THE 10 BEST England Visitor Centres

Visitor centres in england.

  • Visitor Centres
  • Conference & Convention Centres
  • Airport Lounges
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  • 4.0 of 5 bubbles & up
  • 3.0 of 5 bubbles & up
  • Central Liverpool
  • Docklands / Canary Wharf / Isle of Dogs
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  • Knightsbridge
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  • Good for a Rainy Day
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  • Honeymoon spot
  • Things to do ranked using Tripadvisor data including reviews, ratings, photos, and popularity.

uk tourist centers

1. The British Ironwork Centre

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2. Shepherd Neame Visitor Centre & Brewery Tour

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3. World of James Herriot

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4. Clovelly Village

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5. Brockhole on Windermere

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6. Highcliffe Castle

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7. Standedge Tunnel & Visitor Centre

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8. Thorpe Camp Visitor Centre

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9. Cromer Lifeboat Station

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10. National Lobster Hatchery

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11. Brockholes Nature Reserve

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12. Blakemere Village

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13. Bowlees Visitor Centre

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14. High Lodge Thetford Forest

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15. Hauxley Wildlife Discovery Centre - Northumberland Wildlife Trust

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16. Spitfire Visitor Centre

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17. Lizard Lighthouse Heritage Centre

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18. RSBP Dearne Valley - Old Moor

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19. Coates English Willow Visitor Centre

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20. Rye Heritage Centre

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21. Clifton Suspension Bridge Visitor Centre

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22. Otterton Mill

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23. City of London Information Centre

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24. Almonry Museum

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25. Abberton Reservoir Visitor Centre

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26. Blackpool Tourist Information Centre

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27. Visit York Information Centre

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28. Lincoln Visitor Information Centre

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29. Staffordshire Wildlife Trust - The Wolseley Centre

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30. The Wonkey Donkey Visitors Centre

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What travellers are saying

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Planning an England trip in 2024? Consider these 16 top places to visit

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Feb 26, 2024 • 10 min read

uk tourist centers

Gracious Bath is an excellent place to immerse yourself in England’s history and beauty © gowithstock / Shutterstock

The story of  England  stretches back more than 5000 years (and likely many more). Which means its impossible to escape the past here.

As you wander its historic urban centers, mysterious monoliths, misty landscapes and rugged  coastlines  and national parks , you’ll discover a country filled with unparalleled places to visit that are are the more compelling thanks to all those who have visited them before.

As you plan a trip to England this year, here’s our list of 16 historic, exciting and all-around fabulous highlights to consider.

The Coast Guard Cottages and Seven Sisters chalk cliffs, Eastbourne, Sussex, England, UK

1. The Seven Sisters 

While  Dover ’s iconic white cliffs grab the most attention, the colossal chalky walls of the Seven Sisters are a more spectacular affair, a four-mile roller-coaster of sheer white rock stretching along the Sussex shore and overlooking the waters of the English Channel. It forms an impressive southern border to the South Downs National Park , and is most dramatic at the towering headland of Beachy Head . Hikes through the grassy clifftop fields provide wide sea views, breathtaking in every sense.

Local tip:  Stop for a breather at the tiny seaside hamlet of Birling Gap, where the secluded beach is a sun trap popular with locals and walkers.

The great hall of Christ Church, University of Oxford, Oxford, England, United Kingdom

Oxford  lets visitors feel close to the brilliant minds and august institutions that have made this city famous across the globe. This rarefied world comes to life in the cobbled lanes and ancient quads where cycling students and eccentric academics roam. The beautiful college buildings and stunning architecture have changed little over the centuries, coexisting with a lively, modern, working city. As befits a city of students and professors, Oxford is one of the last bastions of the great British pub, with irresistible old watering holes dotted all over its central lanes and alleyways. 

A view of King’s College and King’s College Chapel seen from The Backs, Cambridge, England, United Kingdom

3. Cambridge

In England’s other great historic university city, Cambridge , you can tour a  college , and spend time marveling at the intricate vaulting of King’s College Chapel . But no trip to Cambridge is complete without an attempt to take a punt (flat-bottomed boat) along the River Cam by the picturesque Backs , the leafy, green lawns behind the city's finest colleges – an experience that offers the best views of the exquisite architecture. Polish off the day with a pint at one of Cambridge’s many rustic pubs. 

People walk by an arcade in in Bath, Somerset, England, United Kingdom

In a nation packed with pretty cities, Bath  stands out as the belle of the ball. Founded by the Romans, who established the spa resort of Aquae Sulis to take advantage of the area’s hot springs , Bath hit its stride in the 18th century, when the rich industrialist Ralph Allen and architects John Wood the Elder and John Wood the Younger oversaw the city’s transformation into a model of Georgian architecture at its most refined . Bath is awash with golden stone townhouses, sweeping green crescents and Palladian mansions, along with appealing pubs and restaurants, and you’ll take great pleasure in plunging in. 

A hiker walking alongside Hadrian’s Wall near Crag Lough in Northumberland, England, UK

5. Hadrian’s Wall

Hadrian’s Wall is one of the country's most dramatic Roman ruins, a 2000-year-old procession of abandoned forts, garrisons, towers and milecastles marching across the wild and lonely landscape of northern England. While the Romans built the fortification to defend and control its territory, this edge-of-empire barrier also symbolized the boundary of civilized order in the ancient world: to the north of the Roman settlement lay the unruly land of the marauding Celts. Near Newcastle  you can visit Segedunum , the wall’s last stronghold, for an insight into life during Roman times.

Planning tip:  Hiking the full 84-mile distance coast to coast along the national trail takes around a week. If you have less time and your own car, you may want to select from a few of the wall's  highlights .

People walking the city walls in York, with a view towards the Gothic Minster

With its Roman and Viking heritage, ancient city walls and maze of cobbled streets, York is a living record of English history. A magnificent circuit of 13th-century walls encloses a medieval spider’s web of “snickelways” (narrow alleys), each one the focus of a ghost story or historical character. At the city’s heart lies the immense, awe-inspiring York Minster , the biggest medieval cathedral in all of northern Europe, and one of the most beautiful Gothic cathedrals in the world. Admire feats of engineering of a more recent vintage at the National Railway Museum , the world’s largest collection of historic locomotives.

York’s long history and rich heritage are woven into virtually every brick and beam, and the modern, tourist-oriented city – with its myriad museums, restaurants, cafes and traditional pubs – is a carefully maintained showcase of that heritage.

Local tip: You’ll find some of the finest views of York from its old city walls, particularly the bucolic section behind the Minster. 

Aerial view of people riding across a viaduct in the Peak District National Park, England, United Kingdom

7. The Peak District

Curiously, you won’t find many peaks in the Peak District . You will find blissful miles of tumbling moorland, plunging valleys, eroded gritstone crags, lush farmland and ancient pocket-sized villages. This beautiful landscape attracts a veritable army of outdoor enthusiasts – cyclists, hikers, cavers and rock climbers – on summer weekends, while those seeking more relaxing enjoyment can admire the rural market and famous puddings of Bakewell, the Victorian pavilions of spa-town Buxton, and the architectural drama of Chatsworth House – the “Palace of the Peak.”

People enjoying the Brighton Pride Parade, Brighton, Sussex, England, United Kingdom

8. Brighton

Barely an hour’s train ride from the capital, the seaside city of Brighton has a quirky character that’s completely its own. Overlooking the English Channel on England’s pebbly south coast, this is a city that's long been known for its oddball, alternative character. The warren of streets known as the Lanes is a good place to soak up the vibe, with vegan cafes, espresso bars, chaotic pubs, record stores and bric-a-brac shops. (Browsers will be in heaven at local institution Snooper’s Paradise .) You'll also find the UK ’s biggest queer scene here, and the region’s best small clubs. The highlight for the sightseeing visitor is the Royal Pavilion , a 19th-century party palace built by the Prince Regent, who kicked off Brighton’s love of the outlandish.

Revellers gather for the Summer Solstice at Stonehenge, Wiltshire, England, United Kingdom

9. Stonehenge

Mysterious and compelling, Stonehenge is England’s most famous ancient site . Even though people have been drawn to this myth-laden ring of boulders for more than 5000 years, we still don’t know quite why it was built. An ultramodern makeover at the ancient site has brought an impressive visitor center and the closure of an intrusive road (now restored to grassland). The result is a strong sense of historical context, with dignity and mystery returned to an archaeological gem.

Most visitors gaze at the approximately 25-ton stones from behind the perimeter fence, yet with enough planning, you can arrange an early-morning or evening tour and gain access to the inner ring itself. In the slanting sunlight, away from the crowds, it’s an ethereal place. This is an experience that stays with you.

Actors perform pieces of Shakespeare’s plays in his birth house in Stratford-upon-Avon, England, United Kingdom

10. Stratford-upon-Avon

The pretty town of Stratford-upon-Avon is where William Shakespeare was born and later shuffled off this mortal coil. Today, its tight knot of Tudor streets form a living map of Shakespeare’s life. Huge crowds of thespians and theater lovers come to take in a play at the famous Royal Shakespeare Theatre . Bard fans will love visiting the five historic houses owned by Shakespeare and his relatives and  the schoolroom where he was educated, before taking a respectful detour to the old stone church where he was laid to rest.

Buildings along the waterfront by the River Mersey, Liverpool, England, United Kingdom

11. Liverpool

It’s hard not to be infected by Liverpudlians’ love for their hometown. The love endured despite decades of decay and all manner of social ills – finding its expression in a renowned gallows humor and an obsession with football. With some of the most passionate crowds in the country, taking in a game at either Liverpool FC or Everton FC is a rite of passage here.

Outside of the stadium, the rejuvenated waterfront is once again the heart of Liverpool . The focal point is Albert Dock, an iconic docklands flanked by protected buildings, including a batch of top museums. The Merseyside Maritime Museum and the International Slavery Museum ensure the good and bad sides of Liverpool’s history are explored in equal measure, while the Tate Liverpool and the Beatles Story museum celebrate popular culture and the city’s most famous musical sons (still).

A group of older walkers on the Cotswold Way near Broadway, England, UK

12. The Cotswolds

A tangle of impossibly quaint villages of rose-clad cottages and honey-colored stone, The Cotswolds  is a region that spreads over six English counties. It’s a designated Area of Outstanding Natural Beauty, and its most wonderful quality is that no matter where you go or how lost you get, you’ll still end up in a spot with a charming village green, a pub with sloping floors and fine ales, and a view of the lush green hills. Crisscrossed by long-distance trails including the 102-mile Cotswold Way , these gentle yet dramatic hills are perfect for walking, cycling and horse-riding.

Local tip: It’s easy to leave the crowds behind and find your very own slice of medieval England here – and some of the best boutique hotels in the country.

People braving the rain as they attend the Whitby Goth Weekend in Whitby, Yorkshire, England, United Kingdom

A little weird, occasionally weather-beaten and all-around wonderful, the classic northern seaside town of Whitby has haunted lanes, fossil-hunting and arguably England’s finest fish-and-chips. The huddle of 18th-century fisher’s cottages along the East Cliff are testament to its longtime role as a busy commercial and fishing port: it was here that 18th-century explorer Captain James Cook earned his sea legs. Atop the West Cliff, a sandy beach, amusement arcades and promenading holidaymakers show Whitby’s beach-resort side.

Keeping a watchful eye over the town and the River Esk that divides it is an atmospheric ruined abbey , the inspiration and setting for part of Bram Stoker’s Gothic horror story Dracula . But tales of witchery and ghostly legends have haunted Whitby ever since Anglo-Saxon St Hilda landed here to found a monastic community in 657 CE.

Planning tip: The town embraces its pseudo-sinister reputation, which culminates in two hugely successful Goth Weekends each year.

Grandparents cross a stream with their grandchildren, Lake District, England, United Kingdom

14. The Lake District

William Wordsworth and his Romantic friends were the first to champion the charms of the Lake District  – and it's not hard to see what stirred them. Already the UK’s most popular national park, the Lake District also became a UNESCO World Heritage Site in 2017, in recognition of its long history of hill-farming. But for most people it’s the chance to hike the humpbacked fells and drink in the gorgeous scenery that keeps them returning year after year.

The region is filled with outdoor pursuits, from lake cruises to mountain walks – excursions that help reveal why the region has such deep literary connections. In addition to Wordsworth, writers who found inspiration here include Samuel Taylor Coleridge, Arthur Ransome and Beatrix Potter.

People visit the Mediterranean biome at the Eden Project, Cornwall, England, UK

15. The Eden Project

A cross between a lunar landing station and a James Bond villain’s lair, the gigantic hemispherical greenhouses of the Eden Project  have become a symbol of Cornwall ’s renaissance. Built in an abandoned clay pit near St Austell to mark the start of the new millennium, and now considered one of Britain’s modern architectural wonders, the Eden Project aims to explore issues of environment and conservation, and point the way to a cleaner, greener future for us all.

Exhibits cover everything from global warming to rubber production and chocolate-making. The glass-domed “biomes” recreate major world climate systems in microcosm, from the lush jungles of the Amazon rainforest (complete with treetop walkway winding through the canopy) to the olive trees, citrus groves and colorful flowers of the Mediterranean, South Africa and California. It’s incredibly impressive – not to mention educational, and inspiring, too.

A young couple enjoying each others company outdoors in London, England, United Kingdom

Shoulder-deep in history, London ’s rich seams of eye-opening antiquity appear at every turn. The city’s architecture pens a beguiling biography, and a multitude of buildings – the Tower of London , Westminster Abbey , Big Ben – are internationally recognizable landmarks. It’s also a tireless innovator of art and culture, a city of ideas and imagination. This legacy is enshrined at world-class institutions such as the British Museum , Natural History Museum  and the Science Museum , as well as such world-leading art galleries as the  Tate Modern , Tate Britain , the National Gallery  and the recently reopened National Portrait Gallery , all of which are free to visit. 

Local tip:  However you budget your time and money in London, make sure you take in a show. Big names perform on  the West End (London’s equivalent of Broadway), and on the South Bank at the National Theatre  and  the Old Vic . Smaller theaters from the Almeida to the Lyric Hammersmith are places to discover up-an-coming talent.

This article was first published April 2021 and updated February 2024

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24 Top-Rated Tourist Attractions in London

Written by Bryan Dearsley and Shandley McMurray Updated Mar 20, 2024 We may earn a commission from affiliate links ( )

Author Bryan Dearsley has visited London many times, most recently on an extensive tour of England in the spring of 2022. Author Shandley McMurray lived in London and always enjoys returning.

London is one of the world's most mesmerizing cities . Modern architectural marvels like the Shard line medieval laneways peppered with historic monuments, high-end shops, and award-winning theaters. Picturesque streets and avenues connect renowned attractions like Buckingham Palace, Westminster Abbey, and St. Paul's Cathedral, causing visitors to gape at their beauty and exhaust their phone's photo storage.

Houses of Parliament and Big Ben in London, England

With so many impressive tourist attractions and captivating things to do, it's no wonder London is one of the most popular places to visit in the world , attracting over 20 million tourists each year. Britain's bustling capital offers something for everyone, including shopaholics, foodies, adventurists, historians, and kids, making it tough to choose what to do first.

Should you hit one of the top museums, many of which are free to enter, or enjoy a picnic in one of the city's expansive parks ? Maybe tour a royal palace, or wander around a breathtaking garden? Perhaps you'd prefer to take in a show; enjoy a horseback ride; see the city views from atop the London Eye; or enjoy a traditional afternoon tea in Harrods, the world's poshest department store?

Use our list of the best attractions and things to do in London to help decide what to see and do in this phenomenal city you'll want to visit again and again.

See also: Where to Stay in London

1. Visit Buckingham Palace and Watch the Changing of the Guard

2. see the crown jewels at the tower of london, 3. beat the crowds: take a morning stroll across tower bridge, 4. get cultured at the british museum, 5. big ben and the houses of parliament, 6. get creative at the national gallery, 7. tour the art displays at the victoria and albert museum, 8. wander around piccadilly circus and trafalgar square, 9. journey to the top of the shard, 10. get your art fix at tate britain and tate modern, 11. walk the hallowed halls of westminster abbey, 12. head underground to the churchill war rooms, 13. walk with dinosaurs at the natural history museum, 14. enjoy a picnic in hyde park, 15. climb the dome of st. paul's cathedral, 16. shop at london's best markets, 17. be entertained by buskers at covent garden, 18. take flight on the london eye, 19. meet henry viii at hampton court palace, 20. straddle the meridian line at greenwich, 21. the imperial war museum & hms belfast, 22. explore the london docklands & canary wharf, 23. visit picturesque richmond park, 24. ogle the flora and fauna at kew gardens, where to stay in london for sightseeing, tips and tours: how to make the most of your visit to london, map of tourist attractions & things to do in london, best time to visit london, england.

Buckingham Palace and the Changing of the Guard

One of Britain's most iconic buildings, Buckingham Palace is also the scene of London's most popular display of pomp and ceremony: the Changing of the Guard.

Drawing crowds at 11:30am most days regardless of the season, this colorful display of precision marching and music also takes place at St. James's Palace . One of the top free things to do in London , you can then follow the band along The Mall as they march between sites.

Buckingham Palace and the Changing of the Guard

Buckingham Palace was built in 1837 and has been the London residence of the Royal Family since Queen Victoria's accession. If you're wondering whether the King is in, look at the flagpole atop the building: if the royal standard is flying day and night, he's at home. On special state occasions, he and members of the Royal Family may even emerge on the central balcony.

When the King's away at the Royal Family's summer residence in Balmoral Castle, Scotland , visitors can purchase tickets for tours of the State Rooms, the Queen's Gallery, and the Royal Mews.

The Tower of London

From prison to palace, treasure vault to private zoo, the magnificent Tower of London has fulfilled many different roles over the centuries. One of Britain's most iconic structures, this spectacular World Heritage Site offers hours of fascination for visitors curious about the country's rich history, so much of which happened here.

Inside the massive White Tower, built in 1078 by William the Conqueror, is the 17th-century Line of Kings with its remarkable displays of royal armaments and armor. Other highlights include the famous Crown Jewels exhibition, the Beefeaters, the Royal Mint, and gruesome exhibits about the executions that took place on the grounds.

The Tower of London

The Bloody Tower is also worthy of a visit. Here you'll find stories of ancient torture, and you can learn about the mystery of two princes who disappeared many years ago.

For the best use of your time, especially during the busy summer season, purchase the Tower of London Entrance Ticket Including Crown Jewels and Beefeater Tour in advance, to bypass the ticket office lines. This pass guarantees the lowest price, helps avoid the crowds, and saves time and hassle.

Tower Bridge

Located adjacent the Tower of London, Tower Bridge features two huge towers rising 200 feet above the River Thames.

This is one of London's best-known and most photographed landmarks. While fascinating behind-the-scenes tours are available, you can easily walk across the bridge from the Tower of London.

For the best Tower views, as well as a glimpse of HMS Belfast and London Bridge (which many mistakenly believe Tower Bridge to be), find a spot mid-way across. While it can be crowded, especially around sunset, an early morning arrival before the throngs of tourists get there is well worth the effort.

Afterwards, head over to the renovated Butlers Wharf district on the bridge's south end for a unique twist on the classic "full English" breakfast at WatchHouse Tower Bridge. This now ritzy area is fun to wander and is home to a funky selection of restaurants, luxury housing, and shops.

Address: Tower Bridge Road, London

Official site: www.towerbridge.org.uk

The British Museum

Displaying one of the world's finest collections of antiquities, the British Museum contains more than 13 million artifacts from the ancient world. With priceless objects from Assyria, Babylonia, China, Europe, and elsewhere, it's hard to know where to begin in this expansive attraction.

Most tourists head first for the museum's most famous exhibits: the controversial Elgin Marbles from the Parthenon, the Rosetta Stone , the colossal bust of Ramesses II, the Egyptian mummies, and the spectacular hoard of 4th-century Roman silver known as the Mildenhall Treasure .

In addition to a well-stocked, on-site bookshop boasting an exhaustive array of titles on ancient history, archaeology and art history, there's a shop selling kids' games and souvenirs, along with one that sells replica sculptures and jewelry.

For those able to linger longer, the museum offers a variety of lectures and workshops, plus a restaurant and café.

Address: Great Russell Street, Bloomsbury, London

Official site: www.britishmuseum.org

Houses of Parliament

Nothing screams "London" more emphatically than the 318-foot tower housing the giant clock and its resounding bell known as Big Ben. It's as iconic a landmark as Tower Bridge , and the tolling of Big Ben is known throughout the world as the time signal of the BBC.

Below it, stretching along the Thames, are the Houses of Parliament . The seat of Britain's government for many centuries, it was also once the site of the royal Westminster Palace occupied by William the Conqueror.

Big Ben and Parliament

The best view of the parliament buildings can be had by crossing Westminster Bridge and looking back. Or, turn left after crossing the bridge and walk along the path towards the SEA LIFE London Aquarium (a fun spot to take kids). Gather your crew along the wall for a perfect photo with Big Ben in the background.

Tours of the Houses of Parliament offer a unique chance to see real-time debates and lively political discussions. From Parliament Square, Whitehall is lined by so many government buildings that its name has become synonymous with the British government.

Official site: www.parliament.uk/bigben

National Gallery

It's almost impossible to visit London without catching a glimpse of the impressive National Gallery. This iconic, columned museum is set at the edge of Trafalgar Square , home to incredible masterpieces that make it one of the best attractions in London.

Ranking among the top art museums in the world, London's National Gallery represents an almost complete survey of European painting from 1260 until 1920. The museum's greatest strengths are in its collections of Dutch Masters and Italian Schools of the 15th and 16th centuries.

Among its highlights are a cartoon (preliminary sketch) of the Madonna and Child by Leonardo da Vinci, Michelangelo's The Entombment , Botticelli's Venus and Mars , van Gogh's Sunflowers , and The Water-Lily Pond by Monet.

Address: Trafalgar Square, Charing Cross, London

Official site: www.nationalgallery.org.uk

The Victoria and Albert Museum

The Victoria and Albert Museum (aka the V&A) is part of a South Kensington-based group of museums that includes the Natural History Museum and Science Museum . Founded in 1852, the V&A covers close to 13 acres and contains 145 galleries spanning some 5,000 years of art and related artifacts.

Exhibits include ceramics and glass, textiles and costumes, silver and jewelry, ironwork, sculpture, prints, and photos, and are conveniently arranged into four main categories: Asia; Furniture, Textiles, and Fashion; Sculpture, Metalwork, Ceramics, and Glass; and Word and Image.

It's impossible to get around this vast museum in a single visit, so the best plan to tackle it is to decide in advance which sections you most want to see. Taking a V&A tour is highly recommended, and often free, with options including everything from daily introductory tours to specific gallery or themed tours.

The Main and Garden Cafés are more impressive than any museum eatery you've seen. The intricate detailing on everything from the floor to the columns to the ceiling make them worthy pieces of art themselves. Plus, the food is quite tasty. Also, don't miss an opportunity to luxuriate in the John Madejski Garden , which is so beautiful and serene, you'll forget you're in the center of one of the world's largest cities.

If you're around, check into one of the fun "Friday Late" programs held on the last Friday of the month (except for March and December). These fun events are popular for their food and drink experiences, along with late-night exhibition openings.

Address: Cromwell Road, Knightsbridge, London

Official site: www.vam.ac.uk

Piccadilly Circus and Trafalgar Square

Two of London's best-known tourist spots, Piccadilly Circus and Trafalgar Square lie not far apart and mark the gateway to Soho , London's lively theater and entertainment district. The walk from one to the other is truly enjoyable, lined with eclectic boutiques, tasty cafés, ice-cream shops, and winding laneways evoking a bygone era when only horses and buggies traipsed through these historic streets.

Trafalgar Square was built to commemorate Lord Horatio Nelson's victory over the French and Spanish fleets at Trafalgar in 1805. Nelson's Column , a 183-foot granite monument, overlooks the square's fountains and bronze reliefs, which were cast from French cannons. Admiralty Arch, St. Martin-in-the-Fields , and the National Gallery surround the square.

Trafalgar Square

Piccadilly Circus marks the irregular intersection of several busy streets, including Piccadilly, Regent, Haymarket, and Shaftesbury Avenue. Overlooking this somewhat untidy snarl of traffic stands London's best-known sculpture, the winged Eros delicately balanced on one foot, bow poised.

"It's like Piccadilly Circus" is a common expression among Londoners to describe a busy and confusing scene.

The Shard and the London skyline

Since it opened in 2012, The Shard has taken its place as one of the most-recognizable and most-visited landmarks in London.

Standing 1,016 feet tall and encompassing some 95 stories, this remarkable structure is so-named for its resemblance to a shard of glass. Yet, while it dominates the skyline south of the River Thames, its pleasing design doesn't seem at all out of place when seen next to neighbors such as Tower Bridge.

The Shard

In addition to its office space on the lower levels, The Shard is home to a stunning Shangri-La Hotel and three superb restaurants, all boasting some of the most incredible views over London. For those not staying here, the upper-most levels consist of a choice of viewing platforms: indoor and outdoor.

Another London skyscraper that's worth a visit is the "Walkie Talkie" with its popular Sky Garden attraction. Located around the corner from the Tower of London and set on the building's 34th to 37th floors, the garden's terraces offer some of the best views over the city. If you've got the time, reserve a table at one of the restaurants here in order to enjoy the views while you dine.

Address: 32 London Bridge Street, London

Official site: www.the-shard.com

Tate Modern

Art lovers cannot visit London without touring its most impressive art museums: the two Tates. Located on opposite sides of the Thames, Tate Britain and Tate Modern together comprise one of the world's most important art collections .

The original gallery opened in 1897 as the basis of a national collection of significant British art, and continued to make acquisitions, needing more space to properly display its collections. The end result was the establishment of Tate Britain, in Millbank on the north side of the Thames, as home to its permanent collection of historic British paintings.

A superbly transformed power station across the Thames became home to the modern art collections. Art lovers can spend a whole day viewing both sites, conveniently connected by high-speed ferry. Better still, walk across the Millennium Bridge , a footbridge that connects the two banks of the river close to the Tate Modern. The views are spectacular.

Tate Britain

  • Address: Millbank, London
  • www.tate.org.uk/visit/tate-britain

Tate Modern

  • Address: Bankside, London
  • www.tate.org.uk/visit/tate-modern

Westminster Abbey

Another location with a long association with British royalty, Westminster Abbey stands on a site that's been associated with Christianity since the early 7th century. Officially known as the Collegiate Church of St. Peter in Westminster, Westminster Abbey was founded by Edward the Confessor in 1065 as his place of interment.

From his burial in 1066 until that of George II almost 700 years later, most sovereigns were not only crowned here but were buried here, too. More recently, it's become famous as the preferred location for Royal Weddings.

This masterpiece of Gothic architecture not only has the highest Gothic nave in England (102 feet), it's also one of London's most popular tourist attractions, drawing well over a million visitors each year.

Westminster Abbey

Highlights of a visit include seeing the more than 600 memorials in the Nave, including the Tomb of the Unknown Warrior; Poet's Corner in the Transepts , with its memorials to the likes of Shakespeare, Chaucer, and Dickens; the Westminster Abbey Museum; and the attractive gardens.

Address: 20 Dean's Yard, Westminster, London

Official site: www.westminster-abbey.org

Westminster Abbey - Floor plan map

Among the most fascinating and evocative of London's historic sites are the perfectly preserved Churchill War Rooms.

The nerve-center from which Prime Minister Winston Churchill directed British military campaigns and the defense of his homeland throughout World War II, their simplicity and cramped conditions underline the desperate position of England as the Nazi grip tightened across Europe.

You'll see the tiny cubicle where Churchill slept and the improvised radio studio where he broadcast his famous wartime speeches. Simple details, such as Clementine Churchill's knitting wool marking the front lines on a map of Europe, bring the era to life as no other museum could possibly do.

Audio guides are available (a thorough self-guided tour takes about 90 minutes), and a café and bookshop are located on the premises.

Address: Clive Steps, King Charles Street, London

Official site: www.iwm.org.uk/visits/churchill-war-rooms

Natural History Museum in London

Established in 1754, London's spectacular Natural History Museum remains one of the most-visited such attractions on the planet. It's easy to spot for its huge Romanesque façade, and a visit is something you'll not want to rush. Arrive early as it can get quite crowded.

Many of the museum's original exhibits are still on display centuries later, and together comprise a massive collection of more than 80 million items showcasing everything from botany to zoology, plus pretty much everything in between. A highlight of a visit is seeing the preserved specimens that Charles Darwin collected on his epic journeys.

If you're not in a hurry, start your visit by joining one of the formal guided tours on offer, ranging from 30 to 50 minutes. You'll be introduced to highlights you may wish to return to at a later date to explore in greater detail.

A variety of fun events are held regularly, from workshops for kids to late night openings. Shopping opportunities are located on-site, along with a number of dining options.

Address: Cromwell Road, South Kensington, London

Official site: www.nhm.ac.uk

Hyde Park

Covering 350 acres, Hyde Park is London's largest open space and has been a destination for sightseers since 1635. One of the park's highlights is the Serpentine, an 18th-century man-made lake popular for boating and swimming. Hyde Park is also where you'll find Speakers' Corner , a traditional forum for free speech—and heckling.

Another Hyde Park landmark is Apsley House , former home of the first Duke of Wellington and purchased after his famous victory at Waterloo. Now a museum, it houses Wellington's magnificent collections of paintings, including Velázquez's The Waterseller of Seville , along with gifts presented by grateful European kings and emperors. England's greatest hero is also commemorated at the Wellington Arch.

Another lovely London green space to explore is Regent's Park . Just a short walk away from Westminster, this 410-acre attraction is a delight to stroll around. If you're traveling with kids, be sure to visit London Zoo , located within the grounds of the park and one of the most popular things to do for families visiting the city.

  • Read More: Top-Rated Attractions around Hyde Park

St. Paul's Cathedral

The largest and most famous of London's many churches, and undoubtedly one of the most spectacular cathedrals in the world, St. Paul's Cathedral sits atop the site of a Roman temple. The previous church structure was destroyed in the Great Fire of 1666, and Sir Christopher Wren designed the rebuild .

St. Paul's Cathedral

Today, the twin Baroque towers and magnificent 365-foot dome of St. Paul's are a masterpiece of English architecture. If you're up to it, be sure to walk the stairs with their spectacular views of the dome's interior, including the Whispering Gallery , undoubtedly one of the top things to do in London.

  • Read More: Exploring London's St. Paul's Cathedral: A Visitor's Guide

Camden Market

Whether you're a fan of food, flowers, art, or clothes, you'll find something to love in London's best markets . While most open only on weekends (Fridays included), some of the most eclectic venues, like the vibrant Camden Market in North London, welcome shoppers daily.

Camden Market is home to over 100 stalls, shops, and eateries offering everything from gluten-free goodies to hand-made jewels to bohemian clothing. If you're looking for a distinct urban feel, you'll find it here.

Borough Market is a must-visit for foodies in central London. This popular venue, which is situated near London Bridge, is so busy on weekends, you'll have to fight your way through crowds to nab the best produce or mouthwateringly good sample of giant paella.

Hats for sale at Camden Market

Arrive early (we'd suggest no later than 10am) to enjoy a little more elbow room. The line for coffee can extend for blocks, so head there first. While some stalls are open during the week, most don't unveil their goods until Friday morning.

Old Spitalfields Market is another beloved spot offering some of the city's most gorgeous flowers, interesting antiques, art, jewelry, and more. Built in 1876, this is one of the best examples of a Victorian Market Hall.

Other popular markets include, Maltby Street Market , Brick Lane Market , and Portobello Road.

Read More: Best Places to Shop in London

Covent Garden

The market halls of Covent Garden are only the beginning of the neighborhood, which encompasses the shops and restaurants of Long Acre and other adjacent streets, those of Neal's Yard and Seven Dials, as well as the Central Square with its incredibly talented, and unique, street performers.

The halls and arcades of Covent Garden Market are lined with specialty shops and kiosks selling everything from teas to fine handcrafts to tacky souvenirs. A few restaurants are sprinkled in as well, some offering patios for you to enjoy a tasty treat while people-watching.

Covent Garden

Housed in the former flower market, you'll find the London Transport Museum , a kid-centric haven for those who love all things vehicular. Filled with historic buses, trolleys, and trams, children and adults alike will love this interactive transportation hub. "Drive" a London bus, pilot a tube train, or sit on an ancient trolley.

This area is also where you'll find the Royal Opera House and a variety of other leading London theaters.

The London Eye

Built to mark London's millennium celebrations in 2000, the London Eye is one of the world's largest observation wheels. Its individual glass capsules offer the most spectacular views of the city as you embark on a circular tour rising 443 feet above the Thames. The journey lasts close to 30 minutes, often quicker than the time spent lining up for your turn.

If you can, reserve your time in advance. Better still, skip the line completely with a London Eye: Skip-the-Line Ticket . This advance ticket allows you to take a flight at any time on the day you plan to visit. If you can afford it, rent one of the private capsules and share the experience with friends and family.

The London Eye

Another fun way to view London for above is aboard the Emirates Air Line , a cable car system that crosses the Thames between Greenwich and the Royal Victoria Dock. The journey travels one kilometer and lasts 10 minutes, long enough to enjoy spectacular views and grab a few memorable selfies.

Official site: www.londoneye.com

Hampton Court Palace

Another great Thames-side attraction, Hampton Court is one of the world's most famous and grandest of royal palaces, and a truly remarkable place to visit in London. Its Great Hall dates from Henry VIII's time (two of his six wives supposedly haunt the palace), and it's where Elizabeth I learned of the defeat of the Spanish Armada .

Meet Henry VIII himself or have a chat with Anne Boleyn, both of whom wander the grounds and involve guests in their interesting antics at random points throughout the day. Depending on the time and date you visit, you may even be asked to participate in a session in court.

Grab an audio guide upon your arrival and choose a velvet cloak to wear as you tour the grounds, if you're hoping to feel a bit more authentic. Get lost in the palace's famous Maze , or grab a bite in the on-site café,

Other interesting features include the Clock Court with its fascinating astronomical clock dating from 1540, the State Apartments with their Haunted Gallery, the Chapel , the King's Apartments , and the Tudor tennis court. Don't miss the Tudor Kitchens and their massive fireplaces.

The gardens are also worth visiting, especially in mid-May when in full bloom. Highlights include the Privy Garden, the Pond Garden, the Elizabethan Knot Garden, the Broad Walk, and an area known as the Wilderness.

Although a little farther outside the city center, Hampton Court is a must-do sightseeing trip when visiting London. It's a bit of a haul on the tube, but taking a taxi, renting a car, or even grabbing a car service will make this trip more than worthwhile.

  • Read More: Visiting Hampton Court Palace: Top Attractions, Tips & Tours

Greenwich

For centuries the hub of Britain's naval power, Greenwich is best known to tourists as the home of the Cutty Sark , the last of the 19th-century tea clippers to sail between Britain and China. The ship is located adjacent to the Discover Greenwich Visitor Centre with its exhibits showcasing more than 500 years of maritime history, and the Palladian mansion known as Queen's House .

The impressive collections of the National Maritime Museum , the largest of its kind in the world, illustrate the history of the Royal Navy. And one of the most unusual things to do in London is standing with one foot in each hemisphere, astride the Meridian Line in the Meridian Building in the Royal Observatory.

Read More: Top Attractions in Greenwich & Docklands Districts, London

Imperial War Museum

If you've time in your travel itinerary, two other military attractions related to the Churchill War rooms are also worth visiting: The Imperial War Museum and HMS Belfast .

Located a short distance from the popular Southbank cultural district, the Imperial War Museum London can easily occupy the best part of a day with its fascinating exhibits and collections of military vehicles, weapons, and aircraft.

Set in chronological order, displays portray the very real experiences of participants and victims in the world's major conflicts, with many hands-on exhibits allowing unique incites into their place in history. The Holocaust Galleries are particularly sobering.

A shop and café are located on-site, and before leaving, grab a selfie standing next to the huge shells and guns located out front.

The other must-see under the Imperial War Museum umbrella, HMS Belfast is a well-preserved WWII-era cruiser that served during D-Day. Located on the River Thames opposite the Tower of London, this historic vessel can be explored as part of a guided or self-guided tour.

For a truly memorable experience, consider booking a fun family tour. A gift shop is located on the premises.

St. Katherine Docks

The revitalized Docklands area of East London has been transformed into an international place of business and recreation, filled with some of London's smartest new restaurants and entertainment experiences.

The revitalized Docklands area also includes Canary Wharf. This important financial and business hub offers a variety of fun things to do, including shopping and dining.

The excellent Museum of London Docklands is the place to visit to learn more about the area. Located in a series of old Georgian warehouses on Canary Wharf, it brings to life the river, port, and its people from Roman times to the present through hands-on displays that are especially interesting for children.

A little closer to the Tower of London, St. Katherine Docks is fun to explore, too. Redeveloped as a mixed commercial and residential area, here you can spend time wandering the marina or enjoying a great meal or respite while watching the world go by.

Isabella Plantation in Richmond Park

It's hard to believe you're in London (well, technically just outside London) when on a visit to Richmond Park. One of the most captivating of the eight Royal Parks, this lavish natural wonderland has everything you'd look for in an English park: winding paths, verdant woodland, sparkling lakes, horse stables and trails, bike lanes, and multiple picnic spots.

Enjoy unparalleled views of St. Paul's Cathedral from King Henry's Mound , a picturesque hilltop surrounded by wild deer. Luxuriate in a warm tea and traditional scones at the Pembroke Lodge Tea Room , or rent a bike and cycle through this spectacular 2,500-acre nature reserve.

If visiting during spring, particularly late April or early May, make your way to the Isabella Plantation , a remarkable Victorian woodland garden set within the park. Its vibrant 40 acres are filled with colorful rhododendrons, azaleas, and camellias so resplendent, you'll think you're walking through a fairy tale.

Official site: https://www.royalparks.org.uk/parks/richmond-park

Kew Gardens on a beautiful summer day

Spending at day at Kew Gardens is one of the best things to do in London. A UNESCO Heritage Site , this phenomenal spot is home to over 50,000 living plants and some of the most majestically manicured gardens in England.

Officially called the Royal Botanic Gardens, Kew is situated in southwest London on the south bank of the Thames and offers visitors a serene escape from the hustle and bustle of central London, and a welcome breath of fresh air. Located on a flight path, you'll spot multiple jumbo jets, but these add to the allure for little ones.

Also family-friendly is the expansive indoor and outdoor playground, which comes complete with a zipline. Visit on a sunny day, and you should prepare to jostle for a picnic spot on the lush lawns, as this is a popular spot for families to enjoy a lunch out. Didn't pack snacks? Visit one of the on-site restaurants for a tasty treat-they even offer dairy and gluten-free options.

Laid out in 1759, the gardens became government property in 1841. In 1897, Queen Victoria added Queen's Cottage and the adjoining woodland. A variety of tours are available free with admission, and many musical and cultural events are held here throughout the year.

Don't miss the towering Pagoda ; Japanese gardens ; Treetop Walkway ; and the remarkable Palm House , an indoor rainforest with an aquarium in the basement. The impressive Rhododendron Dell is a breathtaking treat popping with vibrant blooms during spring.

  • Read More: Exploring the Top Attractions of London's Kew Gardens

London's top tourist attractions are spread out over several different areas of the city. If you want to spend time sightseeing, it's a good idea to base yourself in a central location and use the city's excellent public transport system to travel between the sites. Here are some highly rated hotels in Central London:

Luxury Hotels:

  • When it comes to posh hotels, the grande dames still grace the list of London's best. Pampering guests for more than a century are The Goring , a stone's throw from Buckingham Palace.
  • The Langham , in the heart of the West End, has played host to royals and celebrities for more than 150 years.
  • A few steps from Trafalgar Square is the Corinthia London , with a rooftop terrace and luxurious afternoon teas.
  • The Ritz London , also known for teas, is handy to the posh shops of Mayfair.

Mid-Range Hotels:

  • The Fielding Hotel , a popular boutique property, places you right near Covent Garden, one of the city's most touristy areas. Handy for those arriving by train from Heathrow or Gatwick airports,
  • The Clermont, Victoria is right over Victoria Station.
  • About a 15-minute stroll from Covent Garden, Bloomsbury was once London's literary hub and is now home to one of the city's top attractions, the British Museum, as well as highly rated mid-range hotels such as The Montague on the Gardens and The Bloomsbury . Both are also a short stroll from Oxford Street shopping.

Budget Hotels:

  • If you're watching your wallet, the Premier Inn London Kensington (Earl's Court) Hotel is an affordable option minutes from museums and Earls Court tube station.
  • You can also head north and try The Alhambra Hotel or Jesmond Dene Hotel , both near busy King's Cross tube station, a major transport hub.
  • In-depth tours. It's hard to choose the best sights to see in London; there are so many awesome spots on offer. This nine-hour, Best of London Sightseeing Tour makes sure you don't miss anything essential. In addition to taking you to some of the city's top spots like Westminster Cathedral and Buckingham Palace, guests receive pre-arranged tickets for a boat cruise, as well as comprehensive tours of the Tower of London and St. Paul's Cathedral, plus a stop to watch the Changing of the Guard. Upgrade to receive a cream tea at Harrods or a flight on the London Eye.
  • Seeing the Sights . One of the best ways to see the sights of London is on a traditional, double-decker Hop-On Hop-Off London Sightseeing Tour . This has been the classic sightseeing tour for years, and it's popular for good reason: it's easy, convenient, informative, and ensures you see the most important attractions. Tickets are flexible, with open dates, and are valid for a 24-hour period. Even if you are in London for several days, this is a great way to spend a day getting oriented, especially for first-time visitors to the city.
  • Day Trips . Beyond the city, there are some excellent sightseeing opportunities that can be easily undertaken on a day trip tour from London. The Stonehenge, Windsor Castle, and Bath Day Trip from London is an 11-hour guided trip that takes visitors to these must-see places to visit. It's a great way to see the surroundings without the hassle of driving, navigating, and parking.
  • Harry Potter Experience. Fans of Harry Potter will definitely want to take the Warner Brother's Studio Tour - The Making of Harry Potter for a behind-the-scenes look at the creation of the movie and a walk through the incredible sets where the film was made. Visitors can explore the site on their own, see the costumes and props, wander through the Great Hall, and learn about the whole experience of filming. The tour includes transportation to and from the studios from central London and an entrance ticket.

Let's be honest: no one travels to London for its weather. Frequented by cloudy skies that release smatterings of mist and rain, the UK's epic capital city is best visited with an umbrella in hand.

That said, London receives less annual rainfall than its tarnished reputation would have us believe, and less than many European cities . And rather than heavy rainfalls, the norm is "little and often." Yes, you'll likely run into a sprinkle or two during your visit, but a little rain never ruined a vacation, especially when touring a historic metropolis with so much to offer.

When those beautiful, bright sunny days do appear, visitors receive front row seats to the city's remarkable transformation. Locals smile more easily, the city's best parks and gardens fill with sun worshippers and picnickers, and a sparkling hue adds another level of magic to the city's most magnificent buildings. There's nothing better!

London is a tourist hot spot throughout the year. In other words, there's never a bad time to visit. If you're looking for a better chance of glimpsing the sun and avoiding masses of tourists, however, the best time to visit London is from March through May . That said, if you don't mind rubbing elbows with a zillion other tourists, a good time of year to travel to London is during the summer months from June to September.

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Other English City Destinations : Given its relatively small size, it's easy to travel from London to other great English cities, including lovely Liverpool , famous as the birthplace of The Beatles. The industrial city of Manchester is also within easy reach and is popular for its historic canal network and fine museums. Birmingham is another northern city worth visiting and celebrates both its rich industrial past along with modern museums, art galleries, and other cultural attractions.

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Easy Escapes : From London, you're only a short train ride away from the idyllic countryside of the Lake District , a popular walking destination and known for the stunning scenery around Lake Windermere. The historic city of Bath , named after its well-preserved Roman baths, is another great escape, whether for a weekend or a week. So, too, is the cathedral city of Durham , which is also home to one of the most-visited castles in England.

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Top UK Vacation Ideas : Scotland makes for an excellent UK vacation, and is where you'll find the spectacularly beautiful city of Edinburgh , recognizable the world over for its lovely castle. The tiny nation of Wales , too, is worth exploring, especially its capital city of Cardiff and the stunning scenery of Snowdonia in North Wales .

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20 new UK attractions to visit in 2020

The coming year will see a bumper crop of openings and relaunches, including adventure parks, wellbeing centres, theatres and museums

Rye Harbour Discovery Centre, East Sussex – March

The 450-hectare Rye Harbour nature reserve, with its coastal habitats of grassland, saltmarsh, and sand and shingle shoreline, celebrates its 50th anniversary this year with a new visitor centre opening in association with Sussex Wildlife Trust. It aims to help visitors better experience the area’s flora and fauna of more than 4,200 plants and animals, including 200 rare and endangered species. There’ll also be a new cafe and exhibition and education spaces, with a programme of activities, training and conservation projects. ryeharbourdiscoverycentre.org.uk

City Pool and Turkish Baths, Newcastle upon Tyne – January

City Pool and Turkish Baths, Newcastle Gateshead

The redevelopment of Newcastle’s city pool into a health and wellbeing centre has included careful restoration of original features such as 19th-century arches and alcoves, 1920s pool hall tiles (revealed beneath layers of paint), wood-panelled changing rooms and terrazzo flooring. Alongside the 25-metre pool and Turkish baths, the Grade-II listed site will also include a new spa, cafe-bistro and fitness studios. Built in 1927 and opened in 1928, the site closed because of council cuts in 2013, but sport and leisure charity Fusion Lifestyle began to redevelop it in 2017 after campaigners secured the space’s status as an asset of community value. city-baths.co.uk

Sea Lanes, East Sussex – spring

open air pool by sea and with seafront road

After a 2018 summer pop-up on Brighton seafront saw thousands of visitors taking part in guided sea swims, open water events and beachside yoga, a permanent National Open Water Swimming Centre is set to open on the same spot. Overwhelmingly positive feedback from the local community helped the Sea Lanes gain planning permission to transform the Madeira Drive site into a permanent outdoor heated pool with 39 units for small businesses. SwimTrek has already signed up to have its new headquarters here, alongside food kiosks, shops and fitness spaces. sealanesbrighton.co.uk

The Box, Devon – spring

The former museum and library buildings between Plymouth’s university and its art college are being transformed into a new cultural hub. The Grade-II listed site will be refurbished with a contemporary extension housing an archive on the marine heritage of the city and the south-west, a museum of local stories, exhibition space for contemporary art and touring shows and a study centre, plus a cafe and a new piazza. Mayflower 400: Legend and Legacy will be the first exhibition, recounting the vessel’s 1620 voyage from Plymouth to America. plymhearts.org

Bewilderwood, Cheshire – spring

The Bewilderwood treehouses and rope bridges are to be recreated at a new site in the grounds of Cholmondeley Castle in Cheshire.

Aiming to inspire creativity and play amid nature, a second Bewilderwood adventure park is opening, this time in the grounds of Cholmondeley Castle in south Cheshire. The first park, in Norfolk , was founded by children’s author Tom Blofeld in 2007. At the woodland site, ziplines, rope bridges and slides, tree houses, mazes, aerial and ground walks and interactive storytelling stages will entertain under-16s and their families. The early-19th-century Cholmondeley estate also includes floral, water and ornamental gardens, a farm shop and tearoom. bewilderwood.co.uk

Bodmin Jail, Cornwall – May

Bodmin Jail entrance CGI

A new immersive attraction, the Dark Walk, opens in May at 18th-century Bodmin Jail, alongside renovation across the whole museum. The interactive route will take visitors on a journey through life in the 18th and 19th centuries, exploring the history of the region, the jail and its former inmates, and dark tales of highway robbers, smugglers and the Beast of Bodmin Moor. Later in the year, a hotel will open in the Grade-II listed building, with its 70 bedrooms in former cells. A bat sanctuary is also in development, to protect the nine species that have made their home locally. bodminjail.org

Tornado Springs at Paultons Park, Hampshire – May

A new 1950s Americana-themed area is opening at Paultons Park on the Southampton side of the New Forest, reimagining a Midwest desert town. New rides include a spinning roller coaster, Storm Chaser; the Buffalo Falls water raft ride; the swinging, spinning pendulum Cyclonator; Windmill Towers drop rides; Al’s Auto Academy Driving School; Trekking Tractors; and a Rio Grande Train ride. The area, like the park, is aimed at ages 3 to 14, and will also include a diner-style restaurant, a sweet shop and two playgrounds, Parking Lot Tots and Junkyard Junction. It’s the fifth themed world at Paultons, alongside Peppa Pig World, Critter Creek, Little Africa and Jurassic-themed Lost Kingdom. paultonspark.co.uk

Gulliver’s Valley, South Yorkshire – June

Gulliver’s Valley dinosaurs

A 250-acre site between Sheffield and Rotherham will soon be home to the fourth family-friendly Gulliver’s theme park, loosely based on the 1726 novel by Jonathan Swift. Its largest resort to date, and will be aimed at aged 2-13-year-olds, with more than 50 rides and attractions across multiple themed areas, including Western World, Toyland, Smuggler’s Wharf, Lost Jurassic World (pictured) and, for the youngest visitors, Lilliput Land. Onsite short-break accommodation (from £199 a night for a family of four) includes self-catering lodges, treehouses and family rooms with bunk beds, all a few minutes’s drive from the nature reserves and watersports centre at Rother Valley Country Park. gulliversvalleyresort.co.uk

Dorset County Museum – summer

From the Swanage Snapper (a 140 million-year-old crocodile skull from the cretaceous period) to Thomas Hardy’s handwritten notebooks – many more of the 4 million objects in the Dorset County Museum collection will be going on display in its new extended galleries this summer. The redeveloped site, co-owned by the Dorset Natural History and Archaeological Society, will also include a learning centre, research spaces, a shop, tearoom and improved archive. Dorsetcountymuseum.org

Llys-y-Frân Lake, Pembrokeshire – summer

Dragon boat race on Llys-y-Fran reservoir.

Country park and reservoir Llys-y-Frân, south of the Preseli hills in Wales, is undergoing extensive redevelopment to transform it into the “great Welsh water park”. There will be a new outdoor activity centre and waterside cabin, a bike pump skills area, 14km of cycle tracks, a refurbished visitor centre and cafe, and camping and caravan pitches. Llys-y-Frân is a significant site for fishing – hosting national and international competitions – as well as windsurfing, rowing, canoeing, sailing and the Welsh Dragon Boat Championships. Llys-y-fran.co.uk

The Museum of the Home, London – summer

New Home Galleries , Museum of the Home

A two-year project, called Unlocking the Geffrye, will be completed in 2020, when the east London museum will reopen with 80% more space for exhibitions, events and collections. The brand new Home Galleries will explore everyday experiences of making, keeping and being at home over the past 400 years. Other developments include a new cafe, library and “domestic gamechangers” exhibition, alongside renovation of the popular period rooms and gardens. museumofthehome.org.uk

The Roundhouse, Birmingham – summer

The Roundhouse, Birmingham

Built in 1874, the crescent-shaped Roundhouse was originally used as a canalside stables and stores. It was bought by the Canal and River Trust in 2001, which partnered with the National Trust in 2017 to renovate the Grade-II listed site. The aim is to create a new centre for exploring the area’s canal network, alongside independent shops, cafes, exhibition spaces, a cycle hire and repair workshop, boat tours and a shared working space for conservation organisations. nationaltrust.org.uk

RHS Garden Bridgewater, Manchester – summer

Tree planting in the Paradise Garden at RHS Bridgewater

More than 700 volunteers from the local community plus a herd of Berkshire pigs have helped dig over the birch glade at the new Royal Horticultural Society Garden in Salford, Greater Manchester. The Bridgewater Garden, in the grounds of the former Worsley New Hall, will be the RHS’s first new garden in 17 years – and the largest gardening project in Europe. The site will feature a kitchen garden, a learning garden, a heritage orchard, and wild woodland play structures for children. Community allotments will grow food for local food banks, and a therapeutic garden will be used in a new “social prescribing” project for people with disabilities, chronic illness and dementia. rhs.org.uk/gardens/bridgewater

Hambledon Vineyard, Hampshire – autumn

A field of chardonnay grapes at Hambledon Vineyard.

The English sparkling wine industry has gone from strength to strength in recent years, particularly in the south-east. Hambledon Vineyard , on the edge of the South Downs national park, is one of the UK’s oldest commercial vineyards, set on 80 hectares of chalky slopes producing chardonnay, pinot noir and pinot meunier – the three grape varieties most commonly used in champagne. Plans for development include a new tasting room and visitor centre overlooking the vineyards, new tours and increased wine storage capacity in a new underground cellar. Hambledon is the only gravity-fed winery in the UK, allowing wines to be created with minimal intervention and more energy efficient production. hambledonvineyard.co.uk

Derby Silk Mill: Museum of Making – autumn

Derby Silk Mill Museum of Making  CGI

Aiming to inspire a new generation of makers and innovators, a former silk mill at Unesco world heritage site Derwent Valley Mills is the new home of 50,000 objects from the area’s 300-year-long industrial history. Lombe’s Mill is thought to be one of the first fully mechanised factories in the world, and will be the home of the new Museum of Making. The Rolls-Royce Eagle Engine, which helped power the first transatlantic flight in 1919, will be among the exhibits, alongside significant items from railway and (more recent) gaming history, and more. The first in a series of collaborative initiatives and events, the Re:Make the Museum project invited hundreds of local community members as citizen curators and makers to form the basis of the inaugural exhibition. derbymuseums.org

Mercury Theatre, Essex – autumn

Aint Misbehavin’ at Colchester’s Mercury Theatre

Archaeological excavation in historic Colchester has so far uncovered two of the five Roman theatres in the UK. And when renovation work on the modern-day Mercury Theatre began, brightly coloured Roman plaster, a medieval hearth and an English Civil War-era musket ball were among the discoveries made under the former wardrobe department, offices and restaurant. This area will soon be home to a new production block, with two rehearsal rooms. Development of the site, which opened in 1972, will also see a bigger, brighter foyer, more seating, improved accessibility, a new cafe, revamped backstage facilities and spaces for outreach work and new talent. mercurytheatre.co.uk

Fotografiska London – late 2020

Exterior, Fotografiska, London

London’s largest permanent photography gallery will open in the White Chapel Building in east London later this year, with over 8,000 square metres of exhibition spaces, restaurants, bars and a photography academy, and a programme of exhibitions, talks, screenings and more. It’s the third international site (after Tallinn and New York) for the Stockholm-based Fotografiska Organisation, which opened in 2010 and has hosted exhibitions by artists including Annie Leibovitz, Sally Mann, David LaChapelle and Helmut Newton. fotografiska.com/london

Slimbridge Wetland Centre, Gloucestershire – various dates

Drawings of wildfowl heads and beaks by Nicola, daughter of Peter Scott

The 100-acre Slimbridge wetland wildlife reserve has 12 new attractions open in 2020. Already complete are a Scott-era research hut, the Scott House Museum (named after WWT founder and conservation leader Peter Scott), a Waterscapes Aviary and an estuary tower hide offering views of the Severn estuary with, often, thousands of wild birds. At Easter, the open-air Living Wetland Theatre will open, offering film screenings and interactive live shows as birds fly overhead. A new Severn estuary walkway is due to be completed in time for the summer, a place to spot amphibians, dragonflies and butterflies. wwt.org

Woolwich Works, London – late 2020

Five historic military buildings in south-east London – the Fireworks Factory, the Academy, the Cartridge Factory, the Carriageworks and the Laboratory – are being redeveloped to house theatre, art, dance, music and restaurants. New residents will include immersive theatre company Punchdrunk, dance company Protein, the Woolwich Contemporary Print Fair, and Chineke!, Europe’s first BAME orchestra. royalgreenwich.gov.uk

New bridges for Illuminated River, London – winter

Illuminated Cannon Street bridge, with St Pauls in background

With plans to light up 14 bridges along the Thames, Illuminated River will be one of the longest public art projects in the world, aiming to encourage enjoyment of the river and riverside at night, while highlighting the bridges’ historical and architectural importance. Changing sequences of LEDs have been conceived for each bridge by artist Leo Villareal. Work on London Bridge and the Cannon Street, Southwark and Millennium bridges was completed in summer 2019. Next, to be finished by autumn 2020, will be Blackfriars, Waterloo, Lambeth and Westminster bridges and the Golden Jubilee Footbridge (formerly Hungerford Bridge). Still to come are Tower Bridge plus Vauxhall, Grosvenor Railway, Chelsea and Albert bridge. Illuminatedriver.london

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Welcome to Kent, the Garden of England

If you're looking for a short escape with beautiful beaches, stunning castles, exciting culture and delicious food and drink, then you've come to the right place.

Our corner of England is one of the best UK destinations for a day trip or short break, with a multitude of things to do and places to see. We've got some of the best beaches in Europe - voted by Lonely Planet - as well as art galleries, elegant stately homes, romantic getaways, fun-filled family attractions, and more than 4,000 of exhilarating foot and cycle trails.

We're less than an hour from London by train and with super-fast links to Europe, so it's easy to escape the rat race and see what Kent has to offer on your next adventure.

Take a look at some of our of inspirational ideas on things to do and see in Kent on your next visit, or browse our What's On section to find out what's happening around here. And you can always follow us on Facebook ,  Twitter,  Instagram , and TikTok.

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A sculpture trail of towering proportions will be taking over Cambridge this spring as over 90 gentle giants from the African plains gallop onto the city’s streets! Cambridge Standing Tall will see 31 beautifully decorated giraffe sculptures take up residence across the city, all sponsored by a local business and designed by an established artist. Trotting alongside them are over 60 Mini Gs, each created by local schools and community groups.

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The Fitzwilliam Museum is the lead partner of the spectacular collections of the University of Cambridge Museums (UCM) and Botanic Garden.

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Cambridge, known for its flat terrain and bike-friendly infrastructure, offers an ideal setting for cycling enthusiasts. Here's a quick overview of visiting cycling routes in and around Cambridge. Remember to check the condition of your chosen route, especially if you're venturing into rural areas. With its cycling-friendly atmosphere and a variety of scenic routes, Cambridge is a fantastic destination for both casual and avid cyclists.

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Film and TV Locations

Cambridge, with its historic charm and picturesque surroundings, has served as a backdrop for various film and TV productions over the years. While not as extensively filmed as some other cities, Cambridge boasts several notable locations that have featured in popular movies and television shows. Here's an overview of some famous film and TV locations in Cambridge.

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History and Architecture

Cambridge is renowned for its rich history and stunning architecture, primarily shaped by the world-famous University of Cambridge. Here's a quick overview of visiting historical and architectural landmarks in Cambridge. Remember to check the opening hours and any admission requirements for specific sites. Cambridge's history and architecture offer a captivating journey through centuries of academic and cultural excellence.

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Whether you're looking for casual street food, fine dining, or a cozy café atmosphere, Cambridge has a foodie spot to satisfy every palate. Explore the city's culinary delights and discover the diverse flavors it has to offer.

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Rest and Relaxation Spots

Cambridge offers a variety of rest and relaxation spots for visitors to unwind and recharge amidst the city's historic charm. Here you can find a variety of these spots.

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Cambridgeshire offers an abundance of beautiful gardens; from tranquil college courtyards to sprawling public parks, these green spaces offer respite from the bustling streets and provide a tranquil sanctuary for residents and visitors alike. Whether you're seeking a peaceful spot for contemplation, a picturesque backdrop for a leisurely stroll, or simply a place to connect with nature, Cambridgeshire gardens offer something for everyone.

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Cambridge on a Budget

Exploring Cambridge on a budget doesn't mean sacrificing its charm and allure. From historic landmarks to scenic parks, Cambridge offers a wealth of budget-friendly attractions and activities for visitors to enjoy.

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We're excited you're considering attending the University of Kentucky this fall! Our Admitted Student Days, taking place in Spring 2024, will allow you to learn more about your next steps, gather valuable advice from current students in your anticipated area of study, and tour campus. During the student’s college meeting, family and guests will attend a session with the UK Parent and Family Association. 

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Be your own tour guide! If you prefer to visit campus on your own or over the weekend, or if you are unable to register for a guided Campus Tour on a date that works for you, the Self-Guided Campus Tour is a great way to get to know UK. Click the button below to get a printable version of our Self-Guided Tour map with information you'll need to explore our campus at your own pace.

Self-Guided Campus Tour Map

2023-2024 Holidays and Special Hours

While you're welcome to come to campus for a Self-Guided Tour any time, keep in mind that University building hours may be altered on the weekends and for special holidays.

The University of Kentucky will be closed for the following 2023-2024 holidays:

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  • December 26 - January 2 for Winter Holiday Break
  • January 15 for Martin Luther King Jr. Day
  • May 27 for Memorial Day
  • June 19 for Juneteenth

Safety Guidelines

We've made some changes to our on-campus visit experiences to keep our Wildcat Community - which includes you, our guests - as safe as possible.

Please review these requirements before heading to campus.

Diverse Student Visit Opportunities

Meet with our diversity recruitment team.

Members of our Diversity Recruitment team are here to answer your questions about joining the Wildcat Family. 

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News, insights and resources for tourism and business events professionals

Welcome to visit britain industry site.

Welcome to the website for VisitBritain/VisitEngland - the national tourism agency. Here you’ll find support for industry professionals through the latest news and information, data and resources, and business development opportunities.

We’re passionate about raising Britain’s profile, increasing the volume and value of tourism exports, and developing England’s visitor economy by working with organisations of all sizes and specialities.

From expert guidance to market intelligence, read on to find out how we can work with you.

Explore our curated information for...

Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.

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Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.

Bell's Bridge and the SEC Armadillo by the river Clyde in Glasgow, at sunrise.

Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

An aerial view of the grounds surrounding Blenheim Palace, an eighteenth-century country house, surrounded by gardens, trees and a lake crossed by a bridge to reach the front of the house. Blenheim Palace - Silver award winner for the Large Visitor Attraction of the Year at the VisitEngland Awards for Excellence 2023.

Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.

A sign which reads "Welcome to Noah's Ark Zoo Farm" with various staff members standing in front wearing matching branded tops. Noahs Ark Zoo Farm - Gold award winner for the Accessible and Inclusive Tourism Award at the VisitEngland Awards for Excellence 2023.

Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.

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Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.

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Latest news and press releases

Choosing a filter below will update the results to show content matching your chosen option.

VisitEngland announces Awards for Excellence finalists for 2024

VisitEngland has today, 8 April, announced the finalists who will go forward to compete for the tourism industry’s annual national Awards for Excellence.

VisitBritain

2024 VisitEngland Award for Excellence Logo - LANDSCAPE RGB NAVY

Pete Chambers from Coventry Music Museum is VisitEngland’s 2024 Tourism Superstar

VisitEngland has today, 25 March, announced Pete Chambers from the Coventry Music Museum is the winner of its Tourism Superstar 2024 competition.

VisitBritain/Matthew Miles Video

Coventry Music Museum

Pete Chambers Tourism Superstar 2024 winner grapics.

11 million Brits plan a UK holiday trip for the Easter weekend, bringing a £3.2 billion economic boost

Getty Images/E+/SolStock

A girl standing in a field of daffodil flowers in Hexham, Northumberland.

Week-long celebration of England’s tourism industry fast approaching

VisitEngland

Promotion artwork for English Tourism Week 2024

Rum Warehouse at The Titanic Hotel Liverpool to host VisitEngland Awards for Excellence 2024 on 5 June

VisitEngland has today, Tuesday 5 March, announced that this year’s VisitEngland Awards for Excellence will be held at Rum Warehouse at The Titanic Hotel Liverpool on 5 June.

VisitBritain/Daniela Luquini

Group shot of Gold Award winners at VisitEngland Awards for Excellence 2023.

Download the English Tourism Week 2024 toolkit

Get involved in English Tourism Week with the new toolkit

Promotion artwork for English Tourism Week 2024

Public voting now open to find VisitEngland’s Tourism Superstar 2024

VisitEngland’s Tourism Superstar 2024 competition has launched today, Monday 19 February, with the public urged to get involved and cast their vote.

A collage of nominees for Tourism Superstar 2024

VisitBritain explores ‘impact beyond the plenary’ at its first Association Conference in Edinburgh

VisitBritain, in partnership with MeetEngland, Meet in Wales, VisitScotland Business Events, and ABPCO (Association of British Professional Congress Organisers) explored the importance of ‘impact beyond the plenary’ at its first Association Conference at the Edinburgh International Conference Centre (EICC).

VisitBritain/Jonathan Spaull

BTA Chairman Nick de Bois CBE stands behind a podium onstage and speaks to a room of 80 delegates at the VisitBritain Business Events Association Conference

Gift Card launched on the VisitBritain Shop

The VisitBritain Gift Card is now available to purchase on the VisitBritain Shop.

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VisitBritain CEO Patricia Yates speech at 'Showcase Britain'

Speech by our CEO Patricia Yates at our flagship 'Showcase Britain' event, held at the Old Royal Naval College, Greenwich, welcoming 120 travel buyers and media from 18 countries to promote Britain's outstanding tourism offer.

VisitBritain/Kevin Moran Photography

VisitBritain CEO Patricia Yates speaking at Showcase Britain 2024.

VisitEngland announces Tourism Superstar 2024 finalists

VisitEngland has today 18 January revealed the 10 superstars to make the shortlist of its annual search to find the unsung hero of England’s tourism industry.

A collage of the finalists for Tourism Superstar 2024

VisitBritain set to host more than 120 international travel trade on educational visits across Britain

National tourism agency VisitBritain is gearing up to welcome more than 120 international travel buyers for a series of educational visits across Britain, as part of its flagship ‘Showcase Britain 2024’ trade event.

VisitBritain/Hand Luggage Only

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VisitBritain publishes inbound tourism forecast for 2024

VisitBritain 2024 inbound tourism forecast - 1

Leisure Trade Events 2024/25

These events offer a valuable opportunity to connect with targeted international buyers relevant to the UK industry. The event formats are tailored to each specific market, offering you the opportunity to meet and discuss business opportunities in this market for your business or region.

North American travel trade meeting during DBNA 2023 in San Francisco

Save the date for English Tourism Week 2024

English Tourism Week will return on 15-24 March 2024 to celebrate the sector and highlight its significant contribution to the UK economy.

English Tourism Week 2024 logo

VisitBritain and British Film Commission sign Memorandum of Understanding to boost screen tourism across the UK

At FOCUS London today (6 December 2023), the British Film Commission and VisitBritain signed a Memorandum of Understanding with the intention of boosting screen tourism throughout the UK’s nations and regions.

VisitBritain CEO Patricia Yates and Adrian Wootton OBE, Chief Executive of the British Film Commission sign a Memorandum of Understanding at FOCUS London

VisitBritain to host Business Events Association Conference 2024 in Edinburgh

VisitBritain has today announced its first ever Association Conference will take place at the Edinburgh International Conference Centre on 5 to 7 February 2024.

10'000 Hours / Digital Vision / Getty Images

Global business meeting in conference venue, luggage in the background

VisitEngland launches new accessibility toolkit for tourism businesses

VisitEngland has today 30 November launched its new Accessible and Inclusive Toolkit for Tourism Businesses in England.

VisitBritain/Peter Kindersley

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Britain wins Silver for Best International Destination for business events

Britain wins Silver for Best International Destination for Meetings and Conventions at the 2023 Prevue Meetings Visionary Awards, plus a round-up of recent awards for VisitBritain

Getty Images/Flashpop

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Best of destination Britain on show as VisitBritain hosts trade mission to India

British travel trade and industry suppliers are set to show why Britain is the must-go-now destination to buyers from across India as VisitBritain hosts it first trade mission to the country in more than three years.

VisitBritain/Jon Attenborough

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Four new destinations gain Local Visitor Economy Partnerships

Four new destinations announced as Local Visitor Economy Partnerships (LVEPs)

VisitBritain/Sam Barker

Man standing outside Ye Old Shambles Tavern

VisitBritain gearing up to host its first trade mission to China since 2019, led by Chairman Nick de Bois CBE

Destination Britain China and North East Asia, taking place from 22 to 24 November in Shanghai, is bringing together 44 industry suppliers from across Britain with 69 top buyers from China, Hong Kong, Japan and South Korea to do business.

Groups of people sitting at tables discussing business at Destination Britain China

VisitBritain kicks off next phase of campaign in France, Germany and GCC countries to boost tourism to Britain

National tourism agency VisitBritain is kicking off the next stage of its marketing campaigns in France, Germany and the Gulf Cooperation Council (GCC) countries to boost tourism access Britain's nations and regions with a focus on off-peak and shoulder season travel.

VisitBritain/Kieran Duncan

Glencoe; Highland; Scotland

People standing on high point looking down at mountain view

Sustainability in Yorkshire

Our England Director Andrew Stokes visited Yorkshire to learn about sustainability initiatives in the region.

Andrew Stokes OBE

We are delighted to welcome William Burton and Beth Knight to the BTA Board

William Burton and Beth Knight have been appointed by the Secretary of State for Culture, Media and Sport (DCMS) to the BTA Board, announced on 17 October 2023.

VisitBritain/VisitEngland

VisitBritain VisitEngland logo

Our CEO Patricia Yates highlights our work to support industry and to rebuild visitor value during UKinbound conference in Belfast

Our CEO Patricia Yates highlights VisitBritain's work at UKinbound conference

VB CEO updating delegates at UKinbound annual conference on our work to support industry

UK and Ireland to host UEFA Euro 2028 - Patricia's statement

CEO Patricia Yates' statement on the UEFA Euros Football Championship 2028 announcement.

UEFA Euro 2028 UK and Ireland bid artwork

Winners of VisitEngland’s Visitor Attraction Accolades announced

Winners of VisitEngland’s Visitor Attraction Accolades 2022-23 announced

VisitEngland Accolades banners

World Tourism Day 2023 – Statement from our CEO Patricia Yates

Rachel Adams / The Times / News Licensing

VisitBritain/VisitEngland CEO Patricia Yates photographed outside the Visit England offices

VisitBritain expands its 'Future of Events' educational series with launch of its Diversity, Equity and Inclusion (DEI) Pathway, in partnership with New Intent

VisitBritain has partnered with pro-social organisation New Intent to create and launch its diversity, equity and inclusion DEI Pathway, supporting the understanding and deeper implementation of DEI across workplaces and in event design.

Woman making heart shape with hands at music event.

Destination Britain North America is a wrap!

It’s a wrap for our international trade mission Destination Britain North America (DBNA), a great few days of business!

North American travel trade attending DBNA 2023

VisitBritain puts importance of business events sector in spotlight, hosting its first ‘Ambassador Reception’

VisitBritain has been putting the importance of the business events sector in the spotlight, hosting its first ‘Ambassador Reception’ to recognise city sector and academic ambassadors who continue to secure new international business events in Britain.

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Latest official domestic tourism statistics published for Jan-March 2023 - Great Britain Tourism Survey

The Great Britain Tourism Survey (GBTS) results for Q1 2023 are now available.

VisitBritain/JJF arquitectos

Two feet inside a boat; punting on a river

Empowerment through Experience: My Journey as a Boardroom Apprentice with VisitBritain - Rodrigo Voss

Our VisitBritain Boardroom Apprentice 2023, Rodrigo Voss, shares his experience with the programme so far.

Rodrigo Voss

Applications open for UK Boardroom Apprentice 2024

We are delighted to return as a Host Board for UK Boardroom Apprentice 2024.

Boardroom Apprentice programme logo

VisitEngland announces winners of 2023 ROSE Award

VisitEngland has today Tuesday 5 September announced the 100 winners of this year’s ROSE Award.

VisitBritain/TAG

Visit_England_Scheme_Visit England Awards

We are delighted to welcome Lady Victoria Borwick as the new Chair of the VisitEngland Advisory Board (VEAB)

Lady Borwick has been appointed by the Secretary of State for Culture, Media and Sport (DCMS) as permanent Chair of the VEAB.

Victoria-Borwick-mid-blue-suit-sm

Best of Britain on show to buyers across North America as VisitBritain Chairman Nick de Bois CBE leads flagship trade event to San Francisco

About 70 industry suppliers are set to show why Britain is the must-go-now destination to more than 50 top buyers from North America at VisitBritain’s Destination Britain North America trade event, led by VisitBritain Chairman Nick de Bois CBE.

A record 9.7 million Brits planning a holiday at home this August Bank Holiday, bringing a £2.7 billion economic boost

VisitEngland’s August Bank Holiday Trip Tracker survey shows that 9.7 million Brits are definitely planning an overnight holiday trip in the UK this Bank Holiday weekend, bringing an estimated £2.7 billion boost to the economy.

VisitBritain/Jess Barfield

Mother and sons standing in garden in front of a tall hedge

VisitBritain wins India Travel Award 2023

VisitBritain wins India Travel Award 2023.

India Travel Award 2023 collage

Seven new LVEPs announced

VisitEngland has today announced seven new destinations that have gained Local Visitor Economy Partnership (LVEP) status.

Getty Images/ S0ulsurfing/ Jason Swain

Stand up paddle boarders on beach getting ready to go out into the sea at Compton Bay on the Isle of Wight

Showcasing tourism in parliament

In July 2023, we highlighted our international marketing campaigns to MPs and peers at an event sponsored by Tourism Minister, Sir John Whittingdale.

Collage showcasing tourism parliament

VisitBritain/VisitEngland announces it is opening a new hub office in Birmingham, from April 2024

“Basing our hub office in Birmingham also brings us closer to our regional stakeholders across England”, said VisitBritain/VisitEngland CEO Patricia Yates.

West Midlands Growth Company

Bridges across a canal. One bridge line with flower beds

VisitBritain upgrades 2023 inbound tourism forecast on back of stronger recovery, driven by USA

We’ve upgraded our 2023 inbound tourism forecast, read more about it here.

VisitBritain/Adam Jason

Young woman standing on terrace in front of castle

VisitEngland survey shows visits overall to attractions in 2022 still down more than a third on 2019

VisitBritain/Getty Images/Roy James Shakespeare

Young couple taking a selfie in the evening at Piccadilly Circus, London

VisitBritain kicks off football tourism campaign for FIFA Women’s World Cup 2023

VisitBritain harnesses the opportunity to promote Britain as the home of football, during the FIFA Women’s World Cup in Australia and New Zealand 2023.

An advertisement banner for football in the UK, linked to the FIFA Women's World Cup

VisitBritain/VisitEngland attend The Meetings Show

The VisitBritain Business Events team attended The Meetings Show in June 2023, joining domestic and international event buyers at the UK’s largest business-to-business trade gathering.

MeetEngland attend meeting show

VisitBritain partners with The National Lottery in campaign to boost domestic tourism

VisitBritain and The National Lottery have teamed up to launch a new promotion to encourage Brits to visit an attraction this summer, offering £25 toward trips to hundreds of top attractions across the UK.

VisitBritain/Thames Rockets

Close up of man young woman and man riding on speed boat on the Thames

VisitEngland Director Andrew Stokes receives OBE for services to tourism

VisitEngland extends its congratulations to VisitEngland Director Andrew Stokes, following today’s announcement that he has been honoured with an OBE for services to tourism in The King’s Birthday Honours List.

VisitEngland reveals Awards for Excellence 2023 winners

VisitEngland has announced the winners of its annual Awards for Excellence 2023, celebrating the tourism industry’s brightest stars.

Group shot of Gold Award winners at VisitEngland Awards for Excellence 2023.

Explore ways to work with us

Arabian travel market 2024.

We are glad to meet you at Arabian Travel Market, a leading global event for the inbound and outbound travel industry in the Middle East. This even brings together a global community of travel professionals from leisure, MICE, luxury and corporate travel and provides insights on the latest industry trends and innovations.

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Brazil Roadshow 2024

Brazil Roadshow 2024 offers an invaluable opportunity for trade-ready businesses to meet face-to-face hand-picked buyers and agents from this market. With the guidance of our in-market experts you will get a facilitated environment to create and enhance business relationships and learn all about the market demand.

Brazil

Australia Roadshow 2024

Australia Roadshow 2024 offers UK international trade-ready businesses the unique opportunity to meet hand-picked buyers from this market, provide agents training and join numerous networking sessions. This event enables delegates to strengthen their existing relationships, learn about the market directly from our in-market team and trade, and gain valuable direct contacts to unlock new opportunities.

Australia

European Sales Mission 2024

Promote your destination during a 3-day sales mission to Dusseldorf, Frankfurt and Munich, including 3 networking events with German based business event agencies and corporates responsible for booking international events in Europe.

Germany

In July 2024, the MeetEngland team will host a trade mission to Germany to engage with meeting, incentive, conference, and event organisers from the corporate market.

A collage of nominees for Tourism Superstar 2024

International Markets Updates Webinars

Get the latest inbound data and insights from our research teams. Learn about trends and product demand from our in-market specialists.

Shutterstock / Foxy burrow

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IBTM World 2024

Promote your destination and partners at IBTM World, a leading trade show for the meetings, incentive, conferences and events sector.

Spain

Our proposed 2024/25 trade events programme

We are currently gathering expressions of interest for our proposed leisure trade events programme.

North American travel trade attending DBNA 2023

USA Co-operative Partnership Marketing Campaign 2024

An opportunity to be part of our 2024 multi-million pound international campaign.

USA

VisitEngland Webinar - Cut energy, save money and

Prepare for winter, save on energy, and embrace a low carbon future with VisitEngland's webinar for the tourism and hospitality sector. Learn from energy experts about cost-effective solutions to lower your bills and reduce emissions.

Getty Images/Image Source

Close up of a blond woman wearing a stripy top and red head scarf, having a coffee and looking down at a lap top screen, smiling.

Register for commercial partnership opportunities with us

Partner with us to reach international consumers and trade.

VisitBritain/John Finney

Hiker walking along a path on the mountain ridge at sunset

Information for destination partners

Getty Images/Solstock

A senior group of friends wearing lifejackets enjoying rowing in a single boat on the River Derwent

Step up your sustainability

Save money, reduce your environmental impact, support your local community and win more customers with our sustainability guide and inspirational case studies.

VisitBritain/The Green House Hotel, Bournemouth, Grounded Enterprises

Close up of vegetable plants being planted out at the Green House Hotel, Bournemouth

Make your business inclusive

Make your business accessible to all and widen your market and tap into a £15 billion plus market.

Two women taking a selfie, Helmsley Castle in the background

VisitEngland Awards for Excellence

The VisitEngland Awards for Excellence recognise the best of England's tourism industry.

VisitBritain/DanielaLuquini

Trophies for the VisitEngland Awards for Excellence 2023. Warner Bros. Studio Tour - The Making of Harry Potter, Hertfordshire.

Get quality assessed

Elevate your business, attract new customers and enjoy exclusive benefits with our star ratings, accreditations or awards.

Accessible bedroom, large double bed

Resources for the travel trade

Use our tools and resources to find destination knowledge, new products, images and more.

National Geographic

People clapping during the Traveller Food Festival show

Looking to actively reach the Australian travel trade? The Australia Roadshow is the perfect opportunity to gain exposure in this market.

Destination Britain India 2023

Looking to actively reach the Indian travel trade? Destination Britain India is the perfect opportunity to gain exposure in this market.

India

Showcase Britain 2024

Showcase Britain 2024 is VisitBritain’s international B2B hosted buyer programme. The programme brings a fantastic chance for UK suppliers to connect with a target of 120 hosted international leisure travel buyers.

VisitBritain/Rama Knight

A group of people walking the Prime Meridian line at Greenwich Observatory, London

Destination Britain China 2023

Looking to actively reach the Chinese and Hong Kong travel trade? Destination Britain China is the perfect opportunity to gain exposure in this market.

Groups of people sitting at tables discussing business at Destination Britain China

World Travel Market 2023

Looking to engage with VisitBritain to discover latest activities and opportunities? Come and meet with us and UKinbound exhibitors.

London, Excel

Groups of people meeting at World Travel Market

In November 2024, the MeetEngland team will be on stand at this leading events trade show in Barcelona, taking part in scheduled appointments and networking opportunities with global event planners and associations.

IMEX America 2024

The MeetEngland team will be joined by English stand partners on the official MeetEngland stand, taking part in scheduled appointments and networking opportunities with global event planners and associations at this leading business events trade show in Las Vegas.

Meet us at ATM 2024 - Arabian Travel Market

Attracting over 30,000 visitors in 2023, Arabian Travel Market is the perfect place to showcase your products and services to buyers from the Middle East, India and Africa, generate new business and build new relationships.

IMEX Frankfurt 2024

In May 2024, the MeetEngland team will be attending leading business events trade show, IMEX Frankfurt on the official MeetEngland stand, taking part in scheduled appointments and networking opportunities with global event planners and associations. 

International markets updates - webinar programme

Visitengland webinar - cut energy, save money and reduce carbon emissions.

Save money on energy this winter and ready your business for a low carbon future

VisitBritain/Getty Images

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VisitBritain Shop

Expand the distribution and sales of your tourism product, or earn commission via the affiliate scheme and travel trade discounts on over 500 British experiences available to book online.

Red Bike Tours

Old london Tour

VisitEngland Academy - business support webinars

Discover industry insights, useful advice in our live webinars, recordings and FAQs.

Getty Images/10'000 Hours

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Be part of our international campaigns and activity

Grow the profile of your business – for free – by sharing your consumer and trade news.

Louise Morris/ All Points East

A stream of confetti covering the main stage at All Points East in London

TXGB is a digital platform that brings together tourism businesses to drive sales and boost productivity by connecting the market in a new and unique way.

St_Abbs_069

Resources for business events partners

Find advice, training and support for Britain business event stakeholders and partners.

Shutterstock / Nattapoom V

Image Edinburgh

Balmoral's clock tower with Edinburgh cityscape skyline and Scott Monument background during sunset

English Tourism Week

Join our high-profile campaign to celebrate England’s vibrant visitor economy.

VisitBritain/Eureka!

Young girl with Downs Syndrome feeling textures on a board

VisitEngland’s Tourism Superstar award

VisitEngland’s annual Tourism Superstar award celebrates the dedication and passion of our industry’s employees and volunteers.

VisitEngland/Matthew Miles Video

Pete Chambers of Coventry Music Museum, Winner of Tourism Superstar 2024!

Resources for event planners

Find out what Britain can offer your international business event across each nation.

Blenheim Palace

Title TBA

Taking England to the World – trade education programme

Designed for tourism businesses in England, our free training equips you with the skills and knowledge to reach new international customers.

VisitBritain/Mark Gilligan

Person standing near lake watching a rainbow in cloudy sky.

Looking to actively reach the Brazilian travel trade? The Brazil Roadshow 2024 is the perfect opportunity to gain exposure in this market.

Business Events Association Conference 2024

Bringing together association meeting planners, professional conference organisers and decision-makers from nations and city convention bureaus.

EICC, Edinburgh

EICC, Edinburgh, Exterior

Nordics Workshop 2024

Looking to engage with Nordic trade? This workshop will be a high-impact opportunity to showcase your product, get exposure and develop your business relationships with buyers from Norway, Sweden and Denmark.

Global business meeting in conference venue, luggage in the background

Spain Roadshow 2023 - in cooperation with Tourism Ireland

Spain Roadshow 2023 – in cooperation with Tourism Ireland.

Attendees posing for a photo at a Spain Roadshow event in 2022

Business Events Growth Programme

Grants to support bid for new events, grow existing events, secure Government advocacy in key priority sectors.

Bookingline Ltd

Title TBA

Promote your destination and partners at IMEX America, one of the leading trade shows or the meetings, incentive programs, conferences and the events sector.

Promote your destination and partners at IMEX Frankfurt, one of the leading trade shows or the meetings, incentive programs, conferences and the events sector.

News and media

Read the latest press releases, updates and announcements – covering both destination and corporate news.

Tim Grist Photography / Moment Open / Getty Images

Close up image from the rear of a TV camera with an external directional microphone and XLR lead mounted on the camera. The camera operators hand on the focus hand grip with out of focus people in the background.

England Business Advice Hub

Essential information, advice and resources for tourism businesses in England – plus useful contacts, training and guidance on your legal obligations.

Female receptionist smiling at the camera working on laptop at Hotel check in

Taking England to the World - inbound tourism toolkit

Free resources to help your business reach new international customers.

VisitBritain/Getty Images/SolStock

A multi-racial family of four, a mother, father and their two little boys walking along the platform at Newcastle railway station

Destination Britain North America 2023

Looking to actively reach the North American travel trade? Destination Britain North America 2023 is the perfect opportunity to gain exposure in the USA and Canada.

VisitBritainDC2022F_0923

Research and insights

Getty Images

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Find the latest consumer and industry data and insights on domestic and inbound tourism in the UK, Britain and England. Learn about key previous trends, and explore those that are set to influence the industry in years to come.

The latest news, straight to your inbox

Register for newsletters compiled by our specialist teams – for UK businesses, the international travel trade and media professionals. Packed with news, resources, events and market intelligence.

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Edinburgh street

Which cities are the UK’s tourist hot spots?

New short-term lets data reveals the concentrated nature of the UK's urban tourism industry. These findings are interesting in light of ongoing discussions around tourist taxes, highlighting that although cities should be given the power to implement this levy it would only be relevant in a handful of places.

Blog post published on 24 April 2024 by Oscar Selby

By counting visits to Expedia, Booking.com, and Airbnb rentals between July and September 2023, the ONS have recently released data on the UK’s short-term lets market. This novel dataset reveals some fascinating insights into the nature of the UK’s tourism industry – and its distribution across its 63 cities .

Brits prefer the countryside while foreign visitors choose cities

The first thing of note is that most visits to short-term lets were to non-urban destinations (56 per cent) – with the most visited location being Cornwall.

This preference, against city visits, was mostly driven by UK residents. They accounted for the majority of short-term renters and 64 per cent of them chose to travel to rural or coastal places (see Figure 1).

Non-UK residents preferred urban trips, with 62 per cent choosing cities. However, because of their smaller representation in the UK’s short-term lets market, this was not enough to sway the balance in favour of cities.

With the caveat that this data was collected over the summer holidays, when non-urban visits are likely more favorable than usual, it indicates that the majority of the UK’s tourism industry is concentrated outside of UK cities.

Figure 1: UK residents prefer non-urban trips

London dominates but Edinburgh is most popular relative to size

The vast majority of people who did visit cities only went to a select few. Of those who stayed in short-term lets, 17 per cent went to London. And, as a proportion of those who visited cities, 37 per cent went to the capital.

If we widen these figures out to the top ten most visited UK cities, then the numbers become even more concentrated. A third of all visits to short-term lets were to the UK’s top ten cities, which accounted for 73 per cent of all visits to urban destinations.

After London, Edinburgh comes in second, followed by Manchester, Brighton, and Birmingham. On the other end of the spectrum, Blackburn comes in last places for visits, followed by Basildon, Wigan, Mansfield, and Barnsley.

Figure 2: Tourism is heavily concentrated in London and a select few other cities

After accounting for population size, city ranking changes quite substantially (see Figure 3). Most notably, London falls out of the top ten, moving into eleventh. Manchester, Birmingham, Bristol, and Leeds all follow suit.

Edinburgh takes the top spot – by some margin – while York, Blackpool, and Bournemouth all enter the top five under this adjusted measurement. On the other hand, the bottom ten cities change very little.

It should be acknowledged that although Edinburgh would likely retain its top spot regardless, these figures will be slightly inflated because this data was collected over a time period that includes the fringe comedy festival.

Figure 3: After adjusting for city size Edinburgh takes pole position and London doesn’t make the top ten

International visitors are even more concentrated in a small number of UK cities

As a share of the total, Edinburgh receives the highest proportion of international visits at 68 per cent. London comes in second, then Oxford, Belfast, Glasgow, and Cambridge. These are the only five cities that receive a majority of their visitors from abroad. Blackpool comes in last on this metric, followed by Telford, Middlesborough, and Burnley.

On the bottom end of the spectrum though, these rankings fail to distinguish between places like Blackpool that received a relatively high number of overall visits but a smaller proportion of international residents compared to domestic, and places like Telford that received very few overall visits but even fewer from outside the UK.

Figure 4: Edinburgh receives the highest share of international visitors

Cities should be allowed to implement a tourist tax, but it will only be relevant to a select few cities

These findings are interesting in light of ongoing discussions around tourist taxes or ‘visitor levies’ as they are increasingly being referred to as. Legislation is currently passing through the Scottish parliament and is due to be presented to the Welsh parliament , on allowing local authorities to put such charges in place.

There are currently no discussions to do so in England, although Manchester has come up with an innovative workaround by using an accommodation business improvement district to charge £1 a night for a city centre stay. This solution has been a relative success as the scheme has managed to raise  £3 million in its first year .

As is common in other international cities, all places should be able to adopt an equivalent levy. Westminster should follow what is going on in Wales and Scotland by bringing forward legislation for England too. What the data here shows though, is that implementing such a policy would only be relevant in a handful of places as the UK’s urban tourist industry is quite heavily concentrated in only a select few cities.

Further questions on the nature of the UK’s tourism industry will be investigated in more detail via the Centre for Cities upcoming research programme on the topic.

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Maurice Lange

Xuanru Lin and Maurice Lange

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Guernsey government could offer £3m towards Hugo centre

  • Published 2 days ago

Victor Hugo architectural concept design

A new Victor Hugo Centre in Guernsey could be part-funded by the government, a senior politician has said.

The attraction could take over the current Information Centre building as there are plans for a new Tourist Information Centre in Market Square.

Deputy Neil Inder, President of Economic Development, said the government could provide up to £3m for the move estimated to cost about £7m.

He said he hoped to talk to States members about it in the next term.

'Wrong place'

"It's an economic enabler because the tourist information centre is in the wrong place," he said.

"Our committee has made a decision to move it out sometime between May and October."

Writer Victor Hugo spent 14 years in Guernsey, beginning in 1855 while in exile from the French emperor.

He wrote Les Miserables, Toilers of the Sea, The Man Who Laughs, The Legend of the Ages and Ninety-Three while at Hauteville House in St Peter Port.

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Related Topics

States of Guernsey

More on this story

Victor Hugo's relative vows to carry on his legacy

  • Published 17 April

Work on Victor Hugo Centre could begin in two years

  • Published 27 February

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Plans for Victor Hugo Centre in Guernsey revealed

  • Published 7 July 2023

Victor Hugo architectural concept design

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  24. Guernsey government could offer £3m towards Hugo centre

    The project is set to be built within a new Tourist Information Centre in St Peter Port A new Victor Hugo Centre in Guernsey could be part-funded by the government, a senior politician has said.

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