private browser safari ios

iOS 17 Safari makes private browsing more secure — here's how

You can use Face ID to lock private browsing tabs in Safari

The private browsing feature in iOS 17 Safari gets an extra layer of privacy, as the your private browsing tabs can now lock when you're not using the feature. But to make sure prying passersby don't see your browsing activity, you've first go to turn on locked private browsing in iOS 17 .

When you turn on locked private browsing, you're setting things up so that your open tabs can only be unlocked with Face ID, Touch ID or your passcode. The advantage of having that safeguard in place should be clear — no one will be able to see your private browsing tabs except for you. That way, you can keep those tabs open when you need to move on to other things, secure in the knowledge that whatever sites you've visited in Safari will remain private.

Here's how to turn on locked private browsing in iOS 17, as well as as a guide to the updated interface for private browsing in mobile Safari.

How to turn on locked private browsing

1. go to safari settings.

Launch the Settings app , and scroll down until you find Safari. (It's in the block of settings that contain the other built-in iOS apps.) Tap Safari .

2. Turn on locked private browsing

In the Safari setting screen, scroll down to the Privacy & Security section. There's an entry for Require Face ID to Unlock Private Browsing. Move the slider right to turn on the feature.

For phones without Face ID — essentially the iPhone SE, at this point — the menu item lets you require Touch ID instead.

Once that slider is set, your private browsing sessions will now require you to unlock the page using Face ID (or Touch ID) before you can view any open tabs. You can also unlock pages by tapping Unlock and entering your passcode.

As a reminder, here's how to enter private browsing in Safari on your iPhone.

1. Go to the tabs page

In Safari, tap the tabs button . (It's the one on the far right of Safari's menu bar at the bottom of the screen.)

2. Launch private browsing

Swipe right on the tab menu so that the private browsing tab now appears on the center of the page. Tap Done to begin private browsing.

3. Turn on iCloud Private Relay (optional)

If you subscribe to iCloud Plus, you've got access to Private Relay . That's a a VPN-esque proxy service that encrypts your data and masks your IP address and DNS requests. That way, website and network operators can't build a profile using your browsing history.

Safari was just one of the apps to get an update as part of iOS 17, as you can see in our iOS 17 review . We can also show you how to take advantage of other new iOS 17 features, such as how to download offline maps in iOS 17 Maps , how to use the new Check In features in Messages and how to use gestures in FaceTime video chats.

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Philip Michaels is a Managing Editor at Tom's Guide. He's been covering personal technology since 1999 and was in the building when Steve Jobs showed off the iPhone for the first time. He's been evaluating smartphones since that first iPhone debuted in 2007, and he's been following phone carriers and smartphone plans since 2015. He has strong opinions about Apple, the Oakland Athletics, old movies and proper butchery techniques. Follow him at @PhilipMichaels.

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How-To Geek

4 ways to open a private safari tab on iphone and ipad.

Hide your activity quickly and easily!

Quick Links

Use the drop-down on safari's toolbar, use the pages button on safari's toolbar, use 3d touch or haptic touch, say a siri command.

Private Browsing mode in Safari lets you view sites without adding anything to your history on your iPhone and iPad. Here are four different ways to open a private tab in Safari when you need it.

When you use a private tab, Safari doesn't store your browsing history, AutoFill your information, suggest recent searches, or save cookies once you close the tab.

With  iOS 15 and iPadOS 15  arrived several changes, including how you can use private browsing mode in Safari . That said, there are easier and lesser-known ways to quickly open a private tab in Safari on your iPhone or iPad.

Related: How Private Browsing Works, and Why It Doesn't Offer Complete Privacy

To get started, open Safari on your iPhone or iPad. On the iPhone, tap the "Pages" button (cascading squares icon) in the bottom-right corner.

You'll see a windows or webpages management screen with the grid of thumbnails representing the open tabs. The toolbar at the bottom will show the "Tab Groups" option with a drop-down button next to it. Tap the drop-down button.

Select the "Private" option from the menu that pops up to switch to the private browsing mode.

Select the "+" icon in the bottom-left to open a new private tab. Or tap "Done" in the bottom-left corner if you're opening a private tab for the first time.

On the iPad, you'll need to tap the "Sidebar" option on the upper-left corner.

When the sidebar panel slides open, choose the "Private" option to turn on the private browsing mode and open a new private tab.

Related: How to Always Start Any Browser in Private Browsing Mode

A quick way to open a private tab in Safari is to use the "Pages" button on the bottom toolbar on your iPhone.

Fire up Safari. Long-press or hard-press the "Pages" button (cascading squares icon).

Select the "New Private Tab" option with a hand icon next to it from the menu that pops up.

You'll need to follow the same method on the iPad by tapping the "Pages" button (four squares) in the top-right corner and then select "New Private Tab."

Related: How to Open Chrome's Incognito Mode with a Keyboard Shortcut

You can open a private tab directly from the Safari app icon using the hard-press or long-press gesture powered by  3D Touch or Haptic Touch feature. The 3D Touch is available only on the older (pre-iPhone 11) modes.

Long-press or hard-press the Safari app icon on the homescreen.

Select "New Private Tab" from the menu that pops up.

Follow the same on the iPad.

The iPhone models from iPhone 6s to iPhone X (including XS) support 3D Touch. All iPhone models from iPhone XR and higher support Haptic Touch.

Another neat method to launch a private tab in Safari is to use Siri commands on your iPhone and iPad. This method works if you have the "Listen For 'Hey Siri'" option enabled from the Settings app.

While your iPhone or iPad is unlocked, say "Hey Siri" and ask it to open a private Safari tab. Here's an example of what you can ask Siri:

• Open a private tab in Safari

That's it! Have fun opening the private tab quickly in Safari on iPhone and iPad.

Related: How to Set Up and Use "Hey Siri" on iPhone and iPad

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How to Turn On Private Browsing in Safari for iOS

You don't have to store browsing data, history, or cookies on iOS

What to Know

• In the lower-right corner of Safari app, select Tabs icon > tap Private .
• Tap plus ( + ) to open a new tab. You're now in Private Browsing mode.
• To return to standard browsing, tap Done .

This article explains how to turn on private browsing in Safari for iOS to prevent the app from saving browsing history, cookies, or local user data. Instructions in this article apply to iPhone, iPad, and iPod touch devices.

How to Enable Private Browsing in Safari for iOS

To browse incognito using the Safari mobile app:

Launch the Safari app and tap the Tabs icon, indicated by two overlapping boxes in the bottom-right corner.

Tap Private at the bottom of the screen.

Tap plus ( + ) to open a new tab. You are now in Private Browsing. Safari will not save any browsing history, cookies, or other user data during your session.

To return to standard browsing mode, tap Done at the bottom of the screen.

Pages that were visited during your private session close when you return to standard browsing mode, but any tabs left open will return the next time you open Private Browsing. To exit the pages permanently, tap the X in the top-left corner of the tab you want to close.

Private Browsing does not withhold data from your internet service provider or the websites that you visit. It only prevents information that is usually stored on your device from being saved.

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How to enable and use private browsing in Safari for iOS

Safari for iPhone and iPad will track your search history by default. For users that either share devices with other users or just don't want people nosing through their porn browsing history - hey, we don't judge! - you can enable private browsing which won't track what you're doing and what sites you're visiting.

Here's how:

• Launch the Settings app from the Home screen of your iPhone or iPad.
• Scroll down and tap on Safari .
• Under the Privacy section turn the option for Private Browsing to On .

That's all there is to it. Now when you launch Safari, you will notice that the browser has a black interface instead of light blue. This indicates that private browsing is active. If you'd ever like to turn it off, you can do so by following the same steps above.

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Screen Rant

How to enable private browsing on safari in ios 15.

By following these simple steps, users can easily enable private browsing on Safari for iPhones that have been updated to iOS 15 and above.

Apple   made several changes to Safari in iOS 15, and among these was the way  iPhone users can enable private browsing. Understandably, people were puzzled when the ability to switch to a private tab seemingly disappeared on their browsers. The good news is that private browsing is still easily accessible on Safari, although the option is even more hidden now than it was on iOS 14. A private or incognito tab lets users surf the internet without saving their browsing history. It also prevents the browser from saving any fields that might be filled in and is a handy feature to hide search history on a shared device.

With iOS 15, Apple completely redesigned its Safari browser . The most significant design change was the address/search bar, which was moved from its usual place at the top of a tab to the bottom. Fortunately, Apple offers the ability to go back to the old design through the settings menu. Apart from this, Safari also got new features such as customizable tab groups and the ability to swipe between tabs. Unfortunately for Apple, the release of iOS 15 was also riddled with bugs. Safari in particular was susceptible to a major security vulnerability, which allowed hackers to view users' browsing history via the browser's IndexedDB API. This issue was quickly fixed with the release of iOS 15.3.

Related:  How To Customize Safari's New Tab Start Page On iPhone

On iPhones running iOS 15 , there are two ways to enable private browsing  on Safari. The easiest way to open a new private tab is by long-pressing the Tabs button ( two overlapping square icons) located at the right end of the address bar. From the pop-up that appears, click on "New Private Tab." An alternative way to open a private tab is by tapping once on the Tabs button. On the button that says "1 Tab," click to expand the view, tap on "Private" and then "Done."

Using Private Tabs On Safari

When private browsing is enabled on Safari, the color of the address/search bar changes to let users know they're in incognito mode. If an iPhone has the light mode enabled, the address bar in a private tab will change from white to gray. On the other hand, if it's using dark mode, the address bar switches from gray to black. As per Apple, in Private Browsing Mode, Safari won't remember the pages visited, search history, or even any autofill information after the tab is closed. Apple also doesn't keep cross-site tracker statistics in this mode. This adds another layer of security to Safari's existing anti-tracking protection.

While private browsing on an  iPhone running iOS 15 , clicking on the Tabs button displays all of the open private tabs at a glance. After this, users can tap the "x" icon on each tab to close the ones they no longer require manually. Alternatively, long-pressing on "Done" brings up the option to close all open private tabs at once.

Next:  How To Replace Safari With Different Browser App On iPhone

Source: Apple

Your Guide to Private Browsing in Safari

Private browsing is often misunderstood, but it can be a helpful feature if you know what’s what.

Quick Links

What private browsing does in safari, how to use safari private browsing on iphone and ipad, how to use safari private browsing on a mac, how to disable safari private browsing on iphone and ipad, how to disable safari private browsing on a mac, key takeaways.

• Private Browsing in Safari hides browsing history, autofill details, downloads, and locks tabs after inactivity.
• Safari on Mac groups private and non-private tabs, while on iPhone it shows all tabs regardless of mode.
• To use Private Browsing in Safari, identify it by a dark address bar, "Private" indicator, or "Private" next to the site URL.

Most browsers offer a private browsing mode that aims to keep the websites you view off the record. But what exactly does it do in Safari and how do you get the best out of it?

First and foremost, Private Browsing keeps the website pages you visit out of your History . The aim is to prevent someone else from seeing which pages you have visited if they have access to your phone or computer.

In Safari, Private Browsing does a lot more than just hide URLs. It also:

• Prevents recent searches from showing up in your history.
• Stops remembering details you enter in forms for autofill.
• Keeps downloaded items from appearing in your Downloads list.
• Locks private tabs after a period of inactivity.
• Adds tracking and fingerprinting protection.

However, it’s important to note that Private Browsing does not stop you from being tracked altogether. Websites you visit will still be able to use various methods to track you, and will still have access to all data that you send them.

On macOS, iOS, and iPadOS, Safari groups private tabs together, and separates them from non-private tabs. On Mac, each Safari window is either private or non-private, and can have as many tabs as you want.

On iPhone, you can switch between private and non-private modes, each of which shows all tabs belonging to that mode.

You can spot when you’re viewing a private tab with these signs:

• The address bar has a dark background. This may be less noticeable if you’re using Dark Mode .
• On Mac, you’ll see a prominent Private indicator in the title bar.
• On iPhone, you’ll see Private alongside the site URL at the bottom of your screen.

The steps to enter Private Browsing mode are nearly identical on an iPhone and iPad. The only difference is that the tab icon is at the bottom of the screen on iOS and the top on iPadOS.

• Long-press the tab icon (two overlapping pages) on the bottom-right (iPhone) or top-right (iPad) of your screen.
• Tap the New Private Tab menu item.
• If locked, enter your passcode to unlock Private Browsing.

You can enter Private Browsing mode on macOS using either a menu item or a keyboard shortcut:

• Open the File menu and choose New Private Window .
• Alternatively, use the keyboard shortcut Shift + Cmd + n .
• Use the browser as you normally would. Any tabs you open from this window will open in the same window, in private mode.

You may want to prevent users of an iPhone or iPad from using Private Browsing mode at all. To do so:

• Open the Settings app.
• Tap on Screen Time .
• Under RESTRICTIONS , click on Content & Privacy Restrictions .
• If not already enabled, press the toggle next to Content & Privacy Restrictions to enable.
• Tap Content Restrictions .
• Change the Web Content setting to Limit Adult Websites .

The option to enter private mode will now be gone.

On macOS, the wording of certain options differs slightly, but the overall process is near-identical to iOS:

• Open System Settings via the Apple menu.
• Click on Screen Time in the left panel.
• Under the Restrictions section, click on Content & Privacy .
• Click Content Restrictions .
• Change the Access to Web Content setting to Limit Adult Websites .

Private Browsing will now be unavailable in Safari, although any existing private windows will stay open.

Of course, anyone can re-enable Private Browsing using the same process, in reverse. However, you can use Screen Time’s Lock Screen Time Settings option to set a passcode and enforce the setting permanently.

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How to Disable Private Browsing in Safari on iPhone or iPad: Quick Guide

Block or turn off Safari's private browsing feature on your iPhone

Last Updated: April 8, 2023 Fact Checked

Switching Back to Regular Browsing

Disabling private browsing permanently.

This article was co-authored by wikiHow staff writer, Kyle Smith . Kyle Smith is a wikiHow Technology Writer, learning and sharing information about the latest technology. He has presented his research at multiple engineering conferences and is the writer and editor of hundreds of online electronics repair guides. Kyle received a BS in Industrial Engineering from Cal Poly, San Luis Obispo. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 98,195 times. Learn more...

Trying to disable the private browsing feature in Safari on an iPhone? You can do so easily by using the built-in content restrictions settings. If you're just trying to turn off private browsing and get back to normal browsing, you can switch modes directly in the Safari app. This wikiHow guide will show you how to turn off or permanently disable Private Browsing on an iPhone or iPad.

Things You Should Know

• To turn off private browsing, open Safari, tap the tabs button, and tap Private to switch to normal browsing.
• To disable private browsing, go to Settings > Screen Time > Content & Privacy Restrictions > Content Restrictions > Web Content.
• On the Web Content page, select "Limit Adult Websites" to disable private browsing.

• Private browsing is a great way to avoid cookies. When you switch to normal browsing, you'll need to manually delete cookies in Safari .

• This will be called Start Page if you don't have any tabs open in the normal browsing mode.
• Private mode doesn't record your browsing history. For normal browsing mode, you can delete your browsing history if needed.

• This method uses the built-in content and privacy restriction features to limit access to adult websites. This setting turns off the ability to use private browsing in Safari. Note that this will also prevent the user from accessing most websites with adult content.

• Note that this will also prevent you from accessing most websites with adult content.

Expert Q&A

• If you're trying to keep your browsing information off iCloud, you can turn off Safari iCloud syncing on your iPhone . Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ https://support.apple.com/en-us/HT203036
• ↑ https://support.apple.com/en-us/HT201304

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How To : Safari's Private Browsing Mode Just Made Your Private Tabs Way More Private on iOS 17

Private Browsing mode finally lives up to its name in Apple's huge Safari 17 update for iPhone, iPad, and Mac. So whether you search for things you don't want anybody to know about or want to ensure websites and trackers aren't eavesdropping on your activity, you'll want to update your devices pronto.

By default, each tab in Safari's Private Browsing mode on iOS, iPadOS, and macOS is its own environment, isolated from your other tabs, so websites can't track your activity from the current tab to another session. You also won't see any recent private searches suggested when performing new searches in other tabs.

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Private tabs do not sync with iCloud, so they won't show up on your other Apple devices, and they won't work with Handoff or show downloaded files in Safari's downloads list. Once you close a Private Browsing tab, Safari forgets the pages you visited, your search history, your AutoFill information, and any new cookies or website data from the session.

But incognito browsing in Safari has even more protection available with the iOS 17 , iPadOS 17 , and macOS 14 Sonoma software updates. Here's everything you get with the new for-you-eyes-only browsing experience:

1. Face ID, Touch ID, or Password Protection

Safari's Private Browsing mode is now protected behind biometric authentication or your device passcode or password. So whenever you switch to Private Browsing from regular browsing or return to it from another app or window, you'll need to authenticate yourself using Face ID or Touch ID on your iPhone, iPad, or Mac.

If the biometrics scan doesn't work or your device is not equipped with biometric protection, you can use your device's passcode or password instead.

While it's more useful on iPad and Mac, devices frequently shared between family members or housemates, it can also ensure no one can access your locked incognito tabs on your iPhone whenever someone borrows it or hacks into it.

If Private Browsing is not locked on your device or you want to disable it, you can quickly turn it on or off.

• On iPhone/iPad: Go to Settings –> Safari –> Privacy & Security, toggle on or off "Require Face ID to Unlock Private Browsing" or "Require Touch ID to Unlock Private Browsing," and confirm with Face ID, Touch ID, or your passcode. ( Shown below. )
• On Mac: Go to Safari –> Settings –> Privacy, then check or uncheck "Require Touch ID to view locked tabs" or "Require password to view locked tabs."

2. A Separate Search Engine

You could already change Safari's search engine on iPhone, iPad, and Mac, but now you can choose separate search engines for regular and private browsing.

For example, you may like Google as your regular search engine, but you may want something like DuckDuckGo, which does not build user profiles and aims to prevent online tracking, as your search engine for Private Browsing mode. This can make Private Browsing even more private.

• On iPhone/iPad: Go to Settings –> Safari –> Private Search Engine, then choose the one you want. ( Shown below. )
• On Mac: Go to Safari –> Settings –> Search, click the browser next to "Private Browsing search engine," and choose the one you want.

You can choose between "Use Default Search Engine" or any available search engine, including Google, Yahoo, Bing, DuckDuck Go, and Ecosia. If you have additional languages installed on your device, you may see other options, such as Baidu, Sogou, Yandex, and 360 Search.

3. Protection Against Extensions That Access Page Content

Before, any Safari extensions you had turned on for regular browsing also applied to Private Browsing mode. Now, "extensions that inject scripts or can read information about the pages [you visit]" are disabled by default in Private Browsing mode on iOS 17, iPadOS 17, and macOS 14 Sonoma, according to Apple.

In contrast, content blockers and other extensions that don't access any content on webpages are allowed in Private Browsing mode by default. This is because they don't pose any additional privacy or security concerns.

4. Customization Options for Extensions

As you could probably guess from the previous section, Safari 17 now lets you toggle extensions on or off for Private Browsing mode without affecting their status in regular browsing mode. So if you ever want to turn on an extension that Safari automatically disabled for Private Browsing, you can do that. And you can turn off any extension in Private Browsing you don't want or need when searching incognito.

• On iPhone/iPad: Go to Settings –> Safari –> Extensions, tap an extension, and toggle the "Private Browsing" switch on or off. ( Shown below. )
• On Mac: Go to Safari –> Settings –> Extensions, click on an extension, and toggle "Private Browsing" on or off.

When an extension is completely disabled, you won't be able to turn it on for Private Browsing alone. But when enabled on your "Personal" profile , you can turn it on or off for Private Browsing and any of your other profiles .

5. Automatic Tracker Blocking on Websites

Safari 17 has more advanced tracking and fingerprinting protection. In Private Browsing mode, it completely blocks known trackers from loading on pages.

6. Automatic Removal of Tracking IDs in Links

Safari 17 also includes Link Tracking Protection automatically for Private Browsing. Link Tracking Protection disables known tracking parameters appended to URLs that websites use to monitor your movements across the web and build profiles on you. For example, it may turn this:

To ensure it's enabled for Private Browsing, follow the applicable instructions below.

• On iPhone/iPad: Go to Settings –> Safari –> Advanced –> Advanced Tracking and Fingerprint Protection, then choose either "All Browsing" or "Private Browsing." ( Shown below. )
• On Mac: Go to Safari –> Settings –> Advanced, click "in Private Browsing" next to "Use advanced tracking and fingerprinting protection," and change it to "in all browsing" or "in Private Browsing."

Link Tracking Protection is an improvement in privacy, for sure, but it's not going to stop all marketing companies as there are ways to bypass parameter removals.

Other New Safari Features Also Work in Private Browsing

While the above features improve privacy when using Private Browsing mode, you can also use many of the other new features Safari has to offer when browsing incognito. Features that work in regular browsing that also work in Private Browsing include speedier Tab Group switching, faster and more relevant search suggestions, the new screen reader, and more.

Just updated your iPhone? You'll find new emoji, enhanced security, podcast transcripts, Apple Cash virtual numbers, and other useful features. There are even new additions hidden within Safari. Find out what's new and changed on your iPhone with the iOS 17.4 update.

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Avoid The Hack: 3 Best Privacy Browsers Picks for iOS

This post was originally published on 2 APR 2021 ; it has since been updated and revised.

Unfortunately, it's difficult - if not impossible - to delete Safari on a regular iPhone.

However, with iOS 14 and later , users are free to change the default browser on their iPhones - opening the door for users to make the most out of privacy browsers available for iOS. All privacy browsers listed here are found on Apple's App Store.

(Another option is configuring Safari for privacy on iOS , with the caveat Safari has a relatively low "ceiling" for privacy.)

Each browser has its own unique strengths. You should keep in mind your individual wants and needs from an iOS browser - above all else you should look to stay true to your threat model.

Apple's iOS environment forces all browsers on iOS to use its WebKit rendering engine. This is the same engine that powers Safari.

Firefox Focus

• Extremely lightweight
• Always-on private browsing
• Tracker and font blocking
• Safari integration

This is not the "standard" Firefox, which is also available for download on iOS devices.

Firefox Focus is a "cousin" of Mozilla Firefox; they share the same developer and use the Gecko rendering engine. Firefox Focus is only available on mobile devices.

Firefox Focus has a strong focus on minimalism - there is no tab management and it does not save any information between browsing sessions ( private browsing ). It has a built-in tracker blocker and can block custom fonts often downloaded to a browser's temporary folder, which could be used for tracking purposes.

Firefox Focus can also integrate with Safari, essentially "lending" its tracker blocking capabilities to Safari. However, the level of blocking in this integration with Safari is not as robust as it is while directly using Firefox Focus.

• Native adblocker
• Proxied Google services (Brave services)
• Good out-the-box privacy
• Forgetful browsing

As of writing, the Brave Browser is the de-facto recommendation for a Chromium-based alternative privacy-oriented browser that has decent privacy straight out-the-box.

Brave is an open-source privacy-oriented browser first launched in 2016. It is maintained by the Brave company, which of itself has a handful of privacy-related scandals. However, this browser mostly delivers on its privacy promises.

Brave has a native adblocker ("shields") enabled by default. Brave proxies all/any requests to Google, effectively substituting Google Services with "Brave Services." For example, when "Safe Browsing" is enabled, Brave proxies the request to the Google Safe Browsing service.

Brave has introduced many privacy features over the years as well. The browser has developed a fingerprint randomizer, providing extra fingerprinting resistance and in May 2023, introduced "Forgetful Browsing," which provides resistance to first-party site reidentification.

While Brave engages in telemetry, it can be disabled. Brave also has an opt-in rewards program, though this rewards program is controversial, so user discretion is advised prior to opting in

Users are encouraged to familiarize themselves with the privacy issues/controversies that have surrounded Brave in the course of making an informed decision.

• Highly customizable settings (global, tab, site)
• Many search engine options
• Fingerprint resistance

SnowHaze is yet another unique browser, developed by the primarily Swiss-based team over at Illotros GmbH. It was originally a closed-source project, but has been re-released as an open-source browser.

SnowHaze is a fully-featured browser, boasting a litany of different privacy and security settings, making the browser highly customizable for many users out there. Users can set settings on a global, tab, or site basis.

SnowHaze can disable JavaScript between different tabs, has fingerprinting resistance, and has a native adblocker. The browser also features tab masking, a tracking script blocker, can depersonalize URLs.

By default, SnowHaze has 10 different search engines available as the default, including private search engines such as Mojeek.

A word on Safari

As mentioned previously, users on iOS cannot delete Safari. Additionally, alternative browsers, including the ones listed here, are forced to use the WebKit rendering engine on iOS - which as also noted previously, is the same rendering engine found in Safari. While WebKit itself is open-source, Safari itself remains closed-source.

Understandably, if the benefits to using a different browser than the default (Safari) is not there for some users, then they may opt to just use Safari. On a "walled-garden" operating system like iOS, this isn't necessarily a terrible decision in terms of privacy or security.

It’s worth mentioning that users can take some steps to customize Safari to their personal tastes, as well as tweaking it to be more privacy-friendly enough to be inline with some user threat models.

As mentioned earlier in this post, users could take steps to "harden" Safari on iOS by tweaking its settings on iOS. Though, users should be aware that Safari has a "ceiling" for how privacy, which may not be on par with the browsers listed here as recommendations in this post.

Hardening within the settings may include forcing HTTPS on all connections , disabling autofill, and revoking automatic location sharing with websites. On the other hand, other steps for hardening Safari will primarily come from installing trusted apps and extensions that add to Safari's ad/tracker blocking capabilities.

Criteria for private browser recommendations

At a minimum, to be listed as a recommendation on avoidthehack, privacy-oriented browsers must:

Be open-source

Given the modern state and role of the browser, browsers should be open-source to promote transparency above all else. Open-source browsers also promote customization in the form of building from source and/or forking as a default.

With that said, browsers forked from Firefox’s Gecko engine are preferred over Chromium forks.

Regularly updated

Browsers are often exploited (frequently using zero-days) as it is probably the most commonly used application/program on any given end-user device. Browsers listed here have timely updates to at least patch the latest vulnerabilities. This is especially important for forked browsers, which must keep up with the upstream to remain up-to-date with security patches.

Out of alpha or beta stages

Many browsers in alpha or beta stages are buggy or require additional attention to work properly. Additionally, a lot of browsers remain in a perpetual alpha or beta stage, never making it to a suitable release version.

Provide customization

The “best” privacy-oriented browsers provide a wealth of customization options inside the browser - without the help of extensions or add-ons - itself.

Customization allows users to tailor the browser to their wants and needs; customization in this aspect should allow for users to modify privacy-related settings, such as opting out of telemetry.

Naturally, customization is limited by the platform (operating system) on which a browser installation lives; across different operating systems, customization is relative.

Engage in limited telemetry or data collection

Browsers should not phone home any browsing related activity.

As for telemetry specifically, the browser should 1) allow users to opt-out of telemetry completely and 2) anonymize all information collected via telemetry. Browsers should not assign “unique IDs” or derive any hard to change information such as hardware UUIDs to phone home to remote servers.

Final Thoughts

There are many mobile privacy browsers on Apple's App Store that claim to be the "most private."

However, it's important to realize that true privacy browsers offer more than the equivalent of local private browsing (of which you can find in Safari's "private browsing" mode) and rudimentary ad blocking.

Privacy-oriented browsers should offer protection on both the "front-end" (ex: in terms of ad/tracker blocking) and the "back-end" (ex: not phoning home browsing data). Privacy-oriented browsers should provide additional protections against fingerprinting and tracking techniques, which constantly evolve.

With that said, stay safe out there!

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VPNoverview.com Privacy Anonymous Browsing Everything You Need to Know About Safari Private Browsing

Everything You Need to Know About Safari Private Browsing

Ever wondered what Safari Private Browsing does exactly? Chances are it might not be giving you the level of online privacy you expect. Safari Private Browsing does have some perks, including:

• Stopping Safari from remembering the websites you’ve visited
• Not storing any new usernames, passwords, payments cards, and other information you input into private browsing
• Forgetting any search engine queries you’ve run
• Allowing you to save money by avoiding marketing cookies that might inflate prices

However, this is pretty much all the privacy that you’ll get with Safari Private Browsing. This incognito mode  won’t cloak your IP address, encrypt your internet traffic, or make you safe on public Wi-Fi . Private browsing still leaves you pretty exposed to a lot of the risks that come with connecting to the internet.

For true online anonymity, you’ll need to use a VPN to change your IP address . We’re big fans of ExpressVPN, one of the fastest VPNs in the industry.

Below, you’ll find more information on how to use Safari Private Browsing on all your Apple devices, as well as more details on how this incognito mode does and doesn’t protect your privacy.

If you use a Mac, iPhone, or iPad, then chances are you’ve encountered Safari Private Browsing before. Whether you’re shopping for a partner’s gift or want to snoop on a long-lost colleague’s LinkedIn, there are many reasons why you might want to use private mode in Safari.

In this article, we answer the question, what is Safari Private Browsing ? We’ll also tell you what this handy tool can’t  do to save you any embarrassment or risk to your online security.

What is Safari Private Browsing?

There’s a little more to this method of browsing than meets the eye, but we’ll go into specifics further down in this article. The point is, for a more private experience, you can use Safari’s incognito mode . You’ll be logged out of all accounts, and Safari won’t autofill user logins, passwords, or payment information. When you turn on private browsing, Safari won’t remember :

• Your search engine history
• Webpages you’ve visited
• Browsing activity or history

You should, however, be aware of a major drawback of this tool on Macs: your browsing activity likely isn’t as hidden as you might think. Websites you visit can still see who you are and what you’re doing . You can read more about this in our general incognito mode article .

With Macs, Private Browsing information is logged in a different place, as well: your Terminal archive.

Beware the Mac Terminal archive

On Macs, there’s something called the Terminal archive , and it’s as scary as it sounds — well, for fans of privacy at least. It’s a treasure trove for snoops. The Terminal archive contains all of the websites you visit , whether you’re using Safari Private Browsing or not. This is because your Mac stores static images and other files when you visit a website for the first time. This makes future visits to these sites and page loading much faster, as your Mac pulls the relevant files from the Terminal archive.

This command-line function also lets you make systemic changes to your Mac . For most users, there’ll never be a need to make any changes in the Terminal archive, and you shouldn’t if you don’t know what you’re doing. You could end up breaking something critical in your computer’s operating system if you tinker with the Terminal.

However, it is good to know that, even when you’re using Safari’s Private Browsing mode, your online activity is logged here.

Make your Safari Private Browsing truly private

By now, you might be asking yourself: how do I clear the cache on my Mac? Well, today’s your lucky day.  Below, you’ll find a brief, step-by-step guide to clearing the cache on a Mac . Just make sure not to do anything else while inside the Terminal.

• Open “ Finder ,” then search for “ Terminal ” in the search bar.
• Run the  Terminal  application.
• Paste the following text into the Terminal and hit enter: sudo killall -HUP mDNSResponder

You may have to enter your Admin password to proceed. This is going to flush the DNS cache.

Remember that you shouldn’t do anything else inside of the Terminal application unless you know what you’re doing. It only takes a short command to nuke files or entire directories in this app forever! So, tread carefully.

Why You Should Use Safari Private Browsing on Macs and iOS

We can hypothesize all we want, but you’ve probably got a good idea of why you  use private browsing. According to a 2018 research study , the most common reason people use private browsing is so others that are using a shared device can’t see what they’re doing. This comes down to protecting two things from other users of your device:

• Their personal data
• Their browsing activity

Fortunately, these are two things that Safari Private Mode manages to do wonderfully. Below, you can read more about what else Safari Private Browsing does for you .

Online privacy

• Your browser won’t remember what websites you’ve visited.  Anything you browse while you’re in private browsing mode won’t be remembered by Safari. So, if you start shopping online for gifts or a product that you find embarrassing, you won’t usually have to worry about your friends or family coming across your browsing history.
• Safari won’t suggest usernames, passwords, credit card numbers, and so   on.  You’ve probably noticed that Safari can remember usernames, passwords, credit cards, and other information when you use it for the first time. If you tell your Mac, smartphone, or tablet to remember those details, they’ll be automatically filled in the next time you visit the website. With Safari Private Mode enabled, these kinds of details won’t be stored: you won’t be prompted to save or autofill them at all.
• Your search engine queries won’t be remembered . If you’ve been shopping for gifts or trying to self-diagnose, you probably don’t want other users of the computer to see what you’ve searched for . Normally, you’ll see suggested searches popping up in search engines like Google. Based on your past searches and clicks, some links might be colored purple instead of blue, too. In private browsing mode, these won’t appear, nor will any new searches be stored.

How to pay less with Safari Private Browsing

There’s more to private mode options than just online security. You could also save money with Safari Private Browsing, as you won’t be quoted higher prices for products you’ve already viewed. When you visit a website, cookies (small text files) are stored on your computer by your browser.

These kinds of cookies aren’t delicious or rewarding at all. Instead, they allow the site to track you and figure out that you’re interested in, for example, a particular holiday destination. This can result in you seeing higher airfares, hotel booking fees, and more. Just turn on Safari’s Private Browsing to s top cookies from being stored on your browser and avoid hiked prices.

How to Go Incognito on Safari

Safari Private Browsing on a Mac

Using  Safari Private Browsing  on a Mac is simple. If you’re reading this on a Mac, you can skip step one in our step-by-step guide below:

• Open Safari on your Mac.
• Click on “ File ” in the menu bar at the top of the screen.
• Select “ New Private Window .” This will open a new private tab, but you can open as many private tabs in your tab bar as you need.

It’s that simple. Now, any new tab you open within this new private browsing window will be a private browsing tab. Give it a whirl by opening some new private tabs and navigating to a website you frequently log into. You’ll notice that your username and password aren’t suggested for autofill as they usually would be .

Also, you’ll know that you’re in private browsing, as the URL bar will have a gray background rather than the usual white. Just remember to ignore or close your existing browser window if you had any open. If in doubt, check the background color of the URL bar.

Finally, to  turn off private browsing in Safari , simply click the red cross in the corner of the browser window as you usually would.

Safari Private Browsing on an iPhone

Using  Safari’s private browsing mode on an iPhone or iPad is fairly straightforward and could increase your privacy on an iPhone . If you’re running  iOS 14 or earlier , simply follow the steps below:

• Open  Safari on your phone.
• Tap on the “ Tabs ” button. That’s the two small squares in the bottom-right corner of your Safari window on iPhone.
• A new option called “Private” should appear.
• Tap “ Private ” and you’ll be taken to a blank screen confirming that you’re using Private Browsing Mode . You’ll notice that it’s using the same gray color scheme as Safari for Mac.
• Lastly, click on the small “ + ” (plus) icon to launch a private browsing window.

If you’re using  Apple’s latest iPhone update, iOS 15.1.1 , you’ll need to follow a slightly different (and hey, we’ll say it — more confusing) set of steps:

• Tap on the “ Tabs ” button.
• Tap where it says “ X Tab(s) ” – this number will reflect the number of windows you have open.
• Tap “ Private .”
• Now, you’re in Private Browsing mode and can click the small “ + ” (plus) icon to launch a new private window.

Again, turning off private browsing in Safari for iPhones or iPads is simple. Just press the same “ Private ” button that you used to enable the feature. Don’t forget, if you have multiple private tabs open, they won’t close automatically. Swipe each tab closed before you exit private mode if you want to leave no trace.

How to Set Safari Private Browsing as the Default

If you’d rather always browse privately, you can also set Safari Private Browsing as your default, so that it opens automatically whenever you open a new tab or window. Check out the step-by-step instructions below for a Mac :

• Make sure your active application is Safari, then select “ Safari ” from your Mac’s toolbar at the top of your screen. Click on “ Preferences ” next, which can also be accessed using the keyboard shortcut “ Command ” + “ , ” (that’s Command, plus a comma).
• Now, you should see the Privacy window for Safari. Click on the “ General ” tab.
• Next to “Safari opens with”, select “ A new private window ” from the drop-down list.

While you  can’t automatically use Safari Private Browsing by default on mobile , there are some options for minimizing what’s remembered, stored, or recommended. Here’s how you get there:

• Open the “ Settings ” application.
• Scroll down until you see “ Safari ” and tap on that option.

Now, you’ll have the choice to use a number of features. You can:

• Disable search engine suggestions
• Disable Safari suggestions specifically
• Turn off autofill for Safari , either for personal information, payment information, or both
• Disable “ Favorites “, which you can save in your Safari app’s home screen
• Turn off “ Frequently Visited Sites “, which appear below your favorites

In this menu, you can also  prevent cross-site tracking and  block all cookies on the websites that you visit. In the event that you forget to launch Safari Private Browsing, these options should give you at least a little more privacy whenever you go online.

Is Safari Private Browsing Safe?

That last risk is surprisingly common on public Wi-Fi networks  too. Bear in mind that private browsing doesn’t protect you against malware (malicious software) either, nor does it protect your payment information or other personal details . For true online anonymity and to  improve your online security , you should give serious thought to using a VPN (Virtual Private Network) .

How to use a VPN with Safari Private Browsing

Using a VPN along with Safari Private Browsing should give you the online security you’re looking for. In addition to avoiding any logged browsing history or search history , you’ll be much harder to track and enjoy greater online anonymity. You can check out the many advantages of a VPN for more information. Want to get started right away? The following steps will only take a few minutes of your time:

• Choose a VPN provider and create an account. We recommend checking out our list of the best VPNs if this is new ground for you. Alternatively, ExpressVPN is a market-leading VPN provider that we’re always happy to recommend.
• Download and install  the VPN software onto your Mac. You can also download ExpressVPN for mobile on your iPhone. Other premium providers like NordVPN, CyberGhost, and Surfshark all offer really slick mobile apps for iOS, too.
• Log into your account , either in the desktop software or the mobile app.
• Choose a VPN server in a country of your choice. If you’re purely interested in online security, then the location you choose isn’t  too  important (though some will be faster than others). However, if you want to  save money on subscriptions , for example, you should give it some more thought.
• Connect to the VPN server . When you connect, you’ll be  changing your IP address to mirror the VPN server’s IP. It’s safe, legal ( in most countries ), and best of all, it’ll give you far greater online security than simply using Safari Private Browsing alone.

Safari Private Browsing is perfect for hiding those Christmas or birthday purchases from your family before the big day. It’s also a great way to save money on flights, hotels , or other purchases. However, it won’t do much for your online security. If you want  truly private browsing , then use a VPN along with Safari private mode.

Interested in exploring other private browsers? Check out these articles below:

• How Anonymous Is DuckDuckGo?
• Is Vivaldi Browser Safe?
• How to Set Up Firefox as an Anonymous Browser

Do you want to know how to enable private browsing on Safari? Are you wondering how much privacy Safari Private Browsing actually gives you? You’ll find these answers and more in our frequently asked questions below.

To turn on Private Browsing in Safari for Mac, follow these simple steps:

• Make sure Safari is the active application that you’re using.
• Click on  File in the menu bar along the top of the screen.
• Click on  New Private Window to switch to private browsing mode.

To turn on Private Browsing in Safari for iPhone or iPad, the process is much the same:

• Open the  Safari application.
• Tap on the  Tabs icon (the two small squares in the lower-right corner of your screen).
• Tap on  Private to switch to private browsing.
• Click on the small  + (plus) icon to open a new private browsing tab.

Check out our full article for more information on Safari Private Browsing.

No. Safari Private Browsing, like any browser’s private mode, won’t protect you against a lot of online threats. Your IP address will still be visible to many third-party individuals and organizations. For example, your ISP will know what websites you’ve visited, and hackers could determine your location using your IP (though some private modes do limit location tracking). For true online privacy and anonymity, you’re safer using a VPN like ExpressVPN .

With Private Browsing, it’s more difficult for websites to track you, since cookies are cleared the moment you close the browser — but it’s not impossible. Your ISP (Internet Service Provider), employer, school, or college could still see your internet history . That is, unless you use a VPN along with the incognito mode.

Yes. The owner of an internet connection can absolutely check up on your browsing session if they have the right technical knowledge. Some routers can be set up to remember all URLs a device accesses. So, if you’re trying to fly under your parents’ radar, for example, they could potentially bust you using the family router, even if you’re exclusively using private browsing modes.

For true anonymity , you’ll want to use a VPN. With a VPN connection, all of your internet traffic is encrypted, which gives you far better anonymity and privacy than using private browsing on its own.

Chris Bluvshtein Author

Senior journalist.

Chris is a tech journalist with many years’ experience covering online privacy and cybersecurity. He’s also a published author and works as a Product Manager for some of the most innovative software development companies.

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Hi Chris , I’m finding while using private mode in safari my sound is being cut out and I have not been able to find a way to reconnect it. I use it on a iPad with a vpn and trend anti spam for protection as much as it can in private mode. I have not been able to find any reason as to why this is happening.

Hey Wayne, I've done a bit of digging, and I've found something that might be worth a try. It seems that recent versions of Safari have a built-in feature that can prevent audio from playing when you visit a website; it's enabled by default too. Give this a try and let me know if the issue goes away: 1. Open the Safari menu and click preferences 2. Click on the websites tab 3. Look for the setting: "When visiting other websites", which has a drop-down selection beside it 4. Change this setting so that it allows websites with media to play sound. You can alternatively add individual websites to this list if you'd rather have control over which ones can play sound by default.

Hi Chris Just tried your Terminal Commands, I am running macOS Monterey The Terminal Commands Below are not working dscacheutil -cachedump -entries Host dscacheutil -flushcache

You're right. Thank you for pointing it out to us! There is a new terminal command you'll now need instead: "sudo killall -HUP mDNSResponder". We've adjusted the article to reflect this. Hope this helps!

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More From Forbes

Ios 18—new apple overhaul reveals exciting iphone ai privacy feature.

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Apple’s soon-to-launch iOS 18 software could include an exciting AI-based privacy feature as part of an overhaul of the Safari browser. The new iPhone feature, dubbed Web Eraser, allows you to browse the web while removing portions of the page, such as ads or other content you don’t want to see.

Web Eraser comes as part of a wider AI-based browser overhaul in iOS 18, according to Apple-focused website Apple Insider , which first reported the news.

Apple’s soon-to-launch iOS 18 software could include an exciting AI based privacy feature as part of ... [+] an overhaul of the Safari browser.

Currently being tested by the iPhone maker, the overhaul includes the advanced content blocking features enabled by Web Eraser, as well as UI tweaks and AI-powered Intelligent Search. The changes to Safari will be included in iOS 18 and macOS 15, according to the report, which cites “people familiar with the matter.”

What Web Eraser Does In iOS 18

From the looks of it, Web Eraser in iOS 18 is a pretty cool feature, building on privacy tools already built into the iPhone maker’s Safari browser. Specifically, it's “designed to allow users to remove, or erase, specific portions of web pages,” including banner ads, images, text or entire page sections.

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Apparently, Safari will remember your preferences so they aren’t limited to one specific browsing session. “When visiting a web page with previously erased content, Safari will inform the user that the page has been modified to reflect their desired changes. The browser will also give the user the option to revert changes and restore the webpage to its initial, unaltered state,” Apple Insider writes.

The new controls will be easy to access in the Safari Settings menu.

Exciting New iOS 18 Features Coming Soon

Web Eraser comes alongside multiple new AI-based iOS 18 features for your iPhone, most of which will be processed on the device , at least initially.

It looks like Intelligent Search will use Apple’s large language model Ajax to identify topics and key phrases within a web page.

Essentially, Web Eraser in iOS 18 is an ad blocking feature as offered by many companies, but it’s built into the Safari browser. It’s a great move for privacy—and ease of use since it’s ready made. However, it could create problems for publishers, who rely on web ads for their business revenue.

Apple of course, values privacy as one of its key marketing messages and iOS 18 seems to embrace that ethos wholeheartedly. Apple’s new iPhone operating system will launch in just over a month at its Worldwide Developers Conference and there’s a lot to look forward to for privacy-conscious users.

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Apple to unveil AI-enabled Safari browser alongside new operating systems

Safari getting new AI tools in iOS 18

The software — expected to debut as Safari 18 later in 2024 — is currently undergoing evaluation alongside internal builds of Apple's next-generation operating system updates, namely iOS 18 and macOS 15, according to people familiar with the matter. Should all of the new features make it to the release candidate stage, users will be treated to a new user interface (UI) for customizing popular page controls, a "Web eraser" feature, and AI-driven content summarization tools.

Intelligent Search - AI-enhanced browsing and text summarization

Engineers evaluating the latest builds of Safari 18 can find a toggle for the new page controls menu within the browser's address bar. The menu consolidates — and provides quick access to — old and new page control tools, among them being the browser's new "Intelligent Search" feature.

This feature is not automatically enabled in test builds of Safari 18 and instead requires manual activation from the page controls menu. Once enabled, it's believed the tool leverages Apple's on-device AI technology — specifically the Ajax language-learning model — to identify topics and key phrases within a webpage for which to base the summarization.

In selecting key phrases, Apple's LLM software identifies sentences that provide explanations or describe the structure of objects, depending on the text in question. Words repeated within a text and key sentences are recognized as text topics.

These early indications suggest Apple is striving to deliver text summarization alongside Safari 18 later this year, though the exact implementation of this feature remains fuzzy.

Apple's text summarization features could be a response to rival generative AI tools, such as OpenAI's ChatGPT. But Apple's on-device models and technologies like Private Relay could make the experience much more secure for users. Intelligent Search is also likely to be the same AI browser assistant that one X user hinted at a couple of weeks back.

Web Eraser for better content-blocking

Also accessible from the new page controls menu is a feature Apple is testing called "Web Eraser." As its name would imply, it's designed to allow users to remove, or erase, specific portions of web pages, according to people familiar with the feature.

The feature is expected to build upon existing privacy features within Safari and will allow users to erase unwanted content from any webpage of their choosing. Users will have the option to erase banner ads, images, text or even entire page sections, all with relative ease.

The erasure is said to be persistent, rather than limited to a browsing session. This means that Safari will remember the changes even after the original tab or window has been closed.

When visiting a web page with previously erased content, Safari will inform the user that the page has been modified to reflect their desired changes. The browser will also give the user the option to revert changes and restore the webpage to its initial, unaltered state.

As for where Apple got the inspiration for Web Eraser, the company could have Sherlocked the feature from the third-party app 1Blocker. The application features a similar way of erasing ads, where users would tap ads to make them disappear.

Updated UI will move key tools into one easy location

The new page controls menu referenced throughout this article will attempt to offer Safari 18 users quick and easy access to several options previously located across different menus and the Share Sheet. Running on pre-release versions of macOS 15, for instance, the menu also pulls in the "Aa" menu common on existing iPadOS versions of the browser. These include zoom options, webpage settings for privacy controls, content blocking options, extension shortcuts, and access to the new AI and erasure tools.

These various options existed previously on macOS, but were found by navigating through the Safari settings menu. Having all of these controls in one central location in the Address Bar will make these options more discoverable for end users. Other options like on-page text search and reader mode are also in this menu.

This all suggests Apple intends to unite the iPadOS and macOS Safari UI paradigms when it unveils its new OS releases during its Worldwide Developers Conference in June.

AI-enhanced Visual Lookup feature could be available in 2025

Simultaneously, Apple is also working on a much more powerful visual search feature scheduled for integration sometime in 2025 that will allow users to obtain information on consumer products when browsing through images. People familiar with the tool say it's similar to the Visual Lookup feature, through which Siri can identify plants, pets and landmarks from photos.

Visual Search could be implemented as a system-wide feature. So, instead of surfacing search results in the Photos app, the user may be able to use Visual Search directly in Safari by selecting an image.

Given development of this tool is in the earlier stages, it remains unclear how Apple will ultimately go about implementing it. It also remains to be seen whether or not the feature will make it through internal testing.

The iPhone maker has expressed significant interest in artificial intelligence and more recently published research related to on-device language learning models. This goes hand in hand with widespread rumors about several other AI-powered software features, many of which are expected to make their debut later this year with iOS 18.

Another big year for Safari

From its inception, Safari was always meant to rival existing web browsers.

Safari was originally added to macOS as a means of replacing Microsoft's Internet Explorer for Mac, which was the default browser. Over the years, the app made its way to the iPhone , and has since received various upgrades over the years.

More recent versions of Safari provide users with personalized web suggestions, and allow for greater privacy protection with features such as iCloud Private Relay.

This latest set of enhancements only serves to better position Safari against the competition, in an ever-increasing landscape of generative AI tools and third-party ad-blockers.

While Apple tests many such features during different development stages, it is important to remember that not all of them make it to release. Apple has been known to delay features or cancel them entirely, so there's always a chance we may not see these new Safari features after all.

Along with Safari 18 and its associated improvements, we should also see a revamped Calculator with Math Notes make its way to iPadOS 18. Freeform Scenes and Adaptive Voice Shortcuts are new OS features, which are also expected to debut later this year.

Apple is expected to introduce various AI-related enhancements as part of iOS 18 and macOS 15, both of which should be announced at the company's annual WWDC on June 10.

35 Comments

"As for where Apple got the inspiration for Web Eraser, the company could have Sherlocked the feature from the third-party app 1Blocker. The application features a similar way of erasing ads, where users would tap ads to make them disappear." They may also have been inspired by Simplified Page....

As long as I can turn it off/hide it they can knock themselves out. 

Will the web eraser feature remove pop up videos, such as the ones that appear on this site?

I use the 'Reader' function in Safari quite a bit, but sometimes it doesn't work very well. Seems like something that AI could help make better. 

Web ads suck but how else do you think your favorite websites will stay in business? Are you prepared to pay a subscription to every site? I doubt it…

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New AI Features Reportedly Coming to Safari in iOS 18

Safari will gain a series of AI-powered features and UI enhancements in iOS 18 , AppleInsider reports .

• An "Intelligent Search" browser assistant tool that leverages Apple's on-device AI technology to identify key topics and phrases on webpages for summarization purposes.
• A "Web Eraser" tool that allows users to remove unwanted portions of webpages easily. Erasure is persistent, remaining even when revisiting a site unless changes are reverted.
• A new, quick-access menu emerging from the address bar that consolidates page tools, bringing over some functions that currently sit in the Share Sheet and placing them alongside the new tools.

The iPadOS and macOS versions of Safari are also expected to align further. These new features are purportedly undergoing evaluation alongside internal builds of ‌iOS 18‌ and macOS 15 ahead of their unveiling at Apple's Worldwide Developer's Conference (WWDC) in June. Earlier this month, backend code on Apple's servers suggested that a new Safari browsing assistant is in the works, corroborating this report.

Farther in the future, Apple is said to be working on a more powerful version of Visual Look Up that allows users to obtain information on products when browsing through images. The feature is expected to be released sometime in 2025.

Last week, Bloomberg 's Mark Gurman said that ‌iOS 18‌ will "overhaul" many of Apple's built-in apps , including Notes, Mail, Photos , and Fitness. Apple's next-generation operating systems are almost certain to be previewed during Apple's WWDC keynote on June 10, and the updates should be widely released in the fall.

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A "Web Eraser" tool that allows users to remove unwanted portions of webpages easily. Erasure is persistent, remaining even when revisiting a site unless changes are reverted.

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Safari tipped to get AI-powered Intelligent Search in iOS 18 and macOS 15

A new way to browse?

Big things could be coming to Apple ’s Safari web browser, as a new report claims it's in line for a serious overhaul that could transform it into the best web browser around. 

It’s just the latest in a long list of other Apple apps expected to see new artificial intelligence (AI) features in iOS 18 and macOS 15, both of which are expected to debut this summer at WWDC 2024 .

According to AppleInsider , Safari is going to be revamped in several key ways. That includes changes to the user interface, “advanced content blocking features,” plus a new tool called Intelligent Search that uses AI to level up your browsing experience.

The latter feature looks to be a headline grabber. It appears to use Apple’s in-house on-device AI – dubbed Ajax – to find key topics on a web page and condense them down into a handy readable summary. That could be a nifty tool for quickly getting the gist of a page when you’re in a hurry.

Elsewhere, there’s apparently a new feature called Web Eraser that lets you select specific parts of a web page and easily remove them. For instance, you might want to erase a banner ad or an image without breaking the rest of the page. Safari will remember your changes and keep them in place when you next visit the page, although there could be an option to revert them if you want.

A total AI overhaul

There’s one more piece to the puzzle: AppleInsider believes that Apple will consolidate a bunch of settings from different Safari menus and group them together behind a single button in the app’s address bar. This could include the new AI and Web Eraser tools, as well as options for controlling zoom levels, privacy settings, extension shortcuts and more.

These changes are all expected to debut in Safari 18, which will come to iOS 18 and macOS 15 and should make an appearance later in the year. They could be one of many AI-inspired alterations coming to Apple’s apps this June, with WWDC set to be packed full of AI announcements and new software features.

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Beyond this summer, AppleInsider says that Apple is working on another AI-enhanced feature called Visual Search that would let you look up consumer products in images. Like the existing Visual Lookup feature , it might be implemented system-wide, which could see it loaded into Safari, the Photos app, and more. However, it’s not expected to launch until 2025.

This year, though, could be a massive one for Apple’s apps and software. On the iPhone, iOS 18 is expected to be one of the largest overhauls in the operating system’s history , and macOS 15 might not be far behind. We’ve rounded up everything you need to know about what’s coming to WWDC 2024 , and with the show just a few weeks away, there’s a lot to look forward to.

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• iOS 18: rumored features, predicted release date, and everything we want to see
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Alex Blake has been fooling around with computers since the early 1990s, and since that time he's learned a thing or two about tech. No more than two things, though. That's all his brain can hold. As well as TechRadar, Alex writes for iMore, Digital Trends and Creative Bloq, among others. He was previously commissioning editor at MacFormat magazine. That means he mostly covers the world of Apple and its latest products, but also Windows, computer peripherals, mobile apps, and much more beyond. When not writing, you can find him hiking the English countryside and gaming on his PC.

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Apple's 'incredibly private' Safari is not so private in Europe

Infosec eggheads find igiant left eu ios 17 users open to being tracked around the web.

Apple's grudging accommodation of European antitrust rules by allowing third-party app stores on iPhones has left users of its Safari browser exposed to potential web activity tracking.…

Developers Talal Haj Bakry and Tommy Mysk looked into the way Apple implemented the installation process for third-party software marketplaces on iOS with Safari, and concluded Cupertino's approach is particularly shoddy.

"Our testing shows that Apple delivered this feature with catastrophic security and privacy flaws," wrote Bakry and Mysk in an advisory published over the weekend.

Apple – which advertises Safari as "incredibly private" – evidently has undermined privacy among European Union Safari users through a marketplace-kit: URI scheme that potentially allows approved third-party app stores to follow those users around the web.

A URI scheme is a way of determining how a particular network request gets handled. A website offering an alternative software marketplace can include a button that, when tapped in Safari, launches a marketplace-kit: request that is handled by a MarketplaceKit process on the EU user's iPhone. This process, built into iOS 17.4 by Apple, then reaches out to the back-end servers of the approved marketplace to complete the installation of that store's app on the phone.

The trouble is, any site can trigger a marketplace-kit: request. On EU iOS 17.4 devices, that will cause a unique per-user identifier to be fired off by Safari to an approved marketplace's servers, leaking the fact that the user was just visiting that site. This happens even if Safari is in private browsing mode. The marketplace's servers can reject the request, which can also include a custom payload, passing more info about the user to the alternative store. This is all illustrated in the video below.

Youtube Video

In addition to Apple's Safari, two other iOS browsers currently support third-party app stores in Europe: Brave and Ecosia.

Apple doesn't allow third-party app stores in most parts of the world, citing purported privacy and security concerns – and presumably interest in sustaining its ability to collect commissions for software sales.

But Apple has been designated as a "gatekeeper" under Europe's Digital Markets Act (DMA) for iOS, the App Store, Safari, and just recently iPadOS.

That designation means the iBiz has been ordered to open its gated community so that European customers can choose third-party app stores and web-based app distribution – also known as side-loading.

According to Bakry and Mysk, Apple's URI scheme has three significant failings. First, they say, it fails to check the origin of the website, meaning the aforementioned cross-site tracking is possible.

Second, Apple's MarketplaceKit – its API for third-party stores – doesn't validate the JSON Web Tokens (JWT) passed as input parameters via incoming requests. "Worse, it blindly relayed the invalid JWT token when calling the /oauth/token endpoint," observed Bakry and Mysk. "This opens the door to various injection attacks to target either the MarketplaceKit process or the marketplace back-end."

And third, Apple isn't using certificate pinning, which leaves the door open for meddling by an intermediary (MITM) during the MarketplaceKit communication exchange. Bakry and Mysk claim they were able to overwrite the servers involved in this process with their own endpoints.

The limiting factor of this attack is that a marketplace must first be approved by Apple before it can undertake this sort of tracking. At present, not many marketplaces have won approval. We're aware of the B2B Mobivention App marketplace, AltStore, and Setapp. Epic Games has also planned an iOS store. A few other marketplaces will work after an iThing jailbreak, but they’re unlikely to attract many consumers.

The two security researchers argue that scam apps regularly find their way through Apple's review process, meaning rogue app stores could be allowed through. And they claim the privacy problems arise from Apple wanting to track third-party store usage.

"The flaw of exposing users in the EU to tracking is the result of Apple insisting on inserting itself between marketplaces and their users," asserted Bakry and Mysk. "This is why Apple needs to pass an identifier to the marketplaces so they can identify installs and perhaps better calculate the due Core Technology Fee (CTF)."

They urge iOS users in Europe to use Brave rather than Safari because Brave's implementation checks the origin of the website against the URL to prevent cross-site tracking.

Back when Apple planned not to support Home Screen web apps in Europe – a gambit later abandoned after developer complaints and regulatory pressure – the iGiant justified its position by arguing the amount of work required "was not practical to undertake given the other demands of the DMA." By not making the extra effort to implement third-party app stores securely, Apple has arguably turned its security and privacy concerns into a self-fulfilling prophecy.

In its remarks [PDF] on complying with the DMA, Apple declared, "In the EU, every user's security, privacy, and safety will depend in part on two questions. First, are alternative marketplaces and payment processors capable of protecting users? And, second, are they interested in doing so?"

There's also the question of whether Apple is capable of protecting users – and whether it's interested in doing so.

Apple did not respond to a request for comment. ®