tourism development plan in batangas

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Tourism industry in the province of Batangas: Basis for development

International Journal of Research Studies in Management CollabWritive Special Issue 2023 Volume 11 Issue 11

Available Online : 10 October 2023

Maneja, Marinela Jade M.* Graduate School, Lyceum of the Philippines University – Batangas, Philippines ( [email protected] )

Tamayo, Ma. Rosario Graduate School, Lyceum of the Philippines University – Batangas, Philippines ( [email protected] )

This research investigates the challenges and prospects of the tourism industry in Batangas Province, Philippines, with a focus on achieving sustainable development goals and fostering local economic development. A survey was conducted among diverse respondents, including community members and establishment owners, from various local government units. The state of the tourism sector in Batangas, encompassing aspects of accommodation, attractions, transportation, travel organizers, destination organization, and tourist arrivals, was assessed. The study identified significant challenges faced by the tourism industry, with variations noted based on the classification of respondents. The findings reveal that challenges are prevalent across all facets of the tourism sector in Batangas, highlighting the need for targeted interventions. To address these challenges, a comprehensive plan of action is proposed, involving collaboration between the Provincial Government of Batangas, local chief executives, and relevant stakeholders. Key strategies include adapting to changing tourist preferences, investing in infrastructure rehabilitation through public-private partnerships, forging alliances with the transportation sector, and establishing service standards for travel agencies. Additionally, the strict implementation of tourism policies and the creation of information assistance desks for tourists are recommended.

Keywords : tourism, sustainable development, accommodation, attraction, destination organization

DOI : https://doi.org/10.5861/ijrsm.2023.1136

Cite this article: Maneja, M. J. M., & Tamayo, M. R. (2023). Tourism industry in the province of Batangas: Basis for development. International Journal of Research Studies in Management, 11 (11), 39-49. https://doi.org/10.5861/ijrsm.2023.1136

* Corresponding Author

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tourism development plan in batangas

Special Tourism Zone

  • Nasugbu Batangas

On August 3, 2007, by Executive Order 647, President Gloria Macapagal-Arroyo declared Nasugbu, known for its white sand beach resorts, a special tourism zone, mandating the formation of a private sector-led “Nasugbu eminent persons group” to oversee development. The Nasugbu Special Tourism Zone will cover areas included in the Nasugbu Tourism Development Plan prepared by the municipal government and validated by the Philippine Tourism Authority (PTA). SM Investments Corp. (SMIC) plans to construct a 59 km² resort, the Hamilo Coast, at the NSTZ. SMIC will also establish a ferry service from the Manila Bay terminal of the SM Central Business Park in the Mall of Asia to Hamilo Coast, due to be operational by 2008. Also included in the tourism zone are Punta Fuego and Mounts Palay-Palay–Mataas-na-Gulod Protected Landscape where Mount Pico de Loro is located.

Executive Order No. 647, s. 2007

AUTHORIZING AN EMINENT PERSONS GROUP TO OVERSEE THE SUSTAINABLE DEVELOPMENT OF NASUGBU, BATANGAS TOURISM

References:

Executive Order No. 647 

Wikipedia Nasugbu Batangas – Special Tourism Zone

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7th north batangas summit tackles tourism, trade, and environmental protection.

January 30, 2014 Events , Latest 0

[imagebrowser id=8] Indeed, one of the things that make Batangas noteworthy is how it can be at par with other provinces in terms of tourism. With a booming tourism, jobs for the people are provided, businesses climbs along the growth ladder, and pride among the locals is ignited. Branding and …

PTO Spearheads Batangas Tourism Development Planning

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It was a day of fruitful conversations for a good cause — the betterment of the Batangas tourism. The two-day Consultation-Workshop for the Preparation of Batangas Province Tourism Development Plan for 2011-2016 started today, March 30 at Noni’s Mountain Resort, Brgy. Pingas in Alitagtag. Tourism officers and representatives from various …

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Ecotourism Industry in Ilijan Batangas City, Philippines: Assessing Its Effects as a Basis of Proposed Tourism Development Plan

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Ecotourism is seen as a potential vehicle to provide environmental, socio-economic and cultural beliefs at both local and national levels. This study was conducted to assess the effects of ecotourism industry in Ilijan, Batangas. Specifically, this study was sought to describe the demographic profile of the respondents in terms of age, gender, civil status, highest educational attainment, family income and years of residency in Ilijan; to determine the effects of ecotourism industry in Ilijan, Batangas in terms of environmental, economical and socio-cultural; to determine the importance of tourism development plan and to develop and market Ilijan as a tourist destination; and to propose tourism development plan to further develop the ecotourism industry of Ilijan, Batangas. This study used descriptive research method. Results showed that the respondents in Ilijan, Batangas City believed that the environmental effect of ecotourism industry in their place can help it to enhance the co...

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A family of African elephants crossing a dirt road, with a safari jeep in background.

World Bank suspends Tanzania tourism funding after claims of killings and evictions

Plan to expand Ruaha national park has been beset by allegations of abuse, leading bank to withhold final $50m of $150m budget

The World Bank has suspended financing intended to develop tourism in southern Tanzania after allegations of killings, rape and forced evictions.

The bank began investigating last year after being accused of enabling abuses around Ruaha national park, which was due to double in size as part of a World Bank-supported programme .

“The World Bank is deeply concerned about the allegations of abuse and injustice related to the Resilient Natural Resources Management for Tourism and Growth (Regrow) project in Tanzania,” said a World Bank spokesperson.

“We have recently received information that suggests breaches of our policies in the implementation of the Regrow project. We have therefore decided to suspend further disbursement of funds with immediate effect.”

Tanzania was due to receive a further $50m, having already received $100m of the funding. Developments include building roads, viewing areas and visitor centres, and investing in wildlife monitoring and increased security.

The Guardian reported in September 2023 that the US-based thinktank the Oakland Institute had documented a range of abuses by Tanzanian rangers against villagers accused of encroaching on the national park, including the killing of cattle herders and fishers, the confiscation of livestock and the rape of women.

The Oakland Institute welcomed the “long overdue” decision, which came a year after the World Bank was first informed of potential violations of its own policies on safeguarding in April 2023.

Anuradha Mittal, the thinktank’s executive director, said: “It sends a resounding message to the Tanzanian government that there are consequences for its rampant rights abuses taking place across the country to boost tourism. The days of impunity are finally coming to an end.”

The Oakland Institute said that despite the World Bank announcing an investigation, the Tanzanian government moved forward in October with plans to redraw the boundaries of the national park, which would result in 21,000 people facing eviction.

The institute said their research shows other abuses have also continued, including the killing of a 21-year-old cattle herder in October and seizure and sale of thousands of cattle this year.

“The government’s plan to expand the park cannot go forward against the will of local communities, who will lose everything from such an expansion,” said Mittal. “In addition to preventing forced evictions, the bank must focus on how to remedy the harms caused to the villagers who have lost loved ones to ranger violence or had their lives devastated by livelihood restrictions.”

The Tanzanian government had not responded to requests for comment at the time of publication.

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COMMENTS

  1. PDF Tourism industry in the province of Batangas: Basis for development

    servant, and a Doctor of Public Administration student, deems it essential to conduct this study on the tourism sector of the Province of Batangas for its future development and improvement. Objectives of the Study - This aimed to evaluate the challenges and issues in the tourism industry of the Province of Batangas.

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  3. (PDF) Tourism Industry of Batangas Province, Philippines: Basis for

    As part of tourism development in Region IV, the Department of Tourism aims to develop the place into a world-class tourist destination without endangering 324 International Peer Reviewed Journal the natural environment and the ecological resources of the provinces. (Regional Tourism Master Plan for Southern Tagalog, 1995-2025).

  4. PDF Tourism Industry of Batangas Province, Philippines: Basis for Improved

    The province of Batangas is divided into 4 congressional districts: The First, Second, Third, and Fourth Districts. The First districts is dubbed as sugar, aquaculture and tourism area which are composed of 8 municipalities. These municipalities are: Balayan, Calatagan, Calaca, Lemery, Lian, Nasugbo, Taal and Tuy.

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    the United Nations Development Program implemented the Philippine Tourism Master Plan that focuses on sustainable agri-farm tourism in 1991. The plan was very much confident as Philippines has the potential for agri-farm tourism because of its natural resources, biological diversity and cultural heritage.

  6. Tourism

    Provincial Government of Batangas Provincial Information Office Provincial Capitol Bldg., Batangas City, 4200, Batangas (043) 723-4651

  7. Status of Batangas Tourism Industry

    Recorded Tourist Arrivals (Jan to Jun 2016) from 232 establishments given by 19 cities & municipalities. 5089306. Domestic. 82400. International. 5171706. Total. We ranked 2nd among the 5 provinces of CALABARZON in terms of overnight visitors in 2015. We ranked 4th among the 5 provinces of CALABARZON in terms of same-day visitors in 2015.

  8. Tourism industry in the province of Batangas: Basis for development

    The findings reveal that challenges are prevalent across all facets of the tourism sector in Batangas, highlighting the need for targeted interventions. To address these challenges, a comprehensive plan of action is proposed, involving collaboration between the Provincial Government of Batangas, local chief executives, and relevant stakeholders.

  9. Competitiveness and Sustainability of Beach Destinations in Batangas

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  11. PTO Spearheads Batangas Tourism Development Planning

    It was a day of fruitful conversations for a good cause — the betterment of the Batangas tourism. The two-day Consultation-Workshop for the Preparation of Batangas Province Tourism Development Plan for 2011-2016 started today, March 30 at Noni's Mountain Resort, Brgy.Pingas in Alitagtag. Tourism officers and representatives from various towns around the province together with the people ...

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    In fact, Batangas has been in the Top 10 Philippine Destination list by the Department of Tourism for three (3) consecutive years now since 2018. "Nakakatuwa na noong previous years, like in 2018 and 2019 ay napanatili natin ang magandang record ng Batangas pagdating sa turismo. Noong 2018, mayroon tayong almost 12 million same-day visitors.".

  13. PDF Ecotourism Industry in Ilijan Batangas City, Philippines: Assessing Its

    importance of tourism development plan and to develop and market Ilijan as a tourist destination and to propose tourism development plan to further develop the ecotourism industry of Ilijan, Batangas. 2. Method Research Design This study used descriptive research method. Descriptive research describes and interprets what is. It is

  14. [PDF] Tourism Studies in the Province of Batangas, Philippines: A

    This article aims to review the published researches in Tourism related studies of Lyceum of the Philippines University-Batangas from various journals to provide basic information on the findings of the previously conducted researches from different parts of the province. The most studied part of Batangas is the Heritage Town of Taal followed by San Juan. Most studies conducted within Batangas ...

  15. PDPFP

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    in the province which is the Tinapay Festival of Cuenca. Each municipality must have a concrete tourism development plan in order to support the tourism program of the Province of Batangas. In this context, future studies may concentrate on various features of festivals to preserve the culture and values imbibed from these festivities.

  17. PDF Proposed Development Plan for the Lake Park Resort in Sta. Maria

    vicinity will become a new attraction in Talisay Batangas and will help the livelihood of the local residents of Talisay Batangas, As soon it is open in the public new jobs will be opening for the locals. Objectives of the Study The study aims to propose a development plan to the local and tourism offiers of Brgy. Sta. Maria.

  18. Special Tourism Zone

    The Nasugbu Special Tourism Zone will cover areas included in the Nasugbu Tourism Development Plan prepared by the municipal government and validated by the Philippine Tourism Authority (PTA). SM Investments Corp. (SMIC) plans to construct a 59 km² resort, the Hamilo Coast, at the NSTZ. SMIC will also establish a ferry service from the Manila ...

  19. Formulating the Local Tourism Development Plan for Calatagan Batangas

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  20. batangas tourism development planning

    PTO Spearheads Batangas Tourism Development Planning. March 30, 2011 News 0. It was a day of fruitful conversations for a good cause — the betterment of the Batangas tourism. The two-day Consultation-Workshop for the Preparation of Batangas Province Tourism Development Plan for 2011-2016 started today, March 30 at Noni's Mountain Resort, Brgy.

  21. Sustainable Development Plan of Batangas

    TOURISM DEVELELOPMENT PLAN OF BATANGAS PROVINCE Discussion Batangas as part of the CALABARZON Region is rich in Filipino traditions and tourist destinations. Making the province famous in beaches, food and native products would create jobs and opportunities to promote the culture.

  22. Marcos leads opening of largest, most modern passenger terminal in Batangas

    Planning stage for the Batangas PTB modernization began in 2020 and its construction commenced in 2021. Phase 1 of the Batangas PTB development was completed in 2022, while the construction of phase 2 was completed in the first quarter of 2024. The President also noted that the completion of the project does not mean that the work stops here.

  23. (PDF) Ecotourism Industry in Ilijan Batangas City, Philippines

    Tourism development plan by the planning scope and level of government is divided into the national tourism development planning, regional tourism 25 G. M. Aguila & R. Ragot development planning and local tourism development planning (Qing-Sheng, 2011).

  24. World Bank suspends Tanzania tourism funding after claims of killings

    Plan to expand Ruaha national park has been beset by allegations of abuse, leading bank to withhold final $50m of $150m budget The World Bank has suspended financing intended to develop tourism in ...