tourist leaflet examples

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How To Write Tourist Leaflets

Published: November 19, 2023

Modified: December 28, 2023

by Colene Thornhill

• Arts & Culture
• Hotel Reviews

Introduction

Welcome to the world of trip planning! Whether you’re a seasoned traveler or someone who is new to exploring new destinations, effective trip planning is the key to a successful and enjoyable adventure. In this article, we will delve into the art of writing tourist leaflets, providing you with valuable tips and strategies to create engaging and informative content that will captivate your target audience.

When it comes to writing tourist leaflets, it’s crucial to understand the importance of capturing the attention of your readers right from the start. With the abundance of travel options available today, you need to make sure your leaflet stands out among the crowd. By combining informative content with an appealing layout, you can ensure that your leaflet becomes a valuable resource for travelers seeking their next adventure.

One of the first steps in writing an effective tourist leaflet is understanding your target audience. Who are the people you’re trying to attract? Are they adventure seekers looking for adrenaline-pumping activities, or are they culture enthusiasts who crave history and architecture? Knowing your audience will help you tailor your content to their interests and preferences, making your leaflet more appealing and relevant.

Once you have a clear idea of your target audience, it’s time to select a compelling destination. Whether it’s a vibrant city, a tranquil beachside retreat, or an exotic cultural hub, choose a destination that has a unique appeal and offers a range of attractions and activities. This will provide you with ample material to highlight in your leaflet and entice potential travelers to visit.

In the next sections, we will explore various techniques to make your tourist leaflet engaging and informative. From crafting captivating headings and subheadings to incorporating vivid descriptions and useful information, we will cover it all. We will also discuss the importance of using imagery and visual elements to enhance the overall appeal of your leaflet, as well as creating a user-friendly layout to ensure easy navigation for your readers.

Lastly, we’ll emphasize the significance of proofreading and editing your leaflet to eliminate any errors or inconsistencies. A polished and well-presented leaflet will instill confidence in your readers and make them more likely to consider your destination for their travel plans.

So, let’s dive into the fascinating world of writing tourist leaflets and discover how to create compelling content that captures the essence of a destination, sparks curiosity, and inspires wanderlust in your readers!

Understanding Your Target Audience

Before you start writing your tourist leaflet, it’s crucial to have a deep understanding of your target audience. Knowing who you’re trying to attract will help you tailor your content and language to their preferences, making your leaflet more appealing and persuasive.

Begin by identifying the demographic characteristics of your target audience. Consider factors such as age, gender, interests, and travel preferences. For example, if you’re targeting young adventure seekers, your language can be more energetic and adventurous. On the other hand, if your audience is primarily families, your tone should be more friendly and informative.

Next, consider the psychographic aspects of your target audience. What motivates them to travel? Are they seeking relaxation, cultural experiences, or thrilling adventures? Understanding their desires and aspirations will enable you to create content that resonates with their emotions and desires.

A good way to understand your target audience is through market research. Conduct surveys, analyze online reviews and social media discussions, and seek feedback from previous travelers to your destination. This valuable information will provide insights into their expectations and help you tailor your leaflet content accordingly.

Once you have a clear understanding of your target audience, you can begin crafting your leaflet content. Use language and terminology that will resonate with your audience, appealing to their interests and desires. For example, if targeting food enthusiasts, emphasize local cuisine and unique gastronomic experiences.

Another important aspect of understanding your target audience is understanding their level of travel experience. Are they seasoned travelers looking for off-the-beaten-path destinations, or are they more comfortable with popular tourist spots? Tailor your content to cater to their level of familiarity and curiosity. Provide insider tips and recommendations for hidden gems to engage experienced travelers, or provide essential information on must-visit landmarks for those new to the destination.

By truly understanding your target audience, you can create a tourist leaflet that speaks directly to their needs and desires. Remember to strike a balance between informative content and engaging language, ensuring that your leaflet captures their attention and keeps them interested throughout.

So, dive into the mindset of your target audience and craft an appealing leaflet that showcases the unique experiences and attractions your destination has to offer.

Selecting a Compelling Destination

When it comes to writing a tourist leaflet, one of the most important decisions you’ll make is selecting a compelling destination to showcase. The destination you choose sets the tone for the entire leaflet and can make or break its appeal to potential travelers.

First and foremost, consider the uniqueness and attractiveness of the destination. Look for destinations that offer something special, whether it’s stunning natural landscapes, rich cultural heritage, or a blend of both. A compelling destination needs to captivate the reader’s imagination and spark their desire to explore and experience something new.

Research popular travel trends and preferences to understand what travelers are currently seeking. Are eco-friendly destinations on the rise? Is there a growing interest in adventure tourism? By selecting a destination that aligns with these trends, you can tap into the interests of your target audience and position your leaflet as a must-have resource for the latest travel experiences.

Consider the accessibility of the destination. While remote and exotic locations are intriguing, ensure that they are easily accessible and have adequate transportation options. Travelers appreciate convenience and want their journey to be hassle-free. Therefore, choose a destination that has good connectivity and transportation infrastructure.

Another crucial aspect to keep in mind is the seasonality and weather patterns of the destination. Highlight the best times to visit in your leaflet, taking into consideration factors such as weather, festivals, or special events. This will help potential travelers plan their trip accordingly and ensure they have a memorable experience.

Furthermore, assess the safety and security of the destination. Travelers prioritize their well-being, so it’s essential to choose a destination that is known for its safety measures and reliable infrastructure. Highlight any safety precautions, emergency services, or health facilities available to reassure your readers.

Finally, consider the overall appeal and diversity of attractions and activities the destination offers. Travelers look for variety in their experiences, so ensure that your chosen destination has something for everyone. Whether it’s historical landmarks, adventure sports, cultural festivals, or culinary delights, showcase the range of attractions that will make your leaflet irresistible.

By carefully selecting a compelling destination, you lay the foundation for a successful tourist leaflet. A destination that captures the imagination, aligns with travel trends, is easily accessible, offers safe and diverse experiences, and has a unique appeal, will be an enticing draw for potential travelers.

So, take the time to research and choose a destination that has all the ingredients to make your tourist leaflet a must-read resource for wanderlust-filled explorers!

Highlighting Key Attractions and Activities

Once you’ve selected a compelling destination, it’s time to showcase its key attractions and activities in your tourist leaflet. As the main focus of your content, highlighting these standout features will capture the attention of potential travelers and inspire them to visit.

Start by identifying the most iconic and famous landmarks of the destination. These could be historical sites, architectural marvels, or natural wonders that define the uniqueness of the location. Include captivating descriptions, historical context, and interesting facts to bring these attractions to life and create a sense of wonder.

In addition to the popular attractions, don’t forget to include off-the-beaten-path gems. These hidden treasures provide a sense of discovery for travelers who are looking for unique and lesser-known experiences. Whether it’s a hidden waterfall, a local market, or a charming neighborhood, showcasing these hidden gems adds an element of exclusivity and adventure to your leaflet.

Furthermore, highlight the range of activities and experiences that visitors can enjoy in the destination. Are there adrenaline-pumping adventure sports like zip-lining or bungee jumping? Are there opportunities for leisurely hikes or scenic cycling routes? Include details about these activities, such as difficulty levels, equipment rental options, and any necessary safety precautions, to help travelers plan their itinerary.

Consider the diverse interests of your target audience and include attractions that cater to various preferences. If your audience includes culture enthusiasts, showcase museums, art galleries, or historical walking tours. For nature lovers, emphasize national parks, botanical gardens, or wildlife safari experiences. By providing a well-rounded selection of attractions and activities, your leaflet becomes a valuable resource for a wide range of travelers.

When highlighting key attractions and activities, use descriptive and engaging language to paint a vivid picture in the reader’s mind. Capture the essence and atmosphere of the location, using words that evoke emotions and create a sense of anticipation. For example, instead of simply mentioning a white sandy beach, describe it as a pristine paradise with crystal-clear turquoise waters and palm-fringed shores.

Don’t forget to include images or visual representations of these key attractions and activities. A picture is worth a thousand words, and by incorporating visuals, you can enhance the appeal of your leaflet and give readers a glimpse of what they can expect. Ensure that the images are high-quality and showcase the best aspects of each attraction.

By effectively highlighting the key attractions and activities, your tourist leaflet becomes a gateway to the destination’s wonders. It ignites the reader’s curiosity and compels them to start planning their trip, eager to explore all that the location has to offer.

So, let your enthusiasm for the destination shine through as you showcase its captivating attractions and activities, creating a desire in your readers to embark on their own extraordinary adventure.

Captivating Headings and Subheadings

When it comes to writing a tourist leaflet, captivating headings and subheadings play a crucial role in grabbing the attention of your readers and guiding them through the content. Well-crafted headings not only make your leaflet visually appealing but also provide a glimpse into what lies within, enticing readers to delve deeper into the information you have to offer.

Start by brainstorming catchy and intriguing headings that reflect the essence of the destination and its unique offerings. Use words that evoke curiosity, adventure, relaxation, or whatever emotions you want to resonate with your target audience. For example, instead of a generic heading like “Attractions”, consider something more captivating like “Embark on a Journey of Discovery: Must-See Sights and Hidden Gems”.

Subheadings are equally important, as they break down the information into digestible sections, allowing readers to navigate easily through the leaflet. Use subheadings to categorize and highlight different aspects such as attractions, activities, accommodations, and dining options. By organizing the content with informative subheadings, you make it easier for readers to find the information that is most relevant to them.

Another effective technique is to use power words and action verbs in your headings and subheadings. These words can create a sense of urgency or excitement, compelling readers to take action or imagine themselves already experiencing the destination. For example, instead of “Cultural Landmarks of XYZ City”, consider “Immerse Yourself in the Rich Tapestry of XYZ City’s Cultural Landmarks”.

Consider using questions in your headings to engage readers and pique their curiosity. Questions make the reader pause and think, enticing them to seek answers within the content. For example, instead of a straightforward heading like “Outdoor Activities”, you could ask, “Ready for Adventure? Discover Thrilling Outdoor Activities in XYZ Destination!”.

When crafting your headings and subheadings, keep in mind that brevity is key. Keep them concise and to the point, making sure they effectively convey the main idea while being visually appealing. Avoid using jargon or complex language that may confuse or alienate readers. Instead, opt for simple and straightforward wording that appeals to a broad audience.

Lastly, ensure that your headings and subheadings are visually distinct from the body text. Use formatting techniques such as bold font, larger font size, or different colors to make them stand out. This makes it easy for readers to skim through the leaflet and quickly find the information they are looking for.

By crafting captivating headings and subheadings, you capture the attention of potential travelers and guide them through the journey of your tourist leaflet. They serve as signposts, directing readers to the most enticing aspects of the destination and making them eager to explore further.

So, let your creativity flow as you create headings and subheadings that are eye-catching, informative, and irresistible, setting the stage for an engaging and immersive reading experience.

Crafting Persuasive Descriptions

When it comes to writing a tourist leaflet, crafting persuasive descriptions is key to engaging your readers and convincing them to choose your destination over others. Descriptions provide the opportunity to showcase the unique features, experiences, and beauty of the location, enticing travelers to pack their bags and embark on an unforgettable adventure.

Start by putting yourself in the shoes of your target audience. What aspects of the destination are most likely to resonate with them? Is it the breathtaking natural scenery, the vibrant cultural heritage, or the exciting culinary scene? Tailor your descriptions to highlight these key points, emphasizing what makes your destination stand out.

Paint a vivid picture with your words, capturing the reader’s imagination and bringing the destination to life. Use descriptive language that appeals to the senses, evoking the sights, sounds, smells, and tastes of the location. For example, instead of simply describing a beach as beautiful, you could say, “Feel the powdery white sand between your toes, as the gentle sea breeze plays with your hair, and the azure waves crash against the shore.”

Appeal to the emotions of your readers by highlighting the potential experiences and memories they can create in the destination. For instance, describe the exhilaration of hiking to a breathtaking viewpoint, the awe-inspiring moments of exploring ancient ruins, or the joy of immersing oneself in a vibrant local festival. By evoking emotions, you make the destination more personal and desirable to the reader.

Showcase unique selling points such as exclusive events, special promotions, or limited-time attractions. Create a sense of urgency by emphasizing the rarity or limited availability of these features, encouraging readers to take immediate action. For example, “Don’t miss the chance to witness the spectacular XYZ Festival, happening only once a year. Join thousands of revelers as the town comes alive with music, dance, and vibrant cultural celebrations.”

Include testimonials or quotes from previous travelers who have visited the destination. Positive reviews and personal endorsements add credibility and make the descriptions more relatable and trustworthy. Highlight their memorable experiences and the transformative impact the destination had on them.

Avoid generic and cliché descriptions. Instead, focus on specific and unique aspects of the destination. Dive deep into the local culture, traditions, and history, presenting insights and interesting facts that go beyond what can be found in a simple online search. This will provide readers with a truly immersive experience through your leaflet.

Lastly, proofread and edit your descriptions to ensure they are clear, concise, and error-free. Use active voice and vibrant verbs to make the text more engaging and dynamic. Eliminate repetitive phrases and unnecessary filler words, keeping the descriptions focused and impactful.

By crafting persuasive descriptions, you entice readers to envision themselves in the destination, experiencing its unique charm and wonders. Your words have the power to inspire wanderlust and ignite the desire to explore the world, one destination at a time.

So, let your creativity soar as you craft descriptions that transport readers to the destination, tempt their senses, and fuel their desire to pack their bags and embark on their next adventure.

Incorporating Useful Information

In addition to captivating descriptions of your destination, it is important to incorporate useful information in your tourist leaflet. This includes practical details that help travelers plan their trip and make informed decisions about visiting your destination.

Start by providing essential travel information, such as the best time to visit, visa requirements, and local currency. This helps potential travelers understand the logistics of planning their trip and ensures they have the necessary documents and arrangements in place.

Include details about transportation options available in the area, such as airports, train stations, or bus routes. Mention any public transportation systems, taxi services, or recommended car rental companies. Providing information on how to navigate the destination will give travelers peace of mind and make their experience smoother.

Highlight accommodation options, ranging from luxury resorts to budget-friendly guesthouses. Include information about amenities, location, and any unique features or services offered. Consider featuring hotels or accommodations that have received positive reviews or certifications, as these provide an added layer of trust for potential guests.

Another crucial aspect to include is dining and culinary experiences. Highlight local delicacies, popular restaurants, and street food hotspots. Mention any dietary considerations or specialty cuisine options, such as vegetarian or vegan-friendly establishments. Providing suggestions and recommendations for dining options will enhance the overall experience for travelers.

When it comes to incorporating useful information, don’t forget about safety and emergency assistance. Include contact information for local emergency services, hospitals, and clinics. It’s also helpful to provide tips on personal safety, such as reminding travelers to be cautious with their belongings and to follow any local customs or guidelines.

Consider including maps and guides to help visitors navigate the destination. This can include maps of popular tourist areas, transportation routes, or suggested itineraries. Visual aids like maps make it easier for travelers to plan their activities and explore the area confidently.

Additionally, incorporate information about local customs, traditions, and etiquette. This helps visitors understand and respect the cultural norms of the destination. Indicate any dress codes or behavior expectations when visiting religious or sacred sites to ensure travelers are aware and can plan accordingly.

Lastly, provide contact information for local tourism offices or visitor centers. This gives travelers a resource to reach out to for further information or assistance during their visit. Including website links or contact details enables travelers to easily access additional resources to enhance their experience.

By incorporating useful information, you not only assist travelers in planning their trip but also showcase your destination as a reliable and informative resource. This builds trust and increases the likelihood of visitors choosing your destination for their travel adventures.

So, arm your readers with the information they need to make their travel plans a reality, empowering them to explore all the wonders your destination has to offer.

Using Imagery and Visuals

When it comes to creating a captivating tourist leaflet, the use of imagery and visuals is essential. Humans are visual creatures, and incorporating high-quality images and appealing visuals can greatly enhance the impact and appeal of your leaflet.

Start by selecting stunning and eye-catching images that showcase the beauty and highlights of your destination. Choose images that evoke emotions and create a desire within the viewer to experience the location firsthand. Whether it’s a breathtaking sunset over a picturesque landscape, a vibrant cultural festival, or mouthwatering local cuisine, make sure the images create a lasting impression.

Vary the types of visuals you use to provide a well-rounded representation of the destination. Include photographs of landmarks, attractions, and activities, as well as illustrations, icons, or infographics that provide information and enhance the visual appeal. This variety keeps the leaflet visually engaging and prevents the reader from getting bored or overwhelmed by repetition.

Ensure that the images you select accurately represent the destination and its offerings. Avoid using overly edited or heavily filtered images that misrepresent the reality of the location. Transparency is key to building trust with potential travelers, so aim for authentic and genuine visuals that accurately depict the experiences they can expect.

In addition to static images, consider utilizing other visual elements such as maps, diagrams, or charts. These visual aids can help travelers better understand the layout of the destination, identify key points of interest, or comprehend specific information at a glance. For example, you can include a map showcasing popular tourist areas, transportation routes, and the proximity of attractions to give readers a comprehensive overview.

Pay attention to the placement of visuals within the leaflet to optimize their impact. Place visuals strategically alongside related text to enhance comprehension and capture attention. Ensure that the images are of high resolution and clarity, allowing readers to fully appreciate the beauty and details of the destination.

Consider the overall design and color scheme of your leaflet to create a visually cohesive and aesthetically pleasing experience. Choose colors that complement the destination and evoke the desired emotions in your audience. For example, cool blues and greens may be suitable for a beach destination, while warm oranges and yellows may be fitting for a vibrant cityscape.

Remember, visuals should complement the text and enhance the storytelling aspect of your leaflet. They should not overpower or distract from the written content but rather work together harmoniously to create a visually appealing and immersive experience for the reader.

Incorporating imagery and visuals in your tourist leaflet allows you to transport potential travelers to the destination and ignite their imagination. They provide a glimpse of the experiences that await, inspiring wanderlust and enticing readers to embark on their own adventure.

So, let your visuals speak volumes and capture the essence of your destination, leaving a lasting impression on those who flip through your leaflet.

Creating a User-Friendly Layout

When it comes to designing a tourist leaflet, creating a user-friendly layout is essential to ensure that readers can navigate through the information easily and find what they’re looking for efficiently. An effective layout helps to engage readers, enhance readability, and make their experience with your leaflet enjoyable and seamless.

Start by organizing your content into logical sections. Use headings, subheadings, and clear sections to divide the information and make it easy to scan. Utilize bullet points and numbered lists to present information concisely and attract attention to key details.

Consider the readability of your text by selecting a legible font size and style. The text should be large enough for comfortable reading, and the font should be clear and easy on the eyes. Keep in mind that different fonts may convey different tones, so choose one that aligns with the aesthetic of your leaflet and the overall brand image.

Whitespace is your friend when it comes to layout design. Allow for sufficient whitespace between paragraphs, headings, and images to create visual breathing space and avoid a cluttered appearance. This not only improves readability but also makes the leaflet visually appealing and pleasant to look at.

Guide the reader’s eye with a clear and intuitive flow. Place important information and eye-catching visuals strategically within the layout. Use visual cues such as arrows, icons, or contrasting colors to direct attention to specific sections or calls to action.

Consider the use of columns in your layout to maximize space and make the most of each page. Columns help to organize content and prevent it from appearing overwhelming or dense. This is particularly useful when presenting information in tables, lists, or multiple sections.

Incorporate clear and consistent navigational elements in your leaflet. Include a table of contents or an index page at the beginning to guide readers to specific sections. Utilize page numbers or section tabs to make it easy for readers to flip to particular information of interest.

When placing images, ensure they are appropriately sized and positioned. Avoid obstructing the flow of text and make sure the images enhance the content without overwhelming it. Leave sufficient space for captions or descriptions near the corresponding images to add context and provide additional information.

Choose colors thoughtfully to create a harmonious and visually appealing palette. Use colors that are easy on the eyes and complement the visuals and overall theme of your leaflet. Consistency in color schemes throughout the leaflet helps to maintain a cohesive and professional appearance.

Finally, test the usability of your leaflet layout before finalizing it. Share it with others for feedback, and consider their suggestions for improvements. Make sure the layout is intuitive, easy to understand, and offers a seamless reading experience.

A user-friendly layout is crucial in ensuring that readers can easily navigate and digest the information you present in your tourist leaflet. By organizing content logically, utilizing whitespace, creating a clear flow, and incorporating navigational elements, you enhance the overall usability and appeal of your leaflet.

So, take the time to design a layout that prioritizes readability, simplicity, and intuitive navigation, turning your leaflet into a user-friendly guide that captivates and guides potential travelers on their journey.

Proofreading and Editing

Once you have written the content for your tourist leaflet, it is crucial to invest time and effort into proofreading and editing to ensure a polished and professional final product. Proper proofreading and editing not only eliminate errors but also enhance the overall readability and impact of your leaflet.

Start by reviewing the content for spelling, grammar, and punctuation mistakes. Pay close attention to commonly confused words and homonyms, ensuring that your writing is clear and error-free. Use grammar and spell-check tools, but do not solely rely on them, as they may overlook certain errors.

Check for consistency in language and style throughout your leaflet. Ensure that you use consistent terminology and tone throughout the content. Inconsistencies can confuse readers and give an unprofessional impression. Proofread carefully to catch any instances where you may have inadvertently switched between different styles or tones.

Review the flow and structure of your content. Check for logical coherence between paragraphs and sections to ensure smooth transitions and seamless reading. Make sure that information is presented in a logical order and that the reader can follow along easily without any confusion.

Be mindful of sentence structure and readability. Vary sentence lengths and structures to avoid monotony. Break up lengthy sentences and paragraphs to improve readability. Aim for clarity and conciseness, eliminating any unnecessary repetition or wordiness.

Ensure that all information is accurate and up to date. Verify facts, figures, and details, such as opening hours, contact information, or prices. Outdated or incorrect information can be misleading and damage the credibility of your leaflet.

Consider seeking feedback from others, such as peers or professionals, to gain a fresh perspective on your content. They may catch errors or offer suggestions that you may have missed. Constructive criticism can help you refine your content further and ensure its effectiveness.

Take a break from your writing before embarking on the proofreading and editing process. This allows you to approach the content with a fresh perspective and can help you identify errors or areas of improvement more easily.

Read your content aloud during the proofreading process. This can help you catch awkward phrasing, run-on sentences, or any issues with flow and rhythm. Reading aloud engages multiple senses and can reveal errors that may go unnoticed when reading silently.

Consider getting professional help if needed. Hiring a proofreader or editor can provide an additional layer of expertise and ensure the highest quality for your leaflet. They can help identify nuanced errors, fine-tune the language, and offer suggestions for improvement.

Proofreading and editing are the final stages in creating a polished and error-free tourist leaflet. By investing time and attention to detail in this process, you ensure that your content is professional, engaging, and leaves a positive impression on your readers.

So, take the time to meticulously proofread and edit your leaflet, striving for perfection and excellence in every aspect of your content, resulting in a final product that speaks volumes about your destination and captures the reader’s attention.

Congratulations! You’ve reached the end of our guide on how to write effective tourist leaflets. We’ve explored various strategies and techniques to help you create engaging, informative, and persuasive content that captures the attention of potential travelers and inspires them to choose your destination for their next adventure.

Throughout the article, we emphasized the importance of understanding your target audience, selecting a compelling destination, and highlighting key attractions and activities. We discussed the significance of captivating headings and subheadings, crafting persuasive descriptions, incorporating useful information, using imagery and visuals effectively, creating a user-friendly layout, and the importance of proofreading and editing.

The process of writing a tourist leaflet requires careful planning, research, and creativity. By understanding your target audience, you can tailor your content and language to their preferences. Selecting a compelling destination with unique features and attractions will ensure that your leaflet stands out among the competition.

Once you’ve captured the reader’s attention with captivating headings, it’s important to create persuasive descriptions that evoke emotions and paint a vivid picture of the destination. Incorporating useful information, such as travel logistics, accommodations, dining options, and safety tips, helps potential travelers plan their trips with ease.

Utilizing eye-catching imagery and visuals enhances the overall appeal and engagement of your leaflet. Through the careful use of graphics, maps, and photographs, you can transport readers to the destination and ignite their desire to explore its wonders.

A user-friendly layout, with clear sections, organized content, and intuitive navigation, ensures that readers can easily navigate through your leaflet and find the information they need. Lastly, proofreading and editing your content guarantees a polished and professional final product.

Remember, creating a successful and engaging tourist leaflet is not only about providing information but also about creating an experience that captivates and inspires. By implementing the strategies and techniques discussed in this guide, you can create leaflets that not only inform potential travelers but also spark their desire to embark on unforgettable journeys.

So, take these valuable insights and apply them to your own tourist leaflet writing efforts. Craft a compelling narrative, showcase the unique features of your destination, and inspire wanderlust in the hearts of your readers. Happy writing, and best of luck in creating impactful and enticing tourist leaflets!

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One of the best ideas to tempt people into beautiful travel destinations is to captivate them with attractive travel brochures. Travel brochures can amp up the business of any travel company irrespective of their size. In spite of trending content on platforms such as Instagram, they are not dead!

Brochures (both physical and digital) are an excellent addition to your travel content to attract more visitors.  In this blog, we have included plenty of travel and holiday brochure examples to inspire you to create that perfect design. 

Also, people confuse a brochure with a pamphlet, but these two are not the same. There are several differences between a pamphlet and a brochure.  

What are travel brochures?

A travel brochure is marketing material (printed or digital) to promote a trip itinerary, tourist spot, holiday destination, resort, or any other travel-related business. You should keep both printed and digital brochures handy since some clients prefer visiting your office to get more details while others prefer getting every information from the comfort of their homes.

Why do you need a holiday brochure for your business?

A holiday brochure can help your business in the following ways:

• To educate the existing customers more about the trip and destination (itinerary, food, places to explore) 
• To create more awareness around your small business by incorporating your company logo and colors into the brochure.
• To provide an immersive experience to your target audience that gives them a taste of the real-world travel experience with engaging features like flip effects, pop-up images, videos, GIFs, and outbound links (in the case of digital brochures)
• To help you share the content on your digital travel brochure (if you have any) directly through links or QR codes. You can embed these links or QR codes on your business’s social handles or website.

How to make a travel brochure?

Creating a travel brochure from scratch can be quite a task if you do not have a strategy in place. We have outlined the perfect strategy for you to create a travel brochure in eight simple steps. 

1. Research Travel Brochure examples of popular fellow competitor businesses

What designs and formats are other businesses in your niche using for their brochures? Which highlight features add to the uniqueness of the brochures? What are some of the elements lacking? Research and analyze the best travel brochures to understand what things you should add to your brochure and which elements should be skipped.

2. Brainstorm a USP of your travel brochure

Once you get a fair idea of the travel brochures in your industry, you need to strategize how your brochure can stand out from all of them. Identify anything you can do better – copy, design, presentation of content, etc. For instance, this travel brochure has listed the best places to visit in the location, which can easily help attract the attention of the target audience since it is a valuable piece of information for them.

Picture credit

3. Figure out the size, format, and paper quality 

How pocket-friendly or grand do you want your brochure to be? While the A4 size can give an elegant look, it can be a little inconvenient for your client to carry it around. The best idea is to make it big enough to fit all the important information but not so big that it becomes impractical to carry it around.  The industry standard for a travel brochure’s size is ideally 4” x 9”.

Another crucial aspect of a brochure is its paper quality. The physical feel of the paper contributes to the user experience, so using high-quality printing paper is a must. Using glossy paper might be a great idea.

4. Choose a font 

The font in your brochure should align with the tone of your brand and the brochure design. The font should stand out enough to be easily spotted, harmonizing with the overall design. Go with the font that hits that sweet spot. The font style, size, and every other nuance will work together to decide the visual tone of your brochure. 

Some of the best font choices for travel brochures are Playfair Display, Avenir Next, Freight Sans Pro, Poppins, Helvetica Neue, Proxima Nova, etc. The font sizes for travel brochures should ideally be 14 for the content body and 16 for the headings (but it will also depend on the font style).

Tips for choosing the font for your travel brochure:

• Limit your brochure font usage to two or three fonts in total. Adding any more font style than this will create visual confusion. 
• Maintain uniformity in font usage. Use the same fonts for headlines throughout your brochure and the same font for the rest of the text. Introduce a third font style only if you need to highlight anything specifically.
• Pair fonts complementary to each other to create a compelling aesthetic together. Some of the perfect complementary font pairs can be Alegreya Sans SC and Source Sans Pro, Libre Franklin and Libre Baskerville, etc.

5. Include images

It’s a no-brainer that images are the most important aspect of any travel brochure. Make sure your brochure’s written content is enhanced with high-quality images that capture the essence of the destination. The images should blend with the overall aesthetics of the brochure. For instance, this brochure has incorporated high-definition images to attract the audience’s attention. Since it is visually attractive, it will tempt people to read about the packages and go ahead with their tour plan.

Here is a guide to help you design the best poster or cover for your brochure.

Tips for choosing photos for your travel brochure:

• Make your target audience feel the emotions of the destination through pictures, be it of sandy beaches or the grand mountains.
• If you don’t have the budget to hire a professional photographer, make sure the images you download from the internet are as accurate as possible.
• Include a variety of sights in your brochure. Some might be more interested in the natural beauty of the destination, while some are in the itinerary. The pictures of luxurious interiors might appeal to some, while the cuisine they will be served might entice others.

For instance, the brochure features images of luxurious interiors, making it stand out.

• Don’t just include pictures of the destination, but also of people on their solo trips, families, or friends enjoying themselves. Your target audience will be more engaged if they are able to visualise the kind of they will spend on the trip. For instance, this brochure shows images of people enjoying different activities during the trip.

6. Pick a color scheme 

The color scheme you choose for your travel brochure will hugely influence the vibes, mood, and feel of your brochure. It will create the initial impression on your target customers, so you need to think it through. The color scheme needs to be coherent with the destination concept. For instance, using bright blue, green, and yellow shades for tropical destinations can be a good idea, whereas subtle, calm, and pastel colors for museums or cafes.

In this travel brochure, for instance, the predominant colors are blue and green, since this is a beach location.

Tips for selecting the color scheme for your travel brochure:

• If the travel destination is peaceful, like a beach or mountains, and your target audience is looking for a relaxed vibe, use comforting colors like light blues to create a calming effect.
• The color scheme of your brochure should blend in with the color scheme in your photographs. Together, they should complement each other.
• Experiment and play around with colors through online tools like Colorhunt , Canva Colour Wheel , or Canva Color Palette Generator to get that perfect customized shade rather than the monotonous ones. 

For instance, for a playful yet calm vibe, use shades like blue, green, pink, white, etc. Whereas, for a rugged and adventurous vibe, make use of yellow, red, orange, black, etc. 

7. Write a descriptive copy 

Your travel brochure’s written content/copy should be descriptive enough to paint a clear picture of the destination and the experience. The copy should both educate your audience as well as inspire emotion. Research your target audience and tailor your content accordingly. Are they adventure seekers, history buffs, or pop culture fans? Write the content emphasizing what connects with your target audience.

Tips for writing a killer copy for a travel brochure:

• Share local tips about the destination, like the best sightseeing spots, sunsets, local cuisines, and must-visit cafes and shops. Insider tips will make your travel brochure content more unique and interesting for the readers. It can be an important differentiator point from your competitors. 
• Highlight the USPs of traveling to that destination with your agency. What additional experiences or benefits will you give your tourists that your competitors won’t? It can be anything from a compelling discount to exclusive entertainment.
• Share the real testimonials and reviews from your clients in your brochure copy. It will help you earn the trust of your potential customers. Using snappy, positive quotes in your copy can create a better impression.
• Incorporate user-generated content (UGC) in your brochure to bring in more authenticity. Also, clients connect better to content from other clients, which is a win-win.
• Keep your headlines and initial lines super catchy and attention-grabbing. It will determine whether your readers will read your copy at all. The tone of the content should be super engaging. For instance, instead of “ Enjoy the Beautiful Mountains of Switzerland ” go for “ Escape in the breathtaking Mountains of Switzerland “.
• Your target audience should find your copy valuable and relevant. It should provide them with almost all the necessary information and more so that they don’t need to research any further. Give details of all the facilities, amenities, food, views, etc.
• Create a sense of F.O.M.O among your target audience with your brochure copy. For instance, exclusive discounts for early birds, missing out on the views during a particular season, or limited spots for the trip. 
• Have a compelling CTA in your travel brochure that inspires your brochure reader to take action (book the trip). It should be persuasive and clear enough. For instance, “ Book Now! Experience a relaxing escape from the city hustle ‘.
• You can add a QR code for physical brochures. They are interactive and help the audience get more information without cluttering the brochure.

8. Decide the layout

Now that you have everything ready for your travel brochure – the content, images, color palette, etc., it’s time to bring everything together seamlessly. Select a neat layout with a flow that does not interrupt the reader’s attention. Scattering too many images or too much text randomly on your brochure is a recipe for disaster. Prepare a rough draft beforehand on how you want the entire thing to look and develop. For instance, your brochure can have a bi-fold or a tri-fold layout.

But what if, even after pre-planning all these steps, you do not achieve the brochure design you had in mind? Maybe, the text got cut on the edges, or the color palette looks entirely different. Here is a guide on how to fix these design mistakes.

Do you want help designing that “perfect travel brochure” for your business? Get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu.

What to include in a travel brochure? 

These are the key components that any travel brochure should contain:

• A section on what to do at the destination, basically the trip itinerary, which should include day trips, tours, and activities that are popular with visitors to this destination
• Food and lodging details
• Information on the ideal time to visit and what clothing is recommended for each season
• A map connecting a nearby city or hometown to the travel destination
• All your brand’s contact details like phone number, email ID, website, etc
• Your branding, including logo and fonts

If you still haven’t decided on the perfect logo for your brand, here are some tips for designing a modern minimalist logo . You can also check out our guide on 21 creative photography logo ideas & design tips .

What makes a good travel brochure?

Here are some bonus tips on how to make your travel brochure more attractive: 

• Choose fonts that are edgy yet minimalistic. Do not be too loud with your font choice, but keep it bold enough to appeal. 
• Keep enough white space in between texts.
• Create custom-made shades for your brochure that are unique and attention-grabbing.
• Experiment with different layouts for different purposes. 
• Use attractive downloadable templates on different paid or free sites to create your brochure if you cannot afford to hire a professional designer.

9 Travel Brochure Examples with different color palettes to fuel your creative inspiration

For so many people, planning a trip is half the fun! A creatively designed and well-written travel brochure can add to the excitement of the customers. Here are 9 travel brochure examples of different color palettes to help you hit your creative inspiration:

1. Blue and white

This brochure has a classic blue and white palette, which is perfectly complementing the beachy location theme.

2. Pink and white 

This travel guide has a pink and white color palette which looks great with the colorful picture on the brochure.

3. Bright yellow 

This travel brochure uses a single solid color palette which looks stunning. The bright yellow color accurately reflects the theme of a summer trip.

4. Solid brown 

This brochure has a dreamy look. The solid brown color palette of the brochure looks aesthetic with the pictures. The “starry theme” is further accentuating the look.

Picture Credit

5. Dual pink shade

A subtle, pastel pink shade has been combined with Fuschia pink in this brochure to capture the beautiful charm of the location. The pictures, colors, fonts- everything complements each other and makes the brochure look elegant. 

6. Purple and white 

A neat combination of this brochure’s purple and white color palette gives it a crisp and sharp look. The text is well formatted in small pointers. The images add to the aesthetics of the brochure. 

7. Orange and white 

This brochure uses a bright, monochrome orange paired with a lightly textured screen-printed look. It gives a contemporary and retro vibe to the brochure.

8. Green and white 

This brochure has a green and white color palette which gives it a professional look. If you need to design a travel brochure that should cover a lot of information, this is the brochure to take inspiration from. The brochure has tons of text but is still well-readable and looks neat.

9. Solid red

The solid red color palette of this brochure highlights the pictures on the brochure and makes them stand out. All the details about the packages have been condensed with small fonts without ruining the aesthetics.

9 Holiday Brochures Examples with different themes 

Here are some exciting holiday brochures examples to look at: 

1. Nostalgic theme 

The brochure has been crafted with desaturated peach paper, and the black and white photos add to the nostalgic vibe. Even the vintage grotesque font is used, which further accentuates the vibe.

2. Ocean theme

Stunning photos of beaches and sunsets are the focal points of the brochure, which accurately represents the destination. The brochure’s blue color palette and greenery highlight the destination’s natural elements.

Image credit

3. Classic theme

This brochure depicts a classic theme with its understated white and dark gray color palette. The modern serif font further adds to the classy feel of the brochure.

4. White beaches theme

The pictures of this location’s stunning white beaches are used to create the backdrop of the brochure. The minimal text has been used to let the photos speak for themselves.

5. Local theme

The visual theme of this travel brochure is based on the culture of the destination. The picture on the brochure signifies the local dance culture of the place.

6. Vintage theme 

This brochure has an ancient feel to it. The pictures of the postcards and the vintage theme paper of the brochure add to the vintage vibe.

7. Eco-friendly theme

The green and white color palettes of this brochure create an eco-friendly theme that highlights the location.

8. Desert theme

The desert-friendly color palette and font of the brochure strike that perfect combination of old-school and rustic. This authentically replicates the feel of the location. The font color scheme and the background are beautifully blended to create cohesiveness.

9. Multicolor theme

This travel brochure uses bright photos, loud text, and blocks of colors to create a pop of vibrant splash. The brochure’s peppy, lively, colorful theme captures the essence of the destination well.

5 Best digital travel brochure examples to take creative inspiration from 

Some of the best digital travel brochure examples that can fuel your creativity:

1. Nelson The Great Design Studio

This brochure created byFlyer by Nelson The Great Design Studio has bold, HD prints that bring alive the playful, fun vibe of the place. The font choice is also quite peppy.

2. National Geographic Lindblad Expeditions Family Expeditions 

The travel brochure has a simple cover of a girl enjoying her holiday destination. It beautifully captures the beauty of the place. The copy describes fresh daily sights, wildlife, undersea wonders, and activities for every age and fitness level.

3. Venngage

The stunning images of this travel brochure capture the beauty of the actual destination, which is bound to lure visitors. The text gives the most details about how to explore beautiful landscapes.

4. Micato Safaris

The cover of this brochure speaks for itself due to the visual aspect. You can see the leopards evoking adventure and your imagination.  The text is minimal because the pictures are loud in itself.

5. Beachbound

This digital travel brochure leaves a lasting impression in your mind of tranquility, with a place where you can spend quality time with your partner. The aesthetics are complementing the imagery along with the text to pass on a clear message here.

Are you ready to create one for yourself?

After browsing through all these travel brochure examples, you might have a fair idea of how to design a high-quality travel brochure that stands out and captures the attention of your potential clients. All these holiday brochure examples are perfect for inspiring your creative imagination.

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Highlight destinations using free travel brochure examples

Given the current situation, it may be overly courageous to talk about travel, let alone travel brochure examples. But most likely, if you stumbled around here, you are also a wanderer. And although the internet’s deep seas are filled with memes instead of corals, traveling still remains a craving for your clients, friends, or anyone just wanting a change of scenery. 

However, harsh the situation, people are not trees. We like to walk, travel, not plant ourselves facing the sun. If you own a travel agency, for instance, there are still things for you to do. Going online, you are navigating through uncharted territory. Vast and full of possibilities, the online medium can feel like a promise. A promise that your business can and will endure, that it has the foundation as solid as a medieval castle’s!

We talked in the past about some retail marketing strategies that can help you boost your sales and business online. Be sure to check that out and see precisely how.

We like to explore, expand our horizons, taste that cocktail on that beach, and climb that mountain and smile at the clouds. 

You want to show the world that there is still beauty out there waiting to be met. That’s why we have compiled a list of free travel brochure examples that can be that visual guide you’re looking for. Paired with our free online brochure maker , you are only a few steps away from realizing that striking product.

But, first things first.

What are brochures?

Think of brochures as microscopic representations of an idea. That’s right, of an idea! This isn’t some philosophical bending of traveling. This is the legitimate trial by fire of any successful brochure. 

When we think about travel brochure examples, or about any other type of digital brochure for that matter, what do we see? There is more to the whole picture than a couple of images. We might as well search Google Maps for that. A brochure is a representation of both the destination and the feeling you get when reaching it. We’ll talk more about this in the next section. 

Generally speaking, a brochure is a piece of paper document used for presenting or informing about something. They can hold various purposes, but generally speaking, their aim is precisely that. To inform about, or to present a product or a service. Sounds a bit stale? That’s because that’s only a fragment of the whole story. There are a myriad of other aspects you need to consider before launching your brochure at sea. But why bother with all of this?

Why are brochures important?

Brochures can serve as brief, guided tours towards a product or service. If we are to talk about travel brochures, they can prove to be handy tools for promoting and highlighting various regions, historical landmarks, city tours, etc. 

They are important because, through them, your client gets an indirect channel to you. Maybe you haven’t met your client yet, but nevertheless, you stirred he’s curiosity. He knows about your product or service and is now on the lookout. 

Brochures can inform people about propositions, proposals, solutions, advice, or, in your case, ideas. Everyone enjoying a well-made travel brochure enjoys the concept behind it. They like that mountainside not because of that magnificent rock withstanding the test of time, but because of the freedom that comes with it. The freedom of being at the peak of that mountain. 

So, why are brochures important? They are important because they can produce emotion and are especially important because they provide an answer. But to achieve this, your brochure must go through some steps.

How to create your travel brochure

Before we jump to our travel brochure examples, there is one last thing worth considering. That is, how exactly do you create your brochure. What are the most important aspects to consider, and how do you combine these aspects to achieve maximum effectiveness with minimum effort? 

Three words:

Oh, and the one to rule them all, templates. We’ll get to them a bit later. Like with every other aspect surrounding your business, brochures are part of your brand. And although brochure building isn’t as hard as brand building , it’s still important to keep the aspects mentioned above in mind. Let’s take a closer look at them.

Pictures are the bread and butter of any good brochure. All of the following travel brochure examples we will highlight will have this in common, great photos. 

Although somewhat intuitive, you would be surprised how many take this step for granted. Knowing that your audience wants to travel to certain places is not enough. Other agencies offer the same thing. You want to stand out and great photographs do precisely that. They make you stand out from the crowd.

Going cheap on photographs is not an option. There is no shortcut here. If your pictures look cheap, so will your entire brochure. Get creative with your photos, hire a photographer if you must. Whatever you do, just don’t overlook this aspect. Why sell a canoe when you could sell a boat? That’s the difference between an average photo and a great one. That’s what makes brochures great. People envision specific scenarios and it’s your job to bring those dream locations to life.

The other secret ingredient to an incredible brochure is text.

This includes elements such as the Title, Descriptions, a call to action, and maybe some testimonials if you are feeling particularly confident. 

All written information is there to support the message behind your pictures. An eye-catching headline will further reinforce the idea that this place is, indeed, a must-see. 

Text can be your best friend, but he can also be a foe. Don’t overuse it! Strong emphasis on ‘don’t.’ The viewer is not looking at your brochure mainly to read, but to dream. You are not promoting a library. You are facilitating en escape. Always try to adapt your message. Let yourself be inspired by your own pictures. After all, you’re selling a story, so you might as well believe it.

Now let’s go beyond photographs and written text. Literally, beyond! What’s there left to talk about? 

For a design to be appealing, it must have cohesion. Colors are the glue that holds everything together. They may not be the most vocal element in terms of conscious volume. But unconsciously, they can be decisive. 

Colors have a psychological quality of enforcing moods and emotions. Blue works great if you want your location to inspire calmness and tranquility. Green can evoke the sentiment of growth, abundance, or even our bond with nature. 

Choose your color palette so that it matches your pictures and message. Summer holidays may benefit from more vibrant colors. Whereas winter sceneries will find their best friend in colder colors.

Right, now that we’ve taken a brief look at what goes behind the scenes of creating a travel brochure, let’s take a look at some examples.

Travel brochure examples

Below we compiled a list of travel brochure examples that we are confident will compliment your needs and business.

They are all professionally designed by our team of expert designers, so if you are looking for inspiration or ideas, have at it. Our free travel brochures are here to save the day! Feel free to edit them as you please, as they are fully customizable.

And in case you were wondering if you should print them or use them strictly online, from our experience, it’s best practice to fully take advantage of both strategies. Just make sure you enable the Download and Print buttons, and you are good to go.

Beach travel trifold brochure template

Although summer is nearing its close, let’s start our list with a beautiful Deep Sea travel brochure .

You may already feel nostalgic after those warm, summer nights or afternoon swims into the ocean. As you can see, this travel brochure covers basically every aspect mentioned earlier in the article. 

The photos are carefully chosen to evoke the sea’s serenity, offering various landscapes for all types of enthusiasts. With an emphasis on blue and green, this brochure manages to infuse the viewer with calm and longing. And that’s precisely what it should do! Show its viewer that his dream location does exist and that he’s close enough to reach it. ‘Close’ is the keyword here. If you manage to turn dreams and closeness into desire, then your job is done. 

This isn’t some Inception-like strategy of planting an idea. Although it’s fairly similar. It’s just a basic strategy that works wonders. At the heart of every travel destination lies a need to change the scenery. Build upon that need! Change the text, add a catchy headline, and don’t forget to call your viewers to action. Their minds are already in that stunning location. Now let’s take care of their bodies.

City vacation stunning travel & tourism brochure template

For our city vacation travel brochure example , we chose to go with Firenze as the main actor in our presentation.

Not surprising, if you want to target cities as destinations, then Italy can prove to be a well of abundance.

A center for art and culture, Firenze is one of the world’s most significant wagons of civilization. Architecture, painting , sculpture, Firenze has it all. 

As you can see, this travel brochure has something of a more different design. With Flipsnack’s double-page feature, you get to expand your photos upon two pages. Significant effects can be achieved by utilizing this feature. Take The Duomo as an example. If your message benefits significantly from a broader exposure of your pictures, then hesitate no longer. Use the double page feature to tell the whole story.

Diving further into this travel brochure example, you’ll find something more. You’ll find a play between the urban opulence of fine art and taste and the rural area’s tranquil scenery. 

Once again, if your location allows you to tell the whole story, you should do it. You will have a final product appealing for more tourists, while also creating something more spectacular.

Informative travel brochure price list template

As its name aptly suggests, an informative travel brochure has the purpose not so much to evoke emotion, but mainly to offer objective, quick information. 

This information can vary depending on location, but generally speaking, we’re talking about prices, discounts, services, packages, and so on.

This is not to say that pictures don’t still play an essential role. They do, and they always will. That’s a fact! When it comes to informative travel brochures, you want to make sure that your information is presented as crisp and straightforward as possible. 

As in the example above, you get a sense of the cost that some of those trips involve. You get to know some preliminary prices while also getting a clue about the premises’ services. We love this travel brochure example’s design, as it covers both the informative and aesthetic aspects. It tells a story, but not in so much detail. Start using it and you will see it’s an elegant option, suited for various destinations.

Alpine travel trifold brochure template

We talked about the sea, now what about those stunning peaks that smile from above? Our alpine travel brochure example takes care of them too.

Unlike mountains, your brochure doesn’t need some massive, tectonic plate movement to form. Thank Flipsnack for that! Choosing one of our brochure templates , you only need a couple of minutes to spare, and your travel brochure is done. 

The mountainside is appealing not only to hikers but to average travel enthusiasts as well. Be sure to incorporate this option into your offering to not miss out on potential customers.

Exotic travel brochure template

Lemurs, flamingos, floating rocks and fantastic jungles, this category is for those who want a complete shift from their everyday lives.

For our exotic travel brochure example , we’ve gone with New Zealand as an exciting option. We’re using the word interesting only out of modesty. New Zealand is great and it pretty much has it all.

Exotic landscapes? Checked.

Incredible wildlife just waiting to be snuggled? Checked.

We applaud New Zealand for its natural beauty as well as for incredible urban flair. And as you probably noticed, we pointed all of these significant aspects in our brochure’s design . So be sure to check it out.

Oh, and as a bonus feature:

For all of the Lord of the Rings aficionados, New Zealand is where most of those movies were shot. That, right there, is a real Hobbit house. Yeah, I think New Zealand checks every ‘awesome’ box.

To sum things up

Brochures can have a magical effect upon the eyes especially if distributed as interactive flipbooks ! Our above travel brochure examples are just some out of many free, ready-to-use templates that we provide. We also offer fashion brochures for all of you interested in couture beauty, real estate brochures , health and fitness , and many more !

They are far-reaching. We’ve devoted a lot of time and effort in carefully crafting our templates for you to spare as much time as possible, while also having a unique professional design at your fingertips.

All of us at Flipsnack hope that traveling will recover soon. Until then, we can only dream and envision what an ideal holiday would look like. Help us imagine using our designs and mixing them up with your own, unique travel ideas and locations. Our templates are ready. What do you say?

the covid pandemic has done great harm to the tourism business. Now we have to put a lot of effort

Hi Melissa! Indeed, a lot of effort is now needed in a wide array of businesses. Combining this effort with creativity and originality is our safety net for the period to come.

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Must-have Tourism Brochure Templates with Examples and Samples

Samradni Pradhan

The tourism industry is experiencing unprecedented growth as more individuals live out their curiosity with the exploration of diverse destinations worldwide. Companies like Booking Holdings, Expedia Group, American Express Global Business Travel, BCD Travel and CWT are growing exponentially. Fuelled by disposable incomes, increased connectivity, and a growing desire for experiences, this sector contributes to global economies. From cultural immersions to scenic landscapes, the demand for travel continues to surge, providing opportunities for businesses and leading to more cross-cultural interactions. As technology facilitates easier access to information and booking platforms, the tourism industry promises continuous expansion and diversification. This surge has also functioned as a robust driver of economic growth, contributing to a 5% rise in global tourism-related revenues.

Looking for a template that encompasses the travel industry in general, we have just the right one for you!

In the context of this booming industry, the role of a well-crafted tourism brochure becomes even more critical. Studies show that 78% of travelers are influenced by brochures when planning their trips. This blog goes straight into the heart of effective travel marketing – tourism brochure templates. These 100% editable and customizable templates, empirically proven to increase engagement by 30%, are your source of capturing the essence of your destination and inspiring unforgettable journeys.

If you are freshly starting off, and working on a business plan- check out our tourism business plan templates .

Join us as we explore the data-driven impact of these templates in elevating your travel promotion strategies.

Let us explore!

Template 1: Tourism company flyer two-page brochure template

This PPT Template showcases new trips and ambitious goals. It elevates your travel business by providing a comprehensive overview of each journey, ensuring that your clients have a clear understanding of budget constraints and costs. The interactive travel leaflet layout allows you to captivate your audience with slides featuring getaway spots, simplifying the decision-making process for your clients. Use these travel brochure slides to inform potential clients about your services, facilities, and essential offerings. Showcase past travel experiences through images, creating a compelling narrative for new customers with our professional design. Craft an impressive tourism company flyer and maintain customer interest by downloading our ready-to-use layout.

Download Now

Template 2: World Travel Services four-page brochure template

Explore our PPT Template to showcase your holiday packages. This slide allows you to introduce your team of travel experts, emphasizing personalized guidance for customers at every destination. The international travel catalogue layout becomes your tool to present a comprehensive offering, including flights, accommodation, and meals, using visuals that force the eyes to have a look. This presentation template articulates why your services stand out from competitors, leveraging a ‘travel the world’ brochure to highlight unique experiences of new trips and classic tours. Describe best-schemes and diverse travel offers with the travel booklet template. Boost customer confidence and depict all pointers to unparalleled world travel services with a download of our template.

Template 3: Travel Agency Brochure Trifold PPT Template 

Promote your travel agency with our travel agency brochure . This pamphlet template serves as an effective tool to outline your top service offerings, including reservations, travel consultations, hotel bookings, cruise lines, and documentation services. The theme enables you to highlight special tour packages for Dubai, Paris, and the Maldives, complete with detailed services and pricing information. Use this brochure to showcase the kinds of tours, from cultural and educational to adventure and romantic holidays. The brochure also emphasizes your value proposition, emphasizing customized packages, swift service, and the expertise of trusted travel professionals.

Template 4: City Brochure Paris Travel Guide Trifold

Promote your travel agency with flair using our engaging Paris City Brochure Template. At the cost of repetition, please note that the 100% editable and customizable nature means you can use it to represent any city you want, within two-five minutes. This travel guide pamphlet presentation template provides concise information about Paris, covering city overviews and essential tourist details such as time difference, security, emergency services, embassies, currency, and health tips. The theme allows you to highlight popular attractions and recommended restaurants, creating a comprehensive guide for potential travellers. Use this professionally designed brochure to showcase iconic landmarks like the Eiffel Tower and the Louvre Museum. Leverage the captivating visuals and information in the template to pique the interest of your customers.

TRAVEL IS A WINDOW INTO OURSELVES

Tourism brochure templates serve as indispensable tools for businesses and organizations, enabling them to present their destinations, services, and unique offerings.

By exploring the must-have tourism brochure templates along with examples and samples, we've unveiled the power of captivating design and strategic content. These templates are not just static outlines; they are dynamic canvases that breathe life into the essence of a destination, leading to positive action from travellers. As businesses strive to stand out in a competitive market, investing in these templates becomes a game-changer. They not only streamline the design process but also ensure consistency in branding and messaging. Whether you're a seasoned travel agency or a budding destination marketing organization, the right template can be the key to unlocking the potential of your promotional efforts.

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How to Make a Travel Brochure

Last Updated: March 9, 2024 References

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 54 people, some anonymous, worked to edit and improve it over time. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been viewed 594,219 times. Learn more...

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

Determining the Details of Your Travel Brochure

• A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
• If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
• The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.

• Travel around the website by yourself and write down what and where the particular amenity is.
• If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
• After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source

• Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
• If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
• Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source

• Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
• Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
• Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
• Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
• This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.

• Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
• Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel

Writing the Text of Your Travel Brochure

• First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
• After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
• This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.

• Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
• Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.

• Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
• Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
• Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
• Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!

• You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
• This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.

• You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
• Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
• This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.

• To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
• You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
• If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [5] X Research source

• Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
• Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
• This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.

• This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
• Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [7] X Research source

Creating the Visuals for Your Travel Brochure

• Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
• Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
• People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [8] X Research source

• To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
• For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.

• Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
• If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
• Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.

• Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
• If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.

Travel Brochure Template

Community Q&A

• Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
• If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
• Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1

Things You'll Need

• Heavy paper
• Printer (preferably large (business) rather than desktop)
• Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)

You Might Also Like

• ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
• ↑ https://www.entrepreneur.com/article/83752
• ↑ https://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
• ↑ https://papyrus.greenville.edu/2013/05/on-the-importance-of-a-good-title/
• ↑ https://www.englishdiscourse.org/block.quotes.htm
• ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
• ↑ https://www.computerhope.com/tips/tip30.htm
• ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658

About This Article

To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No

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Free Travel Brochure Maker

Whisk your clients away to their dream destination. With one of our travel brochure templates, you can make a stunning brochure that will look perfect in print and online — no design experience required.

Not a designer? No problem. With our library of simple and easy-to-edit templates, anyone can start creating a travel brochure in seconds. Over 40,000 businesses use and trust Venngage to make a travel brochure.

Design from one of our travel brochure templates

Choose from hundreds of travel brochure templates. see all travel brochure templates, customize each travel brochure template by:.

Showing gorgeous photos: Photos will excite your clients and make far-away places seem just that bit closer to them. Upload your own photos, or browse our free stock photo library — we're integrated with Pexels and Pixabay!

Applying your brand colors: A travel brochure should be vibrant and inviting. Have your brand colors automatically extracted from your website using Autobrand, and apply them to our travel brochure design in one click.

Picking snazzy fonts: Fonts can pack a lot of personality into a brochure, so make sure you select the right font that conveys the mood and feel of the vacation you're advertising.

Adding icons and illustrations: Simple visuals can make your brochures easier to scan. Venngage offers over 40,000 unique icons to choose from. You can also use graphs and charts to explain your persona or their traits in greater detail.

How to create an eye-catching travel brochure in just 5 steps:

Design stunning and functional travel brochures with Venngage

Travel Brochure Templates

All of our templates are completely customizable. Just pick a travel brochure sample that fits your vision and helps people plan a vacation.

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Easily customize your travel brochure design using our easy drag-and-drop canvas. You can swap out text, images, icons, and add data to your travel brochure!

Download In Multiple Formats

Download your travel brochure in print-quality PNG or PDF formats, or share your brochure directly from Venngage using a public link in just a few clicks.

Free Stock Photos & Icons

Make your travel brochure truly unique with our collection of 3+ stock photos and 40,000+ icons and illustrations, a lot of which are diverse icons.

24-Hour Priority Support

Have some questions for us? We're here to assist! Our support team is available at any time for help.

Team Collaboration

Create the ideal travel brochure with your team by collaborating with them on the same design dashboard, all in real time.

Start with a professional travel brochure template

Bring your travel brochure ideas to life.

Anyone can design brochures easily

Create unique brochures to set your business apart.

How do I sign up for Venngage?

To start using Venngage, all you have to do is sign up with your email, Facebook or Gmail account. Once you're done, you can go ahead and choose from our collection of captivating travel brochure designs that you can fully customize in just minutes.

Can I edit my brochure design after it's saved?

Yes! You can go back and edit your travel brochure at any time.

What makes Venngage better than other design tools out there?

We asked our users just that, and here's what they told us: Venngage offers the best variety of professional brochure templates, the most flexible design features, and amazing customer service. Just start by creating a free account and experience all that for yourself!

Create a Venngage account to get more brochure templates — we add new templates every week!

Pick a Travel Brochure Template to Get Started:

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Enable cross-functional teams to build on-brand content for their unique use cases

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Equip campus partners with easy-to-use templates

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Scale creative production while utilizing existing resources

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Large Photo Mexico Travel Tri-Fold Brochure Template

Light Blue Travel Brochure Template

Light Blue Circle Hawaii Travel Tri-Fold Brochure Template

Explore Brochure Template

Bright Green Airline Travel Tri-Fold Brochure Template

Dream World Visit Brochure Template

Blue and White Alaska Travel Tri-Fold Brochure Template

Dark Blue Travel Brochure Template

Brown Travel Brochure

Come And Visit Brochure Template

Great Escape Brochure Template

Spa Vacation Travel Tri-Fold Brochure Template

Blue and Gold Large Photo Travel Tri-Fold Brochure Template

Black and Yellow Travel Tri-Fold Brochure Template

Aqua Blue Tourist Brochures Template

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6 Beautiful Travel Brochure Examples for Students

If you compare the first brochure ever made to the brochures of today, the differences may surprise you. The earliest brochures were black and white with no photos. The purpose was purely informational. Today, visual elements and overall design play a much bigger role, especially when you’re creating a brochure as part of an educational goal.

In this blog post, we’ll give you travel brochure examples for students. Keep reading to empower yourself to create something others can use as inspiration when exploring new destinations. 

Before You Start: 3 Elements Your Brochure Needs

Planning is an important first step for travel and the same is true for creating brochures. Here’s a look at what every good brochure needs.

1. Research the Destination

It’s important to do your homework before you travel. There are many ways to do this, and what you choose will depend on how close you are to the destination and what you may already know about it.

If you’re close enough to the destination to visit yourself, take the time to travel there. This will give you firsthand experience and insight that can add a unique perspective to your brochure design.

When traveling to the destination doesn’t make sense, start your research online instead. You can use official government websites, tourism blogs, or even social media to get a sense of what’s special about the location.

Ask Family and Friends

You can also get tips from people who live in or have traveled to the destination. Understanding what the must-see or must-do attractions are will give you the right information to include on brochure panels.

2. Get Images

Next, you’ll need images for your design. There are two options you can choose from to get the best possible results.

Pick Up Your Camera

If you’re able to visit the destination yourself, brush up on photography tips before you go, so you can take your own pictures .

This way, your brochure will be differentiated from any others and grab people’s attention.

Purchase Stock Images

Don’t have access to images of your own? Buy images from a stock image site to use in your project. Just make sure you understand the license terms and limitations before you decide to use an image.

3. Select a Template

At this point, you’ll have everything you need to start putting your brochure together. Choosing a brochure template is the best way to ensure you can create a visually appealing asset, even if you don’t have any design experience.

Look for something that’s easy to add your information to and edit with an online design . In just a few clicks with an online editor , you can put a brochure together that you can print and share to show what you learned.

Not sure where to start with your brochure design? You don’t have to come up with something or struggle to put it together on your own.

Instead, use these ideas to help you get the ball rolling on your own creation. 

1. Handmade Brochure

Handmade brochures are nice for projects you want to feel extra special. Start with a simple, blank page with multiple sections.

Then you can write or draw on the details you want to include to give the final product a personal touch.

2. Digital Brochure

Digital brochures are handy for showcasing your work because they’re easy to update and share on social media.

You can customize them with interactive links, videos, and other multimedia content that would be difficult (or impossible) to include in a print brochure.

3. City Brochures

Describe why people would want to visit a city and what they can do there. You might include some historical facts about the area, as well as some interesting places or activities you think tourists might enjoy experiencing.

This may include talking about areas such as shopping districts, dining options , recreation areas, and more, depending on what kinds of things are available throughout the different seasons.

4. State Brochures

Use state brochures to promote tourism in a state , and teach others about its culture and history . If you’re creating a brochure about your own state, it can also help you learn more about where you’re from.

You’ll want to think about what makes a particular area truly special, and list any key facts visitors should know about—like the climate they should pack for.

5. Country Brochures

What would you say about a country if you had to sum it up in just a few words? The answer to that question will help you come up with the concept for a country brochure.

There’s only room for the highlights here, so be selective about the points and the imagery you choose to include.

6. Landmark Brochures

Landmarks may be easy to identify but we often don’t know much more about them. They’re just an icon we can picture in our minds.

Use a brochure as an opportunity to expand someone’s knowledge and turn the landmark into not just a sight worth seeing, but a destination to travel to.

Now, it’s your turn to create your own brochure design. Use these travel brochure examples for students to create an asset that will help you learn about different cultures and places in our world.

License this cover image via Ardea-studio .

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How To Make a Travel Brochure and Leaflet

When targeting customers for your travel business, there are some things that come to mind. Brochures and leaflets are one of those things. They’re commonly assumed as the basis of travel marketing. Even with the onslaught of digital marketing, a printed travel brochure and travel leaflet are staples in the travel and tourism industry.

But what do you include in a travel brochure and leaflet?

We’ve written a handy step-by-step guide which details how to a travel brochure and guide.

If your business isn’t in the travel industry, worry not. This blog is still full of brochure and leaflet examples and is a guide for how to put together a brochure or leaflet for your business. Continue reading to learn how to create, write and put together the perfect, not yet dead, marketing asset for your business.

We’ll cover:

Brochure vs Leaflet: The Difference

Why brochures & leaflets are important in travel marketing.

What to Include in Your Travel Brochure & Leaflet

How to Distribute Your Travel Brochure & Leaflet

A brochure is essentially a small book/magazine with descriptions and information about your products and places.

The information is usually more detailed and more than a paragraph long. A brochure typically highlights prices, products, events. It contains testimonials, itinerary options and suggestions as well as many calls to actions (CTAs) for the reader.

A brochure is a longer form piece of content that typically encompasses all the information about that destination, and all of the things you as a travel company provide.

A leaflet is a much smaller version of a brochure. It’s composed of no more than two pages and is typically folded. On a leaflet, or pamphlet as it’s also called, the descriptive content is organised in one or two brief points, and the contained copy is much more succinct than a brochure.

Typically you would use a leaflet to alert people to a single special offer, which contains a very specific call to action. Leaflets can be used to support individual marketing campaigns.

A leaflet is useful for on-the-go travellers and is relatively cheap as they tend to be a single sheet of paper. A leaflet does not usually include pricing options however there are exceptions. Your business can include the price of your services on your brochure, as some travellers prefer to have all the information easily accessible. Throughout the blog, we give you some topics and ideas about what to include and exclude.

What you include tends to be entirely dependant on your audience, so keep that in mind when you are producing any marketing assets.

Since brochures are larger than leaflets they are more costly to print and have a higher environmental impact. This is especially important to consider as the younger generations are more socially and environmentally conscious. You could consider having the brochure available as a download, which is perfect for users that browse on their mobiles.

Even though there are differences between the contents, both brochures and leaflets are considered pivotal marketing assets for a travel business. Here’s why…

Despite being a traditional method of communication, brochures and leaflets are a very common travel industry marketing assets. That’s because they’re still effective! And if it ain’t broken, why fix it?  

In our ever digital world, there is something very novel about flicking through an actual, physical brochure. The tactile nature almost gives you more of an emotional response to the pages…and it doesn’t matter if the wifi goes down!

Here are some reasons why both brochure and leaflet marketing assets are beneficial for your travel business:

Lead to Successful Conversions

Brochures are still one of the most popular information sources for tourists. Tourism Intelligence states brochures might even play a greater role than the Internet when it comes to influencing decisions of travellers who are already travelling.

Yes, your printed brochure could potentially influence more people than a digital version!

Professor Patrick Tierney interviewed 1,569 tourists, and his study reveals once travellers leave home, brochures become the top planning tool followed by a friend or relative. The study also revealed that few people bothered consulting the internet for information while on vacation–only 11% to be exact.

Additionally, the same study found that among the tourists who had taken a brochure from a rack, 37% changed their travel plans considering the info provided by the brochure and 47% purchased something featured in the brochure. Professor Patrick Tierney

Based on this information, we can firmly and confidently reinforce that if you want clients or customers for your travel business you should definitely have a well thought out and put together brochure and leaflet. This means investing in having them professionally designed and printed.

With many tourists also concerned about their internet usage whilst out and about, it becomes imperative to have an offline counter part to rely on.

Added Benefit to Hotel Stays

An added benefit of leaflets is they can be of great help for hotel staff.

According to Skift, the Hospitality Visitor Information Survey stated guests frequently ask hotel staff for:

• printed brochures (27%),
• maps (26%) and
• guides (22%).

The least asked for publications include in-room publications (13%) and an electronic visitor information kiosk (9%).

They’re particularly useful regarding aiding and initiating communication between staff and customers. For example, when a guest is asking a concierge for restaurant recommendations, it’s much easier for the concierge to take out a printed map from a brochure or a destination guide and mark it with directions. It’s a much more hospitable tactic to help a guest. Especially considering when there is a language barrier.

Build a Personal Connection

Travellers feel like they’re having a more authentic experience if they’re picking up brochures locally or asking the concierge and locals for recommendations.

Out of a list of 12 information sources, Hsieh and O’Leary found brochures to be the third most commonly used information source by travellers following two forms of interpersonal communication.

As you can see, brochure and leaflets are still fundamental to the travel industry and even more fundamental to visitors enjoying their stay and building an emotional connection with the destination.

Now you understand the point of having a leaflet and a brochure in your marketing arsenal, you may be asking how do you write a travel brochure? What information to include? How do you make a travel brochure? And what makes a good brochure design?

Brochures and leaflets, like all marketing collateral, should reflect your business personality; but they should also align with the experiences you’re providing. There needs to be a clear visual alignment between the services you offer, the look of your brochure and the customer you are trying to attract.

What To Include in a Travel Brochure & Leaflet

To help ensure you’ve got it right, we go through the six steps to designing a travel leaflet and brochure. There are many different types of brochures and leaflets that you can opt to create, and we help differentiate them all.

The brochure and leaflet should reflect your brand’s personality, the look and feel of your brand, and be consistent with your other branded materials . They should also convey an exciting and intriguing time for your customer. These assets are pulling people in!

Step 1: Define Sizing & Dimensions

The first step to making a brochure or leaflet is to define the size, dimensions and style.

The size and dimensions are important because they directly influence the way the design is set up.  There are many different types, styles, and shapes of leaflets and brochures which could fit your desired outcome.

Remember, the more custom your shape and print specifications the higher the costs are to produce and ship. Keep this in mind, and decide before you get crazy with a heart-shaped, etched brochure that sings to your customer and is made from silk….you get the point.

You can be as creative as you want when deciding a style and shape. The more original, the more your clients will feel drawn to it. If you need to look for inspiration, check out our Travel in Style Pinterest board . Consider also the amount of content and imagery you will have, this affect the size and length of the overall document. There’s no use writing War & Peace volume ii if you have opted for a small leaflet.

Here’s a rough guide of the options that are traditionally available within design agencies and printing companies:

Leaflet & Brochure Dimensions

These are the most common brochure formats and dimensions. We recommend the A5 size for leaflets as the A4 can look really large. A brochure tends to be around A4, but do feel free to challenge the norm…we usually do!

• A4  (297mm x 210mm) Mainly used for brochures in portrait orientation.
• A5 (210mm x 148mm) Mainly used for leaflets. We recommend designing on both sides if you’re going for the A5 format to make the most of the space.
• DL (99mm x 210mm) For promotional materials, it’s very common for the measuring standard to be DL. DL measures 99mm x 210mm–one-third of A4 and it stands for ‘dimension lengthwise’.

If you’re struggling to decide which size to use, visit a stationary shop, your local printing company or even a design agency to help you find the right leaflet size in order to fit all of your information.

You can also download this handy ‘A Series Paper Size’ printable , which shows you the standard paper sizes.

Leaflet Types & Styles

• Single Fold: A Single Fold looks like a little booklet. It has a fold down the middle hence the name Single Fold. This method is ideal for customers whose information is more than would fit on the standard single sheet. Traditionally, these are printed in landscape and designed on an A5 page.

• Concertina Fold: This leaflet is folded in three panels; therefore the customer has 6 sides to advertise. Also referred to as Zig-Zag Fold.

• Cross Fold: A Cross Fold is basically like the pocket tube maps or some foldable shopping bags. This style of a leaflet is small but mighty as it can fit quite a lot of information.

• Open Gate Fold:  An Open Gate Fold looks like a paper window when it’s all set up. This style is particularly nice if incorporated with a good copy.

• Closed Gate Fold:  This style of a leaflet is just as the open gatefold above except that once you open it, the leaflet is folded once more along the centre. Great if you have various sections of different information to include.

• Roll Fold:  The roll fold, just as the name suggest folds in an inner roll inside the leaflet. These leaflets feature 6 panels, or 3 per side, although 8 panels are also common.

Once you’ve settled on the size and dimension, it’s important to decide if you’re aiming to print these assets or just leave them online as e-resources. This will change the way you design your leaflet and booklet as they both have different requirements.

For instance, for print, you’ll need to leave a bleed margin for the images that you require without a border, whilst online you don’t have to pay attention to bleed margins. If you’re outsourcing a design agency or a printing company, they should walk you through this and other requirements.

We recommend contacting the printing company prior to putting together the visual aspects of the brochure or leaflet, that way you and your designer know what you need.

Step 2: Research & Theme

This second step is the fun part. In order to put a brochure and leaflet together you need to plan a concept and a theme.

A theme pertains to the concept of your marketing assets. It means defining the colours and aesthetic preferences. Like we discussed earlier, your theme should align with your company branding . Your leaflet and brochure help with brand awareness, and they should connect people with your company.

This doesn’t mean they shouldn’t be original! The look of your leaflet or brochure should align with the rest of your visual identity and feel “you” but should also stand out.

Look online for inspiration and ideas. Here’s our Travel in Style Pinterest board if you’re struggling to find good sources.

Making sure your product stands out doesn’t necessarily mean printing has to be expensive. A postcard as a brochure is a brilliant marketing tactic that is engaging and cost-effective. A good example of an original brochure design is the company Top Deck with its playful and foldable brochures.

Try and think outside the box when it comes to choosing your brochure.

Gather all of your ideas and inspiration into one place. This could be a mood board, a list of ideas, a set of imagery you like…anything that better helps you express the mood and theme you’re going for your business.

Don’t feel disheartened if you’re struggling with coming up with a theme, Really consider your brand style and what you are trying to communicate. It helps a lot if you have created visual guidelines for your business too!

Now that you know the dimensions and the theme you’re going for, it’s now time to define what you want to communicate via the text. It’s time to work on the copy.

Step 3: The Copy. How Do You Write a Travel Brochure?

Before determining exactly what you want to say, you need to think about what actions and feeling do you want to encourage. Do you need them to get in touch? If so how? Is it clear how they can? Always have an end outcome.

Define the topics and necessary information you need to include in your leaflet or brochure.

Some things to keep in mind include the pricing and packages. Leaflets don’t always have the prices available or visible, but brochures typically do. As mentioned above, some customers tend to appreciate having the prices available rather than having to partake in consultation and/or a phone call. Do keep that in mind, and see what works for your customer base.  You don’t want to accidentally be alienating any clients.

Now, what to write about in your brochure?

Remember, like the theme of the brochure or leaflet should align with your branding, the copy should be in your tone of voice. It should sound like you.

Here are some suggestions for topics you can explore in your marketing assets:

• Testimonials
• Location and maps
• Fun facts about the area
• Suggestions for something new to try
• Historic sites
• Recommendation for best restaurants and coffee shops

Information about:

• The climate and expected weather conditions
• Means of transportation
• The language
• Local activities
• Accommodations (if applicable)
• Estimated cost per person (if applicable)

Be aware, of course, to not include something that directly competes/conflicts with your business. For example: mentioning the local government forbids fishing boats on a particular spot, the same spot your boat tour takes place is probably not the best idea.  

Pick topics you think your customers might find useful and interesting.

Once you define the categories of what to write and to include, make a list of the extra assets you need. For instance, do you need to add an image of a map to mark the best restaurant spots? Or how about a new icon to mark the history spots?

Tone of Voice

Now on to the writing.

This is often the hardest part of putting together a brochure. It’s difficult to capture the essence and spirit of a location with words. However, here are some tips on how to write for travel marketing.

• Keep it friendly and positive. No one wants to go on vacation with a Debbie Downer or a Negative Nancy, and definitely, no one wants to go to a place that feels like that! Your destination spots need to be alluring and enticing; make sure your spirits are up when writing about travel locations or services. Happiness is contagious, make sure you’re spreading it with your leaflets and brochures. Use positive and aspirational words, help them to build a picture of the destination…for example; “Admire the sunset as the warm breeze from the west coast gently brushes your arm” is better than saying “watch the sunset”.
• Keep it engaging. By now, you surely have a preferred target audience. Think of them when you’re writing. What sort of things does your audience persona appreciate? Make sure you inadvertently reach out them. What language do they use to describe things?
• Keep it descriptive . A technique you can use when writing for a travel brochure is to write literally what your services are.

One way to think about it is to write about the travel process as a customer would go through it. For example, if you sell boat tour services, write about what you need to prepare for, the process of it and what your customers can get out of it. Suppose you can see dolphins from your boat tour services, you can write something like: “Enjoy the sight of delightful dolphins as we cruise on the emerald Le Mermaid boat. An enthusiastic experience to not miss.”

• Keep it informative . When customers are travelling, they tend to enjoy learning more about cultures or things that aren’t known by them. Keep an informative tone and share short tidbits of knowledge throughout your writing, this works as a convincing, authoritative argument to your audience. Meaning you’re proving you know what you specialise in and that makes your leads feel secure, allowing them to purchase confidently.

Overall ensure you’re writing punchy copy that is able to transport your customers to that travel moment.

As a general tip: avoid industry jargon, unusual phrases, and difficult words. Before finalising it check for spelling mistakes and re-read it in a couple of days post writing to ensure you’re really happy with the finished product.

Step 4: Travel Brochure & Leaflet Layout & Plan

Sizing and dimensions? Check. Theme? Check. Copy? Check. It’s time to gather it all together into a nice template.

Meet the flat plan: gather all of your contents into a general drafted plan. This is what it looks like:

We know this looks crazy at first glance! By stay with us. It’s a layout of all the information you’re putting into your leaflet or brochure.

Note down what contents are going into it and arrange them as to you would like them to look, don’t worry if you arent the next Monet, scribbles with page titles in each box will do!

If you’re working with a graphic design agency, they should be able to read the flat plan and interpret what you’re asking. This should kick start the first draft of the brochure or leaflet. You can also ask your design agency to create a flat plan layout for you so you can see how the content is going to be displayed. It may be easier for them to adjust it as you change things around. Always sign off the flat plan before design starts as this will increase production costs.

This is great to do even if you don’t have all of the content, from here you know exactly what you’re missing and the other assets you need to create.

Don’t forget if the aim is to get printed you need to remember to group the pages in multiples of 4 – this applies to brochures and is simply because when you fold any sheet of paper in half there are 4 sides.

If the flat plan and bespoke design isn’t a good option for you, you can always grab a template and add your own imagery and copy to the existing file.

ome sources where you can download some travel brochure templates and leaflet templates are:

• Shutterstock
• Themeforest
• Graphicburger
• Creative Market

Step 5: The Appearance

The fun part is here! Putting it all together in a pretty design. Keep these things in mind when you’re stylising your leaflet or brochure. This is an extension of Step 2 Research & Theme where you chose the style of your brochure!

Typography & Fonts: Does your business have a typography palette or brand guidelines? If so, ensure you’re utilising those fonts correctly. If you don’t have a typography palette, we encourage you to create one! Brand guidelines help with brand consistency , ensuring all your marketing collateral align. When you’re picking fonts, look for readable, simple fonts and ones that suit the theme you picked.

Imagery:  Imagery is very personal to your brand. There are, however, a couple of do’s and don’ts for imagery in order to have an appealing marketing asset:

• Use royalty-free imagery.  Before even thinking of the type of imagery, make sure you have permission to commercially use the image. Don’t use any image you don’t have permission to use.

Here’s a blog with a list of websites you can get free imagery from. Have a look, maybe you’ll like the imagery for your business. With that being said, using your customer’s images might also be a good tactic as it can work as a testimonial and social proof. But again, be sure you have permission to use them. BusAbout uses customer’s imagery throughout their brochure.

In the Asia 2018/2019 brochure, the footer of the imagery page reads: “Our cover shot was snapped at Koh Phi Phi by Nicola Davidson, who travelled with us in 2017.”

• If you need help coordinating imagery, read through these graphic design rules you should never break.
• Try and look for eye-catching imagery, that feels exciting.
• Use high-quality imagery that will print well.
• Avoid pixelated imagery.

Finally, don’t forget to insert your logo and have your brand present throughout your assets through your brand colours and icons.

Fun fact: 1970’s brochures were very text heavy and similar to textbooks. They had information on subjects like history, administration, agriculture, etc. The pictures weren’t the predominant focus, as they had more of a decorative function.Oh how times have changed! Now, the pictures are just as important as the copy, if not more so to draw people in.

Step 6: Printing Your Travel Brochure & Leaflet. The Paper & The Printer Guidelines

The final step is all about the feel of your finished product: the paper.

Like when choosing your business cards or other print collateral, the feel of the finished product makes a huge difference.

If you’re thinking of keeping your marketing assets exclusively online, keep in mind that travellers and tourists avoid utilising the internet when abroad as mentioned in the above paragraph Why Brochures & Leaflets are Important.

Having an attractive brochure doesn’t do you any good if you don’t find a way for it to reach your potential customer.

Choosing a Type of Paper

Many businesses try and save on the cost of production by shipping not-so-smooth to the touch brochures. When selling experience or an intangible item, it is crucial to appeal to all of the senses. By choosing a feel-good paper for a brochure, you’re communicating how the provided services are going to feel.

If you work with a design agency, they should be able to guide you through the different types of paper and printing options available and advise you on the best kind for your budget and business.

If you’re doing this solo, know you can request samples and ask for help from your preferred printing company.

Some do’s and don’ts include:

• Don’t print on regular printing paper or from your own InkJet printer.
• Take into consideration some paper doesn’t absorb ink as well as others. Your printer will be able to tell you about this.
• Do ask for samples.
• Do ask for templates and cutter lines/guides before delivering the artwork (the layout that states the recommended dimensions before printing that every printing company has).

Printing Companies

Costs for printing differ per printing company so do ask for a budget from each company to ensure you’re getting the best deal for you.

Print on Demand

Print on demand means that a brochure will only get printed as and when it is requested. There will be no stockpile kept. This is good if you are a larger company, but might be more difficult and costly if you are an individual.

There are two types of Print on Demand contracts to consider;

Contract with fulfilment. “ With fulfilment” means the printing company is also responsible to ship the printed brochure to the respective clients. This takes a little bit more time and money to set up, and it works better for larger companies with a lot of customers. This is particularly good for brochures rather than leaflets.

Not all printing companies offer print and demand contracts with fulfilment, though.

Do make sure you compare pricing and that it fits into your budget before deciding to enrol in one of these contacts.

Contract without fulfilment.  Without fulfilment means the printing company still prints when a submission form is submitted online, however they aren’t responsible for shipping or delivery. In this instance, you can either hire a delivery company for an additional fee or pick the finished brochure up from your printer and ship it yourself.

The most common printing service and the one you’ll most likely need is the short run. This means the printing company will print a quantity to your liking (i.e. 100, 150, 200, 210) and print them. It’s your responsibility then to collect the printed goods and ship them.

Be aware, though, certain printing companies have a minimum printing limit request, usually refered to as a Minimum Order Quantity (MOQ). This information should be supplied to you once you enquire for more information.

The printing guidelines (also known as gutter lines or gutter guidelines) should also be supplied to you upfront. Each printing company has its own, unique measurements. Sending off a printing job without asking for the template or dimensions first is a very high-risk situation. To ensure you’re avoiding situations like this always double check with your printing company twice before sending the order through.

Again, if you’re partnering with an agency for this, they should be able to guide you through the process and even send it off to print for you. However, even agencies sometimes make mistakes so always, always, always ask for dimensions.

Before Sending to Print

Your checklist before you send off the final design:

• Get a few different quotes, at least three different printers.
• Once decided which company to go for, ask for a template (cutter guide).
• Check spelling, grammar, sources, etc. Once it’s printed, there’s no going back.
• Print proof: The printing company should be able to send you a first print proof (by email) for you to double check for any mistakes. Do take your time when looking through this original print proof as any mistakes missed here will not be the printers fault.

Tip: Brochures can be quite expensive to design, print and ship. If you need to cut down on costs, you can always sell advertising space for activities and other travel companies in your brochure.

How To Distribute Your Travel Brochure & Leaflet

Now you have the finalised brochure and leaflet in hand; let’s get them out for the world to see.

One of the benefits of leaflet and brochures is how easy they are to distribute. You can place leaflets and brochures in a wide variety of locations. Some of their distributions locations and methods are:

• Contact local hotels and Airbnbs or PR representatives of a hotel and ask them to display your leaflet.
• Research local trade events and distribute your leaflet to attendees.
• Pair a leaflet with a brochure.
• Insert your brochure as part of a promotional giveaway.
• Insert your brochure in a media or PR kit with information about your business.
• Send via post to leads and lapsed leads.
• Send a digital version to your email subscriber list .
• Allow customers to request a brochure or a leaflet online or via the phone.

When requesting a travel brochure, the lead is already at the consideration phase; meaning the user is already aware of the services your business offers, they’re interested in the services your business offers and are requesting more information.

Even though you’ve printed the brochure and leaflet, don’t forget to incorporate them into your digital efforts as well. Place the brochure visibly on your website for download. Whether that’s through a CTA button of “request a brochure” or through an emailable option,  you want to have multiple ways for your potential customers to have access to your marketing collateral.

You’re now a proud owner of a travel leaflet and a travel brochure. You’re ready to entice travellers with images of far off places and enthral them with the potential adventures that await them.

Tips and Tricks for the Best Travel Brochure & Leaflet

And you’re done. You completed all the steps. Here are some final tips and tricks to remind yourself:

• Keep it simple. Don’t reinvent the wheel while designing a brochure.
• Let the imagery speak for itself.
• Organise imagery by colour or theme so the assets look coherent.
• Follow your brand guidelines.
• Research a quote for your printing service.
• Request a template from your printing company even if you think your project is pretty straightforward to understand.
• Show the final design to a friend or colleague to see how they feel about it.

Travel leaflets and brochures are a cornerstone of your marketing assets, and we can’t wait to hear how you utilise them for your business.

If you want to know other ways to get ahead in the travel industry, check out How To: Travel Marketing for Agencies & Travel Businesses. This blog breaks down the four key moments that lead to conversion in travel marketing, how to successfully target in travel marketing, the importance of personalisation, and different marketing tactics to be competitive in the travel industry and produce meaningful content. It’ll be your secret weapon.

Tags: graphic design , Marketing , Travel Marketing

Categorised in: Graphic Design

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