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Interview: BAT drives for A Better Tomorrow in travel retail

Introduction = BAT is a multi-category giant of the consumer goods business, a FTSE company that claims more than 150 million consumer interactions daily and distributes to over 11 million points of sale in some 175 markets. Besides its five most renowned traditional cigarette brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – the 120 year-old British group owns and focuses intensively on a cluster of products with reduced-risk potential across multiple sub-sectors, including Vuse, glo and Velo.

Travel retail, for years a key channel to the group as a volume and value driver in its own right, is also a critical global brand showcase for these new-generation products. At the recent TFWA World Exhibition, Martin Moodie discovered more about BAT Global Travel Retail’s strategy and priorities in the channel in conversation with Greater China Cluster & Global Travel Retail General Manager Lars Kai ; Head of Customer Management – Global Travel Retail Tony Clayton and Head of Brand Activation – Global Travel Retail Nicki Sheridan .

Being based in Hong Kong has given the BAT Global Travel Retail (GTR) leadership an acute insight into the pressures on the channel since the pandemic began in early 2020. With the Special Administrative Region having had strict travel and quarantine restrictions in place until 26 September this year, Hong Kong, like China as a whole, has been one of the worst-hit travel retail markets.

China has long been key to the tobacco giant’s global travel retail business (it represents a big chunk of Asia sales, which in turn constituted around half of turnover in the channel before the crisis) and so the travel constraints prompted by the pandemic have had a big impact on revenues.

But things are increasingly looking up, says Greater China Cluster & Global Travel Retail General Manager Lars Kai. “Like everyone, we’re comparing all of our numbers with the 2019 numbers before COVID and the good thing now after these years of pain is that finally we’re seeing recovery,” he says. “The main part of the recovery is coming from Europe and Middle East, so we’re about at an 80 percent index compared to 2019.

“That’s of course very good for the business and everybody’s very happy about it. The main challenge is still Asia, so we are still very cautious about overpromising what’s going to happen in the near future in the region. But we do hope that once China opens their borders that we’ll begin to see some movement in travel retail.”

There lies the US$64 million question. Or questions. When will China open up and how will Chinese travellers behave when it does? “Nobody has a definite answer,” Kai admits. And while most industry pundits predict any opening up will be phased rather than floodgate, no-one doubts it is a matter of when not if. With Japan, Taiwan and Hong Kong now open, Kai professes satisfaction with where the group is at in travel retail. Mainland China will be the icing on what is once again a sizable cake.

Is the company surprised by the speed and strength of the travel retail rebound globally? “It’s in line with what we thought was going to happen in Europe and the Middle East,” replies Head of Customer Management – Global Travel Retail Tony Clayton. “There are some ups and some downs in different locations with certain markets performing better than others. But the big one for us is about China opening as that will affect Asia in general, due to the high [pre-pandemic] Chinese pax numbers in different countries.”

Clayton says consumer dynamics have altered discernibly through the pandemic, something that is working in BAT’s favour as it seeks to pursue the company mantra of ‘A Better Tomorrow’ through reducing the health impact of its traditional cigarette business by switching smokers to potential reduced-risk products (PRRPs).

“There’s definitely been a shift in consumer behaviour,” he comments. “We’re seeing consumers that have become much more health focused. So, for us, in leading to A Better Tomorrow, this is about communicating our portfolio and being able to offer different options in the nicotine space.

Driving digital engagement

“Digital is also becoming very important for us. Traditional retail is always going to be there, but we’re also evolving into a different space now with more digital focus and greater digital impact. For example, with some of the pop-up stores we have done at places like Dubai and Frankfurt airports we have a multitude of different ways to engage the consumer. Such digital interactions give us the ability to showcase brands in a different way than just the traditional way of retailing.”

Head of Brand Activation – Global Travel Retail Nicki Sheridan underlines the point. “Digital is key,” she says. “It is critical to our transformation journey and really key for us to push our new categories forwards. We look at digital in a couple of ways: travel retail is obviously a unique channel in terms of consumer behaviour and how consumers interact and behave in that channel.

“We can’t ever look at digital strategy and activation in the same way we would in traditional retail. For example, we work with a lot of our travel retail customers to leverage their click and collect platforms. Many have very successful platforms and we supply them with brand content and product. But what’s more important is looking at how we utilise digital touchpoints within our activations. How do we leverage the power of digital advertising or personalisation of devices to really attract and engage consumers?

“That is the special point. You can really see it in Dubai and Frankfurt airports, which are good examples of our latest activations where people can get hands-on and personalise their own devices. That’s gold for us.

“Travellers are very comfortable now to just walk into a store and start playing around with an iPad or touching some of our digital touchpoints. Because it’s now intuitive to them, it has become part of consumer behaviour. That’s something we’ve seen much more post-COVID. We were a bit nervous that people wouldn’t want to engage as much after COVID but it’s totally the opposite – people are really keen to get hands-on and to touch and feel and experience themselves. And we utilise digital to do exactly that, to really bring the brands to life.”

Clayton expands on the theme, noting that in the wake of changing consumer preferences the company has to evolve and drive its brand and activation strategy. “Shopping behaviour is changing and consumers want more than just traditional shopping, they also want unique experiences. They want to be in an environment where it’s not just about the normal way of doing things but seeing things that are a little different in that virtual space.

“We will continue to keep striving to reinvent our retail environment and creating our next generation of pop-up stores – creating that kind of environment, meeting that consumer need and continuously evolving that space for our consumers.”

Towards ‘A Better Tomorrow’

If the uncertainty over when the Chinese business is BAT’s biggest challenge in the sector, the greatest opportunity lies in activations, Clayton says. “We’ve got a great showcasing opportunity in travel retail. We have some 2 billion passengers travelling in the industry and we have amazing airports such as Dubai and Frankfurt where we can do great activations. For us that’s our biggest opportunity – to be able to engage and drive our ‘A Better Tomorrow’ mission and our multi-category portfolio to all of those travelling consumers.”

The mantra of ‘A Better Tomorrow’ is integral to everything BAT does worldwide, including in travel retail, Kai emphasises. “That is our core statement for moving into the future. It’s about reducing the health impact of our business. We are a 120 year-old company so we’ve been producing cigarettes for a long time and it is not a secret that cigarettes do impose a harm.

“What we have done as a company is to try to evolve into transforming this industry totally. It is about providing a variety of products with the potential to reduce risks compared to cigarettes. And we’ve been able to come pretty far along that journey. It’s very easy to say that we want to move in that direction but we have really started to accelerate it. We already have a relatively strong footprint – we have vaping products and we have oral nicotine pouches [pouches that can be put in the mouth so the user gets the nicotine but which are smoke-free -Ed]

“We also have tobacco-heated products, where basically you heat [but not burn] the tobacco. All this is evidence that we’ve been working very hard over the past couple of years. We’ve also put in some very bold targets that we want to reach.”

Bold indeed. BAT wants 50 million of its consumers to have switched to PRRPs by 2030 and it plans to generate some £5 billion (US$5.8 billion) of net turnover through the category by 2025. “The cool thing and something that we’re very proud of is that already we are north of 20 million consumers using our reduced risk products,” Kai comments. “In travel retail we have a significant part to play in being able to emphasise that message, because we have so many travellers that will see it in airports.”

Today BAT is present in some 57 markets with new category products, impressive progress given that the first launch, in Japan, was as recent as 2018. “It’s very new and we’ve come a long way,” says Kai. “Now, with the rebound of travel, it’s a lot about consumer choice. With the COVID restrictions gone, people want to travel, it’s their choice to travel. They’ll go through the airport; they’ll choose what they want.

“Our mission here in travel retail is to present different options in the airports so that people can say, ‘Well, this is my choice. I can now choose something different than the traditional cigarette’. That is one of the core missions we have in global travel retail.”

Strong trade buy-in

How is retailer acceptance of that mission? After all, traditional cigarettes have long been a mainstay of the business, both in their own right and as a key footfall driver into stores. “That’s a very interesting question because we are still very new on this journey,” replies Kai. “So, with discussions between the retailers, it is about educating them that that is how our industry is changing. We are in the midst of that discussion with our retailers. But many of them are picking up that it is the right direction to go in.”

Clayton concurs, commenting, “Many of our customers in the industry understand the journey that we’re trying to go on. They are aware both of the role that tobacco has played and the importance of how we have created this multi-category platform offering choice – trying to move the consumer into an opportunity of less harmful products. So the buy-in from the trade is pretty strong.”

A diverse PRRP offering

As mentioned, BAT’s PRRP portfolio comprises three categories, vapour products; tobacco heating products (THP); and modern oral products, such as tobacco-free nicotine pouches and traditional oral products, including moist snuff and snus. The group has made huge strides across all sectors despite intense competition in the space.

“We’re building brands for the future,” says Clayton. “That’s our key mantra. Over time we’ve built three global new category brands. We have Vuse for vaping; we have glo for heated tobacco; and we have Velo for what we call modern oral nicotine pouches. Our portfolio is based on consumer insights backed by rigorous science and innovation. That’s one of our key points that we’re very clear on. It defines where we’re at.

“Vuse is the number-one vaping brand globally, which would indicate that there is obviously high consumer trust. In September, we published results of a one-year clinical study on glo showing that smokers who switched exclusively to glo have achieved significant and sustained improvements across several indicators of protecting harm. For us, Velo is all about driving expansion into different markets and offering something that is a purely smoke-free nicotine pouch-type product.”

Going big on activations

In July, underlining its commitment to PRRPs, BAT Global Travel Retail (GTR) launched what it dubbed an ‘Inspiration Store’ pop-up at Frankfurt Airport Terminal 1. The pop-up, in partnership with the Gebr. Heinemann/Frankfurt Airport joint venture Frankfurt Airport Retail and Frankfurt Media, showcases vaping brand Vuse to international travellers.

The ‘New Categories Next Generation’ concept takes insights from previous activations and is designed to engage with adult customers through an immersive, highly digitalised experience. The store features a dedicated team of brand ambassadors, an innovative sensorial flavour experience, as well as several interactive digital touchpoints and tablets with educational brand content. All this comes together to give travellers a highly digitalised journey, where they can learn about BAT’s Vuse brand, its reduced risk potential compared to smoking, and its innovative product range.

“The Inspiration Store in Frankfurt is our latest new category activation,” explains Sheridan. “We started our new categories acceleration and our transformation journey when we launched at Dubai International Airport with Dubai Duty Free in 2020 with a multi-category pop-up store.

“When we look at how we activate in a travel retail space, the fact that in a lot of our locations we bring all three categories into one location is very much a differentiator for us. It means that consumers can navigate and understand what each category is and what their benefits are, and why they would potentially be better for them than another option. That’s really important from a consumer perspective because these categories are still relatively new and there’s a lot of work that we need to do on educating consumers and explaining to them what their choices are.

“We wanted to understand how consumers behave post-COVID but also what engages them. What do they like? What works in the space? We got a lot of insights and learning from that with a trial room where consumers can test the product before they make a purchase. We have a number of engaging digital touchpoints, device personalisation and so on.

“Then we took all of the insight and learnings from Dubai and rolled that out into our latest activation in Frankfurt. Frankfurt is very much a consumer-centric space. We have worked with our domestic markets and some of the insights agencies to understand consumer behaviour in an airport. Like what is it consumers want from retail activations and in this space? And we’ve built the store around those findings.

“So, in Frankfurt there is a sensorial experience where they can smell the different flavours of the Vuse. They can engrave their device through the digital touchpoints. And there are various different touchpoints where they can engage and understand what’s beneficial for them and also learn where they can purchase Vuse in their own markets.

“It’s been great. We’ve only been live for a few months, but the feedback that we’ve got from the consumers as well as Heinemann has been very, very beneficial. We’ve seen a lot of traffic and footfall going through, but a lot of engagement which is really important to us.”

With the success of the Dubai and Frankfurt activations, BAT Global Travel Retail plans to roll out similar innovations in other global hubs, Sheridan says. As it sizes up those airports, where is the ideal positioning for such pop-ups within a terminal or duty free store? In the heart of the tobacco department? Or should the new categories be positioned away from traditional cigarettes?

“I think standalone stores that are outside the specific tobacco section have more impact,” Sheridan replies. “It drives more awareness and visually it’s more impactful. A lot of the spaces that we choose are based on footfall going through the airports and consumer behaviour in those locations.

“We know consumers have around an hour and a half dwell time in an airport, so for us to be able to get them at the right opportunity on their journey is really important. But it’s not just the stores; when you look at all of the touchpoints end to end in a consumer journey, that’s really important for us now. A key learning that we’ve taken from Dubai is about leveraging things like Out of Home media, or the digital touchpoints along the consumer journey.”

Such platform and touchpoints also stimulate subsequent brand recruitment in domestic markets, Sheridan notes. “From a consumer perspective, you’re not just experiencing our brand as a one-off in the airport. When they leave the airport, our domestic markets can ensure that we retain those consumers and have a long term relationship with them.”

As an engrossing interview nears its end, I return to the subject of A Better Tomorrow. Convincing retailers is one thing but how about the consumer communication journey. How complex is it to lead them on that journey away from traditional cigarettes to less harmful products?

“ It’s not an easy communication and it requires a lot of investment from our side,” Kai replies. “What Nicki just raised about Dubai and Frankfurt is a great example of how we’re trying to do it. Firstly, we’re shifting the communication to less risky products. And secondly, we are ensuring we have basic availability of less risky products on the shelves, because that’s where the consumers actually discover them.

“We are present in 57 countries, so that’s a pretty powerful message to send and the consumer can actually go and choose those products. Of course, we want to communicate much more but we do have rules and regulations in our industry that make it quite difficult. So, one of the methodologies we chose to do is the pop-up stores like in Frankfurt and Dubai. There’s a whole evolution process behind it. We have to learn from it, see how our consumers react to it and then decide what we can do within our limited space.”

Kai cites his home country of Japan as an example of how far BAT has come in a short time with PRRPs. One-third of the smoking population there has already converted to new category products. “That’s a huge milestone not only for us but for the industry itself. We have a responsibility to do our best within the field of new categories to say, ‘Well, this is our statement. This is what we want to move towards.’ And then the consumer has a choice. If they want to be very health conscious, the best thing is to just quit smoking completely.”

Travel retail plays a critical role in that overarching global mission, Clayton says. “ For our accelerated journey into A better tomorrow, adult smokers have to understand what our new category products are. This is the role that travel retail can play. It allows us to communicate to our consumers around the different platforms that we’ve got and then allow them to make an informed choice across the breadth of our multi-category portfolio.

“Travel retail allow us to facilitate those conversations and have that communication with the consumer. That is a really important role for us. In airports you’ve got an average 1.5 hours dwell time with a relatively captive environment so that gives us a great opportunity to be able to communicate to our consumers.”

“Some of these categories are really important from a travel retail perspective because they are great in terms of that particular environment,” adds Sheridan. “With Velo, for example, if you are a smoker or a vaper, you can obviously have this on your flight.

“ So it is great from a consumer perspective. We’ve got the right environment and the products that consumers want in those environments. So GTR is critical within our business.”

In his capacity as Global Travel Retail General Manager what would Kai change if he could about the industry? “ It would be responsible marketing freedom because it is difficult to communicate our platforms,” he replies. “I think it is our responsibility to accelerate our communication about these products because it will definitely mean a big change for a lot of people.

“We are in the midst of this transformation into becoming a different company. One thing that would be very nice is if not only us but also the entire industry moves in the same direction. And I do feel that is the responsibility of the tobacco industry. If we all collectively go in that direction, we’ll make A Better Tomorrow not just for ourselves but for all of our businesses.”

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BAT urges digital interaction with customers across their entire journey

By Andrew Pentol | Tuesday, 2 March 2021 17:10

Nebojsa Cirjakovic, External Affairs Manager, Global Travel Retail, British American Tobacco.

British American Tobacco (BAT) is calling for tobacco manufacturers and duty free retailers to collaborate and interact digitally with customers throughout their entire journey (before, after and during trips) .

Adopting this approach is the best to way to enhance digital technology initiatives in the duty free environment, according to Nebojsa Cirjakovic, External Affairs Manager, Global Travel Retail, British American Tobacco.

Speaking as part of the TRBusiness February tobacco report Cirjakovic commented: “BAT has always been passionate about satisfying the needs of our adult consumers. This has been achieved by driving innovation and offering unique propositions to travellers around the world in the cigarette and potentially reduced risk products categories.

“In the digital space, BAT GTR has, where digital communications are allowed, brought our adult consumers online to keep them informed about our portfolio through the use of QR codes.”

Cirjakovic also recalls how BAT has managed to press ahead with organisational structure changes announced before the coronavirus (Covid-19) pandemic.

MAJOR RE-STRUCTURE

“In early January 2020 we announced a major re-structure to answer the strategic focus to drive duty free growth.

“We have integrated different travel retail business units into one truly Global Travel Retail team to manage BAT’s duty free business globally.

The struggles associated with the GTR sector impacted group cigarette and THP (Tobacco Heating Products) volume by around -1% in 2020.

“As part of that process, we relocated our BAT GTR headquarters from London to Hong Kong to be closer to key strategic airports in the region and our Asian consumers.

“We continued our restructure despite the impact of the pandemic. This involved relocating several employees from London to Hong Kong, Dubai and Singapore and supporting with travel and quarantine arrangements to manage the moves. We also worked within various border and travel restrictions.”

Meanwhile, BAT has reported an overall 0.4% drop in revenue to £25.8 billion in 2020. The company, which released its preliminary results for the year ending 31 December 2020 last month, reported a +10.5% increase in operating profit to £9.96 billion.

According to the company, group cigarette volume grew in the US, Brazil, Turkey, Bangladesh and Russia, but was more than offset by declines in Global Travel Retail which was impacted by travel restrictions relating to Covid-19.

SIGNIFICANT TRAVEL RETAIL IMPACT

The company’s GTR business has been significantly impacted by the continued reduction in cross-border travel, particularly in airports.

Despite not being considered material to the group’s financial performance, the struggles associated with the GTR sector still impacted group cigarette and THP (Tobacco Heating Products) volumes by around -1%.

Cirjakovic remarked: “Travel retail is one of the sectors hardest hit by the Covid-19 pandemic. The road to recovery will be a challenging one. Covid-19 has, and will continue to, re-shape the travel retail business in the foreseeable future.

Driving innovation and offering unique propositions to travellers around the world has helped BAT satisfy the needs of its adult consumers. Source: BAT

“One of the biggest challenges will be rebuilding passenger’s confidence in international travel and catering to the inevitable changes in shopper behaviour which are expected in all categories.

“Covid-19 safety measures are naturally the biggest concern for travellers as they consider whether to browse and shop. The key priority for the industry is to establish health and safety standards to address shoppers’ concerns and deliver a comfortable and satisfying retail experience.”

He concluded: “Based on available data, we expect the Asia Pacific region to be the first to return to some level of normality in terms of air travel, followed by Western Europe, North America, Middle East and Africa.”

Click here to read the tobacco section which runs from pages 20-37  in the February TRBusiness E-Zine.

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BRITISH AMERICAN TOBACCO GLOBAL TRAVEL RETAIL LIMITED

• Globe House 1, Water Street
• United Kingdom
• 47.26: Retail sale of tobacco products in specialised stores (UK SIC Classification 2007)
• 47.26: Retail sale of tobacco products in specialised stores (European Community NACE Rev 2)
• 4723: Retail sale of tobacco products in specialized stores (UN ISIC Rev 4)

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BRITISH AMERICAN TOBACCO GLOBAL TRAVEL RETAIL LIMITED

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BRITISH AMERICAN TOBACCO GLOBAL TRAVEL RETAIL LIMITED is a Private limited company (Ltd.) company based in GLOBE HOUSE 1, WATER STREET LONDON, United Kingdom, which employs 54 people. The company started trading on 11 December 2015. The company registration number is 09913893, It’s main line of business activity is Retail sale of tobacco products in specialised stores, and the company is listed as Active. According to the latest confirmation statements submitted on the 2020-12-31, there are currently 54 directors.

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BRITISH AMERICAN TOBACCO GLOBAL TRAVEL RETAIL LIMITED currently employs 54 people. Compared with the previous year, the company has reported a staff decrease of 50% , which is an equivalent of 53 employees. In order to view contact information, including emails and phone numbers for all the employees working at BRITISH AMERICAN TOBACCO GLOBAL TRAVEL RETAIL LIMITED and to export them in XL or to your existing CRM, you can subscribe to our platform here .

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BRITISH AMERICAN TOBACCO GLOBAL TRAVEL RETAIL LIMITED has submitted new account statements and has reported a turnover of £48M, a -222.55% increase year-over-year.

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BRITISH AMERICAN TOBACCO GLOBAL TRAVEL RETAIL LIMITED number of employees has decreased by -50% compared with previous year and now represents a total number of 54.

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Corporate Finance Analyst - BAT GTR

• Bucharest ( Municipiul Bucureşti )

Job description

Country: Romania Location: Bucharest Function: Finance Appointment Type: Permanent   British American Tobacco Global Travel Retail is responsible for managing and distributing British American Tobacco brands to global travel retail channels (GTR), particularly duty-free airport retailers across the world.  Currently we are looking for a talented individual, motivated to take on a challenge and responsibilities and willing to seize the opportunity of a Corporate Finance Analyst.   Job purpose and key deliverables Part of the Corporate Finance team of BAT Global Travel Retail, the role is operationally responsible for supporting the management of the GTR financial performance. The role is based in British American Tobacco Global Business Services, Bucharest.   Responsibilities ·  Accounts Payable/Accounts Receivables – queries solving ·  Invoice coding ·  Purchase Orders creation ·  Monthly accruals and recharges ·  SAP system super user ·  Rebates and Consumer Discounts processing ·  Balance sheet revaluation reconciliation ·  Balance Sheet & Profit and Loss reconciliation   Qualifications & Requirements ·  Accounting or business degree with professional qualification ·  1-2 years post qualification experience in a similar job specification within a multi-cultural environment in a multinational company ·  Good understanding of all aspects of accounts receivable and account payable as well as multi-currency accounting ·  Very good Excel knowledge ·  Highly numerate, analytical, organised, flexible and accurate ·  Excellent communication skills ·  Fluent in English   British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries. We are proud that we are consistently among the top 5 companies on the London Stock Exchange. Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555. Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

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British American Tobacco (BAT) is a leading, multi-category consumer goods business with a purpose is to build ‘A Better Tomorrow’ by reducing the business’s health impact through offering a greater choice of enjoyable and less risky products for consumers. BAT’s ambition is to increasingly transition revenues from cigarettes to non-combustible products over time. BAT employs over 53,000 people, operating in over 180 countries, with factories in 43. The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of potentially reduced-risk products. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In 2019, the BAT Group generated revenue of £25.8 billion and profit from operations of more than £9 billion. For more information please visit www.bat.com

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Nebojsa Cirjakovic External Affairs Manager British American Tobacco Global Travel Retail Limited Globe House 4 Temple place London WC2R 2PG, United Kingdom Mobile:  +44 77 2014 9708 Email:  [email protected]

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13 best reddit stocks to buy now.

In this article, we will take a detailed look at the   13 Best Reddit Stocks to Buy Now . For a quick overview of such stocks, read our article  5  Best Reddit Stocks to Buy Now .

Millions of young retail investors turn to Reddit every day to talk or learn about the stock market. Back in the pandemic days, the rise of zero-commission stock trading apps and excessive cash allowed Redditors to build a strong investing community which went on to spar with hedge funds over shorted stocks like GameStop and AMC. Those days marked a turning point in the retail investing landscape. Data shows that millions of young Americans today use social media for investing advice. A report by FINRA Investor Education Foundation says that about 60% of investors aged 18–34 take investing advice from social media.

Can Reddit Stock Picks Beat The Market?

But with the pandemic in rear view, Wall Street has an important question to answer: does following Reddit investing threads and investing in stocks bought by retail investors on the platform actually bring any profits? A research paper titled Financial Recommendations on Reddit, Stock Returns and Cumulative Prospect Theory analyzes Reddit's stock picks to answer this question from various angles. The paper said that investing in stocks recommended on famous Reddit investing communities like WallStreetBets, Investing and Stocks creates a portfolio with "higher average returns at the expense of higher risks than the market for all holding periods, i.e., unfavorable Sharpe ratios."

What Happened After the GME, AMC Short Squeeze Events?

An interesting research paper titled Place Your Bets? The Market Consequences of Investment Research on Reddit’s WallStreetbets analyzed the stock returns of Reddit's WallStreetBets forum, which rose to fame following the GameStop saga. WallStreetBets users often write posts tagged "DD (Due Diligence)." These reports often analyze stocks in detail and conclude by giving a clear buy or sell signal. These are usually serious analysis-based posts, unlike meme-like, funny posts that are now ubiquitous on the platform. The research paper analyzed 5,015 DD reports and 13,255 non-research related WSB posts issued between July 2018 and June 2021. The results show that before the GME event, WSB stock recommendations resulted in stock gains. But after the GME and AMC events, these gains fell and the platform saw a clear tilt towards volatile stocks with high short interest.

"We find DD reports are significant predictors of future returns. For example, an incremental DD buy recommendation is associated with a 5.17% increase in one-month ahead returns for the full sample and a 2.33% increase after excluding GME and AMC."

The report also said that the success of Redditors during their battle with hedge funds over GME and AMC attracted a lot of new users, who started focusing too much on factors not relevant to fundamentals, cash flow and valuations.

"We also document a positive relation in the pre-GME period between DD reports and future media sentiment, earnings surprises, and analyst earnings forecast revisions, which points to the possibility that at least a portion of the return predictability associated with DD reports in the pre-GME period is attributable to forecasting future cash-flow news. However, in the post-GME period, the positive relation between DD reports and cash-flow news is fully eliminated, and in some cases, it even becomes significantly negative."

However, there has been a clear and noticeable change in Redditors' stock preferences, especially on serious, analysis-focused subreddits like Investing, Stocks, etc. Redditors no longer emphasize on investing in meme stocks. Instead, they prefer high-quality stocks with growth fundamentals, low-risk index funds and mutual funds.

  Methodology

For this article we scoured investing-related subreddits on Reddit and listed down all stocks that Redditors are bullish on. From these stocks we picked 13 companies with the highest number of hedge fund investors. Why do we pay attention to hedge fund sentiment? Insider Monkey’s monthly newsletter and  portfolio  that focuses on activist hedge funds, insider trading and stock picks from hedge fund investor newsletters and conferences returned 199.2% between March 2017 and March 12, 2024 and outperformed the S&P 500 ETFs’ 144.9% gain by more than 54 percentage points.

13. British American Tobacco PLC (NYSE: BTI )

Number of Hedge Fund Investors: 22

Redditors like British American Tobacco PLC (NYSE:BTI) because of its dividend, low valuation multiples and stability. British American Tobacco PLC (NYSE:BTI) recently increased its dividend by 6.1%

Recently, JPMorgan published its list of European dividend stocks which have sustainable dividend yields. British American Tobacco PLC (NYSE:BTI) made it to the list.

Broyhill Asset Management stated the following regarding British American Tobacco p.l.c. (NYSE:BTI) in its fourth quarter 2023 investor letter :

“The largest detractors to performance over the quarter were LatAm airports (ASR, OMAB, PAC), Bayer, and  British American Tobacco p.l.c . (NYSE:BTI). After years investing across the tobacco sector, it became increasingly clear that owning anything other than the global leader – Philip Morris – made little sense. Consequently, we liquidated our investment in British American Tobacco after deciding that the (seemingly) cheap valuation wasn’t worth the mental anguish. In a hollow victory, shortly after our sale, management promptly wrote down the value of its US tobacco brands by $31.5 billion, sending shares cratering.”

12. SoFi Technologies Inc (NASDAQ: SOFI )

Number of Hedge Fund Investors: 29

SoFi Technologies Inc (NASDAQ:SOFI) is one of the all-time favorite stocks of Reddit. Redditors are bullish on SoFi Technologies Inc's (NASDAQ:SOFI) revenue growth in the future.

11. Owens Corning (NYSE: OC )

Number of Hedge Fund Investors: 39

Composite materials company Owens Corning (NYSE:OC) ranks 11th in our list of the best Reddit stocks to buy now.  Redditors like the stock because they believe it’s undervalued, has a solid and growing business.

As of the end of the fourth quarter of 2023, 39 hedge funds out of the 933 funds tracked by Insider Monkey had stakes in Owens Corning (NYSE:OC).

10. Crocs Inc (NASDAQ: CROX )

Number of Hedge Fund Investors: 45

Crocs Inc (NASDAQ:CROX) is one of the best Reddit stocks to buy for 2024 and beyond. Redditors think Crocs Inc (NASDAQ:CROX) is undervalued and has strong operating margins. Retail investors on Reddit also said Crocs Inc's (NASDAQ:CROX) growth in Asia looks strong and it’s still in infancy and growth mode.

As of the end of the fourth quarter of 2023, 45 hedge funds out of the 933 funds tracked by Insider Monkey had stakes in Crocs Inc (NASDAQ:CROX).

Patient Capital Management stated the following regarding Crocs, Inc. (NASDAQ:CROX) in its fourth quarter 2023 investor letter :

“This quarter we entered four new positions, while exiting four positions. Our largest new position was  Crocs, Inc.  (NASDAQ:CROX). Crocs is a well-known consumer brand in the footwear industry. Despite continual calls over the years as a fad, Crocs has shown impressive growth and staying power. Since 2017 the company has increased sales at a 20%compound annual growth rate (CAGR) while maintaining industry leading operating margins of 27%. The stock sold off recently as the HEYDUDE brand it purchased in 2022 faced challenges. A combination of market oversaturation, and still limited brand awareness has made HEYDUDE a drag on the overall business. This is more than priced in at current levels with the stock trading at a P/E of 8.5x below peers at 14.3x and their historical average of 15x since 2019. The company is making progress on fixing HEYDUDE with growth expected to return in the 2H24. Overall, we view the child piece of the core Crocs product as a consumer staple and believe people are underappreciating its staying power as well as the ongoing improvements in the HEYDUDE brand. We believe you can buy a high-quality company, at a low multiple, with top FCF yield (13%) that is committed to both debt paydown and buybacks.”

9. Costco Wholesale Corporation (NASDAQ: COST )

Number of Hedge Fund Investors: 57

Costco Wholesale Corporation (NASDAQ:COST) is one of the top stocks Redditors are recommending to buy in 2024. Some of the reasons why Redditors love Costco Wholesale Corporation (NASDAQ:COST) include dividends and solid business that remains resilient despite the broader market volatility. While discussing Costco Wholesale Corporation (NASDAQ:COST) stock in the subreddit “Stocks” a Redditor explained why he likes Costco Wholesale Corporation (NASDAQ:COST):

“Quality business. Subscription service. Huge revenue. Can turn up their prices without losing any customers probably. Good business model. Happy workers. Happy customers. Room for growth in other countries. Price to free cash flow is around 30. Not cheap, not super expensive. Don’t look at PE alone.”

Hedge funds agree with Redditors. As of the end of the fourth quarter of 2023, 57 hedge funds out of the 933 funds tracked by Insider Monkey had stakes in Costco Wholesale Corporation (NASDAQ:COST). The biggest stakeholder of Costco Wholesale Corporation (NASDAQ:COST) was Ken Fisher’s Fisher Asset Management which owns a $1.8 billion stake in Costco Wholesale Corporation (NASDAQ:COST).

Madison Sustainable Equity Fund stated the following regarding Costco Wholesale Corporation (NASDAQ:COST) in its fourth quarter 2023 investor letter :

“Costco Wholesale Corporation  (NASDAQ:COST) reported solid holiday results and announced a special dividend of $15 per share. Earnings were better than expected driven by better gross margin. Same store sales were 3.9% with solid traffic. Costco also noted better discretionary trends and solid seasonal sales.”

8. Pfizer Inc (NYSE: PFE )

Number of Hedge Fund Investors: 79

Redditors think Pfizer Inc (NYSE:PFE) has not been getting much love lately because the market seems to think Pfizer Inc (NYSE:PFE) might never be able to gain back its glory days of the pandemic. But retail investors on Reddit think Pfizer Inc (NYSE:PFE) has long-term growth catalysts and the future outlook for Pfizer Inc (NYSE:PFE) looks strong. On a latest discussion thread, a Redditor commented about Pfizer Inc (NYSE:PFE):

“It's almost entirely because their covid drug revenue is going down faster than people anticipated. The thing is, their stock price has gone down so much that it makes no sense. Their 2024 and 2025 estimates all look quite good. That's why I'm buying more during this dip.”

Diamond Hill Large Cap Strategy stated the following regarding Pfizer Inc. (NYSE:PFE) in its fourth quarter 2023 investor letter :

“Among our bottom contributors in Q4 were BorgWarner and  Pfizer Inc.  (NYSE:PFE). Biopharmaceutical company Pfizer was pressured as COVID sales were slower than expected in Q4. However, outside COVID-related sales, the base business is performing as expected, and the company is starting a cost-cutting program that should restore margins to pre-pandemic levels. We continue to like Pfizer for its diversified business, strong cash flow generation capabilities and balance sheet, and solid leadership under a quality CEO.”

7. Intel Corp (NASDAQ: INTC )

Number of Hedge Fund Investors: 86

Contracts from the US government, new fabrication plants in Ohio, Germany and Israel, partnership with ARM and AI are some of the top reasons why Redditors love Intel Corp (NASDAQ:INTC).

Here is an interesting comment on Reddit that sums up long-term thesis on Intel Corp (NASDAQ:INTC):

"I think the thesis on Intel hasn’t changed since 2022. The “catalyst” will be when/if they successfully launch intel 3, 20A, and 18A and if they land some big foundry customers. That will send them back above 60 This isn’t a one day, one quarter, or even one year play. It’s a 2-3 year play, minimum. My horizon on intel is through 2030."

Upslope Capital Management stated the following regarding Intel Corporation (NASDAQ:INTC) in its fourth quarter 2023 investor letter :

“Intel Corporation  (NASDAQ:INTC) – New Long: This is not a traditional long for Upslope in any sense. Intel is outside of the box in terms of typical sector and market cap focus, and the position is really a portfolio hedge (and structured as such). The thesis is very simple: Intel is uniquely positioned to benefit in two important scenarios, both of which require “protection” for Upslope’s portfolio: a continued melt-up in technology stocks and/or rising tensions over Taiwan. Combined with expectations and sentiment around Intel that were incredibly low, this nudged me to add exposure via long-dated INTC call options. While still material in terms of delta-adjusted exposure, the position has been reduced repeatedly and is much more modest today.”

6. Paypal Holdings Inc (NASDAQ: PYPL )

Number of Hedge Fund Investors: 87

While there’s no shortage of Redditors skeptical of Paypal Holdings Inc (NASDAQ:PYPL), an overwhelming number of retail investors on the social media platform believe Paypal Holdings Inc (NASDAQ:PYPL) shares will gain value in the future. Many investors on Reddit think Paypal Holdings Inc (NASDAQ:PYPL) is going through a transition and Paypal Holdings Inc (NASDAQ:PYPL) would come back to normal in the months to come.

Hedge funds are also bullish on the stock. As of the end of the fourth quarter of 2023, 87 hedge funds in Insider Monkey’s database had stakes in Paypal Holdings Inc (NASDAQ:PYPL), up from 78 funds in the previous quarter.

Wedgewood Partners stated the following regarding PayPal Holdings, Inc. (NASDAQ:PYPL) in its fourth quarter 2023 investor letter :

“ PayPal Holdings, Inc.  (NASDAQ:PYPL) also contributed less to portfolio performance than most holdings during the fourth quarter. The total payment volume handled by PayPal during its most recent quarter grew +15%, which helped drive healthy revenue growth and +20% earnings per share growth. Critically, the Company’s new management team has significant opportunity to drive more revenue and earnings growth across the massive, multi-trillion-dollar payments addressable market. PayPal’s rapidly growing payment processing brand, Braintree, represents one of those revenue growth opportunities, either by raising prices, as the Company had previously used a low-price strategy to establish a beachhead in this market, or by adding value-added services. PayPal’s branded checkout remains the largest volume and profit driver for the business, and we expect this to continue to track in-line with e-commerce growth in the near term, and eventually take share as the Company rolls out new features to its over +400 million users and +30 million merchants. We added to our position with the stock trading at just 10X forward earnings estimates during the quarter because there are many more long-term growth opportunities relative to most financial companies that trade for similar multiples and compared to technology companies that trade for much higher multiples.”  

Click to continue reading and see the 5  Best Reddit Stocks to Buy Now .

Suggested Articles:

10 Reddit Stocks with Biggest Upside

12 Best Reddit Stocks To Buy Now

10 Reddit Stocks That Are Too Cheap To Ignore

Disclosure.  None.   13 Best Reddit Stocks to Buy Now   was initially published on Insider Monkey.

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Reynolds American Inc.

2024 finance summer intern.

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Reynolds American is evolving at a pace like no other organization.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change!

WE ARE LOOKING FOR A 2024 Summer Intern – Finance

SENIORITY LEVEL: Intern

JOB TITLE: 2024 Summer Intern

FUNCTION: Finance

LOCATION: Winston Salem, NC

ROLE POSITIONING AND OBJECTIVES

Finance is offering an internship to assist the function in providing leadership in every facet of Reynolds and its operating companies. Summer interns will have Winston-Salem based assignments. The internship will provide exciting opportunities for exposure to parts of the business outside Finance. You will exercise initiative, creative problem-solving, teamwork, and leadership as you interact with other personnel throughout our winning organization. In addition, you will have fun while adding value and encountering outstanding career development support. At the close of your internship, you will present your project overview, findings, and recommendations to senior management, project partners, and work teams.

Finance Manager

Geographic Scope

Travel Required

WHAT YOU WILL BE ACCOUNTABLE FOR

• Conduct research, data analysis, and interact with stakeholders to support key Finance initiatives and leverage insights to inform overall Finance strategies
• Support the design and implementation of Commercial, Corporate, and Operations strategies and initiatives
• Deliver a creative and innovative Finance solution-oriented project
• Collaborate with teams across the Finance function as well as opportunities to collaborate cross-functionally throughout the business

CAN THIS BE YOUR FUTURE ROLE?

• Are you looking to gain Finance experience in a global company?
• Are you passionate about the Finance space and the future of work?
• Would you like an internship that challenges and develops you both personally and professionally?

ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE

• Pursuing an undergraduate or graduate degree with completed coursework in Finance, business administration, or related field
• Analytical and problem-solving skills
• Superior written and verbal communication skills and strong attention to detail
• Excellent organizational skills
• An action-oriented, innovative leader with strong influencing skills and a drive for results
• Strong interpersonal skills
• Previous internship experience
• Leadership experience
• Proficiency in Microsoft Office
• Proficiency in Excel

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Reynolds American certified as Great Place to Work
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

SALARY AND BENEFITS OVERVIEW

Wage Information

Hourly Rate: Undergraduate Rate: $21.00 per hour / Graduate Rate: $38.50 per hour

Benefit Information

• Leadership training opportunities
• Roundtable Networking Events with senior leadership
• Engagement Events with fellow interns
• Generous salary
• Housing stipends provided
• On-Site Health Fitness Centers at corporate, research and manufacturing locations
• Participation in Reynolds American’s award-winning 401(k) retirement savings plan including company contributions
• Confidential personal financial counselling service at no cost to you

Our organization offers a level of challenge, responsibility and creativity for motivated employees that welcome opportunities for growth. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company’s potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [email protected].

British-American Tobacco Co. (Hong Kong) Ltd.

Level 30, Three Pacific Place 1 Queen's Road East Hong Kong

Phone:  (+) 852 2918 2888

https://www.bathongkong.com/

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BAT Globe House 4 Temple Place London WC2R 2PG +44 (0) 20 7845 1000  

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