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Infographics for the Tourism Industry

An info-what.

In case you’re not familiar with them, an infographic is where information (info) is presented in a visual (graphic) way. It can contain information, data, content, or a combination of these with visual, numerical, and textual elements varying based on the subject matter, preference, and audience. Infographics are a way to present information to more visual people (opens in a new tab) and make important points easily comprehensible. It is also a more interactive and engaging form of content (opens in a new tab) that a standard blog on its own. By using them you can either simplify complex topics, summarize large quantities of information, or just provide a fun alternative to mix up your content offerings.

This infographic from ROL Cruise (opens in a new tab) tells a concise story about wines around the world, that perhaps in a traditional blog would seem to be lacking the additional pizzaz that the infographic layout.

What Should I Make My Infographic About?

Just like a traditional blog or social media post, there are no rules of what you can or can’t turn into an infographic. It’s entirely up to your creativity and business needs. The length, the amount of text, and the quantity of visuals can widely vary depending on its purpose. In terms of the graphical style, again, it will depend on the type of information or visuals you are sharing, but we recommend you consider your business’ branding (opens in a new tab) when it comes to designing it, whether that’s the inclusion of your logo, company colors, and similar fonts or icon styles that visitors will find on your website. Plus by branding it, if anyone reshares it, it will still remain associated with your business.

Here are a few types of infographics you could make (with travel examples), but this is by no means an exhaustive list:

• Information: Here you can break down information into a combination of visual and text boxes. It makes important information more digestible and more attractive to groups of your target audience who will be put off by a wall of text.
• List: There is a lot of potential here. It could be a packing list, a list of top things to do in your area, or must-knows before taking one of your tours.
• Process: If you offer a multi-day tour, an infographic could be a great way to visually lay out the different activities that take place on each individual day.
• Timeline: Here you could include a visual representation of your tour business story.
• -Location or Geography: Take a standard map to the next level and highlight top nearby sites, stops along your tour with short descriptions, or any additional information not found on a conventional map.
• *Bonus* Gifs: Yes you read that correctly. You can incorporate moving elements into your infographic (of any content type) and save it as a gif (opens in a new tab) so that it automatically keeps replaying. Just be selective with your inclusion of moving elements so as to add to the overall experience and not take away from it — less is more.

With this infographic, Overlandsite (opens in a new tab) used the format to provide a full breakdown and concept in an engaging format

Where Should I Publish and/or Promote My Infographics?

Just like content, there are no finite rules (but we can definitely help give you some ideas to get started). Like content that you are already familiar with such as blogs, photos, videos, live streams, there can be a variety of benefits. Firstly, the content can exist in more than one location, especially when you’re investing time and effort into it. In other words, an infographic that you create does not have to exist just or your website, or just as a social media post. When it comes to planning what you’d like to make an infographic about, consider where it’s going to be posted or shared. Set clear goals for what you’d like to get out of your infographics: are you just looking to create new and interesting content to supplement what you already have? Are you looking for something that will predominantly exist on your website, or that you may send as an email?

To get started, a great place to share infographics is directly on your website. This could be as part of a blog, on your about us section, or even as a downloadable element on a tour page. Another option is to use your infographic as a way to get people to subscribe to your newsletter. Imagine something like “top 15 street food recommendations in X city from a local”. Then, once they sign up for your newsletter they’ll be able to access the infographic, a win-win situation. Similarly, you could send it as a bonus resource as part of a confirmation email such as “fun facts” or “other things to check out nearby”. You can also use your infographics on social media (just be careful with the image formatting that different platforms have). There is no one way, and there’s nothing to stop you from using multiple strategies that make sense for the type of infographic that you create.

This example by the Road Bike Hub (opens in a new tab) , showcases that simple doesn’t mean less effective.

What About SEO?

We’ve said it, and we’ll say it again, SEO is a crucial tool for tour operators (opens in a new tab) and that includes your images. But the question is, if an infographic is an image, how can its content help your SEO ranking for your website. Well, the truth is, it can, and it can’t. Because it is an image (or gif) the actual content contained within the infographic will not help you rank because Google can’t scan an image to then interpret the content. Instead it’s scanning for actual text content.

There are multiple text elements that still come into play in addition to the infographic itself when it comes to ranking and convincing people to click. This includes your title, metadata, alt-text, and URL (if it’s located on a page). The other common practice is to include an accompanying blog where you can expand on your points and make the most of all the traditional benefits that come from writing a blog.

This infographic by Outdoor Spider (opens in a new tab) showcases an example of including a list, but they also featured their infographic on a blog which contains the list in text form as well as a description to account for SEO and search results.

Important to Remember

While you may be buzzing with excitement to set off and start making infographics, remember that infographics should be used to supplement your material, and not be exclusively used to replace traditional content whether on your social media profiles or on your website. As mentioned earlier, the content within an infographic cannot help you rank for SEO on its own. (If that were the case, why haven’t you ever seen websites made up entirely of only infographics). Think of infographics like sprinkles on the metaphorical sundae, they make for an excellent addition, but if you overdo it, it can appear cluttered and chaotic. One other crucial point: If you are using statistics that are not your own research, be sure to cite your sources by including a link within the infographic at the bottom.

This infographic from Webjet (opens in a new tab) pulls elements from a few content types to provide a great resource for travelling. This could be a great addition to a confirmation email or it would also make for a great added bonus to get people to sign up for your newsletter.

Time to Get Started

There are a variety of free and paid options available (opens in a new tab) for making infographics depending on the complexity of what you’d like to create, and your ability and interest to do it yourself, or to then even outsource it and work with a designer. If you choose to go at it yourself, like any new process or skill it may feel a bit scary to jump into the deep end, but as you make them, (just like blogging) it will get easier. Remember to set clear goals and objectives, write out a list of subjects you want to map out, and in the same way that you would write an outline for a blog, write an outline for your infographic. Then it’s just a matter of arranging those points into the visual layout, and finally sharing it with your audience!

This infographic from LinkedIn (opens in a new tab) is a personal favorite, and showcases that creativity and out-of-the-box thinking can produce hilariously entertaining, yet also informative material.

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The UN Tourism Data Dashboard – provides statistics and insights on key indicators for inbound and outbound tourism at the global, regional and national levels. Data covers tourist arrivals, tourism share of exports and contribution to GDP, source markets, seasonality and accommodation (data on number of rooms, guest and nights)

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• International tourist arrivals and receipts and export revenues
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International Tourism and COVID-19

• The pandemic generated a loss of 2.6 billion international arrivals in 2020, 2021 and 2022 combined
• Export revenues from international tourism dropped 62% in 2020 and 59% in 2021, versus 2019 (real terms) and then rebounded in 2022, remaining 34% below pre-pandemic levels.
• The total loss in export revenues from tourism amounts to USD 2.6 trillion for that three-year period.
• International tourist arrivals reached 88% of pre-pandemic levels in January-December 2023

COVID-19: Measures to Support Travel and Tourism

Travel Infographics Templates

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Infographic: The Global Tourism Industry Pays Off

Create beautiful charts & infographics get started, 26.04.2018 by infogram.

The global tourism industry grows steadily every year. In fact, the travel and tourism industry is one of the world’s largest industries with an economic contribution of over 7.6 trillion U.S. dollars in 2016. The direct economic impact, which includes accommodation, transportation, entertainment, and attractions, was roughly 2.3 trillion dollars that year!

Countries like France and the United States are consistently popular tourist destinations. But, countries that aren’t as well known are quickly emerging with the hopes of benefiting from such a lucrative business. We took a closer look at the most visited international locations over the past few years:

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Ai infographic: what is ai, creative holiday infographic examples & templates, global media and information literacy week 2023: empowering information literacy.

itravelnet.com

Travel blog and travel directory

3 reasons why infographics are perfect for the tourism business

November 11, 2021 By itravelnet.com

It is interesting to observe that our primary way of information dissemination has drastically evolved over the years. Our ancestors used to keep records on stone tablets, which were the primary norm until the invention of paper. Text-heavy newspapers rose to popularity in the 1700s, which became the main mode of broadcasting for centuries.

Recently, in the digital age, numerous modes of communication have blossomed their way into society—our options are endless. Nowadays, infographics are all the rage. We prefer looking at bright graphics that catch our attention, and at the same time, tell us things we need to know.

We see infographics everywhere: social media, magazines and even in our local newspapers. Infographics were usually used for announcements and info-spreading. However, due to our innate creativity and innovativeness, we have been continuously developing new uses for infographics.

The use of infographics to promote businesses has been steadily on the rise since the 20th century. One of the most prominent business industries that use infographics to their full potential is tourism . After all, who wouldn’t want to look at picturesque landscapes on their travel brochures?

If you are a tourism business owner who wants to amp up your advertising game, you’ve come to the right place. Without further ado, let’s take a look at three reasons why infographics are perfect for boosting your business!

Infographics 101

If you didn’t already know, infographics are tools that represent information, knowledge or any data visually. These graphics make difficult and boring data more digestible to viewers.

As people always say, a picture can portray and express more than thousands of words. Infographics do exactly that! Through engaging and striking visuals, they communicate vital information clearly and quickly.

Infographics and Tourism

We all love to travel and explore new places. If it weren’t for the global pandemic, we wouldn’t be staying at home. But traveling can sometimes cause stress and exhaustion. There’s just too much information we need to know and remember like transportation, accommodation, and tourist destinations.

Where do we start? Well, that is where infographics enter the picture. With easy-to-understand infographics, traveling becomes so much easier!

Timeline infographics spread awareness about your tourist destinations in a visually appealing way

Nobody wants to feel like they’re reading a history book when learning about their potential travel destination. We can have a compact document that outlines everything we need to know about our prospect place through infographics.

Infographics can provide every information a tourist needs. Travelers can use this as an accessible material as they explore different places. Tourism infographics are not limited to travel tips and tricks. Did you know that some businesses also include fun facts and trivia in their infographics?

Don’t forget to integrate some numbers here and there. Make sure to be transparent to your visitors by adding some current trends, statistics, and other necessary facts that will be beneficial to their visit. You may include the population, crime rate, number of monthly visitors, and more.

Infographic making will increase your business visibility and widen your reach

Unknown to many, infographics are not only beneficial to customers and travelers. If you are a business owner, infographics can give you an edge over your competitors. Create beautiful infographics about popular tourist destinations and upload them to your website. You may also post these infographics to your social media accounts such as Facebook, Instagram and even LinkedIn.

Infographics amp up your publicity and widen your scope of potential clients. Since more people can see the materials you’ve made, they will be encouraged to check out your business. Infographics can help you increase your leads in no time.

Creating infographics will help you establish branding for your business

When making infographics, make sure that they are readable and exciting at the same time. Establishing a look for your brand can also make your business easily recognizable just from your infographic.

Stick to a regular font wardrobe and color palette to establish your trademark. Furthermore, use unique elements that will make your infographic stand out from your competitors.

Choose Venngage for your infographic needs

Now, you may want to start making an ultimate infographic for your business, but you don’t know where to start. Newsflash — you don’t need a background in designing to make one. As long as you have a reliable website with thousands of superb templates, you’re good to go.

Start creating infographics for your tourism business with Venngage today. With our professional infographic maker, you can say goodbye to dull posters. Sign up for free and gain access to our library of infographic templates.

In just a few clicks, you can create your very own infographic to boost your tourism business! Our powerful editor is beginner-friendly and easy to use, making it hassle-free. What are you waiting for? Check out our infographic maker today!

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Sustainable tourism worldwide - statistics & facts

What are the effects of global tourism on the climate, traveler awareness of social and environmental responsibility, key insights.

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Market size of the ecotourism sector worldwide in 2022, with a forecast for 2028 (in billion U.S. dollars)

Share of travelers that believe sustainable travel is important worldwide in 2023

Sustainable initiatives travelers would adopt worldwide 2022, by region

Main sustainable initiatives travelers are willing to adopt worldwide in 2022, by region

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Challenges of travelers when trying to travel in a sustainable and socially conscious manner worldwide as of March 2022

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Carbon dioxide emissions from energy worldwide from 1965 to 2022, by region (in million metric tons of carbon dioxide)

Tourism-related transport's share of carbon emissions worldwide 2016-2030

Share of carbon dioxide emissions coming from tourism-related transport worldwide in 2016, with a forecast for 2030

Carbon footprint of tourism-related transport worldwide 2005-2030

Carbon dioxide emissions from tourism-related transport worldwide in 2005 and 2016, with a forecast for 2030 (in million metric tons of carbon dioxide)

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Carbon footprint of domestic tourism transport worldwide 2005-2030, by type

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Main drivers for visiting a country by people worldwide 2023

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Share of global travelers that want to use green lodging in the next year 2016-2022

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