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Travel, Tourism Boom in India: 5.82 Crore Jobs Expected by 2033

With a continued growth momentum, the travel and tourism sector is all set to add 5.82 crore jobs across the country by 2033, a top executive of global technology and digital talent solutions provider nlb services said on monday.the growing synergy of the sector has led to steadfast employment generation across the country both in tier i and ii locations..

With a continued growth momentum, the travel and tourism sector is all set to add 5.82 crore jobs across the country by 2033, a top executive of global technology and digital talent solutions provider NLB Services said on Monday.

''The growing synergy of the sector has led to steadfast employment generation across the country both in tier I and II locations. In the pandemic year 2020, the tourism sector accounted for 39 million jobs, constituting 8 per cent of the nation's total workforce. Post the pandemic recovery tenure, this was one of the sectors that saw the quickest recovery,'' NLB Services CEO Sachin Alug said in a statement.

Incidentally, talent demand in tourism recorded a 44 per cent spike in August 2023, and 1.6 million additional jobs were expected to be added in the calendar year 2023, he said.

With the continued growth momentum, the travel and tourism sector is all set to add 58.2 million jobs by 2033, throughout the country, he added.

Serving as a crucial source of foreign exchange, travel, and tourism contributed Rs 15.9 lakh crore (USD 191.25 billion) to India's economy in 2022 and was estimated at Rs 16.5 lakh crore for 2023, he noted.

From the city perspective, Alug said, the top five states attracting domestic tourists so far include Uttar Pradesh, Tamil Nadu, Andhra Pradesh, Karnataka, and Maharashtra.

Top cities driving the increase in hiring in the sector include Delhi NCR, Mumbai, Bengaluru, Pune, and Kochi, he said adding that in tier II cities, Jaipur, Ahmedabad, and Chandigarh, he stated.

Alug said the prominent job profiles that will continue to be in demand experiencing year-on-year surges include sales (18 per cent), business development (17 per cent), chefs (15 per cent), travel consultants (15 per cent), tour operators (15 per cent), travel agents (15 per cent), hoteliers (15 per cent), guides (20 per cent), wildlife experts (12 per cent), and transportation providers (15 per cent), among others.

He said the travel and tourism sector is also undergoing transformation, with many new subsets like destination wedding travel, religious tourism, international tourism, adventure sports tourism, ecotourism, cultural tourism, and rural tourism emerging in the new decade.

Another interesting emergence is that of sustainable tourism which has observed substantial global adoption, with a market value reaching USD 180 billion.

He further stated that companies are adopting the gig model to address talent shortages and meet the growing demand in the sector.

Since January 2023, there has been a 14 per cent increase in gig roles within the travel and tourism sector, encompassing positions such as translators, photographers, and tour guides and this is further expected to increase by 18-20 per cent in the next 2 years, Alug added.

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How big is tourism to Brevard County? $4.6 billion in economic impact, 38,000 jobs

A new study indicates that tourism pumps about $4.6 billion a year into the Space Coast's economy through such things as visitor spending and tourism industry employee wages.

Space Coast Office of Tourism Executive Director Peter Cranis said it's a big jump from pre-COVID-19 numbers, and reflects the strength of the industry. The numbers also reflect increased prices for such things as lodging and restaurant meals since then.

The data comes from a survey of about 2,500 visitors to Brevard County, which is the most comprehensive survey of its kind in recent years, Cranis said.

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Here are some of the details of the survey and related data:

How much did visitors to the Space Coast spend?

Funding proposed for Brightline station: Tourism board recommends $5 million Brevard grant to help fund Brightline station in Cocoa

Visitor spending was $2.95 billion in 2023, with overnight visitors accounted for nearly 3 million nights of rentals at hotels, motels, vacation rental and other accommodations.

On average, each travel party spends $2,762, which is $197 per person per day, or $891 per person per trip.

What are visitors spending their money on while here?

On average, about 25% goes to dining and beverages; 22% to recreation and entertainment; 20% to shopping; and 17% to lodging; with the remainder going gas, local transportation and other services.

Visitors stay here an average of 4.5 nights and are in travel parties averaging 3.1 people.

How many jobs does tourism create?

The tourism industry on the Space Coast supports nearly 46,000 direct and spinoff jobs, with wages of nearly $1.5 billion a year. Tourism is the area's fourth-largest employer, behind health, retail and manufacturing.

Where are visitors coming from?

About 37% come from within Florida; 17% from other states in the Southeast; 17% from the Midwest; 12% from the Northeast; 12% from the West; and 5% from international markets, mostly Canada, the United Kingdom and Germany.

What were the top out-of-state markets for visitors?

Visitors from the New York City area ranked No. 1, followed by Atlanta, Washington, Philadelphia, Boston, Minneapolis-St. Paul, Chicago, Detroit, Charlotte and Indianapolis.

What are the demographics of visitors?

Visitors have a household income averaging $97,000 a year. Their median age is 46, and about 47% have children in their travel party.

Cranis said the Office of Tourism is trying to aim its marketing campaigns toward relatively affluent households, because "they're going to spend more money and stay longer when they come here."

What do visitors to the Space Coast do when they are here?

Lots of things. While here, many engage in beach activities (68%); go shopping (61%); go sightseeing (48%); watch a rocket launch (41%); do some kind of outdoor activity like hiking, biking or bird-watching (40%); go to the Kennedy Space Center Visitor Complex (29%); take a multiday cruise (25%); or participate in watersports like surfing, boating, kayaking or water-skiing (22%).

Other things some tourists do are going to a museum, going to the Brevard Zoo , fishing, playing golf, playing in a sporting event or attending a business activity.

Where are they staying?

About 36% stay in a hotel or motel; 28% stay with friends or family; and 26% stay in a vacation rental. Some stay at a bed-and-breakfast, a recreational-vehicle park or a campground.

What are some economic trends for local hotels?

Cranis said average room prices in Brevard County generally have been rising from $110 to $120 a night several years ago to $150 or more now.

He expects the average room price to increase even more when the upscale, 502-room, six-story Westin Cocoa Beach Resort & Spa opens in 2027. It will be built on the site of the former 502-room, two-story International Palms Resort, which has been demolished to make way for the Westin. 

Cranis expects room rates at the Westin will be $400 or more a night, which also is likely to lead to a boost of rates at other hotels in the Cocoa Beach area.

Additionally, Cranis said the room occupancy levels at local hotels have been trending higher over the last few years.

What was the primary reason for people visit the Space Coast?

About 60% came for a vacation; 32% to visit family or friends; and 5% for business.

What was a big surprise of the study?

Cranis said he was surprised that a majority (54%) flew into the area, versus drive in (46%). He said the Space Coast in the past was largely considered a drive-to tourism destination.

What about cruise passengers?

Another surprise for Cranis was how many people who took cruises out of Port Canaveral stayed in the area overnight, either before or after their cruise. That figure was 91%, including 27% who said they stayed both before and after.

He said an Office of Tourism promotional campaign targeted at cruise passengers likely helped boost those numbers.

What are some other characteristics of cruise passengers?

The study found that, compared with other tourists, cruise passengers who stayed on the Space Coast before or after their cruise are younger, wealthier and spend more per person per day. For cruise passengers, the average travel party is 3.6 people; the average age is 38; the average household income is $115,000; and per-party spending is $3,072.

What are some pluses of tourism for local residents who are not in the tourism industry?

Tourists pay about 30% of sales tax and 20% of gas tax that is collected on the Space Coast. If tourism did not exist, it is estimated that each Florida household would have to spend an additional $1,840 in taxes to maintain the current state and local tax revenues. Cranis said tourism is cited by some as a contributing factor for Florida not having a state income tax.

How much is collected locally in the tourist tax?

For the 2022-23 budget year that ended Sept. 30, about $25.54 million was collected through Brevard County's 5% tourist development tax on hotel and motel rooms, vacation rentals and short-term rentals. In the current 2023-24 budget year, Cranis expects that figure will increase to somewhere between $26 million and $27 million.

The money is used to market the area to tourists, for beach renourishment and for projects at the Brevard Zoo, as well as for grants to support tourism capital projects, sports events, and arts and cultural organizations and events.

Dave Berman is business editor at  FLORIDA TODAY.  Contact Berman at  [email protected] , on X at  @bydaveberman  and on Facebook at  www.facebook.com/dave.berman.54

This article originally appeared on Florida Today: How big is tourism to Brevard County? $4.6 billion in economic impact, 38,000 jobs