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Travel, tourism and hospitality

Create memorable travel and hospitality experiences for others and learn the skills to provide exceptional service.

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Why australia, looks_one an incredible place to have an adventure.

Australia is an amazing place to get practical experience in the field, and you could also have the adventure of a lifetime while you study. You’ll have opportunities to put what you learn into practice.

looks_two Courses focused on getting you a job

All hospitality and tourism courses in Australia are structured to help you move into a career. Courses are designed with industry, and are regularly reviewed to make sure you are learning the most relevant skills to help you find a job and succeed.

looks_3 A safe, supportive place with many cultures 

Australia’s vibrant cities house students from more than 190 different countries. So, you will have the chance to experience the Australian way of life while feeling a safe sense of belonging in a multicultural place.

Study Options

Travel, tourism and hospitality studies will give you specialist skills in your chosen area, but you will also gain important business skills and communication skills along the way. 

Depending on what interests you, or where your existing skills are, you could build your expertise in any part of the industry – from the ground services provided at airports and shipping ports, to concierge services and hotel management, and the food and drink experiences people have at their destinations.

Your studies can help you build your knowhow and practical skills in: 

  • the Australian tourism industry 
  • the global tourism industry
  • housekeeping
  • food and hospitality business 
  • preparation, display and service of food and beverages
  • business skills for managing tourist operations
  • project management skills 
  • interpersonal and customer service skills 
  • health and safety standards
  • flight services (on the ground and in the air)
  • hotel management. 

If you want a future full of fun and adventure, you love helping others enjoy life, and you want to become a fantastic communicator and customer service professional, this field could be a match for you.

school Quality education

6 Australian education providers are ranked in the world’s top 100 for Hospitality and Leisure Management. (Source: QS World University Rankings by Subject 2024).

people_alt Industry demand

The tourism industry in Australia employs more than 650,000 people – 5% of Australia’s workforce.

dining A strong food culture

Australia is a thriving foodie destination, and chefs and cooks are in demand.

Career options 

Working in this booming industry opens exciting opportunities with: 

  • hotel and resort groups 
  • food and beverage operators 
  • entertainment and leisure services 
  • tourism operators 
  • transport and travel providers 
  • destination marketing and management organisations.  

Worldwide travel is opening up, and people are spending more time investing in leisure. That means there is more demand for professional staff in international travel, tourism and hospitality organisations.  

With your expertise in your chosen area coupled with your understanding of business, you will have skills that are needed all over the world – you could take your job nearly anywhere where services are needed, and have an adventure at the same time.  

Whether you pursue a career as a pilot, a hotel housekeeper, a restaurant manager or a chef, you will be part of a global team that is making places more fun and enjoyable for people to experience.  

Jobs in demand 

Australia plays a major role in reconnecting people from around the world and providing them with great experiences.  

With its incredible landscapes, colourful cities, friendly locals and foodie culture, it is no wonder that the country’s thriving travel, tourism and hospitality industry is growing and needs to employ more people.  

Between 2021 and 2026, it’s expected that there will be increased demand for workers across the industry. Employment is expected to increase by:  

  • 13.2% in accommodation and food services – an extra 112,400 jobs 
  • 34% in travel agency and tour arrangement services – an extra 10,200 jobs. 

Across these sectors, the number of jobs is set to increase most for:  

  • hotel and motel managers – 2.2% (400) more jobs 
  • travel attendants – 23.9% (1,100) more jobs 
  • café and restaurant managers – 23.7% (17,500) more jobs 
  • chefs – 13.9% (11,200) more jobs 
  • fast food cooks – 18% (10,300) more jobs 
  • air transport professionals – 31.4% (3,900) more jobs. 

Find out more about jobs and salaries. 

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Griffith University

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Home > Griffith Institute for Tourism

  • Griffith Institute for Tourism
  • Our research
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Australia's Number 1 Tourism Research University

Griffith University is Australia’s leading tourism university and is ranked No.1 in Australia and No.4 in the world in the most recent Shanghai Ranking’s Global Ranking of Academic Subjects . It is one of only two universities in Australia to receive an ERA 5, indicating tourism research at Griffith University is well above world standards.

Griffith Institute for Tourism (GIFT) is Australia’s largest tourism research institute with over 130 academic, adjunct and PhD members from tourism and tourism-related disciplines, such as technology, economics, architecture, planning and environmental sciences.

Research Capability Statement

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Research clusters

Climate change action

The Climate Change Action cluster brings together tourism and climate change experts who aim to help tourism businesses, destinations, governments, and regional organisations to reduce climate change risk. This outcome is achieved by decarbonising tourism-related operations in line with the Paris Agreement and successfully adapting to mitigate the increasing impact of climate change. Our researchers have expertise in the following areas:

  • Carbon footprint analysis : We comprehensively analyse destinations and recommend carbon footprint mitigation strategies.
  • Impact assessment : We assess tourism’s vulnerability to climate change impacts and provide recommendations to address them.
  • Policy analysis : We evaluate the integration of tourism and climate change policies and how to improve them. Climate change governance: We analyse tourism governance effectiveness to address climate change, including the enabling environment.
  • Climate change strategies : We identify climate change mitigation and adaptation strategies that help balance the impact of tourism on the environment and broadly contribute to the Sustainable Development Goals.

Our recent projects include:

  • Calculating carbon emissions and development of future emission scenarios for some Australian destinations
  • Identifying holistic climate risk reduction strategies in Vanuatu
  • Informing tourism governance to intensify climate change action
  • Developing a project plan for decarbonising tourism in the Whitsundays
  • Reviewing climate science and policy in Australasia

Climate Change Action cluster members actively participate in international science review panels such as the Executive Board of the Tourism Panel on Climate Change and the Intergovernmental Panel on Climate Change. Their works inform policy recommendations and contribute to advancing science-based climate action across the global tourism system.

Ongoing projects

Greening Hotels

Sustainable Tourism in Developing Countries

Events and sports management

The Institute’s events and sport management cluster have several exciting new projects underway for 2023. Many of our projects leverage opportunities to strategically inform the planning, delivery, and legacies of the upcoming Brisbane 2032 Olympic and Paralympic Games. Some examples of these projects currently underway include:

  • Major Events Gold Coast funded a consultancy project to develop a new major events strategic direction for Gold Coast .
  • Our researchers are currently working on optimising the operations of major events and enhancing the visitor experience. Through an interdisciplinary team comprising other Griffith University researchers, they are developing a scorecard tool through observational data collected at two major Gold Coast events in 2022.
  • Queensland Tourism Industry Council funded a project to develop Queensland’s COVID -safe event framework.

In the lead-up to the Brisbane 2032 Olympic and Paralympic Games, the Institute is currently involved in a project to advance athlete and coach access to high-performance sports services in developing countries.

Ongoing Projects

Events Strategy for the GC

Rural Volunteering Roadmap

Resilient Events

Resilient and sustainable tourism

The Institute engages and mobilises the input of local communities, tourism businesses and tourists in peripheral regions of Australia to develop peak tourist experiences with exceptional potential to inspire repeat visits and recommendations. This research cluster aims to help foster more resilient and sustainable communities and businesses by generating significant new sources of tourism-related employment and revenue. Innovative outcomes, co-created with local communities, assist regional destinations in implementing successful co-creative tourism aligned with their unique cultural and geographical circumstances.

We have various disciplinary experts from tourism, planning, experience design, technology, architecture, and economics. Our rigorous and robust approach delivers high-quality, innovative applied solutions. Our researchers have brought over $13 million to our Queensland partners since 2016. Our services include:

  • Tourism master plans
  • Tourism strategic plans
  • Tourism operational plans
  • Tourism grant writing
  • Tourism infrastructure project management
  • Tourism workforce training
  • Community development community
  • Small business mentoring
  • Tourism internships
  • Assistance to tourism eco-certification

Regional Tourism Research

Bushfire Stories

Pacific Islands

Future of aviation

Aviation plays a significant role in tourism development, especially in geographically isolated countries like Australia and New Zealand. However, it faces several challenges caused by external factors and events (natural disasters, global pandemics, and economic and social instabilities). In addition, aviation has been one of the last sectors to convert to zero emissions.

The Future of Aviation cluster researchers hold expertise on various sub-topics related to this broad field of research (i.e., carbon reduction in aviation, air travel passenger behaviour, air transport regulation, airports and global cities, and air route development).

Our researchers are focused on air transport management and airport operations and conducted several industry-relevant research and consultancy work in collaboration with long-lasting partners in Australia, including Brisbane Airport Corporation, Gold Coast Airport, and Adelaide Airport. Some examples of past work projects involve:

  • Passenger behaviour and shopping preferences research to support intelligent business decisions regarding car parking and retail
  • Visitor experience and travel dispersal
  • Passenger satisfaction
  • Stakeholder engagement in air route development, particularly the role of leadership and governance.

The Institute also seeks to develop innovative solutions toward achieving sustainable development and zero-carbon objectives by researching sustainable, regenerative, and low-carbon technologies. Our researchers are founders and facilitators of the Aviation Reimagined online seminar series featuring industry leaders, policymakers and researchers sharing their insights about transitioning to a low-carbon future for aviation. Their extensive work created multiple opportunities, such as:

  • Involvement with Sustainable Aviation Fuel Alliance of Australia and New Zealand to create a collaborative environment to advance sustainable aviation fuel production, policy, education and marketing in Australia and New Zealand
  • Participation at the Steering Committee for Boeing-funded CSIRO research and production of a Sustainable Aviation Fuel Roadmap - Examining Australia’s potential role in the APAC region
  • The Climate Ready Initiative to support Skytrans Airlines towards their journey to “jet zero”.

Aviation Reimagined

The “Aviation Reimagined” series brought together leading global experts to debate research, innovation and policies supporting decarbonising the aviation sector. Some topics include Aviation Net Zero, Policy Leadership, Technology Developments, Aircraft of Tomorrow and Transforming our airports.

Rethinking Aviation

Visitor and economy data

The Visitor Economy Data Analytics and Indicators is a new research cluster at the Institute. This cluster pulls together researchers specialising in understanding visitor perceptions and behaviour and more efficient data-driven management of attractions and destinations. Our team has a wealth of experience in government, industry, and academia. We have assisted our partners in policy advice, Big Data, and data mining, measuring the economic value of tourism, developing tourist experience and planning, and consuming and evaluating tourism systems, specifically:

  • Economic impact assessments on tourism expenditure of domestic, inbound, and outbound visitors
  • Development and training on tourism satellite accounts
  • Cost-benefit analysis in understanding tourism’s economic, social, and environmental impact
  • Understanding visitor statistics and predicting future trends
  • Visitor behaviour and movement tracking using Big Data
  • Analysing destination strategic plans
  • Feasibility testing and evidence-based expert advice to design and develop innovative tourism experiences

Current projects in this space include collaborations with domestic and international government entities and academic institutions to review international tourism data hubs, develop frameworks for analysing destination performance and identify appropriate indicators and their measures to assess performance.

Tourism Mobility

Specialist areas

Tourism and Hospitality Workforce

Our expertise includes tourism and hospitality (and broader frontline service) workforce planning, policy, and workplace design and practices, especially about youth employment, skills and career development, employee well-being, Generation Z, and talent management. We work closely with the government, industry practitioners, experts in other institutions and other stakeholders, locally and internationally, to pursue a more sustainable and empowered future workforce. Examples of recent projects include the development of a new performance management system for a large national organisation and a written submission and presentation to the National Youth Commission Australia.

First Nations Tourism

First Nations tourism in Queensland is in a strong position to leverage the opportunities that will be forthcoming as planning for the 2032 Brisbane Olympic and Paralympic Games gains momentum. Now is the time to “embrace the profound economic value and global cultural significance of Indigenous Tourism” ( NITAG , 2020:1) as the profile and awareness of First Nations tourism in Queensland and across Australia strengthens and grows in significance. Now is the time to leverage the unique selling points of Queensland First Nations tourism experiences which are many and varied, representing both Aboriginal and Torres Strait Islander Cultures. Now is the time for First Nations tourism in Queensland to shine as ‘All tourism at its heart, is Indigenous tourism’ ( NITAG , 2020:1).

Accessible Tourism

Our researchers are interested in partnering with people with lived experience to uncover and transform the environments, systems, and services that disadvantage people with a disability. During earlier work in this specialist area, we partnered with people with disabilities to uncover and understand the positive and the negative experiences. In the Year of Accessible Tourism, we look forward to partnering with citizens, advocacy groups, government, and industry to develop and implement solutions that promote sustainable and positive experiences.

Griffith Institute for Tourism Biosensor Lab

In 2023, GIFT upgraded its biosensor lab, comprising revolutionary technology that uses human behaviour metrics to gather tourism data, including virtual reality eye-tracking, screen-based eye-tracking, mobile eye-tracking glasses, facial expression analysis, and skin conductance. The lab features excellent tools to leverage the insights offered by eye tracking and facial expression analysis while maintaining high mobility and flexibility.

Leading tourism experts

We bring together research staff across a broad range of specialty areas including planning, marketing, property and investment, technology, architecture, economics, climate change and more.

Our Advisory Board provides strategic advice to the Institute regarding research activities, strategic direction, ways to forge partnerships in the tourism sector and improve its links with industry and government.

Find out more

Research and publications

We aim to undertake and disseminate groundbreaking research in tourism to effect academic and external impact. Our research strives to connect to specialist knowledge and expertise to drive innovation in the tourism sector.

Accordingly, our research programs and strategic partnerships are designed to ensure high industry and policy relevance, while producing innovative, quality research.

We provide innovative solutions for sustainable tourism, offering consultancy services to businesses, destinations, and communities. Our expertise spans practical research, big data management, and sustainable planning in the face of climate change. With a strong network in the industry and with regulators, our timely advice considers economic, social, and environmental impacts for successful and sustainable projects.

If you’d like find out more about our services, please contact us.

Tourism planning

We bring together researchers and consultants who work with tourism planning organisations to deliver Master Plans or other more specific tourism policy, in particular in relation to sustainable tourism. Our researchers understand the need to assess policies and have the appropriate skills to undertake robust evaluations. Our consultants are seeking to understand the full depth of challenges and opportunities at a tourist destination to avoid ‘easy fixes’ that result in sub-optimal long term benefits.

Economic modelling

Economic modelling is an art that requires a passion to deduce essential solutions to complex reality. Our modelling team is dedicated to bridging the gaps between the complex world we face and the decisions we make, for a better future. Challenging problems entail proper tools to understand the past behaviours, inform today’s decisions and predict tomorrow. We can cater for all, with our modelling experiences across all fields in econometrics, forecasting and the computable general equilibrium modelling technique.

Data mining

Researchers at the Institute has access to a range of national and international databases that enable them to integrate large data and extract tourism-specific intelligence. Researchers draw additional expertise from the Big Data laboratory at Griffith University. We have advanced skills in various types of statistical analysis and modelling, always pushing the boundaries to bring latest scientific understanding into tailored analytics.

Market research

Working closely with a range of tourism organisations, The Institute is known to deliver independent and robust market research on consumer trends, travel motivations and service expectations. Methods used include surveys, interviews and focus groups, but also more innovative approaches such as eye tracking, biophysical responses to stimuli and social media mining. Our researchers do not take mainstream trends as a given but aspire to deliver more sophisticated insights specific to the context of each client.

Risk and vulnerability assessment

Our researchers have experience in undertaking vulnerability assessments of tourism communities in Asia Pacific, in particular related to natural hazards and climate change impacts. Building on two decades of research and a deep understanding of how tourism links with other sectors and the environment, our researchers can help businesses and destinations future proof their operations

The Institute provides a range of services, including practical and research-based training for industry professionals in Australia and overseas. Training programs can be tailored to particular needs, drawing upon the world-class expertise of tourism academics, finance, economic modelling, tourism satellite accounts, town planning, information technology and other areas. Training courses build on our extensive teaching, applied research and practical industry experience.

Bespoke advice

We have worked successfully with small tourism operators to develop innovative products, especially for emerging markets from China. Several innovative research approaches are used, including action research, participatory approaches and various qualitative techniques.

Partnerships

Working with organisations at the state and federal level, as well as building partnerships with businesses and not-for-profit organisations are of great importance to the research undertaken at Griffith Institute For Tourism. Engagement ranges from joint research projects to outreach activities and media events, and research targeted at specific tourism regions in Australia.

  • Beijing International Studies University, CN
  • Beijing Union University and the editorial team of Tourism Tribune, CN
  • China Tourism Academy, CN
  • Chinese Academy of Social Sciences, CN
  • Hong Kong Polytechnic University, HK
  • Hunan Normal University, CN
  • Institute of Policy Studies, Colombo, SL
  • Jiao tong University, CN
  • Lincoln University, NZ
  • Qatar University, QT
  • Queensland University of Technology, AU
  • Shanghai Normal University, CN
  • University of Hawai’i, US
  • University of Queensland, AU
  • University of Southern Denmark, DM
  • University of Surrey, UK
  • University of Waterloo, CA
  • Australian Rivers Institute
  • Cities Research Institute
  • Environmental Futures Institute
  • Griffith Centre for Sustainable Enterprise
  • Griffith Climate Change Response Program
  • Griffith Film School
  • School of Information Communication Technology
  • Smart Water Research Centre
  • Griffith Tourism Confucius Institute
  • Griffith Asia Institute
  • Global Trade Policy Analysis Project network
  • Pacific Asia Travel Association
  • United Nations World Tourism Organisation
  • World Travel and Tourism Council
  • Air New Zealand
  • Amadeus IT Group
  • Chrystal Creek Meadows
  • City of Gold Coast
  • City of Sydney
  • Murweh Shire Council
  • Get Wet Surf, Gold Coast
  • Gold Coast Tourism
  • Queensland Airports Ltd
  • Queensland Tourism Industry Council
  • Star Entertainment Group
  • Study Gold Coast
  • Sustainable Destination Partnership
  • Surfers Paradise Alliance
  • Tourism Australia
  • Tourism Events Queensland
  • Tourism Research Australia
  • Yugambeh Museum

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Master of International Tourism Management

Master of International Tourism Management

Auckland , New Zealand

THE world university rank:  401

Course qualification

Masters Degree (Taught)

Entry score

Total course fee

AUD 52,980 ? NZD  57,000 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.

Master of Business Administration - Tourism And Hospitality Leadership

Master of Business Administration - Tourism And Hospitality Leadership

Gold Coast , Australia

Masters Degree (Coursework)

AUD 53,400 ? AUD  53,400 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.

Postgraduate Diploma in International Tourism Management

Postgraduate Diploma in International Tourism Management

Postgraduate Diploma

AUD 35,320 ? NZD  38,000 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.

Master of Tourism, Hotel and Event Management

Master of Tourism, Hotel and Event Management

Brisbane , Australia

THE world university rank:  70

AUD 72,240 ? AUD  72,240 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.

Master of Tourism Management

Master of Tourism Management

Nelson , New Zealand

AUD 44,615 ? NZD  48,000 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.

Master of International Sustainable Tourism Management

Master of International Sustainable Tourism Management

Melbourne , Australia

THE world university rank:  54

AUD 83,400 ? AUD  83,400 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.

Master of Tourism, Hotel and Event Management - Travel and Tourism Management

Master of Tourism, Hotel and Event Management - Travel and Tourism Managem...

Master of Tourism

Master of Tourism

Dunedin , New Zealand

THE world university rank:  301

Masters Degree (Taught and Research)

AUD 52,009 ? NZD  55,956 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.

Graduate Diploma in Commerce - Tourism Management

Graduate Diploma in Commerce - Tourism Management

Porirua , New Zealand

AUD 31,370 ? NZD  33,750 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.

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Tourism Teacher

Tourism in Australia

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Tourism in Australia is big business! But why is tourism here so important and why does it matter? Read on to find out…

Overview of the Geography of Australia

Statistics about tourism in australia, tourist attractions in australia, most popular types of tourism in australia, the impacts of tourism in australia, faqs about tourism in australia, to conclude: tourism in australia.

Australia, the world’s smallest continent and the largest island, is located in the Southern Hemisphere. It is situated between the Pacific Ocean to the east and the Indian Ocean to the west. Australia is surrounded by the Timor Sea, Arafura Sea, and Coral Sea in the north.

The continent covers an area of approximately 7.7 million square kilometres (2.9 million square miles). It is known for its vast and diverse landscapes, ranging from deserts and grasslands to tropical rainforests and mountain ranges. In the central and western parts of Australia, you will find the Great Victoria Desert and the Gibson Desert, which are arid and sparsely populated regions. The Simpson Desert, located in the northeast, is known for its sand dunes.

Moving towards the coast, the interior is dominated by the Great Dividing Range, a mountain range that stretches parallel to the eastern coastline. The range separates the eastern coastal plains from the inland desert regions. The highest peak on the Australian mainland is Mount Kosciusko, located in the Snowy Mountains of New South Wales.Australia’s eastern coastline is characterised by beautiful sandy beaches, including the iconic Bondi Beach in Sydney. The Great Barrier Reef, the world’s largest coral reef system, runs along the northeastern coast and is a UNESCO World Heritage site. In the far north, the tropical region of Australia, known as the Top End, is home to the Kakadu National Park, which showcases stunning wetlands, waterfalls, and unique wildlife. Moving west, you’ll encounter the vast and sparsely populated Outback, which covers a significant portion of the continent. This region is known for its red earth, rugged landscapes, and iconic landmarks such as Uluru (Ayers Rock) and Kata Tjuta (the Olgas) .In the southwest, you’ll find the fertile regions of Western Australia, including the famous Margaret River wine region. The state is also home to the ancient and unique landscapes of the Pinnacles Desert.

Australia has a diverse range of ecosystems and is known for its unique wildlife, including kangaroos, koalas, platypuses, and a wide variety of bird species.

Overall, Australia’s geography is characterised by a mix of stunning coastal areas, vast deserts, mountain ranges, and diverse ecosystems, making it a captivating destination for nature lovers and adventure seekers.

The tourism industry of Australia has emerged as a significant economic sector, contributing to the country’s economic growth, employment opportunities, and cultural exchange. Renowned for its diverse landscapes, vibrant cities, and unique wildlife, Australia attracts millions of international visitors each year. This introduction aims to provide an academic overview of the tourism industry in Australia, highlighting its key features, economic impact, and sustainability considerations.

Tourism in Australia

Australia’s tourism sector encompasses a wide range of activities, including leisure and business travel, nature-based tourism, cultural tourism, adventure tourism, and ecotourism. The country’s diverse geography plays a pivotal role in attracting tourists, offering a plethora of natural wonders such as the Great Barrier Reef, the Australian Outback, pristine beaches, ancient rainforests, and iconic landmarks like the Sydney Opera House and Uluru. Additionally, Australia’s vibrant cities, including Sydney, Melbourne, Brisbane, and Perth, with their rich cultural heritage, modern infrastructure, and cosmopolitan lifestyle, are popular destinations for international travelers.

The economic significance of tourism in Australia cannot be overstated. The industry generates substantial revenue, provides direct and indirect employment opportunities, and supports various sectors such as accommodation, transportation, food and beverage, retail, and entertainment. According to Tourism Research Australia, in the year 2020, prior to the COVID-19 pandemic, tourism contributed AUD 60.8 billion to the national GDP, accounting for 2.8% of the total. It employed over 666,000 people, representing 5.3% of the country’s total workforce. These figures underline the sector’s importance as a driver of economic growth and job creation.

To sustain and enhance the tourism industry, Australia has adopted a multifaceted approach that encompasses both economic and environmental considerations. The government, along with industry stakeholders, has implemented policies and strategies to promote sustainable tourism practices, protect natural and cultural assets, and ensure visitor satisfaction. Initiatives such as ecotourism certification programs, national parks management plans, and responsible tourism campaigns aim to balance economic benefits with the conservation of the country’s unique ecosystems and cultural heritage.

However, it is important to acknowledge that the tourism industry in Australia faces certain challenges. These include the impact of climate change on the natural environment, the need for infrastructure development to cater to growing tourist numbers, and the preservation of Indigenous cultural values and traditional land rights. Sustainable tourism practices, community engagement, and respectful collaboration with Indigenous communities are vital to address these challenges and foster a responsible and inclusive tourism sector.

In conclusion, the tourism industry in Australia holds significant economic importance, contributing to the nation’s GDP and employment opportunities. With its diverse landscapes, iconic landmarks, and vibrant cities, Australia offers a wide range of attractions for international visitors. However, a sustainable and responsible approach is crucial to ensure the long-term preservation of natural and cultural assets, while providing authentic and enjoyable experiences for tourists. By balancing economic growth with environmental protection and cultural sensitivity, Australia can continue to thrive as a world-class tourism destination.

Now lets take a look at some statistics that emphasise the scale of tourism in Australia:

1. In 2019, Australia welcomed approximately 9.4 million international visitors, marking a 3.6% increase compared to the previous year.

2. Tourism expenditure in Australia reached AUD 65.6 billion in 2019, with an average spend per trip of AUD 4,254 by international visitors.

3. The domestic tourism market in Australia is also substantial, with Australians taking approximately 114.6 million overnight trips within the country in 2019.

4. The Great Barrier Reef, a UNESCO World Heritage site, attracted 2.4 million visitors in 2019, contributing significantly to the tourism industry.

5. China remains the largest source of international visitors to Australia, accounting for approximately 1.4 million arrivals in 2019, followed by New Zealand (1.3 million) and the United States (764,000).

6. Tourism generated approximately 646,000 direct jobs in Australia in 2019, representing 5.2% of the total employment in the country.

7. The Australian tourism industry experienced a significant decline in 2020 due to the COVID-19 pandemic. International visitor arrivals dropped by 78.9% compared to 2019, with only 2.2 million arrivals recorded.

8. Similarly, domestic tourism was impacted by travel restrictions and lockdown measures in 2020, resulting in a 36% decline in overnight trips compared to the previous year.

9. The tourism industry in Australia is highly resilient and has shown signs of recovery in 2021. In the first quarter of the year, international visitor arrivals increased by 5.6% compared to the same period in 2020.

10. Nature-based tourism is a significant draw for visitors to Australia. In 2019, around 5.2 million international tourists engaged in activities such as wildlife watching, hiking, and visiting national parks.

Australia, as a diverse and captivating destination, offers a plethora of popular tourist destinations that showcase the country’s unique landscapes, cultural heritage, and natural wonders. This section will provide an overview of some of the most popular tourist destinations in Australia, highlighting their key features, attractions, and significance.

1. Sydney: Sydney, the largest city in Australia, is a prominent global tourist destination. The city is renowned for its iconic landmarks, including the Sydney Opera House and Sydney Harbour Bridge, which symbolise Australia’s architectural and engineering prowess. The city also offers pristine beaches such as Bondi and Manly, vibrant neighbourhoods like Darling Harbour and The Rocks, and a thriving arts and cultural scene.

2. Great Barrier Reef: The Great Barrier Reef, a UNESCO World Heritage site, is one of Australia’s most sought-after natural attractions. Located off the northeastern coast, it is the world’s largest coral reef system, stretching over 2,300 kilometres (1,429 miles). This stunning ecosystem supports an incredible array of marine life, making it a mecca for snorkelling, scuba diving, and boat tours.

3. Uluru-Kata Tjuta National Park: Located in the heart of Australia’s Red Centre, Uluru-Kata Tjuta National Park holds immense cultural and spiritual significance for the Indigenous Anangu people. Uluru, also known as Ayers Rock, is a massive sandstone monolith that stands as a mesmerising landmark. Kata Tjuta, a group of ancient domed rock formations, adds to the park’s awe-inspiring scenery and cultural value.

4. Melbourne: As Australia’s cultural capital, Melbourne entices visitors with its vibrant arts scene, culinary delights, and architectural marvels. The city boasts a blend of Victorian-era architecture, modern skyscrapers, and vast green spaces. Highlights include Federation Square, the Royal Botanic Gardens, vibrant street art in the laneways, and a thriving coffee culture.

5. Great Ocean Road: The Great Ocean Road, stretching along the southeastern coast of Victoria, offers breathtaking coastal scenery and iconic landmarks. The Twelve Apostles, a collection of limestone stacks rising from the Southern Ocean, is a major drawcard. Visitors can also explore stunning beaches, lush rainforests, and charming coastal towns while driving along this scenic route.

6. Cairns and the Tropical North: Cairns serves as the gateway to Australia’s Tropical North, which encompasses the Daintree Rainforest, the Atherton Tablelands, and the captivating beaches of the Coral Sea. Visitors flock to Cairns for its access to the Great Barrier Reef, as well as for adventure activities like white-water rafting, hot air ballooning, and exploring the ancient rainforests.

7. Tasmania: Known for its pristine wilderness, Tasmania is an island state that offers a diverse range of attractions. From the breathtaking landscapes of Cradle Mountain-Lake St Clair National Park to the historic sites of Port Arthur, Tasmania is a haven for nature enthusiasts, hikers, and those seeking a tranquil escape. The island also boasts unique wildlife and world-class gourmet experiences.

Tourism in Australia

8. Perth: Situated on Australia’s western coast, Perth is a vibrant and cosmopolitan city known for its stunning beaches, expansive parklands, and a burgeoning food and wine scene. Kings Park and Botanic Garden, located in the heart of the city, offers sweeping views of the Swan River and showcases Western Australia’s native flora.

9. The Whitsundays: Located in Queensland, the Whitsunday Islands are a picturesque archipelago renowned for their pristine white-sand beaches, crystal-clear waters, and vibrant marine life. Visitors can explore the iconic Whitehaven Beach, snorkel or dive in the Great Barrier Reef, and indulge in luxury resorts and sailing experiences.

Australia, as a diverse and geographically rich country, offers a wide array of popular types of tourism that cater to the varied interests of visitors. This section will provide an academic overview of some of the most sought-after types of tourism in Australia, highlighting their characteristics, attractions, and significance.

1. Nature-Based Tourism in Australia: Australia’s remarkable natural landscapes and biodiversity make nature-based tourism highly popular. The country is home to iconic sites such as the Great Barrier Reef, the Daintree Rainforest, and the vast outback regions. Visitors engage in activities such as wildlife watching, birdwatching, hiking, camping, and exploring national parks, immersing themselves in the country’s pristine environments.

2. Coastal and Beach Tourism in Australia: With an extensive coastline, Australia offers a haven for coastal and beach tourism. From the golden shores of Bondi Beach in Sydney to the remote beauty of Whitehaven Beach in the Whitsundays, visitors flock to Australia’s stunning beaches to relax, swim, surf, and indulge in water-based activities such as snorkeling, diving, and sailing.

3. Cultural and Indigenous Tourism in Australia: Australia’s rich cultural heritage, including its Indigenous history and diverse multicultural society, attracts visitors interested in cultural tourism. Indigenous tourism experiences allow visitors to learn about the traditions, art, spirituality, and connection to the land of Australia’s First Nations people. Additionally, urban centers like Sydney and Melbourne offer vibrant arts scenes, museums, galleries, and cultural festivals that showcase Australia’s multiculturalism.

Tourism in Australia

4. Adventure Tourism in Australia: Australia’s varied landscapes provide ample opportunities for adventure tourism. Activities such as skydiving, bungee jumping, white-water rafting, rock climbing, and off-road 4WD expeditions appeal to adrenaline seekers. Regions like Cairns, the Blue Mountains, and the Kimberley offer thrilling adventure experiences against the backdrop of stunning natural beauty.

5. Food and Wine Tourism in Australia: Australia’s diverse culinary scene and renowned wine regions attract food and wine enthusiasts. From the Barossa Valley in South Australia to the Margaret River region in Western Australia, visitors can embark on wine tours, visit cellar doors, sample local produce, and indulge in world-class dining experiences that showcase Australia’s gastronomic delights.

6. Urban Tourism in Australia: Australia’s vibrant cities, such as Sydney, Melbourne, Brisbane, and Perth, draw visitors seeking urban experiences. These cities offer a blend of cosmopolitan lifestyle, architectural marvels, cultural institutions, shopping precincts, and a range of entertainment options, including theater, concerts, and sporting events.

7. Ecotourism in Australia: With a strong emphasis on sustainability and environmental conservation, ecotourism is a growing trend in Australia. Visitors engage in low-impact activities that contribute to the preservation of natural habitats, including wildlife sanctuaries, eco-lodges, and guided tours focused on environmental education and awareness.

8. Outback and Rural Tourism in Australia: Australia’s vast and remote Outback regions attract visitors seeking an authentic Australian experience. Exploring the rugged landscapes, visiting historic mining towns, interacting with local communities, and participating in outback activities like camel riding or stargazing offer a unique perspective on Australia’s vast interior.

9. Sports Tourism in Australia: Australia’s sporting culture and world-class sporting events make sports tourism a popular choice. Events such as the Melbourne Cup, Australian Open tennis tournament, and cricket matches at the iconic Melbourne Cricket Ground draw sports enthusiasts from around the globe.

10. Wellness and Health Tourism in Australia: Australia’s pristine natural environments, spa retreats, and wellness centers attract visitors seeking relaxation and rejuvenation. From yoga retreats in Byron Bay to wellness-focused resorts in the tropics, wellness and health tourism offer opportunities for self-care, meditation, and holistic experiences.

Tourism in Australia

Tourism plays a significant role in Australia’s economy, contributing to social, environmental, and economic changes. Lets take a look at what the impacts of tourism in Australia look like:

Social Impacts

Positive Social Impacts

Tourism in Australia fosters cultural exchange and promotes social integration by bringing together people from diverse backgrounds. It offers opportunities for residents to interact with tourists, enabling the sharing of traditions, customs, and knowledge. Additionally, tourism contributes to the preservation and revitalisation of indigenous cultures, showcasing unique art, music, and storytelling.

Negative Social Impacts

The rapid growth of tourism can lead to overcrowding and strains on infrastructure, resulting in diminished quality of life for local communities. Additionally, cultural commodification and commercialisation can dilute traditional practices and erode local identities. Tourism in Australia can also create socio-economic disparities, as local businesses may struggle to compete with larger corporations catering to tourists.

Environmental Impacts

Positive Environmental Impacts

Tourism in Australia can contribute to environmental conservation and sustainability through the creation of national parks, protected areas, and wildlife sanctuaries. These initiatives promote biodiversity and preserve fragile ecosystems. Moreover, sustainable tourism practices, such as responsible waste management and eco-friendly infrastructure, reduce the carbon footprint and encourage environmental consciousness among tourists and local communities.

Negative Environmental Impacts

The influx of tourists can exert considerable pressure on natural resources, leading to habitat degradation, deforestation, and pollution. Activities such as unregulated water consumption, land development, and improper waste disposal can disrupt delicate ecosystems. Additionally, increased air travel associated with tourism contributes to greenhouse gas emissions, further exacerbating climate change.

Economic Impacts

Positive Economic Impacts

Tourism is a vital pillar of Australia’s economy, contributing to employment generation, regional development, and foreign exchange earnings. The sector provides jobs across various sectors, including accommodation, food services, transportation, and retail, thus improving income distribution. Furthermore, tourism stimulates investment in infrastructure development, enhancing the overall economic growth of the country.

Negative Economic Impacts

Relying heavily on tourism in Australia can render the economy vulnerable to external shocks and fluctuations in demand. Seasonal variations and global crises can disrupt tourism flows, leading to job losses and economic instability. Over-dependence on tourism in Australia may also create an imbalance in the economy, as other sectors receive inadequate attention, hindering diversification and resilience.

Tourism in Australia has profound social, environmental, and economic impacts, encompassing both positive and negative dimensions. While tourism contributes significantly to the economy and cultural exchange, it can also strain local infrastructure, degrade the environment, and create socio-economic inequalities. By embracing sustainable practices, promoting community involvement, and ensuring responsible development, Australia can maximise the positive impacts of tourism while mitigating its negative effects. Policymakers, industry stakeholders, and communities must collaborate to achieve a harmonious balance between tourism development and the well-being of local communities and the environment.

Now that we know a bit more about tourism in Australia, lets answer some of the most common questions on this topic:

1. Q: What are the popular tourist destinations in Australia?

   A: Australia boasts several popular tourist destinations, including Sydney, Melbourne, Great Barrier Reef, Uluru (Ayers Rock), the Whitsunday Islands, the Great Ocean Road, and the Daintree Rainforest.

2. Q: Is a visa required for traveling to Australia?

   A: Yes, most visitors to Australia require a visa. The type of visa will depend on the purpose and duration of your visit. It is advisable to check the official Australian government website for the latest visa requirements and application processes.

3. Q: What is the best time of year to visit Australia?

   A: Australia’s climate varies across its regions. Generally, the summer months (December to February) are popular for beach activities, while autumn (March to May) and spring (September to November) offer mild temperatures and colourful landscapes. Winter (June to August) can be a good time for visiting northern regions and engaging in winter sports in the southern parts.

Tourism in Australia

4. Q: Are there any safety concerns regarding wildlife in Australia?

   A: Australia is known for its unique wildlife, including animals like kangaroos, koalas, and snakes. While encounters with wildlife can be exciting, it is important to maintain a safe distance and follow any guidelines provided by local authorities to ensure your safety and the well-being of the animals.

5. Q: How can I explore the Great Barrier Reef?

   A: The Great Barrier Reef can be explored through various means, such as snorkelling, scuba diving, or taking a boat or helicopter tour. Several coastal cities and towns in Queensland offer access points to the reef, including Cairns, Port Douglas, and the Whitsunday Islands.

6. Q: Are there any cultural experiences to explore in Australia?

   A: Australia is rich in cultural experiences. Visitors can engage with indigenous cultures, attend cultural festivals, explore Aboriginal art galleries, and learn about the history and traditions of the First Nations peoples. Additionally, Australian cities offer diverse culinary experiences, art exhibitions, and theatre performances.

7. Q: Can I drive around Australia as a tourist?

   A: Yes, tourists can drive around Australia, provided they hold a valid driver’s license and adhere to local traffic rules. Australia has an extensive road network, and long-distance road trips, such as the Great Ocean Road or the East Coast drive, are popular among tourists. It is essential to plan your route, be aware of the distances involved, and consider road safety precautions.

8. Q: What are some outdoor activities to enjoy in Australia?

   A: Australia offers a wide range of outdoor activities, such as hiking in national parks, surfing, snorkelling, sailing, whale watching, and exploring the Outback. Adventure enthusiasts can also indulge in activities like skydiving, bungee jumping, and hot air balloon rides.

9. Q: Are there any restrictions on bringing food or souvenirs into Australia?

   A: Australia has strict biosecurity regulations to protect its unique ecosystem. Certain food items, plants, and animal products may be prohibited or require permits to bring into the country. It is crucial to familiarise yourself with the customs and quarantine regulations to avoid any issues at the border.

10. Q: How can I travel between different cities in Australia?

    A: Australia has an extensive transportation system that includes domestic flights, trains, buses, and ferries. Domestic flights are a popular and efficient way to travel between major cities, while trains and buses offer scenic options for exploring the countryside. Ferries are commonly used for reaching islands and coastal destinations.

As you can see, tourism Australia is big business! However, it is vital that tourism here is managed effectively to ensure that sustainable tourism principles are adopted.

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Ecotourism World

Sustainability Master’s Programs in Australia

Australia has recently faced a deluge of sustainability issues in the face of over-tourism. Humans endanger the natural Australian ecosystem both directly and indirectly. Consequences can be seen in Australia’s recent battle with bushfires and the mass whitening of coral in the Great Barrier Reef. To learn more about these issues and how you can help, you can partake in a sustainability master’s program.

Obtaining a master’s in Australia in the field of sustainable tourism is becoming increasingly popular. Ecotourism initiatives have become standard in the country on account of their diverse species, aboriginal people, and unique environment, thus making Australia a great place to learn about these issues. Experts are needed in this particular industry to protect the environment from the continuous flood of travelers going in and out of Australia. 

Read on to learn about some of Australia’s best tourism-related sustainability master’s programs.  

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Monash University – Master of International Sustainable Tourism Management

Monash University in Melbourne, Australia offers an International Sustainable Tourism Management Master’s degree. While the degree is normally taught in person, international students admitted will be taking classes remotely due to the current global pandemic. 

The degree is composed of four parts: principal study, applied study, professional development, and specialist study. You will first take fundamental courses in international sustainable tourism, before delving into deeper and more specialized topics. 

You will also have the chance to complete your degree with an international field school, research project, or professional internship. 

Classes offered in this program include ‘Sustainable Tourism Development and Planning’, ‘Environmental Analysis’, ‘Leadership in Intercultural Initiatives, and many more unique classes. 

Graduates of this program have gone on to work for the World Tourism Organization, various NGOs, and tourism agencies. 

University of Tasmania – Master of Tourism, Environmental, and Cultural Heritage

You can receive a Master of Tourism, Environmental, and Cultural Heritage at the University of Tasmania in Hobart, Australia. The sustainability graduate program is taught on campus and is normally completed in two years. 

The sustainable master’s degree works closely with Tasmanian tourist destinations. You’ll have the opportunity to connect with various industry professionals, as well as learn through on-site visits and critical analysis. 

Intensive field trips are conducted to Cradle Mountain and Port Arthur Historic Site. These trips are taught by managers of the location. You will learn about real life issues that threaten these areas and how to effectively manage them. 

You can take courses such as ‘Crisis Management’ and ‘Environmental Conservation and Management’. At the end of the program, you will either complete a research thesis project or take part in an internship with a local organization. 

The University of West Australia – Master of Ecotourism

The University of West Australia offers a Master of Ecotourism degree, which takes place on campus in Perth, Australia. The program lasts for two years, though some may be able to complete it in 1.5 years. 

This sustainability master’s program covers the theories of ecotourism, biodiversity, cultural and indigenous heritage, science communication, and environmental law and policy. 

Graduates will have the knowledge and abilities necessary for working in the ecotourism industry. They will be able to work towards environmental protection against over-tourism within various ecotourism enterprises.

The program offers many different courses, including ‘Core Principles of Ecotourism’, ‘Marine Ecology’, and ‘Origins, Evolution, & Conservation of Biodiversity’.

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  • Careers Guide

How To Become A Tour Guide In Australia: A Complete Guide

  By OzStudies Editorial Team

Last Updated: 28 Mar 23

Students want to know how they can become tour guides in Australia.

Are you good at the art of storytelling and possess impressive social skills? Then, a tour guide job could be the perfect profession where you can live your dream.

A tour guide escorts tourists around areas of interest. It informs them about interesting facts and engaging information about a place.

Travel agencies look for qualified tour guides with a degree or certification in science, ecotourism, or related subjects. A Vocational Education and Training (VET) in tourism and first-aid qualification will help secure an entry-level job in this profession.

Have you decided to pursue this career but need help figuring out where to start? Read this comprehensive guide to learn how to become a tour guide in Australia, including the education requirements, if you need a degree, job opportunities, if you need a license, salary, and much more.

1. Who Is A Tour Guide?

Tour guides accompany groups on sightseeing trips at monuments, natural attractions, or any other place of interest within a specific country, city, region, area, or site.

They share insightful information about the tourist locations' history, archaeology, artworks, environment, and culture.

Based on the tour requirement, they organise accommodation, arrange travel and entry tickets, provide first aid, drive vehicles, and carry the tourists' luggage.

A tourist guide comes across different categories of tourists, such as sports, leisure, recreation, ecotourism, religious, educational, and cultural.

2. Reasons To Become A Tour Guide In Australia

Australia is among the most preferred countries to make a career in tourism. The country boasts splendid scenery, a vast historical background, and a rich cultural heritage that captivates almost everyone who visits the place.

Let us explore a few more compelling benefits of why a tour guide could be your best career decision:

You can make a living while pursuing your passion and interests. One of the most significant advantages is getting paid to travel to your dream destination.

The expansive and unique landscape of the country attracts sightseers from varying cultural backgrounds. This gives a beautiful opportunity to meet new people and learn about their culture.

Suppose you possess excellent storytelling skills and enjoy educating people about the lesser-known facts about a place. In that case, the job could bring you a lot of joy. 

You gain in-depth knowledge about a place by spending a lot of time learning about it. Thus, the tour guide job makes you an expert on a tourist spot's culture, architectural styles, artworks, and fun historical facts.

The job of a tour guide is not a typical 9 to 5 office job. You can define your work hours that match your lifestyle.

While at work, a tour guide takes on many roles, such as a  travel agent ,  historian ,  accountant ,  event manager , therapist, issue resolution manager, currency expert, and a  great public speaker . These are in-demand skills that greatly help in any career you pursue.

Besides living your dream, you become a part of someone else's happiest holiday remembrances.

A career as a tour guide is a gratifying and exhilarating way to pursue your love for travel. You learn and share your knowledge of the world with people.

3. What Are The Responsibilities Of A Tour Guide In Australia?

A tour guide in Australia performs the following tasks and duties:

Meet and greet tourists/tour groups on their arrival and give them a brief introduction about yourself 

Organise pre-arranged stay at the hotel and commutation for tour members 

Stay in contact with transportation agencies to plan and organise accommodation for different travel destinations.

Manage tour activities such as sightseeing, visits to restaurants/ shops, cruises, train rides, white water rafting, hiking, and bushwalking

Research the indigenous culture of Australia and share it with the tour members

Plan and schedule travel itineraries and conduct tours

Arrange entry to tourist destinations

Answering queries, providing commentaries, issuing tour brochures and literature, showing AV presentations, and explaining procedures to tour members at different locations. 

Prepare and keep written records of daily attendance and activities and perform administrative work.

Resolve issues related to faulty booking, lost luggage, or sickness

Provide first aid whenever required. Make sure tour members are safe and comfortable throughout the tour.

4. What Skills Do You Need To Become A Tour Guide In Australia?

To become a successful tour guide, you need thorough knowledge, physical capabilities, and social skills to cover the various aspects of this profession.

Here are a few Must-Have traits and attributes in a budding tour guide:

Strong social skills

Understanding

Impressive communication and negotiation skills

Physically fit

Adaptable 

Professional public speaking skills

Responsible

Understand and accept different cultures

Excellent knowledge of touring areas in Australia 

Logical thinker

Problem solver

Able to work under challenging conditions

5. Necessary Qualifications To Become A Tour Guide In Australia

You don't need formal training and qualifications to become a tour guide in Australia.

Many employers provide informal on-the-job training to entry-level professionals.

Here is how you can qualify for a tour guide job in Australia:

At least 18 years of age

Must have  completed Year 10

Must have a First Aid qualification

A relevant experience in the tourism or hospitality sector is beneficial. Either get a  VET  course and certification in tourism or attend a  traineeship or apprenticeship  to improve your chances of gaining entry to this profession.

TAFE colleges  and other registered training organisations in Australia offer Certificates II and III in Tourism and Certificate III in Guiding. They help build your foundation and help you get started in this industry.

To seek employment in tour companies specialising in ecotourism, you should complete a degree/diploma. These should focus on science, ecotourism, or any other related field.

6. Steps To Become A Tour Guide In Australia

You can become a tour guide without any formal educational requirements.

However, having qualifications and experience in the tourism industry and customer service will be an added benefit to pursuing this career.

Step 1: Get Qualified

You can maximise your hiring chances by getting certified or earning a degree.

Complete a tour guide course such as  Certificate III  in Tourism or Certificate IV in Tourism from a nationally recognised training school.

You can also gain an introductory knowledge of the tourism industry and tour guide role via traineeships and apprenticeships. After completing formal training with the employer, a trainee obtains a nationally recognised qualification.

There is a high demand for tour guides fluent in many languages, such as French, Japanese, Korean, and Italian. Learning a foreign language can be advantageous to get the first job.

Step 2: Research Tour Operators

Find a tour operating agency that matches your areas of interest, such as historical tours, nature tours, religious tours, and your preferred audience. For example, a slow-paced tour with a mature audience or a fast-paced, non-stop city hopping with young people.

Assess what skills, expertise, qualifications, and experience different travel agencies require in Australia.

Learn about their selection criteria and the type of training, pay package, and other perks they provide to their employees.

Advanced preparedness before reaching out to companies will improve your chances of job success.

Step 3: Creeate an Impressive  Resume

Craft a perfect application demonstrating your passion for learning, optimistic outlook, determination, and hard work. 

Your application letter and  CV  should be relevant to the company and the  job you are applying for . List your professional travel-related experiences and knowledge about the culture, history, and part of Australia.

Highlight any past or present experiences where you had contributed to a team, performed under pressure, and knew any foreign language. All this will give you a competitive edge over your competitors.

Step 4: Interview Preparation

Before  going for the interview , it is good to learn about the questions the employer has asked in past interviews. 

This knowledge will help you prepare for similar interview questions that will, in turn, instil confidence within you.

7. Relevant Certifications To Pursue A Tour Guide Career In Australia

Completing accredited tour guide courses in  Melbourne  and throughout Australia is advantageous as they help increase the employability of aspiring tour guides. These courses serve as a ticket to work as a tour guide in the exciting world of travel and tourism.

Students gain skills and confidence to lead tour groups on unforgettable Australian tours while ensuring high safety and guidance. 

The 1-year certification programs cover several aspects of a tour guide job. These include communication, forming, delivering commentary, conducting group activities, building regional knowledge, Australian native cultural heritage, and customer service.

Undergoing accredited tour guide courses online provides direct pathways into jobs in the tourism industry.

Certificate II in Tourism

TAFE Queensland

North Regional TAFE

Central Regional TAFE

Certificate III in Tourism

TAFE South Australia

TAFE International Western Australia

South West TAFE

Certificate IV in Tourism - South West TAFE

Location:  Warrnambool

Study mode:  Full-time, On Campus, Online

Duration:  8 weeks

8. Working Conditions For A Tour Guide In Australia

A tour guide profession is ideal for people who enjoy travelling, being amidst crowds, and being skilled at multitasking. Though the job is distinctive and fun-filled, it can sometimes become challenging and hectic.

Gaining knowledge of a tour guide job is necessary before you apply for a tour guide job in Australia.

Physical Requirements of A Tour Guide

As a tour guide, you must remain on your feet for a prolonged duration. During work hours, a tour guide usually stands or walks most of the time.

Thus, a tour guide has to be physically fit and healthy to cope with the needs of this physically demanding job. You should also be comfortable working "outdoors" and at high altitudes for extended periods.

This is not a 9-to-5 traditional job. You may often be required to work in shifts, evenings, weekends, and public holidays based on the tourist spot's availability and the tour members' preference.

While on the job, people will test you in several areas, such as patience, stress management, physical strength, pressure handling, and organisational abilities. 

You have to answer numerous visitors' queries, resolve problems, and move baggage between places without getting stressed, tired or impatient.

A tour guide is not purely an indoor job; you guide visitors in art museums, ancient buildings, cultural centres, etc. 

It involves spending a substantial time outdoors leading travelling tours of towns, theme parks, sporting facilities and cities and executing visits to monuments.

If appointed to manage a travelling tour, you must be willing to travel to distant locations and stay away from home for some days to even weeks or months.

Nature of Employment

Being a tour guide, you enjoy flexible working arrangements. The job allows you to work full-time, part-time, or even self-employed to maintain a work-life balance.

Accessories and Travel Gears

A tour guide often carries microphones, maps, AV gear, guidebooks, and video cameras, to show tourist spot-related pictures or videos to tour members.

They also use commentary notes for their use and information booklets for visitors. A tour guide may have to drive a vehicle, set up campsites, and cook in case of long trips.

Tour guides must wear unique clothing (as decided by the employer) that safeguards them against rough weather conditions and support them while walking, hiking, and other activities during the tour.

9. Job Prospects Of A Tour Guide In Australia

The Australian tourism industry is a flourishing sector. The country receives a million international tourists annually from around the world. Furthermore, the presence of many hotspots across the country translates into enormous job opportunities in the tourism sector.

Therefore, tour guide jobs in Australia offer excellent job stability and security and indicate robust growth in the future. The average full-time tour guide's salary in Australia is $54,105.

Here is a list of potential career paths for tour guides, along with their weekly earnings in Australia:

Junior Roles

Hiking Guide - $960 per week

Outdoor Adventure Guide - $960 per week

Tour Adviser - $960 per week

Tour Coordinator - $960 per week

Intermediate Roles

  • Tour Guide - $1,150 per week

An entry-level tour guide with 1 to 3 years of experience draws an average annual salary of $40,172. A senior-level tour guide with over eight years of experience makes an average yearly salary of $52,411.

10. Employment Opportunities For A Tour Guide In Australia

Tour guides cater to both domestic and international visitors. As local guides, they assist visitors by showing them tourist city attractions. As international travel guides, they travel with visitors to foreign locations.

Tours are in cities, regions, ancient landmarks, natural attractions, or any public place of interest. When considering the seasonal nature of employment, most travel guides work part-time or on contract. 

Tour guides who  work as self-employed  work as tour managers, tour guide trainers/supervisors, tour operators, etc. 

11. FAQ's On A Tour Guide Career In Australia

What Documents Are Needed To Work as A Tour Guide In Australia Legally?

A National Police Check, 

A Working with Children Check and 

A First Aid training certificate

Work permits and passport

How To Become a Tour Guide In Europe?

Get Qualified

You must learn about the qualifications required to work as a European tour guide. Get a Certification or university degree in tourism or related fields.

Learn The Language

You need to have a good command and fluency in the language spoken in the European nation.

Get Knowledge About Europe

The continent of Europe is vast, with nearly fifty countries. To become a successful tour guide, you need to get familiar with the popular tourist destinations in these countries.

Get knowledge of the continent's language, history, food, culture, politics, economy, geography, flora, and fauna.

Learn about its geological condition, culture and history, and the likes and dislikes of localities and international European visitors. Get a first-aid certificate to prove your capability in dealing with emergencies.

The next step after becoming qualified is to choose the right touring company that suits your personality and organises the type of tours you are passionate about.

Once you find the right company, keep applying for jobs till you get a break in your dream job.

Be confident while selling your skills, which are vital to successfully running a tour. Showcase any professional talents and experiences like performing under pressure, proficiency in the relevant language, teamwork abilities, and academic knowledge that show you the most suitable candidate for the job.

What Things Should A Tour Guide Carry at Work?

Following are the essential gear and accessories for any tour guide:

Compact first aid box

A handy weapon when travelling to a wildlife sanctuary

What Tasks Should A Tour Guide Undertake Before Commencing A Tour?

Plan a tour in advance

Educate tour members about health and safety information, and time management

Carry the right gear and equipment based on the nature of the tour

Design the structure of the tour and prepare the right strategy to execute it

How Do You Benefit From The Services of A Tour Guide?

Hiring a private tour guide can benefit you under the below conditions: 

When you have to cover more places in less time

When you plan to visit a risky or disordered site

When you are visiting a crowded place, in such cases, a tour guide can assist you with tricks and tips to avoid the crowd and reach the destination safely.

When you plan to visit a foreign country but do not understand the language 

When you have no idea of the safe and hygienic dining place

To avoid the hassle of booking tickets, accommodation, timing reservations, and more.

When you plan to stay longer at a place, in such cases, a tour guide or private guide can help reduce your living cost.

To enjoy yet stay safe from unexpected incidents during an adventure trip.

During visits to specific religious places, entry to a foreigner isn't allowed. Under such circumstances, a tour guide can negotiate with the in charge/officer to get you access. 

If you want to gain a detailed understanding of the history or culture of any place

You are hesitant to travel alone to an entirely new place and look for guided assistance and security.

12. Conclusion

Working as a tour guide is fun, exciting, and satisfying. Waking up in a new city every other day is a rewarding experience. The sense of pleasure and happiness you derive by assisting visitors in making their travel enjoyable makes the job worth pursuing.

If you have decided this is your life, don't wait and get qualified to make a successful start in the tourism industry.

Useful Links to Explore:

  • English Language Requirements for Australia
  • Cultural differences you may experience in Australia
  • How to find Part-Time work as a Student in Australia
  • Seven Tips for Students on a Budget in Australia
  • How to get a Scholarship to Study in Australia
  • Driving in Australia as an International Student
  • How to change your Course or Institute in Australia
  • The Benefits of a Professional Year Program (PYP)
  • A Complete Guide to Study in Australia
  • Types of Education in Australia
  • What to Study in Australia?

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14 Universities in Australia offering Masters Degrees Travel and Tourism degrees and courses

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Are you looking for Masters Degrees courses in Travel and Tourism? Here you can find course providers offering full-time, part-time, online or distance learning options.

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Griffith University

THE World Ranking: 251

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THE World Ranking: 351

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THE World Ranking: 301

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University of Tasmania (UTAS)

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International College of Management, Sydney - ICMS

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Bond University

THE World Ranking: 401

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The University of Queensland

THE World Ranking: 70

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THE World Ranking: 54

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Quality Tourism Accreditation

Quality Tourism accreditation signifies quality assurance and the delivery of quality tourism experiences.

tourism program in australia

Quality Tourism Accreditation signifies that a tourism business has made a commitment to exceeding customer expectations through best practice in service, safety, insurance, advertising practices, risk management and business operations. These standards have been adopted by more than 4,500 high quality tourism businesses across Australia.

tourism program in australia

When you choose a business with the “tick” you can expect:

  • Reliability
  • Professional customer service
  • Accuracy in advertising
  • Sound environmental practices
  • An appropriately licenced and qualified operator
  • Adherence to a Code of Ethics

Scroll down to view the standards in more detail.

Meet the standard

Quality Tourism Accreditation certifies tourism businesses that meet specific quality assurance criteria ensuring they are committed to exceeding consumer expectations with great customer service and the highest standards of business practice. All Quality Tourism Accredited Businesses undertake regular onsite audits to ensure compliance. To be accredited, businesses must complete the following:

Licences & Permits

Ensures the business has all the required licences and permits.

Business Operating Systems

Ensures business has detailed & proactive operating systems ie: maintenance, health and safety and cleaning schedules.

Economic Sustainability and Financial Systems

Ensures business complies with accounting standards with up-to-date record keeping and complies with consumer laws.

Insurance Details

Ensures the business has all required coverage inc. at least $10million in public liability insurance.

Human Resource Management

Ensure management complies with legislation relating to employing staff along with comprehensive ongoing training and skill development.

Environmental Management

Business must demonstrate a documented and practical commitment to sustainable environmental practices.

Customer Service

Business must have documented customer service procedures, booking and cancellation policies and customer feedback processes.

Risk Management

Business must demonstrate documentation and implementation of risk management plans, as well as emergency and evacuation procedures.

Code of Practice

Business must sign industry code of ethics.

Doctor of Philosophy (Hospitality and Tourism Management Program)

Application requirements.

Admission Schedule

Application Period : All year round

Entrance Test & Interview : To be announced

Class Starts : June

ADMISSION REQUIREMENTS

To be considered for admission to the program applicants must:

Have at least 3 years of work experience in organisations in the area of interest and expertise.

Hold a Master’s Degree in related fields (MBA, Msc in Tourism) or equivalent degrees in any other fields, with GPA above 3.50 on a scale of 4.00 or equivalent.

Obtain TOEFL score of 575 PBT or 213 CBT or an IELTS (Academic) overall band of at least 6.5 or

Obtain GMAT score of 550. (The scores are valid for 2 years). Any applicant who does not obtain the required score must take the English Entrance Examination.

Submit two letters of recommendation from either former instructors or employers.

Present a brief research proposal in the field of hospitality and tourism studies.

Document Requirements

Bachelor´s Degree Transcript (2 copies)

Master´s Degree Transcript (2 copies)

Bachelor´s Degree Certificate (2 copies)

Master´s Degree Certificate (2 copies)

Citizen identification card (2 copies)

Resident registration or passport for non-Thai applicant (2 copies)

Recent Photo (1×1″ size) (6 photos)

Resume (1 copy)

Statement of Purpose (1 copy)

Recommendation letter (2 letters)

Recent TOEFL score (minimum 580) or IELTS (minimum 580)

Entrance Examination

Applicants with a Master’s Degree from other fields will be admitted subject to passing an oral entrance examination.

All applicants must pass the research proposal examination.

Graduate Requirements

Assumption University confers the degree of Doctor of Philosophy (Hospitality and Tourism Management) upon students who meet the following requirements:

Complete the total number of credits of the program.

Achieve a cumulative grade point average of at least 3.00.

Have the dissertation / part of the dissertation published or have obtained an acceptance of its publication in a national or international journal in accordance with OHEC’s Regulations

Maintain proper conduct worthy of being a doctoral degree holder.

Settle all financial obligations to the University.

Fulfill the requirement of an out-of country fieldtrip.

Assumption University

Curriculum Structure

The total number of credits of the program is 54 credits. Required Foundation Courses : non-credit

Required Courses : 9 credits

Elective Courses : 9 credits

Dissertation : 36 credits

Doctoral Dissertation Guidelines

Year 1 First Semester

  • TR 5900 Graduate Studies Skills 
  • TR 5902 Advanced Hospitality and Tourism Management 
  • TR 5903 Contemporary Issues in Hospitality and Tourism Development 

TR 5904 Research Design and Methodology

Year 1 Second Semester

  • Elective Courses

Year 2 First Semester

TR 9100 Doctoral Dissertation I

Year 2 Second Semester 

TR 9101 Doctoral Dissertation II

Year 3 First Semester 

TR 9102 Doctoral Dissertation III

Year 3 Second Semester 

TR 9103 Doctoral Dissertation IV

tourism program in australia

COURSES DESCRIPTION

TR 5900 Graduate Studies Skills

Practice of academic writing, reading, speaking skills, components of doctoral studies, the degree of originality, depth of the analysis, thinking and problem-solving abilities to develop research framework and topic including library and database search, literature review, critical analysis and scientific research investigation., tr 5902 advanced hospitality and tourism management, need for and scope of tourism planning and management, nature of tourism ‘products’, and market systems failure which indicate management interventions, analysis of economic, environmental and socio-cultural models and processes of change, various methods and models for tourism planning, analysis of strengths and weakness, scale of application and relevance for developed or developing economies, including presentation of individual topics of interest such as sustainable tourism, eco-tourism, cultural and alternative tourism, or other specialized forms of tourism, tourism systems and planning imperatives, the evolution of tourism planning thoughts, marketing, economic planning or resource management, the need for and scope of tourism planning, assessing tourism’s impacts: processes of change, economic impacts, physical impacts, socio-cultural impacts, methods and models for tourism planning, marketing perspectives, public participation and community based approaches, land-use approaches (including gis) and sustainable tourism development. au tqf 2 htm phd 30, tr 5903 contemporary issues in, hospitality and tourism development, various issues related to managing tourism and global businesses, new world economic order, international organizations (opec, wto, and others), ecology and resources, ideology and economic development, regionalism and globalism, competitive advantage of nations, and operation of global firms, contemporary managerial issues related to lodging, dining, entertainment, and development of mega-resorts for hospitality., research designs appropriate for basic and field research including methodology for implementing such designs, analysis of various statistical methods for evaluating research data including prospectus and manuscript writing and submission together with a critical review of various researches currently published, types of applied empirical research designs that can be used in tourism and hospitality settings, differences between quantitative and qualitative research, design and utilization of verbal protocols, focus groups, surveys, questionnaires, and observational methods of data collection and analysis, including concepts of sampling, means differences, validity and reliability, variance and tests of significance., tr 6904 advanced intercultural communication, advanced intercultural communication, theories of the relationship between culture and communication, impact of culture on communication interaction between individuals of different cultural groups in different cultures., tr 6905 advanced tourist behaviour management, reasons why people travel and the reasons why they behave as they do in tourist area destinations, a whole range of factors such as motivations, attitudes, and past travel experiences which impact on people’s decision to travel and their decisions as to where to go and what to do, social, cultural and environmental systems within which tourist behaviour emerges and is expressed, cross-cultural nature of international tourism, and evaluation of the methods used to manage tourist behaviour., tr 6906 strategic information system, strategic approach to the use of information systems in organizations, use of information systems as a means of achieving competitive advantage and for improving efficiency and effectiveness in business processes and managerial decision-making, management information as one of the key resources of an organisation by planning, developing, implementing and evaluating information systems from a managerial perspective, taking into account social, ethical, cultural and global factors. au tqf 2 htm phd 32, tr 6907 seminar in tourism and, hospitality business management, business development and performance strategies that are used in the tourism industry which include a set of identified relationships between management and employee performances, the effects that these have on customer satisfaction, idea of improving profit through specific tourism and hospitality business strategies, concepts of the customer value equation and cycle of capability which are considered within the service and value profit chain models, evaluation of strategies in terms of how they may impact on business performance., tr 6908 leisure, business &, event tourism management 3 (3-0-6) credits, management, planning and marketing of corporate events, conventions and meetings, festivals and special events, phenomenon of staging an event as a major logistical and organisational undertaking, design processes, planning tools, scheduling, managing technology and equipment, entertainment and monitoring and evaluating success, value of systems, templates, best practice from case studies and effective work practices against multi-disciplinary theoretical frameworks, elective courses, tr 6900 advanced destination marketing, marketing of geographical destinations and economic/political impact of tourism on destinations which include destinations evolution, visitor markets, destination branding, convention & visitor bureaus and other tourism entities, marketing plans and case studies in destination marketing programs., tr 6901 advanced strategic tourism planning 3 (3-0-6) credits, tourism management which involves the planning and control of activity throughout the destination lifecycle to achieve the defined products or service within the constraints of time, budget, scope and quality, management environment and structures, management framework and processes, strategic scope planning, cost management, time management, quality management, risk management, human resource management, communications management, procurement management, and integration management., tr 6902 advanced theories in organisation and, development 3(3-0-6) credits, central role of leadership in dealing with adaptive issues and challenges with socio-cultural-political dimensions as conflicting realities, realities of change management through cultural diversity in global/local societies and in multi/national, national and local corporations, underlying belief systems that define the perspectives and influence the behaviors of systems as well as the value of social equality in leading and managing change, tourism or hospitality organization from these perspectives and assessment of the challenges of organization development under such conditions. au tqf 2 htm phd 31, tr 6903 advanced human capitals management, in hospitality and tourism, extensive literature review of the strategies that enable companies to attract, develop, and retain high-quality employees which include selection, compensation, performance appraisal, and career management, with the focus on return on the human-resource investment, domains and definitions of human capitals from a tourism perspective..

DISSERTATION

This is a mentor-guided phase designed to focus on preparing the Research Study Proposal for approval. Focus will be on a critical analysis of relevant literature review, statistical and qualitative tools, data gathering and data analysis approaches, past research and current theories, proposal requirements, human subjects research requirements, and submission timelines. Students will explore and demonstrate an understanding of all essential statistics and relevant data analysis in search of the most suitable statistical tools for the selected research topic.

This is a phase in which students formulate the introductory chapter of the dissertation, which may include inter alia background to the research, research problems, hypotheses or issues, justification, delimitations, definitions and terms., this phase is a continuation of the preliminary data gathering and analysis for the dissertation with the focus on writing the results chapter of the dissertation. student are expected to write the final au tqf 2 htm phd 33 discussion and conclusions chapter of the dissertation. this chapter may inter alia include an outline of findings, acknowledgement of limitations, recommendations for future research and applications in management practice., this is the final phase in the program’s sequence in which students, with the guidance of their supervisions, complete the dissertation and prepare for the formal oral defense of the doctoral research study. the dissertation committee will assess the rigorous process of the research, its originality and significant contribution of the findings. based on a thorough examination of both the written report and oral defense by the committee, students will provide justifications and/or modifications where deemed appropriate..

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International tourist figures still millions below pre-COVID levels as slow recovery continues

Two young women of Latin American background standing in front of a boat on a sunny day

For two years, Marcela Ribeiro worked three jobs to save for her dream holiday to Australia.

Like millions of people across the globe, the 35-year-old from Brazil had long wanted to explore the country's world-famous destinations, specifically the Great Barrier Reef, World Heritage-listed rainforest and sandy beaches. 

"I worked really, really hard, many jobs, to get here," Ms Ribeiro said.  

"The flights were very expensive, so I have to watch everything I spend. I can't afford to eat out in the restaurants every day." 

Three young women walk with suitcases at Sydney's Circular Quay

It's been a similar story for William Grbava from Canada and Amelia Mondido from the Philippines, who last week arrived in Australia for a holiday. 

"It's expensive here, much more than we were expecting. We have only been able to factor in a short stop in Sydney," Mr Grbava said. 

"We just had a beer and a pizza in Circular Quay for $50.

 "What I really wanted to do was drive up the coast to Brisbane, through Byron Bay and those beautiful towns. That's what I did when I was younger. But with the cost of fuel and car rental, it wasn't possible." 

Industry yet to recover to pre-COVID levels 

It's been more than four years since Australia's borders suddenly closed to the rest of the world and became one of the most isolated destinations on the globe. 

COVID-19 wreaked havoc across the country's economy, but nowhere was the pain as instant or more devastating as in the tourism industry. 

In 2019, 8.7 million tourists visited Australia from overseas in an industry that was worth $166 billion. 

New figures from Tourism Research Australia show there were only 6.6 million international visitors last year, a deficit of more than 2 million compared to 2019 levels.  

Victoria experienced the largest loss in international visits at 33 per cent, followed by Queensland at 24 per cent and New South Wales at 22 per cent. 

A cruise ship is seen in Sydney's Circular Quay through a hole in a sculpture

Nationally, Chinese visitor numbers — which made up the bulk of visitors to Australia pre-pandemic — slumped to 507,000 last year, down from 1.3 million in 2019. 

Figures for the month of February show more than 850,000 people visited Australia, an increase of 257,000 for the same time in 2023, but 7.5 per cent less than pre-COVID levels. 

Gui Lohmann from Griffith University's Institute for Tourism said there were a number of reasons for the slow return of international visitors. 

"The airfares are significantly high and we are under an inflationary situation with labour and food costs," Professor Lohmann said. 

"It could be challenging for Australia to reach above 8 million international visitors in the scenario we are in at the moment." 

Man wearing a white business shirt leaning against a railing off a pier.

Professor Lohmann said cost-of-living pressures were also at play in the return of international tourists, as was a "reset" in European thinking.  

"Many Europeans believe a long-haul trip is quite damaging to the environment and they're also flying less generally," he said. 

"Their domestic airline routes no longer exist [and] have been replaced by train trips." 

He said China's ongoing economic problems, the war in Ukraine and United States' election were also having an impact.  

"It's a much more complicated world we are facing after the pandemic," he said. 

A long road to recovery 

Oxford Economics has forecast it could take until 2025-26 before Australian tourism returned to pre-pandemic levels. 

Tourism Australia, a government agency that promotes holidays, said the strongest markets since borders reopened had been New Zealand, the United States and the United Kingdom. 

"We always knew that the recovery of international travel to Australia would take time, and we have continued to see the steady return of international visitors to our shores," a spokeswoman said. 

Maneka Jayasinghe, a tourism expert at Charles Darwin University, said affordability was a key factor in attracting visitors Down Under.  

She said the state and federal governments should consider subsidising travel to Australia. 

"Measures to reduce costs, such as discounted hotel prices, tourism package deals and food vouchers could be of importance to encourage visitors to Australia," Dr Jayasinghe said. 

"Tourism operators were badly hit during COVID so may not be in a financially viable position to provide further perks to visitors, especially the small-scale operators in smaller states and territories and those operating in remote areas." 

She said re-establishing links with traditional tourism markets, including Japan, was also a potential solution. 

"Countries with a rapidly growing middle class, such as India, could have high potential to grow. Some of the south-east Asian countries, such as Vietnam and Indonesia, could also be attractive due to their proximity to Australia." 

A young man and woman pose for a photo infront of some bushes

Dutch tourists Tim Erentsen and Laleh Maleki estimated it would cost them around $16,000 for their three-week holiday in Australia, where they are visiting Sydney, the Whitsundays and Cairns. 

"It has been expensive, especially the flights," Mr Erentsen said. 

Ms Maleki said the couple had travelled extensively throughout Europe and the US and the cost of hotels and food in Australia was comparable. 

"We thought if we were coming all this way and spending the money to get here, we should stay a bit longer, which is adding to the cost," Ms Maleki said. 

But despite that extra cost, she said the trip had been worth it. 

"We love the nature, it feels very safe here. The food is so good and the people are very friendly." 

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Three Tourism Australia employees fired for holidaying with $137k of taxpayer funds

By anton nilsson.

Tourism Australia

A senior Tourism Australia employee and two of their China-based colleagues were fired last year for blowing $137,441 of taxpayer money on personal holiday trips.

The federal agency became aware of the incident on October 20 last year and made the trio pay back the money, but managed to keep the incident out of the headlines until now.

“Each had undertaken personal travel booked and paid through Tourism Australia’s travel agent,” a spokesperson said when contacted by  Crikey. 

“The individuals involved have paid Tourism Australia back the full amount and they are no longer with the organisation.”

Inside the agency, and in the tourism industry more broadly, news of the incident travelled quickly after the firings were announced at an all-staff meeting in December, sources said.

“It was shocking. It felt like a slap in the face to a lot of people,” one of the sources said. “Most people in Tourism Australia absolutely do the right thing, are passionate about their jobs, and take seriously that it’s taxpayer money we’re dealing with.”

A current and a former Tourism Australia employee told  Crikey that one of the people who was fired was a senior staff member who worked out of offices in Australia. The other two sacked employees were more junior and based in China, the sources said.  Crikey  contacted both junior ex-staffers for comment but didn’t hear back.

Tourism Australia refused to confirm or deny that the senior employee was one of the people let go, citing  Privacy Act  obligations, but acknowledged it has a new staff member acting in that role and said it plans to recruit for the same role “in due course”. The person acting in the role lists January 2024 as their start date on their LinkedIn page, and they were recruited externally.

An email sent to the Tourism Australia address of the senior employee in March was answered with an automatic message that said “[they] no longer [work] at Tourism Australia”.

The senior employee declined to comment when reached on the phone by  Crikey  last week.

Tourism Australia does not appear to have posted job advertisements for the person’s job and made no public announcement about what had happened.

But managing director Philippa Harrison told an all-staff meeting on December 7 about a “breach of policies” and announced the senior staffer’s departure, a source said. The Tourism Australia spokesperson said “all TA staff were reminded of their obligations under TA policies” at the meeting.

It’s not clear how the trio was caught, but  Crikey  understands agency teams are regularly audited.

After the breach was discovered on October 20, the agency did a sweep of its records, the spokesperson said: “Tourism Australia moved swiftly to conduct a comprehensive review of travel records, dating back several years, and found no further policy breaches.”

Tourism Australia said “all reporting obligations were complied with” but refused to go into specifics about any referrals made.

The federal agency, which is responsible for promoting Australia as a tourist destination, employs 186 staff and has offices in Sydney, China, Germany, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, the UK and the US.

It’s most famous for the 2006 ad campaign “So where the bloody hell are you?”, which it launched under the managing directorship of future prime minister Scott Morrison.

Its current flagship campaign is tag-lined “Come and say g’day” and features a mascot called Ruby the Roo. It’s reported to have cost $125 million.

This article is reproduced from our sister publication Crikey.

Challenge to find fresh takes on Australian stereotypes, says Tourism Australia CMO

mm

Anton Nilsson is Crikey's federal political reporter.

Tags: corruption Tourism Australia travel

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Brazil again extends visa exemptions for US, Canada and Australia, this time until 2025

FILE - A tourist takes a selfie with the Christ the Redeemer statue in Rio de Janeiro, Brazil, Nov. 25, 2017. Brazil’s government has postponed until April 2025 tourist visa exemptions for citizens of the U.S., Australia, and Canada that had been scheduled to end on Wednesday, according to a decree published in the nation's official gazette. (AP Photo/Bruna Prado, File)

FILE - A tourist takes a selfie with the Christ the Redeemer statue in Rio de Janeiro, Brazil, Nov. 25, 2017. Brazil’s government has postponed until April 2025 tourist visa exemptions for citizens of the U.S., Australia, and Canada that had been scheduled to end on Wednesday, according to a decree published in the nation’s official gazette. (AP Photo/Bruna Prado, File)

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RIO DE JANEIRO (AP) — Brazil’s government extended exemptions to tourist visa requirements for citizens of the U.S., Australia and Canada until April 2025, extending a program aimed at boosting tourism that had been scheduled to end Wednesday.

The decision, issued by Brazilian presidency and the Ministry of Foreign Relations late Tuesday, marks the third time Brazil has delayed the visa requirement since President Luiz Inácio Lula da Silva took office in 2023.

His predecessor, Jair Bolsonaro, exempted the countries from visas as a means to boost tourism — although all three countries continued to demand visas from Brazilians.

That went against the South American country’s tradition of requiring visas from travelers based on the principle of reciprocity and equal treatment, and prompted Lula’s Foreign Ministry to say it would scrap the exemptions.

“Brazil does not grant unilateral exemption from visiting visas, without reciprocity, to other countries,” the ministry said at the time, while noting that the government stood ready to negotiate visa waiver agreements on a reciprocal basis. It did reach a deal with Japan to ease travel provisions.

Brazil's President Luiz Inacio Lula da Silva and Minister of Indigenous Peoples Sonia Guajajara arrive to the closing ceremony of the 1st Ordinary Meeting of the National Council for Indigenous Policy, in Brasilia, Brazil, Thursday, April 18, 2024. The council, dissolved in 2019, was revived in 2023. (AP Photo/Eraldo Peres)

The decision to maintain exemptions for the three countries is important for boosting tourism in Brazil, notably from the U.S., Brazil’s official tourism board Embratur said in a statement Tuesday.

Official data shows that nearly 670,000 Americans visited Brazil in 2023, making the U.S. the second largest country of origin after neighboring Argentina.

The government initially postponed the reinstatement of the visa requirement in October, then again in January. At the time, the government said it was still finalizing a new visa system and wanted to avoid implementing it close to the high season, mainly during the New Year’s celebrations and Carnival festivities in February, which attract tens of thousands of tourists.

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  25. Tourism Australia staff holidayed with $137k of taxpayer funds

    A senior Tourism Australia employee and two of their China-based colleagues were fired last year for blowing $137,441 of taxpayer money on personal holiday trips. The federal agency became aware of the incident on October 20 last year and made the trio pay back the money, but managed to keep the incident out of the headlines until now.

  26. Brazil again extends visa exemptions for US, Canada and Australia, this

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