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What is a tourist board? A SIMPLE explanation

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A tourist board is an important type of travel and tourism organisation that makes up a key part of the structure of the travel and tourism industry . But what is a tourist board, what does this organisation do and why are tourist boards so important? Read on to learn more…

What is a tourist board?

What type of organisation is a tourist board, what does a tourist board do, national tourist boards, regional tourist boards, local tourist boards, what is a tourist board: further reading.

What is a tourist board

A tourist board is a tourist organisation that is founded with a view to promoting and creating the identity, and to enhance the reputation of tourism in a particular location. They are official organisations that encourages tourists to visit a particular city, country, or region. 

A tourist board is a not for profit organisation that is usually government owned. This means that the focus is on providing a service to the general public, as opposed to making a direct profit. However, indirectly, tourist boards do help to make money for the country because their aim is to promote the tourism industry, which in turn brings in revenue. Tourist boards are publicly funded, meaning that the money needed to operate comes from money that is raised through taxation. Tourist boards operate within the public sector.

A tourist board is generally a point of information for consumers or tourists. The primary aim is to promote tourism in a particular area. They may do this through a range of marketing initiatives including targeted campaigns and advertisements. Tourist boards may run adverts on TV and place advertisements on bus shelters or on the tube, for example. Tourist boards have also been known to partner with influencers such as bloggers and Instagram influencers who will promote the destination to their followers. Sometimes these can be sizeable campaigns.

Tourist boards will also provide information about a specific area, including transportation options, popular tourist attractions , and types of accommodation available in the area. Tourist boards also provide information about the history and the culture of a specific area.

Behind the scenes, tourist boards also do a lot of work to help manage and facilitate the tourism provision in a particular area. Some of their duties may include:

  • Conducting market research
  • Analysis and appraisal of tourism business in the area
  • Liaising with other Governmental organisations
  • Managing tourist representative and the provision of tourist information
  • Cooperation with tourist boards in other destinations
  • Developing the tourism provision in the area

Different levels of tourists boards

tourist board definition

There are different levels of tourist boards that focus on different levels of tourism, I will explain each of these below.

National tourist boards oversee tourism at a national level, in other words, they are responsible for tourism throughout the country, or the nation. National tourist boards typically set the agenda for tourism and support the sector to improve what is has to offer. National tourist boards provide funding and help to promote a positive image of the country. They will also work closely with other areas of Government at a national level.

Examples of national tourist boards include Visit Britain , Amazing Thailand and Incredible India .

Regional tourist boards are organisations that are in charge of promoting and managing tourism at a regional level. Regional tourist boards will often work closely with national tourist boards. Their main role is to lead the regional tourism strategies in the area. Regional tourist boards will collaborate with local authorities, tourism businesses and other organisations to undertake a range of marketing, product investment and business support activities within the travel and tourism industry.

A local tourist board is a tourist board that focusses on a specific local area. Many local tourist boards will support local tourism groups and associations that help to bring together the private and public sector. Local tourist boards will address issues at grass roots and will demonstrate a higher level of understanding of tourism in a particular area than a national or regional tourist board will. They will work closely will the local authority and local Government.

Local tourist boards will often have responsibility for tourist information centres. These are centres that provide a range of information to tourists on attractions, accommodation, hospitality options etc within the local area. There will often be trained staff who work at the tourist information centres who are able to advise and help tourists. There may also be a small gift shop onsite.

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  • Travel Guide

What Are Tourist Boards?

Published: November 7, 2023

Modified: December 28, 2023

by Celisse Laing

  • Plan Your Trip
  • Travel Essentials & Accessories

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Introduction

Welcome to the world of tourism! Whether you’re an avid traveler or someone looking to explore new destinations, you’ve likely come across the term “Tourist Boards.” But what exactly are Tourist Boards, and what role do they play in the vibrant world of travel and tourism?

Tourist Boards, also known as Destination Marketing Organizations (DMOs), are entities responsible for promoting and marketing specific regions or destinations to attract tourists. They serve as the official gateway to showcase the unique attractions, culture, heritage, and experiences that a particular place has to offer.

In a world where travelers have countless options to choose from, Tourist Boards play a crucial role in distinguishing and positioning their destinations as must-visit places, enticing both domestic and international visitors. Their efforts can make a significant impact on the local economy by driving tourism-driven revenue and creating job opportunities.

But what exactly do Tourist Boards do? Let’s dive deeper into their roles, responsibilities, and the vital functions they perform.

Definition of Tourist Boards

Tourist Boards, sometimes referred to as Destination Marketing Organizations (DMOs), are organizations tasked with promoting and marketing specific regions or destinations in the tourism industry. They function as the official representatives of a particular place and work to attract visitors by showcasing the unique attractions, activities, and experiences available.

These boards are typically set up at the regional, national, or local level and are responsible for developing and implementing tourism strategies. They collaborate with various stakeholders, including government bodies, local businesses, tourism operators, and community organizations, to promote their destination effectively.

Tourist Boards serve as a vital link between the destination and potential tourists. They work relentlessly to build awareness about the destination through various channels, such as advertising campaigns, social media, public relations activities, and partnerships with travel agencies and tour operators. They also provide essential information and resources to travelers, helping them plan their trips and make the most of their visit.

Furthermore, Tourist Boards play a crucial role in attracting investment in the tourism sector. By showcasing the potential and benefits of their destination, they can attract businesses and investors who see the value in capitalizing on the tourism opportunities available. This, in turn, leads to development, infrastructure improvements, and job creation in the local economy.

Overall, the primary goal of Tourist Boards is to position and promote their destination as a desirable and memorable place to visit, increasing visitor numbers and providing a positive impact on the local community and economy.

Roles and Responsibilities of Tourist Boards

Tourist Boards have a diverse range of roles and responsibilities that revolve around promoting and developing their respective destinations. Here are some of the key tasks that Tourist Boards undertake:

1. Destination Marketing: One of the primary responsibilities of Tourist Boards is to market and promote their destinations. They create compelling marketing campaigns, advertisements, and digital content to showcase the unique features, attractions, and experiences that their destination has to offer. They leverage various platforms such as social media, websites, and travel publications to reach a wide audience.

2. Visitor Information Services: Tourist Boards act as a valuable resource for travelers by providing accurate and up-to-date information about the destination. They often operate visitor information centers where tourists can obtain maps, brochures, and guides, as well as receive assistance in planning their visit. They also maintain comprehensive websites and online databases to provide information on accommodations, attractions, transportation, and events.

3. Partnership and Collaboration: Tourist Boards collaborate with various stakeholders to drive tourism growth. They work closely with local businesses, hotels, attractions, transportation providers, and tour operators to develop strategic partnerships and joint marketing initiatives. By working together, they can create attractive travel packages and provide a seamless experience for visitors.

4. Event and Convention Planning: Many Tourist Boards are responsible for attracting and hosting major events, conferences, and conventions in their destinations. They actively bid for and organize these events, which bring significant economic benefits to the local community, attract visitors, and enhance the destination’s reputation as a host for business and leisure travel.

5. Research and Data Analysis: Tourist Boards gather and analyze data on visitor trends, market insights, and economic impact to inform their marketing strategies. They conduct market research surveys, monitor tourism statistics, and analyze visitor feedback to better understand the needs and preferences of travelers. This data helps them make informed decisions and adjust their promotional efforts accordingly.

6. Sustainable Tourism Development: Tourist Boards play a vital role in promoting sustainable tourism practices. They strive to minimize the negative impact of tourism on the environment, culture, and local communities. They work with stakeholders to develop initiatives that promote responsible tourism, protect natural and cultural heritage, and support community development.

These are just a few of the essential roles and responsibilities undertaken by Tourist Boards. Their dedication and efforts contribute to the growth and success of their destinations, making them attractive and unforgettable places for travelers to explore.

Functions of Tourist Boards

Tourist Boards serve multiple functions to effectively promote and develop their destinations. These functions encompass a wide range of activities and initiatives aimed at attracting tourists and enhancing the overall visitor experience. Here are some key functions performed by Tourist Boards:

1. Destination Promotion: One of the primary functions of Tourist Boards is to promote their destinations to potential travelers. They utilize various marketing channels, including advertising campaigns, social media platforms, travel publications, and trade shows, to create awareness and generate interest in the destination. Their goal is to showcase the unique attractions, culture, and experiences available, and position the destination as an appealing choice for visitors.

2. Tourism Product Development: Tourist Boards play a crucial role in identifying and developing tourism products that can attract visitors. They collaborate with local businesses and stakeholders to create new experiences, enhance existing attractions, and develop infrastructure that meets the needs and preferences of tourists. The goal is to offer a diverse range of high-quality products and services that cater to different market segments and enhance the overall visitor experience.

3. Visitor Services: Tourist Boards provide essential visitor services to ensure that tourists have a smooth and enjoyable experience in their destination. They operate visitor information centers where travelers can obtain maps, brochures, and guidance on attractions, accommodations, transportation, and events. They also offer assistance in itinerary planning, bookings, and resolving visitor queries or concerns. These services are vital in helping tourists navigate the destination and make the most of their visit.

4. Research and Market Analysis: Tourist Boards conduct research and market analysis to gather insights into visitor trends, preferences, and behavior. They collect data on tourist demographics, travel patterns, and spending habits to identify target markets and tailor their marketing strategies accordingly. Research also helps them identify new tourism opportunities, assess the effectiveness of their promotional initiatives, and make informed decisions to drive sustainable tourism growth.

5. Industry Training and Support: Tourist Boards provide training, support, and resources to local businesses and tourism operators to enhance the overall quality of visitor experiences. They may offer workshops, seminars, and guidance on customer service, hospitality standards, sustainability practices, and digital marketing. By nurturing and supporting the tourism industry, Tourist Boards contribute to the development of a strong and competitive tourism sector.

6. Crisis Management: In times of crisis or unexpected events, Tourist Boards play a critical role in managing the situation and providing accurate information to visitors. Whether it’s natural disasters, health emergencies, or safety concerns, they work closely with local authorities, travel agencies, and hospitality providers to ensure the safety and well-being of tourists. They also communicate updates, advisories, and support measures to minimize the impact on tourism and maintain the destination’s reputation.

These functions collectively contribute to the overall success and growth of a destination’s tourism industry. Tourist Boards act as catalysts, driving visitor numbers, boosting the local economy, and enhancing the destination’s image as a desirable and memorable place to visit.

Challenges Faced by Tourist Boards

While Tourist Boards play a crucial role in promoting and developing destinations, they also face various challenges that can impact their effectiveness. These challenges stem from both internal and external factors and require proactive management and adaptation. Here are some common challenges faced by Tourist Boards:

1. Competition: In today’s globalized and interconnected world, destinations face intense competition from other places vying for the attention of travelers. Tourist Boards must constantly differentiate their destination from competitors and effectively communicate its unique selling points. This requires strategic marketing efforts, targeted campaigns, and staying up-to-date with industry trends to capture the attention of potential tourists.

2. Changing Consumer Behaviors and Preferences: Travelers’ expectations and preferences are constantly evolving. Tourist Boards need to keep up with changing consumer behaviors, such as the rise of experiential travel, sustainable tourism, and digitalization. Meeting these evolving preferences while also adhering to the destination’s identity and values requires careful adaptation and innovation.

3. Uncertain Political and Economic Conditions: Political instability, economic downturns, and currency fluctuations can significantly impact tourism. Tourist Boards need to navigate the challenges posed by these conditions and adapt their strategies accordingly. They must also collaborate with government agencies and stakeholders to promote stability and create favorable conditions for the tourism industry.

4. Seasonality and Overcrowding: Many destinations face the challenge of managing seasonality and overcrowding. Balancing the influx of visitors during peak seasons while maintaining sustainability and ensuring a positive visitor experience is a delicate task. Tourist Boards need to develop strategies to disperse visitation, promote off-peak travel, and manage visitor flows through careful planning and infrastructure development.

5. Environmental and Social Impacts: Tourism can have significant environmental and social impacts on destinations. Tourist Boards must address the challenges of sustainability, responsible tourism, and minimizing negative impacts on local communities and ecosystems. This requires collaboration with stakeholders, implementing sustainable tourism practices, and raising awareness among visitors.

6. Technological Advancements: The rapid advancement of technology presents both opportunities and challenges for Tourist Boards. They need to stay updated with digital marketing trends, leverage social media platforms, and utilize data analytics to effectively reach and engage potential visitors. Additionally, they must adapt to emerging technologies in areas such as augmented reality, virtual reality, and artificial intelligence to enhance the visitor experience.

While these challenges may pose obstacles, they also provide opportunities for Tourist Boards to innovate, collaborate, and create strategies that will ensure the long-term success and sustainability of their destinations. By addressing these challenges with creativity and adaptability, Tourist Boards can continue to play a vital role in promoting and developing their destinations in the ever-changing landscape of the tourism industry.

Importance of Tourist Boards in the Tourism Industry

Tourist Boards play a pivotal role in the tourism industry, serving as the driving force behind destination promotion, development, and management. Their importance lies in their ability to make a significant impact on the local economy, attract visitors, and enhance the overall tourism experience. Here are some key reasons why Tourist Boards are vital to the tourism industry:

1. Destination Promotion: Tourist Boards are responsible for marketing and promoting their destinations to potential travelers. Through targeted advertising campaigns, social media engagement, and collaboration with travel agencies, they create awareness and generate interest in the unique attractions, culture, and experiences available. By effectively promoting a destination, Tourist Boards can attract visitors, boost tourism revenue, and stimulate economic growth.

2. Economic Impact: Tourism can be a significant source of revenue for destinations, contributing to employment opportunities, local businesses, and infrastructure development. Tourist Boards play a crucial role in driving tourism growth, attracting investment, and expanding visitor spending within the destination. The revenue generated from tourism activities benefits various sectors of the local economy, ranging from hospitality and transportation to retail and entertainment.

3. Job Creation: The tourism industry has extensive employment potential, creating opportunities for both direct and indirect job creation. Tourist Boards actively promote and support local businesses, hotels, restaurants, and tour operators, thereby stimulating job growth. By attracting visitors, encouraging entrepreneurship, and collaborating with the local community, Tourist Boards contribute to job creation and provide livelihood opportunities for the local workforce.

4. Sustainable Tourism Development: Tourist Boards play a vital role in promoting sustainable tourism practices. They collaborate with stakeholders to protect the environment, support local communities, and preserve cultural heritage. By integrating sustainable practices into their strategies, Tourist Boards ensure that tourism development is balanced, responsible, and respectful of the destination’s resources and cultural integrity. This not only ensures the long-term viability of the tourism industry but also maintains the destination’s attractiveness and authenticity.

5. Visitor Experience Enhancement: Tourist Boards aim to enhance the overall visitor experience by providing comprehensive information, visitor services, and support. They operate visitor information centers, maintain informative websites, and offer assistance to travelers. Tourist Boards collaborate with local businesses and stakeholders to ensure that visitors have access to quality products and services. Through these efforts, Tourist Boards help create positive and memorable experiences for tourists, encouraging repeat visits and positive word-of-mouth recommendations.

6. Collaboration and Partnership: Tourist Boards collaborate with various stakeholders, including government agencies, businesses, community organizations, and educational institutions. This collaboration fosters a cohesive approach to tourism development, as different entities work together towards a common goal. By fostering strong partnerships, Tourist Boards can leverage resources, align strategies, and create synergies that benefit the destination as a whole.

In summary, Tourist Boards play a crucial and multi-faceted role in the tourism industry. Through destination promotion, economic development, sustainability initiatives, and collaboration, they contribute to the growth and success of their destinations. By effectively marketing and managing tourism, Tourist Boards ensure a thriving industry that provides economic prosperity, job opportunities, and memorable experiences for visitors.

Collaboration between Tourist Boards and Other Stakeholders

Tourist Boards recognize the significance of collaboration and partnerships with various stakeholders in order to achieve their goals effectively. Collaboration allows for a coordinated approach to destination promotion, management, and sustainable development. Here are some key stakeholders with whom Tourist Boards collaborate:

1. Government Agencies: Tourist Boards often work closely with government agencies at the local, regional, and national levels. They collaborate to develop tourism policies, regulations, and infrastructure plans that support tourism growth. Additionally, Tourist Boards may seek financial support, permits, and licenses from government agencies to carry out their initiatives.

2. Local Businesses and Industry Associations: Collaboration with local businesses, hotels, restaurants, tour operators, and other tourism-related organizations is vital for the success of Tourist Boards. They work together to develop marketing campaigns, create travel packages, and enhance the overall visitor experience. Collaboration may also involve joint funding, cooperative advertising, and training programs to uplift the quality of tourism-related services.

3. Community Organizations: Tourist Boards engage local community organizations and stakeholders to ensure that tourism development is inclusive and benefits the local community. They work collaboratively to preserve cultural heritage, support local products and services, and address community concerns. Engaging and involving the local community in tourism-related initiatives foster a sense of ownership and pride in the destination.

4. Travel Trade Professionals: Collaboration with travel agents, tour operators, and travel trade professionals is crucial for destination promotion and reaching target markets. Tourist Boards collaborate with these professionals to develop marketing campaigns, host familiarization trips, and participate in trade fairs and exhibitions. They keep travel trade professionals informed about the destination’s offerings, events, and travel packages to ensure a steady flow of tourists.

5. Non-Governmental Organizations (NGOs): NGOs focused on areas such as sustainable tourism, environmental conservation, and community development are important partners for Tourist Boards. They collaborate to develop sustainable tourism practices, support eco-friendly initiatives, and promote responsible tourism. Collaboration with NGOs also contributes to shaping a positive image for the destination, particularly with regard to sustainability and responsible tourism.

6. Education and Research Institutions: Tourist Boards collaborate with educational institutions and research organizations to gather and analyze data, conduct market research, and gain insights into emerging trends and consumer behavior. They may partner with universities and colleges to offer internship programs, research projects, and training opportunities. Collaboration with educational institutions helps Tourist Boards stay at the forefront of industry knowledge and trends.

Effective collaboration between Tourist Boards and stakeholders is based on a shared vision and mutual trust. It involves regular communication, sharing of information, and joint decision-making. Through collaboration, Tourist Boards can leverage resources, tap into expertise, and create synergistic partnerships that enhance destination promotion, sustainable tourism development, and the overall visitor experience.

Examples of Successful Tourist Boards

Several Tourist Boards around the world have demonstrated exceptional success in promoting their destinations, attracting visitors, and contributing to the local economy. Here are a few notable examples:

1. Tourism Australia: Tourism Australia is renowned for its highly effective destination marketing campaigns that have successfully positioned Australia as a must-visit destination for international travelers. Their “There’s Nothing Like Australia” campaign showcases the country’s unique wildlife, stunning landscapes, vibrant cities, and indigenous culture. Their collaboration with industry partners, airlines, and travel agents ensures a cohesive approach to destination promotion and provides visitors with a seamless travel experience.

2. VisitScotland: VisitScotland is widely recognized for its innovative marketing strategies and collaborative initiatives. Their “Scotland is Now” campaign showcased the country’s breathtaking landscapes, rich history, and vibrant cultural experiences. VisitScotland actively collaborates with local businesses, authorities, and cultural organizations to create unique visitor experiences, support sustainable tourism, and share Scotland’s story with the world. Their focus on digital marketing and engagement with social media influencers has been particularly successful in attracting younger, tech-savvy travelers.

3. Tourism New Zealand: Tourism New Zealand has been successful in promoting the country’s natural beauty, Maori culture, adventure activities, and unique experiences to a global audience. Their “100% Pure New Zealand” campaign emphasizes the country’s pristine environment and commitment to sustainability. Tourism New Zealand effectively collaborates with airlines, tour operators, and local businesses to create tailored travel packages and immersive experiences. Through their strong digital presence and engaging content, they inspire travelers to explore the diverse landscapes of New Zealand.

4. Incredible India: The Incredible India campaign, led by the Ministry of Tourism in India, has been instrumental in positioning India as a vibrant and diverse travel destination. The marketing efforts highlight India’s rich history, cultural heritage, spirituality, and culinary delights. Through collaborations with state governments, tourism operators, and local communities, Incredible India showcases the immense tourism potential of different regions in India. Their focus on experiential tourism, such as yoga retreats, heritage walks, and festivals, has been successful in attracting both domestic and international visitors.

5. Visit Japan: Visit Japan, operated by the Japan National Tourism Organization (JNTO), has played a crucial role in promoting Japan’s unique blend of traditional culture and modern attractions. Their marketing campaigns highlight iconic landmarks such as Mount Fuji, historic temples, and futuristic cities. Visit Japan collaborates with local governments, travel agencies, and cultural organizations to showcase lesser-known regions, off-the-beaten-path attractions, and immersive cultural experiences. Their efforts have contributed to a surge in tourism to Japan, showcasing the country’s rich heritage and captivating landscapes.

These examples demonstrate the success that can be achieved when Tourist Boards effectively promote their destinations, collaborate with stakeholders, and create memorable experiences for travelers. Through strategic marketing campaigns, strong partnerships, and a focus on sustainable tourism, these Tourist Boards have successfully positioned their destinations as must-visit places, attracting visitors from around the world and creating a positive impact on their local economies.

Tourist Boards play a vital role in the dynamic and ever-growing tourism industry. As the official representatives of destinations, they are responsible for promoting and marketing regions to attract travelers. From showcasing unique attractions and experiences to collaborating with stakeholders, Tourist Boards work tirelessly to position their destinations as must-visit places for tourists.

The functions and responsibilities of Tourist Boards are diverse and encompass various aspects of destination promotion, visitor services, sustainable tourism development, and collaboration with stakeholders. By effectively fulfilling these roles, Tourist Boards contribute to the economic growth of their destinations, create job opportunities, and enhance the overall visitor experience.

However, Tourist Boards also face challenges such as competition, changing consumer behaviors, and the need to balance seasonality and overcrowding. It is crucial for Tourist Boards to adapt, innovate, and collaborate with various stakeholders to address these challenges effectively and drive sustainable tourism growth.

The success of Tourist Boards can be seen in examples like Tourism Australia, VisitScotland, Tourism New Zealand, Incredible India, and Visit Japan. Through their innovative marketing campaigns, collaboration with industry partners, and commitment to sustainability, these Tourist Boards have successfully positioned their destinations as top travel choices, attracting visitors from around the world.

In conclusion, Tourist Boards are the driving force behind the promotion, development, and management of destinations. Their efforts significantly impact the local economy, create employment opportunities, and contribute to the overall growth of the tourism industry. Through collaboration with government agencies, local businesses, community organizations, and travel trade professionals, Tourist Boards enhance the visitor experience and ensure the long-term sustainability of their destinations.

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What is a Tourist Board?

Tourists looking for the ideal destination

A Tourist Board (also known as a tourism board or destination marketing organization) is an organization, typically funded by a government or private sector, that promotes and develops tourism in a particular region or destination.

The primary goal of a tourist board is to increase the number of visitors to the region or destination and to enhance the visitor experience by providing information and services that help visitors plan their trips and enjoy their stay.

Tourist boards typically undertake a range of marketing and promotional activities, such as advertising, public relations, events, and social media campaigns, to attract visitors. They also work closely with tourism businesses, such as hotels, restaurants, and attractions, to develop and promote tourism products and services.

In addition, tourist boards may provide visitor information services, such as visitor centers, maps, and guides, to help visitors navigate the destination and find activities and attractions that interest them.

How are tourist boards a benefit to vacation rental businesses?

Tourist boards can play an important role in helping vacation rental businesses by providing a range of services and resources that can help these businesses reach new customers and improve their operations. Here are some ways that tourist boards can help vacation rental businesses:

Promotion and Marketing: Tourist boards often have large marketing budgets and established promotional campaigns to attract visitors to a region or destination. By partnering with a tourist board, vacation rental businesses can benefit from this marketing and promotion, gaining increased exposure to potential customers.

Industry Research and Insights: Tourist boards often conduct research into the tourism industry, providing valuable insights into consumer trends and travel behaviors. This information can be used by vacation rental businesses to tailor their offerings to meet the needs and preferences of visitors.

Networking and Collaboration: Tourist boards often host industry events and workshops, providing opportunities for vacation rental businesses to network and collaborate with other tourism industry professionals. These events can be a valuable source of knowledge and ideas for improving operations and customer service.

Visitor Information and Services: Tourist boards typically provide a range of visitor information and services, such as visitor centers, maps, and guides. Vacation rental businesses can benefit from this by providing their guests access to these resources, which can help enhance the visitor experience and encourage return visits.

Training and Development: Tourist boards may offer training and development programs for tourism industry professionals, including vacation rental businesses. These programs can help improve business operations, customer service, and overall business performance.

By working with tourist boards, vacation rental businesses can benefit from increased exposure, industry insights, networking opportunities, and access to valuable resources and services.

tourist board definition

Are there different kinds of tourist boards?

Yes, there are different kinds of tourist boards, each with its own focus and goals. Here are some examples:

National Tourist Boards: These are typically government-funded organizations that promote a country as a tourist destination. Their focus is on marketing the country as a whole and attracting visitors from around the world.

Regional Tourist Boards: These are organizations that promote a particular region within a country as a tourist destination. Their focus is on marketing the unique attractions and experiences of the region to potential visitors.

City Tourist Boards: These are organizations that promote a particular city as a tourist destination. Their focus is on marketing the city’s attractions, events, and cultural experiences to potential visitors.

Industry-Specific Tourist Boards: These are organizations that promote a specific sector within the tourism industry, such as adventure tourism, culinary tourism, or eco-tourism. They focus on marketing the unique experiences and opportunities within that sector to potential visitors.

Non-Profit Tourist Boards: These are organizations that promote tourism in a particular area or region without seeking profit. Their focus is on promoting the destination for the benefit of the local community, rather than generating revenue.

Each type of tourist board has its own approach to promoting tourism, and businesses within the industry can work with these boards to gain exposure and support.

What are some tourist board examples?

There are numerous tourist boards operating around the world. Here are some examples:

tourist board definition

VisitBritain

VisitBritain is the national tourist board for the United Kingdom, promoting tourism across England, Scotland, Wales, and Northern Ireland. They focus on marketing the country’s rich history, diverse cultural experiences, and scenic natural landscapes to potential visitors. VisitBritain offers a range of resources for tourism businesses, including marketing and promotional campaigns, industry research and insights, and visitor information services.

tourist board definition

Tourism Australia

Tourism Australia is the national tourist board for Australia, promoting tourism across the country, including major cities, natural attractions, and cultural experiences. Their focus is on marketing the country’s unique wildlife, natural beauty, and outdoor activities to potential visitors. Tourism Australia offers a range of resources for tourism businesses, including marketing and promotional campaigns, industry research and insights, and visitor information services.

tourist board definition

NYC & Company

NYC & Company is the tourist board for New York City, promoting tourism to the city’s iconic landmarks, museums, restaurants, and cultural events. Their focus is on marketing the city as a vibrant, dynamic destination for travelers from around the world. NYC & Company offers a range of resources for tourism businesses, including marketing and promotional campaigns, industry research and insights, and visitor information services.

tourist board definition

Costa Rica Tourism Board

The Costa Rica Tourism Board is the national tourist board for Costa Rica, promoting the country’s eco-tourism, adventure activities, and natural beauty. Their focus is on marketing the country’s unique biodiversity, sustainable tourism practices, and cultural experiences to potential visitors. The Costa Rica Tourism Board offers a range of resources for tourism businesses, including marketing and promotional campaigns, industry research and insights, and visitor information services.

tourist board definition

Jamaica Tourist Board

The Jamaica Tourist Board is the national tourist board for Jamaica, promoting the country’s beaches, music, culture, and cuisine. Their focus is on marketing the country as a vibrant, welcoming destination for travelers seeking relaxation and adventure. The Jamaica Tourist Board offers a range of resources for tourism businesses, including marketing and promotional campaigns, industry research and insights, and visitor information services.

tourist board definition

Dubai Tourism

Dubai Tourism is the tourist board for Dubai, promoting the city’s luxury experiences, shopping, and attractions. Their focus is on marketing the city as a world-class destination for travelers seeking opulence and luxury. Dubai Tourism offers a range of resources for tourism businesses, including marketing and promotional campaigns, industry research and insights, and visitor information services.

tourist board definition

Tourism Authority of Thailand

The Tourism Authority of Thailand is the national tourist board for Thailand, promoting the country’s rich cultural heritage, food, and natural beauty. Their focus is on marketing the country’s unique blend of history, religion, and modernity to potential visitors. The Tourism Authority of Thailand offers a range of resources for tourism businesses, including marketing and promotional campaigns, industry research and insights, and visitor information services.

tourist board definition

Visit Orlando

Visit Orlando is the tourist board for Orlando, Florida, promoting the city’s theme parks, resorts, and family-friendly attractions. Their focus is on marketing the city as a top destination for families seeking fun and excitement. Visit Orlando offers a range of resources for tourism businesses, including marketing and promotional campaigns, industry research and insights, and visitor information services.

These examples illustrate the range of tourist boards operating around the world, each with its own unique focus and approach to promoting tourism.

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What Is a Tourist Board?

A tourist board is an official organization that encourages travelers to visit their city, country, or region. What do tourist boards do? They provide information about the area, including transportation, popular attractions, and where to stay. They also provide information regarding the history and the culture of a specific area.

Tourist board

How Can Tourist Boards Help Vacation Rental Businesses?

When families or individuals plan their trips, they often search for a list of tourist boards to help them with their itinerary. The travel tourism board gives them details they can use when deciding on what to see or do in the area. 

It’s beneficial to connect with tourist boards if you are a vacation rental business. Not only does it make your vacation rental more visible to potential guests, but it also recommends you as a trusted vacation rental owner. 

Travelers using tourist boards to plan their trips will be more likely to book with you because they see that you are a legitimate business whose reputation is backed up by the tourist board. Connecting with your local tourist board will significantly increase your bookings. 

If you’re hoping to promote your vacation rental business, local tourist boards will be the best connections you can make compared to regional or national boards. That’s because a local board connected with your city or county is made up of other locals that know the ins and outs of the tourist industry in which you live. They will be more closely connected to the businesses they recommend to tourists, including your vacation rental. 

Difference between National and Regional Tourist Boards

Two other main types of tourist boards are the national and the regional tourist board. Their definitions are nearly identical. As their titles suggest, the national board cares for tourist information within the entire country. On the other hand, the regional tourist board shares information about specific provinces, states, or regions within the country. It might include things like the climate, local attractions, and common customs. 

What Is a National Tourist Board?

National tourist boards work to promote and create the identity of an area at a national level. They enhance the reputation of tourism and raise the quality of tourist activities throughout the country.

All business operations that promote tourism in the country are organized, conducted, and implemented by the national tourist board. Their tasks include doing market research, designing programs and projects for tourism, and establishing representative tourist offices in foreign countries. 

What Is a Regional Tourist Board?

Regional tourist boards are organizations that monitor the tourism aspect of a specific region or province within a country. They are better equipped to make suggestions and monitor tourism activities in the region because they understand the area’s particular dynamics. 

Take, for example, a country like the United States. While each state is considered American soil, the weather, activities, food, and culture differ significantly between Southern states like Florida and Northern states like Montana. 

Therefore, a regional tourist board will be able to give clear advice based on the specifics of each state or region. 

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What Does a Tourism Board Do?

By Michael Ferguson

A tourism board, also known as a destination marketing organization (DMO), is responsible for promoting a specific location as a travel destination. The primary goal of a tourism board is to increase the number of visitors to an area and generate revenue for local businesses.

But what exactly does a tourism board do? Let’s dive into the details.

Marketing and Promotion

One of the primary responsibilities of a tourism board is marketing and promotion. This includes creating advertising campaigns, developing promotional materials, and managing social media accounts. The goal is to showcase all the unique attractions and experiences that a destination has to offer and entice potential visitors to book their trip.

Sales and Public Relations

Tourism boards also work closely with travel agents, tour operators, and other industry professionals to sell their destination as a travel package. They attend trade shows, organize familiarization tours for travel agents, and host media events to showcase the best of what their location has to offer.

Visitor Services

Once visitors arrive at their destination, the tourism board is often responsible for providing information about local attractions, events, dining options, and accommodations. They may operate visitor centers or have staff available at key locations throughout the area.

Tourism Development

Tourism boards also play an important role in developing new attractions, events, and infrastructure that will appeal to travelers. This includes working with local businesses to improve the overall visitor experience and investing in new projects that will attract more tourists.

  • Collaboration:
  • Tourism boards often work in collaboration with other organizations such as chambers of commerce or economic development agencies.
  • Fundraising:
  • Tourism boards may also be responsible for fundraising efforts to support their marketing and promotional activities.
  • Research and Analysis:
  • Tourism boards conduct research and analysis to better understand visitor demographics, trends, and preferences. This information is used to inform marketing strategies and develop new initiatives.

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Introduction to tourism in britain, how tourism is structured in britain.

Britain’s tourism industry is a dynamic affiliation of public and private sector organisations – such as small to medium-sized enterprises (SMEs), international private businesses (for example airlines and large hotel chains), and destination organisations at local and regional levels.

Domestic tourism is the core of businesses revenue (generally at least 80%, particularly outside London), with demand peaking during the UK school holidays, especially during Easter and summer. Dealing with the demands of international visitors requires specialist knowledge, cultural understanding and investment.

We (VisitBritain/VisitEngland) are a non-departmental public body, funded by the Department for Culture, Media and Sport (DCMS) through a grant-in-aid (GIA). Scroll down to find out more about our role, or visit the Who we are and What we do pages to discover our mission, activities and teams.

VisitBritain is responsible for marketing Britain internationally. Tourism is devolved in Britain, with England , Scotland and Wales each having their own national tourist boards. In addition, London has its own promotional agency. Read on to discover how we work closely with all of these organisations.

Devolved organisations for tourism in the UK

VisitEngland is the national tourism organisation for England, responsible for developing England’s visitor economy. For more details, see the section on How tourism is structured in England, below.  

Visit Wales is the Welsh Assembly Government's tourism team, within the Department for Heritage, having taken over the former Wales Tourist Board (WTB). It is responsible for the promotion and development of tourism in Wales.  

VisitScotland is the national tourism organisation for Scotland; it exists to support the development of the tourism industry, market Scotland as a destination and provide leadership and direction for the sector.  

Northern Ireland

Tourism Northern Ireland is part of the Department of Enterprise, Trade and Investment (DETI). It is responsible for developing tourism, supporting the industry and marketing Northern Ireland as a tourist destination.

Tourism and the UK Government

The UK Government sets the overall strategy, policy and objectives for tourism. The Secretary of State at the Department for Culture, Media and Sport is Rt Hon Lucy Frazer MP , who is responsible to the UK Parliament for our activities. The Minister with responsibility for tourism is Rt Hon Sir John Whittingdale OBE MP , who took over the role from Julia Lopez MP when she commenced maternity leave in May 2023.

VisitBritain is a key partner on the GREAT campaign , the UK Government’s ambitious international promotional campaign to inspire and encourage people to visit, do business, invest and study in the UK.  

Government organisations that impact tourism in Britain

Department for Culture, Media and Sport Our parent department, responsible for tourism policy and the funding of tourism promotion by us, as well as many of the key stimuli for tourism – such as museums, the creative industries and the arts.

HM Treasury Decision-making department on funding for the overseas promotion of Britain, and policies which impact international tourism – for example Air Passenger Duty, VAT and business rates.  

Home Office Impacts ease of travel to Britain through visas and border controls. Parent department for the UK Visas and Immigration agency. Also responsible for other matters affecting tourism, including licensing.

Department for Transport Impacts ease of access to Britain through aviation and shipping policies, and the UK domestic transport system (road and rail).

Foreign, Commonwealth and Development Office Our partner in the GREAT Britain campaign with the majority of our overseas staff located in FCDO offices. Tourism is a component of public diplomacy and soft-power. Parent department of the British Council.

Department for Business, Innovation and Skills Our partner in the GREAT Britain campaign and, with the Department for Communities and Local Government, responsible for Local Enterprise Partnerships and the Regional Growth Fund. Parent department of Department for International Trade.

Department for Levelling Up, Housing and Communities Responsible for housing supply and home ownership, local authorities, local growth and public services. The government will continue to deliver Devolution Deals as proposed in the Levelling Up White Paper, providing greater freedoms and flexibilities at a local level, to enable councils to work effectively to improve the Visitor Economy in their area. In some areas, these are being delivered through Combined Authorities.

Department for Business, Energy and Industrial Strategy Responsible for business, industrial strategy, science, research and innovation, energy, clean growth and climate change.  

How tourism is structured in England

In many areas of England, a single entity coordinates tourism – commonly known as a Destination Management Organisation (DMO). They come in a variety of sizes and forms, and handle everything from management to marketing. They work with a wide range of local stakeholders, including the tourism business community, local authorities, business improvement districts, transport operators, visitor information providers, landowners, cultural bodies, retail associations and community groups.

In a dynamic new initiative, we are also creating a nationwide network of Local Visitor Economy Partnerships (LVEPs) to lead, manage and market their destinations, working at a strategic level. The LVEP programme is the implementation of the de Bois independent review of DMOs, in line with the UK Government’s response. 

Since 2011, in response to government policy on local economic growth, 39 Local Enterprise Partnerships (LEPs) have also been established. These are responsible for driving economic growth in their areas and working in partnership with key sectors and stakeholders.

Destination Management Organisations (DMOs)

England’s destinations are disparate and multifaceted, host to numerous stakeholders with their own specific needs. The DMOs responsible for the local visitor economy can also be varied: they might be public sector bodies such as local authorities with definitive boundaries, private companies or partnerships between the public and private sector.

Well-managed destinations are more likely to sustain investment, business growth and employment without a detrimental effect on the environment or local population. The best-managed destinations are also likely to attract inward investment across a broader range of sectors, as well as value-added jobs and new talent. This makes them great places to live, work and visit. 

From promotional activity to research and insights, we help destinations grow their economies through tourism. Of the various tools, the most effective are Destination Management Plans and Tourism Growth Plans , which create an integrated and long-term approach to destination management.  

Local Visitor Economy Partnerships (LVEPs)

Following the de Bois review of the structure, funding and function of DMOs, we are creating an additional portfolio of nationally supported, strategic and high-performing Local Visitor Economy Partnerships (LVEPs), which represent their destination at local and national level. 

These LVEPs lead, market and manage tourism within their area, working in partnership with other destination organisations, local government and businesses. They provide strong local leadership and governance, and deliver robust destination management and planning – ensuring all key public and private sector partners are integrated into the development of the plan and its implementation. 

At VisitEngland, we provide targeted support, advice and guidance; we expect there will eventually be around 40 LVEPs across England. 

Learn more about Local Visitor Economy Partnerships .   

Local Enterprise Partnerships (LEPs)

Local Enterprise Partnerships (LEPs) are voluntary collaborations between local authorities and businesses. 

They were first formed in 2011, and there are currently 39 LEPs in operation. Their primary function is to determine economic priorities and lead economic growth and job creation within local areas. Where tourism is a recognised tool for driving growth, they work on specific projects and initiatives in partnership with DMOs.

All LEPs have developed a Strategic Economic Plan and European Investment Strategy, which sets out priorities for how their government funding will be targeted to deliver growth and jobs. This funding is used to leverage further public and private sector investment into their areas.

LEPs play an important role in the growth of the local visitor economy by encouraging and reducing barriers to inward investment, developing infrastructure projects, supporting businesses and up-skilling the local population.

Learn more about Local Enterprise Partnerships .   

Government plans and initiatives to support the tourism sector

Alamy Stock Photo

Aerial night view of Deansgate Square and Beetham Tower Manchester.

Tourism Recovery Plan: rebuilding post COVID-19

The COVID-19 pandemic had an unprecedented impact on Britain’s tourism industry: explore how we are working to rebuild the sector , recover trip volume and spend, and establish a clear policy direction for the future.  

Shutterstock / Richie Chan

Night view of waverley station in edinburgh, scotland

Tourism Action Plan: boosting travel and leisure in Britain

Learn how we have contributed to the UK Government’s Tourism Action Plan – which focuses on the sector landscape, industry skills, common-sense regulations, public transport and visitor experience.  

UK, Scotland, young woman running at Loch Lomond

Tourism Sector Deal: a “game changer for the economy”

Praised by leading industry figures, the Tourism Sector Deal aims to reinvigorate the industry by creating 10,000 more apprenticeship starts per year, investing £1 million in recruitment and increasing global market share.  

Resources for students

VisitBritain/Nemorin

VB34184455

Calling all students. You can access a wealth of information about tourism in Britain, and learn more about our mission to market Britain overseas in the Student resources section.  

Tourism industry groups and bodies

VisitBritain chairs a number of industry-leading groups and bodies, including:

British Tourism Industry Group (BTIG)

BTIG is our (VisitBritain’s) main stakeholder group, bringing together senior government representatives, industry and tourism bodies to discuss issues relevant to the industry. By facilitating a dialogue between us at VisitBritain and the wider tourism industry, BTIG allows us to fulfil our statutory role as a trusted advisor to the Government on tourism matters. The group is chaired by our CEO, Patricia Yates.  

Tourism Industry Emergency Response Group (TIER)

TIER is a small group of key tourism industry organisations and government representatives, and is facilitated by us. It develops plans for crisis scenarios, as well as managing the industry’s response to specific crises. Group members include the Association of British Travel Agents, UKinbound, UK Hospitality, Britain’s national tourist boards, British Airways and the Association of Leading Visitor Attractions.  

Trip-planning resources

Visitbritain.

Discover where to go in Britain with our guide to the best places to visit, things to do and getting around.  

VisitEngland

Explore different regions through our destination guides, or plan weekend breaks and longer holidays.  

Useful associations, clubs and groups

Association of British Travel Agents (ABTA) Trade association for UK travel agents and tour operators in Britain.  

Association of Independent Museums (AIM) Represents the UK’s independent museums, galleries and heritage organisations.  

Association of Leading Visitor Attractions (ALVA) Represents the UK’s most popular, iconic and important tourism attractions.  

The British Beer and Pub Association (BBPA) The voice of brewers and pubs – of all sizes – across Britain.  

BALPPA (British Association of Leisure Parks, Piers and Attractions) Represents the UK’s leisure parks, piers, zoos and static attractions sector.  

British Destinations Trade association for major UK destination-based tourism interests.

British Educational Travel Association (BETA) Represents youth, student and educational travel-related producers and suppliers.  

British Guild of Tourist Guides The national membership organisation for Blue Badge guides across Britain.  

British Institute of Innkeeping (BII) Professional nationwide body for Britain’s licensed retail trade.  

The Camping and Caravanning Club (CCC) The world’s oldest and largest club for all forms of leisure camping.  

The Caravan and Motorhome Club Provides services and activities for caravan, motor caravan and trailer tent owners.  

Heritage Railway Association (HRA) Represents heritage railways and preservation groups in the UK and Ireland.  

Historic Houses Association Represents privately owned historic houses, castles and gardens.  

HOSPA (Hospitality Professionals Association) Supports hospitality specialist leaders in networking, learning and development.  

Institute of Hospitality (IoH) Supports managers working in the hospitality, leisure and tourism industries.

CIMSPA (Chartered Institute for the Management of Sport and Physical Activity) Professional development body for the UK’s sport and physical activity sector.  

Institute of Tourist Guiding The standard-setting body for Blue Badge tourist guides and the guiding sector.

Institute of Travel and Tourism (ITT) Represents individuals employed in the travel and tourism industry.

Local Government Association The voice of local government within the national arena.  

National Parks UK Representing national parks throughout the UK.

Tourism Alliance Lobbying body for all businesses involved in the delivery of tourism.

Tourism Management Institute (TMI) Professional institute for people working within destinations.  

Tourism Society Forum for professionals working in all sectors of the tourism industry.

UKHospitality Represents the hospitality industry, identifying key issues and lobbying.

UKinbound The trade association that represents the UK’s export tourism businesses.

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Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.

A sign which reads "Welcome to Noah's Ark Zoo Farm" with various staff members standing in front wearing matching branded tops. Noahs Ark Zoo Farm - Gold award winner for the Accessible and Inclusive Tourism Award at the VisitEngland Awards for Excellence 2023.

Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

An aerial view of the grounds surrounding Blenheim Palace, an eighteenth-century country house, surrounded by gardens, trees and a lake crossed by a bridge to reach the front of the house. Blenheim Palace - Silver award winner for the Large Visitor Attraction of the Year at the VisitEngland Awards for Excellence 2023.

Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.

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Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.

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Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.

VB34184455

  • The Tourist Board Act
  • Revised Statutes

Statute Details

Preamble : A law to establish a Tourist Board charged with the duty of developing the tourist industry of Jamaica and promoting its efficiency and for purposes incidental to or connected with the foregoing purposes

Long Title :

Short Title : The Tourist Board Act

Operational Date : April 1, 1955

Number : of 1955

Last Amendment : January 1, 2016

Download : Click here to download

Legal Areas

tourist board act, hotel, resort, cottage, tourism, tourist, accommodation, water sports

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Definition of tourism noun from the Oxford Advanced Learner's Dictionary

  • The area is heavily dependent on tourism.
  • the tourism industry
  • The tourism sector is expected to grow by 9.7 percent per annum.
  • have/​take (British English) a holiday/ (North American English) a vacation/​a break/​a day off/ (British English) a gap year
  • go on/​be on holiday/​vacation/​leave/​honeymoon/​safari/​a trip/​a tour/​a cruise/​a pilgrimage
  • go backpacking/​camping/​hitchhiking/​sightseeing
  • plan a trip/​a holiday/​a vacation/​your itinerary
  • book accommodation/​a hotel room/​a flight/​tickets
  • have/​make/​cancel a reservation/ (especially British English) booking
  • rent a villa/ (both British English) a holiday home/​a holiday cottage
  • (especially British English) hire/ (especially North American English) rent a car/​bicycle/​moped
  • stay in a hotel/​a bed and breakfast/​a youth hostel/​a villa/ (both British English) a holiday home/​a caravan
  • cost/​charge $100 a/​per night for a single/​double/​twin/​standard/ (British English) en suite room
  • check into/​out of a hotel/​a motel/​your room
  • pack/​unpack your suitcase/​bags
  • call/​order room service
  • cancel/​cut short a trip/​holiday/​vacation
  • apply for/​get/​renew a/​your passport
  • take out/​buy/​get travel insurance
  • catch/​miss your plane/​train/​ferry/​connecting flight
  • fly (in)/travel in business/​economy class
  • make/​have a brief/​two-day/​twelve-hour stopover/ (North American English also) layover in Hong Kong
  • experience/​cause/​lead to delays
  • check (in)/collect/​get/​lose (your) (especially British English) luggage/ (especially North American English) baggage
  • be charged for/​pay excess baggage
  • board/​get on/​leave/​get off the aircraft/​plane/​ship/​ferry
  • taxi down/​leave/​approach/​hit/​overshoot the runway
  • experience/​hit/​encounter severe turbulence
  • suffer from/​recover from/​get over your jet lag/​travel sickness
  • attract/​draw/​bring tourists/​visitors
  • encourage/​promote/​hurt tourism
  • promote/​develop ecotourism
  • build/​develop/​visit a tourist/​holiday/ (especially British English) seaside/​beach/​ski resort
  • work for/​be operated by a major hotel chain
  • be served by/​compete with low-cost/ (especially North American English) low-fare/​budget airlines
  • book something through/​make a booking through/​use a travel agent
  • contact/​check with your travel agent/​tour operator
  • book/​be on/​go on a package deal/​holiday/​tour
  • buy/​bring back (tacky/​overpriced) souvenirs
  • The town survives mainly through tourism.
  • Tourism chiefs in York are drawing up plans to attract more people.
  • With the expansion of air travel, tourism boomed.
  • We hope that this investment will lead to increased tourism in the area.
  • the world's first commercial space tourism operator
  • international
  • through tourism
  • a decline in tourism
  • a downturn in tourism
  • a drop in tourism

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  • medical tourism
  • health tourism

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U.S. Travel and Tourism Advisory Board

About the ttab.

The United States Travel and Tourism Advisory Board (TTAB) serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. The Board advises the Secretary on government policies and programs that affect the U.S. travel and tourism industry, offers counsel on current and emerging issues, and provides a forum for discussing and proposing solutions to industry-related problems.

Past Boards have presented Secretaries of Commerce with advice on a wide range of policies and issues facing the travel and tourism including travel facilitation, visa policy, infrastructure, aviation security, research, energy policy, and economic sustainability, as well as, valuable advice on the National Travel and Tourism Strategy. Board recommendations will be shared on this site.

The Board is comprised of up to thirty-two members appointed by the Secretary of Commerce. Members represent companies and organizations in the travel and tourism industry from a broad range of products and services, company sizes and geographic locations. Members serve, at the pleasure of the Secretary, typically for a two-year term. The Board was originally chartered in 2003, and because of the Department’s need for the ongoing advice from industry representatives, has been re-chartered 10 times, most recently in 2023. Under the Visit America Act, the TTAB is now a congressionally-mandated federal advisory board.

Members includes representatives of state and regional economic development teams, businesses, and organizations. 

The Deputy Assistant Secretary for Travel and Tourism serves as the Board’s Executive Director. The National Travel and Tourism Office serves as the Executive Secretariat for the Board. If you have questions or comments, please email  [email protected].

The National Travel and Tourism Office (NTTO) creates a positive climate for growth in travel and tourism by reducing institutional barriers to tourism, administers joint marketing efforts, and provides official travel and tourism statistics.

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Example sentences tourism board

Despite working fulltime there, and later at a regional tourism board , she was also developing her own business idea.
The tourism board has held a poster competition, with the three winning entries on display at the tourism fair.
Airport security queues and higher flight taxes would put off travellers heading for the skies, tourism board grandees predicted.
Instead of trying to rebrand our county, our snobby tourism board should celebrate everything we are about - the glitz, glamour, yearround tans and the motors we drive.
The tourism board has prepared kits for taxi companies, hotels, airports, stations, restaurants and travel agents explaining how to charm foreign visitors.

Definition of 'board' board

IPA Pronunciation Guide

Definition of 'tourism' tourism

B1

Related word partners tourism board

Browse alphabetically tourism board.

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Meaning of tourist in English

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  • I must look like the typical tourist with my shorts and my camera .
  • My dad has a cottage which he rents out to tourists.
  • The Caribbean is a popular tourist destination .
  • Bus-loads of tourists pour into this place in the summer .
  • A year after the hurricane , tourists are gradually beginning to come back to the region .
  • air corridor
  • amenity kit
  • high season
  • phrase book
  • post-holiday
  • put something up
  • ranger station
  • tourist trap
  • trailer park
  • youth hostel

You can also find related words, phrases, and synonyms in the topics:

tourist | American Dictionary

Tourist | business english, examples of tourist, translations of tourist.

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COMMENTS

  1. What Is A Tourist Board? A SIMPLE Explanation

    A tourist board is a not for profit organisation that is usually government owned. This means that the focus is on providing a service to the general public, as opposed to making a direct profit. However, indirectly, tourist boards do help to make money for the country because their aim is to promote the tourism industry, which in turn brings ...

  2. What Are Tourist Boards?

    Definition of Tourist Boards. Tourist Boards, sometimes referred to as Destination Marketing Organizations (DMOs), are organizations tasked with promoting and marketing specific regions or destinations in the tourism industry. They function as the official representatives of a particular place and work to attract visitors by showcasing the ...

  3. TOURIST BOARD

    TOURIST BOARD definition: an official organization that encourages people to visit an area, city, or country, and that…. Learn more.

  4. What is a Tourist Board?

    What is a Tourist Board? A Tourist Board (also known as a tourism board or destination marketing organization) is an organization, typically funded by a government or private sector, that promotes and develops tourism in a particular region or destination. The primary goal of a tourist board is to increase the number of visitors to the region ...

  5. TOURIST BOARD definition

    TOURIST BOARD meaning: an official organization that encourages people to visit an area, city, or country, and that…. Learn more.

  6. What Is a Tourist Board?

    Regional tourist boards are organizations that monitor the tourism aspect of a specific region or province within a country. They are better equipped to make suggestions and monitor tourism activities in the region because they understand the area's particular dynamics. Take, for example, a country like the United States.

  7. What Is A Tourist Board?

    A tourist board is an important type of travel and tourism organisation that makes up a key part of the structure of the travel and tourism industry. But wha...

  8. TOURIST BOARD definition and meaning

    TOURIST BOARD definition | Meaning, pronunciation, translations and examples

  9. English Tourist Board, the

    English Tourist Board, the From Longman Dictionary of Contemporary English English Tourist Board, the the English Tourist Board ˌEnglish ˈTourist ˌBoard, the a name used by many people in the UK to refer to the organization that tries to encourage tourists to go on holiday in England, and provides information about hotels , places to visit etc.

  10. Tourist board definition in American English

    Tourist board definition: A board is a flat, thin, rectangular piece of wood or plastic which is used for a... | Meaning, pronunciation, translations and examples in American English

  11. What Does a Tourism Board Do?

    A Tourism Board is an organization that promotes tourism for a particular geographical region, city, or country. The primary objective of this organization is to attract tourists and promote the destination's cultural, natural, and historical attractions.

  12. TOURISM BOARD definition and meaning

    TOURISM BOARD definition: A board is a flat , thin, rectangular piece of wood or plastic which is used for a... | Meaning, pronunciation, translations and examples

  13. About Britain & The UK's Tourism Industry

    Britain's tourism industry is a dynamic affiliation of public and private sector organisations - such as small to medium-sized enterprises (SMEs), international private businesses (for example airlines and large hotel chains), and destination organisations at local and regional levels. Domestic tourism is the core of businesses revenue ...

  14. The Tourist Board Act

    Preamble: A law to establish a Tourist Board charged with the duty of developing the tourist industry of Jamaica and promoting its efficiency and for purposes incidental to or connected with the foregoing purposes. Long Title: . Short Title: The Tourist Board Act. Operational Date: April 1, 1955. Number: of 1955. Last Amendment: January 1, 2016. Download: Click here to download

  15. tourism noun

    board/ get on/ leave/ get off the aircraft/ plane/ ship/ ferry; taxi down/ leave/ approach/ hit/ overshoot the runway; experience/ hit/ encounter severe turbulence; suffer from/ recover from/ get over your jet lag/ travel sickness; The tourist industry. attract/ draw/ bring tourists/ visitors; encourage/ promote/ hurt tourism

  16. the Tourist Board Definition

    Examples of the Tourist Board in a sentence. This association does for the private sector, including the hotels, dive operators, taxi operators and tour operators, etc., what the Tourist Board, or Tourism Authority does for the government.. The beneficiaries of this grant were the City of Vinkovci in Croatia and the Municipality of Orašje in Bosnia and Herzegovina, in partnership with the ...

  17. U.S. Travel and Tourism Advisory Board

    About the TTAB. The United States Travel and Tourism Advisory Board (TTAB) serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. The Board advises the Secretary on government policies and programs that affect the U.S. travel and tourism industry, offers counsel on ...

  18. TOURISM BOARD definition in American English

    The tourism board has prepared kits for taxi companies, hotels, airports, stations, ... Definition of tourism board from the Collins English Dictionary. Read about the team of authors behind Collins Dictionaries. New from Collins Quick word challenge. Quiz Review. Question: 1 -

  19. TOURIST

    TOURIST definition: 1. someone who visits a place for pleasure and interest, usually while on holiday: 2. a member of…. Learn more.

  20. Tourist Board Definition

    Examples of Tourist Board in a sentence. Thanks to the organizers from the Varaždin Tourist Board, who have been coordinating this festival since 1999, Varaždin becomes the center ofculture and entertainment for visitors of all ages and preferences.. Therefore, the tourism sector on the Dubrovnik Riviera includes almost exclusively hotels and private accommodation (Tourist Board of Du ...

  21. tourism board

    tourism board - WordReference English dictionary, questions, discussion and forums. All Free.

  22. Tourism Board Definition

    Tourism Board means the board proposed to be established by the Recipient for, marketing and promotion of tourism in Recipient's territory and comprising public and private sectors representatives. Sample 1. Based on 1 documents. Tourism Board means the Board of Tourism Development created in Section 63M-1-1401. Sample 1.

  23. Tourist board definition and meaning

    Tourist board definition based on common meanings and most popular ways to define words related to tourist board. Power definitions of Tourist board. Meaning via related definitions. Lists. synonyms. antonyms. ... board. noun. A relatively long, wide and thin piece of any material, usually wood or similar, often for use in construction or ...