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Oman attracts $4.4bn in tourism investments as it seeks to diversify economy

Plans to develop the sector include updating tourism laws and granting incentives on investment projects.

An Omani family stands by the waterfront in the Mutrah area of the capital Muscat. AFP

Oman has attracted more than half of the targeted 3 billion Omani rials ($7.8bn) in tourism investments planned between 2021 and 2023 as part of its development scheme .

The sultanate has so far so far managed to attract $4.4bn in tourism investments, , state-run Oman News Agency (ONA) cited Salim Al Mahrouqi, Oman's Minister of Heritage and Tourism, as saying,

Oman's tourism development plan includes establishing a system for governance, modernising the legal framework, updating tourism laws and their executive regulations, overhauling the cultural heritage law and frameworks related to an agreement for granting incentives for investment projects, ONA reported.

The sultanate is seeking to develop its tourism sector as part of its Vision 2040 to diversify the economy and reduce its reliance on oil.

Oman, a small crude oil producer compared with its Gulf neighbours, is more sensitive to oil price swings and was hit hard by the coronavirus pandemic and the collapse in oil prices in 2014.

In May, the number of overseas tourists rose to 216,348, up 35-fold from 6,036 visitors in the same month last year, according to the latest report by Oman's National Centre for Statistics.

More than half of these were visiting from the Gulf, followed by other Arab states, Asia, Europe and the US in the top five.

The number of hotel guests in Oman's three to five-star establishments more than doubled to 140,000 in May, from the same month a year earlier, the data showed.

Hotel occupancy reached 42.8 per cent during May, compared to 24 per cent in the same month last year.

Hotels more than tripled their revenue in May, earning 13m rials, up from 4m rials in May 2021, as the number of guests increased, according to the report.

Oman expects to earn more than 9bn rials a year from tourism by 2040, up from 1.2bn rials in 2019 before the pandemic, Maitha Al Mahrouqi, undersecretary of tourism in the Ministry of Heritage and Tourism, told The National in December 2021.

Last month Fitch Solutions maintained a positive outlook for tourism recovery in Oman during 2022 and 2023, with stronger growth projected in the medium term between 2024 to 2026.

The market has seen a “notable recovery” since the fourth quarter of 2021, following the pandemic in 2020 and the first nine months of 2021, it said in a report in June.

“Underlying growth momentum over the coming years will be supported by the strategic Vision 2040 economic diversification agenda and the highly capitalised position of the state's tourism development authority, Omran”, it said.

“As of late May 2022, the government continues to aggressively implement its rebound strategy, unveil digital marketing initiatives and announce new sector specific investments.”

However, downside risks to tourism include coronavirus mutations and further spillover from the Russia-Ukraine conflict and its impact on the commodities market, Fitch Solutions said.

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Travel updates and inspiration from the past week

15 things to know to get more out of your Oman trip

Mar 3, 2024 • 9 min read

Our list of tips will help any traveler get the most out of their trip to culturally rich and ultra-hospitable Oman © Emily_M_Wilson / Getty Images

In  Oman , visitors find  pristine desert landscapes and nature experiences , all in a modern Gulf country with a vibrant cultural heritage.

This heritage is apparent in the many languages spoken in the country, forts and archeological sites along ancient trading routes, and traditional practices such as rosewater distillation.

Today, warm and welcoming Omanis still live by their classic societal values of humility, kindness and hospitality. They’ll invite visitors to share a meal, or go out of their way to guide a lost traveler.

To make your trip a truly memorable exercise in cultural exchange and mutual respect, here are some things to know before head to to Oman. 

1. Dress modestly, even when swimming 

Female visitors do not need to wear a hijab in Oman, but dressing generally modestly is recommended. While Omanis will be too polite to say anything, clothes that don’t appear respectful to the culture will certainly affect the quality of your interactions. 

Women should wear clothing that covers their shoulders and reaches below the knees (and also covers their arms and ankles, when visiting a mosque). Avoid low-cut tops, short skirts, shorts and dresses, and garment that’s transparent or clings to the body. Women must wear a headscarf (they can bring their own) while visiting a mosque. 

Men should avoid tank tops and instead wear shirts or t-shirts with trousers or shorts that are at least knee-length. While visiting mosques, men must wear full-length jeans or pants. 

Outside of swimming pools located in international resorts and hotels in Muscat , swimsuits and bikinis are inappropriate. This is true for natural pools located in the wadis (valleys) that you might come across while hiking in places like Wadi Tiwi and on public beaches around fishing villages. 

Even the sight of foreigners in skimpy bathing suits h increasingly common to see foreigners in skimpy bathing suits, it’s wise to remember that these places are also frequented by Omanis. You might notice Omani men swimming in t-shirts and shorts – this should give you an idea of how important modesty is in the culture. 

While swimming on public beaches visited by Omani families and pools close to villages, women will appear more considerate when they’re wearing a long t-shirt and shorts over their swimsuits.  

2. English is widely spoken in cities

Oman’s official language is Arabic, and English is widely spoken in the cities and to a good extent in areas that have tourism infrastructure, such as the villages of Jebel Akhdar . Other than Arabic, you might hear such languages such as Kumzari, Baluchi, Swahili and, thanks to a large immigrant population, perhaps Hindi, Malayalam and Urdu, too.  

3. A few local greetings will get you far

Omanis are friendly, hospitable and courteous, and these qualities are likely to permeate every interaction that you’ll have as a visitor. In Oman, conversations, however brief, and whether between strangers or friends, always begin with a proper greeting, usually “ as salam alaykum ” which translates to “peace be upon you.”

In some parts of the country, you might find yourself the subject of much curiosity, apparent from glances in your direction every few minutes or questions about where you’re from. Don’t be alarmed: Omanis take a genuine interest in visitors and want to make them feel welcome.

As such, it’s nice to greet people appropriately. Some useful phrases to know (in addition to the essential  “as salam alaykum” and “walaykum as salam,”  said in reply to the former), are  “sabah al khayr” (good morning), “misa al khayr” (good evening) and “shukran” (thank you).

4. For a richer experience, don’t hesitate to accept invitations 

Omanis are incredibly friendly and welcoming of visitors, and it’s not unusual for visitors to receive a few invitations during their time in the country. Whether it’s an invitation to someone’s home for a chat over qahwa (Arabic coffee) and dates, a group of friends paying for your meal at a restaurant or a meal brought over by a family camping nearby, accepting such generosity will only make your trip more memorable.  

Offering a guest coffee is a respect toward them, and accepting indicates that you reciprocate. In Oman, coffee is ground with spices like cardamom and cinnamon, and qahwa is brewed with saffron and rosewater and served alongside dates. 

Don’t be surprised if your cup of qahwa continues to be refilled each time you return it to your host. If you’ve had enough, indicate this by tilting your cup gently from side to side before you hand it to them. A bowl of water might be placed before you: dip the fingers of your right hand in it to wash them before you pick a date or begin a meal. 

The traditional way of eating is with the fingers of the right hand while seated on the floor. As a guest, wait for the host to begin and then follow their example. Don’t attempt to do this with your left hand – in Omani culture (and much of the world) that is your toileting hand.

If you find yourself visiting an Omani home, take your shoes off before you enter. Any host will deeply appreciate even the smallest of gifts, such as a box of dates, nuts or sweets from the souq (market).

5. Ask permission before you photograph people or their homes

Whether you find yourself captivated by the scene of a vendor selling handmade silver jewelry at the Mutrah Souq , admire a group of Omani men wearing beautiful kumma (traditional patterned or embroidered caps) sipping coffee by the sea or are invited into a traditional village home, resist the urge to point your lens without asking for permission first.

Omanis deeply respect their privacy, and a stranger taking your photo without permission is considered intrusive. A quick, simple greeting in Arabic helps break the ice; local men will generally oblige. 

In general, you should refrain from photographing women, especially those wearing an abaya (traditional long black robe). Under absolutely no circumstances should you attempt a photograph without first obtaining explicit permission (this is easier if you’re a woman yourself). 

6. Look forward to spending time outdoors

The most enjoyable experiences in Oman take place out of doors, from gentle walks through palm plantations and watching nesting turtles on the beach to scuba diving in thriving marine reserves. 

Any visitor to Oman should expect to spend a significant amount of time on road trips to get to historic medieval forts, charming fishing towns, picturesque tidal lagoons and freshwater pools hidden away in the valleys. 

Wild camping is allowed, and opportunities to do so abound around the country. Be sure to pack comfortable clothing suitable for the outdoors, a tent and a sleeping bag.  

7. Keep an eye on weather warnings

Low-lying valleys, beaches and wadis are prone to flash floods after heavy rainfall. It’s safer to camp on high ground and to check the weather forecast and warnings before you go.

As a result of rising ocean temperatures, tropical cyclones (most originating in the Arabian Sea) are an increasing risk leading to ocean surges, destructive winds, flooding and landfall. Pay close attention to cyclone and storm alerts and check the official website of Oman’s Directorate General of Meteorology.

8. Don’t underestimate hiking routes

If you plan on  hiking independently, weigh the length and difficulty of the trail against your fitness level and experience in the mountains. If you’re inexperienced with harsh environments, do not hike alone. Ensure you are carrying at least three liters of water, and always wear proper hiking shoes and a sun hat. 

Trekking guides not only safely guide you around the peaks and valleys, but they can also share information on the geology of an area and the opportunity to interact with communities where English is not widely spoken.

In the peak of summer, the heat can get intense in the Hajar Mountains causing dehydration and fatigue very quickly. We don’t recommend this season for hiking. 

9. Be aware of the rules during Ramadan 

If you’re visiting Oman during the holy month of Ramadan , when Muslims fast from dawn to sunset, remember that non-Muslim tourists are not allowed to eat, drink, smoke, play loud music or dance in public places during the day. 

Once the fast is broken after the prayers at sundown and Muslims sit down for iftar (the evening meal), it’s fine to eat outside. During the month of Ramadan, it’s even more important than usual to dress modestly.

10. When meeting a member of the opposite sex, wait for them to offer their hand 

While handshakes among men are common, don’t offer your hand to initiate a handshake when you’re greeting an Omani of the opposite sex. Physical contact between members of the opposite sex does not occur, unless they are related or deeply familiar. To see whether your counterpart is comfortable and want to be greeted that way, wait for them to offer their hand first. You must always shake hands only with your right hand. 

11. Steer clear of inappropriate topics of conversation

Oman is a monarchy, and Omanis have deep respect not only for their country and culture but also for the leadership of the sultan. Any politically charged questions or discussions that might even obliquely criticize the ruler or the government are considered inappropriate. In any case, locals are unlikely to share their opinions on such topics with an outsider. 

Rumor-mongering is punishable by law and can result in both fines and imprisonment. In the same vein, never say anything that disrespects Islam (or any other religion), or attempts to challenge religious beliefs or practices. 

Foreigners might be surprised to know that it is also inappropriate for a man to ask an Omani man about the women in his family (even to inquire about his wife or daughters). It’s best to stay broad, by wishing good health to him and his family – and leave it at that.  

12. Don’t drink alcohol in public or exhibit drunken behavior

Alcohol should only be consumed in licensed restaurants and bars, most of which are in international hotels. It’s illegal to drink in public (outside of such establishments) – and anyone exhibiting overly drunken behavior or being extremely loud under the influence might face legal action. Oman has zero tolerance for drug use, and possession of even small amounts can result in fines, deportation and even imprisonment.    

13. Don’t swear or make rude gestures 

Swearing loudly and making offensive hand gestures are illegal and can result in legal action should the recipient register a complaint. 

14. Don’t photograph government buildings or military checkpoints

In Oman, you’re prohibited from photographing and filming some government buildings, military sites and checkpoints, and military vehicles. Nor may you post photos and videos of these on social media. Doing so can attract fines and even imprisonment. If you’re unsure whether something is covered by this policy, or even unsure of what you might be photographing, err on the side of caution. 

15. Make note of emergency numbers

In case of emergencies and the need for rescue, evacuation or urgent medical assistance, contact the Royal Oman Police on 9999.

This article was first published March 2022 and updated March 2024

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Oman’s Tourism Boom, A Catalyst for Economic Growth and Foreign Exploration

Oman, the picturesque jewel of the Arabian Peninsula, has recently been in the global spotlight for all the right reasons. In 2022, the nation experienced a tourism surge that sent ripples through its economy, demonstrating the profound impact of the travel industry. A remarkable story of growth, economic vitality, and cultural exchange unfolds as we delve into the numbers and trends that defined Oman’s tourism landscape last year.

A Soaring Rise in Tourism Income

Direct Added Value and GDP Contribution

Delving deeper into the economic impact, the direct added value of the tourism sector stood at RO1.1 billion, marking a remarkable 33% increase from the previous year’s RO804.9 million. Perhaps more strikingly, tourism’s contribution to Oman’s Gross Domestic Product (GDP) reached 2.4%, emphasizing its pivotal role in the nation’s economic framework.

The Crucial Role of Domestic Tourism

While international visitors are undeniably significant, domestic tourism was the real engine driving Oman’s tourism surge in 2022. The Tourism Statistics Bulletin reveals that domestic tourism contributed a substantial 68% to the sector’s income, accounting for a remarkable RO1.3 billion.

Influx of International Visitors

Regarding international visitors, Oman welcomed a remarkable 2.9 million travelers in 2022, marking a staggering 348% increase compared to the previous year’s 652,000. Most of these visitors hailed from GCC countries, with 1.6 million arrivals, followed by Asia and Europe, with 651,000 and 360,000 visitors, respectively.

Diverse Purposes of Travel

The purpose of these visits varied widely. Leisure and recreation emerged as the dominant motive, accounting for 43.5% of visits. Visiting family and friends followed closely at 35.7%, while business-related travel contributed 10.5% to the tourism landscape.

Duration of Stays and Economic Impact

The diversity extended to the duration of stays. Oman hosted 861,000 visitors who stayed for just one day, while an impressive 2.1 million travelers opted for extended stays beyond a single night, collectively contributing to 15.6 million nights of stay. In financial terms, tourists collectively spent approximately RO592.4 million in 2022.

The Outbound Tourism Surge

Interestingly, the buoyant inbound tourism scene was matched by a significant spike in outbound tourism. The number of Omanis traveling abroad surged by 166.2%, with 5.2 million tourists venturing beyond the nation’s borders in 2022, compared to 1.9 million in 2021. Impressively, 67.3% of these outbound tourists were Omani nationals, with 64% opting for extended stays at their chosen destinations.

Economic Implications of Outbound Tourism

The Growing Economic Narrative

Oman’s tourism success story in 2022 is a testament to the nation’s allure and the resilience of its travel industry. It’s a narrative of economic growth, cultural exchange, and the unyielding spirit of exploration within the country’s borders and beyond. As Oman continues to attract global travelers and nurture domestic tourism, it paves the way for a prosperous and dynamic future, firmly establishing itself as a destination of choice for those seeking adventure and respite.

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Tourism From The Report: Oman 2023 View in Online Reader

The tourism sector has long been the focus of Oman’s efforts to diversify the economy away from a reliance on hydrocarbons. After slow but steady growth throughout the 2010s, the tourism sector’s contribution to GDP reached a high of 2.9% in 2019. However, restrictions imposed due to the Covid-19 pandemic weighed on the sector’s performance for much of 2020. As part of its long-term economic diversification strategy, Oman Vision 2040, the Ministry of Heritage and Tourism and the Oman Tourism Development Company, Omran, are pursuing sector expansion with renewed vigour. Tourism has been earmarked for 21% of the OR11bn ($28.6bn) in investment opportunities promoted under the National Programme for Investment and Export Development for the 2021-25 period. The sector rebounded strongly in terms of visitors and expenditure in 2022, and government investment in hotel capacity and niche markets such as integrated tourism is helping the country make progress towards its 2040 goals.

This chapter contains an interview with Hashil Al Mahrouqi, CEO, Omran.

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Travel & Tourism - Oman

• In Oman, the Travel & Tourism market is expected to generate a revenue of US$545.80m by 2024, with an annual growth rate (CAGR 2024-2028) of 5.52%.
• This is projected to result in a market volume of US$676.60m by 2028.
• The largest market in the market is the Hotels market, which is projected to have a market volume of US$234.10m in 2024.
• By 2028, the number of users in this market is expected to reach 1,625.00k users.
• In 2024, the user penetration rate is expected to be 40.2%, which is projected to increase to 44.5% by 2028.
• The average revenue per user (ARPU) is expected to be US$287.80.
• By 2028, online sales are projected to generate 87% of the total revenue in the Travel & Tourism market.
• In comparison to other countries, United States is projected to generate the most revenue in the market with US$199bn in 2024.
• Oman's Travel & Tourism market is seeing a rise in eco-tourism, with visitors flocking to explore the country's stunning natural landscapes.

Key regions: Malaysia , Europe , Singapore , Vietnam , United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

• The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
• The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
• The Hotels market includes stays in hotels and professionally run guest houses.
• The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
• The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

• Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

out-of-scope

• Business trips
• Other forms of trips (e.g. excursions, etc.)

Travel & Tourism

• Vacation Rentals
• Package Holidays
• Analyst Opinion

The Travel & Tourism market in Oman has been experiencing a significant growth in recent years. Customer preferences: Travelers in Oman are increasingly seeking unique and authentic experiences, moving away from traditional tourist attractions and opting for more off-the-beaten-path destinations. This shift in preferences is driving the growth of niche tourism segments such as eco-tourism, cultural tourism, and adventure tourism. Trends in the market: One noticeable trend in the Omani travel market is the increasing focus on sustainable tourism practices. Travelers are becoming more environmentally conscious and are actively seeking destinations that prioritize conservation efforts and promote responsible travel. This trend is reflected in the development of eco-friendly accommodations, wildlife conservation projects, and community-based tourism initiatives across the country. Local special circumstances: Oman's rich cultural heritage, stunning natural landscapes, and warm hospitality play a significant role in attracting tourists to the country. The government's efforts to promote tourism through initiatives like the Oman Tourism Strategy 2040 and infrastructure development projects have also contributed to the growth of the sector. Additionally, Oman's strategic location on the Arabian Peninsula makes it a gateway for travelers looking to explore the region. Underlying macroeconomic factors: The stable political environment, improving infrastructure, and government support for the tourism sector are key macroeconomic factors driving the growth of the travel market in Oman. The country's diversification efforts to reduce dependence on oil revenues have led to a greater focus on tourism as a key economic driver. Additionally, partnerships with international travel agencies and airlines have helped increase Oman's visibility as a travel destination, attracting a more diverse range of visitors.

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Data coverage:

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Additional notes:

• Sales Channels
• Travel Behavior
• Global Comparison
• Key Market Indicators

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Oman’s 2022 tourism sector records 47 percent increase over 2021

Oman’s tourism sector had a stellar year in 2022, with revenue and visitor arrival statistics exceeding its targets.  According to recent data from the country’s National Center for Statistics and Information (NCSI), the Gulf state’s tourism revenues hit OR1.9 bn. This reflects a 47.3 percent increase compared to 2021 figures. 

Meanwhile, the number of inbound visitors increased to 2.9 mn in 2022. This is a staggering 348 percent surge from the 652,000 visitors in the previous year.

Better overall tourism performance

The data further revealed that by the end of 2022, the tourism sector contributed a direct added value of OR1.1 bn, a 33 percent increase from OR804.9 mn in 2021.

The tourism sector also played a significant role in Oman’s gross domestic product (GDP), contributing 2.4 percent. According to the Tourism Statistical Bulletin, local tourism accounted for 68 percent of tourism production, equivalent to OR1.3 bn, in 2022.

In terms of foreign travelers, fellow Gulf Cooperation Council (GCC) countries emerged as the primary source of visitors to Oman, with 1.6 mn visitors coming from the said region. This is followed by Asian countries with 651,000 visitors, European countries with 360,000 visitors, and other Arab territories with 240,000 visitors.

Leisure and recreation were the leading motivations for inbound tourism, making up 43.5 percent of total visits. Visits to family and friends follow at 35.7 percent; then employment and business trips at 10.5 percent. The cumulative spending by inbound visitors amounted to OR592.4 mn.

When it comes to outbound tourism, Oman saw a striking increase of 166.2 percent in 2022, with 5.2 mn outbound visitors. Omani travelers comprised 67.3 percent (about 3.5 mn) of the total outgoing visitors. 

Read: Middle East tourism flight bookings up 12%

Prominent tourist destination

The tourism sector plays a vital role in Oman’s 2040 Economic Vision. It is aiming to boost the sector’s contribution to Oman’s GDP by five percent in 2030 and up to 10 percent in 2040. To achieve this, it aims to attract a total of 11.7 mn visitors by 2040.

To further attract tourists, Oman is investing in several pivotal projects.  Salim bin Mohammed al Mahrouqi, minister of heritage and tourism, previously disclosed that Al Sharq, a landmark recreational tourism project within the Blue City, is slated to commence operations in 2024. There are also plans for a project in the Wilayat of Qurayat, which is designed to draw recreational tourists, with a special emphasis on marine tourism.

According to the latest index compiled by Wego, a reputable search engine for airline and hotel reservations, Oman now holds the 12th position among the best tourist destinations in the Middle East. This is a huge improvement from its 16th-place performance in the fourth quarter of the 2022 index, where Egypt secured the top spot, followed closely by Saudi Arabia, India, and the United Arab Emirates.

In 2021, the capital of Muscat was Oman’s most visited city. In the succeeding year, the city served as a World Cup 2022 satellite city. 

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How to explore northern Oman’s most famous sites, from Muscat to the remote Musandam Peninsula

From natural to man-made, Oman has a host of spectacular sites including ancient forts, enormous mosques, and its very own Grand Canyon. This ten-day itinerary includes many of the country’s must-visit attractions.

The following itinerary focuses squarely on the north of the country, using Muscat as a jumping-off point for exploring the mighty Al Hajar Mountains then sailing north to the Musandam Peninsula, separated from the rest of Oman by the UAE. This is a swaggeringly beautiful part of Arabia, where age-old landscapes buckle across the map and savage coastlines rise out of the sea. A trip to Oman is about historical cities, delicate cultural customs and a deep sense of tradition — but it’s also about nature running wild. Pack your adventure gear.  

Days 1-2: arrival and Ar Rustaq  

From the unrushed coastal capital of Muscat, your likely entry-point into Oman, the Al Hajar Mountains lie directly to the south. They’re not easy to miss. The rusty-red mountain belt serves as a backdrop to the greater urban area, stretching right across the north of the country, even reaching the national border into the UAE. The highest peaks top out at almost 10,000ft (well over twice the height of the UK’s tallest) and loom over deep wadis, creating a fearsomely good setting for outdoor adventure. Ease into your explorations, however, by delving into the past. Stop first at Nakhal, an hour’s drive from Muscat, where a restored fort and some scenic hot springs give good reason to linger, before continuing to Ar Rustaq. The town was the Omani capital for around 150 years, and the fort here is one of the oldest in the country, with pre-Islamic foundations and a labyrinthine spread of towers and passages.  

Days 3-4: Jabal Shams and the Omani Grand Canyon

Onwards and upwards. A winding three-hour drive from Rustaq brings you to the deserted mountain village of Ghul, where abandoned houses dot the hillside. From here, the driving becomes a little trickier, so if you’re in your own vehicle a four-wheel-drive is advisable — although bear in mind that various tour companies offer Jabal Shams trips from Muscat. Continuing on past Ghul, you’ll head even deeper into the mountains, where the main attraction is the four-hour, out-and-back hike known as the Balcony Walk. Beginning from the village of Khateem, the hike skirts the rim of the so-called Omani Grand Canyon, serving up arguably the most extraordinary scenery in the entire country: vast chasms of craggy rock and silent valleys. If your luck is in, you might even spot eagles soaring on the thermals overhead. The country’s highest point — the 9,842ft bulk of Jabal Shams itself — looms close by, with superb options for abseiling, via ferrata and summit ascents.

Days 5-7: moving on to Musandam  

Drive back to the coast via the oasis city of Nizwa, known for its centuries-old fort and one of Oman’s oldest souks — expect everything from silver and saffron to live goat auctions. The drive back to Muscat via Nizwa takes around two and a half hours. Back in the capital, stay for a day to soak up must-see sights like the Sultan Qaboos Grand Mosque before catching the ferry along the coast to the Musandam Peninsula. You’ll be dropped at the port of Khasab, in the very far north, meaning the voyage treats you to some of the most dramatic coastal scenery in the Gulf before you’ve even disembarked. Musandam’s high-sided inlets, known as khors, draw regular comparisons with the fjords of Norway — unsurprising when you consider that some of the cliffs tower hundreds of metres above the Strait of Hormuz.    

Musandam has been dubbed the ‘Norway of Arabia’ for its khors (rocky inlets) and dramatic mountain roads.

Photograph by Getty Images

Days 8-10: making the most of Musandam  

Parts of the peninsula are only around 90 miles from the razzle-dazzle of major cities, but the attraction here is all about getting active. From its kayaking, cliff-climbing and mountain safaris to its dolphin-watching, diving and fishing, the Musandam exclave has outdoor potential by the dhow -load. The classic choice is a cruise from Khasab into Khor Ash Sham, the longest and most imposing of the inlets, where mountains soar overhead and isolated hamlets stud the shoreline. Cruises tend to be either half-day or full-day, and on the latter you’re likely to make a lunch stop at Telegraph Island — once home to a British telegraph station — for swimming and snorkelling. The inlet also gives a strong chance of seeing dolphins. Back on land, take a tour in a four-wheel-drive vehicle to Khor Al Najd, one of the few spots along the coast reachable by motorised transport — the views are sensational. There are some upscale hotel options in Musandam, but try to spare at least one night for beach camping, which can be arranged either independently or through local operators. When your time here comes to a close, catch the ferry back down south to the capital city — ideally rounding things off with a slap-up Arabian meal overlooking Old Muscat’s port.  

Getting there & around Oman Air flies direct from Heathrow to Muscat International Airport. For the mountain leg of the trip, it’s simple enough to hire a vehicle from Muscat, either from the airport, your hotel or a rental outlet. Alternatively, various operators offer trips similar to those outlined above.  

When to go October to March are the peak months, when much of Oman has a summer-in-the-Med climate.  

For more information on the country as a whole, visit experienceoman.om

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International Report Highlights Oman’s Tourism Sector Growth

Muscat, 16 Jul (ONA) --- A report issued by BMI, an economic solutions entity affiliated with Fitch agency has revealed that the recovery of the tourism sector in the Sultanate of Oman in 2022 was stronger than previous expectations, with the continuation of positive expectationsfor 2023.

The BMI report shows that the total number of international tourist arriving into Oman in 2023, are forecasted to reach 3.5 million tourists, up by 20.8% on an annual base, compared to 2022. The average annual growth of the number of tourists arriving to Oman over the medium-term (2023-2027) is expected to reach 7.4%, as demand for leisure and commercial tourism continues to drive recovery amidst high oil prices that boost domestic investments.

The report predicts that the Middle East region will be the largest source of arriving tourists to Oman in 2023, reaching 1.5 million tourists, followed by tourists expected from the Asia-pacific region (606,390) and Europe (320,600).

The number of arrivals from Africa is expected to reach 72,000 tourists, while the number of arrivals from America is expected to reach 72,800 tourists.

The report expects steady gains for Oman’s tourism sector until 2027 and beyond, supporting long-term prospects through economic diversification and the objectives of Oman Vison 2040. This is based on the efforts exerted by Oman, represented by the Ministry of Heritage and Tourism, to support the tourism sector through investments in infrastructure.

Further, the Ministry of Heritage and Tourism’s comprehensive plan targets the annual arrival of 11 million visitor’s by 2040. The plan includes new tourism and heritage projects that contribute to raising the volume of total Investments in the sector.

BMI’s report pointed out that there are various tourism projects under implementation process, and many adventure tourism projects that are slated for completion by 2025/2026, in addition to a number of other major projects.

The report also added that in addition to strong government support and ambitious growth targets, the tourism sector in the Sultanate of Oman is enhanced by natural attractions, wildlife, historical and cultural heritage, including various heritage sites and Oman’s proximity to tourist markets.

Oman enjoys various areas with exceptional temperatures in summer and a variety of High-end adventures, eco-tourism opportunities, deep-sea ports capable of accommodating various cruise ships, in addition to the capabilities of Muscat International Airport, which has a capacity of receiving 12 million passengers annually.

Meanwhile, a report issued by Forward Keys, a global leader in travel data and analytics, shows that, the Sultanate of Oman has recorded an increase of 126.7% in the number of arriving international flights during the period from 1January to 25 June 2023. This increase came from a number of international tourism markets in the region and beyond, with a minimum one-night stay.

On its part, the Ministry of Heritage and Tourism emphasized that the ministry accords attention to monitoring international indicators related to the tourism sector, which helps to understand market trends and analyze the performance of the tourism sector at the global level and its reflections locally. The ministry measures the impact of marketing efforts to improve offers to tourist destinations and direct plans to enhance the sector and improve its performance.

These indicators contribute to increasing competitiveness in the global market. Improvement of international indicators leads to positive results that contribute to increasing investors’ interest and attracting investments into the sector, which leads to its development and strengthening its economic cycle.

--- Ends/AG

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Oman unveils ambitious $2.4 billion Mountain Destination project

MUSCAT: New details have come to light about a groundbreaking high-altitude mixed-used development project planned to be established in Jabal al Akhdar in Oman’s Al Dakhiliyah Governorate.

First unveiled by Ministry of Housing and Urban Planning last month, the Omani Mountain Destination project will feature an array of outstanding elements, including a biodiversity hub for both local and international research, dedicated wellness zones, a high-altitude sports hub, amphitheatres, a museum and sprawling green spaces.

Investment in the lavish development, access to which will be facilitated by new road infrastructure and a cable car system, is estimated at $2.4 billion.

Leading design, engineering and project management organization AtkinsRéalis has been appointed to master-plan the ambitious project in consultation with local communities. It will feature around 2,527 residences, 2,000 hospitality rooms within high-end hotels, and an upscale health and wellness enclave dubbed The Vessel.

Additionally, Oman Mountain Destination will incorporate a biodiversity-focused natural setting around Wadi Al Harbi Park to promote agritourism, family recreation and adventure sports while championing sustainability. In keeping with the Omani government’s Net Zero commitments, the entire development will be supported by renewable energy while its carbon footprint will be minimal.

Davide Minniti, Associate Director Masterplanning / Urban Design of AtkinsRealis, commented: "The Oman Mountain Destination (OMD) is a place of play, adventure and discovery. It balances three fundamental values: Nature, Culture and Future. The master plan recognises nature's intrinsic value in everybody's quality of life and well-being by blending its rugged landscape into each aspect of the project. Culture makes the OMD unique; the masterplan invites the global community to enjoy Oman's calm way of life on the Jabal, its communities and the awe-inspiring landscapes. The OMD is a beacon of innovation - it looks to the future through smart solutions, an urban lifestyle centred around people, walkability and community spaces, and through the understated elegance of subtle design solutions along the wadis and escarpment. This project is the result of a collective effort across the visionary MoHUP, our design teams and the Jabal Al Akdhar communities."

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Oman Tourism

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The Sultanate of Oman is located at the corner of the Arabian Peninsula overseeing the strategic Strait of Hormuz (Fig. 1 ). It has a land area of 309,900 km 2 (119,650 mi 2 ) and a population of around 4.6 million (National Center for Statistics and Information 2021 ). In 2019, Oman’s GDP was US$75.16 billion, with petroleum activities contributing 34.4% (National Center for Statistics and Information 2020 ).

Country map

Tourism plays a key role in the country’s economic diversification strategy. The government adopted a strategic plan to develop tourism in 2001 and launched the Oman Tourism Strategy 2040 in 2016. The first tourism law was issued in 2002, a Ministry of Tourism was established in 2004, the country joined UNWTO in 2004, and OMRAN, a tourism development company, was established in 2005. In 2019, the total number of hotel rooms exceeded 25,000, arrivals grew to more than 3.5 million, and total earnings reached about $3.37 billion, with domestic tourism contributing 47.1% (National Center for Statistics and Information 2019 ). Tourism’s direct contribution to Oman’s GDP in 2019 was 2.5%. In terms of tourism competitiveness, the World Economic Forum gave Oman a score of 4.0/5.0 and ranked it 58th overall and 4th in the MENA region (World Economic Forum 2019 ). Oman’s best competitiveness areas were safety (third overall) and human resources and labor market improvement.

Oman combines rich culture with diverse nature. Its history spans at least 5000 years, as an ancient trading nation, accepting Islam in 630, ruling territories in northern Arabia and eastern Africa, and deploying the first Arab envoy to the United States in 1840 (Al-Haddad 2006 ). Oman’s long history is evident in its five UNESCO world heritage properties: the 5000-year-old archaeological sites of Bat , Al-Khutm, and Al-Ayn; the aflaj traditional irrigation system; the Land of Frankincense in Dhofar region; Bahla fort; and the ancient city of Qalhat (UNESCO 2021 ). Oman’s modern cultural attractions include the Sultan Qaboos Grand Mosque and the Royal Opera House.

Oman’s natural attractions include its long coast and clean beaches, world-class diving sites and coral reefs, and turtle nesting locations like the Ras al-Jinz reserve. It has the highest mountain in the Middle East, Jabal Shams (3000 m), and Majlis al-Jinn , one of the largest cave chambers in the world. Oman’s vast deserts display wildlife, traditional Bedouin lifestyle, and modern camping sites. In addition, the annual Khareef (monsoon) season in the Governorate of Dhofar attracted close to 770,000 visitors in 2019 (National Center for Statistics and Information 2019 ).

Omani government is enhancing tourism infrastructure through projects like the expansion of Muscat International Airport, the conversion of Port Sultan Qaboos into a world-class mixed-use attraction, and the development of the Oman Convention and Exhibition Centre.

Cultural Tourism

Destination Branding

World Heritage

Al-Haddad, F. 2006. A’siyaha fi Sultanat Uman [Tourism in the Sultanate of Oman]. Muscat: Al-Dharmi.

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———. 2020. Oman economic features 2019 . Muscat: National Center for Statistics and Information.

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UNESCO. 2021. World heritage list. https://whc.unesco.org/en/list . Accessed 01 Mar.

World Economic Forum. 2019. Travel & tourism competitiveness report 2019 . Geneva: World Economic Forum.

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Al-Azri, H. (2023). Oman Tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_287-2

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Oman’s tourism sector navigates through globalisation