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The 29 Best Tourism Website Design Examples to Inspire Travel

  • BY Bogdan Sandu
  • 12 January 2024

website tourism

Imagine your screen as a portal—the gateway where wanderlust meets the digital realm. It’s here that the alchemy of best tourism website design examples transforms browsers into travelers.

In the tapestry of the virtual universe, every pixel, every swipe matters. As a weaver of this digital fabric, I understand the essence of crafting sites that don’t just inform but enthrall.

This article is your compass to the peaks of creativity in tourism web design. You’re not just looking for aesthetics; you want that perfect blend of user engagement , integrated online booking systems , and visual storytelling that turns lookers into bookers.

By journey’s end, you’ll unravel the tapestry of top-tier travel site features—a map to destination website best practices that magnetize and resonate.

Dive deep into the immersive canyons of tour operator web design , scale the heights of responsive travel website design ; your quest for inspiration starts now, unearthing gems from award-winning travel websites to interactive travel site examples .

Welcome to a curated showcase, a spectrum where effective travel website features shine the brightest.

Best Tourism Websites To Check Out

Tripadvisor.

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14 best travel and tourism websites and design to inspire

  • Kylie Goldstein
  • 4 hours ago

Travel website of Villa Aphrodite showing a sunny destination

Whether you’re new to tourism—curating local experiences or renting out your home—or a travel veteran who has weathered the storm of tourism woes, there’s no better time to create a website for your tourism and travel types of businesses - its the perfect service business idea . We’ve compiled a list of some of the best travel websites, plus a few travel website design tips to help you create or improve your own.

Read Also: How to start a business

What is a tourism and travel website?

The tourism and travel industry has become more accessible than ever. The internet has made it easier to research, plan and book trips, all with just a few clicks. You can find everything from flights, hotels, and restaurants to car rentals and local experiences online.

A tourism or travel website serves as an information hub for prospective travelers planning a getaway. Today, people travel for a range of experiences—babymoons, staycations, voluntourism or bleisure—you name it. So, provide as much relevant information as possible to help users plan their trips.

When creating a travel website, entice travelers with blogs or video content that offers insider tips and local secrets. You can discuss practical information like local currency, customs and expectations, or review or rating popular destinations. You can also supply average local prices for travel necessities, offer tips for transportation or even add a Google Map of your favorite spots.

Tip: You can understand how to plan your website , then make your hotel website with Wix, complete with ready-made travel and tourism templates .

Best travel website examples

Let’s explore a range of tourism website examples, all built with Wix:

Inward Travel

Tourism Richmond Hill

Echo Fitness

African Empire Tours

Champlain Tours

Bella Vista

Home Sweet Home

Immanuel Wilderness Lodge

Sea Breeze Panormos

Jon's Carmel Marketing Cooking Class and Food Tour

The Berlin Storyteller

All Inclusive Vacations

Twende Zetu Kilimanjaro

01. Inward Travel

Creator Noå runs Inward Travel to “take the opportunity of lifelong learning, to improve quality of life and performance by consciousness and exercise.” The company curates unique cold water experiences, sweat-dripping-exercises and leadership trails in destinations like The Netherlands.

Inward Travel’s minimal one-page website highlights the relevant information clearly and concisely. The enticing video strip in the first fold of the website instantly paints a picture of the experiences offered. The simple color palette aligns with the brand messaging and the site effectively uses his logo, including the favicon.

Inward travel website homepage showing natural landscape in the Netherlands

02. Tourism Richmond Hill

Canadian-based Tourism Richmond Hill’s informative website includes thorough details for both locals and visitors alike, paired with eye-catching visuals and clear language. A clear menu leads users to navigation options like ‘restaurants around town,’ ‘where to stay,’ ‘things to do, and ‘useful links’. Additionally, their ‘Shop Local, Support Your Community,’ section expands their potential visitor pool, encouraging residents to treat their hometown like a tourist destination.

Tourism Richmond Hill homepage with images of a chef preparing food

03. Echo Fitness

Don’t let the name fool you, Echo offers much more than just a fitness website . The homepage gives a brief description of all of Echo Fitness’s services, including active holidays, fitness retreats, personal training and ski instruction—all based in Zermatt, Switzerland—with clear CTAs to learn more. Each section includes a thorough description, complete with sample itineraries of previous trips or retreats. The travel website also gives a clear breakdown of plans and pricing, with a clear Book Now button for easy requests. Echo Fitness’s social media bar also includes a link to TripAdvisor, using this external platform to establish trust from previous travelers’ reviews.

Learn more: Travel business names

Echo fitness travel website showing tranquil mountains and forest

04. African Empire Tours

African Empire Tours immerses travelers in the culture, architecture and natural splendor of Asante, Kongo, Songhair, Zulu and Ethiopia. The tourism website clearly outlines the five tour destinations and gives a clear itinerary example.

African Empire Tours also smartly includes a clear Subscribe form above their contact information to engage with prospective travelers in the research/deciding phase of trip planning. Adding a subscribe form can help you keep visitors up to date on your business offerings.

Homepage of African Empire Tours with welcome message and background of giraffes walking

05. Champlain Tours

Champlain Tours puts their pre-arranged group and customizable private tour options front and center, so prospective visitors can easily find what they want. They also include links to their social media profiles, including their YouTube channel which showcases video content of what visitors can expect when on tour with the company. They also prominently display previous travelers’ customer reviews as social proof to establish trust.

Champlain Tours travel website showcasing mountain backdrop

06. Japan Time

Japan Time’s Tom and Stav share their first-hand experiences with a range of thoughtful blogs, guides and tips for other travelers looking to make the most out of their experience. They break down the essentials like travel budget, transportation, food as well as holidays and cultural traditions in the land of the rising sun. The travel site also includes experiential tours like a “Culinary evening in Osaka” or “Ikebana techniques” that visitors can directly book online.

Japan Time travel website homepage with mountains in the background

07. Bella Vista

Ciao Bella—arriving at Bella Vista’s vacation website offers an instant escape into the Sicilian countryside. Creative travel website design elements such as parallax scrolling brings the hotel to life; from a close up shot of a mouth-watering cannoli to the gorgeous view their property boasts, visitors will want to book a vacation and sign up for Italian lessons, too. This is one of the best hotel websites we've come across, as the captivating photos take you on a beautiful Italian getaway.

Bella Vista travel website homepage with overhead view of Italian terrace and table set with breakfast

08. Home Sweet Home

Sometimes when vacation planning, you want a home away from home rather than a big to-do. Well, at France’s Home Sweet Home, you can choose from three uniquely styled rooms fit for comfort, relaxation and fun. Take a closer look at the photo gallery for every room and start to feel that vacation vibe seep in. Our favorite part of their travel website ? Their on-site private spa services.

Home Sweet Home tourism website with pool and patio landscape

09. Immanuel Wilderness Lodge

For those seeking adventure, consider Immanuel Wilderness Lodge, located in the Namibian Savannah. This family-run lodge has earned a collection of rave reviews and well-deserved TripAdvisor awards. For those who prefer to know exactly what to expect before arriving, their amazing 360° virtual tours show off their accommodations, lobby, restaurant and surrounding property.

Immanuel Wilderness Lodge poolside with lawn chairs in the shade

10. Sea Breeze Panormos

Is there anything more exotic than a Greek vacation? After browsing their travel website, you’ll know why the four properties comprising Sea Breeze of Mykonos offer a quintessential vacation spot. Look at the romantic views, pristine accommodations and learn about what this magical island offers.

Using a teal Book Now button pops out amid the muted gray background, helping users know exactly what to do upon entering the site.

Sea Breeze in Panormos Mykonos travel website on white stone backdrop

11. Jon’s Carmel Market Cooking Class and Food Tour

Almost any traveler to Tel Aviv knows that a visit to the Carmel Market is a must. Jon’s Carmel Market Cooking Class and Food Tour’s clear and direct website makes it incredibly easy for travelers to navigate through the famously bustling market. Jon, the owner, includes a short, captivating video that lets visitors know what a typical day in the market looks like. He also provides a detailed itinerary and a strategically placed CTA for Book Now.

Jon also uses a Wix pro gallery to showcase the vibrant colors and flavors of the food market. His contact information is easy to find and includes links to all his social channels, including his TripAdvisor rating.

Jon's Carmel Market cooking class and food tour homepage with Jon wearing a red hat and apron

12. The Berlin Storyteller

Dennis Behnke, a Berlin native offers his tour services and in his own words, “Be it on foot and public transportation, be it on bike or in a van, let me help you create your perfect Berlin private tour.” His thoughtful and well-organized travel website design includes a clear list of his unique tours with detailed descriptions and lengths. Behnke has native experience and insights into the diverse city.

He includes his TripAdvisor rating directly on his homepage alongside a personalized explanation of his experiences, effectively reinforcing his brand name as the Berlin Storyteller. Working as an independent tour guide is a great service business idea. It can be a great side hustle or full-time venture if you have detailed knowledge of a city or specific destination.

Berlin Storytell tour guide website showing The Reichstag dome in Berlin

13. All Inclusive Vacations

This travel website asks users a simple yet profound question upon entry—where to? For those who connect with this spark of wanderlust, there’s a relevant questionnaire to fill out and to receive a range of all-inclusive vacation packages.

This travel website design also offers visitors drone video content, providing a bird-eye’s view and immersive look into each exotic getaway. In addition, All Inclusive Vacations includes their team’s photos, letting prospective travelers know who they’re talking to while planning their trips. A chatbot provides instant responses and efficiently handles incoming questions as well.

All Inclusive Vacations travel website with a tropical beach

14. Twende Zetu Kilimanjaro

For hikers looking to experience iconic Mount Kilimanjaro, this travel website offers practical information including medical details, experiential knowledge, trip schedules and trail guides. Users can easily navigate the clearly laid-out information, helping them to understand the most relevant information before such an exciting hike.

Twende Zetu Kiliminjaro travel website with the face of Mount Kilimanjaro

What to include in a tourism and travel website

Every tourism or travel website will vary depending on the destination and target visitor. However, most travel websites should include the following:

Easy-to-use scheduling software

High-quality photography and images

Relevant information about nearby attractions—including museums, arts, cultural events, restaurants and shopping

Packing advice

Maps and directions

Public transportation information (note if users need to download apps in advance)

Air travel and airport information

Language guidelines and local slang

Clear links to social media channels

Contact information

Reviews or testimonials

An online store to buy branded or local merchandise (use an online store builder  for this)

Ready to create a blog  for your travel website?  Make one today. Or read more about how to start a travel blog .

Tourism and travel website design tips

Whether you have created a hotel website  starting from scratch or you are updating your current travel website, keep these design tips in mind.

Include a logo: A logo can help establish consistency for your brand’s online presence. A good logo should communicate the crux of your destination, tour company or rental and help visitors make a positive association with your business before they even arrive. You can use a free logo maker  to design a logo for your travel website, plus use it for business cards, brochures, branded merchandise and social media channels.

Ensure a cohesive travel website design: Select a representative color palette for your brand and stick to it throughout your travel website’s visual identity. For example, if you run a natural spa getaway, stick to tranquil and calming colors over rugged and earthy tones that better match an extreme sports tour guide. With Wix’s editor's site and theme design , you can customize your website colors, fonts and images and maintain a cohesive look with automatic theme updates across your site’s pages. Also check out some of these general website examples  for inspiration.

Use images: For prospective travelers planning their future getaways, high-quality images can immediately transport them to your destination. We recommend ​​using  JPEG ,  PNG  and GIF files for images to appear their best on your site.

Don’t overload pages: Travel is all about the escape. Make your site’s user experience just as relaxing as traveling should be—don’t overload it with superfluous content or features. Tip:  Build your travel website with Wix website performance  at its core. Sites offer better page load speed plus Wix’s site speed dashboard  to test, analyze and optimize your site’s performance for both desktop and mobile.

Think about site hierarchy within your travel website design : As visitors explore your site, you want them to receive relevant information and experience your offering efficiently. Prioritize your main pages and create menus, headers and subheaders that clearly reflect this hierarchy. Not only will this create a better user experience (and hopefully convert visitors to customers) but it will also make it easier for Google’s search engine robots to scan and index your pages.

Make it mobile friendly: Mobile accounts for approximately half  of web traffic worldwide, meaning potentially half (or more) of visitors will explore your website via their devices. Creating a mobile-friendly travel and tourism website will ensure a better experience, regardless of device. Tip:  The Wix Editor automatically creates a mobile version for every website  it designs.

Lean into templates : Templates are a great way to create a design-friendly travel and tourism website in an efficient way. Here's a selection of our favorite travel and tourism templates from Wix: Travel services templates , Travel agency template , Food and travel website templates , Travel blog template , Travel documentary templates , Hotel and BnB website templates.

Villa Aphrodite homepage on desktop and mobile showing Grecian landscape and white buildings

Consider SEO:  If you optimize your travel website content to rank on search engines, you can increase your traffic. How? First, target specific keywords. For example, think of your prospective travelers: what questions or phrases might they search for that could lead them to your tourism website? Integrate these keywords into your website content. Tip:  Check out Wix SEO features  or the Wix SEO hub  for more detailed steps that’ll help your travel website perform better on search engines.

Maintain your travel website design: Just as you care for your hotel or tours, you need to apply the same TLC to your website. Fresh and up-to-date content (like prices and current links) can help users get the most out of their experience.

Try out new technologies:  Following the latest travel technology trends , try integrating a chat bot for quick responses and user engagement or use 3D/AR viewer  to give users a virtual tour of your destination.

Tourism and travel website design examples FAQ

What are some famous examples of travel websites.

There are many: Skyscanner, AirBnb, Kayak amongst others.

What are the different types of travel websites to create

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  • Inspiration

Tourism websites

Tourism website with the title 'Squarespace Website Redesign For An European Travel Agency'

Make your business shine online with a custom tourism website designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of tourism websites from our global community of designers. Get inspired and start planning the perfect tourism web design today.

Want a free tourism website?

Try the Vista x Wix website builder today. No design expertise or team needed.

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Shawnee Bluffs Canopy Tour

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Creative web design for city buildings blog

SAVE THE SPACE is all in one platform to find interesting buildings around you. Select the city and find breathtaking business buildings. The challenge was to create fresh, to shine, appealing, nosy, modern design. In which the visitor stay tuned on the page and come back and become a fan & follower!

Tourism website with the title 'Canadian Tourism Website'

Canadian Tourism Website

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Graphical Custom Design

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Tourism website with the title 'Amazing eCommerce homepage'

Amazing eCommerce homepage

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Hotel webdesign

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Tourism site

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Website design for a great travel consultancy company

Prodigar Travel 's website is built on Squarespace platform, it is not based on a template, it is 100% customized to perfectly reflect the brand and the business. I addition to the web design, we also made the Search Engine Optimization, so that the website to be as search-engine-friendly as possible and ready to take the organic search lists by storm :) Visit the live website: www.prodigartravel.com

Tourism website with the title 'HOME DESIGN for Ski Resort'

HOME DESIGN for Ski Resort

I created a new layout for a old ski resort in Italy, PRATI DI TIVO.

Tourism website with the title 'Travel website design'

Travel website design

Website for travel company

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Web design for Glass Lodge in Iceland

Design for a travel location in Iceland

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Travel Agency Webdesign

Made a hawaii inspired website for a travel agency that showcase hawaii destination. the main focus was to fill the site with image and must have a summer/hawaii feel. yet keeping everything organize

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Clean & minimal concept for resort style travel website design

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Tommy Emmanuel, King of Guitar Strings Web Design

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Tourat: tours and travels website

Website design for Tourat - tours and travels website.

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Website for travel service provider

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Visa & Travel Assistance website

Design for a Visa & Travel assistance website.

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Vacation Rental Booking Web Design

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Tablet View - Monte-carlo.mc Homepage

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African tourism agency website

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Sail & Stay striking webdesign

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The R Guide - Vibrant and teasing tour guide

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Cabin Pros - Luxury Cabin Rentals

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Official website for Turismo Lanzarote Island

This is a revamp of official website of Turismo Lanzarote island to promote tourism

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Travel Ecommerce Company

Home page design concept for Eryega.com a travel e-commerce startup

Tourism website with the title 'Tour and Activity Worldwide website'

Tour and Activity Worldwide website

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Tourism website with the title 'Illustrations For A Walking Tours Company'

Illustrations For A Walking Tours Company

Illustration idea for a walking tours hero image website, showing a creative concept with live photography in simple yet aesthetic style.

Tourism website with the title 'Handover of files'

Handover of files

Tourism website with the title 'Breakaway Adventures'

Breakaway Adventures

An outdoor adventure touring company focusing regional explorations through guided tours such as bicycling, hiking, skiing. Most adventures are day trips around the Northwest of Canada. we are targeting anyone who is looking for an outdoor experience in our area

Tourism website with the title 'Justice Travel'

Justice Travel

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Travel Guide Website Design Concept

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Tour & Travel Web Design

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TNT Magazine, a travel and London lifestyle magazine aimed at the backpacker traveller and young adult market.

Tourism website with the title 'TNT Magazine'

Tzort - design showcase

Firstly, I've redesigned the offer cards. Nowadays vertical cards are much more common and familiar to the user than horizontal cards like in the previous version. The reason being is that they contain the same amount of information, but are packaged in a neater manner. Using vertical cards also suggests that more offers can be displayed on a single page, compared to a horizontal card which expands throughout the whole width of the screen. Secondly, I've made some improvements to the map used. I feel like a 3D display of the map greatly improves the visibility of the added pins, which resemble the location of the different offers. I've also made it so that it doesn't take up as much space as it did before, but with an option (button) for expanding the map so that the user can browse the area and get a more precise view of the offers. My main goal for the map was for it to feel like it's actually incorporated in the design and plays a big role design-wise, but also experience-wise.

Tourism website with the title 'djobediah.com'

djobediah.com

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Tourism website with the title 'Music One Live'

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Tourism website with the title 'Music One Live'

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Tourism website with the title 'Justice-Travel_Home_Page'

Justice-Travel_Home_Page

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Tourism website with the title 'villa oliva '

villa oliva

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Encounter My Way

The tours and experiences on our set are aimed at travelers between 18 and 35 years. Young people looking for studying Spanish, Volunteering and travel in Latin America. The current web site is to bland, we are not liking the postal card pictures and overall would like the site to be more fun and visual. Colors can change, even the logo can change color wise.

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Avid Cruiser Site Redesign

Dimension: 1920*6429 Grid: 12 Grid Bootstrap Layout File Type: PSD -------------------------------- Waiting for your feedback. Regards

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Hotel Booking Web Page Design

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Tourism website with the title 'Travel agency landing page'

Travel agency landing page

pieman by E-T

Tourism websites not a good fit? Try something else:

How to create your tourism website design.

If you want an amazing tourism website that stands out from the competition, work with a professional designer. Find and hire a designer to make your vision come to life, or host a design contest and get ideas from designers around the world.

Start a contest

Designers from around the world pitch you ideas. You provide feedback, hone your favorites and choose a winner.

Start a project

Find the perfect designer to match your style and budget. Then collaborate one-on-one to create a custom website.

Tourism website with the title 'Luxury Cabin Rentals'

4.6 average from 2,355 web page design customer reviews

What makes a good tourism website?

A great website shows the world who you are, makes people remember you, and helps potential customers understand if they found what they were looking for. Websites communicate all of that through color, shape and other design elements. Learn how to make your tourism website tell your brand’s story.

Tourism website with the title 'Classic Travel Website Design'

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  • Travel Tips

How To Create A Tourism Website

Published: December 12, 2023

Modified: December 28, 2023

by Allianora Obregon

  • Plan Your Trip
  • Travel Essentials & Accessories
  • Travel Guide

how-to-create-a-tourism-website

Introduction

Welcome to the world of travel and tourism websites! In this digital age, having an effective online presence is crucial for any tourism business. Whether you are a travel agency, a hotel, a tour operator, or a destination marketer, a well-designed and optimized website can be a game-changer for your business.

In this article, we will guide you through the process of creating a tourism website that will not only attract visitors but also convert them into customers. We will cover all the essential steps, from planning and domain selection to content creation, SEO optimization, and launching your website. So, let’s get started on this exciting journey!

Whether you are a travel agency, a hotel, a tour operator, a destination marketer, or an individual with a passion for travel, having a well-designed and optimized tourism website can greatly benefit your business. In today’s digital age, travelers turn to the internet to research, plan, and book their vacations. Therefore, a strong online presence is essential to capture their attention and convert them into customers.

In this article, we will provide you with a step-by-step guide on how to create a tourism website that stands out from the crowd. We will cover everything from planning and domain selection to content creation, design, and search engine optimization (SEO). By following these steps, you will be able to create a compelling website that attracts visitors and boosts your online visibility.

So, whether you are starting from scratch or looking to revamp your existing website, let’s dive into the world of tourism website creation and discover how you can take your travel business to new heights.

Step 1: Planning your tourism website

Before diving into the technical aspects of website creation, it’s important to start with a clear plan. Proper planning will ensure that your website aligns with your goals and caters to your target audience. Here are some key considerations to keep in mind:

  • Define your target audience: Determine the type of travelers you want to attract. Are you targeting adventurous backpackers, luxury travelers, or families? Understanding your audience will help you tailor your website content and design accordingly.
  • Set clear goals: What do you want to achieve with your tourism website? Whether it’s to increase bookings, generate leads, or provide information, clearly define your goals to guide your website development process.
  • Research your competitors: Take a look at other tourism websites in your niche to get insights into design trends, content strategies, and user experience. This will help you identify gaps and find unique ways to differentiate your website.
  • Create a sitemap: A sitemap is a visual representation of the structure of your website. It outlines the main pages, categories, and sub-categories. Mapping out your website structure will help you organize your content and ensure easy navigation for visitors.
  • Plan your website sections: Based on your target audience and goals, decide what sections your website will have. Common sections for a tourism website include destinations, tours, accommodations, activities, and travel tips.
  • Think about user experience: Put yourself in the shoes of your website visitors. Consider how they will navigate your website, what information they will be looking for, and how you can make their experience intuitive and enjoyable.

By carefully planning your tourism website, you lay the foundation for a successful online presence. It sets the stage for the next steps of domain selection, content creation, and design. Remember, a well-thought-out plan will save you time and effort in the long run and ensure that your website effectively serves your target audience.

Step 2: Choosing a domain name and web hosting

Once you have a clear plan for your tourism website, it’s time to choose a domain name and web hosting provider. Your domain name is the address that visitors will use to access your website, while web hosting is the service that allows your website to be accessible on the internet. Here’s what you need to consider:

  • Choose a memorable domain name: Your domain name should be easy to remember, relevant to your business, and preferably include keywords related to your tourism niche. Avoid using numbers, hyphens, or confusing spellings that may make it harder for visitors to find you.
  • Select a reputable web hosting provider: Look for a hosting provider that offers reliable and secure hosting services. Consider factors such as server uptime, customer support, scalability, and pricing. Read reviews and compare different options to make an informed decision.
  • Consider your website’s scalability: If you plan on growing your tourism business in the future, consider a hosting provider that offers room for scalability. This will ensure that your website can handle increased traffic and accommodate new features as your business expands.
  • Check for domain availability: Before finalizing your domain name, make sure it’s available. Conduct a domain name search to ensure that there are no trademarks or legal issues associated with your chosen name.
  • Opt for SSL security: In today’s digital landscape, website security is crucial. Look for a hosting provider that offers SSL (Secure Sockets Layer) certificates to encrypt sensitive data and ensure a secure browsing experience for your visitors.
  • Consider additional features: Some hosting providers offer additional features such as email hosting, website backups, and website builders. Evaluate these features based on your requirements and choose a provider that offers the best value for your tourism website.

Choosing the right domain name and web hosting provider is a critical step in the creation of your tourism website. Your domain name represents your brand, while your hosting provider determines the availability and performance of your website. Take your time to research and choose wisely to set a strong foundation for your online presence.

Step 3: Selecting a content management system (CMS)

A content management system (CMS) is a software that allows you to manage and organize the content on your website without the need for technical expertise. Choosing the right CMS is crucial as it determines the ease of website management, scalability, and flexibility. Here are some popular CMS options for your tourism website:

  • WordPress: WordPress is one of the most widely used CMS platforms, known for its user-friendly interface and extensive plugin options. It offers a wide range of themes and templates specifically designed for tourism websites. WordPress also offers robust SEO plugins to optimize your website for search engines.
  • Joomla: Joomla is another popular CMS that provides a balance between simplicity and flexibility. It offers a range of extensions and templates to customize your website. Joomla is known for its strong user community and multilingual capabilities, making it suitable for tourism websites catering to international audiences.
  • Drupal: Drupal is a powerful CMS that offers a high level of customization and scalability. It is suitable for tourism websites that require complex functionality and data management. However, Drupal has a steeper learning curve compared to other CMS options.
  • Magento: If your tourism website involves e-commerce functionalities, Magento is a preferred CMS choice. It offers advanced features for managing product listings, inventory, and customer transactions. Magento is known for its scalability and robustness, making it suitable for large-scale tourism businesses.

When selecting a CMS for your tourism website, consider the specific needs of your business and the expertise of your team. Factors to consider include ease of use, available plugins and extensions, community support, security, and ongoing maintenance requirements. You may also consult with a web development professional to assess which CMS best suits your goals and technical capabilities.

By selecting the right CMS for your tourism website, you’ll have a powerful tool to manage and update your content effortlessly. This will save you time and effort in the long run, allowing you to focus on providing engaging and informative content to your visitors.

Step 4: Designing the layout and structure of the website

The design of your tourism website plays a crucial role in attracting and engaging visitors. It should be visually appealing, user-friendly, and aligned with your brand image. Here are some key considerations when designing the layout and structure of your website:

  • Choose a visually appealing theme: Select a theme or template that aligns with the image you want to portray. Consider the color scheme, typography, and overall aesthetics of the theme. Ensure that it is responsive, meaning it adapts to different screen sizes and devices.
  • Create a clear and intuitive navigation: Visitors should be able to easily navigate through your website and find the information they’re looking for. Keep the menu structure simple and organized. Use descriptive labels and consider including dropdown menus for subcategories.
  • Focus on user experience: Put yourself in the shoes of your website visitors and think about how they will interact with your site. Make sure the layout is clean and uncluttered, with important information and call-to-action buttons easily visible. Optimize page loading speed to ensure a smooth browsing experience.
  • Incorporate captivating visuals: Use high-quality images and videos that showcase the beauty of your destinations or the amenities of your accommodations. Visual content is a powerful tool to capture the attention of visitors and inspire them to explore further.
  • Highlight unique selling points: Identify the unique aspects of your tourism business and showcase them prominently on your website. This could be special tours, exclusive experiences, or personalized customer service. Emphasize these points to differentiate yourself from competitors.
  • Include clear calls-to-action: Guide visitors towards the desired actions, whether it’s booking a tour, subscribing to a newsletter, or contacting you. Use prominent buttons, engaging copy, and persuasive language to encourage conversions.
  • Optimize for mobile: More and more people are browsing the internet on their mobile devices. Ensure that your website is mobile-friendly and offers a seamless experience across different screen sizes. Test your website on various devices to ensure responsiveness.

When designing your website’s layout and structure, focus on creating a visually appealing and user-friendly experience. Think about how to make information easily accessible, engage visitors through visuals, and guide them towards taking action. By investing time and effort into the design process, you’ll create a tourism website that captivates visitors and encourages them to explore all that your business has to offer.

Step 5: Creating engaging and informative content

Content is the backbone of your tourism website. It’s what provides value to your visitors and helps them make informed decisions. Creating engaging and informative content is essential for attracting and retaining your target audience. Here’s how you can craft compelling content for your tourism website:

  • Know your audience: Understand who your target audience is and tailor your content to their interests and needs. Research their demographics, preferences, and pain points to create content that resonates with them.
  • Provide destination guides: Create detailed guides for popular destinations, including information on attractions, activities, accommodations, local cuisine, and transportation. Include insider tips and recommendations to help visitors plan their trips.
  • Showcase your expertise: Position yourself as a trusted authority in the tourism industry by sharing your expertise and insights. Create blog posts, articles, or videos that offer valuable travel tips, packing guides, safety advice, or cultural information.
  • Include customer testimonials: Feature testimonials from satisfied customers to build trust and credibility. Highlight positive experiences and showcase how your tourism services have enhanced their travel experiences.
  • Utilize storytelling: Engage your audience by telling stories that evoke emotions and create a connection. Share personal experiences, anecdotes, or success stories to make your content more relatable and memorable.
  • Optimize for SEO: Incorporate relevant keywords throughout your content to improve your website’s visibility in search engine rankings. However, prioritize creating high-quality, user-focused content that provides value over keyword stuffing.
  • Include captivating visuals: Enhance your content with attention-grabbing images, videos, and infographics. Visual content not only adds visual appeal but also helps convey information more effectively.
  • Update regularly: Keep your website fresh and engaging by regularly adding new content. This could be through blog posts, news updates, or seasonal promotions. Regular updates not only keep visitors coming back but also improve your search engine rankings.

By focusing on creating engaging and informative content, you’ll be able to capture the attention of your target audience and establish your tourism website as a valuable resource. Remember to keep your content relevant, authentic, and aligned with your brand identity to create a memorable experience for your visitors.

Step 6: Integrating multimedia elements (photos, videos)

One of the most effective ways to engage and entice visitors to your tourism website is through the use of multimedia elements such as photos and videos. These visual components can showcase the beauty of destinations, bring experiences to life, and inspire potential travelers. Here’s how you can integrate multimedia elements into your website:

  • Capture stunning photography: Invest in high-quality professional photography that showcases the unique features of your destinations, accommodations, or tours. Striking images can capture the attention of visitors and encourage them to explore further.
  • Create captivating videos: Videos offer an immersive experience and can convey the excitement and thrill of your tourism offerings. Produce videos that highlight key attractions, showcase customer testimonials, or provide virtual tours to give potential visitors a taste of what to expect.
  • Optimize media for fast loading: Compress images and videos without compromising quality to ensure fast loading times. Slow-loading media can lead to a negative user experience and increase bounce rates.
  • Organize media into galleries and slideshows: Group related photos or videos into visually appealing galleries or slideshows. This allows visitors to easily browse through multiple images or videos without overwhelming the page.
  • Embed videos from platforms such as YouTube or Vimeo: Instead of hosting videos directly on your website, consider embedding them from popular video platforms. This helps reduce bandwidth and improves overall website performance.
  • Add captions and descriptions: Provide context and information for your multimedia elements by adding captions or descriptions. This helps visitors understand the significance of the visuals and enhances their overall experience.
  • Encourage user-generated content: Get your audience involved by encouraging them to share their travel photos or videos on your website or social media platforms. User-generated content adds authenticity and showcases real experiences.
  • Consider virtual reality (VR) or 360-degree imagery: For a truly immersive experience, consider utilizing virtual reality or 360-degree imagery. This allows visitors to explore destinations or accommodations from different angles, giving them a sense of being there.

By incorporating multimedia elements into your tourism website, you can create a visually captivating experience for your visitors. Striking photography, engaging videos, and other visual media can inspire and persuade potential travelers to choose your offerings over competitors. Remember to optimize media for fast loading and ensure that the visuals are authentic, appealing, and aligned with your brand identity.

Step 7: Incorporating booking and reservation features

For many tourism businesses, the ability to accept online bookings and reservations is crucial to their success. By incorporating booking and reservation features into your website, you can streamline the booking process, boost conversions, and provide a convenient experience for your customers. Here’s how you can implement these features:

  • Choose a reliable booking system: Select a booking system or plugin that caters to the specific needs of your tourism business. Look for features such as availability calendars, multiple payment options, and booking confirmation notifications. Do thorough research and choose a system that integrates well with your website’s CMS.
  • Create clear and comprehensive booking forms: Design user-friendly booking forms that are easy to fill out. Include fields for important details, such as dates, number of participants, preferred accommodations, and any special requirements. Make sure to ask for contact information so you can easily reach out to customers if needed.
  • Showcase availability and pricing: Provide real-time availability updates for your tours, accommodations, or services. Clearly display pricing information, any available discounts, and additional fees upfront. Transparency in availability and pricing helps customers make informed decisions and reduces the chances of booking conflicts.
  • Offer secure online payment options: Implement secure and trusted payment gateways to ensure a safe online transaction process. Popular options include PayPal, Stripe, or integrated payment solutions like WooCommerce. Display security badges or logos to instill confidence in customers.
  • Incorporate upselling and cross-promotion: Use the booking process as an opportunity to offer additional products or services. For example, if customers are booking a tour, suggest related activities or add-ons that enhance their overall experience. Cross-promote your other offerings to encourage customers to explore more options.
  • Send automated confirmation and reminder emails: Once a customer makes a booking, send them an automated confirmation along with the necessary details. Also, consider sending reminder emails closer to the booked dates. These automated emails provide reassurance and keep customers informed and engaged.
  • Provide customer support: Clearly display your contact information or a dedicated customer support form on your website. Respond promptly to customer inquiries, whether it’s regarding bookings, cancellations, or other queries. Exceptional customer service can enhance customer satisfaction and increase repeat bookings.
  • Regularly update and monitor your booking system: Ensure that your booking system is up to date with accurate availability and pricing information. Regularly test the booking process to identify and resolve any issues or bottlenecks that may deter customers from completing their bookings.

By incorporating booking and reservation features into your tourism website, you provide a seamless and convenient experience for your customers. The ability to book and reserve online increases customer satisfaction and encourages them to choose your offerings over competitors. With a reliable and user-friendly booking system in place, you can streamline your operations and focus on delivering exceptional travel experiences.

Step 8: Implementing social media integration

Social media has become an integral part of our daily lives, and incorporating social media integration into your tourism website can significantly enhance your online presence and engagement with your target audience. By implementing social media integration, you can leverage the power of social platforms to drive website traffic, promote your offerings, and connect with potential customers. Here’s how to get started:

  • Add social sharing buttons: Include social sharing buttons on your website’s pages and blog posts. This allows visitors to easily share your content on their own social media profiles, expanding your reach and visibility.
  • Display social media feeds: Showcase your social media content directly on your website. Embed feeds from platforms like Facebook, Instagram, or Twitter to provide real-time updates and encourage visitors to follow and engage with your social profiles.
  • Encourage user-generated content: Prompt your website visitors to share their travel experiences by using specific hashtags or tagging your social media accounts. Curate and display user-generated content on your website to build trust and foster a sense of community.
  • Add social media buttons: Place social media buttons linking to your social profiles in a prominent location on your website, such as the header or footer. This makes it easy for visitors to connect with you on various platforms.
  • Integrate social login: Allow visitors to log in or sign up on your website using their social media accounts. This simplifies the registration process and eliminates the need for visitors to fill out lengthy forms.
  • Promote social media contests and giveaways: Run contests or giveaways on your social media platforms and promote them on your website. Encourage visitors to participate and share the contest with their social networks to increase brand visibility.
  • Include social proof: Showcase social proof, such as the number of followers, positive reviews, or testimonials, on your website. This builds trust and credibility, enhancing the confidence of potential customers in choosing your tourism offerings.
  • Create social media buttons: Place social media buttons linking to your profiles in a visible location on your website. This allows visitors to easily connect with you on various platforms.
  • Engage with your audience: Actively monitor and respond to comments, messages, and mentions on your social media platforms. Engage in conversations, answer inquiries, and acknowledge feedback or reviews. This demonstrates your commitment to customer service and fosters a sense of connection with your audience.

By implementing social media integration into your tourism website, you can amplify your brand reach, foster engagement, and create a community of loyal followers. Leverage the power of social media to promote your offerings, build trust, and connect with potential customers in a dynamic and interactive way.

Step 9: Optimizing the website for search engines (SEO)

Search engine optimization (SEO) is crucial for increasing your tourism website’s visibility in search engine rankings and driving organic traffic. By optimizing your website, you can improve its chances of being discovered by potential customers. Here are some key tips to optimize your tourism website for search engines:

  • Perform keyword research: Identify relevant keywords that are commonly searched by your target audience. Use keyword research tools to find high-volume and low-competition keywords to incorporate into your website’s content.
  • Create high-quality, unique content: Develop informative and engaging content that addresses the needs and interests of your target audience. Incorporate the identified keywords naturally within your content, including headings, paragraphs, and meta tags.
  • Optimize meta tags: Write compelling meta titles and descriptions that clearly convey the purpose and value of each page. Use relevant keywords within the meta tags to improve your website’s visibility in search results.
  • Optimize your website’s structure and navigation: Ensure your website has a clear and logically structured hierarchy. Use header tags (H1, H2, etc.) to organize your content and improve readability. Implement breadcrumbs to help users navigate your website easily.
  • Optimize for local search: If you have a localized tourism business, optimize your website for local search. Include your business address, contact information, and localized keywords within your content. Register your website on Google My Business and other relevant online directories.
  • Utilize internal and external linking: Link relevant pages within your website’s content to guide visitors and search engines to related information. Also, consider obtaining high-quality backlinks from reputable websites in the tourism industry to improve your website’s authority and search rankings.
  • Optimize for mobile devices: Ensure your website is mobile-friendly and responsive. With the increasing use of mobile devices for travel research and bookings, a mobile-friendly website is essential for improving user experience and search engine rankings.
  • Optimize page loading speed: Website speed is a crucial ranking factor. Optimize your website by compressing images, minifying CSS and JavaScript files, and utilizing browser caching. Regularly monitor and optimize your website’s speed to ensure fast loading times.
  • Monitor and analyze performance: Utilize web analytics tools, such as Google Analytics, to track the performance of your website. Monitor key metrics such as organic traffic, bounce rate, and keyword rankings. Analyze the data and make data-driven decisions to further optimize your website.

By implementing SEO strategies into your tourism website, you increase the visibility and discoverability of your business in search engine results. A website that is optimized for search engines will attract more organic traffic, improve user engagement, and ultimately drive conversions and bookings for your tourism business.

Step 10: Testing and launching your tourism website

Before launching your tourism website, it’s essential to thoroughly test its functionality, usability, and performance. Testing ensures that your website is free from errors and provides a seamless experience for your visitors. Follow these steps to test and launch your website:

  • Check for cross-browser compatibility: Test your website on different browsers (such as Chrome, Firefox, Safari, and Edge) to ensure it displays properly and functions correctly across all platforms.
  • Test responsiveness: Your website should be responsive and adapt to different screen sizes and devices. Test it on various devices, including desktops, laptops, tablets, and mobile phones, to ensure a consistent and user-friendly experience.
  • Validate code: Run your website’s HTML and CSS through a validation tool to ensure it conforms to industry standards and best practices. This helps identify any coding errors or inconsistencies that may affect website performance.
  • Test all links and forms: Click through all links on your website to check for broken links or incorrect redirects. Fill out and submit all forms to ensure they function correctly and capture data accurately.
  • Review content for accuracy and consistency: Double-check all content, including text, images, and videos, for accuracy and consistency. Ensure that all information is up to date, spelling and grammar are correct, and visuals are properly displayed.
  • Optimize for site speed: Use website performance tools to analyze and optimize your website’s loading speed. Compress images, minify CSS and JavaScript files, and leverage browser caching to improve loading times.
  • Set up analytics and tracking: Install web analytics tools, such as Google Analytics, to track website performance and visitor behavior. Set up conversion tracking to monitor and measure the effectiveness of your marketing campaigns.
  • Secure your website: Implement security measures such as SSL certificates to ensure that sensitive information is encrypted and transactions are secure. Regularly update your CMS, plugins, and themes to patch any vulnerabilities.
  • Backup your website: Create regular backups of your website’s files and database to safeguard against any data loss or technical issues. Store backups securely off-site or use a trusted backup service.
  • Launch and monitor: Once you have thoroughly tested your website, it’s time to launch it. Monitor its performance after launch, track key metrics, and make adjustments as necessary to continually improve user experience and achieve your business goals.

By following these testing and launching steps, you can ensure that your tourism website is running smoothly and ready to attract and engage visitors. Regularly monitor and update your website to adapt to changing user habits, industry trends, and search engine algorithms. With a well-designed, optimized, and tested website, you’ll be well-positioned to succeed in the highly competitive tourism industry.

Creating a successful tourism website requires careful planning, attention to detail, and a focus on delivering an exceptional user experience. By following the steps outlined in this guide, you can build a tourism website that stands out from the competition, attracts visitors, and drives conversions. Let’s recap what we’ve covered:

We started with the importance of planning, understanding your target audience, and setting clear goals for your website. Then, we discussed key decisions such as choosing a domain name and web hosting provider, selecting a content management system (CMS), and designing the layout and structure of your website. We explored the significance of creating engaging and informative content, integrating multimedia elements, incorporating booking and reservation features, and implementing social media integration.

Furthermore, we emphasized the importance of optimizing your website for search engines through keyword research, high-quality content creation, and technical optimizations. Finally, we highlighted the significance of thoroughly testing and launching your website, ensuring its responsiveness, functionality, and usability.

Remember, building a successful tourism website is an ongoing process. Regularly update your content, monitor website performance, and analyze user behavior to stay ahead of trends, serve your audience better, and drive continued growth.

With a well-designed and optimized tourism website, you’ll be able to showcase your offerings, attract new customers, and cultivate a strong online presence in the travel industry. So, roll up your sleeves, follow these steps, and get ready to launch a tourism website that leaves a lasting impression on your visitors and drives the success of your tourism business.

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Vandelay Design

25 Travel Website Design Examples for Tourism and Agencies

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The quality of design is very important for websites in the travel and tourism industry. These sites need to inspire and entice travelers, so travel website design is usually highly visual.

Regardless of whether the site is for a hotel, resort, travel agent, booking, or tour operator, tourism website design needs to look and function well to appeal to visitors.

On this page, we’ll take a look at travel and tourism website examples to provide web design inspiration and observe some current trends in the travel industry.

The Best Travel Website Design Examples

These travel website examples should provide plenty of inspiration that you can put to good use. Whether you’re creating a site for a hotel or resort, a comparison or booking site, or looking to design one of the best travel agency websites, you’ll find beautiful examples here.

For more web design inspiration , please see some of our other articles, like winery & vineyard websites , restaurant websites , and museum websites .

MORE Family Collection

The MORE Family Collection is a group of resorts in South Africa. The website features a clean design with a heavy does of photos and video clips. The site also uses nice typography with big, bold headline fonts .

MORE Family Collection

Grand Forest

An excellent example of tourism website design, this five-star mountain hotel in Greece features a full-screen background video on the homepage that rotates clips every few seconds. Just about every page on the site includes a very large header photo.

Grand Forest

Equinox Explore

The homepage of Equinox Explore uses several full-screen background photos with some scrolling effects. The images carry the load in this web design as the rest of the layout is fairly simple for this travel company.

Equinox Explore

Tall, True & Tangled

This website uses lots of large images, color, background patterns, and a handwritten font on the homepage. It’s one of the best tourism website design examples you’ll find.

Tall, True & Tangled

Adams & Butler

You would expect a luxury travel agency to have a beautiful website, and Adams & Butler delivers, providing one of the best travel agency website examples. The full-screen background video on the home rotates through a number of clips that showcase amazing scenery and culture that are sure to have an impact on any website visitor or potential customer.

Adams & Butler

Aguas de Ibiza

This hotel website uses a lot of images, a nice mobile-friendly navigation menu, and a convenient way to check availability and book your stay.

Aguas de Ibiza

Makena Golf and Beach Club

Located in Hawaii, this golf and beach club offers a highly-visual experience that is sure to make you want to book a trip. The amount of text content on the site is relatively light, allowing the images to take center stage.

McKenna Golf and Beach Club

Dorsia takes a different approach with its travel website. Instead of a large photo or video on the homepage, visitors are greeted with a unique illustration. The site is really well-designed with illustrations playing a significant role even on secondary pages.

Dorsia

This luxury Hawaiian hotel uses a full-screen video background, plus lots of big and colorful photos throughout the website.

Espacio

Maryculter House

Maryculter House uses a large video background on the homepage. The rest of the site is attractive with nice typography. An elegant serif font is used for headlines.

Maryculter House

Getaway’s website will have you ready to book a cabin rental for your next trip. The photos showcase cabins surrounded by stunning nature. In addition to viewing properties and units, you can also place your booking when you’re ready.

Getaway

Visit Arizona

As one of the more spectacular states in the U.S., it makes sense that Arizona would showcase that amazing scenery in its tourism website.

Visit Arizona

Salt In Our Hair

Travel blog Salt In Our Hair features a beautiful design. The homepage uses a large background image at the top of the page. Naturally, photos play a large role throughout the site.

Salt In Our Hair

Explore Charleston

Charleston, SC encourages visitors with the help of an informative, attractive website. You can find the best places to stay, places to eat, shopping, and things to do while you’re there.

Explore Charleston

Relais de Chambord

This French hotel has a beautiful website to match the elegance of the building and property itself. Photos and typography are among the primary elements that make this website look great.

Relais de Chambord

Spain Collection

Spain Collection offers luxury travel experiences in Spain and Portugal. The site features a lot of photos and videos, as well as some scrolling effects.

Spain Collection

Backpacking Tours

Backpacking Tours uses a full-screen background video to grab attention and entice visitors to watch the full promo video. As you scroll down the page, you’ll see a colorful design that incorporates photos and some hand-drawn effects.

Backpacking Tours

The Scott Resort & Spa

The website of The Scott Resort & Spa uses images, video, beautiful typography, and a lot of animation effects as you scroll. Overall, the site provides an excellent experience that encourages visitors to book a stay.

The Scott Resort & Spa

Discover Ireland

Discover Ireland provides information and ideas for visitors who are researching. There are many photos on the site with a heavy emphasis on the natural beauty of Ireland and outdoor activities.

Discover Ireland

Africa Travel Resource

Africa Travel Resource offers safari tours, so naturally, their website includes countless wildlife and nature photos of exotic destinations. The layout and design of the site is very clean and clutter-free.

ATR

Travelshift

Travelshift entices travelers with large, beautiful photos. On the site, you can find information about the different trips and itineraries.

Travelshift

Ultima Corfu

This Mediterranean wellness retreat uses a large video on the homepage. The rest of the site features plenty of photos that showcase the natural beauty.

Ultima Corfu

The website for this hotel in Oslo uses a large video on the homepage. The web design incorporates nice typography and some animation effects as you scroll.

Sommerro

St. Regis Venice

This hotel in Venice has a quality website with plenty of information and photos. It’s easy to book a stay thanks to a sticky header menu with a “reserve now” link.

St. Regis Venice

Kenauk Nature

Kenauk Nature offers luxury lodge rentals in Quebec. The homepage uses a large video to capture attention. Throughout the site you can find articles and photos about the various attractions and activities that are likely to appeal to the target audience.

Kenauk Nature

Travel Website Design Trends

After browsing through this showcase, a few trends in travel website development are obvious.

Full-Screen Background Videos

Many of the sites showcased here use a large video on the homepage that immediately grabs the attention of visitors. Most of the videos rotate and change the clips every few seconds to hold viewers’ attention longer. Some sites use large background photos instead of video, but the use of video is a noticeable trend.

Heavy Use of Photos

What’s the best way to inspire travelers and encourage sharing on social media? Photos and video are much more effective than text, so it makes sense that travel and tourism websites use a lot of beautiful photos to showcase the travel destination and venues.

Not only do these sites use a lot of photos, but the photos also tend to be big and unmissable.

Clean Layouts

Most of the sites use images and videos as the primary visual elements. In some cases, the designs and layouts are fairly simple (in a good way), which allows the images to have the full attention of visitors while providing a positive user experience.

Many of the sites showcased on this page are related to luxury travel, either hotels, resorts, or travel agencies. One of the best ways to give an elegant and luxurious feel to a website is through typography. While this trend does not apply to every site on the list, several of them feature typography that adds to the feel of luxury.

Final Thoughts on Travel Website Design

We hope you enjoyed this showcase of the best travel website design examples. There are a variety of different types of businesses represented here, so you should find plenty of inspiration for your own tourism website design to create an outstanding online presence.

The travel website examples shown here use web design as a powerful tool to advertise and encourage people to visit or stay. All of these sites are valuable assets to the business and we’re sure that your site has the same potential.

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Steven is an industry veteran with nearly two decades of web design experience. He was instrumental in the launch (2007) and growth of the Vandelay Design blog. Vandelay Design is one of the leading web design blogs and has reached more than 50 million visitors. Steven has also been a regular contributor at other websites like Smashing Magazine and Envato's Tuts+ and was a contributing author for the Smashing Book. Connect with Steven at LinkedIn .

Travel Website Design: Our 22 Favorites for 2023

Madison Zoey Vettorino

Published: April 03, 2024

If you're building a travel website but need help figuring out where to begin, we've got you covered. You can get inspired as you  create your site  by checking out some of the most effective travel website design examples.

travel website design: image shows a typewriter and a rocket ship

In this post, we'll share 22 of our favorite travel website design examples. We'll also share some of the most important concepts to keep in mind as you navigate your own website development . 

The Best Travel Website Design: Our 22 Favorites

Ready for a hearty helping of travel website ideas? Here are 22 of the best travel website design examples to boost inspiration.

1. Google Travel 

travel website design: google travel homepage

2. Travel + Leisure

travel website design: travel and leisure homepage example

4. New York Times Travel 

travel website design: NY Times travel

5. Costco Travel 

travel website design: costco travel homepage

6. Lonely Planet 

travel website design: lonely planet homepage

8. The United States Department of State - Travel

travel website design: US department of state travel

10. Bus2Alps

travel website design: Bus2Alps homepage

11. Pro Travel International 

travel website design: protravel

12. AAA Travel 

travel website design: AAA travel

13. Travelocity 

travel website design: travelocity

14. Smart Trip

travel website design: smart trip

15. Liberty Travel 

travel website design: liberty travel

16. CNN Travel

travel website design: CNN travel

17. JetBlue 

travel website design: jetblue

18. Trip Advisor 

travel website design: trip advisor homepage

19. BBC Travel 

travel website design: BBC travel

20. ViaHero 

travel website design: viahero homepage

21. Virtuoso

travel website design: virtuoso

22. Booking.com 

travel website design: booking.com

Travel Website Ideas: How to Make Yours Stand Out

Now that you've perused over 20 websites, you might wonder: How do I enact these key takeaways to build my travel website? Here are a few actionable ways to help your travel site stand out in such a saturated market. 

Keep it simple. 

It's no secret that planning a trip can be an overwhelming experience. The most successful travel websites keep it simple, provide ample white space, and present users with information as needed instead of throwing everything at them at once. Your visitors are likely already semi-stressed planning their trip — the last thing they want is to land on a highly overwhelming website. Spread your website out accordingly, don't make it too cluttered, and use a readable font. In other words, prioritize not only your site looking good but being user-friendly, too. 

Stay true to your branding.  

The best travel websites are those that stay true to their branding. If your brand is known for its vibrant colors, having a sleek and minimalist design probably doesn't make sense. Instead, you can incorporate your branding so your site feels like an extension of the brand your visitors already know and love. 

If you're unsure where to begin, remember that you can start with a template and customize it to suit your branding. For instance, when you  build your website with Content Hub , you can use the pre-existing templates available and infuse your unique branding into them. (Plus, you'll love that you can start completely free.) 

Try to find something that your brand can uniquely offer. 

The travel websites that stand out offer something that others don't. For instance, Trip Advisor is notable because it offers AI that helps visitors create the trip of their dreams, or Jet Blue's site stands out because of its funny and quirky copywriting. Find what only your brand offers — and build your site around that. 

Build a website your visitors will love. 

Remember: Travel websites vary greatly, so as long as you're creating one that feels true to your brand and prioritizes user experience, you'll see success. Good luck and enjoy creating with these travel design ideas in mind! 

examples of brilliant homepage, blog, and landing page design

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🌇 Excessive Heat Warning This Week — Plan Accordingly | AZ Seasonal Weather

Summer in Arizona is the perfect time to make a splash in our many rivers and lakes or trek through cooler parts of the state, such as our mountain ranges and Northern Arizona’s pines and plateaus. But plenty more fun experiences await, like soaking up the sunshine in a stunning resort pool and exploring our state parks and monuments. Start planning your Arizona summer vacation now!

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Summertime in Arizona means big pools with even bigger water features. Make a splash at these stylish and family-favorite resorts.

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UN Tourism | Bringing the world closer

Education and diversification recognized as key to future of tourism in asia and the pacific, first gastronomy tourism forum for asia and pacific, china recovers its position as top spender in 2023 as asia and the pacific reopens to tourism, the first global dashboard for tourism insights.

As society progresses, the tourism sector, much like many other sectors, needs to transform to serve as a catalyst for prosperity at a universal scale. Enhancing the well-being of individuals, safeguarding the natural environment, stimulating economic advancement, and fostering international harmony are key goals that are the fundamental essence of UN Tourism. The organization takes on the role of driving a sustainable force that is now central to many economies

"UN tourism is leading the way forward in growing investments into the tourism sector. We serve as the bridge between investors and destinations, and we guide investments where they will have the biggest impact in making tourism more resilient, inclusive and sustainable."

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* The designations employed in this section of the website do not imply the expression of any opinions whatsoever on the part of the Secretariat of the World Tourism Organization (UNWTO) concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries.

World Tourism Day 2024: Tourism and Peace

Yerevan, armenia, 8th un tourism global conference on wine tourism, victoria falls, zimbabwe, first un tourism regional forum on gastronomy tourism for africa, the 67th meeting of the un tourism regional commission for africa and ..., tourism brings progress. as one of the biggest sectors in the global economy, it has great power to bridge cultures, generate new opportunities and promote sustainable development., newsletters, un tourism news 86: un tourism's impact: boosting gastronomy tourism, sustainability, and regional cooperation, un tourism news 85: from small islands to global leaders, un tourism shapes the future of travel, am news | vol. 65 june 2024, un tourism news 84: focus on boosting tourism performance and investment opportunities.

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Most Visited Travel and Tourism Websites

Last updated : June 1, 2024

* Some websites ranked in the list above may contain adult content, please use caution when visiting unknown sites.

Most Visited Travel and Tourism Websites Ranking Analysis for May 2024

booking.com is ranked number 1 as the most popular website in the Travel and Tourism category in May 2024. The average amount of time that users spend on the website is 00:08:30 minutes, and they see, on average, 8.32 pages per visit. Pages per visit is a popular engagement metric that is calculated by dividing the total number of website views by the total number of visitors. The bounce rate for booking.com is 35.7%, meaning that 35.7% of visitors leave the website after viewing just one page.

tripadvisor.com and airbnb.com are 2nd and 3rd on the list. In terms of user engagement, tripadvisor.com has an average visit duration of 00:02:49 minutes, an average pages per visit of 3.77, and a bounce rate of 60.05%. Similarly, airbnb.com’s average visit duration is 00:07:48 minutes, its average pages per visit is 18.57, and its bounce rate is 32.75%.

expedia.com is a top Travel and Tourism website that ranks in 4th place. On average, visitors remain on-site for 00:06:06 minutes and 36.2% of those visits bounce after viewing just one page. In addition, the average website pages viewed per visit is 7.68.

Number five on our list is agoda.com, a top Travel and Tourism website. Visitors see 5.87 pages per visit and spend 00:06:15 minutes on the website. The bounce rate for agoda.com is 33.31%.

Come again next month for the updated website ranking & traffic analysis of the most visited Travel and Tourism websites!

FAQs About The Top Travel and Tourism Websites

Question: Which is the most visited Travel and Tourism website? Answer: booking.com is the most visited Travel and Tourism website in May 2024.

Question: Which is the 2nd most visited Travel and Tourism website? Answer: tripadvisor.com is the 2nd most visited Travel and Tourism website in May 2024.

Question: What are the top 5 most popular Travel and Tourism websites in the world? Answer: The top 5 most popular Travel and Tourism websites in the world in May 2024 are: 1. booking.com 2. tripadvisor.com 3. airbnb.com 4. expedia.com 5. agoda.com.

An illustration of a giant footprint full of human trash

Don’t Give Up on Tourism. Just Do It Better.

Paige McClanahan’s book, The New Tourist , argues for recognizing how potent travel’s social force is.

An illustration of a giant footprint full of human trash

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Produced by ElevenLabs and News Over Audio (NOA) using AI narration.

In 1956, the poet Elizabeth Bishop worried about the imprudence and absurdity of going abroad. “Should we have stayed at home and thought of here?” she writes in her poem “Questions of Travel.” “Is it right to be watching strangers in a play / in this strangest of theatres? / What childishness is it that while there’s a breath of life / in our bodies, we are determined to rush / to see the sun the other way around?”

Decades later, the phrasing of these questions, and the fretful frame of mind behind them, seems to perfectly sum up a new attitude toward international travel: one of moral unease. Every summer, a litany of headlines appears about tourists behaving badly: people carving their names into the Colosseum or posing naked at sacred sites in Bali , for example. Even the ordinary business of tourism leaves much to be desired: The crowds at the Louvre make seeing the Mona Lisa such a brief and unsatisfying experience; foot traffic, noise, and trash slowly degrade sites famous for their natural beauty or historical significance. In the Canary Islands, the Greek island of Paros, and Oaxaca, Mexico, residents of popular destinations have protested against throngs of visitors. For many travelers, it can seem somehow wrong , now, to plunge blithely into another country’s culture and landscapes, subjecting locals to one’s presence for the sake of leisure, while the long-haul flights that make these trips possible emit massive amounts of greenhouse gases. Bishop’s queries are our own: Would we be doing the world a favor if we didn’t sally forth so confidently to other countries and just stayed home?

Amid this quagmire, the journalist Paige McClanahan’s book, The New Tourist , is a levelheaded defense of tourism that proposes a genuinely helpful framework for thinking about our own voyages. We tourists—a label that includes everyone who travels abroad for work or fun—think about the practice’s pleasures all wrong, she says, and discount its potential. Many of us are used to thinking of ourselves as simple hedonists when we go on vacation, or perhaps as economic participants of the tourism industry. But we’ve largely forgotten “about the power we hold as contributors—however unwitting—to a vast and potent social force,” McClanahan writes.

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The New Tourist is dedicated to fleshing out this bird’s-eye view of tourism as a formidable phenomenon, one that we participate in every time we leave our home country—and one that we ignore at our peril. Traveling the world was once reserved for the very rich; now, thanks to a series of recent developments—including the deregulation of the airline industry in 1978 and the launch of Travelocity and Expedia in the ’90s—planning a trip to Iceland or even Antarctica is easier than ever. The world saw more than 1 billion international tourist arrivals last year, and tourism contributed nearly 10 percent to global GDP. This monumental traffic now shapes the world for both good and ill, as McClanahan demonstrates. Tourism revitalized the city of Liverpool and employs nearly a quarter of the workforce of the Indian state of Kerala; it’s also turning places such as Barcelona’s city center and Amsterdam’s red-light district into miserable, kitschy tourist traps and pricing out local residents.

Read: A future without long-haul vacations

Tourism also has the capacity to shape how travelers imagine other countries. McClanahan dedicates an entire chapter to soft power—a government’s political ability to influence other states—because, as she points out, our travels change where we’re likely to spend our money and “which places we’re inclined to regard with empathy.” Tourism has elevated Iceland, for instance, from a country that North Americans knew little about to a recognized player on the world stage. And Saudi Arabia plans to pour hundreds of billions of dollars into its tourism industry with a goal of attracting a planned 150 million visitors a year by 2030. For a nation, especially one striving to change its international reputation, the benefits of tourism aren’t merely financial. “The minute you put your feet on the ground,” an expert on “nation branding” tells McClanahan, “your perception starts changing for the better—in ninety percent of cases.”

In fact, McClanahan took a trip to Saudi Arabia as research for this book. “I was scared to go,” she writes, given what she’d read about the country’s treatment of both women and journalists, “more scared than I’ve been ahead of any trip in recent memory.” But she was captivated by her conversations with Fatimah, a tour guide who drives the two of them around in her silver pickup truck. Over the course of the day, they discuss the rights of Saudi women and the assassination of the journalist Jamal Khashoggi. “Her answers are thoughtful; many surprise me, and I find myself disagreeing with several outright,” McClanahan writes. When McClanahan returned home and published an interview with Fatimah for The New York Times, however, outraged readers excoriated her. “Just curious—how much did MBS pay you to tourism-wash his country?” one wrote to her in an email, referencing Saudi Crown Prince Mohammed bin Salman. “Or was the payment done strictly in bonesaws?”

McClanahan likens these commenters to acquaintances who tell her they refuse to visit the U.S. because they’re disgusted by some aspect of our country—American stances on abortion, or immigration, or race. Traveling to Saudi Arabia didn’t change her awareness of the country’s repression of speech and criminalization of homosexuality. But it did give her “a glimpse of the breadth and depth of my ignorance of the place,” and a recognition that the country has to be viewed with nuance; in addition to its regressive policies, she writes, the trip made her acknowledge the complexity of a land that millions of people call home.

Read: The fantasy of heritage tourism

McClanahan’s anecdote gestures at what we might gain from tourism—which, she argues, has now become “humanity’s most important means of conversation across cultures.” What physically traveling to another country grants you is a sense of how ordinary things are in most parts of the world. Unless you’re limiting yourself to the most touristy spots, going someplace else plunges you briefly into a daily fabric of existence where you must navigate convenience stores and train schedules and local currency, surrounded by other people just trying to live their lives—a kind of visceral, cheek-by-jowl reminder of our common humanity, distinct from the policies of a group’s current ruling body. Traveling, McClanahan suggests, helps people more keenly discern the difference between a state’s positions and the culture of its people by seeing it with their own eyes. This firsthand exposure is a much better reflection of the truth than flattened, extreme images provided by the internet and the news. That’s a good thing, because by sheer numbers, this kind of cross-cultural contact happens on a much larger scale than any other.

Seeing the wide world more clearly seems beneficial for everyone involved. But measuring these grand ideas about travel against its actual effects can be difficult. How exactly does visiting new places change you? Can a short trip, especially one catered to a foreign visitor, really give a person a realistic view of life in another country? McClanahan doesn’t specify what she and Fatimah disagreed or agreed on, or what aspects of Saudi Arabia she was ignorant of and subsequently learned on her trip. In the Times article, Fatimah’s answers about what it’s like to be a Saudi woman who drives, wearing no head scarf or abaya, are uniformly breezy—“Some people might stare because it’s still kind of a new thing to see, but they respect my choice,” she says—and a reader might wonder if, as an ambassador for a more liberal Saudi Arabia, she’s motivated to respond that way. One could argue that by not pressing further, McClanahan actually avoids Saudi Arabia’s complexity. And this surface-level experience extends to all kinds of trips: When I travel, I’ve found that the notion that I’m doing something good—not just for me, but for the world —can seem impossibly lofty, even self-aggrandizing, amid my stress, exhaustion, and vague shame. How valuable is enlightenment about my own ignorance compared with the concrete harm of emissions and supporting states with unjust laws?

And yet this tension is the crux of the soft-power argument: How people feel about other places matters, because these opinions shape reality. Dismissing these intangible sentiments raises the risk of falling into the old trap of seeing travel through an individual lens rather than a social one. What might happen if millions of humans have their perspectives of other nations subtly changed? Perhaps, McClanahan suggests, we’d gain the ability to exist alongside different worldviews with equanimity, without alarm or intolerance—a necessary skill for democracy and peace, and an outcome worth the downsides of mass tourism.

Read: The last place on Earth any tourist should go

But to encourage this global-citizen frame of mind, governments, businesses, and tourists alike have to change the way the travel industry works. If we are to consider tourism a collective phenomenon, then most of the burden to improve it shouldn’t fall on individuals. “Tourism is an area in which too many governments only get the memo that they should pay attention after too much damage has been done,” McClanahan writes. (Her book is full of examples, like the poignant image of visitors trampling natural grass and moss around a popular canyon in Iceland so badly that the landscape may take 50 to 100 years to recover.) Instead, she argues, lawmakers should enact regulations that help manage the influx, and she lists concrete steps they can take: setting capacity limits, building infrastructure to accommodate traffic, banning short-term rentals that drive up prices across the world, and making sure that most of the money and other benefits flow to local residents.

But the social lens also suggests that there are better and worse ways to be a tourist. Traveling will always be personal, but we can shift our behavior to acknowledge our role in a broader system, and also improve our chances of having a meaningful experience. McClanahan sketches out a spectrum with two contrasting types at the ends, which she politely (and optimistically) dubs the “old” and “new” tourist. The old tourist is essentially the boorish figure from the headlines—solipsistic, oriented toward the self, someone who superimposes their fantasies onto a place and then is outraged when their expectations aren’t met. What sets apart the new tourist is a focus on the place they’re visiting. Don’t make it about you, in short: Make it about where you are .

Traveling well, then, involves basic acts of physical courtesy: Don’t litter, don’t cross barriers intended to protect wildlife, don’t take fragments of beaches or ruins, and generally don’t be a nuisance. But it also involves some amount of research and critical thinking about the destination itself. I’ve taken to using my international trips as crash courses in the history of a particular country, which mostly means reading books and spending large amounts of time at museums and historical sites. But this is just what I happen to enjoy. One could just as profitably try picking up the language, having conversations with residents about their lives (if they seem interested in talking to you, of course), venturing to less well-known destinations, or reading the country’s newspapers and learning what issues people care about. The point is to invest something of oneself, to try to engage with a different place—an effort that strikes me as a more honest accounting of the undeniable costs of going abroad. Even Bishop concludes, in “Questions of Travel,” that the endeavor is ultimately worthwhile. “Surely,” she writes, “it would have been a pity / not to have seen the trees along this road, / really exaggerated in their beauty, / not to have seen them gesturing / like noble pantomimists, robed in pink.”

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India’s Travel Sector Has Recovered, But International Is Still a Pain Point

Bulbul Dhawan , Skift

July 4th, 2024 at 12:01 AM EDT

India is cementing its position as a significant source market for travel across the world. However, on its own turf, all is not well.

Bulbul Dhawan

India’s travel and tourism sector has recovered significantly, according to a new report from the World Travel and Tourism Council (WTTC), but international travel spend in India continues to remain below pre-Covid levels. 

The WTTC report revealed:

  • The travel and tourism sector’s contribution to Indian GDP stood at INR 19.13 trillion ($230 billion) in 2023, nearly 10% increase over 2019 levels. 
  • Employment in the industry increased 8% to 43 million. 
  • Domestic tourist spending was INR 14.64 trillion ($175 billion) last year, up 15% from pre-Covid levels. 
  • International visitor spending was over 14% behind the 2019 levels. 

Key Role of Domestic Tourism

Consulting firm McKinsey and Company had earlier projected that India will become the fourth-largest domestic travel market in terms of spending by 2030.

Online travel agency EaseMyTrip co-founder Rikant Pittie agreed with the WTTC report. He said, “Domestic travel and the tourism sector, in recent times, has become the backbone of India’s economic growth, especially with the government’s focus on promoting India as an equivalent to a global destination.”

According to recent data from aviation analytics firm OAG, India is now the third-largest domestic aviation market, after the U.S. and China. India’s domestic air passenger traffic in 2023-24 also surpassed pre-Covid levels , 

Earlier this year, Hyatt Hotels CEO Mark Hoplamazian also spoke about his company’s focus on India, specifically its domestic travelers. “The country’s leisure travel market is primarily driven by Indians traveling within India and discovering the country,” he said .

“The Indian market started seeing a rebound since the end of last year with the leisure hotel segment leading the way. Especially post Covid, India inbound became the buzzword. Indian travelers also started finding India more appealing due to the joint effect of increased marketing efforts and high international airfares,” said Arindam C Bahel, general manager of The Fern Brentwood Resort, Mussoorie. 

2024 Outlook for Tourism in India

According to the WTTC report, the tourism industry in India is projected to be ahead of 2019 by the end of this year across four metrics: Contribution to Indian economy, employment, domestic visitor spending, and international visitor spending.

It estimates that:

  • The sector will contribute almost INR 21.15 trillion ($253 billion) to India’s GDP in 2024. 
  • Jobs in the industry will increase by 2.45 million this year, equaling one in 11 jobs in India. 
  • International visitor spending will grow more than 17%. 
  • Domestic visitor spending will increase by nearly 10%.

There are risks to these projections, however: During the peak domestic travel period in summer, a record number of travelers left due to the heatwave in North India . The extreme weather condition also led to a nearly 40% decline in sale of inbound flights in May from April 2024.

Pain Points

Despite these strong projections from WTTC, Sarovar Hotels and Resorts managing director Ajay Bakaya has shared a different perspective. 

“2023 was a phenomenal year. Our domestic tourists went up everywhere we were operating. We have seen changes in 2024. We had a really good first quarter from January to March, and April witnessed reasonable growth. But we have some places that have seen a decline in May and June. It could be the elections, but the results were far below expectations and budgets,” he said, adding that he hopes for it to be a short-term blip. 

Bakaya also shared that while the overall tourism sector in India has been performing well, the picture is not so favorable for hill stations. “All across Uttarakhand and Himachal Pradesh, tourism this year has been below 2022 and 2023 levels. The reason is that our outbound travel is now healthier and stronger due to more options, easier visas, and more economical flights.” 

He believes that in the long-term hill stations will go back to pre-Covid levels of reasonable business, but won’t witness a booming business. Goa, he explained, is also not seeing the growth that it should as probably the top tourism destination in India. “So, the picture is very good and very positive, but it is not all hunky dory. We’ll have some challenges before we scale the peak,” he said. 

Meanwhile, international inbound is lagging. And India has slashed its global tourism promotion budget by 97% .

Bakaya said, “We’re all pinning our hopes on what happens starting October 2024 (the inbound tourism season in India), but so far we have seen very little inbound travel. It has been disappointing.”

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Tags: domestic tourism , easemytrip , Hyatt Hotels , india , india outbound , india travel , international tourism , international travel , mark hoplamazian , sarovar hotels , tourism , Travel industry , Travel Trends , wttc

Photo credit: According to the WTTC report, the tourism industry in India will be ahead of 2019 by the end of 2024. Godson Bright / Pexels

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Israeli Prime Minister Benjamin Netanyahu will convene his security cabinet on Thursday evening to discuss new Hamas positions on a possible ceasefire deal in Gaza, a source in Netanyahu's office said, as fighting raged in the enclave.

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America’s Divided Summer Economy Is Coming to an Airport or Hotel Near You

The gulf between higher- and lower-income consumers has been widening for years, but it is expected to show up especially clearly in travel this season.

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Reporting from Washington and Paris

The travel industry is in the midst of another hot summer as Americans hit the road and make for the airport to take advantage of slightly cheaper flights and gas. But the 2024 vacation outlook isn’t all sunny: Like the rest of the American consumer experience this year, it is sharply divided.

Many richer consumers — always the lifeblood of the travel industry — are feeling good this year as a strong stock market and rising home values boost their wealth. While they have felt the bite of rapid inflation over the last few years, they are likely to have more wiggle room in their budgets and more options to ease the pain by trading down from name brands to generic, or Whole Foods to Walmart.

Poorer families have had less room to maneuver to avoid the brunt of high prices. Although the job market is strong, with low unemployment and wages that have risen especially rapidly at the bottom of the income scale in recent years, some signs of economic strain have been surfacing among lower-income Americans. Credit card delinquencies have risen , many lower earners report feeling less confident in their own household finances, and companies that serve lower-income groups report that they are under stress.

The gulf between higher- and lower-income consumers has been widening for years, but it is expected to show up especially clearly in travel this summer. Surveys show that richer households are more optimistic about their ability to take trips, and services that they are more likely to use — like full-service hotels — are flourishing. Budget hotel chains, by contrast, are expected to report a pullback.

“If you go to upscale, you’re actually seeing growth there,” said Adam Sacks, the president of tourism economics at Oxford Economics. “A lot of that has to do with the different financial situations of different income groups.”

Bookings, survey responses and spending trends so far suggest that the travel industry will see muted but healthy growth this summer and in 2024 as a whole. That growth is expected even after several years of breakneck vacationing as people took “revenge” for the trips they missed during the pandemic.

Outbound international travel is still booming , domestic leisure travel is holding up, and even business travel is coming back after a sharp decline that started in 2020. While airfare-dollar spending might fall somewhat because flight prices have come down, airports are reporting record traffic on key days. AAA is forecasting that Fourth of July travel will smash last year’s strong performance.

“We’re seeing lots of people on the road; we’re seeing people taking flights,” said Joshua Friedlander, the vice president of research at the U.S. Travel Association. “We think this is a sustainable level of growth.”

But that resilience is not uniform across income groups. Spending on travel “picked up and was largely driven by consumers with discretionary income,” the Federal Reserve Bank of Richmond reported in the Fed’s latest anecdotal release about national economic experiences. “Conversely, low-to-moderate-income consumers were reportedly pulling back” because of “higher costs leading to tighter household budgets.”

That adds to an established trend: Rich people tend to spend a lot more on splurges like travel. The top two-fifths of the income distribution accounts for about 60 percent of spending in the economy; the bottom two-fifths, about 22 percent. The divide is more extreme when it comes to vacationing. Lower-income people have historically spent about 19 cents on the dollar that a high-income person devotes to lodging, transportation and other travel-related purchases, based on one analysis.

Recent economic trends could exacerbate that. Lashonda Barber, an airport worker in Charlotte, N.C., is among those feeling the pinch. She will spend her summer on planes, but she won’t be leaving the airport for vacation.

Ms. Barber, 42, makes $19 per hour, 40 hours per week, driving a trash truck that cleans up after international flights. It is a difficult position: The tarmac is sweltering in the Southern summer sun; the rubbish bags are heavy. And while it’s poised to be a busy summer, Ms. Barber’s job is increasingly failing to pay the bills. Both prices and her home taxes are up notably, but she is making just $1 an hour more than she was when she started the gig five years ago. While that is not the standard experience — overall, wages for lower-income people have grown faster than inflation since at least late 2022 — it is a reminder that behind the averages, some people are falling behind.

“I don’t take personal trips,” Ms. Barber said, explaining that it had been several years since she had taken a family vacation, and that when she did, she drove.

That comes in stark contrast to what is happening at the other end of the income spectrum.

Parker Hess is director of rooms at the Allison Inn & Spa in Oregon’s Willamette Valley, where rooms start at $645, amenities include plush robes and bucolic wine country surroundings, and business is booming.

“Our rates are the highest they’ve ever been,” Mr. Hess said, and while a customer will occasionally push back, many do not even ask about the price.

Hotel room rates are forecast to divide sharply this year. Jan Freitag, national director of hospitality analytics at the CoStar Group, said he was forecasting that full-service hotels like Marriott and Sheraton would post 2.1 percent room-rate growth this year, while midscale room rates would be essentially flat. He expects economy hotel room rates to outright decline as poorer travelers retrench.

“The lower-income consumer seems to be making a choice between things that they have to have versus the things that they want to have,” Mr. Freitag said. “You have to pay your credit card bill, you have to pay your car insurance, and those things are expensive right now.”

That gap is also evident in surveys. In a Bank of America Institute summer travel survey, a higher percentage of households with annual household incomes below $75,000, roughly the national median, said they did not have plans to go away this year compared with previous years.

“This may indicate some extra caution developing among these consumers around making the financial commitment necessary to take a holiday,” analysts wrote in their report.

That said, the analysts noted that the pullback was not yet evident in actual credit and debit card data, which has so far shown that lower-income consumers continue to spend. That’s an important caveat: Just because people report financial strain in surveys does not necessarily mean they will cut back.

And from an industry perspective, even if the surveys are prescient and poorer households do pull back on vacations this year, demand from richer people alone could be enough to fuel a strong — if not enthusiastic — performance for the summer travel season.

That strong demand could add fuel to the overall economy. Domestic travel adds to U.S. economic growth. International trips do not, but they signal consumer confidence.

On a full Sunday afternoon flight from Charles de Gaulle Airport outside Paris to Washington, D.C., Erica Reasoner, 42, was returning from two weeks in Italy and France with her husband and two children.

She and her family had stayed with friends and relatives for about half of their trip, and Ms. Reasoner said they had not taken an international trip last year. A resident of Denver, she said that her job in custom homebuilding was stable and business solid, and that while she had noticed higher grocery prices, recent inflation had not caused problems for her family’s budget.

“We planned this trip for so long that the state of the economy didn’t really play into our decision,” she said. Not everyone, she said she realized, was so fortunate.

Jeanna Smialek covers the Federal Reserve and the economy for The Times from Washington. More about Jeanna Smialek

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