trek project one colors

Trek-Segafredo bikes given all-new colour schemes ahead of the Tour de France and Giro d'Italia Donne

Project One custom treatment sees Ruby and Sapphire given to the men and women respectively

With just two days to go until the Tour de France and eight days before the Giro d'Italia Donne , Trek has today overhauled the fleet of bikes it supplies to its Trek Segafredo teams. 

In conjunction with the launch of two new Project One ICON paint schemes, the teams will be aboard new Trek Madone and Emonda bikes, complete in two new 'Chroma' colourways. 

The men's team, who typically ride on bikes finished predominantly in red, will be aboard bikes finished in 'Ruby Chroma', while the women's team, typically in blue, will race 'Sapphire Chroma' bikes. 

According to Trek, each bike is "handcrafted using a unique, proprietary method that showcases the master craftsmanship of the artists in Trek's Project One paint booth". 

With the base coats of Ruby and Sapphire, both designs get a highly polished finish that extends through the entire frame, fork and seatpost. Contrasting the main colour is a collection of plain white logos dotted throughout. 

The bold, oversized Trek logo retains its place encompassing the entirety of the down tube, while the Trek Segafredo branding lives on the shoulders of the top tube. The bike's model name - Madone or Emonda - is positioned at the rear of the top tube, and the team's remaining component sponsors - SRAM and Pirelli - are given homes on the fork leg and chainstay respectively. 

The Ruby Chroma bikes are already with the team on the ground in Brest ahead of the Grand Depart and will be ridden by former Tour de France winner, Vincenzo Nibali , as well as 2019 world champion Mads Pedersen and this year's Milan San Remo winner, Jasper Stuyven . 

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The women's team will have to wait a little while longer, with the Sapphire Chroma seeing its first outing at the Giro d'Italia Donne - formerly known as the Giro Rosa - starting Friday 2nd July. 

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Josh is Associate Editor of Cyclingnews – leading our content on the best bikes, kit and the latest breaking tech stories from the pro peloton.

Josh has been with us since the summer of 2019 and throughout that time he's covered everything from buyer's guides and deals to the latest tech news and reviews. On the bike, Josh has been riding and racing for over 15 years.

He started out racing cross country in his teens back when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s, racing at a local and national level for Somerset-based Team Tor 2000. 

These days he rides indoors for convenience and fitness, and outdoors for fun on road, gravel, 'cross and cross-country bikes, the latter usually with his two dogs in tow.

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Trek Project One

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There’s no TV show or rapping host. But with Trek you get the chance to pimp a different type of ride. For a hefty price, Trek’s Project One program gives riders the chance to fully customize a road bike — down to the cable housing and grip tape.

To start, you pick from one of 13 Trek bikes to pimp, including Madone and Equinox TTX models. You can spend as little as $3,400 or as much as $8,600 for the base bike. From there, you tweak color and graphics, add your own text to the frame, customize wheels and components, change the color of the grip tape, and more.

You can make your bike as plain or elaborate as you want. All customization happens onscreen and in a Web browser. Hit “buy” and your custom steed will be in the works in short order.

You could modify basic options like color for free or upgrade the drivetrain for more than $1,900. You could even change the wheels and subtract more than $2,000.

Once you order your ride, it’ll take about a week to build — not bad for a custom bike. https://www.trekbikes.com/us/en/projectone

—Ryan Dionne

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Inside: Trek's Project One semi-custom operation

Laying up carbon frames, then painting and building to spec

Ben Delaney/Future Publishing

Ben Delaney

With Trek's Project One program, riders can select not only the components but the frame and wheel color scheme as well, choosing from 18 different Trek machines. While these Project One bikes represent less than one percent of Trek's approximately 1.5m bikes sold each year, the Wisconsin company has elevated the program with a state-of-the-art paint studio and an impressively quick delivery.

BikeRadar visited Trek's operations in Waterloo and Whitewater, Wisconsin, for a close look.

Cut from the cloth

A signature bike can be built from scratch and sent out in about 20 days, Trek claims.

The Project One bikes are handmade in Waterloo, each from dozens of pieces of digitally cut carbon-fiber cloth. Like most carbon manufacturers, Trek uses a combination of unilateral and weave carbon fiber. 12K and 3K carbon, for example, refers to a weave where 12,000 and 3,000 strings of carbon are aligned in each main strand. The strands are about a 0.25in wide and 0.005in thick.

Frames are created in parts, with the dozens of pieces of carbon cloth laid into metal molds, which are then pressurized internally and subjected to high heat to melt and 'cure' the epoxy embedded in the cloth.

Each piece of carbon is digitally cut and hand laid into molds

Although Trek is guarded about its exact assembly process, the company says a Madone frame has about 180 parts, each the result of careful engineering calculations. The longer Trek has worked in carbon, the trickier it becomes to refine the designs.

"Back in 1990, it was easy to carve out weight," said Jim Colegrove, Trek's senior composites engineer. "Just move over to carbon [from aluminum] and make some basic changes." A steel Trek frame at the time, for example, was about 4.5lb, an aluminum frame 3.5lb, and a carbon version, the 5500 OCLV, 2.5lb. "Now the game is so specific. Each layer of carbon is carefully considered."

Similarly, the molds used have become increasingly complex. "We used to have four pieces for the headtube junction lug," Colegrove said. "Now there are between 50 and 60 pieces."

All Trek's molds are designed and produced in Trek's 'old red barn' — the original drafty Trek facility that sits right next to some railroad tracks .

This stay mold assembly is one of the simplest Trek uses — and the only one we could photograph

Painted to suit — by robot

When Trek was building thousands of bikes in Wisconsin, painting was done in huge factory lines. Now that the majority of Trek's bike construction has been outsourced to Asia, the paint program has evolved.

Bob Seibel, the managing paint engineer and a 24-year Trek employee, has overseen Trek's transition from old-school paint booths with a hanging line that resembled mechanized meathooks to the new-school, robotic paint machinery. To create crisp lines between colors on the frame, precision masking is key. That, too, is digitized.

As with the carbon frame pieces, the masking for paint is digitally cut for speed and repeatability

"In the old days we would buy masks from people," Seibel said. "When we purchased Klein, we got custom CAD cutter. Now we can print, cut and laminate our masks within hours of designing them."

There are some neat features of the massive paint line, including an electric oven for drying decals, an RF system for reading ID tags that travel with each frame and the 40,000rpm, 60k-volt atomizer that spreads a nice, uniform coat of paint across a frame.

"In the old shop, we had seven guys," Seibel said. "They had good days, they had bad days, some frames were slightly heavier, some slightly lighter. Now it is an exact science, and there is very little waste."

A robotic arm works its way around the frame, misting atomized paint as it goes

Project One paint can weigh as little as 5g, Seibel said, compared to a standard 28g or so for a regular frame.

White, when used, is always the last coat to go on.

Built to spec — by hand and machine

Once the frames are painted, Trek whisks them down to its Whitewater factory where Project One assembly shares the building with Bontrager's wheel assembly lines. This cavernous building used to house much of Trek's frame construction operation, employing about 600 people, before that was outsourced. As recently as two years ago, Trek still built some aluminum frames here.

Today there are about 20 people working in Whitewater. Trek employs about 800 at its headquarters in Waterloo, approximately 30 in Madison, and another 1,000 around the world.

Every frame travels through assembly with its unique spec sheet on a yellow board

So why scatter Wisconsin employees across three counties? In two words: labor and taxes. "We you go one county over you get tax incentives, plus you get a bigger labor pool," said Bontrager marketing director Michael Browne.

Each Project One frame travels with its unique spec sheet. In the back of the building, towering shelving houses all manner of high-end parts. Here, man, woman and machine work in tandem to pick parts, transport frames down the line and quickly assemble the final product before a quality-control check and careful packing.

It's a different process than Trek used to employ here, when rapid assembly of identical bikes was the order of the day. But with custom orders on the rise — and mass production in Asia for the foreseeable future — Project One's one-by-one creation method remains a point of pride for Trek.

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Trek Bikes Project One ICON adds Psychedelic Marble and Seafoam for road models

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Trek have added two new color customization options to the Project One ICON premium paint schemes. These are available only for the Trek Emonda , Domane and Madone road bike models purchased through Trek’s Project One custom bike program.

Trek’s mountain bikes are also available to customize in Project One with other ICON paint work plus the Splatter Fade effect.

Trek Project One: ICON

Seafoam and Psychedelic Marble join Amplified Alchemy , Sweet Gold Leaf, Holographic Diamond Flake, and others in the Project One ICON collection of bespoke, premium paint schemes designed for texture, depth, and mood.

Psychedelic Marble

Psychedelic Marble is a dialed-up version of Project One’s best-selling Molten Marble ICON scheme. It uses flip paint for a kaleidoscopic effect in changing light conditions.

Seafoam is inspired by the color palette of the ocean and is “designed for riders who go against the tide of standard paint schemes”.

Learn more at TrekBikes.com

Disclosure: Some of these links are affiliate links that may earn a small commission for Bikerumor if you click on them and buy something. This helps support our work here without costing you anything extra. You can learn more about how we make money here . Thanks!

Jessie-May Morgan is the UK & Ireland Tech Editor of Bikerumor. She has been writing about Mountain Bike Riding and Racing, and all its weird and wonderful technology for 4 years. Prior to that, she was an Intern at the Mountain Bike Center of Scotland, and a Mountain Bike Coach and Leader in the Tweed Valley.

Based in Innerleithen, Scotland, Jessie-May can often be seen riding the Glentress Trail Center, and its neighboring Enduro and Downhill Tracks. She regularly competes in Enduro at a national level, and has recently competed on the World Stage at a handful of Enduro World Series events.

For Bikerumor, Jessie-May is testing the latest mountain bikes, equipment and kit, letting readers know what’s hot and what’s not.

For context, she weighs 60kg and stands at 5ft 4″ tall (163cm).

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It would be nice if they would concentrate on releasing more flexibility to Project One components or putting the new carbon in their XXX wheels rather than just “window dressing” through paint jobs. Frustrating when what you want is the bike spec that makes sense, not a pretty color.

If I could remove their downtube logo, I’d potentially be up for it. Massive branding ruins the paint job.

Trek really does amazing paint, I know a guy with the marbled red paint job on an emonda and it looks the business. Shame all their road bikes outside of the madone look so ungainly once they’re above 54.

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Trek project one

Customize your Trek Bike and make it dream come true

Trek Project One is available in Malaysia. You can fully customize your dream bike into next level, we will bring it to life in Trek Project One workshop (US). The whole delivery process take 12 – 16 weeks or 4 months. Handmade in USA

* Due to limited production, the completion of whole process may take 3 – 6 months.

Step 1: Choose your bike

Keep it on the road with Madone (Aero), Domane (Endurance), Emonda (All-rounder) or Speed Concept (Triathlon).

Madone is fusion of aerodynamics, ride quality, and integrations. It’s an insanely fast race bike, yet it has enough compliance and versatility for everyday riders.

Emonda has aerodynamics tubing that helps riders go faster than ever on flats or climbs alike. Emonda has incredible lightweight ride quality, and balanced handling that made it a racing legend in the 1st place.

Step 2 : Choose your parts

Spec every detail to your liking, from groupset, wheelset, bar tape, saddle, own signature or choose our preconfigured combinations.

Most premium Shimano performance electronic drivetrain that delivers fast, precise shifting and exceptional braking. Ready for all-day road adventure ride.

Shimano popular & value for money performance electronic drivetrain that delivers fast, precise shifting and exceptional braking. Ready for all-day road adventure ride.

Shimano most affordable 12s electronic drivetrain delivery a smooth and direct shifting accuracy and exceptional braking as like higher range components.

Sram most premium components equipped on pro rider bikes. Wireless shifting, innovative gearing, integrated power measurement and AXS Connectivity.

Features the technology modern riders demand. Wireless shifting, innovative gearing, integrated power measurement and AXS Connectivity.

Step 3 : Choose your paint

From color schemes, boldly simple to outrageously cool, are brought to impeccable life by the best artists in the business.

Project One ICON is a collection of premium paint schemes that represent the highest level of artistry in custom bicycles. These bespoke designs are about more than colors that stand out: they’re filled with texture depth, and mood.

PROJECT ONE ICON

First light.

Inspired by the land of the rising sun, First Light is ablaze with hand-painted ribbons of color in divine shades of blue, pink, gold, and red, layered beneath a purple-tinted logo.

Chroma features a reflective finish so mirror-like it almost seems like magic. This radiant ride comes in two lustrous colorways that catch the light just right. But Narcissus beware—it’s hard not to stare.

A scheme as fresh as a coastal breeze on a summer’s day. Seafoam is inspired by the color palette of the ocean and designed for riders who go against the tide of standard bike paint.

why project one?

When it comes to the quality of Project One bikes, we stick to a hard and fast standard—perfection. Every Project One is designed and built with meticulous attention to detail and will not leave the building until several multi-step inspections have occurred. You expect the best, we guarantee it.

Craftsmanship

Hand painted, hand assembled, one by one. That’s how our team of gifted designers, builders, and painters craft every Project One bike. Good things take time, and remarkable things take talent. We’ll invest a healthy dose of both. Because this is personal—not just for you, but for the craftsmen dedicated to making your dream bike a reality.

Every Project One bike is built to order, and hand assembled with care. There’s no mass assembly line, no boxed-up bike waiting to be purchased. The process begins when you design your dream ride, and each step is executed with you in mind. Your bike will be put together piece by piece, start to finish, by someone who wants to astound you.

CLIENT'S DREAMBUILT

Head over to Trek Project One builder page. Save the configurations, perfect for playing around with color schemes and specifications (with no commitment to buy) . Print out your build and bring into store with you.

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Your custom ride is four steps away

Choose your model

Choose one of our most-loved models to customize

Choose your paint

Choose from thousands of colors and design schemes

Choose your parts

Spec every component or choose a curated build

Begin the countdown

As fast as four weeks, your customized bike will be delivered to your local retailer and be ready to ride

Be your own artist, or use one of ours

When it comes to customizing, there are no wrong choices. Start by picking from a seemingly endless palette of colors, and subtle or bold logo designs to create a bike that perfectly matches your style. Let your creativity soar.

Too many options can be overwhelming — we’ve simplified it for you with curated designs you’re sure to fall in love with. Pick an ultra-premium paint scheme, then cherry-pick your favorite components. Our master painters and mechanics will bring your dream to life right here at our headquarters in Waterloo, WI.

Choose your custom road bike

Ride fast, ride far, or ride light with a Project One road bike. No matter how hard you pedal, it’s sure to look fast.

Madone is speed incarnate—it combines everything we know about going fast into one swift superbike.

• Learn about Madone

Domane’s road-smoothing tech helps you ride with more speed and comfort on every ride.

• Learn about Domane

Domane+ SLR

Domane+ is our lightest, quietest e-road bike with a subtle boost for all-day adventures and the fastest group rides.

• Learn about Domane+

Émonda is super light, incredibly balanced, and just aero enough to make it our fastest-ever climbing bike.

• Learn about Émonda

Checkpoint SLR

Checkpoint is made for gravel aficionados who mainly ride off-pavement and want tons of capability.

• Learn about Checkpoint

Speed Concept

Speed Concept is the most aero bike we've ever made—and it's your best choice for your fastest triathlon bike splits and time trials.

• Learn about Speed Concept

The benchmark of bike beauty

“The Trek team offers exceptionally crafted, exclusive custom paint jobs on their bikes unlike any other in the bike industry... Trek pulls out all the stops to make the custom bike experience a reality for their loyal fans.” - Design & Innovation Award, 2022

See more from Project One

Designer Series

Icon series, ultimate series.