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Italia. Open to meraviglia.

Discover Italy: Official Tourism Website - Italia.it

Six cycling destinations in the Veneto loop

The Molise of Taste

The Molise of Taste

Landscapes of Campania

Landscapes of Campania

Landscapes that will take your breath away, rich history, and delicious food, your trip to italy will be nothing short of unforgettable.  , unmissable sites.

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Food and wine

Grand Tour impressions a stone's throw from the thermal baths of Abano and Montegrotto

Grand Tour impressions a stone's throw from the thermal baths of Abano and Montegrotto

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Viaggio Italiano

A dream called Lake Como: a tour to discover 5 unforgettable villas

A dream called Lake Como: a tour to discover 5 unforgettable villas

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Puglia Fuori Rotta, 5 unusual stops for a surprising itinerary

The 10 must-see exhibitions in April in Italy

The 10 must-see exhibitions in April in Italy

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Abruzzo, the green region of Europe

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The best trails in UNESCO heritage sites in Italy: 10,000 steps amid nature and beauty

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The 15 Italian UNESCO Intangible Cultural Heritage excellences

Artistic masterpieces and gastronomic marvels in Modena

Artistic masterpieces and gastronomic marvels in Modena

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The Dolomites: the most beautiful architectural work in the world

Cilento, between unspoilt beaches, wild nature and charming hamlets

Cilento, between unspoilt beaches, wild nature and charming hamlets

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Alberobello, the Trulli capital, a fairy tale experience

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Emilia-Romagna

Matera Chiese Rupestri

Small and proud, with a focus on sustainability. Here are the most charming rural villages to visit in Italy

Cycling around nature and historic hamlets in Abruzzo

Cycling around nature and historic hamlets in Abruzzo

Tax breaks for moving to the charming villages of central and southern Italy

Tax breaks for moving to the charming villages of central and southern Italy

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Seaside Villages

Castelmola, a window on the sea a few steps from Taormina

Castelmola, a window on the sea a few steps from Taormina

Frosolone: one of the most beautiful Italian villages, in Molise

Frosolone: one of the most beautiful Italian villages, in Molise

Castel del Monte: the fortress of mysteries in Andria

Castel del Monte: the fortress of mysteries in Andria

In the beautiful Gardens of Trauttmansdorff Castle in South Tyrol

In the beautiful Gardens of Trauttmansdorff Castle in South Tyrol

Alto Adige: Merano amid castles, Art Nouveau buildings and spas

Alto Adige: Merano amid castles, Art Nouveau buildings and spas

The Aosta Valley and Its Castles

The Aosta Valley and Its Castles

Castelli Romani Regional Park

Castelli Romani Regional Park

Castles of the Duchy of the Piacenza and Parma area

Castles of the Duchy of the Piacenza and Parma area

Discover Italy: Official Tourism Website - Italia.it

Restourants

Umbria, on the pursuit of flavor

Umbria, on the pursuit of flavor

Tuscany's extra virgin olive oil villages

Tuscany's extra virgin olive oil villages

Modica’s chocolate

Modica’s chocolate

Gastronomic tourism: a tour to discover the cheeses of Lombardy

Gastronomic tourism: a tour to discover the cheeses of Lombardy

Sweet or bitter? The fine cuisine of traditional Abruzzo

Sweet or bitter? The fine cuisine of traditional Abruzzo

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Festa del Redentore a Venezia 2024

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Comicon Naples: the most important network of pop events in Italy

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Pre-Raphaelites: Modern Renaissance

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Best Wine Stars 2024

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Only Wine Festival

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Saint Ephysius: the most engaging festival in Sardinia

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Rimini Wellness 2024

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May Day concert

Van Gogh a Trieste

Van Gogh in Trieste

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2024 MONZA FORMULA 1 GRAND PRIX

Giro di Italia 2023

Giro d’Italia 2024

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Arezzo Antiques Fair

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Catania Book Festival

Eicma 2024

Turin International Book Fair

Gran Premio Imola

Made in Italy and Emilia Romagna Formula 1 Grand Prix

ITALIAN OPEN BNL

ITALIAN OPEN BNL

FIM Superbike World Championship

FIM Superbike World Championship

The Pistoia Dialogues

The Pistoia Dialogues

Amber Wine Festival

Amber Wine Festival

Discover italy.

AO Castello di Ch�tel Argent

Aosta Valley

The Aosta Valley is a paradise for visitors seeking outdoor experiences in nature while exploring history and traditions The smallest region in Italy, dotted with the highest peaks in the Alps, it is the ideal destination for anyone who enjoys winter sports and high-altitude walks. Its green valleys and fairy-tale castles make the Aosta Valley an enchanting place to experience all year round.

Piedmont

Piedmont is sure to enchant you with its mountains, hills, typical flavours and uniquely elegant cities An extraordinary heritage of art and history, culture and nature, characterises Piedmont, a region with a thousand faces, one more interesting than the other: cities of rare elegance, mountains that lend themselves to splendid skiing or walking, fascinating villages, hills that are among the best known in the world for their extraordinary wine production.

Milan's Cathedral

Lombardy: a dynamic land immersed in the present and reaching toward the future, but with an extraordinary heritage of art and nature Lombardy is a region in the north of Italy known for its industry and finance, of course, but also for its art and extraordinary landscapes, starting with the picturesque lakes and its mountains, Valcamonica and Valtellina in primis. Capital and symbolic city, Milan represents the industrious heart that goes hand in hand with other cities with a vibrant spirit.

TN Madonna di Campiglio

Trentino is sure to amaze you with its immense natural heritage, the spectacular splendour of the Dolomites and fascinating sites steeped in history Discover Trentino’s culture of slow travel, taking the time to savour every corner among nature and cultural trails and educational farms. You will find hundreds of hotels offering wellness centres for truly relaxing holidays for the whole family in some of Italy's most beautiful villages, set in unique landscapes.

South Tyrol

South Tyrol

Alto Adige is a dream place to discover all year round amidst green valleys and snow-capped peaks Combine the relaxation of spa treatments with the pleasure of fun in the snow for a real wellness boost amidst Alpine lakes, beautiful villages and state-of-the-art ski facilities suitable for all ages. All this and more in the majestic scenery of the Dolomites, a UNESCO World Heritage site in Alto Adige.

Arena di Verona

Veneto, a region of wonder, with cities of art of undisputed beauty, as well as the most pristine nature The beauty of Lake Garda, the charm of the Dolomites, the sea of Jesolo, the hills covered with vineyards and the relaxing thermal baths, on top of an immense artistic and historical heritage, elegant cities such as Venice and Verona, quaint villages and breathtaking landscapes. Veneto is all this and much more.

Friuli-Venezia Giulia

Friuli-Venezia Giulia

Friuli-Venezia Giulia Friuli Venezia Giulia: a treasure chest nestled between sea and mountains A border region sandwiched between the Friulian Dolomites and the Upper Adriatic, blessed with an immense cultural heritage resulting from the influence of different cultures and peoples, cosmopolitan and modern, Friuli Venezia Giulia will also seduce you with its temptations of relaxation, sport and fun.

Cinque Terre - Riomaggiore

Tucked-away villages, secret little beaches and superb nature: how enchanting Liguria is! Liguria is a wonderful strip of land enclosed between the sea and the mountains, with pastel-coloured houses and breathtaking views. With lush unspoilt nature, many small towns to discover and an incomparable culinary tradition, it enraptures the eye and the heart.

Parma, Statua Verdi

Emilia Romagna, a region of unrivalled charm, with immense artistic beauty and unparalleled hospitality Emilia Romagna with its Riviera Romagnola offers beach tourism that attracts families and young people to its shores every summer. Rich in sites of historical and cultural interest, this region boasts a world-renowned wine and food tradition. Skilful hospitality does the rest, making Emilia Romagna an ideal holiday destination in every season. Video credits: Oliver Astrologo

Firenze

Tuscany will win you over with its unique landscapes, cities of art, thousand-year-old history and fantastic food Tuscany’s magical atmosphere evolves day by day as you stroll around the cities of art, cycle in the parks, enjoy the sea or savour its typical products, in a region with a one-of-a-kind natural, cultural and historical heritage that has fascinated visitors for centuries.

PG Assisi

From Assisi to Perugia, via Gubbio, Lake Trasimeno and Marmore Falls: Umbria is a truly enchanting tourist destination Peaks covered in lush forests and large valleys outlined by rivers, lakes and waterfalls; sorrounded by villages and castles, crossed by paths steeped in history, art and culture, in a natural environment that helps to restore the body and soul: Umbria, the Green Heart of Italy, is all this and much more.

Marche

Le Marche, a plunge into the history, art and architecture of a region with the scent of the sea and redolent of traditions and hospitality A great variety of landscapes and an infinite range of colours that make the area's natural beauty incomparable, plus an artistic heritage that fears no comparison: this is how the Marches, with an area of no more than 10,000 square kilometres, will captivate you forever.

Sardinia

Sardinia: a journey to the island of the emerald sea, nuraghi, unspoilt nature and millenary traditions Crystal-clear waters, beaches of soft, white sand, granite rocks framed by wild, fragrant Mediterranean scrub: welcome to Sardinia, an island of a thousand contrasts that will also seduce you with its unique archaeological heritage and its people's innate sense of hospitality.

Bracciano

Lazio is not only Rome: landscapes and monuments of Lazio Rome, the capital of Italy and a unique open-air museum in the world, is enough to make Lazio one of the most beautiful and interesting regions. Even in terms of landscape, it boasts an area of great impact and remarkable variety, with its long coastline, beautiful hills and Apennine mountains. A destination to fall in love with.

Pescara - Trabocco

Abruzzo, a journey through history between sea, mountains, flavours and unspoilt nature in parks and protected areas A region in central Italy, Abruzzo has two souls and one heart. Predominantly mountainous and hilly, it overlooks a beautiful stretch of the Adriatic Sea. Here, you will find the highest peaks of the Apennines, such as the Gran Sasso and the Majella massif, as well as the only Apennine glacier, but also some of the most popular beaches.

Campania

Campania offers landscapes, history, culture and a gastronomic tradition that the whole world envies A consistently mild climate, lush nature framing breathtaking landscapes, unspoilt villages and fairy-tale coastlines: this is Campania, a region that sums up centuries of cultures, between West and East, in a single Mediterranean jewel known for its unparalleled hospitality. A destination for the soul, the eyes and the palate.

Campagna Molisana

Molise, a tiny region with grandiose landscapes: come and discover its history and culinary tradition Molise is a region steeped in history, characterised by numerous tasty food and wine delicacies, but also by rich nature reserves and villages that seem crystallised in history. A destination yet to be discovered, amid marvellous seashores and breathtaking high cliffs

Castel del Monte

Apulia: the sunny region between two seas and warm hospitality in places rich in history Located in the heart of the Mediterranean, it is a magical combination of artefacts, history, art and unspoilt nature, amidst beautiful coastlines and picture-postcard landscapes. This is Puglia, a region of golden beaches and crystal-clear waters, intense flavours and fascinating destinations: Castel del Monte, the trulli, the islands passing through towns kissed by a unique and unforgettable light.

Matera Chiese Rupestri

Basilicata, a region of ancient origins, suspended between two seas and with mountains of great beauty Basilicata is a region where the passage of man has left its mark since prehistoric times. With the ancient name of “Lucania”, it is enriched by an incredible artistic heritage. Not to mention its never-boring panorama, which ranges from the Lucanian Dolomites to the Pollino Park, passing through two seas.

VV Capo vaticano

Calabria is the region of crystal-clear sea, the Riace Bronzes, Reggio Calabria and Capo Vaticano, a captivating mix of history and beauty Calabria, also known as the tip of the Italian boot, is a region in Southern Italy characterised by the incredible diversity of its landscapes, with the proximity of mountains to a splendid sea that attracts tourists from all over the world.

Agrigento - Valle dei Templi

A dive into Sicily, where a sea of art, culture and nature will seduce you and become eternal love A predominantly hilly and mountainous area, but one that wins the hearts of tourists from all over the world with its wonderful sea and rich cities with a charm all their own. Sicily is a picture-postcard island characterised by the indelible marks of the people who have lived there and made it unique, amidst artistic and cultural testimonies of enormous value.

The source of inspiration for your Italian adventures

6 unmissable destinations in Italy featured in famous novels

6 unmissable destinations in Italy featured in famous novels

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Rediscover your Italian roots

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Italian cuisine around the world: a treasure that knows no boundaries

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Home to many of the world's greatest works of art, architecture and gastronomy, Italy elates, inspires and moves like no other.

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Attractions

Must-see attractions.

Rome Lazio Italy. The Vatican Museums in Vatican City. Raphael rooms frescoes

Vatican Museums

Vatican City, Borgo & Prati

Founded by Pope Julius II in the early 16th century and enlarged by successive pontiffs, the Vatican Museums boast one of the world's greatest art…

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Ancient Rome

Everyone wants to see the Colosseum, and it doesn’t disappoint, especially if accompanied by tales of armored gladiators and hungry lions. More than any…

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St Peter's Basilica

In the city of outstanding churches, none can hold a candle to St Peter's, Italy’s largest, richest and most spectacular basilica. Built atop a 4th…

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Roman Forum

An impressive – if rather confusing – sprawl of ruins, the Roman Forum was ancient Rome's showpiece center, a grandiose district of temples...

Farnese Gardens built a top Domus Tiberiana on Palatine Hill at the Roman forum in Rome, Italy.

Sandwiched between the Roman Forum and the Circo Massimo, the Palatino (Palatine Hill) is one of Rome's most spectacular sights. It's a beautiful,…

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Capitoline Museums

Dating from 1471, the Capitoline Museums are the world's oldest public museums, with a fine collection of classical sculpture.

The Roman Pantheon is the most preserved and influential building of ancient Rome. It is a Roman temple dedicated to all the gods of pagan Rome.

Centro Storico

With its revolutionary design, this awe-inspiring temple has served as an architectural blueprint for millennia.

Piazza Navona in Rome, Italy

Piazza Navona

With its showy fountains, baroque palazzi and colorful cast of street artists, hawkers and tourists, Piazza Navona is central Rome’s elegant showcase…

Top picks from our travel experts

12 amazing ways to experience italy.

Italy, Sicily, Siracusa, Greek theater

Teatro Greco

The highlight of the Neapolis archaeological area is the Teatro Greco, a masterpiece of classical architecture that could accommodate up to 16,000 people…

Sextantio

This enchanting albergo diffuso, with 28 distinctive rooms and suites scattered throughout the village, was what helped rescue Santo Stefano from oblivion…

Ponte dei Sospiri

Ponte dei Sospiri

One of Venice's most photographed sights, the Bridge of Sighs connects Palazzo Ducale to the 16th-century Priggione Nove (New Prisons). Its improbable…

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Trevi Fountain

Tridente, Trevi & the Quirinale

Don't miss a visit to Rome's iconic Fontana di Trevi, or Trevi Fountain.

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Galleria degli Uffizi

Duomo & Piazza della Signoria

Home to the world's greatest collection of Italian Renaissance art, Florence's premier gallery occupies the vast U-shaped Palazzo degli Uffizi (1560–80),…

Saint Mark's basilica (Basilica di San Marco) in Venice, Italy

Basilica di San Marco

With a profusion of domes and more than 8000 sq metres of luminous mosaics, Venice's cathedral is unforgettable. It was founded in the 9th century to…

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When you need a break from Naples' hyperactive tendencies, take a deep breath on its pedestrianised seafront strip. Stretching 2.5km along Via Partenope…

Burial chamber at the San Gennaro Catacombs

Catacombe di San Gennaro

Naples' oldest and most sacred catacombs became a Christian pilgrimage site when San Gennaro's body was interred here in the 5th century. The carefully…

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Best Things to Do

Italy has so many delights for visitors, it’s hard to know where to start. Lucky for you, we’ve made this list of the best experiences all over the country.

Things to Know

With so many attractions, it's hard to know where to begin with a trip to Italy. Here's some local insight into the essential things to know before you go.

Transportation

Your guide to traveling independently across Italy, from the Alps to the islands.

Visa Requirements

Italy is one of the most visited countries in Europe and its many attractions are hard to resist. Find out if you need a visa before you go.

Money and Costs

These top budget tips can help you save money while exploring Italy.

Traveling with Kids

Experience the best of Italy as a family with this guide to the top things to do there with kids.

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Whether you're cruising the Amalfi Coast or driving through the Tuscan countryside, these scenic road trips will help you see the best of Italy.

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Five Documentaries to Take You To Italy

People at the Spanish Steps in the evening in Rome

Last week we suggested some fun, engaging reads on Italy to pass the time a bit more pleasantly during your quarantine. This week, we’re suggesting five videos to watch that will entertain you, teach you something new, and make you dream of Italy. 

From Baroque brilliance to Roman cuisine, from a trip down the west coast of Italy to a culinary tour of Sicily and Sardinia to house hunting in Abruzzo, pick your preferred video or, even better, watch them all, relax and enjoy! 

1. Rome: Baroque Brilliance | Rick Steves’ Europe

In ‘eternally entertaining’ Rome, the themed itineraries to choose from are endless. In this video, the great Rick Steves takes us through the heart of Rome, to admire breathtaking Baroque art and architecture, and also to mix and mingle with the Romans.

2. Italy Unpacked Series 2 | In the Heat of the Day

BBC’s Italy Unpacked series sees art historian Andrew Graham-Dixon and chef Giorgio Locatelli travel through Italy, exploring its cuisine and art history. In this episode, the two travel to the southern regions of Campania and Calabria, starting in Naples, with its vibrant street life and Baroque masterpieces, continuing down the coast to Amalfi and Paestum, and ending in untouched Calabria.

3. House Hunters Italy | A Place in the Sun (Abruzzo)

If you’re looking for cheap property in Italy to buy, Abruzzo is a good choice. The video follows the search for the perfect investment in this central region of Italy of two food- and wine-loving friends from the UK. This video can be useful for anyone interested in buying a home in Italy to better understand the Italian market and help you think about all the different elements that go into property research and buying.  

4. Authentic Tastes of Sardinia & Sicily | Rick Stein's Mediterranean Escapes

From the BBC’s Documentary Channel, comes the series ‘Rick Stein's Mediterranean Escapes’, a journey across the Mediterranean’s history and food in the company of British celebrity chef Rick Stein. In this video, Rick travels to Sardinia, where he watches local fishermen catch mullet using methods that date back to ancient Roman times; and to Palermo, where he finds one of the best pasta dishes he's ever tasted. 

5. Katie Parla: Tasting Rome: Fresh Flavors & Recipes From an Ancient City | Talks at Google

In this talk at Google, New Jersey-born, Rome-based cookbook author and food journalist Katie Parla discusses cucina romana , or Roman cuisine, which is her expertise; she shares Rome's celebrated traditional dishes, innovative street food scene, and forgotten recipes, traces the foundations of Roman cuisine and explains how it has evolved. A must for anyone fascinated by Roman food and the history of Italian cuisine in general. Keep in mind that "Tasting Rome" is a cookbook co-authored with Kristina Gil, an Italy-based food and travel photographer and the food and drinks editor at DesignSponge.

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Luxury experiences in Italy: 7 things not to be missed in 2024

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The best 20 cycle paths in Italy to discover this spring

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Thermal baths in Italy: the 20 most famous Italian thermal areas

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Valentine’s day in Italy

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Carnival

Carnival in Italy: origins, traditions, typical sweets and the most famous masks

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Where to ski in Italy: how to choose slopes and ski areas

New Year's Eve in the mountains in Italy

New Year's Eve in the Mountains 2023: 20+1 atmospheric destinations in Italy

Living cribs in Italy: discover the best nativity scenes

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Venice, Italy, has launched a five dollar tourist entrance fee to the city to reduce overcrowding on busy days. The fee only applies to visitors who did not book accommodation or on certain holidays.  April 26, 2024

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Venice begins charging entry fees to curb mass tourism — here’s why residents are protesting in the streets.

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Visitors queueing to enter the Basilica in San Marco Square, Venice, implementing a new fee strategy to reduce tourist numbers, with unknown celebrities in the crowd.

They want it gone-dola.

Venice began charging day trippers a 5 euro ($5.36) entry fee this week, reportedly in order to protect the UNESCO World Heritage Site from the adverse effects of over-tourism — but weary locals say the measure is just a drop in the bucket, and could end up sinking the struggling city.

Angry activists took to the streets, passageways and canals of the proud former maritime republic on Thursday to protest the new scheme, saying that Venice mayor Luigi Brugnaro — who commended his own, Marco Polo-level “bravery” in making the unprecedented move — has now turned one of the world’s most romantic destinations into little more than a “theme park,” The Guardian reported.

“I can tell you that almost the entire city is against it,” claimed Matteo Secchi, who leads Venessia.com, a residents’ activist group. “You can’t impose an entrance fee to a city; all they’re doing is transforming it into a theme park. This is a bad image for Venice … I mean, are we joking?”

Woman protesting against 'Venice Access Fee', holding a fake ticket that reads 'Welcome to Veniceland' at Piazzale Roma, Venice.

Venice is the first major city in the world to take the step, at a time when popular destinations around the world — from Barcelona to America’s top national parks — suffer from overexposure.

Brugnaro hoped, he said, that the fee would make the city “livable” again. Constituents instead took to the streets on Thursday to protest, saying that real action is required to correct the various issues plaguing the city of canals.

Venice has lost more than 120,000 residents since the 1950s. The local population is now typically dwarfed by the many looky-loos who crowd onto the celebrated string of urbanized islands on a daily basis.

The fee can be paid online — the traveler will then receive a QR code that can be scanned at a number of strategic entry points. Tickets can be purchased on arrival if preferred, but random checks will be carried out and fines levied — between 50 and 300 euros — for those attempting to evade the pedestrian congestion charge.

Ticket office in the forecourt of Venice, Italy railway station where visitors can pay the 5-euro entry fee launched by authorities.

For now, the fee will only apply on a string of peak days through mid-July, while the city evaluates the program. Locals, commuters, students and children under the age of 14 are exempt, as are those who can show an overnight hotel reservation.

A spokesperson for the council told reporters that 5,550 people had booked for Thursday, the inaugural date, bringing in roughly $30,000. While the city has denied the accusation that the fee is merely a cash grab, it has promised to cut taxes if the program takes root.

Critics contend that the fee won’t even scratch the surface of the real problems facing Venice .

Demonstrators with signs and flags trying to break through police blockade at Piazzale Roma in Venice, Italy, protesting against the new tourist entry fee

Federica Toninello, leader of a local housing association: “They think this measure will solve the problem, but they haven’t really understood the consequences of mass tourism on a city like Venice.

“For a start, 5 euros will do nothing to deter people. But day trippers aren’t the issue; things like the shortage of affordable housing are … What we need are policies to help residents, for example, making rules to limit things like Airbnb .”

Others were sounding a more positive note.

“It will serve to collect fundamental data and help regulate tourist flows, which during certain periods of the year risking damaging a fragile city like Venice,” said Tommaso Sichero, the president of the association for Venice shop owners, in an interview with the Avvenire newspaper.

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Woman protesting against 'Venice Access Fee', holding a fake ticket that reads 'Welcome to Veniceland' at Piazzale Roma, Venice.

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Venice tests a 5-euro entry fee for day-trippers as the Italian city grapples with overtourism

Under the gaze of the world’s media, the fragile lagoon city of Venice launches a pilot program Thursday to charge day-trippers a 5-euro (around $5.35) entry fee that authorities hope will discourage visitors from arriving on peak days and make the city more liveable for its dwindling residents. (AP Video by Paolo Santalucia)

Stewards check tourists QR code access outside the main train station in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. The daytripper tax is being tested on 29 days through July, mostly weekends and holidays starting with Italy's Liberation Day holiday Thursday. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment, while another 70,000 will receive exceptions, for example, because they work in Venice or live in the Veneto region. (AP Photo/Luca Bruno)

Stewards check tourists QR code access outside the main train station in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. The daytripper tax is being tested on 29 days through July, mostly weekends and holidays starting with Italy’s Liberation Day holiday Thursday. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment, while another 70,000 will receive exceptions, for example, because they work in Venice or live in the Veneto region. (AP Photo/Luca Bruno)

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Tourists line up to enter at the at St.Mark bell tower in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. (AP Photo/Luca Bruno)

A steward shows the QR code access outside the main train station in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. The daytripper tax is being tested on 29 days through July, mostly weekends and holidays starting with Italy’s Liberation Day holiday Thursday. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment, while another 70,000 will receive exceptions, for example, because they work in Venice or live in the Veneto region. (AP Photo/Luca Bruno)

Stewards check a tourist QR code access outside the main train station in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. The daytripper tax is being tested on 29 days through July, mostly weekends and holidays starting with Italy’s Liberation Day holiday Thursday. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment, while another 70,000 will receive exceptions, for example, because they work in Venice or live in the Veneto region. (AP Photo/Luca Bruno)

Citizens and activists confront police during a demonstration against Venice Tax Fee in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. The daytripper tax is being tested on 29 days through July, mostly weekends and holidays starting with Italy’s Liberation Day holiday Thursday. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment, while another 70,000 will receive exceptions, for example, because they work in Venice or live in the Veneto region. (AP Photo/Luca Bruno)

Tourists arrive outside the main train station in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)

Tourists enjoy a ride on gondolas in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. (AP Photo/Luca Bruno)

Marco Bettini, director of Venis Informatics System, gestures as he talks to reporters at the police Venice control room, in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)

Workers prepare the tourist tax cashier desks outside the main train station in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)

Venice councillor Simone Venturini speaks with reporters in front of a tourist tax totem in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)

Tourists enjoy a sunny day at St.Mark square in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. (AP Photo/Luca Bruno)

A citizen shows a ticket with the writing ‘Veniceland’ during a protest against Venice Tax Fee in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. The daytripper tax is being tested on 29 days through July, mostly weekends and holidays starting with Italy’s Liberation Day holiday Thursday. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment, while another 70,000 will receive exceptions, for example, because they work in Venice or live in the Veneto region. (AP Photo/Luca Bruno)

Citizens and activists stage a protest against Venice Tax Fee in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. The daytripper tax is being tested on 29 days through July, mostly weekends and holidays starting with Italy’s Liberation Day holiday Thursday. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment, while another 70,000 will receive exceptions, for example, because they work in Venice or live in the Veneto region. (AP Photo/Luca Bruno)

VENICE, Italy (AP) — Under the gaze of the world’s media, the fragile lagoon city of Venice launched a pilot program Thursday to charge day-trippers a 5-euro ($5.35) entry fee that authorities hope will discourage visitors from arriving on peak days and make the city more livable for its dwindling residents.

Visitors arriving at Venice’s main train station were greeted with large signs listing the 29 dates through July of the plan’s test phase that also designated separate entrances for tourists, and residents, students and workers.

“We need to find a new balance between the tourists and residents,’’ said Simone Venturini, the city’s top tourism official. “We need to safeguard the spaces of the residents, of course, and we need to discourage the arrival of day-trippers on some particular days.”

Not all residents, however, are persuaded of the efficacy of the new system in dissuading mass tourism , insisting that only a resurgence in the population will restore balance to a city where narrow alleyways and water buses are often clogged with tourists.

Hundreds of Venetians protested against the program, marching festively though the city’s main bus terminal behind banners reading “No to Tickets, Yes to Services and Housing.” Protesters scuffled briefly with police with riot gear who blocked them from entering the city, before changing course and entering over another bridge escorted by plainclothes police officers. The demonstration wrapped up peacefully in a piazza.

Tourists arrive at the main train station in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)

Tourists arriving at the main station encountered almost as many journalists as stewards on hand to politely guide anyone unaware of the new requirements through the process of downloading the QR code to pay the fee.

Venice councillor Simone Venturini speaks with reporters in front of a tourist tax totem in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)

Arianna Cecilia, a tourist from Rome visiting Venice for the first time, said she thought it was “strange” to have to pay to enter a city in her native country, and be funneled through separate entrance ways for tourists. She and her boyfriend were staying in nearby Treviso, and so downloaded the QR code as required. But she was still caught off-guard while soaking in her first view ever of Venice’s canals by the sight of the entrance signs and her boyfriend telling her to get out the ticket.

On the other side of the entrance ways, workers in yellow vests carried out random checks at the train station. Transgressors face fines of 50 to 300 euros ($53 to $320), but officials said “common sense” was being applied for the launch.

The requirement applies only for people arriving between 8:30 a.m. and 4 p.m. Outside of those hours, access is free and unchecked.

Tourists take pictures at the St. Mark square in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)

Tourists take pictures at the St. Mark square in Venice, Italy, Wednesday, April 24, 2024. (AP Photo/Luca Bruno)

Venice has long suffered under the pressure of overtourism, and officials hope that the pilot project can help provide more exact figures to better manage the phenomenon.

The city can track the number of hotel visitors, which last year numbered 4.6 million and is down 16% from pre-pandemic highs. But the number of day visitors, which make up the majority of the crowds in Venice, could only be estimated until recently.

A Smart Control Room set up during the pandemic has been tracking arrivals from cellphone data, roughly confirming pre-pandemic estimates of 25 million to 30 million arrivals a year, said Michele Zuin, the city’s top economic official. That includes both day-trippers and overnight guests.

But Zuin said the data is incomplete.

“It’s clear we will get more reliable data from the contribution” being paid by day-trippers, he said.

Venturini said the city is strained when the number of day-trippers reaches 30,000 to 40,000. On peak days, local police set up one-way traffic for pedestrians to keep the crowds moving.

Residents opposing the day-tripper tax insist that the solution to Venice’s woes are to boost the resident population and the services they need, limiting short-term rentals to make available more housing and attract families back from the mainland.

Last year, Venice passed a telling milestone when the number of tourist beds exceeded for the first time the number of official residents, which is now below 50,000 in the historic center with its picturesque canals.

“Putting a ticket to enter a city will not decrease not even by one single unit the number of visitors that are coming,’’ said Tommaso Cacciari, an activist who organized a protest Thursday against the measure.

“You pay a ticket to take the metro, to go to a museum, an amusement park. You don’t pay a ticket to enter a city. This is the last symbolic step of a project of an idea of this municipal administration to kick residents out of Venice,” he said.

Venice Mayor Luigi Brugnaro declared the launch day, coinciding with an Italian holiday, a success, registering 15,700 paying visitors, 50% more than anticipated.

More than 97,000 others had downloaded a QR code denoting an exemption, including to work in Venice or as a resident of the Veneto region. Hotels in Venice, including in mainland districts like Marghera or Mestre, provided a QR code for visitors to attest to their stay, which includes a hotel tax — accounting for 40,000 of those.

Venturini, the tourist official, said that interest in Venice’s pilot program has been keen from other places suffering from mass tourism, including other Italian art cities, and municipalities abroad such as Barcelona, Spain, and Amsterdam.

But Marina Rodino, who has lived in Venice for 30 years, doesn’t see the fee as the cure-all. Neighboring apartments in her residential building near the famed Rialto Bridge once inhabited by families are now short-term apartment rentals.

The corner butcher shop closed. Yet she noted that the new entrance fee requirement will still allow young people to flood the city in the evening for the traditional aperitivo, which can grow rowdy.

She was passing out mock European Union passports for “Venice, Open City,” underlining the irony of the new system, and challenging its legal standing with citations from the Italian Constitution guaranteeing its citizens the right to “move or reside freely in any part of the national territory.”

“This is not a natural oasis. This is not a museum. It is not Pompeii. It is a city, where we need to fight so the houses are inhabited by families, and stores reopen. That is what would counter this wild tourism,’’ Rodino said.

tourism video of italy

Florence in California: Carnival launches new Italian-style cruise ship

tourism video of italy

Carnival Cruise Line is bringing a touch of Italy to Southern California.

The line launched Carnival Firenze, inspired by its namesake city, this week. The vessel sailed its maiden voyage from its Long Beach homeport on Thursday.

“We carry more guests than any other cruise line from California, and now this ship is giving us the opportunity to offer more fun to more people sailing from Long Beach,” Christine Duffy, the line’s president, said in a news release . “The recipe combining this ship’s beautiful Italian theming with the familiarity of our friendly team’s hospitality is, in a word, perfecto!”

The ship is the second in the Carnival Fun Italian Style concept after sister ship Carnival Venezia joined the fleet last summer. Both were originally part of Costa Cruises – also owned by parent company Carnival Corp. – before being rehomed.

Where will Carnival Firenze sail?

The roughly 5,000-guest ship will offer Baja Mexico and Mexican Riviera cruises ranging from three to seven days. Stops include destinations like Cabo San Lucas, Puerto Vallarta and Catalina Island.

What can guests expect on board?

Built in 2020, Firenze was refurbished earlier this year to add Carnival-specific touches. Those include staple venues like the Fahrenheit 555 steakhouse and JavaBlue Cafe.

But the line leans into the ship’s Italian motif. The ship’s atrium was designed with Florence’s Piazza del Duomo in mind and the Lido deck takes influence from the Italian Riviera. There’s even a replica of Michelangelo’s David on board that was previously on Carnival Pride (the real sculpture is located in Florence’s Accademia Gallery).

The theme extends to the food and drink options, with eateries like Italian specialty restaurant Il Viaggio, Mexican-Italian fusion venue Tomodoro and La Strada Grill, serving Italian street food. Frizzante specializes in bubbly drinks, and passengers can sip craft cocktails and Italian coffee at Amari.

Other features include the WaterWorks water park and Serenity Adult-Only Retreat.

How long should I take a cruise?: Here's how short and long cruises compare

How much does Carnival Firenze cost?

Prices vary based on sailing date and other factors, but a five-day Mexican Riviera cruise departing on May 30 currently starts at $409 per person based on double occupancy, according to Carnival’s website . The fare includes much of the food on the ship, drinks like regular coffee and iced tea and more.

Nathan Diller is a consumer travel reporter for USA TODAY based in Nashville. You can reach him at [email protected].

Venice residents protest as city begins tourist entry charge

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Venice implements new access fees for day-trippers: What to know about the new system

The waterfront city is popular for Piazza San Marco, canals and bridges.

Peak summer travel season is fast approaching, and some cities abroad have already implemented fees in an attempt to protect popular destinations from potential damage from increased tourism.

Bustling European cities from Barcelona to Amsterdam that get flooded with tourists, especially at historical hotspots during the high season, have used tourist taxes to help raise revenue without taxing local citizens.

Now, the city of bridges is following in the footsteps of Spain, Greece and Germany, which have all utilized a similar fee-based approach, testing a new entry fee for any visitors who come to Venice just for the day.

PHOTO: Tourists visit San Marco Square on April 24, 2024 in Venice, Italy.

Earlier this year, the coastal city, known for it's lagoon, hand-blown glass and close proximity to the heart of Italy's popular Prosecco region, announced a new reservation system that would charge day trippers 5 euros to enter and enjoy Venice.

With nearly 40,000 visitors on average per day -- nearly double the city's population -- local authorities hope this move will help protect the UNESCO World Heritage Site from the influx of tourists.

Starting Thursday, travelers can download an app to pay and attain a QR code, which will be checked by inspectors to enter the city as a visitor. If someone traveling for the day in Venice is caught without the code, they may face a fine of up to 300 euros.

PHOTO: Tourists on Rialto Bridge in Venice, Italy, March 15, 2024.

"It is not a revolution, but the first step of a path that regulates the access of daily visitors. An experiment that aims to improve the liveability of the city, who lives there and who works there. We will carry it forward with great humility and with the awareness that there may be problems," Venice Mayor Luigi Brugnaro said in a statement on X regarding the announcement.

"The margins of error are wide, but we are ready, with humility and courage, to make all the changes that will serve to improve the procedure. Venice is the first city in the world to implement this path, which can be an example for other fragile and delicate cities that must be safeguarded," he continued.

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Simone Venturini, Venice city councilor for tourism, told ABC News that the smart control center is within the most important part of the city -- Piazza San Marco, or St. Mark's Square.

"Authorities will use the new QR codes, plus cell phone data and the roughly 700 cameras around Venice to track and potentially regulate visitors," he explained. "We are switching to action after 60 years of only debate... our ultimate goal is to find a new balance between the needs of the residents and the needs of tourists."

Venturini told ABC News local officials had "a lot of discussion" with leaders in other cities who have worked to combat overtourism, including Amsterdam, Barcelona and Kyoto.

"We are talking together just to find the solution," he said.

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    Italy's Amalfi Coast. In this program, we explore Sorrento's back streets, taste traditional Italian food, drive along the dramatic Amalfi Coast to catch some breathtaking scenery, learn the history behind the tourist shops of Amalfi, stroll in the shadow of Greek temples at Paestum, and sail to the isle of Capri to enter the fabled Blue Grotto.

  8. Discover Italy: Official Tourism Website

    Listed among Italy's Most Beautiful Villages, Frosolone is a small paradise surrounded by nature, perched among the central Apennines in the heart of Molise. About 900 metres above sea level, it is enveloped and embraced by vibrant greenery: a pristine, untouched environment home to ancient trees, ponds and lakes, white rocks and shelters.

  9. The 12 best things to do in Italy

    3. Tour Rome, the epicenter of empire. Working out the best way to spend your time in the Italian capital is a cultural conundrum. Rome is the former caput mundi (capital of the world), the epicenter of the Roman Empire, the spiritual HQ of the Christian world and the repository for over two millennia of European art and architecture.

  10. Italy Travel Guide

    How to travel to Italy with points and miles in 2024. Nov 30, 2023 • 13 min read. Art and Culture. Italy's hidden history revealed as Renaissance and Roman sites open to the public. Nov 22, 2023 • 4 min read. Destination Practicalities. The best time to go to Italy: plan your trip with our seasonal guide.

  11. Five Documentaries to Take You To Italy

    2. Italy Unpacked Series 2 | In the Heat of the Day. BBC's Italy Unpacked series sees art historian Andrew Graham-Dixon and chef Giorgio Locatelli travel through Italy, exploring its cuisine and art history. In this episode, the two travel to the southern regions of Campania and Calabria, starting in Naples, with its vibrant street life and ...

  12. Visit Italy Official: Holidays, experiences and tourist information for

    Explore Italy like a local. From iconic attractions to amazing experiences, your journey begins on visititaly.eu 🇮🇹. Tag us and use #visititaly. Show all. Discover great holiday ideas for family holidays, weekends away, short breaks and days out in Italy.

  13. Travelling in Italy: Best Places to Visit

    If travelling in Italy isn't on your bucket list, why isn't it? Italy is home to incredible food and drink, awe-inspiring history, and perfect romance. Italy...

  14. 121+ Free Italy Travel 4K & HD Stock Videos

    Italy travel videos for free download. Browse or use the filters to find your next video clip for your project. ancient antique. 4K 00:07. arch venice. HD 00:21. aerial ancient antique. 4K 00:09. venice street summer. HD 00:18. houses drone italy. 4K 00:15. mountains lapsed. 4K 00:20. rome italy architecture. 4K 00:12. venice canal italy. HD 00:20.

  15. Official promo video for Italy tourism features Slovenia

    Italian Tourism Minister Daniela Santanche, a member of Prime Minister Giorgia Meloni's far-right Brothers of Italy party, called critics of the video "snobs" and said the depiction of Venus as an ...

  16. Protests as Venice begins charging entry fee for day-trippers

    Anybody visiting Venice as a tourist for the day - except those who live in the local Veneto region - must pay the 5 euro ($5.40) charge if they arrive between 8 a.m. and 4 p.m..

  17. Venice tourist tax: Italian city implements a tourist ticket system

    Venice tourist tax. The lagoon city has introduced 5 euros (about $5.35) tickets for day trippers, valid from 8:30 a.m. to 4 p.m. The experiment came into force on April 25, a national holiday in ...

  18. Venice launches world first tourist entrance fee in bid to fight

    VENICE, Italy — Ancient and beautiful, it is sometimes referred to as an open air museum and now visitors to Venice will have to pay for an entry fee after the Italian city became the first in ...

  19. Venice introduces world's first tourist entrance fee

    Venice, Italy, has launched a five dollar tourist entrance fee to the city to reduce overcrowding on busy days. The fee only applies to visitors who did not book accommodation or on certain holidays.

  20. Venice becomes first-ever city to impose tourist fee system for entry

    Venice is first city in the world to introduce 'pay to enter' system to curb over-tourism. Venice introduced a payment system that charges tourists older than 14 an entry fee into the Italian city ...

  21. Travel Talk Video: Italy Travel Skills

    Travel Talks: Travel Skills for Italy. In this travel talk, Rick Steves covers practical skills for making the most of Italy, including transportation (trains and rental cars), avoiding lines, planning an itinerary, choosing hotels, taking a cruise, and enjoying Italy's cuisine and wine. Start planning your trip to Italy!

  22. Travel Videos: All "Rick Steves' Europe" TV Episodes

    Watch any video of "Rick Steves' Europe" for free anytime. See Europe's best destinations in 100 episodes hosted by Rick Steves. Italy, France, Ireland, and much more are just a few clicks away. ... then sit back and enjoy full-length TV episodes — including scripts and related travel details — plus shorter clips to fit any attention span.

  23. Italian City Now Charging Entrance Fee

    Italian City Now Charging Entrance Fee. April 26, 2024. Day trippers in Venice, Italy will now have to spend a bit more to see the sights thanks to a new entrance fee to this popular city.

  24. Venice entry fee: What to know about the new charge

    italy. tourism. venice. 4/25/24. Venice began charging day trippers a 5 euro ($5.36) entry fee this week, reportedly in order to protect the UNESCO World Heritage Site from the adverse effects of ...

  25. TOP 10 things to do in ITALY

    In this video, we'll show you the 10 best things to do in Italy. 👉 Google Maps TOP 10 ITALY: http://bit.ly/2SHJecc Watch also:👉 TOP 10 Venice: https://yout...

  26. Venice tests an entry fee for day-trippers

    VENICE, Italy (AP) — Under the gaze of the world's media, the fragile lagoon city of Venice launched a pilot program Thursday to charge day-trippers a 5-euro ($5.35) entry fee that authorities hope will discourage visitors from arriving on peak days and make the city more livable for its dwindling residents. Visitors arriving at Venice's ...

  27. This major cruise line launched an Italian-style ship from California

    1:02. Carnival Cruise Line is bringing a touch of Italy to Southern California. The line launched Carnival Firenze, inspired by its namesake city, this week. The vessel sailed its maiden voyage ...

  28. Venice residents protest as city begins tourist entry charge

    Pictures Podcasts Fact Check Video ... April 25 is a national holiday in Italy and is the first of 29 days this year when people must buy a ticket if they want to access the lagoon city from 8.30 ...

  29. Venice implements new access fees for day-trippers: What to know about

    Marco Bertorello/AFP via Getty Images. Earlier this year, the coastal city, known for it's lagoon, hand-blown glass and close proximity to the heart of Italy's popular Prosecco region, announced a ...

  30. Italy Travel Guide by Rick Steves

    Bell'Italia! Italy has Europe's richest, craziest culture. After all, this nation is the cradle of European civilization — established by the Roman Empire and carried on by the Roman Catholic Church. As you explore Italy, you'll stand face-to-face with some of the world's most iconic images from this 2,000-year history: Rome's ancient Colosseum and playful Trevi Fountain, Pisa's Leaning ...