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As a GTO member you can enjoy up to 40% discount on the lowest online price you can find on major Websites for Resorts Worldwide

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As a GTO member you can enjoy up to 40% discount on the lowest online price you can find on major Websites for Activities Worldwide

The Global Travel Organisation Membership

The Global Travel Organisation membership is the most generous and prestigious travel membership in the world. GTO offers its members very generous savings on the lowest prices they can find on major online websites and GTO covers all aspects of travel and lifestyle. Each GTO member enjoys a dedicated Personal Travel Assistant team that assists with all enquiries and make bookings seven days a week.

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"People want to travel": 4 sector leaders say that tourism will change and grow

The global travel and tourism industry's post-pandemic recovery is gaining pace as the world’s pent-up desire for travel rekindles. Image:  Unsplash/Anete Lūsiņa

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Shinya katanozaka, gilda perez-alvarado, stephen kaufer.

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• In 2020 alone, the travel and tourism industry lost $4.5 trillion in GDP and 62 million jobs - the road to recovery remains long.
• The World Economic Forum’s latest Travel & Tourism Development Index gives expert insights on how the sector will recover and grow.
• We asked four business leaders in the sector to reflect on the state of its recovery, lessons learned from the pandemic, and the conditions that are critical for the future success of travel and tourism businesses and destinations.

The global travel and tourism sector’s post-pandemic recovery is gaining pace as the world’s pent-up desire for travel rekindles. The difference in international tourist arrivals in January 2021 and a similar period in January 2022 was as much as the growth in all of 2021. However, with $4.5 trillion in GDP and 62 million jobs lost in 2020 alone, the road to recovery remains long.

A few factors will greatly determine how the sector performs. These include travel restrictions, vaccination rates and health security, changing market dynamics and consumer preferences, and the ability of businesses and destinations to adapt. At the same time, the sector will need to prepare for future shocks.

The TTDI benchmarks and measures “the set of factors and policies that enable the sustainable and resilient development of the T&T sector, which in turn contributes to the development of a country”. The TTDI is a direct evolution of the long-running Travel and Tourism Competitiveness Index (TTCI), with the change reflecting the index’s increased coverage of T&T development concepts, including sustainability and resilience impact on T&T growth and is designed to highlight the sector’s role in broader economic and social development as well as the need for T&T stakeholder collaboration to mitigate the impact of the pandemic, bolster the recovery and deal with future challenges and risks. Some of the most notable framework and methodology differences between the TTCI and TTDI include the additions of new pillars, including Non-Leisure Resources, Socioeconomic Resilience and Conditions, and T&T Demand Pressure and Impact. Please see the Technical notes and methodology. section to learn more about the index and the differences between the TTCI and TTDI.

The World Economic Forum's latest Travel & Tourism Development Index highlights many of these aspects, including the opportunity and need to rebuild the travel and tourism sector for the better by making it more inclusive, sustainable, and resilient. This will unleash its potential to drive future economic and social progress.

Within this context, we asked four business leaders in the sector to reflect on the state of its recovery, lessons learned from the pandemic, and the conditions that are critical for the future success of travel and tourism businesses and destinations.

Have you read?

Are you a 'bleisure' traveller, what is a ‘vaccine passport’ and will you need one the next time you travel, a travel boom is looming. but is the industry ready, how to follow davos 2022, “the way we live and work has changed because of the pandemic and the way we travel has changed as well”.

Tony Capuano, CEO, Marriott International

Despite the challenges created by the COVID-19 pandemic, the future looks bright for travel and tourism. Across the globe, people are already getting back on the road. Demand for travel is incredibly resilient and as vaccination rates have risen and restrictions eased, travel has rebounded quickly, often led by leisure.

The way many of us live and work has changed because of the pandemic and the way we travel has changed as well. New categories of travel have emerged. The rise of “bleisure” travel is one example – combining elements of business and leisure travel into a single trip. Newly flexible work arrangements, including the opportunity for many knowledge workers to work remotely, have created opportunities for extended travel, not limited by a Monday to Friday “9 to 5” workweek in the office.

To capitalize on this renewed and growing demand for new travel experiences, industry must join governments and policymakers to ensure that the right conditions are in place to welcome travellers as they prepare to get back on the road again, particularly those who cross international borders. Thus far, much of the recovery has been led by domestic and leisure travel. The incremental recovery of business and international travel, however, will be significant for the broader industry and the millions who make their livelihoods through travel and tourism.

Looking ahead to future challenges to the sector, be they public health conditions, international crises, or climate impacts, global coordination will be the essential component in tackling difficult circumstances head-on. International agreement on common – or at least compatible – standards and decision-making frameworks around global travel is key. Leveraging existing organizations and processes to achieve consensus as challenges emerge will help reduce risk and improve collaboration while keeping borders open.

“The travel and tourism sector will not be able to survive unless it adapts to the virtual market and sustainability conscience travellers”

Shinya Katanozaka, Representative Director, Chairman, ANA Holdings Inc.

At a time when people’s movements are still being restricted by the pandemic, there is a strong, renewed sense that people want to travel and that they want to go places for business and leisure.

In that respect, the biggest change has been in the very concept of “travel.”

A prime example is the rapid expansion of the market for “virtual travel.” This trend has been accelerated not only by advances in digital technologies, but also by the protracted pandemic. The travel and tourism sector will not be able to survive unless it adapts to this new market.

However, this is not as simple as a shift from “real” to “virtual.” Virtual experiences will flow back into a rediscovery of the value of real experiences. And beyond that, to a hunger for real experiences with clearer and more diverse purposes. The hope is that this meeting of virtual and actual will bring balance and synergy the industry.

The pandemic has also seen the emergence of the “sustainability-conscious” traveller, which means that the aviation industry and others are now facing the challenge of adding decarbonization to their value proposition. This trend will force a re-examination of what travel itself should look like and how sustainable practices can be incorporated and communicated. Addressing this challenge will also require stronger collaboration across the entire industry. We believe that this will play an important role in the industry’s revitalization as it recovers from the pandemic.

How is the World Economic Forum promoting sustainable and inclusive mobility systems?

The World Economic Forum’s Platform for Shaping the Future of Mobility works across four industries: aerospace and drones; automotive and new mobility; aviation travel and tourism; and supply chain and transport. It aims to ensure that the future of mobility is safe, clean, and inclusive.

• Through the Clean Skies for Tomorrow Coalition , more than 100 companies are working together to power global aviation with 10% sustainable aviation fuel by 2030.
• In collaboration with UNICEF, the Forum developed a charter with leading shipping, airlines and logistics to support COVAX in delivering more than 1 billion COVID-19 vaccines to vulnerable communities worldwide.
• The Road Freight Zero Project and P4G-Getting to Zero Coalition have led to outcomes demonstrating the rationale, costs and opportunities for accelerating the transition to zero emission freight.
• The Medicine from the Sky initiative is using drones to deliver vaccines and medicine to remote areas in India, completing over 300 successful trials.
• The Forum’s Target True Zero initiative is working to accelerate the deployment and scaling of zero emission aviation, leveraging electric and hydrogen flight technologies.
• In collaboration with the City of Los Angeles, Federal Aviation Administration, and NASA, the Forum developed the Principles of the Urban Sky to help adopt Urban Air Mobility in cities worldwide.
• The Forum led the development of the Space Sustainability Rating to incentivize and promote a more safe and sustainable approach to space mission management and debris mitigation in orbit.
• The Circular Cars Initiative is informing the automotive circularity policy agenda, following the endorsement from European Commission and Zero Emission Vehicle Transition Council countries, and is now invited to support China’s policy roadmap.
• The Moving India network is working with policymakers to advance electric vehicle manufacturing policies, ignite adoption of zero emission road freight vehicles, and finance the transition.
• The Urban Mobility Scorecards initiative – led by the Forum’s Global New Mobility Coalition – is bringing together mobility operators and cities to benchmark the transition to sustainable urban mobility systems.

Contact us for more information on how to get involved.

“The tourism industry must advocate for better protection of small businesses”

Gilda Perez-Alvarado, Global CEO, JLL Hotels & Hospitality

In the next few years, I think sustainability practices will become more prevalent as travellers become both more aware and interested in what countries, destinations and regions are doing in the sustainability space. Both core environmental pieces, such as water and air, and a general approach to sustainability are going to be important.

Additionally, I think conservation becomes more important in terms of how destinations and countries explain what they are doing, as the importance of climate change and natural resources are going to be critical and become top of mind for travellers.

The second part to this is we may see more interest in outdoor events going forward because it creates that sort of natural social distancing, if you will, or that natural safety piece. Doing outdoor activities such as outdoor dining, hiking and festivals may be a more appealing alternative to overcrowded events and spaces.

A lot of lessons were learned over the last few years, but one of the biggest ones was the importance of small business. As an industry, we must protect small business better. We need to have programmes outlined that successfully help small businesses get through challenging times.

Unfortunately, during the pandemic, many small businesses shut down and may never return. Small businesses are important to the travel and tourism sector because they bring uniqueness to destinations. People don’t travel to visit the same places they could visit at home; they prefer unique experiences that are only offered by specific businesses. If you were to remove all the small businesses from a destination, it would be a very different experience.

“Data shows that the majority of travellers want to explore destinations in a more immersive and experiential way”

Steve Kaufer, Co-Founder & CEO, Tripadvisor

We’re on the verge of a travel renaissance. The pandemic might have interrupted the global travel experience, but people are slowly coming out of the bubble. Businesses need to acknowledge the continued desire to feel safe when travelling. A Tripadvisor survey revealed that three-quarters (76%) of travellers will still make destination choices based on low COVID-19 infection rates.

As such, efforts to showcase how businesses care for travellers - be it by deep cleaning their properties or making items like hand sanitizer readily available - need to be ingrained within tourism operations moving forward.

But travel will also evolve in other ways, and as an industry, we need to be prepared to think digitally, and reimagine our use of physical space.

Hotels will become dynamic meeting places for teams to bond in our new hybrid work style. Lodgings near major corporate headquarters will benefit from an influx of bookings from employees convening for longer periods. They will also make way for the “bleisure” traveller who mixes business trips with leisure. Hotels in unique locales will become feasible workspaces. Employers should prepare for their workers to tag on a few extra days to get some rest and relaxation after on-location company gatherings.

Beyond the pandemic, travellers will also want to explore the world differently, see new places and do new things. Our data reveals that the majority want to explore destinations in a more immersive and experiential way, and to feel more connected to the history and culture. While seeing the top of the Empire State building has been a typical excursion for tourists in New York city, visitors will become more drawn to intimate activities like taking a cooking class in Brooklyn with a family of pizza makers who go back generations. This will undoubtedly be a significant area of growth in the travel and tourism industry.

Governments would be smart to plan as well, and to consider an international playbook that helps prepare us for the next public health crisis, inclusive of universal vaccine passports and policies that get us through borders faster.

Understanding these key trends - the ongoing need to feel safe and the growing desire to travel differently - and planning for the next crisis will be essential for governments, destinations, and tourism businesses to succeed in the efforts to keep the world travelling.

How tourism can support innovative carbon removal technologies

'sustainable travel: where next' season 2 now online, can luxury travel be sustainable, give back to the destinations you love.

Travel brings us up close to some of our planet’s most stunning natural wonders and connects us with cultures around the globe.

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We are building a movement of travelers that advocate for sustainable tourism by equipping them with information to make responsible choices

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The World’s Best Responsible Travel Organizations

By Discover Corps

November 4 is World Responsible Tourism Day , a day designated by World Travel Market and the United National World Tourism Organization in 2007 to encourage the travel industry to focus on responsible travel issues.

Their major objectives were to drive change by educating the industry and consumers alike on responsible travel behavior, exploring ways of making destinations more sustainable, debating key environmental issues impacted by tourism, and using WTM as a forum for encouraging the industry to drive the responsible tourism agenda.

To commemorate the 8th anniversary of this special day, we’ll examine 10 of the world’s top responsible travel organizations, including a bit about their history, mission and current projects:

The Center For Responsible Travel

CREST was founded in 2003 by Dr. Martha Honey, the author of Ecotourism & Sustainable Development: Who Owns Paradise? The research institute’s mission is “to promote responsible tourism policies and practices globally so that local communities may thrive and steward their cultural resources and biodiversity.”

Based in Washington, DC, the non-profit uses policy-oriented research to design, evaluate and improve the social and environmental commitments of responsible tourism, promoting more sustainable practices in the travel industry.

Their initiatives include coordinating research projects, creating publications, participating in and leading international workshops and conferences, leading responsible tourism course and seminars, and supporting social service and conservation projects through their charitable arm, Travelers Philanthropy.

Destination Stewardship Center

An offshoot of the National Geographic Center for Sustainable Destinations, the DSC was founded by NatGeo editor Jonathan Tourtellot. It was Tourtellot who originally coined the term geotourism, for “Tourism that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents.”

Created “to help protect the world’s distinctive places by supporting wisely managed tourism and enlightened destination stewardship,” the NGO focuses on the ways in which the travel industry can either help or harm a given destination.

Their website offers a Destination Watch featuring ratings and news about intriguing places around the world; Stewardship Resources designed to help destinations improve; and resources for “Geotravelers” interested in traveling more responsibly and sustainably.

Ethical Traveler

A project of San Francisco’s Earth Island Institute, Ethical Traveler was founded by author/journalist Jeff Greenwald. The concept came to him after he wrote an op-ed for the Washington Post urging travelers to boycott travel to Burma to protest the military government that imprisoned Aung San Suu Kyi.

“Travelers really are a huge untapped political action group,” Greenwald said in a 2014 interview. “What if there was some way to combine their voices in order to promote human rights and social change? A lot of countries rely on tourism dollars. especially in the developing world. We can and should exert pressure on those countries to do the right thing with the environment, social welfare, and how they use the resources we, as travelers, are bringing in.”

The organization is best-known for its annual report on the World’s 10 Best Ethical Destinations, which weighs the merit of each country based on factors such as Environmental Protection, Social Welfare and Human Rights.

Global Ecotourism Network

The newest organization on this list, the Global Ecotourism Network was founded in early 2015 by a group of ecotourism professionals from all over the world.

The founders– all former members of the Advisory Committee to The International Ecotourism Society– established GEN to be a source for evaluating  ecotourism practices and disseminating authentic trends, applied research and experience-driven studies in the field.

Their ultimate mission is to unite the world’s myriad national and regional ecotourism associations, destinations, indigenous peoples, tour operators, professionals and academics to help build a stronger ecotourism industry, provide advocacy and thought leadership, and encourage innovation and authenticity.

Global Sustainable Tourism Council

Formerly known as the Partnership for Global Sustainable Tourism Criteria, this NGO started out in 2007 as a coalition launched by the Rainforest Alliance, the United Nations Environment Programme (UNEP), the United Nations Foundation, and the United Nations World Tourism Organization (UNWTO).

Its original mission was to foster a better understanding of sustainable tourism practices and the adoption of universal sustainable tourism principles. The original partnership worked to craft a set of criteria organized around the four pillars of sustainable tourism: effective sustainability planning, maximizing social and economic benefits to the local community, reduction of negative impacts to cultural heritage, and reduction of negative impacts to the environment.

The GSTC’s Destination Criteria (GSTC-D) was released in November 2013, and now serve as the baseline standards for tourism destination management and as a framework for sustainability standards. The organization is focused on engaging everyone in the tourism industry– purchasers, suppliers and consumers alike– to adopt the criteria.

The International Ecotourism Society

Founded in 1990 by Megan Epler Wood, TIES was the world’s first NGO dedicated to ecotourism as a tool for conservation and sustainable development. The following year the Board of Directors defined ecotourism, which has since been updated to “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education.”

The organization works to unite communities, eco lodges , conservation initiatives and sustainable travel industry professionals, all engaged (and hopefully partnered) in creating an ecotourism infrastructure built on social, economic and environmental sustainability.

TIES encourages certain principles among everyone who sells, promotes or participates in ecotourism activities, including minimizing negative impacts, building environmental and cultural respect, providing direct economic benefits to fund conservation, constructing and operating low-impact facilities, recognizing the rights and beliefs of Indigenous People and working in partnership to empower them.

International Sustainable Tourism Initiative 

Part of Harvard University’s Center for Health and the Global Environment, the ISTI is run by Director Megan Epler Wood, who founded TIES and served as its CEO from 1990 to 2002. Now she manages this comprehensive program, which is designed to build stronger health and sustainability systems within the tourism industry.

Their primary goals are to aid in the development of sustainable economic and environmental solutions, encourage research regarding the impact tourism has on global health and the environment, help create tourism development strategies that address climate change and protect local ecosystems, and encourage the development of business solutions to manage waste and waste water and protect clean water and air.

Working in conjunction with various non-profit foundations, industry members and governmental organizations, ISTI’s current research focuses on Advanced Tools for Destination Management and Climate Change Preparation, Healthy & Sustainable Food Supply Chains for Tourism, and Policy Innovation in Tourism Development.

The Long Run Initiative

The flagship initiative of the Zeitz Foundation, the Long Run was launched in 2009 to pursue founder Jochen Zeitz’s mission to create and support sustainable, ecologically and socially responsible projects and destinations around the world.

At the core of their work is the belief that long-term sustainability can be best achieved via a holistic balance of the 4Cs- Conservation, Community, Culture and Commerce– in privately managed areas. These four elements form the heart of their Global Ecosphere Retreats (GER) accreditation system, which helps identify institutions that manage natural areas of value by pursuing environmental goals such as biodiversity conservation or forest restoration.

Their current projects include natural wastewater treatment plants designed to improve the quality of river and aquifer water in Costa Rican communities, and a forest restoration initiative in Tahi, New Zealand that aims to eradicate invasive plant species and improve biodiversity in the forest, beach, wetland and estuarine habitat.

Sustainable Travel International

Inspired by Rachel Carson’s book Silent Spring (often credited with launching the environmental movement) and the International Year of Ecotourism (convened by the UN in Quebec), Alabama-bred Brian T. Mullis founded STI in 2002. The former tour operator’s goal was simple: He wanted to make ecotourism mainstream.

To that end, STI developed a set of standards by which airlines, destinations, hotels and tour operators could assess their progress in terms of economic, environmental and social impact to ensure that tourism was helping to drive conservation and alleviate poverty. They later got into offering carbon offsets for major corporations, as well as traveler philanthropy funds in developing nations such as Ethiopia, Honduras and Mali.

Their current initiatives include establishing regional alliances to collaborate on responsible destination management; and the 10 Million Better Campaign, STI’s commitment to improve 10 million lives by 2025 as well as galvanize the broader tourism industry to make similar commitments and use their Impact Monitoring System to measure those improvements.

United Nations World Tourism Organization

Based in Madrid, the UNWTO is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism as a source of economic growth, inclusive development and environmental sustainability. Its origins date back to 1925, when the International Congress of Official Tourist Traffic Associations (ICOTT) was formed in the Netherlands.

The organization’s membership currently includes 156 countries, 6 territories and over 400 affiliate members representing the private sector, educational institutions, tourism associations and local tourism authorities. Together they work to generate knowledge of the global tourism market, promote responsible tourism policies, foster education and training, and provide sustainable development tools through technical assistance projects in over 100 countries.

The UNWTO is the oldest and largest responsible tourism organization in the world, playing an increasingly vital role in developing sustainable tourism as a means of generating economic development, international understanding, peace, prosperity and universal respect for human rights, particularly with regards to developing nations with nascent tourism infrastructures.  –Bret Love

BIO: Bret Love is a journalist/editor with 21 years of print and online experience, whose clients have ranged from the Atlanta Journal Constitution to Rolling Stone. He is the co-founder of ecotourism website Green Global Travel and Green Travel Media .

6 responses to “ The World’s Best Responsible Travel Organizations ”

• Pingback: Viva Las Vegas | Ron Mader

Dear Bret Love: First of all thank you for putting together this list of organizations dedicated to promote responsible tourism. Before locating your article I saw a post referencing it to a group established to discuss GSTC topics. And on first sight the impression was that there is a ranking of the world’s top responsible travel NGOs. I guess the title encourages that thought and considering the post I saw, one or the other reader would use it in that context. Thus I was wondering and wanted to ask you if beyond the descriptive part of what the listed organizations do, is there any kind of ranking? Are there any criteria to arrive at or be part of the world’s top responsible travel NGOs? What type of information would a NGO dedicated to responsible travel have to provide to be considered for the listing; and last no least how is the ranking arrived at?

I hope you find a spare moment to share some more detail on the topic Best Thomas Meller

The “Best” of anything so un-quantifiable as responsible travel NGOs is inherently subjective. The post’s title is all about inciting readers to click and read the piece. In this case, I based my decidedly unscientific choices on a combination of longevity, notoriety and respect within the field. Thanks for reading!

“Travelers really are a huge untapped political action group,” Love that. I wish more people understood the power of their tourism dollars and thought about how their spending as travel consumers makes a real difference. Each time we spend, we essential vote for what we want in the world. From saying “No” to elephant rides just one afternoon to considering the where and how we travel for our entire trip, travel consumers have real power to force change – for the good or bad.

• Pingback: Why Responsible Travel Matters (and Why It Doesn’t)

Such an informative blog. Thanks for sharing this with us.

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By Bastian Herre, Veronika Samborska and Max Roser

Tourism has massively increased in recent decades. Aviation has opened up travel from domestic to international. Before the COVID-19 pandemic, the number of international visits had more than doubled since 2000.

Tourism can be important for both the travelers and the people in the countries they visit.

For visitors, traveling can increase their understanding of and appreciation for people in other countries and their cultures.

And in many countries, many people rely on tourism for their income. In some, it is one of the largest industries.

But tourism also has externalities: it contributes to global carbon emissions and can encroach on local environments and cultures.

On this page, you can find data and visualizations on the history and current state of tourism across the world.

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The 10 Best Group Travel Tour Companies for 2023

Caroline Morse Teel

Caroline Morse Teel is the Managing Editor for SmarterTravel Media. Follow her adventures around the world on Instagram @TravelWithCaroline.

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For those truly epic, once-in-a-lifetime destinations, you want to leave your itinerary to the experts. Whether your dream is to see the Big Five on an African Safari, trek tall mountains, explore European cities, or something even wilder, a group tour is the easiest way to do it.

However, picking the wrong group tour company is the quickest way to ruin your trip. Make sure you choose a tour company that aligns with your goals and travel styles. Do you want an intimate group tour or do you prefer to make lots of new friends in a big group? Does the price line up with what you like (luxury vs. budget)? Is the itinerary going to all the places you want to see? 

We’ve done the research and found the very best group travel tour companies for 2023 for every type of traveler.

Best Overall Group Travel: Exodus Travels

With trips on every continent, Exodus Travels covers anywhere on this planet that you could possibly want to go, from popular destinations like the Amalfi Coast to well off-the-beaten path adventures like Tajikistan. This award-winning group travel company boasts thousands of repeat customers who sign up for trips year after year (97% of past participants would recommend Exodus Travels to a friend). 

These small group tours operate with only around 12-16 people, and always feature experienced local leaders who can give you a unique insight into your destination. Exodus Travels caters to any type of travel style, including trips broken down by type of activity (think walking, cycling, multi-adventure, winter, or cultural) as well as type of traveler (family, age group, etc.). There are curated collections (coastal, “away from it all”, European wilderness, and trips of a lifetime) to inspire you, as well as self-guided options for when you want all the benefits of a group tour planner without the actual group. Looking for that special safari? Exodus Travels just partners with the African Wildlife Foundation to create carefully curated luxury adventures that go above and beyond the standard safari. 

Exodus Travels tours work for almost any budget, with options that range from affordable to premium. 

Top Trip: Explore under-the-radar Europe by foot on Exodus Travels’ Lakes & Mountains of Slovenia walking tour .

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Best Adventure Group Travel: World Expeditions

World Expeditions has been taking adventurous travelers to remote locations all over the world ever since its first group trek through Nepal in 1975. Today, World Expeditions offers active itineraries on every continent. Intrepid travelers can opt for trips themed around mountaineering, rafting, cycling, hiking, and more. 

World Expeditions aims to leave communities and places where they operate tours better than they found them. Trips are created using the company’s Thoughtful Travel Charter as a guideline, which emphasizes respect for the environment, sustainability, having a positive impact on local communities, protecting wildlife, and more. 

World Expeditions’ trips are capped at just 16 people to provide a good experience for participants, and there are no single supplements for solo travelers willing to share a room with someone of the same gender. 

Top Trip: Summit Africa’s tallest mountain on a fully-supported trek up Kilimanjaro on World Expeditions’ eight day trip up the beautiful Lemosho Route . 

Best Budget Group Travel: G Adventures 

For travelers on a budget, G Adventures offers cheap group tours that make dream destinations accessible to nearly anyone. (Think: sailing the Galapagos for just $1,124 , criss-crossing India’s Golden Triangle for $559 , or spending 8 days in Bali for less than $800.)

G Adventures is one of the best tour companies for solo travelers as well, as most trips don’t have a single-supplement. You can choose to share a room with another G Adventures solo traveler, or pay extra to have your own space.

G Adventures keeps costs down by opting for cheaper hotels and local meals, and making certain activities optional (for an additional cost). Pick your travel style—options range from “basic” to more luxe tours run in partnership with National Geographic. Family tours, local living tours (featuring homestays), and wellness-focused tours are also available. 

Top Trip: G Adventures’ China Express trip is a great way to see the highlights of China if you’re short on both time and budget. 

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Best Educational Group Tours: EF Go Ahead Tours

When you really want to learn about a destination, consider a group trip with EF Go Ahead Tours . EF is the world’s largest private education company, and the Go Ahead Tours arm capitalizes on the company’s relationships with local educators, historians, and tour guides to create group trips that take you deep into a destination. 

These small group tours generally cap at 38 travelers, and feature unique educational experiences. For a bucket list trip, EF Go Ahead Tour’s special event tours are particularly enticing, as they offer behind-the-scenes access to tough-to-plan trips like Oktoberfest in Munich or Cherry Blossom season in Japan. 

Intimidated by solo travel? EF Go Ahead Tours is a great option for solo travelers, since it offers designated trips for solo travelers , where everyone is traveling alone, making it less intimidating.  

Top Trip: Bring the tastes of Italy home with you on EF Go Ahead Tours’ Food & Wine: Piedmont & Tuscany tour (operated in partnership with America’s Test Kitchen), where you’ll learn how to make local dishes. 

Best Responsible Group Travel: Intrepid Travel

Looking for a responsible group travel operator that focuses on bettering the communities and destinations they visit? Intrepid Travel is the world’s largest travel B Corporation, a certification for companies doing good. 

Intrepid Travel’s tours focus on sustainability, diversity, inclusion, and sustaining communities. The company has its own charity, The Intrepid Foundation , which has donated over 7 million dollars to over 130 community organizations. 

Intrepid Travel’s small group tours attract a wide range of travelers, but they are especially great for younger travelers, as they have a large number of trips designed for people aged 18-29 . (Other trips, including family-focused trips, are geared toward any age.)

Top Trip: Experience unforgettable wildlife encounters on Intrepid Travel’s Premium Uganda & Rwanda trip which includes time with the mountain gorillas of Uganda’s Bwindi Impenetrable Forest. 

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Best Private Group Travel: Kensington Tours

Whether your group consists of just two people or involves taking the entire extended family, Kensington Tours will take all the hassle of planning out of the equation. This private group operator creates personalized trips and itineraries tailored to your preferences, while their experts handle all the logistics and bookings. 

Plans are entirely flexible, and can even be changed while on the trip on a whim. Need some inspiration? Browse Kensington Tours’ travel ideas , to get some ideas for your next adventure. 

Top Trip: Sail around the stunning shores of Croatia and the Dalmation Islands on a private luxury catamaran on Kensington Tours’ fully customizable tour . 

Best Polar Group Travel: Chimu Adventures

Whether you’re headed north to the Artic or south to Antarctica, Chimu Adventures has the perfect polar group trip for you. Chimu Adventures has some of the most variety for polar trips, with options to fly, cruise, or a combination of both to get to your destination.

For an ultra-unique Antarctica trip, Chimu Adventures offers cruises departing from Australia or New Zealand (most Antarctica trips depart from Argentina). Can’t stay long? Book one of Chimu Adventures’ scenic flights to Antarctica , which fly as far as the south pole in one spectacular 16-hour day.

Chimu Adventures is one of the cheapest group trips to Antarctica, with rates starting under $5,000.

Top Trip: If you’re pressed for time (or simply don’t have the stomach for the Drake Passage), Chimu Adventures’ Antarctica Fly Cruise will get you to the ends of the earth quickly and smoothly.

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Best Group Tours for Solo Travelers: For the Love of Travel

Group tours can be a great way to meet new people, but they can sometimes skew on the older age range. If you’re between 25-39 and a solo traveler looking to meet new people, you’ll love For the Love of Travel . All participants on the trips are between 25-39, and according to the company, 80 percent are solo travelers—so you’ll make friends fast. Hoping to meet someone who will be more than just a friend on your next trip? Trips include a balanced number of “gal and guy spots” to ensure an even balance of genders within groups (and of course, non-binary genders are always welcome). 

For the Love of Travel offers weeklong (or longer) international trips as well as shorter weekender trips to nearby destinations like Mexico or Denver—perfect for people without a lot of vacation time.

Top Trip: Sleep in a glass igloo under the Northern Lights, go sledding with huskies, and warm up in traditional saunas on For the Love of Travel’s Lapland tour , already booking dates for 2024.

Best Biking Tours Group Travel: DuVine Cycling

Biking through the rolling hills of Italy or across the mountain roads of Chile sounds like a dream, but the logistics seem daunting (especially if you don’t want to haul all your own stuff from point-to-point). Enter: DuVine Cycling , a luxury small group tour company that specializes in bike trips. 

With trips across Europe, Latin America, Africa, Asia, and the United States, DuVine Cycling is a cyclist’s dream. Choose from all-biking trips or mix things up with a cycle and sail bike tour or a multi-sport adventure —no matter what, everything is included, from luxury boutique accommodations to top-quality name brand bikes. 

Top Trip: DuVine’s Holland Bike Tour promises “tulips, windmills, beer, and cheese”—what more could you need?

Best Luxury Group Travel: Abercrombie & Kent

Abercrombie & Kent has been delighting discerning travelers since 1962. Today, they take travelers on unforgettable adventures across over 100 different countries and all seven continents. Although Abercrombie & Kent’s trips are pricey, they encompass once-in-a-lifetime experiences like private jet tours around the world or luxury chartered cruises .

There are trips designed for solo travelers and families , and the small group journeys max out at around 14-18 guests.

Top Trip: Swim with whale sharks in the Philippines, feed proboscis monkeys in Malaysia, and photograph wild tigers in India on Abercrombie & Kent’s Wildlife Safari: Around the World by Private Jet trip , already booking dates into 2024.

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For independent explorers who don’t want to miss out on these amazing destinations, book your hotel stay for a great rate with SmarterTravel Hotels .

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Award winning organization for non-profit travel

As an award-winning travel organization for non-profit travel, we specialize in fully integrated travel services for the humanitarian, academic, faith, and NGO sectors. Our non-profit travel experts can support with travel arrangements to familiar and more obscure areas of the globe, with access to exclusive and flexible humanitarian airfares.

What does a non-profit travel agency do?

Our aim as a specialist non-profit travel organization is to provide support from start to finish when planning a humanitarian or mission trip. You can access trusted partners and preferential rates for humanitarian travel, including flexible airfares and humanitarian baggage allowance.

Which sector are you?

Un-paralleled non-profit travel support

As a trusted non-profit travel management agency we can help you with everything from navigating complex travel requirements, to providing 24/7 support to your team so they can access information and resources should they need it.

We'll also take care of all the stress behind the scenes and organize everything so you can focus on your objectives; essentially, we work in tandem with you to provide the level of support you need to succeed in your important mission. If you're working in the humanitarian , faith , academic or NGO sectors and require travel management support, get in touch with us today. Our non-profit travel management specialists can provide unparalleled support. 

• Experts in managing specialist accounts
• Named contact from day one
• Consultative approach

Supporting non-profit organizations across North America

Our US team is supporting organizations across the whole of the country - our office in Arlington, VA., close to Washington DC. offers us the perfect base to deliver consultative travel services to our East Coast non-profit, academic and humanitarian clients. Likewise, we have people supporting all states and time zones, offering round-the-clock service, so whether you're in Colorado or Massachusetts, New York or Chicago, Dallas or Seattle, we've got non-profit travel experts standing ready to help guide your travel program. 

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Gttp is a charity working to provide free, quality skills training worldwide for 16–19-year-olds, helping to support a route into work by:, funding and shaping educational programmes so students can build relevant skills for the workplace, supporting education locally by training teachers to help deliver an enriching and engaging curriculum, through our network of partners, offering hands-on work experience and internships, recognising outstanding talent and achievement through competitions and awards.

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Global travel industry trends 2024: Travelers become master planners 

So far in 2024, the global travel industry is seeing a significant resurgence, accompanied by a noticeable trend: People are becoming more skilled at planning their trips and are mastering the art of travel.  

Equipped with a wealth of online tools, these travelers are tailoring their itineraries to ensure enriching experiences at maximum value. Resources like AI assistants to one-stop-shop booking platforms empower travelers to curate highly personalized getaways.  

To understand the state of global travel in 2024, we analyzed Criteo’s dataset from hundreds of travel players and results from a survey of 10,000+ travelers globally. These are the trends that will help advertisers adapt to this year’s evolving landscape.  

1. People are surfing the travel surge.

Across all major regions, bookings for air travel soared by double digits year-over-year during the first quarter of 2024, signaling a robust boost in travel for the upcoming months. Air bookings rose +14% in EMEA, +13% in APAC, and +10% in the Americas YoY.  

Anticipate a surge in personal getaways this spring and early summer. According to Criteo’s survey, more people around the world plan to travel for leisure or visit friends/family in the next 1-3 months.  

2. AI and booking sites offer algorithmic adventures.

In the past 6 months, more travelers are finding AI tools useful for recommendations—especially for dining experiences, accommodations, and activities. This shift is the strongest among travelers in South Korea, with a 6-point growth when comparing Q3 2023 and Q1 2024.

The adoption of AI tools by travelers is also gaining momentum in Europe. More travelers in Germany (+4 points), France (+4 points), and the UK (+3 points) said they found AI tools useful over the same period.

Throughout the online booking journey, travelers are also open to suggestions from travel providers. Half of travelers around the world (48%) get inspiration from travel booking sites.

3. People value personal travel advice.

While assistance from AI and travel booking websites influence the planning journey, travelers still prefer word-of-mouth suggestions. A full 61% of travelers globally said that recommendations from family and friends is a strong decision-making factor. Over one-third of people globally also find inspiration from personal travel content sites like blogs.

Positive reviews are another highly influential factor and are gaining traction. When choosing a travel provider, two-thirds of travelers globally consider positive reviews. This was up 8 points in Q1 2024 compared to in Q3 2023.

4. Travelers are finding ways to adapt to rising costs.

In Q1 2024, 25% of travelers around the world said they spent more on travel within the last six months compared to the same period a year prior.

Rising costs were felt most by travelers in France (+13 points), Japan (+11 points), and South Korea (+8 points).  

To secure better travel deals, 38% of people globally said they have or would consider changing the timing of their trips. This trend is even more pronounced among travelers in Japan, where 52% are open to adopting this strategy.  

One in four travelers worldwide also plan to save money by engaging in fewer activities and opting for more affordable dining experiences. A third of US travelers will also leverage rewards from loyalty programs.  

While many travelers aim to cut costs, a growing portion are embracing higher expenditures . A striking 75% of those who spent more on travel in the last six months also splurged on non-essential costs like luxury goods, dining out, health and beauty products, and apparel and accessories.   

5. Booking everything from one source offers convenience.

Half of travelers compare multiple (3+) travel providers in search of the best deals.   

However, many people prefer to book all travel services from a single source for added convenience and ease of coordination. Three in five travelers globally booked all aspects of their most recent trip—such as flights, hotels, rental cars, and activities—through a single platform, website, app, or provider.

6. Mobile helps travelers embrace their spontaneity.

Travelers enjoy having the freedom to make spur of the moment decisions. Nearly 1in 5 opt to leave some bookings for mid-trip. US travelers lead in flexibility, with 77% stating they booked most aspects of their trip right before departure.   

Booking while on-the-go is also popular. In the Americas and EMEA, the share of air travel bookings completed on mobile devices increased by 8 points in March 2023 compared to March 2024. Similarly, there was a 6-point increase in APAC.  

Source: Organic Criteo Data. Americas Travel Partners. Comparing March Bookings in 2023 vs 2024. Desktop and Mobile included, App and Tablet included in Mobile, sample permitting.  

Embark on your advertising odyssey  

Capturing the attention of travelers demands a highly personalized approach. By crafting ads that directly address their needs and interests—like discounts, loyalty rewards, destination ideas, and activity recommendations—advertisers can boost engagement and bookings.  

Given that travelers explore multiple options before making a purchase, a retargeting strategy also helps keeps users engaged until they decide where to go and what they want to experience on their next trip. Meanwhile, retention campaigns can encourage stronger lifetime value as existing travel customers tend to have higher spend compared to first-time buyers.   

For more global travel trends, read our full report, Travel Insights: Unpacking the Landscape of the Escape Industry and register for immediate access to our on-demand webinar.

Discover why 19,000+ global clients trust Criteo as their preferred advertising partner.

Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of adtech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative ...

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The ICAO Carbon Emissions Calculator allows passengers to estimate the emissions attributed to their air travel. It is simple to use and requires only a limited amount of information from the user. ICEC is the only internationally approved tool to estimate carbon emissions from air travel.

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UN Tourism | Bringing the world closer

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A United Vision for Nature - 'Nature Positive' Report Marks New Collaborative Era in Travel & Tourism

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• 22 Apr 2024

WTTC, UN Tourism and the Sustainable Hospitality Alliance join forces to support Nature Positive Tourism

The leading players of Travel & Tourism globally have published a landmark joint report setting out their joint plan to help halt and reverse biodiversity loss.

Launched on Earth Day 2024, "Nature Positive Travel & Tourism in Action" is the creation of the high-level 'Nature Positive Tourism Partnership, made up of the World Travel & Tourism Council ( WTTC ), the World Tourism Organization ( UN Tourism ) and the Sustainable Hospitality Alliance ( the Alliance ).

For years, UN Tourism has been at the forefront of integrating tourism into the broader UN biodiversity agenda, including supporting the work of the Secretariat of the Convention on Biological Diversity (CBD)

Developed in collaboration with specialist consultancy ANIMONDIAL, the report is the sector's pledge to support the implementation of the Kunming-Montreal Global Biodiversity Framework (GBF), the UN's Biodiversity Plan.

It presents more than 30 case studies of inspiring and progressive actions from around the world involving large and small businesses, national and local government agencies, civil society groups, and inter-sectoral partnerships.

By offering actionable guidance and insights, this report not only highlights the intrinsic link between biodiversity and tourism's resilience, but also empowers businesses to become stewards of nature.

Historic partnership for nature

Ms. Julia Simpson, WTTC President & CEO , said: "This historic partnership with Travel & Tourism heavyweights is a significant step in our collective journey towards a more sustainable and responsible sector. This report is not merely a publication but a movement towards integrating environmental stewardship into the core of travel experiences. As we celebrate Earth Day, let us heed the call to nurture and protect our destinations. Our sector's reliance on nature, coupled with our expertise in creating inspiring and memorable experiences, means we are ideally placed to be guardians of nature."

Mr. Zurab Pololikashvili, Secretary-General of UN Tourism , said: "For years, UN Tourism has been at the forefront of integrating tourism into the broader UN biodiversity agenda, including supporting the work of the Secretariat of the Convention on Biological Diversity (CBD). This pivotal new collaboration among key global players sets a robust framework for sustainable practices that not only drive significant impact but also exemplify the power of united efforts in conserving biodiversity. This report is a testimony to what we can achieve together for nature's preservation, inspiring a global movement towards more sustainable and resilient tourism."

Mr. Glenn Mandziuk, Sustainable Hotel Alliance CEO , said: "This report is a milestone for Travel and Tourism, representing our commitment as an industry to protect and conserve nature. The Alliance is proud to contribute to and collaborate on this insightful and action-orientated report which will bring tangible change to destinations around the world, supporting biodiversity.  Nature underpins our society, economies and indeed our very existence. The hospitality industry is today a leader amongst industries in its Nature Positive approach and this report signifies how much our industry understands the true value of nature."  

Expert-led coalition

Recognising that the sector has a critical role to play in protecting and conserving biodiversity, the Nature Positive Tourism approach is designed to be a touchstone for actionable change. It focuses on equipping the sector with the tools and insights needed to nurture and protect destinations upon which it depends.

The commitment of the Partnership to work towards "net positive for nature" draws on extensive consultation with experts from business, government, academia and civil society, including the International Union for Conservation of Nature (IUCN) and the World Commission on Protected Areas (WCPA).

The report, which follows the 2022 WTTC report "Nature Positive Travel & Tourism", includes practical frameworks and real-world examples that encourage both travel providers and travellers to embark on journeys that contribute to the conservation of our natural treasures.

Related links

• Download News Release on PDF
• Report “Nature Positive Travel & Tourism”
• UN Tourism Biodiversity
• Sustainable Hospitality Alliance

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