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Mastering Travel Advertising: Effective Strategies and Emerging Trends

Ana Predescu

You can’t rely solely on people’s wanderlust when advertising travel services because while it may keep your business afloat, it’s not enough to help you make waves in the industry.

Besides, people’s appetite for traveling is dependent on many factors and may decrease as a result of unforeseen events.

We’ve seen this happen when traveling took a hit in 2020 due to the COVID-19 pandemic, which is reflected in the industry’s spending data on digital advertising from previous years. While things are improving, a lot is riding on travel ads performing well.

For your vacation advertising efforts to be truly successful, you need a combination of good strategy and creative ads .

Stick with me as I walk you through the steps of building an actionable travel advertising strategy, including identifying your target audience, knowing the customer journey, setting your campaign goals, and measuring ads’ effectiveness.

Create Ad Campaigns 1

Table of Contents

  • Understand Your Audience
  • Know the traveler’s customer journey
  • Set your travel campaign goals
  • Craft compelling ads
  • Choose the Right Channels
  • Measure your ads’ effectiveness

Travel Advertising trends

1. understand your audience.

A well-defined target audience is the foundation of any good travel advertising strategy. 

Just think what a waste of resources it would be to target users with no potential to become customers. Narrowing down the group allows you to focus your efforts on reaching those who would benefit most from your travel services.

Plus, with a clear target audience in mind, you can create travel ads that double as personalized customer experiences, proven to be more successful in converting to sales.

To define your audience, make a list of different attributes you’d like your ideal customer to have, a.k.a. build a buyer persona. These attributes can be geographic, demographic, psychographic, or behavioral. 

  • Geographic : anything related to location, including customers’ country, region, city, or even postal code;
  • Demographic : population-based attributes, such as gender, age, education, income, marital status, and so on;
  • Psychographic : personality traits, values, interests, hobbies, and lifestyle aspects;
  • Behavioral : online behaviors according to browsing patterns, spending and purchasing habits, and many others.

2. Know the traveler’s customer journey

The customer journey sums up all interactions a prospect has with a brand during the purchase process, from the first encounter, up until a transaction is completed. 

Commonly, it’s divided into three main stages: awareness, consideration, and conversion.

However, a traveler’s customer journey differs from the typical model because booking a trip isn’t an easy-to-make purchase decision; quite the opposite—a lot of thought and planning is put into it. 

I mean, would you buy plane tickets as quickly as you would a chocolate bar? Me neither.

So, the customer’s travel journey can be split into the following four to five stages: 

  • Dreaming: whether it’s picturing themselves in a gondola on the canals of Venice or sunbathing in Greece, all soon-to-be travelers begin here.
  • Planning: even the most spontaneous people make some sort of arrangement for their trip, even if it only implies picking a hotel to stay at.
  • Booking: prospects are ready to buy plane tickets and book accommodation. 
  • Experiencing: travelers are enjoying their vacation and making lasting memories.
  • Remembering: this is an optional stage that comes after the traveler’s journey is completed, where you can consolidate the relationship with your brand .

Understanding this customer journey allows you to time your travel advertising to the most favorable moments, specifically when prospects are in the planning and booking stages.

3. Set your travel campaign goals

Goals or objectives give your travel campaigns a clear direction and help you measure progress along the way, so you don’t lose sight of the value of your work.

To yield the best results, you should set your campaign goals according to the S.M.A.R.T. criteria. The acronym stands for specific, measurable, achievable, relevant, and time-bound, all qualities your goals should have.

A few of the most common goals that can aid your campaign’s success are the following:

  • Increase brand awareness by getting your travel services on the radar of potential customers;
  • Grow website traffic or attract new visitors to your company’s website;
  • Drive consideration through campaigns that promote different travel services;
  • Generate leads , whether that means new subscribers to a newsletter or prospects filling out a form to find out more about an offer;
  • Boost conversions , a.k.a. make sales.

4. Craft compelling ads

Use high-quality visuals.

Travel advertising relies heavily on visuals. Use high-resolution images and videos that showcase the destinations, experiences, and accommodations you offer. Invest in professional photography or use user-generated content with permission.

Tell a Story

People are more likely to engage with ads that tell a story. Highlight the unique aspects of the destinations and experiences you offer. Use customer testimonials and success stories to build trust and credibility.

Include Strong Calls to Action

Encourage potential customers to take action by including clear and compelling calls to action (CTAs) in your ads. Whether it’s “Book Now,” “Learn More,” or “Get a Free Quote,” make sure your CTA stands out.

Leverage Seasonality

Tourism is highly dependent on weather conditions, which creates three seasons in the travel industry: peak season, shoulder season, and off-season.

  • Peak Season (High Season): Summertime (mid-June through August), when demand is at its highest.
  • Shoulder Season: From April to mid-June and from September to October, when people still travel, but not as much as during peak season.
  • Off-Season: From November to March, when travel businesses experience a decline in sales.

Seasonality isn’t necessarily negative for travel marketing as it provides a clear perspective over the coming months. Stay mindful of seasonal patterns and trends to understand when prospects are most likely to purchase plane tickets, accommodation, or all-inclusive offers. Timing your creative ads and tailoring your messaging according to these seasons can significantly influence purchase decisions.

5. Choose the Right Channels

There are numerous advertising platforms available, and the easiest way to identify the most suitable ones for your brand is to look at where your customers are spending time.

Generally, the following three platforms are obvious choices for most businesses: Google Ads: Running search or display campaigns on the Google ad network allows you to leverage Google’s massive reach and advanced targeting options to get in front of potential customers exactly when they are looking for travel services.

Social media ads: Whether it’s Instagram, Facebook, or TikTok, advertising on social media helps you increase brand recognition and reach a wider audience at the same time. Plus, it gives you the chance to experiment with a wide range of ad formats, including image and video ads.

Email marketing: Email offers a direct communication channel with customers that you can use to send personalized messaging, as well as discounts and special offers. Besides, it’s a cost-effective marketing method that provides easily measurable results.

6. Measure your ads’ effectiveness

Even with a killer strategy up your sleeve, things might not go as expected. And even if they do, measuring the success of your travel campaign is vital to understanding how your vacation ads are performing. 

If everything is going well, you’ll know what to repeat with future campaigns, and in the opposite scenario, you’ll figure out how to optimize ads for success.

Luckily each advertising platform, including Google and Facebook , offers relevant metrics known as KPIs (key performance indicators) to track for the most popular campaign objectives. Hence, you know exactly what to look at.

Things work differently for email marketing campaigns, as you need third-party tools that also enable email automation to measure campaign performance.

Staying up-to-date with travel advertising trends is essential to keep your strategy fresh and compelling. Here are some current trends to consider:

Sustainability

Sustainable travel is gaining traction. Highlight eco-friendly practices and sustainable travel options in your ads to appeal to environmentally conscious travelers. Emphasize efforts such as carbon offset programs, eco-friendly accommodations, and sustainable travel itineraries.

Remote Work Travel

The rise of remote work has led to a new trend: the digital nomad lifestyle. Many professionals now have the flexibility to work from anywhere, making destinations that offer reliable internet, coworking spaces, and long-term stays particularly attractive. Advertise destinations as ideal remote work locations, emphasizing amenities and lifestyle benefits.

Solo Travel

Solo travel continues to grow in popularity, with more people seeking independent and personalized travel experiences. Create ads that cater to solo travelers by highlighting safe, welcoming destinations, solo travel packages, and opportunities for social activities and community engagement.

Wellness Travel

Wellness travel is on the rise as more people seek vacations that offer relaxation, health, and rejuvenation. Advertise spa retreats, yoga retreats, wellness resorts, and health-oriented travel packages to attract this growing segment.

What is the future of Travel Advertising?

  • The future of travel advertising is expected to be highly personalized, leveraging advanced technologies such as artificial intelligence and machine learning to deliver tailored content and offers to travelers. The focus will also be on creating immersive experiences through virtual reality (VR) and augmented reality (AR), allowing potential travelers to explore destinations virtually before booking. Sustainability will play a crucial role, with more travelers seeking eco-friendly options and companies highlighting their sustainable practices in their advertising.

How important is social media for travel advertising?

  • Social media is incredibly important for travel advertising as it allows brands to reach a broad audience, engage with potential travelers, and showcase destinations and experiences through compelling visuals and stories.

How can I measure the success of my travel advertising campaign?

  • Success can be measured through Key Performance Indicators (KPIs) such as website traffic, click-through rates, conversion rates, return on ad spend (ROAS), and engagement rates on social media.

What are some effective strategies for off-season travel advertising?

  • During the off-season, focus on highlighting unique experiences and deals that travelers can take advantage of. Use personalized marketing to target specific demographics and interests, and consider promoting destinations that offer activities suitable for the off-season.

How can influencers help my travel advertising strategy?

  • Influencers can help by reaching a wider audience and building trust through authentic content. They can showcase your destinations and services in a relatable way, which can lead to increased engagement and conversions.

As seen from the strategy tips and information in this article, understanding and connecting with the customer is key in the travel industry. Hopefully, you’ve learned something new that you can implement when planning your future travel campaign or designing ads for it.

Ana Predescu

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How To Create Impactful Travel Business Marketing Ads For Different Platforms

  • Social Media

In 2023, digital ads are predicted to account for more than 66% of the total spend on global advertising. This goes to show just how impactful online advertising is, and how so many companies use it for increasing sales and revenue growth.

If you want to reach new customers fast, then running travel business marketing ads is the best way to do so.

A major benefit of running paid ad campaigns is that you can target the right audience and ensure that your business and booking pages are front and center of their buying journey.

And with so many different advertising channels and formats to choose from, you can be very specific about how you attract customers through travel advertising.

Not sure where to start? This guide will cover everything you need to know about preparing your first ad campaign.

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What To Consider Before Pursuing Travel Advertising 

Before you start running travel business marketing ads, it's important to take a number of key considerations into account. This will help you create ads that are more effectively targeted in order to achieve a better ROI.

Know Your Audience 

First, you need to have a clear understanding of who your target audience is. This is essential if your ads are going to reach the right people.

The great thing about running online ads is that you can access very detailed targeting options. This means you can be highly specific about what demographics, interests, and locations your ads display.

Start by understanding exactly who your prospective customers are. The best way to do this is to create detailed customer personas that outline elements like the target customers' age, location, interests, income, pain points, and more.

This way, you’ll be able to target the ads so that only relevant people see them. This will help your campaigns achieve e a better ROI.

Understand Your Target Audience’s Behavior 

You’ll also need to have a clear sense of how your target audience consumes information online. This is necessary for choosing the right platforms to run travel advertising campaigns on.

An important aspect of this is understanding the customer journey and the different steps they would take from discovering your brand to becoming a customer. If you focus your ads on platforms where your audience isn't active, your ads won't end up driving conversions.

Travel business marketing ads

Being Aware Of Your Ad Budget 

Paid advertising campaigns cost money, so you need to set aside a clear budget accordingly. Of course, your aim is to generate more money from the campaigns than they cost, i.e, to achieve a positive ROI.

Understand the different ways you pay for ads (usually PPC ), and establish a budget for this. You should also be clear on what your ideal return on investment would be for your ads to be profitable.

Best Types Of Travel Business Marketing Ads 

The great thing about travel business marketing ads is that you have loads of different platforms and ad formats to choose from. This gives you plenty of options for effectively targeting your ideal customers, regardless of what their online habits are.

Let’s break down some of the best platforms and ad formats that travel businesses can use.

Google Ads 

When it comes to online advertising, Google Ads remain the most popular. This makes sense seeing as Google is generally the first place people will go to to discover businesses or experiences.

Google offers a variety of different ad formats:

Search Ads 

These are the text ads that display at the top of Google search results. You bid on relevant keywords to have these ads displayed.

Display Ads 

These are ads that include images that display on other websites outside of the search engine.

Video Ads 

Video ads that appear on YouTube (more on this later).

Shopping Ads 

Ads that list products on Google search.

travel advertising

Local Ads 

Ads on Google that send customers to a physical location.

Smart Ads 

Automated ad campaigns that run on Google and across the web.

Discovery Ads 

These ads run across Google’s different feeds.

For travel business marketing ads, the best approach is generally search ads. These are the most common forms of Google ads, and they display similarly to regular Google search results.

Using these ads is a fast way of reaching the top of the SERP.

Your ideal customers are probably going onto Google and searching for something along the lines of “kayak tour near me”. Being savvy about the relevant target keywords can help your ad appear on top of this search query. This is a highly effective way to attract a lot more customers.

Facebook Ads 

Facebook Ads are an extremely popular option for running travel ad campaigns. Consider how much data Facebook holds on its users. This gives you a lot of room to be really specific about how you're going to target the right people.

Many different types of Facebook ad campaigns exist, such as:

Image Ads 

Image ads include a still image with a CTA.

This refers to a video with a CTA.

Instant Experience Ads 

Full-screen ads that include interactive, multimedia options.

Carousel Ads 

Ads that can feature up to 10 images and videos in a swipe-through carousel format, including a CTA.

Lead Ads 

Ads that include a lead generation form to collect email addresses.

Travel business marketing ads

Dynamic Ads  

Personalized ads that connect your product catalog with your Facebook Events Manager and Facebook Pixel. This lets you display ad content to users who also viewed the page or product on your website.

Stories Ads 

Ads that appear inside Facebook Stories.

Messenger Ads 

Ads displayed in Facebook Messenger. You can also use these on Instagram and Whatsapp.

Image ads, video ads, and carousel ads are some of the best options for travel businesses, as they let you display your travel experiences in an eye-catching and engaging format. Be sure to use a relevant CTA (like “Book Now”) to increase your conversions.

YouTube Ads 

YouTube is owned by Google, so YouTube Ads are Google video ads (as mentioned above).

Video is the most engaging form of content. Running video ads can be a practical way to grab the viewer's attention. It also lets you display a lot more than images. For travel businesses, this gives you the ideal opportunity to show off your travel experiences and destinations to entice users into booking tours.

Running these ads isn't as easy as other formats, as you’ll need to create quality video content. Bidding on video ads can also get expensive.

Instagram Ads 

Instagram is owned by Meta, so Instagram ads and Facebook ads are managed through the same platform. If you run ads on Facebook, those ads can also run on Instagram at the same time.

Instagram and Facebook ads work in much the same way. Although Instagram also offers ads for its unique features, like Reel Ads, Stories Ads, and Shopping Ads.

Travel business marketing ads

It's important to understand your audience and how they interact with each different platform in order for your ads to be most effective.

Twitter Ads 

If your target customers are on Twitter, this could also be a compelling medium for running paid ad campaigns. Twitter lets you run ads in a few different formats, including:

These ads look like standard text-based Tweets.

A single image is displayed in the ad.

These are ads that display a video.

Up to six images are displayed in a swipe-through carousel format.

Moment Ads 

This option allows you to curate a collection of Tweets to tell a story.

Retargeting Ads 

Retargeting is a type of ad strategy that can be run on Google Ads and Facebook Ads. The idea is to show relevant content to people who have already interacted with your website.

For example, a person visits your site, looks at a tour page, and then leaves. You can run retargeting ads (powered by tracking pixels), to then display an ad for that same tour page to the user on different websites.

This is a fantastic strategy for selling more tours, as the people who see retargeting ads have already shown an interest in your business, so they’re more likely to make a purchase.

Tips For Creating Travel Business Marketing Ads 

Once you’ve established what ad platform is best for your travel business, you’ll need to make sure your ads stand out.

travel advertising

Here are a few tips and tactics to keep in mind when creating your ad campaigns.

Use A Compelling CTA 

This is an essential rule for any effective ad campaign, regardless of the platform or ad format you're using.

Your ad exists to drive conversions and to achieve that you need to have a clear call to action (CTA). make sure this CTA is simple and compelling, and that it makes sense for your ad campaign goals.

Optimize Your URL 

It’s crucial that you use a URL for your ad campaigns that align with your ad messaging and CTA. If you're running search ads, the user won't be very interested if they see a long URL that doesn't seem relevant. Make sure that your URL structure aligns with the objective the user has.

Optimize Your Landing Page For Conversions 

Your ad may be the ultimate tool for attracting a lot of clicks and driving traffic to your landing page. However, none of this will matter if your landing page isn't properly optimized for conversions.

Make sure the page you send traffic to is relevant to your ad, and that it includes all of the details and information a user will be looking for. Make sure your CTA is clear, and that you don't require too much information from the user in any forms on the page.

This will most likely be your tour booking page. By using the right travel booking software , you’ll be able to create a more optimized booking page for a better user experience.

Travel business marketing ads

Make Your Ads Visually Appealing 

Your ads should stand out and be visually appealing. If you're running social media ads, your goal is to stop people from scrolling and grabbing their attention.

This means you should try to include strong visual elements, and refrain from making your ads too text-heavy. Try to clearly communicate the value of your ad in a line or two.

If you run video ads, keep the videos short and try to grab attention from the first second.

If you're running text-based search ads, be very careful about creating your headline. This needs to be simple, but impactful.

Test Your Ads 

A recommended strategy for running travel business marketing ads is to test, update, and optimize your ads.

By running A/B tests on your ads, you’ll be able to implement the most effective ads that offer the best conversion rates and ROI. The more you test and optimize, the better your ad performance will be.

Conclusion 

With the right travel business marketing ads, you’ll be able to attract a lot more customers and generate more sales. Once you establish what ads make the most sense for your marketing goals and target audience, it is a highly effective way to increase your tour bookings.

If you're looking for more travel industry tips and resources, then take a look at WeTravel Academy . We have created an extensive library of guides, courses, webinars, articles, and more, to help travel industry professionals grow their businesses.

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About the author

Isabel Espinoza (she/her)

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6 ideas for travel and tourism advertising campaigns (with examples)

Carla Vianna

Want to create eye-catching travel ads like Expedia, Southwest Airlines, and KAYAK?

As travel starts to pick up again, it’s time to get serious about your advertising. Tour operators can hugely benefit from paid ads — but with so many forms of advertising available across different platforms, you may be wondering where to start.

In this post, we’re sharing actionable strategies to build better ad campaigns that appeal to your target audience, plus top-level examples from the brands who do it best.

Top factors to consider for travel advertising campaigns

Want to see more positive results from ads? Keep these strategies in mind when crafting your future marketing campaigns .

1. Define your target customer

Do you know who your customers are? Before you begin crafting an ad campaign, you need to know more about your guests.

Building a buyer persona is a strategic way for tour businesses to get to know their customers. A buyer persona is a visual representation of your ideal customer: Dig into their demographics, study their behaviors on your website, and send surveys to your email list to find out more.

The takeaway? You’ll find a much higher ROI with ad campaigns that specifically appeal to your target audience.

2. Understand the travel customer journey

It’s difficult to sell a tour to someone who hasn’t decided on a destination yet. Ideally, you want to show your ads to people when they’re most likely to book.

Understanding the travel customer journey can help you pinpoint when that is. Google defines the travel search process in four stages:

  • Dreaming: Guests are looking for destination inspiration.
  • Planning: Guests are researching potential travel dates, hotels, and activities.
  • Booking: Guests are booking flights, hotels, etc.
  • Experiencing: Guests have arrived and are searching for activities and attractions to experience.

Tour operators are likely to see more conversions in the “booking” and “experiencing” stages. For example, if you’re investing in Google Ads, it’s better to target narrow search terms like “best hiking tours in Colorado,” which is what someone in the booking or experiencing stage would search for.

People in the dreaming stage, on the other hand, would likely be searching overly broad terms like “best summer destinations.”

3. Choose the right platform

There are several different platforms to launch your advertising campaigns, and choosing the right one matters. Where is your audience most likely to see your ad? Where are they already hanging out?

Here are five popular travel advertising outlets:

  • Google Ads: Show up at the top of Google search results for relevant keywords.
  • Social media ads: Target specific demographics on Facebook and Instagram.
  • Yelp ads: Appear to people searching for similar experiences on Yelp.
  • Tripadvisor ads: Target people planning a trip to your destination.
  • Email marketing: Offer discounts to your email list, one of the more cost-effective ways to advertise.

4. Pay attention to seasonality

Timing is one of the most important factors in travel advertising. Keep seasonality in mind when crafting your campaigns, and remember to edit previously launched campaigns as needed.

A skiing ad won’t make sense at the beginning of summer, so make sure to pause seasonally irrelevant campaigns.

5. Stay true to your brand

airbnb experiences

Your ad campaigns should reflect your brand identity. People who click on your advertisements are expecting to find the same tone of voice, visuals, and customer experience on your website.

6. Use geographic targeting 

Rather than making your ad visible everywhere on the planet, you can target specific locations your guests are likely to be in. For example, you can target other tourism websites in your state to lure in tourists who are already visiting.

By narrowing down your ad’s geographic reach, you can maximize your budget and focus on the areas that’ll bring you the most return.

7. Promote your sales and special offers

What better way to entice someone to click on your ad than to present them with an unbeatable offer? Advertisements are an effective way to promote your sales, especially seasonal offers. You can send out an ad offering a great discount during the low season to help replenish your bookings, for example.

Pro Tip: One of the simplest ways to do this is by creating coupon codes. Here is how easy it is to create a new coupon code in Xola.

8. Leverage user-generated content 

intrepid travel instagram post

Sometimes you can generate an ad campaign with user-generated content alone. It’s another cost-effective way to bring more eyes to your tour company.

You can start by encouraging guests to use your brand’s hashtags, share their photos with their own followers, or even submit photos on your website. Apps, like Fotaflo , which integrates natively with Xola, make the process of curating UGC photos and videos easier. Tour operators can also offer incentives for anyone who posts on social media about your tours, such as hosting a giveaway for everyone who uses a hashtag related to your brand.

Tour operator Intrepid Travel asks guests to share their experiences on Instagram with the hashtag #BeIntrepid , for example, which has garnered over 50,000 posts.

Guests typically love seeing their content reposted on other accounts. Still, make sure to always credit the original owner. To avoid serious copyright issues, many brands ask followers to agree to a disclaimer about how and where the images will be used before re-posting them.

Reviews can also be considered user-generated content — but tour operators need to be very careful when it comes to encouraging guests to leave positive reviews. Tripadvisor prohibits brands from offering incentives in exchange for testimonials “because they can hinder the validity and accuracy of reviews.”

9. Use images and videos

Images and videos are the most powerful form of advertising in the travel industry. High-quality images of your destination and scenes from your tours can entice hundreds of clicks. An expertly crafted video can drive even more engagement.

Instagram and Facebook are great places to start experimenting with image and video ads; see a couple of great examples below.

6 examples of great travel advertising examples 

Ready to see these strategies in action? Here are six travel brands that have nailed their travel marketing — including examples of general ad campaigns, paid search ads, and social media ads.

Expedia’s campaign: “It matters who you travel with.” 

This Expedia campaign wants travelers to feel confident booking with the platform in a post-pandemic travel world. The tagline “It matters who you travel with” frames the company as a trusted travel partner rather than just a booking platform.

The company created a playful and very relatable video of a solo traveler who runs into several hiccups on her trip. That is until actress Rashida Jones steps in, embodying Expedia, and makes the trip more memorable.

The company chose a video to expertly convey its marketing message to travelers: Expedia promises a seamless trip and memorable experiences you can’t find on your own.

Southwest’s Transfarency campaign

Southwest Air Lines’ new campaign targets the controversial topic of ticket prices. The company has always billed itself as a transparent brand that cares about employees and customers alike. The new campaign called Trans fare ncy , a play on the words transparency and airfare, builds on that reputation.

The campaign promises customers no unexpected bag fees, change fees, or hidden fees. It’s a great advertisement because it fits perfectly within Southwest’s brand identity, and the airline delivers on the promise.

TourRadar’s travel and destination Facebook ads

Vienna-based TourRadar launched a Facebook campaign to increase bookings from people who had visited its website. The company used visually stunning travel ads to promote relevant tours to people who had browsed the same tours online.

The company also promoted relevant destination offers and tours to people who hadn’t visited their website yet but had shown interest in the destination. The campaign focused on the company’s core markets, including the U.S., the U.K., Australia, and New Zealand.

It was a success: TourRadar doubled its conversion rate over a year.

KAYAK’s video ads on Instagram

Kayak facebook ad example

KAYAK ran video ads on Instagram to bring more people to its website, including one that shows how simple it is to filter flights by airline, price, number of stops, and destination.  

The company played around with ad placement in both Stories and the News Feed, and each ad had a “book now” or “learn more” call-to-action button that linked back to the KAYAK website.

The ads were shown to a lookalike audience based on the travel search engine’s existing audience, which increased the likelihood of clicks. As a result, KAYAK saw a 5x increase in incremental sales conversions.

Airbnb Experiences search ad

Airbnb experiences search ad

Airbnb is targeting people who search for outdoor activities in Colorado to promote its local-led tours. In this example specifically, Airbnb’s paid search ad for a hiking tour shows up under the search for “best hiking in Colorado.”

The title “Hiking in the Rockies – Year Round” quickly answers the questions of “where” and “when,” two details that directly impact the customer’s trip. The wording of the title narrows down the search for the searcher. The description focuses on Airbnb’s unique offerings — “hosted by expert locals,” “experiences vetted for quality,” and “small group sizes — further enticing readers to click.

It’s a great example of Airbnb using a feature other than its main accommodation services to bring people into its website.

Viator’s Brooklyn food tours search ad

viator search ads

Here’s another effective Google Ad example. Viator is promoting its food and wine tours in Brooklyn under the search term “Brooklyn food tours.” 

Unlike the other search ads that pop up, Viator specifically mentions the keywords that the customer will be skimming the page for and includes another enticing offer.

Viator includes “Book & Save Money” in its title, directly appealing to money-conscious travelers visiting a destination known for being very expensive. Therefore, this ad specifically speaks to budget or mid-range travelers who appreciate a good deal.

As you can tell from these examples, an effective ad campaign is crafted around your ideal audience. Top travel companies like Viator and Southwest use words, images, and videos to appeal to their target customers, and your campaigns should follow suit.

Now it’s time to implement these strategies into your own campaigns. Then sit back, relax, and watch those bookings soar.

Writer Carla Vianna

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Meaningful, Contextually Relevant Environments Drive Engagement

Consumers are bombarded by advertisements all day every day, simply targeting them isn’t enough in today’s world. Planners need to look deeper to invest in media partners that drive engagement and deliver contextual relevance to increase visibility and impact of campaigns. 

Understanding that travel is a passion for our viewers, it has long been a staple of our content mix. So much so that our editors begin each week with the “Monday Morning Ahh,” featuring a beautiful destination spotlight to ease into the work week and alleviate the Monday morning blues. Later in the week, we follow up with our “Wednesday Travel Gems” spotlight on a unique destination including interesting facts. These are all in addition to our tried-and-true Travel Tips and Travel News. Plus a mix of high-utility content like Travel Weather and Flight Status combined with the ever popular user-generated “View From Your Vacation” photo feature showcasing photos of the stunning adventures of our loyal viewers.

Captivate editors don’t stop there: when summer heats up, so does the focus on travel! Striking the same balance between high-utility content (Summer Weather Dashboards), informational content & aspirational adventures. A few of our favorites include Eco Excursions featuring tips on how to be an eco-friendly tourist and Road Trip Tracks sharing songs best suited to viewers’ weekend journeys. 

All travel content – and more – is sponsorable and available for brands to align their campaign to enhance contextual relevance and overall impact.  

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Successful Travel Advertising Strategies Are Targeted and Relevant

The most successful campaigns blend the efficiency of sophisticated targeting capabilities with the creativity that ensures the ad is noticed, relevant and meaningful to your intended audience. An experienced, trusted partner that can collaborate with you to ensure your campaign delivers on both fronts is the key to success.

Below are a few unique examples that demonstrate the value collaborative partnership can deliver to targeting solutions and campaign creativity to move the needle and drive bookings. 

MARRIOTT executed a high-impact campaign featuring a mix of full screen ads & contextually relevant brand integrations which were synced with native content . The Captivate editorial team partnered with Marriott to source relevant, useful and meaningful content from the Marriott Bonvoy Traveler ™ website that resonated well with their target audience & drove increases in key metrics.

PRINCE EDWARD ISLAND (PEI) TOURISM is a repeat client who saw great success from their custom content series on Captivate. PEI partnered with Captivate editors to develop a brand integration featuring custom content highlighting PEI facts, destination attractions and more.

ARIZONA TOURISM partnered with Captivate to identify and align with a custom blend of content categories that speak to their target audiences of “Foodies,” “Self Care Seekers” and “Luxury Travelers.” Their eye-catching brand integration creative aired alongside food, lifestyle, health/wellness and travel content in key cities. 

AMTRAK took a fun and creative approach, hitting a home run in ensuring their campaign perfectly aligned with contextually relevant content. A brainstorm with the Captivate team sparked the idea to have Amtrak sponsor “Flight Delay” content in key markets up and down the East Coast.  The strategy perfectly reinforced Amtrak’s brand goal to drive consideration of rail travel by aligning with pain points for air travelers; flight delays!

NORWEGIAN CRUISE LINES used a turnkey but effective strategy, aligning their creative with Travel Tips and Travel Destination. 

There are many more examples of alignments that enhanced the impact of the travel brand’s campaigns. One interesting strategy featured a data integration that showcased hot Florida temperatures in cold northern markets to entice winter-weary professionals to book a flight south. Weather triggers are a great strategy to promote relevant destinations; Snowing in New England? Let’s trigger creative targeting skiers to book a trip and hit the slopes. 

Campaign Measurement Confirms Strategies are Effective

A recent Cathay Pacific campaign aimed to increase brand consideration among International Travelers. Captivate was a perfect partner due to our ability to effectively reach their audience and provide campaign effectiveness research to validate success.

Cathay Pacific

  • 69% Ad Recall Among Asian Travelers
  • +17% Lift in Consideration
  • +14% Lift in Brand Awareness

Calls To Action Results

  • 93% of Those Who Recalled Took Action
  • 53% Went Online To Learn More
  • 43% Discussed With Friends, Family, Coworkers
  • 56% Would Consider Purchasing Future Flight on Cathay Pacific

Advanced targeting capabilities enable brands to target specific buildings in the Captivate footprint that effectively reach their target audience and ensure your plan is efficient.  When it comes to Travel, Captivate’s network reach includes nearly 12,000 displays in 1,950 buildings across North America delivering over 109.5 million monthly impressions.

Out-of-home advertising across multiple channels remains necessary, and adding partners that effectively target your audience is critical to achieve an efficient plan that yields results. With Captivate, targeted ads are paired with contextually relevant content delivered at a time and in a place where travel is booked and trips are researched. With 63% of professionals yet to book their next vacation, now is the time to partner with Captivate.  Let’s discuss your brand goals and solutions to elevate your campaign performance. Captivate is here to help .  

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Book a demo to learn more about impactful, engaging digital signage solutions from Captivate.

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Marketing to Business Travelers: the Ultimate Guide

June 12, 2020.

Are you ready to start effectively marketing to the 405 million long-distance business trips that happen every year? While not common to every bed and breakfast or vacation rental, business travelers can be the bread and butter of your business, if appropriately targeted. Many hospitality professionals feel marketing to business travelers is simply a matter of targeting them.

We’ve simplified your business traveler marketing strategy with our detailed checklist. Get it delivered right to your inbox today! 

Get Your Guide

Everything You Need to Know About Marketing to Business Travelers

Hosting business travelers is nice work, if you can keep it. Business travelers aren’t complicated. Here are a few things you need to know about effectively marketing to business travelers. 

Knowing Your Market

1) dependable.

They consistently stay on your property. Their business is reliable year-round and not dependent on the season or weather, as is the case with leisure travelers. Besides, business travelers are often the only business on weekdays.

Once a business traveler gets used to a place, they will become loyal to that business. There can be many reasons other than actual loyalty for a business traveler to stay at your property. That said, the behavior is the same no matter how they arrive there.

3) EASY TO PLEASE

Business travelers, to quote one bed and breakfast owner, are, “in late, out early, and don’t spend a lot of time in the room, which cuts-down on wear-and-tear and use of facilities.” Business travelers tend to overlook the fine-tuned details in exchange for a comfortable room with easily accessible amenities.   

4) NOT PRICE SENSITIVE

Companies usually foot the bill for stays at lodging establishments. As such, attempts to bargain-down the rate historically were rare. Again, business travelers are looking for a comfortable stay with an easy booking process.

Acknowledging Challenges of Marketing to Business Travelers

A changing marketplace has provided both challenges and opportunities for attracting business traveler customers to independent properties like boutique hotels, bed and breakfasts, and vacation rentals.

PROBLEMS ATTRACTING BUSINESS TRAVELER CUSTOMERS

In the past, the assumption of business travel was that these road warriors holed-up in sad, drab, chain hotels when they traveled. This was primarily due to the simple fact that it was all around easier to book at chain hotels.

  • They provided a consistent experience from beginning to end, regardless of where the guest was staying in town or in the country.
  • They offered full-service amenities such as restaurants, gyms, spas, business, and conference space.
  • It was easier to book at them, as travel agents could simply find and call the nearest Marriott, Hyatt, or other chain hotels for Mr. Smith’s trip to Detroit and save Mr. Smith the trouble of researching himself.

Adapting to Changing Times

Booking business travel has never been more accessible. Due to online book agencies, mobile capabilities, and the explosion of home-share companies, it is time to rethink how we market to business travelers. 

Business travelers looking for a fresh way to stay alternatively from chain hotels means more opportunities to get creative with your marketing strategy. Follow a strict social media strategy, create packages that even those with minimal time want to book, follow up with successful email marketing. You’ll be well on your way to attracting this massive demographic.  

Understanding What Business Travelers Want

So the next question is, what do corporate travelers want when they travel?

The simplest answer? To control their environment. Think about it—business travelers are usually forced to travel away from the homes they know and love. Giving these travelers the option to control as much as their hotel experience as possible is the key to winning over their suitcases.

1) Location, Location, Location

This is one of the most important amenities (besides cleanliness) that your boutique hotel, vacation rental, or bed and breakfast needs to offer. Marketing to business travelers is pointless if there’s nothing near you that they want to be near.

2) Free, Fast, and Non-Frustrating WiFi

The need for WiFi is arguably more important to business travelers than location. 49% of business travelers consider free WiFi a deciding factor while deciding on a hotel, and 90% expect there to be WiFi at their hotel.

3) Readily Available Coffee

Some theorists argue our modern world was established with the abundant use of coffee to kick-start the Industrial Revolution . Coffee is necessary for many, if not most, in the business world. As such, business travelers want and need coffee in their lives, preferably all the time.

Moral of the story? Don’t skimp on the coffee.

4) Readily Available Food

In the past, guests expected a restaurant on-site when they arrived at their business travel destination. Business travelers work too much to have time for that. Business travelers work for more than 240 hours per year than the average American worker. 39% of business travelers work more hours when they travel than when they’re at the office.

While 4-star dining is lovely, business travelers may be content with grab-and-go options. Include healthy choices in your easy-access bistro, and travelers looking to avoid the battle of the bulge commonly fought by road warriors will thank you.

5) Easy, Convenient Parking and Proximity to Mass-Transit and Transportation

This fits in with the location requirement. When marketing to business travelers, highlight these essential amenities when potential guests are comparing you to competitors. If your lodging establishment is the best choice of the downtown hotels near Greenwich Hospital , make sure that your hospitality marketing strategy highlights these key points.

7) Comfortable Seating

We, business travelers, need comfortable spots to check Google Analytics!

You may not think of this regularly, but business travelers will notice if you force them to find basic business equipment. And losing them to go back to a chain hotel will be a major bummer if all you needed to save that relationship was a scanner.

Some more items important for meeting business travelers include:

  • A functional desk in the room
  • Ergonomic desk chairs in the room

6) Wellness Options

It’s not unusual to see corporate travelers concerned about their waistlines. Between long stretches of sitting down on flights and cars and eating whatever is readily available, it’s an uphill battle.

But helping them out will undoubtedly win you brownie points. Some ideas to wellness-centered travel would be offering complimentary access to a local gym or in-house wellness kits. 

7) Easy Bookkeeping

Make all aspects of planning and follow-up as easy as possible. While an entire software solution isn’t necessary, offering itemized billing and invoices would certainly help.

8) Easy Check-In Process

marketing to business travelers

So why force them?

A non-traditional check-in experience permits travelers to avoid interacting with anyone if they want, or vice versa. But the important thing is that it doesn’t force the guest to do so for basic things like getting into their room or basic information. 

What could a non-traditional check-in experience look like on your property? Switching from physical keys and locks to a setup in which guests can get in and out of their rooms and units without interacting with the front desk, or even touching a keycard.

9) Flexible Check-in and Check-out

Speaking of letting business travelers maintain control over their experience at your boutique hotel, vacation rental unit, or bed and breakfast, having some flexibility with when a guest arrives and leaves can work wonders for customer loyalty.

Imagine if their flight leaves later than expected or their flight arrives earlier. Removing the hurdle of time gaps can go a long way in making those guests love you and come back next time they’re in town.

Start Planning Your Strategy for Marketing to Business Travelers

Once you know that you have a fantastic product for your target market, now is the time to start marketing to business travelers.

Create a great marketing strategy by using what you already have—great reviews, loyalty, a mobile-optimized website, and a little bit of data. While being keen on various aspects of hospitality marketing is important, essential areas for marketing to business travelers include SEO, PPC, website design, email marketing, and social media marketing.

GET GREAT REVIEWS OF YOUR PROPERTY

Just like the leisure traveler, corporate travelers want to know in advance what their experience at your establishment will be like. That said, their need for good reviews of your property is to avoid dealing with any surprises. A negative review will not necessarily translate to a deal-breaker for them as it could a leisure traveler. Be sure to keep your TripAdvisor, Yelp, and Google business listings updated and reactive. 

OFFER A LOYALTY PROGRAM FOR BUSINESS TRAVELERS

Just because the price is one element of a traveler’s decision to stay at your bed and breakfast, hotel, or vacation rental, doesn’t mean it should be the only one. While a discount is one option to offer in a loyalty program, the only real limit is your imagination.

Scope out your competitors for ideas and what appears to be already working. To get your research going, try Googling “(your location) hotels for business travelers.” Top results for that term are likely considered good answers to relevant searches, and therefore the right place to start.

Visit those websites and see what they offer and then build something even better. Travelers love free upgrades, free nights, and free use of amenities.

Keep in mind there is no perfect loyalty program. Experiment with your own and get feedback from customers on what’s working and what’s not.

Make It Mobile-Friendly

Nowadays, the average business traveler checks their smartphone 34 times per day. 59% of business travelers said they would feel disoriented, distraught, and lonely without smartphones for just a week.

Forcing business travelers to switch from their smartphones to a desktop takes control of their experience out of their hands. Of course, some corporate travelers may want to pick up the phone and call you to book. But if that seemingly small decision is a make or break for them, do you want them to pan your business before they get a full experience? Aim for a three-step booking to ease them through the process.

TARGETED COMMUNICATIONS TO BUSINESS TRAVELERS

Now that your property is optimized for business travelers to enjoy full control over their experience and you have business travelers already enjoying your place, it’s time to attract more!

The most important thing to remember is not to dilute your message. Business travelers don’t want to hear about a romantic or family-friendly experience at your property any more than a couple looking for a romantic getaway wants to know that you’re a great place to conduct corporate meetings. Business travelers usually travel during the week while family and romantic vacationers come on weekends. Target travelers differently, even down to having different pages on your website devoted to different target demographics.

As far as communication style goes, keep it straightforward with a focus on descriptions rather than emotion-provoking copywriting.

How Does All of This Relate to Content Marketing?

While a full suite of hospitality marketing services is the best way to attract hotel guests, business travelers are generally a more direct bunch. Here’s the breakdown of hospitality marketing services as offered by Q4Launch, and which to focus on when targeting corporate travelers.

SEARCH ENGINE OPTIMIZATION

Hospitality SEO is super useful. If you’re number one in your area for terms that your target demographic searches, they’ll land on your website, get all the information they need, and book. The simplest strategy would be to collect all relevant information for business travelers on one page.

WEBSITE DESIGN

Again, creating a user-friendly website, specifically mobile-friendly, is key to keeping organic traffic on your site. Simple is always better in the business world.

EMAIL MARKETING

Hospitality email marketing is highly effective for business travelers. Segment your email lists and customize your marketing efforts. Sending them an email about weddings risks being a major turn-off.

PAY-PER-CLICK ADVERTISING

This can provide quick turn-around, and is similar to SEO. This is a quick and effective way to rank on the front page of Google.

Discover More About Marketing to Business Travelers With Q4Launch

Are you ready to take ahold of the business traveler market? Partner with Q4Launch and discover how we are paving innovative ways to market to this growing demographic. Let us do the labor while you enjoy the benefits of hosting a loyal band of business travelers.

Curious how Q4Launch could factor into your overall hospitality marketing strategy ? Get in touch with us to get help planning-out your unique approach.

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  • Case Studies
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Effective Travel Ads: Examples and Ideas

advertising business travel

Looking for fresh ideas on how to create ads for your travel business? In this article, we'll explore tourism advertisement, focusing on what really resonates with the viewers. We’ll share a selection of creative ideas and insights for marketers looking to kickstart their travel campaigns. Stay with us and get inspired.

Features of Engaging Travel Ads

Creating ads that grab attention and get stuck in one’s head, making them hum the ad’s catchy tunes on the way to work, isn't easy—it takes a whole team of creative minds. But even with all that creativity, these ads often share some key elements and are built on the same basic principles.

The 5 Commandments of Good Travel Ads:

1. Emotional resonance. Ads that evoke feelings of excitement, peace, or adventure tend to connect more deeply with viewers, encouraging them to imagine themselves in the setting.

2. Visual storytelling. Can’t afford a team of outstanding screenwriters? Luckily, in the tourism industry it’s often enough just to show what a destination looks like. This is the case, when an image speaks a thousand words, and a video is worth a thousand pictures.

3. Compelling narratives. Storytelling and a simple, but strong message is what truly sets great ads apart. Always keep in mind that people don’t want to buy tickets and tours - they pay for emotions, memories and adventures with their loved ones. If you want to create a strong message, define for yourself what your company’s mission is, and how exactly you aim to make your clients’ lives happier and easier.

4. Personalization. Speaking to a broad audience is rarely sufficient. Spend extra time to understand who your clients are. What are their lifestyles, budget, values? At what stage of decision-making are they? Are they just window shopping? Are they thinking about where to spend their honeymoons? Or maybe, they already have a destination in mind, and now search for the best deals? Conduct a survey, use big data and hire a strategy team to learn everything about your target audience.

5. Call to action. A self-explanatory, but often overlooked point. A strong CTA that clearly guides viewers on how to explore more about the destination or offer ensures the ad doesn't just captivate but also converts interest into action.

6 Best Travel Advertisement Examples

Let’s take a look at some travel ad examples to see how the industry giants do it.

1. American Express Travel

Why does this Delta SkyMiles American Express Cards ad work? It’s short, its message is perfectly clear and simple, and it speaks to a very specific demographic. If you’ve ever been in a long-distance relationship, you know how expensive it is to keep seeing your significant other frequently. Amex doesn’t offer their clients to save some money on flights. Instead, it offers to remove the obstacle that stands between them and their desired love lives.

In this ad , Amex offers exclusive access to event presales, to dedicated venue entryways and Card Member lounges:

Here is what the Vice President of Global Brand Advertising at Amex, Jessica Ling, has to say about this ad:

“Sports have the power to connect communities around the world. We’re excited to launch these high-energy, contextually relevant ad spots that show a mother and daughter building their connection through a shared love of sports. We hope by watching these stories, viewers will get a taste of the energy and excitement that comes with experiencing sports with Amex.”

2. Booking.com

What does the following Booking ad sell?

Right, it sells the opportunity to try oneself in different roles people don’t get to play in their everyday lives. Whether you're an office worker or a stay-at-home dad, book a vacation and be an explorer, an artist, or a professional surfer. This ad is a pro example of when a strong message gets across even without precise targeting.

And here is a banner ad by Booking:

travel ad examples

It has several noteworthy features:

  • a great photo, which conveys emotions;
  • a clear and straigh-forward CTA;
  • seasonality (it is tied to New Year -  a time, when most people probably reevaluated their life decisions and promised themselves to experience life more);
  • a limited special offer.

travel ad examples

Most companies strive to be omnipresent and reach viewers through all the possible channels. Here is an ad that runs across META platforms. Nothing fancy, but the main elements of a good ad are still here. It features a short video of surfers, a clear CTA that invites to install the app, and a short message that highlights the company’s main proposition - the possibility to find and book a place fast and easy. 

The company makes sure to dominate the search result pages too. Just last month they ran around 2.1M Search ads on Google:

travel ad examples

And even though their Paid Ads game is strong, the company visibly invests a lot of resources into Search Engine Optimization . This way booking.com appears on the search result pages of most of the travel-related queries, saving a lot on clicks:

travel ad examples

Most of the tourism industry giants use pop-up ads on their websites:

travel ad examples

It’s a great opportunity to inform about your current special offers, or get visitors on the email list in return for some bonuses. You have to be careful with pop up ads though - sometimes they can do more harm than good. 

Read more about how to make effective pop up ads here . 

Another effective strategy that many companies use is user-generated ads:

Such approach kills several birds with one stone:

  • it costs basically nothing;
  • it serves as a social proof and makes the company look trustworthy;
  • you get exposure among the users’ following.

travel ad examples

Agoda also runs ads on Meta. This ad in particular is 6 seconds long, but enough for the actor to say the buzzwords:  “cashbacks, coupons, discounts”. Most companies use short formats on social media ads, saving longer and more complex video ads for Youtube.

And here is a beautiful campaign run by Agoda during the pandemic:

It shows sympathy for everyone stuck at home, and shifts the focus from closed borders to discovering places in our own countries. It’s compassionate and doesn’t pressure us to purchase anything. It simply suggests that now might be the time to see more of our own countries, and Agoda is here to help with special offers. 

The recipe is the same:

Understanding the pain of the target audience + strong positive message + beautiful emotional storytelling + great visuals. 

Be like other successful companies and don’t forget about mobile marketing . Travel companies that have mobile apps actively invest in Paid User Acquisition and App Store Optimization. 

travel ad examples

But, of course, mobile marketing isn’t limited inside the app stores. Here is a creative and slightly dark YouTube ad from Kayak marketers, who did a great job at understanding the struggles of their target audience:

One more proof that the Kayak marketing team just gets us:

travel ad examples

No, we’re not telling you to use politics in your marketing messages. But it’s always worth it to keep up with the latest news and trends, in which people are emotionally invested. If done tastefully, such ads are likely to become viral and connect with big audiences. 

Take a look at this campaign that ran on YouTube and TikTok:

Just perfect targeting. If you can, always address different segments separately.

travel ad examples

This is an Expedia Facebook ad. If you look closely, you'll notice it's structured similarly to the travel ad examples from other companies we've discussed. It targets parents with family-friendly packages and features a clear call to action (CTA).

Expedia has a very strong social media game. Apart from the most popular media, it also runs ads on Pinterest, which has less competition and still isn't widely-used for advertising.

travel ad examples

This video ad from Expedia is another good example of appealing to emotions and using a strong slogan:

If you’d like to get more inspiring ideas and see ad examples, choose a brand you look up to and browse through their social media and YouTube account. Also, Google, Meta and TikTok have open ad libraries that show what kind of campaigns run on the platforms at the moment. 

Ideas for Crafting Effective Travel Ads

Now let’s sum up what we have seen. Based on successful campaigns from leading companies, here are some straightforward ideas for making ads that connect with viewers and inspire action.

🥰 Make an Emotional Connection

Try to create a strong emotional bond with your audience. Like Agoda's campaign during the pandemic, show you understand and care about your audience's current challenges. Showing support for your clients without pushing for sales can make your brand feel more relatable and trustworthy.

🌍 Keep Up with Trends and News

As suggested in the Kayak example, staying updated with the latest trends and news can make your ads more relevant and engaging. This approach can help your ad become popular and connect with more people.

🤳 Use Content from Your Customers

‍ Add content made by your customers, as it's cost-effective and acts as proof of trust. Ads with content from users can make your brand seem more credible and expand your reach to the users' followers, making your company seem more reliable.

✔️ Show Clear Benefits

Make sure your ad clearly shows the unique advantages your service offers, like the Amex Miles Cards ad that focuses on solving a specific problem for its target audience. Ads that clearly state their benefits tend to work better.

🗂️ Target Carefully

‍ Make your message specific for different groups of people, as shown by Airbnb's campaign. The more personalized your ad feels to its viewers, the more effective it will be.

💡 Use Eye-catching Visuals and Easy-to-Remember Slogans

‍ Use striking visuals and catchy slogans to make your ads memorable. Expedia's video ad is a good example of how using emotions with great visuals and a strong slogan can make a big impact.

💰 Promote Special Offers and Benefits

‍ Don't hesitate to highlight special access, discounts, or special deals, as Amex Travel does. These incentives can be a key factor for people thinking about making a purchase.

➡️ Have a Clear Call-to-Action (CTA)

‍ Your ad should have a straightforward CTA, telling viewers exactly what to do next. Whether it's booking a trip, looking at discounts, or signing up for an email list, make the next step clear.

🍁 Take Advantage of Seasonal Trends

‍ Use seasonal trends and holidays to make your ads feel more timely and relevant. Booking.com's banner ad related to New Year's resolutions is a great example of how to connect with people's mindsets during different seasons and holidays.

By applying these simpler ideas, drawn from the practices of top travel companies, you can create effective travel ads that grab attention, spark interest, and get viewers to engage with your brand.

Unlock Your Potential with Promodo

We know managing ads can be tough. To make a successful campaign, you need strategic approach and creativity. But you don't have to figure it out by yourself. Promodo experts are ready to help you every step of the way, from researching the market and running A/B tests to launching pay-per-click campaigns and analyzing the results. Get in touch with us today, and let's talk about how we can help you reach your goals.

Here is the feedback we got after working on destination marketing for National Tourism Department of Seychelles:

tourism ads examples

Content Marketing Manager at Promodo

Immersing myself fully in any topic I explore and my appreciation for simplicity are the driving forces behind my work.

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As travel evolves, so does our technology. That’s why we built the industry’s first streaming platform that delivers a wholly unique experience for travelers.

This innovative approach to travel advertising gives travelers a firsthand view of what it’s like to be a tourist at various destinations. The videos our Media Studio team creates brings these locations to life, from road trips through the California desert to kayaking the Potomac or sitting down with filmmaker Spike Lee to talk about Brooklyn, New York. This immersive experience lets travelers shop for and book travel as they’re watching the content, putting a whole new spin on tourism marketing as entertainment.

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Travel advertising that delivers results

We’ve got decades of experience helping advertisers bring travelers to their destination, book hotels and flights, and more. We get you to the right traveler at the right time and through the right channel. You need someone who understands the travel business better than anyone else, and that’s Expedia Group Media Solutions.

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TravelAds Sponsored Listings

In the competitive hotel market, it’s essential to stand out from the crowd. TravelAds is a simple, proven solution with a pay-per-click approach designed to increase your hotel’s visibility with travelers. Use TravelAds to:

  • Boost room bookings.
  • Drive incremental revenue and profitability.
  • Reach the right travelers.
  • Control your cost-per-click and daily spend.
  • Create customized copy and images.

Accelerator

Like TravelAds, Accelerator, our cost-per-stay solution, is a budget-friendly and effective way to gain visibility with travelers. Use Accelerator to:

  • Boost your visibility in search results.
  • Scale up or down as needed with an easy-to-use platform in Partner Central.
  • Cost-effective: You only pay when you receive a booking.

Co-op campaigns

Make an impact with a collective and cost-effective advertising solution that will extend and amplify your marketing spend. Co-op advertising allows you to:

  • Connect with other destinations, hotels, airlines, and more to jointly engage with travelers and drive demand.
  • Easy and simple: We secure similar strategic partners for you.
  • Stretch your marketing budget.

Media Studio

Get access to our award-winning in-house creative agency to create immersive and compelling interactive experiences that engage travelers. With Media Studio you can:

  • Create videos that tell your brand’s story in a unique and unforgettable way.
  • Use emerging technology to stand out.
  • Build engaging social media campaigns and work with influencers.

Display advertising

Build a full-funnel experience that inspires, influences, and converts travelers. With display advertising you can:

  • Reach the millions of travelers who visit our 200+ websites every day as they dream, plan, and book travel.
  • Design ads that seamlessly integrate across all our sites.
  • Choose from a range of media options that work for advertisers of any size, budget, and business goal.
  • Create branded ads for mobile or email.
  • Become a sponsor — use homepage takeovers or promotional sponsorships to capture travelers’ imaginations.

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Work with the biggest brands in the business

Advertise with Expedia Group, where you’ll get the strength, experience, and reach of globally recognized travel brands to help you succeed. Our brands offer the largest expanse of travel channels for you to connect with travelers across the globe.

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Exclusive and actionable traveler insights

We have billions of data points from travelers using our 200+ travel websites. The benefit of this exclusive first-party data is unrivaled traveler insights, and, in a cookieless world, you’ll always be able to reach your target audiences with specific ads that align with their interests.

Explore our customer stories

Find out how we help advertisers meet their needs, from airlines and hotels to destinations.

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The largest airline in Canada, has been a long-time partner with Expedia Group Media Solutions. With Black Friday and Cyber Monday approaching, Air Canada wanted to stay top of mind with travelers looking for deals during some of the most important sales events of the year.

Hotels capture traveler demand

During the early days of the COVID-19, the Hyatt Regency Chicago realized that there was going to be limited customer demand. They decided to use TravelAds to differentiate themselves from other hotels in Chicago to drive bookings.

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Looking to rebuild and renew, VisitScotland embarked on a tourism marketing campaign to highlight the unique experiences it offers travelers.

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In a competitive market, visibility is key to filling room nights and Blinkup wanted to help Place of Charme connect with more travelers. To reach travelers worldwide, the marketing consultancy partnered with Media Solutions to showcase Place of Charme’s six properties on Expedia Group sites.

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New research to help you understand how travelers search, plan, and book travel.

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Our exclusive first-party data and research provides you with actionable insights.

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Are you ready to advertise?

Get in touch with one of our digital advertising experts today to find out how our first-party data insights and full-funnel suite of solutions can work for you.

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YOU CAN’T PLAN

 INCREDIBLE VACATIONS  IF YOU DON’T HAVE ENOUGH CLIENTS

As a travel agent, advisor or agency owner, do you ever feel like you’re perpetually lost at sea, endlessly circling without a compass to guide you? 

Maybe you’re akin to a night owl, burning the midnight oil and pushing the boundaries of your day, but still finding those high-flying goals always out of reach.

Or are you standing at the crossroads, wondering how to turn this passionate hobby into a thriving, profitable travel agency?

If any of these scenarios strike a chord, this quiz is just the lifeline you need. 

It’s designed to cut through the confusion and map out the precise direction for your travel business.

Simply embark on a quick journey through our 15 multiple-choice questions, and presto – your customized action plan will pop up on your screen faster than you can say “bon voyage”.

And to make sure you don’t misplace your itinerary, we’ll also email it to you as a handy backup. 

It’s the perfect starting point to plot your course towards a successful, profitable travel business.

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DOES THIS SOUND LIKE YOU?

Posting on social media only to hear crickets?

Sending out quotes only to be ghosted?

Burning the candle at both ends but still overwhelmed and exhausted?

Always super busy but not hitting your goals?

No clue where to find the type of clients who want to book the type of travel that you want to sell?

IT'S NOT YOUR FAULT. YOU ARE NOT A MARKETER.

6 steps that will change the trajectory of your business.

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GETTING NEW CLIENTS IS SIMPLE, NOT EASY

Hey there friend! So, you've got a knack for planning trips, maybe even unofficially for friends and family, and now you're thinking, "Hey, why not turn this into a career?"

But let's keep it real – you didn't go to business school, and marketing lingo might as well be Greek to you.

As you dive into the excitement of making travel dreams come true, you quickly realize that just having a website won't magically attract clients.

That's where we come in.

Here's your game plan:  

Dive into our vibrant Facebook communities, where you'll find support and valuable insights from fellow travel enthusiasts turned entrepreneurs.  

Explore our 6-Step Travel Business Blueprint, pinpointing areas where you may need guidance or resources.  

Discover our top free resources, including our enriching podcast episodes, informative blog posts, and comprehensive marketing training.  

​Get ready to learn the ropes of consistently bringing in new clients and turning your travel passion into a thriving business.

We're here to help you every step of the way!

PS. I'm the absolute BEST person to guide you through your entrepreneurial journey in the travel industry. Here's why...

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FORECAST YOUR COMMISSION

In the travel industry, most businesses are flying blind without clear commission goals, missing out on the roadmap they need to succeed – it's like driving without GPS.

We're here to help you set those targets and reverse engineer your strategy, giving you clarity on client acquisition, email subscribers, and average bookings per client, all customized to your niche and suppliers.

MAP OUT YOUR SALES PIPELINE

Once commission goals are set, it's essential to map out your strategy to reach them, much like needing directions on a GPS to reach your destination.

Without this step, you're essentially engaging in random acts of marketing, hoping something will stick.

This involves creating a detailed marketing and sales plan that outlines the steps needed to achieve your goals.

CREATE A CONTENT PLAN

The next crucial step is to develop a content plan.

Every travel business must consistently produce content for three key reasons:

To establish themselves as a trustworthy expert in the industry

To articulate why travelers should opt to work with a professional rather than booking independently

To inspire and educate their audience about destinations and experiences that align with their commission goals.

By strategically crafting content that fulfills these objectives, businesses can effectively engage their audience, build credibility, and drive conversions.

GET YOUR WEBSITE UP PAR

Ensuring your website shines is crucial, as it's your digital storefront where potential clients quickly form opinions about your business.

You hold the power to sway their decision by crafting a captivating user experience. Boosting traffic through SEO, social media, and email campaigns, along with optimizing conversion elements, like clear calls-to-action, can turn visitors into loyal customers.

Balancing efforts to attract and convert leads elevates your online presence and leaves a positive first impression.

START PROMOTING & ADVERTISING

Many travel advisors struggle to market themselves effectively, often resorting to price competition or passive waiting for business to find them.

They post on social media or launch websites, hoping for results but often left wondering why they're not seeing any.

What they truly need is proactive, strategic promotion to reach the right audience. While this may require investment, starting out, there are creative ways to gain visibility.

By adopting a proactive marketing approach, advisors can attract their ideal clients and cultivate a thriving business.

MEASURE & ANALYZE YOUR DATA POINTS

Feeling like your marketing isn't hitting the mark? It's like not feeling well but not knowing why until you get your blood drawn—the labs reveal the issue, and then experts step in.

As a travel agency, understanding your clients' motivations is key.

That's where data comes in.

With our advanced analytics tools, we uncover hidden patterns in your marketing metrics, guiding you to fine-tune strategies that resonate with your audience and drive results.

REACH YOUR GOALS WITH THIS BLUEPRINT

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Seeking a dose of business-changing magic to boost your spirits? Look no further than the Travel Marketing & Media® podcast.

Our bite-sized episodes, each running between 20-30 minutes, are like audio gold, offering actionable tactics for your travel business.

Whether it's refining processes, crafting compelling messaging, exploring new marketing strategies, or discovering handy tools, our podcast delivers insights you can put into practice today.

Join thousands of travel agents and advisors who download our episodes weekly. If you've ever yearned for an on-demand business coach, our podcast is your solution!

IT'S TIME TO MAKE SOME CHANGES

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How to Promote Your Travel Business? (10 Creative Ways)

Home » Blog » How to Promote Your Travel Business? (10 Creative Ways)

So, are you looking forward to 10 Creative Ways to Promote Your Travel Business (Stay Forward)?

Well, the travel industry is one of the most competitive and constantly evolving industries in the world.

With a multitude of options for travelers, travel businesses must stand out and effectively promote their services to reach their target audience.

Although a website is built with a specialized travel agency WordPress theme can help set a travel business apart and make it stand out.

But besides this, there are many other creative aspects to promote your business online.

So, before we delve into 10 Creative Ways to Promote Your Travel Business (to stay forward), I was curious if you are; thinking of creating a travel and tour booking website within minutes, without any hassle of coding and hiring highly paid developers?

You can Get WP Travel Pro to start creating a travel booking website instantly.

Little things can matter when you are about to launch your profitable agency business like using the Best Tour Operator Software that allows you to create a travel website within minutes versus spending money on hiring highly paid developers consuming weeks of time

You can explore and test the best travel agency themes and templates  to find the one that perfectly aligns with your website. This way, you can ensure your website suits your needs and preferences seamlessly.

This article will present 10 creative ways to promote a travel business, from utilizing social media to influencer marketing to paid advertising.

By utilizing these methods, travel businesses can reach their target audience, increase brand exposure, and ultimately drive bookings.

In this article, we’ll cover the following 10 creative ways to promote your travel business:

You might be interested : How to Create a Travel Booking Site with WordPress in 2024? : (Master-Guide)

Table of contents

1. utilize social media, 2. influencer marketing, 3. offer packages and deals, 4. attend travel fairs and events, 5. utilize email marketing, 6. create a referral program, 7. utilize content marketing, 8. partner with other businesses, 9. host a contest or giveaway, 10. establish a referral program, 10 creative ways to promote your travel business.

Social media is a must-have for businesses, including travel businesses, to reach a large audience and promote their services.

To make the most of social media, you need to know your target audience and what platforms they use the most.

Also, consistently create and share high-quality content that showcases your services, destination highlights, and unique offerings, like eye-catching photos, videos, blog posts, and customer testimonials.

Instagram and Facebook are great for visually showcasing your offerings, while Twitter is great for engaging with customers, sharing travel tips, and promoting last-minute deals.

Engage regularly with followers and respond to comments and messages quickly.

Running contests and promotions can also increase engagement and reach a wider audience.

By implementing these strategies and keeping your social media presence fresh, travel businesses can effectively promote their services and reach their target audience.

Essential article : 5+ Best Social Media Management Platforms For Travel Agencies?

Influencer marketing is a successful strategy for travel companies to reach a wider audience.

This involves the brand teaming up with a person who has a large following on social media to promote their services.

This way, the travel company benefits from the influencer’s popularity and reach, attracting a new and interested audience.

Choosing the right influencer for your brand is essential for a successful partnership. When looking for the right fit, think about their area of expertise and who their audience is.

It’s best if the influencer and your brand have similar values and appeal to the same people. Additionally, check their level of engagement and overall image to make sure it aligns with your brand’s values.

Collaborating with influencers has many advantages for travel companies. Influencer marketing increases brand awareness and reaches a larger, more active audience.

It provides a chance for travel companies to showcase their services and destinations in a creative and eye-catching way through the influencer’s content.

Moreover, influencer marketing opens up new markets as the influencer’s followers can come from various regions and backgrounds.

It’s also often more affordable than traditional advertising methods and has a greater impact.

By working with the right influencer, travel companies can attract new customers and build trust with their target audience.

Influencer marketing is a smart and effective way for travel companies to promote their business and boost brand exposure in today’s digital world.

Side Note: If you’re considering starting a career as a home-based travel agent, this is the perfect place to learn all you need to know. Find out everything here!

A tried-and-true strategy for drawing people to your travel company is by offering packages and discounts.

You may give your consumers a sense of value and encourage them to make reservations with your company by combining services and providing discounts.

Consider the demands and interests of your clients when designing bundles and promotions that they would find appealing.

Provide a range of alternatives for diverse traveler types, including families, solitary travelers, and couples.

Think about incorporating other offers that complement your primary ones, such as dining out or vacations.

Effective package and deal promotion is just as crucial as their creation. To contact your target audience and publicize your goods, make use of social media, email marketing, and other avenues.

Consider offering limited-time deals or flash sales to create a sense of urgency and drive sales.

You may find it useful: Here’s how you can start a tour company in 2024

Attract more customers and boost your revenue by showcasing your travel packages and deals.

Presenting appealing packages and deals is a smart way to stand out in the industry. Participating in travel events is another effective way to promote your business.

These events give you a platform to display your services, meet potential clients, and network with other travel professionals.

By exhibiting, you can expand brand recognition, gain leads, and form relationships with customers and other travel companies.

To get the most out of these events, have a solid plan in place. Before the event, research the audience and other exhibitors.

Be prepared with promotional materials like flyers, brochures, and business cards to share with attendees.

There are various travel events to choose from, such as local and national travel shows, trade shows, and conferences.

Consider attending well-known events like the International Tourism Bourse (ITB) in Berlin, World Travel Market in London, or the American Society of Travel Advisors (ASTA) Global Convention.

Attending travel events is a great way to promote your travel business, increase brand awareness, and connect with potential customers and industry peers.

By taking advantage of these opportunities, you set yourself apart from competitors and establish yourself as a leader in the travel industry, offering added value to your customers.

A powerful method for advertising your travel company is email marketing.

Email marketing is a focused and affordable approach to advertising your products and services since it may reach a sizable audience right in their mailbox.

Building a focused email list of subscribers is the first step in developing successful email marketing campaigns.

Give individuals incentives for signing up, including exclusive offers or access to secret knowledge.

Once you have a list, classify it based on behaviors or interests and then tailor your email marketing to each category.

Using email marketing to advertise your travel agency has several advantages.

You can raise brand recognition, encourage sales, and improve consumer engagement by sending targeted tailored emails.

Through data like open rates, click-through rates, and conversion rates, you can also monitor the effectiveness of your campaigns.

Additionally, email marketing enables you to regularly communicate with your consumers, keeping your company top-of-mind and fostering client loyalty.

Email marketing is a unique and successful technique to sell your travel company and connect with your target audience since it allows you to arrange automatic campaigns and monitor the results of your efforts.

Value-adding article :   How to Nail Email Marketing to Skyrocket Your Travel Business?

A referral program is a type of marketing approach in which current consumers refer new clients to a company.

This is sometimes accomplished by providing incentives, such as discounts or awards, to both the referrer and the referred customer.

Referral programs can be quite valuable to travel companies. Referral programs can assist in enhancing brand awareness and drive new client acquisition by using the power of word-of-mouth marketing.

Furthermore, clients who have been referred are more likely to be loyal to the company because they were personally suggested by someone they trust.

To develop an efficient referral program for your travel company, first decide what incentives you will provide to both the referrer and the referred customer.

This might include future travel savings, loyalty points, or even real presents. Ascertain that the incentives are useful and relevant to your customers.

Create a simple and easy-to-follow recommendation method for customers.

This could entail including referral links or codes, as well as a referral form on your website. Make sure the referral method is easy to find and prominently placed on your website and marketing materials.

Finally, publicize your referral program using email, social media, and other avenues.

Make sure your customers are aware of the program and the advantages of participation.

You may use the power of word-of-mouth marketing to promote your travel business and reach new clients with a well-designed referral program.

Content marketing is a marketing approach that focuses on developing and sharing valuable, relevant, and consistent content in order to attract and maintain a specific audience and, eventually, to drive profitable consumer action.

Consider your target audience and what form of material will be most relevant and beneficial to them when creating effective content for your travel business.

This might include travel-related blog pieces, travel tips, or behind-the-scenes views at your company’s activities.

You can also add diversity to your content offerings by creating films, podcasts, or infographics.

By continuously producing and publishing worthwhile content, you can establish close bonds with your target market and position your business as a reliable source of knowledge and inspiration.

This can enhance brand awareness, increase traffic to your website and social media pages, and eventually increase reservations and revenues.

You may also raise your search engine rankings and increase organic traffic to your website by choosing keywords associated with both travel and your industry.

So, for checking all the social media and other online traffic sources you can directly install the best travel plugin to check out all the data and analytics on your WordPress business Site.

This will help you to track your business where you are and where you will be in the future.

Never forget that the secret to effective content marketing is to concentrate on providing value to your audience rather than just advertising your company.

When used effectively, content marketing can be a potent tool for growing and promoting your travel company.

You may find it useful : Content Marketing Strategies for Travel Industry:(Ultimate Manual)

Collaboration with other businesses can provide numerous benefits to your travel company.

You can cross-promote each other’s products or services, reach new audiences, and establish a stronger, more diversified network by collaborating.

Consider organizations that complement or supplement your offerings while looking for the perfect partners for your company.

A travel company, for example, could collaborate with a local restaurant or hotel to offer packages that include dining or accommodation alternatives.

It’s also vital to investigate companies with comparable values and target audiences.

There are various advantages to forming business alliances in order to promote your company.

For one thing, collaborating with other firms can help you reach new audiences that you may not have had access to previously.

You can also tap into your partner’s existing consumer base, which opens up new avenues for growth.

Furthermore, collaborations can assist you in developing a more varied network, making it easier to locate new business prospects and stay current with industry trends.

Overall, collaborating with other companies can be a creative and successful method to market your travel company, reach new clients, and expand your brand.

To maximize the potential of your partnerships, choose your partners carefully and approach each one with specific goals in mind.

Learn more: How to Become a Successful Travel Blogger? (Specialist Advice)

Giveaways and contests are a great way to get people talking about and interested in your travel company.

By providing a reward or incentive, you may entice your fans and clients to interact with your brand, promote your content, and tell their networks about your company.

You must first decide what your aims are in order to establish a contest or giveaway that will be successful.

Do you want to gather client information, attract traffic to your website, or get more social media followers?

Once your objectives are clear, you may choose a reward that will be appealing to your target market and plan how to advertise the contest or giveaway on your social media accounts, through email marketing campaigns, and in other ways.

For your travel agency, organizing a contest or giveaway might have a number of advantages. For instance, it can aid in promoting your brand, boosting client interaction, and even boosting sales.

Additionally, contests and giveaways can assist you in gathering crucial customer information and insights that you can utilize to advance your marketing and sales initiatives.

Therefore, think about holding a contest or giveaway right immediately if you’re seeking for a fun and original strategy to promote your travel agency.

Referral programs are a marketing tactic in which customers are rewarded for referring their friends and family to a company.

This is sometimes accomplished by providing incentives, such as discounts or cash bonuses, for each successful reference made.

The goal of referral programs is to acquire new consumers by leveraging the power of word-of-mouth marketing.

There are various benefits to launching a referral program for your travel company.

To begin, referral marketing is a low-cost strategy to reach a new audience because it uses your existing client base to promote your business.

Second, referred customers are more loyal and have a higher lifetime value because they have previously been sold on your company by a reputable source.

Finally, referral programs can aid in the development of a solid brand reputation by motivating pleased clients to spread the news about your enterprise.

To create a successful referral program you must follow the guides which are as follows:

  • Determine your goals: What do you hope to achieve through your referral program? This will help you define the types of rewards you will offer and the target audience you want to reach.
  • Choose the right rewards: Decide on the types of rewards you will offer for successful referrals. Consider offering a combination of discounts, cash bonuses, or other incentives.
  • Make it easy to participate: Make the referral process simple and straightforward. Provide clear instructions and make sure it’s easy for customers to refer their friends and family to your business.
  • Promote your referral program: Make sure your referral program is prominently displayed on your website and social media platforms, and consider offering bonuses for customers who spread the word about your referral program.
  • Measure your success: Track the results of your referral program and make changes as needed. Regularly evaluate the effectiveness of your program and adjust your rewards and promotion strategies as necessary.

Ultimately, a well-designed referral program can be an effective tool for promoting your travel company.

You may attract a new audience, establish brand loyalty, and grow your business by rewarding your consumers to recommend their friends and family to your firm.

Valuable article: Top Benefits of Travel Agencies from Affiliate Marketing: But How?

Promoting your travel business can be a challenging task, but it is essential for attracting new customers and growing your business.

By incorporating some or all of the above-mentioned strategies, you can increase your visibility, reach new audiences, and ultimately achieve success in your travel business.

We encourage you to start implementing these creative ways to promote your travel business today!

Choose the strategies that resonate with you and your business, and begin experimenting with new and innovative ways to reach your target audience.

With a little effort and determination, you can take your travel business to new heights.

Do you have any questions regarding plugins or themes? If you’re interested in finding the best plugin consider WP Travel.

It offers comprehensive information for your travel website and the WP Travel Booking Plugin can simplify and speed up your online booking process.

Also, if you liked this article, then subscribing to our  YouTube Channel  for WordPress video tutorials would be the cherry on top.

You can also find us on  Facebook ,  Instagram,  Linkedin , TikTok , Pinterest , Reddit , and our dedicated engaging Facebook user community , for you everyone.

Further, if you have any queries, please submit them to our  Contact page .

Get  WP Travel Pro  and start creating your travel and tour booking website within minutes without any hassle of coding.

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Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.

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9 Effective Ways to Market Your Travel Agency

Written by: KHM Staff on December 14, 2017

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Marketing your business to your clients is an important part of being a travel agent. Managing your social media accounts, website, CRM, blogs, and emails, plus staying on top of new travel deals and booking your clients–there’s always so much to do!

Are your efforts bringing in the business that you hoped for? When looking at your marketing plan for the year, consider adding one or more of these ideas into the mix.

Practice your 30-second commercial.

Often called an “elevator speech,” this is your opportunity to explain your business in a succinct message. Whether you’re walking into the grocery store or attending your child’s school function, you’re bound to bump into someone you know. Having your 30-second commercial  prepared is essential to marketing your travel agency stumbling over the words to explain it each time. Attending Boot Camp at our corporate office will help you perfect your pitch.

ways-to-market-man-cellphone

Create a monthly email newsletter.

Developing a short email sent from myTravelCRM or Mailchimp is an easy, efficient way to keep in contact with your clients. Your newsletter content should focus on the current travel season. Whether it’s engagement season, summer break, or time to deck the halls, email your clients on a consistent basis to give them travel ideas and tips for all occasions! KHM Travel Agents can utilize email templates in myTravelCRM for more content ideas.

Add variety to your social media posts.

Inspire your followers with content based on new travel deals, industry news, packing tips, destination highlights, and holiday posts! Add life to your with these suggestions:

  • Consider setting up a theme for each day to help with consistency.  For example, Travel Tip Tuesday. 
  • Share eye-catching photos from your own travel or from supplier websites and include short, attention-grabbing captions .
  • Subscribe to emails from travel publications like Travel + Leisure and Travel Weekly to share their news articles to your pages.
  • Subscribe to travel agent supplier Facebook pages for shareable contact posted regularly.  
  • Look on Pinterest for packing must-haves to share on your pages!
  • Search suppliers’ YouTube channels and share interesting, informational videos to your page. Be sure you are using supplier content and not the content of other travel agents. 
  • KHM Travel Group Agents can read  Agent Access Weekly emails to learn about the newest travel deals. Post about the latest sales by pairing your content with appropriate graphics or supplier resources !

Scheduling posts is a great way to make sure you are consistent. 

Set up a booth at a local trade show or fair.

Find the perfect trade show by checking your local chamber of commerce, event center schedule, fairgrounds, or even call your nearest mall to set up a table or booth during a specific time. Broadcasting your business to potential clientele is the best way to amp up your leads list. KHM Travel Group has tips to prepare our agents to work a tradeshow .

ways-to-market-referral-program

Start a referral program.

Marketing by word of mouth requires minimum effort and is low-cost! Boost your sales by asking your clients to refer a friend to your travel business or to simply keep you in mind when someone mentions travel. Add an extra incentive with a referral program. Gift cards are a great way to reward clients for referrals.

Do a giveaway.

Giving out items with your travel agency’s information creates wide, visual exposure for your business. Think of low-cost giveaways that your clientele would enjoy and possibly use while traveling. We suggest visiting 4imprint to brainstorm ideas.

ways-to-market-travel-gear

Advertise locally.

From bulletin ads to newspapers to pizza boxes, there are advertising opportunities everywhere. Putting your business name, logo, and contact information out publicly lets others know that your services are available and can boost your public relations image . Since some ideas will be more of an investment than others. Start small by putting an ad in the local school directory or your church bulletin and see if the response meets your expectations. 

Send direct mail to your clients.

Every day your clients come home to a mailbox full of bills, newspapers, and the occasional note from grandma. Add a little variety and a personal touch to your client communications by sending them something from their favorite travel agent! For special occasions like birthdays, holidays, anniversaries, or congratulations for a life event, consider hand-writing a card or letter.

Don’t forget to put a “travel” spin on your message.  For example, in an anniversary card add, “During these special times, couples often plan an anniversary trip, renewal of their vows, or just a romantic getaway as a celebration of their love. [YourAgencyName] will plan the perfect time for you and your spouse, so you can focus on each other. If I can be of any assistance to you, please contact me.”

The Engagement program through Travel Leaders Network is another great resource for low cost, professional looking, direct mail marketing.   

ways-to-market-travel-night

Plan a travel night.

By hosting a travel night, clients can learn more about a specific destination, tour or cruise. If you choose, you can even offer an exclusive booking incentive. Host this night in your home, event space, or restaurant depending on the number of attendees. Supplier BDMs are great resources to tap into when planning a travel night.

Keeping in contact with your clients is crucial to developing your business. When developing your marketing plan, keep an eye out for creative ideas that will attract your target audience. Be consistent with your timing, your message, and use the tools available to you through your host agency.   

Are you looking to be a successful travel agent ? KHM Travel Group’s travel agents have access to support for their independent business. Download our free guide by completing the form to the right or by calling 1-888-611-1220.

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Home » Blog » What Happens in Vegas…Transforms Your Business: Inside Expedia Explore 2024

Inside Expedia Explore 2024

What Happens in Vegas…Transforms Your Business: Inside Expedia Explore 2024

Expedia Group’s 25th annual partner event in Las Vegas was a whirlwind of innovation, networking, and future-shaping discussions. For hotel commercial, marketing, and distribution teams, the event was a treasure trove of insights and new opportunities. Here’s a rundown of the most exciting learnings from Expedia Explore 2024.

The glittering backdrop of Las Vegas set the stage for a gathering of the brightest minds in the travel industry. Over two days, leaders and experts shared their visions for the future, unveiling a slew of new products and strategies designed to enhance the travel experience and drive business growth.

Table of Contents

Unveiling the Future: Expedia’s Spring Product Release

Expedia’s latest product release, highlighted during the event, promises to revolutionize the way hotels connect with travelers. Key innovations include:

Enhanced Personalization Tools

Leveraging AI to deliver more personalized travel recommendations.

Personalization is the key to winning customer loyalty, and Expedia is harnessing the power of artificial intelligence to offer travelers tailored experiences like never before. Enhanced personalization tools analyze user data to understand preferences and behaviors, allowing hotels to offer customized suggestions that resonate with each guest. This might include personalized room recommendations, tailored activity suggestions, and special offers that align with individual interests. By making each interaction more relevant, hotels can significantly increase engagement and satisfaction, ensuring that guests feel valued and understood from the moment they start planning their trip.

Romie: Your New AI Sidekick

Personal Itinerary Genie

Expedia Itinerary Builder

Quick Review Rundowns

Price & destination face-off.

Expedia Price & Destination Comparison

Seamless Booking Experience

Streamlined booking processes that reduce friction and improve customer satisfaction.

Expedia’s new seamless booking experience aims to eliminate common pain points in the reservation process. By simplifying the booking steps, reducing the number of clicks needed to complete a reservation, and providing clear, concise information, the process becomes more intuitive and user-friendly. This not only enhances the customer experience but also reduces the likelihood of booking abandonment. For hotel operators, this translates to higher conversion rates and improved revenue. Additionally, features such as integrated payment options and real-time availability updates ensure that the booking process is smooth, fast, and hassle-free.

DIY Booking Management

Power up your distribution, lockdown on fraud, loyalty pays off, influencer travel shops.

Sustainability Features

Tools to help travelers make eco-friendly choices, reflecting the growing demand for sustainable travel options.

Women Leading the Charge: Empowerment in Focus

One of the standout themes of the conference was the celebration of women in leadership. Female leaders from across the industry took center stage, sharing their experiences and strategies for success. This focus on diversity and inclusion is not just a moral imperative but a business one, fostering innovation and a broader perspective on problem-solving.

Expedia Leading from the Front

With the Trifecta of Women Leading Expedia.

Ariane Gorin became CEO of Expedia Group

Inspiring Keynotes

Top female executives delivered powerful speeches on leadership, resilience, and the future of travel.

Panel Discussions

Insightful panels explored the impact of gender diversity on company culture and performance.

Bridging the Gap: New Advertising Opportunities

Expedia’s Travel Media Network introduced new opportunities for both endemic and non-endemic brands. This expansion allows hotels to tap into a wider audience, leveraging Expedia’s extensive reach and sophisticated targeting capabilities.

Targeted Campaigns

Innovative advertising solutions to reach specific demographics and traveler types.

Collaborative Campaigns

Opportunities for cross-industry partnerships that enhance brand visibility and engagement.

Networking Nirvana: Connecting Minds, Creating Opportunities

Team RateGain receiving its Expedia Elite Partner Award

The event wasn’t just about listening; it was about engaging. From formal sessions to casual meet-ups, the networking opportunities were abundant and invaluable.

Roundtable Discussions

Intimate sessions where attendees could dive deep into specific topics and challenges.

Social Events

Evening events that combined fun with networking, fostering connections in a relaxed atmosphere.

Wrapping Up the Vegas Vibe

Expedia Explore 2024 was more than an event; it was a catalyst for change, innovation, and connection. For hotel commercial, marketing, and distribution teams, the insights gained and the relationships formed here will be instrumental in navigating the future of travel. As we look ahead, the lessons learned in Las Vegas will undoubtedly guide us toward a more dynamic and prosperous travel landscape.

Ready to implement these learnings in your strategy? Let’s make what happens in Vegas propel your business to new heights!

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Home » News » Travel DAZE Exec 2024: Flight Centre’s Clinton Hearne says people make a successful business

Travel DAZE Exec 2024: Flight Centre’s Clinton Hearne says people make a successful business

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Flight Centre employees are some of the most sought after in the travel industry thanks to their vigilance, hunger and dedication.

On the opening day of Travel DAZE Exec 2024 we unpacked the things businesses can do to drive high performing staff themselves with Clinton Hearne.

From dressing up as Winnie The Poo for a 5am global marketing call to helping drive Flight Centre’s cult-like culture, Clinton Hearne lives and breathes the brand.

“I’ve been very fortunate to have been with Flight Centre Travel Group for 18 years next month and our purpose is really clear, it’s to open up the world for those that want to see,” Flight Centre global head of marketing Clinton Hearne said.

“Being in travel we have such an amazing part of people’s lives that they will talk about forever and the stories that they tell their friends, good or bad, will live with them forever.

“It (business culture) needs to be embedded across the boar, so Flight Centre its from onboarding as a novice and working in one of our stores to if you walk into any one of our head offices around the ground, it’s there, to open up the world for those that want to see.

“And leaders need to embody that all the time.”

Trust in the workplace

Flight Centre is built on people and relationships and one of the driving forces behind such an excellent workplace culture is trust.

“I’m really lucky to work for a brand that has a lot of fun,’ Hearne said.

“But that’s all based on reward and recognition, you get to have fun when you work really hard and I think that’s how we tie that together.”

But how can you build trust?

Hearne says it’s simple

“Trust comes from your actions,” he said.

“If you say you’re going to do something, do it, it’s not that hard!”

Email the Travel Weekly team at [email protected]

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  1. Travel Advertising Strategy Tips for 2022 and 16 Ad Examples

    Here are the key steps you must check to build a strong tourism advertising strategy: 1. Identify your target audience. A well-defined target audience is the foundation of any good travel advertising strategy. Just think what a waste of resources it would be to target users with no potential to become customers.

  2. Travel advertisement: how to make your ad stand out

    Wrapping up. So, here's the rundown of what makes a travel advertisement campaign stand out in a highly competitive industry. Before anything else, you need to craft a clear, coherent vision and understand your goals. Don't be afraid to think outside the box a little bit when it comes to production.

  3. How To Create Impactful Travel Business Marketing Ads For Different

    A recommended strategy for running travel business marketing ads is to test, update, and optimize your ads. By running A/B tests on your ads, you'll be able to implement the most effective ads that offer the best conversion rates and ROI. The more you test and optimize, the better your ad performance will be.

  4. Travel Advertisement Guide: Best Practices for Travel and Tourism Ads

    For travel opportunities, video advertisements on Facebook, Instagram, and even YouTube can be especially effective as they immerse viewers in the full travel experience — most businesses on YouTube allocate at least $10 a day for localized campaigns. To get started with social media ads, create profiles for your business.

  5. 6 ideas for travel and tourism advertising campaigns (with examples

    Social media ads: Target specific demographics on Facebook and Instagram. Yelp ads: Appear to people searching for similar experiences on Yelp. Tripadvisor ads: Target people planning a trip to your destination. Email marketing: Offer discounts to your email list, one of the more cost-effective ways to advertise. 4.

  6. Travel Marketing: Most Effective Strategies to Boost Business

    You need to take a multi-pronged approach to marketing your travel agency. Your marketing strategy should include elements like social media marketing, paid marketing, content marketing, seasonal SEO, and local SEO. These pillars will contribute to the overall strength of your marketing plan.

  7. Travel Advertising Targeting Business & Leisure Travelers

    In Canada, the story is equally as strong with 7 in 10 professionals planning to take an international trip by plane this year and a 22% increase in professionals who plan to spend $2000+ on their next vacation (vs. Nov 2022). For air travel, they plan to fly: 83% Air Canada / Air Canada Rouge. 52% WestJet.

  8. Marketing to Business Travelers: the Ultimate Guide

    3) EASY TO PLEASE. Business travelers, to quote one bed and breakfast owner, are, "in late, out early, and don't spend a lot of time in the room, which cuts-down on wear-and-tear and use of facilities.". Business travelers tend to overlook the fine-tuned details in exchange for a comfortable room with easily accessible amenities.

  9. Effective Travel Ads: Examples and Ideas

    The 5 Commandments of Good Travel Ads: 1. Emotional resonance. Ads that evoke feelings of excitement, peace, or adventure tend to connect more deeply with viewers, encouraging them to imagine themselves in the setting. 2. Visual storytelling.

  10. Travel Marketing 101: Everything You Need to Know

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  11. 13 Best Travel Agency Marketing Ideas to Grow Your Business

    6. Improve your sales with Keap. Keap is a tool that provides an email marketing and sales platform to small businesses and can be an important part of how to attract customers to a travel agency. This allows you to manage your products, optimize the lifecycle of your customers, and manage automation tools with ease.

  12. 8 travel marketing tips and strategies for 2023

    1. Develop a mobile strategy. With the accessibility and capability of travel apps such as Hotels.com and Airbnb, travel marketers must design and implement a specific strategy compatible with mobile devices. The mobile customer experience must match -if not exceed- the quality of the online travel marketing strategies. Source.

  13. Three Travel Industry Advertising Strategies To Know About

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  15. Travel Advertising

    Travel Advertising Digital Trends. Whether you're a solo entrepreneur or part of a large travel agency, the main goal of your travel advertising is to reach new customers and expand operations in your destination.. Let's take a look at a few advertising trends or marketing channels that you can use to incorporate your marketing strategies.. Video Advertising

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  17. How to Promote Your Travel Business? (10 Creative Ways)

    10 Creative Ways to Promote Your Travel Business. 1. Utilize Social Media. Social media is a must-have for businesses, including travel businesses, to reach a large audience and promote their services. To make the most of social media, you need to know your target audience and what platforms they use the most.

  18. 9 Effective Ways to Market Your Travel Agency

    9 Effective Ways to Market Your Travel Agency. Written by: KHM Staff on December 14, 2017. Marketing your business to your clients is an important part of being a travel agent. Managing your social media accounts, website, CRM, blogs, and emails, plus staying on top of new travel deals and booking your clients-there's always so much to do!

  19. 9 Stunning Travel Agency Website Examples in 2024

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    Top 10 business travel destinations in the United States, according to our study. Solutions Product updates. Corporate travel management. Business travel payments ... Some of the most popular trade shows in Los Angeles include Marketing & Advertising Expo, Sales Innovation Expo and Graphics Pro Expo. When it's time to kick back and relax, there ...

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  22. Inside Expedia Explore 2024: Trends and Innovations

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  23. 25 White Paper Examples & Templates to Use Right Away [2024]

    3 Travel Guide White Paper Example. Our next sample white paper template is the travel guide white paper. This template is an excellent choice for any brand that needs to create white paper topics about travel. For example, you can create white papers on destination research, historical sites, travel trends or a quick guide to popular places.

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  27. Travel DAZE Exec 2024: Flight Centre's Clinton Hearne says people make

    From dressing up as Winnie The Poo for a 5am global marketing call to helping drive Flight Centre's cult-like culture, Clinton Hearne lives and breathes the brand.

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