice related to the subject area of the course that they are studying. This is best done by conducting research in that topic and presenting the outcomes in a thesis. The module builds on knowledge and understanding that students may have achieved as part of an introductory research methods module. However, this is a self-contained module and it is not a pre-requisite to have been previously studied an introductory research module.

Tourism Risk and Opportunities

Tourism destinations and tourism businesses are becoming increasingly exposed to various risks and prone to disasters due to global environmental changes and security challenges. This module provides a strategic approach to understanding the nature of tourism risks, and learning how organisations could plan for and manage such risks in order to minimise, or even turn them into opportunities.

Niche Tourism

This module covers the current debates in one of the key areas affecting the tourism industry – its fragmentation into a number of specific markets and the development of niche products. It, therefore, aims to develop a knowledge and understanding of the niche tourism provision globally. 

In doing so, the module will discuss a range of macro and micro socio-economic and environmental influences pertaining to the growth and development of niche tourism. It will also examine the influence of national and transnational tourism development policy relevant to niche tourism and consider the implications of this for tourists, the host communities and the wider tourism industry.

Tourism and Events in the Global Context (TEGC)

This module will take an explicit international approach. Tourism and Events will combine theory and practise which will address challenges and opportunities globally. You’ll examine the impacts and benefits globalization has on the tourism and events industry.

Tourism and Digital Futures

The module focuses on the digital futures of tourism. The module will examine the reasons for digital transformation within the tourism industry, which are related to innovation, the creation of new structures, and the implementation of a new culture, processes and technology. The module will also look at the premise that travellers have changed and how tourism businesses can develop new opportunities to meet their expectations and enrich their tourism experiences.

• Requirements: UK
• Requirements: International

These can include:

• A Levels at grade B, B and C, or above
• BTEC Extended Diploma with Distinction, Merit, Merit
• Access to HE Diploma

You also need GCSE English and Maths (grade 9 – 4 / A* - C) or Level 2 equivalents.

Looking for BSc (Hons) International Tourism Management with Foundation Year?

Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

Level 5 (year 2) entry To directly enter the second year of this course you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.

Level 6 (year 3) entry To directly enter the third year of this course you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, Foundation Degree or HND in a related subject area.

You need to meet our English language requirement - a minimum of IELTS 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening). Visit our English language requirements page  for information on other English language tests we accept. 

You also need academic qualifications at the same level as UK applicants. In some countries where teaching is in English, we may accept local qualifications. Check for local equivalents . 

We offer pre-sessional English language courses if you do not meet these requirements.

Find out more about our English Language courses .

Teaching staff

Dr Peter Smith

Peter Smith is the Course Leader for BSc (Hons) International Tourism Management programme at the London Geller College of Hospitality and Tourism. Peter has over 12 years’ experience teaching and leading tourism programmes at University level.

Peter’s research is interdisciplinary, focusing on the sociology of tourism. He is the co-author (with Jim Butcher) of Volunteer Tourism: The lifestyle politics of international development (Routledge, 2015).

Peter worked in the independent travel sector for many years. Immediately prior to embarking on an academic career, Peter was the UK Customer Relations Manager for STA Travel, the UKs leading student/youth travel company, where he was responsible for leading and implementing the company’s national customer relations strategy. Peter draws on his industry experience to inform his teaching, modules and wider curriculum development.

Peter regularly appears in the media and at public events discussing travel, tourism and mobility related issues. He has been interviewed for Radio 4 The World Tonight, Radio 5 live Nicky Campbell and presented an opinion piece on BBC London television news.

He has given guest lectures at a number of HE institutions including, Kings College London, University of Brighton, London Metropolitan University and Canterbury Christ Church University. Outside academia Peter has spoken at and participated in public debates for a range of organisations including: the Royal Institute of British Architects, Royal Anthropological Institute /Development Studies Association, The Cheltenham Science Festival, Clarke Mulder Purdie, and the Battle of Ideas annual festival in London.

Dr Gergina Pavlova

Dr Cristina Maxim

Dr Faithfull Gonzo

Francesco Ragni

Study & career progression

This course prepares you to lead effectively in an ever-evolving sector, with the skills and confidence needed to tackle the issues the sector is facing today and into the future.

Once you graduate you could go on to work in:

• tour operating
• hotel and resort management
• retail travel 
• cruise shipping
• attractions management
• the transport industry
• public sector tourism agencies.

Alternatively, you could advance your studies with a  postgraduate course  at the London Geller College of Hospitality and Tourism. Popular postgraduate travel and tourism courses at UWL include:

• MA International Tourism and Aviation Management
• MA Luxury Hospitality Management

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• How to apply: UK
• How to apply: International

Head to the UCAS website where you can apply using:

• our institution code - W05
• the UCAS course code (below)

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Events and opportunities.

World Travel Market

Our International Tourism Management students attended World Travel Market in London’s ExCell Centre.

As well as the opportunity to network with industry professionals, they attended round table discussions and speeches about challenges facing the global tourism industry, sustainability and graduate job opportunities.

Course Leader, Dr Peter Smith explained, “The World Travel Market is an annual event held in London and is an invaluable opportunity for our students to meet representatives from all over the world showcasing their destinations. Students can meet and chat with industry professionals in a relaxed yet informative environment.”

Madrid Field Trip

Our International Tourism Management students recently completed a 4-day field trip to Madrid, as part of the Level 5 (Year 2)  Tourism Fieldwork  module.

Students researched cultural and heritage tourism in the Spanish capital, visiting sites including old town, the Plaza Mayor, Palacio Real, Thyssen-Bornemisza Museum, and Catedral de la Almudena. 

Course leader, Dr Peter Smith said, “Madrid is a fantastic city for students to observe and research current tourism management challenges such as visitor management, tourist and local interaction and diversification of the tourism offer, in a European context.

Dr Cristina Maxim author of  World Tourism Cities A Systematic Approach to Urban Tourism , accompanied the group and worked with students on their observations and research projects. 

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** The National Student Survey 2022 and 2023 -   Based on an average of all 27 questions. Excludes specialist institutions.

Testimonials - our students or former students provided all of our testimonials - often a student from the course but sometimes another student. For example, the testimonial often comes from another UWL student when the course is new.

Optional modules - where optional modules are offered they will run subject to staff availability and viable student numbers opting to take the module.

Videos - all videos on our course pages were accurate at the time of filming. In some cases a new Course Leader has joined the University since the video was filmed.

Availability of placements - if you choose a course with placement/internship route we would like to advise you that if a placement/internship opportunity does not arise when you are expected to undertake the placement then the University will automatically transfer you to the non-internship route, this is to ensure you are still successful in being awarded a degree.

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4 years FT (3 years without placement)

1-year placement (BA only)

September, February

2 years full-time

Opportunities available

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Saturday 29 June 2024

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Course breakdown

Entry requirements, key information.

• Placements and Careers

£400K invested in our new Aviation and Tourism Suite, exposing you to sector-leading facilities

Opportunities for international study abroad tourism exchange programmes

A career in tourism, you can be part of an industry that has become a global phenomenon over the last 70 years. Many economies and businesses now rely on their ability to attract visitors, and international providers need to keep reinventing themselves in order to stay ahead of the curve in this evolving, uncertain and competitive environment.

Whether you want to work in areas ranging from tour operations and destination management organisations to attractions and events organisations, or even set up your own business, our International Tourism Management degree course at University College Birmingham will equip you with the vital industry skills and attributes to realise your career aspirations. Studying at a recognised Institute of Travel and Tourism (ITT) Centre of Excellence, you will learn how to analyse tourism trends and undertake real life industry projects in order to devise innovative, creative strategies to compete in the marketplace.

One of the major benefits of our four-year BA (Hons) International Tourism Management course is a 48-week paid work placement, giving you a significant and distinctive advantage in a competitive job market when you graduate. You will also go on a variety of residential visits both in the UK and abroad, while our range of optional modules will enable you to specialise your studies to match your interests and career aims.

Why should I choose this course?

• WORK PLACEMENT (BA only) – Boost your career prospects and first-hand industry experience with a paid 48-week placement - no additional tuition fees
• RESIDENTIAL VISITS – Take on tourism projects in the UK and overseas*, with essential trip costs covered by us  – past destinations have ranged from Amsterdam, Barcelona and Prague to New York, Toronto, Cyprus and The Gambia (*   subject to visa requirements )
• SPECIALISE YOUR STUDIES – Gain expertise related to your career aims via optional modules such as Attraction Management or Smart Tourism and Aviation
• INDUSTRY APPROVED – Study at an ITT Centre of Excellence and work on live and simulated industry projects in association with our professional networks
• NO EXAMS - If you are not keen on exams, this course is for you. Unlike many degrees in this field, you will have no written exams during or at the end of the course and will be assessed through practical assessments and coursework only
• AWARD-WINNING UNIVERSITY – Study at the highest-ranking university in the region according to student choice ( Whatuni Student Choice Awards 2023 )

Our facilities

Students on our tourism courses at University College Birmingham have access to outstanding simulation facilities in our brand new Aviation and Tourism Suite. Our learning spaces on campus also provide ideal environments to build your knowledge, from lecture theatres to interactive group working spaces and extensive library resources.

Our new Aviation and Tourism Suite features a state-of-the-art mock plane cabin, as well as check-in areas for training students

Aviation and Tourism Suite

Take a look around our Aviation and Tourism Suite that features exciting simulation facilities for students on our aviation, travel and tourism courses.

Find out more

Students on the FdA have the option of progressing onto the final year upon completion of the foundation degree.

Core Modules

Digital Tourism

Exponential growth in digital technologies over the last decade has had, and continues to have, a significant impact on the tourism industry. These developments have produced a range of digital tools that are used by the tourism industry to enhance the tourist experience, improve marketing methods and empower the consumer. All of these developments will be examined in this module and through a range of innovative activities, you will develop essential digital skills in preparation for future employability.

Successful Tourism Destinations

This module will examine the critical factors driving the success of destinations, which include connectivity, government support, local community engagement and the offer of an exciting product. In addition, you will review challenges facing destinations in terms of over-tourism, implementing sustainable policies and remaining competitive over the long-term.

Dynamic Tourism Environment

This module will examine the dynamic nature of the global tourism environment and the response strategies of tourism businesses. Critical themes include the changing nature of the tourism industry and consumers, safety and security, digital technology, the ability to travel ‘freely’ (or not) around the world and how businesses are striving to implement more effective sustainable tourism policies.

Employability and Professional Development

This module will encourage you to consider a range of career paths available to you within the aviation/tourism sectors. You will consider your skills and attributes by auditing your current abilities before mapping them against those you will seek to gain during your course of study. You will have opportunities to enhance your employability and professional skills through assessment scenarios.

Tourism Operations and Innovation

Providing a competitive visitor experience, while generating profits, is the ultimate performance goal for tourism operators. This becomes increasingly challenging in a very competitive and dynamic environment. Accordingly, tourism operators must seek innovative solutions to performance gaps to ensure long-term success. This module will examine the current practices of tourism operators in terms of revenue management, capacity management and offering an outstanding visitor experience.

Sustainable Tourism Practices

We face many global challenges that some experts believe will harm future generations, so we have to respond now. An active global movement is demanding that we deliver more sustainable and ethical practices across all industries, including tourism. This module will explore the key criteria for sustainability and the innovative practices employed by tourism businesses and destinations.

Industry Live Project

This module will be based on an industry consultancy project with a real client. The context of the project will be based on market or operational research that will support an organisation or destination’s overall performance. This is an excellent opportunity to obtain another form of industry experience and will support you with your career aspirations.

Plus one option from:

Revenue and Performance Management

The purpose of this module is to offer insight into the rationale behind the pricing decisions taken by tourism organisations. It will examine the key sources of revenue and costs typically faced by providers within the industry and how these are managed to achieve profitable outcomes. It ultimately aims to increase your employability by using up-to-date case studies and key industry metrics and financial statements to interpret and scrutinise financial results with improved fluency and confidence.

Attraction Management

This module will examine the range and changing nature of the attraction industry (from small heritage/cultural attractions to large attractions) and the challenges facing attractions within a very competitive environment. The module will showcase how attractions have implemented innovative strategies to enhance their overall operational performance while offering a more inclusive, accessible and diverse visitor experience.

Aviation Management

This module will guide you through the exciting world of aviation management, focusing on understanding the structure of the industry, how the skies are managed, how airports work and the relationship between airports, airlines and passengers. You will be introduced to airport operations, managing the passenger experience and to key Standard Operating Procedures (SOPs) in aviation.

Work placement

Work Placement (optional – for BA (Hons) students only)

You will gain valuable work experience on a 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

Tourism Trends and Futures

This module will review the strategic challenges facing destinations as they strive for sustainable competitive advantage. Various macro forces continue to influence the strategic direction of destinations with new risks and opportunities arising. Destinations are implementing more inclusive and sustainable strategies to navigate their way through a more turbulent environment. But the question remains – can destinations successfully future-proof themselves from a more uncertain future?

Strategic Change Management

In an increasingly fast-paced and changing global environment, it is more important than ever that a business can navigate its way to a successful future. This module will evaluate different strategic change management tools in supporting businesses to seize new opportunities and treat risks/threats.

Independent Research Project

This module provides you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry-related project. You can either self-select your own topic or choose from a list of contemporary industry projects. This project focuses on cultivating the desired graduate attributes of professionalism, critical enquiry, problem solving, enterprise, creativity and innovation and in enhancing your professional profile.

Crisis Communications Management

In an increasingly turbulent and dynamic global environment, it is more important than ever that businesses and destinations can manage their reputation effectively. This module will examine a range of key public relations and reputation management principles and provide you with the knowledge and skills needed to plan a successful communication campaign (media and public relations) in response to a crisis. Using an omnichannel approach, you will explore the challenges and opportunities that different media channels bring. This will further increase your employability by providing you with experience of the working practices of corporate press agencies or departments.

Visitor Experience Management

This module will focus on how tourism destinations mediate, design and deliver exciting and memorable visitor experiences, while navigating their way through a range of sensitive, digital and ethical considerations.

Smart Tourism and Aviation

This module will explore the increasingly smart approaches taken by destinations and tourism/aviation providers within an increasingly connective and smart world. Challenges and opportunities will be explored across the industries.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

International Tourism Management BA (Hons)

A-levels : An A-level grade profile of CDD .

T-levels : A T-level graded Pass with a core component of grade C .

BTEC : A BTEC grade profile of MMP . This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff : Other Level 3 qualifications are accepted at University College Birmingham for entry. A minimum of 80 UCAS Tariff points will be required.

Access to Higher Education Diploma : 80 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.

International Tourism Management FdA

A-levels : An A-level grade profile of DD .

T-levels : A T-level graded Pass with a core component profile less than C .

BTEC : A BTEC grade profile of PP . This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Apprenticeship: Achieve an advanced apprenticeship (Level 3).

Tariff : Other Level 3 qualifications are accepted at University College Birmingham for entry. A minimum of 32 UCAS Tariff points will be required.

Access to Higher Education Diploma : 32 UCAS Tariff points.

Non-tariff: Non-UCAS Tariff-based Level 3 qualifications are also considered for entry. Please complete our enquiry form here to check your eligibility.

Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to University College Birmingham. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details, please contact Admissions.

International students

For academic and   English entry requirements  for EU and international students, please visit the  Country Specific Information  page. Please note: As an International Student, when choosing optional placement, a visa extension may be required.

Teaching and assessment

Note : Indicative information only – actual timetables and assessment regimes will be issued at your induction.  

Example of a typical teaching week (up to 15 contact hours):  

• Large group teaching – 4 hours  
• Smaller group teaching – 5 hours  
• Tutorials – 3 hours  
• Academic and employability support – at least 2 hours  
• Industry speaker sessions and employer fairs  
• Field trips and visits  

You will also need to commit around 20 hours per week for individual study time.  

Estimated breakdown of assessment for this degree course:

• Coursework – 48%
• Practical assessment – 52%

Our teaching and assessment is underpinned by our  Teaching, Learning and Assessment Strategy 2021-2024 .

Tuition fees

UK students

If you are a UK student enrolling on a standard-length Foundation Degree or a BA/BSc at University College Birmingham, your fee for this academic year will be £9,250. A half-year tuition fee is £4,625. There will be no change to this tuition fee for the forthcoming two academic years (2023/24 and 2024/25). View undergraduate fees

If you are an international student enrolling on a full-time foundation degree or a BA/BSc in 2023/24, your fee for this academic year will be £13,500 per year. T he course fee for academic year 2024/2025 is £14,000 per year.

If you complete a placement year, there will be an administration fee of £500 for a full year or £250 for a half-year placement.

View international fees

Kick-Start Scheme

As a new student studying this course full-time, you will receive £300 per year through our Kick-Start Scheme (UK students only, eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You may also qualify for an additional £500 per year.

Find out more about the Kick-Start Scheme   here .

Unibuddy Community - meet other students on your course

Starting university is an exciting time, but we understand that it can sometimes feel a little daunting. To support you, you will be invited to join our Unibuddy Community , where you can meet other students who have applied for the same course at University College Birmingham, before you start studying here.

As soon as you have been made an offer, you will be sent an invitation email to complete your registration and join the Unibuddy Community. For more information, check out our Unibuddy Community page .

Latest updates

Join the conversation and check out the latest updates from our Department of Hospitality and Tourism.

This course is accredited by the   University of Warwick .

University College Birmingham is a recognised   Institute of Travel and Tourism Centre of Excellence .

Accreditations, endorsements and partnerships

University College Birmingham works with a wide range of organisations to ensure you receive the best possible training and qualifications recognised by industry.

of graduate employers say relevant experience is essential to getting a job with them

Work placements

Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our Hired team can help find the ideal placement for you.

Our four-year BA International Tourism Management course features a 48-week paid placement, during which you will not incur any tuition fees. Opportunities are available in the UK and overseas. (There is also the option to study the BA course without a placement. The placement is not included in the FdA.)

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

• Caro Hotel (Spain)
• Lisbon Bike Tour and Outdoors (Portugal)
• Coeur Des Montagnes (France)
• Brussels Marriott Hotel Grand Place (Brussels)
• Hilton Birmingham Metropole (Birmingham)
• Cherry Hills Country Club (USA)
• Hotel Alhambra Palace (Grenada, Spain)

So far, I mostly enjoy the seminars and lectures as they are all interesting and educational, my favourite module being Developing People in Tourism. Our lecturer makes sure we understand everything and involves us, asks us important questions, helps us with our assignments and points us in the right direction.

Petra Kohoutova International Tourism Management BSc (Hons) *Now BA (Hons)

Career opportunities

The example roles and salaries below are intended as a guide only.

Tour manager

Average Salary: £27,500

Tourism officer

Average Salary: £24,500

Marketing executive (graduate)

Average Salary: £37,500

Digital marketer

Average Salary: £30,000

Project manager (graduate)

Average Salary: £39,197

Product manager (graduate)

Average Salary: £37,582

Want to take your studies to the next level? Completing the BA (Hons) degree will enable you to move onto our postgraduate courses such as International Tourism Management MSc/PGDip , Hospitality with Tourism Management MSc/PGDip (Pathway A) or Global Meetings and Events Management MSc/PGDip . 

We are here to support your career goals every step of the way. 

Luísa’s Story

Luísa is excelling in her career, currently managing an IT support team that ensures healthcare workers have critical data at their fingertips.  

Course statistics

Meet your lecturers.

Prof Michelle Callanan

Deputy Dean (School of Business, Tourism & Creative Industries)

Kathryn Hayat (Associate Professor)

Head of Department (Hospitality and Tourism)

Paul Bamber

Senior Lecturer Tourism

Senior Lecturer

Karla Keating-Nel

Simon Faulkner

Valentina Basile

Yvonne Worrell

Take the next step...

Apply    Book an open day

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BSc (Hons) — 2025 entry International Tourism Management

Our International Tourism Management degree course will allow you to specialise in key areas of tourism and travel management, focusing on your interests and career aspirations.

Key course information

Bsc (hons) with placement, bsc (hons) with foundation year, bsc (hons) with foundation year and placement, why choose this course.

• Our BSc (Hons) International Tourism Management course draws on a wealth of experience, helping you develop an understanding of tourism alongside a detailed study of core management and business principles. 
• Surrey is the UK’s top university for tourism, transport, travel and heritage studies, with our School of Hospitality and Tourism Management having an outstanding global reputation. 
• You’ll have the option to take one of our award-winning Professional Training placements that will prepare you for work in industry. 

1st in the UK

For tourism, transport, travel and heritage studies in the  Complete University Guide 2024

World-leading

1st in the UK and 2nd in the world for hospitality and tourism management in the  Shanghai Global Ranking of Academic Subjects 2023

And 15th in the world for hospitality and leisure management in the  QS World University Rankings by Subject 2024

Five reasons to study a course within the School of Hospitality and Tourism Management at Surrey

Introducing the School of Hospitality and Tourism Management

Course details open, what you will study.

Reflecting the variety of the tourism industry, you’ll choose optional modules to study alongside compulsory core topics, allowing you to specialise and develop your skills in the areas that are most relevant to your interests and aspirations.  

You’ll be taught by experienced and knowledgeable staff, who are all respected in their research and industry fields.  

Academic lectures are combined with field trips, site visits and guest lectures from industry professionals, providing you with the most up-to-date and relevant education possible.  

Due to our exceptional industry connections, and the relevance of our courses to current challenges in the tourism sector, our graduates are equipped to become responsible managers and strategic leaders of the industry and are consequently highly attractive to employers. 

Dr Alector Ribeiro

Programme leader

School of Hospitality and Tourism Management

This course is taught by academic staff from the School of Hospitality and Tourism Management.

Course structure Open

The academic year is divided into two semesters of 15 weeks each. Each semester consists of a period of teaching, revision/directed learning and assessment.

The structure of our programmes follow clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes.

• International Tourism Management BSc (Hons)
• International Tourism Management BSc (Hons) with placement
• International Tourism Management BSc (Hons) with foundation year
• International Tourism Management BSc (Hons) with foundation year and placement

Please note: The   full module listing for the optional Professional Training placement part of your course is available in the relevant programme specification.

Course options

Year 1 - bsc (hons), business environment.

Businesses do not exist in isolation. They must operate within a complex and sometimes turbulent environment. The key forces facing businesses are economic, political, technological, demographic, social-cultural, ethical as well as ecological environments. This module examines the influences of various external environments at local, national and international levels on business organisations.

TOURISM AND SOCIETY

This module develops students’ understanding of the roles tourism plays within and for societies, thereby widening students’ global and cultural capabilities. The module gives students an introductory overview of the history and origins of tourism, its contemporary nature, the inequalities that characterise it and the possibilities for social justice and social sustainability through maximising tourism’s positive societal outcomes. On the basis of theoretical concepts drawn from sociology, anthropology, leisure and tourism studies, the module provides students with a more critical awareness of the relationships between tourism and society, supported by international case study examples and opportunities for critical debate.

FUNDAMENTALS OF SERVICE DELIVERY

All managers in service industries need to be able to understand, analyse and improve the processes for which they are responsible. In order to be able to do this effectively they need to understand the nature and purpose of the service concept and the fundamental ways processes and people deliver this.

THE TRAVEL AND TOURISM INDUSTRY

The travel and tourism industry comprises several main sectors, e.g., accommodation, visitor attractions, travel distribution, and sub-sectors of transportation including aviation, cruise, land-based transport and transport infrastructure. This module focuses on the economic and operational characteristics of each sector and sub-sector, and the ways in which they interact in the production of travel and tourism products and services.

TOURISM MANAGEMENT

During the 20th century tourism has developed into one of the major activities and industries in the world and it looks set to continue its global importance in the new century. Against this background there is a need to consider the context to this development and to appreciate the current position and influences on the demand for tourism. With this background, students will be able to understand the nature of the industry and its management issues.

FINANCIAL ACCOUNTING IN SERVICE INDUSTRIES

This module is intended to provide an introduction to financial accounting. It is aimed at students who are not majoring in accounting or finance but who are studying an introductory level of accounting and finance as part of their programme in management and is particularly focused on students specialising in the Hospitality, Tourism and Events sectors.

SERVICES MARKETING

Services industries are a driving force of value creation. Nowadays nearly every product has a service component and as such service businesses are increasingly dominant forces in the global economy. Services are intangible, consumed at the time of their production, cannot be stored, and standardization is a challenge. This module is designed to provide students with an understanding of the challenges service organizations face due to service characteristics, consumer behaviour, and a dynamic and increasingly challenging global environment. This module introduces the core principles of services marketing and consumer behaviour considering service characteristics. In doing so students will be dealing with a variety of marketing topics allowing them to appreciate the complexity of the topic as well as relevant theories and models service providers can take advantage of in terms of managing the service experience for their customers. To emphasize the applicability of service and consumer behaviour theories to various fields this module is divided into two parts: First, general principles of services marketing and consumer behaviour are covered. Second, industry (i.e., tourism, events, or hospitality) specific theory and applications are introduced. In an increasingly customer centered environment this module will provide an understanding about theories, approaches and techniques concerning how to attract and retain customers while dealing with challenges due to services characteristics and changing consumer behaviour. The module also creates an opportunity to facilitate 'real life' decision-making and enhances a wide range of study skills, such as independent research, analytical skills as well as critical thinking. As such the goal is to contribute to resourcefulness and resilience and to develop digital capabilities linked to the topics covered. Consequently, students develop skills relevant for employability.

SUSTAINABLE TOURISM AND TRANSPORT

The module will follow the process of a sustainability management system to show students the process that organisations need to follow to identify and address the sustainability impacts that their organisation is responsible for. In doing so, we will review the impacts that the tourism and transport industries are causing directly or indirectly, and the opportunities for organisational change to acknowledge and address such impacts.

Year 2 - BSc (Hons)

Managing organisations and human resources.

The module introduces students to the principles of organisational behaviour and human resource management.  It encourages them to identify the relevance of these principles for practice in different sectors.  In particular, it will focus on the ways in which an understanding of human behaviour can help in the management of others and self.  It will examine fundamental individual and group processes and the ways in which these inform the policies and practices of people management.

TOURISM POLICY AND DEVELOPMENT

The successful development of tourism depends on the relationship between the public and private sectors. A key element in this is the development of policies for tourism that can meet the needs of the stakeholders and establish planning goals and instruments. This module explores these policies, considers their formulation and their role in tourism development.

APPLIED FINANCIAL MANAGEMENT IN SERVICES

The prime motivator is to equip students with a good and meaningful understanding of hospitality/tourism/events finance and accounting. The objective is to develop accounting and finance skills needed by competent young professionals to achieve sustainable profits for various stakeholders. This module will covers management accounting that includes costing, budgeting and the fundamental principles of corporate finance and investment.

AIR TRANSPORT MANAGEMENT

This module delivers a very comprehensive overview of the Air Transport industry which is ever changing and evolving. It covers a large spectrum of different airline business models that include full service airlines, low cost carriers, long-haul low-cost carriers, hybrid carriers, charter airlines and regional carriers. Other entities that shape the global airline industry will also be covered such as air cargo, alliances, IT and ancillary revenues. The wider value chain of airports is also encapsulated into the module exploring the Aeronautical and Non-aeronautical commercial aspects of the business. The module gives an exciting and illuminating insight into the global air transport industry.

INTERCULTURAL MANAGEMENT IN HOSPITALITY & TOURISM

This module is designed to provide students with an understanding of the way hospitality and tourism operations necessitate the adoption of a cultural approach to management. Understanding different theories, approached and proven practices will allow students to analyse situations where the business environment have been compromised by deficient cultural approaches. Mastering the managerial skills required for efficient cultural diversity, with a broad understanding of how it applies to business objectives, is of paramount importance within this module. The outcomes ensure that students have a clear idea of the inherent considerations involved with managerial decision-making, and their cultural consequences.

UNDERSTANDING HOTEL REVENUE MANAGEMENT

This module is designed to develop an understanding of revenue management (RM) in the international hotel industry. This has become a major strategic tool in the successful operation of these businesses. The module provides an overview of the RM, looking all aspects of this activity from a variety of perspectives – strategic, marketing, operations and human resources.

DIGITAL MARKETING IN TOURISM, HOSPITALITY AND EVENTS

This module introduces students to the key issues, strategies and practices of marketing in the digital environment of tourism, hospitality and events. With the rapid rise in the use of the Internet and new media technologies, there are a number of digital tools and technologies available to marketing managers. This module provides students with an understanding of the importance and the application of digital marketing in general and social media in particular. It is vital for tourism, hospitality and event enterprises to acknowledge that consumers are now co-marketers, co-designers, and co-producers of travel experiences and that it is essential to take advantage of consumers as a source of knowledge for innovations and experience design in order to be able to compete in an increasingly competitive and transparent environment. The module therefore deals with how firms can utilize digital marketing and related channels and communication modes to enhance networking, collaboration, and travelers' engagement with services provided by tourism, hospitality or event organizations.

DIGITAL INNOVATION AND DATA ANALYTICS

Digital innovation and data analytics are regarded as key for the development of enterprises, destinations and the services sector including hospitality, tourism, transport and events. Being aware of available technologies and being able to use data to extract patterns and generate insights to support strategic decision making are important for enterprises to be able to create innovative solutions to business problems and compete in an increasingly competitive and transparent environment. As such, awareness about digital innovation and data analytics as well as the ability to judge the quality of interfaces are vital to succeed in the social and economic business environment within the services sector, including hospitality, tourism, transport, and events. This module provides students with an understanding of the importance of digital innovation and data analytics in the services sector. It involves a critical reflection on contemporary strategies, concepts and ideas that currently shape hospitality, tourism, transport and event practices. It also aims to equip students with the fundamental concepts and tools needed to understand the emerging role of business analytics in service organisations and shows students how to apply business analytics tools and to communicate with industry professionals to effectively use and interpret analytic models and results for making better business decisions. The module deals with the importance of consumers' perception of the design of technological interfaces for business success and covers how to critically examine user interfaces and how to make sense of user-based interface evaluation data.

CRISIS MANAGEMENT IN TOURISM AND TRANSPORT

This module provides an integrated and strategic approach to understanding tourism crisis and disaster planning and management in various geographical and socio-cultural contexts. It provides an integrated approach in two main ways. First, it synthesises literature from a wide range of theoretical perspectives including natural hazards, geography, transport accidents and disasters, crisis public relations, communication and knowledge management theory. It aims to integrate these often-disparate fields to build understanding and the future development of knowledge in the tourism and transport field to enable our students to understand this complex area, enhance their digital capabilities and resourcefulness and resilience, and apply their learning in future employment towards a more resilient and sustainable tourism and transport industry.

CRUISE INDUSTRY AND SEA TRANSPORT

The cruise industry is a dynamic and evolving form of tourism. The market for cruises is complex and cruise companies have been inventive in designing products to attract different market segments. This module will examine the growing demand for cruise holidays and explore the supply-side of the market, which is characterised by the innovative development of a myriad of cruise ship designs. This module will also investigate other forms of sea transport, such as ferries, hydrofoils and catamarans, to enable students to gain a deep knowledge and understanding of the passenger elements of the international maritime industry.

OPERATIONS ANALYSIS

An important part of the manager’s job is to be able to identify and respond to problems that occur in hospitality operations and to take corrective action to return the operation to an appropriate position. This module builds on the student’s understanding of key concepts and allows them to apply that understanding to a realistic and constantly changing scenario.

TOURISM FIELDTRIP

The module is centred on an international field trip with the objective to provide the opportunity for students to experience first hand the complex practices and processes involved in tourist destination marketing, management, planning and development.

Year 3 - BSc (Hons)

Strategic management.

The module is intended to provide an opportunity to review current trends and strategic issues in the international THE (Tourism, Hospitality, Events) industry and their impact on managing international organisations. It will consider the influence of current and future global issues on strategic management of businesses including geo-dynamics, technological advances, new customer dynamics, sustainability concerns and resilience of key stakeholders through socio cultural and economic challenges. The content of the module will therefore review several theoretical concepts and case studies from THE industries delivered by industry experts and lectures/tutors to develop students¿ strategic thinking and management skills.

BUSINESS RESEARCH METHODS

The Business Research Methods module aims to provide students with the necessary skills and knowledge to determine the information necessary to address the identified basic or applied research problem and, using these skills and knowledge, develop an actionable research proposal. Students will gain an understanding of relevant approaches, elements, and stages of undertaking a research enquiry to provide insights to solving a relevant business problem. Students will develop core competence required to carry out a research enquiry, including identifying and formulating research problems, setting appropriate research objectives, selecting and applying appropriate research approaches, secondary and primary data collection and instruments, sampling and analysis methods, as well as the importance of ethical conduct in business research. This module discusses different methods and techniques essential to the execution of effective, coherent, and rigorous research for informed business decisions and practices.

The module will provide students an insight of a wide range of leadership practices in the extant literature in the context of tourism, hospitality and events. The module will cover from the fundamental notions of leadership frameworks/concepts to contemporary views of leadership practices. It offers a range of theoretical approaches and  practices and their application within tourism, hospitality and events context.  This will allow students to understand how leadership styles can impact individual wellbeing as well as organisational performance.

DIGITAL EVENTS MANAGEMENT

Digital Events Management aims to increase student knowledge and understanding of Digital Event Operations, through the project management of an event.¿ The module will focus on key project management tools and digital resources, and a range of possible interventions will be discussed.¿

LAND TRANSPORT SYSTEMS

The Land Transport Systems module aims at helping students to develop an understanding of various transport systems on land, which are crucial about travel and tourism. This will offer essential background and analytical skills to understand and evaluate passenger transport demand and system requirements when developing and evaluating travel and tourism services. We aim at offering students in-depth knowledge about motorised and non-motorised transport modes and enable them to develop relevant conceptualisation and evaluation skills required to design such travel and tourism services. These skills will be culminated through the diverse class activities offered through this module and will evolve while students prepare for the module assessment during the Semester. This module builds on previous modules including a transport component e.g. MAN1107, MAN2148, MAN2155 and offers a more in-depth exploration of relevant models, challenges and frameworks. Based on knowledge acquired through this module and guest lecture input, students will be asked to outline a travel or tourism experience of their choice based on the so called “new mobility services” and then evaluate it using established frameworks, which they have familiarised with previously in their studies. Additional impacts will be taken into account, for example financial investment and environmental ones. The module covers a wide range of transport modes which will be discussed using case studies and examples from diverse disciplines and countries. By covering fundamental principles of transport planning and its application in the travel and tourism industry, will offer students key skills enabling them to develop expertise in designing unique travel and tourism experiences in the future.  

ECONOMICS OF LEISURE AND TOURISM

This module attempts to critically apply the principles of economics in the business of leisure and tourism. The module provides students with opportunities to develop their understanding of key aspects of economics and quantitative economic analysis skills applicable to the leisure and tourism industry.

VISITOR ATTRACTION MANAGEMENT

Visitor attractions are a key element of the tourist experience and a major element of a tourist destination. This module explores types of visitor attractions, identifying key attributes of each type and the management of visitor attractions worldwide using extensive real-world case studies, application of technology and innovation in visitor attraction management for example, Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligent (AI). This module also investigates the functional management of visitor attractions, managing impacts of visitor attraction management on local environment, society and economy and taking into consideration ethical issues in visitor attraction management and risk management.

TOURISM STRATEGY AND INNOVATION

This module aims to develop students' ability to explore and evaluate concepts and applications of strategy and innovation in tourism management and operations. It aims to explore strategic innovation as a dimension of the overall strategic management of a firm/destination where innovation is embedded in comprehensive attempts to maintain competitiveness. It is designed to explore real world case studies of innovation as a strategic approach applied by organisations and policymakers at global, national and destination levels and at different managerial and strategic climates. The module will equip students with the critical skills to evaluate the successful/unsuccessful implementation of tourism strategy and innovation.

DISSERTATION

The Dissertation module involves students in an original research project. It provides students an opportunity for a directed individual study focusing on topics of interest related to their programme of study. Using one or a variety of methods, students will collect data and contribute to problem solving in relevant management contexts. Emphasis will be placed on the process of scientific research. Students will develop skills on how to plan, carry out, and communicate research work as well as knowledge of theoretical and practical specialisation within relevant subject areas.

BUSINESS PLAN

Students will have the opportunity to learn about the different approaches that aim to answer the question: how do I plan, assess, and implement a new business venture? Business plans are essential not just for the successful implementation of start-up ventures, but also for continued business growth, including strategic competitiveness. A good business plan underpins business success on all levels and becomes a major guideline to sound management practices. All students will find much value in the business principles inherent to the planning process, which will lead to an enhanced commercial understanding. This module’s content and outcomes build solidly upon undergraduate business-related courses from level 4 and 5, as well as any accumulated business experience. It doesn’t just reiterate much of the theory previously learnt, but also applies it in a create and innovate way to emphasise creative business development, profitability, growth, and sustainability. It holistically addresses preferred business outcomes and brings all its components together.

MENTORING AND PROFESSIONAL DEVELOPMENT

This module provides the final stage in the employability and professional development thread of the SHTM UG programmes. This module focuses on developing a mentoring relationship between students and industry professionals representing a range of career opportunities and positions within tourism and hospitality. The formal mentor relationship will give the students exposure to industry and a dedicated mentor. The mentor will assign the student an industry based project to complete with the objective to provide the opportunity for the students to experience first-hand how business operates. The mentor will guide the student through the process and aid with their skill development.

HOSPITALITY, TOURISM AND EVENTS CONSULTANCY

This a practical module that provides the opportunity for students to collaboratively undertake a real consultancy project on behalf of an external industry client. Students will use project management, interpersonal and analytical skills in order to deliver a consultancy project that meets the needs of a client and supports businesses and organisations towards a successful and sustainable future. This module will enable students to draw upon the knowledge that they have acquired throughout their programme, and will strengthen students’ creative, digital and innovation skills, builds students’ resilience and resourcefulness, cross-cultural competencies, and provides a pathway into employability through the skills developed and direct industry interaction.  

STRATEGIC BRAND MANAGEMENT IN EVENT, HOSPITALITY AND TOURISM

Hospitality, tourism and events businesses and organizations operate in a complex marketing environment. Whilst the future of brands and branding are the subject of intense debate in an age of accelerating disruption and digital revolution, the branding of hospitality, tourism and events products, places and services remains a crucial 'promise of an experience'. This module requires the student to adopt a consultant’s mind-set and develop a strategy for an event, hospitality, or tourism brand. The module aims to develop students’ abilities to critically explore and evaluate the key principles and characteristics of brand management. It aims to discuss the essential components of brand management, including market analysis, brand auditing, and brand evaluation. Students are provided with the opportunity to apply brand management theories to practice as the development of a feasible and credible brand strategy represents a key component of this module.

INTERNATIONAL TRANSPORT PLANNING AND POLICY

The International Transport Planning & Policy module aims at helping students to develop an understanding of the transport planning and policy making processes in relation to tourism. Skills gained will include transport plan and policy evaluation, as well as the development of strategic interventions towards innovative and sustainable solutions. We hope to offer students in-depth knowledge about motorised and non-motorised transport modes and enable them to develop relevant conceptualisation and evaluation skills required to design such travel and tourism services. These skills will be culminated through the diverse class activities offered through this module and will evolve while students prepare for the module assessment during the Semester. Based on module contents and guest lecture input, students will be asked to issue a policy brief about a contemporary transport issue of international interest applying the knowledge acquired e.g. about incorporating cultural awareness in policy making. Additionally, students will be asked to work in groups and develop a presentation bidding for funding for their selected plan or policy. These assessment tasks will enhance the digital capabilities and employability skills of students. Building on knowledge, concepts, theories and frameworks which students became familiar within previous modules e.g. MAN3165, this module covers a wide range of transport policies and plans covering various transport modes globally. The critical thinking of students will evolve through engagement with topics about contemporary policy and planning priorities such as innovation, digital transport, resilience, sustainability, equity and justice among others. By covering fundamental principles of transport planning and policy by policy makers and practitioners, students will develop key capabilities to review, evaluate and develop future-proof transport plans and policies shaping the tourism industry.

DESTINATION MANAGEMENT

Destination management organizations (DMOs) and convention bureaux operate in a complex environment. They need to act as change agents and embrace social responsibility, sustainability, and stewardship. Destination management must be understood as building and sustaining partnerships between society, businesses, and governments, which makes destination management a highly complex area of study. This module aims to develop students¿ ability to critically explore and evaluate the key principles and characteristics of destination management. It aims to explore the essential components of destination management, including stakeholders and partnerships, governance structures, leadership, event strategies, sense of place, and performance evaluation. Students are provided with the opportunity to apply destination management theories to practice as the incorporation of real-world national and international cases represents a key component of this module.

Year 1 - BSc (Hons) with placement

Year 2 - bsc (hons) with placement, year 3 - bsc (hons) with placement, semester 1 & 2, professional training year module (full-year work).

This module supports students’ development of personal and professional attitudes and abilities appropriate to a Professional Training placement.  It supports and facilitates self-reflection and transfer of learning from their Professional Training placement experiences to their final year of study and their future employment.  The PTY module is concerned with Personal and Professional Development towards holistic academic and non-academic learning, and is a process that involves self-reflection, documented via the creation of a personal record, planning and monitoring progress towards the achievement of personal objectives.  Development and learning may occur before and during the placement, and this is reflected in the assessment model as a progressive process. However, the graded assessment takes place primarily towards the end of the placement.  Additionally, the module aims to enable students to evidence and evaluate their placement experiences and transfer that learning to other situations through written and presentation skills.

PROFESSIONAL TRAINING YEAR MODULE (WORK-STUDY 50/50)

This module supports students¿ development of personal and professional attitudes and abilities appropriate to a Professional Training placement. It supports and facilitates self-reflection and transfer of learning from their Professional Training placement experiences to their final year of study and their future employment. The PTY module is concerned with Personal and Professional Development towards holistic academic and non-academic learning, and is a process that involves self-reflection, documented via the creation of a personal record, planning and monitoring progress towards the achievement of personal objectives. Development and learning may occur before and during the placement, and this is reflected in the assessment model as a progressive process. However, the graded assessment takes place primarily towards the end of the placement. Additionally, the module aims to enable students to evidence and evaluate their placement experiences and transfer that learning to other situations through written skills.

CONTEMPORARY ISSUES IN BUSINESS, MANAGEMENT AND ECONOMICS

This is a core module where students can identify, explore, and analyse contemporary issues in the business, management, and economic environments of the 21st century.  The overall focus of the module is on:   to encourage students to identify and analyse key issues such as inflation and its impact on cost of living from international, national, industry and firm perspectives.    To evaluate the impact of these contemporary issues and suggest critical solutions.  Teaching inputs introduces students to key concepts and theories of business, management, and economics. Contemporary issues are then identified and discussed, encouraging student to utilise key concepts in analysing these issues.  Student through seminars and guided activities are encouraged to carry out research using library resources and reputable internet sources. This develops their research skills by exposing them to a wide range of literature and encourages critical analysis of different perspectives on a topic or issue. This approach guides students through the learning cycle of knowledge, application, and analysis of issues, concepts, and theories. This builds the students confidence and learning skills essential for the degree programmes and professional careers.  Throughout the semester students have additional opportunities to book individual/group sessions to clarify /address any learning issues.  

INTRODUCTION TO DECISION MAKING

Introduction to Decision Making is designed to empower students with the knowledge and skills necessary to make informed and effective decisions in the world of business. Content is intended to complement rather than repeat any previous study of business or economics and assumes no previous formal study in these areas. The module places students at the centre of their learning, fostering critical thinking, problem-solving, and decision-making abilities that are crucial for success in a dynamic and complex business environment. Through a combination of theoretical concepts, case studies, and practical exercises, students will develop the competencies needed to analyse, evaluate, and communicate business decisions that align with organisational objectives and ethical considerations. Students will study basic behavioural and management principles and undertake evaluative exercises to assess the desirability of outcomes. Financial and data-driven decision making will be explored. Underlying ethical themes such as sustainability and equality and diversity will be examined alongside drivers such as profitability and innovation. Assessments are designed to build digital capabilities and enhance employability skills and resourcefulness.

GLOBAL BUSINESS CONTEXTS

Global Business Contexts is designed to empower students with the knowledge and skills necessary to excel in the global marketplace. The module places students at the centre of their learning, fostering an understanding of international business environments, strategies, and challenges. Students will explore the dynamics of international trade, cross-cultural communication, global market entry strategies, and the impact of globalisation and de-globalisation on businesses. By actively engaging with the material and applying it to real-world scenarios, students will be better prepared to navigate the complexities of international business. The characteristics of different economies will be explored and compared, along with the operations of multinational businesses. The strategic issues which face organisations in a global context will also be examined. The module will build awareness of political, cultural and socio-economic dynamics in and between market economies. There will be an opportunity to develop some of the ethical considerations which have been explored previously in the Introduction to Decision Making (MAN0002) module. The module will build on the knowledge and skills gained in Semester 1. Data analysis will be a significant factor in order to support students to develop their numerical skills in anticipation of their degree-level study.

RESEARCH PROJECT

This is a guided research module where students identify and explore in detail a topic of their choice within the fields of Business, Economics or Hospitality and Tourism Management, then write a 3000-word literature review on their chosen subject. The overall focus of the module is on:  learning to research independently, making best use of the digital resources available through the university library  drawing appropriate conclusions from analysis and investigation of text and data  Teaching inputs guide students in their choice of topic and approach, and provide them with extended opportunities to develop resourceful approaches and relevant skills.  Engaging with in-class activities and online tasks in research, reading and academic writing throughout the semester will prepare students well for discipline specific writing and research challenges at higher levels of degree study and in the workplace.  

'CREATE' (CREATIVITY, RESOURCEFULNESS, ENTERPRISE AND TASK EVALUATION)

The purpose of this module is to build leadership, independent learning and transferable skills which have a practical value for progression, whether that be to undergraduate study or employment.   As the module acronym suggests, students will focus on Creativity, Resourcefulness, Enterprise and Task Evaluation. This will be done through experiential, real-world learning tasks and assessments. The module contains a strong focus on Employability. Could you answer the question: “what will make you more employable than other graduates with the same degree as you?”. CREATE will address this very question and begin the process of you developing a strong personal brand. Through a range of carefully designed tasks, you will develop resilience, digital capabilities and explore a range of theoretical concepts that will be invaluable for your future studies and careers   The module is designed so that, as you progress through the year, you will increasingly be able to build on and apply your learning from other modules on the programme, allowing you to further develop as a well-rounded and high-performing individual.

Teaching and learning

Each 15-credit module involves 150 hours of student work. This time will be spent in lectures, computer laboratories and tutorials, and includes private study on your own or in small study groups. You will also write essays and assignments, complete group work projects, consultancy work and podcasts, as well as business-type reports that draw on your understanding of a particular area. 

Our staff members are innovative in providing engaging learning sessions that bring together theory and practice for your intellectual and professional development.

Many of our academics are well-connected within the hospitality and tourism industries. This brings a wealth of classroom-based experiences to your studies but also a lot of guided support towards future employability, career-coaching and CV support. Dedicated modules will develop your skills further, as well as employability masterclasses.

You will also complete business reports, podcasts, team presentations, consultancy work as well as essays and exams which are all set to draw on your understanding of the subject area.

• Independent study
• Project work
• Practical sessions

We assess modules individually and award credits for the successful completion of each one. Assessment takes place through a combination of examination and/or coursework, practical examinations and reports.

Check individual module information to see full details at a module level.

General course information

Contact hours.

Contact hours can vary across our modules. Full details of the contact hours for each module are available from the University of Surrey's  module catalogue . See the modules section for more information.

New students will receive their personalised timetable in Welcome Week. In later semesters, two weeks before the start of semester.

Scheduled teaching can take place on any day of the week (Monday – Friday), with part-time classes normally scheduled on one or two days. Wednesday afternoons tend to be for sports and cultural activities.

View our code of practice for the scheduling of teaching and assessment (PDF) for more information.

Stag Hill is the University's main campus and where the majority of our courses are taught. 

Career opportunities Open

We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.

There is great demand for our BSc (Hons) International Tourism Management graduates in all related service sector industries. Graduates of our courses have proven to be highly employable across a range of organisations, not just within tourism. In the  survey, Graduate Outcomes 2023, HESA, results show that 94 per cent of our undergraduate School of Hospitality and Tourism Management students go on to employment or further study.

Some of our graduates choose to go into operational management roles, developing and managing companies and resorts around the world. Others specialise in marketing, human resources, IT and other head office positions in large tourism corporations. Many find excellent career opportunities in tourism consultancy businesses.

Recent tourism graduates have entered employment in roles such as:

• Graduate Management Trainee, Hilton Worldwide
• Product and Commercial Executive, Monarch Travel Group
• Voyage Management Trainee, Grosvenor House JW Marriott Hotel
• HR Coordinator, Sofitel London Heathrow
• Front Desk Management Trainee, Hilton Hotels
• Vita Futura Graduate Management Programme, Marriott International
• Graduate Trainee, Lexington Catering.

Hear from our students Open

Alessia Trabucco

Student - International Tourism Management BSc (Hons)

"My time at Surrey has made me open to new opportunities, new cultures and new ways of living. I’ve grown so much and become a person I am truly proud of."

Entry requirements Open

Learn more about the qualifications we typically accept to study this course at Surrey.

Select your country

If you are studying for Australian qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Australia.

Subject requirements

For courses that have specific-subject requirements at A-level:

Minimum standard in English and mathematics

If you are applying for an undergraduate course at Surrey, you must meet our minimum standards for English and mathematics.

• English : Year 10 Certificate, English C.
• Mathematics : Year 10 Certificate, Mathematics C.

Some courses may require higher grades in English and mathematics and/or additional subjects, so please check the requirements provided on individual course pages.

If you are studying for Austrian qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Austria.

For courses that have specific subject requirements at A-level:

English : Matura (Reifeprüfung), English 2 (gut).

Mathematics :

We do not accept school leaving qualifications from Azerbaijan.

If you are studying for a Bangladeshi Higher Secondary Certificate qualification, you must obtain a GPA of 5 out of 5 or 80% to apply for our undergraduate courses.

English : IELTS Academic required.

Mathematics : Higher Secondary Certificate/Intermediate Certificate, Mathematics 60-69.

If you are studying for Belgian qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Belgium.

We do not accept school leaving qualifications from Botswana.

The Certificado de Conclusão de Ensino Médio/Certificado de Conclusão de Segundo Grau is considered for entry onto our Foundation Years at Surrey. On the course page on our website, please check to see if there is an option for a Foundation Year before making a UCAS application.

• Cambridge O-levels Accepted with the same requirements as UK GCSEs.
• Cambridge A-levels Accepted with the same requirements as UK A-levels.

If you are studying for Bulgarian qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Bulgaria.

If you are studying for Canadian qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Canada. Please contact the admissions team if you are studying in Quebec, or an institution delivering the Quebec curriculum.

When a specific subject is required, that subject should be taken in grade 12 of the High School Diploma.

Minimum standard in English and Mathematics

If you are applying for an undergraduate course at Surrey, you must meet our minimum standards for English and Mathematics.

English : Applicants who have completed Grade 12 Canadian High School/Secondary School qualifications should achieve grade B or 75% in a grade 12 English module. Applicants who were not required to take grade 12 English, or did not reach the required grade, will be required to take a recognised English language test.

Mathematics : Grade 11 Secondary School Diploma, Mathematics Pass.

Some courses may require higher grades in English and Mathematics and/or additional subjects, so please check the requirements provided on individual course pages.

We accept the Chinese National University Entrance Examination (Gaokao) for direct entry to Year 1 UG programmes. Please see the table below for our grade equivalencies:

Where there is a subject-specific requirement, students should achieve the same % in that subject (e.g. if Maths is a requirement of a BBB subject, the student should achieve 74% in Maths). Senior Secondary School Graduation Certificate and IELTS required.

For further information on these entry requirements, please explore our dedicated  China site  (中文网站).

If you are studying for Croatian qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Croatia.

If you are studying for Cypriot qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Cyprus.

Please note: If you are studying in Northern Cyprus and are looking for our Lise Diplomasi equivalents please visit our Turkey page.

If you are studying for Czech qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Czech Republic.

Mathematics:

If you are studying for Danish qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Denmark.

• English : Hojere Forberedelseseksamen (HF) / Hojere Handelseksamen (HHX) / Hojere Teknisk Eksamen (HTX) / Studentereksamen (STX) - 7. If you have taken the Folkeskolens 10 Klasseprove then we will require IELTs.

We do not accept school leaving qualifications from Egypt.

If you are studying for Estonian qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Estonia.

*If maths is required A-Level subject then the student must have studied "Extensive mathematics" (not Narrow Mathematics)*

• IELTS Academic required.

If you are studying for Finnish qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Finland.

Ylioppilastukintotodistus / Studentexamensbetyg - M / 5

If you are studying for French qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for France.

Where Mathematics is a required A-level subject, we expect you to study Spécialité Maths (Advanced Maths) in Terminale; however, where Mathematics is required as a second Science subject, we will accept Maths Complémentaires (General Maths) in Terminale. For Engineering courses that ask for Physics as a required subject, we will accept Engineering Sciences.

• Baccalauréat, English, 12.
• OIB, English, 10.

Alternatively, where Mathematics is not studied as part of the Baccalauréat, we will accept Mathematics studies until the end of Seconde, where evidence can be provided of 10/20 in school assessments. 

If you are studying for German qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Germany.

We do not accept the Ghanaian Senior Secondary School Certificate.

If you are studying for Greek qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Greece.

We welcome applicants with Pan-Hellenic qualifications, although these will not form part of any offer made.

If you are studying for a qualification in Hong Kong, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Hong Kong.

Associate degrees

If you have an associate degree, you can apply for first or second year entry.

For 1st year entrants:

• You must meet the subject requirements, either through the secondary or post-secondary studies

For 2nd year entrants:

• You must have covered the modules and content included in the first year of the Surrey degree course (as assessed by the appropriate admissions tutor). Your secondary qualifications (e.g. HKDSE) will also be taken into account during your application.

We do not include Liberal Studies in our offers.

If you do not meet the entry requirements, you can apply to study for an  International Foundation Year  at our  International Study Centre , which will prepare you for a full undergraduate degree course.

When A-level Maths is a required subject, the extended part of HKDSE Maths is required.

English : Hong Kong Diploma of Secondary Education (HKDSE), English 4.

Mathematics : Hong Kong Diploma of Secondary Education (HKDSE), Mathematics 3.

If you are studying for a Hungarian qualification, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Hungary.

If you are studying for an Indian qualification, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for India.

UK requirement (A-level) to Standard XII equivalent:

• Higher Secondary Certificate (HSC) / Standard XII , English 70% from CBSE or ISC exam boards 
• Higher Secondary Certificate (HSC) / Standard XII, English 80% from the majority of Indian state boards (excluding Haryana, Andhra Pradesh/Telangana/U.P./Bihar/Gujrat/Punjab).

40% in ​either of the following All India Standard X qualifications:

• All India Secondary School Examination (Exam board = Central Board of Secondary Education)
• Indian Certificate of Secondary Education Examination (Exam board = Council for the Indian School Certificate Examinations, New Delhi)

Alternatively, 50%   in Standard X from a state board.

We do not accept school leaving qualifications from Indonesia.

If you are studying for an Iranian qualification, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Iran.

Award of the High School Diploma (Theoretical Stream, post-2019) studied between 4-5 years, with an overall grade of 14*. The Technical and Vocational stream and Work and Knowledge stream will not be acceptable for direct entry.

*dependent on subject requirements

We do not accept school leaving qualifications from Iraq.

If you are studying for an Irish qualification, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Ireland.

We will look at the QQI Level 5 Certificate on a case by case basis depending on module relevance to chosen degree programme. Please contact Admissions for more information.

English and mathematics :

If you are studying for an Italian qualification, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Italy.

We do not accept the Upper Secondary School Certificate.

We do not accept school leaving qualifications from Jordan.

We do not accept school leaving qualifications from Kazakhstan.

Accepted qualifications

• Kenyan Certificate of Secondary Education (KCSE) Accepted with the same requirements as UK GCSEs.
• Cambridge Overseas Higher School Certificate (COHSC)
• East African Advanced Certificate of Education (EAACE)
• Kenya Advanced Certificate of Education (KACE) Accepted with the same requirements as UK A-levels.

We do not accept school leaving qualifications from Kuwait.

If you are studying for a Latvian qualification, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Latvia.

We do not accept the General Secondary Education Certificate.

If you are studying for a Lithuanian qualification, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Lithuania.

If you are studying for qualifications from Luxembourg, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Luxembourg.

Mathematics : *Certificat de Fin d'études Moyennes*, Maths 40-47.

If you are studying for a Malaysian qualification, you will need a suitable equivalent grade to apply for our undergraduate courses.

Suitably qualified applicants can be considered for Year 2 entry. Please refer enquiries to  [email protected] .

The table below shows grade equivalencies for Malaysia.

English : Sijil Pelajaran Malaysia (SPM) English with CEFR grade B2 in all components OR Pre-2021, Sijil Pelajaran Malaysia (SPM), 1119 Advanced English C.

Mathematics : Sijil Pelajaran Malaysia (SPM), Mathematics C.

If you are studying for Maltese qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Malta.

Please note: you will need the Advanced and Intermediate, so for BBB in the UK A-levels we would ask for BB MEC Advanced and BBB MEC Intermediate.

English : Secondary Education Certificate, English, 3

We accept the following qualifications:

GCE O-levels Accepted with the same requirements as UK GCSEs.

Cambridge Overseas Higher School Certificate/GCE Advanced Level Accepted with the same requirements as UK A-levels.

We do not accept the Diplomă de Bacalaureat from Moldova for year 1 entry. However, a foundation course or evidence of further study will be considered.

If you are studying for qualifications in the Netherlands, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for the Netherlands.

English : VWO/Hoger Algemeen Voortgezet Onderwijs (HAVO) diploma 8

If you are studying for New Zealand qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for New Zealand.

English : National Certificate of Educational Achievement (NCEA), English, Achieved.

Mathematics : National Certificate of Educational Achievement (NCEA), Mathematics, Achieved.

We do not accept the West African Senior School Certificate Examination (WASSCE) from Nigeria. 

If you are studying for Norwegian qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Norway.

English : Vitnemal for Videregående Oppleaering (VVO) / Vitnemål fra den Videregående Skole, English 4.

We do not accept school leaving qualifications from Oman.

We consider a range of high school qualifications for entry onto our undergraduate courses.

Take a look at  country-specific information  for certain countries in the Middle East.

If you are a student from Brazil then take a look at the country-specific entry requirements .

Take a look at  country-specific information  for certain countries in South Asia.

Take a look at  country-specific information  for certain countries in South East Asia.

We do not accept the Intermediate/Higher Secondary Certificate from Pakistan.

If you are studying for Polish qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Poland.

English : IELTS Academic required.

Mathematics :  

If you are studying for Portuguese qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Portugal.

Where maths is a required subject at A-level, applicants will be required to achieve Certifcado de fim de Estudos Secundarios maths at 17 for A-level Grade A, 16 for Grade B and 15 for Grade C. 

All applicants for undergraduate courses must also meet a minimum standard in English and mathematics.

English : IELTS Academic required

If maths does not appear in the final Certifcado de fim de Estudos Secundarios (or other named qualifications above) or if the above grades were not met, we can accept maths in the Y9 high school transcript at the following grades:  

We do not accept Qatar school leaving qualifications.

If you are studying for Romanian qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Romania.

We do not accept the Certificate of Secondary (Complete) General Education.

We do not accept the Tawjihiyah (General Secondary Education Certificate).

If you are studying for Singaporean qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Singapore.

Suitably qualified applicants can be considered for Year 2 entry. Please refer enquiries to  [email protected] .  

All applicants for undergraduate courses must also meet a minimum standard in English and Mathematics.

English : Singapore/Cambridge O-level English at grade C. The Singapore Integrated Programme satisfies the English requirement.

Mathematics : Singapore/Cambridge O-level mathematics at grade C. The Singapore Integrated Programme satisfies the mathematics requirement.

If you are studying for Slovakian qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Slovakia.

Alternatively, where mathematics is not studied as part of the Maturitná skúška, we will accept mathematics in the Y11 or Y12 high school transcript at the same grades outlined above. 

If you are studying for Slovenian qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Slovenia.

For courses that have specific subject requirements at A-level.

Subjects that ask specifically for mathematics or require English A-Level (English Literature BA or English Literature with Creative Writing BA):

For all other required subjects and where mathematics is a second science:

English : IELTS Academic required

Mathematics : 

If you are studying for South African qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for South Africa.

English : Senior Certificate (with matriculation endorsement), English 5.

Mathematics : Senior Certificate (with matriculation endorsement), Mathematical Literacy 5 or Maths 4.

We do not accept the High School Diploma.

If you are studying for Spanish qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Spain.

English : IELTS required

If you are studying for Sri Lankan qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Sri Lanka:

English : Cambridge O-level, English at grade C

Mathematics : Cambridge/Sri Lankan O-level, mathematics at grade C

If you are studying for Swedish qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Sweden.

GCSE English : 

Courses requiring GCSE English Language C (4) or B (5)  - English 6 grade C or English 5 grade B in one of the following qualifications:  

Avgångsbetyg  

Slutbetyg från Gymnasieskola  

Slutbetyg fran Grundskola  

Courses requiring GCSE English Language Grade A / 7 – English 6 at Grade B in one of the following qualifications: 

GCSE Mathematics

Courses requiring GCSE Mathematics Grade C (4) or B (5) – Maths at Grade E in one of the following qualifications:  

Courses requiring GCSE Mathematics Grade A / 7 – Maths at Grade D in one of the following qualifications  

If you are studying for Swiss qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Switzerland.

Subject equivalent

• Grade A: Matura 5.0
• Grade B: Matura 4.5

English and Mathematics :

For the minimum standard for GCSE Mathematics only we can also accept: 

• GCSE C Grade equivalent Certificat de Culture Generale - 4.0  
• GCSE B Grade equivalent Certificat de Culture Generale - 4.1  
• GCSE A Grade equivalent Certificat de Culture Generale  - 4.2  

If you studied the Certificat de Culture Generale then we may need an IELTS or equivalent to meet our minimum standards for English Language. 

We do not accept the Senior High School Leaving Certificate.

If you are studying for Tanzanian qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Tanzania.

• English Language: Certificate of Secondary Education (CSE) at grade C.
• Mathematics: Certificate of Secondary Education (CSE) at grade C.

We do not accept the Senior High School Leaving Certificate.

If you are studying for Turkish qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Turkiye.

Minimum standard in English and mathematics

Mathematics : Lise Bitirme Diplomasi Mathematics, 3, or 55% in Grade 10 or above. 

If you are studying for Ugandan qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. The table below shows grade equivalencies for Uganda.

English : Uganda Certificate of Education (UCE), 6.

Mathematics : East African Certificate of Education (EACE), Mathematics 6, or, Uganda Certificate of Education (UCE), 6.

We do not accept Ukrainian school leaving qualifications.

We do not accept school leaving qualifications.

If you are studying for American qualifications, you will need a suitable equivalent grade to apply for our undergraduate courses. We are able to consider a combination of any three test scores at the appropriate level (e.g. 2 APs and 1 SAT Subject Test). Honours and College level class content can also be reviewed on case-by-case basis by our Admissions Team.  

The table below shows grade equivalencies for the United States of America.

*Please see the latest update from the College Board regarding SAT Subject Tests.

If you are applying for an undergraduate course at Surrey, you must meet our minimum standards for English and Mathematics.

English : Grade 12 High School Diploma, English C.

Mathematics : Grade 12 High School Diploma, Mathematics C.

Alternatively, an overall SAT score of 1290/1600 (critical reading, writing and mathematics) with a minimum of 600 in each component.

We do not accept the Upper Secondary School Graduation Diploma.

Please refer to the entry requirements for the country where your High School qualifications originate from, or the relevant UK qualifications on the course page. For information on entry requirements based on an International Foundation Year, please contact the  admissions team with details about where you are taking your International Foundation Year, and the content you are studying.

We do not accept school leaving qualifications from Algeria.

We do not accept the Zimbabwe General Certificate of Education at Ordinary level.

We do not accept school leaving qualifications from Morocco.

International students in the United Kingdom

Please note: A-level General Studies and A-level Critical Thinking are not accepted. Applicants taking an A-level science subject with the Science Practical Endorsement are expected to pass the practical element. 

GCSE or equivalent:  English language at grade 4 (C) and mathematics at grade 4 (C).

BTEC (QCF Level 3) Extended Diploma

International baccalaureate diploma, overall .

GCSE or equivalent: English A HL4/SL4 or English B HL5/SL6 and Mathematics (either course) HL4/SL4.

European Baccalaureate

GCSE or equivalent:  Maths 6 and either English language (1/2) 6 or English language (3)7.

Access to HE Diploma

• QAA recognised Access to Higher Education Diploma with 45 level 3 credits overall including 21 credits at distinction and 24 at merit.
• QAA recognised Access to Higher Education Diploma with 45 level 3 credits overall including 21 credits at distinction, 3 at merit and 21 at pass.

Scottish Highers

GCSE or equivalent:  English language - Scottish National 5 - C  and maths - Scottish National 5 - C.

Welsh Baccalaureate

• Pass overall with BBC from a combination of the Advanced Skills Challenge Certificate and two A-levels.
• Pass overall with CCC from a combination of the Advanced Skills Challenge Certificate and two A-levels.

Please note: A-level General Studies and A-level Critical Thinking are not accepted. Applicants taking an A-level science subject with the Science Practical Endorsement are expected to pass the practical element.

GCSE or equivalent:  English language and mathematics ­– numeracy as part of the Welsh Baccalaureate. Please check the A-level drop down for the required GCSE levels.

Extended Project Qualification (EPQ)

Applicants taking the Extended Project Qualification (EPQ) will receive our standard A-level offer for this programme, plus an alternate offer of one A-level grade lower, subject to achieving an A grade in the EPQ. The one grade reduction will not apply to any required subjects.

Applicants can only receive one grade reduction from the published grades, an EPQ grade reduction can’t be applied in addition to other grade reductions made through other schemes such as Contextual Admissions or In2Surrey.

English language requirements

IELTS Academic: 6.5 overall with 6.0 in Writing and 5.5 in each other element.

View the  other English language qualifications that we accept.

If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses , designed to take you to the level of English ability and skill required for your studies here.

International Foundation Year

If you are an international student and you don’t meet the entry requirements for this degree, we offer the International Foundation Year at the Surrey International Study Centre. Upon successful completion, you can progress to this degree course.

Selection process

We normally make offers in terms of grades.

If you are a suitable candidate you will be invited to an offer holder event. During your visit to the University you can find out more about the course and meet staff and students.

Recognition of prior learning

We recognise that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts.  

If this applies to you, the recognition of prior learning (RPL) process may allow you to join a course without the formal entry requirements or enter your course at a point appropriate to your previous learning and experience.  

There are restrictions on RPL for some courses and fees may be payable for certain claims. Please see the code of practice for recognition of prior learning and prior credit: taught programmes (PDF) for further information.

Contextual offers

Did you know eligible students receive support through their application to Surrey, which could include a grade reduction on offer?

Fees and funding Open

Explore  UKCISA’s website for more information if you are unsure whether you are a UK or overseas student. View the  list of fees for all undergraduate courses.

The annual tuition fees for courses starting in September 2025

Payment schedule

• Students with Tuition Fee Loan: the Student Loans Company pay fees in line with their schedule.
• 50% payable 10 days after the invoice date (expected to be early October of each academic year)
• 50% in January of the same academic year.

The exact date(s) will be on invoices. Students on part-time programmes where fees are paid on a modular basis, cannot pay fees by instalment.

• Sponsored students: must provide us with valid sponsorship information that covers the period of study.

Professional training placement fees

If you are studying on a programme which contains a Professional Training placement year there will be a reduced fee for the academic year in which you undertake your placement. This is normally confirmed 12 to 18 months in advance, or once Government policy is determined.

Additional costs

There are associated costs with this course: 

• Commuting (local travel expenses): Varied (travel costs may be incurred in order to visit your course mentor in the UK): £20 – £50.

Optional expenses  

• Trip (including overseas travel and accommodation): £500 approximately – for the optional Tourism Fieldtrip module which is centred on an international field trip. The objective is to provide the opportunity for you to experience first-hand the complex practices and processes involved in tourist destination marketing, management, planning and development.

Grand total: £520 – £550.

These additional costs are accurate as of September 2023 and apply to the 2024 year of entry. Costs for 2025 entry will be published in September 2024.

Placements and study abroad Open

Our award-winning Professional Training placement scheme gives you the chance to spend a year in industry, either in the UK or abroad.

We have thousands of placement providers to choose from, most of which offer pay. So, become one of our many students who have had their lives and career choices transformed.

International tourism management placements

The Professional Training placement is an integral part of our courses. Our placement partner organisations may provide opportunities for you to gain valuable experience in a professional working environment, increasing your confidence, skills and employability when you graduate.

You can choose to spend your placement in the UK, Europe or even further afield, working for some of the world’s most prestigious tourism organisations. We have placement students working for large tour operators and high-end hotel chains, as well as many smaller boutique tour operators and operators with a sustainable business operation.

Some examples of organisations that participate in this scheme include:

• Four Seasons Hotel
• Hilton Worldwide
• TUI UK and Ireland
• UK inbound.

Applying for placements

Students are generally not placed by the University. But we offer support and guidance throughout the process, with access to a vacancy site of placement opportunities.

Find out more about the application process .

Discover, develop and dive in

Find out how students at Surrey developed their skills in industry by undertaking a placement year.

Study and work abroad

Studying at Surrey opens a world of opportunity. Take advantage of our study and work abroad  partnerships, explore the world, and expand your skills for the graduate job market. 

The opportunities abroad vary depending on the course, but options include study exchanges, work/research placements, summer programmes, and recent graduate internships. Financial support is available through various grants and bursaries, as well as Student Finance. 

Perhaps you would like to volunteer in India or learn about Brazilian business and culture in São Paulo during your summer holidays? With 140+ opportunities in 36+ different countries worldwide, there is something for everyone. 

Partner institutions

We encourage you to add an international experience to your degree by studying overseas for one semester during your second year (typically the autumn semester).

Our international partners include:

• La Trobe University, Australia
• University of Queensland, Australia
• MODUL University Vienna, Austria
• Ryerson University, Canada
• Dongbei University of Finance and Economics, China
• Hong Kong Polytechnic University
• Victoria University of Wellington, New Zealand
• Nanyang Technological University, Singapore
• University of Central Florida, US.

Our partners complement our commitment to excellence in teaching and research and they enable you to enhance your international outlook.

Apply for your chosen course online through UCAS, with the following course and institution codes.

Institution code S85

Apply via UCAS

Related courses

International Hospitality and Tourism Management BSc (Hons)

International Event Management BSc (Hons)

International Hospitality Management BSc (Hons)

About the university of surrey.

Accommodation

We have a range of housing to suit all requirements and budgets. There are more than 6,000 rooms available (en-suite, single-sex, studio flat, shared or single).

Student life

At Surrey we offer a friendly university campus set in beautiful countryside, with the convenience and social life of bustling Guildford on your doorstep.

Need more information?

Contact our Admissions team or talk to a current University of Surrey student online.

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Terms and conditions

When you accept an offer to study at the University of Surrey, you are agreeing to follow our policies and procedures , student regulations , and terms and conditions .

We provide these terms and conditions in two stages:

• First when we make an offer.
• Second when students accept their offer and register to study with us (registration terms and conditions will vary depending on your course and academic year).

View our generic registration terms and conditions (PDF) for the 2023/24 academic year, as a guide on what to expect.

This online prospectus has been published in advance of the academic year to which it applies.

Whilst we have done everything possible to ensure this information is accurate, some changes may happen between publishing and the start of the course.

It is important to check this website for any updates before you apply for a course with us. Read our full disclaimer .

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International Tourism Management

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Course details

Study options

Full-time: 3 years †

£9,250 per year (2024/25)

International fee

£14,900 per year (2024/25)

UCAS points

104-120 (September 2024 entry)

Course level

Undergraduate

Qualification

September †

If you do not achieve the typical entry points required, you may want to consider studying this course with foundation year.

View with foundation year option View with foundation year option

The highlights

• You'll learn to manage and promote destinations and develop tourism, but we'll also give you the leadership and entrepreneurial skills needed to excel in the tourism industry - a sector that needs reshaping and rebuilding after the Covid pandemic
• There are plenty of opportunities to travel: you can study abroad for a semester in year two, go on various overseas fieldtrips, and take a placement year before year three, which could be based overseas or in the UK
• You'll learn how tourism, events and hospitality overlap to make up the wider 'visitor economy', and work closely with Events and Hospitality students - this will broaden your career options
• This programme is part of our Centre for Contemporary Hospitality and Tourism, which has been awarded the prestigious International Centre of Excellence (ICE) in Tourism and Hospitality accreditation
• All modules align with the UN’s Sustainable Development Goals, so you will learn to think about the social and environmental impacts of tourism and balance this against the economic benefits it brings

Designed for 2023 and beyond

This BA (Hons) International Tourism Management degree is designed to give you the management and operational skills needed to succeed in the tourism industry of the 2020s and beyond. We have a track record of running successful tourism management degrees, and now we've updated our curriculum to be even more relevant to the industry today.

In particular, we've included more content about business management, entrepreneurship and sustainability, so you graduate as a modern, adaptable and creative thinker who is not afraid to challenge the status quo and lead on change.

We've also redesigned the modules so that instead of studying specific modules in Finance, Marketing, HR and the other business disciplines, we teach these subjects throughout the course at points where they are most relevant. For instance, you will build your financial knowledge as you learn to create business plans, and you will develop HR and leadership skills as you learn how to change and transform an organisation.

Tourism and the visitor economy

This programme is part of our Centre for Contemporary Hospitality and Tourism, which is an accredited International Centre of Excellence (ICE). Because of this, it shares key generic modules with our International Hospitality Management and Event Management degrees, so you can appreciate how these three specialisms work together to make up the 'visitor economy' (the services and experiences that attract visitors to a destination).

You will still focus on tourism - through activities, assessments and specialist modules - but you'll also develop broader business management knowledge and get the chance to take optional modules in event management and hospitality subjects. It means you'll have a wider skillset when you graduate and a greater choice of career paths and postgraduate courses.

New Derby Business School in the city centre

We're building a new Derby Business School, serving as an international centre of excellence. The superb new teaching facilities will build on our established reputation for inspirational teaching and research excellence, as we shape the next generation of qualified business leaders.

Key areas of learning

On this degree, you'll cover the full range of modern-day tourism management and business management skills. You'll learn to problem-solve and adapt to changing external environments, create successful experiences while considering sustainability, and plan, manage and evaluate projects. 

We'll cover interesting or emerging topics such as sustainable tourism, e-tourism and the role of technology, and niche tourism such as food, nature-based or adventure tourism. We'll teach you how to research, analyse and present data, as well as how to launch a new business, manage finances and lead teams. You'll graduate with a diverse skillset, a 'can-do' attitude and the knowledge and confidence to go out and make your mark in the tourism industry. 

Professional training and insights from ABTA

During your degree you can get access to additional professional training from ABTA, the UK’s largest travel association, which represents travel agents and tour operators. Because we're an ABTA partner, our students can complete online training courses developed by the Association and receive CPD (Continuing Professional Development) certificates to show to future or current employers. It's an easy way to build up additional professional knowledge and demonstrate to employers that you are proactive and keen to learn.  

As an ABTA partner, we also get access to exclusive travel industry updates, research and publications, around topics like travel trends and travel law. This ensures we're always up to date with the latest developments in the industry.

Being an ABTA student representative is a fantastic opportunity to gain valuable industry insights that I can use in my future career. It enables me to develop essential communication skills by liaising between ABTA and the University of Derby.

Practical projects

Throughout the course you'll be asked to complete a wide range of tasks and activities that a tourism professional might do, so you build up practical experience and can apply what you're learning.

For example, you might be asked to design and deliver a tourism experience for a specific customer group, think up creative ideas for promoting a destination, develop a project to solve a tourism related problem, and develop and pitch business proposals. You will also get the chance to act as a management consultant for a business, giving them advice on sustainable tourism planning, and come up with ideas for an online tool or new technology innovation in tourism.

Work placements and internships - at home and abroad

We'll encourage and support you to take work placements and internships, at home or abroad. In your second year you must complete at least 30 hours of work experience and then between years two and three, you can take an optional placement year or a summer internship. This is a valuable opportunity to gain experience and develop your practical skills 'on the job'. 

Our tutors will help you to find a placement or internship, using their connections in the tourism industry. For example, they have international links with Disney Resorts, USA Summer Camps, TUI Thomson, Merlin Entertainment and many niche tour operators. They also have links with organisations closer to home, such as  Visit Peak District, the National Trust and Chatsworth House.

Studying abroad and overseas trips

In the second year, you will get the opportunity to study abroad. You'll be able to choose from a range of countries, such as the Netherlands, Germany, Thailand, Bali and South Africa. It's a great way to experience a different culture, gain a new perspective on your subject, and have an adventure!

There are also plenty of opportunities to take part in study trips overseas and in the UK, with Hospitality and Events students.  See which locations we've recently visited and what we got up to .

What you will study

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Undergraduate Open Days

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

How you will learn

You will build up your knowledge and skills through learning activities like:

• lectures - delivered by our tutors and guest speakers
• seminars and tutorials
• practical projects
• case study analysis
• research and independent study
• industry days, conferences and competitions
• fieldtrips in the UK and overseas
• placements and internships
• networking and mentoring

How you will be assessed

We use a range of assessment methods - predominantly coursework, but there may be some online exams too. Your coursework tasks will be based around the key duties of tourism professionals, and will include researching the market, thinking of creative ways to promote destinations and attractions, writing business proposals and reports, delivering pitches and presentations, drafting project plans, and evaluating the success of tourism initiatives and activities.

Personal academic tutoring

Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.

Find out more about personal academic tutoring

Who will teach you

Duncan Marson Programme leader

Duncan is a Lecturer in Tourism and Applied Management.

Entry requirements

These are the typical qualification requirements for September 2024 entry. Contextual offers may apply to students who meet certain criteria.

English language requirements

IELTS: 6.0 (with at least 5.5 in each skills area)

Fees and funding

Further information about our fees and support you may be entitled to .

Additional costs and optional extras

How to apply.

Please look at our application deadlines before you apply.

If you are in Year 13 and applying for a full-time undergraduate course (including our joint honours courses), we recommend that you apply through UCAS.

If you are applying to study part-time, or already have your qualifications, or wish to join at Year 2 or 3, you should apply directly to the University.

Find your agent

You'll graduate from this degree as a confident and creative international tourism specialist with strong business acumen. If you want to launch your own business or work for a start-up, you'll have the enterprising attitude and attributes that are needed, including resilience, self-awareness and independent thinking.

Or if you prefer to work for an employer, you'll be well-suited to a range of roles in the tourism, event or hospitality sectors, as well as allied industries such as marketing, PR or HR. You could initially apply for roles such as Tourism Officer, Travel Consultant, Business Development Manager and Marketing Executive, but several years down the line, we think you'll be leading, inspiring and shaping the future of the visitor economy.

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

† Additional information about your studies

4 years with optional placement year

January start is available for students starting at year 1 or year 3 only.

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

Included in your fees

• A Year 1 residential field trip including all essential travel, accommodation and any entry fees
• Mandatory fieldwork travel               
• A Year 2 residential field trip, including all essential travel, accommodation and entry fees
• Additional short course, for example First Aid certificate

Optional costs not included in your fees

• Optional international field trip to a new destination annually. Approximate cost £500, including travel, accommodation and breakfast, and any entry fees
• Any travel to and from an airport must be funded and organised individually
• Study & work abroad opportunities, costs vary depending on destination.

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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• MS in Travel and Tourism Management

Master's in Travel and Tourism Management

100% online, on-site, and hybrid study options.

One of the largest industries in the world, travel and tourism management has rapidly expanded in recent years. Post-pandemic travel will create a whole new range of opportunities and will require nuanced skill sets to meet pent-up consumer demand and changing industry standards. Beginning in Fall 2021, the Jonathan M. Tisch Center of Hospitality will offer the NEW MS in Travel and Tourism Management , designed to provide students with a deep understanding of this fast-growing industry, while equipping them to adapt to emerging trends including sustainable tourism, cultural heritage tourism, and bleisure travel. This innovative degree will afford the benefits and resources of studying at NYU , while immersing you in New York City—the world’s premier destination for international travel.

Degree Advantage

• 36-credit program of study
• Prepares you for a range of travel and tourism jobs
• Core curriculum and electives focus on trends in travel and tourism, tourism planning, digital marketing, visitor management, travel technology, and destination branding 
• Internships at leading hotels, resorts, media companies, and travel agencies
• Study abroad opportunities and industry site visits
• Full- or part-time study options
• 100% online, on-site, and hybrid degree options available
• New Hospitality Innovation Hub for students, start ups, and industry partners
• Tisch Center Scholarships

VIEW FULL CURRICULUM AND DEGREE REQUIREMENTS >

Explore graduate opportunities at nyu sps.

Join an upcoming online session to learn more about our graduate degree programs including the MS in Travel and Tourism Management. As an attendee of an Explore Graduate Opportunities at NYU SPS session, you will meet members of our team and have the opportunity to ask questions about the program and application process.

6:00 PM until 7:30 PM EDT  

Who Should Earn the MS in Travel and Tourism Management?

Whether you just earned your undergraduate degree, are working in another field and are thinking about career change or are already working in the travel and tourism industry, earning this degree will challenge you to discover new ways of thinking about destinations and how technology can support them. It will equip you with the skills needed to attract and retain visitor markets and manage tourism effectively and sustainably.

ALUMNI SUCCESS STORY

Maria tuttocuore ‘02.

Maria Tuttocuore was already working in the travel industry when she decided to pursue a master's degree. She sensed that earning a degree in the field of travel and tourism would better position her for success by providing her with hands-on experience in the field and the opportunity to network. During her time at the Jonathan M. Tisch Center of Hospitality, she completed two internships—one at Leading Hotels of the World and the other at the New York State Division of Tourism . She credits these two experiences with opening the doors to a job at the Monaco Government Tourist Office , where she was promoted to a senior executive sales & marketing position. Her experience in luxury travel and extensive knowledge in destination marketing and leisure trade led her into launching her own travel destination marketing and management company UNICA Journeys LLC based in New York City. Today she represents and consults a varied portfolio of international luxury travel companies.

Learn From Travel and Tourism Faculty Experts

Faculty members are respected experts in areas such as cultural tourism, sustainable tourism, corporate travel management, among other specialities. From working at tourist bureaus, to developing destination marketing campaigns, to managing attractions, their expertise is invaluable in providing insights into the latest travel and tourism trends. Their support and deep dedication is what makes earning a degree from the Tisch Center transformational.

Expand Your Horizons Through Study Abroad

A major advantage of the MS in Travel and Tourism is the opportunity to participate in Global Field Intensives (GFIs). These travel experiences provide international business perspective and attune students to changes in the industry, including the rise of sustainable tourism, which focuses on developing stellar travel and tourism experiences, while monitoring impacts on the environment and local residents. Recent GFIs include trips to: Abu Dhabi, Dubai, Prague, and Berlin.

Connect Through Invaluable Networking Opportunities

The MS in Travel and Tourism Management provides unsurpassed networking opportunities through the annual NYU International Hospitality Industry Investment Conference ; the Grossinger-Bergman Distinguished Lecturer Series, fireside chats with the likes of Roger Dow , president and CEO of the US Travel Association; and industry site visits. These enlightening opportunities make earning a Tisch Center degree a game-changing education and professional experience.

Internships and Job Opportunities

Through the Tisch Center of Hospitality and the NYU Wasserman Center for Career Development at NYU SPS , MS in Travel and Tourism Management students have the opportunity to complete internships that provide the hands-on experience needed to accelerate their careers. Many of these internships evolve into permanent jobs. Our graduates go on to careers at tourism bureaus, destination marketing firms, online travel agencies, and attractions, as well as other travel and tourism organizations including the following:

• Arena Destination Marketing • Dubai Tourism Authority • Myriad Travel Marketing • NYC & Company

• Skylark • Tourico Holidays • Visit Britain

FREQUENTLY ASKED QUESTIONS

What is travel and tourism management.

Travel and tourism management involves the coordination, planning, marketing, and delivery of travel services. Examples of travel and tourism organizations and entities include destinations, attractions, airlines, cruise lines, museums, cultural institutions, and travel and tourism related booking services. The tourism sector includes both leisure travel and business travel.

How does this degree differ from other travel and tourism degrees?

The MS in Travel and Tourism Management differs from other travel and tourism degrees due to its focus on business, technology, and entrepreneurship. The degree’s curriculum is delivered by academic scholars and business professionals. You will be able to immediately apply what you learn in the field of travel and tourism in New York City, the world’s top travel and tourism destination.

What can you do with a travel and tourism degree?

Earning a travel and tourism degree will allow you to begin or advance your career in the global tourism industry. It will prepare you for travel and tourism jobs and leadership roles in the public, private, and voluntary sector, including those with destination management organizations, online travel agents, tour operators, attractions, and transportation companies.

What types of travel and tourism jobs are available?

There are a multitude of travel and tourism jobs and career opportunities available, because the sector is so large and varied. Examples of travel and tourism employers include national and regional tourist offices, travel intermediaries, airlines, cruise lines, theme parks, travel technology companies, and nature tourism providers.

What are the advantages of earning a master's of travel and tourism management in NYC?

The advantage of earning your master’s degree in travel and tourism management in New York City is that you will be studying in one of the world’s leading travel and tourism destinations. New York City is a transportation hub, and is home to world-famous tourist attractions including the Empire State Building, the Statue of Liberty, the 911 Memorial & Museum, the High Line, and Broadway, among so many others. The City becomes your professional base for establishing your career in a destination that attracts millions of tourists each year.

International Hospitality and Tourism Management, M.I.H.T.M.

College of Hospitality, Retail and Sport Management

Earn a master’s degree in hospitality and tourism management on campus or online in one year from one of the Top 10 schools of hospitality and tourism management.

Accelerate your career with an advanced degree in the global field of hospitality and tourism management. The School of Hospitality and Tourism Management is home to world-renowned scholars, industry experts and impactful research centers that provide opportunities to get involved in cutting-edge research.

Program Highlights

Rigorous curriculum.

Expect an engaging classroom experience whether you choose to earn your degree online or on campus.

Academic Excellence

Learn at one of the nation’s Top 10 schools for the study of hospitality and tourism management.

Program Flexibility

Enjoy the convenience of earning a hospitality and tourism management master’s degree at your own pace.

Track Options

Choose from either research or professional tracks to match your specific career goals and objectives.

What You’ll Study

The program covers topics in business analytics, strategic leadership, marketing and social media, customer experience management, talent management and finance. Elective courses and field projects will let you tailor the degree to your interests, including international learning opportunities. Thesis and non-thesis tracks are available.

Building Skills

Gain the professional and personal intelligence it takes to have a successful career.

Customer Service

Providing assistance and support to customers to ensure satisfaction with a product or service

Event Planning

Coordinating and managing all aspects of an event, including logistics, vendors and timelines

International and Domestic Business

Building relationships and conducting transactions across borders

Inspiring and guiding others to achieve common goals and reach their full potential

Hospitality Management

Overseeing guest services, coordinating facility operations and implementing strategies for exceptional customer experiences

Tourism Management

Overseeing travel services, coordinating visitor experiences and implementing strategies to promote destination attractiveness and satisfaction

Using your degree

Make your college experience the foundation for a successful future.

Learn how alumni use degrees with outcome data from Gamecock GradStats , a service of the University of South Carolina Career Center.

Potential Careers

• Resort Manager
• Restaurant Owner
• Hotel Manager
• Food and Beverage Manager
• Sales President for Travel Organizations

Job Titles of Alumni

• Director of Operations
• Marketing Coordinator
• Tourism Coordinator
• General Manager
• Account Manager
• Assistant Clubhouse Manager

Average Alumni Salary

Five to 10 years after graduation without additional education $105,436

Workplace Settings

• Hospitality
• Food and Beverage
• University of South Carolina
• Embassy Suites
• Hammond School
• Kiawah Island Golf Resort
• Wyndham Hotels & Resorts
• The Heritage at Lowman Home

Advanced Degrees

Advance your career or options with post-graduate education.

Hospitality Management, Ph.D.

The amount of support from my peers, the faculty, and the staff that I have gained through my time here has been invaluable. They have consistently pushed, motivated and helped me to continue to succeed and to reach out to my network even when I was hesitant to do so.

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What to Know About Hospitality and Tourism Management Degree Programs

Hospitality management degrees are designed to train future leaders in the hospitality industry.

How to Study Hospitality Management

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Running a company in any segment of the hospitality industry requires not only financial and marketing prowess, but also an understanding of how to create an inviting environment for guests.

The art and science of hosting strangers is an essential skill for people working in many kinds of businesses, including airlines, casinos, cruise ships, festivals, hotels and restaurants.

Running a company in any segment of the hospitality industry requires not only financial and marketing prowess, but also an understanding of how to create an inviting environment for guests. Cultivating that marketable skill set is the goal of associate, bachelor's and graduate programs in hospitality management.

What a Hospitality Management Degree Is and What Classes It Requires

The goal of any course of study in hospitality management is to train people to create and maintain spaces where others will immediately feel at home.

“Understanding how to take care of the customer is a foundational aspect of the hospitality discipline,” Angela Ramsey, senior director of communication at the University of Nevada—Las Vegas William F. Harrah College of Hospitality, explained in an email.

Hospitality management degrees are, foremost, degrees in business, says Michael Sabitoni, chair of the food and beverage management department and the international travel and tourism studies department at Johnson & Wales University in Rhode Island. They include classes in accounting, finance, human resources, law and technology, he says.

However, unlike a general business degree, a hospitality degree typically includes specialized coursework focusing on the hospitality industry, such as classes on food service business operations, event management principles, and hotel and resort leadership, Sabitoni says. An overview class about tourism is also typically included in hospitality management programs, and industry internships are often mandatory, he adds.

Many hospitality degree programs require students to participate in experiential learning by helping to operate a student-run hotel or restaurant. They may also contain classes on:

• Eco-tourism or sustainable travel
• Global tourism and special considerations involved with international trips
• Customer service protocols
• Assessing the quality of guest experiences
• Specific types of hospitality establishments, such as country clubs, golf courses, resorts, stadiums, timeshares or theme parks
• Nuances involved in planning certain kinds of events, such as conventions or weddings
• Concerns that face certain demographics of customers, including women and people of color
• Various types of tourism, including business trips and visits to cultural destinations or historical sites

Top Undergraduate Schools With Hospitality Management Majors

Many U.S. colleges and universities allow undergraduates to major in hospitality management, including multiple nationally renowned academic institutions. Cornell University of New York, an Ivy League college, has a school devoted to hospitality.

Exceptional hospitality programs are often based in major metropolitan areas that attract significant tourism. For example, New York University and Boston University in Massachusetts offer a hospitality management degree.

How to Know if a Hospitality Management Degree Is Right for You

An interest in the food and beverage sector, a love for travel or an interest in entertaining people may lead someone to consider pursuing a degree in hospitality management. But prospective students should be aware that the hospitality sector has leadership roles for people with all kinds of interests and personalities.

Though some managerial positions in the hospitality industry are customer-facing jobs that require significant people skills, there are also back-of-the-house managerial jobs that concentrate on logistics, Sabitoni says.

Significant cultural awareness and strong communication abilities are essential in hospitality. Foreign language skills are also valuable but not mandatory, Sabitoni says.

What You Can Do With a Hospitality Management Degree

Hospitality programs are designed to train future leaders in the sector.

“It can include anything within the hospitality vertical, from hotel investment companies to real estate firms to our big brands which are the Marriotts, the Hiltons, the Four Seasons, to data analytics companies to Googles to Amazons,” says Kate Walsh, dean of the Peter and Stephanie Nolan School of Hotel Administration at Cornell. “Anything that touches hospitality as a part of their business product is something where our students get involved.”

Real estate investment firms often invest in hotel buildings, so people with degrees in hospitality management sometimes find jobs in the real estate sector, Walsh says. Alumni of hospitality management programs sometimes become management consultants who concentrate on assisting companies in the hospitality industry, she adds.

Executive and director roles in the industry typically require at least a bachelor's degree. Many high-level leadership positions at U.S. hospitality firms pay annual salaries above $70,000, according to an article published by Monster.com, a job website.

In 2020, graduates of Cornell's Nolan School had an average base salary of slightly over $69,000 and an average bonus of nearly $15,000, according to the school's employment report .

Considerations for Potential Hospitality Students

Aspiring hospitality managers should be aware of trends that may affect them when they enter the industry, experts say.

This sector has severe labor shortages at hotels and restaurants, many of which laid off workers due to pandemic-related safety measures and now have struggled to replace those workers even after raising wages.

Because of these staffing concerns, many hospitality companies have introduced initiatives to recruit and retain talented staff, improve working conditions, increase job satisfaction and reduce employee turnover, Walsh says.

When comparing hospitality programs, prospective students should investigate whether those programs include experiential learning opportunities, experts say, noting that hands-on projects are one of the best ways to gain hospitality skills. It’s also optimal if hospitality schools offer courses on design, which can inform aesthetic choices about how a hospitality venue looks, according to experts.

“I think the industry needs innovative thinkers," Walsh says. "They need people who think big culturally, who are comfortable with different modes of work, so it’s a great time to join the industry. The industry is trying to be extremely intentional in providing compelling career paths.”

Searching for a grad school? Get our  complete rankings of Best Graduate Schools.

Grad Degree Jobs With $100K+ Salaries

Tags: Travel , food and drink , education , students , graduate schools , colleges

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International Tourism Management

This double accredited BA (Hons) International Tourism Management degree provides you with the unique opportunity to study the academic aspects of tourism management and gain first-hand industry experience. It covers all the integral features of the tourism sector including visitor attractions, hotels, leisure centres, theatres, events and business tourism, music venues and travel.

Our course includes strong industry links and there are many opportunities to enhance your student experience, skills and knowledge portfolio, including being a business mentor to school pupils, acting as a ‘mystery shopper’ for an Airport Tourism project, taking part in course-related study trips and attending industry conferences.

Complementing the specific tourism focus, the course also emphasises a strong understanding of the key management disciplines, ensuring you are ready to step into management positions in your chosen field.

1st in Scotland for student satisfaction in Tourism, Travel, Transport and Heritage Studies (Complete University Guide 2024).

1st in Scotland  for satisfaction with teaching in Hospitality, Event Management and Tourism (Guardian University Guide 2024).

Mode of Attendance

Mode of Study

Course Length

This year provides you with a solid introduction to the tourism industry with further focus on contextualised relevant management disciplines. Key industry specific subjects as well as vital wider business elements are studied, including Adventure and Activity Tourism and Digital Media Platforms and Practices.

You continue to focus on both industry specific and general management areas including Tourism Destination Development and Consumer Behaviour respectively. You will develop key skills and specialist knowledge expected of a manager within the industry.

The key focus is on industry experience, with a choice of year long industry placements available locally, nationally and internationally. If you choose to not follow a formal placement route you will study management disciplines in depth and have the opportunity of a shorter six month placement.

You will engage in in-depth self-directed study, acquire an increased breadth of understanding of specialist management areas of tourism management and further develop the ability to analyse and critically appraise problems. You will develop strategic and critical thinking abilities and your Research Project will allow you to apply these through researching a self-selected tourism topic.

Student stories

Hear from our students and graduates about their experiences studying this course:

We have on campus and virtual events to help you find out more about study, student experience and future career paths.

Our sustainability commitment

It is essential that all tourism graduates have a critical understanding of how the tourism industry impacts on environment and people, and the strategies all stakeholders can adopt in order to minimise negative sustainable impacts. Throughout the BA (Hons) International Tourism Management course you will develop your understanding of sustainability within tourism and be encouraged to consider, evaluate and lead change in terms of current industry practices. An issue driven approach to sustainability is taken which explores emerging relevant developments including transport infrastructure, destination management, consumer trends and technological advancements.

This course is committed to United Nation's Sustainability Goals 8, 12 and 13. Find out more on the  United Nations website .

Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information.

Learning Methods

Teaching is through a combination of lectures and contextualised modules. General management lectures may consist of over 100 students; although subject specific tutorials will be around 25 students. Each subject is nominally three hours per week over a 12 week term.

You are encouraged to discuss theory and ideas and develop your skills of analysis and interpretation. There is extensive use of industry engagement through visits, guest speakers, and live client projects and case studies, both local and international, are used to illustrate theory in practice.

Activity Summary

• Lectures - 35 students per group, 4 hours per week
• Tutorial - 35 students per group, 8 hours per week
• Project Supervision - 6 students per group, 1 hour per week
• External Visits - 35 students per group, 16 hours per week

How long is a BA (Hons) International Tourism Management course?

An International Tourism Management degree can be successfully completed in 4 years, in which the opportunity to receive the necessary skills are obtained.

Independent Study

In Year 4, substantial level of effective and committed independent study is required. This involves wider reading but also critical reflection. You will be expected to spend around 20-25 hours a week conducting independent study. Much of this will be directly linked to the Research Project.

Staff Delivering on This Course

Academic staff who teach on this course have extensive experience within the Tourism, Hospitality and other events industries.

Our staff have either achieved Fellowship of the Higher Education Academy, or are working towards this.  This is a professional recognition of lecturer practice, impact and leadership in teaching and learning. Many of our staff feature in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.

Other staff members include industry experts, RGU lecturers from other subject areas, postgraduate research students and media technicians.

Typically students are assessed each year:

• 1 written exam, typically for 2 hours
• 2 written assignments, including essays
• 2 oral assessments
• 1 oral assessment
• 1 poster presentation
• 1 dissertation

We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

Academic Support

The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

Online Learning & Support

All undergraduate and postgraduate students, whether you are learning on campus or by online learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

Study Skills Support

The Study Support Team provides training and support to all students in:

• Academic writing
• Study skills (note taking, exam techniques, time management, presentation)
• Maths and statistics
• English language
• Information technology support

Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.

In Year 3, you will have the opportunity to undertake a 48-week paid placement locally, nationally or internationally. On the taught/direct entry route, Year 3 involves a taught Term 1 and the option of a 6-month placement in Term 2.

Past placements have included Tui Travel, Enterprise Rent-A-Car, Disney Worldwide Services (USA), Waccabuc Country & Golf Club (USA) and Menzies Aviation.

You can choose to source your own placement or access our Placement Office, who will support you in sourcing and validating a suitable position.

Study Abroad

In Years 2 and 3, there are opportunities to study with partner institutions in Europe as part of the Study Abroad programme, as well as other opportunities further afield including Singapore and South Korea. For more information visit:

Job Prospects

The tourism industry is a dynamic, customer-focused industry and provides you with exciting opportunities worldwide across diverse sectors including tourism, travel, leisure or within the hospitality industry.

Is International Tourism Management a good career choice?

Previous  BA International Tourism Management graduates of Robert Gordon University have gone on to pursue the following careers:

• Food and Beverage Manager
• Event Manager, Glamis Castle 
• Executive, London Events Management Company
• Customer Services Supervisor, VisitScotland 
• Hospitality and Commercial Manager, Stratosphere Science Centre.

Several of our tourism graduates have also gone on to launch their own successful business.

Read our interview with VisitAberdeenshire CEO Chris Foy as he gives us insight into working in the tourism industry:

What is needed for a BA (Hons) International Tourism Management degree?

Standard Entry Requirements

• SQA Higher: BBCC
• GCE A Level: CCC
• Irish Leaving Certificate Higher: H3H3H3H3
• IB Diploma: 26

Minimum Entry Requirements

The minimum entry requirements for widening access applicants are:

• SQA Higher: BCC/CCCC

Alternative Qualifications

We welcome applications from those with equivalent qualifications to those stated, including SVQs/NVQs, access programmes, Foundation Apprenticeships and overseas qualifications. Applications from students with non-standard qualifications or work experience will be considered on an individual basis.

Applicants from Partner Colleges

A relevant HND from one of our partner colleges will be considered for entry into Year 3.

Applicants from Foundation Pathway Providers

Entry to year 1 or year 2 may be possible for students who have completed a Foundation Certificate or Foundation Undergraduate Pathway programme, from an approved UK provider, at 60% or above. For courses which require a specific subjects match, such as English or Maths, these would need to provided in addition to the Pathway Programme Certificate or result.

Advanced Entry

All other applicants who are interested in applying for advanced entry will be considered on an individual basis.

International Students 

International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

English Language Requirements

Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

Please note, some courses may require a higher standard of English than stated in this page. Contact [email protected]  for further information.

Academic Year 2024-2025

Scottish students, rest of uk students, eu students, international students, academic year 2023-2024, additional costs.

• £30 Travel (for study trips)

Some other costs are not included in the course fees:

• The cost of books that you may wish to purchase.
• Costs associated with your placement / study abroad
• Accommodation and Living Costs

Student Funding

If you are a Scottish resident, you may be eligible for funding and should apply to SAAS for funding.

Students from other parts of the UK should visit the appropriate website:

Scholarships and Financial Awards

You may qualify for a scholarship or financial award:

Widening Access Welcome Pack Offer

If you are applying to RGU for September 2024 and meet widening access criteria, you may qualify for our welcome pack to support your transition to university. Find out if you are eligible:

For new intakes, course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter. For further information:

Any questions?

Get in touch with our Student Admissions Service and we'll do our best to help.

Our facilities for this course

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We use cookies to collect information about how visitors use the website and to improve the user experience. We sometimes use cookies to assist with the personalisation of marketing for courses and services, they may be used by our media partners to provide targeted media on other websites.

UN Tourism | Bringing the world closer

Competitiveness.

• Market Intelligence

Policy and Destination Management

• Product Development

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UN Tourism works to provide guidance and share good practices on policies and governance models aimed to effectively support the tourism sector at the different levels: national, regional and local.

The development and management of tourism destinations requires a holistic approach to policy and governance.

Governance has two specific dimensions:

• Directive capacity of government , determined by coordination and collaboration as well as by the participation of networks of stakeholders.
• Directive effectiveness, determined by institutional skills and resources that support the ways in which processes are conducted to define goals and search for solutions and opportunities for relevant stakeholders, and by the provision of tools and means for their joint execution.

In this sense, UN Tourism works to support its Members in their efforts to develop efficient governance models / structures and policies, focusing  among others on:

• Tourism policy and strategic planning
• Governance and vertical cooperation, i.e. national-regional-local levels
• Public Private Partnership (PPP)

Destination Management

Destination management consists of the coordinated management of all the elements that make up a tourism destination. Destination management takes a strategic approach to link-up these sometimes very separate elements for the better management of the destination. Joined up management can help to avoid overlapping functions and duplication of effort with regards to promotion, visitor services, training, business support and identify any management gaps that are not being addressed.

Destination management calls for a coalition of many organizations and interests working towards a common goal, ultimately being the assurance of the competitiveness and sustainability of the tourism destination. The Destination Management Organization’s (DMO) role should be to lead and coordinate activities under a coherent strategy in pursuit of this common goal.

Though DMOs have typically undertaken marketing activities, their remit is becoming far broader, to become a strategic leader in destination development. This is a vital ingredient for success in every tourism destination and many destinations now have DMOs to lead the way.

From a traditionally marketing and promotion focus the trend is to become leading organizations with a broader mandate which includes strategic planning, coordination and management of activities within an adequate governance structure with the integration of different stakeholders operating in the destination under a common goal. Destinations wherein such an organization is not still in place are increasingly creating or plan to create a DMO as the organizational entity to lead the way.

UN Tourism has identified three areas of key performance in destination management at DMO level: Strategic Leadership, Effective Implementation and Efficient Governance.

UN Tourism supports its Members and Destination Management/Marketing Organizations through the UN Tourism.QUEST - a DMO Certification System. UN Tourism.QUEST  promotes quality and excellence in DMOs planning, management and governance of tourism, by means of capacity building. UN Tourism.QUEST Certification evaluates the three areas of key performance in destination management at DMO level: Strategic Leadership, Effective Implementation and Efficient Governance. With a training and capacity building component, UN Tourism.QUEST is a strategic tool which allows the DMOs to implement an improvement plan to achieve the criteria and standards of the Certification with the aim of enhancing their management processes and thus contribute to the competitiveness and sustainability of the destinations they represent.

Events & Publications

• International Seminar on Destination Management
• 2nd Conference on Destination Management in the Mediterranean
• 6th International Conference on Destination Management

UN Tourism Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs) – Preparing DMOs for new challenges

Many factors account for the increased focus on effective destination management, all of them urging destination management organizations (DMOs) to face and adapt to new challenges. From traditional marketing and promotion boards the trend is for these entities to increasingly enlarge their scope to become all embracing DMOs, aiming to enhance the competitiveness and sustainability of destinations within a harmonious relationship between the residents and visitors.

Competitiveness Committee (CTC)

The Committee on Tourism and Competitiveness (CTC) is one of the technical committees of the UN Tourism and it is a subsidiary organ of the Executive Council . The Committee was established at the 95th session of the Executive Council in Belgrade, Serbia in May 2013 (CE/DEC/7(XCV). Its Rules of Procedure and the composition were approved by the Executive Council at its 96th session (Victoria Falls, Zimbabwe, August 2013) (CE/DEC/9(XCVI). 

Since its establishment in 2013, CTC focused its work mainly on assessing the state of knowledge on the basic concept of “ tourism competitiveness ” and identifying its key factors . This process has also included identifying, developing and harmonizing concepts, models and operational definitions used in the tourism value chain .

Work priorities

(a) To support the Organization in fulfilling its normative role;

(b) To provide a dialogue mechanism between the public and private tourism stakeholders and academia to give guide in building and strengthening tourism competitiveness policies and strategies; and

(c) To build synergies and strategic alignments in the harmonization of the related activities of the Secretariat as well as other collaborating organizations/entities in order to ensure consistency and consensus in the delivery of the outputs and reinforce the official position of the Organization. 

Provide UNWTO Members and other tourism stakeholders with a comprehensive and concise, operational, applicable and globally relevant conceptual framework to set the scene and contribute to establish a common ground for a clear harmonized understanding of:

i) concepts, models and operational definitions used in the tourism value chain;

ii) the quantitative and qualitative factors that explain competitiveness at the destination level which may be translated into technical guidelines facilitating a methodology for destinations to identify and evaluate their own factors of competitiveness. 

As an outcome of the work of the CTC, the 22 nd Session of the General Assembly held in Chengdu, China (11-16 September 2017) adopted as Recommendations  key  definitions.  Along with these definitions the Committee also focused on identifying the key quantitative and qualitative factors for “tourism competitiveness ” under two categories: i) governance, management and market dynamics, and ii) destination appeal, attractors, products and supply. 

Full list of definitions adopted by the 22 nd  Session of the General Assembly held in Chengdu, China (11-16 September 2017)

As part of the work of the UNWTO Committee on Tourism and Competitiveness (CTC) in its mandate for the period 2015-2019 prepared a paper on " Tourism Policy and Strategic Planning " which delves into this factor for tourism competitiveness. This paper (available below in pdf) aims to:

• Provide UNWTO Members with a comprehensive understanding on national tourism policies and contribute to their successful formulation and implementation;
• Explore key areas which need to be addressed in tourism policy and strategic planning in order to ensure the competitiveness and sustainable development of tourism;
• Assess the key areas addressed by UNWTO Members in their tourism policies and provide case studies to illustrate key elements of a sound tourism policy; and
• Serve as a practical tool for UNWTO Members and tourism policymakers by including a set of recommendations.

Composition of the CTC (2019-2023)

Full Members 

Bahamas Bahrain Brazil Fiji (Vice-chair) India Israel Kenya Republic of Moldova Senegal (Chair)

Representative of the Associate Members Macao, China (2019-2021) Puerto Rico (2021-2023)

Representative of the Affiliate Members  FITUR, Spain (2019-2021) Asociación Empresarial hotelera de Madrid (AEHM), Spain (2021-2023)

Meetings of the CTC:

1st Meeting: 25 August, 2013, Victoria Falls, Zambia /Zimbabwe (during 20th UN Tourism General Assembly) 1st Virtual Meeting: 27 March, 2014 2nd Virtual Meeting: 3 July, 2014 3rd Virtual Meeting: 22 October, 2014 2nd Meeting: 28 January, 2015, Madrid, Spain 3rd Meeting: 13 September, 2015, Medellin, Colombia (during 21st UN Tourism General Assembly) 4th Meeting: 22 January, 2016, Madrid, Spain 4th Virtual Meeting: 21 April, 2016 5th Meeting: 20 January, 2017, Madrid, Spain 5th Virtual Meeting: 2 March, 2017 6th Meeting: 11 September, 2017, Chengdu, China (during 22nd UN Tourism General Assembly) 7th Meeting: 19 January, 2018, Madrid, Spain 8th Meeting: 10 September 2019, Saint Petersburg, Russian Federation (during 23rd UN Tourism General Assembly) 9th Meeting: 24 January, 2020, Madrid, Spain 10th Virtual Meeting: 30 July 2020 11th CTC Meeting: 30 November 2021, Madrid, Spain (during the 24th UN Tourism General Assembly) 12th Virtual Meeting: 12 September, 2022

11th CTC Meeting: 30 November 2021, Madrid, Spain

During the 24th un tourism general assembly.

Download PDF

• Position Paper on Tourism Policyand Strategic Planning
• UN Tourism Tourism Definitions
• Composition of the Committee on tourism and competitiveness

Florida International University’s Chaplin School of Hospitality & Tourism Management ranked in world’s top 1% by QS World University Rankings

Program moves two spots to #6 in the U.S. in hospitality & tourism education

By Ivonne Yee-Amor

April 23, 2024 at 11:16am

Tourism Management Grant Application Opens on February 1

The Colorado Tourism Office (CTO) will begin accepting applications for the Tourism Management Grant on Feb. 1, 2022. Colorado destination organizations and Colorado tourism industry associations are eligible to apply for up to $20,000 to support tourism-related projects that develop, manage, or enhance visitor experiences in Colorado.

Eligible projects include product development (agritourism maps, bicycle tourism guides, travel philanthropy programs), tourism workforce development, tourism-related strategic planning (stakeholder and resident engagement, destination management), tourism research, and infrastructure that directly enhances the visitor experience through increased access or engagement (wayfinding, educational or interpretive signage, trail maintenance).

"We received a lot of valuable input from partners who are looking to expand the scope of their tourism management strategies," said Andrew Grossmann, Director of Destination Development for the Colorado Tourism Office. "We hope that this grant provides our industry an opportunity to implement new ideas that keep Colorado on the cutting edge of tourism leadership."

Grants are for a maximum of $20,000 and funds are matched 4:1, meaning for every dollar allocated to the project by the grantee, the CTO Tourism Management Grant will provide $4 in matching funds.

Projects that advance low-impact travel experiences, foster inclusive travel opportunities, encourage responsible visitation, address seasonality, champion the value of tourism, or target conscientious travelers will be given additional consideration.

Applications for the Tourism Management Grant will be available from February 1, 2022, to 4 p.m. (MST) on Thursday, March 3, 2022. Grantees will be notified of their awards on March 22, 2022.

For more information about the Tourism Management Grant program, visit the website . 

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Facing pressure from rights groups, World Bank suspends funding for Tanzania tourism project

FILE - Giraffes and zebras congregate under the shade of a tree in the afternoon in Mikumi National Park, Tanzania on March 20, 2018. The World Bank has suspended funding for a tourism project in Tanzania that caused the suffering of tens of thousands of villagers, according to a U.S.-based rights group that has long urged the global lender to take such action. (AP Photo/Ben Curtis, File)

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KAMPALA, Uganda (AP) — The World Bank has suspended funding for a tourism project in Tanzania that caused the suffering of tens of thousands of villagers, according to a U.S.-based rights group that has long urged the global lender to take such action.

The World Bank’s decision to suspend the $150 million project, which aims to improve the management of natural resources and tourism assets in a remote part of southern Tanzanian, was “long overdue,” the Oakland Institute said in a statement Tuesday, charging that the bank’s “failure to take immediate action resulted in serious harms for the local communities.”

At least $100 million has already been disbursed for the project, which started in 2017. The suspension of World Bank financing took effect April 18.

The Oakland Institute, a California-based rights watchdog whose work focuses on marginalized communities, for years led calls for the World Bank to stop funding the project known by the acronym REGROW, documenting serious rights abuses suffered by Indigenous communities in the area.

The group in a report released in November accused the World Bank of failing to hold Tanzanian authorities accountable for extrajudicial killings and sexual assaults relating to the expansion of Ruaha National Park.

The report said the Tanzanian government’s tactics to force communities away and increase tourism in Ruaha National Park, a goal of the REGROW project, were “inextricably tied to its financing by the World Bank.”

The World Bank said at the time that it “has zero tolerance for violence in the projects it finances,” adding that a panel of inspectors was reviewing a complaint related to REGROW “to determine whether a compliance audit into the concerns raised is warranted.”

In recent correspondence between the World Bank and the Oakland Institute seen by The Associated Press, the lender confirmed the suspension of further disbursements to REGROW “until we are confident that the project is upholding our environmental and social standards.”

Anuradha Mittal, executive director of the Oakland Institute, said the World Bank’s decision to suspend funding for “a dangerous project” is a victory for marginalized communities in the East African country.

“It sends a resounding message to the Tanzanian government that there are consequences for its rampant rights abuses taking place across the country to boost tourism,” Mittal said. “The days of impunity are finally coming to an end.”

It was not immediately possible to obtain a comment from Tanzanian authorities.

The Oakland Institute documented at least 12 disappearances or extrajudicial killings allegedly carried out by rangers, in addition to multiple sexual assaults of women. Government agencies allegedly seized and auctioned large numbers of cattle, imposing a heavy financial strain aimed at pressuring herders to leave.

“During the first months of 2024, rangers illegally seized and auctioned off thousands of cattle from herders while preventing farmers from cultivating their land -– devastating countless livelihoods as a result,” it said in its statement Tuesday.

Tanzania relies heavily on tourism to finance its budget, and the country has long been trying to develop its extensive national parks to attract more visitors.

Tens of thousands of communities in other parts of Tanzania have been caught up in the efforts, putting local authorities under the spotlight over civilian abuses. These efforts, cited by Amnesty International and others, include the violent eviction of 70,000 Maasai from grazing lands in the Loliondo area to clear vast tracts of land for trophy hunting.