traveller new brand

Buffalo Trace Bourbon

Eagle Rare Bourbon

Antique Collection

Prohibition Collection

O.F.C. Vintages

Experimental Collection

Single Oak Project

E.H. Taylor, Jr.

George T. Stagg

Sazerac Rye

Blanton's Single Barrel Bourbon

Elmer T. Lee Single Barrel

W.L. Weller

Traveller Whiskey

Old Charter

Ancient Age

Bourbon Cream

Wheatley Vodka

Kosher Whiskey

Freddie's Old Fashioned Soda

Product Availability

TRAVELLER WHISKEY

Blended whiskey.

For this first-of-its-kind collaboration from Buffalo Trace Distillery, Traveller brings together the collective artistry of 10X Grammy Award-Winning Artist Chris Stapleton and Buffalo Trace Distillery Master Distiller, Harlen Wheatley.

In pursuit of the finest possible whiskey, over 50 blends were sampled before making Blend No. 40 the chosen combination. Blend No. 40 is the carefully curated result of countless hours of testing & tasting and is exactly what you’d expect – a premium whiskey that speaks for itself. 

Authentically crafted to be there whenever you find yourself in good company, Traveller Whiskey is Easy to Drink, Hard Not to Love. 

TASTING NOTES

Complex aromas of vanilla, aged fruit and buttery shortbread rounded off by caramel and a touch of oak. The palate has just a touch of sweetness, followed by spice, toasted nut and oak flavors, with a robust finish. 

Traveller Whiskey Review [In Depth]

Traveller whiskey.

Traveller Whiskey Details

Distillery:  Buffalo Trace (and maybe other stuff blended into it too)

Type & Region:  Blended Whiskey

Alcohol: 45 %

Composition: Unknown

Aged:  Unknown

Color: 1.1/2.0 on the color scale (burnished)

Price:  $40-45

From the company website :

For this first-of-its-kind collaboration from Buffalo Trace Distillery, Traveller brings together the collective artistry of 8X Grammy Award-Winning Artist Chris Stapleton and Buffalo Trace Distillery Master Distiller, Harlen Wheatley.

In pursuit of the finest possible whiskey, over 50 blends were sampled before making Blend No. 40 the chosen combination. Blend No. 40 is the carefully curated result of countless hours of testing & tasting and is exactly what you’d expect – a premium whiskey that speaks for itself.

Authentically crafted to be there whenever you find yourself in good company, Traveller Whiskey is Easy to Drink, Hard Not to Love.

Traveller Whiskey overview

As an FYI, I bought and use these Glencairn glasses for everything (they’re the best):  Glencairn Crystal Whiskey Glass Set of 6 , Set of 4 ,  Set of 2 ,   or just one . Full transparency, this is an affiliate link, so I may earn a commission if you buy this or something else from Amazon.

Traveller Whiskey smell

Traveller Whiskey taste and aftertaste

Traveller Whiskey Rating

I have far too much fun writing about whiskey and singlehandedly running The Whiskey Shelf to bring you independent, honest, and useful reviews, comparisons, and more. I’m proudly Asian American and can speak Cantonese, Mandarin, and some Japanese.

Shattered glass really sucks, so if you’re on the move, this  Glencairn-like stainless steel snifter glass should survive your travels. Full transparency, this is an Amazon affiliate link, so I may earn a commission if you buy this or something else from Amazon.

BrüMate NOS’R, Double-Wall Stainless Steel Whiskey Nosing Glass – 7oz (Matte Black)

Other Reviews

Michter’s Rye

Samuel Maverick Private Reserve Bourbon

Tequila Ocho Puntas 2023

Jeptha Creed Red White and Blue Bourbon

Still Austin Bottled in Bond Rye

Hakushu 18 Year Japanese Whiskey

Broken Barrel Heresy Rye

Green River Rye

Wyoming Whiskey Double Cask Bourbon

Savage and Cooke Cask Finished Rye

18 Of The Best Bourbons Under $50 Worth Buying

Savage and Cooke Cask Strength American Whiskey

Michter’s American Whiskey

Jeptha Creed Four Grain Bourbon

Breckenridge High Proof Blended Bourbon

Still Austin Bottled in Bond Blue Corn Bourbon

Michter’s Sour Mash Bourbon (2014)

Shelter Small Batch Bourbon

WhistlePig Boss Hog X

Maker’s Mark Private Select El Paso Stave Society

Black Tot Last Consignment Rum

Milam & Greene Unabridged Vol. 2

Frey Ranch Smoked American Single Malt

Old Forester 1924 Bourbon

Fortaleza Blanco Tequila

Benchmark Small Batch Bourbon

Broken Barrel Americana Whiskey

Charles Goodnight Barrel Strength Texas Bourbon

Fireside Single Barrel Bourbon

You must be 21 or over to enter this website. If you're not old enough to drink, then you're not old enough to read Breaking Bourbon.

Please read and drink responsibly.

Traveller Whiskey

In-depth review.

Classification: Blended Whiskey

Company: Sazerac Company, Inc.

Distillery: Undisclosed Sazerac distilleries

Release Date: Ongoing

Age: NAS (Straight whiskey component[s] in the blend aged at least 4 years per TTB regulations)

Mashbill: Undisclosed

Color: Light Gold

MSRP: $40 / 750mL (2024)

Official Website

Press Release

Traveller Whiskey was first released in January, 2024 and is an ongoing release. It’s a collaboration between Buffalo Trace Distillery’s Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter, and musician Chris Stapleton. Wheatley eloquently summarizes the collaboration: “When making art –  and we really do think that both Chris’ music and the whiskey we make at Buffalo Trace is art – you experiment, test, adjust, and don’t give up until you’ve got it right. That’s why we experimented with more than 50 blends before agreeing that Blend No. 40 would be it for Traveller." ‍ ‍ Traveller Whiskey is a blended whiskey, which by legal definition is “Whisky produced by blending not less than 20% on a proof gallon basis (excluding alcohol derived from added harmless coloring, flavoring or blending materials) straight whisky or a blend of straight whiskies and, separately or in combination, whisky of any type or neutral spirits.” However, Sazerac has confirmed that the current blend contains 0% grain neutral spirits. While the specific Sazerac-owned distilleries that the components within this blended whiskey originate from are not readily disclosed, Sazerac has confirmed it is a completely unique combination of whiskeys hand selected from multiple distilleries. It is also the first celebrity collaboration whiskey from Buffalo Trace, though Wheatley and Stapleton are each noted on the label as “Co-Founder” on the label. The whiskey is widely distributed and is expected to be readily available.

The whiskey is light on the nose. There’s some fruity warmth reminiscent of green apple or grape, along with a hint of sweetness. There isn’t any individual scent that stands out, but the overall composition is a bit unfamiliar, not falling into typical bourbon, rye, or even light whiskey territory. It’s very light, and while not off-putting in any way, it’s also not memorable and just simply lacks presence.

The palate breathes some life into the whiskey, most noticeably due to its light yet smooth, almost creamy mouthfeel, which is sure to find fans. Light oak, maple sugar candy, a touch of sweet corn, along with hints of caramel and buttercream, make for a dessert-like synergy of flavors. Sweet tooths will be put to the test, as the level of sweetness will be fun for some and over the top for others.

A bit of spice finally develops on the finish, with candied fruit sweetness transitioning quickly to savory leather. It drops off fairly quickly from there, leaving behind a mild spice note. Like the start, it’s a simple, short ending.

Traveller Whiskey may seem simple on the surface, but it’s anything but. It’s the first celebrity-collaboration whiskey Buffalo Trace has attached its name to, it’s a blended whiskey, and Wheatly and Stapleton are identified on the bottle as Co-Founders. First and foremost, the flavor profile is unfamiliar, arguably sweet to a fault, but will likely satisfy casual, mainstream whiskey drinkers. It’s mild enough for the masses to sip, while it is light it does offer a degree of creaminess that allows it to take a cube fairly well, and it even holds up well in a cocktail. While its flavor profile may be tuned more into the mainstream drinker than the enthusiast, it’s impossible to ignore the fact that this blended whiskey is unique in a number of ways. If Sazerac wanted to appeal to more diehard whiskey drinkers with this, they would have been more forthcoming about what makes up the blend. What makes up the blend is important with this release because unlike most “whiskeys” being released nowadays, it is technically classified as a "blended whiskey" which hearkens back to earlier times when blended whiskeys were often known to be sub-par products. We know Traveller Whiskey originates from multiple Sazerac distilleries which makes it unique by that measure, though we do not know exactly what those components are. And while the blended whiskey classification does allow for the inclusion of grain neutral spirits, Sazerac has confirmed with us that the blend contains 0% grain neutral spirits. With that in mind, it's a curious classification choice as no grain neutral spirits are actually used. Would it qualify to be classified as whiskey or a blend of straight whiskeys? Or does the blended whiskey classification used to allow the brand some wiggle room to change the blend components in the future? Traveller Whiskey’s label identifies Wheatley and Stapleton as Co-Founders, which is an interesting notation. Wheatley has certainly earned an immense amount of respect, being the distiller behind Buffalo Trace’s line of highly respected products which includes everything from Buffalo Trace Bourbon, to Blanton’s, to Weller, and to the coveted Pappy Van Winkle lineup. Stapleton’s involvement does pose some questions, as he has had a fairly dicey relationship with alcohol that has drawn media attention recently, most notably with respect to excessive drinking issues he has disclosed. In a recent interview he did clarify this, specifically alluding to getting a grip on excessive drinking while not attempting to achieve 100% sobriety, along with stating “the first room you walk in at my house, there’s probably 200 bottles of bourbon there.” According to Sazerac, both “both [Stapleton] and [Wheatley] are noted as co-founders given their heavy involvement in every aspect of the brand’s creation, from concept to whiskey selection and label development.”

Bourbon and American whiskey releases have gotten a bit oversaturated in the $60-$90 range nowadays. Comparing one to the next, the value is often fair, but the reality is there are a lot of whiskeys in that range vying for attention. On the other hand, the sub-$50 category has been fairly stagnant for a while when it comes to the introduction of new, widespread, and readily available options. There are a lot of great existing whiskeys in that price range, from Buffalo Trace itself to Wild Turkey 101 , Knob Creek , and Four Roses Small Batch . But new options rarely emerge, especially from the big Kentucky players. To that end, it’s a smart play to enter this price point within the market if the financials justify it, and it’s probably not a bad idea to tie in a celebrity if your goal is to attract a new audience. Traditionalists often scoff at celebrity whiskeys, as it’s hard to tell if they’re simply marketing angles or are driven specifically by the celebrity’s love for the spirit. Brands like Brother’s Bond , Heaven’s Door , and American Highway Reserve really feel like it is about a love for whiskey, while others veer the opposite way. According to Sazerac, Stapleton has been heavily involved with the creation of this whiskey, and now that’s it’s in the market we will likely see more firsthand how his involvement unfolds. Being a blended whiskey makes for a tough comparison, as there are not many others in the market and what is there is very different, though Five Trail Whiskey from Coor’s (yes the beer company, $60) and Suntory World Whiskey AO ($55) come to mind. Traveller Whiskey bests these when it comes to price point, but it’s not really the right fight. Marketed as simply “whiskey” and priced at $40, it has to compete with others in that realm even if it is technically a blended whiskey. Thankfully it isn’t like those terrible blended whiskeys of the past, instead offering redeeming qualities that will likely appeal to a large segment of consumers. On the other hand, for those looking for something more complex and not bored by more of the same, staples in that range offer more complexity and often for a lower price point and with little detail to go by for this blended whiskey.

The first celebrity-themed whiskey associated with Buffalo Trace, Traveller Whiskey offers a unique flavor profile that will appeal to the masses, but leaves more discerning consumers wondering what actually makes up the blend.

Traveller Whiskey is a sweet, simple sip. It has a lot to like in one realm, and will appeal to a wide audience with its creamy mouthfeel and versatility. For traditionalists, it will probably raise more eyebrows for the fact that it’s a celebrity whiskey rather than the fact that it’s classified as a blended whiskey. Frankly, if you do take issue with this release, the blended whiskey aspect is the issue to focus on. I don’t mind celebrities attaching their name to whiskey if real passion for whiskey is involved, and ultimately the market will do the talking. But what is in the blend, at least from a high level, is worth paying attention to. Coming from Sazerac Company, Inc. and being attached to Buffalo Trace gives Traveller Whiskey immediate credibility, not to mention widespread distribution and built-in marketing momentum. It’s targeted towards a wide audience, and I think that same wide audience will accept it with open arms. It hits the right drinkability-versatility mark, which can only be attributed to Wheatley’s skillset. On the other hand, it’s not a complex sipper, and very little is shared about this whiskey, including what the blend is composed of and whether or not any of the whiskey within the blend was even distilled at Buffalo Trace. Undoubtedly, this will raise questions among the small subset of whiskey drinkers who dig deeper than the label. Truthfully Traveller Whiskey probably isn’t intended for today’s typical bourbon enthusiast, but it will probably satisfy more casual consumers looking for something different within the lower price range. People looking for something more complex and not in need of the newest thing will be content sipping Buffalo Trace Bourbon, Wild Turkey 101, or Four Roses Small Batch to name just a few lower cost, readily-available options. For those open to something new and different, Traveller Whiskey does have a not-so-familiar flavor profile, so if you are curious you will have to simply try it for yourself.  

Written By: Nick Beiter

Breaking Bourbon

• Advertise With Us
• Review Philosophy
• Single Barrel Club
• Release Calendar
• Best Bourbon
• Bourbon Storage
• Press Releases
• Tasting Sheet
• Shelf Talkers
• Bourbon 101
• Tasting Note Tues

Sort Reviews By:

• Review Date

NEWSLETTER SIGNUP

• Exclusive Content
• new content summary
• bourbon in the news
• social media roundup

Chris Stapleton Just Dropped A New Whiskey — Here’s Our Full Review

Chris Stapleton has become a country music icon over the last decade. He’s also carved out a deep following in the whiskey community as well. Over the last couple of years, Stapleton has partnered with Buffalo Trace Distillery to release single-barrel picks of E.H. Taylor, Jr. Bourbon that have raised tons of cash for charities. They’ve also been excellent whiskeys. This week, Buffalo Trace and Stapleton took their partnership to the next level and (finally) released a new whiskey brand — Traveller Whiskey.

There’s a lot to get into here. First, almost anything new from Buffalo Trace — which also makes iconic labels like Pappy Van Winkle , Weller , Eagle Rare , Blanton’s , and so many more — creates rabid excitement amongst whiskey fans. Second, Stapleton has the perfect level of cool that appeals to everyday music lovers and whiskey drinkers. So this collaboration leaned into exactly that with an American Blended Whiskey at a great price point.

Long story short, Buffalo Trace Master Distiller Harlen Wheatley and Stapleton tasted through 50 different blends before landing on the perfect one for Traveller Whiskey. The best part, this bottle only costs $39. And so far, that price is holding at retail. That’s kind of exciting from a distillery that historically drops whiskey that can cost hundreds of times more than their suggested retail.

So what’s in the bottle exactly? Let’s dive in and answer that!

• The 100 Best Bourbon Whiskeys Of 2023, Ranked
• The ‘Smoothest’ Bourbons Under $100, Blind Tasted And Ranked
• The Best Bourbons Under $100 For Thanksgiving Dinner, Ranked
• The Absolute Best Bottle Of Whiskey From Each Of The 50 States
• The Best Mainstream Bourbons Under $40, Blind Tasted And Ranked

Traveller Whiskey Blend No. 40 Blended Whiskey

Average Price: $39

The Whiskey:

This new whiskey from Buffalo Trace is the summation of years of collaboration between Country icon Chris Stapleton and Master Distiller Harlen Wheatley. After testing 50 different blends, this is the one that landed. The whiskey in the bottle is a special blend of Buffalo Trace rye and bourbons that hit just the right note for Stapleton’s whiskey palate.

Tasting Notes:

Nose: The nose leans into rich Buffalo Trace bourbon with a deep vanilla buttercream over soft spiced brandied cherries just kissed with dark chocolate and old oak staves with a whisper of salted caramel.

Palate: That caramel has a hint of sweet corn to it on the palate before the vanilla rushes back in with a creamy lusciousness and layers of winter spices, orchard barks, and musty barrel houses — classic Buffalo Trace.

Finish: The end warms nicely for a moment with plenty of woody winter spice and a touch of grassy rye notes before the lush vanilla, cherry, and oak finish lingers for just the right amount of time.

Bottom Line:

This is a solid new utility whiskey. It works well as a sipper over some rocks or in a cocktail. Think of it as a solid table whiskey to have around for everyday pours after a hard day of work.

88/100: Solid B+!

Where To Buy:

As of now, this whiskey is readily available online at most retailers for its actual MSRP . That was the hope for Stapleton and the brand. This is meant to be an everyday sipper for his fans — and his fans need to be able to buy it for that to happen.

Online Store

• Latest News
• Whisky Weekend
• Instant Expert
• The Magazine
• M. Shanken Communications
• Join the Whisky Advocate Retailer Club
• Newsletters
• Advertise With Us

How Chris Stapleton and Buffalo Trace Created Traveller Whiskey

March 1, 2024 –––––– Sean Evans , , , ,

Ask Chris Stapleton about his palate and the country icon laughs. “I’m not one of those folks who can pick out distinct flavors,” he says. “I’ve got a “Gladiator” approach: thumbs up or down. I don’t consider myself a whiskey expert—other than in consumption.”

The “Tennessee Whiskey” singer always issues a thumbs up to Buffalo Trace Distillery products, particularly E.H. Taylor. “Someone brought a bottle into the studio in 2013 and I loved it,” Stapleton tells us during a video chat from a Florida vacation. “I find something I like and stick to it. [E.H. Taylor] is where I’ve lived for a long time.” Present for every recording session of any record he’s made, E.H. Taylor may well be a de facto member of Stapleton’s band.

Now E.H. Taylor must battle for studio space. Stapleton’s Traveller Whiskey is here.

What is Traveller Whiskey and How is it Made?

Traveller Blend No. 40 is the result of Stapleton’s collaboration with Buffalo Trace’s master distiller Harlen Wheatley, also on our call. The bottle is a combination of whiskeys blended from the venerable distillery’s portfolio, but Wheatley’s tightlipped about particulars.

How many labels are in the blend? “More than two,” Wheatley smirks. Traveller’s is a non-age statement product, so can Wheately reveal the oldest whiskey? “Old enough to taste good,” he deadpans. Traveller’s labeled blended whiskey but it doesn’t state it’s from Kentucky, as most Buffalo Trace products do. Does that mean it’s pulling in whiskey from other states or Canada? “What are you, a lawyer?” Wheatley grins.

“We don’t talk about where we’re getting it; just that it’s from our stocks, there’s no neutral spirits, and it’s a great blend that’s approachable,” Wheatley says. “Colonel Sanders doesn’t give up the chicken recipes, man,” Stapleton quips.

Whatever it is, heavy blending was done by Wheatley and his team ahead of sharing samples with Stapleton. “They had 50 blends,” Stapleton recalls, with the top half dozen sent to him. “I got whiskey buddies, guys who can speak intelligently about flavor profiles, like my bass player, J.T. Cure, and we tasted the samples. Everyone zeroed in on ‘Blend No. 40,’ so that was the one,” Stapleton says. “I saved that little sample bottle.”

The proof, 45% ABV, was intentional, to allow for approachability while maintaining the proper flavors. “We don’t want it to be too overpowering and turn people off,” says Stapleton.

Selecting the Name and Packaging

With the myriad of songs, lyrics, and album titles, Stapleton had no dearth of options for the name. “[Buffalo Trace] had a different name in mind when they approached me,” Stapleton says, “One I wasn’t keen on. I asked about Traveller,” his debut solo album title. Word came back after a trademark search that Traveller was taken… by Buffalo Trace. The distillery was using it for another brand, but gave it to Stapleton. “That was serendipitous,” Stapleton says.

The singer also asked to place the map of Kentucky on the inside of the back label, so it faintly shines through the liquid. It’s a subtle, yet effective touch.

Stapleton’s Whiskey Journey

Growing up in Lexington, Kentucky—near Buffalo Trace Distillery—Stapleton has fond memories of playing music with a glass of whiskey nearby. “Back then, I drank whatever I could afford,” he says. Trying all manner of mashbills and brands, “I wound up being a bourbon guy all the way.”

Contrary to reports, Stapleton still drinks alcohol, though his imbibing is more moderate. For example, you won’t see him drinking on stage: “I play better when sober. It’s intense up there, I sink in hard for those few hours. I’ve got my game face on and I want to deliver.”

“I bring bourbon in the studio, but there’s a fine line between having fun and not getting any work done,” he says. He recalls writing songs with the late Mike Henderson , with whom he co-founded SteelDrivers and continued collaborating after both had left the band. “I’d show up at Mike’s house and there’d be two glasses of ice and a bottle of brown. I’d pour and we’d get to work,” Stapleton says, noting tunes like “Broken Halos,” “Death Row,” and “Starting Over,” emerged from these sessions. “I miss sharing a whiskey with Mike.”

His favorite drink is “whiskey and ice.” Ahead of Traveller’s launch party—a decadent affair held at New York City’s three-Michelin-starred Per Se restaurant—Stapleton did approve a cocktail called Country and Western, which combines his whiskey with Topo Chico and lime juice.

Tasting Buffalo Trace’s Unobtanium

When Stapleton met Wheatley, the master distiller took the singer on a tour of the ricks. “It was a surreal experience. I’m a big fan of Harlen’s and the whiskey he’s made. I feel privileged to have walked those hallways and have him tell me what’s up,” Stapleton says. “You’re witnessing art.”

Presumably, a celebrity launching a brand with the makers of Pappy Van Winkle and the Buffalo Trace Antique Collection leaves that experience laden with rare bottles. “Not quite,” Stapleton says. “They were very generous and let me taste things like [the $10,000] Eagle Rare 25 Year and other forthcoming products that I can’t speak about. But I didn’t get bottles of Pappy. Though I do love Lot B.”

“You can have whatever you like,” replies Wheatley. “Let the accountants figure it out later.”

How Does Traveller Whiskey Taste?

A quick Traveller review for you (our official rating score comes soon). It’s distinct from other Buffalo Trace products—this isn’t merely mashbill #1 or #2 comingled. It’s a unique sensory experience from what diehard Sazarac fans know.

Traveller hits the mark at which it aimed: an approachable whiskey. On the nose, it’s light. There’s soft caramel and vanilla notes, with a hint of rye coming in underneath. A little cinnamon and citrus. It’s hard to pin down any mashbill from a sniff though, no dominant characteristic shines through.

On the palate, it’s light, creamy and sweet, with decent mouthfeel. Notes of sweet corn, butterscotch, and maple syrup pop. The heavy sweetness is good for category newbies, but it’s not so cloying as to deter more serious whiskey drinkers. (If you’re a hazmat-only drinker, however, this bottle isn’t for you.)

For the finish, rye spice blossoms quickly then fades, leaving you with musty tobacco and leather. This drier note stays for a beat before trailing off. It’s a shorter ending, but a pleasing one. You want another sip.

It’s good neat or with ice, and it stands up in a cocktail. We tried the Country and Western libation at the launch fete; it’s surprisingly good, a highball with a Southern twang. It is also solid in an Old Fashioned and in a Paper Plane.

Is Traveller Whiskey a Limited-Release?

Nope, Traveller is not a limited release; it’ll be widely available. Unlike E.H. Taylor and other allocated Buffalo Trace products, the price should still be near the $39 SRP on shelves.

Image Credit:

Strathearn Distillery Releases Its First Whisky Under Douglas Laing Ownership

The Old Fashioned Reimagined

Hatozaki Whisky's Newest Expression is an American Rye Finished in Mizunara

• Food & Drinks
• Cigar Pairings
• Bottle Releases
• BOURBON COUNTRY

SNEAK PEEK: Buffalo Trace Distillery has Teamed up with Chris Stapleton to Create “TRAVELLER WHISKEY”

PRESS RELEASE From Buffalo Trace Distillery

Buffalo Trace Distillery Master Distiller Harlen Wheatley and 11x American Country Music Award-winning singer, songwriter and musician Chris Stapleton (who was born just down the road from the Distillery in Lexington, KY) are partnering to create a new-to-world whiskey brand: Traveller Whiskey.  

A first-of-its-kind collaboration from Buffalo Trace Distillery , Traveller was inspired by the belief that good whiskey is a lot like a good song… it requires no explanation, and you can simply settle in and enjoy without pressure or pretense.   

Traveller will be proudly blended under Harlen Wheatley’s expert supervision and bottled at Buffalo Trace Distillery. Bringing together the collective artistry of Stapleton and Wheatley, dozens of blends were considered on the journey to find the chosen recipe for Traveller. 

“In creating Traveller, we tried over 50 different recipes, experimenting, testing, and adjusting until we found a complex and approachable flavor profile worthy of the whiskey drinker who will enjoy it. In the end, there was one clear winner – Blend No. 40 – that everyone agreed was worthy to be Traveller Whiskey,” said Wheatley . 

Tasting details and product information will be available later in the year, with the whiskey slated to be widely released beginning in early 2024.   

For the latest in Bourbon, visit www.thebourbonreview.com .

Buffalo Trace's Master Distiller Teams Up With Chris Stapleton To Debut New Traveller Whiskey

If you've heard Chris Stapleton's smooth rendition of "Tennessee Whiskey," it might not be surprising that established whiskey brand Buffalo Trace has tapped the Grammy-winning crooner for a collab. Leave it to the genius of Buffalo Trace's Master Distiller, Harlen Wheatley, to match Stapleton's soulful tunes with an equally captivating whiskey. Traveller Whiskey, a newly launched premium blend that celebrates the alliance between the singer and the award-winning whiskey brand, is such a sipper. 

"Some things just make total sense — and this is definitely one of those things," Stapleton said of the dream project in a press release shared with Tasting Table. Traveller, also the name of Stapleton's 2015 Grammy-winning solo debut, is a fitting name for the liquid product. After careful experimentation and multiple taste tests, the celebrity and whiskey label mash-up has culminated in an oaky, 90-proof whiskey blend that delivers subtle undertones of leather and sweet maple. 

The blend has a nose of vanilla and a buttery, sweet taste that's followed by a spicy, toasted finish that will leave drinkers reaching for the bottle. "When making art — and we really do think that both Chris' music and the whiskey we make at Buffalo Trace is art — you experiment, test, adjust, and don't give up until you've got it right," Wheatley said, estimating that over 50 blends were tasted before deciding upon the final combination that would be used to make Traveller Whiskey.  

Serving up bottles of smooth, accessible whiskey

Traveller Whiskey isn't the first project that has brought the singer and the brand together, however. Chris Stapleton was born near the Kentucky distillery, and the brand has supported fundraising efforts for some of his charitable activities. From the start, the goal for this whiskey-making endeavor was to create a blend that could be enjoyed by a wider audience, from the novice whiskey drinker to the collector and connoisseur. "This is a whiskey for everyone, whether you've been enjoying all the variety in the category for years or are just now discovering it," Harlen Wheatley explained in the press release.

Both master musician and distiller set out to create a whiskey that could not only be enjoyed when served neat at the end of a long day but could also be mixed into recipes, like an old fashioned cocktail , for beverages that are easy to put back. Bottles of Traveller Whiskey made their way into the hands of bartenders and retailers on January 1, 2024, so eager customers can expect to see the blend appear on shelves soon. With a suggested price of $39.99, this is a bottle that likely won't break any New Year's financial resolutions.

• How to Tie a Tie
• Best Coffee Beans
• How to Shape a Beard
• Best Sweaters for Men
• Most Expensive Cognac
• Monos vs Away Luggage
• Best Luxury Hotel Chains
• Fastest Cars in the World
• Ernest Hemingway Books
• What Does CBD Feel Like?
• Canada Goose Alternatives
• Fastest Motorcycles in the World
• Food & Drink

You can now get Buffalo Trace and Chris Stapleton’s new whiskey, and it’s perfect for winter

Will you be a lucky one to get this limited-quantity expression.

If you’re a fan of whiskey, you know all about the name Buffalo Trace . The iconic Kentucky distillery makes some of the most well-known whiskeys ( specifically bourbon whiskey ) on the market. We’re talking about names like Weller, Pappy Van Winkle, Eagle Rare, E.H. Taylor, and others.

A brand new whiskey for music fans

Where can you buy it.

If you’re a fan of blues, rock, country, and soulful music, you’re well aware of Chris Stapleton. The singer is clearly a fan of whiskey, with multiple songs about whiskey (including his hit Tennessee Whiskey ), and has even partnered with Buffalo Trace in the past to collaborate on a special E.H. Taylor expression. It was only a matter of time before he got a whiskey of his own.

Last fall, Buffalo Trace revealed it would be partnering with the music icon to create a new whiskey called Traveller Whiskey . While it kept the collaboration fairly mysterious, the drinking public was made aware that it would be a 90-proof blended whiskey created by Stapleton and Buffalo Trace master distiller Harlen Wheatley. Well, this Buffalo Trace whiskey has finally arrived, and now we know a little more about this soon-to-be highly coveted expression.

The creation of Traveller Whiskey was no simple task. The duo sampled more than 50 hand-selected blends before finally selecting “Blend No. 40” to be the expression that would be bottled. One sip and you’ll be sure to understand what tireless work went into crafting this unique, complex whiskey.

What does it taste like?

While we haven’t had a chance to try this whiskey yet, according to the folks at Buffalo Trace Distillery, it begins with a nose of dried fruit, shortbread cookie, caramel, toasted vanilla beans, and oaky wood. The palate is sweet, mellow, and very sippable with candied nuts, oaky, vanilla, and gentle spices. The finish is warm, lingering, and referred to as “robust.”

While its initial reveal left drinkers wondering when in 2024 this whiskey would be available, Buffalo Trace didn’t make them wait in anticipation for long. While presale of the whiskey began earlier this week, the whiskey was officially available nationwide as of January 4.

• Where F1 fans can get the new Jack Daniel’s x McLaren 2024 Tennessee Whiskey
• Gin, vodka, whiskey? New spirits are defying categorization
• You may not dislike IPAs as much as you think — you’ve just tried the wrong type

If you can find it in the wild, you might be lucky enough to snag a bottle for the suggested retail price of $39.99. But if you’re a fan of whiskey (and bourbon in general), you know that a popular, limited-quantity expression (especially those from Buffalo Trace) tends to get a little (or a lot) bit of a markup in the secondary market. We know all about those bottles of Weller and Eagle Rare that end up being sold for hundreds of dollars even though they’re MSRP is around $50. We suggest that if you do get a bottle. Pour a glass, crank up Chris Stapleton, put your feet up, and savor this special expression.

Editors' Recommendations

• The best bars in New York City: Our top picks
• The 9 best whiskey quotes of all time
• It’s International Whiskey Day, and you need to try these whiskeys from around the world
• Mijenta has a new cristalino tequila — here’s why bourbon fans will love it
• You’ll love these popular brandy bottles (all under $40)

If you haven't introduced yourself to the classic cocktail otherwise known as the Boulevardier, it's time you do so. The brooding relative of the Negroni, this drink goes way back and brings out some of the best flavors Campari has to offer.

The Boulevardier is a layered mix of Campari, vermouth, and bourbon, usually treated to a citrus garnish. It's believed to have been created in 1927, when it became the favorite cocktail of expatriate writer Erskine Gwynne. The Paris-based penman worked on a magazine of the same name, hence the drink's title. The drink was one of the many shining stars from the cocktail world's first true golden era. Alicia Perry is a cocktail wizard and former general manager at San Diego's Polite Provisions. She likes a Boulevardier that allows the base spirit to shine brightly through the partner ingredients of sweet vermouth and Campari. "I utilize Buffalo Trace or Eagle Rare in mine personally, there are vanilla and browned sugar notes in this specific bourbon that are brought forth when showcased in this cocktail," she said. In terms of the sweet vermouth, Perry opts for Carpano Antica.

We often talk about the main spirit being the most important aspect of a cocktail. This means that while bourbon, dark rum, tequila, or gin gets all the press, the other ingredients get the Rodney Dangerfield treatment. And while bitters are referred to as the “salt and pepper” of the cocktail world, we believe that (depending on the cocktail) vermouth might be just as important.

What’s a Martini without vermouth? Well, it’s pretty much just a boozy glass of gin (or vodka if you’re into that sort of thing). It’s not a Boulevardier without the vermouth; you might as well just make an Old Fashioned instead if your Manhattan is sans vermouth.

Few things go more hand in hand with the Kentucky Derby than bourbon. And there’s one bourbon synonymous with horse racing. Located in the heart of horse country in Versailles. Kentucky, Woodford Reserve has released a special commemorative bottle for every Kentucky Derby since 1999. This year is a little different. That’s because the 2024 bottle celebrates the 150th running of the event.

To celebrate the “most exciting two minutes in sports,” Woodford Reserve decided to turn to the artist and Kentucky native Wylie Caudill to design the bottle for this historic Kentucky Derby. Caudill is well-known for his bright, bold, repeating patterns and his roses.

Traveller Whiskey Review

Repeat after me: Traveller Whiskey does not contain vodka. Traveller Whiskey does not contain vodka. Traveller Whiskey does not contain vodka. Experts say if you say something three times, you have a better chance of remembering it.

The reason why I bring that up is because after stopping in at 4 different stores to find the newest bottle from Sazerac, I heard no less than 3 times that Traveller Whiskey is Buffalo Trace Bourbon blended with Wheatley Vodka from the managers/distributor reps. How did this rumor get started?!

Don’t get me wrong, I understand where folks are coming from by thinking this could contain vodka in it. “Blended Whiskey” – as this particular bottle clearly states it is on the label – can have “Grain Neutral Spirits” in the blend. And vodka is technically a Grain Neutral Spirit (GNS or NGS, both mean the same thing). Examples of blended American whiskies include Kentucky Gentleman (which is also made by Sazerac) which blends 51% bourbon together with 49% Grain Neutral Spirits. Yuck!

Oh, and if you need proof that Traveller Whiskey doesn’t use GNS, check out the “Selling Points” section of this product stat sheet:

Chris Stapleton’s conflicting messaging

If you ask a Sazerac rep to explain the story behind Traveller Whiskey, you’re going to get some marketing fluff and BS stories. Sure, country music star Chris Stapleton has his name on the (back) label, and he’s no doubt signed off on the words talking about how good whiskey and good music share a bond that can’t be explained – they just have to be experienced. But there’s more beneath the surface.

Chris Stapleton’s personal story with alcohol seems to be at a crossroads with the fact he’s involved in launching this whiskey brand. There was a flurry of news stories that came out a few months ago where he went on the record saying that he’s been sober for many years now. In typical celebrity fashion, he glosses over any semblance of relatability by downplaying the entire story – probably because he knew he had a whiskey brand with his name on it coming soon.

Chris is a 45 year old man who says drinking in his 20’s “kicked his ass” and says he realized it was a problem when he had to have “a shot of tequila” before he’d go on stage. He completely skips over his 30’s which, based on the timeline I’m looking at, also must have kicked his ass. So he went cold turkey (he uses the word “sober”) and repeatedly points out that he did it all without the need for rehab and BOOM problem solved! The story reeks of trying to undersell his struggles – and possibly trying to downplay how serious of a struggle others can have with alcoholism as well. I think it’s no small coincidence he wanted to jump out in front of the future stories that would inevitably look at the man behind the whiskey label. Shrewd.

Of course, this isn’t Chris’s first time working with Buffalo Trace or whiskey. He’s been involved in “hand picking” single barrels of EH Taylor Single Barrel Bourbon in 2021 and 2022 with proceeds going directly to charity. Not to take away from the charity aspect, but I’m confused as to what his definition of the word “sober” really means. Was he still sober as long as the reason behind drinking was for the greater good? Is it a switch that he can flip whenever? Or did he just do “eenie meenie miney moe” to select a barrel with his name on it so he wouldn’t technically let it touch his lips?

Sazerac makes some of the best bourbon in the world – so why are we getting a blended whiskey?

I’m not going to pull the dumb card and act like everything Sazerac puts out glitters like gold. They’re still responsible for plenty of cheap whiskey that occupy the bottom shelves or are readily stocked as mixers at bars. But in the grand scheme of things, Sazerac has very few products to compete with the key players that have been there for longer. And believe it or not, Sazerac’s share in “On-Premise” sales (bars, hotels, casinos, restaurants) is rather small. Remember, Sazerac is relatively new to the scene (1992). Brands like Jim Beam, Heaven Hill, Brown-Forman and Seagrams (now split into MGP/Four Roses/Diageo) have all been doing it more consistently and for longer.

On-Premise sales are huge to every kind of alcohol producer. The sheer quantity from those sales alone can be the difference between a good year and a great year for sales reps and distilleries. Sazerac has tried a couple different ways to get their foot into more doors, but it’s been hard. You’d think that dangling some BTAC out there as a reward for making Benchmark an establishment’s “well pour” would be enticing!

I am speculating on this, but Sazerac’s Buffalo Trace line and their new Benchmark lineup hasn’t been able to break into that space. Neither has their acquisition of the Early Times brand (which has always been considered a low-cost brand). Fireball does great, but because of its strong cinnamon profile, it can’t be blended with most cocktail recipes that requires whiskey.

What Sazerac needed was another brand that could be sold for cheap and easy to scale up. A whiskey that would contain some bourbon in it and another cheap kind of spirit would be ideal. That’s why they eventually settled on a large portion of Traveller Whiskey blend being Canadian Whisky. Sazerac has been keen on building up their portfolio of Canadian Whisky and now is the time to start using it.

By its very nature, Canadian Whisky is cheaper and easier to make. A majority of it is made to the specs of a Light Whiskey in the US (distilled between 161 and 189 proof, barreled in used cooperage between 140-160 proof). It’s close to a Grain Neutral Spirit but brings some of its smoothness and whiskey flavors with it. This makes up a large component of Traveller Whiskey. The other component is bourbon distilled at the Barton Distillery. Both sets of liquid are transported to Buffalo Trace Distillery to be blended together (this is according to a Buffalo Trace rep).

Perhaps the biggest reason why Traveller Whiskey was created is due to the amount of money Sazerac has been dumping into all of their expansion projects. With the ability to make basically double the amount of spirits that they could a few years ago, they’re going to have to find a place to put a lot of ~4 year old barrels of (primarily) bourbon. A thing that most enthusiasts forget is that not every barrel can become a George T. Stagg or Pappy Van Winkle. Instead, the life of a batch of bourbon barrels looks kind of like a pyramid where the bottom (most) barrels are found to be fully mature around 4 to 6 years old.

Aging them any longer wouldn’t produce anything better than what was already there. It takes a lot of luck (and a whole lot of barrels) to eventually produce a decent amount of barrels that still taste good past the 10 year old mark. What I’m trying to say is that you can’t expect distilling an extra 10 million gallons of bourbon per year is going to yield that much more George T. Stagg in the next 15 years. There is a huge likelihood that over half of those barrels won’t even reach their 6th birthday before they’re pulled for bottling.

Just tell us if the whiskey is good or not!

Alright, alright, fine. The hype over this bottle is so stupid. Within minutes of the first people grabbing up a bottle, it was already being flipped for $120. Come on people, don’t be sheep. This is bottom shelf whiskey that will be everywhere in no time flat. Just because you didn’t get one on opening days doesn’t mean that liquor store owners won’t be using cases of it to prop open their front doors this summer. There is virtually no chance of it becoming the next Pappy or Blanton’s or Eagle Rare. So let’s end this charade already. Let me go first and jot down some tasting notes to prove it to you. I sampled this neat in a glencairn – even though you’ll be drinking it with mixers on ice through a straw.

Tasting Notes

Nose: The nose seems to foreshadow things to come. In fact, I had to stick my nose in and out of the glencairn a couple of times because I was getting virtually nothing. A quick sniff of my armpit confirmed that, indeed, my sense of smell was still in tact. So I went back at the glass even more focused. Cornbread, hay, light cinnamon, saltwater and the slightest amount of vanilla. I struggled to get these scents because they’re so light. It’s like smelling an 80 proof whiskey that had water added to it.

Palate: The palate comes off a bit more rye-forward than I was expecting. At least that’s what I’m thinking these perfume-y and light herbal flavors are on my tongue. Otherwise, the typical cinnamon, citrus and mint notes that I normally get with rye whiskies are just not there. Each sip showcases a lack of body. I was expecting a dialed-down version of bourbon but this is something else entirely.

It’s all very “even” in its delivery, which means that I rolled it around on my tongue, but it never uncovered any different flavors. It’s just kind of flat with a lot of grainy corn notes. Perhaps the biggest surprise is the lack of sweetness with every sip.

Finish: The finish is unexpectedly short. The flavors begin to leave my tongue almost immediately – making me focus more on the small amount of heat going down my throat. I’m kind of surprised about the lack of anything to write about here, but it’s true, there are no real flavors I can tell you about.

Score: 4/10

Incredible. Amazing. “Whiskey of the Year.” None of these words would be used to describe Traveller Whiskey. I mentioned the lack of body in my tasting notes, but this also has a lack of soul too. A great blending whiskey is what this will have to be, because it’s going to need a lot of help to achieve anything in the flavor department.

This is a nothing whiskey at its core. Had this been around in the early 2000’s, Ned Flanders would have probably ordered one in lieu of a white wine spritzer during his bender in Las Vegas. But as it stands, a pretty package and celebrity endorsement shouldn’t bait you into surrendering $35 to see if I’m right. So please, do not rush out to your local store to buy one and do not stand in line for this at Buffalo Trace’s gift shop. There’s nothing here to experience.

Final Thoughts

Will my words have any effect on the sales of Traveller Whiskey? Doubtful. The fans of Chris Stapleton will buy these bottles left and right. I assume more of this will be poured in rocks glasses or shot glasses than glencairns, and that’s alright. Buy what makes you happy. But if you want to buy because you’re curious, then heed my words: you don’t need this. Any of the Benchmark labels (except No. 8, ugh) are superior to this in taste, texture, you name it. And they’re all about $10 cheaper.

But if you’re a country music lover and hate the words I’ve written, then I’ll let you in on a little secret if you insist on supporting that genre of music with your booze money: Eric Church and Jack Daniels did it better. Now if you’ll excuse me, somebody just put a(nother) drink in my hand.

Featured Products

• Neat Traveler

• View Larger
• Description: The Aged & Ore Neat Traveler is a complete travel kit for spirits. We combined our widely praised Neat Glass with one of our 3oz Flight Bottles and housed them together in a custom EVA travel case. Perfect for a night away with your favorite pour. The tie
• Bottle Flight

• Description: The Aged & Ore Bottle Flight is a premium set of 4 custom silicone wrapped glass bottles designed to transport and share samples of your favorite spirits. The flight bottles come in a custom EVA travel case that fits perfectly in any small bag. An Aged &
• Travel Bundle

• Description: This Bundle combines two of our crowd favorite products, creating the ultimate travel bundle to bring along your favorite spirits and glassware. Bundle Includes: Neat Traveler (Gray) Bottle Flight (Gray) Note: This bundle is only available in gray and col

*Bourbon Culture is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Tuesday 23rd of January 2024

I own an on-premise outlet for Sazerac and other brands - a high-end steakhouse with a large bar. A couple of comments on the earlier parts of the article, Sazerac has tried to make on-premise distribution "more fair" so that bars and restaurants can all get a little of the most prized bourbons, but there just isn't enough to go around. Last year they even had Buffalo Trace in an allocation program which meant many bars/restaurants ran out due to lack of supply. Buffalo Trace looks to have caught up in general so its not as hard to get. Everything else high-end from Sazerac is just very limited availability due to the extra aging and rarity of the bourbon. I was told today that we should expect Buffalo Trace to remain available to on-premise for the foreseeable future, and that may also lower the pressure on the higher-end like Blanton's and others so we might see more of that as well.

Interesting side-note - I was on a Disney cruise over New Years and they ran out of all Sazerac, literally NOTHING on the ship of theirs, and they used to always, always have the full Sazerac portfolio. Wild that even Disney was facing challenges getting Blanton's and others.

On Traveller, I tasted it and we are launching it now. I feel like it will be well received in a mixed drink, and even neat or as a rocks pour for someone looking for a more approachable and less profound flavor. I liked the light flavor and I liked the finish as well - had a nice balance and the finish was just barely sweet, which I prefer. This is not Blanton's, or even Buffalo Trace, its a blended whiskey, but I liked the taste and it is definitely something I would drink and recommend.

We did a guest blind tasting with a bunch of self-professed bourbon lovers and EH Taylor came in dead last, while Benchmark Small Batch came in first - people liked the lighter, less complex flavor I guess.

When it comes to taste, the market will decide, but I think Traveller will succeed both short and long term.

Mike & Mike

Wednesday 24th of January 2024

Thank you for this very thoughtful comment. Cheers, Don!

Tuesday 16th of January 2024

I would say that maybe he uses the word sober the way it should actually be used, which mena she drinks without having to get shitfaced every time. The only people that use the word sober to mean not a single drop of alcohol are recovering alcoholics

Wednesday 17th of January 2024

I disagree strongly with this comment, but will post it up for the audience to give their take on. I encourage you to look at the definition of sober from any addiction recovery resources out there. Also, if Chris Stapleton is truly using the word sober as you are describing, he is deceiving his audience - and himself.

U.S Traveler New Yorker Adjustable Luggage Set, 4-Piece

Last updated: March 3, 2023

We looked at the top Luggage Sets and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Luggage Set you should buy.

U.S. Traveler New Yorker Lightweight Softside Expandable Travel Rolling Luggage, Deep Red, 4-Piece Set (15/21/25/29)

Product details, from the manufacturer.

Functionality and innovation come together in this versatile luggage from the U.S. Traveler New Yorker Collection. Constructed of lightweight and durable tear-resistant fabrication, the set is perfect for your travel needs. The Adjustable add-a-bag strap allows an additional bag to be carried effortlessly. High visibility light gray interior lining and tie down straps and interior zippered mesh pocket and dual shoe pockets give you plenty of space for your essentials. Need a little more room? The expandable feature gives you 25% more packing capacity. Plus, multiple front zippered pockets are perfect for travel documents and magazines. It also features an internal retractable push-button handle system, and inline skate wheels for smooth rolling. Dual top and side carry handles and bottom grip makes lifting easy. Dimensions: Upright: 29 inch H x 17 inch W x 10.5 inch D (expands to 12.5 in. D) 11.8 lbs.; Upright: 25 inch H x 15 inch W x 9.5 inch D (expands to 11.5 in. D) 9 lbs.; Upright: 21 inch H x 13.5 inch W x 8 inch D (expands to 10 in. D) 7.7 lbs.; Tote: 15 inch W x 10 inch H x 7 inch D 2 lbs.

Expert Reviews

What reviewers liked, what reviewers didn't like, luggage set rankings.

1. SHOWKOO Smooth Rolling Anti-Scratch Luggage Set, 3-Piece

2. SHOWKOO Multidirectional Adjustable Affordable Luggage Set, 3-Piece

3. Travelers Club Midtown Fully-Lined Luggage Set, 4-Piece

4. AmazonBasics Wheeled Hard Shell Luggage Set, 3-Piece

5. Samsonite Omni Multi-Directional Hardside Luggage Set, 3-Piece

6. Travelers Club Chicago Rolling Carry On Affordable Luggage Set, 3-Piece

7. Rockland Melbourne Ergonomic Luggage Set, 3-Piece

8. Coolife Ergonomic Handle ABS Material Roller Bag Set, 3-Piece

9. American Tourister Moonlight Classic Luggage Set, 2-Piece

10. Coolife ABS Material Luggage Set, 3-Piece

11. Kenneth Cole Reaction Reinforced Luggage Set, 3-Piece

12. U.S Traveler Rio Easy Carry Luggage Set, 2-Piece

13. Steve Madden Wide Wheel Luggage Set, 4-Piece

14. Samsonite Winfield 2 TSA Locks Luggage Set, 3-Piece

15. u.s traveler new yorker adjustable luggage set, 4-piece.

16. Rockland Expandable Luggage Set, 4-Piece

17. Coolife Telescoping Handle Luggage Set, 3-Piece

18. American Tourister Fieldbrook II Lightweight Luggage Set, 2-Piece

19. Samsonite Omni Wheeled Luggage Set, 3-Piece

From our partners.

Meet Hudson: The Traveler's Best Friend Celebrates New Brand Identity

Unveiling the Brand's Evolution from Travel Retail Pioneer to Travel Experience Expert with Corporate Rebrand

East Rutherford, N.J., November 25, 2019 – Hudson (NYSE: HUD), a North American travel experience leader with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations, today announces its rebrand from Hudson Group to Hudson, unveiling a new brand identity that showcases the company as an all-encompassing travel partner. The new branding reflects how Hudson has kept travelers top-of-mind for more than 30 years by evolving with their needs, championing brands and delivering experiences through strong partnerships and friendly services that help turn a world of travel into a world of opportunity.

From a Newsstand to a Travel Experience Leader

The company’s evolution from a few newsstands in LaGuardia Airport to an all-encompassing travel retail partner spans more than three decades. With roots in travel convenience, Hudson has earned clients’ and travelers’ trust by remaining true to its values while redefining the travel experience. The company takes pride in the fact that Hudson locations feel more like destinations—because travelers can find essentials along with unexpected surprises and even fun. Looking back, imagining the future and expanding its reach, the “Traveler’s Best Friend” continues to evolve to meet travelers’ needs; the rebrand is the company’s official reintroduction as Hudson. 

“While Hudson’s original logo reflected the times in which it was created, and has served the company well, it’s time to introduce travelers to Hudson’s new look, feel and identity that reinforces our foundation and showcases where our brand is going,” said Hope Remoundos, EVP and Chief Marketing Officer at Hudson. “Our new identity is sophisticated and confident, with a welcoming visual representation of the company’s DNA that perfectly spotlights our people, brands, locations and, most importantly, our customers, and strengthens Hudson’s authentic connection to travelers.”

The design of the new logo represents the four cornerstones of the business as windows, which, together, form an iconic letter “H.”

https://www.youtube.com/watch?v=y5fBR45uGjQ&feature=youtu.be

Roger Fordyce, Chief Executive Officer added: “Airports are much more than where flights begin and end. We aspire to create new solutions, roll up our sleeves and get to work, empowering every member of our team to exceed travelers’ expectations. I’ve been with the company since the beginning, and I’m proud to have been part of Hudson’s journey, which has provided us with new worlds of opportunity to explore.”

To marry purpose with promise, Hudson engaged global brand-strategy firm Siegel+Gale . Together, Siegel+Gale and Hudson developed a clear brand strategy, voice and visual identity that express Hudson’s journey from travel retail pioneers to travel experience leaders. The reimagined “H” logo and supporting brand identity capture Hudson’s culture and legacy while showcasing the company’s commitment to innovation—and to expanding opportunities for its clients.

“The task for our team was to evolve the Hudson brand so that it authentically expressed the company’s storied history and its innovative, future-focused approach to airport experiences,” said Howard Belk, co-CEO and Chief Creative Officer, Siegel+Gale. “Our fact-based process allowed us to identify what truly differentiates Hudson and what matters to the company’s clients and users. With this foundation, we built a new identity that communicates the company’s core strengths and unique culture—and embodies the qualities of a trusted friend.”

We’re Going Places Together

By satisfying travelers’ appetites and indulging their curiosity, Hudson owns its role as the “Traveler’s Best Friend.” Hudson delivers on all things travel: convenience, specialty, duty-free, and, now, an expanded food and beverage portfolio that includes healthy, fresh items for people on the go. Building on its proprietary grab-and-go “Traveler’s Best” line and franchise fan favorites, Hudson is expanding its reach to stimulate the palates of everyday travelers by offering a broad range of healthy and fresh on-the-go food and beverage items.

Delivering on this promise, Hudson recently signed an agreement to acquire the assets of OHM Concession Group, a leading F&B concessions operator in North America. The partnership with OHM adds notable culinary options to Hudson’s existing catalog of F&B concepts, bringing its portfolio to over 100 quick service and café concepts, full-service, fast casual, sports restaurants and fine dining locations across the United States and Canada. OHM’s well-known concepts, including Chick-fil-A, the Kitchen by Wolfgang Puck, Jamba Juice, Einstein Bros. Bagels and more, will provide consumers with a variety of go-to food and beverage options in travel hubs across North America.

To be part of Hudson’s brand journey, visit www.Hudsongroup.com or follow on Instagram @HudsonTBF.

Hudson Group to Participate in the Morgan Stanley Global Consumer & Retail Conference

Hudson awarded top honors for locally inspired retail at 2024 airport experience awards, contact information, customer service.

We're happy to help! Please fill out our Online Submission Form HERE

Hudson Nonstop  powered by Amazon's Just Walk Out technology

To obtain your receipt, register in store or look it up later at  https://justwalkout.com/receipts

Red By Dufry  loyalty program and app

Email:  [email protected]

Nieshia Ellis

Director, Coaching and Recruitment

Ashley Davidson

Director, Corporate Communications

Corporate Office

+201.939.5050

1 Meadowlands Plaza East Rutherford, NJ 07073 USA

• Luggage Liquid error (sections/header line 44): Could not find asset snippets/drawer-nav.liquid
• Carry Ons Liquid error (sections/header line 44): Could not find asset snippets/drawer-nav.liquid
• Laptop/Business
• Accessories

• U.S. Traveler

Collection contains 64 Products including Accessories, Electronic accessories, Hardside, Hardside checked luggage, Hardside checked luggage, Large checked luggage, and more. Items labeled as SALE are 70%OFF.

• All Carry Ons
• Lightweight
• Carry On Garment Bags
• Luggage Sets
• Hardside Checked Luggage
• Large Checked Luggage
• Medium Checked Luggage
• Spinner Checked Luggage
• All Garment Bags
• Packing Accessories
• Electronic Accessories

Featured U.S. Traveler

All u.s. traveler.

The Thinking Traveller’s Soulful Rebrand Reimagines Exclusivity

• 26 May 2023

In a world crowded with villa rental companies, The Thinking Traveller struggled to differentiate itself and showcase its unique offerings. Recently, they transformed their brand identity and positioning. The global redesign positions The Thinking Traveller as the ‘keyholder to places with soul’ by telling real stories with souls that speak to tomorrow’s luxury customers. Let’s take a peek into how The Thinking Traveller conveys their soulful message and redefine luxury travel with their soulful rebrand .

A Brand Strategy Built on Emotion

Award-winning brand design studio, Without stepped into help redefine luxury with emotion and real stories for The Thinking Traveller . Their approach aimed to transcend the traditional notions of luxury travel, steering away from elitism and materialism. Instead, they positioned The Thinking Traveller as the ‘keyholder to places with soul’ by telling authentic stories that resonate with the luxury travelers of tomorrow. By highlighting the brand’s distinctive point of difference – an exclusive collection of truly unique villas – they aimed to overcome the challenge of a generic and uninspiring market.

Crafting a Memorable Brand Experience

To create a sense of place and evoke emotions, Without focused on all brand touchpoints. They replaced generic language with a more immersive and emotional narrative, describing each villa in a language that evoked the essence of its character. Alongside the written language, Without collaborated with photographer Lavinia Cernau to capture the emotional essence of these special places, showcasing the human interactions, idiosyncratic details, and the romance of the destinations.

Merging Elegance and Nostalgia in Brand Identity

Without carefully crafted the brand identity to reflect The Thinking Traveller ‘s Mediterranean connection. They selected typography that combined grand, cinematic serifs with a human sans serif, evoking the charm of hidden tavernas and sun-dappled piazzas. The visual identity complemented the brand’s soulful narrative, creating an elegant and nostalgic aesthetic.

Final Thoughts

The Thinking Traveller ‘s brand redesign by Without marks a significant milestone in the company’s journey. By focusing on emotion, storytelling, and a genuine connection to unique destinations , The Thinking Traveller has repositioned itself as a provider of extraordinary experiences. The transformative brand identity sets The Thinking Traveller apart from its competitors, celebrating their 20th anniversary and inspiring luxury travelers around the world.

You might also like

A New Wave of Possibilities: Sendwave’s Vibrant Rebrand

Rediscovering Majesty: Liverpool Cathedral’s Momentous Rebrand

Blooming Anew: How Interflora ‘Say More’ Through Its New Campaign and Identity?

A Smash Hit: Padel Social Club Gets a Sleek New Look For Their UK Debut

Browse stories, thank you for signing up.

Passenger Vehicles

Delivery Vans

School Buses

• Price of OBD-II models effective from 1st October 2023
• Prices exclude TCS, registration charges & taxes which be applicable subject state regulations, Kindly contact nearest dealership for more details.
• All prices are subject to change without any prior notice

• Search Please fill out this field.
• Manage Your Subscription
• Give a Gift Subscription
• Sweepstakes
• Travel Products

This Celeb-loved Brand Launched a '90s-inspired Sneaker — and It's the One Shoe We're Shopping for Summer

Say hello to the shoe of the season.

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more .

Travel + Leisure / Tyler Roeland

Move over Air Force 1s, there’s a new lifestyle sneaker in town. Cariuma, the celebrity-adored and Travel + Leisure editor-approved shoe brand, just launched a new style of sneakers: the Uba Pros . Striking the perfect balance between style and comfort, these new Cariuma shoes have only been on the market for one day, and they're already generating a lot of buzz. 

Building on the success of Cariuma’s ever-comfortable Oca Lows, Slip-ons , and Catiba Pro Lows , the brand is now adventuring into the world of streetwear, which isn’t all that of a surprise; just one look at the shoes on any New York City street , and you’ll see dozens of '90s-style skateboarding and basketball kicks. And, if any brand has the capability to fuse the style of a lifestyle shoe with a dreamy, memory foam-padded insole, it’s Cariuma — and I’m here for it. 

Cariuma Uba Pro Smoke White Sneakers

Available in three colors and men's and women's sizes, the Uba Pros also mark Cariuma’s step into cupsole sneakers. Fans of streetwear are well aware that cupsole shoes are an iconic, skater-esque style known for their sturdy, one-piece soles and rubber outsoles that perfectly contours, or "cups," to your foot. This shape also provides extra protection and support to the heel, toe, and arches, making it popular for casual activities like skateboarding, as well as a great choice for comfy walking shoes.  

To put the Cariuma spin on its inaugural cupsole style, the brand incorporated its signature triple-layered reinforcement zone, ensuring unmatched durability for the avid skater, explorer, or everyday commuter. Designed with top-quality suede from Leather Working Group Gold-rated suppliers, as well as recycled fabric, and sustainably sourced sugarcane and natural rubber, these eco-friendly, high-performing sneakers are just as good for your feet as they are for the environment (for each pair purchased, Cariuma plants two trees in the Brazilian rainforest). 

Cariuma Uba Pro All-black Sneakers

But, the Uba Pro line goes beyond just durability and sustainability. The shoes are meticulously crafted to provide all-day comfortable wearing, which is made possible with their impact-absorbing midsoles and multiple layers of cushioning, complimented by ample ankle support. Whether you're maneuvering through the skatepark or strolling the bustling streets of a new city, you can do so confidently knowing that every step will be receiving ample padding, shock absorption, and stability. Plus, they have breathable mesh panels to keep the inside of the shoe cool when things get sweaty in the summertime. 

I don’t know about you, but this shoe seems to check every single box on what makes an excellent travel shoe. Comfortable? Check. Supportive? Check. Durable? Check. And of course: stylish? Double check. I’m no fortune teller, but I’m confident that these '90s-style sneakers are going to be a hit with travelers this season. 

Cariuma Uba Pro Black and Ivory Sneakers

But here’s the catch: Cariuma drops are known to sell out fast , so if I were you, I’d snag a pair of the Uba Pros before they fly off of the virtual shelves. Should that happen and you still want to experience the next-level comfort that is a pair of Cariumas, keep scrolling to check out the other best-selling styles that are also widely loved by shoppers. 

More of the Most Comfortable Shoes at Cariuma: 

Cariuma oca low off-white canvas sneakers, cariuma catiba low pros sneakers, cariuma white leather slip-on sneakers, cariuma salvas white premium leather sneakers, cariuma naioca red gum suede sneakers.

At the time of publishing, the price started at $129. 

Love a great deal? Sign up for our T+L Recommends newsletter and we’ll send you our favorite travel products each week.

See More T+L Shopping Deals

Media website

Sign up for the newsletter

Sign up for the Stellantis Communications Newsletter and stay updated on all the news.

14 Nov 2023

PEUGEOT REVEALS NEW E-TRAVELLER

PEUGEOT has revealed the new E-TRAVELLER. Designed to be more efficient, more comfortable, safer and more elegant, the new PEUGEOT E-TRAVELLER meets the zero-emission mobility requirements of professional drivers.

ALLURE : A new design that is both stylish and rewarding.

EMOTION : The very best technology for comfort and safety.

EXCELLENCE : Available with up to 217 miles of zero-emission range (WLTP combined cycle currently being certified).

The new PEUGEOT E-TRAVELLER is the ideal companion for all professional customers who are looking for a vehicle capable of comfortably transporting a large number of passengers and their luggage on long journeys in comfort.

The new E-TRAVELLER is available in two lengths, Standard (4.98 m) and Long (5.33 m). At just 1.90m wide, access to car parks is no challenge for the E-TRAVELLER.

PEUGEOT E-TRAVELLER: Adapted to fulfil every need.

Appealing to a wide range of business and fleet users including those that offer professional passenger transport operators (hotels, shuttles, taxis, etc.), the new E-TRAVELLER is available in a variety of configurations with between five and nine seats, depending on the version, with a premium level of comfort. The Allure trim level offers a lounge configuration with four independent seats facing each other, with a luxurious finish and high levels of equipment including tri-zone air conditioning, and a black-out glass roof.

The new E-TRAVELLER is adaptable and practical with sliding and removable seats, shelves in row two, integrated sun blinds, and more. It is also perfect for outdoor activities thanks to Advanced Grip Control® with Hill Assist Descent Control, and an adjustable traction control system for use on low-grip surfaces with modes for sand, mud, and snow.

The new E-TRAVELLER features generous interior space with no compromise thanks to the batteries being located under the floor. Depending on the configuration, the new E-TRAVELLER can carry up to nine people with a boot volume of 1,500 litres, or five people and 3,000 litres, or even offer up to 4,900 litres of load volume with two or three people on board.

Building on these strengths, the new E-TRAVELLER goes one step further to offer a higher level of user-friendliness, safety and efficiency.

ALLURE: Fresh elegance

More than ever, when it comes to carrying passengers, the new E-TRAVELLER is a guarantee of elegant and comfortable mobility.

The E-TRAVELLER adopts the new look of the PEUGEOT range, with a new grille design featuring the brand's new emblem at its centre, as well as new full LED headlights, the iconic PEUGEOT three-claw signature, and a bumper optimised for protection and efficiency.

The digital instrument cluster and the large central touchscreen aid safety and practicality in everyday driving. For optimised comfort, a new heated steering wheel can be fitted as an option. There are more and larger storage compartments, notably on the upper part of the dashboard and on the centre console, and the dashboard also comes with the new e-Toggle gearshift which is compact and practical.

The interior style is enhanced with a new fabric upholstery or perforated leather for the seats, depending on the version, and new Liquid Palladium coloured trim on the side panels.

EMOTION: Technological developments for greater comfort and safety

The new equipment on the PEUGEOT E-TRAVELLER improves everyday comfort and safety for the driver and passengers.

A new 10-inch digital colour instrument cluster is fitted as standard on all new E-TRAVELLERs. It provides an optimised and customisable display of the essential information, including that of the navigation system and information relating to energy flow and recharging.

The new E-TRAVELLER comes with a 10-inch HD central touchscreen as standard for controlling the multimedia system and connected navigation. For total comfort, the ‘OK PEUGEOT’ voice assistant allows drivers to control the main infotainment functions without taking their eyes off the road.

Driver fatigue warning, traffic sign recognition, lane keeping assist, automatic emergency braking with pedestrian and cyclist detection, and speed limiter are all available on the E-TRAVELLER. It also benefits from a wide range of driver assistance systems which have been further enhanced on this new model with adaptive cruise control.

EXCELLENCE: More efficient and connected than ever

The new E-TRAVELLER is powered by a new more efficient electric motor offering maximum power of 100 kW (136 bhp) and maximum torque of 260 Nm, guaranteeing optimum performance from start-up. Three driving modes are available: Eco, to maximise range, Power, for maximum performance, and Normal, for the best compromise of both.

The new E-TRAVELLER is fitted with a 68kWh useable battery(75kWh gross) that now offers a range of up to 217 miles (WLTP combined cycle currently being certified). q

To optimise range, the E-TRAVELLER features a new regenerative braking system with three different levels using paddles located behind the steering wheel.

The new E-TRAVELLER is fitted with a 7.4kW onboard charger (with an 11 kW three-phase charger available as an option) and can also be charged at up to 100kW on a DC rapid charger. Estimated charging times are as follows:

• 100kW DC charger: 45 minutes (recharge from 0 to 80%).
• 11kW AC charger : full recharge with the 11kW onboard charger in 7 hours 30 minutes.
• 7.4kW AC charger: full charge with the 7.4kW onboard charger in 11 hours 20 minutes.

The latest-generation connectivity

The PEUGEOT i-Connect® system offers comprehensive and highly responsive connectivity thanks to wireless Apple CarPlay® and Android Auto. The technological experience is complete with PEUGEOT i-Connect® Advanced, which is also equipped with TomTom connected navigation. System updates are carried out "over the air".

A wireless smartphone charger is now located on the centre console at the front of the new E-TRAVELLER. The new E-TRAVELLER features two USB-C sockets on the dashboard, two USB-C sockets in the second-row seats and two 12V sockets.

Using the MYPEUGEOT ® smartphone app, users can benefit from additional features and connected services. This includes access to a virtual maintenance log and the ability to send destinations to the navigation system remotely. Drivers can now also manage the central locking and activate headlights and horns remotely.

To enhance the EV ownership experience, the MYPEUGEOT® app also allows drivers to initiate or schedule thermal pre-conditioning and view, schedule, start or defer charging remotely.

PRESS CONTACTS

Mason Finney - Public Relations Manager

+44(0)7788 178394

[email protected]

Michael Arnold - Press Fleet Manager

+44(0)7831 829410 

[email protected]  

Jeremy Townsend - Director of Communications

+44(0)7827 896480

[email protected]

PEUGEOT UK Press website

https://www.media.stellantis.com/uk-en/peugeot

ABOUT PEUGEOT

PEUGEOT is an inventive high-end mainstream brand. The ‘Power of Allure’ is our brand promise, epitomised in all of our models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality, efficiency and technology) represent our values. PEUGEOT is present in more than 130 countries worldwide and sold more than 1,050,000 vehicles in 2022.  By 2025, all of our models (PC and LCV) will be electric. The PEUGEOT E-LION Project is a 360° approach to deliver our Carbon Net Zero objective by 2038. The electrified PEUGEOT 9X8 Hypercar demonstrates our passion for motorsport, competing in the World Endurance Championship (WEC), including the iconic 24 Hours of Le Mans.    

Other content

Sign up for the newsletter.

• Share full article

Advertisement

Supported by

For Postpartum and Pregnancy Care, One Brand Turns to a Porn Star

The mother and baby care brand Frida is working with Asa Akira, a well-known porn actress, to create educational videos about its products.

By Alisha Haridasani Gupta

The video shows Asa Akira lying on the bed, naked from the hips down, with her legs splayed open. Her hair is thrown into a messy bun. Then she reaches for some lubricant and a long, curved device.

“You might want to insert it,” she says, “but that’s not the idea.”

The device is a perineum massager, designed to help those who are pregnant gently stretch the area between the vagina and the rectum. Some studies indicate that massaging this area may help reduce the risk of severe tearing during childbirth, but it takes some dexterity to use the tool.

Ms. Akira is not a pregnant model but rather a well-known porn star. “Push down,” she says, as the camera zooms in. “You’re going to make a U-shape.”

The video was created by the mother and baby care brand Frida, which makes the massager. It’s featured on a new website, Frida Uncensored , alongside a series of other explicit videos. In one, Ms. Akira instructs viewers on how to insert a cup designed to help with conception by keeping sperm close to the cervix. In another, she demonstrates how to do a breast massage for milk flow using another Frida product.

Frida started its baby care brand in 2014 with NoseFrida, a mucus-suction tube for unplugging stuffy infant noses, which made the brand popular among parents. Its products now appear in 30,000 stores across the country. In the decade since its launch, the company has expanded into pregnancy and postpartum care, with items like frozen pads and witch hazel foam for postpartum swelling and pain.

The brand has always focused on the more unpleasant aspects of this life phase, and in recent years its advertising campaigns have reflected that, featuring vignettes that show lactating breasts and pained postpartum mothers in the bathroom that pushed the boundaries around when women’s bodies are and aren’t deemed appropriate for public viewing. Those ads were banned from social media platforms and network TV for being too explicit. For Frida to now cast a porn actress takes the provocation one step further.

“We deserve to know about our bodies,” Ms. Akira said in an interview. “As young women, we don’t even know how to insert a tampon unless our mom shows us in person.”

Chelsea Hirschhorn, Frida’s founder and chief executive, said she often sees sexualized images of the same female body parts when scrolling through Instagram, primarily on accounts geared toward men. “But theirs is allowed,” she said. “Ours is censored.” The new website, she added, helps the brand circumvent those rules to show unfiltered content about women’s health.

Frida is not the only brand to embrace explicit videos on the subject. Three years ago, the baby-care brand Tommee Tippee debuted an ad for breast pumps , featuring lactating breasts; it was also rejected from social media platforms and by TV networks. In 2022, the nonprofit organization Center for Intimacy Justice surveyed 60 women’s health brands — including those that make breastfeeding and menstrual products — and found that Meta had rejected at least one of each brand’s ads, said Jackie Rotman, the nonprofit’s founder, even if they contained no nudity. The report prompted members of Congress last year to call on the Federal Trade Commission to investigate Meta’s policies.

Meta said in an emailed statement that it adjusted its policies in late 2022 to “welcome ads for women’s health and reproductive sexual wellness products and services” though it continues to “prohibit nudity” and has “specific rules about how these products can be marketed on our platform.”

Those updated rules continue to be vague and inconsistent, Ms. Rotman said. For example, Meta’s new policy states that it allows images of breasts in lactation-related content. But in October, Instagram took down a post by Frida about lactation that showed a breast without nipples.

Confused customers were another reason the company decided to bypass social media platforms and create an educational website, Ms. Hirschhorn said. In 2023, when Frida launched the perineum massager, its customer service inbox and Amazon reviews were full of questions about how to use it. She was intent, she said, on providing answers while avoiding the typical euphemistic options, like fruit in place of breasts and vulvas.

Ms. Hirschhorn said they landed on Ms. Akira because she is a mother of two and, given her line of work, was willing to have her naked body and face filmed. But she also conceded that the team didn’t audition or approach anyone other than Ms. Akira.

The target audience has had mixed reactions. “I did Google ‘how to do a perineum massage’ when I was pregnant, and there are how-to videos, but they don’t show you any visuals,” Lexi Duksin, 36, who had a baby last year, said at a recent gathering of new parents in Manhattan. She did find a video demonstration that used a papaya, though. “You’re like, ‘What does that even mean for me?’ So I think it is helpful to see the visuals.”

On Instagram, where Frida posted an image announcing its new website, others praised the brand for providing a resource that, as one person put it in the comments, helps “us see how stuff actually works on our bodies.”

But casting Ms. Akira, who has had liposuction and breast enhancement procedures, felt jarring to Ali Beacco, 33. “When I was pregnant and shopping for maternity clothes, I didn’t like it when you could clearly tell that the models are not actually pregnant,” she said. “It would probably look better for the brand if they actually had a pregnant woman doing it.”

“I would prefer to see a body that feels more relatable,” said Angela Garbes, the author of “Essential Labor: Mothering As Social Change” and a mother of two. Studies have found that, for many women, self-esteem drops after childbirth, which can contribute to postpartum depression and anxiety. It might be fraught for a woman in that frame of mind to watch a porn actress engage in activities associated with pregnancy and childbirth, Ms. Garbes said.

The company is making additional how-to videos with more realistic postpartum bodies, Ms. Hirschhorn said. A mother on Frida’s marketing team, who has been dealing with mastitis, an inflammation of the breast, volunteered to be filmed from the neck down demonstrating how to care for cracked nipples and engorged breasts using Frida products. Other videos that will be released next month depict a two-week postpartum mother showing how to treat a C-section scar and a four-week postpartum mother demonstrating techniques for helping the vagina heal after birth.

Dr. Aviva Romm, a physician who works as a doula and midwife in Massachusetts, took issue with the videos’ implication that you need to buy products to help you with things like perineal massage and mastitis.

Most of these products are not proven to be particularly useful, she said. She has been able to effectively demonstrate to her clients how to do perineum massages and tend to uncomfortable breasts with just her hands. “There is more evidence in recent years that gentle massage, emptying your breasts and using ice packs as well as ibuprofen can be helpful,” she said. “But nobody needs to buy an ice pack for that — you can certainly just get peas from your freezer.”

Dr. Romm did appreciate the realism of the videos. “For women to see something real is, in some ways, quite powerful,” but, she said, “it’s just more clickbait than it is actually effective.”

Alisha Haridasani Gupta is a Times reporter covering women’s health and health inequities. More about Alisha Haridasani Gupta

Pregnancy, Childbirth and Postpartum Experiences

‘A Chance to Live’: Cases of trisomy 18 may rise as many states restrict abortion. Some women have chosen to have these babies , love them tenderly and care for them devotedly.

Teen Pregnancies: A large study in Canada found that women who were pregnant as teenagers were more likely to die before turning 31 .

Weight-Loss Drugs: Doctors say they are seeing more women try weight-loss medications in the hopes of having a healthy pregnancy. But little is known about the impact of those drugs  on a fetus.

Premature Births: After years of steady decline, premature births rose sharply in the United States  between 2014 and 2022. Experts said the shift might be partly the result of a growing prevalence of health complications among mothers .

Depression and Suicide: Women who experience depression during pregnancy or in the year after giving birth have a greater risk of suicide and attempted suicide .

A Long Awaited Breakthrough: Scientists said they had pinpointed the cause of severe morning sickness — a discovery could lead to better treatments for severe nausea and vomiting  during pregnancy.

‘Paraiso Travel’s’ Simon Brand, Producer Daniel Eilemberg Partner With Imaginer Films to Launch Clover Studios in Colombia (EXCLUSIVE)

By Anna Marie de la Fuente

Anna Marie de la Fuente

• ‘Paraiso Travel’s’ Simon Brand, Producer Daniel Eilemberg Partner With Imaginer Films to Launch Clover Studios in Colombia (EXCLUSIVE) 17 hours ago
• MGE Media Boards Chile’s ‘La Pérgola de las Flores’ From ‘Allende, the Thousand Days’ Producer Parox (EXCLUSIVE) 17 hours ago
• Werner Herzog Leads Film Accelerator in Spain, Voice Acts in Bong Joon Ho’s Upcoming Animated Feature (EXCLUSIVE) 2 days ago

Award-winning Colombian director-producer Simon Brand and Miami-based media executive producer Daniel Eilemberg have joined forces with the founders of Emmy-winning Imaginer Films , Julio César and Laura Franco, to launch Clover Studios, a new production services company in Colombia. 

The new enterprise is in response to Colombia’s phenomenal growth as a major production center, driven by its competitive production incentives and flourishing creative community.

Popular on Variety

“We are thrilled to embark on this exciting journey with Julio and Laura,” said Brand and Eilemberg, adding: “With Clover, we aim to harness the creativity and passion of Colombia’s vibrant film community and contribute to making Colombia the most important production hub in South America.”

Imaginer Films, based in Medellin, has solidified its position as a key provider of production services within the film and television sectors, playing a pivotal role in the expansion of Colombia’s film industry over the past few decades.

It is one of several production companies that have sprouted up since Colombia saw an uptick in location shoots. Aside from providing services in the production of music videos, commercials, films and television, it will be developing original IP, including the fourth feature film by Brand.

Colombia offers two audiovisual incentives: a Cash Rebate and a Transferable Tax Credit. Additionally, services rendered in the country but exclusively used abroad are exempt from a Value Added Tax.

“The twin strikes in Hollywood impacted location shoots here last year but we expect it to start picking up again,” said Colombian film commissioner Silvia Echeverri.

Brand has helmed 200+ commercials for major brands like Coca-Cola, Nabisco, and BMW, alongside numerous music videos for artists including Ricky Martin, Shakira, and Maluma. He followed his debut feature, “Unknown,” starring Jim Caviezel, Greg Kinnear and Joe Pantoliano, with the box office hit “Paraíso Travel.” His third film, “Default,” stars David Oyelowo.

Recently, Brand served as showrunner and director for Netflix’s “Ritmo Salvaje,” produced Goyo’s HBO special, directed Thalia’s Mixtape series for Paramount +, and helmed “Law and Order: Organized Crime.” He’s been named by Variety as one of Hollywood’s most influential Latinos.

Eilemberg co-founded and led media brand Lil’ Heroes alongside Spanish contemporary artist Edgar Plans. Prior to that, he was a founding partner and president of content at Exile Content, which was later acquired by Candle Media in 2022. As President of Fusion Media Group, he earned over 75 awards, including prestigious journalism honors. Eilemberg also founded Animal Político and Pájaro Político, acclaimed news brands. His executive producer credits include Sundance winner “Science Fair” and Netflix’s “Who Killed Malcolm X.” A 2014 Nieman Fellow at Harvard, he received NAMIC’s 2017 Next Generation Leaders and Luminaries Award.

More From Our Brands

Christina applegate turned down offer to appear on ‘the real housewives of beverly hills’, robb report’s napa valley wine club has 3 stellar new reds on the way, caitlin clark smashes another tv record as wnba draft draws 2.45m, be tough on dirt but gentle on your body with the best soaps for sensitive skin, christina applegate: i was asked to join real housewives of beverly hills but ‘i would be the worst housewife’, verify it's you, please log in.