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Top 15 Tourism Marketing Agencies to Consider in 2024

By Alexandra Kazakova 16 min READ | Jan 18 2024

Facing the challenge of effectively marketing your tourism business?

You're not alone.

Many struggle to stand out in the competitive tourism industry.

What's why we've compiled a comprehensive list to guide you through.

• Discover the top 15 tourism marketing agencies: learn about industry leaders.
• Find out unique selling points: each agency's distinct approach to making your business shine.
• Key services offered: from digital marketing to bespoke campaigns, find out what suits your needs.
• Notable clients: learn from the success stories of other businesses these agencies have transformed.

Continue reading to find your perfect marketing partner and transform your tourism strategy today!

TL;DR: The Best Tourism Marketing Agencies

• inBeat : Specializes in paid media, UGC and micro-influencer marketing, and offers access to a premium network of content creators for authentic brand promotion.
• The Tourism Marketing Agency : International expertise in educating and inspiring the travel sector, making them a top choice for global outreach.
• Noble Studios : Renowned for their deep industry experience, managing marketing programs for destinations and hospitality brands worldwide.
• Blend : Excels in personalized strategies and market research to position your brand effectively in the tourism sector.
• Miles Partnership : Focuses on equitable marketing practices and creating forward-thinking content marketing solutions for the travel industry.

Benefits of Hiring a Tourism Marketing Agency

Hiring a tourism marketing agency can provide numerous benefits for businesses in the travel and hospitality sector.

• Firstly, these agencies bring a wealth of industry expertise understanding the nuances of the travel market and its ever-changing trends. They can develop strategies tailored to your unique brand, helping you stand out in a crowded marketplace.
• Additionally, tourism marketing agencies have access to a vast network of influencers and content creators, facilitating authentic and engaging campaigns. Their data-driven approach ensures that marketing efforts are effective and that you get the maximum out of your budget.
• Partnering with a tourism marketing agency can lead to increased brand visibility, higher conversion rates, and sustained growth in the competitive tourism industry.

A Deep Dive into Each Top 15 Tourism Marketing Agency

inBeat is a top performance creative agency in the world of tourism marketing, recognized for its expertise in paid advertising blended with micro-influencer marketing.

With a focus on helping travel businesses, they offer scalable solutions and personalized campaigns.

What sets them apart is their exclusive partnership with the top 2% of content creators, providing access to a vast network of high-engagement influencers.

This agency excels at connecting brands with authentic voices, making it an ideal choice for those seeking genuine and effective influencer marketing strategies.

With inBeat, you can tap into a world of influencer possibilities to elevate your tourism brand's reach and impact.

Various case studies testify to their results, and their partnership with New Balance proves their ability to create geo-targeted campaigns that drive results.

Industries: Tourism, Travel, Hospitality, Education, Automotive, Mobile Applications, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion, Food, CPG, B2B

Notable clients: Nissan, New Balance, Deux par Deux, Linktree, Hopper, Disney

Key services:

• Tourism & Travel Digital Marketing
• Social Media Advertising
• UGC Creation
• TikTok and Instagram Marketing & Advertising
• Micro-Influencer and nano-influencer marketing
• Paid Advertising

Reason to work with inBeat: Harness the power of micro-influencers

inBeat stands out for its exceptional partnership with the top 2% of content creators, granting you access to a vast network of micro-influencers and nano-influencers who can authentically promote your brand.

2. The Tourism Marketing Agency

The Tourism Marketing Agency distinguishes itself as an international digital tourism expert with a commitment to education and inspiration for travel brands.

Their mission revolves around empowering tour, activity, and travel operators to acquire customers and grow their businesses.

This agency's expertise lies in its team of dedicated travel and tourism marketing professionals poised to guide brands toward success.

Their focus on global partnerships and industry connections positions them as a vital resource for businesses seeking to expand their international presence.

With a dedication to fostering growth and innovation, The Tourism Marketing Agency is a trusted partner for brands aspiring to make their mark in the travel industry with its digital marketing services.

Industries: Tourism, Travel

Notable clients: Bermudaful, Alaskan Sights and Bites, Overland Ireland Tours Case Study, Rewind Dubrovnik Case Study

• Marketing Automation
• Google Ad Management
• Web Development
• Digital Marketing

Reason to work with The Tourism Marketing Agency: International expertise

This agency's unique feature lies in its extensive international connections, making it your go-to partner for expanding your tourism brand's reach across borders and cultures.

3. Noble Studios

Noble Studios is a creative and performance digital marketing agency renowned for its deep expertise in tourism, travel, and the hospitality industry.

Their team boasts extensive experience in managing marketing programs for destination marketing organizations, digital marketing services, and revenue management for various entities in the tourism industry.

With a focus on innovation and personalized digital destination marketing solutions, Noble Studios stands out as a go-to choice for brands seeking to transform potential travelers into loyal customers.

Their dedication to award-winning design and brand storytelling positions them as an industry leader in creating captivating experiences that resonate with audiences.

For those looking to make a significant impact in the tourism sector, Noble Studios offers a wealth of experience and creativity to achieve business goals.

Industries: Tourism, Travel, Hospitality

Notable clients: San Luis Obispo, Santa Monica Travel & Tourism, Yosemite, Nintex

• Brand Strategy & Brand Services
• Search Engine Optimization
• Paid Media Marketing
• Creative Services
• Content Marketing Services

Reason to work with Noble Studios: Industry insiders

With a team that has managed marketing programs for destination marketing organizations and marketed various tourism entities worldwide, Noble Studios boasts unparalleled insider knowledge of the tourism and hospitality sector.

Blend is a full-service travel marketing agency known for its close collaboration with tour and activity businesses.

Their unique approach involves aligning strategy, branding, business goals, and marketing to foster growth and profitability.

What sets them apart is their ability to help brands find the right positioning in the market and in the minds of their customers.

Blend can conduct in-depth market research and gather customer insights to inform digital marketing services, strategies, and tactics, ensuring that your brand stands out in the competitive tourism industry.

With a focus on customer clarity, competitiveness, and future growth, Blend is an ideal partner for any tourism business looking to thrive in the world of travel and exploration.

Notable clients: 360 CHICAGO, Old South Carriage Company, Legacy Mountain Ziplines, The Forge Adventure Park

• Marketing Strategy
• Photography & Video Production
• Advertising Campaigns
• Email Marketing

Reason to work with Blend: Personalized strategies

Blend is known for its tailored approach to marketing, working closely with travel companies to craft customized strategies that align with their brand's unique identity and goals.

5. Miles Partnership

Miles Partnership  is a strategic marketing company that specializes exclusively in travel and tourism.

They collaborate with over 90 destinations and hospitality businesses to create forward-thinking content marketing solutions, both in print and digital formats.

What makes them unique is their commitment to evolving equitable and inclusive marketing practices, ensuring that campaigns reach a diverse audience.

Miles Partnership actively engages with the travel industry through conferences, speaking engagements, sponsorships, and educational events.

With a focus on providing effective strategies,, creative content, and digital development solutions, Miles Partnership is an essential resource for businesses aiming to make a meaningful impact in the travel and tourism sector.

Notable clients: San Francisco Travel Association, Explore Boone, Hawks Cay Resort, Kentucky Tourism

• Strategic Consulting
• Branding & Creative
• Content Creation & Distribution
• Digital Development & Optimization
• Media Planning & Buying
• Revenue Generation & Coop Programs

Reason to work with Miles Partnership:  Equitable marketing

Miles Partnership places a particular emphasis on equitable and inclusive digital marketing services and practices, ensuring that your brand's campaigns resonate with a diverse audience.

6. MassLive Media

MassLive Media is a leading media and marketing company located in New England. Their distinctive feature lies in their ability to combine comprehensive digital marketing services with superior audience targeting capabilities.

They harness first-party data, traveler decision-making insights, and precise market analysis to deliver highly effective messaging through various marketing channels such as search marketing, display, and content.

MassLive Media's expertise in inspiring potential customers motivated to travel and their partnership with local influencers make them a valuable asset for tourism marketing.

Their commitment to driving tourism to your destination and their broad capabilities make them a compelling choice for businesses in the tourism sector.

Industries: Travel & Tourism, Cannabis, Banking & Finance, Education, B2B, Recruitment, Retail, Small Business

Notable clients: CleanSlate Recovery Center, Springfield Rescue Mission, Springfield Technical Community College

• Mobile Device Targeting
• Social Conversation
• Content Production

Reason to work with MassLive Media: Local insights, global reach

This agency combines local insights with precise market analysis, delivering targeted messages to travelers who are already inspired to explore your destination.

Thrive is an award-winning digital marketing agency with a focus on helping tourism firms navigate challenging times with clever and mindful digital marketing solutions.

They boast a team of digital marketing experts dedicated to client success, with an emphasis on collaboration.

Thrive's strength lies in its extensive experience and commitment to incorporating client input into its digital marketing solutions and strategies.

They value their clients' ideas and ensure that their solutions align with the brand's goals and representation on all marketing channels.

With Thrive's expertise, marketing plan and client-centered approach, businesses can excel in the tourism industry even in the most trying circumstances.

Industries: Travel & Tourism, Education and Finance, Health/Medical, Home Services, Manufacturing

Notable clients: Hollow HIll Farm Event Center, Hidive, Geoforce, IDville

• Social Media Marketing
• Web Design And Development
• Video Production
• Content Writing
• Online Reputation Management

Reason to work with Thrive: Clever, mindful marketing

Thrive excels in crafting clever and mindful digital marketing strategies and messages that generate leads and sales, helping your tourism firm thrive even in challenging times.

8. BlackDog Advertising

BlackDog Advertising is a full-service marketing and advertising agency known for its data-driven and innovative approach.

They have a unique understanding of regional and localized marketing efforts, with a system that identifies highly targeted audiences and delivers real-time trackable results.

What sets them apart is their fusion of artistry, technology, and business strategy to solve complex problems and drive successful solutions.

With over 30 years of experience perfecting their formula, BlackDog Advertising offers a creative edge that resonates with clients seeking measurable growth and captivating creative campaigns.

Their commitment to delivering results through analytics and creativity positions them as a valuable partner in the tourism marketing arena.

Notable clients: Luminosa Chinese Lantern Festival, Ghosts & Gravestones, Arlington National Cemetery Tours, San Diego SEAL

• Business Consulting
• Strategy Development
• Social Media Management
• Copywriting + Content Strategy

Reason to work with BlackDog Advertising: Data-driven solutions

BlackDog Advertising brings a data-driven approach to the table, providing measurable growth through sound analytics and captivating creative solutions.

9. TOP Agency

TOP Agency stands out as a dynamic digital marketing company that leverages its team of digital marketing experts, news-leading data and research, as well as an international influencer network to create authentic and modern campaign strategies.

Their unique approach aims to effectively activate and engage target audiences, turning industry changes into business growth opportunities.

What sets them apart is their ability to minimize ad spending while generating organic engagement that is easier to convert.

With a focus on innovative content and content strategy, TOP Agency spurs action from the audience, making campaigns a significant driver of growth.

Their commitment to blending data-driven strategies with creative content makes them a compelling choice for tourism businesses seeking to thrive.

Industries: Tourism, Travel, Hospitality,  B2B, CPG, Education, Finance, Food & Beverage, Pets, Tech

Notable clients: Spinnaker Support, Marchex, Appvance, DroneDeploy

• Creative Production
• Influencer Marketing
• Public Relations

Reason to work with TOP Agency: Rapid industry response

TOP Agency specializes in turning rapid industry changes into your business's rapid growth, creating organic engagement that's easier to convert for your tourism business.

DANA is a full-service lifestyle marketing agency with a deep commitment to creating experiential marketing ideas for premier hotel, resort, travel, and lifestyle brands.

They pride themselves on their ahead-of-the-curve technology and passionate project portfolio, driven by an eclectic crew of visionaries.

Their network of national ad agency offices allows them to provide personalized attention to lifestyle companies with fanatical devotion.

Armed with enthusiastic creativity and a portfolio full of passionate projects, DANA is well-equipped to bring your brand's vision to life.

With over 50 combined years in the industry and deep global relationships, they offer innovative solutions to help your brand shine in the competitive tourism sector.

Industries: Tourism, Hospitality, Lifestyle, Golf, Meetings, Real Estate

Notable clients: Brandy Wine Valley, Royal Isabela, New Jersey visitnj.org, The Hawaiian Islands

• Search Engine Marketing

Reason to work with DANA:   Fanatical devotion

DANA's team of digital marketing experts offers fanatical devotion to your brand, providing one-on-one attention and enthusiastic creativity to drive customers and revenue.

DCI is a leading international marketing agency with over 60 years of experience, specializing in economic development, tourism, and talent attraction marketing.

Their team of in-house creative placemakers is skilled at developing and executing marketing campaigns that attract more visitors, businesses, and talent to client destinations.

DCI collaborates with tourism clients worldwide to create tourism marketing campaigns, generating demand and conversions among various customer segments in the tourism sector.

Their solutions to clients and marketing plans are rooted in industry research, identifying trends in traveler behavior to drive effective campaigns.

With a rich history and expertise in the field, DCI offers a strategic and data-driven approach to help destinations and tourism clients succeed in the travel and tourism industry.

Notable clients: WonderFL, Carolina Core, Visit Scotland, Tulsa Regional Chamber

• Branding & Marketing Strategy
• Business Events
• Foreign Direct Investment
• Hospitality Investment Attraction
• Media Buying
• Museum Marketing
• Website Products

Reason to work with DCI : Economic development expertise

DCI's specialization in economic development, tourism, and talent attraction marketing positions them as the ideal partner for increasing visitor arrivals and business growth.

12. Digitalcoconut

Digitalcoconut is an innovative travel marketing agency with a deep understanding of engaging and communicating with travelers effectively.

Their skill lies in crafting marketing messages that resonate with consumers and make brands shine. With decades of combined experience in the industry, they have established profound relationships worldwide.

Digitalcoconut is known for its flexibility and problem-solving capabilities, going above and beyond to exceed business owner's expectations.

Their expertise and global connections make them valuable partners for businesses looking to make a memorable impact in the tourism and travel sector.

Notable clients: Footprints Villa, Kiko Villa, Sea Glass Villa, Eden Life Magazine

• Logos & Branding
• Website Design & Development
• App Development
• Content Creation
• CRM & Email Marketing
• Advertising & Media
• Distribution Channel Management

Reason to work with Digitalcoconut: Heartstrings and purse string

Digitalcoconut excels in crafting marketing messages that tug on the heartstrings and purse strings of travelers, making your brand shine in the competitive tourism market.

13. Tourism Tiger

Tourism Tiger is a dynamic marketing agency focusing on turning potential travelers into bookers.

They excel in creating lightning-fast, specialized tour websites tailored to the unique challenges and opportunities in the tours and activities industry.

With a dedicated team of digital marketing experts, they work diligently to increase brand visibility, organic search performance, and online revenue.

Tourism Tiger ensures that their clients' brands and websites utilize the right resources to boost leads and conversions effectively.

Their expertise in the tourism sector positions them as a valuable resource for businesses seeking to optimize their online presence and drive bookings.

Notable clients: Skydive Cross Keys, Insight Cities, Smooth Rapids, Roam Wild Adventure

• Content/Blog Writing
• Reputation Management
• Social Management
• Marketing Strategies

Reason to work with Tourism Tiger: Lightning-fast tour websites

Tourism Tiger combines highly specialized tour websites with digital marketing expertise to increase your brand's online revenue by turning lookers into bookers.

14. The Creative Collective

The Creative Collective , established in 2007, is a leading independent and full-service marketing agency with extensive capabilities and experience across a wide range of industries, including digital marketing.

They have a team with in-depth knowledge and experience in the tourism and travel industry, both nationally and internationally.

The agency has worked with a variety of tourism-related businesses, including tourism operators, attractions, airports, and hotels, demonstrating their versatility and adaptability to different tourism sectors.

The Creative Collective is known for its ability to navigate the evolving challenges and opportunities faced by tourism and travel businesses, from lockdowns to changing visitor dynamics.

With a strong focus on regional and independent businesses, they are a valuable partner for those seeking marketing solutions in the tourism industry.

Industries: Travel, Tourism, Retail, eCommerce, Not for Profit, Medical & Health, Real Estate, Industrial sectors.

Notable clients: Port Stephens Tourism, City of Newcastle, Destination Scenic Rim, Luxury Cruise Escapes

• Branding and Logo Design Services
• Outsourced Marketing
• Web Design & Development
• PR Services

Reason to work with The Creative Collective: Regional expertise

With a regional focus and deep understanding of the tourism industry, The Creative Collective is a trusted partner for navigating your specific market's unique challenges and opportunities.

TTM , or Travel & Tourism Marketing Ltd., is a boutique, full-service agency specializing in travel and tourism representation in the UK and Ireland.

They offer comprehensive integrated services, including product development, sales, public relations, training, and consumer and trade marketing.

What sets them apart is their friendly team of travel professionals who bring an engaging approach to their work.

They focus on understanding and enhancing their clients' unique positioning within the marketplace, providing bespoke and cost-effective solutions for growth.

TTM's consistency, experience, creativity, and strong connections make it a contemporary agency with the expertise to deliver results for tourism and travel businesses.

Notable clients: Visit Baton Rouge, Cornwall Discovered, LouiSiana, Discover New England

• Digital Advertising Campaigns
• Developing plans with influencers and content providers
• Social Media Activity
• Marketing Planning

Reason to work with TTM: Bespoke full-service providers

TTM takes pride in being bespoke full-service providers, offering contemporary, creative, and professional solutions tailored to your brand's unique positioning within the marketplace.

Key Factors in Choosing Tourism Marketing Agency

When selecting a tourism marketing agency, consider the following factors:

• Industry experience and track record.
• Understanding of your target audience and ability to craft tailored strategies.
• Transparency and communication, including clear reporting and regular updates on campaign performance.
• Approach to technology and data analytics to optimize marketing efforts and achieve measurable results.

By assessing these factors, you can choose an agency that aligns with your brand's goals and helps you navigate the complexities of the tourism industry effectively.

Selecting the right tourism marketing agency is a crucial decision for the success of your brand.

After exploring the top agencies in this article, one agency stands out as a compelling choice - inBeat .

With a focus on micro-influencer marketing and a partnership with the top 2% of content creators, inBeat offers a unique advantage.

They excel at delivering authentic and engaging campaigns that resonate with travelers, leveraging the power of influential voices.

Furthermore, inBeat's versatility, scalable services, and personalized approach make them an ideal partner for businesses of all sizes.

By choosing inBeat, you are not just selecting an agency but also a strategic ally dedicated to elevating your brand's visibility and impact in the tourism sector.

So why settle for the ordinary when you can collaborate with the extraordinary?

Choose inBeat and embark on a journey towards tourism marketing excellence.

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10 best travel ads that will make you book your next vacation in seconds

November 10, 2023

As the world recovers from the pandemic, travelers are keener than ever to find their next vacation spot. And the companies’ and countries’ tourist offices are wasting no time trying to attract as many visitors as possible to their destinations. 

To show you some of the true gems in travel advertising, we’ve put together a list of the 10 best travel marketing campaigns that will make you want to book your next holiday ASAP. Plus, a little background on tourism marketing.

So let’s dig in!

What is tourism marketing?

Tourism marketing refers to strategically promoting travel destinations, attractions, and services to potential visitors. As part of tourism marketing, companies from the various aspects of the tourism industry develop targeted marketing campaigns on various channels to spread compelling messages to attract tourists.

Each tourism campaign aims to increase awareness, generate interest, and ultimately drive visits from local and international visitors.

10 best tourism marketing campaigns

Here are the ten best tourism campaigns and ads:

1. Switzerland – Yodel Ay Hee Hoo

Is there a better way to promote the countryside than by inviting various people from a train station to spontaneously take a day off from work and enjoy the beautiful and peaceful Alps?

That’s exactly what the Switzerland tourist office did in one of their endearing tourism campaigns and sent the important message of how often we forget to take a step back to relax from our busy daily schedules. 

The creators made the travel ad even more authentic by live streaming from the Alps, with an elderly man inviting everyone from the Zurich train station to come join him. 

Intending to inspire travelers, this innovative approach caught daily commuters off guard and made them question whether to take a free daily ticket to the Alps or to continue their regular trip to work. 

2. Travel Oregon – Only Slightly Exaggerated 

Whether you’re watching an ad for the latest toothpaste or a fantastic new trip destination, they all have one thing in common – they exaggerate how great they are. 

Travel Oregon used this common motive in their “Only Slightly Exaggerated” tourism campaign to paint Oregon as a unique, dreamy, cartoon-like destination. 

The ad shows that Oregon mountains are more magical than anywhere else, rivers hide secrets never seen, and the streets offer entertainment like nowhere else. Just like in your childhood dreams! 

3. Iceland – OutHorse Your Emails

Being able to disconnect from work when on vacation is something that many of us struggle with these days. Luckily, Iceland found a perfect solution for the problem – outsourcing your emails to Icelandic horses. All you have to do for that is come to Iceland, and the rest will be taken care of.

This quirky ad is an amazing example of how creative and funny countries can get in attracting new tourists. 

4. Sweden – Spellbound

Have you heard of Dark Tourism? If you’re a fan of horror stories and mystic movies, then you certainly did! And you’ll absolutely love what Visit Sweden released this year as an attempt to attract a specific target audience with their unique tourist marketing campaign.

Their Spellbound campaign invites mystique lovers to Sweden to explore beautiful nature while enjoying the unique experience of listening to a chilling audio story. The campaign was set up so that a Spotify playlist would only become available to visitors once they came to a specific location. 

This way, they had to visit the location to get the unforgettable and scary experience. Who would’ve thought that horror stories could be such a great way to advertise a country?

5. Tourism Ireland – What Fills Your Heart?

You can never go wrong with a heartwarming tourist marketing campaign that celebrates good spirits, brings nostalgia, and connects people to the nature and the culture of one place. Tourism Ireland managed to do all that in one of their recent campaigns titled “What Fills Your Heart?”

In a series of ads with famous Irish actresses in the main roles, including Derry Girls and Sharon Horgan , the Irish tourist board told the story of Irish history, culture, and customs. 

Source: youtube.com

6. Vienna – What Does A Belly Do In Vienna?

There is no better place for a hungry and heartbroken belly to indulge in life’s beauties than Vienna. That’s the story Vienna’s tourist board told in their highly creative and surrealistic short film. 

As the belly walks through the streets of Vienna, trying to forget his dear human who didn’t treat him well, we get a glimpse of what tourists can see and enjoy during their next visit to the city. 

The creator’s unique approach to promoting Austria’s capital wins the creativity award and is an excellent magnet for new tourists. 

7. Only in Scotland – Why Scotland Needs You

During the COVID-19 pandemic, many countries struggled to attract tourists. People were concerned about their safety and if the location could provide memorable experiences despite numerous restrictions. 

At that time, Scotland released a beautiful ad showing why Scotland needs people while showing tourists why they’re the ones who actually need a holiday in this astonishing place. The ad is in the spirit of hope, serenity, and relaxation – everything people needed during the pandemic. 

8. KLM – Live Hologram Bar

Imagine spending hours at the airport talking to almost anyone in the world. You could learn about different cultures, what to visit in your next destination, or chat to make the time go by faster. 

In their 2019 marketing campaign, KLM placed hologram bars in airports around the world and allowed travelers from different parts of the world to connect and exchange their stories. Not a bad way to spend your time waiting for your next plane. 

9. Croatia Full of Life – Ode To Joy

What is a summer vacation in Croatia other than your own yearly ode to joy? 

This famous symbolic motif is what Croatian Tourist Board chose for the promotional campaign in 2012, and earned a prestigious travel industry ‘Oscars’ award, ‘Das Goldene Stadttor,’ at the International Tourism Film Festival. 

Beethoven’s inspiring music narrative, led by cellist Ana Rucner carries the video highlighting the rich cultural, historical, and natural heritage of Croatia as well as many Croatian beauties. 

10. Chicago Not in Chicago

In 2022, Mayor Lori E. Lightfoot announced the launch of the “Chicago Not in Chicago” campaign to show how Chicago has inspired many other iconic cities worldwide. 

This creative campaign featured city tour buses across major US cities where people got a tour of Chicago instead of the city they were visiting. And by first confusing and then entertaining the visitors, the campaign sent a powerful message that every city has a story – a Chicago story. 

Final thoughts

When it comes to travel marketing campaigns, the sky’s the limit. Countries and companies can use many different sources of inspiration to tell unique stories about a location or a travel service. 

And these travel marketing campaigns are a great example of how creativity combined with emotional appeal is a recipe for success. The only question remains: “In which of these locations did you book your next vacation?”

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Top Tourism Campaigns of 2021

Happy 2022! At BTI, we typically end our year with a round-up of the top tourism campaigns of the year. Reviewing those destinations and hospitality businesses going above and beyond to share their creative approaches to visitor attraction. This year, we flipped that on its head and decided to kick off the new year with our annual round-up blog of the top tourism campaigns of 2021 instead. New year, new ideas.

Here are our five favorites, standing out over the last 12 months in another challenging year:

#1 Visit Iceland: Icelandverse

There shouldn’t be any surprise about our first “Top Tourism Campaign” of the year. Mark Zuckerberg made national news with Facebook’s name change to Meta in 2021 and the unveiling of his virtual Metaverse . Riding quickly on the coattails of the announcement, Visit Iceland news-jacked the story with their own version – the “Icelandverse.”

Featuring a Zuckerberg lookalike as the host, the “Icelandverse” shares “how to connect our world without being super weird,” which pretty much sums up public reaction to the Metaverse and accompanying video. It talks about the lights you can see, waterfalls you can visit (for real) and horses you can ride … with real hair you can touch. While striking a sarcastic tone and poking fun at the virtual world – it also does a nice job reminding us that nothing can truly replace reality. Travel offers the chance to have real, meaningful and memorable experiences.

#2 Visit Scotland: Yours to Enjoy – Responsibly

We’ve seen a shift in tourism marketing over the last several years from some of the most popular travel destinations. Even as visitation has slowed due to COVID, many are still struggling with the effects of overtourism on their wildlife, natural resources and within their communities.

In inviting travelers back, Visit Scotland’s 2021 campaign strikes a delicate balance – a welcome and a request to travel responsibly. Stunning drone and nature footage are set against messages of conservation and sustainable tourism with peaceful background music. The video does a nice job of demonstrating what responsible travel looks like (e.g. “take only pictures and leave only footprints”) and the impact it can have, while still making visitors feel like this is the Scotland of their dreams.

#3 Visit Israel: Welcome Back to Israel!

The pandemic remains a huge topic of conversation in the global travel sphere – and destinations would be remiss if they didn’t address health and safety in their tourism campaigns in 2021. Visit Israel’s newest campaign “Welcome Back to Israel!” brings the topic to the forefront of their message to travelers – while still making the destination sound open, active, and full of fun.

The video calls attention to Israel’s “new landmark” as one of the most vaccinated countries on the planet. It highlights masks, green (vaccinated) passports and sanitization methods, while also showing off the local beaches, historical landmarks, cuisine and shopping. By employing upbeat music and a charismatic host, the campaign plays like a special on the travel channel. It’s easy to forget you are watching a piece of brilliant marketing, while imagining yourself lounging with a drink in hand.

#4 Airbnb: Made Possible by Hosts

Pet travel is poised to be one of the major travel trends of 2022. Airbnb saw the signs and hopped on the bandwagon early. Unveiling a series of commercials set to familiar songs (like Dolly Parton’s rendition of “I Will Always Love You” or “Wild Thing” by The Troggs) and featuring real trips, the brand showcased some of its gracious hosts and unique properties – and the two- and four-legged guests who came to enjoy them.

The videos are masterfully done in the sense that they aren’t overly produced – in fact, they feel more like going through vacation photos with a good friend. The slow pace reminds travelers that pets are travel partners as well as at-home companions and that Airbnb hosts are more than willing to accommodate. The cute kitty in one video and adorable golden retriever featured in another doesn’t hurt the brand’s cause either.

See the full “Made Possible by Hosts” series in this playlist:

#5 Visit Sweden: Discover the Originals

It seems that Sweden has a bit of a branding problem when it comes to the names of its towns, lakes, mountains and communities. The problem being that Ikea has commandeered them and assigned these names to some less desirable products – everything from a gaming chair to a toilet brush. In the digital age, this causes a true SEO nightmare – and quite the conundrum for a destination trying to stand out among the conveniently priced furniture.

In Visit Sweden’s 2021 campaign, they encourage travelers to “Discover the Originals” and go beyond the Ikea names to learn more about the country that they came from. While the video is masterfully done, the destination goes beyond a one-minute spot with a companion website and map that breaks down the name (“Stubbarp – more than IKEA cabinet legs”) and then shares the special meaning behind each place in a tongue-in-cheek way (“If you’re happy to use your own legs to explore…”). Not only does it bring attention to the destination in a hilarious way, but it also truly makes you want to explore each and every stop on the map firsthand.

See Sweden’s “Discover the Originals” website and start shopping for a Sweden getaway .

These are the top tourism campaigns of 2021, now go back in time for more inspiration! Check out our Top Tourism Campaign round ups from 2018-2020 and our blog where we break down the elements of a Top Campaign:

Top Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity

The 5 Top Tourism Campaigns of 2019

2018’s Best Tourism Campaigns: Our Five Favorites

Elements of Top Tourism Campaigns

Sarah martin.

Related Posts

Top Tourism Campaigns of 2023

Once again, we’ve taken a look back at the tourism marketing campaigns of the past year. We found upbeat and exciting ideas that simultaneously express…

You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these…

• Collaboration (51)
• Content Development (6)
• Facebook Advertising (4)
• Industry News (1)
• Destination Leadership (30)
• Crisis Communications (1)
• Influencer Marketing (7)
• Travel PR (32)
• Strategic Planning (7)
• Destination Marketing (137)
• Group Travel (27)
• Virtual Events (140)

Collaboration Toolkit

Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.

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The Best Marketing Campaigns for Travel and Tourism

An in-depth guide to the best-performing digital campaigns for marketers in the travel and tourism industry to drive engagement, conversion, and long-term relationships with their customers.

By Michael Lee

15 min read

Introduction

Almost every industry was transformed by the pandemic, but none so much as the travel and tourism industry.

Now that the world has opened back up, people are making plans with renewed enthusiasm and new priorities. Staying home left people with a lot of time to daydream about their next travel destination and the lingering items on their bucket lists. Generic travel excursions are out and unique, personalized experiences are in as consumers search for more meaningful vacations. That search usually begins and ends online, and your digital marketing must keep up with this quick-moving audience motivated by pent-up demand.

How do you stand out from the crowd with your digital marketing strategies and tap into what this hungry audience wants? Your competitors are vying for their attention too, and you don’t want to be left behind.

If you're considering an upcoming tourism campaign, upgrading your social media marketing, or just looking for something other than traditional marketing strategies, you're not alone. Companies across the world have come to the realization that now is the time to use every tool possible to attract and retain new customers in their target audience.

Here’s a guide on the best-performing travel marketing campaigns and tourism marketing campaigns and how you can use them to your advantage to take your digital advertising to new heights.

Campaigns That Increase Conversion Rates

Travel and tourism campaigns that increase conversion rates, automated price drop notifications.

Customers want to find the best price without having to constantly monitor your site for updates.

Give deal hunters and budget-conscious travelers an enticing reason to become a subscriber (and eventually a customer) by providing them with the option to watch their desired flights and bookings. Automatically send a price drop notification or availability update as soon as there is a change. Plus, you can use your visitors’ preference data to offer them relevant recommendations as alternatives in case there are no new updates regarding their desired destination.

AI-powered Personalized Recommendations

Sub-par, irrelevant search experiences are incredibly frustrating. Visitors want recommendations of products and services they would actually want to purchase.

Using native AI recommendations, you can make your customers feel like you’re reading their minds by serving them personalized offers on flights, hotels, car rentals, and more based on their past behavior, then matching them with real-time, available inventory. You can choose a model that suits your needs, such as collaborative filtering, which harnesses user and product data to provide recommendations based on customers with similar interests.

Contextual Personalization

Providing the best possible customer experience is dependent on you truly understanding your visitors. What are their purchase drivers? Is it price? Convenience? Exclusivity, perhaps? Without understanding each visitor’s context, you can’t deliver true real-time 1:1 personalization.

AI-driven contextual personalization provides a major edge in A/B testing by determining which offer a customer is most likely to convert with from the very start of the testing. Whether it’s a discount, a free service, or a service upgrade, AI can help you match the right promotion to the right customer at the right time, offering a faster path to valuable insights and results than traditional A/B testing.

Personalized Newsletters

Newsletters typically have lower engagement and conversion rates — mostly because they are automated and on batch-and-blast schedule

Email is a noisy place to attempt to reach potential travelers, so it’s no surprise that newsletters typically have low engagement and conversion rates — mostly because they’re usually generic. Grab your prospect’s attention with personalized emails that feel so relevant to their interests that they have to click. For example, to engage a potential customer who has a clear affinity for Spain, customize the email to lead with a header image of Barcelona followed by trip ideas to Mallorca and Ibiza. This can be done through advanced customer segmentation, combining zero- and first-party data to come up with a list of criteria for your customer to be added to a segment.

Abandoned Bookings Retargeting

Your visitors are thinking about booking with you and even take the step of adding to cart or getting to the reservation page. Then…nothing happens.

An abandoned booking is an excellent opportunity for conversion. Using a variety of channels, you’ll want to get in front of your prospect everywhere they go online to remind them (“hey, you forgot something”) and sweeten the deal with special discount offers. Your retargeting campaigns should include email, SMS, push notifications, and paid ads on social media, where you can use Facebook Conversion API to serve prospects dynamic information about their unfinished bookings. Personalize your ad content to get higher conversion rates and reduce customer acquisition costs.

Prediction-based Goals

How do you really know you’re targeting the right customers and not wasting valuable ad spend?

Using AI prediction models, you can determine which visitors are most likely to book a trip or identify those unlikely to. From there, you should create a different set of goals for each of these two segments. For prospects likely to book, provide an immediate bonus during their session and increase in-session goal completions; for those unlikely to make a purchase during the session, offer an incentive for them to subscribe to your email newsletter and focus on converting them further down the line.

Zero-party Data Collection

Expectations for data privacy continue to rise, which means companies need a better approach to gathering traveller data and preferences.

The best data is data you can trust. Using zero-party data collection , ask your visitors to tell you their preferences directly. Allow them to configure their own experiences by providing you with their preferred destinations, price ranges, number of travellers, and more. Use personalization tools to collect these directly on your website and app, and adjust their offers in real time.

Local Social Proof Recommendations

Travellers tend to trust recommendations from other travellers, but how do you surface these to them in a meaningful way?

Showing the most popular destinations for those in your subscriber’s region can act as social proof and inspiration to choose the next trip. What are other Berliners looking for? Where are your neighbours spending their vacations? What experiences are people closest to you looking for? Use this info to present relevant offers on your website and app or via email.

Campaigns That Increase Long-term Customer Lifetime Value (CLTV)

Campaigns that increase customer lifetime value (cltv), omnichannel welcome flow.

Your ideal prospects have recently subscribed, but they’re not yet ready to make a booking.

Go beyond email in welcoming new subscribers. In addition to launching an automated welcome email series — designed to introduce customers to your brand and ultimately incentivize them to make a purchase — create an omnichannel campaign that helps you stay top of mind. Using SMS/MMS, push notifications, in-app messages, and paid ad content, you can stay visible at multiple points of a prospect’s buying journey. When they’re finally ready to book a trip, they’ll be more likely to choose your brand.

Find Customers on Social Using High-intent Lookalike Audiences

You’ve had success gaining valuable customers, but now you want to win over more high-value travellers. How can you target your ideal audience?

Once you’ve incorporated a solid social media strategy into your omnichannel approach, you can create lookalike audiences to find high-intent prospects with similar purchasing potential. Based on a seed list of your own first-party customer data — which can include past behavior, customer attributes, and predictions — you can target new customer segments with the highest lifetime value on social media platforms such as Facebook, Instagram, and Snapchat.

Best Channel Prediction

The nature of digital media and the modern buyer journey means your customers interact with your brand across multiple channels and touchpoints. How do you know which channel your customer is likely to show up on and convert?

In the travel industry, the decision-making process is longer than it is in general retail, so it’s important to find the channels where your customers are active to stay top of mind in the long term. Using AI predictions, you can determine the channels where a customer is most likely to engage with your content, which makes your distribution more effective and increases conversion rates.

Upsell Campaigns

You’ve already spent valuable marketing dollars to get visitors to choose your brand. Now, you need to maximize booking value to increase ROI.

After all the hard work of acquiring a new customer, it’s time to show them what else you can offer. Using the information from their purchase and the zero- and first-party data you’ve been collecting, hook them again as they prepare for their trip and increase the booking value. Create an upsell/cross-sell campaign featuring engaging content about recommendations of places to visit and activities to do, combined with additional services such as room upgrades, extra luggage, car rentals, and more. Emails are the most effective way to do this, as they can be seamlessly integrated with transactional communication.

Transactional and Marketing Communications Combines

Visitors expect consistent and personalized communications from travel companies to make their experience a good one.

Some of the most effective travel email campaigns combine savvy storytelling and stunning visuals with transactional calls-to-action — and, as a best practice, the more personalized, the better. By using the same email service provider (ESP) for both transactional and marketing communication, you can maintain consistency in messaging, branding, and templates. But most importantly, you can also combine the information a customer is looking for with additional offers to capitalise on high engagement.

Seasonal Promotions

Travellers seek to plan ahead by searching for the best deals during holidays or festive periods, and don’t want to be disappointed with a lack of availability or unaffordable prices.

Many people travel for events or have event-based travel on their bucket list, and it’s advantageous to find those customers and appeal to this desire. Start by identifying audiences who frequent seasonal events — for example, a music festival such as Tomorrowland or a cultural event like Oktoberfest — using data available from browsing behavior, past purchases, and recent views. Then, target them well in advance of the event with available inventory and the most up-to-date pricing ahead of the peak rush. Your customers will feel you’re looking out for them and their interests and you’ll drive repeat bookings — a win-win.

Build Customer Loyalty

Campaigns that build customer loyalty, thank your customer campaigns.

The most loyal visitors want to feel appreciated. If you don’t do enough for them, you won’t be able to push them to be brand ambassadors.

Nurture and thank your most loyal visitors — your “customer champions” — with rewards and special offers. You can find these customer champions by using RFM (recency, frequency, and monetary) segmentation, which will keep your loyal customers list up to date. Then, create a loyalty email series using loyalty tiers segmentation. Use data about average time between bookings to find the perfect time to email them and offer a special bonus for their next journey. Your customer champions will love it and it’ll grow your CLTV.

Win-back Campaigns

When customers haven’t made a booking in a while, it’s easy for them to completely lapse and never interact with your brand again.

Don’t let a customer forget about you, which can be common in the crowded travel landscape. Using RFM segmentation, you can target customers who have made a purchase in the past, but haven’t purchased recently. Launch a personalized win-back campaign using data from their past and current preferences and purchases to provide them with recommendations of similar offers, as well as new offers to discover.

Gamify Loyalty Programs and Rewards

Customers are increasingly choosing brands that provide meaningful experiences with their personal data and reward loyalty in an interesting way.

Take your loyalty program to the next level by incorporating games that incentive customers to purchase more frequently and trade their loyalty points for rewards. Spin-to-win games, friend-referral challenges, and more tap into multiple aspects of psychology including reward-seeking behavior and competitiveness. Using personalized content, create special offers for achieving new loyalty levels and reward long-term champions with discounts based on their point totals.

Feedback Campaigns

Not knowing what your customers liked or didn’t like about their visit will only lead to making the same mistakes in the future.

Close the loop on each booking by following up with a feedback email campaign that asks your customers to fill out a survey about their experience. Use the feedback data to score your customers based on their experience and create customer segments based on that feedback score. With real-time connection to your CRM or help desk systems, you can filter out customers who have a booking issue (cancellation, delay, change, etc.) and send them automatically to the help desk. The same can be done with those who provide negative feedback to immediately take action.

Reengagement Campaigns

The people in your database who have been inactive for a long time provide a great opportunity to regain revenue and create new loyal customers, but it’s not always easy to know how to start reengaging them.

When customers go dark — as in not clicking on any of your emails or other content — it’s time for a reengagement campaign. Track down these customers where they are online using omnichannel orchestration , targeting them through email, SMS, push notifications, in-app, or paid ad campaigns on Google or social media. Ask them clearly and simply why they stopped engaging. It helps to incentivize them by offering a gift or prize for providing feedback. This best practice strengthens your relationship with customers and also improves your lists. Reengagement campaigns should be used as a last attempt before unsubscribing an inactive user yourself — a healthy database brings a better customer experience, as you only send content to those who are interested in it.

Don't Settle For Less Than The Best With Travel Marketing Campaigns

With travellers both eager to get out and more particular than ever with who they purchase from, you’ll need to take advantage of a marketing campaign like the ones mentioned above to inspire travelers to establish loyalty with your brand.

If you’re ready to put some (or all) of these into practice, then look no further than Bloomreach Engagement . Our powerful platform unifies your customer data into a single customer view, making it easy to launch omnichannel campaigns across 13 channels. Plus, our AI makes it possible to personalize content and recommendations for your customers in real time, so you can drive faster ROI in a competitive industry.

Learn more about how Bloomreach Engagement can facilitate the best travel marketing campaigns today.

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Ready to be in Good Company?

Unpacking the 3 best tourism campaigns.

The best tourism ad campaigns know how to reach the right audience, are current, and are extremely creative. Learn from these effective and successful campaign examples.

Embarking on a journey into the world of successful tourism campaigns is a thrilling adventure in itself. Let’s explore recent examples that have captured attention and set benchmarks for creativity and effectiveness.

What Are the Hallmarks of a Good Tourism Ad Campaign?

A successful tourism ad campaign is marked by several key hallmarks contributing to its effectiveness and impact. These hallmarks include:

Targeting the Right Audience

A crucial aspect of any tourism campaign is ensuring it reaches the right audience. Understanding your demographic, from sun-seeking beach lovers to adventure-seeking mountain climbers, is key to a successful campaign. Be sure to create persona profiles and use data to really understand your target audience. 

Advertising Current Sales and Promotions

Keeping your campaign current with the latest sales, promotions, and exclusive offers is crucial. Travelers are often enticed by special deals, discounts, or unique packages, so highlighting these elements in your campaign can significantly boost engagement.

Keep Recent Events in Mind

Adapting to current global events is a key aspect of a successful tourism campaign. Addressing challenges such as the pandemic or climate disasters in a thoughtful and relevant manner showcases the brand’s awareness and responsiveness, establishing a connection with the audience.

Get Creative!

Creativity is the heartbeat of a compelling tourism ad campaign . From visually stunning content to unique storytelling, a creative approach helps your campaign stand out in a crowded market. Engaging and memorable content is more likely to capture the attention of potential travelers.

3 Best Tourism Ad Campaigns to Draw From

Nyc’s “nyc reawakens” campaign.

NYC & Company, New York City’s official destination marketing organization,  launched the “NYC Reawakens” initiative to signify the city’s reopening and recovery following the pandemic. The 2021 campaign aimed to attract visitors by showcasing the city’s cultural offerings, world-class hotels, and outdoor dining scene. A “Wish You Were Here in NYC” initiative was also introduced, encouraging New Yorkers to invite friends and family to visit.

Read the full press release detailing the campaign here.

Portugal’s “Hello World – It’s Me, Tomorrow” Campaign

Portugal’s enchanting “Hello World – It’s Me, Tomorrow” campaign paints a picture of a destination full of possibilities. Watch the mesmerizing video and discover the allure of tomorrow in Portugal. Learn more details about this campaign here . 

The Louvre’s “Time Princess: Story Traveller” Campaign

Step into a world where art and time intertwine with The Louvre’s “Time Princess: Story Traveller” campaign. Uncover the magic within the museum’s walls in the video  and let it inspire your own storytelling.

Make Your Tourism Ad Campaign Your Own with TEGNA

The world of tourism ad campaigns is dynamic and ever-evolving. By understanding the hallmarks of a good campaign and drawing inspiration from the best, you’re well-equipped to create a campaign that resonates with your audience and leaves a lasting impression. 

Ready to turn inspiration into reality? TEGNA is here to help you craft an outstanding tourism ad campaign. Let your creativity soar, and contact us to make your campaign an unforgettable journey. 

Looking for more inspiration? Be sure to check out: 

• Travel & Tourism Advertising: What Do Consumers Want to See?
• 5 Travel & Tourism Ads to Inspire Your Next Creative Video Campaign
• 17+ Travel Marketing Stats to Inform Your Strategy

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Tourism Marketing Strategies for 2021 and Beyond

Table of Content

What’s a marketing strategy, 14 tourism marketing strategies to help you succeed in 2021 and beyond.

We currently live in an experience economy and travel is the ultimate experience, wouldn’t you agree? That’s why the travel and tourism industry is set to be one of the biggest and most lucrative industries, globally.

According to the World Travel and Tourism Council (WTTC), travel and tourism grew by 3.9 percent in 2018; generates $8.8 trillion in revenue; and created 319 million jobs.

Those are some pretty big stats.

In order to compete in such a growing and lucrative industry, you need a rockstar marketing strategy. A strategy to get more eyes on your brand, and consequently, more customers.

That’s what we want to share with you in this article: the most up-to-date marketing strategies for tour and activity providers.

Before we begin, it’s important to make a distinction between a marketing strategy and a marketing tactic. (As we will strictly be covering marketing strategies in this article.)

A marketing strategy is essentially an overarching plan to achieve one’s marketing goals and objectives. In plain terms, it is a plan which guarantees that your marketing tactics are constantly contributing to your business goals.

Tactics, on the other hand, consist of highly practical marketing activities that you do every day. For example, posting to social media, writing blog posts, sending emails, etc.

That distinction is quite important. In this article, we will cover the top tourism marketing strategies for tour and activity providers.

1. Understand Your Customers

The first thing you need to do is to understand your ideal customers.

You need to know their demographic information; as well as what drives them to book and how they prefer to book. Questions to ask yourself during this brainstorming session are: What motivates them [your ideal customer] to travel? Where do they find information about their destination? How do they prefer to book? What annoys them about the research and booking process?

You can build at least 3 customer personas from your answers to those questions. You can then develop your branding, website and marketing strategy around the personas.

Keep your unique selling point and what drives you as a business in mind. You’ll need to convey that in an appealing way to reach your customers on a more personal level.

2. Optimize Your Website

Your website is the foundation for all your internet marketing efforts. As such, you should optimize it frequently to improve user experience and boost your conversion rates.

If your site performs poorly on mobile, is cluttered, too slow, or just too old, you definitely need to optimize it. You can test your site performance and speed with SEO Grader tool .

Perhaps you already do all that and your site is well-designed and well-functioning. But is it optimized for clicks and conversions? In that case, it may be a good idea to call in an expert (with industry knowledge) to help you make the right optimizations.

3. Focus on Mobile

According to Think with Google , 48 percent of US smartphone users are comfortable researching, planning and booking their entire trip on their mobile devices. The stats are similar in Europe: 45 percent of UK travelers and 44 percent of French travelers are comfortable planning and booking their entire trip on their mobile devices.

What does this tell us?

That the mobile experience should be as good as the website experience, if not better. Users need to be able to perform the same tasks, as comfortably, on their mobile devices as they can on the desktop version of your website.

To highlight the importance of the mobile experience, the same Think with Google study found that 33 percent of mobile users have a negative perception of a brand if their mobile experience is slow.

That says a lot.

4. Be Social

Social media is one of the most effective marketing channels for the tourism industry. That’s if you choose the right platform (where your customers are) and set up a strategy for each platform.

Facebook is perhaps the best social media platform for tour and activity providers, in terms of driving traffic to a website. It’s a crowded social network but you can find your tribe by using specific targeting and advertising. Here’s a detailed guide to rocking it on Facebook .

Instagram has one billion monthly active users . That’s a lot of people to get your brand in front of. Additionally, Instagram is a purely visual platform which makes it the perfect medium to market a destination.

Instagram launched IGTV in 2018 to host vertical long-term video content on mobile devices. The platform has experienced tremendous growth since its launch, as marketers and brands have become increasingly reliant on mobile video content to boost engagement metrics and conversion rates.

5. Live Video Marketing

Video marketing is king right now, especially for brands in the tourism sector. Travelers are frequently searching for videos of destinations they want to travel to. The problem is that they no longer want just pre-recorded videos.

Live streaming videos are getting more and more popular. Your potential customers probably love watching them (research shows that 82 percent of people prefer to watch live videos over social media posts ); while you get to lower your video production costs and show your authenticity as a brand.

Let’s take a look at a brand that gets live video streaming right: Hotel del Coronado in San Diego. They have a 24/7 live beachcam to show customers the beach fun they’re missing out on. They simply set up a camera and put on a live feed.

6. Send Those Emails

Your email list is the only (and most valuable) marketing asset you own. It is more powerful than other marketing strategies: It converts better than both social and search .

So if you don’t have an active email list, you need to start building one. You should ideally have a subscription form on your website to invite website visitors into your inner online community. From there, you can connect with them again and convert them into paying customers.

Here are the ins and outs of email marketing for tour and activity providers.

7. Accept Online Bookings

According to Zion Market Research , the online travel booking market was worth 765 billion USD in 2017 and is expected to generate 1,955 billion USD by 2026. In addition to that, over 57 percent of all travel reservations (including accommodation, tours and activities, flights, etc.) are made online.

Travelers have a lot of online resources and tools at hand to research, review deals, and choose the best travel deals for them. If you want yours to be one of the travel deals they book, you need to meet them where they are: they’re booking travel deals online so you need to facilitate online bookings on your website.

To start getting bookings online, you’ll need a booking system embedded to your website. Try Regiondo – it’s the most popular booking system in Europe that lets you grow your revenue and automate everyday reservation tasks. Book a demo and our experts will guide you through the platform and answer all your questions.

8. Tap into The Power of Reviews

Review sites like Yelp, TripAdvisor, and Google Local are perfect for building up an online presence and reputation.

Consider getting on one, or a couple of notable ones. Make sure to respond to all reviews – both negative and positive – to acknowledge that you’re listening and hearing every single feedback.

Reviews not only increase consumer confidence in your brand and products, but user-generated content, in general, can help boost your website ranking and conversion rates.

9. Blog, Consistently

Your customers want to hear from you . They want knowledge and insights from you, i.e. a blog. Blogging is a good way to tell stories, share unique insights about the destination, share travel tips, etc.

It’s also a good way to reel in your audience and advertise your expertise in the field. If you do not currently have a blog, create one and blog on a consistent schedule.

10. Get SEO Right

SEO is more important today for tour and activity providers than ever before.

A typical traveler’s journey today starts with Google. Tourists use search engines to research destinations, accommodation, transport, activities and tours, etc. If your offerings are not on the first page of search results, you don’t exist to a potential customer.

In fact, people joke that the best place to hide corpses is on the second page of Google search results because no one ever goes there.

So it’s important to show up in the top search results pertaining to your brand and offerings.

However, competition is high.

It’s not easy to rank on the first page of search engine results for many popular travel keywords. However, the effort is worth it because ranking high in Google search results for a specific keyword is better than running a Facebook ad or a TV commercial.

That is because people don’t use Facebook to buy products or services. However, when they search for specific products and services on Google, they often have an intent to purchase that product or service.

So, if they search for tours and activities in a destination you’re in, they are highly likely to book from you if you show up in the top results. You can check your SEO performance and keywords you are ranking for with our free SEO grader tool.

Cosmos , a tour operation company in Italy does SEO really well. They even show up in the top search results for the “tours in Italy” keyword on Google.

11. Set Up or Optimize Your “Google My Business” Listing

Speaking of SEO, Google My Business is a good place to start your SEO efforts, particularly local SEO.

For those unfamiliar with Google My Business (GMB), it is a free tool that enables you to control how your business shows up on Google Search and Google Maps . It specifically enables you to add your business name, contact details, location, hours, photos, etc. You can also monitor and respond to customer reviews, and see where and how people are searching for you.

And when people search for tours and activities near them, they’re usually ready to book the tour on that same day . Therefore, it’s important to create and optimize your GMB listing.

12. Focus on Experience

As mentioned earlier, we live in an experience economy and thus, in an era of experiential marketing. Experiential marketing is basically marketing that allows customers to experience your brand as opposed to you marketing your tours and offerings to a broad audience.

It’s also known as engagement marketing and it enables people to interact with brands one-on-one. Brands use physical branded materials to show customers what they offer and what they are all about on a more personal level.

You guessed it, it’s millennials that brought about experiential marketing; and at this rate, it’s only growing bigger. And it’s not only millennials that respond well to experiential marketing, older consumers do too.

Let’s take a look at an example of good experiential marketing: Travel Wisconsin . Travel Wisconsin ran a campaign to help potential tourists to imagine themselves doing various activities around Wisconsin. They used a funhouse mirror with local activities like tubing, and placed the activity in areas where people would be waiting, e.g. bus stops.

As you can see, experiential marketing is very different from traditional marketing strategies. Instead of spreading your message through traditional marketing tactics like print ads or commercials – messages that people don’t want to see or hear – you’re allowing people to interact with your brand in a fun way.

And guess what? Those are experiences people don’t want to miss out on.

13. Engage Micro-Influencers

Micro-Influencer marketing really came to the forefront last year and is still rising today. An increasing number of brands are relying on influencers with smaller and more targeted audiences (versus influencers with larger and broader audiences) to market their products or services.

Micro-influencers usually have 1,000-1,000,000 followers and specialize in a specific niche within their industry. As such, they often have higher engagement, more loyal followers, and better conversions on their social channels. Plus, they are cheaper than the big influencers.

14. Set Goals, Monitor and Optimize

When you begin executing some of these marketing strategies, you may notice sudden changes in your business. Those changes are a result of you getting to know your audience better and knowing which marketing strategies work best for you.

For example, you’ll know the types of blog posts your ideal customers like, whether they are responding well to your social strategy, and how they feel about your tour offerings and brand (via reviews).

You need to assess and analyze that data/feedback, and then make the appropriate changes to your marketing strategy.

For example, if a certain type of blog post is doing far better than other post types, consistently , then you should probably publish that type of post every week. Or perhaps you have many followers on Facebook but few on Twitter…you should review your social media strategy and make optimizations.

Those are the top tourism marketing strategies to consider implementing this year and beyond.

If the strategies in this post are executed correctly, you’ll get considerable results in terms of overall sales.

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Best Tourism Marketing Strategies to Skyrocket Your Business

In today's competitive tourism industry, having a high-converting marketing strategy is crucial for standing out and attracting more visitors to your destination or experience. 

Whether you're looking to refine your approach or implement new tactics, focusing on these key areas can help skyrocket your business in the tourism market.

What is Tourism Marketing?

Tourism marketing is the strategy businesses use to promote their destinations, activities, and experiences to potential visitors. It's about communicating the unique aspects of your brand and location in a way that engages and attracts your target audience.

 By implementing effective marketing strategies, you can differentiate your business from the competition and attract more customers.

Different Types of Tourism Marketing

Tourism marketing encompasses a variety of strategies tailored to attract different segments of travelers to a destination, activity, or experience. 

By understanding and implementing these different types of tourism marketing, businesses can more accurately target their desired audience, differentiate themselves in a crowded market, and create compelling reasons for tourists to choose their offerings over competitors.

Location Marketing

Location marketing focuses on promoting a specific place or destination. It's about showcasing the attractions, culture, and unique experiences available. Engage your audience by sharing photos, reviews, and insights about the destination.

When you hear the name of a continent or country, certain destinations instantly spring to mind. Mention "Europe," and images of the UK, Spain, France, or Italy might float through your thoughts, regardless of whether you've visited these places. What drives this phenomenon?

This is the power of destination marketing, a prevalent approach in the travel and tourism sector. The aim is to draw customer focus to a particular locale. 

Instead of focusing on a single attraction or place to stay, destination marketing showcases the entire area as a must-visit travel spot. Through this strategy, marketers capture the essence of a place, making it top-of-mind for potential travelers by highlighting its overall appeal and unique experiences.

Activity Marketing

Activity marketing targets travelers interested in specific activities or experiences, such as hiking, wine tasting, or art tours. Showcase the experiences you offer and differentiate your services from others.

Activity Marketing occurs when tourism marketers focus on promoting a specific activity tied to a particular location. This marketing approach encompasses a broad spectrum of tourist activities, including adventure sports, culinary tours, and visits to art galleries.

If your objective is to spotlight a unique experience or activity, adopting Activity Marketing is the strategy to pursue. This method effectively draws attention to distinct things travelers can engage in, enhancing the appeal of a destination through its diverse offerings.

Corporate Marketing

Corporate marketing in tourism promotes the brand as a whole. It's about building a strong brand identity and positioning your business as a leader in the tourism industry. Communicate your values, mission, and the overall experience customers can expect.

Envision a corporate executive traveling abroad for a meeting or conference. Their focus isn't on the leisure activities a destination offers.

This is where corporate marketing comes into play within the realm of tourism marketing. It's a strategy that allows professionals to showcase destinations as ideal venues for business events. By doing so, they can elevate the profile of these locations among the corporate sector, capitalizing on the influx of professionals congregating for events, thereby generating popularity and profit from the business tourism segment.

What are the Best Tourism Marketing Strategies?

The most effective tourism marketing strategies are those that adeptly combine an in-depth understanding of target audiences with the innovative use of digital tools and platforms. Together, these strategies form a comprehensive approach to attracting visitors, enhancing their engagement, and ultimately driving bookings.

Research Customer Needs

The initial step in crafting an effective tourism marketing strategy is gaining a deep understanding of your perfect customers.

It's crucial to gather demographic details and insights into their booking behaviors and preferences. During this analysis, consider questions like: What inspires their travel decisions? Where do they look for destination information? What are their preferred booking methods? What aspects of the research and booking process frustrate them?

From this information, create at least three detailed customer personas. These personas will serve as the foundation for tailoring your branding, website, and overall marketing approach.

Remember to also focus on your business's unique selling points and core motivations. Highlighting these in a way that resonates on a personal level with your audience is key to connecting with them more effectively.

Build an Experiential Website

Your website is the foundation for all your internet marketing efforts. As such, you should optimize it frequently to improve user experience and boost your conversion rates.

If your site performs poorly on mobile, is cluttered, too slow, or just too old, you definitely need to optimize it.

Create a website that showcases the experiences your destination offers. Use engaging content, videos, and photos to communicate the value of your tours and activities.

Focus on Mobile

With most travelers using smartphones for planning and booking, optimize your online content and booking process for mobile devices to enhance the user experience.

Social Media Platforms

Social media stands as a highly potent marketing avenue within the tourism sector, especially when the appropriate platform is selected to meet customers where they are, accompanied by a tailored strategy for each.

Facebook shines as a premier choice for tour and activity providers aiming to drive website traffic. Despite its vast user base, targeted advertising and specific strategies can help you connect with your niche audience effectively. 

With a billion monthly active users , Instagram offers a vast audience for brand exposure. Its emphasis on visual content makes it an ideal platform for showcasing destinations. The introduction of IGTV in 2018, catering to vertical long-form video content on mobile, has seen a significant uptake. Marketers and brands leverage this feature to enhance engagement and improve conversion rates, tapping into the growing trend of mobile video content.

To further enhance your marketing efforts, explore these 9 effective marketing strategies for tour and activity operators , offering a deep dive into practical tactics that can significantly boost your visibility and bookings.

Video Marketing

Videos are a powerful way to showcase destinations and experiences. Share videos on your website and social media to attract and engage potential visitors.

Email Marketing Pro

Launch targeted email campaigns to keep your audience informed about new tours, special offers, and insights about your destination. Personalize your messages to increase engagement and conversion rates.

Blog Regularly

Your customers want to hear from you. They want knowledge and insights from you, i.e. a blog. Blogging is a good way to tell stories, share unique insights about the destination, share travel tips, etc.

It’s also a good way to reel in your audience and advertise your expertise in the field. If you do not currently have a blog, create one and blog on a consistent schedule.

Share valuable information, travel tips, and destination guides through regular blog posts. This not only engages your audience but also improves your website's SEO.

Tourism Trends: Opportunities for Destination Marketing

Embrace new technologies and trends, such as virtual reality tours or sustainable travel options, to attract a broader audience. Leverage these trends in your marketing campaigns to stand out in the market. Some of the latest trends to look out for are:

• Digital Marketing
• Personalization
• Sustainability
• Emphasis on Local Culture
• Collaboration

Keeping up with evolving preferences is key to a successful strategy. Delve into our comprehensive analysis of current travel marketing trends , focusing on personalization and customization to attract a broader audience.

Key Takeaways

• Understanding Your Audience: The cornerstone of effective tourism marketing lies in a deep understanding of your target customers. Identifying their demographics, preferences, and booking behaviors allows you to craft personas and tailor your marketing strategies to meet their needs, ensuring your offerings resonate on a personal level.
• Leveraging Digital Platforms: Emphasizing the importance of a strong online presence, from an experiential website optimized for mobile users to active engagement on social media platforms like Facebook and Instagram. Utilizing these digital tools enhances visibility, engages potential visitors, and drives bookings.
• Content is King: Regularly producing compelling content, whether through blogging, video marketing, or email campaigns, keeps your audience informed and engaged. This not only showcases your expertise and the unique experiences you offer but also significantly boosts your SEO, drawing more traffic to your site.
• Adapting to Trends: Staying ahead in the tourism industry requires keeping abreast of the latest trends, such as digital marketing innovations, sustainability, and local culture emphasis. Incorporating these trends into your marketing efforts can broaden your appeal and set you apart from competitors.

Frequently Asked Questions

How can i identify the target audience for my tourism marketing campaign.

Analyze market research, customer data, and social media insights to understand the demographics, interests, and preferences of your potential customers.

Are There Any Ethical Considerations in Tourism Marketing?

Yes, it's important to promote responsible travel and respect for local cultures and environments. Ensure your marketing materials communicate these values.

How Can I Measure the Success of My Tourism Marketing Strategies?

Utilize analytics and conversion tracking tools to measure the effectiveness of your campaigns. Evaluate engagement, booking rates, and revenue to optimize your strategies for better results.

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Who wants to stay home when there’s so much to see and do across the globe? 

If you operate a travel company, your services will always be in demand. But you’re not the only travel brand on the market. 

The travel industry is highly competitive, with countless options available to consumers. So, successfully marketing your travel brand requires standing out. 

It’s not an easy feat. 

But with the right strategies in place, your travel brand can become the top-notch, go-to destination for consumers.

Educating yourself on the latest travel marketing trends is the first step. However, implementing them will require you to be adaptive and open to innovation. 

There are many benefits to keeping an ear to the ground on these trends. You stay ahead of the competition, build rapport with consumers, and much more. 

If you’re not sure where to begin, don’t worry. 

We’ve outlined 9 of the top trends in travel marketing. Plus, we offer examples of how these trends work and tips on how to make them work for you.

Ready to give your travel marketing and PR strategy an upgrade?

Let us help! Simply book a free consultation with one of our PR and marketing experts. We will take a look at you current mix to see where it could benefit from these travel marketing trends.

Travel Marketing Trends 2024

• Public Relations
• Micro-Influencer Marketing
• Video Content
• Optimized Google Business Profile
• Eco-Friendly Tourism
• Augmented Reality and Virtual Reality
• Personalization
• User-Generated Content
• Social Media Marketing

1. Public Relations is an Excellent Way to Build a Good Reputation

In the travel industry, a good reputation is vital and can significantly influence customer decisions. That’s why public relations (PR) is one of the most important travel marketing trends. 

PR helps you build and maintain a positive reputation through consistent brand messaging and responses to feedback. 

Also, with the abundance of travel options available, credibility is key for customers to trust your company. PR can help you build a positive reputation through media placements, mentions, and influencer relationships​​.

PR strategies involve creating personalized and localized content that resonates with specific audiences​​. When it comes to the travel industry, timing is everything.

Start preparing your PR plan a year in advance. Align it with your travel company’s seasonal calendar. This involves crafting timely PR responses for travel events, offers, or news. Early pitching of press releases and content is crucial for securing journalists’ consideration. 

Here is an example of a travel press release from Tripadvisor: 

Pro Tip : Use PR to highlight local stories, traditions, and experiences that travelers can only find at your destination. This can include featuring local artisans, unique cultural events, or hidden gems that aren’t widely known. And remember, press releases are only one type of PR content.

PR isn’t always an easy undertaking. We can help you streamline the process and build a positive brand image. Learn more by booking a free demo .

Ready to start your PR strategy? Need some ideas to get started? See our article: 18 Top PR Trends Shaping the Industry in 2024

2. Micro-Influencer Marketing Can Help You Reach Your Target Audience

About 11% of adults follow travel influencers. But not just any influencer will do. 

Micro-influencers typically have higher engagement rates compared to macro-influencers, placing collaboration with them among the top travel marketing trends. 

Their smaller audience size tends to foster a more personal and authentic connection. This can lead to higher levels of interaction.

Plus, micro-influencers often cater to niche markets, making them ideal for targeting specific segments of the travel market. This may include luxury travel, budget backpacking, adventure tourism, or cultural experiences.

Additionally, micro-influencers can provide tailored content that resonates deeply with their followers. These followers often share similar interests.

Start by using specific Google searches or hashtag searches on social media platforms to find influencers relevant to your brand. This can include “adventure travel influencers” or “luxury travel influencers.” 

Instead of scripted or overly promotional content, encourage influencers to share genuine experiences. Authentic storytelling can resonate more with audiences.

Here is an example of micro-influencer marketing in the travel industry: 

@katelyn_roth travel rankings ✈️❤️ #traveltiktok ♬ Run Boy Run (In the Style of Woodkid) [Karaoke Version With Backing Vocals] – Playback Audition

Pro Tip: Evaluate micro-influencers’ engagement levels and ensure their followers are genuine and active. Additionally, utilize their authentic voice to share honest and detailed perspectives about travel experiences. This can be more influential than traditional advertising​​​​.

Think influencer marketing is right for your brand? Get more influencer tips by reading our article: 9 Top Influencer Marketing Trends Shaping the Industry in 2024

3. Video Content Showcases Your Travel Offerings

Travel is inherently about stories, and video is one of the top storytelling mediums. That’s why video content is one of the leading travel marketing trends for 2024. 

Travel video content showcases the thrill of new experiences, the discovery of different cultures, and the personal transformations that occur on the journey. It leverages this natural storytelling aspect, which enables you to connect with audiences on a deeper level.

In the travel industry, customer engagement is critical. Video content marketing provides valuable and relevant information that keeps potential travelers engaged. This approach helps build a community of followers who are more likely to return for more information and bookings.

When leveraging video content, use high-quality video production. That includes a good camera (even smartphones can work in some situations), stable recording equipment, and external microphones.

Your video content should tell a story that resonates with your audience. It could be about the adventure, relaxation, culture, or unique experiences that a destination offers. Use compelling narratives to show the beauty and uniqueness of the location. Focus on what makes it different.

Below, you’ll find an example of video content in travel marketing: 

Pro Tip : Use a variety of video types to showcase the diversity of experiences your travel brand offers. This can include destination guides, travel tips, promotional videos, and customer testimonials. You can also include videos that answer frequently asked questions.

For more video marketing ideas, check out our article: Top 10 Video Marketing Trends for 2024 [+ Tips]

4. An Optimized Google Business Profile Boosts Visibility

With billions of searches conducted daily on Google, Google My Business profile optimization has become one of the top travel marketing trends for 2024. 

An optimized Google My Business profile increases the likelihood of your travel agency being discovered by potential customers. This profile appears in relevant search results, making it easier for travelers to find travel companies based on their search criteria​​.

It also helps lend credibility to your travel business. It displays important information such as contact details, customer reviews, and ratings. This transparency and availability of information can greatly influence a potential customer’s decision.

Start by claiming your Google My Business page. Even if Google has automatically created a listing for your business, you need to verify the information and optimize it. 

Ensure that all details are accurate and fully completed. This includes your Name, Address, Phone Number (NAP), website URL, business category, and description. For example, if you run boat tours, select “Boat Tour Agency” as your category. 

Here is an example of what travel marketing looks like on Google My Business:

Pro Tip : Use the “ Reserve with Google ” feature. This allows potential customers to book and pay for tours directly from your Google My Business listing. This feature simplifies the booking process and can be an advantage for in-destination bookings​​.

SEO is a great marketing strategy for travel brands. Get more SEO ideas by checking out our article: 9 Essential Search Engine Marketing Trends for 2024 (+ Tips and Examples)

5. Eco-Friendly Tourism is the Latest Travel Craze

There’s a growing global awareness about eco-tourism . This places promoting eco-friendly tourism among the top travel marketing trends. 

Many travelers are now more conscious of their ecological footprint and are seeking travel options that are less damaging to the environment. This shift in consumer behavior drives demand for eco-friendly travel experiences.

But what is it exactly?

Eco-friendly tourism often involves engaging with local cultures and communities in a more meaningful way. Many travelers today aren’t looking for superficial tourist activities. They want authentic experiences that offer a deeper connection to the places they visit.

Additionally, the trend towards health and wellness has expanded into the travel sector. Eco-friendly tourism often includes activities in nature. This aligns with the desire for healthful, outdoor, and wellness-oriented vacation experiences.

When marketing sustainable tourism services, it’s crucial to focus on a specific target audience. Research indicates that younger generations, particularly Gen Z and millennials, are most concerned about sustainable travel. 

Your marketing should cater to the platforms and content styles preferred by these demographics. This can include using social media platforms such as TikTok and Instagram. It can also include creating content that resonates with their environmental and cultural values. 

Earth Changers is one of the many eco-tourism companies promoting sustainability. Here is an example of what they offer:

Pro Tip : In your marketing materials, focus on the positive impacts travelers can make by choosing your services. For example, if your company contributes to conservation or local communities, articulate these impacts clearly.

6. Augmented Reality and Virtual Reality Provides Immersive Travel Experiences

Augmented reality (AR) and virtual reality (VR) are among the most innovative travel marketing trends. They both provide an immersive experience unmatched by any other digital technology. In fact, there’s a growing interest in travel AR and VR across the globe.

VR offers a highly engaging form of advertisement. It allows potential visitors to feel as if they are already at the destination before they book.

Meanwhile, AR can provide comprehensive guided tours around museums or exhibitions. This can enrich the visitor experience with additional information and interactive elements​​.

Additionally, AR technology can be used to create gamified tours. This often requires users to scan images to activate travel experiences or mini-games. This both entertains guests and increases dwell time at various locations. 

This technology also allows users to go on virtual tours of famous landmarks while being in one place. They can get extra information while traveling to various locations. This “try-before-you-buy” method can significantly increase customer confidence and interest.

Try using VR to offer potential travelers a virtual tour of destinations, hotels, or experiences. Renderverse and Avatour are excellent VR tools for this. 

With AR, create interactive guides that travelers can use at destinations. For instance, pointing a smartphone at a historical site could display information or stories.

Rock Paper Reality is one AR tool used for travel and tourism. Here is an example of what it looks like:

Pro Tip : Transform the booking process with VR. Allow customers to virtually explore different room types, amenities, or even travel options. This allows customers to make more informed purchasing decisions as they shop.

Want to see how you can further integrate new tech into your marketing and PR strategies? Learn more here: 8 Marketing Technology Trends That Can Supercharge Your Marketing Efforts

7. Personalization is Key to Turning Consumers Into Customers

Why is personalization one of the leading travel marketing trends? It allows travel companies to tailor their services and communications based on individual preferences and behaviors. This strategy leads to a more satisfying and relevant experience for customers.

By providing personalized experiences, you can engage customers more effectively. This often translates into enhanced customer loyalty. Customers are more likely to return to a brand that understands their preferences and provides customized experiences.

How can you get started on personalization as one of your travel marketing trends?

First, you’ll need to gather customer data. AI and data analytics enable you to gather, analyze, and act on vast amounts of customer data. You can use this data to predict customer preferences and behavior.

Be sure to collect zero-party and first-party data. This can include information directly shared by customers and data gathered from interactions with your brand. Use this data to understand customer behavior in real-time.

Once you’ve collected your data, use it to segment your email list and social media followers based on interests, behaviors, location, etc. 

This enables you to create content that resonates with each group. For example, you can send location-specific offers to customers based on where they live or their destination preferences. 

Using quizzes is a great way to send personalized travel content to potential customers. Here is an example from Conde Nast Traveler : 

Pro Tip : Employ dynamic content in your emails to customize parts of your message for different subscriber groups. This approach allows you to send one email but tailor certain sections, such as offers and images.

Using AI can boost your PR and marketing efforts across the board. Want to see how others are using it? Check it out: 8 AI Marketing Trends for 2024 and Beyond (+ Tips & Ideas)

8. User-Generated Content Lends Credibility to Your Travel Brand

User-generated content (UGC) offers a level of authenticity that traditional marketing methods can’t match. That’s why it’s one of the top travel marketing trends. 

When potential travelers see real photos, videos, and reviews from other travelers, it lends credibility to the travel experience you’re promoting. Unlike professionally created content, UGC is seen as more genuine and relatable.

For travel companies, UGC is a cost-effective marketing tool. It reduces the need for expensive photo shoots and ad campaigns because it leverages content that customers create. This helps save money, time, and resources.

Plus, content created by users tends to receive more likes, shares, and comments. This higher engagement rate boosts your travel brand’s visibility. Plus, UGC fosters a greater sense of trust and brand authenticity.

When garnering UGC, encourage customers to generate content that highlights particular aspects of your travel offerings. For example, a retreat leader might focus on the serenity of the destination. A tour operator could emphasize the excitement of activities. 

Inform customers about the type of content you seek and explain how you will use it. Also, ensure that you have their permission to share it.

Testimonials are an excellent type of UGC. Here is an example of how they’re displayed on travel websites:

Pro Tip : Leverage UGC across multiple channels and formats for maximum impact. This can include featuring customer reviews on your website, creating social media feeds with curated customer content, and using customer images in recurring marketing campaigns.

Content marketing helps you inform your audience about your destinations. Want to see what’s trending? Learn more: 7 Top Content Marketing Trends 2024 [+ Tips and Tricks]

9. Consumers Often Use Social Media Platforms Before Booking Travel Destinations

Social media is one of the top travel marketing trends due to its vast global user base. And research shows that social media has the biggest influence on travel destination choices .

One of the reasons is that travel is a highly visual industry, and social media is an ideal platform for showcasing stunning images and videos. This visual appeal can capture the interest of viewers and inspire them to explore new destinations.

Plus, compared to traditional advertising methods, social media marketing is more cost-effective. Even with a limited budget, your brand can reach a large audience through targeted ads and organic content.

Not to mention, social media also allows you to engage with your audience in real time. You can respond to queries, gather feedback, and manage your reputation more efficiently. 

How should you incorporate social media as one of your travel marketing trends?

Keep an eye on current social media trends and adapt them to fit the travel industry. Use interactive content, such as polls, quizzes, and challenges. You can also run contests and giveaways, which are popular and encourage participation.

It’s important to be genuine in your social media interactions. Share real travel photos and stories. Diversify your content to balance promotional material with lifestyle, destination, and activity posts.

Here is an example of social media marketing for travel companies from Intrepid Travel : 

Pro Tip : If you have the budget for targeted advertising, consider using it. Platforms such as Facebook and Instagram offer sophisticated targeting options that can be very effective in travel marketing.

Not sure what’s currently trending? Need more ideas on how to leverage social media? Read our article: 9 Top Social Media Marketing Trends Taking the World by Storm

Key Takeaways on the Latest Travel Marketing Trends

The travel industry is crowded with options with many companies trying to stand out at the same time. Making your travel brand front and center requires unique and innovative marketing strategies.

However, it’s equally important to be flexible and open to implementing these trends in your strategies. This adaptability is key to staying relevant and appealing in the rapidly evolving travel market.

As a travel brand, you have a destination to reach: increased engagement and ROI. Consider these travel marketing trends as the fastest possible route to getting there. Give them a try and find out which ones work best for your travel brand. 

Ready to get started? Not sure how to add these travel marketing trends to your mix? Let us help! Book a free consultation and we’ll look at how to boost your current strategy.

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What is the Role of Public Relations in the Travel and Tourism Industry?

What are the benefits of public relations in travel and tourism, tips and tricks for creating an effective pr campaign, 1. have a strong social media strategy, 2. bet on local, personalized messages, 3. partner with important travelers and influencers, 4. focus on mobile devices, 5. create video content, 6. participate in and organize events, 7. look to the future of vr technology, 8. interact with prospects and customers, 9. monitor social media mentions of your brand, 10. measure the results of your efforts, final thoughts , public relations in travel and tourism: how to do it right.

Kinga Edwards

Dec, 17, 2021

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Travel and tourism public relations play a key role in helping your company remain visible in its field. Without proper PR, most people won’t even know who your brand is or what it does.

💡 Read Digital PR Explained: Best Strategies and Tools

Here are some ways you can create great PR yourself, even without hiring a professional agency.

People travel further and more frequently than ever before. So your brand has no choice but to try harder and harder to stand out in this competitive market.

Public Relations (PR) is one of the big things that affect tourism. It refers to getting information out there to the public about an entity, offering them something exciting and newsworthy.

Public relations covers traditional media relations, content creation, and social media initiatives. It’s a long-term strategy – a consistent, ongoing presence generates awareness and exposure and helps companies reach revenue goals.

Despite its importance, public relations is still viewed as a less important part of the marketing mix by many brands. 

There is nothing more false than that – PR, no matter the industry, should be treated seriously and with the right strategy.

It’s essential to portray your brand well to increase bookings, engage customers, and build a positive reputation that will impact your whole brand’s performance.

• Travel PR brings valuable media connections. The media regularly release, for example, lists of the top hotels to visit – use it to your advantage and make sure that your business is in it. Such positive publicity builds credibility and helps create a positive image.
• PR can be a useful promotional tool. Blog reviews and press releases are a great way to tell your company’s story in an engaging, opinionated tone. It doesn’t have to be too pushy to be successful. They can help you build credibility and exposure for the brand.
• PR streamlines the process of creating your brand’s awareness. By supporting charities or organizing special events, you can easily promote your brand and build awareness. Whether launching a new product or just running a promotional campaign, you can easily promote your business through these PR activities.
• PR provides a greater connection with the audience. All actions will not stay irrelevant for your target audience. It will pay off in the future.
• PR can help you communicate with the stakeholders. Public relations activities can help you maintain a good relationship with all the stakeholders, e.g., the investors or even engage your employees .

Read: PR Automation: Best Tools Which Do The Work For You

Tourism and travel is a slightly different industry than others (but one where you have lots of room for action). The following tips are helpful in general, but you can also find some that work particularly well in your field.

To succeed in this hugely competitive market – take a look at some actions that can help you leverage your business objectives.

It may not surprise you at all – but pay close attention to your social media strategy. The Internet has become the most popular channel for travelers to book their trips – more than ever before travelers are online and mobile-savvy.

83% of US adults now prefer to book their travel online. From general data, reviews to exciting photos of resorts and hotels – every detail matters to encourage them to purchase.

Experiment with different strategies to see what works best for you. Be creative, gather your data, look at what others do, and develop a plan that suits your business model best.

This is easy to say but often hard to actually do. We are all so used to our own social media platforms that it is tough to look outside of your comfort zone. 

It’s no use just posting on Facebook or Instagram – if you want actionable results, you have to take a closer look at each platform and see what opportunities they offer you. For instance, you can work on a theme-based design for your Instagram profile. It is important you  change background in photo  so your posted pictures match the overall theme of your profile.

You can’t be everywhere at the same time. So don’t try to market your company in every corner of the world – focus on specific areas and people who live there . 

The personal touch goes a long way, especially when trying to increase your brand awareness among travelers. Keep in mind that word-of-mouth marketing is quite popular in the tourism industry.

Understand your target audience, and customer needs clearly to know how to create a message that will convince them.

Explore influencers and brands associated with the demographic you’re aiming for, and figure out how you can partner with and gain exposure through them.

There are many influencers explicitly connected with the travel industry (from nano influencers to top ones). Most of them work within Instagram but very often extend their activity to other platforms as well.

Bringing in partners to help with your tourism campaign can be a great idea. But before you start, make sure you approach the right person who will bring in more traffic and increase brand awareness.

70% of travelers research trips on their smartphones . Even if you’re used to targeting desktop users, it makes sense to create a couple of versions of your site – one specifically designed for the small screen.

Having a mobile version of your website will keep you ahead of the competition and ensure that users can find everything they may need on the go.

Videos are an excellent way to catch consumers’ attention and help them picture what it would be like to vacation on the beach, ski in fresh powder, or cruise among Norwegian fiords.

All PR activities can be strengthened by engaging, creative content. Create a video using the best quality equipment you have available. It doesn’t need to be professional-level editing or animation, but it does need to look good. 

The video’s production value is a massive factor in terms of the return on investment it will generate for you, simply because viewers will be far more likely to engage with your work if it looks appealing.

That’s why we recommend using FlexClip , an excellent tool for creating high-quality travel video content that will captivate your audience and showcase the beauty and excitement of your destination.

Public relations events are your chance to show off your company or offers and services to the general public. Organizing and participating in PR events allows you to create a positive image of your company and highlight its social benefits.

Take part in events organized by third parties, such as fairs and exhibitions, to gain significant opportunities to reach customers directly and gain lasting business relationships. Promoting your brand during major travel events is a great way to call attention to your company. You can also research virtual events for this purpose.

The development of VR technology can change the world of tourism (and already does).

As a growing number of enterprises start using VR as a sales tool, such experience has become an important part of marketing strategies used by businesses that deal with the travel and tourism industry – from hotels to airlines companies . 

Companies must offer their customers tailored services and products – from developing a custom virtual reality app for mobile devices to unique virtual tours.

The technology can, for example, be used to present hotel interiors in detail or to show what tourists can expect at a particular place on the spot.

It’s a fantastic opportunity to showcase 360-degree imagery of a destination with high resolution, allowing the user to imagine themselves at the travel destination.

PR is not only about events, taking care of the overall image of your company, etc. You can’t forget about one of the most critical factors – your audience. It’s not enough to give them engaging content and experience .

To take care of your positive online image, you have to interact with your audience. Respond to the reviews (both positive and negative), and remember that you should answer all the questions your prospects have.

Thus, you can create a positive customer experience and retain loyal clients.

We know that it’s hard to track all the mentions and react as quickly as possible. However, consider testing out a social monitoring tool if it’s too much for you and you want to make your work easier.

It’s a solution that will notify you as soon as somebody mentions your brand and automatically detect the mentions’ sentiment. It also provides ready-made reports, full of valuable data that you can generate in a matter of a minute.

Such real-time tracking helps you to manage your online presence and the whole PR campaign more effectively.

What happens if you’re running a PR campaign for your travel company and all of a sudden, you notice that the conversion rate has gone down? Or that there was no improvement whatsoever?

Before making any changes, it’s important to measure the results of your efforts . Otherwise, you can lose a lot of money unnecessarily.

Having metrics in place is the key to understanding if you’re doing a good job, and it will tell you what needs to be done. 

You should set up measurements to track your efforts. It can be as simple as creating a spreadsheet and adding columns such as:

• Type of PR (for example, press release, blog article)
• Metrics (e.g. sales leads)
• Result (was there any improvement?)

You can then dig into deeper data that will help you pinpoint the action items that need fixing. Ultimately, it enables you to understand whether or not your PR campaign is successful and if there are any areas for improvement.

Read: PR Measurement: What Is the Right Way to Prove PR Effectiveness?

Public relations in the travel and tourism industry is not just about adding hype to your product, getting online visibility, and so on. Instead, PR helps provide value that goes beyond just the promotion of your company or business.

In the travel industry, the benefits of PR are huge. It helps companies gain more market penetration, create awareness about their business, build loyalty with existing customers and potential prospects, and raise the conversion rate.

If you want to set up a successful PR campaign, then consider all the tips that we mentioned here. Good luck!

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Digital Marketing

5 Killer Tourism Marketing Campaigns That Make Us Want to Travel

May 9, 2022

Chasing wonder; seeking escape; seizing the chance to spread your wings and get away from digital devices for a week or two — that’s what the best vacations are all about.

But where to go on vacation? A romantic getaway to Bora Bora? The Grand Canyon trip you’ve planned with your sibling since childhood? Machu Picchu with your old college roommates? Or a visit to grandma in Albuquerque? As the world slowly spins back to normal, we all have so many choices about where to travel; it can be tough to decide. The best tourism marketing campaigns help turn travelers’ indecision into action, showing off the beauty of a destination or showcasing the legacy of the local culture. Here are a few of our favorites.

The Wonder Remains

With its world-class theme parks, sizzling nightlife, and close access to the natural beauty of Central Florida, it’s no surprise that Orlando is the most popular travel destination in the United States for summer 2022. In 2021, Visit Orlando launched the stirring tourism advertising campaign The Wonder Remains to welcome travelers back to The City Beautiful. 

Set to a soothing piano track and featuring video footage of some of the best experiences to be found at the Walt Disney World Resort, Universal Orlando Resort, SeaWorld Orlando, and Discovery Cove, The Wonder Remains instills a sense of calm and normalcy following a hectic and frightening pandemic. This great tourism campaign shows that Orlando is as it always was, and always will be — an oasis of excitement for travelers and dreamers of all ages to discover.

#VisitCancun

Visit Cancun hasn’t produced any tourism video advertising in years — but that hasn’t stopped Cancun, Mexico from becoming the world’s top travel destination in summer 2022. Instead of video ads, Visit Cancun relies on social media for its destination marketing campaigns.

With more than 606k followers on Facebook , 169k followers on Instagram and 64k followers on Twitter , Visit Cancun inspires wanderlust with daily posts that highlight the natural wonders, vibrant nightlife, and unique character of Cancun. Followers are invited to join in the fun through the hashtag #VisitCancun, and Visit Cancun often shares posts from influencers.

Some of the best tourism advertising has a clear social conscience and Visit Cancun is no exception. In addition to sharing beautiful photos of crystal-clear waters and romantic beachside weddings, Visit Cancun puts a guide for responsible travel front and center to help ensure that travelers experience Mexico safely. A guide like this can be a great content marketing opportunity, and the best tourism advertising makes the most of it.

Mālama Hawaii

Honolulu, Oahu and Kahalui, Maui are America’s third and fourth most-frequented tourist destinations, respectively. With so many travelers preparing to say “Aloha” to Hawaii this summer, Go Hawaii created the moving Mālama Hawaii tourism advertising campaign to welcome them to the islands.

Beginning with Hawaii Is Our Home , Mālama Hawaii is a sweeping campaign with many beautiful and inspiring videos on safe and responsible travel, land and ocean conservation, and the rich legacy of Hawaiian cultural traditions. On the tourism campaign website , travelers can discover various ways to give back to Hawaii while vacationing on the islands.

In Hawaiian, “mālama” means to “take care.” Encouraging travelers to “Take a Trip that Gives Back,” Mālama Hawaii is proof that the most meaningful vacations are those taken with deep respect for your destination — and that the most meaningful tourism advertising campaigns are those that deeply respect their audience.

Named for and featuring Lenny Kravitz’s iconic 1998 funk rock hit Fly Away , The Islands of the Bahamas ’ new tourism campaign Fly Away shows off the majesty of the Bahamian landscape and the thrills of Bahamian culture — at a time when Nassau is the 7th most-visited tourist destination in the world.

Kravitz himself even makes appearances throughout the multi-video campaign, riding a horse on the beach in the central ad and discussing the resilience of Junkanoo music in a featurette. Fly Away is an excellent example of subtlety in celebrity endorsement. Kravitz is featured in logical ways, but the star of the tourism campaign is still the Bahamas.

Sometimes, the best tourism advertising campaigns practically write themselves. Who doesn’t want to fly away to the Bahamas right now?

Basecamp Denver

Produced as a miniature reality show, Basecamp Denver is a three-part tourism video campaign that invites viewers to “Use Denver as your basecamp for all your Rocky Mountain adventures.” In the first video, a family learns about fly fishing; in the second, a young woman discovers mountaineering; and in the third, a group of friends goes mountain biking.

What we love most about Basecamp Denver is its uniquely grounded approach to tourism advertising. Structuring these ads in a reality show style makes them feel human and accessible in ways that some tourism campaigns aren’t. Following these families’ and friends’ journeys through Denver makes us want to book a flight to the 303 — which is America’s 10th most-traveled-to destination for summer 2022 — and tag along.

Not into Leaving on a Jet Plane?

If you’re staying in the U.S. for the summer and looking for something a little closer to home, the National Park Service’s enduring Find Your Park tourism campaign can help you find an exciting state or national park to explore nearby. Check out Parks Project for a new outfit to wear on your visit; this company is a great example of the power of brand collaboration in marketing, and how fashion can help make once-staid brands feel vibrant and exciting again. 

Wherever you roam in the months to come, we at TrendyMinds wish you safe travels from Kokomo to Havana — and all around the world. And if you're a marketer planning a tourism ad campaign for an international audience, read our blog post about the importance of cultural sensitivity in advertising .

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5 Tourism Promotion Campaigns Hitting the Right Notes in a Crisis

Rosie Spinks, Skift

March 26th, 2020 at 11:00 AM EDT

It's a tough time for tourism marketers but going dark isn't necessarily required. Here are some examples of campaigns that are striking the proper tone.

Rosie Spinks

Destination marketing is in a seriously tough spot, as Skift has covered in recent weeks . A survey from MMGY Travel Intelligence and Destinations International found that 80 percent of destination organizations surveyed in North America have reduced or postponed sales and marketing spending. But tourism promotion doesn’t necessarily have to go totally dark now that most travel is grounded — and indeed, there’s an argument that it shouldn’t.

As the crisis has unfolded, we’ve been impressed by the creativity of some tourism boards and destination marketers that are finding ways to promote their destinations in a manner that’s not just tonally appropriate — but generous, inventive, and genuinely uplifting as well. Here are five examples of campaigns we’ve noted, as well as why we think they worked. Note that none of these campaigns explicitly encourage booking a trip right now.

Visit Portugal

A decidedly uplifting campaign, Visit Portugal’s ‘Can’t Skip Hope’ video tackles the issue of travel bans head-on its first few words: “It’s time to stop.” The sweeping vistas and charming scenes displayed in the two minute video certainly inspire one to visit Portugal in the future, but it does not come across as sales-y. The we’re-all-in-this-together tone feels uplifting in these trying times.

Visit Britain

Britain’s greatest export is arguably its culture, from literature and film to music. Visit Britain has capitalized on that during the crisis on its social media feeds. In addition to content that essentially says “we can’t wait to welcome you again soon,” the DMO has also been posting ways to engage with British culture right now — from a quarantine couch. What makes it truly clever is including call to actions with each post, from crowdsourcing tracks for a Spotify playlist of iconic British music, or inviting followers to explore the filming locations featured in The Crown and Harry Potter.

View this post on Instagram Stuck on the sofa flicking through Netflix and unsure what to watch? Get your Britain fix with the Crown! 👑 ❤️ Head to our bio to explore some of the filming locations featured, including magnificent @hatfield_house 🎥 #LoveGreatBritain #VisitEngland #HatfieldHouse A post shared by Love Great Britain 🇬🇧 (@lovegreatbritain) on Mar 23, 2020 at 10:30am PDT

Philadelphia Convention and Visitors Bureau

Philadelphia’s DMO has launched a “ Philadelphia from Home” webpage , which features ways to interact with the city’s offerings from home, which it’s promoting across social media. A Facebook Live from the Philadelphia Zoo, a list of restaurants open for takeout , and recipes for a famous Philly Cheesesteak are all ways would-be visitors and locals can interact with the destination. The offerings feel genuinely useful  — and likely to inspire a visit.

View this post on Instagram On #NationalCheesesteakDay, we encourage you to support your local cheesesteak shop while staying safe by placing delivery or pickup orders and by purchasing gift cards. Some Philadelphia favorites even ship nationwide, including Pat’s and Campo’s. You can also try your hand at making Philadelphia’s iconic sandwich with the help of a recipe in our Philadelphia From Home guide. Tap the link in our bio to learn more. #discoverPHL photo by @anthony.difilippo A post shared by PHLCVB (@discover_phl) on Mar 24, 2020 at 3:07pm PDT

Travel Saint Lucia

The Caribbean destination is inviting followers to experience the destination via Instagram Live, with its “7 Minutes in St Lucia” campaign. It kicked off on March 26 with a seven minute streamed yoga practice in view of the famous Pitons, world-famous volcanic spires. Other activities include a cooking class, a dance party, and a guided meditation. The offerings slot into the kinds of things many people are doing anyway while in social distance mode — cooking and working out — which means it feels less sales-y and more generous.

View this post on Instagram Welcome to the beautiful Island of Saint Lucia🌴 While travel may not be possible at this time we want to immerse you in our culture, music, dance, food and more, from your home. ⁠⠀ ⁠⠀ Join us on Instagram LIVE every Tuesday and Thursday for #7MinutesinSaintLucia⁠⠀ ⁠⠀ YOGA AT THE PITONS 🧘‍♀ ⁠⠀ Thursday March 26th, 11:00am – 11:07am EDT⁠⠀ Start your day with a mind-body connection as local yoga expert Monique Devaux kicks off the livestream series with breathtaking views of the world-famous Pitons in Saint Lucia.⁠⠀ ⁠⠀ ⏩ SWIPE for schedule⁠⠀ ⁠⠀ 📸: @stonefieldvillaresort ⁠⠀ #MySaintLucia #SaintLucia A post shared by Travel Saint Lucia (@travelsaintlucia) on Mar 25, 2020 at 2:30pm PDT

Discover Puerto Rico

Puerto Rico is inviting its followers and would-be visitors to a virtual getaway, with salsa classes, cocktail making, and cooking. As Discover Puerto Rico CEO Brad Dean told Skift last week , the DMO shifted from a “visit now” approach to a “visit later” one a couple of weeks ago, with the goal of keeping the destination top of mind for future visitors.

We’re inviting all #daydreamers to a #virtual Puerto Rican getaway this weekend! Immerse yourself in our Island’s #culture by tuning into virtual salsa, mixology & cooking classes this weekend with some of our best local talent! #DiscoverPuertoRico from🏠! https://t.co/EyKwD31F4l pic.twitter.com/J5AK0PxbmF — Discover Puerto Rico (@discover_PR) March 25, 2020

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Tags: coronavirus , destination marketing , dmos , tourism

Photo credit: Marigot Bay in St. Lucia Travel Saint Lucia

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Latest travel and tourism blog and articles in 2024

Welcome to our comprehensive travel & tourism marketing blog, where we delve into the exciting realm of digital marketing for travel and tourism. Join us on a journey to uncover innovative strategies and insights that empower travel agents and industry professionals to thrive in the ever-evolving landscape of travel marketing.

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14 Travel Marketing Case Studies to Inspire Your Next Campaign

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Digital Marketing for Hotel & Accommodation Industry: Inspiring Advertising Strategies 

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See Where Your Brand Stands Against Your Industry

Bring Visitors to Social With These Tourism Marketing Tips

Tourism marketing on social media has evolved. While social media has been a key player in connecting destinations with potential travelers since its inception, the medium has changed to place a greater emphasis on video content and algorithmic discovery. In order to see results from social media, marketers now have to invest in the dynamic short-form video format while also understanding how to create a content marketing strategy that sticks the landing with audiences. For tourism marketers, it’s not just about posting beautiful photos anymore but about highlighting engaging, authentic experiences that audiences will want to watch and engage with. 

Let’s dive into the world of social media marketing for tourism to help you build a robust strategy — in this blog, we explore: 

• Why social media is important for tourism.
• The best social channels for tourism marketing.
• Five steps to developing a tourism social media strategy. 

Why Social Media Is Important for Tourism Marketing

Tourism is a massive $5.8 trillion industry across the globe. To put it into perspective, the industry averages nearly one billion tourist arrivals yearly. Marketing destinations to an audience this large — a sizable portion of the global population — requires channels that are able to reach almost everyone, and nothing fits that criteria quite like social media.

Social media is electric; content can spread to thousands of people in minutes and marketers simply do not see that kind of reach outside of expensive paid campaigns. Tourist destinations can reach a global audience, engage with future travelers and showcase their unique offerings without breaking the bank. 

The benefit of modern social media is that it is simple. A ten-second video filmed on a phone can reach comparable audiences to a paid campaign. With the right strategy, particularly by optimizing content to strike gold on the algorithm, marketers can drive awareness, boost bookings and foster a community of loyal followers.

The Best Social Media Channels for Tourism Marketing 

There is no universal answer for which social channel marketers should invest in. Different channels cater to different audiences and have varying purposes depending on your brand’s goals.

• Facebook is home to an older demographic and is great to share detailed information about your offerings to audiences with buying power. However, marketers have to compete with saturated newsfeeds, and boosting posts with ad spend is the name of the game to gain an audience.
• Instagram focuses on visuals and has recently entered the world of social entertainment with Reels. Reels perform well organically, meaning marketers can gain significant traction without spending a lot on ads.
• TikTok is the channel that disrupted the market and inspired change from all platforms. It offers the opportunity to reach younger demographics who seek fun experiences, which aligns well with the tourism industry.

5 Steps To Develop a Social Media Marketing Strategy for Tourism

Successful social media campaigns for travel marketing have many moving pieces, including channel strategy, identifying audiences, creating engaging content and measuring results to make refinements. 

Here are some tips that will help bolster your tourism marketing campaigns .

Practice Social Listening

Social listening is the easiest way to determine what audiences want, how they’re talking about you and what content they’re most likely to engage with. Traditionally it has involved monitoring mentions of your brand as well as relevant keywords, however, it has evolved to include AI-powered features such as:

• Social listening trends and topics identification - to help you make better-performing content.
• Advanced filtering - to ensure you cut out all the noise, including using images as a reference for filters rather than just keywords.
• Competitive benchmarking - to help you figure out where you stack against your competitors.

Dive Into Tourist Demographics 

Understanding your target audience is key to developing content that works for them. Consider factors like age, location, interests and travel preferences. Budget is also important, as older travelers may have the buying power for all-inclusive experiences, while younger travelers may be more interested in sightseeing and other low-cost activities. These factors will help create content that resonates most with your audience demographic across social channels.

Localize Campaigns When Relevant 

Social media is global, and tourism campaigns can find a more vast audience than other mediums. Developing a global social media strategy by localizing campaigns by region and language can make them more relevant and engaging. This could involve highlighting attractions that are appealing to international audiences but old news for locals, sharing local stories, or even partnering with influencers who have traveled from afar. When it comes to tourism, there is nothing more authentic than a testimonial from a real tourist who had an amazing time, and in many cases, they will create user-generated content.

Measure Success

The best way to create a successful campaign is through experimentation and iteration. Social media analytics tools allow brands to track the performance of their campaigns in ways that native social analytics do not allow. Metrics such as engagement, reach and conversion rates are valuable to understand what’s working and what’s not — and platforms such as Dash Hudson offer even more sophisticated metrics, such as Entertainment Score , to rank how entertained audiences were by your content on a scale of 1 to 10, or Vision , which uses AI to give a star rating to content that will perform well with audiences before you even post it.

Lean Into Stunning Visuals 

Ultimately, tourism marketing is visual. High-quality images and videos make all the difference in inspiring travelers to visualize themselves at your destination. Text provides meaningful context to help drive bookings, but it is the imagery that tells the story of what your travel spot is and what experiences travelers can expect once they’re there.

Social Media Marketing Tourism Examples 

Let’s look at the brands that are already doing a good job with social media marketing in the tourism industry. The following brands come from a variety of different areas and have different target audiences, but it is clear that they excel at common factors such as entertainment and creating content that resonates with audiences.

Eden Roc Cap Cana 

Luxury resort Eden Roc Cap Cana uses social to its fullest potential, combining a mix of static imagery and dynamic video to showcase guest experiences, events and seasonal highlights.

The Viator travel app has a vibrant, digital-first approach to marketing. The brand understands that social media users care about experiences, and it also pairs its content with specific aesthetics, such as colors or astrological signs, to truly inspire viewers to picture themselves in the moment.

Celebrity Cruises 

Celebrity Cruises has a robust TikTok marketing strategy, using the video format to immerse viewers in international destinations and experiences. The brand’s top-performing posts are notably behind-the-scenes footage of the crew answering questions and having fun.

Explore Charleston

Explore Charleston uses TikTok to partner with local businesses, tourist destinations and independent creators to create a compelling narrative about the city’s vibrant community.

NYC Ferry has taken a modern, trendy approach to TikTok — appealing to Gen Z riders with humorous content and all the latest trending sounds . This is a great example of an organization taking a much different approach for TikTok, as diverse channel strategies are essential for maximizing social media impact.

Breeze Airways

Breeze Airways excels at video on Instagram, including sharing a plethora of fun Reels showcasing flights, destinations and marketing campaigns. Its focus on flight staff helps give a face to the brand, while its content helps to demystify the flying experience.

Dash Hudson For Your Tourism Strategy

Stunning visuals are a huge factor in travel — 37% of travelers in the United States used their mobile phones to find travel inspiration on social media. To make your tourism marketing as impactful as possible, brands should use a combination of compelling images and videos to entice users. 

Dash Hudson offers a suite of tools to support your tourism marketing strategy and visual content. With a wide range of features like Vision , Campaigns and Social Listening , you can create better content with AI-powered insights that predict visual performance, report on your success in just a few clicks and develop a cohesive profile of your audience. 

What is tourism marketing?

Tourism marketing involves promoting a destination, tourism-related product or service, with the goal of attracting visitors and boosting bookings.

How does social media impact tourism and travel? 

Social media has a significant impact on tourism and travel. It allows brands to reach a global audience, engage with potential travelers and showcase their unique offerings. It also provides travelers with a platform to share their experiences, influencing the decisions of others through user-generated content.

How has social media changed tourism? 

Social media has revolutionized tourism by making it more interactive and personalized. It has given travelers a way to share their experiences and opinions, and algorithms serve content to people who have expressed an interest in travel. For tourism brands, it offers a budget-friendly way to market to a large number of people.

How is social media boosting global tourism? 

Social media has removed all limitations in destination discovery. Travelers can find content about any location, get inspired by UGC, and make decisions based on what they’re seeing on their feeds. Many tourist destinations have seen sudden upticks in travelers because of social media trends, which are impossible to predict but highly beneficial when they happen.

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The Only Social Platform Marketers Need To Succeed and Scale

The magazine of Glion Institute of Higher Education

• Master tourism marketing: strategies for a thriving business

In an age where the tourism industry is constantly evolving, staying ahead of the competition and effectively marketing your tourism business has never been more crucial. Whether you’re a seasoned professional or just starting out in the field, this comprehensive guide is your passport to success. We’ll look at innovative marketing strategies tailored specifically for the tourism and hospitality industry , equipping you with the knowledge and tools to thrive in this dynamic and competitive field.

Introduction to tourism marketing strategies

Tourism marketing is aimed at potential customers from all over the world. To stand out in a crowded market, innovative strategies are crucial. Here’s what comprises effective tourism marketing:

• Understanding your audience : Tailor your approach to a range of demographics, connecting with them personally based on their preferences and interests.
• Developing a unique brand identity: Create a distinctive visual and narrative identity that encapsulates your organization’s values and essence.
• Creating engaging content: Go beyond static images, embracing blog posts, real-time social media updates, and vlogs to captivate prospects and entice them to visit.

Learn marketing with the best

Study with professionals at the top of their game who can share their expertise and provide the ideal start for a career that makes an impact in tourism.

Understanding your target audience

Effective tourism marketing begins with a deep understanding of your target audience. To attract and engage potential visitors, it’s vital to recognize their preferences and interests. Some are attracted to cultural heritage, while others seek vibrant nightlife or culinary experiences.

To understand a range of demographics, conduct thorough consumer research to identify patterns among prospective travelers, using data from customer surveys, travel agents, and online feedback. Build detailed personas to profile typical tourists who visit or may use your travel business. These personas become the foundation for shaping campaigns.

Key considerations:

• Focus on what tourists find attractive, not what you think they find attractive
• Rely on market research and verifiable data sources for insights
• Knowing customers’ wants and needs is vital for effectively tailored campaigns
• Stay adaptable to evolving visitor behavior and trends for sustainable growth

Understanding your audience and staying attuned to changing preferences are central to destination marketing, ensuring your efforts generate maximum impact.

Developing a unique brand identity

Oscar Wong/Moment Getty Images

Developing a distinctive brand identity is vital. As you deepen your understanding of what marketing is in tourism, you will realize how important it is for your destination or attraction to have its own niche.

Uniqueness: make your destination stand out

Think about the irresistible attractions your destination offers. Perhaps it’s culturally rich heritage steeped in history or maybe it’s rainforest and its wildlife. When you’re embarking on promoting travel to your location, make sure these distinguishing features are highlighted by using them as hooks in your tourism marketing strategies. The idea is to conjure up an image so potent that travelers instantly recognize it.

Relevance: aligning factors that attract tourists

One area where many falter is not aligning their offerings with market demands. Even if you can offer Northern Lights viewing spots in Norway, this won’t resonate with tourists if it doesn’t address their specific needs and interests. This is where consumer research in tourism comes in handy.

Consistency: keeping the promise

Once you’ve developed your unique brand identity and aligned it with what attracts tourists, make sure all marketing touchpoints — digital or offline — feature consistent messaging. Of course, varying content types necessitate a tweak in style, but the core substance should remain stable across all platforms.

Leveraging local listings

Local listings, like Google My Business and Tripadvisor, are vital for tourism marketing. They provide essential information and reviews to travelers. To maximize their potential:

• Claim your business listing on popular platforms
• Ensure consistent data across all platforms
• Encourage customer reviews and respond promptly
• Continuously analyze visitor feedback for optimization

Utilizing these platforms builds legitimacy and trust, as online reviews can play a significant role in travelers’ decision-making.

Creating compelling content

Engaging content is a powerful strategy in tourism marketing. It resonates with emotions, tells captivating stories, and showcases your destination creatively. Here are three ways engaging content can enhance your strategies:

• Storytelling: Share local legends and anecdotes to add depth to your destination’s persona, appealing to tourists’ emotions and curiosity.
• Visual content: Use high-quality images and enticing descriptions to showcase your destination’s attractions, and stimulate the interest of potential tourists.
• Interactive content: Offer virtual tours or quizzes to engage audiences at an experiential level, increasing their curiosity and perception of your destination.

Authenticity is essential in content creation, as it builds credibility in tourism marketing.

Engaging with social media platforms

In today’s digital world, social media is essential in tourism marketing. Different platforms cater to various demographics and interests, so you need to carefully tailor your social media posts to your target markets on each channel. Here are some key points to consider:

• Tailored content: Create content suitable for each platform, such as stunning images on Instagram and engaging travel stories on X (Twitter).
• Two-way interaction: Respond promptly to reviews and comments on social media, building loyalty among customers. You can also encourage user-generated content about your business, nearby tourist attractions, or about the customer service they experienced.
• Influencer collaboration: Partner with social media influencers to promote your destination to their followers.
• Hashtag movements and contests : Participate in trending hashtag movements and initiate contests or games related to destinations to boost visibility and generate positive publicity.

By understanding the unique features and demographics of each social media platform, you can meet travelers where they spend time and enhance your tourism marketing strategies.

Paid social media advertising

Paid social media advertisements are also important for any modern tourism company. They can be targeted to deliver messages to specific demographics. To make the most of social media advertising, here are a few key considerations:

• Identify your key demographics – know who you want to reach.
• Set clear objectives – understand what return on investment looks like.
• Develop engaging ad creatives – images or videos that represent what is being marketed.
• Monitor results frequently – adjust where necessary.

Sending email newsletters

Among the various tourism marketing strategies, email has emerged as an enduring tactic. Don’t underestimate the efficacy of a well-crafted email newsletter, as it stands at the intersection of providing information and subtle promotion.

Here’s a peek into how you can engage prospective travelers through strategic email newsletters.

• Schedule regularly : Choose a frequency – weekly, bi-weekly, or monthly – that aligns with your offerings and can be consistent. This gives subscribers something to look forward to while keeping your brand on their minds.
• Personalize communications : To make each subscriber feel acknowledged, use advanced CRM tools for personalization and tailored offerings based on previous interactions or noted preferences.
• Showcase compelling stories : Emotionally charged narratives about real guest experiences can stir interest and spark the imagination.
• Promote upcoming attractions : Give dormant clients reasons to reactivate by featuring must-see events or unbeatable seasonal deals.
• Incorporate reviews and testimonials : Customer reviews paint a convincing picture of what awaits future tourists. Their first-hand accounts — featuring praise or constructive feedback — can often build trust more effectively than promotional text.

Displaying online banners

An effective strategy in mastering tourism marketing involves harnessing the power of online banners. Banner advertising, a form of digital outreach, helps create awareness about your destination and may catch a potential tourist’s eye.

Here’s how best to take advantage of this potent bit of marketing strategy in tourism:

• Design with purpose : Creating compelling banner designs requires an understanding of what attracts tourists. Your banners must effectively communicate the unique appeal of the location you’re promoting. Does it offer historical and cultural significance? Is its natural scenery superb, or does it provide high-end luxury experiences?
• Location, location, location : Destination tourism is all about presenting prospective visitors with an irresistible locale they’d love to explore. Online banners should be strategically displayed on websites that your target audience visits, such as travel blogs or holiday booking sites.
• Clear call-to-action (CTA) : The most successful online banners have a clear CTA that prompts visitors to learn more or make bookings. This simple yet assertive instruction can enhance user engagement and increase bookings substantially.
• Mobile-friendly designs : Given our world has become increasingly mobile-centric, ensuring your online banners are optimized for mobile viewing is non-negotiable. This will also help make sure your mobile websites or advertisements are seen in search engines.

Offline promotional activities

Online marketing is powerful, but don’t overlook offline strategies. Traditional tourism marketing methods remain effective for personal connections with your audience.

Explore event sponsorships and collaborations at local events to showcase your brand. Print materials like brochures and flyers provide valuable tourism information and visibility in target areas. Roadshows educate potential customers in various locations, stirring interest. Utilize television and radio ads for wide-reaching awareness.

Tailor these techniques to your unique business needs while maintaining consistency across online and offline platforms.

Contextual advertising and SEO

Contextual advertising leverages relevance to attract tourists effectively. By placing your ads within content that aligns with travelers’ interests, you capture their attention when their tourism curiosity is at its peak. This targeted approach can lead you to your ideal customer base.

Search engine optimization (SEO) helps people find you in a sea of competitors when they go searching for what you offer online. Honing your site’s SEO capabilities can increase the likelihood of appearing in search results, so potential tourists can move toward becoming actual visitors.

Using promotional videos

In the quest to implement effective tourism marketing strategies, don’t overlook promotional videos. This type of content can effectively portray what attracts tourists to a particular location, destination, or service.

The power of promoting travel through video

Visual storytelling is compelling and engaging by nature. It can transport viewers directly into your destination’s most appealing spots. When considering marketing attractions or marketing a destination, creating videos that convey what is unique about your tourist spot can significantly boost your campaign.

How videos enhance tourism marketing strategies

• Showcase scenic views: Highlight the incredible views from the highest peak or show underwater adventures featuring vibrant marine life. Let viewers feel as if they’re already on an extraordinary journey.
• Provide local insight: Film a local tour guide telling stories about a historic castle or local attraction that you won’t find easily in travel pamphlets.
• Highlight experiences: Use this chance to display exhilarating possibilities like zip lining over lush forests, relaxing at a secluded beach, or sampling delicacies at markets

Try and ensure the video depictions will match expectations when tourists arrive.

Make your mark in luxury marketing for tourism

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Key considerations

Successful application of promotional videos as part of tourism marketing strategies hinges on factors such as:

• Solid marketing plans
• Quality production
• Meaningful narratives that highlight customer experience
• Resonating with your ideal customers
• Optimization for viewing on different devices
• Keeping up to date with tourism marketing trends

Mastering tourism marketing strategies is instrumental in developing a tourism marketing plan. They are also instrumental for sustaining the growth of a destination tourism business and ensuring success in a tourism or hospitality career .

Social media platforms offer many opportunities for promoting travel adventures and facets of the tourism business, from sharing compelling imagery to sharing delightful experiences, or even connecting personally with potential patrons. Get started on the journey to becoming a tourism marketing professional with a hospitality degree from Glion. Or read more about the tourism and hospitality industry in the new normal .

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The Maya Train Will Get You to All of Yucatán’s Best Spots. But Not Yet.

In December, the train began running on its first route through Mexico’s Yucatán Peninsula. On a five-day journey a few months later, the author encountered enthusiasm, and scheduling hiccups.

By Elisabeth Malkin

Elisabeth Malkin has been visiting the Yucatán Peninsula for three decades.

I stepped off the platform at the gleaming new Maxcanú train station, eager to see the magnificent Maya archaeological site of Uxmal. All I needed was a taxi to take me there, a trip of about 30 miles away.

There are no taxis, said the stationmaster, as we stood on the polished limestone floors of the high-ceilinged station, which was cool and breezy despite the brilliant late-morning sun outside. And I was the third person in two weeks to get off at Maxcanú expecting to reach Uxmal, he said.

I was midway through a five-day trip to explore the brand-new Maya Train and several of its destinations in the Yucatán Peninsula of Mexico . Designed to run 965 miles (1,554 kilometers) around a loop of 34 stations when completed, the train will whisk passengers in cool comfort through colonial cities, archaeological sites, splashy resorts and tropical forests.

Now I was stunned. Wrangling a taxi has never been a problem in Mexico. But the drivers gathered in the main square of Maxcanú offered only beat-up vans that hopscotch through small towns, where I might or might not find a taxi to Uxmal. The next van was leaving in 45 minutes.

Yucatán’s layers of history have long held me spellbound. During earlier car trips, I have clambered up deserted Maya temples and palaces, stepped into the cool naves of massive 16th-century churches and visited restored haciendas, testaments of the ostentation — and hardship — of the peninsula’s 19th-century plantation economy. Traveling by train, I thought, would allow me to steep myself in more of that history.

But as I found in Maxcanú, a train won’t necessarily get you to where you want to go.

During my February trip, I traveled on the only route then available, an east-west leg that opened in December and runs from Cancún to Mérida, and then south through the port city of Campeche to the Maya site of Palenque (a short route between Cancún and Playa del Carmen opened last month, with three trains a day). I encountered scheduling confusion, unfinished stations and a dearth of trains — just two operating daily each way between Cancún and Campeche, and only one to Palenque. Overnight sleepers and special dining trains seem years away.

President Andrés Manuel López Obrador considers the Maya Train his showcase development project, and wants to inaugurate the rest of the train before he leaves office on October 1. Based on my experience, that goal seems elusive.

A $29-billion route through the jungle

I started my journey in Cancún, where in the pre-dawn gloom the station hovered like a glowing spaceship. An attendant scanned the ticket I had bought online and a half-dozen more pointed me toward my tourist-class car, which was about a quarter full. I planned to go to Campeche, about 300 miles away, stopping once each day. At 120 kilometers (about 75 miles) an hour, the train covers the route in about six hours, the same as a car. (When construction is complete, the train’s speed should increase to 160 kilometers an hour.)

The car’s wide windows looked out at a wall of low jungle. The blue-green seats were comfortable and there was ample space between the rows. I bought a very good cappuccino at the snack bar, but declined the plastic-wrapped sandwiches. The rest of the merchandise was fruit cups, milk boxes and junk food.

The train will ultimately cost much more than the $29 billion budgeted so far, and it’s not the first time ambitious planners have alighted on the region. Cancún was once a tiny fishing village, selected half a century ago as a tourist hub. Last year 10 million international tourists flew into its airport, more than the airports of Mexico City, Los Cabos and Puerto Vallarta combined.

But uncontrolled growth has stressed the Caribbean coast’s fragile environment. The Maya Train, scientists warn , will push those problems south, threatening the area’s water supply, its unique system of underground limestone caves and its vast nature reserves.

Mr. López Obrador has charged ahead, handing the train over to the military , and arguing that it will spread Cancún’s wealth and attract new visitors. Mexico received more than 42 million overseas tourists last year and they spent almost $31 billion .

Local governments see an opportunity. “The train will allow people to disperse throughout the peninsula,” said Michelle Fridman, the tourism secretary for Yucatán state, which promotes dozens of attractions far beyond highlights like Mérida and Chichén Itzá .

Now that the train is operating, transport companies will begin to connect stations with lesser-known sites nearby, she said.

It’s fair to ask whether the train is the most effective way to develop the peninsula’s tourism. Tour companies already run trips to many sites from major cities, which are well served by buses. Driving a rental car through most of the area is considered safe , according to U.S. State Department travel guidance .

Route of Mexico’s Maya Train

Canceled trip.

It took two hours (and one time-zone change) to reach Valladolid, a colonial city of handsome streets and ancient churches, where I bought the rest of my tickets at the station. A tourist-class ticket from Cancún to Valladolid costs 472 pesos (around $28) for foreigners and 355 pesos (around $21) for Mexicans. First class, with wider seats, costs 755.50 pesos and 566.50 pesos, and discounts are available for older travelers and residents of the five states along the train’s route. (A first-class bus from downtown Cancún to Valladolid costs between 222 and 344 pesos, depending on the time of day, and takes half an hour longer.)

It was impossible to run the new Maya Train tracks into dense city centers and the Valladolid station, like the rest, was outside the urban core. A waiting bus took disembarking passengers downtown, a 15-minute ride for 35 pesos.

That day I toured Ek Balam , the site of a ninth-century Maya kingdom that is dominated by a 100-foot palace distinguished by a facade of carvings depicting winged warriors, stylized animal features and geometric patterns bordered by giant fangs. Admission to the site includes entry to the X-Canché cenote, one of thousands of limestone sinkholes that were sacred to the Maya.

Later that afternoon, I was wandering through the Museum of Ethnic Clothing, a private collection of traditional dress, embroidery and hats, when a WhatsApp message from the ticket office blinked on my phone. My train scheduled for the following day was canceled.

I decided to deal with the problem in the morning and enjoy the city. As I wandered past the antique shops and boutique hotels of the elegant Calzada de los Frailes, it was clear that Valladolid’s tourism, and the infrastructure to handle it, was well established. The Maya Train is simply an alternative way to reach a city that tourists discovered years ago.

‘We’re on the Tren Maya!’

In the morning, I found that my train had not been canceled, but the station for which I had a ticket, Tixkokob, was closed. I got off instead one stop earlier at Izamal, known for its ocher streets and the giant Franciscan convent of San Antonio de Padua, built atop the ruins of a pyramid.

During the 90-minute ride, I heard widespread enthusiasm among fellow travelers who expressed a willingness to give the train time to work out the kinks. “We’re an experiment,” said Oliva Escobedo Ochoa, 64, who was vacationing from her home in central Mexico.

Leticia Iliassich, 57, who is Mexican, was traveling with her Croatian husband along with relatives from Mexico and Croatia. They had initially been scheduled on an earlier train to Mérida that had been canceled. “We knew that it was a new project,” she said. “We don’t mind.”

The group had already sent a video to friends declaring, “We’re on the Tren Maya!”

At the Izamal station I hitched a 15-minute ride into the town center with a man who had asked me to take his photo alongside the train and his father. From there I negotiated a taxi to Hacienda San Lorenzo Aké, a working hacienda that still turns the fiber from an agave plant called henequén into coarse rope. Global demand for henequén, known as Yucatán’s “green gold,” brought fantastic wealth to the region in the mid-19th century, speckling the peninsula with more than 1,000 haciendas. ( Many are now sumptuous hotels.)

Where geometry, nature and the divine merge

It was during my third day that I found myself stuck in Maxcanú, after a 90-minute train ride from Izamal. The stationmaster, an army captain, offered me a ride to Uxmal, just as he had to the stranded tourists before me.

Eying Uxmal’s 4 p.m. final ticket sale, I accepted.

My situation made it clear just how distant the Maya Train’s promises are for tourists seeking to explore more of Yucatán. In time, that will change, said Ms. Fridman, the tourism secretary. “The idea is to have more hotels along the train line,” she said. “That will happen little by little.”

But Uxmal , among the most stunning of the Maya sites, made up for the inconvenience. Uxmal’s grand buildings are faced with intricate decorative masks as well as friezes in which geometry, nature and the divine merge. New plaques at each structure offer detailed information in English and Spanish, part of the government’s investment in improving displays at Maya sites for the train project.

Most tourists either take day trips by car or bus to Uxmal from Mérida or stay at one of three nearby hotels. As I finished dinner at my hotel, the dining room began to fill up: 47 Polish tourists had arrived.

Panama hats and a cramped van

My plan for the day was to go by taxi to Bécal, a town where Panama hats are woven in limestone caves to keep the fibers soft, and then pick up the afternoon train in nearby Calkiní for the port city of Campeche.

But I spent so much time watching the hat-making demonstration and then fitting my new hat and buying gifts that we set off with little time to reach the station. To my chagrin, I missed the train, the last one of the day.

On Calkiní’s central square, I found a van that was leaving for Campeche. Cost: 65 pesos. Time: about 1 hour and 20 minutes, similar to what I would have spent on the train. Of course, I was trapped in a cramped seat and had to listen to the driver’s choice of sentimental ballads, but I was dropped off in downtown Campeche, close to my hotel.

The next day, I toured the Museum of Maya Archaeology , an expertly curated collection that included haunting jade funeral masks, glyphs and delicate ceramic figures.

José Madrigal, 45, an engineer from Fremont, Calif., was trying to make Maya pottery interesting for his twin sons. The boys had just turned 5 and their birthday present had been a ride on the Maya Train. “They love trains,” Mr. Madrigal said. Then the family moved on, keeping up a brisk clip through the museum. They had another train to catch.

Should you take the train?

Yes, if you are traveling between larger stations. The train also offers a way to get to Palenque, which is harder to reach and has roads with security concerns. Travelers can stow bicycles on board.

To see train times, check the destinations on the website . You cannot buy tickets online more than a week in advance. But when you finally board, the ride is smooth — and the coffee is excellent.

Follow New York Times Travel on Instagram and sign up for our weekly Travel Dispatch newsletter to get expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2024 .

Open Up Your World

Considering a trip, or just some armchair traveling here are some ideas..

52 Places:  Why do we travel? For food, culture, adventure, natural beauty? Our 2024 list has all those elements, and more .

Mumbai:  Spend 36 hours in this fast-changing Indian city  by exploring ancient caves, catching a concert in a former textile mill and feasting on mangoes.

Kyoto:  The Japanese city’s dry gardens offer spots for quiet contemplation  in an increasingly overtouristed destination.

Iceland:  The country markets itself as a destination to see the northern lights. But they can be elusive, as one writer recently found .

Texas:  Canoeing the Rio Grande near Big Bend National Park can be magical. But as the river dries, it’s getting harder to find where a boat will actually float .

These 5 Arizona hotels were just named among the world's best. Here's why they stand out

Five Arizona hotels were just named among the best in the world for 2024.

Travel + Leisure unveiled its 2024 T+L 500 list of the world's best hotels, compiled based on ratings from its readers, in its May issue. The list includes five Arizona hotels, including four that made T+L's 2023 best hotels in Arizona ranking .

Readers evaluate based on their levels of quality, luxury, service and amenities. Here's a look at which Arizona hotels made the Travel + Leisure 2024 best hotels list.

For more hotels recognized as being among the best of metro Phoenix, read about the honorees in  U.S. News & World Report's 2024 ranking ,  Forbes' 2024 Star Awards , and  Esquire's best new hotels in the world .

Five Arizona hotels selected by Travel + Leisure

Readers of Travel + Leisure, America's largest travel media brand, selected five Arizona hotels on its 2024 ranking of the world's best hotels:

• Castle Hot Springs, Morristown.
• The Hermosa Inn, Paradise Valley.
• Mountain Shadows Resort, Paradise Valley.
• Sanctuary Camelback Mountain, A Gurney's Resort & Spa, Paradise Valley.
• Tanque Verde Ranch, Tucson.

“We’re honored to be recognized on the highly coveted T+L 500 List,” said Andrew Chippindall, general manager of Mountain Shadows Resort. “It’s a true testament to our team’s unwavering commitment to providing exceptional experiences for our treasured guests.”

How Travel + Leisure World's Best hotels 2024 were chosen

The T+L 500 list is derived from T+L's annual World's Best Awards, selected based on reader reviews and feedback. Readers were surveyed about their travel experiences around the world, including hotels, cities, islands, airlines, cruise ships and other experiences.

Readers rated hotels based on their rooms and facilities, location, service, food and overall value. They scored each category on a scale from "excellent" to "poor."

The hotels recognized this year are favorites among the publication's readers, who named Castle Hot Springs the best Arizona hotel of 2021 and 2022 and the Hermosa Inn the state's best of 2023. All except for Tanque Verde Ranch were included on last year's list of the 10 best hotels in Arizona.

Michael Salerno is an award-winning journalist who’s covered travel and tourism since 2014. His work as The Arizona Republic’s consumer travel reporter aims to help readers navigate the stresses of traveling and get the best value for their money on their vacations. He can be reached at   [email protected] . Follow him on X, formerly Twitter:   @salerno_phx .

Support local journalism.   Subscribe to  azcentral.com  today.

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REI, Athleta, Vuori, and More Travel Clothing Brands Are Cleaning House — Shop the 100 Best Deals Up to 70% Off

We shopped every spring sale on the Internet to find the best deals for travelers.

If you click on links we provide, we may receive compensation.

Travel + Leisure / Tyler Roeland

We’re well on our way into spring, and I’m a firm believer that this season brings a fresh start and new beginnings — and I embrace that philosophy when it comes to my travel wardrobe as well. I’m all about out with the old (or the things I haven’t found myself wearing in the last year) and in with the new (or all the cute trendy things I know I’ve worked really hard to deserve) especially when there are so many great deals on spring travel clothing right now.

And as a travel writer, you can bet that I’m always on a mission to find fun and functional outfits for my upcoming trips. This season, I’m headed to Italy (twice!), Greece, Key West, and the Caribbean, and I’m ready to be cute and comfortable everywhere I go. Personally, I think spring is the easiest season to achieve exactly that since there are tons of flowy, linen-inspired styles in stores and more importantly: they’re on sale. Here are some of the best spring travel clothing deals I found — with prices that start as low as $15 and discounts as high as 70 percent off .

Best Amazon Travel Clothing Deals

Amazon is always one of my go-to spots for easy travel outfits, and right now there are a ton of great spring looks that are heavily discounted. From comfy joggers that are ideal for plane rides to an adorable two-piece waffle knit set that comes in 14 different colors that’s perfect for a day of exploring to a classic pair of Reebok sneakers that are nearly half the original price — there are nearly endless deals to check out at Amazon. 

• Dr. Scholl's Shoes Women's Time Off Sneaker , $60 (originally $100) 
• Anrabess White Linen Pants , $28 with coupon (originally $38)
• Lillusory 2-Piece Knit Sets For Women Trendy Sweatsuit Sets , $36 (originally $46)
• Anrabess Women’s Jumpsuit , $29 (originally $36)
• Ajisai Women’s Jogger Pants , $30 (originally $42)
• Xieerduo Waffle Knit 2 Piece Summer Short Set , $15 with coupon (originally $28)
• The Drop Women's Anaya Square-Neck Cutout Tiered Maxi Dress , $48 (originally $70)
• Reebok Unisex Club C 85 Sneaker , $37 (originally $70)
• Karl Lagerfeld Paris Women's Pattern Blazer , $58 (originally $169)
• The Drop Women's @caralynmirand Ruffle-Neck Tiered Mini Dress , $40 (originally $50)

Anrabess White Linen Pants

Best rei travel clothing deals.

Spring is a magical time to get outside and hike or explore, which is super fitting since some of REI’s best sales are happening now. Score 70 percent off this easy-to-style Outdoor Voices athletic dress , stock up on Vuori ripstop shorts for half off, and protect yourself from mosquitoes with the ExOfficio BugsAway bucket hat . While you’re at it, score a classic Patagonia wind shield pants for 50 percent off. Then, hit the trails with Salomon hiking boots that are also half-price while sporting these Prana Sky Canyon joggers that are a whopping 66 percent off.

• Vuori Vintage Ripstop Shorts , $34 (originally $68)
• Outdoor Voices Doing Things Dress , $32 (originally $108)
• Cotopaxi Capa Hooded Insulated Jacket , $150 (originally $250)
• Hoka Bondi 8 Road-running Shoes , $133 (originally $165)
• Prana Sky Canyon Jogger Pants , $30 (originally $90)
• Salomon Outpluse Mid Gortex Hiking Boots , $80 (originally $160)
• ExOfficio BugsAway Della Jogger Pants , $75 (originally $100)
• Topo Designs Dirt Coveralls , $132 (originally $189)
• ExOfficio BugsAway Bucket Hat , $37 (originally $55)
• REI Co-op Swiftland MT BlueSky Trail-Running Shoes , $75 (originally $150)
• Patagonia Wind Shield Pants , $83 (originally $169)
• Veja Marlin Sneakers , $147 (originally $210)
• The North Face Circaloft Quarter-Zip Insulated Pullover , $110 (originally $220)

Outdoor Voices Doing Things Dress

Best nordstrom travel clothing deals.

Easy and breezy is the name of the game when it comes to the spring finds on sale at Nordstrom right now. For the traveler who loves a flowy black dress (hi, it’s me!) this is the place to shop. From Nike Air Force 1 sneakers and a shockingly discounted Longchamp crossbody bag to a stunning layered ruffle dress from Free People that’s just begging to be the spotlight of some of your most Insta-worthy moments this spring, these are can’t-miss deals. Hitting the beach? Layer this stylish Becca beach jumpsuit that’s marked down drastically over your bathing suit.

• Chelsea28 Black Sundress , $60 (originally $80)
• Splendid Angie Crop Wide Leg Pants , $118 (originally $158)
• Steve Madden Fortunate Bit Mule , $54 (originally $90)
• Longchamp Small Le Foulonné Leather Crossbody Bag , $274 (originally $365)
• Nike Air Force 1 Sneakers , $88 (originally $115)
• Free People Stop Time Floral Tiered Ruffle Cotton Maxi Dress , $140 (originally $198)
• Skims Body-Con Tank Maxi Dress , $72 (originally $118)
• Dolce Vita Debra Platform Sandal , $78 (originally $130)
• Becca Beach Date Wide Leg Cover-Up Jumpsuit , $58 (originally $88)
• Sam Edelman Bay Cutout Slide Sandal , $49 (originally $120)
• Du Paradis Tiered Denim Maxi Dress , $149 (originally $212)
• Maggie London Floral Maxi Dress , $100 (originally $158)
• Zella Commute Stowaway Hood Rain Jacket , $78 (originally $129)

Dolce Vita Debra Platform Sandal

Best lululemon travel clothing finds.

I’m a big believer in a travel capsule wardrobe that’s comfortable, which is why I tend to lean toward stylish athleisure looks from Lululemon. Travelers looking to put a little spring in their step at the airport will find some solid finds in Lululemon’s “We Made Too Much Section” this month. Shop everything from the Lululemon Scuba Relaxed joggers to the iconic Lululemon Align Tank Top for all your spring adventures. And since we all know tennis skirts are all the rage these days, don’t skip the Pace Rival Mid-Rise Skirt — I’ve got my eye on the Sonic Pink one.

• Lululemon Stretch Woven High-Rise Wide-Leg Pant , $79 (originally $148)
• Lululemon Everywhere Belt Bag 1L , $29 (originally $38) 
• Like a Cloud Ribbed Longline Bra , $39 (originally $68)
• Pace Rival Mid-Rise Skirt , $39 (originally $78)
• Lululemon Align Tank Top , $49 (originally $68)
• Groove Super-High-Rise Flared Pant Nulu , $49 (originally $118)
• Everlux Asymmetrical Tennis Tank Top , $49 (originally $68)
• Side-Cinch Ribbed Cardigan , $54 (originally $78)
• Scuba High-Rise Relaxed Jogger , $79 (originally $118)
• Court Rival High-Rise Skirt , $39 (originally $88)
• Tapered-Leg Mid-Rise Pant 7/8 Length , $59 (originally $128)
• Restfeel Women's Slide , $39 (originally $58)

Lululemon Everywhere Belt Bag 1L

Best madewell travel clothing deals.

Madewell is always a favorite spot for stocking up on classic, well-made basics that can easily make up an effortless travel wardrobe capsule. From this simple pleated top (that’s more than half off) to the Petite Rosedale High-Rise Straight Pant that’s majorly marked down, there are endless options for those looking to score timeless pieces that can really elevate your vacation outfits. Easy to take from day to dinner, this Button-Front Blouson Mini Shirtdress is about to be the M.V.P. of your next trip.

• The Harlow Wide-Leg Pant , $50 (originally $118)
• Relaxed Tulip-Back Top , $19 (originally $88)
• Lightspun Cover-Up Mini Shirtdress , $50 (originally $65)
• Poplin Flared Midi Skirt in Stripe , $110 (originally $128)
• The Signature Knit Scoopneck Sweater Tank , $20 (originally $60)
• Checkered-Stitch Wedge Sweater Vest , $50 (originally $70)
• Pleated Short-Sleeve Top , $40 (originally $85)
• The Perfect Vintage Wide-Leg Jean in Vintage Canvas Wash: Snap Edition , $70 (originally $128)
• The Petite Rosedale High-Rise Straight Pant in Crepe , $50 (originally $118)
• Button-Front Blouson Mini Shirtdress in Floral Crepe , $72 (originally $128)

The Harlow Wide-leg Pant

Best vuori travel clothing deals.

I can’t stress enough how much I love to travel in athleisure, but I’m always determined to look as put together as possible. The deals you can find at Vuori right now are making it a breeze to do just that. From the Rib Crop Tank with built-in bra support — because no one wants to deal with an actual bra on a long haul flight — to the Vuori Miles Joggers that are buttery soft and super flattering, you can create an effortless travel look in just a few clicks. Oh, and while you’re at it, you might as well add this corduroy hat to your cart since it’s easy to pack and will protect you from the sun.

• Vuori Miles Jogger , $94 (originally $118)
• Vuori Rib Crop Tank , $38 (originally $64)
• Vuori Sherpa Hooded Trench , $172 (originally $288)
• Vuori Cove Funnel Neck Tank | Light Heather Grey , $46 (originally $58)
• Vuori Performance Cord Hat | Navy Corduroy Hat , $19 (originally $32)
• Vuori Studio Half Zip | Women's Light Azure Workout Jacket , $70 (originally $88)
• Vuori AllTheFeels Legging | Ether High-Rise Leggings , $88 (originally $98)
• Vuori Yosemite Bra | Sawyer Strappy Sports Bra , $29 (originally $58)
• Vuori Lux Intentions Jumpsuit , $76 (originally $128)
• Vuori Short Sleeve Halo Crop , $51 (originally $64)

Vuori Lux Intentions Jumpsuit

Best athleta travel clothing deals.

When it comes to athleisure, Athleta never misses. I’m a huge fan of their basics and the power they have to create an easy and comfortable travel outfit. Right now, shoppers will find big markdowns on the Cool Down Top as well as the Essential Top , plus a cool 30 percent off the vibrant Elation High-rise Pants . And don’t forget to check out the aptly named Layover Cardigan , the Santorini Cinch Dress , and Brooklyn utility pant, all travel-inspired and perfect for any adventures you have planned this spring.

• ​​ Athleta Cool Down Top , $17 (originally $65)
• Athleta Layover Cardigan , $55 (originally $149)
• Athleta Keys Sweater Dress , $150 (originally $279)
• Athleta Elation Ultra High Rise Tight , $60 (originally $89) 
• Athleta Makani Swim Short , $35 (originally $59)
• Athleta North Point Rashguard , $44 (originally $79)
• Athleta With Ease Open Back Top , $25 (originally $59)
• Athleta Brooklyn Mid-Rise Ankle Utility Pant , $65 (originally $99)
• Athleta Endless High Rise Cargo Short , $60 (originally $89)
• Athleta Essential Top , $33 (originally $55)

Athleta Brooklyn Mid-Rise Ankle Utility Pant

Best abercrombie travel clothing deals.

Abercrombie & Fitch

Confession: I was a big Abercrombie girl in high school and college and then somewhere along the way I forgot about the brand completely — until it flooded my TikTok feed and I realized how the brand has grown and changed. Now some of my absolute favorite staple pieces and dresses are from Abercrombie again. Looking to grab some spring finds? Well, there are 20 pages of sale items to check out (and that’s just in the women’s clearance section!), but don’t worry, I clicked through them all to find some of the best offers. Personally, I’m in love with these linen-blend shorts that work super well with this 3-pack of “Going-out” tanks that’s also a serious score at $30 making each top just $10. The Trapeze Maxi Dress is also a favorite, and at 60 percent off, it’s a steal.

• Lace-Trim High-Neck Midi Dress , $45 (originally $120)
• Women's Linen-Blend Tiered Maxi Skirt , $60 (originally $80)
• Women's Linen-Blend Embroidered Pull-On Short , $35 (originally $60)
• 3-Pack Seamless Fabric Going-Out Tanks , $30 (originally $80)
• Trapeze Maxi Dress , $50 (originally $120)
• Women's Essential Sunday Sweatpant , $40 (originally $70)
• Women's Long-Sleeve Plunge Cutout Maxi Dress , $60 (originally $120)
• Mid Rise Tailored Shorts , $55 (originally $70)
• YPB neoWARM Hooded Full-Zip , $60 (originally $140)
• Long-Sleeve Easy Waist Romper , $45 (originally $80)
• Cozy Cloud Knit Wide Leg Pant , $35 (originally $50)

Abercrombie Linen-Blend Embroidered Pull-on Short

Best everlane travel clothing deals.

Comfortable and cozy is the name of the game at Everlane, and I’m never mad about that. When it comes to spring travel clothing, Everlane is really making it count with some solid markdowns that I know I’m ready to add to my cart. From The Hammered Satin Slip Skirt that’s heavily discounted to The Poplin Slip Dress that’s less than a third of its original price to The Curvy ’90s Cheeky Jean that’s half its normal price, these are truly unbeatable deals.

• The Hammered Satin Slip Skirt , $39 (originally $98)
• The Poplin Slip Dress , $33 (originally $110)
• The Endless Summer Sandal , $50 (originally $125)
• The Curvy ’90s Cheeky Jean , $55 (originally $110)
• The City Stripe Ruched Dress , $45 (originally $178)
• The Alpaca Oversized Cardigan , $89 (originally $178)
• The Satin Pull-On Pant , $35 (originally $128)
• The ReTrack Jogger , $33 (originally $110)
• The Cashmere Oversized Turtleneck , $74 (originally $248)
• The Alpaca Crew , $35 (originally $118)

Everlane The Satin Pull-on Pant

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Eagles draft Jeremiah Trotter Jr., son of Philadelphia's Pro Bowl linebacker

Philadelphia Eagles general manager Howie Roseman has cultivated a reputation as a draft wheeler and dealer. This time, his surplus of picks from trading back created a family affair. 

With the 20th pick of the fifth round (155th overall) , the Eagles selected linebacker Jeremiah Trotter Jr. from Clemson. Trotter Jr. is the son of former Eagles middle linebacker Jeremiah Trotter, who was drafted in the third round by Philadelphia in 1998.

He spent the first four seasons of his career with the Eagles and played eight of his 11 seasons in Philadelphia across three separate stints. Trotter Sr. was a four-time Pro Bowl selection, was named first-team All-Pro in 2000 and is an Eagles Hall of Fame inductee. 

Trotter Jr. spent three seasons in Dabo Swinney’s Clemson program and was the No. 7 overall recruit in his class. He saw time as a backup as a freshman and was a second-team All-American as a sophomore; he racked up a team-leading 92 tackles with 13.5 tackles for loss and 6.5 sacks. In 2023, he was named first-team All-ACC and was a finalist for the Dick Butkus Award, given to the nation’s best linebacker. 

Other sons of former NFL players taken in this draft include Marvin Harrison Jr. , Joe Alt, Kris Jenkins, Luke McCaffrey and now, Trotter. 

NFL DRAFT HUB: Latest NFL Draft mock drafts, news, live picks, grades and analysis.

Trotter Jr.’s mother, Tammi, died from breast cancer in February 2023. 

“It’s a dream of mine,” Trotter Jr. told The Philadelphia Inquirer before the draft. “But it was also a dream of hers.”